Adobe Marketo Engage Overview

This is a summary of the comprehensive capabilities and benefits of Adobe Marketo Engage based on over 36376 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Adobe Marketo Engage, Salesforce Account Engagement (Formerly Pardot), ActiveCampaign, Act-On, Sharpspring, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Adobe Marketo Engage is right for your needs? Our Cuspera AI engine can evaluate how Adobe Marketo Engage fits your specific business needs, industry, and context. Get your personalized assessment report today.

Adobe Marketo Engage supports business activities such as:

  • Engagement Management
  • Campaign Management
  • Communication Management
  • Lead Management
  • Lead Nurturing

Adobe Marketo Engage can help you with many business goals, such as Acquire Customers, Scale Best Practices, Establish Thought Leadership, Improve ROI, Increase Sales & Revenue, etc. It can help manage these activities if you use E-Mail for these needs. As a solution, Adobe Marketo Engage's capabilities include Landing Page, Personalization, Templates, etc.

Adobe Marketo Engage was founded in 1982. Computer Software Vertical is its biggest customer base.

Reviews

"Adobe Experience Platform will help empower our team to understand our customers better, ultimately resulting in more personalized and valuable engagements — a powerful tool for any brand looking to succeed today " - Susie Emmerling

Cuspera Reviews

12 buyers and buying teams have used Cuspera to assess how well Adobe Marketo Engage solved their Marketing Automation needs. Cuspera uses 36376 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Business Priorities

Acquire Customers and Scale Best Practices are the most popular business priorities peers achieved using Adobe Marketo Engage.

Other priorities:

  • Establish Thought Leadership
  • Improve ROI
  • Increase Sales & Revenue
  • Enhance Customer Relationships
  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Improve Digital And Social Presence
  • Build Brand Awareness
  • Improve Internal Communications
  • Improve Brand Engagement
  • Launch New Products
  • Improve Efficiency
  • Improve Stakeholder Relations
  • Increase Customer Life Time Value
  • Improve Visibility
  • Improve Consistency
  • Shorten Ramp Up Time
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Campaign Management , Communication Management , as the business use cases that they have been most satisfied while using Adobe Marketo Engage.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management with E-Mail

4.73/5 ★

Read Reviews (1792)

"...Engagement programs provide an easy way to create multi-step, multi-touch email marketing campaigns with personalization and branching, using pre-approved templates...."
engaging and following up

4.74/5 ★

Read Reviews (1503)

"...First and foremost it is our center for customer communications and engagement across channels: email, SMS, and personalization...."
engaging with scheduling & cadence

4.01/5 ★

Read Reviews (26)

"...Engagement programs are great and provide a nice, visual approach to organizing larger programs and cadence...."
Campaign Management with E-Mail

4.80/5 ★

Read Reviews (1665)

"...Marketo is not only for email sends but also a fully functioning marketing automation program...."
campaign analytics

4.70/5 ★

Read Reviews (244)

"...It's used for landing page creation and hosting, email marketing, leads for Sales to email and call upon, and marketing campaign success/reporting...."
campaign monitoring

4.78/5 ★

Read Reviews (164)

"...Our campaigns are now tracked, measured, and transparent - something that seemed daunting just a short 2 years ago...."
Communication Management with E-Mail

4.37/5 ★

Read Reviews (995)

"...We use Marketo for a number of different clients to send emails, build nurture programs, host web forms and landing pages...."
sending & publishing communications

4.31/5 ★

Read Reviews (774)

"...My title is an email marketing specialist and what I do is send emails and build journeys...."
tracking & monitoring communications

4.76/5 ★

Read Reviews (193)

"...it simplifies the marketing related automation process , as it helps in automation of marketing by lead management email marketing consumer marketing etc.. the lead management online tracking , then email campaign they provide helps the customers...."
PEER EXPERIENCES
Engagement Management with E-Mail

4.73/5 ★

Read Reviews (1792)

"...Engagement programs provide an easy way to create multi-step, multi-touch email marketing campaigns with personalization and branching, using pre-approved templates...." Peer review by Steve Susina, Director, Demand Generation Services, Crain Communications
engaging and following up

4.73/5 ★

Read Reviews (1503)

engaging with scheduling & cadence

4.73/5 ★

Read Reviews (26)

Campaign Management with E-Mail

4.80/5 ★

Read Reviews (1665)

"...Marketo is not only for email sends but also a fully functioning marketing automation program...." Peer review by Joey H, Web Design and Optimization Manager - UX Product Team, Computer Software
campaign analytics

4.80/5 ★

Read Reviews (244)

campaign monitoring

4.80/5 ★

Read Reviews (164)

Communication Management with E-Mail

4.37/5 ★

Read Reviews (995)

"...We use Marketo for a number of different clients to send emails, build nurture programs, host web forms and landing pages...." Peer review by Kadie Kowalczyk, Senior ​Sales Operations Coordinator, The Mx Group
sending & publishing communications

4.37/5 ★

Read Reviews (774)

tracking & monitoring communications

4.37/5 ★

Read Reviews (193)

99+ more Business Use Cases

Our AI advisor, Wyz, harnessed 36376 insights from peers and experts to help you assess how these Adobe Marketo Engage use cases fit your Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Susie Emmerling

vice president of marketing operations

ServiceNow

Adobe Experience Platform will help empower our team to understand our customers better, ultimately resulting in more personalized and valuable engagements — a powerful tool for any brand looking to succeed today Testimonial By Susie Emmerling

Jenifer Salzwedel

senior director of marketing operations and enablement

Poly

At Poly, we’ve always said that work isn’t somewhere you go, it’s something you do. The COVID-19 pandemic has made that abundantly clear for businesses and their employees alike, and our company is ideally placed to help them transition to a new way of working Testimonial By Jenifer Salzwedel

Ari Sheinkin

vice president of Experience Engine

IBM

Every industry is reimagining their role within the digital economy, and looking to IBM for cloud and AI technologies that will give their transformation journey greater speed and efficiency. Testimonial By Ari Sheinkin
CUSTOMERS TESTIMONIALS

Susie Emmerling

vice president of marketing operations

ServiceNow

Adobe Experience Platform will help empower our team to understand our customers better, ultimately resulting in more personalized and valuable engagements — a powerful tool for any brand looking to succeed today Testimonial By Susie Emmerling

Jenifer Salzwedel

senior director of marketing operations and enablement

Poly

At Poly, we’ve always said that work isn’t somewhere you go, it’s something you do. The COVID-19 pandemic has made that abundantly clear for businesses and their employees alike, and our company is ideally placed to help them transition to a new way of working Testimonial By Jenifer Salzwedel

Ari Sheinkin

vice president of Experience Engine

IBM

Every industry is reimagining their role within the digital economy, and looking to IBM for cloud and AI technologies that will give their transformation journey greater speed and efficiency. Testimonial By Ari Sheinkin

Case Studies

COMPANY CASE STUDIES
Case Study IBM

How IBM Leans on Adobe Marketo Engage as it looks to accelerate business growth

Read More
Case Study Milwaukee Bucks

How the Milwaukee Bucks are reshaping the NBA’s digital fan experience with Marketo Engage

Read More
Case Study ServiceNow

How ServiceNow selects Adobe Experience Platform to advance B2B customer experience with Adobe Marketo Engage

Read More

Frequently Asked Questions(FAQ)

for Adobe Marketo Engage

What is Adobe Marketo Engage?

Adobe Marketo Engage is a Marketing Automation Software and is a complete solution for lead management and B2B marketers who are looking to transform customer experiences by engaging across every stage of complex buying journeys. The Adobe Marketo marketing automation solutions aim to help business users generate more high-quality sales leads and win more business with less manual effort to improve marketing return on investment (ROI).

What is Adobe Marketo Engage used for?

Adobe Marketo Engage is a Marketing Automation Software mainly used by its customers to Acquire Customers and Scale Best Practices by Engagement Management, Campaign Management and Communication Management .

What are the top features of Adobe Marketo Engage?

Landing page, Personalization and Templates are some of the top features of Adobe Marketo Engage.

Who uses Adobe Marketo Engage?

Adobe Marketo Engage is used by Computer Software, Marketing And Advertising and Information Technology And Services among other industries.

What are Adobe Marketo Engage alternatives?

Salesforce Account Engagement (Formerly Pardot), ActiveCampaign, Act-On and Sharpspring are popular alternatives for Adobe Marketo Engage.

Where is Adobe Marketo Engage located?

Adobe Marketo Engage is headquartered at 345 Park Avenue, San Jose, CA 95110-2704.

Popular Business Setting

for Adobe Marketo Engage

Top Industries

  • Computer Software
  • Marketing and Advertising
  • Information Technology and Services

Popular in

  • Mid Market
  • Enterprise
  • Small Business

Peers used Adobe Marketo Engage to Acquire customers and Scale best practices

Peer and Expert Opinion on Features

for Adobe Marketo Engage

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Landing page

3.88/5 ★

Read Reviews (1897)
Personalization

4.48/5 ★

Read Reviews (1078)
Templates

2.67/5 ★

Read Reviews (818)
Alerts: popups & Notifications

4.30/5 ★

Read Reviews (278)
Dashboard

3.63/5 ★

Read Reviews (244)
FEATURES RATINGS AND REVIEWS
Landing page

3.88/5 ★

Read Reviews (1897)
Personalization

4.48/5 ★

Read Reviews (1078)
Templates

2.67/5 ★

Read Reviews (818)
Alerts: popups & Notifications

4.30/5 ★

Read Reviews (278)
Dashboard

3.63/5 ★

Read Reviews (244)

IT and Other Capabilities

for Adobe Marketo Engage

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.64/5 ★

Read Reviews (935)
Data Import

3.20/5 ★

Read Reviews (3699)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.64/5 ★

Read Reviews (935)
Data Import

3.20/5 ★

Read Reviews (3699)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.01/5 ★

Read Reviews (335)
Chat Support

3.45/5 ★

Read Reviews (242)
Phone Support

3.43/5 ★

Read Reviews (210)
24/7 Support

3.38/5 ★

Read Reviews (2675)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.01/5 ★

Read Reviews (335)
Chat Support

3.45/5 ★

Read Reviews (242)
Phone Support

3.43/5 ★

Read Reviews (210)
24/7 Support

3.38/5 ★

Read Reviews (2675)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.62/5 ★

Read Reviews (133)
Analytics

3.99/5 ★

Read Reviews (2726)
Custom Reports

3.27/5 ★

Read Reviews (5420)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.62/5 ★

Read Reviews (133)
Analytics

3.99/5 ★

Read Reviews (2726)
Custom Reports

3.27/5 ★

Read Reviews (5420)

Software Failure Risk Guidance

?

for Adobe Marketo Engage

Overall Risk Meter

Low Medium High

Top Failure Risks for Adobe Marketo Engage

Vendor Profile Details

Company Name

Adobe

Company Website

https://www.adobe.com/#

Year Founded

1982

HQ Location

345 Park Avenue, San Jose, CA 95110-2704

Employees

10001+

Social

Financials

SERIES A