Foundry helped 365Talents launch account-based marketing and use intent data for global expansion. 365Talents used Foundry to prioritize opportunities and integrate HubSpot leads into campaigns. The ...sales team used intent data to focus outreach. In 2022, they impacted five deals and influenced €1.5M in pipeline. The average time from ad surge to deal creation was 19 days. Foundry provided contact-level data and unified ABM tools for 365Talents.
Dimension Data
- Information Technology And Services
Foundry Ads helped Dimension Data shift how CIOs and CXOs see their brand. The campaign used a custom website, expert articles, films, and infographics. The goal was to show human achievements in key... industries. The digital experience connected Dimension Data with target accounts. Engagements far exceeded campaign goals. The campaign changed brand perception in the IT solutions space.
Foundry Demand Gen helped Dynatrace with their marketing needs. The case study highlights how Dynatrace used Foundry Demand Gen. The content does not provide specific challenges, solutions, or result...s. No metrics or customer quotes are mentioned.
Hewlett Packard Enterprise
- Information Technology And Services
HPE used a three-part live webinar series to build awareness for its EU-GDPR approach in Germany. The campaign targeted B2B IT executives. HPE partnered with Computerwoche to host the webinars, creat...e engaging landing pages, and promote the series through digital ads and social media. Recordings were shared on YouTube to extend reach. The program aimed to generate new leads and increase engagement among IT professionals.
Foundry's brand to demand campaign helped OpenText reach IT leaders during a period of rapid digital change. OpenText needed to address cloud security concerns for IT leaders at different stages of d...igital transformation. Foundry hosted the OpenText Digital Futures hub on CIO.com, delivering targeted content and storytelling. The campaign generated millions in pipeline for OpenText in just 6 months. The campaign won a Digiday Content Marketing Award for best branded content site in B2B.
Foundry ran a campaign for Red Hat using the Insider Pro platform. The goal was to build trust and momentum with IT decision makers. Foundry gave free access to premium content for one day. They used... banner ads, newsletters, and welcome ads to reach IT managers. The campaign focused on awareness and thought leadership. KPIs included click-through rate and open rate.
Splunk used in-person events and digital programs to connect with executive-level customers. The goal was to build partnerships, not just make sales. Splunk joined the CIO 100 Symposium & Awards and ...ran targeted campaigns. They used ABM, direct mail, and event sponsorships to reach CIOs and IT leaders. The campaign ran from August to October 2019. Key results included higher awareness and engagement, beating industry benchmarks.
Webex by Cisco
- Information Technology And Services
Webex by Cisco used Foundry's event sponsorship to connect with top CIOs at the CIO 100 Awards. The goal was to build important client relationships at a major industry event. Foundry helped Webex by... Cisco reach their ideal clients in a setting focused on excellence. The partnership highlights the value of event sponsorship for enterprise video conferencing brands.
Domo Everywhere helped Foundry create a dynamic CIO dashboard. Foundry used Domo's embedded analytics to visualize six years of CIO data. The dashboard and assessment tool were built for CIO.com. Thi...s solution targeted senior IT leaders. The project made peer insights easy to access and benchmark. The campaign used a show vs. tell approach for better engagement.
Computer Software Case Studies and Customer Success Stories with Foundry ABM (formerly Triblio ABM)
AccessData
- Computer Software
MarketPulse helped AccessData reach CIOs and CISOs after security breaches. AccessData used MarketPulse for custom research, a white paper, an audio webcast, and visual content. The program included ...a 3-month co-branded campaign with CIO editorial. AccessData increased brand awareness and generated new leads for its sales team. Jessica Carter from AccessData praised the ease and speed of content creation with Foundry.
Intel Evo wanted to build awareness and drive purchase among Mobile Go-Getters and Switchers. Foundry created an integrated program with a custom video sponsorship as the main content. The campaign i...ncluded high-impact media and social placements. The goal was to keep Intel Evo top-of-mind for the target audience. The case study highlights the strategy but does not mention specific results.
Foundry ABM platform helped SugarCRM align sales and marketing teams. SugarCRM used Bombora Surge Topics and G2 intent data to find in-market accounts early. This strategy reduced pipeline blindspots... and improved sales orchestration. SugarCRM generated $9.9 million in influenced pipeline, with $2.8 million in the first quarter. The ABM approach helped SugarCRM stand out in a competitive CRM market.
Foundry created Late Night I.T. for Lenovo to shift its image from a PC maker to a full technology solutions company. The campaign used a talk show format to spark engaging, informative conversations... about information technology. Lenovo partnered with CIO to deliver fresh, unbiased tech insights. The program made I.T. topics entertaining and educational for the target audience.
Foundry ABM helped Clearwave shorten sales cycles by 20%. Clearwave used intent data and personalization to target buyers and improve engagement. The team built custom buyer journeys using Salesforce... integration. Foundry dashboards gave sales real-time account insights and alerts. Clearwave created better buyer profiles and aligned sales and marketing. This led to faster deal closures and improved targeting.
Marketing and Advertising Case Studies and Customer Success Stories with Foundry ABM (formerly Triblio ABM)
Foundry
- Marketing And Advertising
Foundry used IBM Cloud to create a campaign focused on CIOs and cloud innovation. The strategy targeted prospects across the UK, Ireland, DACH, Spain, Italy, and France. Foundry delivered 1.7 million... display impressions, 30% above the guarantee. The campaign achieved an average engagement time of 4.12 minutes, 53% higher than promised. This drove strong interest and high-quality engagements for IBM’s cloud offering.
