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RollWorks: Use-Cases, Insights and Reviews | 2025 Cuspera

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(2413)

RollWorks | Account-Based Platform, the B2B and ABM solution

AI Powered

App Partner

RollWorks Overview

RollWorks offers an ABM platform delivering over 5X the ROI of other solutions. The B2B tool effectively supports account-based marketing.

Use Cases

Customers recommend Account Management, Engagement Management, Advertisement, as the business use cases that they have been most satisfied with while using RollWorks.

Other use cases:

Generation Of New Leads
Campaign Management
Digital Marketing
Identify Target Customers
Segmentation And Targeting
Lead Engagement
Lead Qualification

See all use cases See less use cases

Business Priorities

Improve ROI and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using RollWorks.

Other priorities:

Acquire Customers
Enhance Customer Relationships
Grow Market Share
Build Brand Awareness
Enter New Markets Internationally Or Locally
Scale Best Practices
Shorten Ramp Up Time
Improve Stakeholder Relations
Improve Efficiency
Launch New Products
Improve Digital And Social Presence

See all business priorities See less business priorities

RollWorks Use-Cases and Business Priorities: Customer Satisfaction Data

RollWorks works with different mediums / channels such as Website.

RollWorks's features include Personalization, Templates, SEM, etc. and RollWorks support capabilities include AI Powered, 24/7 Support, Chat Support, etc. also RollWorks analytics capabilities include Analytics, and Custom Reports.

Reviews

"RollWorks and HubSpot were two critical tools that helped us quickly turn around a strategic program that in the end has great reach." - Staisey Divorski

RollWorks, TaxDome, XiQ, VTS, Leandata, etc., all belong to a category of solutions that help Account Based Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for RollWorks

Top Industries

Computer Software
Internet
Telecommunications

Popular in

Small Business
Mid Market
Enterprise

RollWorks is popular in Computer Software, Internet, and Telecommunications and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on RollWorks Use Cases

What Are the key features of RollWorks for Account Management?

RollWorks is a user-friendly platform that enables Account Based Marketing (ABM) campaigns through display advertising, providing precision targeting and hyper-focused marketing efforts. It is an effective tool for boosting return on investment (ROI) and reducing cost per click (CPC). However, despite its benefits, RollWorks may not always achieve the same level of success as other ABM platforms.

"...Identification Find your best-fit accounts Engagement Run cross-channel campaigns Measurement Optimize your ABM impact Guides & Reports...." Engage Prospects with Account-Based Tools

What Are the key features of RollWorks for Engagement Management?

The Engagement Management capabilities include automated email campaigns, follow-up processes, and lead nurturing, enabling users to target and engage accounts effectively. The platform allows for the creation of personalized outreach campaigns and leverages intent data to enhance engagement. Users have limited ability to access real-time reporting data directly.

"...They defined an engaged account as an account that had visited three or more pages on their website...." Case Study Blackbaud

How does RollWorks facilitate Advertisement?

Rollworks enables businesses to target specific accounts with personalized advertising campaigns. The software leverages CRM and marketing automation integration to deliver highly relevant ads based on real-time data, ensuring the ads reach the right audience. Rollworks can be limited by occasional errors when editing campaigns.

"...Rollworks has helped us reach and penetrate accounts that we've been struggling for years through their lead locator product, and help provide clarity into the effectiveness of advertising at each stage in the funnel through their accelerator program...." Peer review by Jess B, Director, Growth Marketing, Internet

How can RollWorks enhance your Generation Of New Leads process?

Growlabs is a sales automation system that combines lead generation with automation to help businesses find new leads and improve sales outcomes. It identifies new leads in target accounts, provides highly pertinent ads, and generates leads in real time. However, the software is expensive.

"...How a Growing Professional Services Firm Used ABM to Generate Upwards of 40% of New Website Prospects How an IT sourcing company firm used ABM to generate quality leads from its ... case study...." Case Study NS1

How does RollWorks address your Campaign Management Challenges?

52+ more Business Use Cases

23 buyers and buying teams have used Cuspera to assess how well RollWorks solved their Account Based Marketing needs. Cuspera uses 2413 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Account Based Marketing needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Staisey Divorski VP Marketing ENPLUG	RollWorks and HubSpot were two critical tools that helped us quickly turn around a strategic program that in the end has great reach. Testimonial By Staisey Divorski

CUSTOMERS	TESTIMONIALS
Staisey Divorski VP Marketing ENPLUG	RollWorks and HubSpot were two critical tools that helped us quickly turn around a strategic program that in the end has great reach. Testimonial By Staisey Divorski

Case Studies

Computer Software

Case Study Coupa

How Coupa won 8.7x ROI on first-touch revenue

Read more →

Computer Software

Case Study Personify

How Personify saw 8.5X ROI on sourced revenue with their ABM program

Read more →

Computer Software

Case Study Blackbaud

How Blackbaud saw 4x larger sales opportunities with machine learning

Read more →

Computer Software

Case Study PayScale

How PayScale saw 6x ROI in revenue with their ABM program

Read more →

Internet

Case Study NS1

How NS1 built an ABM program that drove 69X increase on new pipeline creation in just 5 months

Read more →

Telecommunications

Case Study Aircall

How Aircall built their ABM program from the ground up

Read more →

Video

The Evolution of RollWorks!

Video Thumbnail

Frequently Asked Questions(FAQ)

for RollWorks

What is RollWorks?

RollWorks is an ABM platform for marketing,sales teams to increase lead generation, close the deals faster and increase revenue.

RollWorks helps teams to Identify ideal customer profile (ICP), target accounts and key buyers. It provides funnel stage insights and website visitor insights. It helps in engaging high-fit accounts (even without a target account list) with digital advertising and sales automation. It helps in viewing detailed performance data for each account down to individual contacts and specific sales stages.

RollWorks uses artificial intelligence and machine learning for automating and optimizing the data.It comes with advanced ABM strategies with a target account list for account list creation, account scoring, account suggestion, account groups. It provides database of 320 million verified contacts to reach key decision makers with the campaign. It comes with Salesforce, Marketo, Hubspot integrations to sync information bidirectionally.

What is RollWorks used for?

RollWorks is a Account Based Marketing Software mainly used by its customers to Improve ROI and Increase Sales & Revenue by Account Management, Engagement Management and Advertisement .

What are the top features of RollWorks?

Personalization, Templates and SEM are some of the top features of RollWorks.

Who uses RollWorks?

RollWorks is used by Computer Software, Internet and Telecommunications among other industries.

What are RollWorks alternatives?

TaxDome, XiQ, VTS and Leandata are popular alternatives for RollWorks.

Where is RollWorks located?

RollWorks is headquartered at San Francisco, California.

lightning

Peers used RollWorks for account management and engagement management

RollWorks Competitors

More RollWorks Alternatives...

RollWorks Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.64/5 ★ Read Reviews (70)
Analytics	4.65/5 ★ Read Reviews (98)
Custom Reports	4.22/5 ★ Read Reviews (394)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.64/5 ★ Read Reviews (70)
Analytics	4.65/5 ★ Read Reviews (98)
Custom Reports	4.22/5 ★ Read Reviews (394)

RollWorks Integrations

RollWorks integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

4.22/5 ★

Read Reviews (38)

Data Import

4.13/5 ★

Read Reviews (161)

Slack

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Salesflare

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Sharpspring

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Intercom

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

ReportGarden

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Few API Integrations for RollWorks

Sendoso

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Slack

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Typeform

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for RollWorks

Overall Risk Meter

Low Medium High

Top Failure Risks for RollWorks

NextRoll, Inc. Profile

Company Name

NextRoll, Inc.

Company Website

//nextroll.com

HQ Location

San Francisco, California

Social

Financials

IPO