Madison Logic ABM Overview

Madison Logic's account-based marketing platform focuses on converting leads into revenue-generating opportunities. It offers a multi-channel approach, ensuring precision across all account touchpoints. This platform is tailored to deliver a comprehensive ABM experience, catering to diverse industries. Notably, Madison Logic emphasizes speed, positioning itself as the fastest path to revenue for businesses. The platform's capability to drive demand is evidenced by its adoption by some of the world's fastest-growing companies. A unique aspect is its emphasis on logic over magic, suggesting a data-driven approach to achieving tangible results in ABM.

Use Cases

Customers recommend Account Management, Generation Of New Leads, Advertisement, as the business use cases that they have been most satisfied with while using Madison Logic ABM.

Other use cases:

  • Engaging And Following Up
  • Content Management
  • Telemarketing
  • Lead Management
  • Ad Retargeting
  • International Marketing
  • Digital Signature
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Business Priorities

Improve ROI and Acquire Customers are the most popular business priorities that customers and associates have achieved using Madison Logic ABM.

Other priorities:

  • Build Brand Awareness
  • Enter New Markets Internationally Or Locally
  • Scale Best Practices
  • Launch New Products
  • Increase Sales & Revenue
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Madison Logic ABM Use-Cases and Business Priorities: Customer Satisfaction Data

Madison Logic ABM works with different mediums / channels such as Phone Calls.

Reviews

"...One of the leaders in behavioral intent data and account based marketing...." Peer review by Agency

Madison Logic ABM, AdRoll ABM (formerly RollWorks), Leandata, Metadata Platform, Folloze Platform, etc., all belong to a category of solutions that help Account Based Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Madison Logic offers a robust account-based marketing platform designed to convert leads into revenue. The platform's solutions enhance opportunities for businesses.

Popular Business Setting

for Madison Logic ABM

Top Industries

  • Marketing and Advertising
  • Information Technology and Services
  • Computer Software

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

Madison Logic ABM is popular in Marketing And Advertising, Information Technology And Services, and Computer Software and is widely used by Small Business, Mid Market, and Large Enterprise.

Madison Logic ABM Customer wins, Customer success stories, Case studies

What benefits does Madison Logic ABM offer for Account Management?

What solutions does Madison Logic ABM provide for Generation Of New Leads?

How efficiently Does Madison Logic ABM manage your Engaging And Following Up?

What solutions does Madison Logic ABM provide for Content Management?

11 buyers and buying teams have used Cuspera to assess how well Madison Logic ABM solved their Account Based Marketing needs. Cuspera uses 116 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Account Based Marketing needs.

Adobe - Computer Software

Madison Logic helped Adobe improve their account-based marketing (ABM) with a data-driven, multi-channel approach. Adobe used Madison Logic to reach the right customers at the right time and align ma...rketing with sales and business development. The solution gave Adobe better insights into campaign performance and allowed them to optimize their engagement strategy. Adobe gained more visibility into lead volume, opportunities, and marketing-driven revenue. The team also saw a decrease in cost per lead and an increase in conversion from leads to sales-accepted opportunities.

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ContinuumCloud - Information Technology And Services

Madison Logic helped ContinuumCloud improve their account-based marketing. The team used ML Insights to find and target the right accounts. They activated multi-channel campaigns with ABM Content Syn...dication and LinkedIn Ads. This approach increased average campaign influence by 10%. They also reduced the average cost-revenue ratio for new business opportunities by 60%. The sales and marketing teams now work better together and use resources more efficiently.

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Shell Lubricant Solutions - Oil & Energy - Very Large

Madison Logic helped Shell Lubricant Solutions use data-driven ABM strategies. Shell used ML Insights, ABM Content Syndication, and ABM Display Advertising to target accounts more effectively. The te...am improved sales and marketing alignment and focused on accounts that mattered. Shell saw faster sales pipeline progression and better resource efficiency. Katrina Kilgas recommends Madison Logic for B2B marketers starting with ABM.

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LinkedIn - Internet

Madison Logic helped LinkedIn improve brand measurement and prove marketing value. Ty Heath from LinkedIn explains how the 95-5 Rule highlights brand impact early in the buying journey. The CMO Score...card helped show the value of brand investment. A strong brand made it easier for sales teams to engage and convert prospects. LinkedIn used Madison Logic to focus on long-term brand growth, not just short-term buyers.

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Amilia - Computer Software

Amilia used Madison Logic’s ABM Content Syndication and ABM Display Advertising to reach high-value prospects. They segmented audiences by intent and used display ads and LinkedIn for targeted messag...ing. Integrations with HubSpot and Salesforce gave real-time engagement insights. Amilia exceeded their pipeline target by 746%. Website traffic increased by 265%, mainly from display ad retargeting. 30% of pipeline was influenced by campaigns run through Madison Logic.

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Shell Lubricant Solutions - Oil & Energy - Very Large

Madison Logic helped Shell Lubricant Solutions use data-driven insights for account-based marketing. Shell improved targeting and content strategy with ML Insights, ABM Content Syndication, and ABM D...isplay Advertising. The team aligned marketing and sales, focusing on accounts with high potential. This led to faster sales pipeline progression and better resource efficiency. Shell values Madison Logic for strategic guidance and market intelligence.

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lightning

Peers used Madison Logic ABM for account management and generation of new leads

Madison Logic ABM Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

4.54/5 ★

Read Reviews (10)
Analytics

4.19/5 ★

Read Reviews (3)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

4.54/5 ★

Read Reviews (10)
Analytics

4.19/5 ★

Read Reviews (3)

Software Failure Risk Guidance

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for Madison Logic ABM

Top Failure Risks for Madison Logic ABM

Madison Logic, Inc News

Awards

Madison Logic the Only Visionary Named in the 2025 Gartner Magic Quadrant for Account-Based Marketing (ABM) Platforms

Madison Logic has been recognized as the only Visionary in the 2025 Gartner Magic Quadrant for Account-Based Marketing Platforms, highlighting its comprehensive vision and execution capabilities. The company has introduced innovations like Buying Group Intelligence and ABM Audio Advertising, expanded partnerships with ZoomInfo and Adobe, and launched an ABM Certification Program to enhance marketing performance.

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Product

Madison Logic Unveils New Account & Buying Group Intelligence Capabilities That Enable B2B Marketers to Activate Smarter ABM Campaigns

Madison Logic has launched the ML Intent Dashboard, enhancing its account-based marketing platform with new account and buying group intelligence capabilities. This dashboard offers a unified view of intent signals, helping B2B marketers optimize campaigns by identifying high-opportunity accounts and refining targeting strategies. It includes features like competitive benchmarking and predictive buying stages, enabling smarter, data-driven decisions and improved campaign performance.

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Partnership

Madison Logic and ZoomInfo partner to provide enhanced data-driven sales and marketing engagement - KMWorld

Madison Logic and ZoomInfo partner to provide enhanced data-driven sales and marketing engagement - KMWorld

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Partnership

Madison Logic Expands Adobe Partnership

Madison Logic has expanded its strategic partnership with Adobe Experience Cloud, integrating its intent data with Adobe's platforms to enhance buyer engagement. This collaboration allows marketers to access Madison Logic's data within Adobe Real-Time CDP B2B Edition and Journey Optimizer B2B Edition, enabling personalized outreach across owned media channels. The integration aims to improve account targeting, engagement, and conversion rates for joint clients.

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Madison Logic, Inc Profile

Company Name

Madison Logic, Inc

Company Website

https://www.madisonlogic.com/

Year Founded

2004

HQ Location

257 Park Avenue South, 5th Floor, New York, New York 10010

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

M&A