Driving ROI and results: Understanding the Impact of Content Marketing in Non Profit Organization Management

Arbor Day Foundation - Non Profit Organization Management

Lytho helped Arbor Day Foundation manage and showcase their tree planting projects. The foundation needed to organize over 8,000 images from 1,632 corporate partner events. Lytho's digital asset mana...ger let them gather, tag, and link photos to image releases. They sorted out 1,632 projects and linked 10,300 images to their Impact Dashboard in just 8 weeks. This improved their workflow and helped secure more funding from partners.

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Better Business Bureau - Non Profit Organization Management

Joomag helped the Better Business Bureau launch a new communication platform. The platform lets the BBB create and share digital magazines and reports. Joomag uses AI and content automation to make c...ontent creation easy. The BBB can now track reader interests and send targeted campaigns. This helps the BBB engage readers and improve conversion rates.

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ActionAid - Non Profit Organization Management

Shorthand helps ActionAid create engaging digital stories for donors and supporters. Before Shorthand, ActionAid relied on custom coding, which was slow and costly. With Shorthand, they build immersi...ve content faster and at a lower cost. ActionAid uses Shorthand for campaigns like Women by Women and for landing pages, leading to higher engagement and lower bounce rates. Feedback from supporters is very positive, and the team saves significant time on content creation.

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Route 66 Association of Arizona - Non Profit Organization Management

CrowdRiff helps the Route 66 Association of Arizona share local stories and boost tourism. Katie Barthlow uses CrowdRiff to manage digital content, request rights to user-generated content, and sched...ule social posts. The platform makes it easy to collect and display authentic traveler experiences. Katie says CrowdRiff saves time and improves efficiency. She values the support from the CrowdRiff team and the platform's focus on real connections.

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Recent adoption and success with Content Marketing software in Education

Alpha School - Education

Alpha School wanted to appear more in AI search results for online education. They used a Large Language Model Optimization strategy to improve their visibility. The team analyzed how AI models work ...and created special content for AI and parents. They also used technical tools to help AI understand their content. In 30 days, Alpha School went from 3% to 55% visibility in AI search. They became the top choice in ChatGPT and Perplexity for online K-12 education.

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Bright Horizons - Education

RAD Intel helped Bright Horizons boost awareness for their education centers. The team used AI-powered creative intelligence to guide influencer content and campaign strategy. Before RAD Intel, Brigh...t Horizons had 480,000 impressions and a 0.57% engagement rate. After using RAD Intel, impressions jumped to 2.3 million and engagement rate rose to 4.3%. Total engagements increased from 27,300 to 98,000. The campaign activated 18 creators and used 68 pieces of AI-informed content.

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Risu Press - Education

Thrive Suite helped Risu Press build a professional e-commerce and e-learning site on a small budget. Colten, a solopreneur, used Thrive Architect and Thrive Theme Builder to create and sell Japanese... Kanji study posters. He rebuilt his website in 2019, making it look polished and easy to manage. Kanji poster sales reached 5-figures in 2020. After 7 months of SEO-focused content, more keywords ranked in the top 3 and top 10 spots. Colten plans to expand with digital courses using Thrive Apprentice.

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Cheltenham Ladies’ College - Education

Flockler helps Cheltenham Ladies’ College build an engaged online community. The college uses Flockler’s social feeds to create a vibrant social hub. This hub combines news, events, and social media ...updates for students and parents. The platform reduces content creation costs for the editorial team. Cheltenham Ladies’ College achieved a 3.2%+ engagement rate and 22% weekly engagement, five times higher than other local colleges.

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The Content Marketing Blueprint for Better Selection Decisions in Entertainment

Five Iron Golf - Entertainment

Engage, now part of Zendesk for Contact Center, helped Five Iron Golf modernize its contact center. The company faced high costs and slow service due to switching between platforms and lack of integr...ation with their POS system. With Engage and AWS, Five Iron Golf reduced customer service expenses by 80%. They also saw three times fewer refund requests needing multiple interactions. The new solution gave agents integrated customer profiles and improved KPI tracking.

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Recent adoption and success with Content Marketing software in Government Administration

Large Urban Housing Authority - Government Administration

Xerox Capture and Content Services helped a large urban housing authority digitize all business records. The authority faced slow processes and security risks with paper-based systems. Xerox scanned ...and organized their documents, making them easy to find and secure. The project reduced risk, improved compliance, and freed up storage space. Employees now access files quickly, boosting productivity and collaboration. The solution is repeatable for other housing authorities.

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Recent adoption and success with Content Marketing software in Computer Software

BlackLine - Computer Software

BlackLine used Inbox Insight's content amplification to reach more finance professionals. They wanted to grow their marketing database and target accounts in specific industries and revenue ranges. I...nbox Insight created custom content, landing pages, and emails to engage the right audience. The campaign used industry-specific publications and GDPR-compliant channels. In 90 days, BlackLine met their lead goals and received high-quality business leads. The leads fit their target profile and continue to influence sales opportunities.

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BlackLine - Computer Software

BlackLine used Inbox Insight's content amplification to reach more finance professionals. They wanted to grow their marketing database and target accounts in specific industries and revenue ranges. I...nbox Insight created custom content, landing pages, and emails to engage the right audience. The campaign used industry-specific publications and GDPR-compliant channels. In 90 days, BlackLine met their lead goals and received high-quality business leads. The leads fit their target profile and continue to influence sales opportunities.

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Driving ROI and results: Understanding the Impact of Content Marketing in Medical Devices

Cochlear Americas - Medical Devices

Rebrandly helped Cochlear Americas turn long, messy URLs into clean, branded links for marketing. The marketing team used Rebrandly to create professional links and QR codes for both print and digita...l campaigns. This made their links more memorable and increased clicks. The team could track campaign performance better using UTM parameters and Google Analytics. Rebrandly's tagging and support features kept their campaigns organized and easy to manage.

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Content Marketing in Action in Food And Beverages

A leading natural honey brand - Food & Beverages

Catalyx helped a leading natural honey brand launch a nationwide advertising campaign. The brand needed to find the best message to stand out and drive sales. Catalyx used a two-phase research approa...ch, testing and optimizing creative ideas with consumers. Their recommendations sharpened the brand's messaging and creative direction. The campaign became one of the brand's most successful and is still used across the UK.

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Dodo Brands - Food & Beverages

InAppStory helped Dodo Brands launch a custom advent calendar game called Summer Diary in their mobile app. The campaign ran from June 7 to August 5 and offered daily surprises, including digital pos...tcards and special offers. Over 880,000 users participated, with 54% of all app users engaging in the game. More than 1 million postcards were created and shared. The campaign boosted user engagement and brand loyalty, especially during the summer low season.

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Content Marketing in Action in Other Industries

InfoStream Solutions - Digital Marketing

InfoStream Solutions needed to create high-quality content for clients in many industries. Their in-house writers could not cover every industry, which caused delays and lost credibility. They tried ...freelancer platforms but found them time-consuming. InfoStream started using WriterAccess and its Managed Services in January 2020. This helped them find specialized writers quickly and improved quality control. Since then, they have placed over 2,200 orders and now provide reliable writing and SEO services for their clients.

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InfoStream Solutions - Digital Marketing

InfoStream Solutions needed to create high-quality content for clients in many industries. Their in-house writers could not cover every industry, which caused delays and lost credibility. They tried ...freelancer platforms but found them time-consuming. InfoStream started using WriterAccess and its Managed Services in January 2020. This helped them find specialized writers quickly and improved quality control. Since then, they have placed over 2,200 orders and now provide reliable writing and SEO services for their clients.

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ClickUp - Software Development

ClickUp wanted to create a big game ad for America's largest football event. They needed a quick and reliable way to test ads. ClickUp used SurveyMonkey to conduct ad testing and find a winning ad co...ncept. This helped them launch a multimillion dollar commercial with confidence.

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Storbildsbolaget - Printing

Storbildsbolaget wanted to automate its print production and improve customer experience. Before, staff handled orders manually and there was little data for business decisions. They used Optimus das...h MIS integrated with XMPie StoreFlow for a full end-to-end solution. This integration removed duplicate data and cut costs. Job turnaround speeds increased and customer relationships grew stronger. The business is now three times as big as before.

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Driving ROI and results: Understanding the Impact of Content Marketing in Media Production

AAP - Media Production

AAP needed to upgrade its newsroom software. Their old systems were out of date and hard to use. They chose Superdesk, which let them add features and manage content easily. Superdesk's open source c...ode saved costs and allowed custom changes. In less than two years, AAP and Sourcefabric built a new system. Now, AAP can produce and share more stories and photos faster and more efficiently.

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Driving ROI and results: Understanding the Impact of Content Marketing in Retail

FootSmart - Retail

Content Science helped FootSmart, a large online retailer, develop a niche content strategy focused on foot and lower body health. FootSmart wanted to boost its brand and credibility with baby boomer... customers. Content Science created a content roadmap and launched the Foot Health Resource Center. This led to a 36% increase in weekly sales and higher quality web traffic. FootSmart also received industry awards for their content efforts.

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a Dallas-based luxury appliance reseller - Retail

Distribion used its Prospect Finder tool for targeted email marketing. The client, a Dallas-based luxury appliance reseller, wanted better email results. Distribion's email specialists used a three-s...tep approach and audience targeting. This doubled the client's open and click-through rates. The case shows how targeted email marketing can improve campaign performance.

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E-Commerce website selling custom lights for LEGO sets - Retail

iWriter helped an e-commerce site selling custom LEGO lights grow its organic traffic. The site started with 2,000 visits per month and thin, unoptimized blog content. iWriter created SEO-focused blo...g posts targeting LEGO keywords with low difficulty. Over 11 months, organic traffic rose to 15,000 visits per month, a 449% increase. The site's organic traffic value grew by 600%. The strategy used only organic content, no paid ads or link building.

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Content Marketing in Action in Research

Sports Intelligence & Measurement Solutions - Research

Docurated helped Sports Intelligence & Measurement Solutions boost employee productivity. The company saw 90% user adoption, its highest ever. Docurated saved each user five hours per week for revenu...e tasks. Teams gained better project visibility and shared insights more easily. Sales content enablement improved global collaboration.

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The Content Marketing Blueprint for Better Selection Decisions in Banking

ABN AMRO - Banking

Readpeak helped ABN AMRO drive high-quality traffic to mortgage landing pages using dynamic UTM features. ABN AMRO used native advertising on premium publishers and avoided pixel-based tracking to pr...otect privacy. The campaign ran for just over a month in the Netherlands. Results included a 35% lower cost per engaged session, a 22% higher engagement rate, and a 25% better click-to-session ratio compared to other tactics. The campaign delivered over 4 million impressions and 6000+ clicks with a 0.32% top-performing CTR.

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The Content Marketing Blueprint for Better Selection Decisions in Management Consulting

California consulting firm - Management Consulting

BA Insight helped a California consulting firm improve information access with simplified search. The firm used BA Insight's enterprise search solution to make finding information easier. This led to... better productivity for employees. The case highlights the benefits of AI-powered search and knowledge management. The consulting firm saw faster access to data and improved workflow efficiency.

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GreenFlex - Management Consulting

Limber helped GreenFlex launch an employee advocacy program. GreenFlex wanted to boost brand awareness and use social media to create new business opportunities. Limber offered features like content ...scheduling, media curation, employee advocacy, automated sharing, and detailed reporting. Since 2018, 58 ambassadors joined the program. GreenFlex increased its visibility and credibility. Employees improved their personal branding. Content got more reach and engagement. GreenFlex credits Limber for multiplying the visibility of their content.

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Content Marketing in Action in Apparel And Fashion

Dr. Martens - Apparel & Fashion

Dr. Martens wanted to increase customer conversions on their ecommerce platform. They used user-generated content (UGC) to engage more customers. This strategy helped them convert more customers effe...ctively.

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The Content Marketing Blueprint for Better Selection Decisions in Information Technology And Services

Cloudera - Information Technology And Services

Cloudera wanted to create an engaging virtual event called Cloudera Now 2022. They partnered with Centerline to produce the event and provide creative assets on a tight timeline. Centerline managed a...ll aspects of the event, including production, set design, and video content. They kept Cloudera updated with weekly calls and shared assets in real time. The event was a success, with high-quality production and an engaged audience. Cloudera was happy with the results and gave positive feedback.

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Nodored - Information Technology And Services

Heroic Knowledge Base Plugin helped Nodored improve customer support. Before, Nodored's team answered many repeat questions by chat and ticket. Their old knowledge base was hard to use and not good f...or SEO. With Heroic KB, customers now find answers fast using the search tool. Support tickets for common questions dropped quickly. In one week, Nodored had 1973 knowledge base views and only 3 ticket transfers. The team works better and customers get help faster.

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Filestack - Information Technology And Services

Topic helped Filestack improve their SEO and content optimization. Filestack used Topic to enhance existing blog posts and create new content briefs. After using Topic, Filestack saw a 300% increase ...in organic search traffic. Rankings for key terms improved by up to 70%. The extra traffic was valued at over $1600 per month if bought through AdWords.

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BytesView - Information Technology And Services

BytesView used its sentiment analysis solution to study public opinion on COVID-19 vaccines, focusing on Pfizer and Moderna. The team analyzed 1 million tweets from March to April using text analysis... models. They cleaned and processed the data, then applied sentiment analysis, topic labeling, and keyword extraction. The goal was to help government officials and policymakers understand public concerns. This research aimed to support better planning for mass vaccination drives.

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6Connex - Information Technology And Services

WriterAccess helped 6Connex double their web traffic and boost click-through rates by 25%. 6Connex used WriterAccess to outsource long-form blog content, improving SEO and authority in the events ind...ustry. The team repurposed existing posts, adding keywords and links, which moved a blog from page 65 to page one on Google. WriterAccess made content creation faster and more consistent, supporting 6Connex's growth in 2023.

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Alcatel-Lucent Enterprise - Information Technology And Services

Curata helped Alcatel-Lucent Enterprise build a thought leadership hub called IT Strategist. The challenge was to deliver relevant, diverse content on emerging technology and executive business strat...egy. Using Curata, the team finds, organizes, and publishes 5-30 articles daily, spending only 45-60 minutes on curation. This led to increased web traffic and made IT Strategist a go-to source for technology insights. The platform also made it easy for the whole team to contribute content.

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Global IT Consulting Firm - Information Technology And Services

Influ2 helped a global IT consulting firm achieve 51x ROI and $42.7M in influenced wins in 7 months. The firm needed contact-level ad targeting and real-time sales alerts. Influ2 replaced account-lev...el ambiguity with precise engagement data. Sales and marketing teams aligned using actionable insights. Nearly 1 in 7 decision-makers clicked on targeted ads, driving measurable pipeline impact.

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A Fortune 500 technology company - Information Technology And Services

Scoop.it Enterprise helped a Fortune 500 technology company solve content overload for its sales and marketing teams. The company needed a way to deliver tailored content to different industries and ...clients. Scoop.it enabled marketers to create and share content hubs and newsletters without IT help. The platform's smart suggestion engine added relevant third-party content. Over 70 marketing leaders used Scoop.it to build more than 450 content hubs, supporting dozens of industries and product lines.

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The Latest Content Marketing Deployments delivering value in Hospitality

InterContinental Hotels Group (IHG) - Hospitality

Opinion Stage helped InterContinental Hotels Group improve employee training. IHG used quizzes and surveys to assess new hires and collect feedback. The switch to Opinion Stage made the process easie...r and more user-friendly. Staff feedback increased by 50%. Training quizzes showed which areas needed more focus. IHG now uses this data to improve training programs.

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Driving ROI and results: Understanding the Impact of Content Marketing in Manufacturing

SICK AG - Manufacturing

Acrolinx helped SICK AG fix inconsistent language and terminology across departments. The company centralized translations and set up a terminology database with over 19,000 terms. About 100 users no...w rely on Acrolinx for author support. Integrations with tools like MS Word and Adobe InDesign improved content quality. SICK AG can now create consistent marketing content in multiple languages, making translation easier and more accurate.

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Content Marketing in Action in Construction

BESIX - Construction

StoryChief helped BESIX improve their content publishing flow. Publishing time dropped from 3 hours to less than 5 minutes for almost all media. The platform automated multi-channel publishing. This ...saved the team many hours and made their process much faster. Thibaut Samzun from BESIX shared this experience.

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Driving ROI and results: Understanding the Impact of Content Marketing in Publishing

The National - Publishing

Arena Live Blog helped The National improve live news coverage. The National used Arena to give real-time updates and interactive content. Readers spent more time on live blogs during big news events.... The National saw more audience growth on social media. More readers returned for up-to-date news. Arena made news coverage faster and more engaging.

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The National - Publishing

Arena Live Blog helped The National improve live news coverage. The National used Arena to give real-time updates and interactive content. Readers spent more time on live blogs during big news events.... The National saw more audience growth on social media. More readers returned for up-to-date news. Arena made news coverage faster and more engaging.

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Vi i villa - Publishing

Vi i villa wanted to give their readers more relevant articles and good advertisements. They worked with Strossle to show the right content and ads to their audience. Strossle helped them earn more a...d revenue. Vi i villa liked that Strossle created new features for more revenue and better article distribution. The CEO said Strossle is a great partner for their needs.

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National Daily Newspaper (Brazil) - Publishing

Chartbeat for Publishing helped a leading Brazilian national daily newspaper increase revenue by 15%. The newspaper used Chartbeat's real-time data to optimize headlines and content, boosting engagem...ent and subscriptions. Analyst productivity rose by 30-40%, and editor and writer productivity increased by 25%. The paper also saw a 3% rise in subscription revenue and improved efficiency in its newsroom operations.

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Driving ROI and results: Understanding the Impact of Content Marketing in Consumer Goods

Church & Dwight - Consumer Goods

Cerkl Broadcast helped Church & Dwight improve employee engagement. The company faced too many emails, generic content, and limited analytics. Cerkl Broadcast provided personalization, dynamic segmen...tation, and advanced reporting. This made internal communications more effective. Church & Dwight saw better engagement and operational efficiency.

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Unilever - Consumer Goods

Taboola Video Ads helped Unilever boost their video ad completion rate by 44%. Unilever wanted to improve their main marketing KPI for video ads in Hungary. They used Taboola Video Ads across top pub...lisher sites to promote home products. The campaign also led to a 217% increase in clickthrough rate. Unilever continues to use Taboola for their programmatic ad campaigns.

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Hill's Pet Nutrition - Consumer Goods

Skyword helped Hill's Pet Nutrition boost their SEO with the Pet Care Center blog. The team used keyword research and expert contributors to answer pet care questions. The blog reached over 1 million... monthly organic search views in 2019. Search views grew by 188% from 2019 to 2020. The program pays for itself within three months each year. Hill's also launched personalized email campaigns and shared content globally.

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Leading CPG Brand - Consumer Goods

ShareRoot helped a leading CPG brand grow its Pinterest followers by over 40%. The brand ran a contest that received more than 9 times the expected number of entries. Over 9,000 contest entry pins we...re repinned. The average contest board had more than 13 pins. Each day, the contest brought in over 40 new entries and followers.

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Deborah Lippmann - Consumer Goods

Fastr Frontend helped Deborah Lippmann improve their digital experience. The platform enabled fast content design and launch without code. Deborah Lippmann used Fastr to personalize and optimize site...-wide content. The solution aimed to boost agility and collaboration for the brand. No specific metrics or numbers are mentioned in the content.

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Deborah Lippmann - Consumer Goods

Fastr Frontend helped Deborah Lippmann improve their digital experience. The platform enabled fast content design and launch without code. Deborah Lippmann used Fastr to personalize and optimize site...-wide content. The solution aimed to boost agility and collaboration for the brand. No specific metrics or numbers are mentioned in the content.

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Combe (Just For Men) - Consumer Goods

Wyng Services helped Combe, the company behind Just For Men, improve their digital customer experience. Combe wanted to offer more personalized experiences and build trust by protecting customer data.... Wyng Services suggested and built a customer preference center using Wyng's platform. This center let customers control what data they shared and how it was used. The new system made it easy for users to manage their preferences and increased engagement and loyalty.

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Driving ROI and results: Understanding the Impact of Content Marketing in Consumer Services

Rollins, Inc. - Consumer Services

Experios helped Rollins, Inc. streamline content production for their large salesforce. Rollins needed a way to distribute training and company updates that worked on any device. Their old solution w...as not mobile-friendly and required lots of print materials. With Experios, Rollins recreated print documents as responsive digital publications. They used centralized style guides and templates to save time and resources. Rollins now quickly updates and shares guides, training, and company news, improving efficiency and brand consistency.

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The Content Marketing Blueprint for Better Selection Decisions in Marketing And Advertising

Alex G. - Marketing And Advertising

MakeStoryboard helped Alex G., CEO in marketing and advertising, build and edit storyboards quickly. The tool made it easy to rearrange scenes and images. Alex liked the core features and the choice ...of export formats and layouts. He said it saved him hours of work. The software is intuitive and fast to use.

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FleishmanHillard - Marketing And Advertising

Brandpoint helped FleishmanHillard promote Emerson Electric with targeted engagement campaigns. The team used Brandpoint’s media placement network to secure 1,048 article placements. Emerson’s brand ...mention was retained in 100% of placements. The campaign reached a total site audience of 252 million. This drove strong engagement for the manufacturing client.

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Epsilon - Marketing And Advertising

Epsilon used nDash to build a strong content marketing foundation. Their team needed to create expert content for many industries and products. nDash gave Epsilon flexibility and scale by providing f...reelance writers. This let Epsilon refresh old content and focus in-house on new topics. The process helped Epsilon quickly grow their Resource Center and support their business goals.

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Ignite SEO - Marketing And Advertising

Pitchbox helped Ignite SEO bring link building in-house. Before, Ignite SEO struggled with high costs and poor quality from outsourcing. Using Pitchbox, they automated outreach, improved email delive...rability, and managed relationships better. This saved money and improved link quality for their clients. Ignite SEO now controls the process and delivers better results for less cost.

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Driving ROI and results: Understanding the Impact of Content Marketing in Sports

SPL Media House (Saudi Pro League) - Sports

SPL Media House used Imagen to build a new media production and distribution platform for the Saudi Pro League. The challenge was to set up a facility quickly to meet rising global demand after signi...ng top football players. SPL Media House partnered with Imagen and IMG for content distribution and rights management. They also used Greenfly for social media and WSC Sports for highlights. The solution helped SPL Media House deliver high-quality content to broadcasters and fans worldwide.

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Recent adoption and success with Content Marketing software in Consumer Electronics

Vivint Smart Home - Consumer Electronics

Tiled helped Vivint Smart Home improve their sales process. Vivint had trouble keeping sales assets up-to-date and consistent for their large offline sales team. Tiled microapps made content interact...ive and always available. This improved the buyer experience and helped drive sales growth.

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Recent adoption and success with Content Marketing software in Financial Services

ACTIAM - Financial Services

Foleon’s Template Manager helped ACTIAM speed up content production and keep their brand consistent. ACTIAM used Foleon to create digital publications in just one day. They applied the tool for newsl...etters, event communication, and presentations. The team used 9 templates for their monthly ACTually newsletter. Foleon gave ACTIAM valuable insights into their readership and made it easy to send event summaries within 24 hours.

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Global financial institution - Financial Services

Noosh Content Marketing Platform helped a global financial institution after a major merger. The company needed to unify content marketing, boost team productivity, and cut marketing material costs. ...Noosh streamlined workflows, improved reporting, and enabled better collaboration. In the first year, the company reduced expenses by nearly $15 million. The platform also increased team efficiency and supported rebranding efforts across many locations.

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A financial services company - Financial Services

Pageflex helped a financial advisor in the financial services industry solve compliance and branding challenges. The advisor needed to market services in a personal way but faced delays and risks whe...n creating marketing collateral. Pageflex enabled the company’s field marketing teams and distributed sales force to create compliant, branded materials quickly. This improved marketing speed and reduced compliance violations.

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Raymond Henri - Financial Services

AdvisorStream helps Raymond Henri stay in touch with clients and prospects every week. He struggled to find time for client communications and faced compliance challenges. AdvisorStream creates and a...pproves his branded enewsletter, saving him time and reducing compliance hassles. His clients enjoy the content and engagement is higher than industry average. The service lets him focus on client service while keeping communication strong.

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Prestiter - Financial Services

Outbrain helped Prestiter, a salary-backed loans provider in Italy, improve their online lead generation. Prestiter used Outbrain’s bid automation tools to target high-intent prospects and optimize c...ampaign performance. In six months, Prestiter generated over 4,000 leads and saw a 15% lower CPA compared to search and social platforms. More than 80% of the leads were qualified. Outbrain’s real-time reporting and support helped Prestiter reach their goals efficiently.

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The Content Marketing Blueprint for Better Selection Decisions in Na

Watsons Singapore - Retail

Watsons Singapore changed their loyalty stamp collection. They made it a virtual experience. This was a new way to engage customers.

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Victoria's Secret - Retail

Movable Ink Da Vinci helps Victoria's Secret use AI to personalize email marketing. The brand tailors each email to match customer preferences and styles. This new approach streamlines workflow and s...aves time. Victoria's Secret sees higher click-through rates, more conversions, and increased revenue. The Vice President, Lindsay Massey, leads this digital transformation.

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Content Marketing in Action in Transportationtruckingrailroad

Hermes Parcelnet - Transportation/trucking/railroad

Hermes Parcelnet wanted to make shipment tracking easier for their customers. They used Bitly’s API to replace long URLs with custom short links in SMS messages. This helped them send more branded an...d clear messages. Customers could now access all tracking information directly from the short links. This made the tracking experience better for everyone.

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Driving ROI and results: Understanding the Impact of Content Marketing in Automotive

AAA Club Alliance - Automotive

inPowered AI helped AAA Club Alliance run a CTV campaign in northern New Jersey. The campaign struggled to scale because the target audience was small. inPowered AI used log-level DSP data to train a... custom model for targeted reach. The AI analyzed signals like zip code, device, and time to find the best impressions. The campaign delivered over 400,000 video completions and reached a 99% video completion rate.

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Mercedes-AMG - Automotive

Mercedes-AMG uses user-generated content to boost digital engagement. They create social media content that connects with their audience. This helps them engage more with their customers.

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Bertel O. Steen - Automotive

Vev helped Bertel O. Steen create marketing content for their automotive brands like Mercedes-Benz and smart. The team needed a tool to build creative, interactive campaigns quickly for the smart reb...rand. Vev let them design and launch a new website and campaign materials in just two months. The platform removed creative limits and let the team control the whole project without developers. They used Vev’s pre-built interactive features to showcase new car models online in a fun way.

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Recent adoption and success with Content Marketing software in Computer And Network Security

Fortinet - Computer & Network Security

Uberflip helped Fortinet respond fast to a major ransomware attack. Before Uberflip, Fortinet struggled to publish content quickly and had to use many separate tools. With Uberflip, they built a sing...le hub for all their content. During the Petya ransomware crisis, they created a custom content stream in hours. In 24 hours, their campaign got over 10,000 unique visitors and 300+ demo leads. Fortinet's team and customers gave strong positive feedback.

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Content Marketing in Action in Internet

A B2B social commerce SaaS company - Internet

PathFactory helped a B2B social commerce SaaS company align sales, marketing, and customer success teams with a new ABM strategy. The company used PathFactory's content intelligence to track content ...engagement and identify high-intent prospects. Sales teams received detailed account-level insights, improving outreach and messaging. The results included a 129% increase in pipeline generation, a 57% increase in opportunities created, and a 167% increase in revenue won.

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Change.org - Internet

Besedo's Implio content moderation solution helped Change.org improve the accuracy of moderation decisions to 98%. Change.org saw a 600% increase in the quantity of content moderated. Manual review t...ime dropped by 17%. The platform now removes harmful content faster, keeping users safe. Change.org can handle more petitions and build user trust with scalable moderation.

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A household name in social media - Internet

BL.INK helped a leading social media platform eliminate broken links for millions of daily users. The company switched from Bitly to BL.INK to gain always-on link monitoring, dynamic link creation, a...nd SSO-secured access. Integration with Khoros enabled better tracking of customer engagement. Admins now control user access easily, and broken links are gone forever. The platform delivers different ad experiences by device, location, and language.

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The Content Marketing Blueprint for Better Selection Decisions in Events Services

A WEDDING IN PARIS - Events Services

Brojure helped A WEDDING IN PARIS showcase their event. The platform made it easy to present their work. The showcase highlighted their services in Paris. The solution improved their event presentati...on. The experience was positive for the company.

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un importante mercato di biglietti - Events Services

ShareThis helped a leading ticket marketplace reach niche audiences for sports and music events. The company used ShareThis data segments and LiveRamp IdentityLink to target high-interest consumers. ...They reached NBA and MLB fans at 35% below their cost per acquisition goal. They reached music festival fans at 50% below their CPA target. The campaign increased ticket sales and awareness using real-time audience data.

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The Latest Content Marketing Deployments delivering value in Hospital And Health Care

Pennine Care NHS Trust - Hospital & Health Care

React & Share helped Pennine Care NHS Trust improve their website using fast, high-volume feedback. Daniel Love, the digital communications officer, used the tool to spot content gaps and fix them qu...ickly. Negative feedback on key pages dropped after updates. The export feature made it easy to report changes to management. Customer feedback also helped fix a dead link, improving the experience for people searching for hearing aids.

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BeWell Clinics - Hospital & Health Care

Outgrow's interactive assessment quizzes helped BeWell Clinics speed up their client matching process. The clinic used to spend over 30 minutes per client on manual matching. With Outgrow, this dropp...ed to about 5-7 minutes per client. The new system guided clients, collected key info, and matched them to the right provider. BeWell Clinics also saw better lead conversion rates and improved client experience.

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