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Digital Analytics in Action in Other Industries

Akamai - Information Technology And Services

Akamai uses Siteimprove to manage thousands of web pages. The platform helps with accessibility and quality assurance. Akamai's team reduced... peer review time by 50%. They achieved a 97/100 QA score. The team manages over 2,000 web pages.

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Vanquis Bank - Banking

Vanquis Bank uses SAS Viya on Microsoft Azure to reduce risk and cloud costs. They improve analytics efficiency and performance.... The bank centralizes workload balancing with SAS Grid Manager. This helps reduce IT infrastructure costs. Business users are exploring SAS Viya for better accuracy and reliability.

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Exelon Generation - Utilities - Very Large

Visual KPI from Transpara helps Exelon Generation access real-time data from OSIsoft PI System on any device. Executives, managers, and... engineers use it daily, including the President of Generation. The solution improves situational awareness and event detection. It also reduces downtime and reporting burden for executives. Exelon Generation is the largest competitive US power generator.

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Skype - Cloud Software

Telesign Intelligence helped Skype block robocalls and reduce fraud. Skype faced a problem with nearly half of inbound calls to... virtual numbers being fraudulent. Telesign's solution used phone number intelligence and machine learning to filter out unwanted calls. Skype now blocks one million fraudulent calls per day, about 50% of inbound traffic. Customer satisfaction increased as a result of fewer scam calls.

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midsize well production chemical company - Oil & Energy - Medium

FieldEquip helped a midsize well production chemical company digitize its oilfield operations. The company used FieldEquip's field service management and... IoT monitoring tools. This improved equipment tracking and service scheduling. The solution enabled better inventory management and faster invoicing. The company gained more visibility into KPIs and improved operational efficiency.

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Thunderful Games - Entertainment

Thunderful Games used Unity to create the fantasy game Lost in Random. The team wanted to make a AAA-quality game... with unique dice mechanics. Unity helped them build complex gameplay and rich visuals. The result was a successful game launch with strong player engagement.

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Recent adoption and success with Digital Analytics software in Retail

Room & Board - Retail - Medium

ObservePoint and BL. INK helped Room & Board present campaign link data to their marketing team. The integration created a...dashboard combining web page analytics and link management data. This gave Room & Board a clear, actionable view of their campaign links. The solution saved time and money on campaign link testing and management. Marketers could access analytics data more easily.

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Ashley HomeStore - Retail - Very Large

Ashley HomeStore used eSSENTIAL Accessibility to make its website accessible for all customers. The solution included assistive technology, digital accessibility... evaluation, and PDF remediation. Ashley HomeStore now meets ADA and WCAG standards. The brand signals its commitment to inclusion with an interactive icon. Customers with disabilities can shop online and use the Room Planner tool.

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McKenzie & Willis - Retail

Claris FileMaker helped McKenzie & Willis, a New Zealand-based interior design and retail business, automate their window treatment order process. The custom app... replaced manual, paper-based workflows, reducing errors and saving time. Sales consultant productivity doubled, and order errors dropped by 20-30%. Proposal acceptance rates improved by 10%. Admin teams now save about 4 hours each day. The solution fits their unique needs and supports ongoing business growth.

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Microsoft Online Store - Retail

Ptengine helped Microsoft Online Store double sales of its warranty service in just one hour. Dave, head of online sales,... used Ptengine’s heatmap and A/B testing features to quickly test marketing ideas for Singles Day in China. The team gained real-time insights into user behavior and adjusted campaigns without needing designers or engineers. By using Ptengine’s Engage function, they notified users about the warranty service at checkout, leading to a 100% increase in sales. Traffic value also doubled through targeted ad optimizations.

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123inkt - Retail

Marin Bidding and Microsoft Advertising eCPC helped 123inkt improve ad performance. 123inkt used both tools together to boost results across... 155 Microsoft Advertising accounts. They saw a 26% increase in clicks and a 28% increase in conversions. CPA rose by 5% and conversion rate improved by 2%. The combined solution let 123inkt target the right users and grow their business.

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KKday - Retail & E Commerce

Mixpanel helped KKday track user behavior across their website, mobile site, and app. KKday wanted to understand how users moved... between platforms and improve their experience. With Mixpanel, they learned most bookings happened within 50 minutes, not days. They used this data to change their engagement strategy. KKday also improved their search box and checkout process. As a result, they saw 2x conversion rates at checkout and a 7.7% increase in click rate.

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Digital Analytics in Action in Information Technology And Services

Adya - Information Technology And Services

Adya used Google Cloud to build advanced AI solutions for business growth. With Gemini AI, Adya accelerated time-to-market by 30%.... Vertex AI helped reduce LLM building costs by 85% and improved performance by 21%. Chirp 3 enabled localization in over 20 Indian languages with low latency. Multi-agent orchestration became 10 times faster using event-driven architecture. Adya's platform now lets users create custom AI agents and applications quickly and securely.

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Adya - Information Technology And Services

Adya used Google Cloud to build advanced AI solutions for business growth. With Gemini AI, Adya accelerated time-to-market by 30%.... Vertex AI helped reduce LLM building costs by 85% and improved performance by 21%. Chirp 3 enabled localization in over 20 Indian languages with low latency. Multi-agent orchestration became 10 times faster using event-driven architecture. Adya's platform now lets users create custom AI agents and applications quickly and securely.

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Adya - Information Technology And Services

Adya used Google Cloud to build advanced AI solutions for business growth. With Gemini AI, Adya accelerated time-to-market by 30%.... Vertex AI helped reduce LLM building costs by 85% and improved performance by 21%. Chirp 3 enabled localization in over 20 Indian languages with low latency. Multi-agent orchestration became 10 times faster using event-driven architecture. Adya's platform now lets users create custom AI agents and applications quickly and securely.

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8x8 - Information Technology And Services

HockeyStack helped 8x8’s marketing team replace outdated, complex analytics tools. The team needed real-time, full-funnel reporting and custom dashboards. HockeyStack... delivered clear ROI insights and tracked every campaign touchpoint. 8x8 can now show how marketing drives sales and growth. The platform supports fast decision-making and helps the team prove value to leadership.

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Netguru - Information Technology And Services

Klipfolio Klips helped Netguru make Salesforce, HubSpot, and Google Sheets data accessible to all employees. Netguru used Klips dashboards to... share over 150 KPIs, improving communication and transparency. The dashboards were easy to build and share, with links and TV displays for quick access. This boosted data-driven decision making and supported a culture of openness. Klips' ease of use and 100+ pre-built connectors were key for Netguru's business intelligence goals.

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WPBeginner - Information Technology And Services - Medium

MonsterInsights helps WPBeginner track key website metrics and grow their business. WPBeginner uses the Publishers report to find new affiliate... opportunities and optimize conversions. Scroll depth tracking lets them show offers at the right time with popups. Custom Dimensions reports reveal top-performing content categories. The Search Console report tracks keyword performance for SEO. Form Conversion Tracking helps WPBeginner grow their email list and gather feedback. These analytics tools support data-driven decisions and business growth.

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Recent adoption and success with Digital Analytics software in Marketing And Advertising

Alexander (Media Buyer working with Zeropark) - Marketing And Advertising

Zeropark Media Planner helps media buyers improve PPC bidding in commerce media campaigns. Alexander used the tool to analyze audience... and bid data for Amazon in the US. The Media Planner showed 223,915 matched audiences with an average CPC of $0.1107. By using bid simulation, Alexander found that adjusting bids for specific sources could increase win ratios and avoid overspending. This let his team set smarter, source-level bids and optimize campaign spend.

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Fanbase Digital Agency - Marketing And Advertising

ReportGarden helped Fanbase Digital Agency improve client satisfaction and ROI tracking. Fanbase needed custom reports to show the value of... their digital marketing strategies. ReportGarden provided customizable reporting tools that matched each client's goals. This made it easy for Fanbase to give clear, detailed reports to clients. As a result, clients trusted Fanbase more and stayed longer. The agency also saved time on reporting and focused more on strategy.

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Bright/Shift - Marketing And Advertising

GWI helped Bright/Shift, a social impact marketing agency, launch a new direct-to-consumer brand for a sustainable furniture client. Bright/Shift used GWI... to gather data and insights, define the brand's positioning, and identify the ideal target audience. The campaign generated £41k in revenue in the first month, with a 30-second user-generated content video driving a CPC of £0.15 and a CTR of 6%. Most paid advertising revenue came from user-generated style ads based on GWI insights.

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Flamingo Agency - Marketing And Advertising

Chris Granat from Flamingo Agency uses Statcounter for lead generation and sales. Statcounter helps Chris filter out spam calls and... identify serious prospects. He uses location data to judge if a call is likely spam. Statcounter's Visitor Paths and Session Replay features help Chris gauge prospect interest. He offers free homepage mock-ups and tracks engagement with Statcounter. Insights from Statcounter have led Chris to modify website content for better engagement.

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Recent adoption and success with Digital Analytics software in Entertainment

Ubisoft and Digital Tales - Entertainment

Phunware integrated custom Phusion gameplay and a video campaign into Ubisoft Trials Frontier and Digital Tales SBK15. The campaign promoted... Mission: Impossible Rogue Nation with sponsored, movie-themed game content. Players engaged 12.6 million times across both games. The campaign achieved CPMs 100-500% higher than average and a 6.65% click-through rate. This drove strong mobile engagement and monetization for the entertainment brands.

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Sirkus Finlandia - Entertainment

Snoobi Analytics helps Sirkus Finlandia track advertising results and website visitors. The circus uses Snoobi to see which cities respond... to ads and adjust marketing spend. Reports show which companies visit the site, making business sales easier. Snoobi adapts to the circus's seasonal needs and provided flexible support during the pandemic. Sirkus Finlandia finds the analytics useful for sales, advertising, and improving website content.

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888 Holdings - Entertainment

Hitachi Vantara storage platforms help 888 Holdings deliver top performance for online gaming customers. 888 Holdings needed reliable, high-speed data... infrastructure to support its gaming services. Hitachi Vantara provided storage solutions that improved data management and ensured uptime. This helped 888 Holdings maintain strong service levels for its users.

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Recent adoption and success with Digital Analytics software in Financial Services

Karma Credit - Financial Services

Anodot helps Karma Credit detect business incidents in real time. Before Anodot, Karma Credit faced delays of at least 24... hours, sometimes days, in identifying important business issues. With Anodot, they now find actionable incidents several times a day, reducing incident detection time by over 50% in one case. The platform's automatic anomaly detection and user-friendly interface set it apart from other solutions. Karma Credit's teams use Anodot to quickly resolve technical and business issues, protecting revenue and customer satisfaction.

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Ajaib - Financial Services

New Relic helps Ajaib deliver fast trades for investors. As Ajaib's user base grew, they needed to scale and improve... uptime. New Relic's observability tools, including APM and distributed tracing, let Ajaib monitor over 100 Kubernetes clusters. The team uses dashboards to spot errors and fix issues in minutes. This keeps mean time to recovery low and supports data-driven product improvements.

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7Assets - Financial Services

Matomo helped 7Assets, a fintech company, balance advanced analytics with strong privacy controls. 7Assets switched from Google Analytics and Plausible... to Matomo Cloud for better data control and privacy compliance. The setup was quick, letting them track both their website and platform easily. They customized tracking to fit their needs and reduced legal overhead. Matomo’s features gave them deeper insights into user behavior and improved decision-making.

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Digital Analytics in Action in Transportationtruckingrailroad

Avanti West Coast and Paragon DCX - Transportation/Trucking/Railroad

Apteco FastStats and Apteco Orbit helped Avanti West Coast and Paragon DCX launch Club Avanti, a new loyalty programme. The goal was... to boost customer engagement and travel frequency. Apteco dashboards tracked KPIs like registration and email engagement. The programme exceeded its target by 50.5% with 99,000 member sign-ups. Real-time analytics enabled ongoing improvements and increased customer loyalty.

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Avanti West Coast and Paragon DCX - Transportation/Trucking/Railroad

Apteco FastStats and Apteco Orbit helped Avanti West Coast and Paragon DCX launch Club Avanti, a new loyalty programme. The goal was... to boost customer engagement and travel frequency. Apteco dashboards tracked KPIs like registration and email engagement. The programme exceeded its target by 50.5% with 99,000 member sign-ups. Real-time analytics enabled ongoing improvements and increased customer loyalty.

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International Post Corporation (IPC) - Transportation/trucking/railroad

Dynata used its QualityScore AI-powered data cleaning tool for International Post Corporation (IPC). IPC needed reliable data on e-commerce trends... across 39 countries to guide postal delivery strategy. Dynata managed two annual shopper surveys, automating data cleaning for better accuracy and saving time. IPC doubled survey coverage from 17 to 39 countries while keeping timelines. The solution improved data quality, freed up IPC resources, and helped create more detailed reports for postal operators.

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The Latest Digital Analytics Deployments delivering value in Internet

XS4ALL - Internet

Piwik PRO Analytics Suite helped XS4ALL, a leading Dutch internet provider, achieve full GDPR compliance and 100% data ownership. They replaced Adobe... Omniture to improve privacy, security, and customer service. The platform enabled cross-device tracking, better marketing budget allocation, and integration of online and offline data. XS4ALL reduced call center volume and improved user experience with advanced analytics and consent management.

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Firehouse Solutions - Internet - Small

SmarterMail, SmarterTrack, and SmarterStats helped Firehouse Solutions cut support hours and focus on core services. They needed a Microsoft Exchange... alternative with lower costs and strong uptime for first responders. SmarterTools provided a single platform for email, analytics, and customer service. Firehouse Solutions now handles over 54,000 inbound and 34,000 outbound messages, runs on Azure Cloud, and sends e-alerts to first responders. The team values data ownership and improved customer support.

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Gomag - Internet

TWIPLA partnered with Gomag to launch Gomag Insights, a full analytics suite built into Gomag’s webstore platform. The solution gives... sellers advanced tools to track store performance, monitor key metrics, and boost growth. Integration took just seven days using an iFrame, with a seamless, branded experience. TWIPLA’s privacy-first tracking ensures compliance with global data laws. Gomag saw improved engagement, higher Customer Lifetime Value, and new revenue streams, all with zero upfront cost or internal development.

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The Latest Digital Analytics Deployments delivering value in Non Profit Organization Management

A not-for-profit organization - Non Profit Organization Management

NetworkON helped a not-for-profit organization connect surplus food suppliers with people in need. The group wanted to give volunteers more... flexibility and attract more helpers. With NetworkON, they reached 50% of their yearly goal—delivering 6,000 pounds of food—in just over six weeks. Volunteer effectiveness improved by 75%. Volunteer travel time dropped by 28%. Volunteer satisfaction rose by 51% as they could choose tasks that fit their schedules.

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St John Ambulance - Non Profit Organization Management

Microsoft Advertising helped St John Ambulance use generative AI tools to improve their digital advertising. The charity wanted to cut... production costs, increase creative agility, and keep their brand consistent. With Ads Studio and Copilot, they made high-quality ad assets faster and cheaper. They used AI to create custom images for campaigns, showing products like AEDs in real-life settings. This made their ads more relevant and helped protect their brand identity.

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The Latest Digital Analytics Deployments delivering value in Real Estate

Cushman & Wakefield - Real Estate

FieldCircle helped Cushman & Wakefield manage facility maintenance for over 2000 sites. The company faced high maintenance costs, inefficiencies, and... vendor management issues. FieldCircle provided centralized oversight, smart scheduling, and better vendor tracking. Maintenance spend dropped by 12%. Resource utilization improved by 16%. SLA compliance increased by 17%. Profitability rose by 8%. Cushman & Wakefield saw better customer satisfaction and smoother operations.

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Rentler - Real Estate

Woopra helps Rentler find gaps in their property management software. Rentler uses Woopra to see which users are active and... to reduce churn. The tool makes it easy for Rentler to understand data and act on it. Woopra saves developer time and helps all teams work better. Rentler connects with customers and improves user experience using Woopra analytics.

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Digital Analytics in Action in Education

Versed - Education - Small

Mighty Networks helped Versed grow its online poetry community to 270 members. Versed moved from Patreon to Mighty Networks for... better community features and privacy. The platform enabled live events, discussion threads, and chat rooms, fostering deeper member connections. Almost all original members switched platforms, and Versed quickly regained any lost members. The founder saw more engagement and meaningful conversations among members. Versed aims to reach 500 members to make the community a full-time focus.

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University of Brawijaya - Education

dbForge Studio for MySQL helped a lecturer at University of Brawijaya manage research data. The lecturer needed an easy tool... for data management and analysis. Previous tools lacked features and made work slow. dbForge Studio for MySQL made it easy to use pivot tables and manage data. The lecturer saw a 70% increase in personal productivity after using the tool.

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Recent adoption and success with Digital Analytics software in Media Production

Fox Corporation - Media Production

PagerDuty helped Fox Corporation improve digital operations. Fox used PagerDuty to reduce costs and speed up innovation. The solution also... helped Fox grow revenue. PagerDuty supported operational integrity for this large media company.

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Radio-Canada - Media & Publishing - Very Large

Supermetrics helps Radio-Canada automate marketing reporting and maximize budget efficiency. The team uses Supermetrics for Excel and Looker Studio to... combine data from many channels. This lets them see what content works best and make better decisions. They focus on ethical data collection and protect audience privacy. Insights from Supermetrics help Radio-Canada improve audience experience and manage campaigns across Canada.

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The Latest Digital Analytics Deployments delivering value in Consumer Goods

Kiehl’s - Consumer Goods - Large

Kiehl’s used RMC solutions from Related Digital for a Black Friday campaign. The campaign increased their conversion rate by 82.41%... through the email channel. Kiehl’s used cross channel marketing, including social media and website content, to create curiosity and attract new leads. The campaign improved sales and brand identity. RMC solutions included email marketing, customer data platform, and web personalization.

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Nature Fresh Farms - Consumer Goods - Large

Nature Fresh Farms uses VMware solutions to improve farm-to-fork time and boost produce quality. The company adopted VMware Horizon and... Workspace ONE UEM for secure remote access and efficient logistics. IoT sensors and data-driven tools help track crops and optimize yield. Nature Fresh Farms achieves 10 times the volume of conventional field farmers. Technology enables year-round growing and operational consistency across locations.

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The Latest Digital Analytics Deployments delivering value in Government Administration

Los Angeles County - Government Administration

Los Angeles County used COAT to track COVID-19 case trends. The county saw a big drop in new cases, then... a large spike. COAT helped quickly find and study these changes. In one week, LA County reported 47% of new cases in California, even though it has 25% of the state's population. The case shows how fast things can change during reopening.

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The Digital Analytics Blueprint for Better Selection Decisions in Computer Software

Cloudinary - Computer Software - Medium

Cloudinary used Catchpoint to measure and quantify the performance improvements it delivers to customers. Before Catchpoint, Cloudinary lacked tools to... show the impact of its image and video optimization. With Catchpoint, Cloudinary runs tests from agents worldwide to compare website performance with and without its optimizations. This helps Cloudinary identify added value for its customers and demonstrate business impact. The solution supports Cloudinary's mission to deliver fast, flawless visual experiences at scale.

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Driving ROI and results: Understanding the Impact of Digital Analytics in Utilities

Pacific Gas and Electric Company (PG&E) - Utilities - Very Large

Sitetracker helped Pacific Gas and Electric Company (PG&E) save about $500,000 in staffing costs. PG&E used Sitetracker to manage over... 31,000 sites and 9,500 projects. The platform automated reporting, saving each project manager 3 hours per week. PG&E standardized processes, sped up purchase orders, and improved crew deployment. Their project portfolio grew by 40% after using Sitetracker.

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Recent adoption and success with Digital Analytics software in Health Wellness And Fitness

Amputee Walking School - Health, Wellness And Fitness - Small

BuildFire helped Amputee Walking School create a mobile app for physical therapy. The app gives therapists and patients instant access... to courses, schedules, and a walking challenge. Over 30,000 people are members, and at least 1,000 people get help each year. One user increased from 463 steps a day to 2.4 million steps in a year. Therapists use the app to show exercises and improve patient care.

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The Digital Analytics Blueprint for Better Selection Decisions in Telecommunications

BT Openreach - Telecommunications

Datameer helped BT Openreach improve operational efficiency. The company faced challenges managing a vast network and high service job volume.... Datameer enabled agile prototyping and rapid analytics delivery to operations teams. The platform provided easy data enrichment and pattern finding, helping teams drill deeper into network issues. Fine-grained security and governance met strict regulatory needs. BT Openreach saw increased agility and better control for end user analysts.

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Digital Analytics in Action in Human Resources

Randstad Risesmart - Human Resources - Very Large

Position2 redesigned the Randstad Risesmart website to fix performance issues and improve user experience. The new site used conversion-focused design,... SEO, and analytics. Web traffic increased by 150%. Monthly conversions rose by 15%. Demo conversions jumped by 85%. The site now positions Risesmart as a market leader in global talent mobility solutions.

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Digital Analytics in Action in Apparel And Fashion

Machete - Apparel & Fashion

Digital Remedy Creative Suite helped Machete, a CPG fashion brand, boost product awareness and sales. Machete used Product Tiles rich... media ads to show off their products and engage shoppers. The campaign targeted fashion-focused audiences and used real-time data to optimize results. Machete saw a 21% increase in ROAS month-over-month. In the first 30 days, they achieved a 409% ROAS.

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Recent adoption and success with Digital Analytics software in Oil And Energy

Energy supermajor - Oil & Energy

Open iT helped an energy supermajor cut software costs and boost efficiency. The company used Open iT’s license harvesting and... reporting tools. They saved $2-3 million a year on subsurface modeling software and improved license use from 75% idle to 75% active. They cut costs by 50% on geological modeling software, saving $2 million. They saved $600,000 on drilling engineering software. The company now manages licenses better and plans more cloud optimizations.

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