Live Chat Software is an online software that enables customers to communicate with customer service representatives in real-time. Businesses are increasingly using Live chat as a channel to engage with website visitors. This is also used to initiate conversations with first-time website visitors as well as interact with returning customers. With Live Chat, customers need not depend on phone or email to get in touch with the business and it offers more immediate response and solutions to customer queries and issues. It is a modern, continuous, and contextual way to drive more sales, close more deals, and retain customers for the long haul.
Live chat offers a more personalized customer experience compared to other channels like email, better brand interaction, a competitive edge, and a way to feel your customers’ pulse. Implementing a live chat solution helps to better understand customer journeys. It is beneficial to all marketing, sales, and customer support teams.