AdRoll ABM (formerly RollWorks) Overview
RollWorks offers an ABM platform delivering over 5X the ROI of other solutions. The B2B tool effectively supports account-based marketing.
Use Cases
Customers recommend Account Management, Engagement Management, Advertisement, as the business use cases that they have been most satisfied with while using AdRoll ABM (formerly RollWorks).
Business Priorities
Improve ROI and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using AdRoll ABM (formerly RollWorks).
AdRoll ABM (formerly RollWorks) Use-Cases and Business Priorities: Customer Satisfaction Data
AdRoll ABM (formerly RollWorks) works with different mediums / channels such as Website.
AdRoll ABM (formerly RollWorks)'s features include Personalization, Templates, SEM, etc. and AdRoll ABM (formerly RollWorks) support capabilities include AI Powered, 24/7 Support, Chat Support, etc. also AdRoll ABM (formerly RollWorks) analytics capabilities include Analytics, and Custom Reports.
Reviews
"RollWorks and HubSpot were two critical tools that helped us quickly turn around a strategic program that in the end has great reach." - Staisey Divorski
Peer review evidence (same sources as the product rating summary)
"...Identification Find your best-fit accounts Engagement Run cross-channel campaigns Measurement Optimize your ABM impact Guides & Reports...." Account-Based Marketing (ABM) Platform
"...Thus, the marketing team was providing a regular cadence of direct mail touchpoints to some target accounts...." Case Study Aircall
"...How Digital Guardian Increased Sales-Qualified Leads by 33% With RollWorks' ABM advertising, Digital Guardian's marketing team saw 4X R ... ..." Case Study Transpay
AdRoll ABM (formerly RollWorks), XiQ, Leandata, Metadata Platform, Folloze Platform, etc., all belong to a category of solutions that help Account Based Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for AdRoll ABM (formerly RollWorks)
Top Industries
- Computer Software
- Internet
- Telecommunications
Popular in
- Small Business
- Mid Market
- Enterprise
AdRoll ABM (formerly RollWorks) is popular in Computer Software, Internet, and Telecommunications and is widely used by Small Business, Mid Market, and Enterprise.
AdRoll ABM (formerly RollWorks) Customer wins, Customer success stories, Case studies
Why is AdRoll ABM (formerly RollWorks) the best choice for Account Management?
What benefits does AdRoll ABM (formerly RollWorks) offer for Engagement Management?
What solutions does AdRoll ABM (formerly RollWorks) provide for Advertisement?
What Are the key features of AdRoll ABM (formerly RollWorks) for Generation Of New Leads?
What benefits does AdRoll ABM (formerly RollWorks) offer for Campaign Management?
11 buyers and buying teams have used Cuspera to assess how well AdRoll ABM (formerly RollWorks) solved their Account Based Marketing needs. Cuspera uses 2413 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Account Based Marketing needs.
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
RollWorks and HubSpot were two critical tools that helped us quickly turn around a strategic program that in the end has great reach. Testimonial By Staisey Divorski |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Staisey Divorski VP Marketing ENPLUG |
RollWorks and HubSpot were two critical tools that helped us quickly turn around a strategic program that in the end has great reach. Testimonial By Staisey Divorski |
Highspot - Computer Software
Acadeum - Education
Bombora - Information Technology And Services
LHP Engineering Solutions - Automotive
Mixpanel - Computer Software
The Evolution of RollWorks!
Frequently Asked Questions(FAQ)
for AdRoll ABM (formerly RollWorks)
What is AdRoll ABM (formerly RollWorks)?
RollWorks is an ABM platform for marketing,sales teams to increase lead generation, close the deals faster and increase revenue.
RollWorks helps teams to Identify ideal customer profile (ICP), target accounts and key buyers. It provides funnel stage insights and website visitor insights. It helps in engaging high-fit accounts (even without a target account list) with digital advertising and sales automation. It helps in viewing detailed performance data for each account down to individual contacts and specific sales stages.
RollWorks uses artificial intelligence and machine learning for automating and optimizing the data.It comes with advanced ABM strategies with a target account list for account list creation, account scoring, account suggestion, account groups. It provides database of 320 million verified contacts to reach key decision makers with the campaign. It comes with Salesforce, Marketo, Hubspot integrations to sync information bidirectionally.
What is AdRoll ABM (formerly RollWorks) used for?
What are the top features of AdRoll ABM (formerly RollWorks)?
Who uses AdRoll ABM (formerly RollWorks)?
What are AdRoll ABM (formerly RollWorks) alternatives?
Where is AdRoll ABM (formerly RollWorks) located?
Peers used AdRoll ABM (formerly RollWorks) for account management and engagement management
AdRoll ABM (formerly RollWorks) Competitors
AdRoll ABM (formerly RollWorks) Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (70) |
| Analytics | Read Reviews (98) |
| Custom Reports | Read Reviews (394) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (70) |
| Analytics | Read Reviews (98) |
| Custom Reports | Read Reviews (394) |
AdRoll ABM (formerly RollWorks) Integrations
AdRoll ABM (formerly RollWorks) integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for AdRoll ABM (formerly RollWorks)
Software Failure Risk Guidance
?for AdRoll ABM (formerly RollWorks)
Overall Risk Meter
Top Failure Risks for AdRoll ABM (formerly RollWorks)
Adroll News
NextRoll Names Jay Webster Chief Technology Officer as AdRoll Builds for the Next Era of Marketing Discovery
NextRoll has appointed Jay Webster as Chief Technology Officer to lead engineering efforts for AdRoll's AI-driven marketing platform. Webster, with extensive experience in martech and e-commerce, will focus on advancing the platform's AI capabilities and cross-channel performance. This move aligns with AdRoll's strategy to adapt to the evolving digital marketing landscape.
NextRoll Appoints Finance and Marketing Leadership to Support Next Phase of Platform Growth
NextRoll has appointed Ryan Carhart as Chief Financial Officer and Ryan Horn as Vice President of Marketing. These executive appointments aim to align finance and marketing efforts to enhance the AdRoll platform's growth. Carhart will focus on financial strategy, while Horn will lead brand and product marketing, emphasizing efficiency and measurable outcomes in a fragmented marketing landscape.
NextRoll Appoints Finance and Marketing Leadership to Support Platform ...
NextRoll has appointed Ryan Carhart as Chief Financial Officer and Ryan Horn as Vice President of Marketing to strengthen its executive team. These appointments aim to align finance and marketing to enhance customer growth and revenue outcomes. Carhart will focus on financial strategy, while Horn will lead marketing efforts for the AdRoll platform, which supports both B2C and B2B marketing.
NextRoll promotes Indian American Vibhor Kapoor as CEO - The American Bazaar
NextRoll has appointed Vibhor Kapoor as CEO, succeeding Roli Saxena, who will become executive chair and chief strategy officer. Kapoor, with a strong background in marketing and leadership roles at NextRoll, aims to drive operational focus and long-term growth amid shifts in the digital advertising market. The transition underscores NextRoll's commitment to innovation and strategic execution.
Adroll Profile
Company Name
Adroll
Company Website
https://www.adroll.com/HQ Location
San Francisco, California
Social
Financials
IPO
