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The Customer Feedback Management Blueprint for Better Selection Decisions in Information Technology And Services

 

Timeero - Information Technology And Services - Small

Portland, USA

Timeero used Pollfish to survey 1,000 U. S. field workers about GPS tracking. The survey found 76% of workers were...comfortable with GPS tracking at work. 88% of privacy-conscious workers accepted tracking if the purpose was clear. Timeero used these results to address sales objections and build trust with prospects. The data became a key part of their go-to-market strategy and boosted their SEO and brand authority.

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Makwa7 - Information Technology And Services - Small

Calgary, Canada

Makwa7 used Checkbox on-premises survey software to keep Indigenous community data secure and sovereign. The company needed a tool that... would not store data in the cloud. Checkbox allowed Makwa7 to collect feedback and manage surveys on First Nation-owned servers. This helped build trust and data literacy in the community. Makwa7 now leads efforts in data governance and sovereignty for Indigenous groups.

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Workday - Information Technology And Services - Very Large

Pleasanton, USA

Workday used Qualtrics to unify customer insights across the company. They replaced over 125 fragmented feedback methods with a single... insights engine. In the first year, Workday delivered 45% more research projects. They surveyed 145,000 users through in-product intercepts. The new Ideation Hub increased customer submissions by 89%. Teams now use unified dashboards to connect customer signals to business outcomes.

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Workday - Information Technology And Services - Very Large

Pleasanton, USA

Workday used Qualtrics to unify customer insights across the company. They replaced over 125 fragmented feedback methods with a single... insights engine. In the first year, Workday delivered 45% more research projects. They surveyed 145,000 users through in-product intercepts. The new Ideation Hub increased customer submissions by 89%. Teams now use unified dashboards to connect customer signals to business outcomes.

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Workday - Information Technology And Services - Very Large

Pleasanton, USA

Workday used Qualtrics to unify customer insights across the company. They replaced over 125 fragmented feedback methods with a single... insights engine. In the first year, Workday delivered 45% more research projects. They surveyed 145,000 users through in-product intercepts. The new Ideation Hub increased customer submissions by 89%. Teams now use unified dashboards to connect customer signals to business outcomes.

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ReadMe - Information Technology And Services - Small

San Francisco, USA

ReadMe used Canny to manage thousands of customer feature requests. Before Canny, the team tracked feedback in Asana, Excel, and... Trello, which was confusing and time-consuming. With Canny, all requests are in one place, making it easy to build a product roadmap. The team saves time and makes better product decisions. Customers feel heard and respected.

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Zoom - Information Technology And Services - Large

San Jose, USA

Zoom used InMoment’s integration with Salesforce to capture and segment NPS feedback from users. Real-time customer sentiment became available to... all Salesforce users at Zoom. This helped the team close the loop with customers and improve enterprise account relationships. Zoom segmented feedback by business drivers using InMoment’s analytics. The Head of Customer Success at Zoom called this access to data a big win.

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Zarthi - Information Technology And Services - Small

India

Zoho Desk helped Zarthi, a cloud management company, resolve 33,590 tickets in one department. The team adopted Zoho Desk twice... as fast as previous solutions. Automations and integrations with Twilio, Zoho Analytics, and Zoho CRM improved ticket routing and performance tracking. Real-time dashboards and mobile access boosted collaboration and agent productivity. Zarthi saw faster response times and higher customer satisfaction rates.

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Vertiv - Information Technology And Services - Large

Columbus, USA

Vertiv used Betterworks to improve transparency and employee development. The company focused on performance management and goal setting. Betterworks helped... Vertiv with feedback, conversations, and engagement. The solution supported talent transformation and unified talent profiles. Vertiv aimed to drive better employee outcomes with analytics and insights.

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Microsoft Customer and Partner Solutions (MCAPS) - Information Technology And Services - Very Large

Redmond, USA

Microsoft Customer and Partner Solutions (MCAPS) used Power Automate Process Mining to improve their demand generation process. The team analyzed... event log data and used Copilot to find bottlenecks and inefficiencies. They discovered that 20% of cases required rework and the review loop was the main bottleneck. By automating steps with Power Automate and Copilot, they expect to cut the process timeline from 12 weeks to 8 weeks. This case highlights the impact of AI-driven process mining and automation for marketing operations.

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Silverfin - Information Technology And Services - Medium

Ghent, Belgium

Silverfin used Conflux to replace a giant spreadsheet for managing feature requests. Before, their feedback was unstructured and hard to... track. With Conflux, they now handle dozens of requests each week and save hours of manual work. Their users get more visibility, and the product team can see what matters most. This new process helps shape their product roadmap.

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Zendesk - Information Technology And Services - Large

San Francisco, USA

UserTesting helped Zendesk improve its onboarding and support features. Zendesk used UserTesting to test new designs for onboarding, help buttons,... and admin panels. A new 'get help' button led to a 300% increase in clicks. The Instant Buy feature drove a 12% rise in annual recurring revenue. UserTesting feedback made Zendesk’s interface easier and faster for customers. Zendesk now delivers better customer experiences and higher satisfaction.

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Howazit - Information Technology And Services - Small

Tel Aviv, Israel

Howazit used its own customer experience management platform during a rebranding project. The team wanted to gather feedback, collect testimonials,... and boost newsletter signups. They engaged customers with a short, interactive chatbot. 53% of customers completed the survey, and 90% signed up for the newsletter. One in three left a testimonial for the website.

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TOOTRiS - Information Technology And Services - Small

San Diego, USA

TOOTRiS used Customer Thermometer to collect real-time feedback from parents and childcare providers. The platform helped TOOTRiS close the loop... on support tickets and improve customer service. Integration with Zendesk, Hubspot, and Salesforce was easy and seamless. Feedback from Customer Thermometer led to deeper customer engagement and better product development. The team used analytics to share insights and drive continuous improvement across the company.

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Technology Services Group (TSG) - Information Technology And Services - Medium

Newcastle upon Tyne, UK

Work 365 helped Technology Services Group (TSG) manage over 15,000 subscriptions across 125 vendors. TSG replaced manual, spreadsheet-driven reconciliation with... automated, finance-led subscription governance. The finance team reduced manual checks and moved to exception-based review. This shift cut the finance operations team by four people. TSG gained real-time CSP synchronisation and better margin control under changing Microsoft pricing.

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CoolTool - Information Technology And Services - Small

USA

CoolTool used its platform to study trust in Facebook after the Cambridge Analytica scandal. They ran both a traditional survey... and an implicit test to compare stated opinions with subconscious attitudes. Survey results showed people claimed to care about privacy and rated Facebook's security as average. However, the implicit test revealed most respondents still saw Facebook as safe. The study highlights the value of combining explicit and implicit research methods for deeper insights.

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Arancia - Information Technology And Services - Medium

Arancia used Zonka Feedback to formalize its customer experience program across global project deliveries. The company implemented CSAT surveys to... capture structured feedback on project delivery and client experience. This helped Arancia identify improvement areas and strengthen internal processes. Zonka Feedback's support team provided guidance on survey setup and distribution. The new feedback program gave Arancia consistent visibility into client satisfaction and delivery quality.

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GBG - Information Technology And Services - Large

Chester, UK

GBG used CustomerSure to run their global Voice of the Customer program. They needed a way for customers worldwide to... give feedback easily and in real time. CustomerSure met their needs for global coverage, multi-language support, and CRM integration. The system was easy to use and quick to implement. GBG now responds to customer feedback faster and improves service based on real-time insights.

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William P. - Information Technology And Services - Small

Simplesat offers simple and competitive pricing for MSP CSAT needs. William P. highlights that Simplesat focuses only on customer satisfaction... surveys. The platform does not add extra features outside its core purpose. This makes it easy for managed service providers to use. Simplesat stands out in the customer feedback market for its clarity and value.

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Driving ROI and results: Understanding the Impact of Customer Feedback Management in Food And Beverages

 

Planted - Food & Beverages - Small

Zurich, Switzerland

Planted used quantilope’s platform to uncover Category Entry Points (CEPs) and track Mental Availability. They needed a faster, more actionable... approach than traditional market research to support global growth. quantilope’s automated brand health tracking helped Planted identify key buying triggers and focus their marketing on high-impact moments. This strategy led to rapid expansion, better resource allocation, and industry recognition as a top FoodTech innovator. Planted’s data-driven focus on CEPs strengthened their brand’s position in the plant-based meat market.

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A client who delivers farm-fresh fruits and vegetables that would otherwise go to waste - Food & Beverages - Small

Marketing Systems Group used data fusion and advanced analytics to help a food delivery client understand their customers. The client wanted... to identify profitable and loyal customers and expand into new markets. MSG combined internal customer data with external geodemographic and behavioral data. They mapped customer locations and used classification and regression to find key predictors of satisfaction. Spatial and cluster analysis helped locate new markets with similar customer profiles.

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CC Clark - Food & Beverages - Large

USA

GoSpotCheck by FORM helped CC Clark audit 1,500 retail stores and track compliance across six product categories. Using image recognition,... field teams verified shelf space commitments for their Customer Marketing Agreement program. CC Clark recovered over $1.1 million in incentives from non-compliant retailers. The mobile app enabled real-time, data-backed conversations with store owners. Managers used dashboards to spot trends and improve retail partnerships.

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Foodora - Food & Beverages - Large

Berlin, Germany

Foodora used Survio to collect feedback from its large network of couriers. The company needed a better way to understand... rider needs and improve internal communication. Survio made it easy to gather data and create clear reports. Couriers now feel more involved and can influence company decisions. This led to higher satisfaction and smoother operations.

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Nestlé - Food & Beverages - Large

Vevey, Switzerland

Nestlé used Remesh to collect early feedback on ad storyboards before launching new campaigns. The team showcased three ad concepts... to consumers using agile research methods. This approach helped Nestlé quickly gather rich insights from their target audience. The feedback allowed them to optimize advertisements ahead of launch. Remesh enabled faster, data-driven decisions for Nestlé's marketing team.

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tera's whey - Food & Beverages - Small

Madison, USA

Digsite helped tera's whey gather fast customer feedback for new product ideas. The team used Digsite Sprints to test concepts... and product samples with real consumers. Participants shared photos and videos of their experiences. tera's whey adjusted their product concepts in real time based on this input. This process saved time and money, letting them launch with confidence.

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Starbucks South Africa - Food & Beverages - Large

South Africa

DataEQ analyzed Starbucks South Africa's market entry before its April 2016 launch. The research focused on consumer perceptions of Starbucks,... a global coffee brand, entering a market where its beverage prices were higher than local standards. DataEQ gathered insights on what South Africans thought about the brand's arrival. The findings helped Starbucks understand local expectations and challenges.

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Shareyourmeal - Food & Beverages - Small

Amsterdam, Netherlands

Sendsteps helped Shareyourmeal engage the audience at a Food Inspiration event. Attendees used their smartphones to submit questions and feedback... during the presentation. The speaker received live input and new ideas from the crowd. The audience enjoyed being able to participate directly. The speaker plans to use the feedback to improve future talks.

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One global food and beverage giant - Food & Beverages - Very Large

Voxpopme helped a global food and beverage giant cut research costs by 75%, saving $4,500 per project. The company reduced... research turnaround time by 70% and achieved 60x faster analysis of qualitative feedback. Teams moved from slow, siloed research to a unified, agile insights platform. Voxpopme enabled self-sufficiency, compliance, and global collaboration in research operations.

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Customer Feedback Management in Action in Education

Robert Gordon University - Education - Large

Aberdeen, UK

AddSearch helped Robert Gordon University fix its internal site search. The university needed better course discovery and faster, more relevant... results. AddSearch let their team control and customize search without developers. Course pages, PDFs, and text files became searchable. RGU saw a 30% increase in course page traffic. Students, applicants, and staff now find information more easily.

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UCLouvain - Education - Large

Louvain-la-Neuve, Belgium

Wooclap helped UCLouvain boost classroom interaction. Over 600 professors used Wooclap in nearly 1,300 classes. Students answered more than 220,000... questions in one year. Professors saw better engagement, even in large lecture halls. Wooclap added features like instant feedback and brainstorming to support active learning. Both teachers and students reported more participation and fun in class.

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Witz Education - Education - Small

Toronto, Canada

Explorance Blue 360 degree feedback software helped Witz Education cut costs and boost revenue. Witz Education replaced a costly, custom-built... system with Blue, improving security and reporting. The switch led to a fast ROI in just five months and even faster returns on new license purchases. Project completion time dropped from a day and a half to just an hour and a half. Witz Education now delivers global, multilingual assessments and has expanded its product offerings.

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Western Governors University - Education - Very Large

Salt Lake City, USA

Western Governors University used Recollective to modernize its student research. The university moved from phone interviews to online qualitative research.... Recollective let students and alumni join studies at their own pace. WGU ran over 35 studies, gathering deeper insights into student experiences. The platform helped improve course design and support for more than 100,000 students. WGU praised Recollective's support team for their quick and helpful responses.

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Bryan ISD - Education - Large

Bryan, USA

Bryan ISD used Sogolytics to boost staff survey response rates by 50%. The district unified feedback collection across 23 campuses,... reaching 15,600 students. Sogolytics enabled quick survey deployment, going live in just 10 minutes. The platform helped gather multilingual data, improving participation from Hispanic families. Bryan ISD turned this feedback into board-level decisions.

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Researchers at IITs - Education - Large

India

ThinkSurvey helped researchers at top IITs in India collect primary data for academic studies. The platform provided targeted participant panels... and fast turnaround, delivering 300 responses per wave for a social media study and 200 responses in under 10 days for an employee engagement study. Researchers used custom filters to reach relevant respondents from diverse backgrounds. ThinkSurvey’s survey software ensured high-quality, reliable data for research and academic needs.

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Wake Forest Univ - Education - Large

Winston-Salem, USA

There is no case study content available for Wake Forest Univ on this page. No details about challenges, solutions, or... results are provided. No metrics or customer quotes are present. The page only lists the customer name and category.

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Justina (educator) - Education

SimpleSurvey helped Justina, an educator, modernize her marketing research class. Before, students collected survey data by hand, which took a... lot of time and led to mistakes. With SimpleSurvey, students learned to create surveys, use skip logic, and analyze data in real time. The platform's easy interface and color-coded reports made learning simple. Fast support from SimpleSurvey kept classes running smoothly.

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Customer Feedback Management in Action in Other Industries

 

Festo - Industrial Automation - Large

Esslingen, Germany

Festo used Forsta to launch a global Voice of Customer program. The system collects over 21,000 customer interviews each year... in more than 40 countries. Festo manages 2,300+ customer alerts annually and follows up quickly with dissatisfied customers. The program helps reduce churn risk and finds new business opportunities. Festo now uses data to improve customer experience and drive continuous improvement worldwide.

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Marty Hurwitz - Small

Sago offered many options that matched the customer's needs. The support from the Sago team was very helpful throughout the... process. The customer valued the team's assistance as much as the platform's features. This testimonial highlights strong customer service and a flexible solution.

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Todd - Small

Todd used GuestComment to share his feedback. The platform made it easy for him to leave a review. GuestComment helps... collect customer testimonials. It supports businesses in gathering guest comments. No specific results or metrics are mentioned.

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Turkish Airlines - Travel & Hospitality - Very Large

Istanbul, Turkey

Turkish Airlines used Pisano to improve customer experience. The airline wanted to make feedback collection easier. Pisano helped them gather... and manage feedback from travelers. This made it simpler for Turkish Airlines to understand what customers wanted. The result was a better experience for passengers. Pisano's platform supported Turkish Airlines in their customer experience goals.

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Michael - Small

Michael used Qeryz to run two separate surveys for his website users. He showed a signup discount survey only to... new visitors, not to existing users. This helped him avoid giving discounts to current customers. Qeryz let him target surveys based on user identity. This made his offers more effective and protected his revenue.

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The Little Gym International - Children's Services - Medium

Scottsdale, USA

Listen360 helps The Little Gym International see customer feedback fast. The platform lets them track what customers say and spot... important keywords. They get many positive reviews, showing the gyms give a great experience. The team uses Listen360 to confirm high customer satisfaction. This helps them keep customers happy and loyal.

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Annonymous

Surveypal helps customer service and experience teams turn contact center data into actionable insights. The platform combines unstructured data from... service tickets with structured metrics to give a full view of customer interactions. One customer said Surveypal provides great insights at a glance and allows deeper analysis than before. Surveypal enables leaders to make data-driven decisions and understand both surveyed and silent customers. The tool helps break down silos and supports collaboration across departments.

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Ideal Heating

This case study is about tracking customer satisfaction at Ideal Heating. Surveylab used online surveys to gather feedback. The goal... was to improve customer satisfaction. The study helped Ideal Heating understand customer needs better.

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The Latest Customer Feedback Management Deployments delivering value in Retail

 

Tortuga - Retail - Small

Oakland, USA

Tortuga used Fairing to improve marketing attribution and optimize spend. Fairing's post-purchase surveys revealed that only 1% of customers first... heard about Tortuga from their blog, leading to a shift in marketing focus. Affiliate content was found to drive 49% of business, resulting in a 74% year-over-year increase in affiliate sales. Nearly 20% of customers came from word-of-mouth referrals, helping Tortuga adjust pricing and promotions. Fairing data also guides Tortuga's future product development based on customer feedback.

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Veneta - Retail - Medium

Netherlands

Veneta used Mopinion to collect customer feedback across their e-commerce website. They wanted to understand why customers acted in certain... ways and to find friction points in the digital journey. Mopinion enabled Veneta to gather both quantitative and qualitative insights, improving their customer experience strategy. The team used feedback forms at key touchpoints, including after conversions and during A/B tests. As a result, Veneta saw a steady rise in customer satisfaction and made targeted website improvements.

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Stockmann - Retail - Large

Helsinki, Finland

Feedbackly helped Stockmann measure customer emotions using the Emotional Value Index (EVI®). Stockmann faced challenges with traditional KPIs and needed... deeper insight into customer behavior. With Feedbackly, they now track emotions at every stage of the customer journey, both online and in-store. This led to higher web store conversion rates and better delivery experiences. Employees are more engaged, and Stockmann can quickly identify what drives customer actions.

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Carpet King - Retail - Medium

Minneapolis, USA

Rex helped Carpet King improve customer follow-up after flooring installations. The company used Rex to request feedback and encourage online... reviews. In six months, Carpet King more than doubled its total number of reviews. The average star rating across all locations rose by almost half a star. Some stores improved by over a full star on Google. Rex made it easy to collect feedback and showcase testimonials on their website.

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ABC Fine Wine & Spirits - Retail

Intouch Insight helped ABC Fine Wine & Spirits improve customer satisfaction using mystery shopping and customer surveys. The company measured... compliance with brand standards and collected real-time feedback. They saw a 3.5% increase in NPS, more loyalty program participation, and higher basket sales. Staff training and communication improved. ABC Fine Wine & Spirits now uses data to drive better business results and raise their standards.

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ABC Fine Wine & Spirits - Retail

Intouch Insight helped ABC Fine Wine & Spirits improve customer satisfaction using mystery shopping and customer surveys. The company measured... compliance with brand standards and collected real-time feedback. They saw a 3.5% increase in NPS, more loyalty program participation, and higher basket sales. Staff training and communication improved. ABC Fine Wine & Spirits now uses data to drive better business results and raise their standards.

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A national pharmacy chain - Retail - Very Large

Enghouse IVR helped a national pharmacy chain improve customer experience for over 170,000 monthly customers. The chain used an automated... phone survey to collect feedback after prescription order calls. IVR data, combined with CRM insights and Qualtrics, gave a full view of customer satisfaction. This let the pharmacy make better decisions and improve service. The focus was on repeat business and strong branding.

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Driving ROI and results: Understanding the Impact of Customer Feedback Management in Manufacturing

 

Hexagon - Manufacturing - Very Large

Stockholm, Sweden

Hexagon used Lyssna to cut user research setup time from weeks to just 48 hours. The company doubled the number... of research studies launched across global design teams. Lyssna’s enterprise platform connected previously siloed teams and enabled earlier design validation. Hexagon reduced costly rework and improved decision-making with data-backed insights. The platform’s Figma integration and enterprise governance supported adoption at scale.

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ATA Gears - Manufacturing - Small

Tampere, Finland

ATA Gears used ZEF to collect and analyze customer and employee feedback. They increased employee survey responses by 39%. Their... NPS grew from 57 to 65 over three years. ZEF made it easy to build surveys and compare results across teams and markets. ATA Gears now uses feedback data to guide decisions and improve both customer and employee experience.

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Mycronic - Manufacturing - Medium

Stockholm, Sweden

Mycronic used CustomerGauge to boost its Net Promoter Score across three divisions. The company linked customer feedback to revenue, helping... teams focus on the most important improvements. Satisfied customers now buy more products, supporting Mycronic’s partnership model. The program tracks how detractors become promoters, showing real relationship gains. Mycronic shifted from product-driven to customer-driven decisions, using data to guide every step.

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Royal Building Products - Manufacturing - Large

Woodbridge, Canada

Royal Building Products wanted to connect better with end-users but had little direct contact. They used a dealer database to... learn from retailers and identify strengths and areas for improvement. Next, they implemented Sibyl Surveys to follow up with customers directly for the first time. This helped them gauge satisfaction and improve sales and marketing. They now use customer feedback to guide product development and strategy.

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Corning - Manufacturing - Large

Corning, USA

Corning used Tivian's platform to improve employee satisfaction. The company made information easy for all employees to access. Corning can... now measure and scale campaigns in real time. The platform helps keep feedback at the center of their business. Employee satisfaction with internal programs increased.

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Dunmore Corporation - Manufacturing - Medium

Bristol, USA

SutiExpense helped Dunmore Corporation move from paper and excel-based expense reports to a cloud-based system. The company saved about one... person-day per month in accounting and 4-5 hours monthly for business travelers. Employee productivity in accounting and sales rose by an estimated 5%. The new system reduced errors, sped up approvals, and made reimbursements faster. Dunmore found SutiExpense easy to use and quick to implement.

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PPG Industries - Manufacturing - Very Large

Pittsburgh, USA

ComSci helped PPG Industries improve IT cost visibility. Managers now track spending and validate charges with dashboards. The solution replaced... a legacy system, making data more accurate and easy to use. PPG uses ComSci modules for billing, demand management, and analytics. This led to better control of IT consumption and reduced overall spend.

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Customer Feedback Management in Action in Marketing And Advertising

 

Stratégir - Marketing And Advertising - Small

Bordeaux, France

Voxco Multi-Mode helped Stratégir solve data fragmentation and outdated survey tools. The platform unified data from face-to-face, phone, and online... surveys into one database. Stratégir improved productivity and efficiency in market research. The software enabled seamless integration with their 3D virtual shopping technology. Stratégir now reaches more respondents and delivers faster insights to clients.

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Avenue 7Media - Marketing And Advertising - Small

Los Angeles, USA

Avenue 7Media used PickFu to test Amazon product images before launch. The team resolved creative disagreements and convinced clients with... real shopper feedback. For Dormeo, two rounds of PickFu testing led to a new design focused on comfort. The updated product page increased conversion rates by 39% and sales by 19%. PickFu helped the team make confident, data-driven creative decisions.

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WPP AUNZ - Marketing And Advertising - Large

Sydney, Australia

Q Research Software helps WPP AUNZ deliver evidence-based marketing strategies. Caspar Wright uses Q to analyze data and create insights... for clients. The software makes advanced analytics easy and fast. His team no longer outsources analysis, leading to better and quicker results. Q enables effective brand tracking and holistic market research for clients.

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Zeus Jones - Marketing And Advertising - Small

Minneapolis, USA

Zeus Jones used Dscout to study Gen Z's fluid identity. The team needed to understand how to segment an audience... that resists fixed categories. Dscout's remote video research platform helped them gather diverse, international responses. They created a study with 12 identity aspects and used pie charts to visualize identity fluidity. The project gave Zeus Jones deeper insights into Gen Z for better brand strategy.

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WPP Media - Marketing And Advertising - Very Large

London, UK

WPP Media used Happydemics to measure the impact of a display campaign for EVIQ in Saudi Arabia. The campaign achieved... an impact score of 85, ranking among the top in its category. Memorization rates reached the top 20%, and interest levels were in the top 5%. Brand image and consideration also hit top 5% benchmarks. The campaign was especially effective with young male audiences, boosting brand affinity and purchase consideration.

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TribalVision - Marketing And Advertising - Medium

Boston, USA

TribalVision used WEVO to improve their digital experience. The team shared that WEVO helped them get better digital results. They... said WEVO made their digital work easier in every way. TribalVision found value in WEVO’s user feedback tools. Their digital strategy improved with WEVO’s help.

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mindswarms - Marketing And Advertising

Mindswarms used its mobile video survey platform to study how Millennial women in the US relate to home cleaning and cleaning brands. The research focused... on emotional triggers, using mother-daughter dynamics to uncover deep insights. Mobile video surveys enabled candid, personal responses, revealing cleaning habits and emotional connections. The study design leveraged ethnography best practices for richer, more authentic market research results.

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Customer Feedback Management in Action in Internet

 

Outbrain - Internet - Large

New York, USA

Outbrain used Opinion Stage personality quizzes to replace traditional surveys for brand lift research. The quizzes measured brand recall, consideration,... and attributes, making campaign evaluation more engaging. Outbrain saw a 23% lift in brand associations for a major auto manufacturer. Participation rates reached 70%, with 81% completion. This approach lowered costs and improved data quality for global campaigns.

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HomeSwapper - Internet - Medium

London, UK

HomeSwapper used SightMill to track customer satisfaction with Net Promoter Score surveys. Over 5,000 surveys are sent monthly, achieving a... 7% response rate, much higher than previous feedback methods. The NPS benchmark is 10.4, helping HomeSwapper measure the impact of service improvements. Feedback from users guides two improvement streams: user engagement and new features. SightMill NPS transformed how HomeSwapper approaches product development and customer satisfaction.

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Brand24 - Internet - Medium

Wroclaw, Poland

Prodsight helped Brand24 analyze 100% of their Intercom support tickets. The product team used Prodsight to spot and prioritize customer... issues quickly. They connected Intercom to Prodsight and saw results in 24 hours. Weekly email alerts kept the team updated on trending topics. Brand24 now uses customer feedback to guide their product roadmap. The team reduced incoming support inquiries by addressing key issues.

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Trustpilot - Internet - Large

Copenhagen, Denmark

Attest helped Trustpilot track brand awareness and affinity in 10 global markets. Trustpilot used the insights to tailor campaigns in... the US, UK, and Italy. In Italy, an out-of-home campaign led to a 35% increase in site traffic. In the UK, legal action against fake reviews improved brand trust. In the US, targeted fintech campaigns boosted affinity among consumers with purchase intent. Trustpilot valued Attest’s hands-on support for running insights surveys.

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Instacart - Internet - Very Large

San Francisco, USA

Instacart uses Thematic to analyze reviews from the Apple App Store and Google Play for its consumer and retail partner apps. Thematic links review... text and star ratings to survey feedback and third-party data, giving Instacart a unified view of customer feedback. When the personal shoppers' app had recurring crashes, Thematic identified exactly when and where issues happened. After fixing the bug, Instacart used Thematic's real-time analysis to confirm crash-related complaints dropped. Thematic helped Instacart validate fixes and prioritize product improvements.

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Match Group - Internet - Large

Dallas, USA

Iterate helped Match Group improve how they listen to customers. Match Group used Iterate's customer insights management platform to collect... and analyze feedback. This let them learn what users want and act on it quickly. The platform made it easier for Match Group to create happier customers. The case shows how customer feedback tools can drive better user experiences.

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Zola - Internet - Medium

New York, USA

Zola used Net Promoter Score surveys to learn what their customers wanted. They focused on feedback from Detractors to get... clear advice. Zola offered the NPS survey monthly to match their audience's needs. This helped them revise their offering and adapt to customer feedback. The approach improved their online wedding registry service.

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The Customer Feedback Management Blueprint for Better Selection Decisions in Insurance

 

Sun Life - Insurance - Very Large

Toronto, Canada

Alida helps Sun Life build and scale its client research communities. Lydia Frangos leads initiatives to gather feedback from clients... through online communities. The program supports multiple business units and digital transformation projects. Sun Life's communities achieve satisfaction scores higher than industry averages. Insights from these communities guide product teams and improve client experience.

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Zurich Insurance - Insurance - Very Large

Zurich, Switzerland

Medallia helped Zurich Insurance boost customer loyalty and retention. Zurich unified its global customer experience programs on Medallia’s platform. The... company used real-time feedback, role-based reporting, and text analytics to act quickly on customer needs. Promoters now spend 27% more and are 5x less likely to leave. In Turkey, NPS rose by 20 points after improving the renewal process. Medallia’s system empowers employees and closes the loop with every customer.

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Zurich Insurance - Insurance - Very Large

Zurich, Switzerland

Medallia helped Zurich Insurance boost customer loyalty and retention. Zurich unified its global customer experience programs on Medallia’s platform. The... company used real-time feedback, role-based reporting, and text analytics to act quickly on customer needs. Promoters now spend 27% more and are 5x less likely to leave. In Turkey, NPS rose by 20 points after improving the renewal process. Medallia’s system empowers employees and closes the loop with every customer.

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Zurich Insurance - Insurance - Very Large

Zurich, Switzerland

Medallia helped Zurich Insurance boost customer loyalty and retention. Zurich unified its global customer experience programs on Medallia’s platform. The... company used real-time feedback, role-based reporting, and text analytics to act quickly on customer needs. Promoters now spend 27% more and are 5x less likely to leave. In Turkey, NPS rose by 20 points after improving the renewal process. Medallia’s system empowers employees and closes the loop with every customer.

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Allianz - Insurance - Very Large

Munich, Germany

Allianz used SmartSurvey to automate real-time feedback collection. They scaled from 100 survey responses a month to over 250,000 a... year. Feedback now reaches frontline teams within an hour, enabling quick customer callbacks. Insights from surveys drive changes in digital journeys and staff recognition. The program covers multiple channels, including email, SMS, QR codes, and video.

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ArmadaCare - Insurance - Medium

Hunt Valley, USA

Userlytics helped ArmadaCare analyze usability study results 10 times faster using AI Insights and UX Consulting. Without a dedicated UX... researcher, ArmadaCare’s VP of Marketing ran a two-week study on a new member portal. Userlytics’ team set up and moderated sessions, while AI-powered tools enabled quick analysis. Manual review that once took 10 to 20 hours was reduced to just 1 to 2 hours. The process kept leadership informed and allowed for rapid design adjustments.

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The Customer Feedback Management Blueprint for Better Selection Decisions in Non Profit Organization Management

 

Wildfowl & Wetlands Trust (WWT) - Non Profit Organization Management - Medium

Slimbridge, UK

Shout helped Wildfowl & Wetlands Trust (WWT) save money while improving survey feedback collection. WWT switched from SurveyMonkey to Shout... for its lower cost and better features. The team uses Shout’s instant email alerts to act quickly on feedback. Advanced filters make it easy to compare survey data and support better decisions. WWT’s staff finds the platform easy to use, boosting productivity in their education programs.

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Youth Sport Trust - Non Profit Organization Management - Medium

Loughborough, UK

Snap Surveys helped the Youth Sport Trust survey over 21,000 UK pupils about school sport. The Snap research team used... Smart Report features to create 1,933 personalized reports for schools in under two hours. Each report included benchmarks, charts, and tailored feedback for primary and secondary schools. The Youth Sport Trust praised Snap for flexibility, communication, and high-quality reporting. The project supported schools in assessing and improving PE and sport provision.

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StrongMinds - Non Profit Organization Management - Small

New York, USA

Device Magic mobile forms helped StrongMinds collect field data from therapy groups in Uganda. The team switched from paper and... a rigid digital system to Device Magic for flexible, real-time data collection. Facilitators now track attendance, progress, and flag concerns easily on tablets. Supervisors and directors can review data instantly, improving transparency and accountability. This digital process supports StrongMinds' mission to treat more women with depression efficiently and keep donors informed.

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ITHAKA - Non Profit Organization Management - Medium

New York, USA

ITHAKA used Ethnio to reach mobile users for live interviews. They needed to understand how people used JSTOR across devices.... Ethnio's targeted mobile intercepts let them talk to users in real time. This revealed that users often switch between mobile and desktop. As a result, ITHAKA chose not to build a separate app. Instead, they focused on a consistent interface and user accounts for cross-device research.

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Roadtrip Nation - Non Profit Organization Management - Small

Costa Mesa, USA

Roadtrip Nation used PlaybookUX to speed up their user research process. They centralized all research, making it easy to find... and compare insights. The tagging system helped them spot patterns and themes across studies. This cut down manual work and made it faster to share findings. Now, teams deliver clear, actionable insights to stakeholders quickly.

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SOS Barnebyer - Non Profit Organization Management - Medium

Oslo, Norway

SOS Barnebyer wanted to improve data-driven measurement in child welfare and family services. Before 2017, they lacked tools to track... the impact of their services. Results were based on guesses, not real data. They needed clear indicators for use in their organization and the sector. Questback helped them measure and research service outcomes with better data.

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The Customer Feedback Management Blueprint for Better Selection Decisions in Financial Services

Wise - Financial Services - Large

London, UK

Wise used Chattermill to analyze customer feedback in over 69 countries. Manual analysis was no longer possible as Wise grew... past 3 million users. Chattermill's AI models helped Wise understand feedback in many languages and find what drives customer satisfaction. Wise prioritized new features based on customer needs and improved NPS. Over 60% of Wise's revenue growth came from word of mouth.

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Vestd - Financial Services - Small

London, UK

Vestd used Survicate and FullStory to improve user experience on their equity management platform. They launched in-app surveys to collect... customer feedback quickly and consistently. The team tracked customer satisfaction, reaching an 88% satisfaction score. By combining survey data with session recordings, they identified and fixed navigation issues, reducing related support tickets to zero. Survicate made feedback collection easy and helped Vestd make data-driven product updates.

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Westfield Capital Management - Financial Services - Small

Boston, USA

PerformYard helped Westfield Capital Management automate its performance management process. The HR team replaced outdated Word-based reviews with a seamless... digital workflow. They introduced year-round 360 feedback and custom review cycles. Managers now access all review data in one place, reducing lost files and confusion. Employees receive more timely feedback and have clearer growth paths. The new system increased organization and enthusiasm for performance reviews.

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Voya Financial - Financial Services - Very Large

New York, USA

Voya Financial used aytm to speed up their consumer insights process. Their small insights team faced long wait times with... traditional research vendors, making it hard to keep up with a fast-changing market. By switching to aytm’s agile research platform, they reduced time to insight and improved their ability to deliver timely, relevant data. The partnership helped the team do more with less and increased their influence with business stakeholders. Voya now gets good, fast, and affordable research support.

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A multi-national investment and insurance company - Financial Services - Very Large

inQuba Journey Orchestration with WhatsApp helped a multi-national investment and insurance company boost client engagement and portal registration. The company used... personalized WhatsApp dialogues and nudges to guide clients through onboarding. Verified WhatsApp messages increased trust and response rates. The solution achieved message read rates as high as 90% and engagement rates above 40%. This approach improved customer engagement and drove higher conversion.

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Mortgage Capital Trading (MCT) - Financial Services - Medium

Gravity Forms helped Mortgage Capital Trading (MCT) build a webinar registration system on their WordPress site. The solution used Zapier... to connect Gravity Forms with GoToWebinar, Salesforce, MailChimp, and Google Sheets. MCT could register users for multiple webinars, automate invites, and sync data across platforms. The workflow managed both known contacts and new leads, streamlining webinar sign-ups and CRM updates. This integration improved efficiency in managing webinar registrations and participant data.

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Driving ROI and results: Understanding the Impact of Customer Feedback Management in Government Administration

 

Florida and Georgia Departments of Transportation (FDOT and GDOT) - Government Administration - Large

USA

FDOT and GDOT used Opiniator to replace paper comment cards with real-time digital feedback at highway rest areas. This change cut... complaint resolution times from weeks to seconds. Maintenance crews now get instant alerts about issues, improving response and accountability. The system increased visitor participation and allowed managers to track contractor performance with data. Both states shifted to demand-based maintenance, improving hygiene and visitor satisfaction.

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TMR Queensland Government - Government Administration - Large

Brisbane, Australia

TMR Queensland Government used SAP Business Technology Platform and SAP AI Core to optimize road asset management. The ADVICE solution... automated scenario analysis, reducing statewide cycle times from 11 hours to 4 hours. TMR reinvested at least 2% of its annual pavement budget, about $9.5M, into high-priority maintenance. Data quality checks and reporting times improved, cutting setup from up to 7 days to just 1 day. The platform enabled 80% faster results delivery and 10x more precise investment decisions.

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Melton City Council - Government Administration - Medium

Melbourne, Australia

Melton City Council used Civica’s Authority Community Portal to handle a surge in community requests. The council faced a doubling... population and rising service demands. They aimed to improve customer request times and cut council costs. The business transformation team focused on better workflows and customer experience. Civica’s solution helped manage 270,000 enquiries and 92,000 rates notices each year.

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City of Idaho Falls - Government Administration - Medium

Idaho Falls, USA

Poll Everywhere helped the city of Idaho Falls collect resident feedback for city planning. Before, they used sticky notes and... dots on maps. Now, they track responses and spot patterns with Poll Everywhere’s reporting. Residents scan QR codes at events to join surveys. The city uses this data to guide decisions and present findings to city council. They plan to expand with more activity types and deeper questions.

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National Health Insurance Bahamas - Government Administration - Medium

Nassau, Bahamas

QuestionPro helped National Health Insurance Bahamas collect and analyze feedback from healthcare providers and beneficiaries. NHI used QuestionPro surveys to... monitor facility performance and identify areas for improvement. The platform supported quality inspections and helped track satisfaction rates over time. Insights from the surveys led to better healthcare quality and supported the rollout of Universal Health Coverage in the Bahamas. Other national organizations adopted the standards tracked by NHI using QuestionPro.

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Driving ROI and results: Understanding the Impact of Customer Feedback Management in Automotive

 

Point S – Pneus Carignan - Automotive - Small

Carignan, Canada

InputKit helped Point S – Pneus Carignan grow its Google reviews from 180 to 1,259 and boost its rating from 4. 3 to 4.7...stars. The company saved 40 hours per month on management and follow-up by automating customer feedback collection. With InputKit, they now maintain a 96% customer satisfaction rate and share 39 positive comments with staff each month. The platform enabled faster detection of pain points and improved team engagement. This structured approach strengthened their online reputation and service quality across four locations.

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Andersen Martini - Automotive - Small

Glostrup, Denmark

Andersen Martini used Nicereply to collect customer feedback. The company wanted to improve its service quality. Nicereply helped them gather... opinions from their clients. This made it easier to understand what customers liked and what needed change. The feedback helped Andersen Martini make better decisions for their business.

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Lakeside International Trucks - Automotive - Medium

Milwaukee, USA

Lakeside International Trucks uses SATISFYD to improve customer and employee experiences. They use Voice of Customer and Voice of Employee... solutions. These tools help them increase vehicle uptime and lower costs. Lakeside has used SATISFYD since 2017 to gain a competitive edge. The company focuses on feedback to serve customers better. Their goal is to build trust and boost satisfaction.

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ChargePoint - Automotive

Suzy helped ChargePoint understand what electric vehicle drivers want. ChargePoint used Suzy to run an attitudes and usage survey with... real EV drivers. The survey showed drivers care most about charger status, upfront costs, and personal perks. ChargePoint changed their product roadmap based on these insights. They saw more session starts, more repeat charging, and found new ways to make money.

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Dekra Italia S.r.l. - Automotive - Large

IdSurvey helped Dekra Italia optimize call center processing time and speed. The survey software made it easy to manage operations... and access real-time data. Dekra Italia used IdSurvey's reporting and dashboard tools to study survey data more accurately. The platform's intuitive design required no programming skills. Fast support enabled quick implementation of new requests.

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The Latest Customer Feedback Management Deployments delivering value in Hospitality

 

Schulte Hospitality - Hospitality - Large

Louisville, USA

Cvent Passkey helped Schulte Hospitality manage 54,000 group reservations in six months. Staff saved two hours per day by automating... room block workflows and reducing manual data entry. Planners and guests gained real-time, self-service access to bookings and updates. The solution improved accuracy, reduced errors, and boosted staff morale. Centralized operations now support 34 hotels, enhancing guest satisfaction and revenue opportunities.

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Drumpellier Golf Club - Hospitality - Small

UK

SurveyGoo moved Drumpellier Golf Club's paper survey online. They reviewed and adapted the questionnaire for their survey platform. Members completed... the survey online. The club received clear data tables and summary charts. Insights showed member satisfaction and areas to improve the membership experience.

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ATMANTAN Wellness Resort - Hospitality - Medium

Callexa Feedback helped ATMANTAN Wellness Resort move from paper-based NPS surveys to a digital system. The resort now surveys up... to 1,000 guests monthly and gets real-time feedback. Automated reminders and a clear dashboard make it easy to track guest satisfaction. Custom branding and filtering features fit ATMANTAN's needs. The team is very happy with the results and project management.

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Ayada Maldives - Hospitality

WeBee Suite helped Ayada Maldives improve guest engagement. The hotel achieved a 5.0 rating on TripAdvisor. They boosted their ROI... by 80 times using WeBee. The solution focused on better customer experience. Ayada Maldives used WeBee to increase non-room revenue. The results show strong impact on hotel performance.

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The Customer Feedback Management Blueprint for Better Selection Decisions in Consumer Goods

 

WD-40 Company - Consumer Goods - Medium

San Diego, USA

MasterControl helped WD-40 Company manage quality across 20 contract manufacturers in 70 regions. The company unified communication and processes with... a single quality management system. This reduced confusion and improved bill of materials (BOM) processes. WD-40 now keeps all product data, specifications, and documentation in one place. The result is faster, more accurate production and better product consistency.

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Saatva - Consumer Goods - Medium

New York, USA

AskNicely helped Saatva keep a high customer satisfaction score of 4. 85 and a 28.5% survey response rate. Saatva used...AskNicely with Zendesk to manage feedback and resolve issues fast. The company turned negative feedback into positive experiences by reaching out to customers quickly. This focus on customer experience led to strong growth and a 5-star rating from 94% of customers. Word of mouth and personal service remain key to their success.

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A large, global FMCG company - Consumer Goods - Very Large

weseethrough helped a large global FMCG company study meal preparation in 20 countries. 75 people recorded 300 meals using Google... Glass, capturing 200 hours of first-person video. The research revealed gaps between claimed and actual cooking behaviors. Findings led to ideas for new product innovation, packaging, and digital marketing strategies. The company gained insights to improve product communication and adapt offerings for different regions.

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Betty Bossi - Consumer Goods - Medium

Zurich, Switzerland

Betty Bossi used zenloop to find customer pain points along the customer journey. The CRM team identified key issues and... took action based on insights from the platform. zenloop helped them focus on customer needs and share feedback with all stakeholders. This led to better customer experiences and more effective actions.

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The Latest Customer Feedback Management Deployments delivering value in Health Wellness And Fitness

 

Precision Sport Science - Health, Wellness And Fitness - Small

Redwood City, USA

ProProfs helped Precision Sport Science onboard new employees faster and more efficiently. The physical training facility needed a quick and... reliable way to train staff. ProProfs stood out for its fast iteration and responsive tech support. The team valued the human touch and clear communication from ProProfs. As a result, onboarding became smoother and business goals were met.

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Precision Sport Science - Health, Wellness And Fitness - Small

Redwood City, USA

ProProfs helped Precision Sport Science onboard new employees faster and more efficiently. The physical training facility needed a quick and... reliable way to train staff. ProProfs stood out for its fast iteration and responsive tech support. The team valued the human touch and clear communication from ProProfs. As a result, onboarding became smoother and business goals were met.

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Sue Riekels LLC - Health, Wellness And Fitness - Small

USA

BlockSurvey helped Sue Riekels LLC collect sensitive feedback securely. Sue, a therapist and coach, needed a way to gather honest... insights at scale. BlockSurvey provided structured surveys with strong privacy. Sue now saves time and builds trust with participants. She uses the data for coaching and presentations.

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Medisolv - Health, Wellness And Fitness

Pointerpro helped Medisolv create custom, modern assessments fast. Erin Heilman, director of marketing, found the platform easy to use and... simple to customize. Medisolv used Pointerpro to deliver personalized feedback reports. The tool improved their assessment process and branding.

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The Latest Customer Feedback Management Deployments delivering value in Real Estate

 

YES Communities - Real Estate - Medium

Denver, USA

SurveyMonkey helped YES Communities boost employee retention by 500%. The company switched from Qualtrics to SurveyMonkey for easier, more actionable... employee feedback. SurveyMonkey enabled YES to collect candid insights through exit surveys, engagement surveys, and onboarding feedback. Survey completion rates jumped from 60% to 93%. YES used these insights to improve job descriptions, training, and benefits, leading to longer employee tenure.

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YES Communities - Real Estate - Medium

Denver, USA

SurveyMonkey helped YES Communities boost employee retention by 500%. The company switched from Qualtrics to SurveyMonkey for easier, more actionable... employee feedback. SurveyMonkey enabled YES to collect candid insights through exit surveys, engagement surveys, and onboarding feedback. Survey completion rates jumped from 60% to 93%. YES used these insights to improve job descriptions, training, and benefits, leading to longer employee tenure.

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YES Communities - Real Estate - Medium

Denver, USA

SurveyMonkey helped YES Communities boost employee retention by 500%. The company switched from Qualtrics to SurveyMonkey for easier, more actionable... employee feedback. SurveyMonkey enabled YES to collect candid insights through exit surveys, engagement surveys, and onboarding feedback. Survey completion rates jumped from 60% to 93%. YES used these insights to improve job descriptions, training, and benefits, leading to longer employee tenure.

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Recent adoption and success with Customer Feedback Management software in Entertainment

 

Dabble - Entertainment - Medium

Melbourne, Australia

Dabble used Luciq’s Agentic Mobile Observability to monitor every mobile app session and crash. Before Luciq, Dabble could only see... 5-10% of user sessions and spent up to 20 hours a week on manual debugging. With Luciq, they reduced mean time to resolution by 50-60% and reclaimed over 20 engineering hours weekly. Dabble now maintains a 99.99% crash-free rate during peak sporting events and ships app releases twice as fast. Luciq helped Dabble protect over $1M in revenue during high-traffic periods.

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Knoebels Amusement Resort - Entertainment

Tatvam helped Knoebels Amusement Resort improve guest feedback collection and analysis. Before Tatvam, gathering data was slow and hard. After... using Tatvam, daily review emails saved time and made feedback easy to track. End-of-year summaries helped set goals for new seasons. Knoebels found great value in Tatvam's platform and support team.

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Leading Global Video Game & Digital Entertainment Company - Entertainment - Very Large

FICO Platform helps a leading global video game and digital entertainment company fight fraud. The company wanted to make its... network safe for players and protect its revenue. They used FICO Platform’s decision modeling and transaction analytics. This solution helps approve more purchases while stopping fraud. Players can enjoy the network without security worries.

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Driving ROI and results: Understanding the Impact of Customer Feedback Management in Computer Software

Clay - Computer Software

Clay used Upvoty to collect user feedback and build a strong community. They focused on growth marketers in outbound sales... teams to improve product-market fit. Clay created a Slack channel and used Upvoty’s feedback portal to connect users and gather ideas. They switched to usage-based pricing with flexible credits, making customers happier. By adding AI features like Claygent, they helped teams save time and personalize outreach. These changes helped Clay grow to a $500M SaaS company.

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Buffer - Computer Software - Medium

UserVoice helped Buffer scale customer feedback and prioritize product features. Buffer used UserVoice to collect and validate user requests, leading... to better product decisions. The platform enabled Buffer to collaborate with customers, saving engineering time and reducing wasted effort. Buffer used customer insights to add video support for Twitter, directly addressing user needs. UserVoice became a key part of Buffer's product development and customer engagement process.

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Zendesk - Computer Software

Research Hub helped Zendesk save over 2. 5 hours per project by combining five tools into one. The platform now...manages 25,000 research participants for Zendesk. A small ReOps team of two supports more than 200 researchers, product managers, and designers. Zendesk used Research Hub to make customer recruiting self-serve and reduce manual work. The solution removed bottlenecks and improved flexibility for urgent projects.

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Driving ROI and results: Understanding the Impact of Customer Feedback Management in Telecommunications

 

Commend - Telecommunications - Medium

Salzburg, Austria

Userbrain helped Commend cut system setup time from 8 hours to just 5 minutes. The UX team used Userbrain to... test their new configuration platform with real integrators and operators. Remote, AI-powered testing replaced slow, manual research. Insights arrived in hours, not weeks. Product decisions now rely on user evidence, not opinions. Testing became continuous and transparent across teams.

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Kolet - Telecommunications - Small

Paris, France

Kolet used Feedier Technologies to improve customer care for travelers using eSIM in 190 countries. The company invested in customer... support from the start, leading to 500,000 travelers served and a 4.9/5 rating. 98% of customers are satisfied, and half of new users come from word of mouth, without traditional marketing. Kolet keeps response times to one minute with a global, internal team. They use AI for NPS analysis and agent workflow optimization, but always keep a human touch.

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TELUS - Telecommunications - Very Large

Vancouver, Canada

TELUS used NiCE Performance Management and NiCE IEX Workforce Management to centralize reporting and improve contact center operations. The company saved... about $650,000 per year by retiring standalone reporting systems and reducing time spent on agent performance data collection. Senior management gained better visibility into operational results. Agent performance KPIs improved by 6–14 percent. Managers used a systematic coaching framework to help agents improve customer service.

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Customer Feedback Management in Action in Consumer Services

 

Tourdumondiste - Consumer Services - Small

France

SurveySparrow helped Tourdumondiste engage nearly 100,000 travelers with community-led surveys. The platform made surveys easier and faster to answer, boosting... participation and reducing fatigue. Tourdumondiste collected more accurate and detailed travel insights, improving their recommendations and guides. Advanced survey logic and easy data analysis simplified research for the team. Tourdumondiste strengthened its position as a trusted resource for long-term travel planning.

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Tourdumondiste - Consumer Services - Small

France

SurveySparrow helped Tourdumondiste engage nearly 100,000 travelers with community-led surveys. The platform made surveys easier and faster to answer, boosting... participation and reducing fatigue. Tourdumondiste collected more accurate and detailed travel insights, improving their recommendations and guides. Advanced survey logic and easy data analysis simplified research for the team. Tourdumondiste strengthened its position as a trusted resource for long-term travel planning.

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Tourdumondiste - Consumer Services - Small

France

SurveySparrow helped Tourdumondiste engage nearly 100,000 travelers with community-led surveys. The platform made surveys easier and faster to answer, boosting... participation and reducing fatigue. Tourdumondiste collected more accurate and detailed travel insights, improving their recommendations and guides. Advanced survey logic and easy data analysis simplified research for the team. Tourdumondiste strengthened its position as a trusted resource for long-term travel planning.

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The Customer Feedback Management Blueprint for Better Selection Decisions in Transportationtruckingrailroad

 

NJ Transit - Transportation/Trucking/Railroad - Large

Newark, USA

Pulse Insights helped NJ Transit reach riders planning trips with real-time service advisories. Before, 73% of trip planners missed critical... alerts. Pulse Insights deployed targeted inline alerts during trip planning, not after. This led to a 40% click-through rate on advisories and a 6.2% engagement rate. Hundreds of riders signed up for proactive notifications. The solution launched in days with no IT project needed.

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PostNord - Transportation/Trucking/Railroad - Very Large

Stockholm, Sweden

Lumoa helped PostNord, a leading Nordic logistics company, analyze over 46,000 pieces of customer feedback. PostNord used Lumoa’s AI-powered analytics... to spot issues and improve customer experience. The platform enabled the company to act on feedback, share insights across teams, and develop new services like a transparent home delivery model. With Lumoa, PostNord reduced manual work and made customer satisfaction a shared responsibility throughout the organization.

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NS International - Transportation/Trucking/Railroad - Large

NS International used CloseAlert to collect and use customer feedback. They fully integrated feedback into their decision making. This helped... them improve their services. The case shows how feedback tools can support better business decisions in the transportation industry. No specific metrics are mentioned.

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The Customer Feedback Management Blueprint for Better Selection Decisions in Banking

 

Alinma Bank - Banking - Large

Riyadh, Saudi Arabia

XEBO. ai helped Alinma Bank move from Medallia to a new voice of customer platform. The bank faced slow data...processing and lacked WhatsApp or in-app survey options. XEBO.ai replaced Medallia across 10 channels in under three months. There was no downtime and three years of data were kept. Customer engagement rose by 70%. The bank now fully owns its VoC program.

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NatWest Group - Banking - Very Large

London, UK

Davies Technology Solutions helped NatWest Group improve its Premier Banking customer experience. The new contact management system unified data from... multiple sources. Relationship Managers now access up-to-date customer information quickly. Staff have more meaningful conversations and managers see team activity clearly. Customer experience is more personalised, boosting loyalty and long-term revenue.

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Customer Feedback Management in Action in Management Consulting

 

Workwell Consulting - Management Consulting - Small

Melbourne, Australia

Mentimeter helps Workwell Consulting run interactive strategy and leadership workshops. Andrew Hollo uses Mentimeter to collect feedback from all participants,... not just the most vocal. This makes workshops more inclusive and reduces bias. Real-time results spark group discussions and save time. Andrew can review and share responses after each session. Mentimeter is easy for both facilitators and participants to use.

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BEING At Full Potential - Management Consulting

SurveyGold helps BEING At Full Potential deliver a human potential assessment tool. The company needed a way to measure performance... and gather data for business leaders. SurveyGold made it easy to distribute surveys and analyze results. The tool is user-friendly, flexible, and cost effective. BEING At Full Potential is very satisfied with the solution and its customer support.

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Driving ROI and results: Understanding the Impact of Customer Feedback Management in Human Resources

 

Talentful - Human Resources - Medium

London, UK

Talentful uses Delighted to collect NPS feedback from over 30 clients each quarter. They tie employee bonuses to NPS scores,... making customer satisfaction a top priority. Talentful segments feedback by client type and reviews results in quarterly business reviews. The team acts quickly on detractor feedback to improve service. Delighted's platform helps Talentful close the feedback loop and drive client engagement.

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DS Benefits - Human Resources

Encompass-CX's Customer Experience Management application helped DS Benefits improve client retention and increase customer lifetime value. DS Benefits wanted to... better understand their market ranking, client perceptions, and growth opportunities. They used Encompass-CX to measure client motivators and identify at-risk customers. The solution led to a 57% survey response rate, helped DS Benefits hit their revenue target in the first year, and enabled them to develop strategies based on buyer motivation.

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Recent adoption and success with Customer Feedback Management software in Design

 

Jaime Kornick's team - Design - Small

Jaime Kornick's team uses Lookback to speed up research insights for design. They bring live research sessions directly into Figma,... letting the whole team join and share context fast. One-click transcripts from Lookback are added to Figma boards, linking user feedback to design decisions. This approach removes the need for slow presentations and helps the team act on insights quickly. The result is faster design changes and higher research impact.

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RCC Graphic Designs - Design - Small

Userback helped RCC Graphic Designs collect client feedback in real time. The feedback widget and screen annotation tools made it... easy for clients to share thoughts. Centralized feedback reduced manual steps and improved productivity. Projects finished faster, and customer satisfaction increased. Even non-technical clients found the platform simple to use.

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Recent adoption and success with Customer Feedback Management software in Construction

WithersRavenel - Construction - Medium

Cary, USA

WithersRavenel used ClearlyRated's Client Feedback Tool to improve client satisfaction. After a project faced communication issues and delays, feedback scores... dropped to 1.62 out of 6. The team acted quickly, held meetings, and reset expectations with the client. Within a month, satisfaction scores jumped to 5.88. The firm now uses milestone feedback check-ins on every project to keep clients engaged and issues visible.

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SES Ltd - Construction

SES Ltd used the HSG264 Asbestos Survey Software to speed up asbestos surveying. The app replaced paper processes and made... reporting fast and easy. SES Ltd grew from a small startup to a stronger business using this tool. The software helped them work more efficiently and deliver professional reports on-site. SES Ltd praised the app for being first class and easy to use.

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Customer Feedback Management in Action in Pharmaceuticals

 

TheSocialMedwork - Pharmaceuticals - Small

Amsterdam, Netherlands

TheSocialMedwork used SatisMeter to improve their medicine access platform. They needed customizable, automated surveys that integrated with Zendesk and Segment.... SatisMeter enabled targeted NPS and CSAT surveys at key patient journey points. Survey insights helped the team focus on website improvements and patient support. Patient feedback doubled as requests for unapproved medicines grew. The team celebrated internal successes and plans to expand feedback collection.

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Vertex - Pharmaceuticals - Large

Boston, USA

PeopleMetrics helped Vertex, a leading pharmaceutical company, improve how they talk to customers. Vertex wanted to know how patients and... health care professionals see them. PeopleMetrics created surveys to measure program perceptions and communication. Vertex used the survey results to send the right messages through the best channels. Customer response rates increased by 82%. Vertex learned what works and what needs to change.

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Driving ROI and results: Understanding the Impact of Customer Feedback Management in Restaurants

 

Someburros - Restaurants - Small

USA

ServiceGuru helped Someburros, a fast-casual Mexican restaurant chain, collect 51,278 customer reviews across 8 locations in 8 months. The platform enabled... 31,278 survey questions to be answered and gathered over 1,600 new email addresses for marketing. Someburros saw a 55% increase in Google reviews and a 5% higher Google rating. ServiceGuru made it easy to recognize employees and improve customer service.

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Madrid Spanish Taverna - Restaurants - Small

USA

Ovation helped Madrid Spanish Taverna collect guest feedback from dine-in and to-go orders. Abe Ruiz used QR codes on receipts... and to-go bags to drive guests to a quick survey. This made it easy for guests to share honest feedback from anywhere. The restaurant saw a 47% increase in online reviews and improved its overall rating. Guests felt more connected and happier with their experience.

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Recent adoption and success with Customer Feedback Management software in Accounting

 

UMDF (a major accounting and consulting firm) - Accounting - Very Large

Conjointly helped UMDF, a major accounting and consulting firm, optimize its employee benefits package for graduate hires. The HR team... used a conjoint analysis survey with 200 accounting graduates to identify which benefits matter most. Health insurance ranked highest, followed by life insurance and salary. The study enabled UMDF to design a competitive package within a set budget, focusing on the benefits that attract top talent. This data-driven approach improved their recruitment strategy in a crowded market.

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The Customer Feedback Management Blueprint for Better Selection Decisions in Media Production

 

Globo - Media Production - Very Large

Rio de Janeiro, Brazil

Globo used Google Cloud to modernize its media production. Cloud migration enabled Globo to run complex projects at lower costs... and decentralize operations. The company hosted over 50 live events in 2021 using cloud-based Live Production. Automation with Vision AI and Video AI streamlined metadata extraction and reduced manual work. Security and scalability improved, letting Globo handle more productions with fewer resources.

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Recent adoption and success with Customer Feedback Management software in Research

 

Pharma insight agency - Research - Small

Q One Tech helped a pharma insight agency improve their panel management. The agency struggled with manual processes, poor data... visibility, and weak participant communication. Q One Tech automated their workflow and centralized data, making it easier to track response rates and manage studies. The agency now enjoys better relationships with physician panelists and improved project visibility. Internal workflow and panel management are more efficient and engaging.

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Customer Feedback Management in Action in Apparel And Fashion

StyleFind - Apparel & Fashion - Small

New York, USA

StyleFind used Polldaddy. com to run a branded "IT" Handbag poll. The team customized the poll with unique images and...CSS to match their site. Readers voted for their favorite celebrity blogger's handbag. The poll featured custom question and image placement. StyleFind showed how to fully brand and style a poll using Polldaddy.

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Customer Feedback Management in Action in Sports

 

1. FC Saarbrücken TT - Sports - Large

Saarbrücken, Germany

Riddle's quiz maker was used by 1. FC Saarbrücken TT to engage fans at the European Table Tennis Champions League... Final Four. The event drew 5,000 attendees, with 2,600 unique visitors. Riddle-powered quizzes, score predictors, and MVP voting drove audience participation and email lead collection. The campaign generated 970 leads, with 460 confirmed double-opt-in emails. Stadium QR codes and live announcements boosted engagement and lead confirmation rates.

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The Latest Customer Feedback Management Deployments delivering value in Information Services

 

Tivian - Information Services - Large

London, UK

Tivian used 1000minds conjoint analysis software to survey over 23,000 employees at a major UK retailer. The goal was to... understand which employee benefits mattered most to staff. 1000minds enabled Tivian to collect individual-level preference data quickly and easily. This helped the retailer fine-tune its benefits packages for different employee groups. The survey took just 10-15 minutes for each participant.

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Driving ROI and results: Understanding the Impact of Customer Feedback Management in Consumer Electronics

 

Philips - Consumer Electronics - Very Large

Amsterdam, Netherlands

Wonderflow helped Philips save €600K each year by cutting market research costs. Philips used Wonderflow's Voice of the Customer platform... to analyze feedback from 95+ channels in 56 countries. This led to a 12% increase in sales and a 14% rise in successful products rated 4.3 stars or higher. The Bagless VC 3000 series and S77xx shaver both improved ratings after product changes based on customer insights. Philips now uses customer feedback to guide product development and innovation.

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Customer Feedback Management in Action in Events Services

 

Kinetic Creations - Events Services - Small

Michigan, USA

MeetingPulse powered a virtual sales kickoff for Kinetic Creations' client, engaging 94% of 609 attendees. The event used live polls,... Q&A, gamification, and real-time feedback to boost participation. Over 14,700 live interactions and 14,519 questions were recorded. Attendees gave the event an NPS of 8.3. Kinetic Creations reported exceeding engagement goals and received strong positive feedback.

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