Metadata Platform Overview

Metadata Platform is an account-based marketing (ABM) automation solution designed to help businesses streamline processes for managing promotion strategies using targeted advertisements and email campaigns.

Metadata Platform comes with an artificial intelligence (AI)-based demand generation engine, which allows managers to improve digital content using A/B testing and data segmentation. It enables users to run marketing campaigns based on various metrics such as online clicks, target audience, promotional channels, collateral, and content type.

Features of Metadata include A/B testing, pipeline management, demand generation, analytics, target account identification, customer segmentation and more. It provides a MetaMatch module, which allows advertisers to build custom audiences on Facebook and LinkedIn using technographic and demographic data from the built-in database.

Cuspera Reviews

11 buyers and buying teams have used Cuspera to assess how well Metadata Platform solved their Account Based Marketing needs. Cuspera uses 1696 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Account Based Marketing needs.

Business Priorities

Improve ROI and Scale Best Practices are the most popular business priorities peers achieved using Metadata Platform.

Other priorities:

  • Build Brand Awareness
  • Improve Efficiency
  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Acquire Customers
  • Improve Stakeholder Relations
  • Grow Market Share
  • Enhance Customer Relationships
  • Improve Digital And Social Presence
  • Launch New Products
See all business priorities See less business priorities

Use Cases

Peers recommend Advertisement , Account Management , Generation Of New Leads , as the business use cases that they have been most satisfied while using Metadata Platform.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Advertisement with Social Media, LinkedIn and Facebook

4.52/5

Read Reviews (222)

"...Ability to serve relevant ads / offers to a highly targeted Account Based Marketing (ABM) audience...." Peer review by Mary G, Co-founder and Principal, Marketing and Advertising
Account Management with Social Media

4.95/5

Read Reviews (178)

"...I funnel my intent data, ABM accounts, and broader audiences into different campaigns in Metadata. 3)...." Peer review by Guillaume, VP of Growth
Generation Of New Leads with Social Media

4.93/5

Read Reviews (71)

"...The Metadata process has allowed us to focus on more value-added activities without having to worry about manually managing budgets, optimizing ads, and creating campaigns that generate qualified leads...." Peer review by Kim Loughead, Vice President of Marketing, Knowi
PEER EXPERIENCES
Advertisement with Social Media, LinkedIn and Facebook

4.52/5

Read Reviews (222)

"...Ability to serve relevant ads / offers to a highly targeted Account Based Marketing (ABM) audience...." Peer review by Mary G, Co-founder and Principal, Marketing and Advertising
Account Management with Social Media

4.95/5

Read Reviews (178)

"...I funnel my intent data, ABM accounts, and broader audiences into different campaigns in Metadata. 3)...." Peer review by Guillaume, VP of Growth
Generation Of New Leads with Social Media

4.93/5

Read Reviews (71)

"...The Metadata process has allowed us to focus on more value-added activities without having to worry about manually managing budgets, optimizing ads, and creating campaigns that generate qualified leads...." Peer review by Kim Loughead, Vice President of Marketing, Knowi

51+ more Business Use Cases

Our AI advisor, Wyz, harnessed 1696 insights from peers and experts to help you assess how these Metadata Platform use cases fit your Account Based Marketing needs.

Case Studies

COMPANY CASE STUDIES
Case Study Distil Networks

How Distil Networks Improved Cost-Per-Lead and Conversion Rates

Read More
Case Study ReFuel4

How ReFuel4 Increased Qualified Leads by > 50% in 4 Months

Read More
Case Study Skedulo

How Skedulo Increased Lead Conversion Rates and Target Account Penetration

Read More

Popular Business Setting

for Metadata Platform

Top Industries

  • Computer Software
  • Marketing and Advertising
  • Information Technology and Services

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Peers used Metadata Platform to Improve ROI and Scale best practices

Peer and Expert Opinion on Features

for Metadata Platform

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

4.19/5

Read Reviews (37)
Dashboard

3.39/5

Read Reviews (25)
Landing page

4.12/5

Read Reviews (7)
SEM

3.97/5

Read Reviews (6)
FEATURES RATINGS AND REVIEWS
Personalization

4.19/5

Read Reviews (37)
Dashboard

3.39/5

Read Reviews (25)
Landing page

4.12/5

Read Reviews (7)
SEM

3.97/5

Read Reviews (6)

IT and Other Capabilities

for Metadata Platform

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

4.17/5

Read Reviews (59)
Data Import

3.05/5

Read Reviews (129)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Export

4.17/5

Read Reviews (59)
Data Import

3.05/5

Read Reviews (129)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.12/5

Read Reviews (7)
Phone Support

4.12/5

Read Reviews (7)
24/7 Support

4.09/5

Read Reviews (142)
Email Support

3.98/5

Read Reviews (12)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.12/5

Read Reviews (7)
Phone Support

4.12/5

Read Reviews (7)
24/7 Support

4.09/5

Read Reviews (142)
Email Support

3.98/5

Read Reviews (12)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.64/5

Read Reviews (46)
Analytics

4.66/5

Read Reviews (53)
Custom Reports

3.21/5

Read Reviews (145)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.64/5

Read Reviews (46)
Analytics

4.66/5

Read Reviews (53)
Custom Reports

3.21/5

Read Reviews (145)

Software Failure Risk Guidance

?

for Metadata Platform

Overall Risk Meter

Low Medium High

Top Failure Risks for Metadata Platform

Vendor Profile Details

Company Name

Metadata

Company Website

https://metadata.io/

HQ Location

880 Harrison St, #3C, San Francisco, California 94102, US

Employees

11-50

Social

Financials

Seed