Publicis Media
- Marketing And Advertising
- Very Large
Paris, France
Publicis Media used GWI custom research to help Sensodyne increase purchase intent in South Africa. The team built a detailed... survey to understand consumer attitudes, preferences, and barriers in the tooth sensitivity market. Insights revealed gaps in awareness of Sensodyne’s benefits and key purchase drivers like price and product strength. Publicis Media developed a targeted strategy using these findings, focusing on TV, in-store, and online ads. The campaign reached a wider audience and grew the pool of Sensodyne buyers.
Collective 12 used Infegy Atlas to analyze Odell Beckham Jr. 's social footprint for endorsement matchmaking. The team leveraged sentiment...analysis and demographic data to guide brand partnerships. Their insights led to new deals for Beckham Jr. with brands like Moon, JAXXON, and Xbox. Collective 12 saw a 200% growth in client revenue and secured nine more athlete projects. Infegy Atlas enabled fast, data-driven decisions for client campaigns.
WPP Media
- Marketing And Advertising
- Very Large
New York, USA
Socialinsider helped WPP Media get reliable TikTok analytics and competitive social media insights. The team struggled with limited TikTok data... and lacked clear competitor benchmarks, especially in niche markets. Socialinsider provided deep TikTok analytics, easy multi-platform comparisons, and fast, actionable insights. This enabled WPP Media to support client pitches, base strategies on data, and justify tool costs with paid competitive analysis. The platform became essential for data-driven social media strategy and client retention.
VISIT FLORIDA
- Marketing And Advertising
- Medium
Tallahassee, USA
VISIT FLORIDA used ListenFirst’s influencer marketing tools to build a data-driven influencer program. They identified the right influencers to partner... with using analytics. The team measured campaign performance with clear data. This helped them justify long-term partnerships and spending. Their influencer marketing strategy became more effective and accountable.
Fanbase Digital Agency
- Marketing And Advertising
- Small
USA
ReportGarden helped Fanbase Digital Agency improve client satisfaction with custom reporting tools. Fanbase used ReportGarden to create tailored reports for... each client. This made it easy to show the value of their digital marketing strategies. Clients saw exactly how their marketing dollars were spent. The agency built more trust and long-term partnerships. Reporting became faster, letting Fanbase focus more on strategy.
Team Internet
- Marketing And Advertising
- Medium
Munich, Germany
Team Internet used Zeropark's Media Planner to improve PPC bidding for commerce media campaigns. The tool provided real-time data on... audience size, average CPC, and source competitiveness. By simulating custom bids, Team Internet identified that raising bids on key sources could unlock 94% of available audiences. This approach helped them avoid overspending and optimize campaign performance. The Media Planner enabled smarter, data-driven decisions for their media buying team.
BDG Web Design
- Marketing And Advertising
- Small
Reno, USA
BDG Web Design used Statcounter to help grow from a solo freelancer to an agency with over 160 clients. The founder, Brandon... Gottier, focused on web design, e-commerce, and mobile apps. Statcounter enabled the agency to track Google keyword data and improve SEO for their clients. This helped BDG Web Design boost client website performance and conversions. The agency leveraged Statcounter’s integration with Google Search Console for better keyword insights.
Alliant used SAS Analytics to move from an on-site setup to a flexible cloud environment. Stratacent designed the cloud infrastructure... for Alliant. Alliant ran 1,400 analytical models and saw a 150% improvement. The move brought faster operations and better customer experience. SAS made advanced analytics accessible for Alliant as an SMB.
Microsoft Customer and Partner Solutions (MCAPS)
- Information Technology And Services
- Very Large
Redmond, USA
Microsoft Customer and Partner Solutions (MCAPS) used Power Automate Process Mining to improve their demand generation process. The team analyzed... event log data and used Copilot to find bottlenecks and inefficiencies. They discovered that 20% of cases required rework and the review loop was the main bottleneck. By automating steps with Power Automate and Copilot, they expect to cut the process timeline from 12 weeks to 8 weeks. This case highlights the impact of AI-driven process mining and automation for marketing operations.
HERE
- Information Technology And Services
- Large
Amsterdam, Netherlands
HERE used Pulsar’s social media research to understand why more men than women used their navigation app. The team analyzed... social media to find gender differences and customer needs. They combined these insights with focus groups. This helped HERE identify ways to make their product appeal to more women. Social media data guided their product development and innovation.
Zebra Technologies
- Information Technology And Services
- Large
Lincolnshire, USA
Oracle Cloud SCM helped Zebra Technologies streamline its supply chain. Forecast accuracy improved by nearly 100%. The company automated 90%... of orders, saving 20,000 hours yearly. Integration with transportation tools saved $2 million on a single order. Employee work-life balance improved, and IT costs dropped. Zebra now delivers products on time and plans to expand its cloud use.
Yellow
- Information Technology And Services
- Medium
London, UK
Marin Software helped Yellow manage large-scale search campaigns with over 500,000 keywords and 30,000 ad units. Yellow used Marin Software’s... reporting and automated bidding to find revenue-driving categories. This let them focus budget on the best-performing areas. Within two months, Yellow saw a 35% increase in conversions. The platform made campaign data easy to use and improved results for Yellow’s advertisers.
Twilio
- Information Technology And Services
- Large
San Francisco, USA
Twilio uses PagerDuty to speed up innovation. The case highlights how PagerDuty helps Twilio respond faster to incidents. This leads... to better uptime and improved service reliability. Twilio can focus more on building new features. PagerDuty supports Twilio’s growth and customer satisfaction.
InfiniGrow helped Tyk improve their marketing efficiency. Tyk used InfiniGrow to rebuild their marketing funnel and unify data across teams.... This led to a 57% increase in cost efficiency and a 28% increase in marketing impact. Tyk also saved 42 hours per month on reporting and data analysis. The marketing team now makes faster, more confident decisions using InfiniGrow.
Plaxonic Technologies
- Information Technology And Services
- Medium
LiveSession helped Plaxonic Technologies save 25% of their team's time. The platform enabled them to analyze user behavior, identify exit... points, and boost customer conversion rates by up to 18%. Plaxonic easily integrated LiveSession with their own and client websites. The tool provided detailed session replays and traffic source differentiation. This improved their service quality and client satisfaction in IT and business process management.
The Digital Analytics Blueprint for Better Selection Decisions in Internet
Natural Intelligence
- Internet
- Medium
Tel Aviv, Israel
Anodot helped Natural Intelligence monitor campaign data in real time. The company wanted better control over campaign costs and data.... Anodot's anomaly detection alerted them only to important trends and issues. This proactive monitoring saved time and money. Natural Intelligence can now quickly find and fix campaign problems.
Divezone. net used Matomo to track content performance on their diving website. They set up custom variables to capture category...and sub-category data for each page view. This helped them see which topics and locations were most popular with visitors. With Matomo, they could measure page views, time on page, and bounce rates for each content area. The insights guided their content strategy and helped them decide what to promote.
Hostinger used Amplitude to unify product and marketing data, running over 400 experiments across 2,000 tracking points. This shift enabled... a 20%+ lift in conversion rates. Teams moved from fragmented analytics to a single platform, improving decision-making and speeding up experimentation. Amplitude’s AI tools allowed 180 users to access self-service insights, reducing bottlenecks. Hostinger now tracks all new features and products, ensuring reliable metrics and faster optimization cycles.
Tenjin helped Verve Mobile, a top dating app developer in India, grow user acquisition spend by 37%. Verve Mobile faced... unreliable reporting and attribution from their previous measurement partner, which slowed growth. With Tenjin, they unified their UA funnel, gained precise attribution, and saved time on reporting and optimization. This led to better control over marketing and faster scaling in India's competitive dating app market.
Vendors Everywhere used Buildfire to create an app for connecting with new businesses. The app lets users sell vendor spots,... merchandise, and network with business partners. It brings multiple business opportunities into one platform. Users can interact with upcoming businesses easily. The solution simplifies business networking and sales.
SmarterMail, SmarterTrack, and SmarterStats helped Firehouse Solutions cut support hours and focus on core services. They needed a Microsoft Exchange... alternative with lower costs and strong uptime for first responders. SmarterTools provided a single platform for email, analytics, and customer service. Firehouse Solutions now handles over 54,000 inbound and 34,000 outbound messages, runs on Azure Cloud, and sends e-alerts to first responders. The team values data ownership and improved customer support.
TWIPLA partnered with Gomag to launch Gomag Insights, a full analytics suite built into Gomag’s webstore platform. The solution gives... sellers advanced tools to track store performance, monitor key metrics, and boost growth. Integration took just seven days using an iFrame, with a seamless, branded experience. TWIPLA’s privacy-first tracking ensures compliance with global data laws. Gomag saw improved engagement, higher Customer Lifetime Value, and new revenue streams, all with zero upfront cost or internal development.
Recent adoption and success with Digital Analytics software in Retail
A luxury retailer
- Retail
- Large
Quantum Metric helped a luxury retailer reduce helpdesk resolution time and lower user abandonment rates. The retailer used session replay... and interaction heatmaps to spot friction points in customer journeys. They set up redirects to fix navigation issues and prevent 404 errors. Quantum Metric became a key tool for weekly reporting and product development. Teams now use real-time data to guide new product decisions.
Akamai helped adidas protect its global ecommerce platform from sophisticated bot attacks. adidas faced scalping, account takeover, and scraping bots... that hurt profits and customer trust. Akamai's Bot Manager, Account Protector, and Content Protector blocked malicious bots and reduced fraud. The solution improved customer experience, cut infrastructure costs, and kept site performance high during peak events. Real customers now have fair access to high-demand products, and adidas reduced complaints and chargebacks.
Claris FileMaker helped McKenzie & Willis double sales productivity and cut order errors by up to 30%. The custom app... automated fabric calculations, pricing, and product sheets. Sales staff now create instant, tailored quotes on iPads. The admin team saves four hours daily with better data checks. The solution improved customer experience and increased conversion rates by 10%.
Related Digital helped Sportsoul boost its sales conversion rate by 6x using marketing automation. The company used segmentation to target... the right audiences and cut messaging costs. Mobile automation scenarios triggered campaigns that raised conversion rates to 9 percent. One scenario generated 5x more revenue than others. Sportsoul managed all marketing activities from one platform for better efficiency.
Sotrender helps Pepco Romania organize and analyze social media data. The team uses Sotrender for reporting, analytics, and tracking key... metrics like top posts and fan base growth. They save time by having all social media insights in one place. Monthly reports help improve content and campaign strategies. Competitor analysis features support better planning and benchmarking.
Glew helped Fore Ladies Golf grow a one-woman retail business. Founder Jessica Benzing started the company in 2017 after seeing... few options for women's golf clothes. She used Glew's analytics tools to support business growth. Glew provided insights that helped her make better decisions. The case highlights how a small retail business can benefit from commerce intelligence.
Driving ROI and results: Understanding the Impact of Digital Analytics in Education
Write Hearted
- Education
- Small
Write Hearted used Mighty Networks to build a supportive writing community for business professionals and aspiring writers. Founder Rick Lewis... launched the group after his previous online community closed, attracting 30 paying members in the first cohort. The platform enabled members to join focused tracks to overcome writer’s block and publish more consistently. Members valued the high-quality engagement and supportive environment, with some replacing social media time with community participation. Write Hearted now serves members worldwide, offering paid courses and membership.
Purdue University used VMware Tanzu Greenplum to build a digital contact tracing tool. The university needed to bring students back... to campus safely during the COVID-19 pandemic. With this big data analytics solution, Purdue tracked student behavior and infection patterns in real time. This helped protect in-person learning and supported equity in education. Purdue continues to use data science to improve student experiences.
Zhiqing Municipal Elementary in Taipei adopted a 1:1 iPad program for grades 4 to 6. Teachers use iPad to create... personalized and creative lesson plans. Students' essay word counts nearly doubled after using iPad. Parents can track their child's learning and progress on the device. The school credits Apple Professional Learning for supporting teachers. iPad helps students learn in new ways and boosts their confidence.
University of Portsmouth used Content Science to expand its visibility and influence. The case study highlights how native advertising helped... the university reach a wider audience. Content Science supported the university in improving its content strategy. The result was increased awareness and engagement for the university's programs.
Zuercher Hochschule für angewandte Wissenschaften (ZHAW)
- Education
- Large
Winterthur, Switzerland
Siteimprove helped ZHAW manage website quality for over 200 editors. The platform flagged spelling errors and broken links, sending monthly... reports to each editor. This improved content quality across the site. Editors now log in more often and fix issues faster. ZHAW plans to use Siteimprove's policy tool to align content with internal guidelines.
The Digital Analytics Blueprint for Better Selection Decisions in Media Production
Zhejiang Daily Press Group
- Media Production
- Large
Hangzhou, China
Zhejiang Daily Press Group used Hitachi Content Platform to manage massive data growth for its Media Cube platform. The group migrated... 2.1 billion objects and now adds two million new files daily. Hitachi Content Platform enabled faster file retrieval, automated archiving, and improved data protection. The solution supports big data analysis and seamless storage expansion. Users now enjoy instant access to rich content and reduced risk of data loss.
Globo used Google Cloud to modernize its media production. Cloud migration enabled Globo to run complex projects at lower costs... and decentralize operations. The company hosted over 50 live events in 2021 using cloud-based Live Production. Automation with Vision AI and Video AI streamlined metadata extraction and reduced manual work. Security and scalability improved, letting Globo handle more productions with fewer resources.
Globo used Google Cloud to modernize its media production. Cloud migration enabled Globo to run complex projects at lower costs... and decentralize operations. The company hosted over 50 live events in 2021 using cloud-based Live Production. Automation with Vision AI and Video AI streamlined metadata extraction and reduced manual work. Security and scalability improved, letting Globo handle more productions with fewer resources.
Globo used Google Cloud to modernize its media production. Cloud migration enabled Globo to run complex projects at lower costs... and decentralize operations. The company hosted over 50 live events in 2021 using cloud-based Live Production. Automation with Vision AI and Video AI streamlined metadata extraction and reduced manual work. Security and scalability improved, letting Globo handle more productions with fewer resources.
HockeyStack helped Stocksy unify fragmented marketing data from multiple ad platforms. Stocksy connected all channels and CRM data, gaining a... single source of truth for attribution. They now track both sales-led and product-led growth, including offline events and curation services. Stocksy increased marketing budget for top campaigns and improved reporting confidence. The team makes faster, data-driven decisions and proves ROI to stakeholders.
WWF UK
- Non Profit Organization Management
- Large
Woking, UK
Apteco FastStats and PeopleStage helped WWF UK boost supporter engagement. WWF used the software to personalize animal sponsorship journeys and... automate campaigns. The solution enabled a 35% increase in renewal requests processed and raised the renewal rate from 3% to 10%. WWF also saw a 15% drop in cancellations and 100,000 extra website visits. The tools made it easier to manage complex, year-long supporter journeys with less effort.
WWF UK
- Non Profit Organization Management
- Large
Woking, UK
Apteco FastStats and PeopleStage helped WWF UK boost supporter engagement. WWF used the software to personalize animal sponsorship journeys and... automate campaigns. The solution enabled a 35% increase in renewal requests processed and raised the renewal rate from 3% to 10%. WWF also saw a 15% drop in cancellations and 100,000 extra website visits. The tools made it easier to manage complex, year-long supporter journeys with less effort.
yourtown
- Non Profit Organization Management
- Medium
Brisbane, Australia
Quantcast Advertising Platform helped yourtown boost conversions by 39%. GroupM Nexus and Wavemaker used Quantcast to target the right online... audiences. The campaign used both brand and performance ads to drive lottery ticket sales. yourtown saw a 39x return on ad spend. The platform’s insights made campaign setup and optimization fast and easy. Real-time data helped reach more new customers efficiently.
A not-for-profit organization
- Non Profit Organization Management
NetworkON helped a not-for-profit organization connect surplus food suppliers with people in need. The group wanted to give volunteers more... flexibility and attract more helpers. With NetworkON, they reached 50% of their yearly goal—delivering 6,000 pounds of food—in just over six weeks. Volunteer effectiveness improved by 75%. Volunteer travel time dropped by 28%. Volunteer satisfaction rose by 51% as they could choose tasks that fit their schedules.
Driving ROI and results: Understanding the Impact of Digital Analytics in Entertainment
Sirkus Finlandia
- Entertainment
- Small
Finland
Sirkus Finlandia uses Snoobi Analytics to track advertising effectiveness and website visitor growth by city. The analytics help them see... which local ads drive more visitors and adjust campaigns if results fall short. Reports from Snoobi show which companies visit their site, making business sales targeting easier. The solution adapts to their seasonal operations, pausing reports in winter and resuming before tours. During the pandemic, Snoobi offered flexible cooperation to match reduced activity.
Chingari used the Conviva measurement analytics pipeline to improve their streaming business. The platform gave Chingari deep analytics across their... enterprise. Continuous measurement helped Chingari optimize their service. This led to ongoing growth for their streaming platform. Chingari relied on Conviva to drive digital transformation and better user engagement.
Nerial Ltd used Unity’s 2D Toolkit to create Card Shark with a unique hand-drawn visual style. The toolkit helped them... bring their artistic vision to life across multiple platforms. Unity enabled fast development and easy collaboration for the small team. The result was a visually distinct game that reached a wide audience. Nerial Ltd benefited from Unity’s support for multiplatform deployment.
Phunware integrated custom Phusion gameplay and a video campaign into Ubisoft Trials Frontier and Digital Tales SBK15. The campaign promoted... Mission: Impossible Rogue Nation with sponsored, movie-themed game content. Players engaged 12.6 million times across both games. The campaign achieved CPMs 100-500% higher than average and a 6.65% click-through rate. This drove strong mobile engagement and monetization for the entertainment brands.
The Latest Digital Analytics Deployments delivering value in Telecommunications
Verizon
- Telecommunications
- Very Large
New York, USA
Verizon used New Relic's Pixie integration to improve observability at the network edge. Developers faced challenges debugging workloads on Verizon... 5G Edge due to limited visibility and resource constraints. By deploying Pixie, Verizon enabled automatic telemetry and real-time monitoring for Kubernetes workloads. This solution allowed developers to use a single dashboard for both edge and non-edge workloads. The integration made it easier to configure alerts and dashboards, speeding up solution implementation and enhancing performance monitoring.
Verizon Digital Media Services
- Telecommunications
- Very Large
Basking Ridge, USA
Catchpoint helps Verizon Digital Media Services spot and fix problems 4x faster. The team cut false alerts by 90%. They... use Catchpoint to monitor DNS, HTTP, APIs, and FTP from over 2,600 locations. Most issues are resolved before customers notice—99% of the time. The platform's alerts and analytics save time for support and boost customer satisfaction.
Windsor. ai helped ViewQwest, a Singapore-based ISP, unify its marketing data and apply multi-touch attribution. The company saw a 45%...increase in signups and a 48% drop in cost per acquisition. Windsor.ai integrated data from all ad platforms, giving ViewQwest a clear view of each channel's impact. Automated budget optimization let them shift spend to top-performing campaigns. Duplicate conversions were eliminated, and marketing ROI improved.
Sitetracker helps Fullerton manage project workflows for telecom site development. Fullerton reduces time spent on data gathering and reporting. The... platform replaces manual processes and siloed systems. Managers now get real-time insights and better project tracking. Fullerton benefits from improved productivity and streamlined operations.
The Digital Analytics Blueprint for Better Selection Decisions in Real Estate
Rentler
- Real Estate
- Medium
Salt Lake City, USA
Rentler used Woopra to find gaps in user engagement and reduce customer churn. Before Woopra, Rentler struggled to understand its... 1.3 million users. Woopra helped them see which users were not active and target them for better communication. The tool made it easy for teams to spot problems and take action. Rentler saved developer time and improved customer advocacy with Woopra analytics.
Zillow used Knotch's content intelligence platform to improve content quality and performance. The challenge was to identify which website visitors... were truly in-market and what content best engaged them. Knotch provided tools to measure engagement, sentiment, and content effectiveness. With these insights, Zillow aligned content with business goals and improved brand perception. The result was higher quality, higher performing content across Zillow.com.
Zapium CMMS helped Cushman & Wakefield manage maintenance for over 2,000 sites. The company faced high costs, inefficiencies, and vendor... management issues. After using Zapium, maintenance spend dropped by 16%. Resource utilization improved by 12%. SLA compliance rose by 17%. Profitability increased by 8%. The software enabled better scheduling, transparency, and vendor coordination.
Recent adoption and success with Digital Analytics software in Banking
Revolut
- Banking
- Large
London, UK
Revolut used Entrust for identity verification. They saw a 12% increase in customer onboarding. Entrust delivered results 38 seconds faster... than the previous provider. Uptime reached 99.998%. Revolut could verify users from 168 countries. The partnership helped Revolut scale globally and keep fraud low.
Carrefour Banco used UXCam to analyze user behavior in their Mi Carrefour Card app. The team identified friction points in... onboarding and key flows, including a non-interactive calendar icon causing user frustration. By leveraging session replays and heatmaps, they reduced rage taps by 50%. Abandonment on the affidavit screen dropped by 35%. The contract acceptance process became 4 seconds faster after design changes. UXCam helped validate user feedback and improve app usability.
Unnamed retail bank (Supermetrics customer)
- Banking
- Very Large
Supermetrics helped a global retail bank connect CRM and website data to personalize content. This increased click-through rates on recommended... content by over 10%. Personalizing self-service content reduced clicks to the phone number page by 8% and lowered call-center volume by 5%. Journey-based personalization cut mortgage cost per lead by more than 40% and boosted search-driven leads by 9%. Website-driven mortgage appointment leads rose by over 4%. Always-on journey orchestration automated retargeting, freeing up the marketing team.
The Latest Digital Analytics Deployments delivering value in Apparel And Fashion
Machete
- Apparel & Fashion
- Small
Atlanta, USA
Digital Remedy helped Machete, a fashion brand, boost product awareness and sales. Using advanced creative ad formats and targeted audience... tactics, Machete saw a 21% increase in ROAS month-over-month. The Product Tiles rich media unit showcased multiple products in one ad, driving more shoppers to the site. Real-time revenue optimization was enabled through onsite tracking. In the first 30 days, Machete achieved a 409% ROAS.
New Balance used Dynata's research panel to survey 3,600 consumers in the US, UK, and Japan. The study revealed that... 53% used search engines and 39% used social media before buying running shoes. Amazon, JD Sports, and ABC-Mart were the top retailers in each country. 94% of shoppers were satisfied with their retailer experience. The insights helped New Balance improve its merchandising strategy and target key consumer groups.
A large online fashion retailer
- Apparel & Fashion
- Large
Stormly helped a large online fashion retailer analyze 1. 2 million orders per year. The platform identified key behaviors that...predicted purchases and suggested A/B tests. Making the product comparison tool more visible and clarifying delivery info led to a 7% conversion rate increase. Improvements to sizing guides and product detail pages reduced preventable returns from 15% to 11%. These changes recovered about €790,000 annually for the retailer.
A leading provider of well production chemicals for oil wells in East Texas and Louisiana
- Oil & Energy
- Medium
USA
FieldEquip enabled a leading oilfield chemical provider to automate workflows for over 5,000 wells in East Texas and Louisiana. Manual inspections and... Excel-based processes slowed data flow and increased labor costs. FieldEquip's SaaS solution delivered mobile apps, dashboards, and intelligent route optimization. The platform improved chemical inventory tracking and reporting. The customer deployed the solution in just 6 weeks, boosting efficiency and meeting operator demands for real-time data.
Visual KPI helped Alyeska Pipeline save millions by giving more users access to OSIsoft PI System data. Mobile alerts improved... alignment between operations and maintenance teams. Staff could troubleshoot issues before reacting. Everyone, from executives to operators, accessed real-time data anywhere. The solution reduced wasted trips and overtime costs. Decision-making improved across the company.
Open iT LicenseAnalyzer Level 3 helped Aibel track and optimize software license usage. Aibel faced high license consumption even during... project downtime and needed to cut costs. They set up automated email alerts for unused or excessive license use. This gave them clear insight into real license needs and improved negotiations with vendors. The solution enabled faster decisions and better cost control for software asset management.
The Latest Digital Analytics Deployments delivering value in Consumer Goods
Wild Cosmetics
- Consumer Goods
- Small
London, UK
Wild Cosmetics used Conjura to unify product and fulfilment data. Before, they relied on Excel and struggled with slow, manual... stock forecasting. Conjura’s analytics platform gave them daily SKU performance and a single view of sales. This improved stock forecasting accuracy and helped refine their pick and pack strategy. Wild moved popular items for faster fulfilment and used insights to adjust pricing and discounts.
A vitamin & supplement brand
- Consumer Goods
- Medium
Profitero helped a vitamin & supplement brand boost Amazon sales. The brand used Profitero to analyze consumer reviews and found... confusion about its 125mg Sensoril Ashwagandha supplement. The team updated the Amazon product page to explain the benefits of Sensoril Ashwagandha. In one month, conversion rates rose 41%, adding $55,000 in sales. Now, the brand uses Profitero data for every new product launch.
Vermont Evaporator Company
- Consumer Goods
- Small
Montpelier, USA
MonsterInsights helped Vermont Evaporator Company use WooCommerce analytics to boost sales. The team saw tap kit sales rise after adding... product suggestions at checkout. They tracked Facebook ad campaigns and saw an 87% conversion rate. Landing page reports led to new lead magnets, increasing email signups. User journey data helped reduce cart abandonment and speed up purchases. MonsterInsights reports turned website data into real business growth.
European Command (MC-130J Commando II and AA operations)
- Government Administration
- Very Large
Pyze automated mission scheduling for European Command's MC-130J Commando II operations. Manual processes were slow and prone to errors. Pyze... enabled better sortie generation and automated flight solution projections. The result was an 80% improvement in scheduling efficiency. This boosted operational readiness for critical missions.
Los Angeles County used COAT to track COVID-19 case trends. The county saw a big drop in new cases, then... a large spike. COAT helped quickly find and study these changes. In one week, LA County reported 47% of new cases in California, even though it has 25% of the state's population. The case shows how fast things can change during reopening.
Replit helped AllFly, a travel management company, cut development costs by over $400,000. The non-technical co-founder rebuilt their app in... days, not weeks. Productivity increased by 85%. AllFly launched 11+ new features and doubled their speed to production. Replit enabled direct prototyping and faster iteration, letting founders contribute directly to product development.
A customer used Webtrends Analytics for SharePoint to manage a Coronavirus Situation site. The site provided critical updates and resources... for all teams during the pandemic. Webtrends enabled tracking of which COVID-19 information was viewed most and by whom. Reports helped the customer adjust content and messaging quickly. The analytics supported ongoing communication and crisis management.
The Digital Analytics Blueprint for Better Selection Decisions in Human Resources
Bayt.com
- Human Resources
- Medium
Dubai, UAE
Telesign helped Bayt. com cut verification costs by almost 30% by switching from SMS to WhatsApp for user authentication. Bayt.com...used Telesign’s verification solutions to secure user accounts and reduce fraud. This improved trust between job seekers and employers. The solution also supported Emiratization and Saudization initiatives by ensuring only verified candidates could apply. Bayt.com’s team now spends less time on manual verification and more on platform improvements.
Position2 redesigned the Randstad Risesmart website to fix performance issues and improve user experience. The new site used conversion-focused design,... SEO, and analytics. Web traffic increased by 150%. Monthly conversions rose by 15%. Demo conversions jumped by 85%. The site now positions Risesmart as a market leader in global talent mobility solutions.
The Latest Digital Analytics Deployments delivering value in Sports
Motherwell FC
- Sports
- Small
Motherwell, UK
Motherwell FC used Blinkfire Analytics to track and value social media sponsorships. The club needed real-time data to improve content... performance, audience insights, and sponsorship value. With a small digital team, they relied on Blinkfire Analytics to guide decisions and compare results with other teams. Since adopting the platform, year-over-year engagement per post increased by more than 50%. The data also helped Motherwell FC forecast partnership value and personalize fan content.
Air360 helped a professional sports team fix checkout drop-off in their online ticketing. The team used user journeys and funnels... to find where fans abandoned purchases. They rebuilt the checkout and homepage steps. This led to a 44% increase in global conversion rate. Homepage shopping starts rose 230%, payment page completions jumped 90%, and stadium ticket sales grew 50%.
Southwest Medical Imaging (SMIL)
- Hospital & Health Care
- Medium
Scottsdale, USA
Klipfolio Klips helped Southwest Medical Imaging (SMIL) deliver real-time, mobile-first dashboards from their SQL Server data mart. SMIL’s BI team... used Klips to unify executive and frontline reporting, making key metrics accessible on any device. The solution enabled fast integration and rapid deployment of over 80 dashboards. Executives and partners now rely on polished, branded data views for daily decisions. SMIL credits Klips with boosting confidence and speeding up business conversations.
Shepherd Center used Piwik PRO to meet HIPAA requirements for analytics. The hospital replaced Google Analytics with Piwik PRO for... better privacy and easier data control. They rebuilt their patient referral page, which led to a 215% increase in page views and a 40% rise in online referrals. The team also saw a 43% increase in opt-in rates for tracking consent. Integrations with Looker Studio and Google Ads improved their digital marketing and reporting.
Driving ROI and results: Understanding the Impact of Digital Analytics in Design
Cristina (paperfingercuts.com)
- Design
- Small
Cristina used the Squirrly SEO plugin to grow her origami website, paperfingercuts. com. She tracked her progress using Squirrly's Focus...Pages and SEO Audit features. Over time, her Google traffic increased from 15 to 1,629 sessions. Squirrly's live optimization and keyword research tools helped her improve rankings. She also used Squirrly Social for scheduling posts and followed a 14-day SEO challenge. Her site saw a boost in visibility and engagement through these efforts.
Recent adoption and success with Digital Analytics software in Manufacturing
MSI (Micro-Star International)
- Manufacturing
- Large
Taipei, Taiwan
MSI used quintly to track and analyze social media marketing across 120 countries. They managed over 200 profiles and needed... better analytics to measure campaign performance. With quintly, MSI saved 2 hours weekly and saw a 30% increase in conversion. The platform helped them benchmark against competitors and prove ROI. MSI valued quintly’s data quality, customization, and customer support.
The Digital Analytics Blueprint for Better Selection Decisions in Publishing
National Daily Newspaper (Brazil)
- Publishing
- Large
Brazil
Chartbeat helped a leading Brazilian newspaper boost revenue by 15% year-over-year. The newsroom used real-time data to improve headline performance... and reader engagement. Analyst productivity rose by up to 40%, while editors and writers saw a 25% increase. Chartbeat insights enabled more effective sponsored events and higher subscription revenue. The paper maintained its top readership and grew digital engagement.
Recent adoption and success with Digital Analytics software in Consumer Services
Olio
- Consumer Services
- Small
London, UK
Mixpanel helped Olio boost subscription revenue by 50% through pricing experiments. The team used self-serve analytics to test 8–9 price... points and found lower prices increased conversions. Marketing tracked a 25% rise in transactional activity during a New Year campaign. Mixpanel alerts caught bugs quickly, protecting ad and subscription income. Now, every team at Olio uses Mixpanel daily to answer questions and spot issues fast.
Driving ROI and results: Understanding the Impact of Digital Analytics in Information Services
Crunchbase
- Information Services
- Medium
San Francisco, USA
Heap helped Crunchbase collect a complete dataset on user behavior. Before Heap, Crunchbase struggled to track user actions and optimize... user flows. Heap’s automatic tracking let them segment users and analyze site interactions without engineering help. The team quickly used these insights to improve product usability and marketing campaigns. Now, Crunchbase can define user personas and test new features faster.
Recent adoption and success with Digital Analytics software in Pharmaceuticals
Fortune 100 global pharmaceutical brand
- Pharmaceuticals
- Very Large
ObservePoint helped a Fortune 100 pharmaceutical brand cut unapproved cookies from 17,000 to 0 in eight months. The company used... automated web governance to scan all digital properties and identify compliance gaps. Teams found and fixed non-compliant technologies and improved accountability. Automated monitoring stopped new unapproved cookies from appearing. The result was cleaner analytics data, lower risk, and faster website releases.
Recent adoption and success with Digital Analytics software in Financial Services
Reliant Funding
- Financial Services
- Medium
San Diego, USA
Datameer helped Reliant Funding cut data engineering project time by 500%. Projects that took five weeks now take just two... days. The platform enabled "just in time" analytics, giving business teams up-to-date insights. Reliant Funding simplified its data stack and reduced costs by consolidating all data in Snowflake. The hybrid UI let both SQL experts and analysts work together. Data governance improved with fewer silos and a built-in data catalog.
Cargohouse
- Transportation/Trucking/Railroad
- Small
USA
Cargohouse used Devart ODBC Driver for xBase to add real-time order tracking. Before, customers had to ask for updates and... support staff answered manually. Now, customers can check order status online any time. This change cut down support requests and made customers happier. Cargohouse saw a 35% boost in productivity after the new system went live.
Trend Micro
- Computer & Network Security
- Very Large
Tokyo, Japan
Trend Micro used Opentracker to connect marketing activities with revenue. They faced challenges with manual reporting and integrating multiple data... sources like Salesforce, Marketo, and Google Analytics. Opentracker's pricing model fit their complex needs and allowed easy scaling. Now, Trend Micro links revenue to specific companies and activities, improving marketing measurement. The solution reduced manual work and helped them leverage marketing data for better results.