HubSpot Overview
This is a summary of the comprehensive capabilities and benefits of HubSpot based on over 116167 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
HubSpot, Adobe Marketo Engage, Salesforce Account Engagement (Formerly Pardot), Sharpspring, ActiveCampaign, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if HubSpot is right for your needs? Our Cuspera AI engine can evaluate how HubSpot fits your specific business needs, industry, and context. Get your personalized assessment report today.
HubSpot supports business activities such as:
- Social Media Management
- Communication Management
- Content Management
- Engagement Management
- Inbound Marketing
HubSpot can help you with many business goals, such as Acquire Customers, Enhance Customer Relationships, Improve ROI, Increase Sales & Revenue, Scale Best Practices, etc. It can help manage these activities if you use Social Media E-Mail Website etc. for these needs. As a solution, HubSpot's capabilities include Landing Page, SEO, Templates, etc.
HubSpot was founded in 2006. Marketing and Advertising Vertical is its biggest customer base.
Reviews
"A clear view of what tickets are a priority has had a direct impact on our team's results. Overall, we're operating at a higher level with HubSpot's tools. " - Doug Dotts
Cuspera Reviews
140 buyers and buying teams have used Cuspera to assess how well HubSpot solved their Marketing Automation needs. Cuspera uses 116167 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
Business Priorities
Acquire Customers and Enhance Customer Relationships are the most popular business priorities peers achieved using HubSpot.
Use Cases
Peers recommend Social Media Management , Communication Management , Content Management , as the business use cases that they have been most satisfied while using HubSpot.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Social Media Management with Social Media, E-Mail and Website |
4.43/5 ★ |
"...We take full advantage of content personalization, contact list segmentation, reporting, campaign tracking, and social media management...." Peer review by Art Zemon, President, Hen's Teeth Network |
| scheduling post to social media |
4.58/5 ★ |
"...While we have several options for automating social media posts, HubSpot has proven to be the most efficient and effective tool...." Peer review by Jim DeLaMater, Manager of Business Development, ERA Sunrise Realty |
| social media analytics |
4.18/5 ★ |
"...I think it replaces all the other online software you would normally pay for (like analytics, social media scheduling, CRM, etc)...." Peer review by Madina Gildenberg, Marketing Specialist, Traklight.com |
| engaging on social media |
4.58/5 ★ |
"...I can setup all my social posts, automate communications and develop nurture campaigns from HubSpot...." Peer review by Lisa D, Content Manager |
| monitoring social media |
4.41/5 ★ |
"...We also use it to schedule and monitor our social media posts to various outlets...." Peer review by Phillip Adams, Marketing Specialist, Nussbaum Transportation |
| managing social media account |
4.85/5 ★ |
"...The integration with social media is just one aspect of HubSpot that makes your job easier since managing multiple social media accounts is made easy...." Peer review by Sam Lowe, Inbound Marketing Assistant, Weidert Group |
| Communication Management with E-Mail, Social Media, Website, User Generated Content and Blogs |
4.34/5 ★ |
"...Landing pages - the landing page creation is excellent and it's super quick to get a bespoke page published...." Peer review by Andrew Morris, Digital Campaigns Marketing Executive, Claranet |
| sending & publishing communications |
4.28/5 ★ |
"...Today we create landing pages, manage our social media, send emails, everything inside HubSpot...." Peer review by Rafael Avila, Sócio Diretor, LUZ Consultoria |
| tracking & monitoring communications |
4.60/5 ★ |
"...I like that Hubspot is able to sync up with Outlook and track emails to prospects in Hubspot-..." Peer review by Katherine Z., NVISIA |
| Content Management with Social Media, Website, User Generated Content and Blogs |
4.77/5 ★ |
"...With that being said, HubSpot is a very powerful tool for creating content within pages...." Peer review by Jason Harrop, Senior Graphic Designer, SpinWeb Internet Media |
| content curation |
4.86/5 ★ |
"...Creating content has become extremely easy, including landing pages, blog posts, email campaigns, and social monitoring...." Peer review by Scott H. |
| content publishing |
4.80/5 ★ |
"...I also do all of my content publishing (blog, social media, and advertising) on HubSpot...." Peer review by Kayli K, Marketing Director, Marketing and Advertising |
| content sharing |
4.75/5 ★ |
"...An infographic is an eye-catching, engaging way to share content such as stats ...." Tips and Tools for Creating Content |
| searching for content |
4.68/5 ★ |
"...In a 2018 HubSpot survey, 54% of consumers wanted to see more video content from a brand or business they support...." Why Most Businesses Underutilize Visual Content Marketing (And Why You Shouldn t) |
| content tracking |
4.73/5 ★ |
"...HubSpot gives you all the tools to create content, track clicks and focus on analytics all in one place...." HubSpot Inbound Marketing Tools |
| PEER EXPERIENCES | |
|---|---|
| Social Media Management with Social Media, E-Mail and Website |
4.43/5 ★ |
"...We take full advantage of content personalization, contact list segmentation, reporting, campaign tracking, and social media management...." Peer review by Art Zemon, President, Hen's Teeth Network |
|
| scheduling post to social media |
4.43/5 ★ |
| social media analytics |
4.43/5 ★ |
| engaging on social media |
4.43/5 ★ |
| monitoring social media |
4.43/5 ★ |
| managing social media account |
4.43/5 ★ |
| Communication Management with E-Mail, Social Media, Website, User Generated Content and Blogs |
4.34/5 ★ |
"...Landing pages - the landing page creation is excellent and it's super quick to get a bespoke page published...." Peer review by Andrew Morris, Digital Campaigns Marketing Executive, Claranet |
|
| sending & publishing communications |
4.34/5 ★ |
| tracking & monitoring communications |
4.34/5 ★ |
| Content Management with Social Media, Website, User Generated Content and Blogs |
4.77/5 ★ |
"...With that being said, HubSpot is a very powerful tool for creating content within pages...." Peer review by Jason Harrop, Senior Graphic Designer, SpinWeb Internet Media |
|
| content curation |
4.77/5 ★ |
| content publishing |
4.77/5 ★ |
| content sharing |
4.77/5 ★ |
| searching for content |
4.77/5 ★ |
| content tracking |
4.77/5 ★ |
108+ more Business Use Cases
Our AI advisor, Wyz, harnessed 116167 insights from peers and experts to help you assess how these HubSpot use cases fit your Marketing Automation needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
A clear view of what tickets are a priority has had a direct impact on our team's results. Overall, we're operating at a higher level with HubSpot's tools. Testimonial By Doug Dotts |
|
HubSpot is a great tool and it's helping us to grow our business. We've enjoyed working with the onboarding and services teams, and they've both helped coach us to inbound marketing success. Testimonial By Claes Friberg |
|
I love how simple, yet very efficient HubSpot CRM is. The ability to customize properties has been a huge benefit to both my sales team and our reporting. Testimonial By Leah Lawrence |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Doug Dotts Director of Client Outcomes Unific |
A clear view of what tickets are a priority has had a direct impact on our team's results. Overall, we're operating at a higher level with HubSpot's tools. Testimonial By Doug Dotts |
|
Claes Friberg Partner QBank |
HubSpot is a great tool and it's helping us to grow our business. We've enjoyed working with the onboarding and services teams, and they've both helped coach us to inbound marketing success. Testimonial By Claes Friberg |
|
Leah Lawrence Corporate Sales Manager FoodJets |
I love how simple, yet very efficient HubSpot CRM is. The ability to customize properties has been a huge benefit to both my sales team and our reporting. Testimonial By Leah Lawrence |
Case Studies
| COMPANY | CASE STUDIES |
|---|---|
|
Case Study StoreHubRead More |
|
Case Study Impact HubRead More |
|
Case Study ReFUEL4Read More |
Frequently Asked Questions(FAQ)
for HubSpot
What is HubSpot?
What is HubSpot used for?
What are the top features of HubSpot?
Who uses HubSpot?
What are HubSpot alternatives?
Where is HubSpot located?
Popular Business Setting
for HubSpot
Top Industries
- Marketing and Advertising
- Computer Software
- Information Technology and Services
Popular in
- Small Business
- Mid Market
- Enterprise
Peers used HubSpot to Acquire customers and Enhance customer relationships
HubSpot Alternatives
Peer and Expert Opinion on Features
for HubSpot
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Landing page | Read Reviews (7946) |
| SEO | Read Reviews (2475) |
| Templates | Read Reviews (2462) |
| Personalization | Read Reviews (2200) |
| Dashboard | Read Reviews (1472) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Landing page | Read Reviews (7946) |
| SEO | Read Reviews (2475) |
| Templates | Read Reviews (2462) |
| Personalization | Read Reviews (2200) |
| Dashboard | Read Reviews (1472) |
IT and Other Capabilities
for HubSpot
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (9688) |
| Data Export | Read Reviews (4017) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (9688) |
| Data Export | Read Reviews (4017) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Chat Support | Read Reviews (1409) |
| Email Support | Read Reviews (1069) |
| Phone Support | Read Reviews (989) |
| 24/7 Support | Read Reviews (7980) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Chat Support | Read Reviews (1409) |
| Email Support | Read Reviews (1069) |
| Phone Support | Read Reviews (989) |
| 24/7 Support | Read Reviews (7980) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (352) |
| Analytics | Read Reviews (6554) |
| Custom Reports | Read Reviews (16492) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (352) |
| Analytics | Read Reviews (6554) |
| Custom Reports | Read Reviews (16492) |
Software Failure Risk Guidance
?for HubSpot
Overall Risk Meter
Top Failure Risks for HubSpot
Vendor Profile Details
HQ Location
25 First Street, 2nd Floor Cambridge, MA 02141 United States
Employees
1001-5000
Social
Financials
IPO
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