Folloze Platform - The Personalized B2B Marketing Platform, Hyper-personalization at scale
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Folloze buyer experience and content experience platform summary
Folloze is a no-code B2B buyer experience platform built for ABM-grade personalization across landing pages, microsites, and digital sales rooms. Teams use first-party engagement signals and AI to stand up on-brand experiences quickly, then guide accounts with intent-aware content and measurable impact. A long-standing strength is content management and organization—governance, asset control, and reuse—so marketers can curate consistent, compliant journeys at speed. Folloze operates as the content experience layer between upstream intent/ABM platforms and downstream CRM and sales engagement tools.
Top features
Generator Agents. AI-assisted activation to spin up personalized experiences on brand and at speed. Case material points to faster launch cycles and better fit across buying stages and personas, helping teams turn attention into action with less manual effort. Platform overview. “We can build hyper-personalized experiences, and the time to market is crazy.”ABM use case
Content governance & asset management. Centralize brand controls, organize assets, and reuse content across boards and campaigns so teams maintain consistency while moving faster. This is a practical differentiator in real-world programs. Features. “We can build and launch a page in hours, or even minutes if we need to.”Celent case study
Content AI. Real-time content recommendations and curator controls to guide each account’s journey. Customers report higher engagement when content is tuned to first-party behavior and intent signals. Platform overview
Impact Dashboard & engagement scoring. Visibility into account and individual interactions with an engagement score that surfaces next actions for sales. Users tie analytics to pipeline quality and follow-up readiness. Platform overview
Sales & marketing orchestration. Connect systems like Salesforce, 6sense, Demandbase, Outreach, and Salesloft to activate high-touch plays. One program saw email results improve “5–10×” after deploying Folloze for personalized account experiences. FireEye program
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Top use-cases
Account-based marketing (ABM). Programs scale from 1:1 to one-to-many while keeping content specific to each account. One enterprise scaled an ABM program to 10,000 global accounts in 365 days. Autodesk highlight
Demand generation. Using 6sense signals with Folloze experiences increased top-of-funnel performance, including a 1,244% rise in known engagement, a 192% increase in 6QA volume, and a 43% pipeline increase with reduced paid media. Folloze + 6sense
Event marketing. Build digital and hybrid event hubs, track engagement, and keep momentum after the event—one program recorded 5,050 engaged users and 650 clicks. Celent case study
Website personalization. Turn the website into an adaptive destination that feeds sales with first-party signals. Platform overview
Sales orchestration / digital sales rooms. Sellers activate on-brand portals and measure account-level interest—one team reported 1,500 registrations in the first week and 5+ million views over time. Walker & Dunlop
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Value proposition to different roles
Account-based marketers. Scale 1:1-feeling journeys and keep programs multi-threaded using AI and firmographic/intent signals. FireEye ABM in action
Demand-gen marketers. Tie engagement to propensity and reduce paid media waste; evidence shows higher known engagement and more qualified accounts. Program evidence
Event marketers. Launch branded event hubs fast and sustain post-event engagement with targeted follow-ups and analytics. Celent case study
Sales professionals. Use digital sales rooms and on-behalf outreach to convert cold outreach into high-value conversations; teams report 5–10× email improvements. FireEye program
Web & digital teams. Shift from dev-dependent pages to agile, on-brand experiences—minutes instead of days; maintain brand control and measure engagement.
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Capability evolution
Recent execution centers on faster activation, deeper analytics, and tighter ABM alignment via partner signals. Programs that pair 6sense intent with Folloze experiences report higher known engagement, more qualified accounts, and pipeline lift while reducing paid media exposure. At the same time, the platform’s roots in content organization, governance, and asset reuse continue to anchor execution as AI-assisted activation expands.
Market footprint for Folloze
Representative customers visible in the supplied material include Cisco, Autodesk, FireEye, Walker & Dunlop, Celent, and Oracle. These stories span enterprise technology, cybersecurity, software, financial services, and advisory segments—illustrating how buyer experiences, ABM programs, and event hubs are adapted to each context.
Folloze Platform Customer wins, Customer success stories, Case studies
Oracle
- Education
Oracle executed an ABM (Account-Based Marketing) campaign targeting higher education institutions, aiming to reach over 7,000 stakeholders. The strategy involved a 6-touch email campaign launched in ...December 2020, resulting in a 14% average open rate and thorough email replies. 102 people engaged with the campaign board, with 68% consuming multiple content items. The account was won in February 2021.
FireEye, a major player in cybersecurity, scaled its account-based marketing (ABM) program rapidly by hiring an experienced ABM leader and investing in advanced MarTech tools. Starting with a 1:1 ABM... approach for three accounts, FireEye expanded to over 100 accounts using platforms like 6sense, Bombora, and PipelineIQ for account intelligence and targeting. The company leveraged Folloze to create hyper-personalized sales and marketing experiences, enabling a small marketing team to support over 50 account managers globally. This approach led to a 5-10X improvement in email engagement and open rates rising to 15%, demonstrating the effectiveness of scalable, personalized ABM in the cybersecurity sector.
Walker & Dunlop, a commercial real estate finance company, needed to maintain client engagement and brand leadership during the Covid-19 pandemic when in-person events were halted. The marketing team..., led by SVP Chris Zegal, launched the 'Walker Webcast' using Folloze's buyer experience platform to create a high-visibility, weekly webcast series. The program featured high-profile guests and was supported by multichannel outreach, including social media and podcasts. Results included 1,500 registrations in the first week, over 5 million webcast views, more than 100 episodes, 150,000 visitors to their Folloze Board, and $7.5 billion in net-new transaction volume in 2020 from webcast participants. The initiative strengthened virtual relationships, increased engagement, and helped Walker & Dunlop become No. 1 in their market.
Celent, a leading financial research and advisory firm, faced challenges with their outdated website, which hindered customer engagement, event management, and ABM campaigns. By adopting Folloze's Bu...yer Experience Platform, Celent rapidly improved their digital marketing capabilities, enabling quick creation of branded content, seamless event hosting, and targeted ABM outreach. The platform's integration with Salesforce and Outlook enhanced lead tracking, analytics, and personalized communication. Celent successfully pivoted to virtual events during the pandemic, achieving high engagement and new leads, and established a scalable model for future ABM campaigns and digital events.
Folloze helped Cisco improve its demand generation. Cisco used Folloze to reach more customers. The platform made it easier for Cisco to run campaigns. Cisco called this the next generation of demand... generation. The solution helped Cisco get better results from its marketing.
Folloze helped Celent improve virtual events and account-based marketing. Celent used Folloze to boost engagement with their audience. The platform made it easy to run targeted campaigns. Celent saw ...big results in event participation and lead quality. The solution helped them connect better with key accounts.
WatchGuard's Winning Playbook: Epic Marketing in Any Language with Folloze + 6sense
Peers used
Folloze Platform for
engagement management and account management
Competitive landscape for Folloze
Established ABM/revenue platforms operate upstream (e.g., 6sense, Demandbase One, ZoomInfo, AdRoll ABM (formerly RollWorks)), while Folloze provides the content experience layer that governs assets and captures first-party engagement for sales. Adjacent intent leaders include TechTarget and Bombora.
Competitive matrix across adjacent platforms. The view contextualizes Folloze alongside upstream ABM/intent providers and sales tools.
Integrations & partner ecosystem: connect your stack with Folloze
The Folloze integrations catalog combines native connectors and technology alliances to operationalize ABM-grade personalization. Upstream platforms (e.g., 6sense, Demandbase, Cyance, Metadata, NextRoll) supply audience and intent signals. Folloze—acting as the content experience layer—governs assets, curates journeys, and captures first-party engagement. Downstream systems (e.g., Salesforce, Outreach, Salesloft) receive those signals for follow-up and pipeline progression.
Category coverage spans ABM, lead generation, CRM, sales engagement, cross-channel advertising, identity/SSO, data providers, and collaboration/file tools—supporting solution bundles and co-sell partners where appropriate.
Folloze Platform integrates with a wide range of software applications through its robust data import and export capabilities.
Enterprise readiness: security, compliance, integrations, migration & support in Folloze
Security controls and assurance. Locked MCI indicates access management (SSO/2FA) and on-brand publishing controls; no named security certifications were present in the locked data.
Compliance and privacy. No explicit privacy/compliance certifications were found in the supplied sources. Governance—brand control, role-based access, and controlled sharing—underpins how teams deploy content experiences across regions and business units.
Integrations — what works well. Stacks frequently connect 6sense and Demandbase upstream for targeting, with Salesforce, Outreach, and Salesloft downstream to action engagement and hand off to sales. “We used signals with curated experiences to lift known engagement and qualify more accounts.”Evidence
Migration. Customers describe moving key campaigns and event hubs from slower, developer-dependent websites to Folloze, citing speed, brand control, and measurable engagement. Celent case study
Customer support. Locked MCI highlights guided activation and enablement (playbooks, workshop-style support, analytics coaching) to ramp teams and sustain adoption.
Folloze pricing & licensing
Folloze pricing tiers (structure inferred from locked insights; numbers not provided)
Tier
Buying segment
Pricing model
Core
Mid-market teams standing up content experiences with governance (SSO/2FA) and standard Folloze integrations
N/A — structure inferred from category patterns (analyst benchmark): base experience package with optional add-ons
Program
Growth teams running multi-motion ABM and demand gen with upstream signals (e.g., 6sense/Demandbase) and downstream sales engagement
N/A — analyst benchmark suggests modular add-ons (orchestration/email/ads) layered on a core license
Enterprise
Global programs needing brand governance, role-based access, and broad partner ecosystem coverage
N/A — likely enterprise packaging with module gating; exact model not provided
Notes: Structure reflects locked insights only. Prices and exact licensing terms are not provided here. Entries marked “analyst benchmark” indicate directional category patterns, not vendor-stated terms.
ROI insights
Customer evidence highlights faster time to value and program lift when Folloze experiences run with upstream intent signals and downstream CRM handoff. One documented program reported a 1,244% rise in known engagement, a 192% increase in 6QA volume, and a 43% pipeline increase while reducing paid media exposure. Read the case evidence
What’s new with Folloze
Teams advancing signal-driven ABM with 6sense + Folloze report higher known engagement, more qualified accounts, and pipeline gains while spending less on paid media (no results numbers quoted here by design).
Product
Folloze Announces the General Availability of Generator Agents to Deliver Highly Personalized Buyer Experiences in Real Time
Folloze has launched its new AI-powered Generator Agents, enhancing its B2B Buyer Experience Platform. These agents enable marketers to create hyper-personalized, on-brand microsites and content quickly and efficiently. The suite includes tools for creating microsite copy, personalizing experiences, translating content, and producing videos. This launch aims to address modern marketing challenges by delivering personalized buyer experiences at scale.
Product
Folloze Rolls Out Advanced Engagement Analytics Engine, Impact Dashboard - Demand Gen Report
Folloze introduces the 'Impact Dashboard,' a new tool to enhance engagement analytics for users.
Product
Folloze Rolls Out Impact Dashboard, an Advanced Engagement Analytics Engine That Unlocks Powerful Insights and Revenue Potential - Business Wire
Folloze introduces the Impact Dashboard, a new analytics tool providing insights to boost engagement and revenue.
