Oracle Eloqua: Use-Cases, Insights and Reviews | 2024 Cuspera

Name: Oracle Eloqua
Brand: Oracle Eloqua
Rating: 4.03 (6987 reviews)

4.03 5

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Oracle | Integrated Cloud Applications and Platform Services

AI Powered

Oracle Eloqua Overview

Oracle Eloqua enables B2B marketers to create optimized, personalized campaigns across channels with intelligent campaign management and data handling. It offers features like cross-channel orchestration, targeting and segmentation, lead scoring, and marketing impact measurement.

Use Cases

Customers recommend Campaign Management, Engagement Management, Communication Management, as the business use cases that they have been most satisfied with while using Oracle Eloqua.

Other use cases:

Lead Nurturing
Generation Of New Leads
Social Media Management
Lead Management
Workflow Management
Contact List Management
Account Management

See all use cases See less use cases

Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Oracle Eloqua.

Other priorities:

Enhance Customer Relationships
Scale Best Practices
Improve ROI
Grow Market Share
Enter New Markets Internationally Or Locally
Improve Internal Communications
Establish Thought Leadership
Launch New Products
Improve Brand Engagement
Build Brand Awareness
Improve Stakeholder Relations
Manage Risk
Shorten Ramp Up Time
Improve Digital And Social Presence
Improve Efficiency
Improve Visibility

See all business priorities See less business priorities

Oracle Eloqua Use-Cases and Business Priorities: Customer Satisfaction Data

Oracle Eloqua works with different mediums / channels such as E-Mail, and Website,

Oracle Eloqua's features include Landing Page, Personalization, Templates, etc.

Reviews

"Oracle Eloqua has enabled us to build scalable segmentation practices and lead scoring models across our B2B brands and different offerings. We’ve realized continuous business growth with data-driven improvements and from scaling these effective dat...a driven nurture strategies on a declining print market going digital." - Michael Aho

Oracle Eloqua, Salesforce Account Engagement (Formerly Pardot), Act-On, Adobe Marketo Engage, ActiveCampaign, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Oracle Eloqua

Top Industries

Computer Software
Financial Services
Information Technology and Services

Popular in

Enterprise
Mid Market
Large Enterprise

Oracle Eloqua is popular in Computer Software, Financial Services, and Information Technology And Services and is widely used by Enterprise, Mid Market, and Large Enterprise.

Comprehensive Insights on Oracle Eloqua Use Cases

How can Oracle Eloqua enhance your Campaign Management process?

Oracle Eloqua Campaign Management provides tools for creating and managing automated marketing campaigns, tracking campaign performance, and developing customer relationships. It features a visual campaign canvas for mapping out marketing automation and a Program Builder for designing complex drip campaigns. A team of developers and campaign specialists is required to manage the platform and its programs.

"...It's especially useful when we're trying to create landing pages for the marketing campaigns in our website or through email with our customers...." Peer review by Patrick D, Digital Manager, Information Technology and Services

How does Oracle Eloqua facilitate Engagement Management?

Oracle Eloqua Engagement Management enables marketers to improve customer engagement across the entire lifecycle by automating email campaigns, segmenting lists, and tracking engagement levels. Oracle Eloqua Engagement Management offers robust capabilities for complex email marketing campaigns, but may be less suitable for marketers who need a simple approach.

"...The key business problem it addresses is customer engagement across the entire lifecycle...." Peer review by Joe Rapolla, Marketing Operations Manager, Nana Wall Systems, Inc

What Are the key features of Oracle Eloqua for Communication Management?

Oracle Eloqua provides a comprehensive platform for managing communications, enabling segmentation of audiences, automated email delivery, and performance tracking. It facilitates marketing campaign orchestration, lead capture, and data integration with other systems. Eloqua's functionality extends beyond email marketing, encompassing website analytics, social media monitoring, and integration with external applications. A limitation of the system is that it can be cumbersome to navigate for simple email tasks, potentially leading to confusion and frustration.

"...First Data uses Eloqua as our main email platform for all email sends across the organization...." Peer review by Manager in Marketing

What solutions does Oracle Eloqua provide for Lead Nurturing?

Lead nurturing is a key feature of the platform. It enables the creation of automated campaigns to nurture prospects and retain customers. Users can build and manage lead nurture programs to guide prospects through the sales funnel, track their engagement, and identify hot leads. However, the platform lacks advanced recommendation features to suggest relevant content for nurturing campaigns.

"...Integration into SalesForce, ability to run demand generation and lead nurturing campaigns through Eloqua, easy way to build lead scoring, etc...." Peer review by Greg L., Marketing and Advertising

How efficiently Does Oracle Eloqua manage your Generation Of New Leads?

Oracle Eloqua is a platform designed to generate new leads and nurture them through various stages of the sales funnel. It offers features like marketing automation, lead scoring, and campaign management. Eloqua's ability to generate leads is limited when integrating with CRM systems that rely on specific tables, such as the "prospects" table.

"...They started in 1999 and its mission then was to improve lead generation...." 11 Top Digital Marketing Automation Tools That Could Transform Your Business [2020]

71+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Oracle Eloqua solved their Marketing Automation needs. Cuspera uses 6987 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Michael Aho Marketing Automation Competence Leader Bonnier News	Oracle Eloqua has enabled us to build scalable segmentation practices and lead scoring models across our B2B brands and different offerings. We’ve realized continuous business growth with data-driven improvements and from scaling these effective data driven nurture strategies on a declining print m...arket going digital. Testimonial By Michael Aho
Claire Crowley Director of Brand and Marketing Victoria University	Oracle Marketing delivers data-driven and unique digital experiences for key audiences, and allows us to personalize, scale, and optimize campaigns. Testimonial By Claire Crowley
Tamer Hamed Group Chief Information Officer Mountain View	Oracle Eloqua offers us numerous features to run effective marketing campaigns. We can launch more targeted campaigns that help us improve our lead management process and boost sales.” Testimonial By Tamer Hamed

CUSTOMERS	TESTIMONIALS
Michael Aho Marketing Automation Competence Leader Bonnier News	Oracle Eloqua has enabled us to build scalable segmentation practices and lead scoring models across our B2B brands and different offerings. We’ve realized continuous business growth with data-driven improvements and from scaling these effective data driven nurture strategies on a declining print m...arket going digital. Testimonial By Michael Aho
Claire Crowley Director of Brand and Marketing Victoria University	Oracle Marketing delivers data-driven and unique digital experiences for key audiences, and allows us to personalize, scale, and optimize campaigns. Testimonial By Claire Crowley
Tamer Hamed Group Chief Information Officer Mountain View	Oracle Eloqua offers us numerous features to run effective marketing campaigns. We can launch more targeted campaigns that help us improve our lead management process and boost sales.” Testimonial By Tamer Hamed

Case Studies

COMPANY	CASE STUDIES
Kubota	Case Study Kubota How Kubota unlocks deeper insights into customer relationships with Oracle Eloqua Read More
Mountain View	Case Study Mountain View How Mountain View increases direct sales by 5% using Oracle Eloqua Read More
First Tech Federal Credit Union	Case Study First Tech Federal Credit Union How First Tech boosts revenue, efficiency, and member engagement with Oracle Eloqua Read More

Video

Oracle Eloqua - Form Spam Protection

Frequently Asked Questions(FAQ)

for Oracle Eloqua

What is Oracle Eloqua?

Oracle Eloqua is an intelligent Campaign Orchestration software for B2B marketers enabling creation of optimized, personalized campaigns across online and offline channels.

Oracle Eloqua provides marketers with intelligent campaign management, workable data management, accurate lead generation, and insightful sales enablement tools to engage buyers when they want to be engaged on their preferred channel.

Oracle Eloqua features Cross-channel Campaign Orchestration to create dynamic, cross-channel campaigns that intrigue buyers and intelligently adapt the experience. Oracle Eloqua's Targeting and Segmentation feature can unite online and offline behavioral and firmographic data from multiple channels or sources to inform, build, filter and segment audiences. Lead Management and Scoring, Sales and Marketing alignment and Marketing measurement providing reporting on marketing impact are the other Eloqua features.

What is Oracle Eloqua used for?

Oracle Eloqua is a Marketing Automation Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Campaign Management, Engagement Management and Communication Management .

What are the top features of Oracle Eloqua?

Landing page, Personalization and Templates are some of the top features of Oracle Eloqua.

Who uses Oracle Eloqua?

Oracle Eloqua is used by Computer Software, Financial Services and Information Technology And Services among other industries.

What are Oracle Eloqua alternatives?

Salesforce Account Engagement (Formerly Pardot), Act-On, Adobe Marketo Engage and ActiveCampaign are popular alternatives for Oracle Eloqua.

Where is Oracle Eloqua located?

Oracle Eloqua is headquartered at 500 Oracle Parkway Redwood Shores, CA 94065.

Peers used Oracle Eloqua for campaign management and engagement management

Oracle Eloqua Competitors

More Oracle Eloqua Alternatives...

Oracle Eloqua Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.11/5 ★ Read Reviews (8)
Analytics	3.88/5 ★ Read Reviews (362)
Custom Reports	3.25/5 ★ Read Reviews (991)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.11/5 ★ Read Reviews (8)
Analytics	3.88/5 ★ Read Reviews (362)
Custom Reports	3.25/5 ★ Read Reviews (991)

Oracle Eloqua Integrations

Oracle Eloqua integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

3.25/5 ★

Read Reviews (253)

Data Import

3.15/5 ★

Read Reviews (763)

Software Failure Risk Guidance

for Oracle Eloqua

Overall Risk Meter

Low Medium High

Top Failure Risks for Oracle Eloqua

Oracle News

OpenAI-Oracle-Microsoft Partnership Redefines Innovation and the AI Ecosystem

OpenAI taps Oracle to provide additional capacity within Microsoft Azure AI in another stunning example of the evolving AI ecosystem.

18 Jun 2024 - source

IDeaS & Oracle achieve milestone with OHIP integration - ChannelLife Australia

IDeaS and Oracle celebrate integrating nearly 2000 properties onto OHIP, enhancing revenue management and operational efficiency for hoteliers ...

18 Jun 2024 - source

IFFCO Selects Oracle Cloud Infrastructure to Modernize Agriculture in India

Indian Farmers Fertiliser Cooperative Limited (IFFCO), one of the world's largest fertilizer manufacturers, selected Oracle Cloud Infrastructure (OCI) ...

18 Jun 2024 - source

Oracle Profile

Company Name

Oracle

Company Website

https://www.oracle.com/index.html

Year Founded

1977

HQ Location

500 Oracle Parkway Redwood Shores, CA 94065

Employees

10001+

Social

Financials

IPO

Oracle Eloqua: Use-Cases, Insights and Reviews | 2024 Cuspera

Oracle | Integrated Cloud Applications and Platform Services

Failure Risk for Oracle Eloqua ?

Oracle Eloqua Overview

Use Cases

Business Priorities

Oracle Eloqua Use-Cases and Business Priorities: Customer Satisfaction Data

Popular Business Setting

Top Industries

Popular in

Comprehensive Insights on Oracle Eloqua Use Cases

How can Oracle Eloqua enhance your Campaign Management process?

How does Oracle Eloqua facilitate Engagement Management?

What Are the key features of Oracle Eloqua for Communication Management?

What solutions does Oracle Eloqua provide for Lead Nurturing?

How efficiently Does Oracle Eloqua manage your Generation Of New Leads?

71+ more Business Use Cases

Customer Testimonials

Case Studies

Case Study Kubota

Case Study Mountain View

Case Study First Tech Federal Credit Union

Video

Oracle Eloqua - Form Spam Protection

Frequently Asked Questions(FAQ)

What is Oracle Eloqua?

What is Oracle Eloqua used for?

What are the top features of Oracle Eloqua?

Who uses Oracle Eloqua?

What are Oracle Eloqua alternatives?

Where is Oracle Eloqua located?

Peers used Oracle Eloqua for campaign management and engagement management

Oracle Eloqua Competitors

Oracle Eloqua Features

Oracle Eloqua Integrations

Slack

Datadog

idev CMS

Tonkean

Software Failure Risk Guidance

Oracle News

OpenAI-Oracle-Microsoft Partnership Redefines Innovation and the AI Ecosystem

IDeaS & Oracle achieve milestone with OHIP integration - ChannelLife Australia

IFFCO Selects Oracle Cloud Infrastructure to Modernize Agriculture in India

Oracle Profile

Get a personalised risk report for Oracle Eloqua

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