6sense revenue intelligence platform for ABM, AI sales intelligence, and pipeline orchestration

6sense is an account-based marketing platform and revenue intelligence software that unifies buyer intent data, predictive analytics, and execution to help teams find in-market accounts, prioritize outreach, and run omni-channel programs. Powered by the Signalverse™ and 6AI™, it reveals the dark funnel, supports web deanonymization, and aligns marketing and sales around account prioritization, predictive lead scoring, and next-best actions. The result: more precise targeting, higher-quality pipeline, and faster time-to-value for enterprise and mid-market teams.

Top features

  • Buyer intent data & dark-funnel visibility. Aggregates anonymous B2B web activity, advertising bidstream data, and partner intent streams; filters signals to illuminate real demand.
  • Web deanonymization and account matching. Identify visiting accounts and unify CRM/MAP/web activity to map complete buyer journeys.
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Top use-cases

  • ABM programs. Build dynamic audience segments, personalize by buying stage and intent keywords, and prove impact on pipeline.
  • Outbound sales automation. Surface hot accounts, acquire key personas from the B2B database, and personalize with AI Writer and Email Agents.
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Value proposition to different roles

  • CMOs & marketing leaders. Orchestrate revenue marketing and measure account-based KPIs that tie directly to opportunity creation and win rates.
  • Demand gen & ABM managers. Use dynamic audience segments, programmatic advertising, and predictive analytics to convert dark-funnel research into pipeline.
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Capability evolution

6sense evolved from predictive insights to prescriptive execution: Signalverse + 6AI for buying-stage scoring → omni-channel Intelligent Workflows → AI Email Agents and seller copilots. A defining aspect is the composition of the dark funnel—anonymous B2B web activity, bidstream signals, and partner provenance aggregated into actionable buyer intent. Acquisitions (e.g., technographics/sales signals and AI pipeline planning) strengthened integrated engagement across channels, while native display capabilities supplement third-party activation.

Market footprint: who uses 6sense

Public customer stories span software & technology, financial services, healthcare, manufacturing, and marketing & advertising. Representative names include Reltio, JAGGAER, Sumo Logic, FullStory, Ivanti, and Sage. The vertical distribution below is derived strictly from the case-studies dataset and shown as percentages.

Industry-vertical distribution showing Software & Technology as the largest share at about 72%, followed by Financial Services around 11%, and smaller shares for Healthcare, Manufacturing, and Marketing & Advertising
Industry-vertical distribution (TSV-based): Software & Technology ≈ 72.2%, Financial Services ≈ 11.1%, Healthcare ≈ 5.6%, Manufacturing ≈ 5.6%, Marketing & Advertising ≈ 5.6%.

6sense Customer wins, Customer success stories, Case studies

Coveo - Software And Technology

Coveo used 6sense to fix problems with fragmented data and lead-based processes. Before 6sense, their sales and marketing teams were not working together. With 6sense, Coveo aligned their teams and f...ocused on high-value accounts. They built a data-driven ABM strategy. This helped them improve targeting and work better together.

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Bonterra - Software And Technology

6sense helped Bonterra move from relying on inbound leads to a sales-first ABM strategy. Bonterra improved sales and marketing alignment and used data-driven campaigns for better targeting. With 6sen...se, Bonterra saw a 445% increase in influenced pipeline. They drove 6,673 target accounts to their website. Bonterra generated $6M in savings pipeline using 6sense.

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Marathon Health - Hospital & Health Care

6sense helped Marathon Health improve their marketing and sales process. Before 6sense, Marathon Health missed inbound requests and had gaps in qualifying leads. With 6sense's AI-powered Email Agents..., they created more pipeline and better engagement. Marathon Health generated $66 million in net-new pipeline and saw 211% growth in in-market buying. They also made $4.5 million in pipeline from Email Agents.

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Clari - Software And Technology

Clari used 6sense Display Ads to re-engage lost accounts. They wanted to win back business that was previously lost. 6sense helped Clari target these accounts with display ads. 79% of accounts clicke...d on the ads. 93% of accounts engaged with the ads. Clari generated $1.1 million in pipeline from five qualified meetings.

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Khoros - Software And Technology

6sense helped Khoros deliver more personalized and relevant web experiences to their key audiences. Khoros wanted to improve personalization with a small marketing team. Using 6sense, they saw a 42% ...decrease in sales cycle and a 16% increase in deal size. They also doubled their pages per visit with better personalization. Khoros experienced a big increase in demo requests after these changes.

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NanaWall - Manufacturing

6sense helped NanaWall, a leading manufacturer of opening glass wall systems, improve its digital marketing. NanaWall wanted better targeting and performance for its advertising campaigns. The compan...y used 6sense to capture more information about its accounts. This made their marketing more efficient. NanaWall saw better results from its advertising with 6sense.

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Account Identification: A 6sense Superpower for B2B Companies

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Frequently Asked Questions(FAQ)

for 6sense

What is 6sense?

6sense is an account based Orchestration Platform used by marketing, sales and revenue teams to take a data-driven approach in understanding customer needs. It helps the organizations personalize and design a multi-touch campaign by harnessing Artificial Intelligence (AI)I, Big data and Machine Learning (ML) capabilities.

The primary features of the platform include insights into customer journey, lead generation, integration with CRM systems, predictive modelling, product recommendations and lead scoring. It also provides fragmented data to focus on different segments of the market.

The AI based tool maps intent signals from all the channels and help the revenue team identify, prioritize and engage right traffic. Using the predictive analytics and lead scoring mechanism, the software gathers data on prospective leads, analyses needs and predicts customer behavior across different stages of the customer journey.

Where is 6sense located?

6sense is headquartered at 450 Mission Street, Suite 201 San Francisco, CA, 94107.

How can 6sense optimize your Account Management Workflow?

What Are the key features of 6sense for Engagement Management?

What Are the key features of 6sense for Lead Qualification?

How efficiently Does 6sense manage your Generation Of New Leads?

lightning

Peers used 6sense for account management and engagement management

Competitive landscape: ABM & revenue intelligence context

Established competitors include Demandbase One, ZoomInfo, and Terminus ABM platform, with additional players across intent data, advertising, and orchestration. 6sense differentiates with dark-funnel visibility (web + bidstream), predictive analytics, native display advertising, and an extensive partner ecosystem.

Competitive matrix illustrating 6sense vs. peers on buyer intent data, predictive analytics, native advertising, and partner ecosystem
Competitive matrix (evidence-based; cells without proof marked “Not mentioned in provided data”).

6sense Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.81/5

Read Reviews (66)
Analytics

4.59/5

Read Reviews (315)
Custom Reports

3.64/5

Read Reviews (206)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.81/5

Read Reviews (66)
Analytics

4.59/5

Read Reviews (315)
Custom Reports

3.64/5

Read Reviews (206)

Integrations & partner ecosystem: connect your stack with 6sense

6sense maintains a partner marketplace that spans CRM/MAP, advertising, sales engagement, analytics, website experience, gifting, and data providers—supporting upstream data ingress and downstream activation. Examples include ABM activation (Folloze, Metadata), sales engagement (Outreach, Salesloft, Salesvue), conversational marketing (Qualified, Conversica), analytics/experience (Contentsquare, HockeyStack), and CRM (Pipedrive).

Partner complexity. Several categories (ABM activation, sales engagement, marketing data intelligence) have multiple overlapping partners, so buyers weigh depth, fit, redundancy, and governance. Single-partner categories (e.g., DAM, CRO) are simpler but offer less optionality for multi-vendor resilience. The breadth and overlap reflect a mature ecosystem with choices for different operating models.

6sense integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import
Data Export

Software Failure Risk Guidance

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for 6sense

Overall Risk Meter

Low Medium High

Top Failure Risks for 6sense

Pricing & licensing signals (locked insights)

Indicative pricing structure based on locked packaging and licensing cues (not a quote)
Tier Buying segment (typical) Pricing model
Free (Sales Intelligence) — includes 50 data credits/month (company/people search, sales alerts, list builder, Chrome extension) Individuals / small teams piloting contact discovery and hot-account monitoring Free; usage gated by monthly data credits (N/A for currency)
Sales Intelligence + Data Credits SMB to mid-market teams needing scaled contact acquisition and account insights Per-user (seats) + data credits add-on; additional modules via add-ons (exact price N/A)
Sales Intelligence + Predictive AI Mid-market to enterprise teams prioritizing buying-stage prediction and copilot features Per-user (seats) + predictive AI add-on; optional data credits; orchestration add-on (exact price N/A)

Notes: Structure inferred strictly from locked packaging and module-gating cues (e.g., free tier with 50 data credits/month; add-ons for credits and predictive AI). Exact currency amounts are not available in locked data.


ROI insights

Customer narratives highlight efficiency and time-to-value: “AI Email Agents have saved us 1,098 hours of BDR time,” while others cite improved pipeline velocity and stronger engagement from stage-aware programs.

What’s new at 6sense

Intelligent workflows. A unified canvas that turns AI signals into automated actions across ads, email, web, and sales—simplifying execution and improving buyer engagement.

Product

6sense Breakthrough 2025 to Unveil Next Generation of Agent-Powered Go-to-Market Innovation - Yahoo Finance

6sense will host its seventh-annual Breakthrough customer conference in November 2025, unveiling major product updates including Intelligent Workflows and AI Email Agents. The event will focus on strategies to enhance go-to-market growth using AI and data-driven insights. Attendees will gain practical skills to improve pipeline growth and customer retention, with insights from industry leaders like Qualcomm and Akamai.

Product

6sense Breakthrough 2025 to Unveil Next Generation of Agent-Powered Go-to-Market Innovation

6sense Breakthrough 2025 to Unveil Next Generation of Agent-Powered Go-to-Market Innovation

Product

6sense Launches AI Email Agents, Names Chris Ball as New CEO

6sense has launched AI Email Agents, enhancing its platform with personalized, scalable email outreach capabilities. This product automates the entire email lifecycle, improving marketing efficiency. Concurrently, Chris Ball has been appointed as the new CEO, succeeding Jason Zintak. Ball aims to drive innovation and global expansion, leveraging his experience from Instructure, Adobe, and SAP.

Executive

6sense Welcomes Chris Ball as CEO; Jason Zintak Continues as Chairman of the Board

6sense has appointed Chris Ball as its new CEO, succeeding Jason Zintak, who will continue as Chairman of the Board. Ball, a seasoned technology executive with experience at Instructure, Adobe, and SAP, aims to drive 6sense's growth and innovation. Under Zintak, 6sense grew significantly, becoming a leader in revenue marketing technology.

6sense Insights, Inc. Profile

Company Name

6sense Insights, Inc.

Company Website

https://6sense.com/

Year Founded

2013

HQ Location

450 Mission Street, Suite 201 San Francisco, CA, 94107

Employees

101-250

Social

Financials

SERIES E