Advertising Client Stories | Industry adoption & Deployment Successes
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Recent adoption and success with Advertising software in Entertainment
HBO
- Entertainment
- Large
New York, USA
HBO used Studio Resonate and Pandora to promote season two of Big Little Lies. They created an interactive quiz that... matched listeners to show characters and curated music stations for each. The campaign targeted fans with custom audio messages and exclusive music experiences. HBO reached its audience on Pandora and extended the program off-platform. The campaign aimed to drive awareness and viewership for the new season.
A leading gaming app developer
- Entertainment
- Small
Chocolate Ad Mediation helped a leading gaming app developer boost revenue by 35%. The app used rewarded video ads and... full-screen interstitial ads to engage users and increase fill rates. Chocolate's platform brought premium demand sources, raising fill rates from 43% to double. The solution enabled users to earn cryptocurrency by watching ads, making the app more fun. The developer saw higher engagement and better monetization with video advertising.
LINE Music wanted to increase its app subscription rate. Remerge helped them use deep links in their retargeting ads. Instead... of sending users to the app home page, ads sent users straight to the subscription page. This change led to a 63% increase in conversion rate on Android and a 99% increase on iOS. Deep links made it easier for users to subscribe, boosting revenue goals.
TVadSync used its brand safety tools to help an entertainment client run ads safely on the open web. The client needed... to keep brand safety above 97% for high-profile, sensitive campaigns. TVadSync used pre-bid filters, custom blocklists, real-time monitoring, and daily checks. The campaigns reached 100% of planned impressions with no ads next to unsafe content. Brand safety stayed above 97% and risk stayed below 4% for both display and video ads.
Group C Digital
- Marketing And Advertising
- Small
USA
Simpli. fi helped Group C Digital run a year-long campaign for a Midwest grocery store chain. The campaign used geo-fencing...and cross-device targeting to drive in-person visits to 126 stores. Simpli.fi enabled precise measurement of store visits and competitor conquesting. The campaign achieved an average cost per visit of $3.22, beating the $5.00 goal. Over 163,000 store visits were tracked between June 2020 and June 2021.
Unspecified advertiser (dating affiliate marketer)
- Marketing And Advertising
EZmob's floating push ads helped a dating affiliate marketer achieve a 154. 7% ROI in France. The campaign started with...a $50 daily budget and focused on optimizing device, language, and publisher targeting. Using EZmob's postback and tracker, the marketer tracked conversions and adjusted bids for better results. After three months, the campaign delivered 275 conversions and $583 profit. Strategic optimizations led to lower CPA and sustained performance in the French dating market.
HUMAN helped Tappx cut SIVT by 60% and GIVT by 30%. Tappx needed to scale fast while keeping trust high.... Fraud threats grew as Tappx expanded. HUMAN gave Tappx advanced fraud protection and deep transparency. Tappx built stronger partner trust and kept growing globally with quality ad inventory.
The Advertising Blueprint for Better Selection Decisions in Publishing
Stream Publishing Ltd
- Publishing
- Small
UK
PSC helped Stream Publishing Ltd move from a custom Microsoft Access database to a specialized publishing software. The team now... manages bookings, artwork, and invoicing in one place. Exporting invoices to Sage is fast and saves a lot of time. PSC’s reporting tools give quick business insights with over 250 reports. Staff can work from anywhere, making remote work easy. The sales process is now smoother and accounts work takes less time.
The Mathrubhumi Printing and Publishing Company Ltd.
- Publishing
- Large
Kozhikode, India
The Mathrubhumi Printing and Publishing Company Ltd. used Atex solutions for their publishing needs. The project focused on improving digital... and print content creation. Atex provided tools for multi-channel publishing and digital asset management. The case highlights the use of advanced content management for a major Indian publisher. Results or specific metrics are not mentioned in the content.
Fashion Editorial and Women's Magazines
- Publishing
Adventive's 3D Banners and 3D Rotating Cubes helped fashion editorial and women's magazines achieve a 166% boost in click-through rate. The campaign used... 3D ad formats instead of standard banners. This was the first time the client used 3D ads. The new creative formats led to record-breaking CTR and outperformed previous benchmarks. 3D ads increased engagement and viewability for digital publishing campaigns.
Driving ROI and results: Understanding the Impact of Advertising in Consumer Goods
Unilever
- Consumer Goods
- Very Large
London, UK
Unilever partnered with AMA to create award-winning creative and technology solutions. The collaboration focused on innovative advertising campaigns. The project... was developed in both New York and London. The case highlights Unilever's commitment to advanced marketing strategies. No specific metrics or results are mentioned in the content.
Unilever used Taboola Video Ads to promote household products online. The goal was to improve video completion rates. With Project... Agora and Mindshare, Unilever launched Taboola campaigns across premium sites in Hungary. Taboola's targeting tools helped Unilever reach more people. The campaign led to a 44% higher video completion rate and a 217% increase in clickthrough rate. Unilever continued using Taboola after seeing these strong results.
Thumbvista geofenced an industry conference for Home Materials Provider. The goal was to drive decision makers to the client's booth... using targeted mobile ads. The campaign delivered over 80,000 ad impressions in 3 days and generated more than 200 clicks. The client saw their ad in real time and was pleased with the volume and frequency. The campaign set the stage for future retargeting and industry-focused strategies.
Digital Remedy helped Machete, a fashion brand, boost product awareness and sales. Using advanced creative ad formats and targeted audience... tactics, Machete saw a 21% increase in ROAS month-over-month. The Product Tiles rich media unit showcased multiple products in one ad, driving more shoppers to the site. Real-time revenue optimization was enabled through onsite tracking. In the first 30 days, Machete achieved a 409% ROAS.
XCVI used Vantage to improve their ecommerce performance. The case study does not provide specific details about the challenges faced... or the results achieved. There are no explicit metrics or quotes included. The focus is on XCVI's experience with Vantage in the apparel and fashion industry.
Intentwise Optimize helped Lavazza grow its U. S. presence. Lavazza used the platform to target new shoppers on Walmart Connect....Automated rules and keyword targeting improved campaign efficiency. The brand reduced manual work by up to 50%. Lavazza saw an 87% revenue increase and a 32% rise in new-to-brand orders. Spend efficiency improved throughout the campaign.
LiveIntent helped Wildgrain grow their customer base using targeted email advertising. Wildgrain tested two ad creatives to see which drove... more purchases. The campaign focused on reaching new customers by using lookalike audiences and suppressing past buyers. Wildgrain saw a 13% increase in monthly reach and a 14% lower customer acquisition cost compared to their next best channel. The creative hinting the deal would end soon performed best.
illumin helped Redtag, a Canadian travel brand, boost eCommerce sales with targeted display ad campaigns. The campaign used AI-driven optimizations... to improve cost per acquisition and click-through rates. Retargeting drove over 85% of total conversions, making it the top tactic. Creative ads matched seasonal travel trends to keep engagement high. The campaign focused on Canadian vacationers, especially ages 30-34, for strong results.
AppLovin helped LoadComplete grow Legend of Slime after launch. LoadComplete used MAX, AppDiscovery, and SparkLabs to boost monetization and user... acquisition. They saw a 21% increase in ad-based revenue per DAU and a 12% lift in eCPM. User acquisition spending scaled by more than 36X. D7 retention increased by 89%. Legend of Slime reached #1 on the free games chart.
The Latest Advertising Deployments delivering value in Internet
Yongxing's Japanese sports site
- Internet
- Small
Japan
Adsterra helped a Japanese sports site earn over $356,000 in ad revenue. The site posts sports predictions and uses banner... ads to monetize global traffic. Monthly ad views reached up to 13 million, with most revenue from the US, UK, and Australia. Adsterra optimized ad feeds for iGaming and sports offers, boosting conversions. The site built trust with accurate stats and strong content, leading to high user engagement and steady income.
Verve’s Brand+ Marketplace helped SmartNews boost ad revenue. By using Prebid integration and pre-packaged deals, SmartNews saw a 141% quarter-over-quarter... revenue growth. eCPM on Android increased by 56%. Fill rates rose by 39%. Verve also improved SmartNews’s credibility with ads.txt and direct demand partner relationships. SmartNews now sees Verve as a key strategic partner.
The Advertising Blueprint for Better Selection Decisions in Insurance
Allianz
- Insurance
- Very Large
Munich, Germany
Allianz ran a four-week employer branding campaign on Jodel. The campaign used native fullscreen ads to reach students and young... professionals. Allianz tailored the ad language and visuals to fit the Jodel community. The campaign achieved a 1.0% click-through rate and drove more traffic to Allianz’s career landing page. This helped Allianz attract young talent and strengthen its employer brand.
GroundTruth's location technology helped BMW UK boost awareness for its 7 Series. The campaign used proximity targeting near competitor dealerships... and Experian data for audience targeting. Retargeting and high-impact banners increased engagement. BMW UK saw a 3% higher expansion rate than benchmark and engagement rates 10% above proximity targeting. The campaign drove more visits to BMW dealerships and proved mobile's impact on car buying decisions.
Connexity ran supplier-funded campaigns for Samsung with a top 10 retailer. The campaign focused on premium 55”+ televisions using Connexity’s... Comparison Shopping Service. It captured an extra 42% impression share for Samsung and reached a 2.1% conversion rate. The campaign delivered a 10x ROI, showing strong profitability and effective targeting. This set a new standard for collaboration and innovation in shopping campaigns.
