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Account-Based Marketing Software 2021: Comprehensive Guide

Account Based Marketing is a B2B marketing technique wherein businesses focus on specific, best-fit, targeted accounts to acquire customers, grow revenue or increase their share of wallet. In ABM approach, both marketing and sales work together to target high value accounts and these accounts would be chosen based on any of the considerations like industry, brand, logo or market penetration.

Learn why ABM is important and how it helps businesses and how to choose the right ABM software.

Updated By Cuspera

Last updated: Apr 15, 2021

Account-Based Marketing Software 2021: Comprehensive Guide

What is Account-Based Marketing (ABM)?

ABM is selecting highly targeted prospects and presenting your brand and content that is relevant to their business needs. ABM is not about many leads but about best matching your products and services to highly targeted accounts that are the best possible fit. Each account is treated as a market by itself, and each one should have a strategy tailored directly to them. Think of it as very personalized marketing in a B2B context. ABM will help you enhance your lead-to-revenue management.

Please focus on the target account’s needs and why you are a good fit for their organization and never lose sight of that.

ABM is a part of a continuum of ABM, ABA (Account-Based Advertisement), and ABS (Account-Based Sales). As a result, a successful ABM initiative requires participation beyond marketing such as sales, product, customer success, and executive teams must demonstrate commitment and discipline to help drive efficiency and growth with accounts that matter most.

Forrester believes that ABM succeeds when:

Marketing and sales jointly obsess over how to pursue, establish, and grow long-term, highly engaged revenue relationships with specific customer accounts.

Where ABM and Other Demand Gen Activities intersect:

Inbound Marketing

Leveraging various types of pull marketing — blogs, whitepapers, search engine optimization, webinars, social media, content marketing — inbound marketing aims to attract new prospects/leads and drive brand awareness. Its first step is to attract the right clients or quality leads. The second step is to open a dialogue and engage and convert a visitor to a lead.

Two core differences between inbound marketing and ABM are tactics and scalability. ABM works best when focused on a smaller group of Accounts/Customers.

Outbound Marketing

With outbound marketing, companies find and reach out to potential clients (rather than the customers finding you) with tactics like purchased data email blasts, in-house cold calls, and paid digital or display advertising. In outbound marketing, it can be challenging to target and your ROI can be hard to track.

ABM — which is not to be confused with targeted outbound marketing — is much more personalized and strategic.

OUTBOUND SALES

In outbound sales, sales and/or sales development run their campaign until they generate an opportunity with a particular account. Marketing may or may not run outbound marketing programs against this target list of accounts.

In ABM, sales and marketing collaborate on building relationships aimed at these accounts.

What is ABM Software?

It is not easy to choose the right ABM software. Some of the software is an add-on to some of the existing CRM software or other marketing solutions. In some cases, ABM is part of the product functionality. Then, there are some point software solutions for different aspects of ABM. Your needs, context, and scale should govern the selection.

A successful ABM approach should solve for:

· Identifying the right accounts and targets within them.

· Delivering tailored marketing and sales messaging to those people.

· Measuring how they respond.

Your selection should ensure that you cover all these aspects through existing and new software.

Benefits of ABM Software

More effective pipeline generation

Apply scarce resources to where they make the most impact. Less wastage too.

Better conversion to closed deals

The likelihood of conversion is higher compared to other marketing methods.

91% of organizations report when they take an ABM approach, they are more likely to convert that deal from the pipeline to closed than with a non-ABM approach

Sirrus Decisions

ROI is Much Clearer

With the well-defined “market” or account, it is possible to calculate the ROI with a reasonable degree of certainty.

ABM delivers the highest ROI of any B2B marketing strategy or tactic.

ITSMA Account-Based Marketing Survey. 2014

65% of B2B marketers agreed that ABM provided significant benefits for attracting new clients.

Alterra Group

Goal-setting and analytics are easier

Campaign effectiveness analysis will yield tangible results, as you are looking at a smaller set of targeted accounts with plans you drew up.

Clients like it because it’s personal

“75% of customers prefer personalized offers” per Aberdeen. ABM is personalizing everything to the account.

Why is ABM Important?

Why is ABM Important?

● Own Analytics, combined with third-party data sources, transforms loose segmentation into tightly defined accounts to focus. Focus can prune a broader list by as much as 90% allowing you to focus on 10%.

● Capturing new accounts is easier because of some of the capabilities for modeling, and discovery.

● Given that B2B purchase cycles are lengthy, it is vital to keep the engagement going through the purchase cycle. ABM software can help significantly in continually staying in touch with customers with relevant content.

● Some of the new-gen ABM Software can orchestrate (and deliver) across all engagement channels.

● They also provide advertising, personalization features

Key Features of ABM Software

There are software products that focus exclusively on ABM. Demandbase and Jabmo are good examples of this scenario.

There are predictive marketing tools that can address ABM as well. MRR is a good example of this category of ABM solutions.

Some of the ABM solutions are start-to-finish to help find, target, and close accounts, while some specialize in different steps, such as Intent-and-lead identification tools, personalization tools, and measurement tools.

Account Identification Process

Identifying potential targets given an ideal customer profile. The data and methodology used to identify these target audiences vary widely. Some of the software products can go well beyond Account selection to Contact selection within the Account.

Sense of Intent

Having a sense of intent associated with the targets will help prioritize the account actions. It is not just knowing the intent and how it changes as time progresses.

Visualization & Reporting

Having a powerful visualization (as is the case with Jabmo) will help you manage the ABM easier.

Targeted Marketing

Target advertisements to people in specific companies. Given the number of people involved in B2B decisions, account-wide coverage has value in addition to one-to-one targeting.

Programmatic ad platform to tailor website messaging, retargeting of various kinds

Collaborative demand generation— between marketing and sales:

Personalization

Personalized content delivery based on the user/account activity

Analytics

Analytics that can sync with independent CRMs and other marketing platforms to wed engagement and sales data. The analytics data, in turn, prompt sales staff to follow-up with accounts that show increased interest based on browsing behavior, ad clicks, email opens.

Integrations

Salesforce. Eloqua. HubSpot. Marketo. WordPress. The list goes on. Integrations move data between platforms and also power automation.

Ability to coordinate marketing and sales touch-points and improve sales reps’ early engagement with prospects.

Which are the industries that benefit from ABM Software?

Technology Vertical, Financial Services, Apparel & Fashion, Management Consulting. Telecommunications, Marketing, and Advertising are among the top users of ABM software

Who are the users of ABM Software?

ABM tools cater to many kinds of roles in Marketing and Sales. The marketing management team, Biz Dev teams, Sales Leaders, Sales Reps, and Account Executives, among others, benefit from ABM software.

The vast majority of companies using ABM have revenue below $100 million, and another large segment had revenue over $1.1 billion. But regardless of revenue, the vast majority of ABM-practicing companies are enterprise-level brands with more than 1,000 employees. (Source: Sirrus Decisions)

AI in ABM

In his book “Artificial Intelligence for Marketing: Practical Applications,” marketing guru Jim Sterne wrote, “AI can discover which elements or attributes in a subject matter domain are the most predictive. Even with a great deal of noisy data and a large variety of data types, it can identify the most revealing characteristics, figuring out which to heed to and which to ignore.”

AI in ABM can help you discover new, unique prospects – and their viability

Ensure you’re getting the right information into your ads, so you grab someone’s attention,” advised Jessica, making a case for AI’s place in ABM.

J F

Jessica Fewless

VP of ABM Strategy DemandBase

During her talk at the “B2B Marketing Conference: Account-Based Everything”, Jessica Fewless, VP of ABM strategy at Demandbase. outlined how AI can be beneficial in an ABM product:

1. Identify account intent

AI can be a helpful tool during the account selection process as it’s able to gauge intent.

2. Optimize the buyer journey

AI is able to track and understand the individual’s online behavior, which will allow you to predict the right time to close the deal.

3. Personalize website content

What the audience wants to see and read is at the heart of content planning, and AI can improve this accuracy.

4. Hyper-target ads

5. Develop an account-based sales team

A key element and benefit of ABM is the alignment of the sales and marketing team – and AI can boost this correlation further.

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Buyer’s Guide - Guide to Choose Right ABM Software

Right-sizing ABM

If ABM is new to the organization, a pilot program can be a great starting point. It will help you refine the process and prove ROI to get the necessary buy-in from the organization. If it is the pilot that you are looking for. you would then select the AMB software accordingly. You can also use the pilot program to test the ABM software itself against your needs. Keep in mind a pilot needs the same degree of commitment as a full-fledged deployment for it to show valid results. An example of a pilot could be about Account selection as most ABM programs start with account selection or identification. Since in an ABM approach, you think the account first then lead, your follow-up for inbound leads also potentially changes. Consider the changes required to implement them while selecting the software.

Buyers are recommended to consider peer reviews and expert opinions that are extensively available on Cuspera before making buying decisions. Cuspera’s AI based engine guides you through the requirement process to help you choose the right software.

Go to Cuspera

You have to choose whether you want an end-to-end capability such as that provided by DemandBase, prefer riding on some other work such as predictive marketing that your organization already uses, or take a step at a time kind of approach to ABM implementation (with each step adding its incremental value). These factors influence the selection of products.

Another significant consideration is any compliances that you may need to adhere to. Please ensure that the products meet this requirement.

You have to choose the integrations needed for the ABM to succeed and ensure that the software supports it. Data integration with the rest of your marketing and sales solution may be a critical factor to take into account.

You also would want to evaluate whether the particular ABM software has any vertical, geo, or another kind of a focus that makes it more suitable for your needs.

We also recommend you evaluate whether the benefits of AI in the selected software provide good ROI.

Within the short-list of products, you would want to evaluate the products for ease of implementation and deployment, risks in adoption, support considerations, etc.

Challenges in Adopting ABM Software

1. ABM isn’t something to take lightly. In many companies, it entails much work and requires alignment not only between sales and marketing. Hence, you would want to calibrate the internal dynamics.

2. It takes time to integrate data across platforms, identify new accounts, target them with messaging—and wait for a months-long sales cycle to prove ROI.

3. ABM requires deep account profiling shared between internal account stakeholders

4. Account-Based Marketing requires a well-built stack. Raab lists 40 technologies in a 142-page guide to ABM vendors! There are alliances and consortiums, and what have you to tell you what an ideal ABM stack looks like and how to assemble it. But, they are far from proven in a specific context.

5. Just because the software vendors check many of the same boxes, it doesn’t mean the solutions are the same. The depth of capabilities in a given area can vary dramatically. You should think through your use cases and your long-term strategy before software selection.

  1. Some of the software products focus on specific industries. For instance, Jabmo has a robust presence in the Manufacturing vertical.

7. The other ABM challenges include tracking results, personalization, budget, and scaling campaigns.

ROI of Account-Based Marketing

All in all, ABM shortens the sales cycle and improves your lead conversion ratio. Research from the Altera Group found that 97% of businesses that use an ABM approach saw higher ROIs than with any other marketing strategy.

Seventy-seven percent of B2B marketers believe ABM has driven greater success with their target accounts and 45% have seen at least double the ROI, according to new research from ITSMA, Demandbase, and the ABM Leadership Alliance.

SiriusDecisions found that 30% of marketers that worked in an account-based manner reported greater than 100% engagement increase with their C-level targets. They have also reported 91% of marketers that use ABM have indicated a larger deal size, with 25% stating their deal size being over 50% larger.

However, it takes time to see the results

According to a study done by Demandbase and Demand Metric, the longer ABM is in use, the more its full-funnel impact is experienced, with 43% of those using ABM for three or more years reporting that it had an impact on their entire funnel.

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93 Account Based Marketing Software

BrightInfo

Automated Content Personalization Engin

4.64

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BrightInfo Icon

BrightInfo

4.64
★★★★★
★★★★★
Automated Content Personalization Engin
Highlights
Top Business Usecases : Engagement management,Engaging and following up,Generation of new leads
Top Features : Personalization,Templates,Widgets
BrightInfo Icon

Vendor: BrightInfo

Company Size: 11-50

HQ Location: 4 Ein Zeitim st,, Tel-Aviv, IL

Financials: Private

Metadata Platform

Account-Based Marketing Automation

4.61

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Metadata Platform Icon

Metadata Platform

4.61
★★★★★
★★★★★
Account-Based Marketing Automation

Metadata Platform is an account-based marketing (ABM) automation solution designed to help businesses streamline processes for managing promotion strategies using targeted advertisements and email campaigns.

Highlights
Top Business Usecases : Advertisement,Account management,Generation of new leads
Top Features : Dashboard,Personalization,Landing page
Metadata Platform Icon

Vendor: Metadata

Company Size: 11-50

HQ Location: 880 Harrison St, #3C, San Francisco, California 94102, US

Financials: Seed

XiQ

ACCOUNT-BASED MARKETING

4.58

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XiQ Icon

XiQ

4.58
★★★★★
★★★★★
ACCOUNT-BASED MARKETING

XiQ is a single, end-to-end, AI-based, SaaS platform for B2B Strategic Selling and Account-Based Marketing. XiQ’s all-in-one marketing platform enables the creation, curation, design, execution, and analysis of campaigns. It is designed for B2B sales and marketing professionals and executives.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Account management
Top Features : Personalization,Recording,Alerts: popups & Notifications
XiQ Icon

Vendor: xIQ

Company Size: 11-50

HQ Location: Island Dr, Redwood City, California 94065, US

Financials: Seed

RollWorks

Account-Based Platform, the B2B and ABM solution

4.57

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RollWorks Icon

RollWorks

4.57
★★★★★
★★★★★
Account-Based Platform, the B2B and ABM solution

RollWorks is an ABM platform for marketing,sales teams to increase lead generation, close the deals faster and increase revenue.

Highlights
Top Business Usecases : Account management,Engagement management,Advertisement
Top Features : Personalization,SEM,Dashboard
RollWorks Icon

Vendor: NextRoll

HQ Location: San Francisco, California

Leandata

LeanData | Get the right revenue data to the right people, every time.

4.56

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Leandata Icon

Leandata

4.56
★★★★★
★★★★★
LeanData | Get the right revenue data to the right people, every time.

Leandata provides set of matching and routing products that help in inbound lead qualification and automated distribution of leads, contacts, accounts and opportunities.

Highlights
Top Business Usecases : Lead routing,Account management,Workflow management
Top Features : Recording,Personalization,Alerts: popups & Notifications
Leandata Icon

Vendor: Leandata

Founded: 2012

Company Size: 101-250

HQ Location: 1175 Sonora Ct. Sunnyvale, CA, 94086

Financials: Series C

Lane Four

Lane Four Account-Based Lead Management

4.54

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Lane Four Icon

Lane Four

4.54
★★★★★
★★★★★
Lane Four Account-Based Lead Management

Lane Four is a lead routing app that simplifies key lead management processes in Salesforce including lead-to-account matching, routing, and round-robin assignment. It helps to boost the account-based strategies, manage rapid growth, and scale Salesforce across the companies.

Highlights
Top Business Usecases : Account management,Lead routing,Lead management
Top Features : Recording
Lane Four Icon

Vendor: Nuvem

Company Size: 1-10

Financials: NA

Folloze Platform

Folloze Platform - The Personalized B2B Marketing Platform, Hyper-personalization at scale

4.50

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Folloze Platform Icon

Folloze Platform

4.50
★★★★★
★★★★★
Folloze Platform - The Personalized B2B Marketing Platform, Hyper-personalization at scale

Folloze Platform is a personalized marketing platform, empowering B2B marketing teams to deliver relevant and contextual experiences across every stage of the customer lifecycle. Folloze platform backed by a data-driven machine learning and intelligence engine, supports account-based marketing (ABM) strategies by delivering one-to-one experiences that fuel top-line revenue while optimizing lifetime value and future growth. It helps sales teams sell, and enables users to easily share content, track engagement and get real-time notifications.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Account management
Top Features : Personalization,Alerts: popups & Notifications
Folloze Platform Icon

Vendor: Folloze

Company Size: 11-50

HQ Location: 1820 Gateway Dr, San Mateo, California 94404, US

Financials: Series A

Demandbase One

No-Limits ABM Solution for Revenue growth and increased retention

4.46

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Demandbase One Icon

Demandbase One

4.46
★★★★★
★★★★★
No-Limits ABM Solution for Revenue growth and increased retention

Demandbase One is a comprehensive Account Based Marketing solution enhanced with the recent addition of Engagio Customer Data software. It has been powered with the speed and flexibility required for meeting with the requirements of the changing B2B landscape.

Highlights
Top Business Usecases : Account management,Engaging and following up,Engagement management
Top Features : Personalization,Calculator,Feedback surveys
Demandbase One Icon

Vendor: Demandbase

Founded: 2007

Company Size: 251-500

HQ Location: 680 Folsom, Suite 400, San Francisco, CA 94107

Financials: Series H

Triblio ABM

Triblio | Account targeting for pipeline growth

4.34

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Triblio ABM Icon

Triblio ABM

4.34
★★★★★
★★★★★
Triblio | Account targeting for pipeline growth

Triblio is an Account-Based Marketing platform used by sales, marketing and customer success teams to boost sales; accelerating pipeline with personalization and intent

Highlights
Top Business Usecases : Account management,Advertisement,Engagement management
Top Features : Personalization,Landing page,Microsites
Triblio ABM Icon

Vendor: Triblio

Founded: 2013

Company Size: 11-50

HQ Location: 11600 Sunrise Valley Dr #100, Reston VA 20191

Financials: M&A

Terminus ABM platform

Terminus: All-in-One Account-Based Marketing Software

4.34

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Terminus ABM platform Icon

Terminus ABM platform

4.34
★★★★★
★★★★★
Terminus: All-in-One Account-Based Marketing Software

Terminus ABM platform is for B2B professionals to use ABM programs to increase revenue, improve reporting & outdo their competition.

Highlights
Top Business Usecases : Account management,Engagement management,Engaging and following up
Top Features : Personalization,Landing page,Dashboard
Terminus ABM platform Icon

Vendor: Terminus

Founded: 2014

Company Size: 101-250

HQ Location: 3340 Peachtree Rd. NE Suite 300 Atlanta, GA 30326

Financials: Series C

Traction Complete

Salesforce Lead Conversion

4.33

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Traction Complete

4.33
★★★★★
★★★★★
Salesforce Lead Conversion
Highlights
Top Business Usecases : Lead routing,Lead management,Lead qualification
Traction Complete Icon

Vendor: Traction on Demand

Company Size: 251-500

HQ Location: Suite 500 - 2700 Production Way, Burnaby, British Columbia V5A 0C2, CA

6sense Account Based Orchestration

6sense ABM Orchestration | Align sales, marketing, and customer success as one revenue team and generate predictable revenue growth

4.21

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6sense Account Based Orchestration Icon

6sense Account Based Orchestration

4.21
★★★★★
★★★★★
6sense ABM Orchestration | Align sales, marketing, and customer success as one revenue team and generate predictable revenue growth

6sense is an account based Orchestration Platform used by marketing, sales and revenue teams to take a data-driven approach in understanding customer needs. It helps the organizations personalize and design a multi-touch campaign by harnessing Artificial Intelligence (AI)I, Big data and Machine Learning (ML) capabilities.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Account management
Top Features : Personalization,Dashboard,Alerts: popups & Notifications
6sense Account Based Orchestration Icon

Vendor: 6sense

Founded: 2013

Company Size: 101-250

HQ Location: 450 Mission Street, Suite 201 San Francisco, CA, 94107

Financials: Private

Outgrow

Outgrow.co | Interactive Quizzes | Interactive Calculators

4.86

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Outgrow

4.86
★★★★★
★★★★★
Outgrow.co | Interactive Quizzes | Interactive Calculators

Outgrow provides Marketing Toolkit to Marketers to engage their customers that helps in lead conversion and generate referral traffic.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Generation of new leads
Top Features : Calculator,Gamification,Contests/quizes
Outgrow Icon

Vendor: Outgrow

HQ Location: 401 Park Avenue, New York, NY 10016, US

Uplead

UpLead | B2B Database & Business Contact Data Provider

4.77

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Uplead

4.77
★★★★★
★★★★★
UpLead | B2B Database & Business Contact Data Provider

UpLead is an online lead generation platform for marketing, sales and recruitment teams to drive growth, increase revenue and increase number of prospects.

Highlights
Top Business Usecases : Generation of new leads,Lead qualification,Engagement management
Top Features : Personalization
Uplead Icon

Vendor: Uplead

Company Size: 11-50

HQ Location: 340 S Lemon Ave Ste 1022 Walnut, CA 91789

Financials: Series A

Openprise RevOps Performance Platform

Customer Data Platform to improve the performance of every go-to-market initiative.

4.73

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Openprise RevOps Performance Platform

4.73
★★★★★
★★★★★
Customer Data Platform to improve the performance of every go-to-market initiative.

Openprise RevOps Performance Platform helps to automate critical data management processes so you can execute more effective campaigns and accelerate growth. It is suited for any business looking to scale up, simplify and auto-manage all key processes in marketing and sales.

Highlights
Top Business Usecases : Account management,Customer feedback management,Engagement management
Top Features : Feedback surveys,Recording,Personalization
Openprise RevOps Performance Platform Icon

Vendor: Openprise

Company Size: 11-50

Financials: Seed

Adobe Bizible

Unifies behavioral and ad data with sales outcomes and machine learning

4.70

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Adobe Bizible

4.70
★★★★★
★★★★★
Unifies behavioral and ad data with sales outcomes and machine learning

Adobe Bizible enables B2B’s to track, connect and credit marketing efforts to revenue generation. It is suited for any businesses who are looking to optimize marketing channel mix for Revenue generation and ROI.

Highlights
Top Business Usecases : Channel marketing,Campaign management,Account management
Top Features : Dashboard,SEM,Personalization
Adobe Bizible Icon

Vendor: Adobe

Founded: 1982

Company Size: 10001+

HQ Location: 345 Park Avenue, San Jose, CA 95110-2704

Financials: IPO

Cognism

Leaders in B2B Lead Generation, all-in-one globally compliant prospecting solution

4.67

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Cognism

4.67
★★★★★
★★★★★
Leaders in B2B Lead Generation, all-in-one globally compliant prospecting solution

Cognism is a B2B lead generation software created for Sales and Marketing leaders and Recruiters.

Highlights
Top Business Usecases : Generation of new leads,Account management,Engagement management
Top Features : Personalization,Recording,Dashboard
Cognism Icon

Vendor: Cognism

Company Size: 101-250

HQ Location: 92 Albert Embankment, London, England SE1 7, GB

Financials: Series B

Groove

Sales engagement software that drives efficiency at every stage of the sales process

4.63

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Groove

4.63
★★★★★
★★★★★
Sales engagement software that drives efficiency at every stage of the sales process

Groove is a sales engagement software that drives efficiency at every stage of the sales process. The software is designed for the sales team of any business to do more productive sales.

Highlights
Top Business Usecases : Engagement management,Communication management,Engaging and following up
Top Features : Templates,Recording,Personalization
Groove Icon

Vendor: Groove.Co

Founded: 2013

Company Size: 11-50

HQ Location: San Francisco, US

Financials: Seed

Maroon.Ai

Maroon.ai | Predictive Analytics for B2B marketers

4.60

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Maroon.Ai

4.60
★★★★★
★★★★★
Maroon.ai | Predictive Analytics for B2B marketers

Maroon.Ai is a predictive analytics platform providing marketing intelligence to B2B companies. It allows businesses to predict prospect behavior using aggregated and curated data and allows them to predict buyers’ intent through predictive data.

Highlights
Top Business Usecases : Generation of new leads,Lead qualification,Lead scoring
Top Features : Dashboard,Predictive scoring,Personalization
Maroon.Ai Icon

Vendor: Maroon.ai

Company Size: 11-50

HQ Location: 21s N 12th St, Philadelphia, Pennsylvania 19107, US

Financials: Seed

Opensense

Email Signature and Tracking

4.59

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Opensense

4.59
★★★★★
★★★★★
Email Signature and Tracking

Opensense is a cloud-based email marketing solution designed to help medium to large businesses manage marketing campaigns using digital signatures and personalized banners. Opensense's email signature management functionality allows users to handle multiple brands via sender segmentation, formatting, A/B testing, automatic version updates, and more.

Highlights
Top Business Usecases : Sales document management,Digital signature,Engagement management
Top Features : Personalization,Templates,Ticketing
Opensense Icon

Vendor: Opensense

Company Size: 11-50

HQ Location: 855 Brannan St, San Francisco, California 94103, US

Financials: Seed

Alyce

AI-Powered Direct Mail and Swag Platform | ABM Gifting

4.59

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Alyce

4.59
★★★★★
★★★★★
AI-Powered Direct Mail and Swag Platform | ABM Gifting
Highlights
Top Business Usecases : Engagement management,Engaging and following up,Account management
Top Features : Personalization,Dashboard,Landing page
Alyce Icon

Vendor: Alyce

Company Size: 51-100

HQ Location: 211 Congress St, 7th Floor, Boston, Massachusetts 02110, US

Financials: Series A

Gazelle.ai

AI-enabled Business Intelligence platform designed to identify fast-growth companies

4.56

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Gazelle.ai

4.56
★★★★★
★★★★★
AI-enabled Business Intelligence platform designed to identify fast-growth companies
Highlights
Top Business Usecases : Competitive intelligence,Business development,Trade show marketing
Gazelle.ai Icon

Vendor: Gazelle.ai

Company Size: 11-50

HQ Location: 416 De Maisonneuve Blvd West, Suite 1000, Montreal, Quebec H3A 1L2, CA

Sendoso

Automation tool to connect with customers and drive revenue

4.56

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Sendoso

4.56
★★★★★
★★★★★
Automation tool to connect with customers and drive revenue

Sendoso is a Marketing Automation Software. Sendoso helps companies to engage with customers throughout the buyer’s journey. By integrating digital and physical sending strategies, companies can increase the effectiveness of their existing go-to-market programs and improve their relationships with customers.

Highlights
Top Business Usecases : Engagement management,Customer & prospect gifting,Engaging and following up
Top Features : Personalization,Alerts: popups & Notifications,Dashboard
Sendoso Icon

Vendor: Sendoso

Company Size: 51-100

HQ Location: San Francisco, California

Financials: Private

Calibermind

CaliberMind | B2B Customer Data Platform

4.54

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Calibermind

4.54
★★★★★
★★★★★
CaliberMind | B2B Customer Data Platform

Calibermind is a Customer Data Platform built for B2B Marketers, and Finance teams for growing revenue and optimizing pipeline using data, analytics and automation. It can be used in large enterprises and businesses of all sizes.

Highlights
Top Business Usecases : Account management,Engagement management,Engaging and following up
Top Features : Dashboard,Personalization
Calibermind Icon

Vendor: Calibermind

Founded: 2016

Company Size: 11-50

HQ Location: 2000 Central Ave., Boulder, CO 80301, US

Financials: Seed