Oracle Eloqua Overview

Oracle Eloqua enables B2B marketers to create optimized, personalized campaigns across channels with intelligent campaign management and data handling. It offers features like cross-channel orchestration, targeting and segmentation, lead scoring, and marketing impact measurement.

Use Cases

Customers recommend Campaign Management, Engagement Management, Communication Management, as the business use cases that they have been most satisfied with while using Oracle Eloqua.

Other use cases:

  • Lead Nurturing
  • Generation Of New Leads
  • Social Media Management
  • Lead Management
  • Workflow Management
  • Contact List Management
  • Account Management
See all use cases See less use cases

Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Oracle Eloqua.

Other priorities:

  • Enhance Customer Relationships
  • Scale Best Practices
  • Improve ROI
  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Improve Internal Communications
  • Establish Thought Leadership
  • Launch New Products
  • Improve Brand Engagement
  • Build Brand Awareness
  • Improve Stakeholder Relations
  • Manage Risk
  • Shorten Ramp Up Time
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Improve Visibility
See all business priorities See less business priorities

Oracle Eloqua Use-Cases and Business Priorities: Customer Satisfaction Data

Oracle Eloqua works with different mediums / channels such as E-Mail. and Website.

Oracle Eloqua's features include Landing Page, Personalization, Templates, etc. and Oracle Eloqua support capabilities include Email Support, Chat Support, Phone Support, etc. also Oracle Eloqua analytics capabilities include Analytics, and Custom Reports.

Reviews

"Oracle Eloqua will now be our first resort for faster decision-making in any marketing effort." - Nancy Wang

Oracle Eloqua, AgencyAnalytics, Yespo Оmnichannel CDP, Lead Liaison, omnisend, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Oracle Eloqua

Top Industries

  • Computer Software
  • Financial Services
  • Information Technology and Services

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise

Oracle Eloqua is popular in Computer Software, Financial Services, and Information Technology And Services and is widely used by Enterprise, Mid Market, and Large Enterprise.

Oracle Eloqua Customer wins, Customer success stories, Case studies

How can Oracle Eloqua optimize your Campaign Management Workflow?

How can Oracle Eloqua optimize your Engagement Management Workflow?

How efficiently Does Oracle Eloqua manage your Communication Management?

Why is Oracle Eloqua the best choice for Lead Nurturing?

How efficiently Does Oracle Eloqua manage your Generation Of New Leads?

11 buyers and buying teams have used Cuspera to assess how well Oracle Eloqua solved their Marketing Automation needs. Cuspera uses 6987 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

CUSTOMERS TESTIMONIALS
Oracle Eloqua testimonial

Nancy Wang

Director, Digital Marketing Specialist Committee

Sinoexpo Informa Markets

Oracle Eloqua will now be our first resort for faster decision-making in any marketing effort. Testimonial By Nancy Wang
Oracle Eloqua testimonial

Chad Ming

Digital Marketing Manager

Kubota

Oracle Eloqua has helped us build up our customer data, know who we’re marketing to, and utilize that data as much as possible to provide value for our company and for our customers. It has really set us up for the future. Testimonial By Chad Ming
Oracle Eloqua testimonial

Tamer Hamed

Group Chief Information Officer

Mountain View

Oracle Eloqua offers us numerous features to run effective marketing campaigns. We can launch more targeted campaigns that help us improve our lead management process and boost sales.” Testimonial By Tamer Hamed
CUSTOMERS TESTIMONIALS
Oracle Eloqua testimonial

Nancy Wang

Director, Digital Marketing Specialist Committee

Sinoexpo Informa Markets

Oracle Eloqua will now be our first resort for faster decision-making in any marketing effort. Testimonial By Nancy Wang
Oracle Eloqua testimonial

Chad Ming

Digital Marketing Manager

Kubota

Oracle Eloqua has helped us build up our customer data, know who we’re marketing to, and utilize that data as much as possible to provide value for our company and for our customers. It has really set us up for the future. Testimonial By Chad Ming
Oracle Eloqua testimonial

Tamer Hamed

Group Chief Information Officer

Mountain View

Oracle Eloqua offers us numerous features to run effective marketing campaigns. We can launch more targeted campaigns that help us improve our lead management process and boost sales.” Testimonial By Tamer Hamed

Oracle Eloqua - Form Spam Protection

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Frequently Asked Questions(FAQ)

for Oracle Eloqua

What is Oracle Eloqua?

Oracle Eloqua is an intelligent Campaign Orchestration software for B2B marketers enabling creation of optimized, personalized campaigns across online and offline channels.

Oracle Eloqua provides marketers with intelligent campaign management, workable data management, accurate lead generation, and insightful sales enablement tools to engage buyers when they want to be engaged on their preferred channel.

Oracle Eloqua features Cross-channel Campaign Orchestration to create dynamic, cross-channel campaigns that intrigue buyers and intelligently adapt the experience. Oracle Eloqua's Targeting and Segmentation feature can unite online and offline behavioral and firmographic data from multiple channels or sources to inform, build, filter and segment audiences. Lead Management and Scoring, Sales and Marketing alignment and Marketing measurement providing reporting on marketing impact are the other Eloqua features.

What is Oracle Eloqua used for?

Oracle Eloqua is a Marketing Automation Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Campaign Management, Engagement Management and Communication Management .

What are the top features of Oracle Eloqua?

Landing page, Personalization and Templates are some of the top features of Oracle Eloqua.

Who uses Oracle Eloqua?

Oracle Eloqua is used by Computer Software, Financial Services and Information Technology And Services among other industries.

What are Oracle Eloqua alternatives?

AgencyAnalytics, Yespo Оmnichannel CDP, Lead Liaison and Omnisend are popular alternatives for Oracle Eloqua.

Where is Oracle Eloqua located?

Oracle Eloqua is headquartered at 500 Oracle Parkway Redwood Shores, CA 94065.
lightning

Peers used Oracle Eloqua for campaign management and engagement management

Oracle Eloqua Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.11/5

Read Reviews (8)
Analytics

3.88/5

Read Reviews (362)
Custom Reports

3.25/5

Read Reviews (991)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.11/5

Read Reviews (8)
Analytics

3.88/5

Read Reviews (362)
Custom Reports

3.25/5

Read Reviews (991)

Oracle Eloqua Integrations

Oracle Eloqua integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export
Data Import

Software Failure Risk Guidance

?

for Oracle Eloqua

Overall Risk Meter

Low Medium High

Top Failure Risks for Oracle Eloqua

Oracle Corporation News

Awards

Oracle Named a Leader in 2026 Gartner Magic Quadrant for Source-to-Pay Suites

Oracle has been recognized as a Leader in the 2026 Gartner Magic Quadrant for Source-to-Pay Suites, highlighting its Oracle Fusion Cloud Procurement's embedded AI, analytics, and automation capabilities. This recognition underscores Oracle's focus on innovation and helping customers achieve business outcomes through streamlined procurement processes and enhanced supplier collaboration.

Partnership

Kenya secures first public cloud region through iXAfrica and Oracle alliance

Oracle and iXAfrica have partnered to establish Kenya's first public cloud region, enhancing local data storage and processing capabilities. This initiative will provide Oracle Cloud Infrastructure services in Nairobi, reducing latency and supporting data sovereignty. The collaboration aims to boost Kenya's digital infrastructure, benefiting enterprises, start-ups, and government agencies by offering a full suite of cloud services aligned with global standards.

Partnership

Oracle TikTok Deal Recasts Cloud Role And Data Oversight Risks

Oracle has finalized its role in a U.S.-based TikTok joint venture, expanding its responsibilities in storing and securing TikTok's U.S. user data. This partnership highlights Oracle's move into consumer-facing data infrastructure, aligning with its cloud and data security focus. The deal positions Oracle against major cloud providers like Amazon and Microsoft, emphasizing its capability in handling regulated, high-volume workloads.

Product

Oracle Life Sciences AI Data Platform Unites Data and Agentic Intelligence to Accelerate Medical Breakthroughs ... - Engineering / Artificial Intelligence - Oracle Corporation

Oracle announced the Oracle Life Sciences AI Data Platform, a generative AI-enabled solution designed to accelerate medical breakthroughs by unifying diverse datasets. The platform integrates Oracle Health Real-World Data and employs AI to enhance research and clinical workflows, offering deep insights for pharmaceutical, medtech, and life sciences organizations. This innovation leverages Oracle Cloud Infrastructure and Oracle Health AI Application Suite for integrated operations.

Oracle Corporation Profile

Company Name

Oracle Corporation

Year Founded

1977

HQ Location

500 Oracle Parkway Redwood Shores, CA 94065

Employees

10001+

Social

Financials

IPO