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Metadata Platform: Use-Cases, Insights and Reviews | 2025 Cuspera

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(1696)

Metadata Platform | Account-Based Marketing Automation

AI Powered

Metadata Platform Overview

Metadata.io helps B2B marketers automate paid campaigns and spend more efficiently. Revenue is driven without manual marketing efforts.

Use Cases

Customers recommend Advertisement, Account Management, Generation Of New Leads, as the business use cases that they have been most satisfied with while using Metadata Platform.

Other use cases:

Campaign Management
Lead Qualification
Engaging And Following Up
Digital Marketing
Conversion Management
Lead Management
Segmentation And Targeting

See all use cases See less use cases

Business Priorities

Improve ROI and Scale Best Practices are the most popular business priorities that customers and associates have achieved using Metadata Platform.

Other priorities:

Build Brand Awareness
Improve Efficiency
Increase Sales & Revenue
Enter New Markets Internationally Or Locally
Acquire Customers
Improve Stakeholder Relations
Grow Market Share
Enhance Customer Relationships
Improve Digital And Social Presence
Launch New Products

See all business priorities See less business priorities

Metadata Platform Use-Cases and Business Priorities: Customer Satisfaction Data

Metadata Platform works with different mediums / channels such as Social Media. LinkedIn. and Facebook.

Metadata Platform's features include Personalization, Dashboard, Landing Page, etc. and Metadata Platform support capabilities include AI Powered, Chat Support, Phone Support, etc. also Metadata Platform analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Simplified ad testing as well as improved our campaign management on Linkedin...." Peer review by Dan G., President & Chief Search Artist

Metadata Platform, TaxDome, XiQ, VTS, RollWorks, etc., all belong to a category of solutions that help Account Based Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Metadata Platform

Top Industries

Computer Software
Marketing and Advertising
Information Technology and Services

Popular in

Mid Market
Small Business
Enterprise

Metadata Platform is popular in Computer Software, Marketing And Advertising, and Information Technology And Services and is widely used by Mid Market, Small Business, and Enterprise.

Comprehensive Insights on Metadata Platform Use Cases

What benefits does Metadata Platform offer for Advertisement?

Metadata helps businesses create and manage targeted advertisements on social media platforms. It allows for fast ad creation, personalized content, and automated optimization using machine learning. Metadata is limited in the ad formats and creativity it allows compared to native ad platforms.

"...Metadata enables advertisers to seamlessly manage paid acquisition and lead generation campaigns across both Linkedin & Facebook in a simple yet effective interface...." Peer review by Keene D., Growth Marketing Manager

What Are the key features of Metadata Platform for Account Management?

Metadata Platform simplifies account management for B2B marketing by streamlining account-based marketing (ABM) efforts. It enables marketers to create and launch campaigns, enriching prospect data and targeting specific accounts. The platform is limited in its ability to consistently generate high-quality leads.

"...From targeted ABM lists around industries, to broader lists based on firmographics and technology, there's a ton you can do...." Peer review by Joe H., Content Marketing Manager

What makes Metadata Platform ideal for Generation Of New Leads?

The Metadata Platform helps businesses find potential customers by identifying and targeting them through various advertising platforms. This platform uses data to understand the needs and preferences of potential customers. While the Metadata Platform is effective at generating leads, it may take some time for the platform to build a large enough audience to generate significant results.

"...Senior Demand Generation Lead, Vonage "Big shoutout to Malika and team for being an extension of our in-house Demand Gen team and for truly being much more than just a CSM...." On-Demand B2B & ABM Consultants

What makes Metadata Platform ideal for Campaign Management?

Metadata Platform Campaign Management helps marketers manage campaigns, track results, and optimize performance. It enables users to run campaigns based on various metrics, simplifying the campaign management and audience building process. The platform's requirement for a new campaign for each variation in campaign facet can lead to a higher number of campaigns to manage.

"...The best feature is the managed services to help with onboarding and managing the campaigns...." Peer review by Michael M., Senior Manager of Digital Marketing

What benefits does Metadata Platform offer for Lead Qualification?

The Metadata Platform enriches leads with firmographic information, improving data accuracy for sales and marketing teams. It allows marketers to create targeted lists based on buyer intent, user demographics, and firmographic data. This platform also offers audience-building features, lead enrichment, and AI-powered customer profiling capabilities. The platform's limitation is the need for improvement in campaign update flexibility.

"...Capitalizing on Marketing Automation Tools for Enriching Leads...." Metadata.io

51+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Metadata Platform solved their Account Based Marketing needs. Cuspera uses 1696 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Account Based Marketing needs.

Case Studies

COMPANY	INDUSTRY	CASE STUDIES
Automation Anywhere Information Technology and Services	Information Technology and Services	CASE STUDY Automation Anywhere Achieved A 6X Return On Ad Spend (Roas) And Increased Qualified Leads By 325% Read More
Gainsight	NA	Case Study Gainsight Increased Lead-To-Opportunity Conversion Rate By 192% Read More
Eightfold.ai	NA	Case Study Eightfold.ai Achieved A 95% Reduction In Time Spent On Candidate Data Entry. Read More

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Frequently Asked Questions(FAQ)

for Metadata Platform

What is Metadata Platform?

Metadata Platform is an account-based marketing (ABM) automation solution designed to help businesses streamline processes for managing promotion strategies using targeted advertisements and email campaigns.

Metadata Platform comes with an artificial intelligence (AI)-based demand generation engine, which allows managers to improve digital content using A/B testing and data segmentation. It enables users to run marketing campaigns based on various metrics such as online clicks, target audience, promotional channels, collateral, and content type.

Features of Metadata include A/B testing, pipeline management, demand generation, analytics, target account identification, customer segmentation and more. It provides a MetaMatch module, which allows advertisers to build custom audiences on Facebook and LinkedIn using technographic and demographic data from the built-in database.

What is Metadata Platform used for?

Metadata Platform is a Account Based Marketing Software mainly used by its customers to Improve ROI and Scale Best Practices by Advertisement, Account Management and Generation Of New Leads .

What are the top features of Metadata Platform?

Personalization, Dashboard and Landing page are some of the top features of Metadata Platform.

Who uses Metadata Platform?

Metadata Platform is used by Computer Software, Marketing And Advertising and Information Technology And Services among other industries.

What are Metadata Platform alternatives?

TaxDome, XiQ, VTS and RollWorks are popular alternatives for Metadata Platform.

Where is Metadata Platform located?

Metadata Platform is headquartered at 880 Harrison St, #3C, San Francisco, California 94102, US.

lightning

Peers used Metadata Platform for advertisement and account management

Metadata Platform Competitors

More Metadata Platform Alternatives...

Metadata Platform Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.64/5 ★ Read Reviews (46)
Analytics	4.66/5 ★ Read Reviews (53)
Custom Reports	3.21/5 ★ Read Reviews (145)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.64/5 ★ Read Reviews (46)
Analytics	4.66/5 ★ Read Reviews (53)
Custom Reports	3.21/5 ★ Read Reviews (145)

Metadata Platform Integrations

Metadata Platform integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

4.17/5 ★

Read Reviews (59)

Data Import

3.05/5 ★

Read Reviews (129)

Folloze Platform

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

PartnerStack

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Metadata Platform

Overall Risk Meter

Low Medium High

Top Failure Risks for Metadata Platform

Metadata, Inc News

Compliance Automation Pays Off for Metadata.io - Dark Reading

Metadata.io benefits from using compliance automation, improving security and efficiency.

12/09/2024 - source

Metadata, Inc Feeds

Weâ€™ve Improved Our Audience Match Rates

Metadata.io has improved audience match rates and offers various products for automating paid campaigns and optimizing customer engagement.

29/08/2024 - source

Transforming Google Search Ads Performance: Leveraging Metadata for Optimization and Efficiency

Introduction to Metadata and Google Ads Managing Google Ads can be both exhilarating and frustrating. Many

The post Transforming Google Search Ads Performance: Leveraging Metadata for Optimization and Efficiency appeared first on metadata.io.

28/05/2024 - source

Look Beyond the MQL: 3 Steps to Introduce Revenue Marketing to Your Company

The demand generation tactics of yesteryear are no longer enough, especially if youâ€™re strapped for resources

The post Look Beyond the MQL: 3 Steps to Introduce Revenue Marketing to Your Company appeared first on metadata.io.

13/02/2024 - source

Metadata, Inc Profile

Company Name

Metadata, Inc

Company Website

https://metadata.io/

HQ Location

880 Harrison St, #3C, San Francisco, California 94102, US

Employees

11-50

Social

Financials

IPO