Real-World Case Studies and Customer Success Stories with Metadata Platform

Qualified used Metadata to reach over 2,000 surging target accounts. They automated 703 hours of work and influenced $6.9M in... pipeline. Qualified needed to advertise to in-market accounts using their own intent data. Metadata helped them build targeted audiences on Facebook and LinkedIn. This made their ad spend more efficient and improved their lead-to-sales journey.
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Monte Carlo used Metadata to automate campaign experimentation and audience targeting. They created custom audiences and exclusion lists to match... their strict ideal customer profile. The platform let them test multiple ad creatives and copy, then automatically shift budget to top performers. Monte Carlo’s one-person paid media team saved 621 hours of manual work. They generated $6.1M in pipeline and achieved a 14.5X return on investment.
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Gainsight used Metadata to automate campaign segmentation and targeting. Their paid media team segmented campaigns by geography, market, and product.... They built experiments to test audiences and creative for each persona. This approach created a feedback loop for new campaigns and content. Gainsight generated $4.8M in pipeline and automated 437 hours of work. They achieved a 10.4X return on investment.
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Docebo used Metadata’s Spotlight to improve sales and marketing alignment. They needed better ways to find high-intent accounts and connect... marketing with sales. Spotlight gave them strong filtering and a clear timeline of account activity. Docebo created detailed audience segments and targeted high-value accounts. This led to faster workflows, better team alignment, and more effective campaigns.
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Zingtree used MetaMatch to improve paid social targeting. Their marketing team struggled to reach the right audience with native ad... tools. MetaMatch let them build audiences using technographic and intent data. They targeted companies using Zendesk and set contact-level criteria. Within 30 days, they sourced a closed-won deal from paid social. This helped support their sales team and outbound efforts.
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Fivetran used Metadata’s MarketingOS to boost LinkedIn engagement and drive more conversions. They targeted accounts more precisely and nurtured leads... with tailored content. In six months, Fivetran created 1,400 opportunities and $6M in pipeline. They closed 94 deals and automated 6,967 hours of work. The platform saved them over $535,000 by reducing manual tasks.
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GoodTime used Metadata’s single keyword ad group structure to improve their Google Search campaigns. They tested and refined keywords, ad... copy, and landing pages to focus on high-intent terms. This approach led to a 50% increase in pipeline volume and a 42% lower cost per opportunity. GoodTime also spent 13.4% less and generated 320% more pipeline dollars. The team relied on data-driven decisions to optimize spend and results.
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Webex Events used Metadata to boost their pipeline by 60% in just three months. They achieved this while cutting their... budget by 73%. Their two-person paid media team ran campaign experiments with educational and product videos. Metadata helped them automate campaign optimization and audience targeting. As a result, they created 53 new opportunities and lowered cost-per-opportunity by 44%.
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LaunchDarkly used Metadata to fix marketing data issues. They improved UTM tagging with a quality check process. The team started... testing campaigns before launch using Metadata’s test lead feature and Marketo integration. This helped them catch errors and ensure leads went to the right programs. Accurate tracking let them spend marketing dollars on the best channels. They now attribute pipeline results correctly and plan resources better.
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Metadata helped Firstup boost their ABM strategy. Firstup used Metadata to target ideal accounts on paid social. They ran experiments... on Facebook and LinkedIn. In 90 days, they saw more leads and lower costs per lead. In six months, they gained 70 new opportunities and $1M in new revenue. Overall, Firstup generated $6M in revenue and a 122X ROI.
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Metadata helped ThoughtSpot activate their intent data from 6Sense and G2. The marketing team used Metadata to automate campaign launches... on Facebook and LinkedIn. They created 1,600+ experiments and 193 opportunities, generating $5M in pipeline. Automation saved 2,795 hours of manual work and $214,880. ThoughtSpot saw a 9.8X return on ad spend and improved campaign targeting and results.
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Metadata helped Automation Anywhere increase their average deal size by 36%. The company used Metadata to build dynamic audiences and... automate paid social campaigns. They integrated Salesforce and intent data to target the right accounts. This led to a 92% lead-to-MQL rate and a 68% lower cost-per-opportunity. Automation Anywhere automated 927 hours of work with Metadata.
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Eightfold. ai used Metadata to improve lead generation and account targeting. They faced challenges prioritizing accounts and generating new inbound...leads. Metadata enabled them to run both display and social campaigns from one platform. Over two years, they tested hundreds of ads and optimized their campaigns. This led to 26 opportunities, 13 closed-won deals, $8M in pipeline, and 1,414 hours of work automated.
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Metadata Optimizer helped Writer cut cost per MQL by 86%. Writer used Optimizer and Auto Pause Rules to lower CPL... and boost campaign efficiency. Lead volume jumped by 1,036%. The team saved 3-5 hours daily with automation. Writer closed a major enterprise customer and scaled marketing with Metadata.
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Metadata helped Eightfold. ai create 26 opportunities and $8M in pipeline. Eightfold.ai used Metadata to target accounts and automate campaigns...across display and social. They generated 2,800 leads, with 2,000 from target accounts. The platform automated 1,414 hours of work and saved $108,683. Eightfold.ai closed 13 deals using Metadata's ABM targeting features.
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Metadata Spotlight helped Docebo align sales and marketing teams. Docebo used Spotlight to filter and segment high-value accounts. The tool... gave real-time insights and improved workflow efficiency. Docebo ran more targeted campaigns and improved reporting. The chronological timeline made account data easy for sales to use. Docebo saw better campaign performance and team collaboration.
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Metadata helped Automation Anywhere boost their average deal size by 36%. The company used Metadata to build dynamic audiences with... Salesforce and intent data, targeting accounts showing buying signals. Campaigns ran on Facebook and LinkedIn, with Metadata automating campaign management and budget allocation. Automation Anywhere saw a 92% lead-to-MQL rate, a 68% lower cost-per-opportunity, and 927 hours of work automated. The solution enabled efficient demand generation and high-quality leads.
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Cacheflow used MetaMatch to target high-quality leads in the competitive SaaS market. They segmented audiences by job title and used... detailed technographic and firmographic data for precise targeting. Campaigns ran on LinkedIn, Facebook, and Instagram, with continuous optimization and remarketing. This approach helped Cacheflow close their largest deal ever from a cold-targeting Facebook ad. They saw better lead quality and lower cost-per-click compared to native targeting.
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Writer used Metadata Optimizer to cut cost per MQL by 86%. They increased lead volume by 1,036% with automated campaign... management. Writer saved 3-5 hours daily by using automation and auto pause rules. The team redirected budget to high-performing campaigns. They closed a major enterprise customer and scaled marketing efforts. Metadata’s reporting helped them track and refine strategies.
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Fingerprint used Spotlight to fix messy ad data and improve their ABM strategy. Before, they struggled with multiple tools and... unclear results. With Spotlight, they tracked ads and engagement across LinkedIn and Meta, connecting everything in Salesforce. They built a stage-based model to know where each account stands. In three months, they found millions in new opportunities and saved hours on data cleanup. Now, they know which ads work and can target the right accounts.
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Nitrogen Wealth used Metadata to optimize Google Search campaigns. The team achieved a 14.45x return on triggered pipeline. They tripled... inquiries and sales accepted opportunities with the same budget. Metadata’s integration with Marketo and Salesforce enabled unified reporting and better budget allocation. Daily optimizations and granular keyword control improved lead quality and campaign efficiency.
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BigID used Metadata to run over 300 campaign experiments. The marketing team automated 632 hours of work by bringing paid... campaigns in-house. Metadata helped them scale LinkedIn ads and test content across new audiences. They increased conversions using LinkedIn Lead Gen Forms. Integration with Hubspot and Salesforce made lead management easier. The team saved time and improved campaign results.
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