Adobe Marketo Engage Overview
This is a summary of the comprehensive capabilities and benefits of Adobe Marketo Engage based on over 36376 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
Adobe Marketo Engage, Salesforce Account Engagement (Formerly Pardot), ActiveCampaign, Act-On, Sharpspring, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if Adobe Marketo Engage is right for your needs? Our Cuspera AI engine can evaluate how Adobe Marketo Engage fits your specific business needs, industry, and context. Get your personalized assessment report today.
Adobe Marketo Engage supports business activities such as:
- Engagement Management
- Campaign Management
- Communication Management
- Lead Management
- Lead Nurturing
Adobe Marketo Engage can help you with many business goals, such as Acquire Customers, Scale Best Practices, Establish Thought Leadership, Improve ROI, Increase Sales & Revenue, etc. It can help manage these activities if you use E-Mail for these needs. As a solution, Adobe Marketo Engage's capabilities include Landing Page, Personalization, Templates, etc.
Adobe Marketo Engage was founded in 1982. Computer Software Vertical is its biggest customer base.
Reviews
"Adobe Experience Platform will help empower our team to understand our customers better, ultimately resulting in more personalized and valuable engagements — a powerful tool for any brand looking to succeed today " - Susie Emmerling
Cuspera Reviews
12 buyers and buying teams have used Cuspera to assess how well Adobe Marketo Engage solved their Marketing Automation needs. Cuspera uses 36376 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
Business Priorities
Acquire Customers and Scale Best Practices are the most popular business priorities peers achieved using Adobe Marketo Engage.
Use Cases
Peers recommend Engagement Management , Campaign Management , Communication Management , as the business use cases that they have been most satisfied while using Adobe Marketo Engage.
Read Peer Reviews and Expert Experience for Business Use Cases
BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
---|---|---|
Engagement Management with E-Mail |
4.73/5 ★ |
"...Engagement programs provide an easy way to create multi-step, multi-touch email marketing campaigns with personalization and branching, using pre-approved templates...." Peer review by Steve Susina, Director, Demand Generation Services, Crain Communications |
engaging and following up |
4.74/5 ★ |
"...First and foremost it is our center for customer communications and engagement across channels: email, SMS, and personalization...." Peer review by Matt Gomez, Sr. Manager, Marketing Ops and Marketo Admin, Laureate Online Education |
engaging with scheduling & cadence |
4.01/5 ★ |
"...Engagement programs are great and provide a nice, visual approach to organizing larger programs and cadence...." Peer review by Manager in Marketing |
Campaign Management with E-Mail |
4.80/5 ★ |
"...Marketo is not only for email sends but also a fully functioning marketing automation program...." Peer review by Joey H, Web Design and Optimization Manager - UX Product Team, Computer Software |
campaign analytics |
4.70/5 ★ |
"...It's used for landing page creation and hosting, email marketing, leads for Sales to email and call upon, and marketing campaign success/reporting...." Peer review by Edward Unthank, Founder and Lead Marketing Technology Consultant, Etumos |
campaign monitoring |
4.78/5 ★ |
"...Our campaigns are now tracked, measured, and transparent - something that seemed daunting just a short 2 years ago...." Peer review by John M., Marketing and Advertising |
Communication Management with E-Mail |
4.37/5 ★ |
"...We use Marketo for a number of different clients to send emails, build nurture programs, host web forms and landing pages...." Peer review by Kadie Kowalczyk, Senior ​Sales Operations Coordinator, The Mx Group |
sending & publishing communications |
4.31/5 ★ |
"...My title is an email marketing specialist and what I do is send emails and build journeys...." Peer review by Robyn S, Marketing Automation Manager, Marketing and Advertising |
tracking & monitoring communications |
4.76/5 ★ |
"...it simplifies the marketing related automation process , as it helps in automation of marketing by lead management email marketing consumer marketing etc.. the lead management online tracking , then email campaign they provide helps the customers...." Peer review by Consultant |
PEER EXPERIENCES | |
---|---|
Engagement Management with E-Mail |
4.73/5 ★ |
"...Engagement programs provide an easy way to create multi-step, multi-touch email marketing campaigns with personalization and branching, using pre-approved templates...." Peer review by Steve Susina, Director, Demand Generation Services, Crain Communications |
|
engaging and following up |
4.73/5 ★ |
engaging with scheduling & cadence |
4.73/5 ★ |
Campaign Management with E-Mail |
4.80/5 ★ |
"...Marketo is not only for email sends but also a fully functioning marketing automation program...." Peer review by Joey H, Web Design and Optimization Manager - UX Product Team, Computer Software |
|
campaign analytics |
4.80/5 ★ |
campaign monitoring |
4.80/5 ★ |
Communication Management with E-Mail |
4.37/5 ★ |
"...We use Marketo for a number of different clients to send emails, build nurture programs, host web forms and landing pages...." Peer review by Kadie Kowalczyk, Senior ​Sales Operations Coordinator, The Mx Group |
|
sending & publishing communications |
4.37/5 ★ |
tracking & monitoring communications |
4.37/5 ★ |
99+ more Business Use Cases
Our AI advisor, Wyz, harnessed 36376 insights from peers and experts to help you assess how these Adobe Marketo Engage use cases fit your Marketing Automation needs.
Customer Testimonials
CUSTOMERS | TESTIMONIALS |
---|---|
Adobe Experience Platform will help empower our team to understand our customers better, ultimately resulting in more personalized and valuable engagements — a powerful tool for any brand looking to succeed today Testimonial By Susie Emmerling |
|
At Poly, we’ve always said that work isn’t somewhere you go, it’s something you do. The COVID-19 pandemic has made that abundantly clear for businesses and their employees alike, and our company is ideally placed to help them transition to a new way of working Testimonial By Jenifer Salzwedel |
|
Every industry is reimagining their role within the digital economy, and looking to IBM for cloud and AI technologies that will give their transformation journey greater speed and efficiency. Testimonial By Ari Sheinkin |
CUSTOMERS | TESTIMONIALS |
---|---|
Susie Emmerling vice president of marketing operations ServiceNow |
Adobe Experience Platform will help empower our team to understand our customers better, ultimately resulting in more personalized and valuable engagements — a powerful tool for any brand looking to succeed today Testimonial By Susie Emmerling |
Jenifer Salzwedel senior director of marketing operations and enablement Poly |
At Poly, we’ve always said that work isn’t somewhere you go, it’s something you do. The COVID-19 pandemic has made that abundantly clear for businesses and their employees alike, and our company is ideally placed to help them transition to a new way of working Testimonial By Jenifer Salzwedel |
Ari Sheinkin vice president of Experience Engine IBM |
Every industry is reimagining their role within the digital economy, and looking to IBM for cloud and AI technologies that will give their transformation journey greater speed and efficiency. Testimonial By Ari Sheinkin |
Case Studies
COMPANY | CASE STUDIES |
---|---|
Case Study IBMRead More |
|
Case Study Milwaukee BucksRead More |
|
Case Study ServiceNowRead More |
Frequently Asked Questions(FAQ)
for Adobe Marketo Engage
What is Adobe Marketo Engage?
What is Adobe Marketo Engage used for?
What are the top features of Adobe Marketo Engage?
Who uses Adobe Marketo Engage?
What are Adobe Marketo Engage alternatives?
Where is Adobe Marketo Engage located?
Popular Business Setting
for Adobe Marketo Engage
Top Industries
- Computer Software
- Marketing and Advertising
- Information Technology and Services
Popular in
- Mid Market
- Enterprise
- Small Business
Adobe Marketo Engage Alternatives
Peer and Expert Opinion on Features
for Adobe Marketo Engage
- Low
- Medium
- High
FEATURES | RATINGS AND REVIEWS |
---|---|
Landing page | Read Reviews (1897) |
Personalization | Read Reviews (1078) |
Templates | Read Reviews (818) |
Alerts: popups & Notifications | Read Reviews (278) |
Dashboard | Read Reviews (244) |
FEATURES | RATINGS AND REVIEWS |
---|---|
Landing page | Read Reviews (1897) |
Personalization | Read Reviews (1078) |
Templates | Read Reviews (818) |
Alerts: popups & Notifications | Read Reviews (278) |
Dashboard | Read Reviews (244) |
IT and Other Capabilities
for Adobe Marketo Engage
- Low
- Medium
- High
CAPABILITIES (DATA) | RATINGS AND REVIEWS |
---|---|
Data Export | Read Reviews (935) |
Data Import | Read Reviews (3699) |
CAPABILITIES (DATA) | RATINGS AND REVIEWS |
---|---|
Data Export | Read Reviews (935) |
Data Import | Read Reviews (3699) |
CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
---|---|
Email Support | Read Reviews (335) |
Chat Support | Read Reviews (242) |
Phone Support | Read Reviews (210) |
24/7 Support | Read Reviews (2675) |
CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
---|---|
Email Support | Read Reviews (335) |
Chat Support | Read Reviews (242) |
Phone Support | Read Reviews (210) |
24/7 Support | Read Reviews (2675) |
CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
---|---|
AI Powered | Read Reviews (133) |
Analytics | Read Reviews (2726) |
Custom Reports | Read Reviews (5420) |
CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
---|---|
AI Powered | Read Reviews (133) |
Analytics | Read Reviews (2726) |
Custom Reports | Read Reviews (5420) |
Software Failure Risk Guidance
?for Adobe Marketo Engage
Overall Risk Meter
Top Failure Risks for Adobe Marketo Engage
Vendor Profile Details
HQ Location
345 Park Avenue, San Jose, CA 95110-2704
Employees
10001+
Social
Financials
SERIES A