Folloze Platform Overview
Folloze Platform is a personalized marketing platform, empowering B2B marketing teams to deliver relevant and contextual experiences across every stage of the customer lifecycle. Folloze platform backed by a data-driven machine learning and intelligence engine, supports account-based marketing (ABM) strategies by delivering one-to-one experiences that fuel top-line revenue while optimizing lifetime value and future growth. It helps sales teams sell, and enables users to easily share content, track engagement and get real-time notifications.
The Folloze platform helps to personalize the entire customer journey with deeply contextual, educational, relevant experiences. It activates sales teams by enabling marketers to create and execute highly targeted and personalized campaigns – across every stage of the customer lifecycle – for their sales counterparts. Solutions that fuel growth across the customer lifecycle includes Account-Based Marketing, Demand Generation, Event Marketing, Sales Acceleration.
Folloze includes deep metrics and analytics that measure account engagement across experiences – determined by content viewing time and conversion rates. By scoring and measuring both account engagement and topics of interest, Folloze delivers timely insights to sales and marketing teams and dynamically informs next steps for each unique customer journey.
Cuspera Reviews
30 buyers and buying teams have used Cuspera to assess how well Folloze Platform solved their Account Based Marketing needs. Cuspera uses 403 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Account Based Marketing needs.
Business Priorities
Increase Sales & Revenue and Improve ROI are the most popular business priorities peers achieved using Folloze Platform.
Use Cases
Peers recommend Engagement Management , Account Management , Content Management , as the business use cases that they have been most satisfied while using Folloze Platform.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Engagement Management |
4.92/5 ★ |
"...It lets you build beautiful content boards, instantly engage groups from within or outside your company and track what content is working and whos into it...." Peer review from Folloze |
| engaging and following up |
4.92/5 ★ |
"...Microland Names Ashish Mahadwar as President for Global Sales & Marketing Folloze s new partner integrations bring even more data into the equation, enabling higher accuracy and higher-quality engagements with target accounts...." Folloze Expands AI-Driven Personalization Engine with Release of Full-Cycle Customer Journey and Data Integration Capabilities |
| Account Management |
4.92/5 ★ |
"...With Folloze, any B2B marketer can launch sophisticated, personalized buyer journeys that let target audiences choose what relevant content interests them no more guessing what your buyers will like...." Demand Generation Marketing |
| Content Management |
4.86/5 ★ |
"...Folloze is a great tool to organize and share relevant content with customers...." Peer review by Loren Fraser |
| content curation |
4.68/5 ★ |
"...Folloze s easy-to-use interface for content curation, personalization and reporting allows just that...." Peer review by Nathalie Moore, Account Based Marketing Manager AEC, North America, Autodesk |
| content sharing |
4.48/5 ★ |
"...Folloze is a great tool to organize and share relevant content with customers...." Peer review by Loren Fraser |
| content tracking |
3.88/5 ★ |
"...The bottom line is that Folloze harnesses the power of marketing to help sales teams sell, and enables users to easily share content, track engagement and get real time notifications...." Peer review |
| PEER EXPERIENCES | |
|---|---|
| Engagement Management |
4.92/5 ★ |
"...It lets you build beautiful content boards, instantly engage groups from within or outside your company and track what content is working and whos into it...." Peer review from Folloze |
|
| engaging and following up |
4.92/5 ★ |
| Account Management |
4.92/5 ★ |
"...With Folloze, any B2B marketer can launch sophisticated, personalized buyer journeys that let target audiences choose what relevant content interests them no more guessing what your buyers will like...." Demand Generation Marketing |
|
| Content Management |
4.86/5 ★ |
"...Folloze is a great tool to organize and share relevant content with customers...." Peer review by Loren Fraser |
|
| content curation |
4.86/5 ★ |
| content sharing |
4.86/5 ★ |
| content tracking |
4.86/5 ★ |
23+ more Business Use Cases
Our AI advisor, Wyz, harnessed 403 insights from peers and experts to help you assess how these Folloze Platform use cases fit your Account Based Marketing needs.
Case Studies
| COMPANY | CASE STUDIES |
|---|---|
|
Case Study AudioCodesRead More |
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Case Study CiscoRead More |
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Case Study DigiumRead More |
Popular Business Setting
for Folloze Platform
Top Industries
- Computer Software
- Telecommunications
- Computer & Network Security
Popular in
- Enterprise
- Mid Market
- Large Enterprise
Peers used Folloze Platform to Increase sales & revenue and Improve ROI
Peer and Expert Opinion on Features
for Folloze Platform
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (65) |
| Dashboard | Read Reviews (8) |
| Alerts: popups & Notifications | Read Reviews (7) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (65) |
| Dashboard | Read Reviews (8) |
| Alerts: popups & Notifications | Read Reviews (7) |
IT and Other Capabilities
for Folloze Platform
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (6) |
| Data Export | Read Reviews (7) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (6) |
| Data Export | Read Reviews (7) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (7) |
| Phone Support | Read Reviews (1) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (7) |
| Phone Support | Read Reviews (1) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (12) |
| Custom Reports | Read Reviews (40) |
| Analytics | Read Reviews (32) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (12) |
| Custom Reports | Read Reviews (40) |
| Analytics | Read Reviews (32) |
Software Failure Risk Guidance
?for Folloze Platform
Overall Risk Meter
Top Failure Risks for Folloze Platform
Vendor Profile Details
Company Name
Folloze
Company Website
https://www.folloze.com/HQ Location
950 Tower Lane, #750, Foster City, California 94404, US
Employees
11-50
Social
Financials
Series A
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