Featured Industries
No results found
Try adjusting your search terms
Content Marketing in Action in Retail
The Perfume Shop - Retail - Large
The Perfume Shop used Dot. vu to launch a Love Calculator campaign before the royal wedding. The interactive calculator let...customers enter names to get a love score and product recommendations. Over 300 visitors engaged with the experience in just 10 days. The campaign entertained shoppers and promoted selected products. Customers could share results on Facebook, boosting campaign reach.
Currys - Retail - Large
Movable Ink Da Vinci helped Currys cut email campaign lead times from three weeks to two days. Currys used AI-driven... personalization to target customers with relevant content. This approach led to a 49% increase in clickthrough rate, a 30% lift in conversions, and a 37% boost in revenue per send. The team reused creative assets and reduced subscriber fatigue. Currys now delivers more engaging, tailored emails that drive higher revenue and customer loyalty.
Opus Art Supplies - Retail - Medium
Opus Art Supplies uses Flockler’s UGC platform to display customer-generated content on their website. The marketing team reviews and approves... uploads from an online form and Instagram hashtag feeds. This approach increases brand awareness and brings new customers to their shop. The gallery shows social proof and appreciation for artists and photographers. The branded hashtag spreads across social media channels, boosting engagement.
Leroy Merlin - Retail - Very Large
Leroy Merlin used InAppStory to boost engagement in its retail app across France, Poland, and Italy. In France, stories improved... service clarity and loyalty program understanding, with read rates up to 69% and CTRs as high as 1.85%. In Poland, short, value-driven stories drove the highest click-through rates, peaking at 9% during promotions. Italy saw strong seasonal engagement, with daily click conversion rates reaching 30.2%. Stories helped users navigate complex categories, discover products, and respond to promotions, making the app more dynamic and user-friendly.
ONI Global - Retail - Medium
ONI Global used Fastr to cut digital content production time and costs by 50%. The marketing team now creates interactive... experiences without needing developers. Fastr helped ONI Global launch digital content across multiple sites quickly. The platform made it easier for teams to manage and publish content. ONI Global improved efficiency and empowered their marketing staff.
ONI Global - Retail - Medium
ONI Global used Fastr to cut digital content production time and costs by 50%. The marketing team now creates interactive... experiences without needing developers. Fastr helped ONI Global launch digital content across multiple sites quickly. The platform made it easier for teams to manage and publish content. ONI Global improved efficiency and empowered their marketing staff.
Sun & Ski Sports - Retail - Medium
Lytho digital asset management helped Sun & Ski Sports deliver campaigns 25% faster. The platform's automation let junior staff handle... more requests, saving operational costs. Centralized asset management improved workflow and reduced creative revisions. Lytho enabled better compliance and brand consistency for retail marketing teams. Over 600 in-house agency teams trust Lytho for creative operations.
El Corte Inglés - Retail - Very Large
Realize helped El Corte Inglés boost engaged sessions by 154% in 9 months. The retailer saw a 69% lower cost... per engaged session than Google Display, social, and native platforms. Engagement time was 49% longer compared to other channels. El Corte Inglés used image and carousel ads to promote product launches and seasonal offers. The Taboola Pixel and Maximize Conversions bidding drove high-intent traffic and improved visit quality.
Coco Republic - Retail
Local Measure and Amazon Connect helped Coco Republic move from a legacy contact center to a cloud-based solution. The company needed... to support omnichannel retail and deliver luxury customer experiences. The new system removed licensing limits and cut costs. Coco Republic can now scale, innovate, and personalize service for every customer. The solution supports flexible agent locations and future channel expansion.
Recent adoption and success with Content Marketing software in Information Technology And Services
Palo Alto Networks - Information Technology And Services - Very Large
PathFactory helped Palo Alto Networks boost form captures by 137%. The company used PathFactory to deliver personalized, bingeable content experiences.... This replaced gated landing pages and reduced friction in the buyer journey. Integrating with Demandbase, they scaled content recommendations across channels. As a result, they saw a 163% increase in new visitors and a 92% rise in new accounts. Sales cycles shortened and revenue opportunities grew.
Alcatel-Lucent Enterprise - Information Technology And Services - Large
Curata helped Alcatel-Lucent Enterprise boost thought leadership by launching the IT Strategist microsite. Using Curata, the team curates and publishes... 5–30 relevant articles daily, spending just 45–60 minutes on curation. This increased web traffic and made the site a go-to source for IT strategy and emerging technology content. The platform enabled easy crowdsourcing and improved editorial planning for the communications team.
Cision - Information Technology And Services - Large
Uberflip helped Cision organize and personalize its content library. The marketing team used Uberflip to build a resource center, making... content easier to find and share. In six months, Cision saw $5.4 million in revenue influenced. The conversion-to-demo rate increased 4x. Inbound MQLs grew 3x after launch. The sales team now shares more content and closes more deals.
Businessolver - Information Technology And Services - Medium
Businessolver used Foleon to move from in-person events to digital content during the pandemic. They published over 200 digital documents... and supported more than 50 clients. Foleon's platform helped them reach clients and employees anywhere, improving engagement and satisfaction. Businessolver won two gold awards for their digital content created with Foleon. The solution made content creation easy and scalable for their team.
Paycor Recruiting - Information Technology And Services - Medium
Paycor Recruiting used Tiled to enhance their digital experience. The showcase highlights how microapps can be created and shared. The... page encourages users to request a demo or submit their own microapp. No specific results or metrics are mentioned. The focus is on the creative use of Tiled's platform.
Cloudera - Information Technology And Services - Large
Centerline produced Cloudera Now 2022, a virtual event for IT and data professionals. The team managed all aspects, from pre-production... to post-production, including set design, graphics, and video kits. They worked on a tight timeline, using strong communication and real-time updates. The event delivered high-quality production and kept the audience engaged. Cloudera received positive feedback and glowing reviews for the event's success.
Nodored - Information Technology And Services - Small
Heroic Knowledge Base helped Nodored cut repetitive support tickets fast. Nodored used to answer the same questions by chat and... ticket. Their old knowledge base was hard to use and bad for SEO. With Heroic KB, customers now find answers on their own. In one week, Nodored saw 1973 knowledge base views and only 3 ticket transfers. The search engine and analytics features are key for their support team.
BytesView - Information Technology And Services
BytesView used its sentiment analysis solution to study public opinion on COVID-19 vaccines, focusing on Pfizer and Moderna. The team analyzed... 1 million tweets from March to April using text analysis models. They cleaned and processed the data, then applied sentiment analysis, topic labeling, and keyword extraction. The goal was to help government officials and policymakers understand public concerns. This research aimed to support better planning for mass vaccination drives.
A Fortune 500 technology company - Information Technology And Services - Very Large
Scoop. it Enterprise helped a Fortune 500 technology company solve content overload for its sales teams. Marketers used Scoop.it to...build over 450 content hubs for many industries and clients. The platform let them curate both company and third-party content, making it easy to share tailored resources. Sales executives accessed unique content for their markets. Built-in analytics showed what content worked best.
The Content Marketing Blueprint for Better Selection Decisions in Marketing And Advertising
Alex G. - Marketing And Advertising
MakeStoryboard helped Alex G. , CEO in marketing and advertising, build and edit storyboards quickly. The tool made it easy...to rearrange scenes and images. Alex liked the core features and the choice of export formats and layouts. He said it saved him hours of work. The software is intuitive and fast to use.
Epsilon - Marketing And Advertising
Epsilon used nDash to build a strong content marketing foundation. Their team needed to create expert content for many industries... and products. nDash gave Epsilon flexibility and scale by providing freelance writers. This let Epsilon refresh old content and focus in-house on new topics. The process helped Epsilon quickly grow their Resource Center and support their business goals.
TypeA Media - Marketing And Advertising - Small
Pitchbox helped TypeA Media save 400 billable hours by automating outreach and reporting. The agency used Pitchbox for PR, link... building, and influencer outreach. Pitchbox's analytics and workflow tools improved transparency and productivity. The platform enabled TypeA Media to scale campaigns and deliver better results for clients. Excellent onboarding and support contributed to their success.
Harpoon - Marketing And Advertising - Small
Shorthand helps Harpoon, a London-based digital agency, create engaging visual stories for clients like Honda and the European Council. Harpoon uses Shorthand... to build immersive, interactive content without relying on developers. The platform gives journalists control and flexibility in digital storytelling. Harpoon produced acclaimed projects like the Blue Cookbook and Stronger Together using Shorthand. The agency values Shorthand's continual development and creative possibilities.
Nataliya Rey - Marketing And Advertising - Small
Thrive Suite helped Nataliya Rey, a professional sales funnel builder, create high-converting sales and lead generation funnels for herself and her clients. She switched to... Thrive Suite after finding other website builders slow and clunky. Thrive Suite's tools made it easy for her to build landing pages and sales funnels quickly. Nataliya now uses Thrive Suite exclusively for her business and recommends it to other solopreneurs. She highlights its conversion-focused templates and all-in-one toolkit for online marketing success.
Adders - Marketing And Advertising
Outbrain Direct Response helped Adders, an affiliate marketing team, move from relying only on AdSense for Search to a broader marketing strategy. Adders used bid... automation, explored RSOC, lead generation, e-commerce, and CTV campaigns. They focused on top countries like Germany, the UK, and Japan for premium traffic. The Outbrain team gave strong support and helped Adders scale with better ROI. Adders praised Outbrain for proactive teamwork and real performance.
Bridgeneers - Marketing And Advertising
StoryChief helped Bridgeneers bring together over 20 agency stakeholders for content collaboration and distribution. Before StoryChief, their workflow was slow... and complex, with long email chains and many document versions. StoryChief gave them a single platform to create, edit, and publish content. The team now works faster, with all content centralized and easy to manage. SEO optimization and multi-channel publishing are now simple and efficient.
IAB UK - Marketing And Advertising - Large
Readpeak helped IAB UK re-engage marketers in the UK with high-quality video native ads. The campaign used premium publisher networks... and a cost-per-completed-view model. It reached marketing professionals with contextual targeting and user-friendly video formats. The campaign delivered 255,000 completed video views and 912,000 impressions. Strong view-through rates and efficient delivery proved the value of Readpeak for B2B digital advertising.
Driving ROI and results: Understanding the Impact of Content Marketing in Publishing
Wirecutter - Publishing - Large
Wirecutter used Ahrefs to boost its affiliate marketing success. The site drives nearly 12 million organic search clicks monthly. Wirecutter... stands out by sending strong E-A-T signals, providing a great user experience, and leveraging category pages for SEO. Regularly updating content led to 2.8 million more organic visits year-over-year. These strategies helped Wirecutter become a leader in affiliate content and SEO.
Wiley (John Wiley & Sons) - Publishing - Large
Content Science helped Wiley create a new content strategy. Wiley wanted to engage users and show a modern brand. Content... Science analyzed Wiley’s goals, users, and content. They gave Wiley a clear plan and roadmap. Wiley’s teams now work together better. The new strategy helps Wiley connect with more users.
SewSew Def - Publishing - Small
SewSew Def used Joomag to move from print to digital publishing. The magazine wanted to reach Millennials interested in sewing... and design. Joomag helped them create, manage, and distribute interactive digital content. SewSew Def expanded its audience and achieved global distribution. The platform made it easy to target a younger, fashion-forward market.
National Daily Newspaper (Brazil) - Publishing - Large
Chartbeat helped a leading Brazilian newspaper boost revenue by 15% year-over-year. The newsroom used real-time data to improve headline performance... and reader engagement. Analyst productivity rose by up to 40%, while editors and writers saw a 25% increase. Chartbeat insights enabled more effective sponsored events and higher subscription revenue. The paper maintained its top readership and grew digital engagement.
Inovar Communications - Publishing - Small
Inovar Communications used Bitly’s ChatGPT integration to automate bulk link creation for its magazines and newsletters. Manual link building once... took up to half a day, but now takes about two hours. The integration ensures every advertiser gets accurate, timely performance reports. Consistent link structures and fast analytics help Inovar deliver clear campaign results. This saves time and builds stronger relationships with advertisers.
Shutter Magazine - Publishing - Small
3D Issue helped Shutter Magazine move from print to a true digital magazine. The team needed a platform that could... handle rich multimedia, not just duplicate print. Competing solutions failed to integrate video and multimedia smoothly. With 3D Issue, staff created digital publications in hours instead of a week. The magazine now features interactive ads and multimedia, attracting 89,000 subscribers and advertisers.
Vi i villa - Publishing
Vi i villa wanted to give their readers more relevant articles and good advertisements. They worked with Strossle to show... the right content and ads to their audience. Strossle helped them earn more ad revenue. Vi i villa liked that Strossle created new features for more revenue and better article distribution. The CEO said Strossle is a great partner for their needs.
The Latest Content Marketing Deployments delivering value in Consumer Goods
Church & Dwight - Consumer Goods - Large
Cerkl Broadcast helped Church & Dwight transform its employee engagement strategy. The company faced overwhelming email volumes and low engagement.... Cerkl Broadcast streamlined communications with news digests, dynamic segmentation, and personalization. Open rates improved to 52% for news digests and 59.1% for email blasts. The engagement team now uses analytics to refine messaging and save time. Employees receive fewer, more relevant emails, boosting overall engagement.
A major CPG condiment brand - Consumer Goods - Large
inPowered AI used a custom AI model to help a major CPG condiment brand cut CPMs by up to 69%. The brand wanted... to reach more consumers for less money across video and display ads. inPowered AI trained its model on past campaign data and used real-time signals to pick the best ad impressions. The solution ran in Index Exchange and kept campaigns privacy-compliant. The brand saw big cost savings and better reach with sell-side AI decisioning.
Tom's of Maine - Consumer Goods - Large
Skyword helped Tom's of Maine launch Good Matters, a site focused on green and healthy living. Using Skyword Analytics, they... shifted to product-centric content about safety and ingredients. A former Tom's of Maine employee wrote the new content. Organic search views doubled year-over-year. Product-centric articles drove 5X more pageviews and 38% longer time on page than average. The marketing team reached a qualified audience and boosted brand trust.
Leading CPG Brand - Consumer Goods
ShareRoot helped a leading CPG brand grow its Pinterest followers by over 40%. The brand ran a contest that received... more than 9 times the expected number of entries. Over 9,000 contest entry pins were repinned. The average contest board had more than 13 pins. Each day, the contest brought in over 40 new entries and followers.
a Dallas-based luxury appliance reseller - Consumer Goods
Distribion used Prospect Finder for targeted email marketing. The client, a Dallas-based luxury appliance reseller, saw double the open and... click through rates. The three-step approach focused on audience targeting. Email specialists managed the campaign. Results showed strong improvement in email engagement.
Paper and Packaging Board (P+PB) - Consumer Goods - Large
Wyng Experiences helped the Paper and Packaging Board boost engagement with interactive marketing campaigns. P+PB used quizzes, sweepstakes, and games... to educate both consumers and industry workers about paper's benefits. Their "Are You a Papertarian?" quiz saw over 400,000 sessions and campaign articles reached a 7.9% engagement rate. A B2B sweepstakes tripled landing page visit goals and exceeded contest entry targets. P+PB values Wyng for its flexibility, collaboration, and ability to drive measurable results.
The Latest Content Marketing Deployments delivering value in Entertainment
Fox Sports Australia - Entertainment - Large
Arena Live Blog and Live Chat helped Fox Sports Australia boost fan engagement by 64%. Fox Sports used Arena to... add real-time chat, polls, and reactions to live sports coverage. This increased session times and return rates as fans interacted during matches. Arena's platform handled over 3 million page views per month with reliable uptime. Custom branding kept the Fox Sports look and feel consistent.
Fox Sports Australia - Entertainment - Large
Arena Live Blog and Live Chat helped Fox Sports Australia boost fan engagement by 64%. Fox Sports used Arena to... add real-time chat, polls, and reactions to live sports coverage. This increased session times and return rates as fans interacted during matches. Arena's platform handled over 3 million page views per month with reliable uptime. Custom branding kept the Fox Sports look and feel consistent.
大手チケットマーケットプレイス - Entertainment - Large
ShareThis helped a leading ticket marketplace reach niche audiences for sports and music events. The company used ShareThis custom audience... segments built from billions of data points. They targeted fans of NBA, MLB, and music festivals with precise messaging. The campaign cut cost per acquisition by up to 35% for sports fans and 50% for music festival fans. ShareThis data drove higher ticket sales and brand awareness at half the expected cost.
Beetroot Lab - Entertainment - Small
PickFu helped Beetroot Lab test designs for Dystopia: Contest of Heroes. The team used PickFu to survey hundreds of US... app users about visuals and app icons. They ran five polls in two days, spending less than $2,500. The feedback led to a winning app icon and marketing materials. The game reached over 1 million downloads and a 4.8-star rating.
The Content Marketing Blueprint for Better Selection Decisions in Education
Universidade do Chile - Education - Very Large
Genially was integrated with the Universidade do Chile's Open edX platform to boost student engagement. The university faced low interaction... with static digital content like PDFs and videos. Genially enabled the creation of interactive materials, quizzes, and real-time updates, making learning more dynamic. Over 100 active accounts now use Genially, with plans to reach 250 by 2025. Teachers saw higher student participation and easier progress tracking, transforming digital education at the university.
Magoosh - Education - Medium
Magoosh used Topic to optimize four blog posts for SEO. The content team wanted to make their study resources easier... to find on Google. Topic helped them streamline keyword research and content scoping. After using Topic, Magoosh saw a 180% year-over-year increase in new users on optimized pages. One post gained over 300% more new users and 70 page-one keywords. Topic is now a key part of their content process.
Aviation Supplies & Academics - Education - Small
Kitaboo helped Aviation Supplies & Academics automate digital content delivery for aviation training. Manual distribution caused delays and inefficiencies. Kitaboo... enabled fast digital distribution of eBooks and resources, cutting delivery times. Real-time updates and CMS integration kept materials current and accurate. Over 5,000 new users joined in one year. Interactive features improved student engagement and learning outcomes.
Content Marketing in Action in Food And Beverages
McCormick - Food & Beverages - Large
Flywheel used The Trade Desk’s in-flight measurement and Instacart’s first-party audiences to optimize McCormick’s campaign for dry recipe mix seasoning packets. Real-time data let... Flywheel exclude underperforming sites and focus on those driving sales. The campaign cut average CPMs by 24% and boosted ROAS for the featured SKU by over 300%. On May 4th, McCormick saw a 28% year-over-year sales increase and 29% unit growth on Instacart. Over one-third of shoppers in priority categories were new to the brand.
Rowse Honey - Food & Beverages - Medium
Catalyx helped Rowse Honey find the best message for a new advertising campaign. They tested six creative ideas with consumers,... then optimized the top three. The final campaign won The DRUM Award for Social Media 2021. Rowse Honey now uses this campaign across the UK. The Screen & Enhance solution drove strong results in food and beverage marketing.
Nespresso USA - Food & Beverages - Large
Social Native Pro Creators™ helped Nespresso USA boost awareness for their Barista Machine and Vertuo System on Pinterest. Nespresso used Social... Native’s edited service to create Pinterest-optimized video and image pins. The campaign achieved a 19% higher interaction rate per conversion and a 6.5% lift in ad recall. Pin awareness rose by up to 6.8 points, and aided brand awareness increased by up to 6.4 points. Brand favorability also improved, showing strong results for paid social ad content.
Content Marketing in Action in Manufacturing
Yamaichi Electronics USA - Manufacturing - Medium
Oracle Fusion Cloud ERP and SCM helped Yamaichi Electronics USA cut manual work and reduce complexity. The company replaced old... legacy systems with Oracle Cloud. Now, it manages manufacturing, supply chain, and accounting in one place. Real-time data improved decision-making and on-time delivery. Automation and best practices set the stage for future growth.
CLAAS - Manufacturing - Large
CLAAS used Acrolinx to manage terminology for content written in German, English, and French. The company needed consistent language for... translation into over 30 languages. Acrolinx helped CLAAS clean up and maintain terminology across teams. 60 technical documentation users and 10 marketing users rely on the system. CLAAS now ensures high-quality, consistent translations for global markets.
OMNI Systems - Manufacturing - Medium
Xerox IT Solutions helped OMNI Systems, a major label manufacturer, set up a new 60,000 sq. ft. facility in just... six weeks. The project included upgraded IT infrastructure, a scalable helpdesk, and disaster recovery tools. OMNI Systems saved 21% in costs and reduced issue resolution time from weeks to hours. Network stability improved significantly within six months. Xerox provided 24/7 support and a tailored approach for OMNI Systems' rapid growth.
The Content Marketing Blueprint for Better Selection Decisions in Financial Services
American Express - Financial Services - Very Large
American Express Unstaged streams live concerts by top artists to a global audience. The program uses exclusive video content before,... during, and after events to boost brand exposure. This content marketing strategy helps American Express reach more people and drive brand consideration. The company leverages entertainment partnerships to create memorable experiences for card members and prospects. The approach is costly but highly effective for mass marketing and brand visibility.
Global financial institution - Financial Services
Noosh Content Marketing Platform helped a global financial institution after a major merger. The company needed to unify content marketing,... boost team productivity, and cut marketing material costs. Noosh streamlined workflows, improved reporting, and enabled better collaboration. In the first year, the company reduced expenses by nearly $15 million. The platform also increased team efficiency and supported rebranding efforts across many locations.
A financial services company - Financial Services
Pageflex helped a financial advisor in the financial services industry solve compliance and branding challenges. The advisor needed to market... services in a personal way but faced delays and risks when creating marketing collateral. Pageflex enabled the company’s field marketing teams and distributed sales force to create compliant, branded materials quickly. This improved marketing speed and reduced compliance violations.
The Latest Content Marketing Deployments delivering value in Automotive
AAA Northeast - Automotive - Large
Panviva helped AAA Northeast fix knowledge management problems after several mergers. The company had many disconnected sources for policies and... procedures. Panviva created a single place for all information. This made it easier for agents to find answers and reduced training time by half. Agents now solve more problems on the first call and give members a better experience.
CarMax - Automotive - Very Large
Contently helped CarMax drive $56 million in content value in one year. CarMax used Contently's content marketing platform and freelance... network to scale SEO-driven content. The team created guides, rankings, and trend stories to help car shoppers. 75% of CarMax's content traffic comes from search. CarMax ranks for 1.5 million keywords worldwide. The partnership enabled high-volume, data-driven content production.
Bertel O. Steen - Automotive - Large
Vev helped Bertel O. Steen launch a new smart brand campaign, generating over 500 leads in two months. The marketing... team used Vev to build interactive landing pages and microsites without developers. Vev's pre-built design tools enabled creative freedom and fast project delivery. The team saved time and cut costs while increasing engagement and conversions. Vev support and training made the transition smooth and effective.
Driving ROI and results: Understanding the Impact of Content Marketing in Insurance
The Orientation Company - Insurance - Small
Zoomforth helped The Orientation Company improve employee engagement with benefit programs. Before Zoomforth, TOC relied on in-house teams and technical... tools that limited access. With Zoomforth, TOC quickly created branded, user-friendly benefit microsites for clients. The platform required no coding and offered strong support. This solution helped TOC win new business and deliver better experiences to employees and HR teams.
Roy Snarr - Insurance - Small
AdvisorStream helped Roy Snarr, a life insurance and annuity professional, grow his business. He used AdvisorStream’s weekly preformatted newsletter to... reach clients and prospects. The platform made it easy to stay in touch and build credibility. Since joining in 2017, Roy closed more business and saw real results. AdvisorStream automated outreach, saving time and boosting client engagement.
The Latest Content Marketing Deployments delivering value in Real Estate
YES Communities - Real Estate - Medium
SurveyMonkey helped YES Communities boost employee retention by 500%. The company switched from Qualtrics to SurveyMonkey for easier, more actionable... employee feedback. SurveyMonkey enabled YES to collect candid insights through exit surveys, engagement surveys, and onboarding feedback. Survey completion rates jumped from 60% to 93%. YES used these insights to improve job descriptions, training, and benefits, leading to longer employee tenure.
Movoto - Real Estate - Medium
WriterAccess helped Movoto create over 6,500 content assets in just 4 months. The managed service solution built a team of... 100+ specialized writers for local real estate content. API tools published approved articles directly to Movoto’s portal. This content strategy drove more than 200 million home views in 2018. Movoto quickly scaled its SEO and content marketing to dominate real estate search.
The Latest Content Marketing Deployments delivering value in Government Administration
Three Rivers Park District - Government Administration - Medium
Three Rivers Park District used Rebrandly to manage QR code links across 30,000 acres and 25 parks. The solution helped... avoid replacing over 300 signs and enabled tracking of more than 1 million scans in a year. Staff updated hundreds of URLs instantly, saving time and money. Rebrandly's integrations let teams automate workflows and keep digital resources current. Visitor experience improved with easy access to park info and remote payment options.
Australian Industry Standards Body - Government Administration - Medium
Quark Publishing Platform helped the Australian Industry Standards Body cut publishing time for industry codes from up to eight weeks to just four hours. One staff member... now manages the process instead of three, using Quark XML Author for easy content creation. The solution removed manual PDF-to-HTML conversion and ensured accuracy across formats. The organization gained three extra months for public review, improving regulatory compliance and stakeholder engagement.
The Content Marketing Blueprint for Better Selection Decisions in Media Production
BuzzFeed - Media Production - Large
BuzzFeed used digital content and viral quizzes to grow a global audience of 650 million. They started with trending content... and memes, then expanded into investigative journalism and video production. BuzzFeed launched Tasty, a top Facebook video brand, and created branded cookware sold at Walmart. Their viral quizzes reached over 41 million views. BuzzFeed partnered with major brands like CNN and Warner Bros to diversify content and revenue.
STT - Media Production - Medium
Superdesk helped STT give clients real-time visibility into news planning. STT needed to make its newsroom content plans more accessible... for customers. Sourcefabric worked with STT to adapt Superdesk, adding features for better workflow and transparency. The new system lets clients see what news is coming, so they can plan ahead. The project improved collaboration and won a Stars4Media award.
Content Marketing in Action in Events Services
A WEDDING IN PARIS - Events Services
Brojure helped A WEDDING IN PARIS showcase their event. The platform made it easy to present their work. The showcase... highlighted their services in Paris. The solution improved their event presentation. The experience was positive for the company.
Destination Cleveland - Events Services - Medium
CrowdRiff Creators helped Destination Cleveland make short-form video content for digital marketing. The DMO wanted to reach locals, visitors, and... future residents with authentic stories. CrowdRiff Creators managed the process of finding, onboarding, and paying content creators. This made it easier for the team to get videos for platforms like TikTok, Instagram, and YouTube. The videos helped show Cleveland’s culture and made it easier for people to plan visits.
Driving ROI and results: Understanding the Impact of Content Marketing in Non Profit Organization Management
Community Union - Non Profit Organization Management - Medium
React & Share helped Community Union boost customer satisfaction by acting on direct member feedback. The union used the tool... to gather insights on what content worked and what didn't. The intuitive dashboard let the content team onboard in minutes. Automated reports ranked blogs by engagement, guiding writers to improve content. The result was overwhelmingly positive feedback from union members.
Recent adoption and success with Content Marketing software in Computer Software
Bonterra - Computer Software - Large
Influ2 helped Bonterra double win rates by shifting to contact-level advertising. Bonterra used Influ2 to target real decision-makers and align... sales and marketing. They reached 80% of buying committees and achieved a 90–95% sales handoff success rate. Campaigns drove measurable pipeline impact, including nineteen influenced opportunities and four closed-won deals. Influ2 enabled precise outreach, fast follow-up, and strong cross-team collaboration.
Content Marketing in Action in Other Industries
InfoStream Solutions - Digital Marketing
InfoStream Solutions needed to create high-quality content for clients in many industries. Their in-house writers could not cover every industry,... which caused delays and lost credibility. They tried freelancer platforms but found them time-consuming. InfoStream started using WriterAccess and its Managed Services in January 2020. This helped them find specialized writers quickly and improved quality control. Since then, they have placed over 2,200 orders and now provide reliable writing and SEO services for their clients.
Content Marketing in Action in Telecommunications
A peer-to-peer texting service - Telecommunications - Large
Blaze by BL. INK lets a peer-to-peer texting service send 400 million branded short links monthly. The company needed a...fast, scalable link creation tool for their high-volume text campaigns. Blaze integrated via API, generating millions of links in seconds within a 12-hour window. The solution offered flexible pay-per-link pricing and access to raw data logs. The texting service now enjoys instant link creation, robust analytics, and reliable performance for massive deployments.
The Latest Content Marketing Deployments delivering value in Apparel And Fashion
Sweaty Betty - Apparel & Fashion - Medium
StoryStream's AI visual shopping platform helped Sweaty Betty boost average order value by 12%. The brand used shoppable community content... and video to keep shoppers engaged. Session length increased by 43% and bounce rate dropped 29%. Sweaty Betty made it easy for customers to see real people using their products. The platform's AI managed rights and tagging, letting the team scale content without extra work.
The Content Marketing Blueprint for Better Selection Decisions in Design
Network18 - Media - Very Large
Pepper Content helped Network18 boost its blog page views to over 100,000. The platform streamlined content creation, cutting turnaround time... by 80%. Network18 saw a 3x increase in page session time. Pepper Content's tools improved project management and communication. The partnership raised content quality and audience engagement for Network18.
The Content Marketing Blueprint for Better Selection Decisions in Hospitality
A leading Travel & Hospitality company - Hospitality
RAD AI creative intelligence helped a leading travel and hospitality company improve influencer marketing. The company needed to pick the... best experiences and influencers for their campaign. RAD AI used AI-based persona creation, creative strategy, and influencer selection. Before RAD AI, the company had 480K views, a 0.57% engagement rate, and 27.3K engagements. After using RAD AI, they saw 2.3M impressions, a 4.3% engagement rate, and 98K engagements. The campaign achieved about 4 times better ROI and 90% better audience alignment.
Content Marketing in Action in Construction
Quarrix Building Products - Construction - Medium
Brandpoint’s Guaranteed Media Placement helped Quarrix Building Products reach a 240M national audience and 26. 4M in the Midwest. Quarrix...used Brandpoint to boost brand awareness and product demand with optimized content and wide media distribution. The service increased their credibility and retail distribution. Quarrix saw improved search rankings and stronger social media engagement. Amanda from Quarrix praised Brandpoint’s distribution network and content strategy.
Recent adoption and success with Content Marketing software in Consumer Services
Worldwide - Printing Services
StoreFlow helped Worldwide manage a 40-location franchise network in Australia. Gexin customized StoreFlow with plugins and MIS integration for better... automation and storefront management. The solution improved onboarding, user experience, and operational efficiency. Worldwide now benefits from campaign automation and custom theming. These enhancements are now available to other XMPie StoreFlow users.
Content Marketing in Action in Professional Training And Coaching
ORSYS Formation - Professional Training & Coaching - Large
Limber helped ORSYS Formation launch an employee advocacy program. The goal was to boost brand image, increase training visibility, and... attract talent. ORSYS Formation used Limber's content management, post scheduling, and reporting features. In two years, 55 ambassadors joined the program. The company saw stronger brand recognition and better employee engagement.
The Latest Content Marketing Deployments delivering value in Sports
Premier League - Sports - Large
Premier League uses Imagen's media management platform to distribute over 5,000 matches. The platform lets broadcast clients search, clip, and... download match action quickly. Detailed metadata and shot lists help users find players, goals, and interviews in seconds. The system delivers broadcast-quality video files fast to a global audience. Premier League's Head of Production calls it a new standard for global content management.
The Content Marketing Blueprint for Better Selection Decisions in Legal Services
Howard Kennedy - Legal Services - Large
Passle helped Howard Kennedy boost content creation by making it easy for lawyers to share insights online. Before Passle, busy... schedules delayed articles and missed key moments. Now, lawyers create regular newsletters and share opinions on social media. The firm saw a big change in lawyer engagement and business development. Their content has been shared over 3,500 times, raising both firm and individual profiles.
The Latest Content Marketing Deployments delivering value in Internet
Anibis - Internet - Medium
Anibis used Besedo’s AI moderation to automate 94% of listing reviews with 99. 8% accuracy. Before, only 10% of listings...were checked manually. Now, 100% of listings are moderated before going live. Fraudulent listings blocked upfront rose from 15% to 85%. The solution scaled with Anibis’s growth, improving safety and trust for over 11 million monthly visitors.
The Content Marketing Blueprint for Better Selection Decisions in Hospital And Health Care
Nurse.org - Hospital & Health Care - Medium
Opinion Stage helped Nurse. org collect almost 4,000 new email leads with interactive quizzes. Nurse.org embedded these quizzes in articles...to boost engagement and time on site, leading to around 6,000 quiz completions. The platform made content creation fast and easy, with no developer needed. Nurse.org saw higher social sharing and improved SEO from these engaging experiences.