Oracle Eloqua Overview

Oracle Eloqua is an intelligent Campaign Orchestration software for B2B marketers enabling creation of optimized, personalized campaigns across online and offline channels.

Oracle Eloqua provides marketers with intelligent campaign management, workable data management, accurate lead generation, and insightful sales enablement tools to engage buyers when they want to be engaged on their preferred channel.

Oracle Eloqua features Cross-channel Campaign Orchestration to create dynamic, cross-channel campaigns that intrigue buyers and intelligently adapt the experience. Oracle Eloqua's Targeting and Segmentation feature can unite online and offline behavioral and firmographic data from multiple channels or sources to inform, build, filter and segment audiences. Lead Management and Scoring, Sales and Marketing alignment and Marketing measurement providing reporting on marketing impact are the other Eloqua features.

Cuspera Reviews

11 buyers and buying teams have used Cuspera to assess how well Oracle Eloqua solved their Marketing Automation needs. Cuspera uses 6987 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities peers achieved using Oracle Eloqua.

Other priorities:

  • Enhance Customer Relationships
  • Scale Best Practices
  • Improve ROI
  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Improve Internal Communications
  • Establish Thought Leadership
  • Launch New Products
  • Improve Brand Engagement
  • Build Brand Awareness
  • Improve Stakeholder Relations
  • Manage Risk
  • Shorten Ramp Up Time
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Improve Visibility
See all business priorities See less business priorities

Use Cases

Peers recommend Campaign Management , Engagement Management , Communication Management , as the business use cases that they have been most satisfied while using Oracle Eloqua.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Campaign Management with E-Mail

4.70/5

Read Reviews (372)

"...Another effect of the company s tailored marketing campaigns was a 2.5X rise in the number of calls received by the help desk...." Case Study Sinoexpo Informa Markets
campaign analytics

4.26/5

Read Reviews (55)

"...Oracle Eloqua is aggressively advancing our current offerings through recent releases including our new email editor, new landing page editor, dashboard analytics reporting, sales enablement tools, and enhanced user-friendly native integrations with CRM platforms...."
campaign monitoring

4.71/5

Read Reviews (16)

"...Having had this in several organisations it gave a good tool for our marketeers to campaign and track results...."
Engagement Management with E-Mail

4.76/5

Read Reviews (276)

"...ELQ's primary usage is marketing automation, combining email automation with landing pages, social engagement, etc. to serve as our de facto marketing database...."
engaging and following up

4.73/5

Read Reviews (219)

"...Oracle's analytics are so robust; they make delivering leads of engaged audience members so easy and streamlined...."
engaging with scheduling & cadence

4.16/5

Read Reviews (2)

"...Teams that want to create automated drip campaigns with dynamic content and personalized cadence and messaging would find Eloqua very easy to use and perfect for their needs...."
Communication Management with E-Mail and Website

4.51/5

Read Reviews (197)

"...If you're just sending emails and logging recipients, Eloqua would be overkill...."
sending & publishing communications

4.47/5

Read Reviews (137)

"...Eloqua is an easy way for me to send emails to as many or as few contacts as I need in a quick and efficient but personalized manner...."
tracking & monitoring communications

4.55/5

Read Reviews (48)

"...It helps send, store and track all email marketing for our company...."
PEER EXPERIENCES
Campaign Management with E-Mail

4.70/5

Read Reviews (372)

"...Another effect of the company s tailored marketing campaigns was a 2.5X rise in the number of calls received by the help desk...." Case Study Sinoexpo Informa Markets
campaign analytics

4.70/5

Read Reviews (55)

campaign monitoring

4.70/5

Read Reviews (16)

Engagement Management with E-Mail

4.76/5

Read Reviews (276)

"...ELQ's primary usage is marketing automation, combining email automation with landing pages, social engagement, etc. to serve as our de facto marketing database...." Peer review by Verified User, Manager in Marketing, Computer Software
engaging and following up

4.76/5

Read Reviews (219)

engaging with scheduling & cadence

4.76/5

Read Reviews (2)

Communication Management with E-Mail and Website

4.51/5

Read Reviews (197)

"...If you're just sending emails and logging recipients, Eloqua would be overkill...." Peer review by Robert P., Fleetmatics
sending & publishing communications

4.51/5

Read Reviews (137)

tracking & monitoring communications

4.51/5

Read Reviews (48)

71+ more Business Use Cases

Our AI advisor, Wyz, harnessed 6987 insights from peers and experts to help you assess how these Oracle Eloqua use cases fit your Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Derek Weber

Director of Marketing Operations

First Tech Federal Credit Union

Oracle Eloqua’s advantage lies in its ability to process the volume of emails we require as well as the different amounts and types of communications that we send, which can all be personalized and customized. I don't know where we would be without that type of capacity and capability. Testimonial By Derek Weber

Kim Rabbitts

Senior Demand Center Director

Clarivate

Oracle Eloqua enabled our field marketing teams to leverage our backbone of centralized operational support from subject matter experts, powered by world-leading marketing technology, to scale a regional campaign globally and target a previously ‘hard-to-reach’ audience of key influencers. Testimonial By Kim Rabbitts

Chad Ming

Digital Marketing Manager

Kubota

Oracle Eloqua has helped us build up our customer data, know who we’re marketing to, and utilize that data as much as possible to provide value for our company and for our customers. It has really set us up for the future. Testimonial By Chad Ming
CUSTOMERS TESTIMONIALS

Derek Weber

Director of Marketing Operations

First Tech Federal Credit Union

Oracle Eloqua’s advantage lies in its ability to process the volume of emails we require as well as the different amounts and types of communications that we send, which can all be personalized and customized. I don't know where we would be without that type of capacity and capability. Testimonial By Derek Weber

Kim Rabbitts

Senior Demand Center Director

Clarivate

Oracle Eloqua enabled our field marketing teams to leverage our backbone of centralized operational support from subject matter experts, powered by world-leading marketing technology, to scale a regional campaign globally and target a previously ‘hard-to-reach’ audience of key influencers. Testimonial By Kim Rabbitts

Chad Ming

Digital Marketing Manager

Kubota

Oracle Eloqua has helped us build up our customer data, know who we’re marketing to, and utilize that data as much as possible to provide value for our company and for our customers. It has really set us up for the future. Testimonial By Chad Ming

Case Studies

COMPANY CASE STUDIES
Case Study Prophet

How Prophet improves targeting capabilities by 20% with Oracle

Read More
Case Study Advisor Group

How Advisor Group pilots pandemic networking and major merger with Oracle Eloqua

Read More
Case Study Bonnier News

How Bonnier News boosts subscription growth with Oracle Eloqua

Read More

Frequently Asked Questions(FAQ)

for Oracle Eloqua

What is Oracle Eloqua?

Oracle Eloqua is an intelligent Campaign Orchestration software for B2B marketers enabling creation of optimized, personalized campaigns across online and offline channels.

What is Oracle Eloqua used for?

Oracle Eloqua is a Marketing Automation Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Campaign Management, Engagement Management and Communication Management .

What are the top features of Oracle Eloqua?

Landing page, Personalization and Templates are some of the top features of Oracle Eloqua.

Who uses Oracle Eloqua?

Oracle Eloqua is used by Computer Software, Financial Services and Information Technology And Services among other industries.

What are Oracle Eloqua alternatives?

Where is Oracle Eloqua located?

Oracle Eloqua is headquartered at 500 Oracle Parkway Redwood Shores, CA 94065.

Popular Business Setting

for Oracle Eloqua

Top Industries

  • Computer Software
  • Financial Services
  • Information Technology and Services

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise

Peers used Oracle Eloqua to Acquire customers and Increase sales & revenue

Peer and Expert Opinion on Features

for Oracle Eloqua

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Landing page

4.32/5

Read Reviews (329)
Personalization

4.32/5

Read Reviews (232)
Templates

3.48/5

Read Reviews (108)
Dashboard

2.84/5

Read Reviews (62)
Recording

3.03/5

Read Reviews (59)
FEATURES RATINGS AND REVIEWS
Landing page

4.32/5

Read Reviews (329)
Personalization

4.32/5

Read Reviews (232)
Templates

3.48/5

Read Reviews (108)
Dashboard

2.84/5

Read Reviews (62)
Recording

3.03/5

Read Reviews (59)

IT and Other Capabilities

for Oracle Eloqua

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.25/5

Read Reviews (253)
Data Import

3.15/5

Read Reviews (763)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.25/5

Read Reviews (253)
Data Import

3.15/5

Read Reviews (763)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.38/5

Read Reviews (83)
Chat Support

4.25/5

Read Reviews (62)
Phone Support

4.21/5

Read Reviews (57)
24/7 Support

3.42/5

Read Reviews (595)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.38/5

Read Reviews (83)
Chat Support

4.25/5

Read Reviews (62)
Phone Support

4.21/5

Read Reviews (57)
24/7 Support

3.42/5

Read Reviews (595)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.11/5

Read Reviews (8)
Analytics

3.88/5

Read Reviews (362)
Custom Reports

3.25/5

Read Reviews (991)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.11/5

Read Reviews (8)
Analytics

3.88/5

Read Reviews (362)
Custom Reports

3.25/5

Read Reviews (991)

Software Failure Risk Guidance

?

for Oracle Eloqua

Overall Risk Meter

Low Medium High

Top Failure Risks for Oracle Eloqua

Vendor Profile Details

Company Name

Oracle

Year Founded

1977

HQ Location

500 Oracle Parkway Redwood Shores, CA 94065

Employees

10001+

Social

Financials

IPO