Foundry ABM (formerly Triblio ABM) Overview

Discover comprehensive insights into Foundry ABM (formerly Triblio ABM), the leading Account Based Marketing platform. Learn more about product features, capabilities and expert reviews based on 107 insights and explore use-cases showcasing how Foundry ABM (formerly Triblio ABM) enhances Engaging and following up and drives growth.

Here's the scoop on Foundry ABM (formerly Triblio ABM)! We've gathered over 107 insights from folks who use it, and know it inside out—from peer reviews to customer testimonials and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Foundry ABM (formerly Triblio ABM), belong to a category of solutions that help Account Based Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Foundry ABM (formerly Triblio ABM) is right for your needs? Our Cuspera AI engine can evaluate how Foundry ABM (formerly Triblio ABM) fits your specific business needs, industry, and context. Get your personalized assessment report today.

Foundry ABM (formerly Triblio ABM) supports business activities such as:

  • Engaging And Following Up
  • Account Management
  • Lifetime Value Management
  • Generation Of New Leads
  • Event Management

Foundry ABM (formerly Triblio ABM) can help you with many business goals, such as Establish Thought Leadership, Build Brand Awareness, Acquire Customers, and Improve Stakeholder Relations. As a solution, Foundry ABM (formerly Triblio ABM)'s capabilities include Personalization.

Reviews

"Engaging tech decision-makers through multi-touch campaigns is the best way to drive “sales-ready” conversations. Foundry’s ability to create engaging content and events that resonate with this hard-to-reach audience is why I partner with them. " - Bill Green

Foundry ABM (formerly Triblio ABM) Reviews

11 buyers and buying teams have used Cuspera to assess how well Foundry ABM (formerly Triblio ABM) solved their Account Based Marketing needs. Cuspera uses 107 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Account Based Marketing needs.

Business Priorities

Establish Thought Leadership and Build Brand Awareness are the most popular business priorities peers achieved using Foundry ABM (formerly Triblio ABM).

Other priorities:

  • Acquire Customers
  • Improve Stakeholder Relations
See all business priorities See less business priorities

Use Cases

Peers recommend Engaging And Following Up , Account Management , Lifetime Value Management , as the business use cases that they have been most satisfied while using Foundry ABM (formerly Triblio ABM).

See all use cases

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engaging And Following Up

4.64/5 ★

Read Reviews (15)

"...Triblio gives us insight into engaged account activity and third-party intent data...."
Account Management

4.60/5 ★

Read Reviews (12)

"...It is well suited for an organization with small bandwidth but a need to amp up ABM efforts...."
Lifetime Value Management

4.39/5 ★

Read Reviews (6)

"Foundry's brand to demand campaign helped OpenText reach IT leaders during a period of rapid digital change. OpenText needed to address cloud security concerns for IT leaders at different stages of digital transformation. Foundry hosted the OpenText Digital Futures hub on CIO.com, delivering targeted content and storytelling. The campaign generated millions in pipeline for OpenText in just 6 months. The campaign won a Digiday Content Marketing Award for best branded content site in B2B." https://resources.foundryco.com/opentext-case-study
PEER EXPERIENCES
Engaging And Following Up

4.64/5 ★

Read Reviews (15)

"...Triblio gives us insight into engaged account activity and third-party intent data...." Peer review from Computer Software
Account Management

4.60/5 ★

Read Reviews (12)

"...It is well suited for an organization with small bandwidth but a need to amp up ABM efforts...." Peer review by Elise Donovan, Digital Marketing Manager, One Door
Lifetime Value Management

4.39/5 ★

Read Reviews (6)

"Foundry's brand to demand campaign helped OpenText reach IT leaders during a period of rapid digital change. OpenText needed to address cloud security concerns for IT leaders at different stages of digital transformation. Foundry hosted the OpenText Digital Futures hub on CIO.com, delivering targeted content and storytelling. The campaign generated millions in pipeline for OpenText in just 6 months. The campaign won a Digiday Content Marketing Award for best branded content site in B2B." https://resources.foundryco.com/opentext-case-study

7+ more Business Use Cases

Our AI advisor, Wyz, harnessed 107 insights from peers and experts to help you assess how these Foundry ABM (formerly Triblio ABM) use cases fit your Account Based Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Foundry ABM (formerly Triblio ABM) testimonial

Bill Green

Marketing manger

NetApp
Engaging tech decision-makers through multi-touch campaigns is the best way to drive “sales-ready” conversations. Foundry’s ability to create engaging content and events that resonate with this hard-to-reach audience is why I partner with them. Testimonial By Bill Green
Foundry ABM (formerly Triblio ABM) testimonial

Clare Dorrian

Chief Marketing Officer

SugarCRM
The winning formula allowing us to find and engage with target audiences. Testimonial By Clare Dorrian
Foundry ABM (formerly Triblio ABM) testimonial

Saila Nieminen

International Marketing Manager

365Talents
We needed a platform with contacts readily available, and Foundry was the solution that made that possible. Testimonial By Saila Nieminen
CUSTOMERS TESTIMONIALS
Foundry ABM (formerly Triblio ABM) testimonial

Bill Green

Marketing manger

NetApp
Engaging tech decision-makers through multi-touch campaigns is the best way to drive “sales-ready” conversations. Foundry’s ability to create engaging content and events that resonate with this hard-to-reach audience is why I partner with them. Testimonial By Bill Green
Foundry ABM (formerly Triblio ABM) testimonial

Clare Dorrian

Chief Marketing Officer

SugarCRM
The winning formula allowing us to find and engage with target audiences. Testimonial By Clare Dorrian
Foundry ABM (formerly Triblio ABM) testimonial

Saila Nieminen

International Marketing Manager

365Talents
We needed a platform with contacts readily available, and Foundry was the solution that made that possible. Testimonial By Saila Nieminen

Customer Stories

Lenovo - Computer Hardware

Foundry created Late Night I.T. for Lenovo to shift its image from a PC maker to a full technology solutions company. The campaign used a talk show format to spark engaging, informative conversations... about information technology. Lenovo partnered with CIO to deliver fresh, unbiased tech insights. The program made I.T. topics entertaining and educational for the target audience.

Read more →

Foundry - Information Technology And Services

Domo Everywhere helped Foundry create a dynamic CIO dashboard. Foundry used Domo's embedded analytics to visualize six years of CIO data. The dashboard and assessment tool were built for CIO.com. Thi...s solution targeted senior IT leaders. The project made peer insights easy to access and benchmark. The campaign used a show vs. tell approach for better engagement.

Read more →

365Talents - Information Technology And Services

Foundry helped 365Talents launch account-based marketing and use intent data for global expansion. 365Talents used Foundry to prioritize opportunities and integrate HubSpot leads into campaigns. The ...sales team used intent data to focus outreach. In 2022, they impacted five deals and influenced €1.5M in pipeline. The average time from ad surge to deal creation was 19 days. Foundry provided contact-level data and unified ABM tools for 365Talents.

Read more →

Foundry - Marketing And Advertising

Foundry used IBM Cloud to create a campaign focused on CIOs and cloud innovation. The strategy targeted prospects across the UK, Ireland, DACH, Spain, Italy, and France. Foundry delivered 1.7 million... display impressions, 30% above the guarantee. The campaign achieved an average engagement time of 4.12 minutes, 53% higher than promised. This drove strong interest and high-quality engagements for IBM’s cloud offering.

Read more →

Hewlett Packard Enterprise - Information Technology And Services

HPE used a three-part live webinar series to build awareness for its EU-GDPR approach in Germany. The campaign targeted B2B IT executives. HPE partnered with Computerwoche to host the webinars, creat...e engaging landing pages, and promote the series through digital ads and social media. Recordings were shared on YouTube to extend reach. The program aimed to generate new leads and increase engagement among IT professionals.

Read more →

Intel - Computer Hardware

Intel Evo wanted to build awareness and drive purchase among Mobile Go-Getters and Switchers. Foundry created an integrated program with a custom video sponsorship as the main content. The campaign i...ncluded high-impact media and social placements. The goal was to keep Intel Evo top-of-mind for the target audience. The case study highlights the strategy but does not mention specific results.

Read more →

Based on peer insights

Cuspera recommends Foundry ABM (formerly Triblio ABM) for

Use Cases Engaging And Following Up , Account Management , Lifetime Value Management
Features Personalization
Business Priorities Establish Thought Leadership, Build Brand Awareness, Acquire Customers
lightning

Peers used Foundry ABM (formerly Triblio ABM) to Establish thought leadership and Build brand awareness

Peer and Expert Opinion on Features

for Foundry ABM (formerly Triblio ABM)

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.08/5 ★

Read Reviews (5)
FEATURES RATINGS AND REVIEWS
Personalization

4.08/5 ★

Read Reviews (5)

IT and Other Capabilities

for Foundry ABM (formerly Triblio ABM)

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

2.93/5 ★

Read Reviews (1)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

2.93/5 ★

Read Reviews (1)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

3.99/5 ★

Read Reviews (4)
Email Support

3.99/5 ★

Read Reviews (4)
Chat Support

3.99/5 ★

Read Reviews (4)
Phone Support

3.99/5 ★

Read Reviews (4)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

3.99/5 ★

Read Reviews (4)
Email Support

3.99/5 ★

Read Reviews (4)
Chat Support

3.99/5 ★

Read Reviews (4)
Phone Support

3.99/5 ★

Read Reviews (4)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Custom Reports

3.88/5 ★

Read Reviews (4)
Analytics

2.93/5 ★

Read Reviews (1)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Custom Reports

3.88/5 ★

Read Reviews (4)
Analytics

2.93/5 ★

Read Reviews (1)

Software Failure Risk Guidance

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for Foundry ABM (formerly Triblio ABM)

Top Failure Risks for Foundry ABM (formerly Triblio ABM)

Vendor Profile Details

Company Name

Foundry

Company Website

https://foundryco.com/

HQ Location

140 Kendrick Street, Building B, Needham, MA 02494, US

Employees

11-50

Social

Facebook Linkedin Twitter

Financials

PRIVATE