Leandata vs. AdRoll ABM (formerly RollWorks): Comparing Best Account Based Marketing Solutions 2026

Overview: Leandata and AdRoll ABM (formerly RollWorks) as Account Based Marketing Category solutions.

In the Account-Based Marketing landscape, Leandata and RollWorks offer tailored solutions for distinct business needs. Leandata excels with a strong focus on lead and workflow management, suited for enterprise-scale software and IT industries needing comprehensive support. RollWorks thrives in engagement and account management, perfect for expanding reach in digital and customer-focused fields. Businesses can select Leandata for structured operations and RollWorks for dynamic campaign management based on their strategic marketing goals.

Leandata: LeanData helps companies enhance the buyer experience and speed up revenue generation. Operational alignment is increased to accelerate growth.

AdRoll ABM (formerly RollWorks): RollWorks offers an ABM platform delivering over 5X the ROI of other solutions. The B2B tool effectively supports account-based marketing.

Leandata AdRoll ABM (formerly RollWorks)
Key Capabilities Supported Leandata focuses on lead routing, workflow, and account management. It helps teams efficiently manage leads and streamline marketing workflows. → RollWorks specializes in account management and engagement along with advertisement and digital marketing. It enables effective customer targeting and follow-up. →
Business Goals Leandata supports goals of increasing sales and improving ROI. It assists businesses in scaling best practices and entering new markets. → RollWorks helps improve ROI and build brand awareness. It is centered on acquiring customers and growing market share. →
Core Features Leandata offers strong analytics, custom reports, and data integration. This suits firms needing data export/import and ease of migration. → RollWorks provides analytics and AI-powered tools alongside integration and custom reports, appealing to demands for robust security and privacy. →
Vendor Support Leandata offers 24/7, phone, email, and chat support. Its varied support suits complex operations in tech-sensitive industries. → RollWorks provides 24/7 support mainly via chat and email. It caters to needs for immediate support in digital marketing environments. →
Segments and Industries Leandata is popular with large enterprises in computer software and IT services. Its fit is evident in consumer goods and internet sectors. → RollWorks serves large enterprises to small businesses in software and telecom, appealing to financial services with its variety. →
Operational Alignment Leandata integrates into workflows for enterprise-level companies, optimizing complex lead management. → RollWorks suits businesses focused on dynamic digital campaigns, blending well with agile marketing teams. →
lightning

Applying your context and needs changes the comparison

Leandata and AdRoll ABM (formerly RollWorks): Best activities based on customer satisfaction

Most deployed common Activities for Leandata and AdRoll ABM (formerly RollWorks)

How can Leandata and AdRoll ABM (formerly RollWorks) optimize your Account Management Workflow?
Leandata and Rollworks both support Account-Based Marketing (ABM). Leandata focuses on automating lead to account matching and routing leads to the appropriate sales representative. Rollworks emphasizes personalized display advertising and brand awareness within target accounts. Leandata offers comprehensive lead management features, while Rollworks focuses primarily on display advertising. However, the limitations of these tools are not mentioned in the provided comments.
"...The ABM piece in particular has really helped us to align to sales 2019 goals...." Peer review by Administrator
"...We're using RollWorks to support our ABM and customer focused campaigns...." Peer review by Megan Kratzman, Director of Lifecycle Marketing, FullContact Inc.
What makes Leandata and AdRoll ABM (formerly RollWorks) ideal for Engagement Management?
Leandata and Rollworks both assist in engagement management. Leandata focuses on automating lead routing and account matching, enabling complex workflows and sales follow-up strategies. Rollworks emphasizes automated engagement through personalized outreach, advertising campaigns, and email cadences. Leandata excels in managing complex sales processes, while Rollworks is better suited for large-scale prospecting and automated engagement. However, Rollworks requires a contract for usage, limiting its trial ability.
"...The other problem this solves for us is that it allows us to get a clearer view of marketing engagement at an account level...." Peer review by Director in Marketing
"...It makes it super easy to find leads and then engage them...." Peer review by Bob Q., Consumer Services

Leandata in Action: Unique Activities

What benefits does Leandata offer for Lead Routing?
The software facilitates the allocation of incoming leads to appropriate accounts based on factors such as location, device type, account status, and marketing engagement. The tool offers a customizable, granular system for managing and distributing leads within a Salesforce environment. While the system provides comprehensive routing capabilities, editing routing rules requires assistance from the customer support team.
"...Standard Salesforce lead routing was not an option because it just doesn t work very well...." Peer review by Dhiraj Singh, Inside Sales and Operations Manager, MemSQL
How can Leandata enhance your Lead Management process?
LeanData streamlines B2B sales processes by automating lead management tasks. The system routes leads to the appropriate accounts and sales representatives based on various criteria, including geography and territory mapping. The system's ability to provide instant MQL alerts to the right representatives is limited.
"...It has saved us many hours of searching for accounts while we convert MQLs...." Peer review by Laura M
What Are the key features of Leandata for Workflow Management?
The system streamlines complex lead routing workflows. It allows users to create and manage these workflows without coding, using a visual interface. While the system is fast, certain types of routing may require additional workflows built within the Salesforce platform.
"...Workflow chart based algorithm - no coding needed...." Peer review by Peibei W., Senior Sales Operations Specialist, Computer Software

AdRoll ABM (formerly RollWorks) in Action: Unique Activities

What solutions does AdRoll ABM (formerly RollWorks) provide for Generation Of New Leads?
Growlabs is a sales automation system that combines lead generation with automation to help businesses find new leads and improve sales outcomes. It identifies new leads in target accounts, provides highly pertinent ads, and generates leads in real time. However, the software is expensive.
"...Instant lead generation...." Peer review by Joyce W., Internet
How can AdRoll ABM (formerly RollWorks) enhance your Campaign Management process?
RollWorks facilitates the creation and execution of Account Based Marketing display campaigns. nThe platform offers campaign analytics to track performance metrics such as spend, reach, impressions, and clicks. nRollWorks enhances collaboration through integrated reporting in Salesforce.
"...Growlabs is one of the best tool we've used to find new contacts for our marketing campaigns...." Peer review by Rose A, Marketing Specialist, Education

IT and Other Capabilities

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Business Setting

Leandata AdRoll ABM (formerly RollWorks)
Peer score 4.6 4.6
Peer insights 1874 2413
Top industries
Computer Software 40.0%
Internet 19.0%
Information Technology And Services 17.0%
Computer Software 42.0%
Internet 21.0%
Telecommunications 21.0%
SMB and Mid-Market 71.0% 89.0%
Enterprise 29.0% 11.0%
Pricing Leandata

News

Latest Leandata news

LeanData Speeds AI Transformation With Major Product Release for its GTM Platform

LeanData has launched a major update to its GTM platform, enhancing AI capabilities for operations teams. The release includes the LeanData AI Assistant for natural-language routing flow management and the AI Inference Node for advanced decision-making. New integrations with Outreach and Salesloft streamline sales engagement, while BookIt for Tradeshows improves event scheduling. The 9.x release is now available to all customers.

16/09/2026 - source

Latest AdRoll ABM (formerly RollWorks) news

NextRoll Names Jay Webster Chief Technology Officer as AdRoll Builds for the Next Era of Marketing Discovery

NextRoll has appointed Jay Webster as Chief Technology Officer to lead engineering efforts for AdRoll's AI-driven marketing platform. Webster, with extensive experience in martech and e-commerce, will focus on advancing the platform's AI capabilities and cross-channel performance. This move aligns with AdRoll's strategy to adapt to the evolving digital marketing landscape.

04/05/2026 - source