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Metadata Platform: Product updates, Customer stories, and Insights | 2026 Cuspera

Name: Metadata Platform
Brand: Metadata Platform
Rating: 4.52 (1696 reviews)

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Product and Vendor News

Compliance Automation Pays Off for Metadata.io - Dark Reading 12/09/2024

Customer stories

Metadata Optimizer helped Writer cut cost per MQL by 86%. Writer used Optimizer and Auto Pause Rules to lower CPL and boost campaign efficiency. Lead volume jumped by 1,036%. The team saved 3-5 hours daily with automation. Writer closed a major enterprise customer and scaled marketing with Metadata.
Writer used Metadata Optimizer to lower their cost per MQL by 86%. They set hard targets for CPL and CPMQL, and the Optimizer adjusted campaigns automatically. Auto Pause Rules stopped underperforming campaigns, saving budget. Writer saw a 1,036% increase in lead volume and saved 3-5 hours daily. The platform helped Writer close a major enterprise customer and scale their marketing efforts.
Metadata helped Webex Events increase their pipeline by 60% while using 73% less budget in just three months. Webex Events faced budget cuts and needed to rethink their paid social strategy. They used Metadata to run campaign experiments with educational and product videos. The two-person team automated campaign optimization and budget allocation. As a result, they created 53 opportunities and lowered their cost-per-opportunity by 44%.
Metadata helped GoodTime increase pipeline volume from search by 50% using single keyword ad groups. GoodTime faced high costs and wanted to drive more pipeline from high-intent search traffic. They used Metadata to test keywords, update ads, and focus on high-converting terms. This led to a 13.4% reduction in spend, a 50% increase in pipeline, a 42% lower cost per opportunity, and 320% more dollars in pipeline.
Metadata helped Eightfold.ai create 26 opportunities and $8M in pipeline. Eightfold.ai used Metadata to generate 2,800 leads, with 2,000 from target accounts. The platform improved lead to MQL conversion rates and tracked funnel progression to closed revenue. Over two years, Eightfold.ai tested hundreds of ads and closed 13 deals. Metadata automated 1,414 hours of work and saved $108,683 in manual effort.
Metadata’s Marketing OS helped Fivetran target LinkedIn accounts and nurture leads. Fivetran wanted more engagement and conversions from LinkedIn. With Metadata, they created 1,400 opportunities and $6M in pipeline. They closed 94 deals and automated 6,967 hours of work. Fivetran saved $535,604 by automating manual tasks. In six months, they got 3,300 leads at $115 each.

Product Business Settings

Metadata Platform is popular in Computer Software, Marketing And Advertising, and Information Technology And Services industries and is widely used by Mid Market, Small Business, and Enterprise.

Integrations

Channel Partner Management

Account Based Marketing

Metadata Platform Product Overview

Metadata transforms ad spending into measurable pipeline outcomes. It empowers demand generation marketers to optimize their campaigns by leveraging data-driven insights for Account Based Marketing (ABM). The platform enables precise targeting across social media channels, ensuring that each dollar spent contributes to pipeline growth. Metadata's smart features allow marketers to experiment with campaigns, enhancing their efficiency and effectiveness. Users can strategically manage their marketing efforts, turning potential chaos into streamlined actions. This approach not only maximizes return on investment but also provides a competitive edge in navigating ad tech trends.

How satisfied the customers are with Metadata Platform use-cases

Reviews

"...We were surprised by lead levels and conversion rates that soared not only on paid search/social sources (where we were directly promoting ads), but also direct and organic traffic...." Peer review by Patrick M.

Metadata Platform Customer Insights, Testimonials and Case Studies

What Are the key features of Metadata Platform for Advertisement?

Metadata helps businesses create and manage targeted advertisements on social media platforms. It allows for fast ad creation, personalized content, and automated optimization using machine learning. Metadata is limited in the ad formats and creativity it allows compared to native ad platforms.

"...Metadata enables advertisers to seamlessly manage paid acquisition and lead generation campaigns across both Linkedin & Facebook in a simple yet effective interface...." Peer review by Keene D., Growth Marketing Manager

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How does Metadata Platform facilitate Account Management?

Metadata Platform simplifies account management for B2B marketing by streamlining account-based marketing (ABM) efforts. It enables marketers to create and launch campaigns, enriching prospect data and targeting specific accounts. The platform is limited in its ability to consistently generate high-quality leads.

"...The customer support team has been extremely responsive and supportive with our ABM efforts...." Peer review by Carlos T, Head of Demand Generation

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How does Metadata Platform facilitate Generation Of New Leads?

The Metadata Platform helps businesses find potential customers by identifying and targeting them through various advertising platforms. This platform uses data to understand the needs and preferences of potential customers. While the Metadata Platform is effective at generating leads, it may take some time for the platform to build a large enough audience to generate significant results.

"...Aside from the managed services and expertise that comes with the Metadata account management team, the platform is the best I've seen to target the right people at the right accounts, show your ads across a variety of platforms, experiment to find the right messaging, imagery, and CTA per audience and most importantly, to generate quality leads and drive real ROI...." Peer review by Katie S., Sr. Manager, Demand Generation

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How can Metadata Platform optimize your Campaign Management Workflow?

Metadata Platform Campaign Management helps marketers manage campaigns, track results, and optimize performance. It enables users to run campaigns based on various metrics, simplifying the campaign management and audience building process. The platform's requirement for a new campaign for each variation in campaign facet can lead to a higher number of campaigns to manage.

"..."Metadata has reduced the overhead of managing paid programs in both Facebook and LinkedIn simultaneously...." Demand Generation Platform Overview: Automate the Tedious

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Why is Metadata Platform the best choice for Lead Qualification?

The Metadata Platform enriches leads with firmographic information, improving data accuracy for sales and marketing teams. It allows marketers to create targeted lists based on buyer intent, user demographics, and firmographic data. This platform also offers audience-building features, lead enrichment, and AI-powered customer profiling capabilities. The platform's limitation is the need for improvement in campaign update flexibility.

"...Improving targeting, expanding reach, and proving the quality of leads with enriched lead data...." Peer review by Sam T., Campaign Strategy Director

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What is Metadata Platform?

Metadata Platform is an account-based marketing (ABM) automation solution designed to help businesses streamline processes for managing promotion strategies using targeted advertisements and email campaigns.

Metadata Platform comes with an artificial intelligence (AI)-based demand generation engine, which allows managers to improve digital content using A/B testing and data segmentation. It enables users to run marketing campaigns based on various metrics such as online clicks, target audience, promotional channels, collateral, and content type.

Features of Metadata include A/B testing, pipeline management, demand generation, analytics, target account identification, customer segmentation and more. It provides a MetaMatch module, which allows advertisers to build custom audiences on Facebook and LinkedIn using technographic and demographic data from the built-in database.

What is Metadata Platform used for?

Metadata Platform is a Account Based Marketing Software mainly used by its customers to Improve ROI and Scale Best Practices by Advertisement, Account Management and Generation Of New Leads .

What are the top features of Metadata Platform?

Personalization, Dashboard and Landing page are some of the top features of Metadata Platform.

Who uses Metadata Platform?

Metadata Platform is used by Computer Software, Marketing And Advertising and Information Technology And Services among other industries.

What are Metadata Platform alternatives?

TaxDome, XiQ, VTS and AdRoll ABM (Formerly RollWorks) are popular alternatives for Metadata Platform.

Where is Metadata Platform located?

Metadata Platform is headquartered at 880 Harrison St, #3C, San Francisco, California 94102, US.

11 buyers and buying teams have used Cuspera to assess how well Metadata Platform solved their Account Based Marketing needs. Cuspera uses 1696 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Account Based Marketing needs.