Folloze Platform Overview

Folloze Platform is a personalized marketing platform, empowering B2B marketing teams to deliver relevant and contextual experiences across every stage of the customer lifecycle. Folloze platform backed by a data-driven machine learning and intelligence engine, supports account-based marketing (ABM) strategies by delivering one-to-one experiences that fuel top-line revenue while optimizing lifetime value and future growth. It helps sales teams sell, and enables users to easily share content, track engagement and get real-time notifications.

The Folloze platform helps to personalize the entire customer journey with deeply contextual, educational, relevant experiences. It activates sales teams by enabling marketers to create and execute highly targeted and personalized campaigns – across every stage of the customer lifecycle – for their sales counterparts. Solutions that fuel growth across the customer lifecycle includes Account-Based Marketing, Demand Generation, Event Marketing, Sales Acceleration.

Folloze includes deep metrics and analytics that measure account engagement across experiences – determined by content viewing time and conversion rates. By scoring and measuring both account engagement and topics of interest, Folloze delivers timely insights to sales and marketing teams and dynamically informs next steps for each unique customer journey.

Cuspera Reviews

30 buyers and buying teams have used Cuspera to assess how well Folloze Platform solved their Account Based Marketing needs. Cuspera uses 403 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Account Based Marketing needs.

Business Priorities

Increase Sales & Revenue and Improve ROI are the most popular business priorities peers achieved using Folloze Platform.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Acquire Customers
  • Scale Best Practices
  • Improve Stakeholder Relations
  • Improve Brand Engagement
  • Build Brand Awareness
  • Enhance Customer Relationships
  • Launch New Products
  • Grow Market Share
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Account Management , Content Management , as the business use cases that they have been most satisfied while using Folloze Platform.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management

4.92/5

Read Reviews (65)

"...It lets you build beautiful content boards, instantly engage groups from within or outside your company and track what content is working and whos into it...."
engaging and following up

4.92/5

Read Reviews (59)

"...Microland Names Ashish Mahadwar as President for Global Sales & Marketing Folloze s new partner integrations bring even more data into the equation, enabling higher accuracy and higher-quality engagements with target accounts...."
Account Management

4.92/5

Read Reviews (45)

"...With Folloze, any B2B marketer can launch sophisticated, personalized buyer journeys that let target audiences choose what relevant content interests them no more guessing what your buyers will like...." Demand Generation Marketing
Content Management

4.86/5

Read Reviews (18)

"...Folloze is a great tool to organize and share relevant content with customers...."
content curation

4.68/5

Read Reviews (9)

"...Folloze s easy-to-use interface for content curation, personalization and reporting allows just that...."
content sharing

4.48/5

Read Reviews (5)

"...Folloze is a great tool to organize and share relevant content with customers...."
content tracking

3.88/5

Read Reviews (2)

"...The bottom line is that Folloze harnesses the power of marketing to help sales teams sell, and enables users to easily share content, track engagement and get real time notifications...."
PEER EXPERIENCES
Engagement Management

4.92/5

Read Reviews (65)

"...It lets you build beautiful content boards, instantly engage groups from within or outside your company and track what content is working and whos into it...." Peer review from Folloze
engaging and following up

4.92/5

Read Reviews (59)

Account Management

4.92/5

Read Reviews (45)

"...With Folloze, any B2B marketer can launch sophisticated, personalized buyer journeys that let target audiences choose what relevant content interests them no more guessing what your buyers will like...." Demand Generation Marketing
Content Management

4.86/5

Read Reviews (18)

"...Folloze is a great tool to organize and share relevant content with customers...." Peer review by Loren Fraser
content curation

4.86/5

Read Reviews (9)

content sharing

4.86/5

Read Reviews (5)

content tracking

4.86/5

Read Reviews (2)

23+ more Business Use Cases

Our AI advisor, Wyz, harnessed 403 insights from peers and experts to help you assess how these Folloze Platform use cases fit your Account Based Marketing needs.

Case Studies

COMPANY CASE STUDIES
Case Study AudioCodes

In the first 90 days, [after implementing Folloze] for the partners that received content plays we saw a 27% increase in deal registration.

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Case Study Cisco

The aha moment for me with this entire process was really that I feel like we're just scratching the surface. I feel like there's so many more things that we can be doing. I'm constantly looking for ways to connect the unconnected.

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Case Study Digium

Adding value throughout the sales process is key. With Folloze, we can differentiate our sales conversations, and increase our win rate.

Read More

Popular Business Setting

for Folloze Platform

Top Industries

  • Computer Software
  • Telecommunications
  • Computer & Network Security

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise

Peers used Folloze Platform to Increase sales & revenue and Improve ROI

Peer and Expert Opinion on Features

for Folloze Platform

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.81/5

Read Reviews (65)
Dashboard

4.37/5

Read Reviews (8)
Alerts: popups & Notifications

4.62/5

Read Reviews (7)
FEATURES RATINGS AND REVIEWS
Personalization

4.81/5

Read Reviews (65)
Dashboard

4.37/5

Read Reviews (8)
Alerts: popups & Notifications

4.62/5

Read Reviews (7)

IT and Other Capabilities

for Folloze Platform

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.52/5

Read Reviews (6)
Data Export

4.31/5

Read Reviews (7)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.52/5

Read Reviews (6)
Data Export

4.31/5

Read Reviews (7)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.16/5

Read Reviews (7)
Phone Support

3.68/5

Read Reviews (1)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.16/5

Read Reviews (7)
Phone Support

3.68/5

Read Reviews (1)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.64/5

Read Reviews (12)
Custom Reports

4.79/5

Read Reviews (40)
Analytics

4.77/5

Read Reviews (32)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.64/5

Read Reviews (12)
Custom Reports

4.79/5

Read Reviews (40)
Analytics

4.77/5

Read Reviews (32)

Software Failure Risk Guidance

?

for Folloze Platform

Overall Risk Meter

Low Medium High

Top Failure Risks for Folloze Platform

Vendor Profile Details

Company Name

Folloze

Company Website

https://www.folloze.com/

HQ Location

950 Tower Lane, #750, Foster City, California 94404, US

Employees

11-50

Social

Financials

Series A