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Driving ROI and results: Understanding the Impact of Advertising in Entertainment

 

HBO - Entertainment - Large

New York, USA

HBO used Studio Resonate and Pandora to promote season two of Big Little Lies. They created an interactive quiz that... matched listeners to show characters and curated music stations for each. The campaign targeted fans with custom audio messages and exclusive music experiences. HBO reached its audience on Pandora and extended the program off-platform. The campaign aimed to drive awareness and viewership for the new season.

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A leading gaming app developer - Entertainment - Small

Chocolate Ad Mediation helped a leading gaming app developer boost revenue by 35%. The app used rewarded video ads and... full-screen interstitial ads to engage users and increase fill rates. Chocolate's platform brought premium demand sources, raising fill rates from 43% to double. The solution enabled users to earn cryptocurrency by watching ads, making the app more fun. The developer saw higher engagement and better monetization with video advertising.

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Triwin Games - Entertainment - Medium

Shanghai, China

Remerge helped Triwin Games boost growth for its Tycoon Casino app with targeted Android retargeting. The campaign focused on segmenting... users by payment history and engagement, using personalized ads to re-engage both paying and non-paying users. Remerge's creative team developed custom ad materials tied to in-game promotions. As a result, Triwin Games exceeded its ROAS goal by over 15%. The strategy helped the company overcome iOS privacy changes and drive higher user return and spending.

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entertainment client (unnamed) - Entertainment

TVadSync used its brand safety tools to help an entertainment client run ads safely on the open web. The client needed... to keep brand safety above 97% for high-profile, sensitive campaigns. TVadSync used pre-bid filters, custom blocklists, real-time monitoring, and daily checks. The campaigns reached 100% of planned impressions with no ads next to unsafe content. Brand safety stayed above 97% and risk stayed below 4% for both display and video ads.

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The Latest Advertising Deployments delivering value in Marketing And Advertising

SPINS - Marketing And Advertising - Medium

Chicago, USA

Intentwise helped SPINS, a marketing agency, map out complex shopper journeys on Amazon, Walmart, and Target. Custom dashboards tracked time... to conversion, top products, and inventory forecasting. SPINS used these insights to increase spend on competitor targeting, leading to an 80% rise in New-To-Brand orders in one month. The dashboards saved the team over 40 hours per week. SPINS now uses data-driven strategies for each client and product.

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Unspecified advertiser (dating affiliate marketer) - Marketing And Advertising

EZmob's floating push ads helped a dating affiliate marketer achieve a 154. 7% ROI in France. The campaign started with...a $50 daily budget and focused on optimizing device, language, and publisher targeting. Using EZmob's postback and tracker, the marketer tracked conversions and adjusted bids for better results. After three months, the campaign delivered 275 conversions and $583 profit. Strategic optimizations led to lower CPA and sustained performance in the French dating market.

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Tappx - Marketing And Advertising - Medium

HUMAN helped Tappx cut SIVT by 60% and GIVT by 30%. Tappx needed to scale fast while keeping trust high.... Fraud threats grew as Tappx expanded. HUMAN gave Tappx advanced fraud protection and deep transparency. Tappx built stronger partner trust and kept growing globally with quality ad inventory.

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Recent adoption and success with Advertising software in Publishing

 

Stream Publishing Ltd - Publishing - Small

UK

PSC helped Stream Publishing Ltd move from a custom Microsoft Access database to a specialized publishing software. The team now... manages bookings, artwork, and invoicing in one place. Exporting invoices to Sage is fast and saves a lot of time. PSC’s reporting tools give quick business insights with over 250 reports. Staff can work from anywhere, making remote work easy. The sales process is now smoother and accounts work takes less time.

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Zawya - Publishing - Large

Dubai, UAE

Zawya faced challenges with outdated technology and the need for fast, credible news publishing. The company struggled with a legacy... content management system that was hard to update and maintain. Zawya chose Atex for its ready-to-use publishing platform, avoiding the need for custom development. After six months of collaboration, Zawya launched a new, scalable CMS. The transition was seamless, letting Zawya focus on content and audience engagement.

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Fashion Editorial and Women's Magazines - Publishing

Adventive's 3D Banners and 3D Rotating Cubes helped fashion editorial and women's magazines achieve a 166% boost in click-through rate. The campaign used... 3D ad formats instead of standard banners. This was the first time the client used 3D ads. The new creative formats led to record-breaking CTR and outperformed previous benchmarks. 3D ads increased engagement and viewability for digital publishing campaigns.

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Driving ROI and results: Understanding the Impact of Advertising in Apparel And Fashion

 

Machete - Apparel & Fashion - Small

Atlanta, USA

Digital Remedy helped Machete, a fashion brand, boost product awareness and sales. Using advanced creative ad formats and targeted audience... tactics, Machete saw a 21% increase in ROAS month-over-month. The Product Tiles rich media unit showcased multiple products in one ad, driving more shoppers to the site. Real-time revenue optimization was enabled through onsite tracking. In the first 30 days, Machete achieved a 409% ROAS.

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Axis Tango - Apparel & Fashion - Small

New York, USA

Vantage helped Axis Tango, a luxury tango footwear boutique, automate Facebook ads. Axis Tango used Vantage to launch dynamic product... and retargeting campaigns. They achieved a 48.5X return on ad spend for DPA and 33.6X overall. The click-through rate reached 37.3%. Campaign creation time dropped by 90%. Axis Tango saw fast sales growth and recurring revenue.

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Recent adoption and success with Advertising software in Internet

A Filipino publisher (Ronaldo) - Internet - Small

Philippines

Adsterra helped a Filipino publisher earn nearly $20,000 in one month by monetizing a copyright-free music and e-book sharing portal with popunder ads. The publisher built... the site to support independent artists and writers, offering free uploads and access. Adsterra's popunder network provided instant ad revenue, with 10 million monthly ad impressions and a 48% repeat visitor rate. The platform's main audience came from the Philippines and the United States. Key challenges included server scaling, copyright moderation, and adapting to seasonal ad revenue drops.

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SmartNews - Internet - Medium

Tokyo, Japan

Verve’s Brand+ Marketplace helped SmartNews boost ad revenue. By using Prebid integration and pre-packaged deals, SmartNews saw a 141% quarter-over-quarter... revenue growth. eCPM on Android increased by 56%. Fill rates rose by 39%. Verve also improved SmartNews’s credibility with ads.txt and direct demand partner relationships. SmartNews now sees Verve as a key strategic partner.

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Driving ROI and results: Understanding the Impact of Advertising in Consumer Goods

 

Unilever - Consumer Goods - Very Large

London, UK

Unilever used Taboola Video Ads to promote household products online. The goal was to improve video completion rates. With Project... Agora and Mindshare, Unilever launched Taboola campaigns across premium sites in Hungary. Taboola's targeting tools helped Unilever reach more people. The campaign led to a 44% higher video completion rate and a 217% increase in clickthrough rate. Unilever continued using Taboola after seeing these strong results.

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Home Materials Provider - Consumer Goods

Thumbvista geofenced an industry conference for Home Materials Provider. The goal was to drive decision makers to the client's booth... using targeted mobile ads. The campaign delivered over 80,000 ad impressions in 3 days and generated more than 200 clicks. The client saw their ad in real time and was pleased with the volume and frequency. The campaign set the stage for future retargeting and industry-focused strategies.

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Recent adoption and success with Advertising software in Insurance

 

Allianz - Insurance - Very Large

Munich, Germany

Allianz ran a four-week employer branding campaign on Jodel. The campaign used native fullscreen ads to reach students and young... professionals. Allianz tailored the ad language and visuals to fit the Jodel community. The campaign achieved a 1.0% click-through rate and drove more traffic to Allianz’s career landing page. This helped Allianz attract young talent and strengthen its employer brand.

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Recent adoption and success with Advertising software in Food And Beverages

Wildgrain - Food & Beverages - Small

Boston, USA

LiveIntent helped Wildgrain grow their customer base using targeted email advertising. Wildgrain tested two ad creatives to see which drove... more purchases. The campaign focused on reaching new customers by using lookalike audiences and suppressing past buyers. Wildgrain saw a 13% increase in monthly reach and a 14% lower customer acquisition cost compared to their next best channel. The creative hinting the deal would end soon performed best.

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Advertising in Action in Other Industries

 

Redtag - Travel - Medium

Toronto, Canada

illumin helped Redtag, a Canadian travel brand, boost eCommerce sales with targeted display ad campaigns. The campaign used AI-driven optimizations... to improve cost per acquisition and click-through rates. Retargeting drove over 85% of total conversions, making it the top tactic. Creative ads matched seasonal travel trends to keep engagement high. The campaign focused on Canadian vacationers, especially ages 30-34, for strong results.

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Recent adoption and success with Advertising software in Automotive

BMW UK - Automotive - Large

GroundTruth's location technology helped BMW UK boost awareness for its 7 Series. The campaign used proximity targeting near competitor dealerships... and Experian data for audience targeting. Retargeting and high-impact banners increased engagement. BMW UK saw a 3% higher expansion rate than benchmark and engagement rates 10% above proximity targeting. The campaign drove more visits to BMW dealerships and proved mobile's impact on car buying decisions.

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The Advertising Blueprint for Better Selection Decisions in Retail

 

Sobrico - Retail - Medium

France

Connexity helped Sobrico grow ecommerce revenue while meeting strict cost of sale goals. Sobrico used Connexity's mix of advertising channels... to boost performance marketing. The partnership began in 2020 and led to several budget increases due to strong results. Sobrico consistently hit campaign objectives and ambitious cost targets. The collaboration encouraged Sobrico to invest more in digital marketing.

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