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The Channel Marketing Blueprint for Better Selection Decisions in Information Technology And Services

 

ALSO Group - Information Technology And Services - Large

Emmen, Switzerland
Partner marketing automation Channel marketing

ALSO Group used Channext to automate and scale their partner marketing. Before Channext, their marketing was manual and hard to... manage. The platform made campaign execution easy for SMB resellers. Partners could join weekly marketing without extra effort. ALSO gained detailed data to improve campaigns. This led to better partner engagement and increased revenue.

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Grupo ACI - Information Technology And Services

ZiftONE helped Grupo ACI improve digital marketing and customer engagement. Before ZiftONE, Grupo ACI used manual email marketing with no... customer insights. With ZiftONE, they built multi-touch campaigns and segmented their customer list. This led to better-focused marketing and improved sales. Grupo ACI became one of Siemens' top partners in Latin America.

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The Channel Marketing Blueprint for Better Selection Decisions in Insurance

 

Auto-Owners Insurance - Insurance - Large

Lansing, USA
CTV marketing campaign management Audience targeting for insurance sales CTV advertising Customer acquisition

Ansira helped Auto-Owners Insurance boost web conversions by 472% with a targeted CTV marketing campaign. The campaign focused on streaming... platforms and used precise audience targeting in seven states. Impressions increased by 130% year-over-year. The conversion rate improved by 61.8 points. Cost per conversion dropped by $90.14, making the campaign more efficient.

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The Channel Marketing Blueprint for Better Selection Decisions in Transportationtruckingrailroad

A-1 Freeman - Transportation/Trucking/Railroad - Large

Oklahoma City, USA
Local website management for multi-location business Local search engine optimization Local marketing Lead generation

A-1 Freeman used the MarketSnare platform to manage local websites across 17 locations. They wanted to boost local online presence... and drive more leads. MarketSnare helped them create unique, locally relevant content for each site. The platform made it easy to update and control all sites from one place. A-1 Freeman saw a 172% year-over-year increase in site visits. Booked moves from form fills in the first 7 months of 2019 surpassed totals from previous years.

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Channel Marketing in Action in Hospitality

The Postcard Hotel - Hospitality - Medium

AxisRooms Channel Manager helped The Postcard Hotel automate OTA management for 9 properties. Manual updates caused errors and lost revenue.... With AxisRooms, they synced rates and inventory across 13 OTAs in real time. This led to a 12% increase in room nights sold and a 15% boost in OTA revenue in 2023. The hotel eliminated overbookings and improved online visibility.

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Recent adoption and success with Channel Marketing software in Food And Beverages

Tropicale Foods - Food & Beverages - Medium

e2open’s Logistics as a Service helped Tropicale Foods manage rapid growth. Manual shipment tracking could not keep up with demand.... The company used e2open’s Transportation Management System and Reporting as a Service. They gained shipment consolidation, carrier scorecards, and real-time KPI dashboards. Tropicale Foods achieved strong TMS adoption, cost savings, and better reporting without hiring extra staff.

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Channel Marketing in Action in Manufacturing

 

ATW - Manufacturing - Large

USA
Dealer marketing enablement Channel marketing

Promoboxx helped ATW boost dealer marketing engagement. ATW used Promoboxx to support its top 100 dealers with easy, localized digital... marketing. The platform made it simple for dealers to share brand content on social media. ATW saw 75% dealer enrollment in a few months and 85% by year-end. This was the highest participation rate of any ATW partner program.

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The Channel Marketing Blueprint for Better Selection Decisions in Pharmaceuticals

A leading pharmaceutical manufacturer - Pharmaceuticals - Very Large

Model N's 340B Vigilance helped a leading pharmaceutical manufacturer prevent $50 million in rebate overpayments in one year. The company faced... manual work and lost revenue from duplicate discounting. Model N delivered a script validation tool in four months. The solution improved accuracy for managed care, Medicare, Medicaid, TRICARE, and coverage gap rebate processing.

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The Channel Marketing Blueprint for Better Selection Decisions in Computer And Network Security

 

Palo Alto Networks - Computer & Network Security - Very Large

Santa Clara, USA
Partner marketing automation Partner engagement analytics Channel partner management Marketing automation

Impartner helped Palo Alto Networks transform its partner marketing. The company saw a 40% quarter-over-quarter increase in partner engagement. Using... Impartner, Palo Alto Networks onboarded 800 partners and launched hundreds of campaigns. Key features included email marketing, social media campaigns, and an asset library. Reporting and analytics tracked and improved partner activity. Incentives and education drove sustained partner adoption of the marketing hub.

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