In this section, you will find
What is Account-Based Marketing (ABM)?
Benefits of ABM Software
Why is ABM Important?
Key Features of ABM Software
AI in ABM
How to Choose Right ABM Software
Account Based Marketing is a B2B marketing technique wherein businesses focus on specific, best-fit, targeted accounts to acquire customers, grow revenue or increase their share of wallet. In ABM approach, both marketing and sales work together to target high value accounts and these accounts would be chosen based on any of the considerations like industry, brand, logo or market penetration.
Learn why ABM is important and how it helps businesses and how to choose the right ABM software.
Updated By Cuspera
Last updated: Mar 3, 2022
ACCOUNT-BASED MARKETING
XiQ is a single, end-to-end, AI-based, SaaS platform for B2B Strategic Selling and Account-Based Marketing. XiQ’s all-in-one marketing platform enables the creation, curation, design, execution, and analysis of campaigns. It is designed for B2B sales and marketing professionals and executives.
The XiQ platform aggregates and curates relevant news and social buzz about companies, executives, decision makers, influences, competitors from the internet, media and social networks and presents it to literally at fingertips via a clean and simple user interface. xiQ enables social collaboration and calibrates engagement. It gauges the sentiment of the people that matter, analyzes news and social buzz to predict emerging trends, giving professionals the information they need.
XiQ has developed proprietary technology to extract data and news from the internet and social media, synthesize it into useful business-ready information, and deliver it via personalized mobile apps, email and web. XiQ combines the cognitive computing power of IBM Watson with machine learning and human curation to reduce the time and cost of analyzing large quantities of data for use in B2B sales and marketing campaigns. It’s like having your own personal news concierge.
xiQ provides direct visibility into the campaign interactions and gives sales the ability to create messaging that resonates with the personality of their buyers.Donna Yassay
Vice President, Data Center Product and Solutions Marketing
XILINX
Vendor: xIQ
Company Size: 11-50
HQ Location: 100 Redwood Shores Parkway, Suite 100 Redwood City, CA 94065, USA
Financials: Seed
Account-Based Marketing Automation
Metadata Platform is an account-based marketing (ABM) automation solution designed to help businesses streamline processes for managing promotion strategies using targeted advertisements and email campaigns.
Metadata Platform comes with an artificial intelligence (AI)-based demand generation engine, which allows managers to improve digital content using A/B testing and data segmentation. It enables users to run marketing campaigns based on various metrics such as online clicks, target audience, promotional channels, collateral, and content type.
Features of Metadata include A/B testing, pipeline management, demand generation, analytics, target account identification, customer segmentation and more. It provides a MetaMatch module, which allows advertisers to build custom audiences on Facebook and LinkedIn using technographic and demographic data from the built-in database.
Vendor: Metadata
Company Size: 11-50
HQ Location: 880 Harrison St, #3C, San Francisco, California 94102, US
Financials: Seed
Account-Based Platform, the B2B and ABM solution
RollWorks is an ABM platform for marketing,sales teams to increase lead generation, close the deals faster and increase revenue.
RollWorks helps teams to Identify ideal customer profile (ICP), target accounts and key buyers. It provides funnel stage insights and website visitor insights. It helps in engaging high-fit accounts (even without a target account list) with digital advertising and sales automation. It helps in viewing detailed performance data for each account down to individual contacts and specific sales stages.
RollWorks uses artificial intelligence and machine learning for automating and optimizing the data.It comes with advanced ABM strategies with a target account list for account list creation, account scoring, account suggestion, account groups. It provides database of 320 million verified contacts to reach key decision makers with the campaign. It comes with Salesforce, Marketo, Hubspot integrations to sync information bidirectionally.
RollWorks and HubSpot were two critical tools that helped us quickly turn around a strategic program that in the end has great reach.Staisey Divorski
VP Marketing
ENPLUG
Vendor: NextRoll
HQ Location: San Francisco, California
LeanData | Get the right revenue data to the right people, every time.
Leandata provides set of matching and routing products that help in inbound lead qualification and automated distribution of leads, contacts, accounts and opportunities.
It helps inbound sales team to improve their lead response time and improve overall sales productivity. Leandata provides rule based routing flows that directs right leads to the right reps at the right time. It also qualifies the lead with the account view and sales context details.
Leandata Analytics provides marketing attribution that ties revenue to campaigns. Routing flow logic can be designed using visual drag and drop tool. It integrates with all major CRM including Salesforce.
LeanData allows us to capture all of our [sales and marketing] data and allow our executives to choose how to spend our money in the most effective way possible.Laura Kornacka
Senior Sales Operations Manager
FinancialForce
Vendor: Leandata
Founded: 2012
Company Size: 101-250
HQ Location: 1175 Sonora Ct. Sunnyvale, CA, 94086
Financials: Series C
Lane Four Account-Based Lead Management
Lane Four is a lead routing app that simplifies key lead management processes in Salesforce including lead-to-account matching, routing, and round-robin assignment. It helps to boost the account-based strategies, manage rapid growth, and scale Salesforce across the companies.
Lane Four helps to build end-to-end, go-to-market data frameworks that minimize dirty data, automate manual processes, and seamlessly integrate the tech stack. It even streamlines inbound and account-based programs with lead-to-account matching, lead routing and more. It also helps with track and report on marketing activities and campaigns, and take action on incoming leads from Salesforce, and many more.
Its features are gain visibility into the data with accurate matches, get records to the right people at the right time, assign records via custom regions, round robins, and queues and more.
Vendor: Nuvem
Company Size: 1-10
Financials: NA
Folloze Platform - The Personalized B2B Marketing Platform, Hyper-personalization at scale
Folloze Platform is a personalized marketing platform, empowering B2B marketing teams to deliver relevant and contextual experiences across every stage of the customer lifecycle. Folloze platform backed by a data-driven machine learning and intelligence engine, supports account-based marketing (ABM) strategies by delivering one-to-one experiences that fuel top-line revenue while optimizing lifetime value and future growth. It helps sales teams sell, and enables users to easily share content, track engagement and get real-time notifications.
The Folloze platform helps to personalize the entire customer journey with deeply contextual, educational, relevant experiences. It activates sales teams by enabling marketers to create and execute highly targeted and personalized campaigns – across every stage of the customer lifecycle – for their sales counterparts. Solutions that fuel growth across the customer lifecycle includes Account-Based Marketing, Demand Generation, Event Marketing, Sales Acceleration.
Folloze includes deep metrics and analytics that measure account engagement across experiences – determined by content viewing time and conversion rates. By scoring and measuring both account engagement and topics of interest, Folloze delivers timely insights to sales and marketing teams and dynamically informs next steps for each unique customer journey.
Vendor: Folloze
Company Size: 11-50
HQ Location: 950 Tower Lane, #750, Foster City, California 94404, US
Financials: Series A
Account engagement platform for B2B organizations to achieve predictable revenue growth
6sense is an account based Orchestration Platform used by marketing, sales and revenue teams to take a data-driven approach in understanding customer needs. It helps the organizations personalize and design a multi-touch campaign by harnessing Artificial Intelligence (AI)I, Big data and Machine Learning (ML) capabilities.
The primary features of the platform include insights into customer journey, lead generation, integration with CRM systems, predictive modelling, product recommendations and lead scoring. It also provides fragmented data to focus on different segments of the market.
The AI based tool maps intent signals from all the channels and help the revenue team identify, prioritize and engage right traffic. Using the predictive analytics and lead scoring mechanism, the software gathers data on prospective leads, analyses needs and predicts customer behavior across different stages of the customer journey.
At 6sense you have the opportunity to partner with some of the most forward-thinking teams in the industry and truly pave the way for actionable, predictive insights.Meggie Rohan
Director
Customer Success
Vendor: 6sense
Founded: 2013
Company Size: 101-250
HQ Location: 450 Mission Street, Suite 201 San Francisco, CA, 94107
Financials: Private
Triblio | Account targeting for pipeline growth
Triblio is an Account-Based Marketing platform used by sales, marketing and customer success teams to boost sales; accelerating pipeline with personalization and intent
It uses ads, web, sales and analytics which it leverages to create an effective ABM campaigns.Triblio has features such as orchestration, audience management, purchase intent, account based advertising, web personalization, sales activation and account analytics.
With orchestration, create multichannel campaigns that combine of account activities in marketing automation, purchase intent and account priority. Audience management can be done on basis of mapping leads to accounts, recognizing accounts with AI powered account ID engine and using data from primary and 3rd party data sources. Account based advertising can be carried on basis of targetting accounts, reaching key decision makers, running display ads, mobile ads, video ads and social ads for specific roles and contacts. Web personalization is carried to engage thousands of accounts with relevant messaging on basis of auto-trigger sales outboarding and dynamic CTAs, and creating accout microsites. Sales activation is done with marketing campaigns, prioritizing outbound sales activities by purchase intent and automating sales plays in CRM workflows. Account analytics showcases impact of ABM campaigns through campaign attributes and web analytics, pipeline and revenue, progression of accounts through sales funnel etc.
Vendor: Triblio
Founded: 2013
Company Size: 11-50
HQ Location: 11600 Sunrise Valley Dr #100, Reston VA 20191
Financials: M&A
Terminus: All-in-One Account-Based Marketing Software
Terminus ABM platform is for B2B professionals to use ABM programs to increase revenue, improve reporting & outdo their competition.
The platform allows to use your data for strategic activities to attain business goals. It features Target Account Identification, Account based advertising, Marketing Analytics, Account based Analytics, Sales and In Market Intelligence.
It helps to identify and segment target audience with behavioral signals, create campaigns with ideal accounts with Account-based advertising, activate sales with sales insights and deep account intelligence. It also supports to capture all marketing, sales and digital touchpoints to get a complete picture of every target account’s engagement with your brand.
Terminus Professional Services makes sense to me because I know it's going to get done right, I know they're going to teach me how to do it, and it gives me more insight into how other Terminus clients are doing it.Daniel Englebretson
Khronos
Vendor: Terminus
Founded: 2014
Company Size: 101-250
HQ Location: 3340 Peachtree Rd. NE Suite 300 Atlanta, GA 30326
Financials: Series C
Outgrow.co | Interactive Quizzes | Interactive Calculators
Outgrow provides Marketing Toolkit to Marketers to engage their customers that helps in lead conversion and generate referral traffic.
Outgrow relies on providing highly interactive content through its tools to engage customers. Outgrow toolkit includes set of quizzes, calculators, chatbot, recommendations, polls, forms & surveys to engage customers.
Vendor: Outgrow
HQ Location: 401 Park Avenue, New York, NY 10016, US
ABM is selecting highly targeted prospects and presenting your brand and content that is relevant to their business needs. ABM is not about many leads but about best matching your products and services to highly targeted accounts that are the best possible fit. Each account is treated as a market by itself, and each one should have a strategy tailored directly to them. Think of it as very personalized marketing in a B2B context. ABM will help you enhance your lead-to-revenue management.
Please focus on the target account’s needs and why you are a good fit for their organization and never lose sight of that.
ABM is a part of a continuum of ABM, ABA (Account-Based Advertisement), and ABS (Account-Based Sales). As a result, a successful ABM initiative requires participation beyond marketing such as sales, product, customer success, and executive teams must demonstrate commitment and discipline to help drive efficiency and growth with accounts that matter most.
Forrester believes that ABM succeeds when:
Marketing and sales jointly obsess over how to pursue, establish, and grow long-term, highly engaged revenue relationships with specific customer accounts.
Leveraging various types of pull marketing — blogs, whitepapers, search engine optimization, webinars, social media, content marketing — inbound marketing aims to attract new prospects/leads and drive brand awareness. Its first step is to attract the right clients or quality leads. The second step is to open a dialogue and engage and convert a visitor to a lead.
Two core differences between inbound marketing and ABM are tactics and scalability. ABM works best when focused on a smaller group of Accounts/Customers.
With outbound marketing, companies find and reach out to potential clients (rather than the customers finding you) with tactics like purchased data email blasts, in-house cold calls, and paid digital or display advertising. In outbound marketing, it can be challenging to target and your ROI can be hard to track.
ABM — which is not to be confused with targeted outbound marketing — is much more personalized and strategic.
In outbound sales, sales and/or sales development run their campaign until they generate an opportunity with a particular account. Marketing may or may not run outbound marketing programs against this target list of accounts.
In ABM, sales and marketing collaborate on building relationships aimed at these accounts.
It is not easy to choose the right ABM software. Some of the software is an add-on to some of the existing CRM software or other marketing solutions. In some cases, ABM is part of the product functionality. Then, there are some point software solutions for different aspects of ABM. Your needs, context, and scale should govern the selection.
A successful ABM approach should solve for:
· Identifying the right accounts and targets within them.
· Delivering tailored marketing and sales messaging to those people.
· Measuring how they respond.
Your selection should ensure that you cover all these aspects through existing and new software.
Apply scarce resources to where they make the most impact. Less wastage too.
The likelihood of conversion is higher compared to other marketing methods.
91% of organizations report when they take an ABM approach, they are more likely to convert that deal from the pipeline to closed than with a non-ABM approach
With the well-defined “market” or account, it is possible to calculate the ROI with a reasonable degree of certainty.
ABM delivers the highest ROI of any B2B marketing strategy or tactic.
65% of B2B marketers agreed that ABM provided significant benefits for attracting new clients.
Campaign effectiveness analysis will yield tangible results, as you are looking at a smaller set of targeted accounts with plans you drew up.
“75% of customers prefer personalized offers” per Aberdeen. ABM is personalizing everything to the account.
● Own Analytics, combined with third-party data sources, transforms loose segmentation into tightly defined accounts to focus. Focus can prune a broader list by as much as 90% allowing you to focus on 10%.
● Capturing new accounts is easier because of some of the capabilities for modeling, and discovery.
● Given that B2B purchase cycles are lengthy, it is vital to keep the engagement going through the purchase cycle. ABM software can help significantly in continually staying in touch with customers with relevant content.
● Some of the new-gen ABM Software can orchestrate (and deliver) across all engagement channels.
● They also provide advertising, personalization features
There are software products that focus exclusively on ABM. Demandbase and Jabmo are good examples of this scenario.
There are predictive marketing tools that can address ABM as well. MRR is a good example of this category of ABM solutions.
Some of the ABM solutions are start-to-finish to help find, target, and close accounts, while some specialize in different steps, such as Intent-and-lead identification tools, personalization tools, and measurement tools.
Identifying potential targets given an ideal customer profile. The data and methodology used to identify these target audiences vary widely. Some of the software products can go well beyond Account selection to Contact selection within the Account.
Having a sense of intent associated with the targets will help prioritize the account actions. It is not just knowing the intent and how it changes as time progresses.
Having a powerful visualization (as is the case with Jabmo) will help you manage the ABM easier.
Target advertisements to people in specific companies. Given the number of people involved in B2B decisions, account-wide coverage has value in addition to one-to-one targeting.
Programmatic ad platform to tailor website messaging, retargeting of various kinds
Collaborative demand generation— between marketing and sales:
Personalized content delivery based on the user/account activity
Analytics that can sync with independent CRMs and other marketing platforms to wed engagement and sales data. The analytics data, in turn, prompt sales staff to follow-up with accounts that show increased interest based on browsing behavior, ad clicks, email opens.
Salesforce. Eloqua. HubSpot. Marketo. WordPress. The list goes on. Integrations move data between platforms and also power automation.
Ability to coordinate marketing and sales touch-points and improve sales reps’ early engagement with prospects.
Technology Vertical, Financial Services, Apparel & Fashion, Management Consulting. Telecommunications, Marketing, and Advertising are among the top users of ABM software
ABM tools cater to many kinds of roles in Marketing and Sales. The marketing management team, Biz Dev teams, Sales Leaders, Sales Reps, and Account Executives, among others, benefit from ABM software.
The vast majority of companies using ABM have revenue below $100 million, and another large segment had revenue over $1.1 billion. But regardless of revenue, the vast majority of ABM-practicing companies are enterprise-level brands with more than 1,000 employees. (Source: Sirrus Decisions)
In his book “Artificial Intelligence for Marketing: Practical Applications,” marketing guru Jim Sterne wrote, “AI can discover which elements or attributes in a subject matter domain are the most predictive. Even with a great deal of noisy data and a large variety of data types, it can identify the most revealing characteristics, figuring out which to heed to and which to ignore.”
AI in ABM can help you discover new, unique prospects – and their viability
Ensure you’re getting the right information into your ads, so you grab someone’s attention,” advised Jessica, making a case for AI’s place in ABM.
During her talk at the “B2B Marketing Conference: Account-Based Everything”, Jessica Fewless, VP of ABM strategy at Demandbase. outlined how AI can be beneficial in an ABM product:
1. Identify account intent
AI can be a helpful tool during the account selection process as it’s able to gauge intent.
2. Optimize the buyer journey
AI is able to track and understand the individual’s online behavior, which will allow you to predict the right time to close the deal.
3. Personalize website content
What the audience wants to see and read is at the heart of content planning, and AI can improve this accuracy.
4. Hyper-target ads
5. Develop an account-based sales team
A key element and benefit of ABM is the alignment of the sales and marketing team – and AI can boost this correlation further.
If ABM is new to the organization, a pilot program can be a great starting point. It will help you refine the process and prove ROI to get the necessary buy-in from the organization. If it is the pilot that you are looking for. you would then select the AMB software accordingly. You can also use the pilot program to test the ABM software itself against your needs. Keep in mind a pilot needs the same degree of commitment as a full-fledged deployment for it to show valid results. An example of a pilot could be about Account selection as most ABM programs start with account selection or identification. Since in an ABM approach, you think the account first then lead, your follow-up for inbound leads also potentially changes. Consider the changes required to implement them while selecting the software.
You have to choose whether you want an end-to-end capability such as that provided by DemandBase, prefer riding on some other work such as predictive marketing that your organization already uses, or take a step at a time kind of approach to ABM implementation (with each step adding its incremental value). These factors influence the selection of products.
Another significant consideration is any compliances that you may need to adhere to. Please ensure that the products meet this requirement.
You have to choose the integrations needed for the ABM to succeed and ensure that the software supports it. Data integration with the rest of your marketing and sales solution may be a critical factor to take into account.
You also would want to evaluate whether the particular ABM software has any vertical, geo, or other kind of a focus that makes it more suitable for your needs.
We also recommend you evaluate whether the benefits of AI in the selected software provide good ROI.
Within the short-list of products, you would want to evaluate the products for ease of implementation and deployment, risks in adoption, support considerations, etc.
1. ABM isn’t something to take lightly. In many companies, it entails much work and requires alignment not only between sales and marketing. Hence, you would want to calibrate the internal dynamics.
2. It takes time to integrate data across platforms, identify new accounts, target them with messaging—and wait for a months-long sales cycle to prove ROI.
3. ABM requires deep account profiling shared between internal account stakeholders
4. Account-Based Marketing requires a well-built stack. Raab lists 40 technologies in a 142-page guide to ABM vendors! There are alliances and consortiums, and what have you to tell you what an ideal ABM stack looks like and how to assemble it. But, they are far from proven in a specific context.
5. Just because the software vendors check many of the same boxes, it doesn’t mean the solutions are the same. The depth of capabilities in a given area can vary dramatically. You should think through your use cases and your long-term strategy before software selection.
7. The other ABM challenges include tracking results, personalization, budget, and scaling campaigns.
All in all, ABM shortens the sales cycle and improves your lead conversion ratio. Research from the Altera Group found that 97% of businesses that use an ABM approach saw higher ROIs than with any other marketing strategy.
Seventy-seven percent of B2B marketers believe ABM has driven greater success with their target accounts and 45% have seen at least double the ROI, according to new research from ITSMA, Demandbase, and the ABM Leadership Alliance.
SiriusDecisions found that 30% of marketers that worked in an account-based manner reported greater than 100% engagement increase with their C-level targets. They have also reported 91% of marketers that use ABM have indicated a larger deal size, with 25% stating their deal size being over 50% larger.
However, it takes time to see the results
According to a study done by Demandbase and Demand Metric, the longer ABM is in use, the more its full-funnel impact is experienced, with 43% of those using ABM for three or more years reporting that it had an impact on their entire funnel.
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ACCOUNT-BASED MARKETING
XiQ is a single, end-to-end, AI-based, SaaS platform for B2B Strategic Selling and Account-Based Marketing. XiQ’s all-in-one marketing platform enables the creation, curation, design, execution, and analysis of campaigns. It is designed for B2B sales and marketing professionals and executives.
Vendor: xIQ
Company Size: 11-50
HQ Location: 100 Redwood Shores Parkway, Suite 100 Redwood City, CA 94065, USA
Financials: Seed
Automated Content Personalization Engin
Vendor: BrightInfo
Company Size: 11-50
HQ Location: 4 Ein Zeitim st,, Tel-Aviv, IL
Financials: Private
Account-Based Marketing Automation
Metadata Platform is an account-based marketing (ABM) automation solution designed to help businesses streamline processes for managing promotion strategies using targeted advertisements and email campaigns.
Vendor: Metadata
Company Size: 11-50
HQ Location: 880 Harrison St, #3C, San Francisco, California 94102, US
Financials: Seed
Account-Based Platform, the B2B and ABM solution
RollWorks is an ABM platform for marketing,sales teams to increase lead generation, close the deals faster and increase revenue.
Vendor: NextRoll
HQ Location: San Francisco, California
LeanData | Get the right revenue data to the right people, every time.
Leandata provides set of matching and routing products that help in inbound lead qualification and automated distribution of leads, contacts, accounts and opportunities.
Vendor: Leandata
Founded: 2012
Company Size: 101-250
HQ Location: 1175 Sonora Ct. Sunnyvale, CA, 94086
Financials: Series C
Lane Four Account-Based Lead Management
Lane Four is a lead routing app that simplifies key lead management processes in Salesforce including lead-to-account matching, routing, and round-robin assignment. It helps to boost the account-based strategies, manage rapid growth, and scale Salesforce across the companies.
Vendor: Nuvem
Company Size: 1-10
Financials: NA
Folloze Platform - The Personalized B2B Marketing Platform, Hyper-personalization at scale
Folloze Platform is a personalized marketing platform, empowering B2B marketing teams to deliver relevant and contextual experiences across every stage of the customer lifecycle. Folloze platform backed by a data-driven machine learning and intelligence engine, supports account-based marketing (ABM) strategies by delivering one-to-one experiences that fuel top-line revenue while optimizing lifetime value and future growth. It helps sales teams sell, and enables users to easily share content, track engagement and get real-time notifications.
Vendor: Folloze
Company Size: 11-50
HQ Location: 950 Tower Lane, #750, Foster City, California 94404, US
Financials: Series A
SaaS Analytics for Braintree - Mainmetrics
Vendor: All Buttons Pressed
Company Size: 1-10
HQ Location: Mettlerkampsweg 40, 20535 Hamburg, Germany
Account engagement platform for B2B organizations to achieve predictable revenue growth
6sense is an account based Orchestration Platform used by marketing, sales and revenue teams to take a data-driven approach in understanding customer needs. It helps the organizations personalize and design a multi-touch campaign by harnessing Artificial Intelligence (AI)I, Big data and Machine Learning (ML) capabilities.
Vendor: 6sense
Founded: 2013
Company Size: 101-250
HQ Location: 450 Mission Street, Suite 201 San Francisco, CA, 94107
Financials: Private
Triblio | Account targeting for pipeline growth
Triblio is an Account-Based Marketing platform used by sales, marketing and customer success teams to boost sales; accelerating pipeline with personalization and intent
Vendor: Triblio
Founded: 2013
Company Size: 11-50
HQ Location: 11600 Sunrise Valley Dr #100, Reston VA 20191
Financials: M&A
Terminus: All-in-One Account-Based Marketing Software
Terminus ABM platform is for B2B professionals to use ABM programs to increase revenue, improve reporting & outdo their competition.
Vendor: Terminus
Founded: 2014
Company Size: 101-250
HQ Location: 3340 Peachtree Rd. NE Suite 300 Atlanta, GA 30326
Financials: Series C
Salesforce Lead Conversion
Vendor: Traction on Demand
Company Size: 251-500
HQ Location: Suite 500 - 2700 Production Way, Burnaby, British Columbia V5A 0C2, CA
Outgrow.co | Interactive Quizzes | Interactive Calculators
Outgrow provides Marketing Toolkit to Marketers to engage their customers that helps in lead conversion and generate referral traffic.
Vendor: Outgrow
HQ Location: 401 Park Avenue, New York, NY 10016, US
UpLead | B2B Database & Business Contact Data Provider
UpLead is an online lead generation platform for marketing, sales and recruitment teams to drive growth, increase revenue and increase number of prospects.
Vendor: Uplead
Company Size: 11-50
HQ Location: 340 S Lemon Ave Ste 1022 Walnut, CA 91789
Financials: Series A
Customer Data Platform to improve the performance of every go-to-market initiative.
Openprise RevOps Performance Platform helps to automate critical data management processes so you can execute more effective campaigns and accelerate growth. It is suited for any business looking to scale up, simplify and auto-manage all key processes in marketing and sales.
Vendor: Openprise
Company Size: 11-50
Financials: Seed
Unifies behavioral and ad data with sales outcomes and machine learning
Adobe Bizible enables B2B’s to track, connect and credit marketing efforts to revenue generation. It is suited for any businesses who are looking to optimize marketing channel mix for Revenue generation and ROI.
Vendor: Adobe
Founded: 1982
Company Size: 10001+
HQ Location: 345 Park Avenue, San Jose, CA 95110-2704
Financials: IPO
Leaders in B2B Lead Generation, all-in-one globally compliant prospecting solution
Cognism is a B2B lead generation software created for Sales and Marketing leaders and Recruiters.
Vendor: Cognism
Company Size: 101-250
HQ Location: 92 Albert Embankment, London, England SE1 7, GB
Financials: Series B
Sales engagement software that drives efficiency at every stage of the sales process
Groove is a sales engagement software that drives efficiency at every stage of the sales process. The software is designed for the sales team of any business to do more productive sales.
Vendor: Groove.Co
Founded: 2013
Company Size: 11-50
HQ Location: San Francisco, US
Financials: Seed
Maroon.ai | Predictive Analytics for B2B marketers
Maroon.Ai is a predictive analytics platform providing marketing intelligence to B2B companies. It allows businesses to predict prospect behavior using aggregated and curated data and allows them to predict buyers’ intent through predictive data.
Vendor: Maroon.ai
Company Size: 11-50
HQ Location: 21s N 12th St, Philadelphia, Pennsylvania 19107, US
Financials: Seed
Email Signature and Tracking
Opensense is a cloud-based email marketing solution designed to help medium to large businesses manage marketing campaigns using digital signatures and personalized banners. Opensense's email signature management functionality allows users to handle multiple brands via sender segmentation, formatting, A/B testing, automatic version updates, and more.
Vendor: Opensense
Company Size: 11-50
HQ Location: 855 Brannan St, San Francisco, California 94103, US
Financials: Seed
AI-Powered Direct Mail and Swag Platform | ABM Gifting
Vendor: Alyce
Company Size: 51-100
HQ Location: 211 Congress St, 7th Floor, Boston, Massachusetts 02110, US
Financials: Series A
AI-enabled Business Intelligence platform designed to identify fast-growth companies
Vendor: Gazelle.ai
Company Size: 11-50
HQ Location: 416 De Maisonneuve Blvd West, Suite 1000, Montreal, Quebec H3A 1L2, CA
Automation tool to connect with customers and drive revenue
Sendoso is a Marketing Automation Software. Sendoso helps companies to engage with customers throughout the buyer’s journey. By integrating digital and physical sending strategies, companies can increase the effectiveness of their existing go-to-market programs and improve their relationships with customers.
Vendor: Sendoso
Company Size: 51-100
HQ Location: San Francisco, California
Financials: Private
CaliberMind | B2B Customer Data Platform
Calibermind is a Customer Data Platform built for B2B Marketers, and Finance teams for growing revenue and optimizing pipeline using data, analytics and automation. It can be used in large enterprises and businesses of all sizes.
Vendor: Calibermind
Founded: 2016
Company Size: 11-50
HQ Location: 2000 Central Ave., Boulder, CO 80301, US
Financials: Seed