Real-World Case Studies and Customer Success Stories with Metadata Platform

Metadata helped ThoughtSpot activate intent data from 6Sense and G2, creating $5M in pipeline. The marketing team launched 1,600+ experiments... and 86 campaigns in five months. They automated 2,795 hours of work and saved $214,880. Metadata enabled targeted Facebook and LinkedIn ads, generating 193 opportunities and a 9.8X return on ad spend. The team quickly learned what worked and improved campaign results.
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Metadata helped Firstup generate $6M in revenue and a 24X increase in pipeline. Firstup used Metadata to run ABM campaigns... on paid social, targeting their ideal customer profile. In the first 90 days, they saw the highest number of leads and lowest cost-per-lead ever. Within six months, they gained 70 new influenced opportunities and $1M in new revenue. Conversion rates rose from 7% to over 28% with automated optimization and multivariate testing.
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Metadata’s Marketing OS helped Fivetran target LinkedIn accounts and nurture leads. Fivetran wanted more engagement and conversions from LinkedIn. With... Metadata, they created 1,400 opportunities and $6M in pipeline. They closed 94 deals and automated 6,967 hours of work. Fivetran saved $535,604 by automating manual tasks. In six months, they got 3,300 leads at $115 each.
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Metadata helped Eightfold. ai automate paid campaigns and target key accounts. Eightfold.ai struggled to prioritize accounts and generate new leads...with limited audience options. Using Metadata, they generated 2,800 leads, with 2,000 from target accounts. They triggered 26 opportunities and closed 13 deals, creating $8M in pipeline. The platform also automated 1,414 hours of work and saved $108,683 in manual effort.
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Monte Carlo used Metadata to automate and optimize their paid campaigns. They faced challenges with LinkedIn’s targeting and manual campaign... management. Metadata helped them create custom audiences, test ad variations, and automate budget allocation. As a result, Monte Carlo created $6.1M in pipeline, automated 621 hours of work, and achieved a 14.5X return on investment. Their digital marketing manager spent 3x less time on campaign tasks.
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Qualified used Metadata to activate their intent data and target in-market accounts with ads on Facebook and LinkedIn. Before Metadata, they... struggled to get their audiences to take action and saw mismatched data from their intent provider. With Metadata, they built custom audiences, improved ad spend efficiency, and tracked surging accounts for sales outreach. This approach automated 703 hours of work and influenced $6.9M in pipeline. Over 2,000 surging target accounts were reached.
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Metadata helped Gainsight automate and segment their paid media campaigns. Gainsight needed to promote different products to unique personas at... mid-market and enterprise companies. Using Metadata, they segmented campaigns by geography, market, and product, and tested audiences and creatives at scale. This automation saved 437 hours of work and created $4.8M in pipeline. Gainsight achieved a 10.4X return on investment with Metadata.
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Zingtree used MetaMatch from Metadata to improve their paid social targeting. Their marketing team struggled to reach the right people... using native ad tools on Facebook, Instagram, and LinkedIn. With MetaMatch, they built custom audiences using technographic and intent data. This helped them target companies using specific technologies and support their sales team. Within 30 days, they sourced a closed-won deal from paid social campaigns.
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Metadata helped Webex Events increase their pipeline by 60% while using 73% less budget in just three months. Webex Events faced... budget cuts and needed to rethink their paid social strategy. They used Metadata to run campaign experiments with educational and product videos. The two-person team automated campaign optimization and budget allocation. As a result, they created 53 opportunities and lowered their cost-per-opportunity by 44%.
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Metadata helped GoodTime increase pipeline volume from search by 50% using single keyword ad groups. GoodTime faced high costs and... wanted to drive more pipeline from high-intent search traffic. They used Metadata to test keywords, update ads, and focus on high-converting terms. This led to a 13.4% reduction in spend, a 50% increase in pipeline, a 42% lower cost per opportunity, and 320% more dollars in pipeline.
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Metadata helped LaunchDarkly fix marketing data problems. LaunchDarkly had issues with UTM tagging, campaign testing, and marketing automation flow. They... used Metadata's test lead feature and improved their quality checks. They worked closely with their Marketing Operations team and used analytics tools. As a result, LaunchDarkly tracked marketing dollars better and improved attribution accuracy. This helped them plan and optimize their marketing spend.
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Cacheflow used MetaMatch Audiences to target and convert high-quality leads. They needed a better way to reach their ideal audience... in the competitive SaaS space. MetaMatch let them segment audiences, use detailed data, and run multi-channel campaigns. They closed their largest deal ever from a cold-targeting Facebook ad. MetaMatch improved lead quality and lowered cost-per-click. Cacheflow grew by closing bigger deals and making marketing more efficient.
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Docebo used Metadata Spotlight to improve sales and marketing alignment. They needed better ways to find high-intent accounts and connect... marketing with sales. Spotlight gave them strong filtering and a clear timeline of account activity. This helped Docebo create targeted audience segments and run more effective campaigns. The tool made workflows faster and gave real-time insights for better decisions.
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Spotlight helped Fingerprint fix messy ad data and see real results. Before, they used many tools and could not trust... their data. With Spotlight, they tracked ads and engagement across LinkedIn and Meta, all in Salesforce. They built a clear ABM flow and cleaned up their audiences. In three months, they found millions of dollars in new opportunities and saved hours on data work.
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Writer used Metadata Optimizer to lower their cost per MQL by 86%. They set hard targets for CPL and CPMQL,... and the Optimizer adjusted campaigns automatically. Auto Pause Rules stopped underperforming campaigns, saving budget. Writer saw a 1,036% increase in lead volume and saved 3-5 hours daily. The platform helped Writer close a major enterprise customer and scale their marketing efforts.
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Metadata helped Nitrogen Wealth improve their Google Search campaigns. The team used Metadata to automate campaign management, connect with Marketo... and Salesforce, and run A/B tests. They switched to Single Keyword Ad Groups and expanded their keyword strategy. Nitrogen Wealth saw a 14.45x return on triggered pipeline and tripled their sales accepted opportunities with the same budget. The integration gave them better insights and improved lead quality.
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Metadata helped BigID run over 300 campaign experiments. BigID wanted more control over their paid campaigns and needed to prove... marketing value to leadership. They used Metadata to automate campaign setup, integrate with Hubspot and Salesforce, and experiment with LinkedIn ads. This saved 632 hours of manual work. The team increased conversions and enriched leads for sales. Metadata made it easy for BigID to test new content and audiences.
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