Native Advertising Client Stories | Industry adoption & Deployment Successes

BuySellAds’ Self-Serve Direct helped National Public Media automate smaller display and podcast sponsorships. The platform let sales and operations teams... focus on larger accounts while still capturing revenue from smaller campaigns. National Public Media expanded its sponsorship funnel and added new targeting options. The self-serve portal reduced manual work and increased efficiency. NPR unlocked a new category of buyer and grew revenue.
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Nativo’s Enterprise Ad Platform helped Hearst boost campaign delivery and efficiency. Hearst achieved a 6X return on investment by using... Nativo’s premium demand and ad technology. The platform improved operational efficiency, with a 4X increase in campaign trafficking speed. Hearst’s sales team used flexible native ad units and advanced reporting to drive business growth. Clients saw better performance, and the AdOps team benefited from automated optimization.
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Cardlytics partnered with Betterment to boost customer engagement and card spend for its neobank. Betterment used Cardlytics’ cash back rewards... platform, leading to an 18% increase in purchases and a 12% rise in daily spend among engaged users. Cardholders who rarely used their cards saw a 3x increase in spend and transaction frequency. Customers who earned their first reward shopped 5% more often and spent 8% more per day. The integration was seamless and quick, with strong support from Cardlytics.
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Perion partnered with ADEME to run a digital campaign focused on sustainability. They used machine-learning optimization and IAS data to... boost brand safety and visibility. The campaign delivered 8.15 million impressions with 96% brand safety and 88.5% viewability. Carbon emissions dropped by 66%, saving 10.9 tonnes of CO2. The results show strong performance and a big reduction in environmental impact.
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TripleLift helped a global brewing company boost brand awareness by 11 times the industry norm. The campaign used both CTV... Spots and Pause Ads to reach new customers and drive brand salience. Creative ads focused on real-life social connections and offline gatherings. Brand recommendation rose by 13 points and purchase intent increased by 7 points. The partnership with Dentsu and TripleLift turned ad breaks into engaging brand moments.
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Taboola helped Online Autos Marketplace double its conversion rates compared to search and social channels. The company used Taboola to... promote educational content and conversion-focused landing pages. Users from Taboola spent 40% more time on the site. Over 60% of new leads came from mobile devices. The marketplace gained more qualified leads and improved user engagement.
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MGID helped VP Bank reach a 13% conversion rate using native advertising. VP Bank wanted to target office workers in... Hanoi and Ho Chi Minh City for fast cash loan services. MGID used machine learning to deliver ads to the right audience on mobile and desktop. The campaign included content about online loans and quick approval. The campaign generated 25,518 clicks with an average CPC of 2,300 VND and a dCPA of 34,000 VND.
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