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Digital Analytics in Action in Internet

 

Nextdoor - Internet - Medium

San Francisco, USA

Nextdoor used GWI’s consumer research to boost its ad sales. The team needed to show advertisers that Nextdoor’s audience is... highly engaged and ready to make decisions. They built an Insights Hub using GWI data to highlight unique audience behaviors and trends. This helped brands and agencies understand the value of advertising on Nextdoor. As a result, web page views increased by 197% year-on-year and the initiative was nominated for a marketing analytics award.

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Natural Intelligence - Internet - Medium

Tel Aviv, Israel

Anodot helped Natural Intelligence monitor campaign data in real time. The company wanted better control over campaign costs and data.... Anodot's anomaly detection alerted them only to important trends and issues. This proactive monitoring saved time and money. Natural Intelligence can now quickly find and fix campaign problems.

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Divezone.net - Internet - Small

Divezone. net used Matomo to track content performance on their diving website. They set up custom variables to capture category...and sub-category data for each page view. This helped them see which topics and locations were most popular with visitors. With Matomo, they could measure page views, time on page, and bounce rates for each content area. The insights guided their content strategy and helped them decide what to promote.

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Verve Mobile - Internet - Medium

Hyderabad, India

Tenjin helped Verve Mobile, a top dating app developer in India, grow user acquisition spend by 37%. Verve Mobile faced... unreliable reporting and attribution from their previous measurement partner, which slowed growth. With Tenjin, they unified their UA funnel, gained precise attribution, and saved time on reporting and optimization. This led to better control over marketing and faster scaling in India's competitive dating app market.

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Rappi - Internet - Medium

Bogotá, Colombia

Amplitude Analytics helped Rappi boost first-time orders by 10% and average order size by 15%. The team reduced customer acquisition... costs by 30% using targeted campaigns and real-time segmentation. Rappi used Amplitude to experiment with loyalty programs, driving 2.5x higher retention for Prime users. They also cut bug diagnosis time from three weeks to one day. Amplitude enabled Rappi to scale experiments and personalize user experiences across Latin America.

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bartamax.com - Internet - Small

Italy

Squirrly SEO helped bartamax. com reach the first page of Google using the Focus Pages method. Max, the site owner,...found the plugin easy to use and saw fast improvements in rankings. He highlighted the value of Squirrly's keyword research and live assistant features. The system provided clear steps to improve organic positioning. Max recommends Squirrly for its power in boosting site visibility and keyword rankings.

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Gomag - Internet

TWIPLA partnered with Gomag to launch Gomag Insights, a full analytics suite built into Gomag’s webstore platform. The solution gives... sellers advanced tools to track store performance, monitor key metrics, and boost growth. Integration took just seven days using an iFrame, with a seamless, branded experience. TWIPLA’s privacy-first tracking ensures compliance with global data laws. Gomag saw improved engagement, higher Customer Lifetime Value, and new revenue streams, all with zero upfront cost or internal development.

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Firehouse Solutions - Internet - Small

SmarterMail, SmarterTrack, and SmarterStats helped Firehouse Solutions cut support hours and focus on core services. They needed a Microsoft Exchange... alternative with lower costs and strong uptime for first responders. SmarterTools provided a single platform for email, analytics, and customer service. Firehouse Solutions now handles over 54,000 inbound and 34,000 outbound messages, runs on Azure Cloud, and sends e-alerts to first responders. The team values data ownership and improved customer support.

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Digital Analytics in Action in Information Technology And Services

 

Equinix - Information Technology And Services - Very Large

Redwood City, USA

Catchpoint helps Equinix maintain 99. 9% uptime across 220+ data centers. Equinix uses Catchpoint for end user observability and network...monitoring. The solution lets Equinix detect and resolve incidents quickly, reducing mean time to resolution. Dashboards and alerting tools help pinpoint network latency and performance issues. Equinix now provides customers with real-time service health and advanced analytics.

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Maven Consultancy FZCO - Information Technology And Services - Small

Dubai, United Arab Emirates

dbForge Studio for MySQL helped Maven Consultancy FZCO boost daily performance by 90%. Tayyab Ilyas used visual query building to... save time on MySQL coding and debugging. The tool's visual query builder, syntax correction, and database synchronization features made SQL tasks faster and easier. As a result, Tayyab delivered quicker responses to his customers and overcame time-consuming challenges.

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Planhat - Information Technology And Services - Medium

Stockholm, Sweden

HockeyStack gave Planhat a single platform to track every customer journey touchpoint. Before, Planhat's team struggled with scattered data and... manual reporting. With HockeyStack, they unified data from Hubspot, ad platforms, and their website. This let them see which campaigns actually drove revenue. Now, Planhat can prioritize hot accounts and allocate budget to the best-performing marketing channels. The team finds it much easier to make decisions and measure marketing success.

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Zobaze - Information Technology And Services - Small

Hyderabad, India

Microsoft Clarity helped Zobaze increase onboarding flow completion rates by 27%. Zobaze used Clarity’s session recordings and heatmaps to find... UI bugs and user confusion in their app. They fixed issues with language-specific UI and improved in-app guides. These changes led to higher customer satisfaction and more conversions. Clarity gave Zobaze real-time insights into user behavior across devices and regions.

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Zebra Technologies - Information Technology And Services - Large

Lincolnshire, USA

Oracle Cloud SCM helped Zebra Technologies streamline its supply chain. Forecast accuracy improved by nearly 100%. The company automated 90%... of orders, saving 20,000 hours a year. Integration with transportation tools saved $2 million on a single order. Employee work-life balance improved, and IT costs dropped. Zebra now delivers products on time and plans to expand its cloud use.

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Tyk - Information Technology And Services

InfiniGrow helped Tyk improve their marketing efficiency. Tyk used InfiniGrow to rebuild their marketing funnel and unify data across teams.... This led to a 57% increase in cost efficiency and a 28% increase in marketing impact. Tyk also saved 42 hours per month on reporting and data analysis. The marketing team now makes faster, more confident decisions using InfiniGrow.

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Datacom Cloud X - Information Technology And Services - Large

Datacom Cloud X achieved VMware Sovereign Cloud Provider status. This recognition highlights their secure cloud services. The solution supports data... sovereignty and compliance. Datacom Cloud X now offers trusted cloud infrastructure for sensitive workloads. VMware technology powers their secure and compliant cloud platform.

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The Latest Digital Analytics Deployments delivering value in Retail

adidas - Retail - Very Large

Herzogenaurach, Germany

Akamai helped adidas protect its global ecommerce platform from sophisticated bot attacks. adidas faced scalping, account takeover, and scraping bots... that hurt profits and customer trust. Akamai's Bot Manager, Account Protector, and Content Protector blocked malicious bots and reduced fraud. The solution improved customer experience, cut infrastructure costs, and kept site performance high during peak events. Real customers now have fair access to high-demand products, and adidas reduced complaints and chargebacks.

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Marley Spoon - Retail - Medium

Berlin, Germany

Marley Spoon used MarinOne to improve their digital marketing results. They wanted better performance from their automated bidding solution. MarinOne... helped them mix performance-based bidding with awareness targeting. In four weeks, Marley Spoon saw 29% more conversions. They also had a 7% better cost-per-click and a 20% lower cost-per-acquisition.

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Room & Board - Retail - Medium

ObservePoint and BL. INK helped Room & Board present campaign link data to their marketing team. The integration created a...dashboard combining web page analytics and link management data. This gave Room & Board a clear, actionable view of their campaign links. The solution saved time and money on campaign link testing and management. Marketers could access analytics data more easily.

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Sportsoul - Retail

Related Digital helped Sportsoul boost its sales conversion rate by 6x using marketing automation. The company used segmentation to target... the right audiences and cut messaging costs. Mobile automation scenarios triggered campaigns that raised conversion rates to 9 percent. One scenario generated 5x more revenue than others. Sportsoul managed all marketing activities from one platform for better efficiency.

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Fore Ladies Golf - Retail - Small

Glew helped Fore Ladies Golf grow a one-woman retail business. Founder Jessica Benzing started the company in 2017 after seeing... few options for women's golf clothes. She used Glew's analytics tools to support business growth. Glew provided insights that helped her make better decisions. The case highlights how a small retail business can benefit from commerce intelligence.

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The Latest Digital Analytics Deployments delivering value in Non Profit Organization Management

 

VSO - Non Profit Organization Management - Large

Kingston upon Thames, UK

VSO used Apteco to unify supporter data from three systems, creating a single supporter view. This enabled automated, targeted supporter... journeys and improved campaign timing and relevance. The platform reduced manual work, saving the equivalent of one full-time employee per campaign. Early results showed higher response rates, improved retention, and a net-positive ROI from SMS campaigns. Apteco now supports multi-channel communications and ongoing fundraising innovation at VSO.

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VSO - Non Profit Organization Management - Large

Kingston upon Thames, UK

VSO used Apteco to unify supporter data from three systems, creating a single supporter view. This enabled automated, targeted supporter... journeys and improved campaign timing and relevance. The platform reduced manual work, saving the equivalent of one full-time employee per campaign. Early results showed higher response rates, improved retention, and a net-positive ROI from SMS campaigns. Apteco now supports multi-channel communications and ongoing fundraising innovation at VSO.

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Great Maya Aquifer (GAM) - Non Profit Organization Management - Small

Mexico

Claris FileMaker helped the Great Maya Aquifer team automate research data collection and inventory management. The GAM team used a... custom app to document archeological discoveries and manage artifacts. Manual reporting was replaced by a mobile-first solution, allowing field teams to log data on iPads and iPhones. Inventory management improved by 80 percent. Researchers now have a secure, centralized database for cross-disciplinary collaboration.

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A not-for-profit organization - Non Profit Organization Management

NetworkON helped a not-for-profit organization connect surplus food suppliers with people in need. The group wanted to give volunteers more... flexibility and attract more helpers. With NetworkON, they reached 50% of their yearly goal—delivering 6,000 pounds of food—in just over six weeks. Volunteer effectiveness improved by 75%. Volunteer travel time dropped by 28%. Volunteer satisfaction rose by 51% as they could choose tasks that fit their schedules.

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The Digital Analytics Blueprint for Better Selection Decisions in Telecommunications

 

Vodafone - Telecommunications - Very Large

London, UK

Siteimprove helped Vodafone maintain a consistent brand voice across 15 countries. Vodafone used Siteimprove’s content and analytics tools to monitor... tone, accessibility, and inclusivity. The partnership began in 2015 and improved Vodafone’s Digital Certainty Index and Quality Assurance scores. Vodafone achieved a 92/100 content quality score, 88/100 content freshness score, and 100/100 security score. Siteimprove enabled Vodafone to focus on strategy and user research.

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Verizon - Telecommunications - Very Large

New York, USA

New Relic and Pixie helped Verizon extend observability to the network edge. Developers faced challenges debugging workloads on Verizon 5G... Edge due to limited monitoring tools. By integrating Pixie’s auto-telemetry with New Relic, Verizon enabled instant, automated performance monitoring for Kubernetes clusters. This solution improved visibility, made deployment easier, and allowed developers to optimize edge applications. Verizon now delivers better mobile experiences and guides best practices for edge APM deployment.

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Virgin Media - Telecommunications - Large

Reading, UK

Virgin Media wanted to measure how its microsite affected brand perception. Dynata helped Virgin Media analyze engagement with the site.... The study focused on understanding changes in how people viewed the Virgin Media brand. Results showed how the microsite influenced customer opinions. This helped Virgin Media see the value of its digital marketing efforts.

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Fullerton - Telecommunications - Medium

Sitetracker helps Fullerton manage project workflows for telecom site development. Fullerton reduces time spent on data gathering and reporting. The... platform replaces manual processes and siloed systems. Managers now get real-time insights and better project tracking. Fullerton benefits from improved productivity and streamlined operations.

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Driving ROI and results: Understanding the Impact of Digital Analytics in Marketing And Advertising

 

Alliant - Marketing And Advertising - Medium

Brewster, USA

Alliant used SAS Analytics to move from an on-site setup to a flexible cloud environment. Stratacent designed the cloud infrastructure... for Alliant. Alliant ran 1,400 analytical models and saw a 150% improvement. The move brought faster operations and better customer experience. SAS made advanced analytics accessible for Alliant as an SMB.

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Fanbase Digital Agency - Marketing And Advertising - Small

USA

ReportGarden helped Fanbase Digital Agency improve client satisfaction with custom reporting tools. Fanbase used ReportGarden to create tailored reports for... each client. This made it easy to show the value of their digital marketing strategies. Clients saw exactly how their marketing dollars were spent. The agency built more trust and long-term partnerships. Reporting became faster, letting Fanbase focus more on strategy.

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Team Internet - Marketing And Advertising - Medium

Munich, Germany

Team Internet used Zeropark's Media Planner to improve PPC bidding for commerce media campaigns. The tool provided real-time data on... audience size, average CPC, and source competitiveness. By simulating custom bids, Team Internet identified that raising bids on key sources could unlock 94% of available audiences. This approach helped them avoid overspending and optimize campaign performance. The Media Planner enabled smarter, data-driven decisions for their media buying team.

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BDG Web Design - Marketing And Advertising - Small

Reno, USA

BDG Web Design used Statcounter to help grow from a solo freelancer to an agency with over 160 clients. The founder, Brandon... Gottier, focused on web design, e-commerce, and mobile apps. Statcounter enabled the agency to track Google keyword data and improve SEO for their clients. This helped BDG Web Design boost client website performance and conversions. The agency leveraged Statcounter’s integration with Google Search Console for better keyword insights.

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Digital Analytics in Action in Real Estate

 

Rentler - Real Estate - Medium

Salt Lake City, USA

Rentler used Woopra to find gaps in user engagement and reduce customer churn. Before Woopra, Rentler struggled to understand its... 1.3 million users. Woopra helped them see which users were not active and target them for better communication. The tool made it easy for teams to spot problems and take action. Rentler saved developer time and improved customer advocacy with Woopra analytics.

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Keller Williams Realty Group (Fort Wayne, Indiana) - Real Estate - Medium

Fort Wayne, USA

Buildfire helped Keller Williams Realty Group in Fort Wayne connect and train 230 agents. The app replaced inefficient tools like... social media and email for internal communication. Agents now access training events, vendor catalogs, and contact info in one place. The app reduced admin bottlenecks and phone calls. Over 7,372 downloads and 2,397 users show strong engagement. Vendor listings in the app now cover its monthly costs.

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Cushman & Wakefield - Real Estate - Very Large

Chicago, USA

Zapium CMMS helped Cushman & Wakefield manage maintenance for over 2,000 sites. The company faced high costs, inefficiencies, and vendor... management issues. After using Zapium, maintenance spend dropped by 16%. Resource utilization improved by 12%. SLA compliance rose by 17%. Profitability increased by 8%. The software enabled better scheduling, transparency, and vendor coordination.

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The Digital Analytics Blueprint for Better Selection Decisions in Entertainment

Golden State Warriors - Entertainment - Medium

San Francisco, USA

PagerDuty helps the Golden State Warriors deliver a seamless fan experience. Their tech team supports over 70,000 monthly users. PagerDuty’s... Operations Cloud lets them catch and fix issues in real time. Anomaly detection routes alerts to the right person fast. The team now spends less time on problems and more time improving digital features. PagerDuty keeps the Warriors’ digital platforms running smoothly on game nights.

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Nerial Ltd - Entertainment - Small

London, UK

Nerial Ltd used Unity’s 2D Toolkit to create Card Shark with a unique hand-drawn visual style. The toolkit helped them... bring their artistic vision to life across multiple platforms. Unity enabled fast development and easy collaboration for the small team. The result was a visually distinct game that reached a wide audience. Nerial Ltd benefited from Unity’s support for multiplatform deployment.

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Ubisoft and Digital Tales - Entertainment

Phunware integrated custom Phusion gameplay and a video campaign into Ubisoft Trials Frontier and Digital Tales SBK15. The campaign promoted... Mission: Impossible Rogue Nation with sponsored, movie-themed game content. Players engaged 12.6 million times across both games. The campaign achieved CPMs 100-500% higher than average and a 6.65% click-through rate. This drove strong mobile engagement and monetization for the entertainment brands.

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The Digital Analytics Blueprint for Better Selection Decisions in Media Production

 

Globo - Media Production - Very Large

Rio de Janeiro, Brazil

Globo used Google Cloud to modernize its media production. Cloud migration enabled Globo to run complex projects at lower costs... and decentralize operations. The company hosted over 50 live events in 2021 using cloud-based Live Production. Automation with Vision AI and Video AI streamlined metadata extraction and reduced manual work. Security and scalability improved, letting Globo handle more productions with fewer resources.

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Globo - Media Production - Very Large

Rio de Janeiro, Brazil

Globo used Google Cloud to modernize its media production. Cloud migration enabled Globo to run complex projects at lower costs... and decentralize operations. The company hosted over 50 live events in 2021 using cloud-based Live Production. Automation with Vision AI and Video AI streamlined metadata extraction and reduced manual work. Security and scalability improved, letting Globo handle more productions with fewer resources.

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Globo - Media Production - Very Large

Rio de Janeiro, Brazil

Globo used Google Cloud to modernize its media production. Cloud migration enabled Globo to run complex projects at lower costs... and decentralize operations. The company hosted over 50 live events in 2021 using cloud-based Live Production. Automation with Vision AI and Video AI streamlined metadata extraction and reduced manual work. Security and scalability improved, letting Globo handle more productions with fewer resources.

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Driving ROI and results: Understanding the Impact of Digital Analytics in Banking

 

Revolut - Banking - Large

London, UK

Revolut used Entrust for identity verification. They saw a 12% increase in customer onboarding. Entrust delivered results 38 seconds faster... than the previous provider. Uptime reached 99.998%. Revolut could verify users from 168 countries. The partnership helped Revolut scale globally and keep fraud low.

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Carrefour Banco - Banking - Large

Buenos Aires, Argentina

Carrefour Banco used UXCam to analyze user behavior in their Mi Carrefour Card app. The team identified friction points in... onboarding and key flows, including a non-interactive calendar icon causing user frustration. By leveraging session replays and heatmaps, they reduced rage taps by 50%. Abandonment on the affidavit screen dropped by 35%. The contract acceptance process became 4 seconds faster after design changes. UXCam helped validate user feedback and improve app usability.

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Unnamed retail bank (Supermetrics customer) - Banking - Very Large

Supermetrics helped a global retail bank connect CRM and website data to personalize content. This increased click-through rates on recommended... content by over 10%. Personalizing self-service content reduced clicks to the phone number page by 8% and lowered call-center volume by 5%. Journey-based personalization cut mortgage cost per lead by more than 40% and boosted search-driven leads by 9%. Website-driven mortgage appointment leads rose by over 4%. Always-on journey orchestration automated retargeting, freeing up the marketing team.

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Driving ROI and results: Understanding the Impact of Digital Analytics in Financial Services

 

Independent Financial Group - Financial Services - Medium

San Diego, USA

MonsterInsights helped Independent Financial Group track logged-in user activity and video engagement. The company used UserID Tracking to see which... content users interacted with and for how long. This data let them follow up with users and improve their content strategy. They also linked Google Analytics to their Vimeo videos. As a result, they made their website easier to use and better met the needs of financial advisors.

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DANA (PT Dana Digital Group) - Financial Services - Large

Jakarta, Indonesia

Mixpanel MCP helped DANA cut manual data query time by 99%. The team went from spending 80 hours a day... on manual reporting to less than a minute for real-time analysis. Troubleshooting incidents now takes minutes, not hours. Employee adoption of Mixpanel jumped 5x, giving all 900+ staff access to data. DANA uses Mixpanel AI agents to automate reporting, error analysis, and decision-making. This shift lets engineers focus on improvements, not just data gathering.

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AstroPay - Financial Services - Medium

London, UK

AstroPay used Telesign to fight fake accounts and reduce fraud. The company needed to stop bots and bad users from... abusing promotions and creating false accounts. Telesign's Trust Engine and APIs helped AstroPay check user risk and send secure SMS codes. AstroPay made onboarding faster and safer for real users. They also improved SMS delivery and cut costs. Now, AstroPay protects users and keeps their payments secure worldwide.

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The Digital Analytics Blueprint for Better Selection Decisions in Government Administration

 

European Command (MC-130J Commando II and AA operations) - Government Administration - Very Large

Pyze automated mission scheduling for European Command's MC-130J Commando II operations. Manual processes were slow and prone to errors. Pyze... enabled better sortie generation and automated flight solution projections. The result was an 80% improvement in scheduling efficiency. This boosted operational readiness for critical missions.

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Los Angeles County - Government Administration

Los Angeles County used COAT to track COVID-19 case trends. The county saw a big drop in new cases, then... a large spike. COAT helped quickly find and study these changes. In one week, LA County reported 47% of new cases in California, even though it has 25% of the state's population. The case shows how fast things can change during reopening.

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Driving ROI and results: Understanding the Impact of Digital Analytics in Food And Beverages

Rappi - Food & Beverages - Large

Bogota, Colombia

Rappi used Apple Ads to boost user acquisition in Latin America. The team increased conversion rates by 2x in Colombia,... Chile, Mexico, and Peru. Customers acquired through Apple Ads made their first purchase 1.4x faster than those from other platforms. Rappi reduced cost-per-acquisition to one-fifth of the original within three months. Apple Ads insights also improved Rappi’s app store page and offline marketing.

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Karma - Food & Beverages - Medium

Klipfolio Klips helped Karma automate data tracking and build real-time dashboards. Karma used Klips to monitor key growth metrics and... product performance. After focusing on food waste, Karma tripled retention and secured €600k in impact funding. Every team at Karma now uses live dashboards to track KPIs and drive decisions. Klips enabled Karma to scale efficiently and support rapid growth in the food-tech sector.

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Digital Analytics in Action in Other Industries

 

AllFly - Travel Management - Small

San Francisco, USA

Replit helped AllFly, a travel management company, cut development costs by over $400,000. The non-technical co-founder rebuilt their app in... days, not weeks. Productivity increased by 85%. AllFly launched 11+ new features and doubled their speed to production. Replit enabled direct prototyping and faster iteration, letting founders contribute directly to product development.

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- Small

A customer used Webtrends Analytics for SharePoint to manage a Coronavirus Situation site. The site provided critical updates and resources... for all teams during the pandemic. Webtrends enabled tracking of which COVID-19 information was viewed most and by whom. Reports helped the customer adjust content and messaging quickly. The analytics supported ongoing communication and crisis management.

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Digital Analytics in Action in Utilities

St.Galler Stadtwerke - Utilities - Medium

St. Gallen, Switzerland

St. Galler Stadtwerke used Hitachi Vantara to modernize its IT and storage systems. The company saved 50% in infrastructure costs...and improved storage efficiency by 2.7x. Backups now run 4x faster, taking less than 3 hours. The new solution increased flexibility and made it easier to support development and testing. St.Galler Stadtwerke can now deliver more reliable and agile energy services.

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Exelon Generation - Utilities - Very Large

Visual KPI from Transpara helps Exelon Generation access real-time data from OSIsoft PI System on any device. Executives, managers, and... engineers use it daily, including the President of Generation. The solution improves situational awareness and event detection. It also reduces downtime and reporting burden for executives. Exelon Generation is the largest competitive US power generator.

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Recent adoption and success with Digital Analytics software in Apparel And Fashion

 

Machete - Apparel & Fashion - Small

Atlanta, USA

Digital Remedy helped Machete, a fashion brand, boost product awareness and sales. Using advanced creative ad formats and targeted audience... tactics, Machete saw a 21% increase in ROAS month-over-month. The Product Tiles rich media unit showcased multiple products in one ad, driving more shoppers to the site. Real-time revenue optimization was enabled through onsite tracking. In the first 30 days, Machete achieved a 409% ROAS.

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A large online fashion retailer - Apparel & Fashion - Large

Stormly helped a large online fashion retailer analyze 1. 2 million orders per year. The platform identified key behaviors that...predicted purchases and suggested A/B tests. Making the product comparison tool more visible and clarifying delivery info led to a 7% conversion rate increase. Improvements to sizing guides and product detail pages reduced preventable returns from 15% to 11%. These changes recovered about €790,000 annually for the retailer.

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The Latest Digital Analytics Deployments delivering value in Oil And Energy

A leading provider of well production chemicals for oil wells in East Texas and Louisiana - Oil & Energy - Medium

USA

FieldEquip enabled a leading oilfield chemical provider to automate workflows for over 5,000 wells in East Texas and Louisiana. Manual inspections and... Excel-based processes slowed data flow and increased labor costs. FieldEquip's SaaS solution delivered mobile apps, dashboards, and intelligent route optimization. The platform improved chemical inventory tracking and reporting. The customer deployed the solution in just 6 weeks, boosting efficiency and meeting operator demands for real-time data.

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Aibel - Oil & Energy - Large

Open iT LicenseAnalyzer Level 3 helped Aibel track and optimize software license usage. Aibel faced high license consumption even during... project downtime and needed to cut costs. They set up automated email alerts for unused or excessive license use. This gave them clear insight into real license needs and improved negotiations with vendors. The solution enabled faster decisions and better cost control for software asset management.

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Digital Analytics in Action in Hospitality

 

Premier Inn - Hospitality - Large

London, UK

Quantcast helped Premier Inn lower their blended CPM by 39%. The hotel brand used Quantcast's CTV and pre-roll ads to... reach more travelers. They achieved 62% better reach than planned and an 89% blended video completion rate. Premier Inn's campaign targeted lightweight TV viewers and boosted brand saliency. The always-on video strategy worked across both CTV and online video.

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Club Med - Hospitality - Large

Paris, France

Air360 helped Club Med improve its booking journey across 40+ global websites. The team used advanced UX analytics to find... and fix friction points. They repositioned key page elements for better visibility and engagement. As a result, Club Med saw a 97% increase in global conversion rate. Global retention also rose by 48%.

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Driving ROI and results: Understanding the Impact of Digital Analytics in Consumer Goods

 

Wild Cosmetics - Consumer Goods - Small

London, UK

Wild Cosmetics used Conjura to unify product and fulfilment data. Before, they relied on Excel and struggled with slow, manual... stock forecasting. Conjura’s analytics platform gave them daily SKU performance and a single view of sales. This improved stock forecasting accuracy and helped refine their pick and pack strategy. Wild moved popular items for faster fulfilment and used insights to adjust pricing and discounts.

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A global manufacturer - Consumer Goods - Very Large

Profitero+ helped a global manufacturer analyze the impact of a price drop on Amazon 1P sales. The brand faced challenges... due to third-party sellers affecting Buy Box wins. Profitero+ isolated 1P sales data from third-party disruptions. The analysis showed a 39% lift in average daily 1P sales and a 45% increase in daily unit sales. This clarity supported the brand’s long-term portfolio strategy.

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Digital Analytics in Action in Computer And Network Security

 

Trend Micro - Computer & Network Security - Very Large

Tokyo, Japan

Trend Micro used Opentracker to connect marketing activities with revenue. They faced challenges with manual reporting and integrating multiple data... sources like Salesforce, Marketo, and Google Analytics. Opentracker's pricing model fit their complex needs and allowed easy scaling. Now, Trend Micro links revenue to specific companies and activities, improving marketing measurement. The solution reduced manual work and helped them leverage marketing data for better results.

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Sophos - Computer & Network Security - Large

Abingdon, UK

Datameer helped Sophos analyze billions of events daily for malware detection. Their old SQL-based tools could not handle the growing... data volume and complexity. With Datameer, Sophos automated threat correlation and trend analysis using a scalable, easy-to-use platform. Analysts now detect malware faster and gain better insights without coding. Datameer supports multiple use cases, from malware research to product usage analysis.

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Recent adoption and success with Digital Analytics software in Education

 

Write Hearted - Education - Small

Write Hearted used Mighty Networks to build a supportive writing community for business professionals and aspiring writers. Founder Rick Lewis... launched the group after his previous online community closed, attracting 30 paying members in the first cohort. The platform enabled members to join focused tracks to overcome writer’s block and publish more consistently. Members valued the high-quality engagement and supportive environment, with some replacing social media time with community participation. Write Hearted now serves members worldwide, offering paid courses and membership.

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Digital Analytics in Action in Human Resources

Randstad Risesmart - Human Resources - Very Large

Position2 redesigned the Randstad Risesmart website to fix performance issues and improve user experience. The new site used conversion-focused design,... SEO, and analytics. Web traffic increased by 150%. Monthly conversions rose by 15%. Demo conversions jumped by 85%. The site now positions Risesmart as a market leader in global talent mobility solutions.

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Recent adoption and success with Digital Analytics software in Publishing

 

National Daily Newspaper (Brazil) - Publishing - Large

Brazil

Chartbeat helped a leading Brazilian newspaper boost revenue by 15% year-over-year. The newsroom used real-time data to improve headline performance... and reader engagement. Analyst productivity rose by up to 40%, while editors and writers saw a 25% increase. Chartbeat insights enabled more effective sponsored events and higher subscription revenue. The paper maintained its top readership and grew digital engagement.

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Recent adoption and success with Digital Analytics software in Religious Institutions

Helsinki Church - Religious Institutions - Large

Helsinki, Finland

Snoobi Analytics helps Helsinki Church understand visitor behavior across a fragmented organization. Over a hundred content producers use the tool... to track which events and news stories attract the most attention. Seasonal trends, like All Saints’ Day to Christmas, show clear spikes in site activity. Snoobi enables complex analysis and segmentation, even without centralized content production. The church values the flexibility to experiment and analyze data retrospectively.

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Digital Analytics in Action in Automotive

AMAG Automobil- und Motoren AG - Automotive - Large

Windsor. ai unified AMAG Automobil- und Motoren AG's data from over five platforms, including Google Analytics and CRM tools. The...solution cut attribution reporting time by 60%. AMAG gained a single source of truth for customer journeys. This enabled faster, more accurate marketing decisions. The company replaced manual reporting with automated, no-code integrations. AMAG now has end-to-end visibility across all business units.

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Digital Analytics in Action in Hospital And Health Care

 

Shepherd Center - Hospital & Health Care - Medium

Atlanta, USA

Shepherd Center used Piwik PRO to meet HIPAA requirements for analytics. The hospital replaced Google Analytics with Piwik PRO for... better privacy and easier data control. They rebuilt their patient referral page, which led to a 215% increase in page views and a 40% rise in online referrals. The team also saw a 43% increase in opt-in rates for tracking consent. Integrations with Looker Studio and Google Ads improved their digital marketing and reporting.

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