Real-World Case Studies and Customer Success Stories with Foundry ABM (formerly Triblio ABM)

Foundry created a custom event experience for IBM Analytics University. The goal was to help IBM customers learn new skills... and see the value of IBM analytics solutions. Foundry delivered a multi-day event with hands-on workshops, product demos, and smart badge tracking. The event increased engagement and provided an immersive learning experience for technology decision-makers. IBM saw improved brand awareness and customer interaction.
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Webex by Cisco used Foundry's event sponsorship to connect with top CIOs at the CIO 100 Awards. The goal was... to build important client relationships at a major industry event. Foundry helped Webex by Cisco reach their ideal clients in a setting focused on excellence. The partnership highlights the value of event sponsorship for enterprise video conferencing brands.
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Splunk used in-person events and digital programs to connect with executive-level customers. The goal was to build partnerships, not just... make sales. Splunk joined the CIO 100 Symposium & Awards and ran targeted campaigns. They used ABM, direct mail, and event sponsorships to reach CIOs and IT leaders. The campaign ran from August to October 2019. Key results included higher awareness and engagement, beating industry benchmarks.
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Foundry Ads helped Red Hat build trust and momentum with IT decision makers. The campaign used the Insider Pro platform... to give free access to premium content for one day. Banner ads, newsletters, and welcome ads reached IT managers across the US. The goal was to boost awareness and position Red Hat as a trusted partner. Key metrics tracked included CTR and open rate.
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OpenText used Foundry's brand to demand solutions to reach IT leaders. The campaign ran on CIO.com and targeted cloud security... needs during digital transformation. OpenText generated millions in pipeline in just 6 months. The campaign won a Digiday Content Marketing Award for best branded content site in B2B. Content addressed all stages of the IT Restart journey.
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Hewlett Packard Enterprise used a three-part live webinar series to build awareness for its EU-GDPR approach and generate new B2B IT leads in Germany. The campaign included... webinars with Computerwoche, a custom landing page, polls, and YouTube uploads. Promotion ran through digital ads, social posts, and Foundry’s websites. The program targeted IT executives and aimed to boost engagement and lead generation.
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Foundry's brand to demand campaign promoted IBM's cloud offering. The strategy focused on CIOs and guided prospects through the cloud... transformation journey. The campaign delivered 1.7 million display impressions, exceeding the guarantee by 30%. Average time spent was 4.12 minutes, 53% above guarantee. The campaign targeted prospects in the UK, Ireland, DACH, Spain, Italy, and France.
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Foundry Demand Gen helped Dynatrace with their marketing needs. The case study highlights how Dynatrace used Foundry Demand Gen. The... content does not provide specific challenges, solutions, or results. No metrics or customer quotes are mentioned.
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Foundry Ads helped Dimension Data shift brand perception among CIOs and CXOs in the tech industry. The campaign used a... custom website, editorial content, films, and infographics to create an emotional connection. Foundry's digital experience bridged the gap between Dimension Data and target accounts. The campaign drove engagement that exceeded goals and delivered valuable user intelligence. This improved Dimension Data’s standing in the IT solutions market.
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Foundry helped 365Talents launch account-based marketing and use intent data for global expansion. The team integrated HubSpot leads and MQLs,... using Foundry to target accounts with industry-specific content. Sales used intent data to prioritize outreach. In 2022, they influenced €1.5M in pipeline and saw an average of 19 days from ad surge to deal creation. Five deals were impacted by intent data reporting.
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Intel Evo wanted to boost awareness and drive purchases among Mobile Go-Getters and Switchers. Foundry created an integrated marketing program... with a custom video sponsorship and high-impact media placements. The campaign aimed to keep Intel Evo top-of-mind for the target audience. The strategy focused on brand visibility and engagement. Results are highlighted in the case study.
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Foundry and Lenovo launched 'Late Night I. T.', a talk show about smart information technology. The campaign aimed to shift...Lenovo's image from a PC maker to a full technology solutions provider. The show featured top tech minds and offered new perspectives on I.T. topics. It attracted over 195+ page views and made I.T. conversations more engaging and entertaining. Lenovo credits the partnership with CIO for the program's success.
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BMC Helix used Foundry's marketing services to boost awareness and engagement for its IT service management solution. Foundry built a... content hub with custom and existing content to educate top IT leaders. The campaign used display, social, native, video, and demand generation tactics. Engagement and time spent on the hub exceeded BMC's goals. BMC credits Foundry for elevating their brand message and driving campaign success.
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Foundry ABM platform helped SugarCRM generate $9. 9 million in influenced pipeline. SugarCRM used Bombora Surge Topics and G2 intent...data to find in-market accounts early. The ABM solution improved sales and marketing alignment. SugarCRM saw $2.8 million in pipeline in the first quarter. The campaign reduced pipeline blindspots and increased revenue.
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Domo used Foundry to create a media strategy for Domo Everywhere. They wanted to show the value of their embedded... analytics to senior IT leaders. Foundry helped Domo bring six years of State of the CIO research to life with a visual dashboard. The project included a CIO Assessment Tool and a dashboard hosted on CIO.com. This helped CIOs benchmark their roles and responsibilities using real data.
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MarketPulse helped AccessData reach CIOs and CISOs after security breaches. AccessData used MarketPulse for custom research, a white paper, an... audio webcast, and visual content. The program included a 3-month co-branded campaign with CIO editorial. AccessData increased brand awareness and generated new leads for its sales team. Jessica Carter from AccessData praised the ease and speed of content creation with Foundry.
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Foundry helped Lenovo shift its image from a PC maker to a full technology solutions company. Foundry created Late Night... I.T., a talk show featuring top tech minds discussing smart information technology. The show used engaging, entertaining content to highlight Lenovo’s broad I.T. portfolio. Lenovo gained recognition as an innovative leader in technology solutions. The partnership with CIO brought deep insights and fresh perspectives to the campaign.
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Foundry ABM helped Clearwave cut sales cycle time by 20%. Clearwave used intent data and Salesforce integration to personalize buyer... journeys. The marketing team used Foundry dashboards for real-time account insights. Sales and marketing aligned on targeting and messaging. Clearwave built better buyer profiles and improved sales process.
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