Home Marketing Automation Adobe Marketo Engage

Adobe Marketo Engage: Use-Cases, Insights and Reviews | 2024 Cuspera

Name: Adobe Marketo Engage
Brand: Adobe Marketo Engage
Rating: 4.18 (36376 reviews)

4.18 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(36376)

Marketing Automation Software for lead management and B2B marketers

AI Powered

Adobe Marketo Engage Overview

Adobe Marketo Engage is a marketing automation software designed for B2B marketers to manage lead generation and customer engagement across complex buying journeys. Key features include campaign automation, account insights, AI-driven targeting, and CRM integrations.

Use Cases

Customers recommend Engagement Management, Campaign Management, Communication Management, as the business use cases that they have been most satisfied with while using Adobe Marketo Engage.

Other use cases:

Lead Management
Lead Nurturing
Generation Of New Leads
Social Media Management
Lead Tracking
Account Management
Advertisement

See all use cases See less use cases

Business Priorities

Acquire Customers and Scale Best Practices are the most popular business priorities that customers and associates have achieved using Adobe Marketo Engage.

Other priorities:

Establish Thought Leadership
Improve ROI
Increase Sales & Revenue
Enhance Customer Relationships
Grow Market Share
Enter New Markets Internationally Or Locally
Improve Digital And Social Presence
Build Brand Awareness
Improve Internal Communications
Improve Brand Engagement
Launch New Products
Improve Efficiency
Improve Stakeholder Relations
Increase Customer Life Time Value
Improve Visibility
Improve Consistency
Shorten Ramp Up Time

See all business priorities See less business priorities

Adobe Marketo Engage Use-Cases and Business Priorities: Customer Satisfaction Data

Adobe Marketo Engage works with different mediums / channels such as E-Mail,

Adobe Marketo Engage's features include Landing Page, Personalization, Templates, etc.

Reviews

"We have a large volume of students who are exploring programs with us at any time. Adobe Marketo Engage has helped us stay engaged with them over their long decision-making processes." - Paul Lovegrove

Adobe Marketo Engage, Salesforce Account Engagement (Formerly Pardot), ActiveCampaign, Act-On, Sharpspring, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Adobe Marketo Engage

Top Industries

Computer Software
Marketing and Advertising
Information Technology and Services

Popular in

Mid Market
Enterprise
Small Business

Adobe Marketo Engage is popular in Computer Software, Marketing And Advertising, and Information Technology And Services and is widely used by Mid Market, Enterprise, and Small Business.

Comprehensive Insights on Adobe Marketo Engage Use Cases

What makes Adobe Marketo Engage ideal for Engagement Management?

Adobe Marketo Engage supports the creation of email campaigns, nurturing programs, and personalized content. It enables tracking and analyzing engagement levels for emails and websites. The software lacks real-time support, which may result in delays in resolving technical issues.

"...With COVID-19 still top of mind for our organization and our fans, mobile engagement helps us two ways...." Testimonial by Ben Conrad, senior director of database marketing, Milwaukee Buck

What solutions does Adobe Marketo Engage provide for Campaign Management?

Adobe Marketo Engage facilitates the creation and management of marketing campaigns, including email campaigns, landing pages, and webinars. It also supports lead nurturing, tracking campaign performance, and integration with Salesforce. The tool is well-suited for basic email marketing campaigns but may require additional support for complex integrations with Salesforce custom objects.

"...We use reporting to monitor email performance and for attribution reporting on campaigns to better understand our ROI...." Peer review by Director in Professional Services

What solutions does Adobe Marketo Engage provide for Communication Management?

Adobe Marketo Engage provides comprehensive communication management capabilities, enabling automated email campaigns, lead nurturing, and event management. It offers features for lead scoring, email tracking, and data synchronization with Salesforce. However, Marketo Engage's event management functionality requires improvement in streamlining messages and limiting registrations.

"...It is easy to create, schedule, send emails, and run/view the analytics you need to track them...." Peer review by Dustin Hovey, Sr. Strategist & SEM Manager, SendGrid

How efficiently Does Adobe Marketo Engage manage your Lead Management?

Marketo Engage facilitates comprehensive lead management, encompassing lead scoring, nurturing, and tracking. It enables marketers to automate email campaigns and align sales and marketing efforts. A significant time investment is required for setting up workflows and content creation.

"...Marketo is used for lead nurturing, email campaigns, lead scoring (behavioral and demographic), analytics, and lead lifecycle management...." Peer review by Ray Huang, Head of Demand Generation, BloomBoard, Inc.

How can Adobe Marketo Engage enhance your Lead Nurturing process?

Adobe Marketo Engage facilitates automated lead nurturing programs with customizable content and segmentation. It allows users to track campaign performance, manage lead scoring, and route leads based on engagement. Marketo Engage's lead nurturing capabilities are limited by constraints on scheduling frequency for nurture streams.

"...It allows us to automate our email campaigns, nurture leads and identify warm prospects for our sales team...." Peer review by Mackenzie Warren, Marketing Manager, Phreesia

99+ more Business Use Cases

12 buyers and buying teams have used Cuspera to assess how well Adobe Marketo Engage solved their Marketing Automation needs. Cuspera uses 36376 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Paul Lovegrove chief operating officer Navitas	We have a large volume of students who are exploring programs with us at any time. Adobe Marketo Engage has helped us stay engaged with them over their long decision-making processes. Testimonial By Paul Lovegrove
Jenifer Salzwedel senior director of marketing operations and enablement Poly	At Poly, we’ve always said that work isn’t somewhere you go, it’s something you do. The COVID-19 pandemic has made that abundantly clear for businesses and their employees alike, and our company is ideally placed to help them transition to a new way of working Testimonial By Jenifer Salzwedel
Ben Conrad senior director of database marketing Milwaukee Buck	With COVID-19 still top of mind for our organization and our fans, mobile engagement helps us two ways. First, it allows us to communicate with people on an individual basis in a more personalized way, and second, it means we can send them all the information they need to stay safe from the moment ...they enter the building, Testimonial By Ben Conrad

CUSTOMERS	TESTIMONIALS
Paul Lovegrove chief operating officer Navitas	We have a large volume of students who are exploring programs with us at any time. Adobe Marketo Engage has helped us stay engaged with them over their long decision-making processes. Testimonial By Paul Lovegrove
Jenifer Salzwedel senior director of marketing operations and enablement Poly	At Poly, we’ve always said that work isn’t somewhere you go, it’s something you do. The COVID-19 pandemic has made that abundantly clear for businesses and their employees alike, and our company is ideally placed to help them transition to a new way of working Testimonial By Jenifer Salzwedel
Ben Conrad senior director of database marketing Milwaukee Buck	With COVID-19 still top of mind for our organization and our fans, mobile engagement helps us two ways. First, it allows us to communicate with people on an individual basis in a more personalized way, and second, it means we can send them all the information they need to stay safe from the moment ...they enter the building, Testimonial By Ben Conrad

Case Studies

COMPANY	CASE STUDIES
Navitas	Case Study Navitas How Navitas opens up new possibilities for students with Adobe Marketo Engage Read More
Poly	Case Study Poly How Poly shifted gears to reach new audiences with Adobe Workfront Read More
ServiceNow	Case Study ServiceNow How ServiceNow selects Adobe Experience Platform to advance B2B customer experience with Adobe Marketo Engage Read More

Video

Marketing Nation Success Series - Paysimple

Frequently Asked Questions(FAQ)

for Adobe Marketo Engage

What is Adobe Marketo Engage?

Adobe Marketo Engage is a Marketing Automation Software and is a complete solution for lead management and B2B marketers who are looking to transform customer experiences by engaging across every stage of complex buying journeys. The Adobe Marketo marketing automation solutions aim to help business users generate more high-quality sales leads and win more business with less manual effort to improve marketing return on investment (ROI).

Key feature of Adobe Marketo Engage includes: Create, automate and measure campaigns across channels, Account Insights & Profiling, Identify the right target accounts using data and AI, Engage customers with relevant conversations in minutes, Communicate with customers wherever they are, Integrate social to find customers and make them advocates, Target the right customers with personalized display ads, Interact dynamically with customers on website, Drive more pipeline faster with Sales and Marketing coordinated engagements.

Adobe Marketo Engage provides native integrations with leading CRM platforms, including Salesforce and Microsoft Dynamics, which help sync both marketing team and sales team for better collaboration and awareness. Marketing automation tools within software facilitate the creation of long-term relationships with customers through the creation and deployment of cross-channel marketing campaigns. Email marketing campaigns can be automated in addition to tools such as event triggers, A/B testing for campaigns, automatic member updates, performance reports and dashboards, tailored in-app mobile messages, location tracking, visitor behavior tracking, and much more.

What is Adobe Marketo Engage used for?

Adobe Marketo Engage is a Marketing Automation Software mainly used by its customers to Acquire Customers and Scale Best Practices by Engagement Management, Campaign Management and Communication Management .

What are the top features of Adobe Marketo Engage?

Landing page, Personalization and Templates are some of the top features of Adobe Marketo Engage.

Who uses Adobe Marketo Engage?

Adobe Marketo Engage is used by Computer Software, Marketing And Advertising and Information Technology And Services among other industries.

What are Adobe Marketo Engage alternatives?

Salesforce Account Engagement (Formerly Pardot), ActiveCampaign, Act-On and Sharpspring are popular alternatives for Adobe Marketo Engage.