Adobe Marketo Engage Overview
Adobe Marketo Engage is a Marketing Automation Software and is a complete solution for lead management and B2B marketers who are looking to transform customer experiences by engaging across every stage of complex buying journeys. The Adobe Marketo marketing automation solutions aim to help business users generate more high-quality sales leads and win more business with less manual effort to improve marketing return on investment (ROI).
Key feature of Adobe Marketo Engage includes: Create, automate and measure campaigns across channels, Account Insights & Profiling, Identify the right target accounts using data and AI, Engage customers with relevant conversations in minutes, Communicate with customers wherever they are, Integrate social to find customers and make them advocates, Target the right customers with personalized display ads, Interact dynamically with customers on website, Drive more pipeline faster with Sales and Marketing coordinated engagements.
Adobe Marketo Engage provides native integrations with leading CRM platforms, including Salesforce and Microsoft Dynamics, which help sync both marketing team and sales team for better collaboration and awareness. Marketing automation tools within software facilitate the creation of long-term relationships with customers through the creation and deployment of cross-channel marketing campaigns. Email marketing campaigns can be automated in addition to tools such as event triggers, A/B testing for campaigns, automatic member updates, performance reports and dashboards, tailored in-app mobile messages, location tracking, visitor behavior tracking, and much more.
Cuspera Reviews
12 buyers and buying teams have used Cuspera to assess how well Adobe Marketo Engage solved their Marketing Automation needs. Cuspera uses 36376 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
Business Priorities
Acquire Customers and Scale Best Practices are the most popular business priorities peers achieved using Adobe Marketo Engage.
Use Cases
Peers recommend Engagement Management , Campaign Management , Communication Management , as the business use cases that they have been most satisfied while using Adobe Marketo Engage.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Engagement Management with E-Mail |
4.73/5 ★ |
"...The flexibility of adding, removing and prioritizing content at anytime makes it easy to continually optimize your engagement streams...." Peer review by Anna Bruning, Marketing Operations Analyst, Dyn |
| engaging and following up |
4.74/5 ★ |
"...Marketo helps us creating email campaign which is one of the most important element in engaging with customers...." Peer review by Alex Wong, Senior Digital Marketing Manager, Tridel |
| engaging with scheduling & cadence |
4.01/5 ★ |
"...Engagement programs are great and provide a nice, visual approach to organizing larger programs and cadence...." Peer review by Manager in Marketing |
| Campaign Management with E-Mail |
4.80/5 ★ |
"...This allows us to be consistent in how we report on campaign success metrics...." Peer review by Thomas Rosen, Director of Marketing Operations, Schoology |
| campaign analytics |
4.70/5 ★ |
"...Email marketing, landing pages, lead nurturing campaigns, and analytics...." Peer review by Vice-President in Marketing |
| campaign monitoring |
4.78/5 ★ |
"...The email automation tool allows you to easily build campaigns and track results...." Peer review by Paul Ringer |
| Communication Management with E-Mail |
4.37/5 ★ |
"...It's being used by marketing and communications as an email sending program, lead gen tool, and lead scoring program...." Peer review by Serenity Greenfield, Director of Marketing, Exponent Philanthropy |
| sending & publishing communications |
4.31/5 ★ |
"...It is easy to create, schedule, send emails, and run/view the analytics you need to track them...." Peer review by Dustin Hovey, Sr. Strategist & SEM Manager, SendGrid |
| tracking & monitoring communications |
4.76/5 ★ |
"...How many users at one time?Ask about:Ease of use/setting up emailsAdequacy of tracking/email analytics..." Peer review by Verified User, Director in Other, Education |
| PEER EXPERIENCES | |
|---|---|
| Engagement Management with E-Mail |
4.73/5 ★ |
"...The flexibility of adding, removing and prioritizing content at anytime makes it easy to continually optimize your engagement streams...." Peer review by Anna Bruning, Marketing Operations Analyst, Dyn |
|
| engaging and following up |
4.73/5 ★ |
| engaging with scheduling & cadence |
4.73/5 ★ |
| Campaign Management with E-Mail |
4.80/5 ★ |
"...This allows us to be consistent in how we report on campaign success metrics...." Peer review by Thomas Rosen, Director of Marketing Operations, Schoology |
|
| campaign analytics |
4.80/5 ★ |
| campaign monitoring |
4.80/5 ★ |
| Communication Management with E-Mail |
4.37/5 ★ |
"...It's being used by marketing and communications as an email sending program, lead gen tool, and lead scoring program...." Peer review by Serenity Greenfield, Director of Marketing, Exponent Philanthropy |
|
| sending & publishing communications |
4.37/5 ★ |
| tracking & monitoring communications |
4.37/5 ★ |
99+ more Business Use Cases
Our AI advisor, Wyz, harnessed 36376 insights from peers and experts to help you assess how these Adobe Marketo Engage use cases fit your Marketing Automation needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
We have a large volume of students who are exploring programs with us at any time. Adobe Marketo Engage has helped us stay engaged with them over their long decision-making processes. Testimonial By Paul Lovegrove |
|
Every industry is reimagining their role within the digital economy, and looking to IBM for cloud and AI technologies that will give their transformation journey greater speed and efficiency. Testimonial By Ari Sheinkin |
|
|
At Poly, we’ve always said that work isn’t somewhere you go, it’s something you do. The COVID-19 pandemic has made that abundantly clear for businesses and their employees alike, and our company is ideally placed to help them transition to a new way of working Testimonial By Jenifer Salzwedel |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Paul Lovegrove chief operating officer Navitas |
We have a large volume of students who are exploring programs with us at any time. Adobe Marketo Engage has helped us stay engaged with them over their long decision-making processes. Testimonial By Paul Lovegrove |
|
Ari Sheinkin vice president of Experience Engine IBM |
Every industry is reimagining their role within the digital economy, and looking to IBM for cloud and AI technologies that will give their transformation journey greater speed and efficiency. Testimonial By Ari Sheinkin |
|
Jenifer Salzwedel senior director of marketing operations and enablement Poly |
At Poly, we’ve always said that work isn’t somewhere you go, it’s something you do. The COVID-19 pandemic has made that abundantly clear for businesses and their employees alike, and our company is ideally placed to help them transition to a new way of working Testimonial By Jenifer Salzwedel |
Case Studies
| COMPANY | CASE STUDIES |
|---|---|
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Case Study NavitasRead More |
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Case Study PolyRead More |
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Case Study ServiceNowRead More |
Frequently Asked Questions(FAQ)
for Adobe Marketo Engage
What is Adobe Marketo Engage?
What is Adobe Marketo Engage used for?
What are the top features of Adobe Marketo Engage?
Who uses Adobe Marketo Engage?
What are Adobe Marketo Engage alternatives?
Where is Adobe Marketo Engage located?
Popular Business Setting
for Adobe Marketo Engage
Top Industries
- Computer Software
- Marketing and Advertising
- Information Technology and Services
Popular in
- Mid Market
- Enterprise
- Small Business
Peers used Adobe Marketo Engage to Acquire customers and Scale best practices
Adobe Marketo Engage Alternatives
Peer and Expert Opinion on Features
for Adobe Marketo Engage
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Landing page | Read Reviews (1897) |
| Personalization | Read Reviews (1078) |
| Templates | Read Reviews (818) |
| Alerts: popups & Notifications | Read Reviews (278) |
| Dashboard | Read Reviews (244) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Landing page | Read Reviews (1897) |
| Personalization | Read Reviews (1078) |
| Templates | Read Reviews (818) |
| Alerts: popups & Notifications | Read Reviews (278) |
| Dashboard | Read Reviews (244) |
IT and Other Capabilities
for Adobe Marketo Engage
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (935) |
| Data Import | Read Reviews (3699) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (935) |
| Data Import | Read Reviews (3699) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Email Support | Read Reviews (335) |
| Chat Support | Read Reviews (242) |
| Phone Support | Read Reviews (210) |
| 24/7 Support | Read Reviews (2675) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| Email Support | Read Reviews (335) |
| Chat Support | Read Reviews (242) |
| Phone Support | Read Reviews (210) |
| 24/7 Support | Read Reviews (2675) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (133) |
| Analytics | Read Reviews (2726) |
| Custom Reports | Read Reviews (5420) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (133) |
| Analytics | Read Reviews (2726) |
| Custom Reports | Read Reviews (5420) |
Software Failure Risk Guidance
?for Adobe Marketo Engage
Overall Risk Meter
Top Failure Risks for Adobe Marketo Engage
Vendor Profile Details
HQ Location
345 Park Avenue, San Jose, CA 95110-2704
Employees
10001+
Social
Financials
IPO
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