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Recent adoption and success with Sales Enablement software in Information Technology And Services

IDT (National Retail Solutions) - Information Technology And Services - Large

Newark, USA

Zoho CRM helped IDT and its subsidiary NRS unify sales, operations, and customer service for over 35,000 convenience stores. NRS replaced manual... spreadsheets and a failed Salesforce rollout with Zoho CRM, enabling automation, integrations, and streamlined workflows. The platform scaled from a few users to over 1,000, supporting rapid business growth and improved customer satisfaction. Integrations with telephony, shipping, and analytics tools further enhanced efficiency. Customer service, distributor management, and referral programs all run through Zoho CRM, driving better results across the business.

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Xero - Information Technology And Services - Large

Wellington, New Zealand

Xero used Dialpad to unify its global communications. The company replaced many local PBX systems with one cloud-based platform. This... helped Xero save $500,000 each year in telephony costs. Employees can now work from anywhere and support customers worldwide. Dialpad integrates with Google Workspace and Salesforce for better sales and service. Xero’s IT team can set up new offices in minutes, not days.

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Cloud Elements - Information Technology And Services - Small

Denver, USA

Cloud Elements used Zight to improve engineering team communication and automate bug reporting. By sharing screenshots and screen recordings, they... saved 50 minutes per day. The team streamlined their release note process with a new pull request template featuring a 'Highlights' section. This made it easier to track changes and generate release notes. Zight links are now used in sprint demos to share updates across the business.

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UKG (PeopleDoc) - Information Technology And Services - Very Large

Lowell, USA

ValueCore helped PeopleDoc, now part of UKG, automate ROI calculations for sales teams. Before ValueCore, only 20% of deals received... value engineering support. With ValueCore, nearly 100% of deals now benefit from value-based selling tools. The solution integrates with Salesforce, letting sales teams create custom proposals and manage the sales cycle more efficiently. Small and medium-sized deals now access value engineering content, improving sales reach and consistency.

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Fiery - Information Technology And Services - Medium

Fremont, USA

Fiery used CloudShare to improve its educational portfolio. Pedro da Silva from Fiery shared his experience with the CloudShare solution.... The testimonial highlights success in delivering educational services. CloudShare helped Fiery scale its training programs. The solution supported Fiery’s global education goals.

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ZoomInfo - Information Technology And Services - Large

Vancouver, USA

ZoomInfo used Seismic to improve sales enablement. The sales team needed to capture sellers' attention for better results. Seismic helped... them focus on a major product launch. The integration with Salesforce supported their process. This enabled ZoomInfo to engage buyers and grow revenue.

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Vivisimo - Information Technology And Services - Small

Pittsburgh, USA

Vivisimo used zebrafi to improve their business process. Kevin Calderwood, former president, shared his experience. The case study details are... not visible without entering an email. No specific results or metrics are provided on the public page. The focus is on the impact of zebrafi for Vivisimo.

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ExtraHop - Information Technology And Services - Medium

Seattle, USA

ExtraHop partnered with Tackle to improve its cloud go-to-market strategy. Phil Shigo, VP of business development, explains how his role... changed with the adoption of cloud solutions. Tackle helped ExtraHop meet cloud buyer demand and maximize cloud relationships. The partnership focused on leveraging cloud marketplaces for growth. ExtraHop aimed to drive revenue and optimize marketplace operations with Tackle's support.

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Apollo.io - Information Technology And Services - Large

TestBox helped Apollo. io boost win rates by 7% with a unified, reliable demo environment. Apollo's old demos were inconsistent...and hard to maintain, hurting sales and rep confidence. TestBox delivered a single, visually appealing demo with synthetic data, making it easy for reps to tell a clear product story. Conversion rates increased by 4% in Solution Evaluation to Pricing & Negotiation, and 7% from Negotiation to Closed-Won. Sales reps now feel more confident and productive, and Apollo plans to expand TestBox to other teams.

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TTEC - Information Technology And Services - Very Large

People. ai helped TTEC fix its sales process. TTEC had problems with deal qualification and data integrity. People.ai gave TTEC...a single place for opportunity scorecards and automated admin tasks. Sales reps now spend more time with customers. Sales coaching uses real data. TTEC improved rep productivity and deal quality.

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Driving ROI and results: Understanding the Impact of Sales Enablement in Financial Services

SpendLab - Financial Services - Small

Amsterdam, Netherlands

Amplemarket helped SpendLab unify its sales process and boost outbound pipeline. The team saw a 400% lift in BDR productivity... and generated $1M in pipeline per BDR each month. Email open rates jumped from 1% to 8–10%. Admin time dropped by over 1,000 hours a year. SpendLab replaced multiple tools with Amplemarket, making prospecting and engagement faster and easier.

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TreviPay - Financial Services - Medium

Overland Park, USA

Enablix helped TreviPay save 5 hours a week on content distribution. The sales team reached 90% adoption of the new... platform. Enablix made it easy to find, share, and update sales content. The marketing team spent less time on admin tasks. Sales cycles became more personalized and effective. TreviPay now has a structured, searchable content library.

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Unnamed capital markets bank (over 400 staff) - Financial Services - Medium

Riva enabled a leading capital markets bank with over 400 staff to protect sensitive client data and meet strict compliance rules. Before Riva, staff... struggled with manual data entry and toggling between Salesforce Financial Services Cloud and other apps, risking errors and MNPI exposure. Riva synced client data between FSC and Exchange, applying advanced security and privacy rules. Deal teams now access all needed data in one place, boosting productivity and compliance. The bank delivers faster, more personalized financial advice while keeping client information secure.

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Eurallia Finance - Financial Services - Medium

Paris, France

Eurallia Finance used Ideals Virtual Data Room to manage 50 deals per year, each ranging from 1 to 30 million euros. The firm needed... better security, document control, and activity tracking for their advisory services. Ideals provided secure document centralization, advanced access controls, and a Q&A module for due diligence. The platform improved client feedback, enhanced service quality, and strengthened Eurallia's corporate image. Features like drag-and-drop, watermarks, and automatic indexing saved time and increased confidence.

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- Financial Services - Large

Acceleraid personalisation software helped a financial services provider generate 65,000 additional appointments for mortgage advisors. The AI-driven solution created tailored... web pages for each visitor, using real-time data like device and search terms. This led to a 20% increase in appointments and appointments were booked 30% faster. The software integrated with the customer CMS to optimize the user journey.

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トップクラスの投資銀行 - Financial Services - Very Large

MarkLogic helped a top investment bank boost revenue and cut costs. The bank needed to launch new products faster and... handle changing requirements. MarkLogic enabled a flexible research authoring and delivery system. The bank reduced development cycles from 3–4 months to 6–12 weeks. Total cost of ownership dropped by at least 50%. The bank now serves more users with a smaller infrastructure.

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Houlihan Lokey - Financial Services - Large

Intralinks Deal Services helped Houlihan Lokey automate NDA management for a major M&A transaction. The team distributed NDAs to over... 100 buyers in hours, not days. Real-time dashboards and centralized workflows cut manual effort and email clutter. The platform enabled faster deal execution and let bankers focus on strategic work. Houlihan Lokey now relies on Intralinks for repeatable, efficient deal processes.

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KTI-Laskutus - Financial Services

Click2Contract helped KTI-Laskutus cut the time spent on making offers by 75%. Before, the team used Word, PDF, and email,... which slowed them down. With Click2Contract, sending offers is now five times faster. The team can track when customers open offers and see all offers in one view. This makes it easy to hand deals to other salespeople and copy the best ways of working. The team is very happy with the change.

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A financial services company - Financial Services

Pageflex helped a financial advisor in the financial services industry solve compliance and branding challenges. The advisor needed to market... services in a personal way but faced delays and risks when creating marketing collateral. Pageflex enabled the company’s field marketing teams and distributed sales force to create compliant, branded materials quickly. This improved marketing speed and reduced compliance violations.

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Hemisphere Partners - Financial Services - Small

Digify Virtual Data Rooms helped Hemisphere Partners, a boutique M&A advisory firm, manage multiple cross-border software transactions efficiently. The firm needed... a secure, scalable, and easy-to-use data room solution for due diligence. Digify enabled them to run six to seven live data rooms at once, with custom branding and strong access controls. The platform saved time for their lean team, improved professionalism, and ensured zero security issues. Buyers found the experience smooth and intuitive, building trust and streamlining M&A workflows.

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Sales Enablement in Action in Manufacturing

MAPAL - Manufacturing - Large

Aalen, Germany

MAPAL used Zoovu's AI-powered visual CPQ to help over 550 sales reps worldwide. The company needed to simplify selling millions... of complex precision products. Zoovu integrated with MAPAL's SAP system, creating a digital assistant for sales teams. Sales reps now quickly find the right products and generate quotes faster. This led to more efficient, consistent sales conversations and improved customer insights.

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Sealed Air - Manufacturing - Very Large

Charlotte, USA

Mediafly helped Sealed Air consolidate four content libraries into one. The company achieved 90% user adoption in just two months.... Sellers saw a 13% increase in engagement per user. Mediafly’s platform enabled a shift from product pitching to value selling. Sealed Air improved productivity and campaign execution with streamlined workflows. Teams launched new products and campaigns more effectively.

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Sealed Air - Manufacturing - Very Large

Charlotte, USA

Mediafly helped Sealed Air consolidate four content libraries into one. The company achieved 90% user adoption in just two months.... Sellers saw a 13% increase in engagement per user. Mediafly’s platform enabled a shift from product pitching to value selling. Sealed Air improved productivity and campaign execution with streamlined workflows. Teams launched new products and campaigns more effectively.

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Sealed Air - Manufacturing - Very Large

Charlotte, USA

Mediafly helped Sealed Air consolidate four content libraries into one. The company achieved 90% user adoption in just two months.... Sellers saw a 13% increase in engagement per user. Mediafly’s platform enabled a shift from product pitching to value selling. Sealed Air improved productivity and campaign execution with streamlined workflows. Teams launched new products and campaigns more effectively.

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WhiteWater West - Manufacturing - Medium

Richmond, Canada

Scaura helped WhiteWater West organize and control over 4,000 marketing and sales files for its global sales team. The company needed... a way to keep content up to date and easy to find for sales visits and client follow-ups. With Scaura, all marketing and sales content is now in one place, tagged for fast searching. Sales teams can access the latest materials instantly, boosting confidence and professionalism. Marketing gained more control over brand consistency and content distribution.

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Peterson Manufacturing - Manufacturing - Medium

Grandview, USA

Bigtincan helped Peterson Manufacturing speed up sales cycles by automating content updates and tracking for over 500 assets. The company replaced... its old OneDrive system, making it easier for sales and marketing teams to find and share information. Sellers now spend less time gathering content, which shortens the buyer journey. Content analytics give insights into how materials are used and their impact on accounts. The solution now serves as a communications hub for the whole organization.

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Generac Power Systems, Inc - Manufacturing - Large

Waukesha, USA

Generac Power Systems, Inc needed a better sales process for its industrial distributors and dealers. They wanted to increase closure... rates and gain more visibility into dealer activities. Mindmatrix provided a solution to guide the sales process. This helped Generac address their challenges in the global power products market. The case highlights improvements in sales enablement and dealer management.

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Hyundai Construction Equipment - Manufacturing - Large

BAM! Mobile App helped Hyundai Construction Equipment double engagement and new user rates compared to their dealer portal. The app... made dealer onboarding faster, adding one new dealer each month. Hyundai saw a 3.5x increase in engagement and a 19.5x ROI. Sales ramp-up time dropped by 50%. The app is now a key part of sales and product training.

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3M - Manufacturing

LeveragePoint helped 3M transform a basic ROI spreadsheet into interactive Value Stories for sales. 3M wanted a better way to... show cost savings and value to customers. The new tool made value communication easier and more visual. This helped 3M boost their win rates in competitive sales. The solution replaced a homegrown calculator with a customizable, compelling platform.

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Recent adoption and success with Sales Enablement software in Automotive

 

Four Seasons RV - Automotive - Small

Medicine Hat, Canada

Four Seasons RV uses Covideo to reconnect with leads and boost customer engagement. The dealership tracks video analytics to know... when customers watch their videos. This helps sales staff follow up at the right time. Covideo supports lead follow-up, walkaround videos, and post-trade show communication. The team reports better results and more deals closed since using Covideo.

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Ancira Nissan - Automotive - Large

San Antonio, USA

Quickpage helped Ancira Nissan send a video message to every lead. Before Quickpage, their old software was hard to use... and not all salespeople followed up. After switching, every salesperson followed up with every lead, 100% of the time. Lead-to-sale conversion increased by 3%. Appointment show rate went up by 11%. Customers left more positive reviews. The process became easy for the whole team, even with 2,000 leads a month.

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AAA Northeast - Automotive - Large

Providence, USA

Panviva helped AAA Northeast fix knowledge management problems after several mergers. The company had many disconnected sources for policies and... procedures. Panviva created a single place for all information. This made it easier for agents to find answers and reduced training time by half. Agents now solve more problems on the first call and give members a better experience.

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The Niello Company - Automotive - Medium

Sacramento, USA

The Niello Company used the Foureyes Unified Data Platform to track vendor and salesperson performance. Before, they struggled to measure... ROI and spent a lot of time digging through CRMs. With Foureyes, they could see which vendors performed best and reallocate ad budgets. This led to a $275 decrease in cost per vehicle sold. Now, they use the platform in regular meetings to review data with GMs and vendors.

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Marangoni - Automotive

Klozers delivered a bespoke sales training program for Marangoni, a global leader in retreading systems and tyre services. Marangoni needed to... shift from transactional sales to a consultative approach focused on sustainability. Klozers designed training on sustainability, circular economy, and consultative selling for Marangoni’s partner network. The program included multilingual materials and collaboration with Marangoni’s marketing team. Partners responded positively and signed up in large numbers for the workshops.

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An automotive company - Automotive

Showcase Workshop helps an automotive company improve customer experience across its network. The platform supports a more tech savvy brand... image nationwide. It plays a key role in connecting dealerships. The solution focuses on digital sales presentations and unified buyer experiences. The company values Showcase for modernizing its sales approach.

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Recent adoption and success with Sales Enablement software in Telecommunications

 

Voxox - Telecommunications - Small

San Diego, USA

Voxox used Chameleon to improve user onboarding for its CloudPhone product. Before Chameleon, only a small number of new sign-ups... became active users. The team added product walkthroughs to highlight key features. This change led to a 20% increase in user activation and cut churn by over 50%. Voxox saved about $50,000 by not building onboarding in-house. Chameleon also helped Voxox introduce new products and updates to clients.

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Vodafone Business - Telecommunications - Large

London, UK

Highspot helped Vodafone Business boost buyer engagement by 8%. Vodafone Business used Highspot to make sales content easy to find... and use. Sales Play adoption increased by 14%. Content usability improved by 68%. Sellers now have more confidence and knowledge when talking to customers. Vodafone Business can now bring its full portfolio to market more effectively.

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Vast Networks - Telecommunications - Medium

Fresno, USA

Veloxy helped Vast Networks grow sales by 400% in just two months. The company faced low Salesforce adoption and poor... sales funnel reporting after expanding into commercial markets. By integrating Veloxy with Salesforce, Vast Networks increased funnel size by 300% and revenue by 200% in the first month. In the second month, sales grew by 400% and deals sold rose to 11. Sales team engagement and reporting accuracy improved significantly.

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Vast Networks - Telecommunications - Medium

Fresno, USA

Veloxy helped Vast Networks grow sales by 400% in just two months. The company faced low Salesforce adoption and poor... sales funnel reporting after expanding into commercial markets. By integrating Veloxy with Salesforce, Vast Networks increased funnel size by 300% and revenue by 200% in the first month. In the second month, sales grew by 400% and deals sold rose to 11. Sales team engagement and reporting accuracy improved significantly.

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BT - Telecommunications - Very Large

Mvine delivered a secure HR portal and mobile app for BT in just 12 weeks. The solution integrated with SharePoint... 2013 and BT’s backend systems, including Oracle HR and PeopleSoft. Mvine provided consultancy, rapid prototyping, and a flexible demonstrator to improve employee engagement and streamline HR services. The project met tight deadlines and budget, helping BT shape its HR roadmap and enhance user experience. BT valued Mvine’s expertise, agility, and ability to deliver a disruptive, user-centric HR platform.

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Driving ROI and results: Understanding the Impact of Sales Enablement in Computer Software

 

Auvik - Computer Software - Medium

Waterloo, Canada

Auvik used Recapped to simplify its complex sales process. Before Recapped, sales teams struggled with long slide decks and lost... information. Onboarding new account executives was slow and inconsistent. With Recapped, Auvik created templates and organized sales playbooks. The team reduced onboarding time and made sales information easy to find. Sales reps and buyers now have a clear, shared workspace for every deal.

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Gainsight - Computer Software - Medium

San Francisco, USA

Demostack helped Gainsight cut demo response time from 48 hours to just one hour. Gainsight increased its win rate by... 25% using customized demos. Sales cycles are now faster, with fewer demo calls needed. The sales team can easily create and deliver multi-product demos. Gainsight now keeps prospects engaged and closes more deals. Demostack made demo management simple and efficient.

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CaptivateIQ - Computer Software - Medium

Navattic helped CaptivateIQ increase demo engagement by 30%. CaptivateIQ used Navattic's interactive demo platform to let prospects try their product... before a sales call. This made it easier for buyers to understand the product. The sales team saw more qualified leads and faster sales cycles. Navattic's solution improved the buying experience and sales results.

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Dayforce - Computer Software - Large

Ava by Vivun helped Dayforce automate pre-sales workflows and unify deal data. The team integrated Salesforce, Gong, Power BI, and... Snowflake for a single view of opportunities. Ava reduced manual research and documentation, letting advisors focus on strategy. Dayforce scaled solution advisory coverage without adding headcount. Leadership saw faster adoption and improved sales productivity with AI-powered automation.

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Sales Enablement in Action in Medical Devices

 

Thermo Fisher Scientific - Medical Devices - Very Large

Waltham, USA

Kaon Interactive built a 3D product tour application for Thermo Fisher Scientific’s Invitrogen Attune NxT Flow Cytometer. The tool enabled... offline, interactive demos, solving challenges with physical product demonstrations and unreliable internet. After launch, Thermo Fisher saw a 50% higher close rate for leads engaging with the 3D tours versus standard collateral. The application was deployed globally, embedded on product pages, and used at trade shows. It reduced demo costs and improved lead quality for the sales team.

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BD Bard - Medical Devices - Very Large

Franklin Lakes, USA

SoloFire helped BD Bard track how sales reps share files with customers. The platform gives instant notifications when customers view... shared files. This lets reps follow up quickly while interest is high. Marketing now gets real analytics on which sales assets work best. BD Bard uses SoloFire to improve sales enablement and asset tracking.

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Corilus - Medical Devices - Medium

Showpad helped Corilus improve customer satisfaction by streamlining content management and sales processes. Before Showpad, Corilus struggled with outdated documents... and inefficient information sharing. With Showpad, marketing keeps documents current and sales teams always have the right information. Corilus uses Showpad Collections to organize and share digital contracts and documents with customers and prospects. The sales team now tracks how customers interact with shared content, leading to stronger relationships and better customer experiences.

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Corilus - Medical Devices - Medium

Showpad helped Corilus improve customer satisfaction by streamlining content management and sales processes. Before Showpad, Corilus struggled with outdated documents... and inefficient information sharing. With Showpad, marketing keeps documents current and sales teams always have the right information. Corilus uses Showpad Collections to organize and share digital contracts and documents with customers and prospects. The sales team now tracks how customers interact with shared content, leading to stronger relationships and better customer experiences.

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Sales Enablement in Action in Other Industries

 

An enterprise B2B company - Large

Xfactor. io helped an enterprise B2B company fix a stalled sales pipeline. The company had a $34M pipeline but expected...only $2.9M in revenue. Xfactor.io found hidden issues slowing deals and hurting win rates. Leadership used these insights to speed up deals and improve pipeline quality. Value-based selling unlocked $29M in new revenue.

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Illinois Republican gubernatorial campaign - Political Campaigns - Small

USA

Madhive powered a CTV-only campaign for an Illinois Republican gubernatorial candidate. The campaign aimed to boost name recognition and reach... both core GOP voters and broader audiences. Over 30 days, it delivered more than three million impressions and used Upwave brand lift measurement to track voter perception. Results showed a 1.7x lift in aided awareness and a 2.1x lift in ad recall, with significant gains among both target and opposing party voters. The campaign achieved measurable impact in urban areas and among persuadable groups.

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- Small

Business Card Reader helped a user recover from losing all business contacts after a robbery. The user found the app... to quickly save business card data into their CRM system. At the next conference, all new contacts were safely stored. The app became essential for every event. It turned a setback into business growth.

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Evalueserve - Custom Research & Analytics Services

ExpensePath helped Evalueserve replace a manual expense reporting process. The company needed a fast, easy solution for global employees. ExpensePath... was set up in a few hours. Employees now follow rules better and find the system easy to use. Finance processes expenses faster and has better visibility into spending. The automation highlights missing receipts and policy issues, saving time and improving compliance.

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The Sales Enablement Blueprint for Better Selection Decisions in Management Consulting

 

Afiniti - Management Consulting - Small

London, UK

Afiniti used SalesMethods' Plan2Prosper and OrgChartPlus to improve account development. The tools gave their team a clear structure for managing... opportunities and growing client relationships. Afiniti built collaborative org charts and living account plans, helping consultants track actions and build trust. The solution enabled Afiniti to expand one client from a single project to over 10 live projects. Team visibility and measurable outcomes were key benefits.

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TGaS Advisors - Management Consulting - Medium

Philadelphia, USA

TGaS Advisors used LinkPoint Connect Cloud Edition to automate email and calendar sync with Salesforce. Before, employees spent time manually... recording emails to the CRM. With Cloud Edition, all communications are now captured automatically, saving time and reducing errors. Managers gained better visibility into team activities and compliance. Admin controls made user management and reporting easier. TGaS Advisors saw higher Salesforce adoption and improved efficiency across teams.

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Viseo - Management Consulting - Medium

Paris, France

Sidetrade Augmented Cash helped Viseo cut their DSO by 5 days in under five months. Receivables owing by over 90... days dropped in record time. Teams now share information easily and settle disputes faster. About 30 staff use Sidetrade, with plans to expand. Viseo saw quick results, strong ROI, and improved collaboration across departments.

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Mende Consulting GmbH (verkauf.com) - Management Consulting - Small

bao helped Mende Consulting GmbH (verkauf. com) improve sales process efficiency by 25%. The platform reduced onboarding time by 30%...and increased show rate by 15%. Mende used bao to standardize workflows and qualify leads faster. Real-time analytics enabled ongoing sales process optimization and better onboarding for new staff.

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The Latest Sales Enablement Deployments delivering value in Pharmaceuticals

Johnson & Johnson - Pharmaceuticals - Very Large

New Brunswick, USA

SmartWinnr AI Coaching helped Johnson & Johnson train 240 sales reps in competitive objection handling. The platform enabled reps to... practice realistic scenarios, saving 400 hours of trainer time. Sales teams achieved a 100% completion rate and showed a 70% improvement in objection handling skills. Trainers could create tailored role-play scenarios in just 30 minutes. Johnson & Johnson is now considering expanding SmartWinnr AI Coaching to more training areas.

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Vaccitech - Pharmaceuticals

Vaccitech, a spin-out from the University of Oxford, needed a secure way to share sensitive information with investors for their Series A fundraising. They chose SmartRoom's... Virtual Data Room to host due diligence. SmartRoom quickly transferred Vaccitech's data from the cloud and customized the room for security and branding. This included restricting document access and adding watermarks. The platform allowed Vaccitech to track investor activity, aiding in negotiations. As a result, Vaccitech secured £20m in Series A funding.

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Fujirebio - Pharmaceuticals - Large

Pitcher replaced Showpad for Fujirebio, a global biotech leader, to improve mobile sales enablement and content management. The solution integrated... deeply with Salesforce CRM and Microsoft Sharepoint 365, streamlining content access for field sales and marketing teams. Pitcher enabled fast onboarding, high adoption, and centralized control, eliminating content duplication. The platform rolled out in 10 countries, giving teams instant access to technical and clinical resources. Fujirebio saw improved field performance and more effective customer engagement.

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Pfizer - Pharmaceuticals - Very Large

Valkre helped Pfizer unify its key account management process across five business units. Before Valkre, teams used inconsistent tools like... CRM, Excel, and SharePoint. The new platform improved KAM team satisfaction and increased adoption. Pfizer now collects more granular data on key account activities. The solution supports efficiency, effectiveness, and a "One Pfizer" approach to strategic account management.

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The Latest Sales Enablement Deployments delivering value in Retail

Trendsales - Retail - Medium

Copenhagen, Denmark

SentiSum helped Trendsales cut response times by 33% in just three months. The platform replaced manual ticket tagging with real-time... insights and intelligent routing. Trendsales used SentiSum’s dashboard to track customer sentiment and escalate issues quickly. During a merger, SentiSum’s data helped manage customer concerns and support business decisions. The team now acts faster and delivers more personalized support. SentiSum became a key tool for proactive customer experience management.

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Williams-Sonoma, Inc. - Retail - Large

San Francisco, USA

Williams-Sonoma, Inc. used Salesforce Data Cloud, AI, and Marketing Cloud to personalize engagement for millions of customers across nine brands.... The company implemented Salesforce in just 7.5 months, much faster than the typical 12–18 months. This led to 21 million new email subscribers and thousands of employee hours saved each year. Teams now automate workflows, centralize data, and deliver targeted messages using AI and CRM tools. Williams-Sonoma, Inc. also improved B2B sales and customer support with integrated Salesforce solutions.

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Franchise Group - Retail

SecureDocs Virtual Data Room helped Franchise Group manage confidential documents for M&A and financing. The team needed a secure, easy-to-use,... and cost-effective platform. SecureDocs let them organize and share documents for big deals, including $1.3 billion in debt financing and a $252 million divestiture. The platform also supported a $112 million equity offering and a $31.3 million preferred stock offering. Franchise Group now considers adding another SecureDocs room for internal audits.

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The Sales Enablement Blueprint for Better Selection Decisions in Human Resources

 

Leading HR Platform - Human Resources - Medium

TextExpander helped a leading HR platform save over 44,000 hours each year. The 70-person recruiting team standardized candidate communication using... shared templates. Recruiters now send consistent, personal messages across Gmail, ATS, and other tools. 85% of the team actively uses TextExpander, expanding 3.8 million snippets annually. New hires access all templates from day one, improving speed and quality.

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Eine Agentur - Human Resources - Small

Idiligo digitalized the agency's applicant interviews. Before, all interviews were in-person and required manual data entry. Now, interviews happen online,... and data syncs directly with the applicant CRM. The process saves a lot of time and reduces errors. The agency can recruit nationwide and keep interview quality high.

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Remote Crew - Human Resources - Small

Remote Crew used Homerun to help startups hire remote software engineers faster. Before Homerun, founders struggled with lost applications, slow... interview scheduling, and manual work. Homerun gave them a visual pipeline, custom forms, and automated interview scheduling. This made it easy to track candidates, qualify applicants, and coordinate interviews across timezones. As a result, Remote Crew consistently delivered qualified candidates within 48 hours.

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The Latest Sales Enablement Deployments delivering value in Construction

Blue Haven - Construction - Medium

Dallas, USA

GetAccept helped Blue Haven cut contract turnaround time from one week to just two minutes. Sales reps now create and... share contracts instantly during customer meetings. This saves 43 minutes per proposal and makes contract creation 98% faster. The team spends less time on admin and more time meeting new customers. Managers track contract activity and follow up faster with real-time alerts.

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major building products manufacturer - Construction

Zilliant Price IQ helped a major building products manufacturer improve pricing. The company used Price IQ to make pricing more... scientific. As a result, they lifted margin by 2.3%. This shows the impact of pricing optimization in the construction industry. The case highlights measurable gains from using pricing software.

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Würth Serbia - Construction

Würth Serbia wanted to keep its top position and boost sales productivity. In 2015, they started a digital sales strategy... and chose Intelisale Solutions PRO plan. The solution included mobile and web apps, smart order management, and AI-powered features. Intelisale was integrated with their ERP system. After one year, sales rep productivity went up by 19%. The number of orders per sales rep grew by 26%. The number of articles ordered per sales rep grew by 57%.

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Recent adoption and success with Sales Enablement software in Marketing And Advertising

 

LinkedIn 15X - Marketing And Advertising - Small

USA

Linked Helper helped LinkedIn 15X cut LinkedIn outreach time by over 90%. Manual outreach dropped from 20–40 hours to just... 1–2 hours per week. Clients saw $100,000 to $200,000 in annual revenue from LinkedIn campaigns. One client closed $118,000 in 45 days using automated, multi-step messaging. CRM integration and email discovery improved lead tracking and conversions.

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Write Arm - Marketing And Advertising - Small

London, UK

Sopro helped Write Arm, a content agency, generate over 1,500 leads. The agency scaled its business without hiring a sales... team. Sopro’s multi-channel outreach connected Write Arm with senior marketing and content professionals. The cost per lead was £42, with a 4.3% lead rate. Write Arm gained a steady flow of new business and consistent growth.

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Surefire Video - Marketing And Advertising - Small

Atlanta, USA

Dropbox helped Surefire Video cut video editing time by 75%. The agency tripled its project volume and saved 80% on... storage costs. Dropbox made file sharing and collaboration fast and easy for the team. Surefire Video now delivers projects to clients in days, not weeks. The agency grew its business and increased revenue using Dropbox.

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Recent adoption and success with Sales Enablement software in Health Wellness And Fitness

 

Fortune 500 healthcare company - Health, Wellness And Fitness - Very Large

Triptych helped a Fortune 500 healthcare company save over 16,000 hours each year on content customization. The company cut more... than $500,000 in annual marketing spend while supporting a growing network of 72,000 sales agents. Triptych's automation platform replaced manual creative processes, letting creative teams focus on other work. Agents now create personalized content in minutes, not days. The partnership continues to drive ROI and support new business divisions.

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Omada Health - Health, Wellness And Fitness - Medium

San Francisco, USA

Omada Health used SalesHood to speed up employee onboarding and training. The company saw a 2.5X increase in productivity after... using the platform. SalesHood helped Omada Health boost cross-sell, up-sell, and new logo wins by 2X. Sales attainment rose by 70%. Omada Health relied on SalesHood for modern learning and coaching to keep teams up to date quickly.

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Perfect Harmony Health - Health, Wellness And Fitness - Small

Corporate Visions helped Perfect Harmony Health simplify their complex neurologic music therapy message. The team created a clear, emotionally engaging... story for clients and donors. They rolled out new acquisition messaging across their website, marketing, and social media. A visually rich sales presentation and whiteboard increased engagement and collaboration. As a result, Perfect Harmony Health reached new clients and donors and became more effective communicators.

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Driving ROI and results: Understanding the Impact of Sales Enablement in Insurance

Eastern Alliance Insurance - Insurance - Medium

Lancaster, USA

Zoomifier helped Eastern Alliance Insurance move from static PDFs to interactive presentations. This change made client onboarding easier and increased... engagement. The team now customizes content for agents and clients, building stronger relationships. Creating and updating reports is faster, saving time and reducing errors. Zoomifier’s analytics help the company follow up with clients and agents more effectively. Eastern Alliance can now work with larger accounts and grow their business.

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SBI Life Insurance - Insurance - Very Large

Mumbai, India

Vymo helped SBI Life Insurance boost advisor engagement and streamline sales operations. Daily active usage of the Vymo app hit... 77%. Advisor recruitment increased by 40% in just 8 weeks. Advisor activation rose by 32%. 93% of planned activities were scheduled and updated on the same day. SBI Life improved productivity and sales management with Vymo's automation and tracking features.

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Sales Enablement in Action in Real Estate

 

Colliers - Real Estate - Very Large

Sydney, Australia

Ansarada helps Colliers manage complex agribusiness transactions across Australia. Colliers relies on Ansarada for 24/7 support, secure data governance, and... a user-friendly platform. The team uses buyer engagement insights to prepare for deals and meet client needs. Ansarada has been Colliers' trusted platform for seven years, supporting hundreds of transactions. This partnership ensures security, transparency, and efficiency in every deal.

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California Coast Escrow - Real Estate - Small

San Diego, USA

Cloze CRM helped California Coast Escrow grow its business by automating relationship management. Spencer Tuckett used Cloze to track emails,... calls, meetings, and tasks, ensuring no client or agent slipped through the cracks. The platform's AI-driven agenda prioritized daily follow-ups and streamlined contact updates. Cloze's Mail Merge enabled personalized email campaigns at scale. This technology allowed Spencer to build deeper, more authentic relationships and drive business growth.

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Driving ROI and results: Understanding the Impact of Sales Enablement in Banking

Webster First Federal Credit Union - Banking - Medium

Worcester, USA

Yext helped Webster First Federal Credit Union streamline operations and improve customer insights. The credit union managed scattered location data... and frequent updates with a small marketing team. Yext's platform centralized information, making branch updates and branding changes easier. Review management features enabled fast, relevant responses and deeper member trust. The team used search analytics to update website content and close information gaps for members.

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JP Morgan - Banking

EthosData virtual data room helped JP Morgan manage deal information securely. The platform made it easy to organize access for... all parties. JP Morgan praised the strong service and responsive support team. The solution improved the transaction process for the bank.

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The Sales Enablement Blueprint for Better Selection Decisions in Consumer Goods

 

Sara Lee - Consumer Goods - Large

Illinois, USA

Sara Lee used Imprima Virtual Data Rooms for a €2. 1 billion divestiture of its Household & Body Care units....The project involved 1,500 deal managers and 3,000 investor due diligence team members across 38 countries. Imprima VDR managed 300 GB of sensitive data and enabled secure, large-scale permissioning. The solution included 24/7 support and online training for over 150 users. Sara Lee chose Imprima for its flexibility, security, and strong project management.

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3P - Consumer Goods - Medium

Inzant sales app helped 3P, an Australian importer and manufacturer, move from paper catalogues to a digital sales process. The app integrated... with their accounting software and made it easy for reps to present over 2,200 products. Sales reps now place orders instantly and save hours each week. The built-in CRM helps reps plan routes and manage clients. 3P's team finds the app user-friendly and it has boosted productivity.

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The Sales Enablement Blueprint for Better Selection Decisions in Professional Training And Coaching

 

PDAGroup - Professional Training & Coaching - Small

Innsbruck, Austria

PDAGroup switched from Hubspot CRM to Membrain to improve their sales process. Membrain made it easy for the team to... find and use sales data. The transition was fast and simple, with strong support from Membrain. Collaboration improved, and salespeople could work on any deal at any time. The sales process became more transparent and efficient. PDAGroup now offers these benefits to their own clients.

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UK Flour Millers - Professional Training & Coaching - Small

London, UK

UK Flour Millers used Synap to move from paper-based exams to secure online assessments. The old system was slow, manual,... and error-prone, with staff handling physical papers and data entry. Synap automated grading, feedback, and exam delivery, cutting admin work and errors. The platform's proctoring tool, Synoptic, ensured secure, fair exams worldwide. Integration with FileMaker automated result uploads. Staff and students found the system easy and accessible, improving the exam experience for remote learners.

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Driving ROI and results: Understanding the Impact of Sales Enablement in Consumer Electronics

A leading consumer electronics brand - Consumer Electronics - Very Large

India

Bsharp Vantage helped a leading consumer electronics brand manage retail operations across 1,225 stores in India. The company used geo-tagged... attendance to verify staff presence and block off-site check-ins. Vantage stopped duplicate serial number claims by blocking repeated entries in real time. Uniform compliance was automated using media intelligence, checking selfies against reference images. Dashboards gave managers instant access to attendance, sales, and compliance data. The brand achieved verified attendance, accurate reporting, and improved store standards.

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Gaggenau - Consumer Electronics - Large

Munich, Germany

Showell's Digital Sales Room lets Gaggenau replace email attachments with a single link. Sales teams gain control over who sees... sensitive materials and when. The activity log tracks buyer engagement, showing who opened the room and which pages they viewed. Sales leaders use these insights to coach teams and time follow-ups. Gaggenau values the content statistics to see what materials get real attention.

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Driving ROI and results: Understanding the Impact of Sales Enablement in Transportationtruckingrailroad

 

PODS - Transportation/Trucking/Railroad - Large

Clearwater, USA

PFL Direct Mail helped PODS lower order cancellations by 1. 73%. PODS faced high cancellation rates, reaching 30%. The team...sent a personalized printed moving guide to customers' homes. This guide replaced a digital version that was often ignored. The campaign delivered a 12.3X net ROI. PODS now sees direct mail as key for post-purchase education and customer retention.

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daa - Transportation - Large

Dublin, Ireland

daa used 3CLogic’s AI Contact Center with ServiceNow to unify customer service at Dublin and Cork airports. Agents now access... all customer data in one place, speeding up resolution times. The new system cut manual work and improved first-call resolution. Customers get proactive updates and faster help. Centralized dashboards give leaders real-time insights. The airport team can update IVRs instantly, making service more agile.

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Driving ROI and results: Understanding the Impact of Sales Enablement in Hospital And Health Care

 

Clarkson College - Hospital & Health Care - Small

Omaha, USA

Enhatch’s 3D Planning solution helped Clarkson College create patient-specific orthopedic solutions. The college used Enhatch’s portal to design and plan... complex 3D anatomical models. 3D Systems Healthcare printed these models onsite for surgery preparation. Clarkson College also designed custom orthopedic cutting guides using the platform. The solution improved surgery planning and enabled better communication with regional hospitals.

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A leading outpatient imaging provider - Hospital & Health Care - Large

USA

NeuraFlash helped a leading outpatient imaging provider transform their contact center using Amazon Connect and generative AI. The provider migrated... 800 agents from Cisco to Amazon Connect. They added AI-powered self-service, chatbots, and real-time agent assistance. Patients now get 24/7 support and faster service. Agents have better tools and real-time data. The changes improved patient satisfaction, reduced costs, and increased first-call resolution rates.

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Sales Enablement in Action in Events Services

 

MTP Group - Events Services - Large

Poznań, Poland

FORDATA Virtual Data Room helped MTP Group manage a complex real estate tender. The system enabled secure, 24/7 online access... to documents for investors worldwide. MTP Group used the platform to control document sharing and centralize communication. The process was faster and safer, with full transparency for all parties. The built-in Q&A module improved collaboration and streamlined the tender.

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Snapticket - Events Services

Oxynade's eTaaS technology helped Snapticket enter the German event ticketing market. Snapticket targeted small event organizers frustrated by high fees... and outdated ticketing methods. The solution offered simple, affordable ticketing with custom branding, letting organizers use their own brand at every step. Organizers saw marketing consent rates rise from 5% to 60% or higher, with one event reaching 90%. Snapticket also enabled accurate sales attribution and easier partner commission tracking.

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Driving ROI and results: Understanding the Impact of Sales Enablement in Non Profit Organization Management

 

YMCA-YWCA Winnipeg - Non Profit Organization Management - Medium

Winnipeg, Canada

ExpensePoint helped YMCA-YWCA Winnipeg improve expense management. The non-profit needed a better way to track and control spending. ExpensePoint provided... a solution that made expense reporting easier. The organization saw smoother processes and better oversight. This helped them manage costs more effectively.

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Driving ROI and results: Understanding the Impact of Sales Enablement in Government Administration

Department of Transport and Main Roads (TMR) Queensland - Government Administration - Large

Brisbane, Australia

TMR Queensland used SAP Business Technology Platform and SAP AI Core to improve road asset management. The ADVICE solution helped... automate and speed up analysis cycles, cutting scenario analysis from 11 hours to 4 hours. TMR achieved 80% faster results and ten times more accurate investment decisions. Automated data checks reduced manual errors and improved auditability. The platform enabled smarter, targeted investments and better outcomes for Queensland communities.

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Sales Enablement in Action in Food And Beverages

 

Hartwall - Food & Beverages - Large

Helsinki, Finland

Salesframe helped Hartwall unify sales materials for all B2B teams. Before, sales reps used outdated content and improvised presentations. Now,... marketing controls updates and sellers access the latest materials from any device. Every team presents a consistent story to customers in retail, restaurants, and events. Sales visits are more structured and follow-ups are faster. Hartwall improved customer experience and saved time in the field.

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The Latest Sales Enablement Deployments delivering value in Accounting

 

Hipp Accounting - Accounting - Small

New Zealand

Aider’s AI platform helped Hipp Accounting serve more clients and improve advisory services. The firm used Aider to quickly spot... discrepancies, saving time and boosting efficiency. Matthias Hipp says AI lets them focus on helping clients grow, not just compliance. Advisory work expanded, and the team grew to support more clients. Aider’s tools made scaling the business easier and more effective.

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The Latest Sales Enablement Deployments delivering value in Wholesale

Carl Ras - Wholesale - Medium

Prezentor helped Carl Ras digitalize their sales process. Before, orders were manual and slow, causing errors and delays. With Prezentor... Engage and the Prezentor App, sellers now use digital catalogues and place orders on iPads during meetings. This made order handling faster and more accurate. Carl Ras saw a 120% increase in closed deals after using Prezentor. Customer experience improved with instant order confirmations and better answers to questions.

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Sales Enablement in Action in Design

Jacqueline Williams / Universally Designed - Design

Uvaro and Digital Nova Scotia partnered in 2023 to launch the Tech Sales Plus program. Jacqueline Williams, founder of Universally... Designed, joined the program to gain modern sales and career skills. The training helped her align her passion for accessible architecture with new business growth. The program supported 100 participants in Atlantic Canada, helping them advance their careers. Jacqueline's story shows how targeted training and community support can drive real change in the tech and design sectors.

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Driving ROI and results: Understanding the Impact of Sales Enablement in Hospitality

 

One of the largest hotel companies in the world - Hospitality - Very Large

Fision’s distributed marketing platform helped a global hotel company support over 4,600 locations with local marketing materials. Regional sales reps... accessed approved assets and customized templates for their properties. The platform enabled both print and digital distribution, matching local channel preferences. Real-time analytics gave central and local teams insight into campaign effectiveness. The company saw increased hotel occupancy rates and improved guest personalization.

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Sales Enablement in Action in Restaurants

 

McDonald's - Restaurants - Very Large

Chicago, USA

McDonald's used EchoInk to fix problems with brand consistency and old training methods. The new system gave real-time updates and... interactive training to employees. McDonald's saved $30 million each year in onboarding and labor costs. Training time for each new crew member dropped by 10 hours. The training content was translated into 12 languages for global use. Employees now learn together on the job, not just in a training room.

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Driving ROI and results: Understanding the Impact of Sales Enablement in Computer And Network Security

 

Palo Alto Networks - Computer & Network Security - Very Large

Santa Clara, USA

Ecosystems helped Palo Alto Networks boost win rates by 52%. The company needed to scale value selling across all segments,... not just strategic deals. Ecosystems provided a centralized platform for value models and collaborative business case creation. Sellers used ready-to-use content and integrated workflows in Salesforce. This led to a 49% increase in seller-generated business cases and shorter sales cycles.

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Driving ROI and results: Understanding the Impact of Sales Enablement in Internet

 

Instacart - Internet - Large

San Francisco, USA

Instacart grew 4X during the COVID-19 pandemic. The surge in new customers made their processes hard to manage. Instacart used... Tonkean for process orchestration. Tonkean helped them scale and improve efficiency. The system was flexible and fit their unique workflows. Instacart saw transformative results with Tonkean.

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