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Driving ROI and results: Understanding the Impact of Native Advertising in Marketing And Advertising

Raptive - Marketing And Advertising

TripleLift helped Raptive launch new high-impact ad formats across 5,000+ domains. Raptive wanted to grow revenue and needed unique ad... formats beyond standard display ads. TripleLift provided customizable templates and Amazon-exclusive native eCommerce ads. The partnership led to a 30% increase in incremental revenue and a 404% quarter-over-quarter revenue jump for domains using the new formats. TripleLift became Raptive’s preferred SSP partner for 2025.

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The Latest Native Advertising Deployments delivering value in Financial Services

Betnacional - Financial Services

MGID used rich media ads to help Betnacional reach sports bettors in Brazil. The campaign featured animated images of Vinicius... Jr. and interactive elements to boost engagement. Users could drag and tap to learn more and were encouraged to create accounts. The campaign got over 1 million impressions and 97,000 interactions in October. One ad achieved 210% engagement, and the overall click-through rate was 0.5%.

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Driving ROI and results: Understanding the Impact of Native Advertising in Information Technology And Services

Leading cloud-based identity and access management platform - Information Technology And Services

BuySellAds helped a leading cloud-based identity and access management platform lower signup costs by 91%. The company wanted more developer... signups and better brand awareness. BuySellAds used data-driven ad strategies, channel testing, and creative variations. They shifted budgets to the best regions and tested new ideas. The campaign boosted sign-up rates from 0.6% to 3% and delivered over 350 signups per month.

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Recent adoption and success with Native Advertising software in Hospitality

Visit Savannah & Miles Partnership - Hospitality

Visit Savannah and Miles Partnership wanted to make their ads more interactive for tourists. They worked with Perion to add... an AI chatbot to their ad formats. The chatbot answered questions and gave personalized information to users. Over 1,700 sessions with the chatbot were recorded between July and September 2024. User engagement increased by 14%. The client said the new tool helped them connect better with their audience.

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The Latest Native Advertising Deployments delivering value in Retail

Men’s Wearhouse - Retail

Cardlytics helped Men’s Wearhouse find and target new and lapsed customers using purchase data. The retailer used Cardlytics to offer... cash back rewards and bring back lost sales. Cardlytics met Men’s Wearhouse’s ROAS goals and built long-term loyalty. The partnership grew 170% year over year and continues into its third year.

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Native Advertising in Action in Media Production

Hearst - Media Production - Very Large

Nativo’s Enterprise Ad Platform helped Hearst boost campaign delivery and efficiency. Hearst achieved a 6X return on investment by using... Nativo’s premium demand and ad technology. The platform improved operational efficiency, with a 4X increase in campaign trafficking speed. Hearst’s sales team used flexible native ad units and advanced reporting to drive business growth. Clients saw better performance, and the AdOps team benefited from automated optimization.

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