Folloze Platform Overview

Folloze platform empowers B2B marketers to deliver personalized, data-driven experiences across the customer lifecycle, supporting ABM strategies. It includes deep analytics to measure and optimize engagement.

Use Cases

Customers recommend Engagement Management, Account Management, Content Management, as the business use cases that they have been most satisfied with while using Folloze Platform.

Other use cases:

  • Campaign Management
  • Channel Marketing
  • Training & Onboarding
  • Partner Marketing
  • Buyer Engagement
  • Collaboration
  • Segmentation And Targeting
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Business Priorities

Increase Sales & Revenue and Improve ROI are the most popular business priorities that customers and associates have achieved using Folloze Platform.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Acquire Customers
  • Scale Best Practices
  • Improve Stakeholder Relations
  • Improve Brand Engagement
  • Build Brand Awareness
  • Enhance Customer Relationships
  • Launch New Products
  • Grow Market Share
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Folloze Platform Use-Cases and Business Priorities: Customer Satisfaction Data

Folloze Platform works with different mediums / channels such as Channel Partners. and Phone Calls.

Folloze Platform's features include Personalization, Dashboard, and Alerts: Popups & Notifications. and Folloze Platform support capabilities include AI Powered, 24/7 Support, Phone Support, etc. also Folloze Platform analytics capabilities include Custom Reports, and Analytics.

Reviews

"...Personalized for not just a moment in time, but throughout each customer s entire journey - from attraction, to engagement, to acceleration, and on through expansion...." Peer review

Folloze Platform, RollWorks, Leandata, Metadata Platform, 6sense, etc., all belong to a category of solutions that help Account Based Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Folloze Platform

Top Industries

  • Computer Software
  • Telecommunications
  • Computer & Network Security

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise

Folloze Platform is popular in Computer Software, Telecommunications, and Computer & Network Security and is widely used by Enterprise, Mid Market, and Large Enterprise.

Comprehensive Insights on Folloze Platform Use Cases

What solutions does Folloze Platform provide for Engagement Management?

Why is Folloze Platform the best choice for Account Management?

What benefits does Folloze Platform offer for Content Management?

What benefits does Folloze Platform offer for Campaign Management?

How can Folloze Platform enhance your Channel Marketing process?

23+ more Business Use Cases

30 buyers and buying teams have used Cuspera to assess how well Folloze Platform solved their Account Based Marketing needs. Cuspera uses 403 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Account Based Marketing needs.

Case Studies

Information Technology and Services

CASE STUDY Cisco

Folloze helped Cisco improve its demand generation. Cisco used Folloze to reach more customers. The platform made it easier for Cisco to run campaigns. Cisco called this the next generation of demand... generation. The solution helped Cisco get better results from its marketing.

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Information Services

CASE STUDY Celent

Folloze helped Celent improve virtual events and account-based marketing. Celent used Folloze to boost engagement with their audience. The platform made it easy to run targeted campaigns. Celent saw ...big results in event participation and lead quality. The solution helped them connect better with key accounts.

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Financial Services

CASE STUDY Celent

Celent, a leading financial research and advisory firm, faced challenges with their outdated website, which hindered customer engagement, event management, and ABM campaigns. By adopting Folloze's Bu...yer Experience Platform, Celent rapidly improved their digital marketing capabilities, enabling quick creation of branded content, seamless event hosting, and targeted ABM outreach. The platform's integration with Salesforce and Outlook enhanced lead tracking, analytics, and personalized communication. Celent successfully pivoted to virtual events during the pandemic, achieving high engagement and new leads, and established a scalable model for future ABM campaigns and digital events.

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Financial Services

CASE STUDY Walker & Dunlop

Walker & Dunlop, a commercial real estate finance company, needed to maintain client engagement and brand leadership during the Covid-19 pandemic when in-person events were halted. The marketing team..., led by SVP Chris Zegal, launched the 'Walker Webcast' using Folloze's buyer experience platform to create a high-visibility, weekly webcast series. The program featured high-profile guests and was supported by multichannel outreach, including social media and podcasts. Results included 1,500 registrations in the first week, over 5 million webcast views, more than 100 episodes, 150,000 visitors to their Folloze Board, and $7.5 billion in net-new transaction volume in 2020 from webcast participants. The initiative strengthened virtual relationships, increased engagement, and helped Walker & Dunlop become No. 1 in their market.

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Education

CASE STUDY Oracle

Oracle executed an ABM (Account-Based Marketing) campaign targeting higher education institutions, aiming to reach over 7,000 stakeholders. The strategy involved a 6-touch email campaign launched in ...December 2020, resulting in a 14% average open rate and thorough email replies. 102 people engaged with the campaign board, with 68% consuming multiple content items. The account was won in February 2021.

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Computer & Network Security

CASE STUDY FireEye

FireEye, a major player in cybersecurity, scaled its account-based marketing (ABM) program rapidly by hiring an experienced ABM leader and investing in advanced MarTech tools. Starting with a 1:1 ABM... approach for three accounts, FireEye expanded to over 100 accounts using platforms like 6sense, Bombora, and PipelineIQ for account intelligence and targeting. The company leveraged Folloze to create hyper-personalized sales and marketing experiences, enabling a small marketing team to support over 50 account managers globally. This approach led to a 5-10X improvement in email engagement and open rates rising to 15%, demonstrating the effectiveness of scalable, personalized ABM in the cybersecurity sector.

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Video

WatchGuard's Winning Playbook: Epic Marketing in Any Language with Folloze + 6sense

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Peers used Folloze Platform for engagement management and account management

Folloze Platform Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.64/5 ★

Read Reviews (12)
Custom Reports

4.79/5 ★

Read Reviews (40)
Analytics

4.77/5 ★

Read Reviews (32)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.64/5 ★

Read Reviews (12)
Custom Reports

4.79/5 ★

Read Reviews (40)
Analytics

4.77/5 ★

Read Reviews (32)

Software Failure Risk Guidance

?

for Folloze Platform

Overall Risk Meter

Low Medium High

Top Failure Risks for Folloze Platform

Folloze, Inc News

Product

Folloze Announces the General Availability of Generator Agents to Deliver Highly Personalized Buyer Experiences in Real Time

Folloze has launched its new AI-powered Generator Agents, enhancing its B2B Buyer Experience Platform. These agents enable marketers to create hyper-personalized, on-brand microsites and content quickly and efficiently. The suite includes tools for creating microsite copy, personalizing experiences, translating content, and producing videos. This launch aims to address modern marketing challenges by delivering personalized buyer experiences at scale.

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Product

Folloze Rolls Out Advanced Engagement Analytics Engine, Impact Dashboard - Demand Gen Report

Folloze introduces the 'Impact Dashboard,' a new tool to enhance engagement analytics for users.

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Product

Folloze Rolls Out Impact Dashboard, an Advanced Engagement Analytics Engine That Unlocks Powerful Insights and Revenue Potential - Business Wire

Folloze introduces the Impact Dashboard, a new analytics tool providing insights to boost engagement and revenue.

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Folloze, Inc Profile

Company Name

Folloze, Inc

Company Website

https://www.folloze.com/

HQ Location

950 Tower Lane, #750, Foster City, California 94404, US

Employees

11-50

Social

Facebook Linkedin Twitter

Financials

SERIES A