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Driving ROI and results: Understanding the Impact of Channel Marketing in Information Technology And Services

ALSO - Information Technology And Services

Channext helped ALSO improve partner engagement and channel marketing. ALSO used Channext to automate content distribution to partners. This made... it easier for partners to access marketing materials. The platform increased partner activity and improved campaign results. ALSO saw better communication with partners and more efficient marketing workflows.

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Grupo ACI - Information Technology And Services

ZiftONE helped Grupo ACI improve digital marketing and customer engagement. Before ZiftONE, Grupo ACI used manual email marketing with no... customer insights. With ZiftONE, they built multi-touch campaigns and segmented their customer list. This led to better-focused marketing and improved sales. Grupo ACI became one of Siemens' top partners in Latin America.

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Channel Marketing in Action in Other Industries

ams AG

Model N helped ams AG improve their revenue processes. The case study highlights how ams AG used Model N solutions.... The focus is on digital transformation and maximizing revenue. The content does not provide specific numbers or detailed results. There are no explicit metrics or customer quotes in the available content.

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A Fortune 500 technology company - Technology - Very Large

Ansira Incent and CarltonOne helped a Fortune 500 technology company modernize its global partner rewards program. The company unified fragmented... systems into a single incentive platform, streamlining reward redemption and engagement for partners in over 140 countries. The solution drove a 90%+ increase in annual redemptions, processed $34M+ in global redemptions, and achieved 97%+ member satisfaction. Real-time rewards, automation, and compliance features improved operational efficiency and program participation.

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Recent adoption and success with Channel Marketing software in Automotive

A Japanese car manufacturer - Automotive

e2open's Bonded Warehouse Management solution helped a Japanese car manufacturer solve problems with storage, distribution, and customs compliance in Europe. The company gained... real-time inventory visibility and improved customs processes. They delayed duty payments until goods were ready for sale. This led to better efficiency, cost savings, and strong compliance across their European operations.

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ATW - Automotive

ATW used Promoboxx to help its top 100 dealers with digital marketing. Before, it was hard to keep dealers engaged... in partner programs. Promoboxx made it easy for dealers to share brand content online. 75% of top dealers joined in the first few months. By the end of the year, 85% of top dealers took part. This was the highest participation rate of any ATW program.

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Driving ROI and results: Understanding the Impact of Channel Marketing in Hospitality

Shelter Beach Resort - Hospitality

AxisRooms helped Shelter Beach Resort in India boost revenue by 82%. The hotel faced low online sales, limited OTA listings,... and no real-time rate updates. AxisRooms provided revenue management as a service, using their channel manager and dynamic pricing. The resort was listed on more OTAs, rates and inventory were updated in real time, and promotions increased online bookings. Results included a 70% rise in occupancy, 7% more online bookings, and a 4.5% increase in average room rate.

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The Channel Marketing Blueprint for Better Selection Decisions in Computer And Network Security

BeyondTrust - Computer & Network Security

Impartner helped BeyondTrust manage its fast-growing partner network. BeyondTrust used Impartner for deal registration, lead management, MDF management, and partner... communications. The company grew its partner base from 400 to 1,400 in three years. They did this without increasing their operational headcount. BeyondTrust now gives partners a self-service, customizable experience. Partner satisfaction and engagement increased.

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Recent adoption and success with Channel Marketing software in Consumer Goods

Pella - Consumer Goods

MarketSnare helped Pella boost local marketing for its network of showrooms. Pella used MarketSnare to improve local search visibility, run... multi-channel campaigns, and track marketing results. The solution included local websites, content personalization, and integrated appointment scheduling. Pella saw web leads rise by 35% on average, with some markets reaching 85% of their goal. The program also achieved top search rankings for branded terms and strong page one keyword placement.

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