Account Based Marketing Client Stories | Industry adoption & Deployment Successes

Vue. ai used Recotap’s ABM platform to target over 1,000 fashion and furniture retail accounts. They faced stalled top-of-funnel prospects...and shrinking revenue. By switching to Recotap’s signal-driven, multi-stage ABM strategy, they defined ICPs, ran personalized LinkedIn campaigns, and refreshed segments based on engagement. This approach grew ABM’s pipeline contribution to 60%, boosted CTR to 6%, and helped close a $1M deal. A single-person team achieved these results using Recotap’s automation tools.
Show More..

Virta used N. Rich to boost enterprise demand generation across Europe. They needed to identify high-potential accounts and prove marketing’s...impact on revenue. N.Rich enabled precise account targeting and intent-driven ABM campaigns. Virta generated €13 million in pipeline and €1.3 million in closed sales. Account-to-opportunity conversion improved by 10X and win rates by 6X.
Show More..

Thoughtworks used the Demandbase Account-Based Marketing Platform to shift from a lead-based to an account-based sales strategy. In just three... months, they completed a custom implementation. The platform helped their sales team focus on high-priority accounts and improve customer engagement. AI-driven insights made it easier for teams to find interested accounts and share data. This led to better sales focus and stronger marketing alignment.
Show More..

ConnectAndSell Lightning helped RingCentral boost sales conversations. Their lead qualification team saw up to 1,000 dials and over 50 conversations... a day, a 10x increase in output. The platform improved both the quantity and quality of sales calls. OutboundOnDemand let RingCentral test campaigns fast and handle spikes in lead volume. Metrics from ConnectAndSell made it easy to set targets and coach sales reps. RingCentral gained more pipeline and revenue using ConnectAndSell's sales acceleration tools.
Show More..

Bilin helped 7SIGNAL improve lead quality using its intent data platform. 7SIGNAL switched from a major data vendor to Bilin... after seeing better results at a lower cost. Bilin's open network and data sourcing methods provided more relevant leads. 7SIGNAL used both first and third party data to validate contacts and interests. The company found Bilin's keywords useful for starting conversations with prospects. Bilin's affordability allowed 7SIGNAL to be cost effective without losing quality or support.
Show More..

Integrate helped F5 improve demand operations. Jess Kao, Senior Director at F5, shares her experience in this video case study.... The platform supported better lead management and data quality. F5 used Integrate to drive more actionable leads. This improved their marketing pipeline. The case highlights benefits for marketing operations and demand generation.
Show More..

Kwanzoo enabled a B2B SaaS provider to optimize local business outreach. Over three months, systematic testing of three data sources... led to 25 sales qualified leads from 5,000+ targets. The offline database outperformed others, achieving a 1.7% no-reply rate and 1% positive reply rate. Reliable contact data, not messaging, proved key to campaign success. Cost-benefit analysis showed the offline database as the most effective solution.
Show More..

RollWorks helped Highspot improve their account-based marketing. Highspot used RollWorks to target and engage top enterprise accounts. The integration with... Salesforce gave Highspot clear data and actionable insights. Marketing engagement with key accounts rose from 42% to 52%. About 40% of net new closed ARR in 2023 was influenced by RollWorks. Highspot saw a big boost in sales productivity and pipeline growth.
Show More..

TYASuite procurement software helped Infogain solve key procurement challenges. Infogain struggled with manual invoice approvals, ad-hoc requisitions, and no digital... vendor onboarding. TYASuite provided an all-in-one platform for vendor management, purchase requisitions, and automated approvals. Infogain replaced manual processes with digital workflows and auto reminders. The company now uses automated 3-way matching and digital purchase requisitions.
Show More..

Foundry and Lenovo launched 'Late Night I. T.', a talk show about smart information technology. The campaign aimed to shift...Lenovo's image from a PC maker to a full technology solutions provider. The show featured top tech minds and offered new perspectives on I.T. topics. It attracted over 195+ page views and made I.T. conversations more engaging and entertaining. Lenovo credits the partnership with CIO for the program's success.
Show More..

Bombora's Company Surge Intent data helped MiQ boost B2B campaign results. MiQ used real-time buyer signals for smarter audience targeting... and omnichannel activation. They saw a 28% lift in click-through rates and a 40% increase in site visits. Closed-won rates rose by 28% for onsite leads. Bombora’s B2beacon measurement gave MiQ full-funnel visibility and improved attribution, leading to sharper insights and better client outcomes.
Show More..

Bombora's Company Surge Intent data helped MiQ boost B2B campaign results. MiQ used real-time buyer signals for smarter audience targeting... and omnichannel activation. They saw a 28% lift in click-through rates and a 40% increase in site visits. Closed-won rates rose by 28% for onsite leads. Bombora’s B2beacon measurement gave MiQ full-funnel visibility and improved attribution, leading to sharper insights and better client outcomes.
Show More..

Gilroy by xiQ inc helped a Fortune 1000 company boost B2B sales engagement. The company used AI-powered personalized emails to... reach prospects. Engagement rates rose by 10x. Click-through rates increased by 48%. Booked meetings went up 12x. Sales win rate improved by 38%.
Show More..

Devon Lane used metadata. io to move prompts into pipeline with agentic go-to-market strategies. The testimonial highlights the use of...Metadata Campaigns, Audiences, and Insights. Key features included audience targeting and campaign experimentation. The focus was on driving pipeline growth through advanced marketing automation. Results or specific metrics are not provided in the content.
Show More..

MEP Capital used Allvue’s credit solutions to benchmark covenant terms in a tough media and entertainment lending negotiation. The borrower wanted... aggressive terms, but Allvue’s data showed market standards were more conservative. MEP used these benchmarks to propose safer, evidence-based covenants. The final deal included a 4.25x leverage covenant, 2x interest coverage, and $2M liquidity requirement. This helped MEP protect their downside and close the deal with strong credit protections.
Show More..

Celent, a leading financial research and advisory firm, faced challenges with their outdated website, which hindered customer engagement, event management, and ABM campaigns. By adopting Folloze's... Buyer Experience Platform, Celent rapidly improved their digital marketing capabilities, enabling quick creation of branded content, seamless event hosting, and targeted ABM outreach. The platform's integration with Salesforce and Outlook enhanced lead tracking, analytics, and personalized communication. Celent successfully pivoted to virtual events during the pandemic, achieving high engagement and new leads, and established a scalable model for future ABM campaigns and digital events.
Show More..

Carr Properties used VTS Market to speed up their leasing process. Before, they struggled with slow, manual deal cycles and... scattered marketing materials. VTS Market gave them one place to manage listings, track tenant interest, and share digital content. They now execute deals 59% faster and saw a 47% increase in high-quality inquiries. The team also lists 98% more spaces with premium content and cut deal cycle times by 35%.
Show More..

Public Spend Forum used AI-enabled tools and analyst research to help the Defense Innovation Unit map the supplier landscape for unmanned underwater vehicles. In a one-day... sprint, they identified 107 UUV-related companies, including 89 with recent federal awards. The project highlighted both established and non-traditional vendors. The solution provided a clear view of the UUV supplier ecosystem for future maritime missions. This rapid approach improved visibility into emerging technology suppliers.
Show More..

TaxDome helped Accurant LLC, a 40-person accounting firm, improve efficiency and scalability. The firm faced challenges with scattered communication, manual... processes, and a complex tech stack. TaxDome unified communication, automated workflows, and consolidated software tools. The firm saved up to 1,600 hours per month and nearly $750,000 per year. Team collaboration and client experience improved with all data in one place.
Show More..

Swoop helped a pharmaceutical brand boost its Type 2 diabetes drug prescriptions. The campaign used addressable TV ads to target... patients across North America. This led to a 49% increase in prescriptions compared to a control group. The campaign drove 297,000 primary care visits and a 16% lift in specialist visits. Within three months, 1,500 new-to-brand starts were achieved.
Show More..

West Monroe used 6sense Conversational Email to improve cold outreach and lead nurturing. The marketing team overcame resistance to new... technology by automating thousands of emails. They achieved an open rate of nearly 50 percent. The AI-powered tool saved hundreds of hours by streamlining email creation and responses. Easy integration enabled dynamic marketing campaigns. This helped West Monroe boost engagement and efficiency in their marketing efforts.
Show More..

ChowNow uses LeanData to speed up the customer journey. They cut lead response time from days to hours by combining... LeanData with Outreach. BookIt helps ChowNow match reps and manage schedules, saving time for restaurant owners. Custom object routing makes onboarding smoother by handling complex handoffs and aligning teams. ChowNow benefits from faster responses, easier scheduling, and better onboarding with LeanData.
Show More..

Madison Logic helped CrowdStrike improve account-based marketing with ML Insights. CrowdStrike used data-driven ABM to find and target the best... accounts. The team used ABM Content Syndication and Display Advertising to reach key buyers. They saw above benchmark lead-to-contact conversions and pipeline growth. CrowdStrike credits Madison Logic for data precision and campaign effectiveness.
Show More..

Radiate's platform helped Sorted. com, a global SaaS company, target UK retailers with personalized ads and landing pages. The campaign...drove 34% of targeted companies to the website and doubled the demo rate compared to the control group. Opportunities were 2.67 times larger and revenue was 3 times higher than the control. Organic search saw a 41% increase in new users, paid search sessions rose by 21%, social media users grew by 17%, and email marketing brought in 28% more new users. Sorted.com recommends Radiate for targeted, cost-effective account-based marketing.
Show More..