illumin helped MN&Co, a digital marketing agency, improve campaign efficiency for a financial services client. The challenge was fragmented systems and low Meta campaign CTR at 0.1%. MN&Co used illum...in to connect open web and social channels, enabling better targeting and streamlined management. With illumin, the average CTR for social campaigns increased to 0.14%, a 40% improvement. The agency also saw higher conversion rates and more leads for their client.
Betano sports betting in Brazil
- Marketing And Advertising
EZmob used its self-serve ad network to run a pop ad campaign for Betano sports betting in Brazil. The goal was to drive high-quality traffic and sign-ups for Betano using targeted pop ads. The campa...ign focused on precise geolocation, device, and connection targeting to reach sports enthusiasts. Detailed tracking macros were set up to monitor performance. The case study explains how EZmob optimized the campaign to meet key performance indicators for sports betting affiliate marketing.
Connexity and Perform[cb] partnered to boost premium traffic and sales for retail clients. They used day parting, targeting tests, and custom landing pages to improve conversions. The partnership led... to double-digit growth in clicks, publisher revenue, sales volume, and conversion rates. Perform[cb] saw a 15% increase in CPC payouts after optimizing for Connexity's COS target. Retailers in swimwear, grocery, fashion, auto parts, and floral saw sales increases from 50% to 400%.
The Latest Advertising Deployments delivering value in Education
Duolingo
- Education
Duolingo wanted to increase brand awareness in Germany amid competition in the language learning app market. They launched a six-week Jodel campaign targeting students, using mobile display ads and m...eme-like videos. The campaign achieved a 0.37% CTR, significantly increasing brand familiarity, especially among young males. The campaign exceeded goals, enhancing Duolingo's perception as a fun and effective language learning app.
Driving ROI and results: Understanding the Impact of Advertising in Entertainment
Jeremiah Yahaya
- Entertainment
Adsterra Direct Link helped Jeremiah Yahaya, an entertainment blogger, earn over $9,000 in passive income using Facebook traffic. He built and managed more than 15 Facebook groups, focusing on trendi...ng celebrity news and gossip to attract large audiences. Jeremiah owned and grew groups like Asoebi collection and Angel Unigwe Tv, reaching over 500,000 and 770,000 members respectively. By posting engaging content and renting additional groups, he increased traffic to his Adsterra links and boosted his earnings.
Realize helped Ziwo reach more B2B leads in the UAE, Saudi Arabia, and Morocco. Ziwo used Realize’s premium open web inventory and exclusive Yahoo inventory to expand their audience. Project Agora pr...ovided ongoing support and monthly reports to optimize results. Ziwo’s campaign generated 40% more leads and a 30% lower CPA than other platforms. The campaign reached 33.5 million people in three markets. Ziwo plans to expand campaigns to Egypt after this success.
The Advertising Blueprint for Better Selection Decisions in Design
Bell Media
- Media
Atex ACE is the CMS powering Bell Media's Crave streaming service. Bell Media wanted to launch a bilingual TV and streaming platform for over 2.5 million subscribers. They partnered with Atex to buil...d an innovative OTT video service. The solution supports English and French content across web, mobile, and smart TVs. This partnership helped Bell Media deliver a top entertainment experience in Canada.
Intentwise Ad Optimizer helped Radwell manage over 3,300 Amazon ad campaigns. Radwell used the platform's heat map to find peak sales times and set rules to reduce ad spend at night and on weekends. ...The tool let Radwell set separate bid modifiers for B2B and B2C shoppers in one place. Radwell managed 185,000 active SKUs and scaled both B2B and B2C strategies. The software made campaign management easier and saved time for the team.
The Latest Advertising Deployments delivering value in Consumer Goods
Collage
- Consumer Goods
LiveIntent helped Collage boost customer acquisition outside of walled gardens. Collage used LiveIntent's advertising and email solutions to reach new customers. The campaign focused on suppressing e...xisting customers and optimizing offers for conversions. Collage achieved a 5.3% click-to-conversion rate and 2,253 conversions. The campaign delivered a 133% return on ad spend and stayed under the CPA goal.
