Folloze Platform Overview

Folloze Platform is a personalized marketing platform, empowering B2B marketing teams to deliver relevant and contextual experiences across every stage of the customer lifecycle. Folloze platform backed by a data-driven machine learning and intelligence engine, supports account-based marketing (ABM) strategies by delivering one-to-one experiences that fuel top-line revenue while optimizing lifetime value and future growth. It helps sales teams sell, and enables users to easily share content, track engagement and get real-time notifications.

The Folloze platform helps to personalize the entire customer journey with deeply contextual, educational, relevant experiences. It activates sales teams by enabling marketers to create and execute highly targeted and personalized campaigns – across every stage of the customer lifecycle – for their sales counterparts. Solutions that fuel growth across the customer lifecycle includes Account-Based Marketing, Demand Generation, Event Marketing, Sales Acceleration.

Folloze includes deep metrics and analytics that measure account engagement across experiences – determined by content viewing time and conversion rates. By scoring and measuring both account engagement and topics of interest, Folloze delivers timely insights to sales and marketing teams and dynamically informs next steps for each unique customer journey.

Cuspera Reviews

30 buyers and buying teams have used Cuspera to assess how well Folloze Platform solved their Account Based Marketing needs. Cuspera uses 403 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Account Based Marketing needs.

Business Priorities

Increase Sales & Revenue and Improve ROI are the most popular business priorities peers achieved using Folloze Platform.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Acquire Customers
  • Scale Best Practices
  • Improve Stakeholder Relations
  • Improve Brand Engagement
  • Build Brand Awareness
  • Enhance Customer Relationships
  • Launch New Products
  • Grow Market Share
See all business priorities See less business priorities

Use Cases

Peers recommend Engagement Management , Account Management , Content Management , as the business use cases that they have been most satisfied while using Folloze Platform.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Engagement Management

4.92/5

Read Reviews (65)

"...Marketing tools like Folloze are ensuring our sales executives call the right person at the right time using real-time analytics of customer engagement...." Case Study Autodesk
engaging and following up

4.92/5

Read Reviews (59)

Account Management

4.92/5

Read Reviews (45)

"...David Brutman is the Chief Product Officer and Co-founder of Folloze, an ABM Sales Platform...." TechBytes with David Brutman, Co-Founder and Chief Product Officer at Folloze
Content Management

4.86/5

Read Reviews (18)

"...Folloze s easy-to-use interface for content curation, personalization and reporting allows just that...." Peer review by Nathalie Moore, Account Based Marketing Manager AEC, North America, Autodesk
content curation

4.68/5

Read Reviews (9)

content sharing

4.48/5

Read Reviews (5)

content tracking

3.88/5

Read Reviews (2)

PEER EXPERIENCES
Engagement Management

4.92/5

Read Reviews (65)

"...Marketing tools like Folloze are ensuring our sales executives call the right person at the right time using real-time analytics of customer engagement...." Case Study Autodesk
engaging and following up

4.92/5

Read Reviews (59)

Account Management

4.92/5

Read Reviews (45)

"...David Brutman is the Chief Product Officer and Co-founder of Folloze, an ABM Sales Platform...." TechBytes with David Brutman, Co-Founder and Chief Product Officer at Folloze
Content Management

4.86/5

Read Reviews (18)

"...Folloze s easy-to-use interface for content curation, personalization and reporting allows just that...." Peer review by Nathalie Moore, Account Based Marketing Manager AEC, North America, Autodesk
content curation

4.86/5

Read Reviews (9)

content sharing

4.86/5

Read Reviews (5)

content tracking

4.86/5

Read Reviews (2)

23+ more Business Use Cases

Our AI advisor, Wyz, harnessed 403 insights from peers and experts to help you assess how these Folloze Platform use cases fit your Account Based Marketing needs.

Case Studies

COMPANY CASE STUDIES
Case Study Digium

Adding value throughout the sales process is key. With Folloze, we can differentiate our sales conversations, and increase our win rate.

Read More
Case Study Cisco

The aha moment for me with this entire process was really that I feel like we're just scratching the surface. I feel like there's so many more things that we can be doing. I'm constantly looking for ways to connect the unconnected.

Read More
Case Study AudioCodes

In the first 90 days, [after implementing Folloze] for the partners that received content plays we saw a 27% increase in deal registration.

Read More

Popular Business Setting

for Folloze Platform

Top Industries

  • Computer Software
  • Telecommunications
  • Computer & Network Security

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise

Peers used Folloze Platform to Increase sales & revenue and Improve ROI

Peer and Expert Opinion on Features

for Folloze Platform

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.81/5

Read Reviews (65)
Dashboard

4.37/5

Read Reviews (8)
Alerts: popups & Notifications

4.62/5

Read Reviews (7)
FEATURES RATINGS AND REVIEWS
Personalization

4.81/5

Read Reviews (65)
Dashboard

4.37/5

Read Reviews (8)
Alerts: popups & Notifications

4.62/5

Read Reviews (7)

IT and Other Capabilities

for Folloze Platform

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.52/5

Read Reviews (6)
Data Export

4.31/5

Read Reviews (7)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.52/5

Read Reviews (6)
Data Export

4.31/5

Read Reviews (7)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.16/5

Read Reviews (7)
Phone Support

3.68/5

Read Reviews (1)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.16/5

Read Reviews (7)
Phone Support

3.68/5

Read Reviews (1)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.64/5

Read Reviews (12)
Custom Reports

4.79/5

Read Reviews (40)
Analytics

4.77/5

Read Reviews (32)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.64/5

Read Reviews (12)
Custom Reports

4.79/5

Read Reviews (40)
Analytics

4.77/5

Read Reviews (32)

Software Failure Risk Guidance

?

for Folloze Platform

Overall Risk Meter

Low Medium High

Top Failure Risks for Folloze Platform

Vendor Profile Details

Company Name

Folloze

Company Website

https://www.folloze.com/

HQ Location

950 Tower Lane, #750, Foster City, California 94404, US

Employees

11-50

Social

Financials

Series A