Vue.ai
- Information Technology And Services
- Medium
Mountain View, USA
Vue. ai used Recotap’s ABM platform to target over 1,000 fashion and furniture retail accounts. They faced stalled top-of-funnel prospects...and shrinking revenue. By switching to Recotap’s signal-driven, multi-stage ABM strategy, they defined ICPs, ran personalized LinkedIn campaigns, and refreshed segments based on engagement. This approach grew ABM’s pipeline contribution to 60%, boosted CTR to 6%, and helped close a $1M deal. A single-person team achieved these results using Recotap’s automation tools.
Virta
- Information Technology And Services
- Medium
Helsinki, Finland
Virta used N. Rich to boost enterprise demand generation across Europe. They needed to identify high-potential accounts and prove marketing’s...impact on revenue. N.Rich enabled precise account targeting and intent-driven ABM campaigns. Virta generated €13 million in pipeline and €1.3 million in closed sales. Account-to-opportunity conversion improved by 10X and win rates by 6X.
UserGems
- Information Technology And Services
- Small
San Francisco, USA
UserGems used Postal to boost their email engagement. They achieved a 90% email open rate and a 30% reply rate.... Postal helped UserGems increase their sales accepted pipeline by 50%. They used targeted ads with incentives to drive these results. The case shows how Postal supports sales and marketing teams with better outreach.
Workday
- Information Technology And Services
- Very Large
Pleasanton, USA
Workday used Integrate’s Demandbase integration to automate account-list activation. Before, the team spent many hours managing lists by hand and... updating spreadsheets. With the integration, Workday now syncs Demandbase account signals directly into Integrate. This saves 10–15 hours per account list every month. Campaign targeting is more accurate, and manual work is reduced.
Genesys
- Information Technology And Services
- Large
Daly City, USA
Genesys used Madison Logic to improve its account-based marketing. The team wanted to reach target accounts with content that matched... each stage of the funnel. Madison Logic provided global, scalable ABM content syndication and intent data. Genesys captured more unique leads and sourced new opportunities in less than six months. The partnership helped Genesys drive marketing ROI and plan for deeper ABM strategies.
Pax8
- Information Technology And Services
- Medium
Greenwood Village, USA
Pax8 used Enlyft and Microsoft CloudAscent Data Escrow to boost their OneCloud program. The solution helped Pax8 accelerate sales and... marketing efforts. Enlyft provided sales intelligence and account targeting. This partnership supported Pax8’s cloud growth strategy. The case highlights the value of data-driven sales enablement.
RingCentral
- Information Technology And Services
- Large
ConnectAndSell Lightning helped RingCentral boost sales conversations. Their lead qualification team saw up to 1,000 dials and over 50 conversations... a day, a 10x increase in output. The platform improved both the quantity and quality of sales calls. OutboundOnDemand let RingCentral test campaigns fast and handle spikes in lead volume. Metrics from ConnectAndSell made it easy to set targets and coach sales reps. RingCentral gained more pipeline and revenue using ConnectAndSell's sales acceleration tools.
Bilin helped 7SIGNAL improve lead quality using its intent data platform. 7SIGNAL switched from a major data vendor to Bilin... after seeing better results at a lower cost. Bilin's open network and data sourcing methods provided more relevant leads. 7SIGNAL used both first and third party data to validate contacts and interests. The company found Bilin's keywords useful for starting conversations with prospects. Bilin's affordability allowed 7SIGNAL to be cost effective without losing quality or support.
B2B SaaS provider targeting local business market
- Information Technology And Services
- Medium
Kwanzoo enabled a B2B SaaS provider to optimize local business outreach. Over three months, systematic testing of three data sources... led to 25 sales qualified leads from 5,000+ targets. The offline database outperformed others, achieving a 1.7% no-reply rate and 1% positive reply rate. Reliable contact data, not messaging, proved key to campaign success. Cost-benefit analysis showed the offline database as the most effective solution.
Driving ROI and results: Understanding the Impact of Account Based Marketing in Computer Software
Infogain
- Computer Software
TYASuite procurement software helped Infogain solve key procurement challenges. Infogain struggled with manual invoice approvals, ad-hoc requisitions, and no digital... vendor onboarding. TYASuite provided an all-in-one platform for vendor management, purchase requisitions, and automated approvals. Infogain replaced manual processes with digital workflows and auto reminders. The company now uses automated 3-way matching and digital purchase requisitions.
Foundry and Lenovo launched 'Late Night I. T.', a talk show about smart information technology. The campaign aimed to shift...Lenovo's image from a PC maker to a full technology solutions provider. The show featured top tech minds and offered new perspectives on I.T. topics. It attracted over 195+ page views and made I.T. conversations more engaging and entertaining. Lenovo credits the partnership with CIO for the program's success.
an innovative postal software company
- Computer Software
CI Radar helped a postal software company track competitors. The company had a small product team and struggled to keep... up with market changes. CI Radar provided daily digests and automated competitor tracking. The team saved time and gained better market insight. They now respond faster to market events and feel more prepared.
Influ2 helped Bonterra double win rates by shifting to contact-level advertising. Bonterra used Influ2 to target real decision-makers and align... sales and marketing. They reached 80% of buying committees and achieved a 90–95% sales handoff success rate. Campaigns drove measurable pipeline impact, including nineteen influenced opportunities and four closed-won deals. Influ2 enabled precise outreach, fast follow-up, and strong cross-team collaboration.
AdDaptive helped a B2B software company use its ad tech solutions to drive conversions. The company wanted to reach users... who had already engaged with their ads. AdDaptive delivered 12 million impressions and over 1,000 conversions in a two-month campaign. The process was smooth, with clear communication and ongoing optimization. All KPIs were exceeded, leading to more successful campaigns together.
Driving ROI and results: Understanding the Impact of Account Based Marketing in Retail
Zoe Lev Jewelry
- Retail
- Small
Los Angeles, USA
AdRoll helped Zoe Lev Jewelry boost sales and achieve a 4x return on ad spend. The company used AdRoll’s retargeting,... social media ads, and analytics to reconnect with shoppers who abandoned carts. With AdRoll’s Shopify integration and A/B testing, Zoe Lev improved customer acquisition and reduced time spent reaching new buyers. The brand consistently surpassed ROAS targets and expanded its customer base using advanced marketing strategies.
Wicked Reports helped Modern Office Furniture catch $56,000 in misallocated ad spend. The team used click-based attribution to see which... ads brought in new customers versus repeat buyers. They combined all marketing channels into one clear view. This let them stop trusting inflated platform numbers. Now, they make spend decisions based on real customer growth, not just platform-reported ROAS.
Rockerbox helped Rebag scale TikTok ad spend by over 100% year-over-year. Rebag used Rockerbox's deterministic attribution and direct TikTok integration... to measure true channel performance. This gave the team confidence to invest more in TikTok, matching Meta's spend. Rockerbox's centralized reporting and warehousing integration enabled daily LTV to CAC tracking. Executive teams used these insights to guide disciplined, data-driven marketing growth.
MiQ used Bombora digital audiences to add CTV to B2B media campaigns. This helped clients reach buying groups with precise... targeting across channels. CTV-exposed traffic spent 1.6x more time on site and converted at a 3.2x higher rate. One SaaS client saw a 3x increase in qualified site visits. Overall, campaigns saw a 15% higher click-through rate and a 30% increase in lead conversions.
MiQ used Bombora digital audiences to add CTV to B2B media campaigns. This helped clients reach buying groups with precise... targeting across channels. CTV-exposed traffic spent 1.6x more time on site and converted at a 3.2x higher rate. One SaaS client saw a 3x increase in qualified site visits. Overall, campaigns saw a 15% higher click-through rate and a 30% increase in lead conversions.
The Account Based Marketing Blueprint for Better Selection Decisions in Real Estate
Olive Tree Holdings
- Real Estate
- Medium
New York, USA
Traction Complete helped Olive Tree Holdings cut APEX development and testing time by 95%. The company eliminated over 700 lines... of custom code using no-code Salesforce automation. This change let them automate matching, deduplication, and record updates across property, company, and person objects. Sales reps now work with cleaner, more reliable data. The operations team can update business logic in hours instead of weeks, improving agility and data quality.
Carr Properties used VTS Market to speed up their leasing process. Before, they struggled with slow, manual deal cycles and... scattered marketing materials. VTS Market gave them one place to manage listings, track tenant interest, and share digital content. They now execute deals 59% faster and saw a 47% increase in high-quality inquiries. The team also lists 98% more spaces with premium content and cut deal cycle times by 35%.
Account Based Marketing in Action in Other Industries
A Fortune 1000 company
- Very Large
Gilroy by xiQ inc helped a Fortune 1000 company boost B2B sales engagement. The company used AI-powered personalized emails to... reach prospects. Engagement rates rose by 10x. Click-through rates increased by 48%. Booked meetings went up 12x. Sales win rate improved by 38%.
A services provider for high energy industries used a hybrid analytics approach. Their executive, called the Gunslinger, combined gut-driven decisions... with peer insights. This helped the company move faster than competitors in new markets. The Gunslinger valued experience and quick action over deep statistical analysis. This approach let them capitalize on opportunities before rivals.
Driving ROI and results: Understanding the Impact of Account Based Marketing in Pharmaceuticals
- Pharmaceuticals
- Large
Infodesk helped a global quality division in the pharmaceuticals industry manage GxP regulatory intelligence. The team used Infodesk to streamline... regulatory analysis and improve information workflows. The solution enabled better alignment with stakeholders and faster response to regulatory changes. The case highlights how curated intelligence supports compliance and cross-functional planning. No specific metrics or customer name are provided.
Swoop helped a pharmaceutical brand boost its Type 2 diabetes drug prescriptions. The campaign used addressable TV ads to target... patients across North America. This led to a 49% increase in prescriptions compared to a control group. The campaign drove 297,000 primary care visits and a 16% lift in specialist visits. Within three months, 1,500 new-to-brand starts were achieved.
The Latest Account Based Marketing Deployments delivering value in Financial Services
Accomplice
- Financial Services
- Small
Boston, USA
Allvue helped Accomplice, a venture capital firm, modernize its operations. Accomplice managed $1.6 billion in assets and had to oversee... complex historic fund relationships after spinning out from Atlas Venture. They struggled with Excel, QuickBooks, and an outdated investor portal, which caused delays and poor scalability. Allvue’s platform replaced these tools, improving reporting and the experience for limited partners.
Celent, a leading financial research and advisory firm, faced challenges with their outdated website, which hindered customer engagement, event management, and ABM campaigns. By adopting Folloze's... Buyer Experience Platform, Celent rapidly improved their digital marketing capabilities, enabling quick creation of branded content, seamless event hosting, and targeted ABM outreach. The platform's integration with Salesforce and Outlook enhanced lead tracking, analytics, and personalized communication. Celent successfully pivoted to virtual events during the pandemic, achieving high engagement and new leads, and established a scalable model for future ABM campaigns and digital events.
A global enterprise
- Professional Services
- Very Large
Demandbase’s AI Chat helped a global enterprise in professional services cut account research time from nearly a day to just one hour. Teams now use... a conversational interface to access account insights, visualizations, and recommendations in one place. This streamlined process makes it easier to prepare for stakeholder meetings and share actionable intelligence. The solution eliminated manual data gathering and improved collaboration with sales. Stakeholders found the new approach clear, fast, and impactful.
The Latest Account Based Marketing Deployments delivering value in Entertainment
Fuse Media
- Entertainment
- Medium
Glendale, USA
Fuse Media used iSpot to measure TV ad impact on multicultural audiences. They focused on Hispanic, African American, and LGBTQ... viewers, reaching over 83 million people. iSpot's data helped Fuse Media connect creative content to real business outcomes. The partnership allowed them to track KPIs like incremental reach, attention, and conversions. Fuse Media leveraged iSpot to prove the value of culturally relevant ads in driving results.
Indiana Defense Procurement Accelerator (DPA)
- Government Administration
- Small
USA
Public Spend Forum helped Indiana Defense Procurement Accelerator map the state's emerging defense tech ecosystem. Using AI-powered market intelligence, they... identified and segmented companies, investors, and agencies in 13 tech segments. The project integrated public and proprietary data to enrich profiles and inform outreach. Results included a national ranking of innovation ecosystems and highlighted Indiana's strengths in advanced manufacturing. The work supported strategic growth and inclusion goals for Indiana's defense sector.
The Account Based Marketing Blueprint for Better Selection Decisions in Accounting
Accurant LLC
- Accounting
TaxDome helped Accurant LLC, a 40-person accounting firm, improve efficiency and scalability. The firm faced challenges with scattered communication, manual... processes, and a complex tech stack. TaxDome unified communication, automated workflows, and consolidated software tools. The firm saved up to 1,600 hours per month and nearly $750,000 per year. Team collaboration and client experience improved with all data in one place.
Sendoso helped Pelago target large enterprises with 25,000+ employees using direct mail. With just two BDRs and a shrinking budget,... Pelago replaced generic outreach with curated gifts and content. This approach influenced 22% of closed-won pipeline and sourced 16% of total pipeline in 2025. Pelago consolidated gifting and direct mail onto Sendoso, eliminating the need for an outside agency. The platform also automated research participant compensation, saving time across teams.
West Monroe used 6sense Conversational Email to improve cold outreach and lead nurturing. The marketing team overcame resistance to new... technology by automating thousands of emails. They achieved an open rate of nearly 50 percent. The AI-powered tool saved hundreds of hours by streamlining email creation and responses. Easy integration enabled dynamic marketing campaigns. This helped West Monroe boost engagement and efficiency in their marketing efforts.
The Latest Account Based Marketing Deployments delivering value in Hospitality
A leading Travel & Hospitality company
- Hospitality
RAD AI creative intelligence helped a leading travel and hospitality company improve influencer marketing. The company needed to pick the... best experiences and influencers for their campaign. RAD AI used AI-based persona creation, creative strategy, and influencer selection. Before RAD AI, the company had 480K views, a 0.57% engagement rate, and 27.3K engagements. After using RAD AI, they saw 2.3M impressions, a 4.3% engagement rate, and 98K engagements. The campaign achieved about 4 times better ROI and 90% better audience alignment.
ChowNow uses LeanData to speed up the customer journey. They cut lead response time from days to hours by combining... LeanData with Outreach. BookIt helps ChowNow match reps and manage schedules, saving time for restaurant owners. Custom object routing makes onboarding smoother by handling complex handoffs and aligning teams. ChowNow benefits from faster responses, easier scheduling, and better onboarding with LeanData.
Zoom used Metadata’s Bid Agent and Campaign Automation to automate paid advertising. They reduced cost per click by 77% and... cut ad spend by 24%. Campaign setup time dropped from 3.5 weeks to under 10 minutes. Zoom saw a 252% increase in opportunities and a 177% rise in influenced revenue. ROI improved from 3.26X to 9X.
