Account Based Marketing Customer Deals | Implementation & Best Practices
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Driving ROI and results: Understanding the Impact of Account Based Marketing in Computer Software
SugarCRM
- Computer Software
- Medium
Cupertino, USA
SugarCRM used Bombora and Triblio to align sales and marketing teams. Their SDRs replaced manual spreadsheets with intent data and... account scoring. This helped them spot in-market accounts and prioritize outreach. Ten weeks after launch, they found $2 million in new pipeline. Two weeks later, they doubled that amount. The new process made their outreach faster and more targeted.
SugarCRM used Bombora and Triblio to align sales and marketing teams. Their SDRs replaced manual spreadsheets with intent data and... account scoring. This helped them spot in-market accounts and prioritize outreach. Ten weeks after launch, they found $2 million in new pipeline. Two weeks later, they doubled that amount. The new process made their outreach faster and more targeted.
Enterprise tax compliance software provider
- Computer Software
- Large
Integrate’s Pipeline Integrity Platform helped an enterprise tax compliance software provider save over 3,000 hours of SDR time by filtering out 40% of bad leads. The marketing team... regained 288 hours per month by automating demand generation tasks. Lead quality improved by 68.6%, reducing junk data in the CRM. The platform enabled faster lead follow-up and better campaign insights. Integrate streamlined ABM programs and content syndication, boosting efficiency and visibility.
TYASuite procurement software helped Infogain solve key procurement challenges. Infogain struggled with manual invoice approvals, ad-hoc requisitions, and no digital... vendor onboarding. TYASuite provided an all-in-one platform for vendor management, purchase requisitions, and automated approvals. Infogain replaced manual processes with digital workflows and auto reminders. The company now uses automated 3-way matching and digital purchase requisitions.
Foundry and Lenovo launched 'Late Night I. T.', a talk show about smart information technology. The campaign aimed to shift...Lenovo's image from a PC maker to a full technology solutions provider. The show featured top tech minds and offered new perspectives on I.T. topics. It attracted over 195+ page views and made I.T. conversations more engaging and entertaining. Lenovo credits the partnership with CIO for the program's success.
an innovative postal software company
- Computer Software
CI Radar helped a postal software company track competitors. The company had a small product team and struggled to keep... up with market changes. CI Radar provided daily digests and automated competitor tracking. The team saved time and gained better market insight. They now respond faster to market events and feel more prepared.
Influ2 helped Bonterra double win rates by shifting to contact-level advertising. Bonterra used Influ2 to target real decision-makers and align... sales and marketing. They reached 80% of buying committees and achieved a 90–95% sales handoff success rate. Campaigns drove measurable pipeline impact, including nineteen influenced opportunities and four closed-won deals. Influ2 enabled precise outreach, fast follow-up, and strong cross-team collaboration.
Virta
- Information Technology And Services
- Medium
Helsinki, Finland
Virta used N. Rich to boost enterprise demand generation across Europe. They needed to identify high-potential accounts and prove marketing’s...impact on revenue. N.Rich enabled precise account targeting and intent-driven ABM campaigns. Virta generated €13 million in pipeline and €1.3 million in closed sales. Account-to-opportunity conversion improved by 10X and win rates by 6X.
UserGems
- Information Technology And Services
- Small
San Francisco, USA
UserGems used Postal to boost their email engagement. They achieved a 90% email open rate and a 30% reply rate.... Postal helped UserGems increase their sales accepted pipeline by 50%. They used targeted ads with incentives to drive these results. The case shows how Postal supports sales and marketing teams with better outreach.
Pax8
- Information Technology And Services
- Medium
Greenwood Village, USA
Pax8 used Enlyft and Microsoft CloudAscent Data Escrow to boost their OneCloud program. The solution helped Pax8 accelerate sales and... marketing efforts. Enlyft provided sales intelligence and account targeting. This partnership supported Pax8’s cloud growth strategy. The case highlights the value of data-driven sales enablement.
RingCentral
- Information Technology And Services
- Large
ConnectAndSell Lightning helped RingCentral boost sales conversations. Their lead qualification team saw up to 1,000 dials and over 50 conversations... a day, a 10x increase in output. The platform improved both the quantity and quality of sales calls. OutboundOnDemand let RingCentral test campaigns fast and handle spikes in lead volume. Metrics from ConnectAndSell made it easy to set targets and coach sales reps. RingCentral gained more pipeline and revenue using ConnectAndSell's sales acceleration tools.
Bilin helped 7SIGNAL improve lead quality using its intent data platform. 7SIGNAL switched from a major data vendor to Bilin... after seeing better results at a lower cost. Bilin's open network and data sourcing methods provided more relevant leads. 7SIGNAL used both first and third party data to validate contacts and interests. The company found Bilin's keywords useful for starting conversations with prospects. Bilin's affordability allowed 7SIGNAL to be cost effective without losing quality or support.
B2B SaaS provider targeting local business market
- Information Technology And Services
- Medium
Kwanzoo enabled a B2B SaaS provider to optimize local business outreach. Over three months, systematic testing of three data sources... led to 25 sales qualified leads from 5,000+ targets. The offline database outperformed others, achieving a 1.7% no-reply rate and 1% positive reply rate. Reliable contact data, not messaging, proved key to campaign success. Cost-benefit analysis showed the offline database as the most effective solution.
The Account Based Marketing Blueprint for Better Selection Decisions in Financial Services
Upstart
- Financial Services
- Medium
San Mateo, USA
Upstart used Sendoso to boost outreach to financial executives. With email open rates at just 2%, Upstart switched to direct... mail powered by Sendoso. Over 50% of their first meetings with top executives came from physical packages. 90% of their campaigns now start with direct mail. Sendoso handles logistics and integrates with Upstart’s CRM for real-time delivery alerts. This approach helped Upstart build a repeatable pipeline and stand out in a crowded market.
Inventure uses Allvue’s technology to transform fund administration. They built a digitally native platform with no legacy systems. Allvue’s fund... accounting solution helps Inventure deliver scalable, client-focused services. Inventure is the first independent fund administrator in Mauritius to partner with Allvue. Their partnership improves efficiency, transparency, and client experience.
Celent, a leading financial research and advisory firm, faced challenges with their outdated website, which hindered customer engagement, event management, and ABM campaigns. By adopting Folloze's... Buyer Experience Platform, Celent rapidly improved their digital marketing capabilities, enabling quick creation of branded content, seamless event hosting, and targeted ABM outreach. The platform's integration with Salesforce and Outlook enhanced lead tracking, analytics, and personalized communication. Celent successfully pivoted to virtual events during the pandemic, achieving high engagement and new leads, and established a scalable model for future ABM campaigns and digital events.
Recent adoption and success with Account Based Marketing software in Real Estate
Olive Tree Holdings
- Real Estate
- Medium
New York, USA
Traction Complete helped Olive Tree Holdings cut APEX development and testing time by 95%. The company eliminated over 700 lines... of custom code using no-code Salesforce automation. This change let them automate matching, deduplication, and record updates across property, company, and person objects. Sales reps now work with cleaner, more reliable data. The operations team can update business logic in hours instead of weeks, improving agility and data quality.
Carr Properties used VTS Market to speed up their leasing process. Before, they struggled with slow, manual deal cycles and... scattered marketing materials. VTS Market gave them one place to manage listings, track tenant interest, and share digital content. They now execute deals 59% faster and saw a 47% increase in high-quality inquiries. The team also lists 98% more spaces with premium content and cut deal cycle times by 35%.
Account Based Marketing in Action in Other Industries
A Fortune 1000 company
- Very Large
Gilroy by xiQ inc helped a Fortune 1000 company boost B2B sales engagement. The company used AI-powered personalized emails to... reach prospects. Engagement rates rose by 10x. Click-through rates increased by 48%. Booked meetings went up 12x. Sales win rate improved by 38%.
A services provider for high energy industries used a hybrid analytics approach. Their executive, called the Gunslinger, combined gut-driven decisions... with peer insights. This helped the company move faster than competitors in new markets. The Gunslinger valued experience and quick action over deep statistical analysis. This approach let them capitalize on opportunities before rivals.
Driving ROI and results: Understanding the Impact of Account Based Marketing in Pharmaceuticals
a multinational pharmaceutical company
- Pharmaceuticals
- Very Large
Infodesk helped a multinational pharmaceutical company improve R&D and competitor intelligence workflows. The unified platform reduced the risk of missing... data and deadlines. Automated notifications made it easy to track new drugs each week. Hierarchical taxonomies saved time by simplifying queries. Integrated records increased query output by 25-45%. The company now produces higher quality landscape reports.
Swoop helped a pharmaceutical brand boost its Type 2 diabetes drug prescriptions. The campaign used addressable TV ads to target... patients across North America. This led to a 49% increase in prescriptions compared to a control group. The campaign drove 297,000 primary care visits and a 16% lift in specialist visits. Within three months, 1,500 new-to-brand starts were achieved.
Driving ROI and results: Understanding the Impact of Account Based Marketing in Retail
Lion Parts
- Retail
- Small
USA
Lion Parts used AdRoll to transform their email marketing. They focused on segmentation to send relevant messages to each customer... group. This improved open rates and reduced unsubscribes. Email marketing helped them build loyalty and increase repeat sales. After restructuring in 2018, Lion Parts saw double-digit growth every year. Testing and personalization were key to their success.
Wicked Reports helped Link Necklaces, a premium online jewelry brand, cut Meta new customer acquisition cost by 22% in Q4 2025 compared to Q4 2024. The brand nearly... doubled its new customer volume, achieving a 94% increase year-over-year. Using FunnelVision and new-customer attribution, Link Necklaces and their agency SmartSites gained clear insight into campaign performance. Wicked Reports provided accurate data, separating new from returning customers, and enabled better budget allocation. The team exceeded their new customer acquisition goal for the quarter.
Driving ROI and results: Understanding the Impact of Account Based Marketing in Manufacturing
A leading glass manufacturer
- Manufacturing
- Large
AdDaptive helped a leading glass manufacturer reach a niche audience of architects. The company used display advertising to target qualified... leads. AdDaptive’s technology increased site traffic by 218%. The campaign delivered a high CTR of 0.19% and over 16,000 engagements. This led to new business opportunities for the manufacturer.
US-headquartered manufacturer of water quality testing & analysis equipment
- Manufacturing
- Medium
USA
Recotap helped a US-based manufacturer of water quality testing equipment boost ad conversions by over 300%. The client struggled with... low conversion rates from brand protection ads, which cost twice as much as keyword-based ads. Recotap delivered a dynamic homepage experience with personalized banners, product recommendations, and relevant case studies. Visitors saw content tailored to their search keywords, location, and company. The solution automated post-click landing pages, turning more ad clicks into high-value customers without increasing ad spend.
Driving ROI and results: Understanding the Impact of Account Based Marketing in Education
CBT Nuggets
- Education
- Medium
Eugene, USA
CBT Nuggets used Rockerbox to improve marketing attribution. They found Google Analytics data was often flawed. Rockerbox helped them track... YouTube impact using post-purchase surveys. The platform centralized all marketing data, saving the cost of hiring another data team member. CBT Nuggets built custom attribution models with Rockerbox, gaining transparency and control over their marketing mix.
A global enterprise
- Professional Services
- Very Large
Demandbase’s AI Chat helped a global enterprise in professional services cut account research time from nearly a day to just one hour. Teams now use... a conversational interface to access account insights, visualizations, and recommendations in one place. This streamlined process makes it easier to prepare for stakeholder meetings and share actionable intelligence. The solution eliminated manual data gathering and improved collaboration with sales. Stakeholders found the new approach clear, fast, and impactful.
Recent adoption and success with Account Based Marketing software in Entertainment
Fuse Media
- Entertainment
- Medium
Glendale, USA
Fuse Media used iSpot to measure TV ad impact on multicultural audiences. They focused on Hispanic, African American, and LGBTQ... viewers, reaching over 83 million people. iSpot's data helped Fuse Media connect creative content to real business outcomes. The partnership allowed them to track KPIs like incremental reach, attention, and conversions. Fuse Media leveraged iSpot to prove the value of culturally relevant ads in driving results.
The Account Based Marketing Blueprint for Better Selection Decisions in Information Services
Wolters Kluwer
- Information Services
- Very Large
Alphen aan den Rijn, Netherlands
Wolters Kluwer used Madison Logic to boost monthly leads from 30 to 150. The company adopted an ABM strategy to... target legal professionals with relevant content. Madison Logic's platform integrated with Salesforce and Eloqua for a multi-channel approach. The marketing team saw higher account engagement and faster sales cycles. About 15% of leads closed within one to two months. The team tracked engagement and campaign performance to refine their strategy.
Indiana Defense Procurement Accelerator (DPA)
- Government Administration
- Small
USA
Public Spend Forum helped Indiana Defense Procurement Accelerator map the state's emerging defense tech ecosystem. Using AI-powered market intelligence, they... identified and segmented companies, investors, and agencies in 13 tech segments. The project integrated public and proprietary data to enrich profiles and inform outreach. Results included a national ranking of innovation ecosystems and highlighted Indiana's strengths in advanced manufacturing. The work supported strategic growth and inclusion goals for Indiana's defense sector.
The Latest Account Based Marketing Deployments delivering value in Accounting
Accurant LLC
- Accounting
TaxDome helped Accurant LLC, a 40-person accounting firm, improve efficiency and scalability. The firm faced challenges with scattered communication, manual... processes, and a complex tech stack. TaxDome unified communication, automated workflows, and consolidated software tools. The firm saved up to 1,600 hours per month and nearly $750,000 per year. Team collaboration and client experience improved with all data in one place.
The Account Based Marketing Blueprint for Better Selection Decisions in Management Consulting
West Monroe
- Management Consulting
- Large
Chicago, USA
West Monroe used 6sense Conversational Email to improve cold outreach and lead nurturing. The marketing team overcame resistance to new... technology by automating thousands of emails. They achieved an open rate of nearly 50 percent. The AI-powered tool saved hundreds of hours by streamlining email creation and responses. Easy integration enabled dynamic marketing campaigns. This helped West Monroe boost engagement and efficiency in their marketing efforts.
A leading Travel & Hospitality company
- Hospitality
RAD AI creative intelligence helped a leading travel and hospitality company improve influencer marketing. The company needed to pick the... best experiences and influencers for their campaign. RAD AI used AI-based persona creation, creative strategy, and influencer selection. Before RAD AI, the company had 480K views, a 0.57% engagement rate, and 27.3K engagements. After using RAD AI, they saw 2.3M impressions, a 4.3% engagement rate, and 98K engagements. The campaign achieved about 4 times better ROI and 90% better audience alignment.
The Account Based Marketing Blueprint for Better Selection Decisions in Restaurants
ChowNow
- Restaurants
ChowNow uses LeanData to speed up the customer journey. They cut lead response time from days to hours by combining... LeanData with Outreach. BookIt helps ChowNow match reps and manage schedules, saving time for restaurant owners. Custom object routing makes onboarding smoother by handling complex handoffs and aligning teams. ChowNow benefits from faster responses, easier scheduling, and better onboarding with LeanData.
Zoom used Metadata’s Bid Agent and Campaign Automation to automate paid advertising. They reduced cost per click by 77% and... cut ad spend by 24%. Campaign setup time dropped from 3.5 weeks to under 10 minutes. Zoom saw a 252% increase in opportunities and a 177% rise in influenced revenue. ROI improved from 3.26X to 9X.
