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The Latest Digital Analytics Deployments delivering value in Retail
Buyagift - Retail - Medium
Marin’s Dynamic Ads helped Buyagift improve paid social campaign results. Buyagift used Marin to automate ad creation and retarget website... visitors with personalized ads. The platform made it easy to manage many products and quickly update ads for events. Buyagift saw a 24% drop in CPA and a 26% increase in ROAS. Marin’s tools also saved time on campaign management.
Room & Board - Retail - Medium
ObservePoint and BL. INK helped Room & Board present campaign link data to their marketing team. The integration created a...dashboard combining web page analytics and link management data. This gave Room & Board a clear, actionable view of their campaign links. The solution saved time and money on campaign link testing and management. Marketers could access analytics data more easily.
Ashley HomeStore - Retail - Very Large
Ashley HomeStore used eSSENTIAL Accessibility to make its website accessible for all customers. The solution included assistive technology, digital accessibility... evaluation, and PDF remediation. Ashley HomeStore now meets ADA and WCAG standards. The brand signals its commitment to inclusion with an interactive icon. Customers with disabilities can shop online and use the Room Planner tool.
Sportsoul - Retail
Related Digital helped Sportsoul boost its sales conversion rate by 6x using marketing automation. The company used segmentation to target... the right audiences and cut messaging costs. Mobile automation scenarios triggered campaigns that raised conversion rates to 9 percent. One scenario generated 5x more revenue than others. Sportsoul managed all marketing activities from one platform for better efficiency.
McKenzie & Willis - Retail
Claris FileMaker helped McKenzie & Willis, a New Zealand-based interior design and retail business, automate their window treatment order process. The custom app... replaced manual, paper-based workflows, reducing errors and saving time. Sales consultant productivity doubled, and order errors dropped by 20-30%. Proposal acceptance rates improved by 10%. Admin teams now save about 4 hours each day. The solution fits their unique needs and supports ongoing business growth.
The Latest Digital Analytics Deployments delivering value in Financial Services
Independent Financial Group - Financial Services - Medium
MonsterInsights helped Independent Financial Group track logged-in user activity and video engagement. The company used UserID Tracking to see which... content users interacted with and for how long. This data let them follow up with users and improve their content strategy. They also linked Google Analytics to their Vimeo videos. As a result, they made their website easier to use and better met the needs of financial advisors.
AstroPay - Financial Services - Medium
AstroPay used Telesign to fight fake accounts and reduce fraud. The company needed to stop bots and bad users from... abusing promotions and creating false accounts. Telesign's Trust Engine and APIs helped AstroPay check user risk and send secure SMS codes. AstroPay made onboarding faster and safer for real users. They also improved SMS delivery and cut costs. Now, AstroPay protects users and keeps their payments secure worldwide.
HSBC - Financial Services - Very Large
SAS Fraud Management helped HSBC lower fraud across tens of millions of debit and credit card accounts. HSBC used SAS... to protect 100% of credit card transactions in real time in the US, Europe, and Asia. The bank saw strong detection rates and fewer false positives, meeting aggressive anti-fraud goals. HSBC values the stability, speed, and adaptability of SAS for global fraud management. The solution supports ongoing updates to fight evolving fraud threats.
Visa - Financial Services - Very Large
Dynata helped Visa reach over 20,000 SMB decision makers in 14 European countries. Visa used Dynata's B2B targeting and annual... merchant survey to understand SMB payment trends. The insights showed SMBs can see a 6% to 15% revenue increase when offering card payments. Visa exceeded its goal by digitizing nearly 67 million SMBs globally, including 13.5 million in Europe. The survey gave Visa actionable leads, flexible data access, and ongoing market insights.
Checkout.com - Financial Services - Large
PagerDuty helped Checkout. com modernize digital operations with AI and automation. The team moved from manual, chaotic incident management to...a streamlined process. PagerDuty reduced alert noise and improved response speed. Security is now embedded in every workflow step. Checkout.com protects merchant trust and delivers secure payment experiences globally.
Driving ROI and results: Understanding the Impact of Digital Analytics in Marketing And Advertising
Fanbase Digital Agency - Marketing And Advertising - Small
ReportGarden helped Fanbase Digital Agency improve client satisfaction with custom reporting tools. Fanbase used ReportGarden to create tailored reports for... each client. This made it easy to show the value of their digital marketing strategies. Clients saw exactly how their marketing dollars were spent. The agency built more trust and long-term partnerships. Reporting became faster, letting Fanbase focus more on strategy.
Alexander (Media Buyer working with Zeropark) - Marketing And Advertising
Zeropark Media Planner helps media buyers improve PPC bidding in commerce media campaigns. Alexander used the tool to analyze audience... and bid data for Amazon in the US. The Media Planner showed 223,915 matched audiences with an average CPC of $0.1107. By using bid simulation, Alexander found that adjusting bids for specific sources could increase win ratios and avoid overspending. This let his team set smarter, source-level bids and optimize campaign spend.
Serviceplan Group - Marketing And Advertising - Very Large
Serviceplan Group used GWI's Agent Spark to power their Sōkosumi agentic marketplace. They integrated GWI's human-validated consumer data via API,... making their AI agents smarter and more reliable. This let strategists and creatives create insights and presentation decks up to 10 times faster. The integration improved both speed and quality, turning hours of work into minutes. Agent Spark now supports creative and strategic workflows for over 500 companies across Europe.
Flamingo Agency - Marketing And Advertising
Statcounter helps Flamingo Agency with lead generation and sales. Chris Granat uses Statcounter to filter out spam calls and identify... real prospects. He checks visitor activity to see if leads are engaged and worth following up. The Session Replay feature shows how visitors interact with website content. These insights help Chris improve his website and sales process.
The Latest Digital Analytics Deployments delivering value in Non Profit Organization Management
St John Ambulance - Non Profit Organization Management - Large
St John Ambulance used Microsoft Advertising's Copilot and Ads Studio to boost creative agility and scale. They applied generative AI... to quickly create custom ad visuals, saving time and reducing manual design work. The team saw a 22% increase in click-through rate, a 30% rise in return on ad spend, and over 50% more clicks. AI-powered tools helped maintain brand consistency and reach wider audiences. St John Ambulance overcame resource constraints and improved campaign performance with automated creative production.
VSO - Non Profit Organization Management - Large
VSO used Apteco to unify supporter data from three systems, creating a single supporter view. This enabled automated, targeted supporter... journeys and improved campaign timing and relevance. The platform reduced manual work, saving the equivalent of one full-time employee per campaign. Early results showed higher response rates, improved retention, and a net-positive ROI from SMS campaigns. Apteco now supports multi-channel communications and ongoing fundraising innovation at VSO.
VSO - Non Profit Organization Management - Large
VSO used Apteco to unify supporter data from three systems, creating a single supporter view. This enabled automated, targeted supporter... journeys and improved campaign timing and relevance. The platform reduced manual work, saving the equivalent of one full-time employee per campaign. Early results showed higher response rates, improved retention, and a net-positive ROI from SMS campaigns. Apteco now supports multi-channel communications and ongoing fundraising innovation at VSO.
A not-for-profit organization - Non Profit Organization Management
NetworkON helped a not-for-profit organization connect surplus food suppliers with people in need. The group wanted to give volunteers more... flexibility and attract more helpers. With NetworkON, they reached 50% of their yearly goal—delivering 6,000 pounds of food—in just over six weeks. Volunteer effectiveness improved by 75%. Volunteer travel time dropped by 28%. Volunteer satisfaction rose by 51% as they could choose tasks that fit their schedules.
Digital Analytics in Action in Media Production
Mediacorp - Media Production - Large
New Relic helped Mediacorp achieve a 99. 5% crash-free rate on its mobile apps. Mediacorp improved app ratings to an...average of 4 stars. Developers now save at least 2 hours each week. Real-time monitoring lets Mediacorp detect issues 24 hours in advance. The platform supports seamless streaming during major events. Mediacorp delivers high-quality digital content to millions daily.
Globo - Media Production - Very Large
Globo used Google Cloud to modernize its media production. Cloud migration enabled Globo to run complex projects at lower costs... and decentralize operations. The company hosted over 50 live events in 2021 using cloud-based Live Production. Automation with Vision AI and Video AI streamlined metadata extraction and reduced manual work. Security and scalability improved, letting Globo handle more productions with fewer resources.
Globo - Media Production - Very Large
Globo used Google Cloud to modernize its media production. Cloud migration enabled Globo to run complex projects at lower costs... and decentralize operations. The company hosted over 50 live events in 2021 using cloud-based Live Production. Automation with Vision AI and Video AI streamlined metadata extraction and reduced manual work. Security and scalability improved, letting Globo handle more productions with fewer resources.
Globo - Media Production - Very Large
Globo used Google Cloud to modernize its media production. Cloud migration enabled Globo to run complex projects at lower costs... and decentralize operations. The company hosted over 50 live events in 2021 using cloud-based Live Production. Automation with Vision AI and Video AI streamlined metadata extraction and reduced manual work. Security and scalability improved, letting Globo handle more productions with fewer resources.
The Digital Analytics Blueprint for Better Selection Decisions in Information Technology And Services
Yorba - Information Technology And Services - Small
Matomo helped Yorba grow while staying compliant with global privacy laws. Yorba used Matomo to protect customer data and meet... strict privacy standards. The platform gave Yorba fast setup and advanced analytics for startup growth. Yorba used insights from Matomo to guide global expansion and product decisions. Matomo made it easy for Yorba to meet international privacy regulations and keep their privacy-first promise.
Yext - Information Technology And Services - Large
HockeyStack helped Yext modernize its go-to-market intelligence. Yext replaced a clunky homegrown attribution system with HockeyStack, enabling influence-based measurement and... deal-level reporting. The team could now measure anonymous web visitor impact, ungate content, and connect brand campaigns to pipeline influence. Over 20 marketers use HockeyStack weekly, and Yext automated budget pacing with Odin. Reporting became more trusted, and marketing investments aligned with real business outcomes.
MACROPAGE - Information Technology And Services - Small
dbForge Studio for MySQL helped MACROPAGE solve key database challenges. The company needed fast data import and export, complex database... structure building, and visual tools for design. dbForge Studio delivered rich features, easy data handling, and strong comparison tools. The CEO praised its code autocompletion, visual designer, and support. MACROPAGE now recommends dbForge Studio for MySQL development and administration.
Datacom Cloud X - Information Technology And Services - Large
Datacom Cloud X achieved VMware Sovereign Cloud Provider status. This recognition highlights their secure cloud services. The solution supports data... sovereignty and compliance. Datacom Cloud X now offers trusted cloud infrastructure for sensitive workloads. VMware technology powers their secure and compliant cloud platform.
The Latest Digital Analytics Deployments delivering value in Real Estate
Keller Williams Realty Group (Fort Wayne, Indiana) - Real Estate - Medium
Buildfire helped Keller Williams Realty Group in Fort Wayne connect and train 230 agents. The app replaced inefficient tools like... social media and email for internal communication. Agents now access training events, vendor catalogs, and contact info in one place. The app reduced admin bottlenecks and phone calls. Over 7,372 downloads and 2,397 users show strong engagement. Vendor listings in the app now cover its monthly costs.
Cushman & Wakefield - Real Estate - Very Large
Zapium CMMS helped Cushman & Wakefield cut maintenance spend by 12%. The company improved resource utilization by 16% and boosted... operational profitability by 8%. SLA compliance increased by 17%. Cushman & Wakefield used Zapium to centralize oversight, optimize scheduling, and enhance vendor management. The solution improved communication and data-driven decision making for facility maintenance operations.
Rentler - Real Estate
Woopra helps Rentler find gaps in their property management software. Rentler uses Woopra to see which users are active and... to reduce churn. The tool makes it easy for Rentler to understand data and act on it. Woopra saves developer time and helps all teams work better. Rentler connects with customers and improves user experience using Woopra analytics.
Driving ROI and results: Understanding the Impact of Digital Analytics in Entertainment
Nerial Ltd - Entertainment - Small
Nerial Ltd used Unity’s 2D Toolkit to create Card Shark with a unique hand-drawn visual style. The toolkit helped them... bring their artistic vision to life across multiple platforms. Unity enabled fast development and easy collaboration for the small team. The result was a visually distinct game that reached a wide audience. Nerial Ltd benefited from Unity’s support for multiplatform deployment.
Ubisoft and Digital Tales - Entertainment
Phunware integrated custom Phusion gameplay and a video campaign into Ubisoft Trials Frontier and Digital Tales SBK15. The campaign promoted... Mission: Impossible Rogue Nation with sponsored, movie-themed game content. Players engaged 12.6 million times across both games. The campaign achieved CPMs 100-500% higher than average and a 6.65% click-through rate. This drove strong mobile engagement and monetization for the entertainment brands.
Sirkus Finlandia - Entertainment
Snoobi Analytics helps Sirkus Finlandia track advertising results and website visitors. The circus uses Snoobi to see which cities respond... to ads and adjust marketing spend. Reports show which companies visit the site, making business sales easier. Snoobi adapts to the circus's seasonal needs and provided flexible support during the pandemic. Sirkus Finlandia finds the analytics useful for sales, advertising, and improving website content.
Digital Analytics in Action in Internet
Natural Intelligence - Internet - Medium
Anodot helped Natural Intelligence monitor campaign data in real time. The company wanted better control over campaign costs and data.... Anodot's anomaly detection alerted them only to important trends and issues. This proactive monitoring saved time and money. Natural Intelligence can now quickly find and fix campaign problems.
Firehouse Solutions - Internet - Small
SmarterMail, SmarterTrack, and SmarterStats helped Firehouse Solutions cut support hours and focus on core services. They needed a Microsoft Exchange... alternative with lower costs and strong uptime for first responders. SmarterTools provided a single platform for email, analytics, and customer service. Firehouse Solutions now handles over 54,000 inbound and 34,000 outbound messages, runs on Azure Cloud, and sends e-alerts to first responders. The team values data ownership and improved customer support.
Gomag - Internet
TWIPLA partnered with Gomag to launch Gomag Insights, a full analytics suite built into Gomag’s webstore platform. The solution gives... sellers advanced tools to track store performance, monitor key metrics, and boost growth. Integration took just seven days using an iFrame, with a seamless, branded experience. TWIPLA’s privacy-first tracking ensures compliance with global data laws. Gomag saw improved engagement, higher Customer Lifetime Value, and new revenue streams, all with zero upfront cost or internal development.
Recent adoption and success with Digital Analytics software in Computer Software
Scaleflex - Computer Software - Small
Scaleflex uses Akamai Cloud to power its SaaS platform for digital asset management. The company helps brands deliver images and... videos quickly across all online channels. By partnering with Akamai, Scaleflex improved scalability and performance for its customers. The solution enables fast, reliable, and secure media delivery worldwide. Scaleflex relies on Akamai for best-in-class cloud computing and content delivery.
Cloudinary - Computer Software - Medium
Cloudinary used Catchpoint to measure and quantify the performance improvements it delivers to customers. Before Catchpoint, Cloudinary lacked tools to... show the value of its image and video optimization. With Catchpoint, Cloudinary can run tests from agents worldwide to compare website performance with and without its optimizations. This helps Cloudinary identify areas for added value and prove its impact to customers. The partnership supports Cloudinary's mission to deliver fast, flawless visual experiences at scale.
Digital Analytics in Action in Telecommunications
Vodafone - Telecommunications - Very Large
Siteimprove helped Vodafone maintain a consistent brand voice across 15 countries. Vodafone used Siteimprove’s content and analytics tools to monitor... tone, accessibility, and inclusivity. The partnership began in 2015 and improved Vodafone’s Digital Certainty Index and Quality Assurance scores. Vodafone achieved a 92/100 content quality score, 88/100 content freshness score, and 100/100 security score. Siteimprove enabled Vodafone to focus on strategy and user research.
Fullerton - Telecommunications - Medium
Sitetracker helps Fullerton manage project workflows for telecom site development. Fullerton reduces time spent on data gathering and reporting. The... platform replaces manual processes and siloed systems. Managers now get real-time insights and better project tracking. Fullerton benefits from improved productivity and streamlined operations.
Digital Analytics in Action in Banking
Revolut - Banking - Large
Revolut used Entrust for identity verification. They saw a 12% increase in customer onboarding. Entrust delivered results 38 seconds faster... than the previous provider. Uptime reached 99.998%. Revolut could verify users from 168 countries. The partnership helped Revolut scale globally and keep fraud low.
Unnamed retail bank (Supermetrics customer) - Banking - Very Large
Supermetrics helped a global retail bank connect CRM and website data to personalize content. This increased click-through rates on recommended... content by over 10%. Personalizing self-service content reduced clicks to the phone number page by 8% and lowered call-center volume by 5%. Journey-based personalization cut mortgage cost per lead by more than 40% and boosted search-driven leads by 9%. Website-driven mortgage appointment leads rose by over 4%. Always-on journey orchestration automated retargeting, freeing up the marketing team.
The Digital Analytics Blueprint for Better Selection Decisions in Oil And Energy
J & J Tamez - Oil & Energy - Small
FieldEquip Edge Gateway enabled J & J Tamez, an oilfield chemical company, to connect mobile chemical injection trailers in remote areas. The solution provided... real-time operational data access on the cloud, even with low bandwidth. FieldEquip delivered a 99.9% available SaaS platform on AWS, reducing operational costs and setup expenses. The company generated over 16,000 field reports yearly and saved hundreds of hours for field staff. The system supports multi-channel alerts and integrates with PLC equipment from multiple manufacturers.
Aibel - Oil & Energy - Large
Open iT LicenseAnalyzer Level 3 helped Aibel track and optimize software license usage. Aibel faced high license consumption even during... project downtime and needed to cut costs. They set up automated email alerts for unused or excessive license use. This gave them clear insight into real license needs and improved negotiations with vendors. The solution enabled faster decisions and better cost control for software asset management.
Digital Analytics in Action in Manufacturing
Yamaichi Electronics USA - Manufacturing - Medium
Oracle Fusion Cloud ERP and SCM helped Yamaichi Electronics USA cut manual work and reduce complexity. The company replaced old... legacy systems with Oracle Cloud. Now, it manages manufacturing, supply chain, and accounting in one place. Real-time data improved decision-making and on-time delivery. Automation and best practices set the stage for future growth.
i-5O - Manufacturing - Small
Datameer helped i-5O automate ETL and data integration for their AI insights platform. i-5O used Datameer to build flexible data... pipelines and integrate with Azure Synapse. The team completed complex ETL jobs in a week, saving months of coding. Analytics became 10 times faster, and no dedicated DataOps were needed. Datameer enabled rapid, self-service data preparation for machine learning models.
The Digital Analytics Blueprint for Better Selection Decisions in Hospital And Health Care
Cloudnine Hospitals - Hospital & Health Care - Large
Cloudnine Hospitals used Hitachi Content Platform with NxtGen Data Protection-as-a-Service to manage rapid data growth. The solution gave staff fast... access to patient records and met strict government retention rules. Cloudnine avoided large upfront costs by choosing a monthly billing model. The platform improved service delivery and enabled 20% data compression without loss of quality. The scalable cloud storage supports future expansion and reduces internal IT needs.
Shepherd Center - Hospital & Health Care - Medium
Shepherd Center used Piwik PRO to meet HIPAA requirements for analytics. The hospital replaced Google Analytics with Piwik PRO for... better privacy and easier data control. They rebuilt their patient referral page, which led to a 215% increase in page views and a 40% rise in online referrals. The team also saw a 43% increase in opt-in rates for tracking consent. Integrations with Looker Studio and Google Ads improved their digital marketing and reporting.
Driving ROI and results: Understanding the Impact of Digital Analytics in Education
Write Hearted - Education - Small
Mighty Networks helped Write Hearted build a supportive online community for business professionals and aspiring writers. Founder Rick Lewis launched... the platform after his previous writing group closed, attracting 30 paying members in the first cohort. The community offers four tracks—essays, challenges, comments, and stories—to help members overcome writer’s block and isolation. Members pay $2,000 yearly for access, and many report leaving social media for the higher quality engagement. Rick credits Mighty Networks for enabling consistent publishing and deeper connections.
The Digital Analytics Blueprint for Better Selection Decisions in Government Administration
Los Angeles County - Government Administration
Los Angeles County used COAT to track COVID-19 case trends. The county saw a big drop in new cases, then... a large spike. COAT helped quickly find and study these changes. In one week, LA County reported 47% of new cases in California, even though it has 25% of the state's population. The case shows how fast things can change during reopening.
Digital Analytics in Action in Food And Beverages
Karma - Food & Beverages - Medium
Klipfolio Klips helped Karma automate data tracking and build real-time dashboards. Karma used Klips to monitor key growth metrics and... product performance. After focusing on food waste, Karma tripled retention and secured €600k in impact funding. Every team at Karma now uses live dashboards to track KPIs and drive decisions. Klips enabled Karma to scale efficiently and support rapid growth in the food-tech sector.
Digital Analytics in Action in Other Industries
AllFly - Travel Management - Small
Replit helped AllFly, a travel management company, cut development costs by over $400,000. The non-technical co-founder rebuilt their app in... days, not weeks. Productivity increased by 85%. AllFly launched 11+ new features and doubled their speed to production. Replit enabled direct prototyping and faster iteration, letting founders contribute directly to product development.
The Latest Digital Analytics Deployments delivering value in Utilities
Exelon Generation - Utilities - Very Large
Visual KPI from Transpara helps Exelon Generation access real-time data from OSIsoft PI System on any device. Executives, managers, and... engineers use it daily, including the President of Generation. The solution improves situational awareness and event detection. It also reduces downtime and reporting burden for executives. Exelon Generation is the largest competitive US power generator.
The Latest Digital Analytics Deployments delivering value in Human Resources
Randstad Risesmart - Human Resources - Very Large
Position2 redesigned the Randstad Risesmart website to fix performance issues and improve user experience. The new site used conversion-focused design,... SEO, and analytics. Web traffic increased by 150%. Monthly conversions rose by 15%. Demo conversions jumped by 85%. The site now positions Risesmart as a market leader in global talent mobility solutions.
Digital Analytics in Action in Apparel And Fashion
Zalora - Apparel & Fashion - Large
Zalora switched from Google Analytics 360 to Mixpanel to get better insights into user behavior and drive conversion. Mixpanel helped Zalora... make data-driven decisions and improve engagement on catalog and product listing pages. The platform enabled faster, deeper analysis for experiments and reduced subjective debates. Teams across Zalora now use Mixpanel to understand what drives conversion and to optimize product strategies. Integrations with Segment, Braze, and Optimizely streamlined analytics and campaign execution.
Driving ROI and results: Understanding the Impact of Digital Analytics in Restaurants
Fast casual restaurant brand - Restaurants - Large
Performance CTV by Digital Remedy helped a fast casual restaurant brand achieve 1,738% ROAS. The brand used OTT/CTV ads to... drive over 295,000 store visits and 3.38 million online purchases. The campaign generated $80.2 million in online revenue. One-third of purchases happened after fewer than two ad exposures. The brand increased its budget and expanded the partnership after seeing strong results.