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AdRoll ABM (formerly RollWorks): Use-Cases, Insights and Reviews | 2025 Cuspera

4.57 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(2413)

Purpose-built for B2B teams with omnichannel strategies

AI Powered

App Partner

AdRoll ABM (formerly RollWorks) Overview

RollWorks offers an ABM platform delivering over 5X the ROI of other solutions. The B2B tool effectively supports account-based marketing.

Use Cases

Customers recommend Account Management, Engagement Management, Advertisement, as the business use cases that they have been most satisfied with while using AdRoll ABM (formerly RollWorks).

Other use cases:

Generation Of New Leads
Campaign Management
Digital Marketing
Identify Target Customers
Segmentation And Targeting
Lead Engagement
Lead Qualification

See all use cases See less use cases

Business Priorities

Improve ROI and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using AdRoll ABM (formerly RollWorks).

Other priorities:

Acquire Customers
Enhance Customer Relationships
Grow Market Share
Build Brand Awareness
Enter New Markets Internationally Or Locally
Scale Best Practices
Shorten Ramp Up Time
Improve Stakeholder Relations
Improve Efficiency
Launch New Products
Improve Digital And Social Presence

See all business priorities See less business priorities

AdRoll ABM (formerly RollWorks) Use-Cases and Business Priorities: Customer Satisfaction Data

AdRoll ABM (formerly RollWorks) works with different mediums / channels such as Website.

AdRoll ABM (formerly RollWorks)'s features include Personalization, Templates, SEM, etc. and AdRoll ABM (formerly RollWorks) support capabilities include AI Powered, 24/7 Support, Chat Support, etc. also AdRoll ABM (formerly RollWorks) analytics capabilities include Analytics, and Custom Reports.

Reviews

"RollWorks and HubSpot were two critical tools that helped us quickly turn around a strategic program that in the end has great reach." - Staisey Divorski

AdRoll ABM (formerly RollWorks), TaxDome, XiQ, VTS, Leandata, etc., all belong to a category of solutions that help Account Based Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for AdRoll ABM (formerly RollWorks)

Top Industries

Computer Software
Internet
Telecommunications

Popular in

Small Business
Mid Market
Enterprise

AdRoll ABM (formerly RollWorks) is popular in Computer Software, Internet, and Telecommunications and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on AdRoll ABM (formerly RollWorks) Use Cases

How can AdRoll ABM (formerly RollWorks) enhance your Account Management process?

RollWorks is a user-friendly platform that enables Account Based Marketing (ABM) campaigns through display advertising, providing precision targeting and hyper-focused marketing efforts. It is an effective tool for boosting return on investment (ROI) and reducing cost per click (CPC). However, despite its benefits, RollWorks may not always achieve the same level of success as other ABM platforms.

"...RollWorks is a user-friendly DSP specializing in running Account Based Marketing display campaigns...." Peer review by Agency

How can AdRoll ABM (formerly RollWorks) enhance your Engagement Management process?

The Engagement Management capabilities include automated email campaigns, follow-up processes, and lead nurturing, enabling users to target and engage accounts effectively. The platform allows for the creation of personalized outreach campaigns and leverages intent data to enhance engagement. Users have limited ability to access real-time reporting data directly.

"...How Personify saw 8.5X ROI on sourced revenue with their ABM program See how Personify saw a 39x lift in engaged site visitors..." Case Study Transpay

How can AdRoll ABM (formerly RollWorks) enhance your Advertisement process?

Rollworks enables businesses to target specific accounts with personalized advertising campaigns. The software leverages CRM and marketing automation integration to deliver highly relevant ads based on real-time data, ensuring the ads reach the right audience. Rollworks can be limited by occasional errors when editing campaigns.

"...RollWorks is a great tool we use to supplement our display advertising (the other main platform we use for display is Google)...." Peer review by Administrator

How efficiently Does AdRoll ABM (formerly RollWorks) manage your Generation Of New Leads?

Growlabs is a sales automation system that combines lead generation with automation to help businesses find new leads and improve sales outcomes. It identifies new leads in target accounts, provides highly pertinent ads, and generates leads in real time. However, the software is expensive.

"...We liked the leads we have generated from Growlabs...." Peer review by Tim O., Consumer Electronics

What benefits does AdRoll ABM (formerly RollWorks) offer for Campaign Management?

11 buyers and buying teams have used Cuspera to assess how well AdRoll ABM (formerly RollWorks) solved their Account Based Marketing needs. Cuspera uses 2413 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Account Based Marketing needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Staisey Divorski VP Marketing ENPLUG	RollWorks and HubSpot were two critical tools that helped us quickly turn around a strategic program that in the end has great reach. Testimonial By Staisey Divorski

CUSTOMERS	TESTIMONIALS
Staisey Divorski VP Marketing ENPLUG	RollWorks and HubSpot were two critical tools that helped us quickly turn around a strategic program that in the end has great reach. Testimonial By Staisey Divorski

Case Studies

Computer Software

CASE STUDY Neon One

RollWorks helped Neon One move beyond Google Ads for lead generation. Neon One wanted better targeting and more visibility for their display ads. With RollWorks and Salesforce, they built dashboards ...to help sales focus on the best accounts. The team can now track ad impact and prove value quickly. RollWorks made their ad spend more efficient and improved sales and marketing teamwork.

Read more →

Information Technology and Services

CASE STUDY LeapPoint

RollWorks helped LeapPoint improve their account-based marketing. LeapPoint used RollWorks to target the right accounts with smart data tools and real-time insights. They saw ad influence on 50% of a...ll opportunities in eight months. Opportunities influenced by ads had a 12% higher win rate. Average revenue for influenced opportunities grew by 167%. LeapPoint also saw higher click-through and engagement rates than industry averages.

Read more →

Hospital & Health Care

CASE STUDY Nixon Medical

RollWorks helped Nixon Medical use account-based marketing to reach the right B2B buyers. Nixon Medical wanted to grow brand awareness and sales in new locations, especially Texas. Their old search a...ds reached too many B2C buyers. With RollWorks, they used targeted ads, content, and email to reach healthcare office managers. They saw a 47% increase in targeted accounts, 100% more account visits, and 200% more engaged accounts.

Read more →

Information Technology and Services

CASE STUDY Kopis

RollWorks helped Kopis, a small software and consulting company, shift from events-led to digital-first marketing. With a team of just one marketer, one designer, and an outsourced ADR team, they use...d RollWorks for account-based marketing. They focused on best-fit accounts and ran targeted campaigns for awareness and conversion. Kopis increased leads by 70% year-over-year and grew marketing-generated revenue by 40%. They also connected marketing spend to results and optimized their target account list.

Read more →

Marketing and Advertising

CASE STUDY GaggleAMP

RollWorks helped GaggleAMP connect HubSpot with their sales process. GaggleAMP needed better integration and real-time insights for their sales team. RollWorks provided seamless onboarding, HubSpot i...ntegration, and features like Hot Contacts and Slack alerts. In less than three months, GaggleAMP generated 6 deals and $50,928 in ARR. The platform paid for itself and improved sales and marketing collaboration.

Read more →

Financial Services

CASE STUDY Alveo

RollWorks helped Alveo improve their account-based marketing. Alveo used RollWorks for precision targeting and intent data. They reached the right accounts with relevant content. HubSpot and RollWork...s worked together for better sales and marketing alignment. Alveo saw more leads, better engagement, and a fuller sales pipeline. Their marketing became more efficient and targeted.

Read more →

More AdRoll ABM (formerly RollWorks) Customer Stories...

Video

The Evolution of RollWorks!

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Frequently Asked Questions(FAQ)

for AdRoll ABM (formerly RollWorks)

What is AdRoll ABM (formerly RollWorks)?

RollWorks is an ABM platform for marketing,sales teams to increase lead generation, close the deals faster and increase revenue.

RollWorks helps teams to Identify ideal customer profile (ICP), target accounts and key buyers. It provides funnel stage insights and website visitor insights. It helps in engaging high-fit accounts (even without a target account list) with digital advertising and sales automation. It helps in viewing detailed performance data for each account down to individual contacts and specific sales stages.

RollWorks uses artificial intelligence and machine learning for automating and optimizing the data.It comes with advanced ABM strategies with a target account list for account list creation, account scoring, account suggestion, account groups. It provides database of 320 million verified contacts to reach key decision makers with the campaign. It comes with Salesforce, Marketo, Hubspot integrations to sync information bidirectionally.

What is AdRoll ABM (formerly RollWorks) used for?

AdRoll ABM (formerly RollWorks) is a Account Based Marketing Software mainly used by its customers to Improve ROI and Increase Sales & Revenue by Account Management, Engagement Management and Advertisement .

What are the top features of AdRoll ABM (formerly RollWorks)?

Personalization, Templates and SEM are some of the top features of AdRoll ABM (formerly RollWorks).

Who uses AdRoll ABM (formerly RollWorks)?

AdRoll ABM (formerly RollWorks) is used by Computer Software, Internet and Telecommunications among other industries.

What are AdRoll ABM (formerly RollWorks) alternatives?

TaxDome, XiQ, VTS and Leandata are popular alternatives for AdRoll ABM (formerly RollWorks).

Where is AdRoll ABM (formerly RollWorks) located?

AdRoll ABM (formerly RollWorks) is headquartered at San Francisco, California.

lightning

Peers used AdRoll ABM (formerly RollWorks) for account management and engagement management

AdRoll ABM (formerly RollWorks) Competitors

More AdRoll ABM (formerly RollWorks) Alternatives...

AdRoll ABM (formerly RollWorks) Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.64/5 ★ Read Reviews (70)
Analytics	4.65/5 ★ Read Reviews (98)
Custom Reports	4.22/5 ★ Read Reviews (394)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.64/5 ★ Read Reviews (70)
Analytics	4.65/5 ★ Read Reviews (98)
Custom Reports	4.22/5 ★ Read Reviews (394)

AdRoll ABM (formerly RollWorks) Integrations

AdRoll ABM (formerly RollWorks) integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

4.22/5 ★

Read Reviews (38)

Data Import

4.13/5 ★

Read Reviews (161)

HubSpot

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

RevBoss

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Slack

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

lemlist

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Celery Platform

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Few API Integrations for AdRoll ABM (formerly RollWorks)

Sendoso

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Typeform

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Slack

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

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for AdRoll ABM (formerly RollWorks)

Overall Risk Meter

Low Medium High

Top Failure Risks for AdRoll ABM (formerly RollWorks)

Adroll Profile

Company Name

Adroll

Company Website

https://www.adroll.com/

HQ Location

San Francisco, California

Social

Financials

IPO