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Customer Feedback Management in Action in Other Industries
Virginia Physicians for Women - Healthcare - Medium
Sogolytics helped Virginia Physicians for Women boost their Google reviews by 600%. The OB/GYN practice used AI-powered surveys to turn... positive patient feedback into public reviews. Sogolytics automated survey distribution and review invitations, raising their average rating from 3.5+ to 4.5+ stars across six locations. The platform improved patient engagement and provided actionable insights for better care. Pre-filled survey fields made it easy for patients to respond, increasing completion rates.
Steady - Technology
Dscout helped Steady recruit a diverse group of participants for a longitudinal study. The goal was to build better user... personas and understand financial behaviors. Dscout Recruit made it easy to find people from different backgrounds and locations. The study explored users’ financial goals, money management, and feelings about money. Steady used the insights to set product priorities and guide feature decisions.
Coeur Alaska
SutiSign helped Coeur Alaska meet external audit requirements. Their old PDF-based signature solution failed compliance checks. SutiSign provided a robust... e-signature platform. The implementation was fast and seamless. No IT support was needed. Coeur Alaska now stays compliant with audit standards.
Apex Systems - Staffing - Large
ClearlyRated’s Talent Engagement NPS survey program helped Apex Systems improve talent satisfaction. Apex integrated the survey with Bullhorn ATS, automating... feedback at key touchpoints. This led to a 5% increase in NPS from consultants. Apex earned Best of Staffing awards for both talent and client satisfaction. The program generated hundreds of positive reviews and streamlined feedback processes.
Annonymous
Surveypal helps customer service and experience teams turn contact center data into actionable insights. The platform combines unstructured data from... service tickets with structured metrics to give a full view of customer interactions. One customer said Surveypal provides great insights at a glance and allows deeper analysis than before. Surveypal enables leaders to make data-driven decisions and understand both surveyed and silent customers. The tool helps break down silos and supports collaboration across departments.
Skorch Outdoors
Skorch Outdoors used SightMill to get real-time feedback from their customers. They collected feedback through their website and after live... training events. The CEO said SightMill made it easy to gather this feedback. This helped them understand what their customers thought. They could use this information to improve their service.
King Ranch Ag & Turf - Agriculture
SATISFYD Reviews helped King Ranch Ag & Turf grow their Google reviews from 27 to over 300 in just 90 days. Before, they had... few reviews and no system to ask customers for feedback. SATISFYD made it easy for staff to request reviews and automated the process. Store managers got instant alerts and onboarding was fast. In the first month, they received 40+ new reviews. After 90 days, reviews increased more than 10 times. Staff engagement and automation drove these results before any influencer marketing.
DebitSuccess
AskNicely helped DebitSuccess improve their customer experience. DebitSuccess used AskNicely to coach for small improvements. They focused on one area... at a time. This approach grew their average NPS score by 21.5 points. The company used customer feedback tools to drive results. The story highlights the value of feedback management and NPS measurement.
Brain Technologies - Artificial Intelligence
Instabug helped Brain Technologies fix slow bug tracking and improve app quality. Before Instabug, the team used manual processes that... caused delays and missed issues. Instabug let them find and fix bugs faster, assign tickets, and work better as a team. Integrations with Jira and Slack made tracking and communication easy. As a result, Brain Technologies sped up issue resolution and improved user satisfaction.
Michael
Qeryz lets you identify who answers your surveys. Michael, a paying user, uses Qeryz to show different surveys to visitors... and existing users. He targets discounts only to new users, avoiding losses from existing customers. This helps him control offers and get better insights from his user base. Qeryz makes it easy to segment and target users for more effective feedback and marketing.
Allen Associates - Recruitment
Customer Thermometer helped Allen Associates improve client and candidate feedback. The recruitment agency used the tool to get real-time insights... by embedding feedback buttons in emails. This made it easy to track satisfaction at key points in the hiring process. The data became a key part of company KPIs and board reviews. Allen Associates saw better retention and used positive feedback to grow business and build trust.
Anonymous
Sibyl Surveys by Signet Research helps organizations run customer experience surveys. A customer praised the survey product and service, calling... Signet a strategic partner. The testimonial highlights satisfaction with both the software and the support team. No specific metrics or industry details are given.
Driving ROI and results: Understanding the Impact of Customer Feedback Management in Retail
Jumbo (shopping mall) - Retail - Large
Feedbackly helped Jumbo shopping mall improve customer experience with brand-aligned music. The study used Feedbackly's emotional analytics to collect over... 15,000 responses. Upbeat playlists that matched the mall's brand led to higher customer experience ratings. 41.3% of shoppers spent more than planned when listening to these playlists. The results show that music tailored to a brand can boost both satisfaction and spending.
Mitre 10 New Zealand - Retail - Large
Mitre 10 New Zealand used Thematic AI text analytics to improve their Voice of Customer program. They collected 20,000 customer... comments each month but struggled to understand key issues. Thematic helped them turn feedback into clear stories for executives. This made customer insights actionable and improved decision-making. The solution connected feedback from 84 stores into one strategic view.
Dollar Shave Club - Retail - Large
Qualtrics helped Dollar Shave Club validate a new market segment in just 2-3 weeks using AI-powered research. The company used... synthetic panel technology to quickly test consumer behaviors and brand perceptions. This approach gave actionable insights that matched human research, confirming market fit and brand positioning. Dollar Shave Club reduced research costs and accelerated decision-making, enabling thorough audience testing before major investment. The team gained confidence to expand into a new consumer segment.
Dollar Shave Club - Retail - Large
Qualtrics helped Dollar Shave Club validate a new market segment in just 2-3 weeks using AI-powered research. The company used... synthetic panel technology to quickly test consumer behaviors and brand perceptions. This approach gave actionable insights that matched human research, confirming market fit and brand positioning. Dollar Shave Club reduced research costs and accelerated decision-making, enabling thorough audience testing before major investment. The team gained confidence to expand into a new consumer segment.
Dollar Shave Club - Retail - Large
Qualtrics helped Dollar Shave Club validate a new market segment in just 2-3 weeks using AI-powered research. The company used... synthetic panel technology to quickly test consumer behaviors and brand perceptions. This approach gave actionable insights that matched human research, confirming market fit and brand positioning. Dollar Shave Club reduced research costs and accelerated decision-making, enabling thorough audience testing before major investment. The team gained confidence to expand into a new consumer segment.
ABC Fine Wine & Spirits - Retail
Intouch Insight helped ABC Fine Wine & Spirits improve customer satisfaction using mystery shopping and customer surveys. The company measured... compliance with brand standards and collected real-time feedback. They saw a 3.5% increase in NPS, more loyalty program participation, and higher basket sales. Staff training and communication improved. ABC Fine Wine & Spirits now uses data to drive better business results and raise their standards.
ABC Fine Wine & Spirits - Retail
Intouch Insight helped ABC Fine Wine & Spirits improve customer satisfaction using mystery shopping and customer surveys. The company measured... compliance with brand standards and collected real-time feedback. They saw a 3.5% increase in NPS, more loyalty program participation, and higher basket sales. Staff training and communication improved. ABC Fine Wine & Spirits now uses data to drive better business results and raise their standards.
Foot Locker - Retail - Large
InMoment Spotlight helped Foot Locker unify customer feedback from email, call centers, surveys, and social media. The AI-powered NLP and... text analytics solution replaced manual processes and multiple SaaS tools. Foot Locker now uses a single taxonomy to track complaints, sentiment, and themes. The system enables quick tagging, proactive outreach, and removes personal data. This improved analytics, reduced support hours, and helped lower customer churn.
A national pharmacy chain - Retail - Very Large
Enghouse IVR helped a national pharmacy chain improve customer experience for over 170,000 monthly customers. The chain used an automated... phone survey to collect feedback after prescription order calls. IVR data, combined with CRM insights and Qualtrics, gave a full view of customer satisfaction. This let the pharmacy make better decisions and improve service. The focus was on repeat business and strong branding.
Driving ROI and results: Understanding the Impact of Customer Feedback Management in Information Technology And Services
Pagely - Information Technology And Services - Medium
Delighted helps Pagely collect real-time customer feedback using NPS and CES surveys. Pagely integrates Delighted with HubSpot, Zendesk, and Slack... for seamless workflow. The team uses Delighted to reduce churn and improve customer experience. Slack integration lets everyone see feedback instantly and act fast. Pagely reports a reduced amount of churn since using Delighted. The platform gives Pagely a 360 view of customer satisfaction and helps organize loyalty campaigns.
Spektrix - Information Technology And Services - Medium
Simplesat helped Spektrix get more actionable customer feedback. Before Simplesat, Spektrix had a stagnant 99% CSAT score and low response... rates using Zendesk surveys. With Simplesat's customizable surveys and integrations with Hubspot and Google Sheets, Spektrix increased response rates and gained deeper insights. Weekly NPS collection became faster and more useful. The team now acts quickly on feedback, improving service and customer satisfaction.
Infinity Group - Information Technology And Services
Work 365 helped Infinity Group save £1M each year. The company cut manual billing by 75% and improved turnaround times... by 60%. Infinity Group unified finance, sales, marketing, and support with Work 365, Dynamics 365, and Azure. They removed manual processes and disconnected tools. The business grew without adding more staff. Operations became more efficient and futureproofed for growth.
Arancia - Information Technology
Zonka Feedback helped Arancia, a global cybersecurity services company, formalize its customer experience program. Arancia implemented CSAT surveys across all... project deliveries to capture structured feedback. This improved visibility into client experience and enabled continuous improvement. The platform provided reliable support and actionable insights, helping Arancia strengthen client relationships and service quality.
Point of Reference - Information Technology And Services
SurveyMonkey helped Point of Reference boost its customer advocacy and NPS insights. The platform made it easy to gather customer... feedback and spot promoters. Allison Hughes, customer marketing manager, praised SurveyMonkey for its intuitive interface and reliability. The tool enabled Point of Reference to collect testimonials and improve their advocacy program.
Point of Reference - Information Technology And Services
SurveyMonkey helped Point of Reference boost its customer advocacy and NPS insights. The platform made it easy to gather customer... feedback and spot promoters. Allison Hughes, customer marketing manager, praised SurveyMonkey for its intuitive interface and reliability. The tool enabled Point of Reference to collect testimonials and improve their advocacy program.
Point of Reference - Information Technology And Services
SurveyMonkey helped Point of Reference boost its customer advocacy and NPS insights. The platform made it easy to gather customer... feedback and spot promoters. Allison Hughes, customer marketing manager, praised SurveyMonkey for its intuitive interface and reliability. The tool enabled Point of Reference to collect testimonials and improve their advocacy program.
Salecto - Information Technology And Services - Medium
Nicereply helped Salecto, a Danish SaaS company, collect direct customer feedback. Before Nicereply, Salecto had no data on customer satisfaction... or response times. With Nicereply, they integrated CSAT surveys into Zendesk and Slack. This let them react quickly to unhappy customers and celebrate positive feedback. The team uses Nicereply analytics to track and improve customer support.
Driving ROI and results: Understanding the Impact of Customer Feedback Management in Real Estate
Apartment List - Real Estate - Medium
UserTesting helps Apartment List validate product ideas with real renters and clients before building. The team runs sentiment studies to... test concepts and features, ensuring new technology meets user needs. This approach leads to better product launches, increased revenue, and lower costs. Apartment List uses UserTesting to stay ahead of competitors in the real estate technology market.
Wahi - Real Estate - Medium
Survicate and HubSpot integration helped Wahi, a Toronto-based prop-tech company, save over 10 hours weekly by automating customer feedback collection. Before Survicate, Wahi's... admin team spent too much time on manual follow-ups with partner realtors. With Survicate surveys embedded in HubSpot workflows, feedback responses now update contact fields and trigger automated actions. Wahi streamlined operations, improved efficiency, and created better customer experiences. The solution filled 21 contact fields and powered 11 automated workflows.
iamproperty - Real Estate - Large
CustomerSure helped iamproperty boost customer satisfaction by 7% and NPS by nine points in 12 months. iamproperty used CustomerSure to... collect feedback from vendors, buyers, and partner agents at key moments. The platform's AI features saved time by analyzing feedback automatically. Teams now act quickly on insights, improving service and strengthening relationships. Real-time feedback is now part of daily operations, driving measurable growth.
Truliv - Real Estate
SurveySparrow helped Truliv improve its property ratings and customer experience. Truliv used SurveySparrow to manage reviews and collect feedback with... custom NPS and CSAT surveys. The platform made it easy to track and respond to resident sentiment. Truliv saw 95% of its properties rated 4 out of 5 or higher. NPS increased by 30%. CSAT scores also improved. The team now resolves issues faster and uses data to improve retention and referrals.
Truliv - Real Estate
SurveySparrow helped Truliv improve its property ratings and customer experience. Truliv used SurveySparrow to manage reviews and collect feedback with... custom NPS and CSAT surveys. The platform made it easy to track and respond to resident sentiment. Truliv saw 95% of its properties rated 4 out of 5 or higher. NPS increased by 30%. CSAT scores also improved. The team now resolves issues faster and uses data to improve retention and referrals.
Truliv - Real Estate
SurveySparrow helped Truliv improve its property ratings and customer experience. Truliv used SurveySparrow to manage reviews and collect feedback with... custom NPS and CSAT surveys. The platform made it easy to track and respond to resident sentiment. Truliv saw 95% of its properties rated 4 out of 5 or higher. NPS increased by 30%. CSAT scores also improved. The team now resolves issues faster and uses data to improve retention and referrals.
Customer Feedback Management in Action in Computer Software
Strapi - Computer Software - Small
Strapi used Canny to improve community feedback and double their user interactions. Before Canny, Strapi struggled to manage feedback and... lacked context for feature requests. With Canny, the team gained a public roadmap, better integrations, and a simple interface. Product managers, sales, and support teams all use Canny daily. Strapi saw a 100% increase in comments and higher customer satisfaction. The discovery process became faster and more cost-effective.
Clay - Computer Software
Clay used Upvoty to collect user feedback and build a strong community. They focused on growth marketers in outbound sales... teams to improve product-market fit. Clay created a Slack channel and used Upvoty’s feedback portal to connect users and gather ideas. They switched to usage-based pricing with flexible credits, making customers happier. By adding AI features like Claygent, they helped teams save time and personalize outreach. These changes helped Clay grow to a $500M SaaS company.
Buffer - Computer Software - Medium
UserVoice helped Buffer scale customer feedback and prioritize product features. Buffer used UserVoice to collect and validate user requests, leading... to better product decisions. The platform enabled Buffer to collaborate with customers, saving engineering time and reducing wasted effort. Buffer used customer insights to add video support for Twitter, directly addressing user needs. UserVoice became a key part of Buffer's product development and customer engagement process.
Zendesk - Computer Software
Research Hub helped Zendesk save over 2. 5 hours per project by combining five tools into one. The platform now...manages 25,000 research participants for Zendesk. A small ReOps team of two supports more than 200 researchers, product managers, and designers. Zendesk used Research Hub to make customer recruiting self-serve and reduce manual work. The solution removed bottlenecks and improved flexibility for urgent projects.
Veeqo - Computer Software - Medium
Prodsight helped Veeqo automate tagging for over 4,000 support conversations each month. Veeqo saved 45 agent hours per month, worth... about $700, and reduced certain customer queries by 75%. The platform delivered actionable insights in 24 hours, helping Veeqo understand feedback from the silent majority. Veeqo achieved over 330% ROI and saved more than 500 agent hours per year by removing manual tagging. Prodsight's AI-powered analytics improved support efficiency and product decisions.
The Latest Customer Feedback Management Deployments delivering value in Education
Lone Star College - Education
AddSearch AI Answers helped Lone Star College improve their website search. The college serves 90,000 students each semester. They needed... faster, more accurate answers for users. AddSearch AI Answers gave instant, reliable results and was easy to set up. The college now handles over 50,000 monthly searches with no complaints about incorrect information. User satisfaction and admissions conversions increased.
University of Zurich - Education - Very Large
ProProfs Quiz Maker helped University of Zurich modernize its assessment process. The Swiss National Work and Health Program faced heavy... workloads from essay-based exams. ProProfs enabled online quizzes for pre-assignments and module exams. This reduced grading workload and made assessments less overwhelming for students. The tool also gave insights into student learning and teaching effectiveness.
University of Zurich - Education - Very Large
ProProfs Quiz Maker helped University of Zurich modernize its assessment process. The Swiss National Work and Health Program faced heavy... workloads from essay-based exams. ProProfs enabled online quizzes for pre-assignments and module exams. This reduced grading workload and made assessments less overwhelming for students. The tool also gave insights into student learning and teaching effectiveness.
Justina (educator) - Education
SimpleSurvey helped Justina, an educator, modernize her marketing research class. Before, students collected survey data by hand, which took a... lot of time and led to mistakes. With SimpleSurvey, students learned to create surveys, use skip logic, and analyze data in real time. The platform's easy interface and color-coded reports made learning simple. Fast support from SimpleSurvey kept classes running smoothly.
Driving ROI and results: Understanding the Impact of Customer Feedback Management in Food And Beverages
FHF - Food & Beverages - Large
Questback helps FHF, a Norwegian government-owned organization in the fishing and aquaculture sector, measure the impact of its research investments. FHF manages about... 300 million NOK yearly, funded by a 0.3% industry levy, and must show clear, measurable results to stakeholders. Questback's solution enables FHF to track project outcomes and demonstrate value to investors. The tool supports FHF in logging results and gathering feedback from industry reference groups, ensuring transparency and accountability.
One global food and beverage giant - Food & Beverages - Very Large
Voxpopme helped a global food and beverage giant cut research costs by 75%, saving $4,500 per project. The company reduced... research turnaround time by 70% and achieved 60x faster analysis of qualitative feedback. Teams moved from slow, siloed research to a unified, agile insights platform. Voxpopme enabled self-sufficiency, compliance, and global collaboration in research operations.
Sun Pacific - Food & Beverages - Medium
Attest helps Sun Pacific make faster, data-driven marketing decisions. The team uses Attest for creative testing, brand tracking, and message... prioritisation. With Attest, Sun Pacific can launch studies and get results in days, not weeks. This speed lets them test promotions and logo designs quickly. Consumer insights from Attest help avoid wasted spend and improve brand outcomes.
A client who delivers farm-fresh fruits and vegetables that would otherwise go to waste - Food & Beverages
Marketing Systems Group used data fusion and advanced analytics to help a client who delivers farm-fresh fruits and vegetables. The client wanted... to learn more about their customers and expand into new markets. MSG combined internal customer data with external geodemographic and behavioral data. They used mapping, classification, and cluster analysis to find key customer traits and identify new market opportunities. This approach gave the client better insights to grow their business.
Driving ROI and results: Understanding the Impact of Customer Feedback Management in Manufacturing
Mycronic - Manufacturing - Medium
Mycronic used CustomerGauge to boost its Net Promoter Score across three divisions. The company linked customer feedback to revenue, helping... teams focus on the most important improvements. Satisfied customers now buy more products, supporting Mycronic’s partnership model. The program tracks how detractors become promoters, showing real relationship gains. Mycronic shifted from product-driven to customer-driven decisions, using data to guide every step.
3M - Manufacturing - Very Large
Medallia helped 3M improve its B2B distribution site using customer feedback. 3M consolidated over 1,000 legacy ERP systems into a... global platform. With Medallia, 3M reduced page load times by 60%. Customer satisfaction scores rose by nearly 3 points. The company made many usability improvements based on distributor insights.
3M - Manufacturing - Very Large
Medallia helped 3M improve its B2B distribution site using customer feedback. 3M consolidated over 1,000 legacy ERP systems into a... global platform. With Medallia, 3M reduced page load times by 60%. Customer satisfaction scores rose by nearly 3 points. The company made many usability improvements based on distributor insights.
3M - Manufacturing - Very Large
Medallia helped 3M improve its B2B distribution site using customer feedback. 3M consolidated over 1,000 legacy ERP systems into a... global platform. With Medallia, 3M reduced page load times by 60%. Customer satisfaction scores rose by nearly 3 points. The company made many usability improvements based on distributor insights.
The Customer Feedback Management Blueprint for Better Selection Decisions in Automotive
Belle Tire - Automotive - Large
Belle Tire used Explorance MTM’s Blended Learning Module to improve training program measurement. The tool gave them a full view... of how different training parts work together. It helped them capture feedback from learners in real time. With these insights, Belle Tire refined their training and made better decisions. The module supported ongoing improvements across their learning programs.
AAA Northeast - Automotive - Large
Panviva helped AAA Northeast cut new agent training time in half. The company unified its knowledge base, replacing paper and... scattered files with a single platform. Agents now find answers faster, reducing call times and improving service. Panviva streamlined workflows and made updates to 3,000+ articles quick. Frontline staff handle more issues without escalation, boosting first-call resolution.
Dekra Italia S.r.l. - Automotive - Large
IdSurvey helped Dekra Italia optimize call center processing time and speed. The survey software made it easy to manage operations... and access real-time data. Dekra Italia used IdSurvey's reporting and dashboard tools to study survey data more accurately. The platform's intuitive design required no programming skills. Fast support enabled quick implementation of new requests.
Motorpoint - Automotive - Large
SurveyGoo ran a bespoke opinion poll for Motorpoint, a car dealership brand. The poll surveyed 2,000 UK drivers about car... ownership, buying criteria, and confidence in the car buying process. SurveyGoo used its GooPoll panel platform to host and complete the survey in a few days. The results gave Motorpoint insights into consumer perceptions and created newsworthy PR content.
Customer Feedback Management in Action in Non Profit Organization Management
St John Ambulance - Non Profit Organization Management - Large
St John Ambulance used Microsoft Advertising's Copilot and Ads Studio to boost creative agility and scale. They applied generative AI... to quickly create custom ad visuals, saving time and reducing manual design work. The team saw a 22% increase in click-through rate, a 30% rise in return on ad spend, and over 50% more clicks. AI-powered tools helped maintain brand consistency and reach wider audiences. St John Ambulance overcame resource constraints and improved campaign performance with automated creative production.
The Education Trust - Non Profit Organization Management - Large
The Education Trust used Cvent Vendor Marketplace, powered by Reposite, to streamline restaurant and private dining sourcing for events. Manual research and... fragmented workflows were replaced by a centralized RFP process, saving 2–3 hours per sourcing request. The team managed 25 events and 23 webinars annually, handling last-minute VIP dinners with ease. Executive satisfaction increased, and the organization expanded small-format, relationship-driven events without adding staff. Cvent’s solution enabled more efficient event planning and improved stakeholder experiences.
Wetland Wildlife Trust - Non Profit Organization Management
Shout helped Wetland Wildlife Trust save money on survey tools. The platform offered more features than SurveyMonkey. Mark Stead, head... of learning, praised Shout for its affordability and strong functionality. Shout made it easy for the team to collect feedback and improve their work. The trust found Shout to be a better value for their needs.
Recent adoption and success with Customer Feedback Management software in Government Administration
Lancashire County Council - Government Administration - Very Large
Civica Catering Management software helped Lancashire County Council save £65,000 per year by removing paper-based processes. The council now tracks... compliance better and gets clear financial reports on food costs. The software gives real-time reporting and more control over catering in 550 sites. LCC improved efficiency, sustainability, and visibility in school kitchens. The solution supports health and well-being for children and young people.
BusinessNZ Council - Government Administration - Large
Zoho Backstage helped BusinessNZ Council move their election conference online during COVID-19. The team needed an easy event management tool... with ticketing and website features for non-technical users. Zoho Backstage let them quickly update tickets, process refunds, and customize their event site. They livestreamed sessions and managed ticket sales easily. The council praised the platform's user-friendly interface and real-time agenda editing.
Departments of Transportation in Florida and Georgia - Government Administration
Opiniator helped the Departments of Transportation in Florida and Georgia improve rest area feedback. Before, they used paper comment cards,... which delayed issue resolution by weeks. With Opiniator, visitors gave instant feedback using their phones. This let maintenance contractors fix problems right away. The time to contact visitors dropped from over a month to just a few days. Contractor accountability and performance tracking also improved.
Recent adoption and success with Customer Feedback Management software in Apparel And Fashion
Global sports apparel giant - Apparel & Fashion - Very Large
Forsta helped a global sports apparel giant standardize brand tracking worldwide. The company struggled with inconsistent data and high costs... from third-party vendors. Forsta's professional services team managed complex research projects and improved reporting across retail channels. The brand now gathers better insights on customer experience in key US and international markets.
vertbaudet - Apparel & Fashion - Large
zenloop helped vertbaudet cut customer service tickets by 35%. vertbaudet used zenloop's CX management platform to collect feedback at multiple... touchpoints. The platform enabled fast survey integration, custom reports, and topic clustering. vertbaudet gathered 44,773 survey submissions and 6,369 comments, leading to 120 process improvements. The company achieved an NPS of 69 and improved customer satisfaction.
boohoo group - Apparel & Fashion - Large
FORM OpX helped boohoo group cut operating costs by over 60%. Before, boohoo used manual data entry and paper forms,... which caused errors and delays. With FORM OpX, they switched to one digital tool for audits and supplier checks. This change made audits faster and more accurate. Boohoo now saves hundreds of thousands of orders checked yearly and has a streamlined labor model.
Recent adoption and success with Customer Feedback Management software in Marketing And Advertising
Instapage - Marketing And Advertising - Medium
SatisMeter helped Instapage triple their positive reviews on sites like Trustpilot and G2 Crowd. Instapage used SatisMeter's NPS surveys to... boost publicity, improve support, and guide product development. They set up feedback channels and Slack integration for real-time insights. The marketing team saw a 300% increase in positive reviews. Support and product teams used feedback to fix onboarding and prioritize features.
mindswarms - Marketing And Advertising
Mindswarms used its mobile video survey platform to study how Millennial women in the US relate to home cleaning and cleaning brands. The research focused... on emotional triggers, using mother-daughter dynamics to uncover deep insights. Mobile video surveys enabled candid, personal responses, revealing cleaning habits and emotional connections. The study design leveraged ethnography best practices for richer, more authentic market research results.
BIP Recherche - Marketing And Advertising - Medium
Ascribe by Voxco helped BIP Recherche cut coding time from 65 hours to just over 30 hours. The AI Coder... solution paired automation with human expertise, keeping quality high. BIP delivered faster results to clients and overcame internal skepticism. The team now works more efficiently and stays competitive in market research. This change did not replace coders but empowered them with better tools.
Driving ROI and results: Understanding the Impact of Customer Feedback Management in Health Wellness And Fitness
A health services company - Health, Wellness And Fitness
Remesh helped a health services company improve its ad messaging. The company's communication team wanted to connect better with consumers.... They used Remesh to refine their messaging. This helped them reach their customers more effectively. The case study shows how Remesh supports market research and communication goals.
Chuze Fitness - Health, Wellness And Fitness - Medium
Listen360 helped Chuze Fitness retain about 1,500 members, saving hundreds of thousands of dollars each year. Before Listen360, feedback was... manual and inconsistent. The platform's Net Promoter Score feature gave real-time insights into member sentiment. Chuze Fitness used this data to improve operations and hospitality. Fast feedback responses stopped cancellations and built stronger community ties.
New Zealand health sector - Health, Wellness And Fitness - Very Large
1000minds created an online tool using the PAPRIKA method to measure Health-Related Quality of Life (HRQoL) for the New Zealand health sector. The tool surveyed... over 5000 people and generated value sets for EQ-5D-5L and SF-6D systems. It helped policy-makers make better decisions about health technology prioritization and provider performance. The tool reduced costs and improved validity and reliability compared to other methods.
Customer Feedback Management in Action in Financial Services
A multi-national investment and insurance company - Financial Services - Very Large
inQuba Journey Orchestration with WhatsApp helped a multi-national investment and insurance company boost client engagement and portal registration. The company used... personalized WhatsApp dialogues and nudges to guide clients through onboarding. Verified WhatsApp messages increased trust and response rates. The solution achieved message read rates as high as 90% and engagement rates above 40%. This approach improved customer engagement and drove higher conversion.
Arcesium - Financial Services - Large
Betterworks helped Arcesium move from siloed KPI tracking to transparent, firm-wide OKRs. The company achieved 97–98% completion rates for annual... and mid-year reviews. Public OKRs increased transparency and alignment across business units. Upward-feedback scores for managers improved after targeted training. Employees gained more autonomy to set and track goals, supporting a culture of ownership and accountability.
Fleetcor - Financial Services - Very Large
Survio helps Fleetcor collect feedback from B2B clients in 11 EU countries and 6 languages. Fleetcor uses Survio's survey platform... to make data-driven decisions and stay ahead of competitors. The platform is easy to use, requires no training, and supports multilingual surveys. Survio's adaptability and reliability have improved Fleetcor's services and client satisfaction. Fleetcor recommends Survio for businesses needing efficient survey solutions.
The Customer Feedback Management Blueprint for Better Selection Decisions in Restaurants
Harvey's - Restaurants - Large
Methodify helped Harvey's test six new burger concepts quickly and easily. The team used targeted sampling to get real customer... feedback. Results came in days, showing which offers would drive more traffic. Harvey's used these insights to plan better Limited Time Offers. The process was fast, clear, and supported smarter marketing decisions.
Prelude Kitchen & Bar - Restaurants - Small
Ovation helped Prelude Kitchen & Bar get 5X more guest feedback using SMS surveys and OpenTable integration. The owner, Allen... Kou, switched from email surveys to Ovation's text-based, 2-question surveys. This made it easy for guests to respond and boosted feedback volume. Their average online rating jumped from 4.3 to 4.5. Allen used real-time chat and reporting to improve service and connect with guests. Ovation made it simple to resolve issues and thank happy customers.
Someburros - Restaurants
Someburros is a fast casual Mexican restaurant with 8 locations. They wanted to measure customer service and gather feedback from... all their stores. ServiceGuru helped them collect more guest feedback and encouraged customers to share their experiences online. They collected 51,278 reviews and 31,278 survey answers. They gained over 1,600 new email addresses for marketing. Their Google rating went up by 5% and reviews posted to Google increased by 55%.
The Latest Customer Feedback Management Deployments delivering value in Media Production
POLITICO - Media Production - Medium
POLITICO used Alida to build an insight community of 6,500+ influential readers in one year. Recruiting research participants now takes... hours instead of weeks. 45% of community members are at the executive or C-suite level. The platform helps shape editorial strategy, refine digital products, and offer unique research to advertisers. POLITICO saw significant growth in commercial research opportunities and faster decision-making.
Globo - Media Production - Very Large
Globo used Google Cloud to modernize its media production. Cloud migration enabled Globo to run complex projects at lower costs... and decentralize operations. The company hosted over 50 live events in 2021 using cloud-based Live Production. Automation with Vision AI and Video AI streamlined metadata extraction and reduced manual work. Security and scalability improved, letting Globo handle more productions with fewer resources.
The Customer Feedback Management Blueprint for Better Selection Decisions in Management Consulting
A leading XM consultancy - Management Consulting - Medium
SmartSurvey Enterprise helped a leading experience management consultancy improve client assessments. The consultancy faced issues with flexibility, GDPR compliance, and... limited analytics in their old tools. SmartSurvey provided customizable surveys, advanced analytics, and strong support. Staff now resolve 25% of issues internally and save hours with segmentation features. Enhanced reporting and sentiment analysis deliver deeper insights for clients.
BEING At Full Potential - Management Consulting
SurveyGold helps BEING At Full Potential deliver a human potential assessment tool. The company needed a way to measure performance... and gather data for business leaders. SurveyGold made it easy to distribute surveys and analyze results. The tool is user-friendly, flexible, and cost effective. BEING At Full Potential is very satisfied with the solution and its customer support.
Recent adoption and success with Customer Feedback Management software in Design
Jaime Kornick's team - Design - Small
Jaime Kornick's team uses Lookback to speed up research insights for design. They bring live research sessions directly into Figma,... letting the whole team join and share context fast. One-click transcripts from Lookback are added to Figma boards, linking user feedback to design decisions. This approach removes the need for slow presentations and helps the team act on insights quickly. The result is faster design changes and higher research impact.
RCC Graphic Designs - Design - Small
Userback helped RCC Graphic Designs collect client feedback in real time. The feedback widget and screen annotation tools made it... easy for clients to share thoughts. Centralized feedback reduced manual steps and improved productivity. Projects finished faster, and customer satisfaction increased. Even non-technical clients found the platform simple to use.
Driving ROI and results: Understanding the Impact of Customer Feedback Management in Hospitality
ATMANTAN Wellness Resort - Hospitality - Medium
Callexa Feedback helped ATMANTAN Wellness Resort move from paper-based NPS surveys to a digital system. The resort now surveys up... to 1,000 guests monthly and gets real-time feedback. Automated reminders and a clear dashboard make it easy to track guest satisfaction. Custom branding and filtering features fit ATMANTAN's needs. The team is very happy with the results and project management.
Hyatt - Hospitality - Very Large
NiCE CXone platform helped Hyatt replace a fragmented knowledge system. Hyatt migrated hundreds of legacy articles and launched Expert and... Copilot for over 250 agents. Agents now find answers faster with AI-enhanced search and tagging. First contact resolution and service consistency are improving. Change management became a success model, driving global expansion and higher agent confidence.
Recent adoption and success with Customer Feedback Management software in Transportationtruckingrailroad
Uber - Transportation/Trucking/Railroad - Very Large
Uber used Chattermill to improve its global Net Promoter Score (NPS) program. Uber wanted to understand what drives NPS in... every region. Chattermill unified Uber’s customer experience data and used AI to find insights. Uber’s Rider Strategy and Operations teams now get detailed, actionable feedback. This helps Uber make better decisions and improve rider experiences worldwide.
Air France-KLM Group - Transportation/Trucking/Railroad - Very Large
Mopinion’s digital feedback software helps Air France-KLM Group improve customer experience. The airline switched to Mopinion for a future-proof, innovative... solution. Smart Recaps, an AI-powered feature, quickly summarizes large volumes of feedback. Onboarding 200 users and migrating data went smoothly with strong support. Teams now collect feedback across websites, apps, and email campaigns to refine digital journeys.
Driving ROI and results: Understanding the Impact of Customer Feedback Management in Hospital And Health Care
Priva Santé - Hospital & Health Care - Small
InputKit helped Priva Santé, a private healthcare clinic, boost its Google reviews from 8 to 108 in just six months. The clinic's average... rating jumped from 4.1 to 4.9 stars. InputKit enabled fast feedback collection, improved staff accountability, and increased patient trust. About 33% of new patients now come directly from Google searches. Priva Santé achieved an 8x return on investment with InputKit.
StoryPoint Group (SPG) - Hospital & Health Care - Very Large
Alchemer helped StoryPoint Group cut feedback turnaround from weeks to days across 150 senior living communities. Before, feedback was scattered... and slow, using tools like SurveyMonkey and manual interviews. With Alchemer, SPG centralized feedback, used real-time analytics, and created custom surveys. Teams now act fast on resident and staff insights. This improved satisfaction, data accuracy, and engagement for over 14,000 seniors.
Recent adoption and success with Customer Feedback Management software in Insurance
Unnamed insurance client - Insurance - Large
Davies investigated three claims for sandstorm damage to high-end sport vehicles during the Covid-19 quarantine. The claims team found no... evidence of a sandstorm in weather or news reports. An engineering expert determined the damages were man-made, not caused by a sandstorm. Davies denied all three claims, saving their insurance client about $100,000. The case highlights the value of expert claims investigation in insurance fraud prevention.
Recent adoption and success with Customer Feedback Management software in Entertainment
Leading Global Video Game & Digital Entertainment Company - Entertainment - Very Large
FICO Platform helps a leading global video game and digital entertainment company fight fraud. The company wanted to make its... network safe for players and protect its revenue. They used FICO Platform’s decision modeling and transaction analytics. This solution helps approve more purchases while stopping fraud. Players can enjoy the network without security worries.
Recent adoption and success with Customer Feedback Management software in Banking
Capitec Bank - Banking - Very Large
Verint Workforce Management helped Capitec Bank cut manager scheduling time from four hours to just 15 minutes per week. The bank saved... $55,000 per month in overtime administration. Over 1,000 staff now save at least one day per month on overtime management. Capitec improved workforce visibility, reduced short planning by 78%, and eliminated manual processes. The solution boosted productivity and enhanced employee experience across 860 branches.
Recent adoption and success with Customer Feedback Management software in Human Resources
DS Benefits - Human Resources
Encompass-CX's Customer Experience Management application helped DS Benefits improve client retention and increase customer lifetime value. DS Benefits wanted to... better understand their market ranking, client perceptions, and growth opportunities. They used Encompass-CX to measure client motivators and identify at-risk customers. The solution led to a 57% survey response rate, helped DS Benefits hit their revenue target in the first year, and enabled them to develop strategies based on buyer motivation.
Customer Feedback Management in Action in Construction
SES Ltd - Construction
SES Ltd used the HSG264 Asbestos Survey Software to speed up asbestos surveying. The app replaced paper processes and made... reporting fast and easy. SES Ltd grew from a small startup to a stronger business using this tool. The software helped them work more efficiently and deliver professional reports on-site. SES Ltd praised the app for being first class and easy to use.
Recent adoption and success with Customer Feedback Management software in Publishing
Immediate Media - Publishing - Large
Riddle's quiz maker helped Immediate Media boost time on site by 20%. History Extra’s readers click 15.5% more on pages... with a Riddle quiz. Quizzes drive 21% more clicks per user, with 13.12 clicks per session versus 10.85 site-wide. The "First World War Quiz" had a 69.4% completion rate and 2 minutes 7 seconds average engagement. Riddle quizzes improved engagement, organic reach, and SEO rankings for Immediate Media.
The Latest Customer Feedback Management Deployments delivering value in Sports
FC Bayern - Sports - Large
SAP Business Suite helped FC Bayern consolidate 52 systems and manage over 9. 5 million fan records. The club used...SAP S/4HANA, SAP Datasphere, and SAP SuccessFactors to streamline HR, finance, and fan engagement. SAP Customer Checkout processed 50,000 transactions per matchday at Allianz Arena. Over 1,000 employees now benefit from improved HR processes. FC Bayern delivers personalized fan experiences and drives business innovation with SAP solutions.
The Customer Feedback Management Blueprint for Better Selection Decisions in Professional Training And Coaching
Nelson Emilio - Professional Training & Coaching - Small
BlockSurvey lets Nelson Emilio, a personal branding coach, create forms fast with full customization. He uses BlockSurvey to collect feedback... and audience data before and during training. Features like layout design, branding, logic jumps, and third-party integration help him control the process. He switched from Gravity Forms and Typeform for better flexibility. He values BlockSurvey's community and responsive support.
Customer Feedback Management in Action in Pharmaceuticals
QuVa Pharma - Pharmaceuticals - Large
MasterControl Manufacturing Excellence helped QuVa Pharma digitize lab operations. The company replaced paper-based processes, improving process throughput and employee proficiency.... Integration of quality and documentation systems led to faster reporting and fewer manual steps. During the COVID-19 pandemic, QuVa Pharma completed remote implementation using cloud technology. The solution increased right-first-time product outputs and improved team collaboration.
Driving ROI and results: Understanding the Impact of Customer Feedback Management in Legal Services
A law firm representing a group of employees in a PAGA case - Legal Services
iBridge Solutions helped a law firm manage a PAGA case involving wage and hour violations. The law firm used iBridge's... technology to access employee timesheets, payroll, and communication records. They sought informed consent from employees and explained how data would be used. The firm used encryption, access controls, and regular audits to protect data. They anonymized employee data to protect privacy. The law firm built a strong case while maintaining high ethical standards and employee trust.
Customer Feedback Management in Action in Consumer Electronics
A major global electronics manufacturer - Consumer Electronics - Very Large
Pollfish helped a major global electronics manufacturer quantify the podcasting market. The company used Pollfish to gather real-time quantitative data... and map podcast feature sets by market appeal and investment. Pollfish's agile market research platform enabled fast insights, often within three days, using random device engagement and robust filtering. The electronics brand quickly identified which market segments valued specific podcast features. This data made defining a minimum viable product and building a product roadmap much easier.
Driving ROI and results: Understanding the Impact of Customer Feedback Management in Internet
Match Group - Internet
Iterate helped Match Group improve their user feedback process. Match Group used Iterate to collect feedback from users in their... apps. This made it easier for them to understand what users wanted. As a result, they could make better product decisions. The process was simple and fast for their team.
Customer Feedback Management in Action in Events Services
Massachusetts Convention Center Authority - Events Services - Large
QuestionPro Surveys helped the Massachusetts Convention Center Authority launch contactless health screening for COVID in under 2 days. The solution let... visitors and staff complete health checks on their own devices, replacing paper forms. Over 300 people were screened on the first day. This digital process improved safety and reduced liability for the facility. The switch from event surveys to health screening showed QuestionPro's flexibility and ease of use.