No results found

Try adjusting your search terms

Recent adoption and success with Content Marketing software in Information Technology And Services

 

BitSight - Information Technology And Services - Medium

Boston, USA

BitSight used Trendemon to boost conversions from their blog. Eric, the senior digital marketing manager, faced low engagement and static... content. He used Trendemon’s dynamic content promotion and machine learning to target visitors and promote gated assets. This led to a 54% increase in ICP conversions, a 37% rise in overall blog conversions, and a 28% jump in engagement rate. Eric also saved hours each week by automating content promotion and analytics.

Read on →
 

Wonder Cave - Information Technology And Services - Small

USA

Wonder Cave used Rebrandly to create branded links with custom domains for text messaging campaigns. They sent up to 10... million messages per day using this system. After implementing Rebrandly, 97% of their campaigns included branded links, and click rates increased by 60%. Fundraising campaigns saw a 30% rise in donations. Real-time analytics and unique links helped Wonder Cave's clients improve engagement and optimize marketing results.

Read on →

America’s SAP Users Group (ASUG) - Information Technology And Services - Medium

Chicago, USA

ASUG used Bitly Assist to track podcast engagement across platforms like Buzzsprout, Apple Podcasts, and Spotify. Before Bitly, ASUG struggled... to measure which channels drove results. With Bitly, they created tagged short links and built custom dashboards for weekly and monthly reporting. Bitly Assist’s AI chat streamlined reporting, saving time and surfacing new insights. ASUG now makes data-driven decisions on content and channel strategy, improving member engagement and reporting efficiency.

Read on →
 

Alcatel-Lucent Enterprise - Information Technology And Services - Large

Paris, France

Curata helped Alcatel-Lucent Enterprise boost thought leadership by launching the IT Strategist microsite. Using Curata, the team curates and publishes... 5–30 relevant articles daily, spending just 45–60 minutes on curation. This increased web traffic and made the site a go-to source for IT strategy and emerging technology content. The platform enabled easy crowdsourcing and improved editorial planning for the communications team.

Read on →
 

TechTarget - Information Technology And Services - Medium

Newton, USA

TechTarget used Hushly to create personalized buyer experiences. They wanted to increase conversions and reach accounts that were hard to... engage. With Hushly, TechTarget saw a 3X increase in conversions. The platform helped them offer more tailored experiences to prospects and customers. TechTarget also recaptured accounts that were previously difficult to reach.

Read on →
 

Cision - Information Technology And Services - Large

Chicago, USA

Uberflip helped Cision organize and personalize its content library. The marketing team used Uberflip to build a resource center, making... content easier to find and share. In six months, Cision saw $5.4 million in revenue influenced. The conversion-to-demo rate increased 4x. Inbound MQLs grew 3x after launch. The sales team now shares more content and closes more deals.

Read on →
 

Businessolver - Information Technology And Services - Medium

West Des Moines, USA

Businessolver used Foleon to move from in-person events to digital content during the pandemic. They published over 200 digital documents... and supported more than 50 clients. Foleon's platform helped them reach clients and employees anywhere, improving engagement and satisfaction. Businessolver won two gold awards for their digital content created with Foleon. The solution made content creation easy and scalable for their team.

Read on →
 

Zebra Technologies - Information Technology And Services - Large

Lincolnshire, USA

Oracle Cloud SCM helped Zebra Technologies streamline its supply chain. Forecast accuracy improved by nearly 100%. The company automated 90%... of orders, saving 20,000 hours yearly. Integration with transportation tools saved $2 million on a single order. Employee work-life balance improved, and IT costs dropped. Zebra now delivers products on time and plans to expand its cloud use.

Read on →
 

Paycor Recruiting - Information Technology And Services - Medium

Cincinnati, USA

Paycor Recruiting used Tiled to enhance their digital experience. The showcase highlights how microapps can be created and shared. The... page encourages users to request a demo or submit their own microapp. No specific results or metrics are mentioned. The focus is on the creative use of Tiled's platform.

Read on →

Cloudera - Information Technology And Services - Large

Centerline produced Cloudera Now 2022, a virtual event for IT and data professionals. The team managed all aspects, from pre-production... to post-production, including set design, graphics, and video kits. They worked on a tight timeline, using strong communication and real-time updates. The event delivered high-quality production and kept the audience engaged. Cloudera received positive feedback and glowing reviews for the event's success.

Read on →

Nodored - Information Technology And Services - Small

Heroic Knowledge Base helped Nodored cut repetitive support tickets fast. Nodored used to answer the same questions by chat and... ticket. Their old knowledge base was hard to use and bad for SEO. With Heroic KB, customers now find answers on their own. In one week, Nodored saw 1973 knowledge base views and only 3 ticket transfers. The search engine and analytics features are key for their support team.

Read on →

BytesView - Information Technology And Services

BytesView used its sentiment analysis solution to study public opinion on COVID-19 vaccines, focusing on Pfizer and Moderna. The team analyzed... 1 million tweets from March to April using text analysis models. They cleaned and processed the data, then applied sentiment analysis, topic labeling, and keyword extraction. The goal was to help government officials and policymakers understand public concerns. This research aimed to support better planning for mass vaccination drives.

Read on →

A Fortune 500 technology company - Information Technology And Services - Very Large

Scoop. it Enterprise helped a Fortune 500 technology company solve content overload for its sales teams. Marketers used Scoop.it to...build over 450 content hubs for many industries and clients. The platform let them curate both company and third-party content, making it easy to share tailored resources. Sales executives accessed unique content for their markets. Built-in analytics showed what content worked best.

Read on →
Show More

Recent adoption and success with Content Marketing software in Marketing And Advertising

 

Seer Interactive - Marketing And Advertising - Medium

Philadelphia, USA

Seer Interactive needed to scale content production for larger client projects, especially during the pandemic. Freelancers could not meet the... high volume or maintain quality. Seer chose Verblio after hearing strong recommendations from their team. Verblio provided a custom pool of writers and a responsive feedback loop. Seer now confidently accepts bigger projects, knowing content quality and deadlines are met. The agency values Verblio’s speed, quality, and personal support.

Read on →
 

Trak.io - Marketing And Advertising - Small

USA

Flockler helped Trak. io automate sponsorship proof by capturing and surfacing social posts instantly. Trak.io eliminated manual screenshots and spreadsheets,...saving engineering time and reducing onboarding friction for sports teams. Flockler’s API enabled secure, scalable access to social data without needing account credentials. Trak.io now powers AI-driven sponsorship verification using rich social content delivered by Flockler. The partnership allowed Trak.io to focus on core product development and deliver better value to clients.

Read on →

Avenue 7Media - Marketing And Advertising - Small

Los Angeles, USA

Avenue 7Media used PickFu to test Amazon product images before launch. The team resolved creative disagreements and convinced clients with... real shopper feedback. For Dormeo, two rounds of PickFu testing led to a new design focused on comfort. The updated product page increased conversion rates by 39% and sales by 19%. PickFu helped the team make confident, data-driven creative decisions.

Read on →
 

VITRO and PDi - Marketing And Advertising - Medium

San Diego, USA

DISQO’s Brand Lift solution measured a CTV ad campaign for an energy drink brand, managed by VITRO and PDi. The campaign used... AI targeting to reach active adults aged 18-29, focusing on women. The brand saw an 8x lift in aided awareness and a 2.4x increase in purchase intent. AI-driven strategies and CTV ads helped the brand stand out in a crowded market. DISQO provided actionable insights to optimize ad performance.

Read on →
 

Connective3 - Marketing And Advertising - Small

Leeds, UK

Connective3 uses BuzzSumo to track trending topics worldwide for their clients. They analyze content engagement and link potential in different... regions. BuzzSumo's tools help them spot backlink opportunities and newsjack viral stories. This lets them push out client campaigns and commentary quickly. One campaign for Black Tower Financial Management gained coverage in CNBC, The Telegraph, and ABC.

Read on →
 

We Do Web Content - Marketing And Advertising - Small

USA

We Do Web Content used the nDash platform to scale content creation. They worked with freelance writers to meet growing... content needs. The platform helped them manage more projects. This made it easier to deliver content for their clients. nDash supported their business growth in marketing services.

Read on →
 

Aporia LTD - Marketing And Advertising - Medium

Tel Aviv, Israel

Aporia LTD used RSOC to transform its performance marketing strategy. RSOC drove 65% of Aporia’s total activity and boosted activity... by 53% from Q1 to Q2 2025. The team focused on mobile optimization, with 81% of RSOC activity from mobile devices. Aporia targeted over 30 countries, using data-driven decisions and Outbrain’s Amplify platform. Their approach led to global reach and higher campaign efficiency.

Read on →

Alex G. - Marketing And Advertising

MakeStoryboard helped Alex G. , CEO in marketing and advertising, build and edit storyboards quickly. The tool made it easy...to rearrange scenes and images. Alex liked the core features and the choice of export formats and layouts. He said it saved him hours of work. The software is intuitive and fast to use.

Read on →

TypeA Media - Marketing And Advertising - Small

Pitchbox helped TypeA Media save 400 billable hours by automating outreach and reporting. The agency used Pitchbox for PR, link... building, and influencer outreach. Pitchbox's analytics and workflow tools improved transparency and productivity. The platform enabled TypeA Media to scale campaigns and deliver better results for clients. Excellent onboarding and support contributed to their success.

Read on →

Harpoon - Marketing And Advertising - Small

Shorthand helps Harpoon, a London-based digital agency, create engaging visual stories for clients like Honda and the European Council. Harpoon uses Shorthand... to build immersive, interactive content without relying on developers. The platform gives journalists control and flexibility in digital storytelling. Harpoon produced acclaimed projects like the Blue Cookbook and Stronger Together using Shorthand. The agency values Shorthand's continual development and creative possibilities.

Read on →

Nataliya Rey - Marketing And Advertising - Small

Thrive Suite helped Nataliya Rey, a professional sales funnel builder, create high-converting sales and lead generation funnels for herself and her clients. She switched to... Thrive Suite after finding other website builders slow and clunky. Thrive Suite's tools made it easy for her to build landing pages and sales funnels quickly. Nataliya now uses Thrive Suite exclusively for her business and recommends it to other solopreneurs. She highlights its conversion-focused templates and all-in-one toolkit for online marketing success.

Read on →
Show More

Driving ROI and results: Understanding the Impact of Content Marketing in Entertainment

 

Sony Music - Entertainment - Large

New York, USA

Sony Music used Miappi to create a social profile for the band Kodaline. Miappi combined official band feeds and user... generated content from fans into one view. Fans could see all social media in one place on the band's website. Sony Music used Miappi to power social walls for many artists since 2013. Hashtag campaigns helped put fan content at the center of album releases.

Read on →
 

Warner Brothers - Entertainment - Very Large

Burbank, USA

Joomag helped Warner Brothers launch its first digital magazine in Brazil. The new magazine reached more people and increased reader... engagement. Warner Brothers saw better conversion rates after using Joomag. The company used Joomag to create inspiring digital content. This case shows how digital publishing tools can help entertainment brands grow their audience.

Read on →
 

Sky Sports - Entertainment - Large

London, UK

Sky Sports worked with Azerion to boost engagement for their campaign 'Everything to Play For. ' The case highlights how...Sky Sports used digital advertising solutions. The goal was to reach more viewers and increase campaign impact. Azerion's platform helped Sky Sports connect with their audience. The results show improved engagement and campaign performance.

Read on →

Fox Sports Australia - Entertainment - Large

Arena Live Blog and Live Chat helped Fox Sports Australia boost fan engagement by 64%. Fox Sports used Arena to... add real-time chat, polls, and reactions to live sports coverage. This increased session times and return rates as fans interacted during matches. Arena's platform handled over 3 million page views per month with reliable uptime. Custom branding kept the Fox Sports look and feel consistent.

Read on →

Fox Sports Australia - Entertainment - Large

Arena Live Blog and Live Chat helped Fox Sports Australia boost fan engagement by 64%. Fox Sports used Arena to... add real-time chat, polls, and reactions to live sports coverage. This increased session times and return rates as fans interacted during matches. Arena's platform handled over 3 million page views per month with reliable uptime. Custom branding kept the Fox Sports look and feel consistent.

Read on →

大手チケットマーケットプレイス - Entertainment - Large

ShareThis helped a leading ticket marketplace reach niche audiences for sports and music events. The company used ShareThis custom audience... segments built from billions of data points. They targeted fans of NBA, MLB, and music festivals with precise messaging. The campaign cut cost per acquisition by up to 35% for sports fans and 50% for music festival fans. ShareThis data drove higher ticket sales and brand awareness at half the expected cost.

Read on →

The Content Marketing Blueprint for Better Selection Decisions in Retail

 

Leroy Merlin - Retail - Very Large

Lezennes, France

Leroy Merlin used InAppStory to boost engagement in its retail app across France, Poland, and Italy. In France, stories improved... service clarity and loyalty program understanding, with read rates up to 69% and CTRs as high as 1.85%. In Poland, short, value-driven stories drove the highest click-through rates, peaking at 9% during promotions. Italy saw strong seasonal engagement, with daily click conversion rates reaching 30.2%. Stories helped users navigate complex categories, discover products, and respond to promotions, making the app more dynamic and user-friendly.

Read on →
 

Room & Board - Retail - Medium

Minneapolis, USA

Room & Board used BL. INK link management to track every customer interaction. They integrated QR codes and shortened URLs...into marketing materials. This helped them analyze which campaigns led to purchases. BL.INK automated link creation and fixed broken links in real time. Room & Board saved 7% of their digital ad budget. The marketing team gained credibility with precise attribution data.

Read on →
 

At Home - Retail - Large

Plano, USA

Movable Ink helped At Home drive 7% of weekly email clicks with behavior-based personalization. The team cut campaign production time... from hours to minutes using dynamic content. At Home used modular email modules that adapt to customer behavior and live site content. User-generated content in emails led to a 6% lift in total clicks for reactivation campaigns. The solution keeps email content fresh and relevant without extra design work.

Read on →
 

ONI Global - Retail - Medium

Singapore, Singapore

ONI Global used Fastr to cut digital content production time and costs by 50%. The marketing team now creates interactive... experiences without needing developers. Fastr helped ONI Global launch digital content across multiple sites quickly. The platform made it easier for teams to manage and publish content. ONI Global improved efficiency and empowered their marketing staff.

Read on →
 

ONI Global - Retail - Medium

Singapore, Singapore

ONI Global used Fastr to cut digital content production time and costs by 50%. The marketing team now creates interactive... experiences without needing developers. Fastr helped ONI Global launch digital content across multiple sites quickly. The platform made it easier for teams to manage and publish content. ONI Global improved efficiency and empowered their marketing staff.

Read on →

Coco Republic - Retail

Local Measure and Amazon Connect helped Coco Republic move from a legacy contact center to a cloud-based solution. The company needed... to support omnichannel retail and deliver luxury customer experiences. The new system removed licensing limits and cut costs. Coco Republic can now scale, innovate, and personalize service for every customer. The solution supports flexible agent locations and future channel expansion.

Read on →

Recent adoption and success with Content Marketing software in Consumer Goods

 

Skincare Products Company - Consumer Goods - Large

San Francisco, USA

Quark Docurated helped a leading skincare products company in San Francisco support 100,000 sales consultants. The platform enabled consultants to... onboard 25% faster and reduced sales support calls by 71%. With an intuitive interface, consultants could quickly find and share product information. 98% of event attendees reported a positive, personalized experience. Management gained full visibility into content usage and customer interactions.

Read on →
 

Church & Dwight - Consumer Goods - Large

Ewing, USA

Cerkl Broadcast helped Church & Dwight transform its employee engagement strategy. The company faced overwhelming email volumes and low engagement.... Cerkl Broadcast streamlined communications with news digests, dynamic segmentation, and personalization. Open rates improved to 52% for news digests and 59.1% for email blasts. The engagement team now uses analytics to refine messaging and save time. Employees receive fewer, more relevant emails, boosting overall engagement.

Read on →

A major CPG condiment brand - Consumer Goods - Large

inPowered AI used a custom AI model to help a major CPG condiment brand cut CPMs by up to 69%. The brand wanted... to reach more consumers for less money across video and display ads. inPowered AI trained its model on past campaign data and used real-time signals to pick the best ad impressions. The solution ran in Index Exchange and kept campaigns privacy-compliant. The brand saw big cost savings and better reach with sell-side AI decisioning.

Read on →

Leading CPG Brand - Consumer Goods

ShareRoot helped a leading CPG brand grow its Pinterest followers by over 40%. The brand ran a contest that received... more than 9 times the expected number of entries. Over 9,000 contest entry pins were repinned. The average contest board had more than 13 pins. Each day, the contest brought in over 40 new entries and followers.

Read on →

a Dallas-based luxury appliance reseller - Consumer Goods

Distribion used Prospect Finder for targeted email marketing. The client, a Dallas-based luxury appliance reseller, saw double the open and... click through rates. The three-step approach focused on audience targeting. Email specialists managed the campaign. Results showed strong improvement in email engagement.

Read on →

Paper and Packaging Board (P+PB) - Consumer Goods - Large

Wyng Experiences helped the Paper and Packaging Board boost engagement with interactive marketing campaigns. P+PB used quizzes, sweepstakes, and games... to educate both consumers and industry workers about paper's benefits. Their "Are You a Papertarian?" quiz saw over 400,000 sessions and campaign articles reached a 7.9% engagement rate. A B2B sweepstakes tripled landing page visit goals and exceeded contest entry targets. P+PB values Wyng for its flexibility, collaboration, and ability to drive measurable results.

Read on →

Driving ROI and results: Understanding the Impact of Content Marketing in Financial Services

 

Steward Partners - Financial Services - Medium

New York, USA

Steward Partners used UpContent, Hootsuite Amplify, and Proofpoint to help advisors share compliant, relevant content on social media. Before, content approval... was slow and limited. Now, curated content is quickly available, letting advisors start more online conversations. Advisors share curated content 2.3x more often and get nearly 2x more clicks per share than with original content. This mix of curated and original posts boosts engagement and helps advisors build stronger client relationships.

Read on →
 

Piramal Housing Finance - Financial Services - Large

Mumbai, India

Pepper Content helped Piramal Housing Finance achieve a 45% month-on-month organic growth rate in audience engagement. The team delivered 2,500... content pieces in three months and targeted over 3,000 high-priority keywords. Pepper Content's strategy included content planning, creation, distribution, and performance tracking. Piramal saw a 40% improvement in search engine ranking. The new content approach boosted visibility and positioned Piramal as a thought leader in financial services.

Read on →
 

Thornburg - Financial Services - Medium

Santa Fe, USA

Thornburg used Lytho Creative Workflow to manage creative projects. Before Lytho, the team missed deadlines and struggled with accountability. Lytho... gave project managers real-time visibility and improved review processes. The marketing team now tracks assignments and deadlines in one place. Collaboration is easier and errors are down. Thornburg is closer to its 80% on-time delivery goal.

Read on →
 

Independent Financial Advisors - Financial Services - Small

London, UK

Independent Financial Advisors in London used Tapstone. com to improve their finance operations. The case study highlights their experience in...2017. The company aimed to enhance workflow and client service. The solution focused on better financial management. Results and specific metrics are not provided in the content.

Read on →

Global financial institution - Financial Services

Noosh Content Marketing Platform helped a global financial institution after a major merger. The company needed to unify content marketing,... boost team productivity, and cut marketing material costs. Noosh streamlined workflows, improved reporting, and enabled better collaboration. In the first year, the company reduced expenses by nearly $15 million. The platform also increased team efficiency and supported rebranding efforts across many locations.

Read on →

A financial services company - Financial Services

Pageflex helped a financial advisor in the financial services industry solve compliance and branding challenges. The advisor needed to market... services in a personal way but faced delays and risks when creating marketing collateral. Pageflex enabled the company’s field marketing teams and distributed sales force to create compliant, branded materials quickly. This improved marketing speed and reduced compliance violations.

Read on →

The Content Marketing Blueprint for Better Selection Decisions in Publishing

 

Wirecutter - Publishing - Large

New York, USA

Wirecutter used Ahrefs to boost its affiliate marketing success. The site drives nearly 12 million organic search clicks monthly. Wirecutter... stands out by sending strong E-A-T signals, providing a great user experience, and leveraging category pages for SEO. Regularly updating content led to 2.8 million more organic visits year-over-year. These strategies helped Wirecutter become a leader in affiliate content and SEO.

Read on →
 

Russmedia - Publishing - Medium

Austria

Russmedia used Vev's interactive content platform to create "Story Premium" ads. These ads led to 15 times more readers and... 43 times higher engagement than traditional formats. Russmedia also saw a 14 times higher click-through rate. Advertisers returned for more campaigns due to strong results. Vev helped Russmedia deliver immersive, multimedia stories quickly and at scale.

Read on →
 

National Daily Newspaper (Brazil) - Publishing - Large

Brazil

Chartbeat helped a leading Brazilian newspaper boost revenue by 15% year-over-year. The newsroom used real-time data to improve headline performance... and reader engagement. Analyst productivity rose by up to 40%, while editors and writers saw a 25% increase. Chartbeat insights enabled more effective sponsored events and higher subscription revenue. The paper maintained its top readership and grew digital engagement.

Read on →
 

Shutter Magazine - Publishing - Small

USA

3D Issue helped Shutter Magazine move from print to a true digital magazine. The team needed a platform that could... handle rich multimedia, not just duplicate print. Competing solutions failed to integrate video and multimedia smoothly. With 3D Issue, staff created digital publications in hours instead of a week. The magazine now features interactive ads and multimedia, attracting 89,000 subscribers and advertisers.

Read on →
 

ALMA Edizioni - Publishing - Small

Florence, Italy

Genially helped ALMA Edizioni boost book sales by 15%. The publisher added interactive content to printed textbooks using QR codes.... Teachers and students accessed dynamic activities and exercises from mobile devices. Over 1,000 teachers used these resources, and a Genially project received 24,000 views. ALMA Edizioni improved its reputation as an innovative publisher and made learning more engaging.

Read on →

Driving ROI and results: Understanding the Impact of Content Marketing in Internet

 

Anibis - Internet - Medium

Zurich, Switzerland

Anibis used Besedo’s AI moderation to automate 94% of listing reviews with 99. 8% accuracy. Before, only 10% of listings...were checked manually. Now, 100% of listings are moderated before going live. Fraudulent listings blocked upfront rose from 15% to 85%. The solution scaled with Anibis’s growth, improving safety and trust for over 11 million monthly visitors.

Read on →
 

Outbrain - Internet - Large

New York, USA

Outbrain used Opinion Stage personality quizzes to replace traditional surveys for brand lift research. The quizzes measured brand recall, consideration,... and attributes, making campaign evaluation more engaging. Outbrain saw a 23% lift in brand associations for a major auto manufacturer. Participation rates reached 70%, with 81% completion. This approach lowered costs and improved data quality for global campaigns.

Read on →
 

Werkspot / Instapro - Internet - Medium

Amsterdam, Netherlands

Textmetrics helped Werkspot / Instapro boost website traffic by 146%. The company used AI content quality control to rewrite content... and keep up with changing SEO rules. This led to a 68% increase in conversion rate. Content publishing speed tripled. Werkspot / Instapro now uses Textmetrics in France, the Netherlands, and Italy.

Read on →
 

Tophatter - Internet - Medium

San Francisco, USA

Brax helped Tophatter cut campaign management time by 50%. The marketing team used to spend hours managing dozens of ad... campaigns across multiple native ad networks. Brax automated reporting, aggregated data, and enabled custom metrics for revenue tracking. Tasks that took 30 minutes now take seconds. The team now spends more time finding growth opportunities and less on manual work.

Read on →

WordPress.com - Internet - Large

San Francisco, USA

WordPress. com wanted to help people find answers to website questions on YouTube. Skyword worked with copywriters and animators to...make a 30-episode video series. Each video is one minute long and explains a website topic simply. The top video, "How to Pick the Right Website Host," got over 50,000 organic views. The best videos are now being translated into four languages for global reach.

Read on →

The Latest Content Marketing Deployments delivering value in Real Estate

 

YES Communities - Real Estate - Medium

Denver, USA

SurveyMonkey helped YES Communities boost employee retention by 500%. The company switched from Qualtrics to SurveyMonkey for easier, more actionable... employee feedback. SurveyMonkey enabled YES to collect candid insights through exit surveys, engagement surveys, and onboarding feedback. Survey completion rates jumped from 60% to 93%. YES used these insights to improve job descriptions, training, and benefits, leading to longer employee tenure.

Read on →
 

Zillow - Real Estate - Large

Seattle, USA

Zillow used Knotch's content intelligence platform to improve content quality and performance. The challenge was to identify which website visitors... were truly in-market and what content best engaged them. Knotch provided tools to measure engagement, sentiment, and content effectiveness. With these insights, Zillow aligned content with business goals and improved brand perception. The result was higher quality, higher performing content across Zillow.com.

Read on →
 

Movoto - Real Estate - Medium

San Mateo, USA

WriterAccess helped Movoto create over 6,500 content assets in just 4 months. The managed service solution built a team of... 100+ specialized writers for local real estate content. API tools published approved articles directly to Movoto’s portal. This content strategy drove more than 200 million home views in 2018. Movoto quickly scaled its SEO and content marketing to dominate real estate search.

Read on →

Zillow - Real Estate - Large

Seattle, USA

Zillow used over 250 user-generated videos for TV commercials. The goal was to show real family home-buying stories. They did... not use expensive agency productions. The commercials felt more authentic and emotional. This approach helped Zillow connect with viewers in a real way.

Read on →

Recent adoption and success with Content Marketing software in Media Production

 

Happiness on the Way - Media Production - Small

Philippines

Travelpayouts Drive helped Happiness on the Way automate affiliate monetization. Gladis, the founder, used to struggle with inconsistent income despite... strong blog traffic. After activating Drive, she saw a 3x boost in income within one month. Automation features like link optimization and targeted offers saved her time. Now, her revenue grows steadily even when she takes time off from blogging.

Read on →
 

Democracy News Alliance (DNA) - Media Production - Small

Berlin, Germany

Superdesk helped the Democracy News Alliance (DNA), led by dpa Deutsche Presse-Agentur, create a platform for monitoring democracy worldwide. DNA needed a... system to import and manage content from multiple news agencies in one workflow. Superdesk enabled editorial collaboration, content normalization, and controlled access for users. The platform supports structured democracy reporting and international teamwork. Users praised its clear structure and easy navigation. DNA can now expand with new agencies and content streams without changing the core system.

Read on →
 

BuzzFeed - Media Production - Large

New York, USA

BuzzFeed used digital content and viral quizzes to grow a global audience of 650 million. They started with trending content... and memes, then expanded into investigative journalism and video production. BuzzFeed launched Tasty, a top Facebook video brand, and created branded cookware sold at Walmart. Their viral quizzes reached over 41 million views. BuzzFeed partnered with major brands like CNN and Warner Bros to diversify content and revenue.

Read on →
 

Brighten Production Inc. - Media Production - Small

USA

Kudani helps Brighten Production Inc. find content for any niche. The app is quick and responsive. Floyd Cowans says KudaniCloud... is a revolutionary tool. He is pleased with the application's performance. The testimonial highlights ease of use and content discovery.

Read on →

Content Marketing in Action in Education

 

Magoosh - Education - Medium

Berkeley, USA

Magoosh used Topic to optimize four blog posts for SEO. The content team wanted to make their study resources easier... to find on Google. Topic helped them streamline keyword research and content scoping. After using Topic, Magoosh saw a 180% year-over-year increase in new users on optimized pages. One post gained over 300% more new users and 70 page-one keywords. Topic is now a key part of their content process.

Read on →
 

Aviation Supplies & Academics - Education - Small

USA

Kitaboo helped Aviation Supplies & Academics automate digital content delivery for aviation training. Manual distribution caused delays and inefficiencies. Kitaboo... enabled fast digital distribution of eBooks and resources, cutting delivery times. Real-time updates and CMS integration kept materials current and accurate. Over 5,000 new users joined in one year. Interactive features improved student engagement and learning outcomes.

Read on →
 

University of Portsmouth - Education - Large

Portsmouth, UK

University of Portsmouth used Content Science to expand its visibility and influence. The case study highlights how native advertising helped... the university reach a wider audience. Content Science supported the university in improving its content strategy. The result was increased awareness and engagement for the university's programs.

Read on →

Content Marketing in Action in Food And Beverages

Barilla - Food & Beverages - Large

Parma, Italy

Bynder helped Barilla create a single content engine for over 20 brands. Barilla used Bynder to centralize digital assets, speed... up campaign workflows, and improve brand compliance. The company achieved a 30–40% faster transcreation process for campaign assets. Customizable homepages and AI-powered search made it easier to find and reuse content. Integrations with Salsify and Contentful enabled a zero-download workflow across 40+ markets.

Read on →
 

McCormick - Food & Beverages - Large

Hunt Valley, USA

Flywheel used The Trade Desk’s in-flight measurement and Instacart’s first-party audiences to optimize McCormick’s campaign for dry recipe mix seasoning packets. Real-time data let... Flywheel exclude underperforming sites and focus on those driving sales. The campaign cut average CPMs by 24% and boosted ROAS for the featured SKU by over 300%. On May 4th, McCormick saw a 28% year-over-year sales increase and 29% unit growth on Instacart. Over one-third of shoppers in priority categories were new to the brand.

Read on →

Rowse Honey - Food & Beverages - Medium

Catalyx helped Rowse Honey find the best message for a new advertising campaign. They tested six creative ideas with consumers,... then optimized the top three. The final campaign won The DRUM Award for Social Media 2021. Rowse Honey now uses this campaign across the UK. The Screen & Enhance solution drove strong results in food and beverage marketing.

Read on →

The Content Marketing Blueprint for Better Selection Decisions in Manufacturing

 

PPG Industries - Manufacturing - Very Large

Pittsburgh, USA

ComSci helped PPG Industries improve IT cost visibility. Managers now track spending and validate charges with dashboards. The solution replaced... a legacy system, making data more accurate and easy to use. PPG uses ComSci modules for billing, demand management, and analytics. This led to better control of IT consumption and reduced overall spend.

Read on →
 

SICK AG - Manufacturing - Large

Waldkirch, Germany

SICK AG used Acrolinx to fix inconsistent language in its content. Many departments created content, causing problems when translating into... other languages. SICK set up a team and used Acrolinx as a terminology database. Now, product managers and writers check terminology for consistency. Over 19,000 terms are in the database. About 100 users rely on Acrolinx for author support.

Read on →
 

ATW - Manufacturing - Large

USA

Promoboxx helped ATW boost dealer marketing engagement. ATW used Promoboxx to support its top 100 dealers with easy, localized digital... marketing. The platform made it simple for dealers to share brand content on social media. ATW saw 75% dealer enrollment in a few months and 85% by year-end. This was the highest participation rate of any ATW partner program.

Read on →

Recent adoption and success with Content Marketing software in Automotive

 

Online Autos Marketplace - Automotive - Very Large

Taboola helped Online Autos Marketplace double its conversion rates compared to search and social channels. The company used Taboola to... promote educational content and conversion-focused landing pages. Users from Taboola spent 40% more time on the site. Over 60% of new leads came from mobile devices. The marketplace gained more qualified leads and improved user engagement.

Read on →
 

Voyah - Automotive - Large

Wuhan, China

Voyah used Readpeak to launch in Norway's electric vehicle market. They faced low brand awareness and needed to drive engagement... fast. With Dentsu X Norway, they ran native ads focused on education and social proof. The campaign delivered 29,000 visitors and 1097 hours of brand exposure. Readpeak outperformed other channels with 50% lower cost per engagement and higher scroll depth. Sales increased in December, helping Voyah meet its business goals.

Read on →

CarMax - Automotive - Very Large

Contently helped CarMax drive $56 million in content value in one year. CarMax used Contently's content marketing platform and freelance... network to scale SEO-driven content. The team created guides, rankings, and trend stories to help car shoppers. 75% of CarMax's content traffic comes from search. CarMax ranks for 1.5 million keywords worldwide. The partnership enabled high-volume, data-driven content production.

Read on →

Driving ROI and results: Understanding the Impact of Content Marketing in Insurance

 

The Orientation Company - Insurance - Small

USA

Zoomforth helped The Orientation Company improve employee engagement with benefit programs. Before Zoomforth, TOC relied on in-house teams and technical... tools that limited access. With Zoomforth, TOC quickly created branded, user-friendly benefit microsites for clients. The platform required no coding and offered strong support. This solution helped TOC win new business and deliver better experiences to employees and HR teams.

Read on →
 

Roy Snarr - Insurance - Small

USA

AdvisorStream helped Roy Snarr, a life insurance and annuity professional, grow his business. He used AdvisorStream’s weekly preformatted newsletter to... reach clients and prospects. The platform made it easy to stay in touch and build credibility. Since joining in 2017, Roy closed more business and saw real results. AdvisorStream automated outreach, saving time and boosting client engagement.

Read on →

Recent adoption and success with Content Marketing software in Computer Software

Xactly Corporation - Computer Software - Medium

San Jose, USA

Ion helped Xactly cut landing page creation time by over 85%. Xactly needed many targeted landing pages for their paid... search campaigns. Before Ion, building and approving a page took at least two weeks. With Ion, Xactly and Obility made over 50 custom landing pages, each tailored to specific ad groups. Now, new pages are ready in just 2-3 days, and actual page creation takes only 30 minutes. This speed lets Xactly quickly optimize campaigns and improve lead quality.

Read on →

Bonterra - Computer Software - Large

Influ2 helped Bonterra double win rates by shifting to contact-level advertising. Bonterra used Influ2 to target real decision-makers and align... sales and marketing. They reached 80% of buying committees and achieved a 90–95% sales handoff success rate. Campaigns drove measurable pipeline impact, including nineteen influenced opportunities and four closed-won deals. Influ2 enabled precise outreach, fast follow-up, and strong cross-team collaboration.

Read on →

Recent adoption and success with Content Marketing software in Pharmaceuticals

 

Johnson & Johnson Health Care Compliance Division - Pharmaceuticals - Very Large

New Brunswick, USA

Johnson & Johnson Health Care Compliance Division used Dot. vu to make their compliance week more engaging. They launched an...interactive year-end countdown with daily marketing games for 10 days. Over 300 visitors participated, enjoying fun activities and the chance to win awards. The project raised awareness for Operation Smile through charitable donations. Dot.vu's platform helped the team deliver a creative, on-time solution under a tight deadline.

Read on →
 

ProPharma Distribution, LLC - Pharmaceuticals - Small

Westminster, USA

Acumatica Cloud ERP helped ProPharma Distribution, a surgical pharmaceuticals distributor, replace a complex, unreliable Microsoft Dynamics setup. The new cloud-based... platform eliminated downtime and manual processes, saving $120,000 annually in IT and licensing costs. Acumatica enabled FDA Pedigree compliance and traceability, supporting ProPharma’s growth and remote access needs. The company now scales easily and manages all operations in one integrated system.

Read on →

Driving ROI and results: Understanding the Impact of Content Marketing in Events Services

A WEDDING IN PARIS - Events Services

Brojure helped A WEDDING IN PARIS showcase their event. The platform made it easy to present their work. The showcase... highlighted their services in Paris. The solution improved their event presentation. The experience was positive for the company.

Read on →

Destination Cleveland - Events Services - Medium

CrowdRiff Creators helped Destination Cleveland make short-form video content for digital marketing. The DMO wanted to reach locals, visitors, and... future residents with authentic stories. CrowdRiff Creators managed the process of finding, onboarding, and paying content creators. This made it easier for the team to get videos for platforms like TikTok, Instagram, and YouTube. The videos helped show Cleveland’s culture and made it easier for people to plan visits.

Read on →

Content Marketing in Action in Non Profit Organization Management

YWCA Toronto - Non Profit Organization Management

Advantage CSP E-Commerce helped YWCA Toronto boost community and member engagement. The platform unified information architecture and improved user experience.... Administrators now use easy content tools for better engagement. YWCA Toronto increased revenue with integrated online donations and digital services. The solution ensures accessibility compliance for all users.

Read on →

The Content Marketing Blueprint for Better Selection Decisions in Government Administration

 

A US state Department of Health - Government Administration - Large

USA

Xerox Capture & Content Services helped a US state Department of Health digitize 81 million pages of healthcare records across 189 locations. The department faced... a tight funding deadline and needed strict security for sensitive data. Xerox provided onsite and offsite imaging, an air-gapped network, and a dashboard for real-time monitoring. The project enabled full-text search, secure digital storage, and improved data access for over 3,000 employees. The department now benefits from automated workflows and better collaboration statewide.

Read on →

Driving ROI and results: Understanding the Impact of Content Marketing in Banking

 

Liechtensteiner Landesbank (LLB) - Banking - Medium

Vaduz, Liechtenstein

Liechtensteiner Landesbank used Streamchartz to build a social media wall. The bank wanted to attract new clients and employees. The... social wall shares updates on monetary policy, influencers, and job openings. Streamchartz set up social walls for both Liechtenstein and Switzerland branches. This helped LLB boost its online presence and connect with followers.

Read on →

Driving ROI and results: Understanding the Impact of Content Marketing in Management Consulting

 

GreenFlex - Management Consulting - Medium

Paris, France

GreenFlex used Limber to launch an employee advocacy program. The company wanted to boost brand awareness and generate new business... leads. Limber helped GreenFlex schedule posts, curate content, and automate sharing across employee networks. With 58 ambassadors, GreenFlex increased its visibility and credibility. Employees also improved their personal branding by sharing company content. Limber's reporting tools let GreenFlex track engagement and results.

Read on →

Content Marketing in Action in Apparel And Fashion

 

Sweaty Betty - Apparel & Fashion - Medium

London, UK

StoryStream's AI visual shopping platform helped Sweaty Betty boost average order value by 12%. The brand used shoppable community content... and video to keep shoppers engaged. Session length increased by 43% and bounce rate dropped 29%. Sweaty Betty made it easy for customers to see real people using their products. The platform's AI managed rights and tagging, letting the team scale content without extra work.

Read on →

The Latest Content Marketing Deployments delivering value in Hospitality

A leading Travel & Hospitality company - Hospitality

RAD AI creative intelligence helped a leading travel and hospitality company improve influencer marketing. The company needed to pick the... best experiences and influencers for their campaign. RAD AI used AI-based persona creation, creative strategy, and influencer selection. Before RAD AI, the company had 480K views, a 0.57% engagement rate, and 27.3K engagements. After using RAD AI, they saw 2.3M impressions, a 4.3% engagement rate, and 98K engagements. The campaign achieved about 4 times better ROI and 90% better audience alignment.

Read on →

Content Marketing in Action in Construction

Quarrix Building Products - Construction - Medium

Brandpoint’s Guaranteed Media Placement helped Quarrix Building Products reach a 240M national audience and 26. 4M in the Midwest. Quarrix...used Brandpoint to boost brand awareness and product demand with optimized content and wide media distribution. The service increased their credibility and retail distribution. Quarrix saw improved search rankings and stronger social media engagement. Amanda from Quarrix praised Brandpoint’s distribution network and content strategy.

Read on →

Recent adoption and success with Content Marketing software in Consumer Services

Worldwide - Printing Services

StoreFlow helped Worldwide manage a 40-location franchise network in Australia. Gexin customized StoreFlow with plugins and MIS integration for better... automation and storefront management. The solution improved onboarding, user experience, and operational efficiency. Worldwide now benefits from campaign automation and custom theming. These enhancements are now available to other XMPie StoreFlow users.

Read on →

Content Marketing in Action in Sports

 

Premier League - Sports - Large

London, UK

Premier League uses Imagen's media management platform to distribute over 5,000 matches. The platform lets broadcast clients search, clip, and... download match action quickly. Detailed metadata and shot lists help users find players, goals, and interviews in seconds. The system delivers broadcast-quality video files fast to a global audience. Premier League's Head of Production calls it a new standard for global content management.

Read on →

Content Marketing in Action in Information Services

Questex - Information Services - Medium

New York, USA

Questex used PathFactory’s Content Intelligence platform to shift from in-person to virtual events. They built resource hubs for each event,... making sponsor content easy to access and binge. Questex saw a 93% increase in views and a 105% lift in engagement time. The platform helped them collect more form submissions and deliver better insights to sponsors. This led to higher quality conversations with event leads.

Read on →

Driving ROI and results: Understanding the Impact of Content Marketing in Consumer Electronics

Electrolux - Consumer Electronics - Very Large

Electrolux used a rebranding strategy to improve its position in China. The company closed three factories and focused on products... for local cooking needs. They empowered local talent to lead the effort. New products had to win at least 70% of preference tests against competitors. This led to a 4.5% organic sales growth in early 2014. Electrolux showed how brand localization and product adaptation can drive success in tough markets.

Read on →

Driving ROI and results: Understanding the Impact of Content Marketing in Transportationtruckingrailroad

 

Uber Freight - Transportation/Trucking/Railroad - Large

San Francisco, USA

Uber Freight used RELAYTO to turn a static PDF about its acquisition of Transplace into an interactive investor relations presentation. The new format... uses multimedia and smooth transitions to make the information more engaging. This helps explain the impact of the acquisition in the logistics industry. The presentation is designed for investor relations and communication.

Read on →

The Content Marketing Blueprint for Better Selection Decisions in Hospital And Health Care

 

AZ Delta - Hospital & Health Care - Large

Roeselare, Belgium

StoryChief helped AZ Delta hospital manage content across over 400 press outlets. The platform streamlined workflows and improved both internal... and external communication. AZ Delta saw a 200% increase in content volume produced. Team members could access the latest content versions in one place. StoryChief made it easy to distribute news, publish doctors' magazines, and send job vacancies. Collaboration and engagement improved across all channels.

Read on →