Account Based Marketing Client Stories | Industry adoption & Deployment Successes

Case IQ wanted to improve its account-based marketing strategy. Their old platform was hard to use and did not help sales and marketing work together. They switched to Demandbase for its easy setup, ...strong support, and smart analytics. The team launched campaigns in just three weeks. Now, sales and marketing work better together and use data to make decisions. The marketing team feels more confident and gets better results.
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VTS Market, VTS Lease, and VTS Data helped Cannon Hill Capital Partners improve their leasing process. The company wanted to use data to attract and keep tenants across their portfolios. VTS gave the...m instant access to portfolio information and tenant activity. This made it easier to respond to tenant inquiries and manage assets. Eric Rubin, founder and chief investment officer, says VTS is an important partner for new deals and transactions.
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FormAssembly, a leading data collection and form builder solution, partnered with DemandScience to enhance its growth marketing strategies. Led by Dave Goldberg, FormAssembly aimed to navigate a comp...etitive marketplace, improve brand presence, and optimize sales efficiency. By integrating content syndication, ABM Display Advertising, and leveraging DemandScience’s intent data and PurePush BANT qualification, FormAssembly refined its buyer experience, adopted an agile, iterative marketing approach, and empowered its SDR team for more effective lead engagement. The partnership resulted in a seamless buyer journey, continuous campaign optimization, and improved sales development capabilities.
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Allvue’s credit solutions helped MEP Capital, a New York investment firm, secure better credit terms. MEP faced a borrower in the media and entertainment sector with volatile revenues and aggressive ...covenant demands. Using Allvue’s covenant benchmarking, MEP compared sector-specific data from similar companies. This data-driven approach let them negotiate stronger, market-aligned deal terms. MEP protected their downside and closed the deal with confidence.
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Public Spend Forum used AI-enabled tools and analyst research to help the Defense Innovation Unit map the supplier landscape for unmanned underwater vehicles. In a one-day sprint, they identified 107... UUV-related companies, including 89 with recent federal awards. The project highlighted both established and non-traditional vendors. The solution provided a clear view of the UUV supplier ecosystem for future maritime missions. This rapid approach improved visibility into emerging technology suppliers.
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Bilin helped 7SIGNAL improve lead quality using its intent data platform. 7SIGNAL switched from a major data vendor to Bilin after seeing better results at a lower cost. Bilin's open network and data... sourcing methods provided more relevant leads. 7SIGNAL used both first and third party data to validate contacts and interests. The company found Bilin's keywords useful for starting conversations with prospects. Bilin's affordability allowed 7SIGNAL to be cost effective without losing quality or support.
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LeanData helped Palo Alto Networks improve their buying group strategy. The company faced low lead conversion and wasted marketing effort with a lead-centric model. LeanData Revenue Orchestration ena...bled a pilot program focused on buying groups. Palo Alto Networks saw a 15% increase in revenue, doubled their closed won rate, and improved MQL to opportunity conversion by 20%. Pipeline progression increased tenfold.
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Cloudera used Bombora's intent data to improve its account-based marketing. With a limited paid media budget, Cloudera needed to target the right accounts. Just Media combined Cloudera’s account list... with Bombora’s data to find which accounts showed high interest. They found 28% of 2,500 accounts were ‘in market’ for Cloudera’s solutions. Direct marketing with personalized magazine subscriptions was the most productive channel. The campaign led to strong engagement and measurable ROI, with significant business deals attributed to the effort.
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Cloudera used Bombora's intent data to improve its account-based marketing. With a limited paid media budget, Cloudera needed to target the right accounts. Just Media combined Cloudera’s account list... with Bombora’s data to find which accounts showed high interest. They found 28% of 2,500 accounts were ‘in market’ for Cloudera’s solutions. Direct marketing with personalized magazine subscriptions was the most productive channel. The campaign led to strong engagement and measurable ROI, with significant business deals attributed to the effort.
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RollWorks helped Highspot improve their account-based marketing. Highspot used RollWorks to target and engage top enterprise accounts. The integration with Salesforce gave Highspot clear data and act...ionable insights. Marketing engagement with key accounts rose from 42% to 52%. About 40% of net new closed ARR in 2023 was influenced by RollWorks. Highspot saw a big boost in sales productivity and pipeline growth.
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ConnectAndSell helped a SaaS company meet aggressive sales targets with a small team. The company used ConnectAndSell’s Human + AI-powered Sales Acceleration Platform to automate dialing and voicemai...l tasks. This let sales reps focus on talking to decision-makers. The company saw a 50% increase in pipeline value in three months. Sales reps had 10x more daily conversations and did not need to hire more staff.
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Virta used N.Rich to improve their account-based marketing. They built an ICP model that increased SDR account-to-opportunity conversion by 10 times and AE win rates by 6 times. N.Rich helped align s...ales and marketing by sharing buyer intent and engagement data in their CRM. Virta created €13 million in pipeline and closed €1.3 million in sales with N.Rich ABM campaigns. HubSpot integration reduced manual work and made data sharing easier.
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TYASuite procurement software helped Infogain solve key procurement challenges. Infogain struggled with manual invoice approvals, ad-hoc requisitions, and no digital vendor onboarding. TYASuite provi...ded an all-in-one platform for vendor management, purchase requisitions, and automated approvals. Infogain replaced manual processes with digital workflows and auto reminders. The company now uses automated 3-way matching and digital purchase requisitions.
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Foundry created Late Night I.T. for Lenovo to shift its image from a PC maker to a full technology solutions company. The campaign used a talk show format to spark engaging, informative conversations... about information technology. Lenovo partnered with CIO to deliver fresh, unbiased tech insights. The program made I.T. topics entertaining and educational for the target audience.
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Folloze helped Autodesk scale its account-based marketing (ABM) program. Autodesk expanded the program to 10,000 global accounts in just 365 days. The solution made it easy to manage and personalize ...campaigns. Autodesk improved its marketing reach and efficiency. The company used Folloze to support global growth and engagement.
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Madison Logic helped Adobe improve their account-based marketing (ABM) with a data-driven, multi-channel approach. Adobe used Madison Logic to reach the right customers at the right time and align ma...rketing with sales and business development. The solution gave Adobe better insights into campaign performance and allowed them to optimize their engagement strategy. Adobe gained more visibility into lead volume, opportunities, and marketing-driven revenue. The team also saw a decrease in cost per lead and an increase in conversion from leads to sales-accepted opportunities.
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Gilroy by xiQ helps sales teams write personalized emails fast. A Fortune 1000 company used Gilroy to boost sales engagement. Engagement rates went up by 10 times. Click-through rates increased by 48...%. Booked meetings rose by 12 times. Sales win rate improved by 38%. Gilroy makes B2B sales and marketing more effective with AI-powered email personalization.
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Coveo used 6sense to fix problems with fragmented data and lead-based processes. Before 6sense, their sales and marketing teams were not working together. With 6sense, Coveo aligned their teams and f...ocused on high-value accounts. They built a data-driven ABM strategy. This helped them improve targeting and work better together.
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Integrate studied how lead data quality affects sales and marketing alignment. The study interviewed 30 sales professionals. It found that poor data causes problems like inconsistency and mismatched ...ideal customer profiles. Good data builds trust and helps teams work together. 82% of those interviewed said accurate, well-vetted information is very important. Better data can help sales and marketing teams get stronger results.
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Kwanzoo helped a leading data analytics company fix lead quality issues. The company used Kwanzoo to block student traffic and filter for their ideal customer profile. This led to a 3x increase in we...ekly lead delivery. Student traffic was fully removed from the pipeline. SDRs became more productive with better leads. The company improved lead resolution and matched leads to strict criteria.
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TaxDome helped Accurant LLC, a 40-person accounting firm, improve efficiency and scalability. The firm faced challenges with scattered communication, manual processes, and a complex tech stack. TaxDo...me unified communication, automated workflows, and consolidated software tools. The firm saved up to 1,600 hours per month and nearly $750,000 per year. Team collaboration and client experience improved with all data in one place.
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Swoop used its privacy safe real world health data to help a pharmaceutical brand reach patients with a mental health condition. The brand targeted a niche segment on CTV platforms. About 20% of expo...sed ideal patients made a doctor’s appointment within three months. The campaign outperformed industry benchmarks by 12 times. Swoop enabled safe and effective patient targeting for sensitive health campaigns.
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Metadata helped BigID run over 300 campaign experiments. BigID wanted more control over their paid campaigns and needed to prove marketing value to leadership. They used Metadata to automate campaign... setup, integrate with Hubspot and Salesforce, and experiment with LinkedIn ads. This saved 632 hours of manual work. The team increased conversions and enriched leads for sales. Metadata made it easy for BigID to test new content and audiences.
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Radiate's platform helped Sorted.com, a global SaaS company, target UK retailers with personalized ads and landing pages. The campaign drove 34% of targeted companies to the website and doubled the d...emo rate compared to the control group. Opportunities were 2.67 times larger and revenue was 3 times higher than the control. Organic search saw a 41% increase in new users, paid search sessions rose by 21%, social media users grew by 17%, and email marketing brought in 28% more new users. Sorted.com recommends Radiate for targeted, cost-effective account-based marketing.
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Recotap helped Ashwin target over 300 eCommerce and retail accounts in the US and Canada. The challenge was to engage high-value accounts and turn interest into qualified leads using personalized Lin...kedIn ABM campaigns. Ashwin used Recotap's 1-to-1 LinkedIn ABM playbook. The result was a 3-4x increase in click-through rate and a 4X pipeline growth with the same budget.
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