BuySellAds’ Self-Serve Direct helped National Public Media automate smaller display and podcast sponsorships. The platform let sales and operations teams... focus on larger accounts while still capturing revenue from smaller campaigns. National Public Media expanded its sponsorship funnel and added new targeting options. The self-serve portal reduced manual work and increased efficiency. NPR unlocked a new category of buyer and grew revenue.
Nativo’s Enterprise Ad Platform helped Hearst boost campaign delivery and efficiency. Hearst achieved a 6X return on investment by using... Nativo’s premium demand and ad technology. The platform improved operational efficiency, with a 4X increase in campaign trafficking speed. Hearst’s sales team used flexible native ad units and advanced reporting to drive business growth. Clients saw better performance, and the AdOps team benefited from automated optimization.
Recent adoption and success with Native Advertising software in Financial Services
Betterment
- Financial Services
- Medium
New York, USA
Cardlytics partnered with Betterment to boost customer engagement and card spend for its neobank. Betterment used Cardlytics’ cash back rewards... platform, leading to an 18% increase in purchases and a 12% rise in daily spend among engaged users. Cardholders who rarely used their cards saw a 3x increase in spend and transaction frequency. Customers who earned their first reward shopped 5% more often and spent 8% more per day. The integration was seamless and quick, with strong support from Cardlytics.
Perion partnered with ADEME to run a digital campaign focused on sustainability. They used machine-learning optimization and IAS data to... boost brand safety and visibility. The campaign delivered 8.15 million impressions with 96% brand safety and 88.5% viewability. Carbon emissions dropped by 66%, saving 10.9 tonnes of CO2. The results show strong performance and a big reduction in environmental impact.
Driving ROI and results: Understanding the Impact of Native Advertising in Restaurants
An American chain of casual dining restaurants
- Restaurants
- Large
USA
TripleLift helped an American casual dining chain use social video assets for a CTV ad campaign. The campaign promoted a... limited-time offer and aimed to boost engagement. TripleLift turned a 15-second social video into a CTV creative with a QR code. A Brand Lift study showed a 6.3% increase in brand favorability, 26 times the industry norm. Male audiences and rare diners showed strong lifts in favorability and purchase intent.
The Native Advertising Blueprint for Better Selection Decisions in Publishing
YourLifeChoices
- Publishing
- Small
Melbourne, Australia
Taboola Feed helped YourLifeChoices boost revenue by 80%. The platform doubled their click-through rate. Over 230,000 email subscribers are now... monetized with Taboola’s newsletter integration. YourLifeChoices used Taboola Feed to keep users engaged after reading articles. Taboola’s Mailbridge integration increased newsletter revenue. The team praised Taboola’s account management service.
MGID helped Bedrop cut CPA by up to 76% and boost ROAS by 297% in the German wellness market. Bedrop wanted more... purchases and add-to-cart actions while keeping costs low. MGID used AI-powered CPA Tune, creative refreshes, and weekly data checks to align with Bedrop’s attribution model. Bedrop scaled budgets and kept profits high. The campaign used continuous optimization and data-driven strategies.
