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Account-Based Marketing(ABM) Software 2022: Comprehensive Guide

Account Based Marketing is a B2B marketing technique wherein businesses focus on specific, best-fit, targeted accounts to acquire customers, grow revenue or increase their share of wallet. In ABM approach, both marketing and sales work together to target high value accounts and these accounts would be chosen based on any of the considerations like industry, brand, logo or market penetration.

Learn why ABM is important and how it helps businesses and how to choose the right ABM software.

Updated By Cuspera

Last updated: Mar 3, 2022

Top Software

XiQ

ACCOUNT-BASED MARKETING

4.69

Read Reviews
XiQ Icon

XiQ

23.45
★★★★★
★★★★★
ACCOUNT-BASED MARKETING

XiQ is a single, end-to-end, AI-based, SaaS platform for B2B Strategic Selling and Account-Based Marketing. XiQ’s all-in-one marketing platform enables the creation, curation, design, execution, and analysis of campaigns. It is designed for B2B sales and marketing professionals and executives.

The XiQ platform aggregates and curates relevant news and social buzz about companies, executives, decision makers, influences, competitors from the internet, media and social networks and presents it to literally at fingertips via a clean and simple user interface. xiQ enables social collaboration and calibrates engagement. It gauges the sentiment of the people that matter, analyzes news and social buzz to predict emerging trends, giving professionals the information they need.

XiQ has developed proprietary technology to extract data and news from the internet and social media, synthesize it into useful business-ready information, and deliver it via personalized mobile apps, email and web. XiQ combines the cognitive computing power of IBM Watson with machine learning and human curation to reduce the time and cost of analyzing large quantities of data for use in B2B sales and marketing campaigns. It’s like having your own personal news concierge.

Testimonials

Donna Yassay

Vice President, Data Center Product and Solutions Marketing

XILINX

XiQ Icon
Highlights
Top Processes : Engagement management,Account management,Engaging and following up
Top Features : Personalization,Alerts: popups & Notifications,Widgets

Vendor: xIQ

Company Size: 11-50

HQ Location: 100 Redwood Shores Parkway, Suite 100 Redwood City, CA 94065, USA

Financials: Seed

Metadata Platform

Account-Based Marketing Automation

4.61

Read Reviews
Metadata Platform Icon

Metadata Platform

23.05
★★★★★
★★★★★
Account-Based Marketing Automation

Metadata Platform is an account-based marketing (ABM) automation solution designed to help businesses streamline processes for managing promotion strategies using targeted advertisements and email campaigns.

Metadata Platform comes with an artificial intelligence (AI)-based demand generation engine, which allows managers to improve digital content using A/B testing and data segmentation. It enables users to run marketing campaigns based on various metrics such as online clicks, target audience, promotional channels, collateral, and content type.

Features of Metadata include A/B testing, pipeline management, demand generation, analytics, target account identification, customer segmentation and more. It provides a MetaMatch module, which allows advertisers to build custom audiences on Facebook and LinkedIn using technographic and demographic data from the built-in database.

Metadata Platform Icon
Highlights
Top Processes : Advertisement,Account management,Generation of new leads
Top Features : Personalization,Dashboard,Landing page

Vendor: Metadata

Company Size: 11-50

HQ Location: 880 Harrison St, #3C, San Francisco, California 94102, US

Financials: Seed

RollWorks

Account-Based Platform, the B2B and ABM solution

4.57

Read Reviews
RollWorks Icon

RollWorks

22.87
★★★★★
★★★★★
Account-Based Platform, the B2B and ABM solution

RollWorks is an ABM platform for marketing,sales teams to increase lead generation, close the deals faster and increase revenue.

RollWorks helps teams to Identify ideal customer profile (ICP), target accounts and key buyers. It provides funnel stage insights and website visitor insights. It helps in engaging high-fit accounts (even without a target account list) with digital advertising and sales automation. It helps in viewing detailed performance data for each account down to individual contacts and specific sales stages.

RollWorks uses artificial intelligence and machine learning for automating and optimizing the data.It comes with advanced ABM strategies with a target account list for account list creation, account scoring, account suggestion, account groups. It provides database of 320 million verified contacts to reach key decision makers with the campaign. It comes with Salesforce, Marketo, Hubspot integrations to sync information bidirectionally.

Testimonials

Staisey Divorski

VP Marketing

ENPLUG

RollWorks Icon
Highlights
Top Processes : Account management,Engagement management,Engaging and following up
Top Features : Personalization,Templates,SEM

Vendor: NextRoll

HQ Location: San Francisco, California

Leandata

LeanData | Get the right revenue data to the right people, every time.

4.56

Read Reviews
Leandata Icon

Leandata

22.82
★★★★★
★★★★★
LeanData | Get the right revenue data to the right people, every time.

Leandata provides set of matching and routing products that help in inbound lead qualification and automated distribution of leads, contacts, accounts and opportunities.

It helps inbound sales team to improve their lead response time and improve overall sales productivity. Leandata provides rule based routing flows that directs right leads to the right reps at the right time. It also qualifies the lead with the account view and sales context details.

Leandata Analytics provides marketing attribution that ties revenue to campaigns. Routing flow logic can be designed using visual drag and drop tool. It integrates with all major CRM including Salesforce.

Testimonials

Laura Kornacka

Senior Sales Operations Manager

FinancialForce

Leandata Icon
Highlights
Top Processes : Lead routing,Account management,Workflow management
Top Features : Recording,Personalization,Alerts: popups & Notifications

Vendor: Leandata

Founded: 2012

Company Size: 101-250

HQ Location: 1175 Sonora Ct. Sunnyvale, CA, 94086

Financials: Series C

Lane Four

Lane Four Account-Based Lead Management

4.54

Read Reviews
Lane Four Icon

Lane Four

22.69
★★★★★
★★★★★
Lane Four Account-Based Lead Management

Lane Four is a lead routing app that simplifies key lead management processes in Salesforce including lead-to-account matching, routing, and round-robin assignment. It helps to boost the account-based strategies, manage rapid growth, and scale Salesforce across the companies.

Lane Four helps to build end-to-end, go-to-market data frameworks that minimize dirty data, automate manual processes, and seamlessly integrate the tech stack. It even streamlines inbound and account-based programs with lead-to-account matching, lead routing and more. It also helps with track and report on marketing activities and campaigns, and take action on incoming leads from Salesforce, and many more.

Its features are gain visibility into the data with accurate matches, get records to the right people at the right time, assign records via custom regions, round robins, and queues and more.

Lane Four Icon
Highlights
Top Processes : Account management,Lead routing,Lead management
Top Features : Recording

Vendor: Nuvem

Company Size: 1-10

Financials: NA

Folloze Platform

Folloze Platform - The Personalized B2B Marketing Platform, Hyper-personalization at scale

4.50

Read Reviews
Folloze Platform Icon

Folloze Platform

22.48
★★★★★
★★★★★
Folloze Platform - The Personalized B2B Marketing Platform, Hyper-personalization at scale

Folloze Platform is a personalized marketing platform, empowering B2B marketing teams to deliver relevant and contextual experiences across every stage of the customer lifecycle. Folloze platform backed by a data-driven machine learning and intelligence engine, supports account-based marketing (ABM) strategies by delivering one-to-one experiences that fuel top-line revenue while optimizing lifetime value and future growth. It helps sales teams sell, and enables users to easily share content, track engagement and get real-time notifications.

The Folloze platform helps to personalize the entire customer journey with deeply contextual, educational, relevant experiences. It activates sales teams by enabling marketers to create and execute highly targeted and personalized campaigns – across every stage of the customer lifecycle – for their sales counterparts. Solutions that fuel growth across the customer lifecycle includes Account-Based Marketing, Demand Generation, Event Marketing, Sales Acceleration.

Folloze includes deep metrics and analytics that measure account engagement across experiences – determined by content viewing time and conversion rates. By scoring and measuring both account engagement and topics of interest, Folloze delivers timely insights to sales and marketing teams and dynamically informs next steps for each unique customer journey.

Folloze Platform Icon
Highlights
Top Processes : Engagement management,Engaging and following up,Account management
Top Features : Personalization,Dashboard,Alerts: popups & Notifications

Vendor: Folloze

Company Size: 11-50

HQ Location: 950 Tower Lane, #750, Foster City, California 94404, US

Financials: Series A

6sense

Account engagement platform for B2B organizations to achieve predictable revenue growth

4.37

Read Reviews
6sense Icon

6sense

21.85
★★★★★
★★★★★
Account engagement platform for B2B organizations to achieve predictable revenue growth

6sense is an account based Orchestration Platform used by marketing, sales and revenue teams to take a data-driven approach in understanding customer needs. It helps the organizations personalize and design a multi-touch campaign by harnessing Artificial Intelligence (AI)I, Big data and Machine Learning (ML) capabilities.

The primary features of the platform include insights into customer journey, lead generation, integration with CRM systems, predictive modelling, product recommendations and lead scoring. It also provides fragmented data to focus on different segments of the market.

The AI based tool maps intent signals from all the channels and help the revenue team identify, prioritize and engage right traffic. Using the predictive analytics and lead scoring mechanism, the software gathers data on prospective leads, analyses needs and predicts customer behavior across different stages of the customer journey.

Testimonials

Meggie Rohan

Director

Customer Success

6sense Icon
Highlights
Top Processes : Account management,Engagement management,Engaging and following up
Top Features : Personalization,Alerts: popups & Notifications,Dashboard

Vendor: 6sense

Founded: 2013

Company Size: 101-250

HQ Location: 450 Mission Street, Suite 201 San Francisco, CA, 94107

Financials: Private

Triblio ABM

Triblio | Account targeting for pipeline growth

4.34

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Triblio ABM Icon

Triblio ABM

21.70
★★★★★
★★★★★
Triblio | Account targeting for pipeline growth

Triblio is an Account-Based Marketing platform used by sales, marketing and customer success teams to boost sales; accelerating pipeline with personalization and intent

It uses ads, web, sales and analytics which it leverages to create an effective ABM campaigns.Triblio has features such as orchestration, audience management, purchase intent, account based advertising, web personalization, sales activation and account analytics.

With orchestration, create multichannel campaigns that combine of account activities in marketing automation, purchase intent and account priority. Audience management can be done on basis of mapping leads to accounts, recognizing accounts with AI powered account ID engine and using data from primary and 3rd party data sources. Account based advertising can be carried on basis of targetting accounts, reaching key decision makers, running display ads, mobile ads, video ads and social ads for specific roles and contacts. Web personalization is carried to engage thousands of accounts with relevant messaging on basis of auto-trigger sales outboarding and dynamic CTAs, and creating accout microsites. Sales activation is done with marketing campaigns, prioritizing outbound sales activities by purchase intent and automating sales plays in CRM workflows. Account analytics showcases impact of ABM campaigns through campaign attributes and web analytics, pipeline and revenue, progression of accounts through sales funnel etc.

Triblio ABM Icon
Highlights
Top Processes : Account management,Advertisement,Engagement management
Top Features : Personalization,Landing page,Microsites

Vendor: Triblio

Founded: 2013

Company Size: 11-50

HQ Location: 11600 Sunrise Valley Dr #100, Reston VA 20191

Financials: M&A

Terminus ABM platform

Terminus: All-in-One Account-Based Marketing Software

4.34

Read Reviews
Terminus ABM platform Icon

Terminus ABM platform

21.69
★★★★★
★★★★★
Terminus: All-in-One Account-Based Marketing Software

Terminus ABM platform is for B2B professionals to use ABM programs to increase revenue, improve reporting & outdo their competition.

The platform allows to use your data for strategic activities to attain business goals. It features Target Account Identification, Account based advertising, Marketing Analytics, Account based Analytics, Sales and In Market Intelligence.

It helps to identify and segment target audience with behavioral signals, create campaigns with ideal accounts with Account-based advertising, activate sales with sales insights and deep account intelligence. It also supports to capture all marketing, sales and digital touchpoints to get a complete picture of every target account’s engagement with your brand.

Testimonials

Daniel Englebretson

Khronos

Terminus ABM platform Icon
Highlights
Top Processes : Account management,Engagement management,Engaging and following up
Top Features : Personalization,Landing page,Dashboard

Vendor: Terminus

Founded: 2014

Company Size: 101-250

HQ Location: 3340 Peachtree Rd. NE Suite 300 Atlanta, GA 30326

Financials: Series C

Outgrow

Outgrow.co | Interactive Quizzes | Interactive Calculators

4.86

Read Reviews
Outgrow Icon

Outgrow

24.31
★★★★★
★★★★★
Outgrow.co | Interactive Quizzes | Interactive Calculators

Outgrow provides Marketing Toolkit to Marketers to engage their customers that helps in lead conversion and generate referral traffic.

Outgrow relies on providing highly interactive content through its tools to engage customers. Outgrow toolkit includes set of quizzes, calculators, chatbot, recommendations, polls, forms & surveys to engage customers.

Outgrow Icon
Highlights
Top Processes : Engagement management,Engaging and following up,Generation of new leads
Top Features : Calculator,Gamification,Contests/quizes

Vendor: Outgrow

HQ Location: 401 Park Avenue, New York, NY 10016, US

Show More

What is Account-Based Marketing (ABM)?

Account Based Marketing

ABM is selecting highly targeted prospects and presenting your brand and content that is relevant to their business needs. ABM is not about many leads but about best matching your products and services to highly targeted accounts that are the best possible fit. Each account is treated as a market by itself, and each one should have a strategy tailored directly to them. Think of it as very personalized marketing in a B2B context. ABM will help you enhance your lead-to-revenue management.

Please focus on the target account’s needs and why you are a good fit for their organization and never lose sight of that.

ABM is a part of a continuum of ABM, ABA (Account-Based Advertisement), and ABS (Account-Based Sales). As a result, a successful ABM initiative requires participation beyond marketing such as sales, product, customer success, and executive teams must demonstrate commitment and discipline to help drive efficiency and growth with accounts that matter most.

Forrester believes that ABM succeeds when:

Marketing and sales jointly obsess over how to pursue, establish, and grow long-term, highly engaged revenue relationships with specific customer accounts.

Where ABM and Other Demand Gen Activities intersect:

Inbound Marketing

Leveraging various types of pull marketing — blogs, whitepapers, search engine optimization, webinars, social media, content marketing — inbound marketing aims to attract new prospects/leads and drive brand awareness. Its first step is to attract the right clients or quality leads. The second step is to open a dialogue and engage and convert a visitor to a lead.

Two core differences between inbound marketing and ABM are tactics and scalability. ABM works best when focused on a smaller group of Accounts/Customers.

Outbound Marketing

With outbound marketing, companies find and reach out to potential clients (rather than the customers finding you) with tactics like purchased data email blasts, in-house cold calls, and paid digital or display advertising. In outbound marketing, it can be challenging to target and your ROI can be hard to track.

ABM — which is not to be confused with targeted outbound marketing — is much more personalized and strategic.

Outbound Sales

In outbound sales, sales and/or sales development run their campaign until they generate an opportunity with a particular account. Marketing may or may not run outbound marketing programs against this target list of accounts.

In ABM, sales and marketing collaborate on building relationships aimed at these accounts.

What is ABM Software?

It is not easy to choose the right ABM software. Some of the software is an add-on to some of the existing CRM software or other marketing solutions. In some cases, ABM is part of the product functionality. Then, there are some point software solutions for different aspects of ABM. Your needs, context, and scale should govern the selection.

A successful ABM approach should solve for:

· Identifying the right accounts and targets within them.

· Delivering tailored marketing and sales messaging to those people.

· Measuring how they respond.

Your selection should ensure that you cover all these aspects through existing and new software.

Benefits of ABM Software

More effective pipeline generation

Apply scarce resources to where they make the most impact. Less wastage too.

Better conversion to closed deals

The likelihood of conversion is higher compared to other marketing methods.

91% of organizations report when they take an ABM approach, they are more likely to convert that deal from the pipeline to closed than with a non-ABM approach

Sirrus Decisions

ROI is Much Clearer

With the well-defined “market” or account, it is possible to calculate the ROI with a reasonable degree of certainty.

ABM delivers the highest ROI of any B2B marketing strategy or tactic.

ITSMA Account-Based Marketing Survey. 2014

65% of B2B marketers agreed that ABM provided significant benefits for attracting new clients.

Alterra Group

Goal-setting and analytics are easier

Campaign effectiveness analysis will yield tangible results, as you are looking at a smaller set of targeted accounts with plans you drew up.

Clients like it because it’s personal

“75% of customers prefer personalized offers” per Aberdeen. ABM is personalizing everything to the account.

Why is ABM Important?

Why is ABM Important?

● Own Analytics, combined with third-party data sources, transforms loose segmentation into tightly defined accounts to focus. Focus can prune a broader list by as much as 90% allowing you to focus on 10%.

● Capturing new accounts is easier because of some of the capabilities for modeling, and discovery.

● Given that B2B purchase cycles are lengthy, it is vital to keep the engagement going through the purchase cycle. ABM software can help significantly in continually staying in touch with customers with relevant content.

● Some of the new-gen ABM Software can orchestrate (and deliver) across all engagement channels.

● They also provide advertising, personalization features

Key Features of ABM Software

There are software products that focus exclusively on ABM. Demandbase and Jabmo are good examples of this scenario.

There are predictive marketing tools that can address ABM as well. MRR is a good example of this category of ABM solutions.

Some of the ABM solutions are start-to-finish to help find, target, and close accounts, while some specialize in different steps, such as Intent-and-lead identification tools, personalization tools, and measurement tools.

Account Identification Process

Identifying potential targets given an ideal customer profile. The data and methodology used to identify these target audiences vary widely. Some of the software products can go well beyond Account selection to Contact selection within the Account.

Sense of Intent

Having a sense of intent associated with the targets will help prioritize the account actions. It is not just knowing the intent and how it changes as time progresses.

Visualization & Reporting

Having a powerful visualization (as is the case with Jabmo) will help you manage the ABM easier.

Targeted Marketing

Target advertisements to people in specific companies. Given the number of people involved in B2B decisions, account-wide coverage has value in addition to one-to-one targeting.

Programmatic ad platform to tailor website messaging, retargeting of various kinds

Collaborative demand generation— between marketing and sales:

Personalization

Personalized content delivery based on the user/account activity

Analytics

Analytics that can sync with independent CRMs and other marketing platforms to wed engagement and sales data. The analytics data, in turn, prompt sales staff to follow-up with accounts that show increased interest based on browsing behavior, ad clicks, email opens.

Integrations

Salesforce. Eloqua. HubSpot. Marketo. WordPress. The list goes on. Integrations move data between platforms and also power automation.

Ability to coordinate marketing and sales touch-points and improve sales reps’ early engagement with prospects.

Which are the industries that benefit from ABM Software?

Technology Vertical, Financial Services, Apparel & Fashion, Management Consulting. Telecommunications, Marketing, and Advertising are among the top users of ABM software

Who are the users of ABM Software?

ABM tools cater to many kinds of roles in Marketing and Sales. The marketing management team, Biz Dev teams, Sales Leaders, Sales Reps, and Account Executives, among others, benefit from ABM software.

The vast majority of companies using ABM have revenue below $100 million, and another large segment had revenue over $1.1 billion. But regardless of revenue, the vast majority of ABM-practicing companies are enterprise-level brands with more than 1,000 employees. (Source: Sirrus Decisions)

AI in ABM

In his book “Artificial Intelligence for Marketing: Practical Applications,” marketing guru Jim Sterne wrote, “AI can discover which elements or attributes in a subject matter domain are the most predictive. Even with a great deal of noisy data and a large variety of data types, it can identify the most revealing characteristics, figuring out which to heed to and which to ignore.”

AI in ABM can help you discover new, unique prospects – and their viability

Ensure you’re getting the right information into your ads, so you grab someone’s attention,” advised Jessica, making a case for AI’s place in ABM.

J F

Jessica Fewless

VP of ABM Strategy DemandBase

During her talk at the “B2B Marketing Conference: Account-Based Everything”, Jessica Fewless, VP of ABM strategy at Demandbase. outlined how AI can be beneficial in an ABM product:

1. Identify account intent

AI can be a helpful tool during the account selection process as it’s able to gauge intent.

2. Optimize the buyer journey

AI is able to track and understand the individual’s online behavior, which will allow you to predict the right time to close the deal.

3. Personalize website content

What the audience wants to see and read is at the heart of content planning, and AI can improve this accuracy.

4. Hyper-target ads

5. Develop an account-based sales team

A key element and benefit of ABM is the alignment of the sales and marketing team – and AI can boost this correlation further.

How to Choose Right ABM Software

Right-sizing ABM

If ABM is new to the organization, a pilot program can be a great starting point. It will help you refine the process and prove ROI to get the necessary buy-in from the organization. If it is the pilot that you are looking for. you would then select the AMB software accordingly. You can also use the pilot program to test the ABM software itself against your needs. Keep in mind a pilot needs the same degree of commitment as a full-fledged deployment for it to show valid results. An example of a pilot could be about Account selection as most ABM programs start with account selection or identification. Since in an ABM approach, you think the account first then lead, your follow-up for inbound leads also potentially changes. Consider the changes required to implement them while selecting the software.

You have to choose whether you want an end-to-end capability such as that provided by DemandBase, prefer riding on some other work such as predictive marketing that your organization already uses, or take a step at a time kind of approach to ABM implementation (with each step adding its incremental value). These factors influence the selection of products.

Another significant consideration is any compliances that you may need to adhere to. Please ensure that the products meet this requirement.

You have to choose the integrations needed for the ABM to succeed and ensure that the software supports it. Data integration with the rest of your marketing and sales solution may be a critical factor to take into account.

You also would want to evaluate whether the particular ABM software has any vertical, geo, or other kind of a focus that makes it more suitable for your needs.

We also recommend you evaluate whether the benefits of AI in the selected software provide good ROI.

Within the short-list of products, you would want to evaluate the products for ease of implementation and deployment, risks in adoption, support considerations, etc.

Challenges in Adopting ABM Software

1. ABM isn’t something to take lightly. In many companies, it entails much work and requires alignment not only between sales and marketing. Hence, you would want to calibrate the internal dynamics.

2. It takes time to integrate data across platforms, identify new accounts, target them with messaging—and wait for a months-long sales cycle to prove ROI.

3. ABM requires deep account profiling shared between internal account stakeholders

4. Account-Based Marketing requires a well-built stack. Raab lists 40 technologies in a 142-page guide to ABM vendors! There are alliances and consortiums, and what have you to tell you what an ideal ABM stack looks like and how to assemble it. But, they are far from proven in a specific context.

5. Just because the software vendors check many of the same boxes, it doesn’t mean the solutions are the same. The depth of capabilities in a given area can vary dramatically. You should think through your use cases and your long-term strategy before software selection.

  1. Some of the software products focus on specific industries. For instance, Jabmo has a robust presence in the Manufacturing vertical.

7. The other ABM challenges include tracking results, personalization, budget, and scaling campaigns.

ROI of Account-Based Marketing

All in all, ABM shortens the sales cycle and improves your lead conversion ratio. Research from the Altera Group found that 97% of businesses that use an ABM approach saw higher ROIs than with any other marketing strategy.

Seventy-seven percent of B2B marketers believe ABM has driven greater success with their target accounts and 45% have seen at least double the ROI, according to new research from ITSMA, Demandbase, and the ABM Leadership Alliance.

SiriusDecisions found that 30% of marketers that worked in an account-based manner reported greater than 100% engagement increase with their C-level targets. They have also reported 91% of marketers that use ABM have indicated a larger deal size, with 25% stating their deal size being over 50% larger.

However, it takes time to see the results

According to a study done by Demandbase and Demand Metric, the longer ABM is in use, the more its full-funnel impact is experienced, with 43% of those using ABM for three or more years reporting that it had an impact on their entire funnel.

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98 Account Based Marketing Software

XiQ

ACCOUNT-BASED MARKETING

4.69

Read Reviews
XiQ Icon

XiQ

4.69
★★★★★
★★★★★
ACCOUNT-BASED MARKETING

XiQ is a single, end-to-end, AI-based, SaaS platform for B2B Strategic Selling and Account-Based Marketing. XiQ’s all-in-one marketing platform enables the creation, curation, design, execution, and analysis of campaigns. It is designed for B2B sales and marketing professionals and executives.

Highlights
Top Business Usecases : Engagement management,Account management,Engaging and following up
Top Features : Personalization,Alerts: popups & Notifications,Widgets
XiQ Icon

Vendor: xIQ

Company Size: 11-50

HQ Location: 100 Redwood Shores Parkway, Suite 100 Redwood City, CA 94065, USA

Financials: Seed

BrightInfo

Automated Content Personalization Engin

4.64

Read Reviews
BrightInfo Icon

BrightInfo

4.64
★★★★★
★★★★★
Automated Content Personalization Engin
Highlights
Top Business Usecases : Engagement management,Engaging and following up,Generation of new leads
Top Features : Personalization,Templates,Widgets
BrightInfo Icon

Vendor: BrightInfo

Company Size: 11-50

HQ Location: 4 Ein Zeitim st,, Tel-Aviv, IL

Financials: Private

Metadata Platform

Account-Based Marketing Automation

4.61

Read Reviews
Metadata Platform Icon

Metadata Platform

4.61
★★★★★
★★★★★
Account-Based Marketing Automation

Metadata Platform is an account-based marketing (ABM) automation solution designed to help businesses streamline processes for managing promotion strategies using targeted advertisements and email campaigns.

Highlights
Top Business Usecases : Advertisement,Account management,Generation of new leads
Top Features : Personalization,Dashboard,Landing page
Metadata Platform Icon

Vendor: Metadata

Company Size: 11-50

HQ Location: 880 Harrison St, #3C, San Francisco, California 94102, US

Financials: Seed

RollWorks

Account-Based Platform, the B2B and ABM solution

4.57

Read Reviews
RollWorks Icon

RollWorks

4.57
★★★★★
★★★★★
Account-Based Platform, the B2B and ABM solution

RollWorks is an ABM platform for marketing,sales teams to increase lead generation, close the deals faster and increase revenue.

Highlights
Top Business Usecases : Account management,Engagement management,Engaging and following up
Top Features : Personalization,Templates,SEM
RollWorks Icon

Vendor: NextRoll

HQ Location: San Francisco, California

Leandata

LeanData | Get the right revenue data to the right people, every time.

4.56

Read Reviews
Leandata Icon

Leandata

4.56
★★★★★
★★★★★
LeanData | Get the right revenue data to the right people, every time.

Leandata provides set of matching and routing products that help in inbound lead qualification and automated distribution of leads, contacts, accounts and opportunities.

Highlights
Top Business Usecases : Lead routing,Account management,Workflow management
Top Features : Recording,Personalization,Alerts: popups & Notifications
Leandata Icon

Vendor: Leandata

Founded: 2012

Company Size: 101-250

HQ Location: 1175 Sonora Ct. Sunnyvale, CA, 94086

Financials: Series C

Lane Four

Lane Four Account-Based Lead Management

4.54

Read Reviews
Lane Four Icon

Lane Four

4.54
★★★★★
★★★★★
Lane Four Account-Based Lead Management

Lane Four is a lead routing app that simplifies key lead management processes in Salesforce including lead-to-account matching, routing, and round-robin assignment. It helps to boost the account-based strategies, manage rapid growth, and scale Salesforce across the companies.

Highlights
Top Business Usecases : Account management,Lead routing,Lead management
Top Features : Recording
Lane Four Icon

Vendor: Nuvem

Company Size: 1-10

Financials: NA

Folloze Platform

Folloze Platform - The Personalized B2B Marketing Platform, Hyper-personalization at scale

4.50

Read Reviews
Folloze Platform Icon

Folloze Platform

4.50
★★★★★
★★★★★
Folloze Platform - The Personalized B2B Marketing Platform, Hyper-personalization at scale

Folloze Platform is a personalized marketing platform, empowering B2B marketing teams to deliver relevant and contextual experiences across every stage of the customer lifecycle. Folloze platform backed by a data-driven machine learning and intelligence engine, supports account-based marketing (ABM) strategies by delivering one-to-one experiences that fuel top-line revenue while optimizing lifetime value and future growth. It helps sales teams sell, and enables users to easily share content, track engagement and get real-time notifications.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Account management
Top Features : Personalization,Dashboard,Alerts: popups & Notifications
Folloze Platform Icon

Vendor: Folloze

Company Size: 11-50

HQ Location: 950 Tower Lane, #750, Foster City, California 94404, US

Financials: Series A

Braintree

SaaS Analytics for Braintree - Mainmetrics

4.49

Read Reviews
Braintree Icon

Braintree

4.49
★★★★★
★★★★★
SaaS Analytics for Braintree - Mainmetrics
Highlights
Top Business Usecases : Helpdesk management,Engagement management,Engaging and following up
Top Features : Personalization,Alerts: popups & Notifications
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Vendor: All Buttons Pressed

Company Size: 1-10

HQ Location: Mettlerkampsweg 40, 20535 Hamburg, Germany

6sense

Account engagement platform for B2B organizations to achieve predictable revenue growth

4.37

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6sense

4.37
★★★★★
★★★★★
Account engagement platform for B2B organizations to achieve predictable revenue growth

6sense is an account based Orchestration Platform used by marketing, sales and revenue teams to take a data-driven approach in understanding customer needs. It helps the organizations personalize and design a multi-touch campaign by harnessing Artificial Intelligence (AI)I, Big data and Machine Learning (ML) capabilities.

Highlights
Top Business Usecases : Account management,Engagement management,Engaging and following up
Top Features : Personalization,Alerts: popups & Notifications,Dashboard
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Vendor: 6sense

Founded: 2013

Company Size: 101-250

HQ Location: 450 Mission Street, Suite 201 San Francisco, CA, 94107

Financials: Private

Triblio ABM

Triblio | Account targeting for pipeline growth

4.34

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Triblio ABM

4.34
★★★★★
★★★★★
Triblio | Account targeting for pipeline growth

Triblio is an Account-Based Marketing platform used by sales, marketing and customer success teams to boost sales; accelerating pipeline with personalization and intent

Highlights
Top Business Usecases : Account management,Advertisement,Engagement management
Top Features : Personalization,Landing page,Microsites
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Vendor: Triblio

Founded: 2013

Company Size: 11-50

HQ Location: 11600 Sunrise Valley Dr #100, Reston VA 20191

Financials: M&A

Terminus ABM platform

Terminus: All-in-One Account-Based Marketing Software

4.34

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Terminus ABM platform

4.34
★★★★★
★★★★★
Terminus: All-in-One Account-Based Marketing Software

Terminus ABM platform is for B2B professionals to use ABM programs to increase revenue, improve reporting & outdo their competition.

Highlights
Top Business Usecases : Account management,Engagement management,Engaging and following up
Top Features : Personalization,Landing page,Dashboard
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Vendor: Terminus

Founded: 2014

Company Size: 101-250

HQ Location: 3340 Peachtree Rd. NE Suite 300 Atlanta, GA 30326

Financials: Series C

Traction Complete

Salesforce Lead Conversion

4.33

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Traction Complete

4.33
★★★★★
★★★★★
Salesforce Lead Conversion
Highlights
Top Business Usecases : Lead routing,Lead management,Lead qualification
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Vendor: Traction on Demand

Company Size: 251-500

HQ Location: Suite 500 - 2700 Production Way, Burnaby, British Columbia V5A 0C2, CA

Outgrow

Outgrow.co | Interactive Quizzes | Interactive Calculators

4.86

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Outgrow

4.86
★★★★★
★★★★★
Outgrow.co | Interactive Quizzes | Interactive Calculators

Outgrow provides Marketing Toolkit to Marketers to engage their customers that helps in lead conversion and generate referral traffic.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Generation of new leads
Top Features : Calculator,Gamification,Contests/quizes
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Vendor: Outgrow

HQ Location: 401 Park Avenue, New York, NY 10016, US

Uplead

UpLead | B2B Database & Business Contact Data Provider

4.77

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Uplead

4.77
★★★★★
★★★★★
UpLead | B2B Database & Business Contact Data Provider

UpLead is an online lead generation platform for marketing, sales and recruitment teams to drive growth, increase revenue and increase number of prospects.

Highlights
Top Business Usecases : Generation of new leads,Lead qualification,Engagement management
Top Features : Personalization
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Vendor: Uplead

Company Size: 11-50

HQ Location: 340 S Lemon Ave Ste 1022 Walnut, CA 91789

Financials: Series A

Openprise RevOps Performance Platform

Customer Data Platform to improve the performance of every go-to-market initiative.

4.73

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Openprise RevOps Performance Platform

4.73
★★★★★
★★★★★
Customer Data Platform to improve the performance of every go-to-market initiative.

Openprise RevOps Performance Platform helps to automate critical data management processes so you can execute more effective campaigns and accelerate growth. It is suited for any business looking to scale up, simplify and auto-manage all key processes in marketing and sales.

Highlights
Top Business Usecases : Account management,Customer feedback management,Engagement management
Top Features : Feedback surveys,Recording,Personalization
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Vendor: Openprise

Company Size: 11-50

Financials: Seed

Adobe Bizible

Unifies behavioral and ad data with sales outcomes and machine learning

4.70

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Adobe Bizible

4.70
★★★★★
★★★★★
Unifies behavioral and ad data with sales outcomes and machine learning

Adobe Bizible enables B2B’s to track, connect and credit marketing efforts to revenue generation. It is suited for any businesses who are looking to optimize marketing channel mix for Revenue generation and ROI.

Highlights
Top Business Usecases : Channel marketing,Campaign management,Account management
Top Features : Dashboard,SEM,Personalization
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Vendor: Adobe

Founded: 1982

Company Size: 10001+

HQ Location: 345 Park Avenue, San Jose, CA 95110-2704

Financials: IPO

Cognism

Leaders in B2B Lead Generation, all-in-one globally compliant prospecting solution

4.67

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Cognism

4.67
★★★★★
★★★★★
Leaders in B2B Lead Generation, all-in-one globally compliant prospecting solution

Cognism is a B2B lead generation software created for Sales and Marketing leaders and Recruiters.

Highlights
Top Business Usecases : Generation of new leads,Account management,Engagement management
Top Features : Personalization,Recording,Dashboard
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Vendor: Cognism

Company Size: 101-250

HQ Location: 92 Albert Embankment, London, England SE1 7, GB

Financials: Series B

Groove

Sales engagement software that drives efficiency at every stage of the sales process

4.63

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Groove

4.63
★★★★★
★★★★★
Sales engagement software that drives efficiency at every stage of the sales process

Groove is a sales engagement software that drives efficiency at every stage of the sales process. The software is designed for the sales team of any business to do more productive sales.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Communication management
Top Features : Templates,Personalization,Recording
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Vendor: Groove.Co

Founded: 2013

Company Size: 11-50

HQ Location: San Francisco, US

Financials: Seed

Maroon.Ai

Maroon.ai | Predictive Analytics for B2B marketers

4.60

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Maroon.Ai

4.60
★★★★★
★★★★★
Maroon.ai | Predictive Analytics for B2B marketers

Maroon.Ai is a predictive analytics platform providing marketing intelligence to B2B companies. It allows businesses to predict prospect behavior using aggregated and curated data and allows them to predict buyers’ intent through predictive data.

Highlights
Top Business Usecases : Generation of new leads,Lead qualification,Lead scoring
Top Features : Dashboard,Predictive scoring,Personalization
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Vendor: Maroon.ai

Company Size: 11-50

HQ Location: 21s N 12th St, Philadelphia, Pennsylvania 19107, US

Financials: Seed

Opensense

Email Signature and Tracking

4.59

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Opensense

4.59
★★★★★
★★★★★
Email Signature and Tracking

Opensense is a cloud-based email marketing solution designed to help medium to large businesses manage marketing campaigns using digital signatures and personalized banners. Opensense's email signature management functionality allows users to handle multiple brands via sender segmentation, formatting, A/B testing, automatic version updates, and more.

Highlights
Top Business Usecases : Sales document management,Digital signature,Advertisement
Top Features : Templates,Personalization,Ticketing
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Vendor: Opensense

Company Size: 11-50

HQ Location: 855 Brannan St, San Francisco, California 94103, US

Financials: Seed

Alyce

AI-Powered Direct Mail and Swag Platform | ABM Gifting

4.59

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Alyce

4.59
★★★★★
★★★★★
AI-Powered Direct Mail and Swag Platform | ABM Gifting
Highlights
Top Business Usecases : Engagement management,Engaging and following up,Account management
Top Features : Personalization,Dashboard,Landing page
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Vendor: Alyce

Company Size: 51-100

HQ Location: 211 Congress St, 7th Floor, Boston, Massachusetts 02110, US

Financials: Series A

Gazelle.ai

AI-enabled Business Intelligence platform designed to identify fast-growth companies

4.56

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Gazelle.ai

4.56
★★★★★
★★★★★
AI-enabled Business Intelligence platform designed to identify fast-growth companies
Highlights
Top Business Usecases : Competitive intelligence,Business development,Trade show marketing
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Vendor: Gazelle.ai

Company Size: 11-50

HQ Location: 416 De Maisonneuve Blvd West, Suite 1000, Montreal, Quebec H3A 1L2, CA

Sendoso

Automation tool to connect with customers and drive revenue

4.56

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Sendoso

4.56
★★★★★
★★★★★
Automation tool to connect with customers and drive revenue

Sendoso is a Marketing Automation Software. Sendoso helps companies to engage with customers throughout the buyer’s journey. By integrating digital and physical sending strategies, companies can increase the effectiveness of their existing go-to-market programs and improve their relationships with customers.

Highlights
Top Business Usecases : Engagement management,Customer & prospect gifting,Engaging and following up
Top Features : Personalization,Alerts: popups & Notifications,Dashboard
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Vendor: Sendoso

Company Size: 51-100

HQ Location: San Francisco, California

Financials: Private

Calibermind

CaliberMind | B2B Customer Data Platform

4.54

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Calibermind

4.54
★★★★★
★★★★★
CaliberMind | B2B Customer Data Platform

Calibermind is a Customer Data Platform built for B2B Marketers, and Finance teams for growing revenue and optimizing pipeline using data, analytics and automation. It can be used in large enterprises and businesses of all sizes.

Highlights
Top Business Usecases : Account management,Engagement management,Engaging and following up
Top Features : Dashboard,Personalization
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Vendor: Calibermind

Founded: 2016

Company Size: 11-50

HQ Location: 2000 Central Ave., Boulder, CO 80301, US

Financials: Seed