Adobe Marketo Engage Overview

Adobe Marketo Engage is a Marketing Automation Software and is a complete solution for lead management and B2B marketers who are looking to transform customer experiences by engaging across every stage of complex buying journeys. The Adobe Marketo marketing automation solutions aim to help business users generate more high-quality sales leads and win more business with less manual effort to improve marketing return on investment (ROI).

Key feature of Adobe Marketo Engage includes: Create, automate and measure campaigns across channels, Account Insights & Profiling, Identify the right target accounts using data and AI, Engage customers with relevant conversations in minutes, Communicate with customers wherever they are, Integrate social to find customers and make them advocates, Target the right customers with personalized display ads, Interact dynamically with customers on website, Drive more pipeline faster with Sales and Marketing coordinated engagements.

Adobe Marketo Engage provides native integrations with leading CRM platforms, including Salesforce and Microsoft Dynamics, which help sync both marketing team and sales team for better collaboration and awareness. Marketing automation tools within software facilitate the creation of long-term relationships with customers through the creation and deployment of cross-channel marketing campaigns. Email marketing campaigns can be automated in addition to tools such as event triggers, A/B testing for campaigns, automatic member updates, performance reports and dashboards, tailored in-app mobile messages, location tracking, visitor behavior tracking, and much more.

Reviews

"Every industry is reimagining their role within the digital economy, and looking to IBM for cloud and AI technologies that will give their transformation journey greater speed and efficiency. " - Ari Sheinkin

Adobe Marketo Engage Reviews

12 buyers and buying teams have used Cuspera to assess how well Adobe Marketo Engage solved their Marketing Automation needs. Cuspera uses 36376 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Business Priorities

Acquire Customers and Scale Best Practices are the most popular business priorities peers achieved using Adobe Marketo Engage.

Other priorities:

  • Establish Thought Leadership
  • Improve ROI
  • Increase Sales & Revenue
  • Enhance Customer Relationships
  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Improve Digital And Social Presence
  • Build Brand Awareness
  • Improve Internal Communications
  • Improve Brand Engagement
  • Launch New Products
  • Improve Efficiency
  • Improve Stakeholder Relations
  • Increase Customer Life Time Value
  • Improve Visibility
  • Improve Consistency
  • Shorten Ramp Up Time
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Campaign Management , Communication Management , as the business use cases that they have been most satisfied while using Adobe Marketo Engage.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management with E-Mail

4.73/5

Read Reviews (1792)

"...We primarily use them for setting up content, email promotions, landing pages, and engagement programs...."
engaging and following up

4.74/5

Read Reviews (1503)

"...Sales ops uses it to track partner leads and ensure the right leads are distributed to sales for follow-up...."
engaging with scheduling & cadence

4.01/5

Read Reviews (26)

"...We use Marketo to send email programs and cadences...."
Campaign Management with E-Mail

4.80/5

Read Reviews (1665)

"...I can include social, video, paid ads and interaction amongst assets in one campaign and report on all of it...."
campaign analytics

4.70/5

Read Reviews (244)

"...I can include social, video, paid ads and interaction amongst assets in one campaign and report on all of it...."
campaign monitoring

4.78/5

Read Reviews (164)

"...It's been very helpful for us to setup, execute, and monitor ongoing campaigns with multiple success paths...."
Communication Management with E-Mail

4.37/5

Read Reviews (995)

"...We use Marketo to send our company emails, implement RTP, create event landing pages, and house our content...."
sending & publishing communications

4.31/5

Read Reviews (774)

"...CFO Publishing is using Marketo for all our email, database, analytics, and web site personalization across the company...."
tracking & monitoring communications

4.76/5

Read Reviews (193)

"...We are using Marketo across the business to gather leads by offering content for download, send out marketing assets by email, and track website activity...."
PEER EXPERIENCES
Engagement Management with E-Mail

4.73/5

Read Reviews (1792)

"...We primarily use them for setting up content, email promotions, landing pages, and engagement programs...." Peer review by Verified User, Strategist in Marketing, Computer Software
engaging and following up

4.73/5

Read Reviews (1503)

engaging with scheduling & cadence

4.73/5

Read Reviews (26)

Campaign Management with E-Mail

4.80/5

Read Reviews (1665)

"...I can include social, video, paid ads and interaction amongst assets in one campaign and report on all of it...." Peer review by Alyssa M, Demand Generation Manager
campaign analytics

4.80/5

Read Reviews (244)

campaign monitoring

4.80/5

Read Reviews (164)

Communication Management with E-Mail

4.37/5

Read Reviews (995)

"...We use Marketo to send our company emails, implement RTP, create event landing pages, and house our content...." Peer review by Employee in Marketing
sending & publishing communications

4.37/5

Read Reviews (774)

tracking & monitoring communications

4.37/5

Read Reviews (193)

99+ more Business Use Cases

Our AI advisor, Wyz, harnessed 36376 insights from peers and experts to help you assess how these Adobe Marketo Engage use cases fit your Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Adobe Marketo Engage testimonial

Ari Sheinkin

vice president of Experience Engine

IBM

Every industry is reimagining their role within the digital economy, and looking to IBM for cloud and AI technologies that will give their transformation journey greater speed and efficiency. Testimonial By Ari Sheinkin
Adobe Marketo Engage testimonial

Jenifer Salzwedel

senior director of marketing operations and enablement

Poly

At Poly, we’ve always said that work isn’t somewhere you go, it’s something you do. The COVID-19 pandemic has made that abundantly clear for businesses and their employees alike, and our company is ideally placed to help them transition to a new way of working Testimonial By Jenifer Salzwedel
Adobe Marketo Engage testimonial

Susie Emmerling

vice president of marketing operations

ServiceNow

Adobe Experience Platform will help empower our team to understand our customers better, ultimately resulting in more personalized and valuable engagements — a powerful tool for any brand looking to succeed today Testimonial By Susie Emmerling
CUSTOMERS TESTIMONIALS
Adobe Marketo Engage testimonial

Ari Sheinkin

vice president of Experience Engine

IBM

Every industry is reimagining their role within the digital economy, and looking to IBM for cloud and AI technologies that will give their transformation journey greater speed and efficiency. Testimonial By Ari Sheinkin
Adobe Marketo Engage testimonial

Jenifer Salzwedel

senior director of marketing operations and enablement

Poly

At Poly, we’ve always said that work isn’t somewhere you go, it’s something you do. The COVID-19 pandemic has made that abundantly clear for businesses and their employees alike, and our company is ideally placed to help them transition to a new way of working Testimonial By Jenifer Salzwedel
Adobe Marketo Engage testimonial

Susie Emmerling

vice president of marketing operations

ServiceNow

Adobe Experience Platform will help empower our team to understand our customers better, ultimately resulting in more personalized and valuable engagements — a powerful tool for any brand looking to succeed today Testimonial By Susie Emmerling

Case Studies

COMPANY CASE STUDIES
Adobe Marketo Engage case study
Case Study Navitas

How Navitas opens up new possibilities for students with Adobe Marketo Engage

Read More
Adobe Marketo Engage case study
Case Study IBM

How IBM Leans on Adobe Marketo Engage as it looks to accelerate business growth

Read More
Adobe Marketo Engage case study
Case Study Poly

How Poly shifted gears to reach new audiences with Adobe Workfront

Read More

Video

Marketing Nation Success Series - Paysimple

Video Thumbnail

Frequently Asked Questions(FAQ)

for Adobe Marketo Engage

What is Adobe Marketo Engage?

Adobe Marketo Engage is a Marketing Automation Software and is a complete solution for lead management and B2B marketers who are looking to transform customer experiences by engaging across every stage of complex buying journeys. The Adobe Marketo marketing automation solutions aim to help business users generate more high-quality sales leads and win more business with less manual effort to improve marketing return on investment (ROI).

What is Adobe Marketo Engage used for?

Adobe Marketo Engage is a Marketing Automation Software mainly used by its customers to Acquire Customers and Scale Best Practices by Engagement Management, Campaign Management and Communication Management .

What are the top features of Adobe Marketo Engage?

Landing page, Personalization and Templates are some of the top features of Adobe Marketo Engage.

Who uses Adobe Marketo Engage?

Adobe Marketo Engage is used by Computer Software, Marketing And Advertising and Information Technology And Services among other industries.

What are Adobe Marketo Engage alternatives?

Salesforce Account Engagement (Formerly Pardot), ActiveCampaign, Act-On and Sharpspring are popular alternatives for Adobe Marketo Engage.

Where is Adobe Marketo Engage located?

Adobe Marketo Engage is headquartered at 345 Park Avenue, San Jose, CA 95110-2704.

Popular Business Setting

for Adobe Marketo Engage

Top Industries

  • Computer Software
  • Marketing and Advertising
  • Information Technology and Services

Popular in

  • Mid Market
  • Enterprise
  • Small Business
lightning

Peers used Adobe Marketo Engage to Acquire customers and Scale best practices

Peer and Expert Opinion on Features

for Adobe Marketo Engage

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Landing page

3.88/5

Read Reviews (1897)
Personalization

4.48/5

Read Reviews (1078)
Templates

2.67/5

Read Reviews (818)
Alerts: popups & Notifications

4.30/5

Read Reviews (278)
Dashboard

3.63/5

Read Reviews (244)
FEATURES RATINGS AND REVIEWS
Landing page

3.88/5

Read Reviews (1897)
Personalization

4.48/5

Read Reviews (1078)
Templates

2.67/5

Read Reviews (818)
Alerts: popups & Notifications

4.30/5

Read Reviews (278)
Dashboard

3.63/5

Read Reviews (244)

IT and Other Capabilities

for Adobe Marketo Engage

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.64/5

Read Reviews (935)
Data Import

3.20/5

Read Reviews (3699)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.64/5

Read Reviews (935)
Data Import

3.20/5

Read Reviews (3699)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.01/5

Read Reviews (335)
Chat Support

3.45/5

Read Reviews (242)
Phone Support

3.43/5

Read Reviews (210)
24/7 Support

3.38/5

Read Reviews (2675)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.01/5

Read Reviews (335)
Chat Support

3.45/5

Read Reviews (242)
Phone Support

3.43/5

Read Reviews (210)
24/7 Support

3.38/5

Read Reviews (2675)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.62/5

Read Reviews (133)
Analytics

3.99/5

Read Reviews (2726)
Custom Reports

3.27/5

Read Reviews (5420)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.62/5

Read Reviews (133)
Analytics

3.99/5

Read Reviews (2726)
Custom Reports

3.27/5

Read Reviews (5420)

Software Failure Risk Guidance

?

for Adobe Marketo Engage

Overall Risk Meter

Low Medium High

Top Failure Risks for Adobe Marketo Engage

Vendor Profile Details

Company Name

Adobe

Company Website

https://www.adobe.com/#

Year Founded

1982

HQ Location

345 Park Avenue, San Jose, CA 95110-2704

Employees

10001+

Social

Financials

SERIES A