Overview: XiQ and AdRoll ABM (formerly RollWorks) as Account Based Marketing Category solutions.

XiQ excels in engagement management, offering AI-powered analytics and 24/7 support. It primarily aids mid-market and small businesses in computer software and IT sectors. RollWorks focuses on account management and custom reporting, improving ROI and supporting large enterprises in telecommunications and software industries. Each product's capabilities, goals, and user segments highlight distinct strengths suited for different operational needs.

XiQ: xiQ's platform provides AI-powered personality insights to help sellers understand buyers' mindsets. Enhanced sales and marketing strategies are enabled through these insights.

AdRoll ABM (formerly RollWorks): RollWorks offers an ABM platform delivering over 5X the ROI of other solutions. The B2B tool effectively supports account-based marketing.

XiQ and AdRoll ABM (formerly RollWorks): Best Use cases based on the customer satisfaction data

XiQ

4.7

AI Powered

AdRoll ABM (formerly RollWorks)

4.6

AI Powered

Key Capabilities Supported

XiQ focuses on engagement management, providing tools for content management and lead analytics. It aligns with user needs for competitive intelligence and content curation. read more →

RollWorks excels in account management with strong support for digital marketing, advertisement, and lead generation, meeting the demands for identifying target customers effectively. read more →

Business Goals

XiQ assists businesses in acquiring customers, establishing thought leadership, and increasing sales, strategically catering to growing brand awareness. read more →

RollWorks aims to improve ROI and enhance customer relationships, supporting objectives like acquiring customers and increasing sales revenue. read more →

Core Features

XiQ provides AI-powered analytics, integration, and custom reporting to enhance data-driven decision-making, while ensuring security and privacy. read more →

RollWorks offers robust custom reporting, analytics, and seamless integration capabilities, with focus on ease of migration and compliance. read more →

Vendor Support

XiQ offers 24/7 support primarily through social media and phone calls, addressing the operational complexity for medium-sized enterprises. read more →

RollWorks provides 24/7 support across multiple channels like chat, email, and phone, aligning with the needs of larger enterprises. read more →

Segments and Industries

XiQ is tailored for mid-market and small business segments, especially in computer software, IT services, and financial sectors. read more →

RollWorks caters to large enterprises and the enterprise sector, with a strong presence in computer software, telecommunications, and internet industries. read more →

Operational Alignment

XiQ integrates smoothly into workflows of mid-sized businesses and enhances content curation and management processes. read more →

RollWorks fits into complex enterprise environments, supporting large-scale digital marketing and campaign management needs. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

24/7 Support

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Email Support

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Chat Support

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Phone Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for XiQ and AdRoll ABM (formerly RollWorks)

How efficiently Does XiQ and AdRoll ABM (formerly RollWorks) manage your Engagement Management?

Xiq and Rollworks both focus on account-based marketing (ABM) strategies. Xiq uses AI to personalize engagement through targeted content and insights, while Rollworks emphasizes automated engagement through email cadences and targeted advertising. Xiq is specifically designed for B2B sales and marketing, while Rollworks can also be used for other purposes. However, both tools require users to manually upload content and configure settings, which may limit their efficiency.

"...We have been able to engage our entire leadership and drive adoption in a matter of days...." Testimonial by Gianni Giacomelli, Chief Innovation Leader, genpact

"...It makes it super easy to find leads and then engage them...." Peer review by Bob Q., Consumer Services

How can XiQ and AdRoll ABM (formerly RollWorks) enhance your Account Management process?

Xiq and Rollworks are both Account-Based Marketing platforms. Xiq uses AI to provide personalized client engagement, generate engaging content, and offer account insights. Rollworks focuses on display advertising and ABM campaigns to reduce cost per click and increase return on investment. The primary difference between the two platforms is that Xiq provides a comprehensive suite of features, while Rollworks specializes in display advertising and ABM campaigns. Both platforms are built for B2B sales and marketing professionals, but they have limitations in their ability to achieve success for all users.

"...ABM Sales effectiveness...." Peer review by Amir W, CEO

"...Benefits RollWorks is an effective B2B marketing and ABM system built to reduce CPC and boost CTR and ROI...." Peer review from Featured Customers