About RollWorks

RollWorks is an ABM platform for marketing,sales teams to increase lead generation, close the deals faster and increase revenue.

RollWorks helps teams to Identify ideal customer profile (ICP), target accounts and key buyers. It provides funnel stage insights and website visitor insights. It helps in engaging high-fit accounts (even without a target account list) with digital advertising and sales automation. It helps in viewing detailed performance data for each account down to individual contacts and specific sales stages.

RollWorks uses artificial intelligence and machine learning for automating and optimizing the data.It comes with advanced ABM strategies with a target account list for account list creation, account scoring, account suggestion, account groups. It provides database of 320 million verified contacts to reach key decision makers with the campaign. It comes with Salesforce, Marketo, Hubspot integrations to sync information bidirectionally.

Cuspera Reviews

Cuspera curates public sources on the Interest such as peer reviews, customer case studies and testimonials and expert blogs along with software vendor provided installation data to help you assess how well RollWorks solves your Account Based Marketing needs.

Business Priorities

Improve ROI and Increase Sales & Revenue are the most popular business priorities peers achieved using RollWorks.

Other priorities:

  • Acquire Customers
  • Enhance Customer Relationships
  • Scale Best Practices
  • Grow Market Share
  • Build Brand Awareness
  • Enter New Markets Internationally Or Locally
  • Shorten Ramp Up Time
  • Improve Stakeholder Relations
  • Improve Efficiency
  • Launch New Products
  • Improve Digital And Social Presence
See all business priorities See less business priorities

Use Cases

Peers recommend Account Management , Engagement Management , Advertisement , as the business use cases that they have been most satisfied while using RollWorks.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Account Management

4.92/5

Read Reviews (434)

"...We made it clear that for our pilot program, we were just testing display ad ABM, Sam said...." Case Study Blackbaud
Engagement Management with Website

4.47/5

Read Reviews (172)

"...I start my morning searching the database using filters and then putting leads into an email cadence...." Peer review by Ethan B., Purchasing Manager
engaging and following up

4.47/5

Read Reviews (160)

engaging with scheduling & cadence

4.47/5

Read Reviews (7)

Advertisement

4.82/5

Read Reviews (163)

"...Digital ads brought high-intent past visitors back to their site to purchase one of their services...." Case Study Oracle Dyn
PEER EXPERIENCES
Account Management

4.92/5

Read Reviews (434)

"...We made it clear that for our pilot program, we were just testing display ad ABM, Sam said...." Case Study Blackbaud
Engagement Management with Website

4.47/5

Read Reviews (172)

"...I start my morning searching the database using filters and then putting leads into an email cadence...." Peer review by Ethan B., Purchasing Manager
engaging and following up

4.47/5

Read Reviews (160)

engaging with scheduling & cadence

4.47/5

Read Reviews (7)

Advertisement

4.82/5

Read Reviews (163)

"...Digital ads brought high-intent past visitors back to their site to purchase one of their services...." Case Study Oracle Dyn

53+ more Business Use Cases

Our AI advisor, Wyz, harnessed 2353 insights from peers and experts to help you assess how these RollWorks use cases fit your Account Based Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Sam Kuehnle

Team Lead, Digital Marketing

Blackbaud

Fantastic platform and even better team, The targeting we're able to get to with our campaigns is unparalleled. Between looking at intent based on pages viewed, layering in in-house marketing/CRM data, and RollWorks' proprietary AI, I'm confident our ads are being shown to the correct people. Testimonial By Sam Kuehnle

Mark Halliday

Director of Demand Generation

ExaGrid Systems

Cost-effective way to target specific company and more, The ability to provide specific target companies to deliver ads is key for us. Integration with Salesforce gives us the ability to specify different accounts that we either want to target or exclude, and the integration allows this to happen a...utomatically as statuses change in our Salesforce instance for different accounts. Beyond the Rollworks interface itself, the account team is invaluable in helping you get going quickly and to help you optimize your campaigns to reach your goals.

Testimonial By Mark Halliday

Megan Kratzman

Director of Demand Generation

Pana

Great experience with RollWorks, We're able to closely target key accounts, saving from wasted spend. RollWorks has been key for getting in front of target accounts, nurture existing leads, and retarget our existing customers. The customer support is fantastic, offering us feedback on how to improv...e our existing campaigns and further maximize our ROI. We've also started to integrate RollWorks data into our attribution software, providing great insight into how RollWorks combines with other channels to drive pipeline.

Testimonial By Megan Kratzman
CUSTOMERS TESTIMONIALS

Sam Kuehnle

Team Lead, Digital Marketing

Blackbaud

Fantastic platform and even better team, The targeting we're able to get to with our campaigns is unparalleled. Between looking at intent based on pages viewed, layering in in-house marketing/CRM data, and RollWorks' proprietary AI, I'm confident our ads are being shown to the correct people. Testimonial By Sam Kuehnle

Mark Halliday

Director of Demand Generation

ExaGrid Systems

Cost-effective way to target specific company and more, The ability to provide specific target companies to deliver ads is key for us. Integration with Salesforce gives us the ability to specify different accounts that we either want to target or exclude, and the integration allows this to happen a...utomatically as statuses change in our Salesforce instance for different accounts. Beyond the Rollworks interface itself, the account team is invaluable in helping you get going quickly and to help you optimize your campaigns to reach your goals.

Testimonial By Mark Halliday

Megan Kratzman

Director of Demand Generation

Pana

Great experience with RollWorks, We're able to closely target key accounts, saving from wasted spend. RollWorks has been key for getting in front of target accounts, nurture existing leads, and retarget our existing customers. The customer support is fantastic, offering us feedback on how to improv...e our existing campaigns and further maximize our ROI. We've also started to integrate RollWorks data into our attribution software, providing great insight into how RollWorks combines with other channels to drive pipeline.

Testimonial By Megan Kratzman

Case Studies

COMPANY CASE STUDIES
Case Study NS1

How NS1 built an ABM program that drove 69X increase on new pipeline creation in just 5 months

Read More
Case Study Blackbaud

How Blackbaud saw 4x larger sales opportunities with machine learning

Read More
Case Study Aircall

How Aircall built their ABM program from the ground up

Read More

Popular Business Setting

for RollWorks

Top Industries

  • Computer Software
  • Information Technology and Services
  • Marketing and Advertising

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used RollWorks to Improve ROI and Increase sales & revenue

Peer and Expert Opinion on Features

for RollWorks

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.57/5

Read Reviews (66)
SEM

3.99/5

Read Reviews (23)
Dashboard

4.25/5

Read Reviews (8)
Templates

1.33/5

Read Reviews (8)
FEATURES RATINGS AND REVIEWS
Personalization

4.57/5

Read Reviews (66)
SEM

3.99/5

Read Reviews (23)
Dashboard

4.25/5

Read Reviews (8)
Templates

1.33/5

Read Reviews (8)

IT and Other Capabilities

for RollWorks

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

4.16/5

Read Reviews (35)
Data Import

3.83/5

Read Reviews (140)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

4.16/5

Read Reviews (35)
Data Import

3.83/5

Read Reviews (140)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.13/5

Read Reviews (99)
Email Support

4.03/5

Read Reviews (7)
Chat Support

4.00/5

Read Reviews (6)
Phone Support

3.91/5

Read Reviews (6)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
24/7 Support

4.13/5

Read Reviews (99)
Email Support

4.03/5

Read Reviews (7)
Chat Support

4.00/5

Read Reviews (6)
Phone Support

3.91/5

Read Reviews (6)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.66/5

Read Reviews (79)
Analytics

4.61/5

Read Reviews (58)
Custom Reports

3.93/5

Read Reviews (222)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.66/5

Read Reviews (79)
Analytics

4.61/5

Read Reviews (58)
Custom Reports

3.93/5

Read Reviews (222)

Failure Risk Guidance Security Report

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for RollWorks

Overall Risk Meter

Low Medium High

Top Failure Risks for RollWorks

Vendor Profile Details

Company Name

NextRoll

Company Website

https://www.nextroll.com/

HQ Location

San Francisco, California

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