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Driving ROI and results: Understanding the Impact of Live Chat in Retail

 

The Dufresne Group - Retail - Large

Winnipeg, Canada

The Dufresne Group used Acquire's customer engagement platform to shift from in-person to digital sales during COVID-19. They first used... Acquire Video Chat to cut technician inspection visits in half, saving costs and speeding up service from 10 to 5 days. When the pandemic hit, they moved Acquire tools to sales, launching live chat and chatbots. In two weeks, virtual sales chats jumped from 100 to 1,000, driving a one-hundred-fold increase in online sales. Features like cobrowsing, video tours, and translation helped keep customers engaged and business stable.

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IWA Wine Accessories - Retail - Small

Sonoma County, USA

Velaro's AI-powered live chat helped IWA Wine Accessories boost sales and customer loyalty. The seamless NetSuite integration gave agents real-time... customer data, making support faster and more personal. IWA reduced its reliance on external call centers and improved conversion rates. Customers who used chat had an average order value twice as high as others. Their lifetime value was 2.8 times greater than the average online customer. Chat agents earned a 4.9 out of 5.0 star rating for customer satisfaction.

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Sweetwater - Retail - Medium

Fort Wayne, USA

Sweetwater needed to keep PCI compliance for call recordings without losing important customer data. They used LivePerson's conversation intelligence software,... Analytics Studio, to scrub sensitive data while keeping audio quality high. The tool helped Sweetwater coach sales engineers, monitor customer sentiment, and find best practices. Sweetwater now uses call data to improve customer experience and make better business decisions. They achieved compliance and kept their valuable call insights.

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Burker - Retail - Small

Amsterdam, Netherlands

Tidio’s Lyro AI Agent helped Burker cut outsourced email traffic by about 50%. The AI resolved up to 80% of... support conversations, handling 10,000 chats in one month. Burker’s team saw a 15–20% week-over-week drop in inbound support volume. The solution automated answers to repetitive questions, especially "where is my order" requests. Multilingual support and Instagram integration were key for Burker’s global customer base.

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Pidilidi - Retail - Small

Czechia

Smartsupp's Mira AI-winkelassistent lost 70% van de klantvragen van Pidilidi op. De AI-chatbot ondersteunt klantenservice in vier talen en automatiseert... 85% van de customer care-activiteiten. Pidilidi zag een stijging van 20% in de gemiddelde bestelwaarde en een toename van 25% in chat-gestuurde verkoop. De AI biedt snelle, nauwkeurige antwoorden over producten, maten en retourzendingen. Hierdoor hoeft het team nog maar 50 gesprekken per maand handmatig af te handelen.

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Williams-Sonoma, Inc. - Retail - Large

San Francisco, USA

Williams-Sonoma, Inc. used Salesforce Data Cloud, AI, and Marketing Cloud to personalize engagement for millions of customers across nine brands.... The company implemented Salesforce in just 7.5 months, much faster than the typical 12–18 months. This led to 21 million new email subscribers and thousands of employee hours saved each year. Teams now automate workflows, centralize data, and deliver targeted messages using AI and CRM tools. Williams-Sonoma, Inc. also improved B2B sales and customer support with integrated Salesforce solutions.

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Epic Sports - Retail - Medium

Wichita, USA

Kommunicate helped Epic Sports automate customer support using a hybrid human and bot solution. Epic Sports integrated Kommunicate’s chat platform... with Google Dialogflow in just one day. The company automated many repetitive customer service tasks. As a result, Epic Sports automatically resolved 60% of incoming customer service requests. This reduced emails and phone calls, helping control support costs and improve customer experience.

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Suomalainen Kirjakauppa - Retail - Large

Helsinki, Finland

Suomalainen Kirjakauppa used giosg's chatbot to launch a new e- and audiobook service. The chatbot helped answer common questions and... reduced the load on customer service. After launch, customer inquiries stayed low thanks to the bot's 24/7 support. In the first three months, chatbot usage grew by 26%. Staff could focus on complex cases while the bot handled routine queries. The company found the chatbot easy to update and cost-effective.

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Builders Warehouse - Retail - Very Large

Johannesburg, South Africa

Clickatell helped Builders Warehouse improve post-purchase support for appliance buyers. After a purchase, customers received a WhatsApp message offering installation... help. 70% of customers engaged with the WhatsApp outreach. 27% of those bought installation services. The WhatsApp channel achieved a 60x higher conversion rate than in-store upselling. This made the process easier for customers and increased revenue for Builders Warehouse.

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FPT Shop - Retail

FPT Shop used Subiz Live Chat to help customers faster. Before, their website had many questions that the comment feature... could not handle quickly. With Subiz, FPT Shop answered all customer questions in just 10 seconds. They used real-time chat, survey forms, and API triggers to manage chat flow. As a result, time on site increased and successful orders grew by 23%. Customers were happier with the fast support.

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an online retailer that specializes in selling outdoor gear and equipment - Retail

SiteGlue AI's SmartChat agent helped an online retailer improve customer service and lead generation. The retailer's old chatbot could not... understand natural language or route leads well. SiteGlue AI's integration with ChatGPT fixed these problems. The SmartChat agent gave accurate answers and sent leads to the right department. The business saw better customer service and more leads after using SmartChat.

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The Live Chat Blueprint for Better Selection Decisions in Consumer Goods

SheThinx - Consumer Goods - Medium

New York, USA

Richpanel helped SheThinx cut ticket volume by 60% with automated self-service. The team achieved a 1-minute first response time and... 95% CSAT. All support channels—email, SMS, Facebook, Instagram, and phone—merged into one inbox. Smart workload management protected agents from burnout. Product-specific flows gave customers fast, accurate answers. SheThinx scaled support without losing consistency or trust.

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Sideshow - Consumer Goods - Medium

Thousand Oaks, USA

Sideshow used iAdvize's AI Shopping Assistant to help expert collectors get detailed product advice. Their customers ask complex questions about... authenticity and craftsmanship. Old chatbots gave generic answers and did not build trust. With iAdvize, Sideshow gave accurate, brand-controlled guidance on every product page. This led to an 8x increase in conversion rate and 94% customer satisfaction.

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VPS Underfloor Heating - Consumer Goods - Small

Olark live chat helped VPS Underfloor Heating reduce phone and email inquiries for common questions. The small team of three... now spends more time on high-value orders. The Cart Saver feature, integrated with WooCommerce, lets agents see customer carts in real time and offer targeted help. This gives VPS a competitive edge and helps close more sales. Olark also keeps customer service personal as the company grows.

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CPAP.com - Consumer Goods

LiveHelpNow live chat helped CPAP. com improve customer satisfaction scores by 15%. The team used live chat to answer questions...quickly and accurately. They set up satisfaction surveys to get instant feedback. The new chat system made it easier for customers to reach support. The Live Help Bot reduced incoming chats by 60% by helping customers find answers on their own.

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CPAP.com - Consumer Goods

LiveHelpNow live chat helped CPAP. com improve customer satisfaction scores by 15%. The team used live chat to answer questions...quickly and accurately. They set up satisfaction surveys to get instant feedback. The new chat system made it easier for customers to reach support. The Live Help Bot reduced incoming chats by 60% by helping customers find answers on their own.

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Quality Logo Products - Consumer Goods - Medium

Provide Support Live Chat helped Quality Logo Products boost sales by making web chats their second-best converting channel after phone calls. The company needed... a reliable live chat tool to meet customer expectations and support their online ordering system. Provide Support delivered a rock-solid, easy-to-use solution that worked 100% of the time. Live chat improved customer satisfaction and allowed for instant, personalized help. Customers valued the privacy and quick responses, turning pain points into sales opportunities.

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Endy - Consumer Goods

Airy automations helped Endy, a leading online mattress brand, cut social care costs by 50%. Endy used Airy's Messenger chatbot... plugins to automate FAQs and order updates, achieving a 100% first response rate. The solution integrated with Zendesk and improved customer satisfaction, with CSAT scores over 90%. Endy's support team now focuses on unique requests, while customers get instant answers. Automated customer support made Endy's service more personal and efficient.

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The Live Chat Blueprint for Better Selection Decisions in Education

 

Simply (formerly JoyTunes) - Education - Medium

Tel Aviv, Israel

Intercom helped Simply (formerly JoyTunes) cut support response times from 10 hours to just 90 seconds. The company restructured its... support team and used Intercom’s Inbox to handle all learner queries faster. Automation and self-service features resolved 20–30% of common questions instantly. Learner satisfaction rose, with a 6.3% increase in 5/5 CSAT scores. Simply now delivers fast, joyful support to millions of users worldwide.

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Manchester Metropolitan University - Education - Very Large

Manchester, UK

Freshservice helped Manchester Metropolitan University replace siloed systems with one unified platform for 45,000 students and staff. Nearly 90 teams... now use shared metrics, SLAs, and live reporting. The rollout improved collaboration and reduced duplicate work. University leadership rated the implementation 10 out of 10. A major student records system launch was managed smoothly with Freshservice. The platform created a single portal for all service requests.

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UNIwise - Education - Small

Aarhus, Denmark

Comm100 Live Chat helped UNIwise support 19,009 exam chats in 2024, with a 98. 49% acceptance rate. UNIwise needed a...scalable live chat for real-time help during online exams. Comm100 enabled fast, reliable support for thousands of candidates and invigilators. The solution adapted to high chat volumes during peak exam periods. UNIwise improved exam support quality and user satisfaction with Comm100.

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UNIwise - Education - Small

Aarhus, Denmark

Comm100 Live Chat helped UNIwise support 19,009 exam chats in 2024, with a 98. 49% acceptance rate. UNIwise needed a...scalable live chat for real-time help during online exams. Comm100 enabled fast, reliable support for thousands of candidates and invigilators. The solution adapted to high chat volumes during peak exam periods. UNIwise improved exam support quality and user satisfaction with Comm100.

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Alderman Peel High School - Education

Impero Education Pro helped Alderman Peel High School support remote learning during Covid-19. Teachers used the software to broadcast lessons,... control classroom devices, and block distractions. The keyword detection feature alerted staff to student concerns for early intervention. The school saved over £1,100 by automating computer power schedules. Impero Education Pro improved student focus and reduced energy costs.

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Live Chat in Action in Other Industries

VIZ Media - Media & Entertainment - Medium

San Francisco, USA

VIZ Media used Emplifi to launch a "Fan Zone" gallery for user-generated content. Fans uploaded photos of manga collections and... cosplay, boosting engagement. The gallery achieved a 27.55% engagement rate. In eight months, VIZ Media collected 50,000 pieces of UGC with Emplifi's permissions tool. The platform made content collection easy and reduced staff workload.

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Anonymous - Small

Gnatta's AI Assist tool helped a client reduce average handle time by 60 seconds during a free trial. The AI-powered assistant... lets customer care agents quickly summarize interactions and draft responses. Agents can switch languages, adjust tone, and add links with ease. The tool aims to boost productivity and reduce errors in contact centers. No specific client name or industry is mentioned in the case study.

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Eikonikos

BirdSeed Video Showcase helped Eikonikos increase their leads by 4 times. The tool fits well into their workflow and is... easy to enable or disable as needed. Eikonikos used BirdSeed to connect with website visitors and improve engagement. The flexibility of BirdSeed allowed them to use only the tools they needed. Leonard Wolff, a developer at Eikonikos, shared this result.

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Infinity-RTI

Infinity-RTI used Vivocha’s platform to build a digital, cloud-based multichannel contact center. The main channel is live chat, used for... both online sales and customer support. A proactive engine lets Infinity-RTI engage customers in real time during registration. The solution won third place in the 2017 Technology Customer Management Award. The platform is hosted in the cloud through Amazon.

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Live Chat in Action in Telecommunications

Vodafone Oman - Telecommunications - Large

Muscat, Oman

Vodafone Oman used Genesys Cloud CX to transform its contact center. The company shifted 70% of customer interactions to digital... channels. It launched new telesales programs and improved WhatsApp support. Vodafone Oman achieved a sales conversion rate of over 15%. It now holds the top NPS in the Oman telecom market. Automated workforce management helped optimize staffing and reduce costs.

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Bell Canada - Telecommunications - Very Large

Montreal, Canada

Bell Canada used ProProfs Quiz Maker to solve training access issues for their large, distributed workforce. Many trainees could not... access the company network, making it hard to share training quizzes. ProProfs allowed trainers to easily create and distribute quizzes by sharing direct links. Trainers now access quiz results in real time, saving time on manual reporting. The solution is flexible and supports seamless collaboration.

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A1 Group - Telecommunications

A1 Group, a leading telecommunications company in Austria and other European countries, implemented Whisbi's Live Commerce Platform. They launched A1... Liveshop to enhance customer engagement with real-time communication. This strategy improved customer experience and increased online conversion rates. A1 expanded the Liveshop across six European markets, achieving exceptional results during the global pandemic.

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The Latest Live Chat Deployments delivering value in Information Technology And Services

IDT (National Retail Solutions) - Information Technology And Services - Large

Newark, USA

Zoho CRM helped IDT and its subsidiary NRS unify sales, operations, and customer service for over 35,000 convenience stores. NRS replaced manual... spreadsheets and a failed Salesforce rollout with Zoho CRM, enabling automation, integrations, and streamlined workflows. The platform scaled from a few users to over 1,000, supporting rapid business growth and improved customer satisfaction. Integrations with telephony, shipping, and analytics tools further enhanced efficiency. Customer service, distributor management, and referral programs all run through Zoho CRM, driving better results across the business.

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Tilkee - Information Technology And Services - Small

Lyon, France

Crisp helps Tilkee manage all incoming messages from leads, customers, and partners in one place. The unified inbox lets sales,... marketing, and support teams work together easily. Crisp's automation and service bots guide users to the right team fast. The platform is affordable and easy to use, with clear documentation. Four team members can answer customer questions, even if someone is away.

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Juvare - Information Technology And Services - Medium

Rocket. Chat helped Juvare speed up its emergency preparedness solution launch by six months. Juvare used Rocket.Chat for secure, scalable,...and compliant crisis communication. The platform saved $20,000 per incident and improved collaboration across agencies. Juvare met strict data residency and security needs using Rocket.Chat's flexible deployment. The solution enabled faster go-to-market and better community safety.

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Live Chat in Action in Marketing And Advertising

 

Exabytes - Marketing And Advertising - Medium

Malaysia

Exabytes used NovoChat to improve customer support and team collaboration. Before NovoChat, the team struggled with passing a support phone... around, causing delays and frustration. NovoChat’s shared inbox let multiple team members handle conversations and assign tasks easily. The platform helped Exabytes monitor service quality and reduce lead response times. Faster hand-offs and centralized chats led to better customer satisfaction and more sales opportunities.

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WOWInfluencer - Marketing And Advertising - Small

Dashly's AI agents helped WOWInfluencer boost demo bookings to 82%. The platform automated lead qualification, engagement, and meeting scheduling. This... reduced manual processing time per lead by 99.4%. First response time dropped from 4 hours to 1 minute. WOWInfluencer achieved a 653% ROMI using Dashly's solution. The sales team now focuses on closing deals, not routine tasks.

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Driving ROI and results: Understanding the Impact of Live Chat in Entertainment

 

Wembley Stadium - Entertainment - Large

London, UK

LiveChat and ChatBot helped Wembley Stadium handle up to 8,000 customer inquiries per day. The AI-powered solution resolved thousands of... questions instantly, reducing support tickets and wait times. Sales teams now connect with qualified leads in seconds, not days. In just eight months, Wembley generated $1.5 million in extra revenue. Fans and clients get faster, more accurate answers during major events.

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Wembley Stadium - Entertainment - Large

London, UK

Wembley Stadium used ChatBot and LiveChat to handle a surge in customer service queries during major events. The AI-powered chat... solution managed an average of 12,000 chats monthly, reducing support ticket volume and improving customer satisfaction. The sales team shortened lead response times from days to minutes, qualifying more leads and closing deals faster. In just eight months, Wembley Stadium generated over $1.5 million in new revenue through the chat widget. The no-code implementation allowed quick adoption and seamless integration with existing workflows.

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Live Chat in Action in Utilities

Southern Water - Utilities - Large

eGain Knowledge+AI helped Southern Water improve customer service. The solution enabled call centre staff to resolve 60% more enquiries in... a single call. Training time for agents dropped by 50%. Unnecessary call outs fell by 25% in nine months. Staff now access expert knowledge quickly and give better advice. The system integrates with their customer service and geographical information systems.

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e-regio - Utilities

Userlike helped e-regio improve customer communication with live chat. e-regio wanted a simple, flexible chat tool for their growing online... business. The team worried about fast response times but found Userlike easy to use. They reduced chat slots and enabled audio alerts to help operators. Customers gave positive feedback, calling the chat modern and easy. e-regio uses proactive chat and post-chat surveys to keep service personal and efficient.

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The Live Chat Blueprint for Better Selection Decisions in Banking

Commercial Bank of Kuwait - Banking - Large

Kuwait, Kuwait

Commercial Bank of Kuwait used REVE Chat to manage high volumes of customer support requests. Before, agents struggled with scattered... processes and slow response times. REVE Chat unified all conversations, added live chat, forms, and canned responses. Agents replied faster to common banking questions and tracked issues more easily. Customers got quicker help, and agents felt less pressure. The support team now handles more requests with less stress.

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A leading private bank in Paris - Banking - Medium

Paris, France

Unblu Messenger helped a leading private bank in Paris offer secure digital messaging for high net worth clients. The bank faced... rising fraud and growing demand for digital services. Unblu enabled secure, authenticated conversations between advisors, assistants, and clients. Over 60% of French customers now use digital channels daily. The solution improved collaboration and allowed targeted, automated client communications.

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Recent adoption and success with Live Chat software in Apparel And Fashion

 

Libas - Apparel & Fashion - Medium

New Delhi, India

Libas used Channelize. io's live shopping platform to connect with buyers and boost sales. Their first 30-minute live show had...1,458 viewers and a 7% engagement rate. Libas ran influencer-hosted shows, pre-promoted events, and offered giveaways and festive discounts. They used simulcasting to reach both website and Instagram audiences. Consistent show frequency and interactive features helped increase buyer engagement and conversion rates.

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Rat & Boa - Apparel & Fashion - Small

UK

Certainly helped Rat & Boa, a UK fashion brand, transform customer support with an AI agent. The AI delivers on-brand... conversations, handling size questions, returns, and order tracking. It speaks in the brand's unique voice, not like a generic bot. The solution provides 24/7 global support without losing brand personality. Rat & Boa's team could not distinguish the AI from their own writers.

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Recent adoption and success with Live Chat software in Automotive

Globalcast - Automotive

Chat Outsource live chat support helped Globalcast, an auto trading company, increase car reservations by 50% in six months. Before using Chat... Outsource, website visitors were confused and left without making reservations. After adding live chat, 30% of those reservations turned into successful sales. Customer satisfaction rose to 94%. Globalcast saw a big improvement in online sales and customer service.

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Ken Garff Automotive Group - Automotive - Large

Gubagoo's Offer Builder helps Ken Garff Automotive Group improve customer satisfaction and lead capture rates. The tool lets the team... quickly build and send multiple payment options to buyers. Customers get a better payment selection experience with clear, custom options. The digital retailing process is now easier and more robust for both staff and shoppers. Ken Garff Automotive Group uses Offer Builder to simplify the car buying journey online.

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The Live Chat Blueprint for Better Selection Decisions in Consumer Services

Franz Termite Control - Consumer Services - Small

Palo Alto, USA

Motava redesigned the Franz Termite Control website to fix technical issues and improve speed. The old site was slow and... outdated. Motava audited content, defined the target audience, and created new copy. They built cornerstone pages to match services with customer needs. The new site uses a custom WordPress design and SEO-friendly structure. This helped drive more traffic and engagement for Franz Termite Control.

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Onsite Storage Solutions - Consumer Services - Small

USA

Onsite Storage Solutions used tawk. to to improve customer service. They installed the free chat software and quickly saw hundreds...of chats from customers. As demand grew, they added tawk.to’s Hired Agent service for live chat support. This let them respond to customers 24×7, both before and after sales. The company set a new standard for customer experience in the storage container industry.

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Live Chat in Action in Non Profit Organization Management

 

American Eagle Foundation - Non Profit Organization Management - Small

Pigeon Forge, USA

American Eagle Foundation used Chatroll to power live chat alongside their eagle nest live streams. Moderators guided discussions and answered... questions from viewers and students. The chat feature helped build a strong online community and increased site traffic. Chatroll enabled real-time engagement and education for supporters and learners. The foundation saw more people interacting and supporting their mission.

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Live Chat in Action in Insurance

Kotak Life Insurance - Insurance - Large

Mumbai, India

Kotak Life Insurance used Haptik's AI-powered virtual assistant, Kaya, to improve customer engagement on WhatsApp. The chatbot helped manage 82%... of queries without a human agent and saved 8,000 agent hours. Customers could buy policies, get quotes, and receive reminders through WhatsApp. The solution achieved an 85% CSAT score and made policy management easier for users. Kotak Life now delivers fast, round-the-clock support and seamless policy updates.

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The Live Chat Blueprint for Better Selection Decisions in Real Estate

Kensington Exclusive Properties - Real Estate

LiveAdmins live chat helped Kensington Exclusive Properties make their website interactive. The company wanted fast, proactive customer support for online... visitors. LiveAdmins provided 24/7 live chat and real-time engagement. This improved customer satisfaction and made the website more engaging. The live chat service became a key part of their sales process.

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Recent adoption and success with Live Chat software in Government Administration

Marion County - Government Administration - Very Large

Tungsten Automation helped Marion County speed up warrant processing. Officers used to spend up to half an hour just traveling... to get a warrant signed. Now, with Tungsten TotalAgility and digital workflows, officers submit and track warrants electronically. The new system cuts warrant issuance from hours to minutes. Law enforcement can focus more on public safety instead of paperwork.

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Driving ROI and results: Understanding the Impact of Live Chat in Information Services

 

Dynata - Information Services - Large

Dallas, USA

Jobma helped Dynata improve their hiring process. Dynata used Jobma to streamline candidate interviews. The platform made it easier to... review and select applicants. Dynata benefited from faster and more efficient hiring. Jobma's video interview tools supported better decision making. The solution led to a smoother recruitment workflow.

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Live Chat in Action in Computer Software

 

Darwinbox - Computer Software - Large

Hyderabad, India

Darwinbox switched to HappyFox Helpdesk to solve process flexibility and speed issues. They needed a scalable, easy-to-use tool for their... growing team. After implementing HappyFox, first response time improved from 24 to 10 hours. The unlimited agents plan boosted team collaboration. HappyFox AI suggested 100 knowledge base articles, with 30% approved for ticket deflection. Darwinbox values the platform's admin flexibility and robust uptime.

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The Latest Live Chat Deployments delivering value in Health Wellness And Fitness

Fitlap - Health, Wellness And Fitness

HelpCrunch helped Fitlap improve their email marketing. Fitlap saw 11.5% more unique clicks on emails than the industry standard. They... earned €14.8 for every €1 spent on HelpCrunch. The platform enabled Fitlap to send timely, personalized messages. Fitlap's CEO praised the results from using HelpCrunch.

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Recent adoption and success with Live Chat software in Construction

 

Zen Windows - Construction - Medium

Columbus, USA

Zen Windows used AnswerConnect to improve customer service across seven locations. Before, they had issues with missed calls and complaints... about their old answering service. After switching, they saw fewer complaints and better customer satisfaction. The AnswerConnect mobile app made it easy to track calls and messages. Integrations with ServiceMinder saved time and helped manage customer follow-up. Zen Windows now enjoys peace of mind and smoother business growth.

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Live Chat in Action in Hospital And Health Care

 

Parkway Hospitals - Hospital & Health Care - Very Large

Singapore, Singapore

KeyReply's PAM virtual assistant helped Parkway Hospitals in Singapore manage health queries during the Covid-19 pandemic. PAM answered patient questions,... booked appointments, and provided health tips across web, Facebook, and WhatsApp. The solution streamlined visitor registration and enabled quick contact tracing. Parkway Hospitals could update forms daily using KeyReply's low code platform. PAM surpassed business targets and improved patient communication.

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