Triblio ABM: Reviews, Testimonials and Expert Opinions

Triblio ABM Overview

Triblio is an Account-Based Marketing platform used by sales, marketing and customer success teams to boost sales; accelerating pipeline with personalization and intent

It uses ads, web, sales and analytics which it leverages to create an effective ABM campaigns.Triblio has features such as orchestration, audience management, purchase intent, account based advertising, web personalization, sales activation and account analytics.

With orchestration, create multichannel campaigns that combine of account activities in marketing automation, purchase intent and account priority. Audience management can be done on basis of mapping leads to accounts, recognizing accounts with AI powered account ID engine and using data from primary and 3rd party data sources. Account based advertising can be carried on basis of targetting accounts, reaching key decision makers, running display ads, mobile ads, video ads and social ads for specific roles and contacts. Web personalization is carried to engage thousands of accounts with relevant messaging on basis of auto-trigger sales outboarding and dynamic CTAs, and creating accout microsites. Sales activation is done with marketing campaigns, prioritizing outbound sales activities by purchase intent and automating sales plays in CRM workflows. Account analytics showcases impact of ABM campaigns through campaign attributes and web analytics, pipeline and revenue, progression of accounts through sales funnel etc.

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