Madison Logic ABM Overview

Madison Logic's account-based marketing platform focuses on converting leads into revenue-generating opportunities. It offers a multi-channel approach, ensuring precision across all account touchpoints. This platform is tailored to deliver a comprehensive ABM experience, catering to diverse industries. Notably, Madison Logic emphasizes speed, positioning itself as the fastest path to revenue for businesses. The platform's capability to drive demand is evidenced by its adoption by some of the world's fastest-growing companies. A unique aspect is its emphasis on logic over magic, suggesting a data-driven approach to achieving tangible results in ABM.

Use Cases

Customers recommend Account Management, Generation Of New Leads, Advertisement, as the business use cases that they have been most satisfied with while using Madison Logic ABM.

Other use cases:

  • Engaging And Following Up
  • Content Management
  • Telemarketing
  • Lead Management
  • Ad Retargeting
  • International Marketing
  • Digital Signature
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Business Priorities

Improve ROI and Acquire Customers are the most popular business priorities that customers and associates have achieved using Madison Logic ABM.

Other priorities:

  • Build Brand Awareness
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Launch New Products
  • Increase Sales & Revenue
See all business priorities See less business priorities

Madison Logic ABM Use-Cases and Business Priorities: Customer Satisfaction Data

Madison Logic ABM works with different mediums / channels such as Phone Calls.

Reviews

"...One of the leaders in behavioral intent data and account based marketing...." Peer review by Agency

Peer review evidence (same sources as the product rating summary)

"...The company s ActivateABM solution is, like 6sense, focused on ABM and has end-to-end features...." Account-Based Marketing Software & Tools
"...Highest % in qualified and net new leads...." Peer review by Rob P, IBM Security Digital Marketing and Content Leader, Information Technology and Services
"...Madison Logic provides a platform that integrates with Salesforce and Marketo to facilitate lead creation and deliver display ads to target accounts...." Peer review by Administrator

Madison Logic ABM, AdRoll ABM (formerly RollWorks), Leandata, Metadata Platform, Folloze Platform, etc., all belong to a category of solutions that help Account Based Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Madison Logic offers a robust account-based marketing platform designed to convert leads into revenue. The platform's solutions enhance opportunities for businesses.

Popular Business Setting

for Madison Logic ABM

Top Industries

  • Marketing and Advertising
  • Information Technology and Services
  • Computer Software

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

Madison Logic ABM is popular in Marketing And Advertising, Information Technology And Services, and Computer Software and is widely used by Small Business, Mid Market, and Large Enterprise.

Madison Logic ABM Customer wins, Customer success stories, Case studies

Why is Madison Logic ABM the best choice for Account Management?

What benefits does Madison Logic ABM offer for Generation Of New Leads?

What Are the key features of Madison Logic ABM for Engaging And Following Up?

How can Madison Logic ABM enhance your Content Management process?

11 buyers and buying teams have used Cuspera to assess how well Madison Logic ABM solved their Account Based Marketing needs. Cuspera uses 116 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Account Based Marketing needs.

 

Wolters Kluwer - Information Services - Very Large

Alphen aan den Rijn, Netherlands

Wolters Kluwer used Madison Logic to boost monthly leads from 30 to 150. The company adopted an ABM strategy to target legal professionals with relevant content. Madison Logic's platform integrated w...ith Salesforce and Eloqua for a multi-channel approach. The marketing team saw higher account engagement and faster sales cycles. About 15% of leads closed within one to two months. The team tracked engagement and campaign performance to refine their strategy.

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Vonage - Telecommunications - Large

Holmdel, USA

Vonage used Madison Logic to boost engagement rates and lower cost per opportunity. The team adopted a multi-channel ABM strategy, integrating LinkedIn and Salesforce for better lead targeting and pi...peline tracking. Madison Logic’s managed service team provided ongoing support and advanced reporting. Vonage now shows true ROI to leadership with new KPIs and deeper sales impact insights.

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Vanilla by Higher Logic - Information Technology And Services - Medium

Arlington, USA

Vanilla by Higher Logic used Madison Logic to improve account engagement with a multi-channel ABM strategy. They identified and prioritized accounts showing strong buying signals. This led to a 50% i...ncrease in pipeline contribution and a 217% rise in account penetration. The average deal size grew by 118%. The marketing team now hands off more qualified leads to sales, boosting revenue and sales pipeline growth.

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Silverline - Information Technology And Services - Medium

New York, USA

Silverline used Madison Logic to improve their account-based marketing. Before, they struggled to personalize messages for prospects. Madison Logic integrated easily with their sales and marketing to...ols. Silverline saw an 18% faster lead nurture path and a 9% increase in lead conversion rates. Opportunities moved 7.5% faster between stages. They closed deals 22% faster and achieved a 195% return on advertising spend.

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Shell Lubricant Solutions - Oil & Energy - Very Large

London, UK

Shell Lubricant Solutions used persona-based messaging to improve ABM results. Katrina Kilgas aligned sales and marketing teams on targeting the right personas. She tailored content for executives an...d technical buyers. This approach built trust and credibility. Leads received better support, driving ABM success.

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Schneider Electric - Electrical/Energy Management - Very Large

Rueil-Malmaison, France

Schneider Electric used Madison Logic to improve their account-based marketing campaigns. They needed better global reach, real-time campaign data, and unified reporting. Madison Logic provided stron...g customer support and reliable multi-channel ABM solutions. With Journey Acceleration, Schneider Electric saw 21% of target accounts influenced in revenue. Accounts targeted with Madison Logic moved faster through the sales pipeline.

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lightning

Peers used Madison Logic ABM for account management and generation of new leads

Madison Logic ABM Competitors

Madison Logic ABM Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

4.54/5 ★

Read Reviews (10)
Analytics

4.19/5 ★

Read Reviews (3)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

4.54/5 ★

Read Reviews (10)
Analytics

4.19/5 ★

Read Reviews (3)

Software Failure Risk Guidance

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for Madison Logic ABM

Top Failure Risks for Madison Logic ABM

Madison Logic, Inc News

Product

Madison Logic Launches Pipeline Insights to Help Marketers ...

Madison Logic has launched the Pipeline Insights Dashboard, a new feature for their account-based marketing platform. This dashboard provides real-time pipeline intelligence, allowing marketers to connect content syndication, programmatic, and social engagement signals to pipeline advancement. It aims to help marketers make data-driven decisions by offering visibility into campaign impacts across the buying journey, thus enabling more predictable pipeline growth.

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Product

Madison Logic Launches New Pipeline Insights Dashboard

Madison Logic has introduced the Pipeline Insights Dashboard, a tool designed to provide B2B marketers with real-time visibility into campaign impacts on pipeline progression. This dashboard connects content syndication, programmatic, and social signals to pipeline acceleration, enabling marketers to shift from merely reporting past activities to actively engineering future growth.

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Awards

Madison Logic the Only Visionary Named in the 2025 Gartner Magic Quadrant for Account-Based Marketing (ABM) Platforms

Madison Logic has been recognized as the only Visionary in the 2025 Gartner Magic Quadrant for Account-Based Marketing Platforms, highlighting its comprehensive vision and execution capabilities. The company has introduced innovations like Buying Group Intelligence and ABM Audio Advertising, expanded partnerships with ZoomInfo and Adobe, and launched an ABM Certification Program to enhance marketing performance.

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Product

Madison Logic Unveils New Account & Buying Group Intelligence Capabilities That Enable B2B Marketers to Activate Smarter ABM Campaigns

Madison Logic has launched the ML Intent Dashboard, enhancing its account-based marketing platform with new account and buying group intelligence capabilities. This dashboard offers a unified view of intent signals, helping B2B marketers optimize campaigns by identifying high-opportunity accounts and refining targeting strategies. It includes features like competitive benchmarking and predictive buying stages, enabling smarter, data-driven decisions and improved campaign performance.

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Madison Logic, Inc Profile

Company Name

Madison Logic, Inc

Company Website

https://www.madisonlogic.com/

Year Founded

2004

HQ Location

257 Park Avenue South, 5th Floor, New York, New York 10010

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

M&A