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Metadata Platform: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: Metadata Platform
Brand: Metadata Platform
Rating: 4.52 (1696 reviews)

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(1696)

Metadata Platform | Account-Based Marketing Automation

AI Powered

Metadata Platform Overview

Metadata transforms ad spending into measurable pipeline outcomes. It empowers demand generation marketers to optimize their campaigns by leveraging data-driven insights for Account Based Marketing (ABM). The platform enables precise targeting across social media channels, ensuring that each dollar spent contributes to pipeline growth. Metadata's smart features allow marketers to experiment with campaigns, enhancing their efficiency and effectiveness. Users can strategically manage their marketing efforts, turning potential chaos into streamlined actions. This approach not only maximizes return on investment but also provides a competitive edge in navigating ad tech trends.

Use Cases

Customers recommend Advertisement, Account Management, Generation Of New Leads, as the business use cases that they have been most satisfied with while using Metadata Platform.

Other use cases:

Campaign Management
Lead Qualification
Engaging And Following Up
Digital Marketing
Conversion Management
Lead Management
Segmentation And Targeting

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Business Priorities

Improve ROI and Scale Best Practices are the most popular business priorities that customers and associates have achieved using Metadata Platform.

Other priorities:

Build Brand Awareness
Improve Efficiency
Increase Sales & Revenue
Enter New Markets Internationally Or Locally
Acquire Customers
Improve Stakeholder Relations
Grow Market Share
Enhance Customer Relationships
Improve Digital And Social Presence
Launch New Products

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Metadata Platform Use-Cases and Business Priorities: Customer Satisfaction Data

Metadata Platform works with different mediums / channels such as Social Media. LinkedIn. and Facebook.

Metadata Platform's features include Personalization, Dashboard, Landing Page, etc. and Metadata Platform support capabilities include AI Powered, Chat Support, Phone Support, etc. also Metadata Platform analytics capabilities include Analytics, and Custom Reports.

Reviews

"...It leverages your existing technology investments (LinkedIn Ads, Outreach.io, Marketo, Salesforce, etc.) to deploy and optimize your campaigns at unbelievable scale...." Peer review

Metadata Platform, TaxDome, XiQ, VTS, RollWorks, etc., all belong to a category of solutions that help Account Based Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Metadata.io helps B2B marketers automate paid campaigns and spend more efficiently. Revenue is driven without manual marketing efforts.

Popular Business Setting

for Metadata Platform

Top Industries

Computer Software
Marketing and Advertising
Information Technology and Services

Popular in

Mid Market
Small Business
Enterprise

Metadata Platform is popular in Computer Software, Marketing And Advertising, and Information Technology And Services and is widely used by Mid Market, Small Business, and Enterprise.

Comprehensive Insights on Metadata Platform Use Cases

What benefits does Metadata Platform offer for Advertisement?

Metadata helps businesses create and manage targeted advertisements on social media platforms. It allows for fast ad creation, personalized content, and automated optimization using machine learning. Metadata is limited in the ad formats and creativity it allows compared to native ad platforms.

"...Metadata allows me to use our advertising budget on the targeted account list, optimizing results and account engagements...." Peer review by Carlos T, Head of Demand Generation

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How can Metadata Platform optimize your Account Management Workflow?

Metadata Platform simplifies account management for B2B marketing by streamlining account-based marketing (ABM) efforts. It enables marketers to create and launch campaigns, enriching prospect data and targeting specific accounts. The platform is limited in its ability to consistently generate high-quality leads.

"...The out-of-the-box dashboard/reporting functionality has been great, especially compared to other ABM platforms out there...." Peer review by Mark H., Director, Demand Generation

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What solutions does Metadata Platform provide for Generation Of New Leads?

The Metadata Platform helps businesses find potential customers by identifying and targeting them through various advertising platforms. This platform uses data to understand the needs and preferences of potential customers. While the Metadata Platform is effective at generating leads, it may take some time for the platform to build a large enough audience to generate significant results.

"...They also wanted to open up Facebook as a channel to generate leads that would convert to revenue...." Case Study Sendoso

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How can Metadata Platform optimize your Campaign Management Workflow?

Metadata Platform Campaign Management helps marketers manage campaigns, track results, and optimize performance. It enables users to run campaigns based on various metrics, simplifying the campaign management and audience building process. The platform's requirement for a new campaign for each variation in campaign facet can lead to a higher number of campaigns to manage.

"...Simplified ad testing as well as improved our campaign management on Linkedin...." Peer review by Dan G., President & Chief Search Artist

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What solutions does Metadata Platform provide for Lead Qualification?

The Metadata Platform enriches leads with firmographic information, improving data accuracy for sales and marketing teams. It allows marketers to create targeted lists based on buyer intent, user demographics, and firmographic data. This platform also offers audience-building features, lead enrichment, and AI-powered customer profiling capabilities. The platform's limitation is the need for improvement in campaign update flexibility.

"...Better targeting across every channel, enriching leads, launching paid campaigns 10X faster, measuring experiments throughout the funnel, attribution for channels, and much more!..." Peer review by Marcel S., Head of Marketing

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51+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Metadata Platform solved their Account Based Marketing needs. Cuspera uses 1696 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Account Based Marketing needs.

Case Studies

Computer Software

CASE STUDY Monte Carlo

Monte Carlo used Metadata to automate and optimize their paid campaigns. They faced challenges with LinkedIn’s targeting and manual campaign management. Metadata helped them create custom audiences, ...test ad variations, and automate budget allocation. As a result, Monte Carlo created $6.1M in pipeline, automated 621 hours of work, and achieved a 14.5X return on investment. Their digital marketing manager spent 3x less time on campaign tasks.

Computer Software

CASE STUDY Zingtree

Zingtree used MetaMatch from Metadata to improve their paid social targeting. Their marketing team struggled to reach the right people using native ad tools on Facebook, Instagram, and LinkedIn. With... MetaMatch, they built custom audiences using technographic and intent data. This helped them target companies using specific technologies and support their sales team. Within 30 days, they sourced a closed-won deal from paid social campaigns.

Computer Software

CASE STUDY Webex Events (formerly Socio)

Metadata helped Webex Events increase their pipeline by 60% while using 73% less budget in just three months. Webex Events faced budget cuts and needed to rethink their paid social strategy. They use...d Metadata to run campaign experiments with educational and product videos. The two-person team automated campaign optimization and budget allocation. As a result, they created 53 opportunities and lowered their cost-per-opportunity by 44%.

Computer Software

CASE STUDY GoodTime

Metadata helped GoodTime increase pipeline volume from search by 50% using single keyword ad groups. GoodTime faced high costs and wanted to drive more pipeline from high-intent search traffic. They ...used Metadata to test keywords, update ads, and focus on high-converting terms. This led to a 13.4% reduction in spend, a 50% increase in pipeline, a 42% lower cost per opportunity, and 320% more dollars in pipeline.

Computer Software

CASE STUDY Gainsight

Metadata helped Gainsight automate and segment their paid media campaigns. Gainsight needed to promote different products to unique personas at mid-market and enterprise companies. Using Metadata, th...ey segmented campaigns by geography, market, and product, and tested audiences and creatives at scale. This automation saved 437 hours of work and created $4.8M in pipeline. Gainsight achieved a 10.4X return on investment with Metadata.

Computer Software

CASE STUDY Qualified

Qualified used Metadata to activate their intent data and target in-market accounts with ads on Facebook and LinkedIn. Before Metadata, they struggled to get their audiences to take action and saw mi...smatched data from their intent provider. With Metadata, they built custom audiences, improved ad spend efficiency, and tracked surging accounts for sales outreach. This approach automated 703 hours of work and influenced $6.9M in pipeline. Over 2,000 surging target accounts were reached.

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Frequently Asked Questions(FAQ)

for Metadata Platform

What is Metadata Platform?

Metadata Platform is an account-based marketing (ABM) automation solution designed to help businesses streamline processes for managing promotion strategies using targeted advertisements and email campaigns.

Metadata Platform comes with an artificial intelligence (AI)-based demand generation engine, which allows managers to improve digital content using A/B testing and data segmentation. It enables users to run marketing campaigns based on various metrics such as online clicks, target audience, promotional channels, collateral, and content type.

Features of Metadata include A/B testing, pipeline management, demand generation, analytics, target account identification, customer segmentation and more. It provides a MetaMatch module, which allows advertisers to build custom audiences on Facebook and LinkedIn using technographic and demographic data from the built-in database.

What is Metadata Platform used for?

Metadata Platform is a Account Based Marketing Software mainly used by its customers to Improve ROI and Scale Best Practices by Advertisement, Account Management and Generation Of New Leads .