America’s SAP Users Group (ASUG)
- Information Technology And Services
- Medium
Chicago, USA
ASUG used Bitly Assist to track podcast engagement across platforms like Buzzsprout, Apple Podcasts, and Spotify. Before Bitly, ASUG struggled... to measure which channels drove results. With Bitly, they created tagged short links and built custom dashboards for weekly and monthly reporting. Bitly Assist’s AI chat streamlined reporting, saving time and surfacing new insights. ASUG now makes data-driven decisions on content and channel strategy, improving member engagement and reporting efficiency.
Alcatel-Lucent Enterprise
- Information Technology And Services
- Large
Paris, France
Curata helped Alcatel-Lucent Enterprise boost thought leadership by launching the IT Strategist microsite. Using Curata, the team curates and publishes... 5–30 relevant articles daily, spending just 45–60 minutes on curation. This increased web traffic and made the site a go-to source for IT strategy and emerging technology content. The platform enabled easy crowdsourcing and improved editorial planning for the communications team.
Cision
- Information Technology And Services
- Large
Chicago, USA
Uberflip helped Cision organize and personalize its content library. The marketing team used Uberflip to build a resource center, making... content easier to find and share. In six months, Cision saw $5.4 million in revenue influenced. The conversion-to-demo rate increased 4x. Inbound MQLs grew 3x after launch. The sales team now shares more content and closes more deals.
Businessolver
- Information Technology And Services
- Medium
West Des Moines, USA
Businessolver used Foleon to move from in-person events to digital content during the pandemic. They published over 200 digital documents... and supported more than 50 clients. Foleon's platform helped them reach clients and employees anywhere, improving engagement and satisfaction. Businessolver won two gold awards for their digital content created with Foleon. The solution made content creation easy and scalable for their team.
Zebra Technologies
- Information Technology And Services
- Large
Lincolnshire, USA
Oracle Cloud SCM helped Zebra Technologies streamline its supply chain. Forecast accuracy improved by nearly 100%. The company automated 90%... of orders, saving 20,000 hours a year. Integration with transportation tools saved $2 million on a single order. Employee work-life balance improved, and IT costs dropped. Zebra now delivers products on time and plans to expand its cloud use.
Paycor Recruiting
- Information Technology And Services
- Medium
Cincinnati, USA
Paycor Recruiting used Tiled to enhance their digital experience. The showcase highlights how microapps can be created and shared. The... page encourages users to request a demo or submit their own microapp. No specific results or metrics are mentioned. The focus is on the creative use of Tiled's platform.
Cloudera
- Information Technology And Services
- Large
Centerline produced Cloudera Now 2022, a virtual event for IT and data professionals. The team managed all aspects, from pre-production... to post-production, including set design, graphics, and video kits. They worked on a tight timeline, using strong communication and real-time updates. The event delivered high-quality production and kept the audience engaged. Cloudera received positive feedback and glowing reviews for the event's success.
Nodored
- Information Technology And Services
- Small
Heroic Knowledge Base helped Nodored cut repetitive support tickets fast. Nodored used to answer the same questions by chat and... ticket. Their old knowledge base was hard to use and bad for SEO. With Heroic KB, customers now find answers on their own. In one week, Nodored saw 1973 knowledge base views and only 3 ticket transfers. The search engine and analytics features are key for their support team.
BytesView used its sentiment analysis solution to study public opinion on COVID-19 vaccines, focusing on Pfizer and Moderna. The team analyzed... 1 million tweets from March to April using text analysis models. They cleaned and processed the data, then applied sentiment analysis, topic labeling, and keyword extraction. The goal was to help government officials and policymakers understand public concerns. This research aimed to support better planning for mass vaccination drives.
A Fortune 500 technology company
- Information Technology And Services
- Very Large
Scoop. it Enterprise helped a Fortune 500 technology company solve content overload for its sales teams. Marketers used Scoop.it to...build over 450 content hubs for many industries and clients. The platform let them curate both company and third-party content, making it easy to share tailored resources. Sales executives accessed unique content for their markets. Built-in analytics showed what content worked best.
Driving ROI and results: Understanding the Impact of Content Marketing in Retail
The Perfume Shop
- Retail
- Large
High Wycombe, UK
The Perfume Shop used Dot. vu to launch a Love Calculator campaign before the royal wedding. The interactive calculator let...customers enter names to get a love score and product recommendations. Over 300 visitors engaged with the experience in just 10 days. The campaign entertained shoppers and promoted selected products. Customers could share results on Facebook, boosting campaign reach.
Movable Ink helped My Jewellery boost conversion rates by 56% and click rates by 32% with automated, personalized email content. The team used... behavioral, location, and weather data to tailor product recommendations and dynamic banners. Interactive surveys in newsletters increased click rates by 28% and conversions by 255%. My Jewellery reduced production time and improved customer engagement with real-time, relevant messaging. The solution enabled more creative freedom and efficient marketing.
Room & Board used BL. INK link management to track every customer interaction. They integrated QR codes and shortened URLs...into marketing materials. This helped them analyze which campaigns led to purchases. BL.INK automated link creation and fixed broken links in real time. Room & Board saved 7% of their digital ad budget. The marketing team gained credibility with precise attribution data.
Leroy Merlin used InAppStory to boost engagement in its retail app across France, Poland, and Italy. In France, stories improved... service clarity and loyalty program understanding, with read rates up to 69% and CTRs as high as 1.85%. In Poland, short, value-driven stories drove the highest click-through rates, peaking at 9% during promotions. Italy saw strong seasonal engagement, with daily click conversion rates reaching 30.2%. Stories helped users navigate complex categories, discover products, and respond to promotions, making the app more dynamic and user-friendly.
Brax helped The Scented Market, a Vancouver-based handmade candle retailer, boost sales during a post-holiday slump. The campaign used a... single offer: free shipping for orders over $150. Brax created a dedicated landing page, integrated Shopify checkout, and ran targeted Facebook and Instagram ads. The campaign also included six promotional emails. In 32 days, The Scented Market generated over $34,000 in sales from this strategy.
ONI Global used Fastr to cut digital content production time and costs by 50%. The marketing team now creates interactive... experiences without needing developers. Fastr helped ONI Global launch digital content across multiple sites quickly. The platform made it easier for teams to manage and publish content. ONI Global improved efficiency and empowered their marketing staff.
ONI Global used Fastr to cut digital content production time and costs by 50%. The marketing team now creates interactive... experiences without needing developers. Fastr helped ONI Global launch digital content across multiple sites quickly. The platform made it easier for teams to manage and publish content. ONI Global improved efficiency and empowered their marketing staff.
Lytho digital asset management helped Sun & Ski Sports deliver campaigns 25% faster. The platform's automation let junior staff handle... more requests, saving operational costs. Centralized asset management improved workflow and reduced creative revisions. Lytho enabled better compliance and brand consistency for retail marketing teams. Over 600 in-house agency teams trust Lytho for creative operations.
Local Measure and Amazon Connect helped Coco Republic move from a legacy contact center to a cloud-based solution. The company needed... to support omnichannel retail and deliver luxury customer experiences. The new system removed licensing limits and cut costs. Coco Republic can now scale, innovate, and personalize service for every customer. The solution supports flexible agent locations and future channel expansion.
VITRO and PDi
- Marketing And Advertising
- Medium
San Diego, USA
DISQO’s Brand Lift solution measured a CTV ad campaign for an energy drink brand, managed by VITRO and PDi. The campaign used... AI targeting to reach active adults aged 18-29, focusing on women. The brand saw an 8x lift in aided awareness and a 2.4x increase in purchase intent. AI-driven strategies and CTV ads helped the brand stand out in a crowded market. DISQO provided actionable insights to optimize ad performance.
Epsilon used nDash to scale content creation for its PeopleCloud product suite. The company needed to build a strong content... marketing discipline to support complex products across many industries. Epsilon hired freelance writers through nDash to quickly build and refresh its Resource Center. This approach let their in-house team focus on new content while freelancers updated existing materials. nDash gave Epsilon the flexibility and scale needed to support its marketing goals.
Readpeak's automatic pacing helped ROAS-Schweiz cut cost per click by 15%. The team ran a controlled A/B test using identical... campaigns, changing only the pacing strategy. Automatic pacing used real-time bid optimization to target high-performing inventory. This led to a 23% higher click-through rate and over three times more conversions. Traffic quality improved, showing more product interest and higher purchase intent.
Flockler helped Trak. io automate sponsorship proof by capturing and surfacing social posts for sports teams and agencies. Trak.io eliminated...manual screenshots and spreadsheets, saving engineering time and reducing onboarding friction. Flockler's API enabled instant access to post visuals and metadata, with no need for social login credentials. The partnership allowed Trak.io to scale across thousands of posts and rights holders. Trak.io now builds AI-powered sponsorship verification on top of Flockler's data.
MakeStoryboard helped Alex G. , CEO in marketing and advertising, build and edit storyboards quickly. The tool made it easy...to rearrange scenes and images. Alex liked the core features and the choice of export formats and layouts. He said it saved him hours of work. The software is intuitive and fast to use.
Verblio helped Tuff, a growth marketing agency, save 61 percent on content production costs. Tuff struggled with finding and onboarding... specialized freelancers, which delayed client projects and increased costs. By switching to Verblio's blog writing services, Tuff accessed a wide pool of expert writers, improved turnaround times, and maintained high content quality. Tuff now delivers faster results to clients and scales content production without bandwidth issues.
Pitchbox helped TypeA Media save 400 billable hours by automating outreach and reporting. The agency used Pitchbox for PR, link... building, and influencer outreach. Pitchbox's analytics and workflow tools improved transparency and productivity. The platform enabled TypeA Media to scale campaigns and deliver better results for clients. Excellent onboarding and support contributed to their success.
Shorthand helps Harpoon, a London-based digital agency, create engaging visual stories for clients like Honda and the European Council. Harpoon uses Shorthand... to build immersive, interactive content without relying on developers. The platform gives journalists control and flexibility in digital storytelling. Harpoon produced acclaimed projects like the Blue Cookbook and Stronger Together using Shorthand. The agency values Shorthand's continual development and creative possibilities.
Thrive Suite helped Nataliya Rey, a professional sales funnel builder, create high-converting sales and lead generation funnels for herself and her clients. She switched to... Thrive Suite after finding other website builders slow and clunky. Thrive Suite's tools made it easy for her to build landing pages and sales funnels quickly. Nataliya now uses Thrive Suite exclusively for her business and recommends it to other solopreneurs. She highlights its conversion-focused templates and all-in-one toolkit for online marketing success.
Wirecutter used Ahrefs to boost its affiliate marketing success. The site drives nearly 12 million organic search clicks monthly. Wirecutter... stands out by sending strong E-A-T signals, providing a great user experience, and leveraging category pages for SEO. Regularly updating content led to 2.8 million more organic visits year-over-year. These strategies helped Wirecutter become a leader in affiliate content and SEO.
Content Science helped Wiley create a new content strategy. Wiley wanted to engage users and show a modern brand. Content... Science analyzed Wiley’s goals, users, and content. They gave Wiley a clear plan and roadmap. Wiley’s teams now work together better. The new strategy helps Wiley connect with more users.
Russmedia used Vev's interactive content platform to create "Story Premium" ads. These ads led to 15 times more readers and... 43 times higher engagement than traditional formats. Russmedia also saw a 14 times higher click-through rate. Advertisers returned for more campaigns due to strong results. Vev helped Russmedia deliver immersive, multimedia stories quickly and at scale.
Taboola Feed helped YourLifeChoices boost revenue by 80%. The platform doubled their click-through rate. Over 230,000 email subscribers are now... monetized with Taboola’s newsletter integration. YourLifeChoices used Taboola Feed to keep users engaged after reading articles. Taboola’s Mailbridge integration increased newsletter revenue. The team praised Taboola’s account management service.
National Daily Newspaper (Brazil)
- Publishing
- Large
Brazil
Chartbeat helped a leading Brazilian newspaper boost revenue by 15% year-over-year. The newsroom used real-time data to improve headline performance... and reader engagement. Analyst productivity rose by up to 40%, while editors and writers saw a 25% increase. Chartbeat insights enabled more effective sponsored events and higher subscription revenue. The paper maintained its top readership and grew digital engagement.
3D Issue helped Shutter Magazine move from print to a true digital magazine. The team needed a platform that could... handle rich multimedia, not just duplicate print. Competing solutions failed to integrate video and multimedia smoothly. With 3D Issue, staff created digital publications in hours instead of a week. The magazine now features interactive ads and multimedia, attracting 89,000 subscribers and advertisers.
SewSew Def used Joomag to move from print to digital publishing. The magazine added interactive content to attract more readers.... In the first month, SewSew Def reached an international audience. The digital format helped them grow beyond a typical sewing magazine. Joomag made it easy to customize and distribute their publication globally.
Vi i villa wanted to give their readers more relevant articles and good advertisements. They worked with Strossle to show... the right content and ads to their audience. Strossle helped them earn more ad revenue. Vi i villa liked that Strossle created new features for more revenue and better article distribution. The CEO said Strossle is a great partner for their needs.
The Latest Content Marketing Deployments delivering value in Consumer Goods
Animal
- Consumer Goods
- Medium
New Brunswick, USA
Animal used PickFu to test new creative images for its Amazon listings. Mindful Goods redesigned all product visuals and validated... each version with PickFu's consumer panel. After relaunching, Animal saw a 719% increase in sales in six weeks. Conversion rates rose by 11% and page views grew by 707%. The improvements came from better images, not from ads or price changes.
Skincare Products Company
- Consumer Goods
- Large
San Francisco, USA
Quark Docurated helped a leading skincare products company in San Francisco support 100,000 sales consultants. The platform enabled consultants to... onboard 25% faster and reduced sales support calls by 71%. With an intuitive interface, consultants could quickly find and share product information. 98% of event attendees reported a positive, personalized experience. Management gained full visibility into content usage and customer interactions.
Cerkl Broadcast helped Church & Dwight transform its employee engagement strategy. The company faced overwhelming email volumes and low engagement.... Cerkl Broadcast streamlined communications with news digests, dynamic segmentation, and personalization. Open rates improved to 52% for news digests and 59.1% for email blasts. The engagement team now uses analytics to refine messaging and save time. Employees receive fewer, more relevant emails, boosting overall engagement.
A major CPG condiment brand
- Consumer Goods
- Large
inPowered AI used a custom AI model to help a major CPG condiment brand cut CPMs by up to 69%. The brand wanted... to reach more consumers for less money across video and display ads. inPowered AI trained its model on past campaign data and used real-time signals to pick the best ad impressions. The solution ran in Index Exchange and kept campaigns privacy-compliant. The brand saw big cost savings and better reach with sell-side AI decisioning.
ShareRoot helped a leading CPG brand grow its Pinterest followers by over 40%. The brand ran a contest that received... more than 9 times the expected number of entries. Over 9,000 contest entry pins were repinned. The average contest board had more than 13 pins. Each day, the contest brought in over 40 new entries and followers.
a Dallas-based luxury appliance reseller
- Consumer Goods
Distribion used Prospect Finder for targeted email marketing. The client, a Dallas-based luxury appliance reseller, saw double the open and... click through rates. The three-step approach focused on audience targeting. Email specialists managed the campaign. Results showed strong improvement in email engagement.
Paper and Packaging Board (P+PB)
- Consumer Goods
- Large
Wyng Experiences helped the Paper and Packaging Board boost engagement with interactive marketing campaigns. P+PB used quizzes, sweepstakes, and games... to educate both consumers and industry workers about paper's benefits. Their "Are You a Papertarian?" quiz saw over 400,000 sessions and campaign articles reached a 7.9% engagement rate. A B2B sweepstakes tripled landing page visit goals and exceeded contest entry targets. P+PB values Wyng for its flexibility, collaboration, and ability to drive measurable results.
The Content Marketing Blueprint for Better Selection Decisions in Education
Universidade do Chile
- Education
- Very Large
Santiago, Chile
Genially was integrated with the Universidade do Chile's Open edX platform to boost student engagement. The university faced low interaction... with static digital content like PDFs and videos. Genially enabled the creation of interactive materials, quizzes, and real-time updates, making learning more dynamic. Over 100 active accounts now use Genially, with plans to reach 250 by 2025. Teachers saw higher student participation and easier progress tracking, transforming digital education at the university.
Magoosh used Topic to optimize four blog posts for SEO. The content team wanted to make their study resources easier... to find on Google. Topic helped them streamline keyword research and content scoping. After using Topic, Magoosh saw a 180% year-over-year increase in new users on optimized pages. One post gained over 300% more new users and 70 page-one keywords. Topic is now a key part of their content process.
Kitaboo helped Aviation Supplies & Academics automate digital content delivery for aviation training. Manual distribution caused delays and inefficiencies. Kitaboo... enabled fast digital distribution of eBooks and resources, cutting delivery times. Real-time updates and CMS integration kept materials current and accurate. Over 5,000 new users joined in one year. Interactive features improved student engagement and learning outcomes.
Driving ROI and results: Understanding the Impact of Content Marketing in Entertainment
Fox Sports Australia
- Entertainment
- Large
Arena Live Blog and Live Chat helped Fox Sports Australia boost fan engagement by 64%. Fox Sports used Arena to... add real-time chat, polls, and reactions to live sports coverage. This increased session times and return rates as fans interacted during matches. Arena's platform handled over 3 million page views per month with reliable uptime. Custom branding kept the Fox Sports look and feel consistent.
Arena Live Blog and Live Chat helped Fox Sports Australia boost fan engagement by 64%. Fox Sports used Arena to... add real-time chat, polls, and reactions to live sports coverage. This increased session times and return rates as fans interacted during matches. Arena's platform handled over 3 million page views per month with reliable uptime. Custom branding kept the Fox Sports look and feel consistent.
ShareThis helped a leading ticket marketplace reach niche audiences for sports and music events. The company used ShareThis custom audience... segments built from billions of data points. They targeted fans of NBA, MLB, and music festivals with precise messaging. The campaign cut cost per acquisition by up to 35% for sports fans and 50% for music festival fans. ShareThis data drove higher ticket sales and brand awareness at half the expected cost.
Flywheel used The Trade Desk’s in-flight measurement and Instacart’s first-party audiences to optimize McCormick’s campaign for dry recipe mix seasoning packets. Real-time data let... Flywheel exclude underperforming sites and focus on those driving sales. The campaign cut average CPMs by 24% and boosted ROAS for the featured SKU by over 300%. On May 4th, McCormick saw a 28% year-over-year sales increase and 29% unit growth on Instacart. Over one-third of shoppers in priority categories were new to the brand.
Catalyx helped Rowse Honey find the best message for a new advertising campaign. They tested six creative ideas with consumers,... then optimized the top three. The final campaign won The DRUM Award for Social Media 2021. Rowse Honey now uses this campaign across the UK. The Screen & Enhance solution drove strong results in food and beverage marketing.
Social Native Pro Creators™ helped Nespresso USA boost awareness for their Barista Machine and Vertuo System on Pinterest. Nespresso used Social... Native’s edited service to create Pinterest-optimized video and image pins. The campaign achieved a 19% higher interaction rate per conversion and a 6.5% lift in ad recall. Pin awareness rose by up to 6.8 points, and aided brand awareness increased by up to 6.4 points. Brand favorability also improved, showing strong results for paid social ad content.
The Content Marketing Blueprint for Better Selection Decisions in Financial Services
Independent Financial Advisors
- Financial Services
- Small
London, UK
Independent Financial Advisors in London used Tapstone. com to improve their finance operations. The case study highlights their experience in...2017. The company aimed to enhance workflow and client service. The solution focused on better financial management. Results and specific metrics are not provided in the content.
Noosh Content Marketing Platform helped a global financial institution after a major merger. The company needed to unify content marketing,... boost team productivity, and cut marketing material costs. Noosh streamlined workflows, improved reporting, and enabled better collaboration. In the first year, the company reduced expenses by nearly $15 million. The platform also increased team efficiency and supported rebranding efforts across many locations.
Pageflex helped a financial advisor in the financial services industry solve compliance and branding challenges. The advisor needed to market... services in a personal way but faced delays and risks when creating marketing collateral. Pageflex enabled the company’s field marketing teams and distributed sales force to create compliant, branded materials quickly. This improved marketing speed and reduced compliance violations.
Anibis used Besedo’s AI moderation to automate 94% of listing reviews with 99. 8% accuracy. Before, only 10% of listings...were checked manually. Now, 100% of listings are moderated before going live. Fraudulent listings blocked upfront rose from 15% to 85%. The solution scaled with Anibis’s growth, improving safety and trust for over 11 million monthly visitors.
Outbrain used Opinion Stage personality quizzes to replace traditional surveys for brand lift research. The quizzes measured brand recall, consideration,... and attributes, making campaign evaluation more engaging. Outbrain saw a 23% lift in brand associations for a major auto manufacturer. Participation rates reached 70%, with 81% completion. This approach lowered costs and improved data quality for global campaigns.
WordPress. com wanted to help people find answers to website questions on YouTube. Skyword worked with copywriters and animators to...make a 30-episode video series. Each video is one minute long and explains a website topic simply. The top video, "How to Pick the Right Website Host," got over 50,000 organic views. The best videos are now being translated into four languages for global reach.
Driving ROI and results: Understanding the Impact of Content Marketing in Events Services
World Economic Forum
- Events Services
- Large
Geneva, Switzerland
RELAYTO powers the World Economic Forum’s content hub. The platform brings together finance and global event insights in one place.... Stakeholders and decision-makers use it to access updates and resources. The hub features dynamic content and easy navigation. It helps the Forum share trends and foster collaboration. This supports the Forum’s mission to address global challenges.
Brojure helped A WEDDING IN PARIS showcase their event. The platform made it easy to present their work. The showcase... highlighted their services in Paris. The solution improved their event presentation. The experience was positive for the company.
CrowdRiff Creators helped Destination Cleveland make short-form video content for digital marketing. The DMO wanted to reach locals, visitors, and... future residents with authentic stories. CrowdRiff Creators managed the process of finding, onboarding, and paying content creators. This made it easier for the team to get videos for platforms like TikTok, Instagram, and YouTube. The videos helped show Cleveland’s culture and made it easier for people to plan visits.
Recent adoption and success with Content Marketing software in Insurance
The Orientation Company
- Insurance
- Small
USA
Zoomforth helped The Orientation Company improve employee engagement with benefit programs. Before Zoomforth, TOC relied on in-house teams and technical... tools that limited access. With Zoomforth, TOC quickly created branded, user-friendly benefit microsites for clients. The platform required no coding and offered strong support. This solution helped TOC win new business and deliver better experiences to employees and HR teams.
AdvisorStream helped Roy Snarr, a life insurance and annuity professional, grow his business. He used AdvisorStream’s weekly preformatted newsletter to... reach clients and prospects. The platform made it easy to stay in touch and build credibility. Since joining in 2017, Roy closed more business and saw real results. AdvisorStream automated outreach, saving time and boosting client engagement.
Community Union
- Non Profit Organization Management
- Medium
London, UK
Community Union used React & Share to collect direct feedback from its members. The tool helped the team quickly identify... which articles worked and which did not. Onboarding was fast, with the content team using the dashboard in minutes. Automated reports ranked blogs by engagement and guided writers to improve content. This led to a strong increase in positive customer satisfaction from web content.
Advantage CSP E-Commerce helped YWCA Toronto boost community and member engagement. The platform unified information architecture and improved user experience.... Administrators now use easy content tools for better engagement. YWCA Toronto increased revenue with integrated online donations and digital services. The solution ensures accessibility compliance for all users.
SurveyMonkey helped YES Communities boost employee retention by 500%. The company switched from Qualtrics to SurveyMonkey for easier, more actionable... employee feedback. SurveyMonkey enabled YES to collect candid insights through exit surveys, engagement surveys, and onboarding feedback. Survey completion rates jumped from 60% to 93%. YES used these insights to improve job descriptions, training, and benefits, leading to longer employee tenure.
WriterAccess helped Movoto create over 6,500 content assets in just 4 months. The managed service solution built a team of... 100+ specialized writers for local real estate content. API tools published approved articles directly to Movoto’s portal. This content strategy drove more than 200 million home views in 2018. Movoto quickly scaled its SEO and content marketing to dominate real estate search.
Vermont Judiciary
- Government Administration
- Medium
Montpelier, USA
Xerox IT Solutions helped the Vermont Judiciary modernize its network. The new system increased network capacity by 50 times and... cut costs by 10%. The Judiciary achieved 100% uptime and reduced network restoration from weeks to three hours. Microsoft Intune cut device setup time by 75%. Data center costs dropped by 25% after moving to a new hypervisor. The solution enabled secure, hybrid court operations for Vermont's courts.
Three Rivers Park District
- Government Administration
- Medium
Minneapolis, USA
Three Rivers Park District used Rebrandly to manage QR code links across 30,000 acres and 25 parks. The solution helped... avoid replacing over 300 signs and enabled tracking of more than 1 million scans in a year. Staff updated hundreds of URLs instantly, saving time and money. Rebrandly's integrations let teams automate workflows and keep digital resources current. Visitor experience improved with easy access to park info and remote payment options.
Mog and Dog Travels used Travelpayouts to grow their travel blog. Sasha and Vincent focused on SEO, affiliate links, and... helpful travel content. They quit other jobs to work on the blog full-time. They earned nearly €3,000 in affiliate revenue in one month. Their strategy included keyword research, updating old posts, and diversifying content topics.
InfoStream Solutions needed to create high-quality content for clients in many industries. Their in-house writers could not cover every industry,... which caused delays and lost credibility. They tried freelancer platforms but found them time-consuming. InfoStream started using WriterAccess and its Managed Services in January 2020. This helped them find specialized writers quickly and improved quality control. Since then, they have placed over 2,200 orders and now provide reliable writing and SEO services for their clients.
Driving ROI and results: Understanding the Impact of Content Marketing in Media Production
BuzzFeed
- Media Production
- Large
New York, USA
BuzzFeed used digital content and viral quizzes to grow a global audience of 650 million. They started with trending content... and memes, then expanded into investigative journalism and video production. BuzzFeed launched Tasty, a top Facebook video brand, and created branded cookware sold at Walmart. Their viral quizzes reached over 41 million views. BuzzFeed partnered with major brands like CNN and Warner Bros to diversify content and revenue.
Superdesk helped STT give clients real-time visibility into news planning. STT needed to make its newsroom content plans more accessible... for customers. Sourcefabric worked with STT to adapt Superdesk, adding features for better workflow and transparency. The new system lets clients see what news is coming, so they can plan ahead. The project improved collaboration and won a Stars4Media award.
The Content Marketing Blueprint for Better Selection Decisions in Apparel And Fashion
Sweaty Betty
- Apparel & Fashion
- Medium
London, UK
StoryStream's AI visual shopping platform helped Sweaty Betty boost average order value by 12%. The brand used shoppable community content... and video to keep shoppers engaged. Session length increased by 43% and bounce rate dropped 29%. Sweaty Betty made it easy for customers to see real people using their products. The platform's AI managed rights and tagging, letting the team scale content without extra work.
KudaniCloud helped Great Look Ladies start with online marketing. The tool made it easy to share content on different channels.... The founder, a former fashion designer, learned the value of content marketing. She now guides women worldwide to develop their personal style. KudaniCloud made online marketing simple for a newcomer.
The Content Marketing Blueprint for Better Selection Decisions in Manufacturing
CLAAS
- Manufacturing
- Large
Harsewinkel, Germany
CLAAS used Acrolinx to manage terminology for content written in German, English, and French. The company needed consistent language for... translation into over 30 languages. Acrolinx helped CLAAS clean up and maintain terminology across teams. 60 technical documentation users and 10 marketing users rely on the system. CLAAS now ensures high-quality, consistent translations for global markets.
Promoboxx helped ATW boost dealer marketing engagement. ATW used Promoboxx to support its top 100 dealers with easy, localized digital... marketing. The platform made it simple for dealers to share brand content on social media. ATW saw 75% dealer enrollment in a few months and 85% by year-end. This was the highest participation rate of any ATW partner program.
The Content Marketing Blueprint for Better Selection Decisions in Automotive
AAA Northeast
- Automotive
- Large
Providence, USA
Panviva helped AAA Northeast fix knowledge management problems after several mergers. The company had many disconnected sources for policies and... procedures. Panviva created a single place for all information. This made it easier for agents to find answers and reduced training time by half. Agents now solve more problems on the first call and give members a better experience.
Contently helped CarMax drive $56 million in content value in one year. CarMax used Contently's content marketing platform and freelance... network to scale SEO-driven content. The team created guides, rankings, and trend stories to help car shoppers. 75% of CarMax's content traffic comes from search. CarMax ranks for 1.5 million keywords worldwide. The partnership enabled high-volume, data-driven content production.
The Content Marketing Blueprint for Better Selection Decisions in Computer Software
Bonterra
- Computer Software
- Large
Influ2 helped Bonterra double win rates by shifting to contact-level advertising. Bonterra used Influ2 to target real decision-makers and align... sales and marketing. They reached 80% of buying committees and achieved a 90–95% sales handoff success rate. Campaigns drove measurable pipeline impact, including nineteen influenced opportunities and four closed-won deals. Influ2 enabled precise outreach, fast follow-up, and strong cross-team collaboration.
Driving ROI and results: Understanding the Impact of Content Marketing in Banking
Liechtensteiner Landesbank (LLB)
- Banking
- Medium
Vaduz, Liechtenstein
Liechtensteiner Landesbank used Streamchartz to build a social media wall. The bank wanted to attract new clients and employees. The... social wall shares updates on monetary policy, influencers, and job openings. Streamchartz set up social walls for both Liechtenstein and Switzerland branches. This helped LLB boost its online presence and connect with followers.
The Latest Content Marketing Deployments delivering value in Telecommunications
Vodafone
- Telecommunications
- Very Large
London, UK
Bynder helped Vodafone launch a premium digital asset management (DAM) portal for 93,000 employees. Vodafone needed a single platform to... manage brand content and support global campaigns. Bynder's DAM solution enabled fast access to brand assets, advanced AI search, and integration with Vodafone's martech tools. The platform improved brand consistency and sped up campaign launches. Vodafone saw strong adoption and increased efficiency across teams.
Pepper Content helped Network18 boost its blog page views to over 100,000. The platform streamlined content creation, cutting turnaround time... by 80%. Network18 saw a 3x increase in page session time. Pepper Content's tools improved project management and communication. The partnership raised content quality and audience engagement for Network18.
Driving ROI and results: Understanding the Impact of Content Marketing in Hospitality
A leading Travel & Hospitality company
- Hospitality
RAD AI creative intelligence helped a leading travel and hospitality company improve influencer marketing. The company needed to pick the... best experiences and influencers for their campaign. RAD AI used AI-based persona creation, creative strategy, and influencer selection. Before RAD AI, the company had 480K views, a 0.57% engagement rate, and 27.3K engagements. After using RAD AI, they saw 2.3M impressions, a 4.3% engagement rate, and 98K engagements. The campaign achieved about 4 times better ROI and 90% better audience alignment.
The Latest Content Marketing Deployments delivering value in Construction
Quarrix Building Products
- Construction
- Medium
Brandpoint’s Guaranteed Media Placement helped Quarrix Building Products reach a 240M national audience and 26. 4M in the Midwest. Quarrix...used Brandpoint to boost brand awareness and product demand with optimized content and wide media distribution. The service increased their credibility and retail distribution. Quarrix saw improved search rankings and stronger social media engagement. Amanda from Quarrix praised Brandpoint’s distribution network and content strategy.
Driving ROI and results: Understanding the Impact of Content Marketing in Consumer Services
Worldwide
- Printing Services
StoreFlow helped Worldwide manage a 40-location franchise network in Australia. Gexin customized StoreFlow with plugins and MIS integration for better... automation and storefront management. The solution improved onboarding, user experience, and operational efficiency. Worldwide now benefits from campaign automation and custom theming. These enhancements are now available to other XMPie StoreFlow users.
Premier League uses Imagen's media management platform to distribute over 5,000 matches. The platform lets broadcast clients search, clip, and... download match action quickly. Detailed metadata and shot lists help users find players, goals, and interviews in seconds. The system delivers broadcast-quality video files fast to a global audience. Premier League's Head of Production calls it a new standard for global content management.
Questex used PathFactory’s Content Intelligence platform to shift from in-person to virtual events. They built resource hubs for each event,... making sponsor content easy to access and binge. Questex saw a 93% increase in views and a 105% lift in engagement time. The platform helped them collect more form submissions and deliver better insights to sponsors. This led to higher quality conversations with event leads.
The Latest Content Marketing Deployments delivering value in Pharmaceuticals
ProPharma Distribution, LLC
- Pharmaceuticals
- Small
Westminster, USA
Acumatica Cloud ERP helped ProPharma Distribution, a surgical pharmaceuticals distributor, replace a complex, unreliable Microsoft Dynamics setup. The new cloud-based... platform eliminated downtime and manual processes, saving $120,000 annually in IT and licensing costs. Acumatica enabled FDA Pedigree compliance and traceability, supporting ProPharma’s growth and remote access needs. The company now scales easily and manages all operations in one integrated system.
Recent adoption and success with Content Marketing software in Legal Services
Howard Kennedy
- Legal Services
- Large
Passle helped Howard Kennedy boost content creation by making it easy for lawyers to share insights online. Before Passle, busy... schedules delayed articles and missed key moments. Now, lawyers create regular newsletters and share opinions on social media. The firm saw a big change in lawyer engagement and business development. Their content has been shared over 3,500 times, raising both firm and individual profiles.
The Content Marketing Blueprint for Better Selection Decisions in Consumer Electronics
TORRAS
- Consumer Electronics
- Medium
Shenzhen, China
TORRAS used Outbrain to boost its e-commerce growth in Germany and Japan. The company wanted to reach high-value users for... its tech accessories. Outbrain's bid automation and Carousel format helped TORRAS target users likely to buy. This approach improved conversion rates and cut CPA by 90% compared to social channels. TORRAS achieved a 230% ROI from the campaign.
StoryChief helped SecQube, a UK cybersecurity startup, grow website traffic nearly 10x. Using William AI, SecQube creates blog and social... content in 30 minutes, down from 8 hours. The AI was trained to match SecQube's voice, making posts accurate and on-brand. SecQube did not need to hire writers or expand its team. Most visited pages are now AI-written blogs, driving new leads from both search and AI discovery.
Ramsay Santé
- Hospital & Health Care
- Very Large
Paris, France
Ramsay Santé used Limber to boost its employee advocacy and content marketing. The company wanted to involve all employees and... facilities in a coordinated social media strategy. Limber helped Ramsay Santé increase content visibility and unite staff around company values. In 18 months, employees shared over 1,000 pieces of content, resulting in 8,800+ social shares and 48,800+ clicks. Limber's analytics, content walls, and leaderboard features supported these results.