Computer Software Case Studies and Customer Success Stories with Metadata Platform
Pendo
- Computer Software
- Large
Raleigh, USA
Pendo used Metadata to generate over $5M in pipeline and 32,000 new leads with just a two-person team. Manual campaign setup... was slow and limited their ability to test new audiences. Metadata's campaign automation made campaign builds three times faster. MetaMatch enabled precise targeting of new personas like CIOs and CROs. Revenue optimization connected ad spend to real pipeline results. Pendo doubled their ROAS and operated at enterprise scale with minimal staff.
LaunchDarkly used Metadata to fix UTM tracking issues and improve attribution accuracy. The marketing team faced problems with inaccurate UTM... tags and inconsistent campaign data. Metadata automated UTM validation and standardized campaign processes. This eliminated parameter errors and gave the team accurate pipeline attribution. LaunchDarkly could now reallocate budgets to top channels using reliable data.
Metadata helped Gainsight generate $4. 8M in pipeline in 12 months. The marketing team saved $100K per year by automating...campaign creation and budget optimization. Manual campaign work dropped by 70%. Campaign builds went from hours to minutes. Gainsight gained full visibility into which campaigns drove revenue. The team could focus more on strategy and performance.
Pendo used Metadata to improve audience targeting on Facebook and LinkedIn. They focused on reaching product managers, UX/UI designers, and... customer success teams. With Metadata, Pendo automated 482 hours of work and increased Facebook ad spend by 3X. They reduced their cost-per-MQL on Facebook by 80%. The team relied on Metadata to run experiments and optimize paid social media spend.
LaunchDarkly used Metadata to fix marketing data issues. They improved UTM tagging with a quality check process. The team started... testing campaigns before launch using Metadata’s test lead feature and Marketo integration. They worked closely with marketing operations to set up better lead attribution. Accurate data helped LaunchDarkly spend marketing dollars more efficiently and track paid social results. This led to better financial planning and smarter marketing decisions.
Metadata helped Pendo triple campaign production speed. The digital marketing team generated over $5 million in pipeline and 32,000 new... leads using Metadata. Campaigns launched three times faster, letting a two-person team match the output of six. Metadata enabled rapid creative testing, clean attribution, and better budget optimization. Pendo now spends more time on strategy and less on manual setup.
Metadata helped Gainsight automate and scale its demand generation. Campaign build times dropped from hours to minutes. Gainsight saved $100,000... a year through automation and budget optimization. Metadata drove $6 million in pipeline in 12 months. The digital team shifted focus from manual tasks to strategy. Gainsight improved targeting, speed, and reporting with Metadata.
Spotlight helped Fingerprint clean up messy ad data and track engagement across LinkedIn and Meta. The team built a stage-based... ABM model and connected everything in Salesforce. They stopped wasting money on low-value accounts and saw the full picture of ad performance. In three months, they uncovered millions of dollars in new opportunities. Spotlight saved hours of manual work and gave Fingerprint real clarity on ad impact.
GoodTime used Metadata’s single keyword ad group structure to improve their Google Search campaigns. They tested multiple keywords and ad... copy, focusing on high-intent and pipeline-converting terms. By removing low-performing keywords and automating pauses, they cut spend by 13.4%. Pipeline volume increased by 50% and cost per opportunity dropped by 42%. GoodTime generated 320% more dollars in pipeline with this approach.
Cacheflow used MetaMatch audiences to target high-quality leads in the SaaS market. They segmented audiences by job title and used... detailed data for precise targeting on LinkedIn and Facebook. MetaMatch enabled remarketing and continuous campaign optimization. As a result, Cacheflow closed their largest deal ever from a cold-targeting Facebook ad. They saw better lead quality and lower cost-per-click compared to native targeting.
Metadata Spotlight helped Docebo align sales and marketing teams. Docebo used Spotlight to filter and segment high-value accounts. The tool... gave real-time insights and improved workflow efficiency. Docebo ran more targeted campaigns and improved reporting. The chronological timeline made account data easy for sales to use. Docebo saw better campaign performance and team collaboration.
Metadata helped Eightfold. ai create 26 opportunities and $8M in pipeline. Eightfold.ai used Metadata to target accounts and automate campaigns...across display and social. They generated 2,800 leads, with 2,000 from target accounts. The platform automated 1,414 hours of work and saved $108,683. Eightfold.ai closed 13 deals using Metadata's ABM targeting features.
Metadata helped Automation Anywhere boost their average deal size by 36%. The company used Metadata to build dynamic audiences with... Salesforce and intent data, targeting accounts showing buying signals. Campaigns ran on Facebook and LinkedIn, with Metadata automating campaign management and budget allocation. Automation Anywhere saw a 92% lead-to-MQL rate, a 68% lower cost-per-opportunity, and 927 hours of work automated. The solution enabled efficient demand generation and high-quality leads.
Metadata Optimizer helped Writer cut cost per MQL by 86%. Writer used Optimizer and Auto Pause Rules to lower CPL... and boost campaign efficiency. Lead volume jumped by 1,036%. The team saved 3-5 hours daily with automation. Writer closed a major enterprise customer and scaled marketing with Metadata.
Metadata helped Automation Anywhere increase their average deal size by 36%. The company used Metadata to build dynamic audiences and... automate paid social campaigns. They integrated Salesforce and intent data to target the right accounts. This led to a 92% lead-to-MQL rate and a 68% lower cost-per-opportunity. Automation Anywhere automated 927 hours of work with Metadata.
Metadata helped ThoughtSpot activate their intent data from 6Sense and G2. The marketing team used Metadata to automate campaign launches... on Facebook and LinkedIn. They created 1,600+ experiments and 193 opportunities, generating $5M in pipeline. Automation saved 2,795 hours of manual work and $214,880. ThoughtSpot saw a 9.8X return on ad spend and improved campaign targeting and results.
Metadata helped Firstup boost their ABM strategy. Firstup used Metadata to target ideal accounts on paid social. They ran experiments... on Facebook and LinkedIn. In 90 days, they saw more leads and lower costs per lead. In six months, they gained 70 new opportunities and $1M in new revenue. Overall, Firstup generated $6M in revenue and a 122X ROI.
Eightfold. ai used Metadata to improve lead generation and account targeting. They faced challenges prioritizing accounts and generating new inbound...leads. Metadata enabled them to run both display and social campaigns from one platform. Over two years, they tested hundreds of ads and optimized their campaigns. This led to 26 opportunities, 13 closed-won deals, $8M in pipeline, and 1,414 hours of work automated.
Fivetran used Metadata’s MarketingOS to boost LinkedIn engagement and drive more conversions. They targeted accounts more precisely and nurtured leads... with tailored content. In six months, Fivetran created 1,400 opportunities and $6M in pipeline. They closed 94 deals and automated 6,967 hours of work. The platform saved them over $535,000 by reducing manual tasks.
GoodTime used Metadata’s single keyword ad group structure to improve their Google Search campaigns. They tested and refined keywords, ad... copy, and landing pages to focus on high-intent terms. This approach led to a 50% increase in pipeline volume and a 42% lower cost per opportunity. GoodTime also spent 13.4% less and generated 320% more pipeline dollars. The team relied on data-driven decisions to optimize spend and results.
Qualified used Metadata to reach over 2,000 surging target accounts. They automated 703 hours of work and influenced $6.9M in... pipeline. Qualified needed to advertise to in-market accounts using their own intent data. Metadata helped them build targeted audiences on Facebook and LinkedIn. This made their ad spend more efficient and improved their lead-to-sales journey.
LaunchDarkly used Metadata to fix marketing data issues. They improved UTM tagging with a quality check process. The team started... testing campaigns before launch using Metadata’s test lead feature and Marketo integration. This helped them catch errors and ensure leads went to the right programs. Accurate tracking let them spend marketing dollars on the best channels. They now attribute pipeline results correctly and plan resources better.
Webex Events used Metadata to boost their pipeline by 60% in just three months. They achieved this while cutting their... budget by 73%. Their two-person paid media team ran campaign experiments with educational and product videos. Metadata helped them automate campaign optimization and audience targeting. As a result, they created 53 new opportunities and lowered cost-per-opportunity by 44%.
Docebo used Metadata’s Spotlight to improve sales and marketing alignment. They needed better ways to find high-intent accounts and connect... marketing with sales. Spotlight gave them strong filtering and a clear timeline of account activity. Docebo created detailed audience segments and targeted high-value accounts. This led to faster workflows, better team alignment, and more effective campaigns.
Gainsight used Metadata to automate campaign segmentation and targeting. Their paid media team segmented campaigns by geography, market, and product.... They built experiments to test audiences and creative for each persona. This approach created a feedback loop for new campaigns and content. Gainsight generated $4.8M in pipeline and automated 437 hours of work. They achieved a 10.4X return on investment.
Monte Carlo used Metadata to automate campaign experimentation and audience targeting. They created custom audiences and exclusion lists to match... their strict ideal customer profile. The platform let them test multiple ad creatives and copy, then automatically shift budget to top performers. Monte Carlo’s one-person paid media team saved 621 hours of manual work. They generated $6.1M in pipeline and achieved a 14.5X return on investment.
Zingtree used MetaMatch to improve paid social targeting. Their marketing team struggled to reach the right audience with native ad... tools. MetaMatch let them build audiences using technographic and intent data. They targeted companies using Zendesk and set contact-level criteria. Within 30 days, they sourced a closed-won deal from paid social. This helped support their sales team and outbound efforts.
Zingtree
- Information Technology And Services
- Small
San Francisco, USA
MetaMatch helped Zingtree improve paid social targeting. The team used technographic, intent, and eCommerce data to reach the right buyers.... They closed a deal within 30 days of launching MetaMatch campaigns. Targeting confidence was nearly 100%. The marketing team ran precise campaigns without manual work. Sales got better leads from paid social awareness.
Writer
- Information Technology And Services
- Medium
San Francisco, USA
Writer used Metadata to cut cost per MQL by 86%. The team needed better demand generation for marketing and content... leaders. Metadata's budget optimization shifted spend to the best campaigns. MetaMatch targeted the right decision-makers. Campaign automation let the team run more tests without hiring. Writer saw higher lead quality and scaled demand gen faster.
Titan
- Information Technology And Services
- Medium
USA
Titan used Metadata's platform to target enterprise buyers for no-code solutions. Native platform targeting missed key decision-makers. Metadata's MetaMatch and... campaign automation enabled precise audience targeting and faster campaign testing. Titan saw a 3X increase in qualified pipeline. The team reached better prospects and ran more experiments each quarter.
ThoughtSpot
- Information Technology And Services
- Medium
Sunnyvale, USA
ThoughtSpot used Metadata's campaign automation and intent data activation to reach aggressive pipeline goals. The team ran 1,600+ experiments and... automated 2,795 hours of work. They generated 193 opportunities and $5M in pipeline. Metadata helped turn 6Sense and G2 intent signals into targeted audiences. Campaigns on Facebook alone drove $2.8M in pipeline in six months. Operational costs dropped by $214K with automation.
Qualified
- Information Technology And Services
- Medium
San Francisco, USA
Qualified used Metadata to activate intent data for targeted ads. They reached over 2,000 surging accounts on Facebook and LinkedIn.... This led to $6.9M in influenced pipeline. Metadata automated 703 hours of manual work. Custom audiences and precise targeting improved ad efficiency. Attribution tracking proved the impact of intent-driven campaigns.
N-Able
- Information Technology And Services
- Large
Durham, USA
Metadata helped N-Able achieve a 524% pipeline ROI. N-Able used Metadata's multi-channel audience targeting to reach IT decision-makers at managed... service providers. The platform unified campaign management and audience targeting across LinkedIn, Facebook, and display. N-Able reduced manual work and improved campaign attribution. They gained a clear view of which campaigns drove pipeline and revenue.
Monte Carlo
- Information Technology And Services
- Medium
San Francisco, USA
Metadata helped Monte Carlo's one-person paid media team generate $6. 1M in pipeline. The team used campaign experimentation and auto-pause...rules to achieve a 14.5X ROI. Metadata enabled precise targeting and automated 621 hours of manual work. Campaign management time dropped by 66%. Monte Carlo could focus more on strategy and less on manual tasks.
Instruqt
- Information Technology And Services
- Small
Amsterdam, Netherlands
Metadata helped Instruqt cut cost per lead by 94%. Instruqt replaced their agency and used Metadata's platform for full-funnel demand... generation. They launched campaigns 10 times faster and reached developer decision-makers with precise targeting. Instruqt grew leads by 139% and generated $522K in pipeline. The team gained real-time visibility and could test and scale campaigns easily.
Fivetran
- Information Technology And Services
- Large
Oakland, USA
Fivetran used Metadata's Campaign Automation, MetaMatch, and LinkedIn Account Targeting to improve LinkedIn ad performance. They achieved a 3X increase... in conversion rates and generated $6M in pipeline. The team closed 94 deals and created 1,400 opportunities. Metadata automated 6,967 hours of work and saved $535K in costs. Fivetran tested 2,215 campaigns automatically, reaching the right accounts with targeted messaging.
Firstup
- Information Technology And Services
- Medium
San Francisco, USA
Firstup used Metadata's campaign automation and MetaMatch to improve ABM execution. Manual processes made it hard for Firstup to test... audiences and messages. Metadata analyzed historical data and ran experiments on Facebook and LinkedIn. In 6 months, Firstup saw 70 new opportunities and $1M in new revenue. Overall, they achieved a 24X pipeline increase, $6M in revenue, and 122X ROI.
Fingerprint
- Information Technology And Services
- Small
San Francisco, USA
Metadata Spotlight helped Fingerprint uncover millions in hidden pipeline opportunities in just three months. The marketing team saved hours each... week by eliminating manual data cleanup. They gained full visibility into campaign impact across Facebook, LinkedIn, and Reddit. A five-stage ABM framework let them track account movement and improve targeting. Salesforce integration unified all campaign data for better pipeline attribution.
Eightfold.ai
- Information Technology And Services
- Medium
Santa Clara, USA
Eightfold. ai used Metadata's Campaign Automation, MetaMatch, and Display + Social Targeting to improve their account-based marketing. They unified display...and social outreach, reaching the right contacts in target accounts. The team generated 2,800 leads, with 2,000 from target accounts. This led to 26 opportunities, 13 closed-won deals, and $8M in pipeline. They also saved 1,414 hours and $108K in operational costs.
Docebo
- Information Technology And Services
- Medium
Toronto, Canada
Docebo used Metadata Spotlight to improve how sales and marketing work together. They built six audience segments to help sales... focus on the right accounts. Real-time reporting made account data easy for sales to use. The platform gave clear views of account engagement over time. Docebo saved time by cutting manual reporting. Sales teams could act quickly on new engagement signals.
Cacheflow
- Information Technology And Services
- Small
San Francisco, USA
Cacheflow used Metadata's MetaMatch to target high-quality leads on Facebook, LinkedIn, and Instagram. The company struggled with broad, imprecise native... targeting and needed better precision to reach decision-makers. MetaMatch enabled role-based segmentation and technographic targeting, improving audience quality. Cacheflow closed its largest deal from a cold-targeting Facebook campaign. Lead quality improved and cost per click dropped compared to native platform targeting.
BigID
- Information Technology And Services
- Medium
New York, USA
Metadata helped BigID move from agency to in-house campaign management. BigID launched over 300 LinkedIn campaign experiments using Metadata's Campaign... Automation. The platform automated 632 hours of manual work for BigID's demand generation team. Lead Gen Forms increased conversions and matched personal to business emails. BigID discovered new high-performing content segments. The team focused more on strategy and creative updates, not manual setup.
Automation Anywhere
- Information Technology And Services
- Very Large
San Jose, USA
Automation Anywhere used Metadata's Campaign Automation and MetaMatch to source $3. 6M in pipeline. The team needed to scale demand...generation for their enterprise RPA platform. Metadata enabled multi-channel campaigns and precise audience targeting. Revenue Optimization linked ad spend to pipeline results. Automation Anywhere improved targeting and saw clear attribution to revenue.
Titan
- Information Technology And Services
- Medium
USA
Titan used Metadata to launch its first paid ad campaigns. Before Metadata, Titan relied only on organic leads and AppExchange.... With Metadata, they built paid demand from scratch and saw a 100% increase in paid leads. Their average contract value rose by 45%, from $8.5K to $12K. One campaign manager now runs all programs, saving the need for extra hires. Metadata automated budget management and attribution, making $2M in annual ad spend possible for a lean team.
Instruqt
- Information Technology And Services
- Small
Amsterdam, Netherlands
Metadata helped Instruqt replace its agency and build a full-funnel marketing engine. Instruqt cut cost per lead by 94% and... increased paid ad leads by 139%. Campaign launches went from weeks to same-day, with real-time optimization and unified reporting. The three-person team saved over 20 hours per week and eliminated agency costs. Instruqt now focuses on strategic growth while Metadata automates ad execution.
Zoom
- Information Technology And Services
- Very Large
San Jose, USA
Zoom used Metadata's Bid Agent to automate LinkedIn ad bidding. The team cut cost-per-click by 77% and reduced ad spend... by 24%. Influenced revenue grew by 177%. ROI jumped from 3.26x to 9x. Campaign setup time dropped from weeks to minutes. The marketing team saved up to 10 hours per week for strategy and planning.
Fingerprint
- Information Technology And Services
- Small
San Francisco, USA
Fingerprint used Spotlight to fix messy ad data and improve their ABM strategy. Before, they struggled with multiple tools and... unclear results. With Spotlight, they tracked ads and engagement across LinkedIn and Meta, connecting everything in Salesforce. They built a stage-based model to know where each account stands. In three months, they found millions in new opportunities and saved hours on data cleanup. Now, they know which ads work and can target the right accounts.
Writer
- Information Technology And Services
- Medium
San Francisco, USA
Writer used Metadata Optimizer to cut cost per MQL by 86%. They increased lead volume by 1,036% with automated campaign... management. Writer saved 3-5 hours daily by using automation and auto pause rules. The team redirected budget to high-performing campaigns. They closed a major enterprise customer and scaled marketing efforts. Metadata’s reporting helped them track and refine strategies.
Cacheflow
- Information Technology And Services
- Small
San Francisco, USA
Cacheflow used MetaMatch to target high-quality leads in the competitive SaaS market. They segmented audiences by job title and used... detailed technographic and firmographic data for precise targeting. Campaigns ran on LinkedIn, Facebook, and Instagram, with continuous optimization and remarketing. This approach helped Cacheflow close their largest deal ever from a cold-targeting Facebook ad. They saw better lead quality and lower cost-per-click compared to native targeting.
Financial Services Case Studies and Customer Success Stories with Metadata Platform
Nitrogen Wealth
- Financial Services
- Medium
Auburn, USA
Metadata helped Nitrogen Wealth triple sales accepted opportunities with the same budget. The platform enabled 14X triggered ROI and 23X... influenced ROI during a major rebrand. Nitrogen Wealth used campaign automation, daily bid optimization, and integrations with Marketo and Salesforce. The marketing team launched more experiments and improved targeting. Full-funnel attribution became possible, connecting ad spend to CRM outcomes.
Nitrogen Wealth used Metadata to optimize Google Search campaigns. The team achieved a 14.45x return on triggered pipeline. They tripled... inquiries and sales accepted opportunities with the same budget. Metadata’s integration with Marketo and Salesforce enabled unified reporting and better budget allocation. Daily optimizations and SKAGs improved lead quality and campaign efficiency.
Nitrogen Wealth used Metadata to optimize Google Search campaigns. The team achieved a 14.45x return on triggered pipeline. They tripled... inquiries and sales accepted opportunities with the same budget. Metadata’s integration with Marketo and Salesforce enabled unified reporting and better budget allocation. Daily optimizations and granular keyword control improved lead quality and campaign efficiency.
Design Case Studies and Customer Success Stories with Metadata Platform
Monotype
- Design
- Medium
Woburn, USA
Metadata helped Monotype lower their cost per opportunity by 83%. Monotype's demand gen team struggled to optimize campaigns across audiences... and channels. Manual experiments took too much time and lacked clear data. Metadata automated experiment testing and budget optimization. The platform shifted budget to the best-performing campaigns. Monotype quickly found winning combinations and improved budget efficiency.
Events Services Case Studies and Customer Success Stories with Metadata Platform
Webex Events
- Events Services
- Small
San Jose, USA
Webex Events used Metadata to boost pipeline by 60% while cutting budget by 73%. The two-person team launched 30 campaigns... in one quarter using campaign automation and budget optimization. They shifted from lead generation to content-driven campaigns and retargeting. This new approach created 53 opportunities and lowered cost per opportunity by 44%. Automation let them test and scale campaigns quickly, driving real pipeline growth.
BigID used Metadata to run over 300 campaign experiments. The marketing team automated 632 hours of work by bringing paid... campaigns in-house. Metadata helped them scale LinkedIn ads and test content across new audiences. They increased conversions using LinkedIn Lead Gen Forms. Integration with Hubspot and Salesforce made lead management easier. The team saved time and improved campaign results.
Internet Case Studies and Customer Success Stories with Metadata Platform
Zoom
- Internet
- Very Large
San Jose, USA
Zoom used Metadata’s Bid Agent and Campaign Automation to automate paid advertising. They reduced cost per click by 77% and... cut ad spend by 24%. Campaign setup time dropped from 3.5 weeks to under 10 minutes. Zoom saw a 252% increase in opportunities and a 177% rise in influenced revenue. ROI improved from 3.26X to 9X.
Human Resources Case Studies and Customer Success Stories with Metadata Platform
GoodTime
- Human Resources
- Small
San Francisco, USA
GoodTime used Metadata's Experiment Engine to improve their Google Search campaigns. They managed over 50 keywords and needed to find... which ones drove real pipeline. Metadata's tool let them test and optimize keywords using data, not guesses. They increased pipeline by 50% and cut spend by 13.4%. Cost per opportunity dropped by 42%. They saw 320% more dollars in pipeline from the same programs.
Other Industry Case Studies and Success Stories with Metadata Platform
Devon Lane
- Small
Devon Lane used metadata. io to move prompts into pipeline with agentic go-to-market strategies. The testimonial highlights the use of...Metadata Campaigns, Audiences, and Insights. Key features included audience targeting and campaign experimentation. The focus was on driving pipeline growth through advanced marketing automation. Results or specific metrics are not provided in the content.
Devon Lane used Metadata to improve their go-to-market process. They turned prompts into pipeline using agentic GTM strategies. The testimonial... highlights the use of Metadata's campaign and audience tools. The focus was on demand generation and marketing. Results or specific metrics are not mentioned.
