Home Account Based Marketing Metadata Platform

Metadata Platform: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: Metadata Platform
Brand: Metadata Platform
Rating: 4.52 (1696 reviews)

4.52 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(1696)

Metadata Platform | Account-Based Marketing Automation

AI Powered

Metadata Platform Overview

Metadata transforms ad spending into measurable pipeline outcomes. It empowers demand generation marketers to optimize their campaigns by leveraging data-driven insights for Account Based Marketing (ABM). The platform enables precise targeting across social media channels, ensuring that each dollar spent contributes to pipeline growth. Metadata's smart features allow marketers to experiment with campaigns, enhancing their efficiency and effectiveness. Users can strategically manage their marketing efforts, turning potential chaos into streamlined actions. This approach not only maximizes return on investment but also provides a competitive edge in navigating ad tech trends.

Use Cases

Customers recommend Advertisement, Account Management, Generation Of New Leads, as the business use cases that they have been most satisfied with while using Metadata Platform.

Other use cases:

Campaign Management
Lead Qualification
Engaging And Following Up
Digital Marketing
Conversion Management
Lead Management
Segmentation And Targeting

See all use cases See less use cases

Business Priorities

Improve ROI and Scale Best Practices are the most popular business priorities that customers and associates have achieved using Metadata Platform.

Other priorities:

Build Brand Awareness
Improve Efficiency
Increase Sales & Revenue
Enter New Markets Internationally Or Locally
Acquire Customers
Improve Stakeholder Relations
Grow Market Share
Enhance Customer Relationships
Improve Digital And Social Presence
Launch New Products

See all business priorities See less business priorities

Metadata Platform Use-Cases and Business Priorities: Customer Satisfaction Data

Metadata Platform works with different mediums / channels such as Social Media. LinkedIn. and Facebook.

Metadata Platform's features include Personalization, Dashboard, Landing Page, etc. and Metadata Platform support capabilities include AI Powered, Chat Support, Phone Support, etc. also Metadata Platform analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Using Metadata significantly lowers our cost of acquisition and has improved the quality of the leads we're generating...." Peer review by Billy, Head of Marketing, Exceed.ai

Metadata Platform, TaxDome, XiQ, VTS, AdRoll ABM (formerly RollWorks), etc., all belong to a category of solutions that help Account Based Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Metadata.io helps B2B marketers automate paid campaigns and spend more efficiently. Revenue is driven without manual marketing efforts.

Popular Business Setting

for Metadata Platform

Top Industries

Computer Software
Marketing and Advertising
Information Technology and Services

Popular in

Mid Market
Small Business
Enterprise

Metadata Platform is popular in Computer Software, Marketing And Advertising, and Information Technology And Services and is widely used by Mid Market, Small Business, and Enterprise.

Metadata Platform Customer wins, Customer success stories, Case studies

How efficiently Does Metadata Platform manage your Advertisement?

Metadata helps businesses create and manage targeted advertisements on social media platforms. It allows for fast ad creation, personalized content, and automated optimization using machine learning. Metadata is limited in the ad formats and creativity it allows compared to native ad platforms.

"...Metadata allows me to use our advertising budget on the targeted account list, optimizing results and account engagements...." Peer review by Carlos T, Head of Demand Generation

Read Reviews

How efficiently Does Metadata Platform manage your Account Management?

Metadata Platform simplifies account management for B2B marketing by streamlining account-based marketing (ABM) efforts. It enables marketers to create and launch campaigns, enriching prospect data and targeting specific accounts. The platform is limited in its ability to consistently generate high-quality leads.

"...We've also been able to report against our account-based marketing initiatives in a way that resonates with marketing and sales leadership...." Demand Generation Platform Overview: Automate the Tedious

Read Reviews

How can Metadata Platform enhance your Generation Of New Leads process?

The Metadata Platform helps businesses find potential customers by identifying and targeting them through various advertising platforms. This platform uses data to understand the needs and preferences of potential customers. While the Metadata Platform is effective at generating leads, it may take some time for the platform to build a large enough audience to generate significant results.

"...Aside from the managed services and expertise that comes with the Metadata account management team, the platform is the best I've seen to target the right people at the right accounts, show your ads across a variety of platforms, experiment to find the right messaging, imagery, and CTA per audience and most importantly, to generate quality leads and drive real ROI...." Peer review by Katie S., Sr. Manager, Demand Generation

Read Reviews

How does Metadata Platform facilitate Campaign Management?

Metadata Platform Campaign Management helps marketers manage campaigns, track results, and optimize performance. It enables users to run campaigns based on various metrics, simplifying the campaign management and audience building process. The platform's requirement for a new campaign for each variation in campaign facet can lead to a higher number of campaigns to manage.

"..."Metadata has reduced the overhead of managing paid programs in both Facebook and LinkedIn simultaneously...." Demand Generation Platform Overview: Automate the Tedious

Read Reviews

Why is Metadata Platform the best choice for Lead Qualification?

The Metadata Platform enriches leads with firmographic information, improving data accuracy for sales and marketing teams. It allows marketers to create targeted lists based on buyer intent, user demographics, and firmographic data. This platform also offers audience-building features, lead enrichment, and AI-powered customer profiling capabilities. The platform's limitation is the need for improvement in campaign update flexibility.

"...Metadata can pull a massive audience list by firmographic characteristics like revenue amount, employee count, region, job function, seniority, and job title as well as NAIC & SIC codes...." Peer review by Guillaume, VP of Growth

Read Reviews

11 buyers and buying teams have used Cuspera to assess how well Metadata Platform solved their Account Based Marketing needs. Cuspera uses 1696 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Account Based Marketing needs.

Writer - Computer Software

Writer used Metadata Optimizer to lower their cost per MQL by 86%. They set hard targets for CPL and CPMQL, and the Optimizer adjusted campaigns automatically. Auto Pause Rules stopped underperformin...g campaigns, saving budget. Writer saw a 1,036% increase in lead volume and saved 3-5 hours daily. The platform helped Writer close a major enterprise customer and scale their marketing efforts.

Fingerprint - Computer Software

Spotlight helped Fingerprint fix messy ad data and see real results. Before, they used many tools and could not trust their data. With Spotlight, they tracked ads and engagement across LinkedIn and M...eta, all in Salesforce. They built a clear ABM flow and cleaned up their audiences. In three months, they found millions of dollars in new opportunities and saved hours on data work.

Nitrogen Wealth - Financial Services

Metadata helped Nitrogen Wealth improve their Google Search campaigns. The team used Metadata to automate campaign management, connect with Marketo and Salesforce, and run A/B tests. They switched to... Single Keyword Ad Groups and expanded their keyword strategy. Nitrogen Wealth saw a 14.45x return on triggered pipeline and tripled their sales accepted opportunities with the same budget. The integration gave them better insights and improved lead quality.

Docebo - Computer Software

Docebo used Metadata Spotlight to improve sales and marketing alignment. They needed better ways to find high-intent accounts and connect marketing with sales. Spotlight gave them strong filtering an...d a clear timeline of account activity. This helped Docebo create targeted audience segments and run more effective campaigns. The tool made workflows faster and gave real-time insights for better decisions.

Cacheflow - Computer Software

Cacheflow used MetaMatch Audiences to target and convert high-quality leads. They needed a better way to reach their ideal audience in the competitive SaaS space. MetaMatch let them segment audiences..., use detailed data, and run multi-channel campaigns. They closed their largest deal ever from a cold-targeting Facebook ad. MetaMatch improved lead quality and lowered cost-per-click. Cacheflow grew by closing bigger deals and making marketing more efficient.

LaunchDarkly - Computer Software

Metadata helped LaunchDarkly fix marketing data problems. LaunchDarkly had issues with UTM tagging, campaign testing, and marketing automation flow. They used Metadata's test lead feature and improve...d their quality checks. They worked closely with their Marketing Operations team and used analytics tools. As a result, LaunchDarkly tracked marketing dollars better and improved attribution accuracy. This helped them plan and optimize their marketing spend.

More Metadata Platform Customer Stories...

Tapping into the right tools

Frequently Asked Questions(FAQ)

for Metadata Platform

What is Metadata Platform?

Metadata Platform is an account-based marketing (ABM) automation solution designed to help businesses streamline processes for managing promotion strategies using targeted advertisements and email campaigns.

Metadata Platform comes with an artificial intelligence (AI)-based demand generation engine, which allows managers to improve digital content using A/B testing and data segmentation. It enables users to run marketing campaigns based on various metrics such as online clicks, target audience, promotional channels, collateral, and content type.

Features of Metadata include A/B testing, pipeline management, demand generation, analytics, target account identification, customer segmentation and more. It provides a MetaMatch module, which allows advertisers to build custom audiences on Facebook and LinkedIn using technographic and demographic data from the built-in database.

What is Metadata Platform used for?

Metadata Platform is a Account Based Marketing Software mainly used by its customers to Improve ROI and Scale Best Practices by Advertisement, Account Management and Generation Of New Leads .