Foundry ABM (formerly Triblio ABM) Overview

Discover comprehensive insights into Foundry ABM (formerly Triblio ABM), the leading Account Based Marketing platform. Learn more about product features, capabilities and expert reviews based on 107 insights and explore use-cases showcasing how Foundry ABM (formerly Triblio ABM) enhances Engaging and following up and drives growth.

Here's the scoop on Foundry ABM (formerly Triblio ABM)! We've gathered over 107 insights from folks who use it, and know it inside out—from peer reviews to customer testimonials and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Foundry ABM (formerly Triblio ABM), belong to a category of solutions that help Account Based Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Foundry ABM (formerly Triblio ABM) is right for your needs? Our Cuspera AI engine can evaluate how Foundry ABM (formerly Triblio ABM) fits your specific business needs, industry, and context. Get your personalized assessment report today.

Foundry ABM (formerly Triblio ABM) supports business activities such as:

  • Engaging And Following Up
  • Account Management
  • Lifetime Value Management
  • Generation Of New Leads
  • Event Management

Foundry ABM (formerly Triblio ABM) can help you with many business goals, such as Establish Thought Leadership, Build Brand Awareness, Acquire Customers, and Improve Stakeholder Relations. As a solution, Foundry ABM (formerly Triblio ABM)'s capabilities include Personalization.

Reviews

"Engaging tech decision-makers through multi-touch campaigns is the best way to drive “sales-ready” conversations. Foundry’s ability to create engaging content and events that resonate with this hard-to-reach audience is why I partner with them. " - Bill Green

Foundry ABM (formerly Triblio ABM) Reviews

11 buyers and buying teams have used Cuspera to assess how well Foundry ABM (formerly Triblio ABM) solved their Account Based Marketing needs. Cuspera uses 107 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Account Based Marketing needs.

Business Priorities

Establish Thought Leadership and Build Brand Awareness are the most popular business priorities peers achieved using Foundry ABM (formerly Triblio ABM).

Other priorities:

  • Acquire Customers
  • Improve Stakeholder Relations
See all business priorities See less business priorities

Use Cases

Peers recommend Engaging And Following Up , Account Management , Lifetime Value Management , as the business use cases that they have been most satisfied while using Foundry ABM (formerly Triblio ABM).

See all use cases

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engaging And Following Up

4.64/5 ★

Read Reviews (15)

"...The content resonated with Foundry s global audience of CIOs and CXOs and drove engagements that far exceeded initial campaign goals and provided valuable user intelligence for Dimension Data to use in nurture initiatives. ..." Case Study Dimension Data
Account Management

4.60/5 ★

Read Reviews (12)

"...The Triblio ABM/ABX Platform is one of the main pillars of our ABM strategy...."
Lifetime Value Management

4.39/5 ★

Read Reviews (6)

"Splunk used in-person events and digital programs to connect with executive-level customers. The goal was to build partnerships, not just make sales. Splunk joined the CIO 100 Symposium & Awards and ran targeted campaigns. They used ABM, direct mail, and event sponsorships to reach CIOs and IT leaders. The campaign ran from August to October 2019. Key results included higher awareness and engagement, beating industry benchmarks." https://resources.foundryco.com/splunk-case-study
PEER EXPERIENCES
Engaging And Following Up

4.64/5 ★

Read Reviews (15)

"...The content resonated with Foundry s global audience of CIOs and CXOs and drove engagements that far exceeded initial campaign goals and provided valuable user intelligence for Dimension Data to use in nurture initiatives. ..." Case Study Dimension Data
Account Management

4.60/5 ★

Read Reviews (12)

"...The Triblio ABM/ABX Platform is one of the main pillars of our ABM strategy...." Peer review by Devyn Cleveland, Digital Marketing Strategist, Administrate
Lifetime Value Management

4.39/5 ★

Read Reviews (6)

"Splunk used in-person events and digital programs to connect with executive-level customers. The goal was to build partnerships, not just make sales. Splunk joined the CIO 100 Symposium & Awards and ran targeted campaigns. They used ABM, direct mail, and event sponsorships to reach CIOs and IT leaders. The campaign ran from August to October 2019. Key results included higher awareness and engagement, beating industry benchmarks." https://resources.foundryco.com/splunk-case-study

7+ more Business Use Cases

Our AI advisor, Wyz, harnessed 107 insights from peers and experts to help you assess how these Foundry ABM (formerly Triblio ABM) use cases fit your Account Based Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Foundry ABM (formerly Triblio ABM) testimonial

Bill Green

Marketing manger

NetApp
Engaging tech decision-makers through multi-touch campaigns is the best way to drive “sales-ready” conversations. Foundry’s ability to create engaging content and events that resonate with this hard-to-reach audience is why I partner with them. Testimonial By Bill Green
Foundry ABM (formerly Triblio ABM) testimonial

Sandeep Vasudevan

Executive Director, WW Brand

Lenovo
The success of Lenovo Late Night IT would not have been possible without the partnership with CIO. The deep insights they brought to the table enabled us to have some of the most insightful, unbiased, and entertaining conversations around technology in the garage. Testimonial By Sandeep Vasudevan
Foundry ABM (formerly Triblio ABM) testimonial

Clare Dorrian

Chief Marketing Officer

SugarCRM
The winning formula allowing us to find and engage with target audiences. Testimonial By Clare Dorrian
CUSTOMERS TESTIMONIALS
Foundry ABM (formerly Triblio ABM) testimonial

Bill Green

Marketing manger

NetApp
Engaging tech decision-makers through multi-touch campaigns is the best way to drive “sales-ready” conversations. Foundry’s ability to create engaging content and events that resonate with this hard-to-reach audience is why I partner with them. Testimonial By Bill Green
Foundry ABM (formerly Triblio ABM) testimonial

Sandeep Vasudevan

Executive Director, WW Brand

Lenovo
The success of Lenovo Late Night IT would not have been possible without the partnership with CIO. The deep insights they brought to the table enabled us to have some of the most insightful, unbiased, and entertaining conversations around technology in the garage. Testimonial By Sandeep Vasudevan
Foundry ABM (formerly Triblio ABM) testimonial

Clare Dorrian

Chief Marketing Officer

SugarCRM
The winning formula allowing us to find and engage with target audiences. Testimonial By Clare Dorrian

Customer Stories

Lenovo - Computer Hardware - Very Large

Foundry and Lenovo launched 'Late Night I.T.', a talk show about smart information technology. The campaign aimed to shift Lenovo's image from a PC maker to a full technology solutions provider. The ...show featured top tech minds and offered new perspectives on I.T. topics. It attracted over 195+ page views and made I.T. conversations more engaging and entertaining. Lenovo credits the partnership with CIO for the program's success.

Read more →

BMC - Computer Software - Very Large

BMC Helix used Foundry's marketing services to boost awareness and engagement for its IT service management solution. Foundry built a content hub with custom and existing content to educate top IT le...aders. The campaign used display, social, native, video, and demand generation tactics. Engagement and time spent on the hub exceeded BMC's goals. BMC credits Foundry for elevating their brand message and driving campaign success.

Read more →

IBM - Information Technology And Services - Very Large

Foundry created a custom event experience for IBM Analytics University. The goal was to help IBM customers learn new skills and see the value of IBM analytics solutions. Foundry delivered a multi-day... event with hands-on workshops, product demos, and smart badge tracking. The event increased engagement and provided an immersive learning experience for technology decision-makers. IBM saw improved brand awareness and customer interaction.

Read more →

Lenovo - Computer Hardware - Very Large

Beijing, China

Foundry helped Lenovo shift its image from a PC maker to a full technology solutions company. Foundry created Late Night I.T., a talk show featuring top tech minds discussing smart information techno...logy. The show used engaging, entertaining content to highlight Lenovo’s broad I.T. portfolio. Lenovo gained recognition as an innovative leader in technology solutions. The partnership with CIO brought deep insights and fresh perspectives to the campaign.

Read more →

Domo - Computer Software - Medium

American Fork, USA

Domo used Foundry to create a media strategy for Domo Everywhere. They wanted to show the value of their embedded analytics to senior IT leaders. Foundry helped Domo bring six years of State of the C...IO research to life with a visual dashboard. The project included a CIO Assessment Tool and a dashboard hosted on CIO.com. This helped CIOs benchmark their roles and responsibilities using real data.

Read more →

365Talents - Information Technology And Services - Medium

Foundry helped 365Talents launch account-based marketing and use intent data for global expansion. The team integrated HubSpot leads and MQLs, using Foundry to target accounts with industry-specific ...content. Sales used intent data to prioritize outreach. In 2022, they influenced €1.5M in pipeline and saw an average of 19 days from ad surge to deal creation. Five deals were impacted by intent data reporting.

Read more →

Based on peer insights

Cuspera recommends Foundry ABM (formerly Triblio ABM) for

Use Cases Engaging And Following Up , Account Management , Lifetime Value Management
Features Personalization
Business Priorities Establish Thought Leadership, Build Brand Awareness, Acquire Customers
lightning

Peers used Foundry ABM (formerly Triblio ABM) to Establish thought leadership and Build brand awareness

Peer and Expert Opinion on Features

for Foundry ABM (formerly Triblio ABM)

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.08/5 ★

Read Reviews (5)
FEATURES RATINGS AND REVIEWS
Personalization

4.08/5 ★

Read Reviews (5)

IT and Other Capabilities

for Foundry ABM (formerly Triblio ABM)

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

2.93/5 ★

Read Reviews (1)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

2.93/5 ★

Read Reviews (1)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

3.99/5 ★

Read Reviews (4)
Email Support

3.99/5 ★

Read Reviews (4)
Chat Support

3.99/5 ★

Read Reviews (4)
Phone Support

3.99/5 ★

Read Reviews (4)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

3.99/5 ★

Read Reviews (4)
Email Support

3.99/5 ★

Read Reviews (4)
Chat Support

3.99/5 ★

Read Reviews (4)
Phone Support

3.99/5 ★

Read Reviews (4)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Custom Reports

3.88/5 ★

Read Reviews (4)
Analytics

2.93/5 ★

Read Reviews (1)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
Custom Reports

3.88/5 ★

Read Reviews (4)
Analytics

2.93/5 ★

Read Reviews (1)

Software Failure Risk Guidance

?

for Foundry ABM (formerly Triblio ABM)

Top Failure Risks for Foundry ABM (formerly Triblio ABM)

Vendor Profile Details

Company Name

Foundry

Company Website

https://foundryco.com/

HQ Location

140 Kendrick Street, Building B, Needham, MA 02494, US

Employees

11-50

Social

Facebook Linkedin Twitter

Financials

PRIVATE