Oracle Eloqua Overview

Oracle Eloqua is an intelligent Campaign Orchestration software for B2B marketers enabling creation of optimized, personalized campaigns across online and offline channels.

Oracle Eloqua provides marketers with intelligent campaign management, workable data management, accurate lead generation, and insightful sales enablement tools to engage buyers when they want to be engaged on their preferred channel.

Oracle Eloqua features Cross-channel Campaign Orchestration to create dynamic, cross-channel campaigns that intrigue buyers and intelligently adapt the experience. Oracle Eloqua's Targeting and Segmentation feature can unite online and offline behavioral and firmographic data from multiple channels or sources to inform, build, filter and segment audiences. Lead Management and Scoring, Sales and Marketing alignment and Marketing measurement providing reporting on marketing impact are the other Eloqua features.

Cuspera Reviews

11 buyers and buying teams have used Cuspera to assess how well Oracle Eloqua solved their Marketing Automation needs. Cuspera uses 6987 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities peers achieved using Oracle Eloqua.

Other priorities:

  • Enhance Customer Relationships
  • Scale Best Practices
  • Improve ROI
  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Improve Internal Communications
  • Establish Thought Leadership
  • Launch New Products
  • Improve Brand Engagement
  • Build Brand Awareness
  • Improve Stakeholder Relations
  • Manage Risk
  • Shorten Ramp Up Time
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Improve Visibility
See all business priorities See less business priorities

Use Cases

Peers recommend Campaign Management , Engagement Management , Communication Management , as the business use cases that they have been most satisfied while using Oracle Eloqua.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Campaign Management with E-Mail

4.70/5

Read Reviews (372)

"...We have made several customintegrations with Eloqua to augment our marketing programs that has helped our business scale...."
campaign analytics

4.26/5

Read Reviews (55)

"...Marketing specialists do not have access to those features but can easily pull reports on their campaigns without having to go into the back-end of the system...."
campaign monitoring

4.71/5

Read Reviews (16)

"...The Campaign Canvas makes the set up and execution of campaigns easy, and the integration with Salesforce and cloud apps available (GoToWebinar) speed campaign tracking...."
Engagement Management with E-Mail

4.76/5

Read Reviews (276)

"...Eloqua's AppCloud is a game-changer - we're able to take the power of Eloqua and amplify it in terms of video marketing, event management, interactive content, appending data - the list goes on and on......"
engaging and following up

4.73/5

Read Reviews (219)

"...Also Eloqua Profiler allows our inside sales reps to see contact level engagement in real time...."
engaging with scheduling & cadence

4.16/5

Read Reviews (2)

"...Teams that want to create automated drip campaigns with dynamic content and personalized cadence and messaging would find Eloqua very easy to use and perfect for their needs...."
Communication Management with E-Mail and Website

4.51/5

Read Reviews (197)

"...It has also allowed us to send timely and targeted messages based upon interaction with our site...."
sending & publishing communications

4.47/5

Read Reviews (137)

"...Not just automation: our salesman can send personal emails to a single client with Oracle Engage, knowing their previous behaviours and their current lead score...."
tracking & monitoring communications

4.55/5

Read Reviews (48)

"...A benefit our company liked about Hubspot over Eloqua was the ability to track social media and get a full picture of campaign performance (versus just reporting on individual emails or landing pages in Eloqua)...."
PEER EXPERIENCES
Campaign Management with E-Mail

4.70/5

Read Reviews (372)

"...We have made several customintegrations with Eloqua to augment our marketing programs that has helped our business scale...." Peer review by Sean Z, VP of Product Marketing, Computer Software
campaign analytics

4.70/5

Read Reviews (55)

campaign monitoring

4.70/5

Read Reviews (16)

Engagement Management with E-Mail

4.76/5

Read Reviews (276)

"...Eloqua's AppCloud is a game-changer - we're able to take the power of Eloqua and amplify it in terms of video marketing, event management, interactive content, appending data - the list goes on and on......" Peer review by Kristin Connell, Senior Manager, Marketing, Deltek
engaging and following up

4.76/5

Read Reviews (219)

engaging with scheduling & cadence

4.76/5

Read Reviews (2)

Communication Management with E-Mail and Website

4.51/5

Read Reviews (197)

"...It has also allowed us to send timely and targeted messages based upon interaction with our site...." Peer review by Mark R.
sending & publishing communications

4.51/5

Read Reviews (137)

tracking & monitoring communications

4.51/5

Read Reviews (48)

71+ more Business Use Cases

Our AI advisor, Wyz, harnessed 6987 insights from peers and experts to help you assess how these Oracle Eloqua use cases fit your Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Chad Ming

Digital Marketing Manager

Kubota

Oracle Eloqua has helped us build up our customer data, know who we’re marketing to, and utilize that data as much as possible to provide value for our company and for our customers. It has really set us up for the future. Testimonial By Chad Ming

Elida VanSledright

Senior Marketing Campaigns Associate

Prophet

Oracle DataFox has enabled us to become more data-driven, allowing us to refine our marketing approach and reach our target audiences more effectively. Testimonial By Elida VanSledright

Tamer Hamed

Group Chief Information Officer

Mountain View

Oracle Eloqua offers us numerous features to run effective marketing campaigns. We can launch more targeted campaigns that help us improve our lead management process and boost sales.” Testimonial By Tamer Hamed
CUSTOMERS TESTIMONIALS

Chad Ming

Digital Marketing Manager

Kubota

Oracle Eloqua has helped us build up our customer data, know who we’re marketing to, and utilize that data as much as possible to provide value for our company and for our customers. It has really set us up for the future. Testimonial By Chad Ming

Elida VanSledright

Senior Marketing Campaigns Associate

Prophet

Oracle DataFox has enabled us to become more data-driven, allowing us to refine our marketing approach and reach our target audiences more effectively. Testimonial By Elida VanSledright

Tamer Hamed

Group Chief Information Officer

Mountain View

Oracle Eloqua offers us numerous features to run effective marketing campaigns. We can launch more targeted campaigns that help us improve our lead management process and boost sales.” Testimonial By Tamer Hamed

Case Studies

COMPANY CASE STUDIES
Case Study Clarivate

How Clarivate expands virtual training program with Oracle Eloqua

Read More
Case Study Kubota

How Kubota unlocks deeper insights into customer relationships with Oracle Eloqua

Read More
Case Study Bonnier News

How Bonnier News boosts subscription growth with Oracle Eloqua

Read More

Frequently Asked Questions(FAQ)

for Oracle Eloqua

What is Oracle Eloqua?

Oracle Eloqua is an intelligent Campaign Orchestration software for B2B marketers enabling creation of optimized, personalized campaigns across online and offline channels.

What is Oracle Eloqua used for?

Oracle Eloqua is a Marketing Automation Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Campaign Management, Engagement Management and Communication Management .

What are the top features of Oracle Eloqua?

Landing page, Personalization and Templates are some of the top features of Oracle Eloqua.

Who uses Oracle Eloqua?

Oracle Eloqua is used by Computer Software, Financial Services and Information Technology And Services among other industries.

What are Oracle Eloqua alternatives?

Where is Oracle Eloqua located?

Oracle Eloqua is headquartered at 500 Oracle Parkway Redwood Shores, CA 94065.

Popular Business Setting

for Oracle Eloqua

Top Industries

  • Computer Software
  • Financial Services
  • Information Technology and Services

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise

Peers used Oracle Eloqua to Acquire customers and Increase sales & revenue

Peer and Expert Opinion on Features

for Oracle Eloqua

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Landing page

4.32/5

Read Reviews (329)
Personalization

4.32/5

Read Reviews (232)
Templates

3.48/5

Read Reviews (108)
Dashboard

2.84/5

Read Reviews (62)
Recording

3.03/5

Read Reviews (59)
FEATURES RATINGS AND REVIEWS
Landing page

4.32/5

Read Reviews (329)
Personalization

4.32/5

Read Reviews (232)
Templates

3.48/5

Read Reviews (108)
Dashboard

2.84/5

Read Reviews (62)
Recording

3.03/5

Read Reviews (59)

IT and Other Capabilities

for Oracle Eloqua

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.25/5

Read Reviews (253)
Data Import

3.15/5

Read Reviews (763)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.25/5

Read Reviews (253)
Data Import

3.15/5

Read Reviews (763)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.38/5

Read Reviews (83)
Chat Support

4.25/5

Read Reviews (62)
Phone Support

4.21/5

Read Reviews (57)
24/7 Support

3.42/5

Read Reviews (595)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.38/5

Read Reviews (83)
Chat Support

4.25/5

Read Reviews (62)
Phone Support

4.21/5

Read Reviews (57)
24/7 Support

3.42/5

Read Reviews (595)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.11/5

Read Reviews (8)
Analytics

3.88/5

Read Reviews (362)
Custom Reports

3.25/5

Read Reviews (991)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.11/5

Read Reviews (8)
Analytics

3.88/5

Read Reviews (362)
Custom Reports

3.25/5

Read Reviews (991)

Software Failure Risk Guidance

?

for Oracle Eloqua

Overall Risk Meter

Low Medium High

Top Failure Risks for Oracle Eloqua

Vendor Profile Details

Company Name

Oracle

Year Founded

1977

HQ Location

500 Oracle Parkway Redwood Shores, CA 94065

Employees

10001+

Social

Financials

IPO