Adobe Marketo Engage Overview

Adobe Marketo Engage is a Marketing Automation Software and is a complete solution for lead management and B2B marketers who are looking to transform customer experiences by engaging across every stage of complex buying journeys. The Adobe Marketo marketing automation solutions aim to help business users generate more high-quality sales leads and win more business with less manual effort to improve marketing return on investment (ROI).

Key feature of Adobe Marketo Engage includes: Create, automate and measure campaigns across channels, Account Insights & Profiling, Identify the right target accounts using data and AI, Engage customers with relevant conversations in minutes, Communicate with customers wherever they are, Integrate social to find customers and make them advocates, Target the right customers with personalized display ads, Interact dynamically with customers on website, Drive more pipeline faster with Sales and Marketing coordinated engagements.

Adobe Marketo Engage provides native integrations with leading CRM platforms, including Salesforce and Microsoft Dynamics, which help sync both marketing team and sales team for better collaboration and awareness. Marketing automation tools within software facilitate the creation of long-term relationships with customers through the creation and deployment of cross-channel marketing campaigns. Email marketing campaigns can be automated in addition to tools such as event triggers, A/B testing for campaigns, automatic member updates, performance reports and dashboards, tailored in-app mobile messages, location tracking, visitor behavior tracking, and much more.

Cuspera Reviews

12 buyers and buying teams have used Cuspera to assess how well Adobe Marketo Engage solved their Marketing Automation needs. Cuspera uses 36148 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Business Priorities

Acquire Customers and Scale Best Practices are the most popular business priorities peers achieved using Adobe Marketo Engage.

Other priorities:

  • Establish Thought Leadership
  • Improve ROI
  • Increase Sales & Revenue
  • Enhance Customer Relationships
  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Improve Digital And Social Presence
  • Build Brand Awareness
  • Improve Internal Communications
  • Improve Brand Engagement
  • Launch New Products
  • Improve Efficiency
  • Improve Stakeholder Relations
  • Increase Customer Life Time Value
  • Improve Visibility
  • Improve Consistency
  • Shorten Ramp Up Time
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Campaign Management , Communication Management , as the business use cases that they have been most satisfied while using Adobe Marketo Engage.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management with E-Mail

4.74/5

Read Reviews (1737)

"...The system is able to provide great reporting that lets us track and score how our users are interacting with us...." Peer review by Gerard Donnelly, Founder, More Coming Soon
engaging and following up

4.75/5

Read Reviews (1460)

engaging with scheduling & cadence

4.01/5

Read Reviews (26)

Campaign Management with E-Mail

4.80/5

Read Reviews (1664)

"...Marketo is a great platform to support your email marketing and programs across various channels...." Peer review by William Penfield, Marketing Programs - Cb Response & Cb Protection, Carbon Black, Inc.
campaign analytics

4.70/5

Read Reviews (244)

campaign monitoring

4.78/5

Read Reviews (164)

Communication Management with E-Mail

4.37/5

Read Reviews (994)

"...Many systems send emails, manage clients/customers and integrate well with other platforms (such as Google, SaleForce, etc)...." Peer review by Nathan Lindsey, Marketing Consultant, McKesson
sending & publishing communications

4.31/5

Read Reviews (773)

tracking & monitoring communications

4.76/5

Read Reviews (193)

PEER EXPERIENCES
Engagement Management with E-Mail

4.74/5

Read Reviews (1737)

"...The system is able to provide great reporting that lets us track and score how our users are interacting with us...." Peer review by Gerard Donnelly, Founder, More Coming Soon
engaging and following up

4.74/5

Read Reviews (1460)

engaging with scheduling & cadence

4.74/5

Read Reviews (26)

Campaign Management with E-Mail

4.80/5

Read Reviews (1664)

"...Marketo is a great platform to support your email marketing and programs across various channels...." Peer review by William Penfield, Marketing Programs - Cb Response & Cb Protection, Carbon Black, Inc.
campaign analytics

4.80/5

Read Reviews (244)

campaign monitoring

4.80/5

Read Reviews (164)

Communication Management with E-Mail

4.37/5

Read Reviews (994)

"...Many systems send emails, manage clients/customers and integrate well with other platforms (such as Google, SaleForce, etc)...." Peer review by Nathan Lindsey, Marketing Consultant, McKesson
sending & publishing communications

4.37/5

Read Reviews (773)

tracking & monitoring communications

4.37/5

Read Reviews (193)

98+ more Business Use Cases

Our AI advisor, Wyz, harnessed 36148 insights from peers and experts to help you assess how these Adobe Marketo Engage use cases fit your Marketing Automation needs.

Popular Business Setting

for Adobe Marketo Engage

Top Industries

  • Computer Software
  • Marketing and Advertising
  • Information Technology and Services

Popular in

  • Mid Market
  • Enterprise
  • Small Business

Peers used Adobe Marketo Engage to Acquire customers and Scale best practices

Peer and Expert Opinion on Features

for Adobe Marketo Engage

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Landing page

3.88/5

Read Reviews (1893)
Personalization

4.50/5

Read Reviews (1057)
Templates

2.67/5

Read Reviews (814)
Alerts: popups & Notifications

4.30/5

Read Reviews (277)
Dashboard

3.63/5

Read Reviews (243)
FEATURES RATINGS AND REVIEWS
Landing page

3.88/5

Read Reviews (1893)
Personalization

4.50/5

Read Reviews (1057)
Templates

2.67/5

Read Reviews (814)
Alerts: popups & Notifications

4.30/5

Read Reviews (277)
Dashboard

3.63/5

Read Reviews (243)

IT and Other Capabilities

for Adobe Marketo Engage

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.64/5

Read Reviews (924)
Data Import

3.19/5

Read Reviews (3687)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.64/5

Read Reviews (924)
Data Import

3.19/5

Read Reviews (3687)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.00/5

Read Reviews (336)
Chat Support

3.44/5

Read Reviews (243)
Phone Support

3.43/5

Read Reviews (211)
24/7 Support

3.38/5

Read Reviews (2670)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.00/5

Read Reviews (336)
Chat Support

3.44/5

Read Reviews (243)
Phone Support

3.43/5

Read Reviews (211)
24/7 Support

3.38/5

Read Reviews (2670)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.64/5

Read Reviews (128)
Analytics

3.99/5

Read Reviews (2713)
Custom Reports

3.27/5

Read Reviews (5406)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.64/5

Read Reviews (128)
Analytics

3.99/5

Read Reviews (2713)
Custom Reports

3.27/5

Read Reviews (5406)

Software Failure Risk Guidance

?

for Adobe Marketo Engage

Overall Risk Meter

Low Medium High

Top Failure Risks for Adobe Marketo Engage

Vendor Profile Details

Company Name

Adobe

Company Website

https://www.adobe.com/#

Year Founded

1982

HQ Location

345 Park Avenue, San Jose, CA 95110-2704

Employees

10001+

Social

Financials

IPO