Madison Logic ABM Overview

Madison Logic's account-based marketing platform focuses on converting leads into revenue-generating opportunities. It offers a multi-channel approach, ensuring precision across all account touchpoints. This platform is tailored to deliver a comprehensive ABM experience, catering to diverse industries. Notably, Madison Logic emphasizes speed, positioning itself as the fastest path to revenue for businesses. The platform's capability to drive demand is evidenced by its adoption by some of the world's fastest-growing companies. A unique aspect is its emphasis on logic over magic, suggesting a data-driven approach to achieving tangible results in ABM.

Use Cases

Customers recommend Account Management, Generation Of New Leads, Advertisement, as the business use cases that they have been most satisfied with while using Madison Logic ABM.

Other use cases:

  • Engaging And Following Up
  • Content Management
  • Telemarketing
  • Lead Management
  • Ad Retargeting
  • International Marketing
  • Digital Signature
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Business Priorities

Improve ROI and Acquire Customers are the most popular business priorities that customers and associates have achieved using Madison Logic ABM.

Other priorities:

  • Build Brand Awareness
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Launch New Products
  • Increase Sales & Revenue
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Madison Logic ABM Use-Cases and Business Priorities: Customer Satisfaction Data

Madison Logic ABM works with different mediums / channels such as Phone Calls.

Reviews

"...ABM campaigns with Madison Logic enable marketers to incorporate all of the best practices of ABM...." Peer review by User

Madison Logic ABM, AdRoll ABM (formerly RollWorks), Leandata, Metadata Platform, Folloze Platform, etc., all belong to a category of solutions that help Account Based Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Madison Logic offers a robust account-based marketing platform designed to convert leads into revenue. The platform's solutions enhance opportunities for businesses.

Popular Business Setting

for Madison Logic ABM

Top Industries

  • Marketing and Advertising
  • Information Technology and Services
  • Computer Software

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

Madison Logic ABM is popular in Marketing And Advertising, Information Technology And Services, and Computer Software and is widely used by Small Business, Mid Market, and Large Enterprise.

Madison Logic ABM Customer wins, Customer success stories, Case studies

What benefits does Madison Logic ABM offer for Account Management?

How can Madison Logic ABM optimize your Generation Of New Leads Workflow?

What benefits does Madison Logic ABM offer for Engaging And Following Up?

How does Madison Logic ABM address your Content Management Challenges?

11 buyers and buying teams have used Cuspera to assess how well Madison Logic ABM solved their Account Based Marketing needs. Cuspera uses 116 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Account Based Marketing needs.

 

Amilia Drives Pipeline Growth and Engagement with Multi-Channel ABM Strategy

Amilia enhances engagement and pipeline growth using Madison Logic's multi-channel ABM strategies, improving reach to high-value prospects through digital marketing solutions.

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Adobe - Computer Software

Madison Logic helped Adobe improve their account-based marketing (ABM) with a data-driven, multi-channel approach. Adobe used Madison Logic to reach the right customers at the right time and align ma...rketing with sales and business development. The solution gave Adobe better insights into campaign performance and allowed them to optimize their engagement strategy. Adobe gained more visibility into lead volume, opportunities, and marketing-driven revenue. The team also saw a decrease in cost per lead and an increase in conversion from leads to sales-accepted opportunities.

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AgentSync - Insurance

AgentSync used Madison Logic's ABM Content Syndication, ABM Display Advertising, and ABM Social Advertising with LinkedIn to reach their target audience in the insurance industry. The challenge was t...o get their content in front of the right accounts and identify those most likely to engage. Madison Logic provided a multi-channel approach and intent data to help AgentSync connect with key accounts. This strategy influenced over 40 opportunities and added about $9.6 million to their pipeline. AgentSync achieved a 116% ROI from their ABM efforts with Madison Logic.

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Akamai Technologies - Information Technology And Services

Madison Logic helped Akamai Technologies use ML Insights to find accounts ready to buy. Akamai used ABM Display Advertising and ABM Content Syndication to reach key decision makers. The team saw more... engaged contacts, higher click-through rates, and more leads. Madison Logic’s support team made a big difference. Akamai lowered their cost per lead and drove quality site traffic.

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Amilia - Computer Software

Amilia used Madison Logic’s ABM Content Syndication and ABM Display Advertising to reach high-value prospects. They segmented audiences by intent and used display ads and LinkedIn for targeted messag...ing. Integrations with HubSpot and Salesforce gave real-time engagement insights. Amilia exceeded their pipeline target by 746%. Website traffic increased by 265%, mainly from display ad retargeting. 30% of pipeline was influenced by campaigns run through Madison Logic.

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ContinuumCloud - Information Technology And Services

Madison Logic helped ContinuumCloud improve their account-based marketing. The team used ML Insights to find and target the right accounts. They activated multi-channel campaigns with ABM Content Syn...dication and LinkedIn Ads. This approach increased average campaign influence by 10%. They also reduced the average cost-revenue ratio for new business opportunities by 60%. The sales and marketing teams now work better together and use resources more efficiently.

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lightning

Peers used Madison Logic ABM for account management and generation of new leads

Madison Logic ABM Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

4.54/5 ★

Read Reviews (10)
Analytics

4.19/5 ★

Read Reviews (3)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

4.54/5 ★

Read Reviews (10)
Analytics

4.19/5 ★

Read Reviews (3)

Software Failure Risk Guidance

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for Madison Logic ABM

Top Failure Risks for Madison Logic ABM

Madison Logic, Inc News

Partnership

Madison Logic and ZoomInfo partner to provide enhanced data-driven sales and marketing engagement - KMWorld

Madison Logic and ZoomInfo partner to provide enhanced data-driven sales and marketing engagement - KMWorld

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Product

Madison Logic, Convertr Product Integration to Improve Transparency, Lead Quality in ABM

Madison Logic has integrated with Convertr to enhance lead management workflows and transparency in account-based marketing (ABM). This collaboration aims to improve lead quality, benefiting businesses by streamlining processes and providing clearer insights into marketing efforts.

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Product

Madison Logic Releases New Features That Enhance Buying Group Intelligence and AI-Powered Sales Engagement

Madison Logic has launched new features to its account-based marketing platform, enhancing buying group intelligence and AI-powered sales engagement. The update enables B2B marketers to identify and engage buying groups more effectively, leveraging AI-driven insights and integrations with tools like Gong Engage. These advancements aim to improve campaign targeting, sales outreach, and measurement of revenue impact across the sales cycle.

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Product

Two New Features from Madison Logic Introduced - Demand Gen Report

Madison Logic has introduced two new features to enhance its Account-Based Marketing platform. The first feature is an expanded integration with Gong, incorporating ML SmartReach to transform engagement signals into AI-powered outreach content. The second feature, Buying Group Identification and Engagement Reporting, helps track and report on decision-maker engagement. These innovations aim to streamline sales and marketing efforts by providing deeper insights and personalized outreach capabilities.

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Madison Logic, Inc Profile

Company Name

Madison Logic, Inc

Company Website

https://www.madisonlogic.com/

Year Founded

2004

HQ Location

257 Park Avenue South, 5th Floor, New York, New York 10010

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

M&A