Oracle Eloqua Overview

Oracle Eloqua enables B2B marketers to create optimized, personalized campaigns across channels with intelligent campaign management and data handling. It offers features like cross-channel orchestration, targeting and segmentation, lead scoring, and marketing impact measurement.

Use Cases

Customers recommend Campaign Management, Engagement Management, Communication Management, as the business use cases that they have been most satisfied with while using Oracle Eloqua.

Other use cases:

  • Lead Nurturing
  • Generation Of New Leads
  • Social Media Management
  • Lead Management
  • Workflow Management
  • Contact List Management
  • Account Management
See all use cases See less use cases

Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Oracle Eloqua.

Other priorities:

  • Enhance Customer Relationships
  • Scale Best Practices
  • Improve ROI
  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Improve Internal Communications
  • Establish Thought Leadership
  • Launch New Products
  • Improve Brand Engagement
  • Build Brand Awareness
  • Improve Stakeholder Relations
  • Manage Risk
  • Shorten Ramp Up Time
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Improve Visibility
See all business priorities See less business priorities

Oracle Eloqua Use-Cases and Business Priorities: Customer Satisfaction Data

Oracle Eloqua works with different mediums / channels such as E-Mail. and Website.

Oracle Eloqua's features include Landing Page, Personalization, Templates, etc. and Oracle Eloqua support capabilities include Email Support, Chat Support, Phone Support, etc. also Oracle Eloqua analytics capabilities include Analytics, and Custom Reports.

Reviews

"Oracle Eloqua enabled our field marketing teams to leverage our backbone of centralized operational support from subject matter experts, powered by world-leading marketing technology, to scale a regional campaign globally and target a previously ‘ha...rd-to-reach’ audience of key influencers." - Kim Rabbitts

Peer review evidence (same sources as the product rating summary)

"...It has powerful feature of Email marketing, Campaign Marketing, and all other features one want...." Peer review by samita a, Application Specialist
"...Allows you to follow up with a prospect who brushed you off the phone...." Peer review by Consultant in Sales
"...Well suited for large campaign email sends to customer database...." Peer review by Manager in Research & Development

Oracle Eloqua, AgencyAnalytics, Yespo Оmnichannel CDP, Lead Liaison, omnisend, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Oracle Eloqua

Top Industries

  • Computer Software
  • Financial Services
  • Information Technology and Services

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise

Oracle Eloqua is popular in Computer Software, Financial Services, and Information Technology And Services and is widely used by Enterprise, Mid Market, and Large Enterprise.

Oracle Eloqua Customer wins, Customer success stories, Case studies

How efficiently Does Oracle Eloqua manage your Campaign Management?

How does Oracle Eloqua address your Engagement Management Challenges?

How efficiently Does Oracle Eloqua manage your Communication Management?

How can Oracle Eloqua optimize your Lead Nurturing Workflow?

How can Oracle Eloqua enhance your Generation Of New Leads process?

11 buyers and buying teams have used Cuspera to assess how well Oracle Eloqua solved their Marketing Automation needs. Cuspera uses 6987 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

CUSTOMERS TESTIMONIALS
Oracle Eloqua testimonial

Kim Rabbitts

Senior Demand Center Director

Clarivate

Oracle Eloqua enabled our field marketing teams to leverage our backbone of centralized operational support from subject matter experts, powered by world-leading marketing technology, to scale a regional campaign globally and target a previously ‘hard-to-reach’ audience of key influencers. Testimonial By Kim Rabbitts
Oracle Eloqua testimonial

Michael Aho

Marketing Automation Competence Leader

Bonnier News

Oracle Eloqua has enabled us to build scalable segmentation practices and lead scoring models across our B2B brands and different offerings. We’ve realized continuous business growth with data-driven improvements and from scaling these effective data driven nurture strategies on a declining print m...arket going digital.

Testimonial By Michael Aho
Oracle Eloqua testimonial

Claire Crowley

Director of Brand and Marketing

Victoria University

Oracle Marketing delivers data-driven and unique digital experiences for key audiences, and allows us to personalize, scale, and optimize campaigns. Testimonial By Claire Crowley
CUSTOMERS TESTIMONIALS
Oracle Eloqua testimonial

Kim Rabbitts

Senior Demand Center Director

Clarivate

Oracle Eloqua enabled our field marketing teams to leverage our backbone of centralized operational support from subject matter experts, powered by world-leading marketing technology, to scale a regional campaign globally and target a previously ‘hard-to-reach’ audience of key influencers. Testimonial By Kim Rabbitts
Oracle Eloqua testimonial

Michael Aho

Marketing Automation Competence Leader

Bonnier News

Oracle Eloqua has enabled us to build scalable segmentation practices and lead scoring models across our B2B brands and different offerings. We’ve realized continuous business growth with data-driven improvements and from scaling these effective data driven nurture strategies on a declining print m...arket going digital.

Testimonial By Michael Aho
Oracle Eloqua testimonial

Claire Crowley

Director of Brand and Marketing

Victoria University

Oracle Marketing delivers data-driven and unique digital experiences for key audiences, and allows us to personalize, scale, and optimize campaigns. Testimonial By Claire Crowley
 

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Oracle Eloqua - Form Spam Protection

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Frequently Asked Questions(FAQ)

for Oracle Eloqua

What is Oracle Eloqua?

Oracle Eloqua is an intelligent Campaign Orchestration software for B2B marketers enabling creation of optimized, personalized campaigns across online and offline channels.

Oracle Eloqua provides marketers with intelligent campaign management, workable data management, accurate lead generation, and insightful sales enablement tools to engage buyers when they want to be engaged on their preferred channel.

Oracle Eloqua features Cross-channel Campaign Orchestration to create dynamic, cross-channel campaigns that intrigue buyers and intelligently adapt the experience. Oracle Eloqua's Targeting and Segmentation feature can unite online and offline behavioral and firmographic data from multiple channels or sources to inform, build, filter and segment audiences. Lead Management and Scoring, Sales and Marketing alignment and Marketing measurement providing reporting on marketing impact are the other Eloqua features.

What is Oracle Eloqua used for?

Oracle Eloqua is a Marketing Automation Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Campaign Management, Engagement Management and Communication Management .

What are the top features of Oracle Eloqua?

Landing page, Personalization and Templates are some of the top features of Oracle Eloqua.

Who uses Oracle Eloqua?

Oracle Eloqua is used by Computer Software, Financial Services and Information Technology And Services among other industries.

What are Oracle Eloqua alternatives?

AgencyAnalytics, Yespo Оmnichannel CDP, Lead Liaison and Omnisend are popular alternatives for Oracle Eloqua.

Where is Oracle Eloqua located?

Oracle Eloqua is headquartered at 500 Oracle Parkway Redwood Shores, CA 94065.
lightning

Peers used Oracle Eloqua for campaign management and engagement management

Oracle Eloqua Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.11/5

Read Reviews (8)
Analytics

3.88/5

Read Reviews (362)
Custom Reports

3.25/5

Read Reviews (991)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.11/5

Read Reviews (8)
Analytics

3.88/5

Read Reviews (362)
Custom Reports

3.25/5

Read Reviews (991)

Oracle Eloqua Integrations

Oracle Eloqua integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export
Data Import

Software Failure Risk Guidance

?

for Oracle Eloqua

Overall Risk Meter

Low Medium High

Top Failure Risks for Oracle Eloqua

Oracle Corporation News

Awards

Oracle Named a Leader in Gartner Magic Quadrant for Transportation ...

Oracle has been recognized as a Leader in the 2026 Gartner Magic Quadrant for Transportation Management Systems for the 19th time. This accolade highlights Oracle's strong execution and comprehensive vision in the field. Oracle's Fusion Cloud Transportation Management, part of its Supply Chain & Manufacturing suite, leverages AI to enhance logistics efficiency, reduce costs, and improve service performance, addressing challenges like volatile demand and rising costs.

Product

Consolidate Oracle Fusion AI Data Platform and E-Business Suite Data ...

Oracle has introduced the Oracle AI Data Platform to integrate data from Oracle Fusion AI Data Platform and Oracle E-Business Suite. This cloud-native platform enhances data integration, governance, and AI/ML capabilities. It supports a unified lakehouse architecture, enabling seamless reporting and analytics. The platform aims to improve financial transparency and decision-making by consolidating data across systems.

Product

Oracle adds AI features to utilities suite targeting cost reduction and ...

Oracle has introduced new AI features to its Utilities Industry Suite, aiming to reduce costs and enhance reliability for electric, gas, and water utilities. The updates include AI-powered anomaly detection for billing accuracy, generative AI for asset failure prevention, and enhanced data intelligence tools for operations. These tools are designed to improve decision-making and customer satisfaction while addressing operational challenges.

Awards

Oracle Secures Third Consecutive ABEA Win for Clinical Trial Data Management & Analytics

Oracle has won the Best Clinical Trials Supplier Award for Data Management & Analytics at the Asia Pacific Biopharma Excellence Awards 2026 for the third consecutive year. This recognition highlights Oracle's commitment to enhancing data quality and operational visibility in clinical trials through its Clinical One Data Collection solution, which aids in standardizing data handling and accelerating medical breakthroughs.

Oracle Corporation Profile

Company Name

Oracle Corporation

Year Founded

1977

HQ Location

500 Oracle Parkway Redwood Shores, CA 94065

Employees

10001+

Social

Financials

IPO