Overview: Metadata Platform and AdRoll ABM (formerly RollWorks) as Account Based Marketing Category solutions.

Metadata Platform and RollWorks are both prominent solutions within the Account Based Marketing (ABM) landscape, geared towards enhancing marketing strategies and boosting organizational growth. Metadata Platform excels in advertisement and account management, ideal for enterprises aiming to increase brand presence and operational efficiency. Conversely, RollWorks shines in engagement and account management, facilitating improved ROI and revenue growth, making it suitable for industries like telecommunications and software. Both products offer robust analytics and AI features, though their user base and industry focus differ notably.

Metadata Platform: Metadata.io helps B2B marketers automate paid campaigns and spend more efficiently. Revenue is driven without manual marketing efforts.

AdRoll ABM (formerly RollWorks): RollWorks offers an ABM platform delivering over 5X the ROI of other solutions. The B2B tool effectively supports account-based marketing.

Metadata Platform and AdRoll ABM (formerly RollWorks): Best Use cases based on the customer satisfaction data

Customer Stories

Computer Software
Qualified used Metadata to activate their intent data and target in-market accounts with ads on Facebook and LinkedIn. Before Metadata, they struggled to get their audiences to take action and saw mismatched data from their intent provider. With Metadata, they built custom audiences, improved ad spend efficiency, and tracked surging accounts for sales outreach. This approach automated 703 hours of work and influenced $6.9M in pipeline. Over 2,000 surging target accounts were reached.
Metadata Platform
RollWorks helped Highspot improve their account-based marketing. Highspot used RollWorks to target and engage top enterprise accounts. The integration with Salesforce gave Highspot clear data and actionable insights. Marketing engagement with key accounts rose from 42% to 52%. About 40% of net new closed ARR in 2023 was influenced by RollWorks. Highspot saw a big boost in sales productivity and pipeline growth.
AdRoll ABM (formerly RollWorks)
Financial Services
Metadata helped Nitrogen Wealth improve their Google Search campaigns. The team used Metadata to automate campaign management, connect with Marketo and Salesforce, and run A/B tests. They switched to Single Keyword Ad Groups and expanded their keyword strategy. Nitrogen Wealth saw a 14.45x return on triggered pipeline and tripled their sales accepted opportunities with the same budget. The integration gave them better insights and improved lead quality.
Metadata Platform
RollWorks helped Alveo improve their account-based marketing. Alveo used RollWorks for precision targeting and intent data. They reached the right accounts with relevant content. HubSpot and RollWorks worked together for better sales and marketing alignment. Alveo saw more leads, better engagement, and a fuller sales pipeline. Their marketing became more efficient and targeted.
AdRoll ABM (formerly RollWorks)
Computer & Network Security
Metadata helped BigID run over 300 campaign experiments. BigID wanted more control over their paid campaigns and needed to prove marketing value to leadership. They used Metadata to automate campaign setup, integrate with Hubspot and Salesforce, and experiment with LinkedIn ads. This saved 632 hours of manual work. The team increased conversions and enriched leads for sales. Metadata made it easy for BigID to test new content and audiences.
Metadata Platform
RollWorks helped Obsidian Security shift to account-based marketing (ABM) for faster deal velocity. The team targeted companies using multiple SaaS apps, focusing on Workday security. They used RollWorks to identify key decision makers and refine their ideal customer profile. Obsidian Security closed millions in revenue in 7 months. They saw more six-figure ARR deals close within 90 days and 90% of target accounts showed intent.
AdRoll ABM (formerly RollWorks)
Information Technology and Services
No case study for Metadata Platform
RollWorks helped Rural Sourcing boost new website prospects by 30-40%. The marketing team needed more high-quality leads to support fast growth. They used RollWorks for account-based marketing and targeted digital ads. The team built campaigns for different industries and roles. Sales and marketing now work together better. RollWorks brought more warm leads to the website.
AdRoll ABM (formerly RollWorks)
Education
No case study for Metadata Platform
RollWorks helped Acadeum, a course-sharing platform for colleges, grow website traffic by 25% each quarter. Acadeum needed to reach a niche audience and struggled with small target groups using their existing tools. RollWorks integrated with HubSpot and used AI-powered ABM advertising to identify and target in-market buyers. The platform improved lead quality and reporting accuracy. Acadeum launched campaigns quickly and saw more effective sales conversations and better engagement.
AdRoll ABM (formerly RollWorks)

Integrations

Category Metadata Platform AdRoll ABM (formerly RollWorks)
CRM
0
7 Pipedrive Close CRM Salesflare Insightly CRM Copper Salesmate Sales CRM Dubsado CRM
Marketing Automation
0
4 ActiveCampaign HubSpot Klaviyo Sharpspring
Account Based Marketing
1 Folloze Platform
1 Folloze Platform
Content Marketing
0
2 React & Share Bitly
Other Demand Generation
0
2 Typeform Formsite

Key Capabilities Supported

Metadata Platform focuses on advertisement and account management, catering to comprehensive campaign management and lead qualification needs. read more →

RollWorks emphasizes engagement and account management, excelling in identifying and following up with target customers. read more →

Business Goals

Metadata Platform helps improve ROI and build brand awareness, aiming to expand its users' market presence. read more →

RollWorks enhances ROI, acquiring customers while increasing sales and revenue, aligning with its users' growth objectives. read more →

Core Features

Metadata Platform offers standout features like custom reports, data import, and ease of integration, supporting various analytics needs. read more →

RollWorks provides analytics, AI-powered insights, and extensive custom reports, ensuring effective data-driven marketing strategies. read more →

Vendor Support

Metadata Platform provides 24/7 support, chat, phone, and email options, meeting diverse customer support preferences. read more →

RollWorks offers 24/7 support, although with fewer email and phone options, catering to more independent users. read more →

Segments and Industries

Metadata Platform is predominantly used by enterprise and tech firms, ideal for larger marketing and advertising needs. read more →

RollWorks is favored in computer software, internet, and telecommunications industries, suiting diverse large-scale requirements. read more →

Operational Alignment

Metadata Platform fits well into enterprise-level workflows, designed for complex digital marketing environments. read more →

RollWorks is suitable for organizations focusing on growth and customer engagement in fast-paced markets. read more →

lightning

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High
Low Medium High

Compliance Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Integration Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

IT and Other Capabilities

  • Low
  • Medium
  • High

Most deployed common Use Cases for Metadata Platform and AdRoll ABM (formerly RollWorks)

How does Metadata Platform and AdRoll ABM (formerly RollWorks) facilitate Account Management?

What benefits does Metadata Platform and AdRoll ABM (formerly RollWorks) offer for Generation Of New Leads?

How can Metadata Platform and AdRoll ABM (formerly RollWorks) optimize your Campaign Management Workflow?

Metadata Platform in Action: Unique Use Cases

How efficiently Does Metadata Platform manage your Lead Qualification?

AdRoll ABM (formerly RollWorks) in Action: Unique Use Cases

What solutions does AdRoll ABM (formerly RollWorks) provide for Engagement Management?

News

Latest Metadata Platform News

Compliance Automation Pays Off for Metadata.io - Dark Reading

Metadata.io benefits from using compliance automation, improving security and efficiency.

12/09/2024 - source

Latest AdRoll ABM (formerly RollWorks) News

NextRoll promotes Indian American Vibhor Kapoor as CEO - The American Bazaar

NextRoll has appointed Vibhor Kapoor as CEO, succeeding Roli Saxena, who will become executive chair and chief strategy officer. Kapoor, with a strong background in marketing and leadership roles at NextRoll, aims to drive operational focus and long-term growth amid shifts in the digital advertising market. The transition underscores NextRoll's commitment to innovation and strategic execution.

03/02/2026 - source

Business Setting

Metadata Platform

AdRoll ABM (formerly RollWorks)