Adobe Marketo Engage Overview
Adobe Marketo Engage is a marketing automation software designed for B2B marketers to manage lead generation and customer engagement across complex buying journeys. Key features include campaign automation, account insights, AI-driven targeting, and CRM integrations.
Use Cases
Customers recommend Engagement Management, Campaign Management, Communication Management, as the business use cases that they have been most satisfied with while using Adobe Marketo Engage.
Business Priorities
Acquire Customers and Scale Best Practices are the most popular business priorities that customers and associates have achieved using Adobe Marketo Engage.
Adobe Marketo Engage Use-Cases and Business Priorities: Customer Satisfaction Data
Adobe Marketo Engage works with different mediums / channels such as E-Mail.
Adobe Marketo Engage's features include Landing Page, Personalization, Templates, etc. and Adobe Marketo Engage support capabilities include AI Powered, Email Support, Chat Support, etc. also Adobe Marketo Engage analytics capabilities include Analytics, and Custom Reports.
Reviews
"We have a large volume of students who are exploring programs with us at any time. Adobe Marketo Engage has helped us stay engaged with them over their long decision-making processes." - Paul Lovegrove
Adobe Marketo Engage, AgencyAnalytics, omnisend, VBOUT, Sales Creatio, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Adobe Marketo Engage
Top Industries
- Computer Software
- Marketing and Advertising
- Information Technology and Services
Popular in
- Mid Market
- Enterprise
- Small Business
Adobe Marketo Engage is popular in Computer Software, Marketing And Advertising, and Information Technology And Services and is widely used by Mid Market, Enterprise, and Small Business.
Adobe Marketo Engage Customer wins, Customer success stories, Case studies
What Are the key features of Adobe Marketo Engage for Engagement Management?
How efficiently Does Adobe Marketo Engage manage your Campaign Management?
How efficiently Does Adobe Marketo Engage manage your Communication Management?
Why is Adobe Marketo Engage the best choice for Lead Management?
How can Adobe Marketo Engage optimize your Lead Nurturing Workflow?
12 buyers and buying teams have used Cuspera to assess how well Adobe Marketo Engage solved their Marketing Automation needs. Cuspera uses 36376 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
| CUSTOMERS | TESTIMONIALS |
|---|---|
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We have a large volume of students who are exploring programs with us at any time. Adobe Marketo Engage has helped us stay engaged with them over their long decision-making processes. Testimonial By Paul Lovegrove |
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At Poly, we’ve always said that work isn’t somewhere you go, it’s something you do. The COVID-19 pandemic has made that abundantly clear for businesses and their employees alike, and our company is ideally placed to help them transition to a new way of working Testimonial By Jenifer Salzwedel |
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Every industry is reimagining their role within the digital economy, and looking to IBM for cloud and AI technologies that will give their transformation journey greater speed and efficiency. Testimonial By Ari Sheinkin |
| CUSTOMERS | TESTIMONIALS |
|---|---|
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Paul Lovegrove chief operating officer Navitas |
We have a large volume of students who are exploring programs with us at any time. Adobe Marketo Engage has helped us stay engaged with them over their long decision-making processes. Testimonial By Paul Lovegrove |
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Jenifer Salzwedel senior director of marketing operations and enablement Poly |
At Poly, we’ve always said that work isn’t somewhere you go, it’s something you do. The COVID-19 pandemic has made that abundantly clear for businesses and their employees alike, and our company is ideally placed to help them transition to a new way of working Testimonial By Jenifer Salzwedel |
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Ari Sheinkin vice president of Experience Engine IBM |
Every industry is reimagining their role within the digital economy, and looking to IBM for cloud and AI technologies that will give their transformation journey greater speed and efficiency. Testimonial By Ari Sheinkin |
Marketing Nation Success Series - Paysimple
Frequently Asked Questions(FAQ)
for Adobe Marketo Engage
What is Adobe Marketo Engage?
Adobe Marketo Engage is a Marketing Automation Software and is a complete solution for lead management and B2B marketers who are looking to transform customer experiences by engaging across every stage of complex buying journeys. The Adobe Marketo marketing automation solutions aim to help business users generate more high-quality sales leads and win more business with less manual effort to improve marketing return on investment (ROI).
Key feature of Adobe Marketo Engage includes: Create, automate and measure campaigns across channels, Account Insights & Profiling, Identify the right target accounts using data and AI, Engage customers with relevant conversations in minutes, Communicate with customers wherever they are, Integrate social to find customers and make them advocates, Target the right customers with personalized display ads, Interact dynamically with customers on website, Drive more pipeline faster with Sales and Marketing coordinated engagements.
Adobe Marketo Engage provides native integrations with leading CRM platforms, including Salesforce and Microsoft Dynamics, which help sync both marketing team and sales team for better collaboration and awareness. Marketing automation tools within software facilitate the creation of long-term relationships with customers through the creation and deployment of cross-channel marketing campaigns. Email marketing campaigns can be automated in addition to tools such as event triggers, A/B testing for campaigns, automatic member updates, performance reports and dashboards, tailored in-app mobile messages, location tracking, visitor behavior tracking, and much more.
What is Adobe Marketo Engage used for?
What are the top features of Adobe Marketo Engage?
Who uses Adobe Marketo Engage?
What are Adobe Marketo Engage alternatives?
Where is Adobe Marketo Engage located?
Peers used Adobe Marketo Engage for engagement management and campaign management
Adobe Marketo Engage Competitors
Adobe Marketo Engage Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (133) |
| Analytics | Read Reviews (2726) |
| Custom Reports | Read Reviews (5420) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (133) |
| Analytics | Read Reviews (2726) |
| Custom Reports | Read Reviews (5420) |
Adobe Marketo Engage Integrations
Adobe Marketo Engage integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for Adobe Marketo Engage
Software Failure Risk Guidance
?for Adobe Marketo Engage
Overall Risk Meter
Top Failure Risks for Adobe Marketo Engage
Adobe Inc. News
SEO Community Reacts To Adobes Semrush Acquisition
Adobe has acquired Semrush, marking a significant milestone in the SEO industry. This acquisition highlights the growing importance of SEO platforms, especially as they adapt to AI-driven changes. The SEO community views this as a validation of the sector's value. Concerns about pricing and product integration remain, but the move aligns with Adobe's focus on enterprise solutions.
Adobe launches Firefly Boards globally with new AI video models and features
Adobe launches Firefly Boards globally with new AI video models and features
LTIMindtree and Adobe launch AI - led marketing unit BlueVerse CraftStudio
LTIMindtree and Adobe have launched BlueVerse CraftStudio, an AI-led marketing unit aimed at enhancing marketing operations. This collaboration integrates Adobe's AI-powered tools, such as Creative Cloud and Firefly Services, with LTIMindtree's marketing expertise. The initiative aims to streamline marketing processes, improve campaign effectiveness, and reduce time-to-market by over 50%, thus supporting revenue generation and efficiency for clients.
Adobe growth through AI and subscription
Adobe's Q2 2025 results show strong growth driven by its creative and experience cloud platforms and the adoption of generative AI tools like Firefly. The company launched the LLM Optimizer in June 2025, enhancing brand visibility and customer engagement. Subscription revenue, particularly from Creative Cloud and Document Cloud, continues to drive sustainability and long-term growth.
Adobe Inc. Profile
HQ Location
345 Park Avenue, San Jose, CA 95110-2704
Employees
10001+
Social
Financials
SERIES A
