Adobe Marketo Engage Overview

Adobe Marketo Engage is a Marketing Automation Software and is a complete solution for lead management and B2B marketers who are looking to transform customer experiences by engaging across every stage of complex buying journeys. The Adobe Marketo marketing automation solutions aim to help business users generate more high-quality sales leads and win more business with less manual effort to improve marketing return on investment (ROI).

Key feature of Adobe Marketo Engage includes: Create, automate and measure campaigns across channels, Account Insights & Profiling, Identify the right target accounts using data and AI, Engage customers with relevant conversations in minutes, Communicate with customers wherever they are, Integrate social to find customers and make them advocates, Target the right customers with personalized display ads, Interact dynamically with customers on website, Drive more pipeline faster with Sales and Marketing coordinated engagements.

Adobe Marketo Engage provides native integrations with leading CRM platforms, including Salesforce and Microsoft Dynamics, which help sync both marketing team and sales team for better collaboration and awareness. Marketing automation tools within software facilitate the creation of long-term relationships with customers through the creation and deployment of cross-channel marketing campaigns. Email marketing campaigns can be automated in addition to tools such as event triggers, A/B testing for campaigns, automatic member updates, performance reports and dashboards, tailored in-app mobile messages, location tracking, visitor behavior tracking, and much more.

Cuspera Reviews

12 buyers and buying teams have used Cuspera to assess how well Adobe Marketo Engage solved their Marketing Automation needs. Cuspera uses 36376 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Business Priorities

Acquire Customers and Scale Best Practices are the most popular business priorities peers achieved using Adobe Marketo Engage.

Other priorities:

  • Establish Thought Leadership
  • Improve ROI
  • Increase Sales & Revenue
  • Enhance Customer Relationships
  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Improve Digital And Social Presence
  • Build Brand Awareness
  • Improve Internal Communications
  • Improve Brand Engagement
  • Launch New Products
  • Improve Efficiency
  • Improve Stakeholder Relations
  • Increase Customer Life Time Value
  • Improve Visibility
  • Improve Consistency
  • Shorten Ramp Up Time
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Campaign Management , Communication Management , as the business use cases that they have been most satisfied while using Adobe Marketo Engage.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management with E-Mail

4.73/5

Read Reviews (1792)

"...The flexibility of adding, removing and prioritizing content at anytime makes it easy to continually optimize your engagement streams...."
engaging and following up

4.74/5

Read Reviews (1503)

"...Marketo helps us creating email campaign which is one of the most important element in engaging with customers...."
engaging with scheduling & cadence

4.01/5

Read Reviews (26)

"...Engagement programs are great and provide a nice, visual approach to organizing larger programs and cadence...."
Campaign Management with E-Mail

4.80/5

Read Reviews (1665)

"...This allows us to be consistent in how we report on campaign success metrics...."
campaign analytics

4.70/5

Read Reviews (244)

"...Email marketing, landing pages, lead nurturing campaigns, and analytics...."
campaign monitoring

4.78/5

Read Reviews (164)

"...The email automation tool allows you to easily build campaigns and track results...."
Communication Management with E-Mail

4.37/5

Read Reviews (995)

"...It's being used by marketing and communications as an email sending program, lead gen tool, and lead scoring program...."
sending & publishing communications

4.31/5

Read Reviews (774)

"...It is easy to create, schedule, send emails, and run/view the analytics you need to track them...."
tracking & monitoring communications

4.76/5

Read Reviews (193)

"...How many users at one time?Ask about:Ease of use/setting up emailsAdequacy of tracking/email analytics..."
PEER EXPERIENCES
Engagement Management with E-Mail

4.73/5

Read Reviews (1792)

"...The flexibility of adding, removing and prioritizing content at anytime makes it easy to continually optimize your engagement streams...." Peer review by Anna Bruning, Marketing Operations Analyst, Dyn
engaging and following up

4.73/5

Read Reviews (1503)

engaging with scheduling & cadence

4.73/5

Read Reviews (26)

Campaign Management with E-Mail

4.80/5

Read Reviews (1665)

"...This allows us to be consistent in how we report on campaign success metrics...." Peer review by Thomas Rosen, Director of Marketing Operations, Schoology
campaign analytics

4.80/5

Read Reviews (244)

campaign monitoring

4.80/5

Read Reviews (164)

Communication Management with E-Mail

4.37/5

Read Reviews (995)

"...It's being used by marketing and communications as an email sending program, lead gen tool, and lead scoring program...." Peer review by Serenity Greenfield, Director of Marketing, Exponent Philanthropy
sending & publishing communications

4.37/5

Read Reviews (774)

tracking & monitoring communications

4.37/5

Read Reviews (193)

99+ more Business Use Cases

Our AI advisor, Wyz, harnessed 36376 insights from peers and experts to help you assess how these Adobe Marketo Engage use cases fit your Marketing Automation needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Paul Lovegrove

chief operating officer

Navitas

We have a large volume of students who are exploring programs with us at any time. Adobe Marketo Engage has helped us stay engaged with them over their long decision-making processes. Testimonial By Paul Lovegrove

Ari Sheinkin

vice president of Experience Engine

IBM

Every industry is reimagining their role within the digital economy, and looking to IBM for cloud and AI technologies that will give their transformation journey greater speed and efficiency. Testimonial By Ari Sheinkin

Jenifer Salzwedel

senior director of marketing operations and enablement

Poly

At Poly, we’ve always said that work isn’t somewhere you go, it’s something you do. The COVID-19 pandemic has made that abundantly clear for businesses and their employees alike, and our company is ideally placed to help them transition to a new way of working Testimonial By Jenifer Salzwedel
CUSTOMERS TESTIMONIALS

Paul Lovegrove

chief operating officer

Navitas

We have a large volume of students who are exploring programs with us at any time. Adobe Marketo Engage has helped us stay engaged with them over their long decision-making processes. Testimonial By Paul Lovegrove

Ari Sheinkin

vice president of Experience Engine

IBM

Every industry is reimagining their role within the digital economy, and looking to IBM for cloud and AI technologies that will give their transformation journey greater speed and efficiency. Testimonial By Ari Sheinkin

Jenifer Salzwedel

senior director of marketing operations and enablement

Poly

At Poly, we’ve always said that work isn’t somewhere you go, it’s something you do. The COVID-19 pandemic has made that abundantly clear for businesses and their employees alike, and our company is ideally placed to help them transition to a new way of working Testimonial By Jenifer Salzwedel

Case Studies

COMPANY CASE STUDIES
Case Study Navitas

How Navitas opens up new possibilities for students with Adobe Marketo Engage

Read More
Case Study Poly

How Poly shifted gears to reach new audiences with Adobe Workfront

Read More
Case Study ServiceNow

How ServiceNow selects Adobe Experience Platform to advance B2B customer experience with Adobe Marketo Engage

Read More

Frequently Asked Questions(FAQ)

for Adobe Marketo Engage

What is Adobe Marketo Engage?

Adobe Marketo Engage is a Marketing Automation Software and is a complete solution for lead management and B2B marketers who are looking to transform customer experiences by engaging across every stage of complex buying journeys. The Adobe Marketo marketing automation solutions aim to help business users generate more high-quality sales leads and win more business with less manual effort to improve marketing return on investment (ROI).

What is Adobe Marketo Engage used for?

Adobe Marketo Engage is a Marketing Automation Software mainly used by its customers to Acquire Customers and Scale Best Practices by Engagement Management, Campaign Management and Communication Management .

What are the top features of Adobe Marketo Engage?

Landing page, Personalization and Templates are some of the top features of Adobe Marketo Engage.

Who uses Adobe Marketo Engage?

Adobe Marketo Engage is used by Computer Software, Marketing And Advertising and Information Technology And Services among other industries.

What are Adobe Marketo Engage alternatives?

Salesforce Account Engagement (Formerly Pardot), ActiveCampaign, Act-On and Sharpspring are popular alternatives for Adobe Marketo Engage.

Where is Adobe Marketo Engage located?

Adobe Marketo Engage is headquartered at 345 Park Avenue, San Jose, CA 95110-2704.

Popular Business Setting

for Adobe Marketo Engage

Top Industries

  • Computer Software
  • Marketing and Advertising
  • Information Technology and Services

Popular in

  • Mid Market
  • Enterprise
  • Small Business

Peers used Adobe Marketo Engage to Acquire customers and Scale best practices

Peer and Expert Opinion on Features

for Adobe Marketo Engage

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Landing page

3.88/5

Read Reviews (1897)
Personalization

4.48/5

Read Reviews (1078)
Templates

2.67/5

Read Reviews (818)
Alerts: popups & Notifications

4.30/5

Read Reviews (278)
Dashboard

3.63/5

Read Reviews (244)
FEATURES RATINGS AND REVIEWS
Landing page

3.88/5

Read Reviews (1897)
Personalization

4.48/5

Read Reviews (1078)
Templates

2.67/5

Read Reviews (818)
Alerts: popups & Notifications

4.30/5

Read Reviews (278)
Dashboard

3.63/5

Read Reviews (244)

IT and Other Capabilities

for Adobe Marketo Engage

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.64/5

Read Reviews (935)
Data Import

3.20/5

Read Reviews (3699)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

3.64/5

Read Reviews (935)
Data Import

3.20/5

Read Reviews (3699)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.01/5

Read Reviews (335)
Chat Support

3.45/5

Read Reviews (242)
Phone Support

3.43/5

Read Reviews (210)
24/7 Support

3.38/5

Read Reviews (2675)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Email Support

4.01/5

Read Reviews (335)
Chat Support

3.45/5

Read Reviews (242)
Phone Support

3.43/5

Read Reviews (210)
24/7 Support

3.38/5

Read Reviews (2675)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.62/5

Read Reviews (133)
Analytics

3.99/5

Read Reviews (2726)
Custom Reports

3.27/5

Read Reviews (5420)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.62/5

Read Reviews (133)
Analytics

3.99/5

Read Reviews (2726)
Custom Reports

3.27/5

Read Reviews (5420)

Software Failure Risk Guidance

?

for Adobe Marketo Engage

Overall Risk Meter

Low Medium High

Top Failure Risks for Adobe Marketo Engage

Vendor Profile Details

Company Name

Adobe

Company Website

https://www.adobe.com/#

Year Founded

1982

HQ Location

345 Park Avenue, San Jose, CA 95110-2704

Employees

10001+

Social

Financials

IPO