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Driving ROI and results: Understanding the Impact of Sales Enablement in Information Technology And Services

 

AVEVA - Information Technology And Services - Large

Cambridge, UK

AVEVA used Backstory to build data-driven sales execution. The platform helped AVEVA move from hoping to knowing what was happening... in their sales process. Backstory provided clear visibility into sales activities and pipeline. This allowed AVEVA to address coverage gaps and assign the right people to key roles. The result was a more predictable and effective sales process.

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Rafiki AI - Information Technology And Services - Small

USA

Rafiki AI used its own platform to automate quarterly business reviews. The team replaced manual slide deck creation with AI-driven... account summaries and real-time call analysis. This shift let them focus QBR meetings on strategy, not data assembly. Automated workflows reduced prep time and improved action tracking. The result was more productive, forward-looking QBRs for the revenue team.

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Amplitude - Information Technology And Services - Medium

San Francisco, USA

Amplitude used Demostack to scale their demo operations. Before, creating custom demos took 2-4 weeks and up to 100 engineering... hours. With Demostack, Amplitude can now build tailored demos in minutes. Account executives can confidently run first-call demos without relying on solution consultants. The team customizes charts and data quickly, supporting rapid product launches. This shift lets sales teams focus on selling, not demo setup.

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Uberall - Information Technology And Services - Medium

Berlin, Germany

Uberall replaced Seismic with Spekit to boost sales team productivity. Reps struggled with Seismic because it was hard to use... and slowed down their workflow. Spekit delivered enablement directly inside Salesforce and Gong, making it easy for reps to find answers and content. Content governance improved with analytics, and AI Sidekick helped reps during the RFP process. Spekit became the default tool for real-time guidance, saving time and reducing friction for Uberall's distributed team.

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Liquidware - Information Technology And Services - Small

Alpharetta, USA

Ecosystems helped Liquidware move from technical selling to a value-first sales approach. Sellers now use a standardized business case process,... boosting confidence and credibility. One deal saw revenue triple after clearly showing first-year savings. The platform lets sellers start value conversations earlier and build stronger customer relationships. Liquidware now tracks value from first call through renewal, supporting its subscription model.

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Athennian - Information Technology And Services - Medium

Calgary, Canada

Athennian used Navattic to create a demo center with interactive product tours. Visitors can self-select tours based on their role... or industry, increasing engagement. Navattic analytics help Athennian identify user pain points and prepare sales conversations. Integration with HubSpot and Slack enables real-time lead routing and follow-up. The solution supports both sales and customer success teams, improving lead qualification and feature adoption.

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Zarthi - Information Technology And Services - Small

India

Zoho Desk helped Zarthi, a cloud management company, resolve 33,590 tickets in one department. The team adopted Zoho Desk twice... as fast as previous solutions. Automations and integrations with Twilio, Zoho Analytics, and Zoho CRM improved ticket routing and performance tracking. Real-time dashboards and mobile access boosted collaboration and agent productivity. Zarthi saw faster response times and higher customer satisfaction rates.

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Xero - Information Technology And Services - Large

Wellington, New Zealand

Xero used Dialpad to replace many local PBX systems with one global communications platform. The company has over 1,400 employees... in 17 offices worldwide. Dialpad helped Xero support sales, service, and IT teams working from anywhere. Integrations with Google Workspace and Salesforce made work easier. Xero saved $500,000 each year in telephony costs by consolidating systems.

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Cloud Elements - Information Technology And Services - Small

Denver, USA

Cloud Elements used Zight to improve engineering team communication and automate bug reporting. By sharing screenshots and screen recordings, they... saved 50 minutes per day. The team streamlined their release note process with a new pull request template featuring a 'Highlights' section. This made it easier to track changes and generate release notes. Zight links are now used in sprint demos to share updates across the business.

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UKG (PeopleDoc) - Information Technology And Services - Very Large

Lowell, USA

ValueCore helped PeopleDoc, now part of UKG, automate ROI calculations for sales teams. Before ValueCore, only 20% of deals received... value engineering support. With ValueCore, nearly 100% of deals now benefit from value-based selling tools. The solution integrates with Salesforce, letting sales teams create custom proposals and manage the sales cycle more efficiently. Small and medium-sized deals now access value engineering content, improving sales reach and consistency.

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Fiery - Information Technology And Services - Medium

Fremont, USA

Fiery used CloudShare to improve its educational portfolio. Pedro da Silva from Fiery shared his experience with the CloudShare solution.... The testimonial highlights success in delivering educational services. CloudShare helped Fiery scale its training programs. The solution supported Fiery’s global education goals.

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ZoomInfo - Information Technology And Services - Large

Vancouver, USA

ZoomInfo uses Seismic’s AI-powered enablement, training, and coaching solution to help sales and marketing teams engage buyers. The platform supports... organizations worldwide with actionable insights. Seismic helps ZoomInfo drive revenue growth by improving team performance. The solution enables better buyer engagement and supports global operations.

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Vivisimo - Information Technology And Services - Small

Pittsburgh, USA

Vivisimo used zebrafi to improve their business process. Kevin Calderwood, former president, shared his experience. The case study details are... not visible without entering an email. No specific results or metrics are provided on the public page. The focus is on the impact of zebrafi for Vivisimo.

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Instabase - Information Technology And Services - Medium

San Francisco, USA

Instabase wanted to grow revenue by selling through cloud marketplaces. They chose Tackle to help them list and sell on... AWS Marketplace. Tackle made it easier for Instabase to reach cloud buyers. Instabase saw faster revenue growth after using Tackle. Chris Maertz from Instabase shared their positive experience.

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Apollo.io - Information Technology And Services - Large

TestBox helped Apollo. io boost win rates by 7% with a unified, reliable demo environment. Apollo's old demos were inconsistent...and hard to maintain, hurting sales and rep confidence. TestBox delivered a single, visually appealing demo with synthetic data, making it easy for reps to tell a clear product story. Conversion rates increased by 4% in Solution Evaluation to Pricing & Negotiation, and 7% from Negotiation to Closed-Won. Sales reps now feel more confident and productive, and Apollo plans to expand TestBox to other teams.

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Driving ROI and results: Understanding the Impact of Sales Enablement in Financial Services

 

TreviPay - Financial Services - Medium

Overland Park, USA

Enablix helped TreviPay save 5 hours a week on content distribution. The sales team reached 90% adoption of the new... platform. Enablix made it easy to find, share, and update sales content. The marketing team spent less time on admin tasks. Sales cycles became more personalized and effective. TreviPay now has a structured, searchable content library.

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Unnamed capital markets bank (over 400 staff) - Financial Services - Medium

Riva enabled a leading capital markets bank with over 400 staff to protect sensitive client data and meet strict compliance rules. Before Riva, staff... struggled with manual data entry and toggling between Salesforce Financial Services Cloud and other apps, risking errors and MNPI exposure. Riva synced client data between FSC and Exchange, applying advanced security and privacy rules. Deal teams now access all needed data in one place, boosting productivity and compliance. The bank delivers faster, more personalized financial advice while keeping client information secure.

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Eurallia Finance - Financial Services - Medium

Paris, France

Eurallia Finance used Ideals Virtual Data Room to manage 50 deals per year, each ranging from 1 to 30 million euros. The firm needed... better security, document control, and activity tracking for their advisory services. Ideals provided secure document centralization, advanced access controls, and a Q&A module for due diligence. The platform improved client feedback, enhanced service quality, and strengthened Eurallia's corporate image. Features like drag-and-drop, watermarks, and automatic indexing saved time and increased confidence.

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Versapay - Financial Services - Medium

Toronto, Canada

Versapay used Recapped to improve customer retention during a tough 2023. The team focused on product adoption and used platform... analytics to find user behavior patterns. They provided tailored guidance to help customers get more value. This approach led to renewed customer engagement and expansion projects. Versapay now uses a consultative method to teach best practices and drive ROI.

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- Financial Services - Large

Acceleraid personalisation software helped a financial services provider generate 65,000 additional appointments for mortgage advisors. The AI-driven solution created tailored... web pages for each visitor, using real-time data like device and search terms. This led to a 20% increase in appointments and appointments were booked 30% faster. The software integrated with the customer CMS to optimize the user journey.

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Houlihan Lokey - Financial Services - Large

Intralinks Deal Services helped Houlihan Lokey automate NDA management for a major M&A transaction. The team distributed NDAs to over... 100 buyers in hours, not days. Real-time dashboards and centralized workflows cut manual effort and email clutter. The platform enabled faster deal execution and let bankers focus on strategic work. Houlihan Lokey now relies on Intralinks for repeatable, efficient deal processes.

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KTI-Laskutus - Financial Services

Click2Contract helped KTI-Laskutus cut the time spent on making offers by 75%. Before, the team used Word, PDF, and email,... which slowed them down. With Click2Contract, sending offers is now five times faster. The team can track when customers open offers and see all offers in one view. This makes it easy to hand deals to other salespeople and copy the best ways of working. The team is very happy with the change.

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A financial services company - Financial Services

Pageflex helped a financial advisor in the financial services industry solve compliance and branding challenges. The advisor needed to market... services in a personal way but faced delays and risks when creating marketing collateral. Pageflex enabled the company’s field marketing teams and distributed sales force to create compliant, branded materials quickly. This improved marketing speed and reduced compliance violations.

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Hemisphere Partners - Financial Services - Small

Digify Virtual Data Rooms helped Hemisphere Partners, a boutique M&A advisory firm, manage multiple cross-border software transactions efficiently. The firm needed... a secure, scalable, and easy-to-use data room solution for due diligence. Digify enabled them to run six to seven live data rooms at once, with custom branding and strong access controls. The platform saved time for their lean team, improved professionalism, and ensured zero security issues. Buyers found the experience smooth and intuitive, building trust and streamlining M&A workflows.

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The Latest Sales Enablement Deployments delivering value in Pharmaceuticals

 

Bial - Pharmaceuticals - Large

Porto, Portugal

Bigtincan helped Bial, a global pharma company, improve customer experience for healthcare professionals. Bial used Bigtincan’s multichannel CLM to deliver... 36 digital content pieces and enable 160,000 digital HCP engagements in 6 months. Sales reps achieved 40% more contacts per person. Interactive content and data tracking gave Bial better insights into HCP preferences. The project led to more personalized meetings and stronger relationships with healthcare providers.

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Johnson & Johnson - Pharmaceuticals - Very Large

New Brunswick, USA

SmartWinnr AI Coaching helped Johnson & Johnson train 240 sales reps in competitive objection handling. The platform enabled reps to... practice realistic scenarios, saving 400 hours of trainer time. Sales teams achieved a 100% completion rate and showed a 70% improvement in objection handling skills. Trainers could create tailored role-play scenarios in just 30 minutes. Johnson & Johnson is now considering expanding SmartWinnr AI Coaching to more training areas.

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Radicool Pharmaceutical - Pharmaceuticals - Small

India

Stingo CRM helped Radicool Pharmaceutical track all leads and market pharma products. The CRM made it easier to keep customers... loyal and improve their wellbeing. Automation features saved time for the team. The company used Stingo CRM to manage customer relationships and boost engagement. The testimonial highlights benefits for pharma sales and lead management.

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Vaccitech - Pharmaceuticals

Vaccitech, a spin-out from the University of Oxford, needed a secure way to share sensitive information with investors for their Series A fundraising. They chose SmartRoom's... Virtual Data Room to host due diligence. SmartRoom quickly transferred Vaccitech's data from the cloud and customized the room for security and branding. This included restricting document access and adding watermarks. The platform allowed Vaccitech to track investor activity, aiding in negotiations. As a result, Vaccitech secured £20m in Series A funding.

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Multipharma - Pharmacy

Spott helped Multipharma make interactive Google Display ads. Users could click and explore dog products in the ads. Multipharma saw... a 155% higher click-through rate. They also cut their cost per click by 60%. The ads brought more traffic to their site without extra spending.

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Fujirebio - Pharmaceuticals - Large

Pitcher replaced Showpad for Fujirebio, a global biotech leader, to improve mobile sales enablement and content management. The solution integrated... deeply with Salesforce CRM and Microsoft Sharepoint 365, streamlining content access for field sales and marketing teams. Pitcher enabled fast onboarding, high adoption, and centralized control, eliminating content duplication. The platform rolled out in 10 countries, giving teams instant access to technical and clinical resources. Fujirebio saw improved field performance and more effective customer engagement.

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Pfizer - Pharmaceuticals - Very Large

Valkre helped Pfizer unify its key account management process across five business units. Before Valkre, teams used inconsistent tools like... CRM, Excel, and SharePoint. The new platform improved KAM team satisfaction and increased adoption. Pfizer now collects more granular data on key account activities. The solution supports efficiency, effectiveness, and a "One Pfizer" approach to strategic account management.

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The Latest Sales Enablement Deployments delivering value in Medical Devices

 

ZOLL - Medical Devices - Large

Chelmsford, USA

ZOLL uses Highspot to manage content between sales and marketing teams. The platform helps ZOLL deliver impactful content at scale.... This makes it easier for teams to find and use the right materials. As a result, ZOLL drives better business results. The case highlights improved content management and collaboration.

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Thermo Fisher Scientific - Medical Devices - Very Large

Waltham, USA

Kaon Interactive built a 3D product tour application for Thermo Fisher Scientific’s Invitrogen Attune NxT Flow Cytometer. The tool enabled... offline, interactive demos, solving challenges with physical product demonstrations and unreliable internet. After launch, Thermo Fisher saw a 50% higher close rate for leads engaging with the 3D tours versus standard collateral. The application was deployed globally, embedded on product pages, and used at trade shows. It reduced demo costs and improved lead quality for the sales team.

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Steripolar - Medical Devices - Small

Espoo, Finland

Showell helps Steripolar share sales materials much faster. Sales and marketing teams always have up-to-date content. Reps feel more confident... and look professional in meetings. Customers like how quickly they get information. Showell is easy to use and looks great. Steripolar recommends Showell for sales teams.

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BD Bard - Medical Devices - Very Large

Franklin Lakes, USA

SoloFire helped BD Bard track how sales reps share files with customers. The platform gives instant notifications when customers view... shared files. This lets reps follow up quickly while interest is high. Marketing now gets real analytics on which sales assets work best. BD Bard uses SoloFire to improve sales enablement and asset tracking.

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Corilus - Medical Devices - Medium

Showpad helped Corilus improve customer satisfaction by streamlining content management and sales processes. Before Showpad, Corilus struggled with outdated documents... and inefficient information sharing. With Showpad, marketing keeps documents current and sales teams always have the right information. Corilus uses Showpad Collections to organize and share digital contracts and documents with customers and prospects. The sales team now tracks how customers interact with shared content, leading to stronger relationships and better customer experiences.

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Corilus - Medical Devices - Medium

Showpad helped Corilus improve customer satisfaction by streamlining content management and sales processes. Before Showpad, Corilus struggled with outdated documents... and inefficient information sharing. With Showpad, marketing keeps documents current and sales teams always have the right information. Corilus uses Showpad Collections to organize and share digital contracts and documents with customers and prospects. The sales team now tracks how customers interact with shared content, leading to stronger relationships and better customer experiences.

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Sales Enablement in Action in Other Industries

 

An enterprise B2B company - Large

Xfactor. io helped an enterprise B2B company fix a stalled sales pipeline. The company had a $34M pipeline but expected...only $2.9M in revenue. Xfactor.io found hidden issues slowing deals and hurting win rates. Leadership used these insights to speed up deals and improve pipeline quality. Value-based selling unlocked $29M in new revenue.

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Mark Alcarez (company not specified) - Small

Walnut helped Mark Alcarez's sales team reduce customer onboarding time from 3 months to just 1 day. The team used... interactive demo templates to show product value quickly. Walnut enabled faster training and improved readiness in a competitive market. The platform also enhanced response time and customer experience. Sales enablement and sales ops teams gained better control and insights with Walnut.

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Illinois Republican gubernatorial campaign - Political Campaigns - Small

USA

Madhive powered a CTV-only campaign for an Illinois Republican gubernatorial candidate. The campaign aimed to boost name recognition and reach... both core GOP voters and broader audiences. Over 30 days, it delivered more than three million impressions and used Upwave brand lift measurement to track voter perception. Results showed a 1.7x lift in aided awareness and a 2.1x lift in ad recall, with significant gains among both target and opposing party voters. The campaign achieved measurable impact in urban areas and among persuadable groups.

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Monochrome Blog - Small

EthosData Virtual Data Room helped Monochrome Blog improve its website performance. The team used strategies like website analysis, keyword research,... and content writing. Monochrome Blog saw a 75% increase in conversions and 95% more traffic. The project delivered a 90% ROI and achieved a 100% success rate. These results show strong impact from digital optimization.

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- Small

Business Card Reader helped a user recover from losing all business contacts after a robbery. The user found the app... to quickly save business card data into their CRM system. At the next conference, all new contacts were safely stored. The app became essential for every event. It turned a setback into business growth.

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Evalueserve - Custom Research & Analytics Services

ExpensePath helped Evalueserve replace a manual expense reporting process. The company needed a fast, easy solution for global employees. ExpensePath... was set up in a few hours. Employees now follow rules better and find the system easy to use. Finance processes expenses faster and has better visibility into spending. The automation highlights missing receipts and policy issues, saving time and improving compliance.

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Driving ROI and results: Understanding the Impact of Sales Enablement in Manufacturing

 

WhiteWater West - Manufacturing - Medium

Richmond, Canada

Scaura helped WhiteWater West organize and control over 4,000 marketing and sales files for its global sales team. The company needed... a way to keep content up to date and easy to find for sales visits and client follow-ups. With Scaura, all marketing and sales content is now in one place, tagged for fast searching. Sales teams can access the latest materials instantly, boosting confidence and professionalism. Marketing gained more control over brand consistency and content distribution.

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Generac Power Systems, Inc - Manufacturing - Large

Waukesha, USA

Generac Power Systems, Inc needed a better sales process for its industrial distributors and dealers. They wanted to increase closure... rates and gain more visibility into dealer activities. Mindmatrix provided a solution to guide the sales process. This helped Generac address their challenges in the global power products market. The case highlights improvements in sales enablement and dealer management.

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PPG Industries - Manufacturing - Very Large

Pittsburgh, USA

ComSci helped PPG Industries improve IT cost visibility. Managers now track spending and validate charges with dashboards. The solution replaced... a legacy system, making data more accurate and easy to use. PPG uses ComSci modules for billing, demand management, and analytics. This led to better control of IT consumption and reduced overall spend.

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Hyundai Construction Equipment - Manufacturing - Large

BAM! Mobile App helped Hyundai Construction Equipment double engagement and new user rates compared to their dealer portal. The app... made dealer onboarding faster, adding one new dealer each month. Hyundai saw a 3.5x increase in engagement and a 19.5x ROI. Sales ramp-up time dropped by 50%. The app is now a key part of sales and product training.

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3M - Manufacturing

LeveragePoint helped 3M transform a basic ROI spreadsheet into interactive Value Stories for sales. 3M wanted a better way to... show cost savings and value to customers. The new tool made value communication easier and more visual. This helped 3M boost their win rates in competitive sales. The solution replaced a homegrown calculator with a customizable, compelling platform.

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The Latest Sales Enablement Deployments delivering value in Automotive

 

Windsor Chrysler - Automotive - Medium

Windsor, Canada

Covideo helped Windsor Chrysler stand out in a crowded market with six nearby dealerships. Jack Bryan used Covideo to send... a video announcement about his move, gaining 83 views in one day and booking multiple appointments. This led to 15 closed deals. Covideo's video tracking tools let Jack know when to follow up with leads. Personalized video messages made customers feel valued and improved sales results.

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Ancira Nissan - Automotive - Large

San Antonio, USA

Quickpage helped Ancira Nissan send a video message to every lead. Before Quickpage, their old software was hard to use... and not all salespeople followed up. After switching, every salesperson followed up with every lead, 100% of the time. Lead-to-sale conversion increased by 3%. Appointment show rate went up by 11%. Customers left more positive reviews. The process became easy for the whole team, even with 2,000 leads a month.

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The Niello Company - Automotive - Medium

Sacramento, USA

The Niello Company used the Foureyes Unified Data Platform to track vendor and salesperson performance. Before, they struggled to measure... ROI and spent a lot of time digging through CRMs. With Foureyes, they could see which vendors performed best and reallocate ad budgets. This led to a $275 decrease in cost per vehicle sold. Now, they use the platform in regular meetings to review data with GMs and vendors.

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Marangoni - Automotive

Klozers delivered a bespoke sales training program for Marangoni, a global leader in retreading systems and tyre services. Marangoni needed to... shift from transactional sales to a consultative approach focused on sustainability. Klozers designed training on sustainability, circular economy, and consultative selling for Marangoni’s partner network. The program included multilingual materials and collaboration with Marangoni’s marketing team. Partners responded positively and signed up in large numbers for the workshops.

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An automotive company - Automotive

Showcase Workshop helps an automotive company improve customer experience across its network. The platform supports a more tech savvy brand... image nationwide. It plays a key role in connecting dealerships. The solution focuses on digital sales presentations and unified buyer experiences. The company values Showcase for modernizing its sales approach.

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Driving ROI and results: Understanding the Impact of Sales Enablement in Retail

Trendsales - Retail - Medium

Copenhagen, Denmark

SentiSum helped Trendsales cut response times by 33% in just three months. The platform replaced manual ticket tagging with real-time... insights and intelligent routing. Trendsales used SentiSum’s dashboard to track customer sentiment and escalate issues quickly. During a merger, SentiSum’s data helped manage customer concerns and support business decisions. The team now acts faster and delivers more personalized support. SentiSum became a key tool for proactive customer experience management.

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Noble Knight Games - Retail - Small

Madison, USA

Zoovu AI Search helped Noble Knight Games increase conversion rates by 30% after launch. The company managed over 100,000 SKUs... and struggled with poor site search, leading to lost sales. Zoovu's platform improved search accuracy, added dynamic product attributes, and automated synonym handling. The team gained valuable insights for smarter merchandising and purchasing decisions. Efficiency improved, and customers found products faster, boosting sales and satisfaction.

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Venus Toys - Retail - Medium

Kolkata, India

BoostMySale managed services helped Venus Toys double their sales volume in just two months. The business analytics team identified the... most profitable products and set up targeted campaigns. Venus Toys saw a big jump in profits and better marketplace ratings. The new ecommerce platform supported their aggressive revenue goals. Venus Toys now scales online sales with reliable support.

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Franchise Group - Retail

SecureDocs Virtual Data Room helped Franchise Group manage confidential documents for M&A and financing. The team needed a secure, easy-to-use,... and cost-effective platform. SecureDocs let them organize and share documents for big deals, including $1.3 billion in debt financing and a $252 million divestiture. The platform also supported a $112 million equity offering and a $31.3 million preferred stock offering. Franchise Group now considers adding another SecureDocs room for internal audits.

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Recent adoption and success with Sales Enablement software in Telecommunications

 

Voxox - Telecommunications - Small

San Diego, USA

Voxox used Chameleon to improve user onboarding for its CloudPhone product. Before Chameleon, only a small number of new sign-ups... became active users. The team added product walkthroughs to highlight key features. This change led to a 20% increase in user activation and cut churn by over 50%. Voxox saved about $50,000 by not building onboarding in-house. Chameleon also helped Voxox introduce new products and updates to clients.

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Vast Networks - Telecommunications - Medium

Fresno, USA

Veloxy helped Vast Networks grow sales by 400% in just two months. The company faced low Salesforce adoption and poor... sales funnel reporting after expanding into commercial markets. By integrating Veloxy with Salesforce, Vast Networks increased funnel size by 300% and revenue by 200% in the first month. In the second month, sales grew by 400% and deals sold rose to 11. Sales team engagement and reporting accuracy improved significantly.

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Vast Networks - Telecommunications - Medium

Fresno, USA

Veloxy helped Vast Networks grow sales by 400% in just two months. The company faced low Salesforce adoption and poor... sales funnel reporting after expanding into commercial markets. By integrating Veloxy with Salesforce, Vast Networks increased funnel size by 300% and revenue by 200% in the first month. In the second month, sales grew by 400% and deals sold rose to 11. Sales team engagement and reporting accuracy improved significantly.

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BT - Telecommunications - Very Large

Mvine delivered a secure HR portal and mobile app for BT in just 12 weeks. The solution integrated with SharePoint... 2013 and BT’s backend systems, including Oracle HR and PeopleSoft. Mvine provided consultancy, rapid prototyping, and a flexible demonstrator to improve employee engagement and streamline HR services. The project met tight deadlines and budget, helping BT shape its HR roadmap and enhance user experience. BT valued Mvine’s expertise, agility, and ability to deliver a disruptive, user-centric HR platform.

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Driving ROI and results: Understanding the Impact of Sales Enablement in Management Consulting

 

Solas Energy Consulting - Management Consulting - Small

Calgary, Canada

Firmex Virtual Data Room helped Solas Energy Consulting manage confidential projects for renewable energy clients. Solas chose Firmex for its... unlimited use subscription, which gave cost certainty and improved profitability. The platform supports windfarm development, EPC contracting, and carbon offset trading. Solas quadrupled their business since using Firmex. The team values Firmex's security, usability, and strong customer support.

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Afiniti - Management Consulting - Small

London, UK

Afiniti used SalesMethods' Plan2Prosper and OrgChartPlus to improve account development. The tools gave their team a clear structure for managing... opportunities and growing client relationships. Afiniti built collaborative org charts and living account plans, helping consultants track actions and build trust. The solution enabled Afiniti to expand one client from a single project to over 10 live projects. Team visibility and measurable outcomes were key benefits.

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TGaS Advisors - Management Consulting - Medium

Philadelphia, USA

TGaS Advisors used LinkPoint Connect Cloud Edition to automate email and calendar sync with Salesforce. Before, employees spent time manually... recording emails to the CRM. With Cloud Edition, all communications are now captured automatically, saving time and reducing errors. Managers gained better visibility into team activities and compliance. Admin controls made user management and reporting easier. TGaS Advisors saw higher Salesforce adoption and improved efficiency across teams.

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Mende Consulting GmbH (verkauf.com) - Management Consulting - Small

bao helped Mende Consulting GmbH (verkauf. com) improve sales process efficiency by 25%. The platform reduced onboarding time by 30%...and increased show rate by 15%. Mende used bao to standardize workflows and qualify leads faster. Real-time analytics enabled ongoing sales process optimization and better onboarding for new staff.

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Sales Enablement in Action in Human Resources

Phaidon International - Human Resources - Large

London, UK

Sidetrade helped Phaidon International cut 90+ overdue debt by over 50%. The credit team used Sidetrade’s workflows, dashboards, and automation... to save up to four working days per month. Group DSO dropped from 46 to a record 39 days. Manual statement work was reduced, and collectors gained clearer daily priorities. Payment delays improved from 12 to 8 days.

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Leading HR Platform - Human Resources - Medium

TextExpander helped a leading HR platform save over 44,000 hours each year. The 70-person recruiting team standardized candidate communication using... shared templates. Recruiters now send consistent, personal messages across Gmail, ATS, and other tools. 85% of the team actively uses TextExpander, expanding 3.8 million snippets annually. New hires access all templates from day one, improving speed and quality.

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Eine Agentur - Human Resources - Small

Idiligo digitalized the agency's applicant interviews. Before, all interviews were in-person and required manual data entry. Now, interviews happen online,... and data syncs directly with the applicant CRM. The process saves a lot of time and reduces errors. The agency can recruit nationwide and keep interview quality high.

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Remote Crew - Human Resources - Small

Remote Crew used Homerun to help startups hire remote software engineers faster. Before Homerun, founders struggled with lost applications, slow... interview scheduling, and manual work. Homerun gave them a visual pipeline, custom forms, and automated interview scheduling. This made it easy to track candidates, qualify applicants, and coordinate interviews across timezones. As a result, Remote Crew consistently delivered qualified candidates within 48 hours.

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The Sales Enablement Blueprint for Better Selection Decisions in Hospitality

IHG Hotels & Resorts - Hospitality - Very Large

London, UK

IHG Hotels & Resorts used Centrical to engage frontline hotel teams and boost loyalty program results. The IHG Climb platform... helped teams deliver IHG One Rewards consistently across thousands of properties. Properties with high engagement saw a 4.01 point year-over-year improvement in enrollment efficiency and a 3.26 point increase in loyalty recognition. Sales improved by +1.32 RGI year-over-year for engaged properties. Friendly competition and personalized KPIs drove strong adoption and exceeded IHG’s goals.

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Whitbread Restaurants - Hospitality - Large

Dunstable, UK

Yext Search Experience Cloud helped Whitbread Restaurants boost their online visibility. They saw a 55% increase in Google Search views... and a 52% rise in Google Maps views. Clicks on their listings grew by 33% year over year. Whitbread used Yext to manage over 18,000 listings and update thousands of business details. This made it easier for customers to find accurate information about their restaurants online.

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One of the largest hotel companies in the world - Hospitality - Very Large

Fision’s distributed marketing platform helped a global hotel company support over 4,600 locations with local marketing materials. Regional sales reps... accessed approved assets and customized templates for their properties. The platform enabled both print and digital distribution, matching local channel preferences. Real-time analytics gave central and local teams insight into campaign effectiveness. The company saw increased hotel occupancy rates and improved guest personalization.

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Sonida - Hospitality - Large

Dallas, USA

Ontrack365 made processes simple for Sonida. Meg Vomhof, a marketing consultant at Capital Senior Living, said it felt as easy... as shopping on Amazon. Users could search, add to cart, and check out with ease. The platform improved the experience for the team. It helped them complete tasks faster and with less effort.

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Sales Enablement in Action in Education

 

Voyager Sopris Learning - Education - Medium

Dallas, USA

Mediafly’s revenue enablement platform helped Voyager Sopris Learning reach 100% adoption and 98% content usage. The sales team unified their... tools, saving time and improving efficiency. Sellers now share more targeted content, guided by engagement data. Marketing gained visibility into content performance and its impact on pipeline. The platform became a single source of truth, supporting both internal training and customer demos.

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Voyager Sopris Learning - Education - Medium

Dallas, USA

Mediafly’s revenue enablement platform helped Voyager Sopris Learning reach 100% adoption and 98% content usage. The sales team unified their... tools, saving time and improving efficiency. Sellers now share more targeted content, guided by engagement data. Marketing gained visibility into content performance and its impact on pipeline. The platform became a single source of truth, supporting both internal training and customer demos.

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Voyager Sopris Learning - Education - Medium

Dallas, USA

Mediafly’s revenue enablement platform helped Voyager Sopris Learning reach 100% adoption and 98% content usage. The sales team unified their... tools, saving time and improving efficiency. Sellers now share more targeted content, guided by engagement data. Marketing gained visibility into content performance and its impact on pipeline. The platform became a single source of truth, supporting both internal training and customer demos.

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Driving ROI and results: Understanding the Impact of Sales Enablement in Construction

 

Leca Danmark - Construction - Large

Copenhagen, Denmark

Leca Danmark used Prezentor to centralize and standardize their sales presentations. Before, sales reps spent a lot of time preparing... and each meeting was different. Now, all sales content is in one place and always up to date. Sales meetings are more focused on customer needs and value. The team saves time and delivers a more professional, consistent experience. Alignment across the sales team has improved, making onboarding easier and scaling best practices possible.

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Blue Haven - Construction - Medium

Dallas, USA

GetAccept helped Blue Haven cut contract turnaround time from one week to just two minutes. Sales reps now create and... share contracts instantly during customer meetings. This saves 43 minutes per proposal and makes contract creation 98% faster. The team spends less time on admin and more time meeting new customers. Managers track contract activity and follow up faster with real-time alerts.

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Würth Serbia - Construction

Würth Serbia wanted to keep its top position and boost sales productivity. In 2015, they started a digital sales strategy... and chose Intelisale Solutions PRO plan. The solution included mobile and web apps, smart order management, and AI-powered features. Intelisale was integrated with their ERP system. After one year, sales rep productivity went up by 19%. The number of orders per sales rep grew by 26%. The number of articles ordered per sales rep grew by 57%.

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The Latest Sales Enablement Deployments delivering value in Consumer Services

Vivint - Consumer Services - Large

Provo, USA

Cresta helped Vivint gain 5,400 new subscribers by raising install rates 3%. Vivint used Cresta to automate QA, track agent... behaviors, and gain 100% visibility into sales calls. Managers saved at least 5 hours per week on QA tasks. Vivint cut sales costs by $150 per truck roll and improved win rates by 7%. Cresta enabled faster coaching and reduced post-sale cancellations.

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Virtalent - Consumer Services - Medium

Birmingham, UK

Virtalent used ProveSource to build trust with website visitors and increase conversions. They needed to show social proof to help... clients choose their virtual assistant service over others. ProveSource let them display real-time notifications and reviews on key pages. This made it easier for prospects to see that others trusted Virtalent. After using ProveSource, Virtalent saw a 10% increase in conversion rates. Clients said the notifications helped them decide to book a consultation.

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A leading home security company in the US Southeast - Consumer Services - Medium

USA

Agentforce helped a leading home security company automate field service operations. The company used Salesforce Field Service but struggled with... manual rescheduling and high-touch processes. Agentforce added AI-powered automation for appointment changes and technician tracking. Now, 88% of appointment changes happen without human help. Costs are lower and customer satisfaction is rising. The company delivers smarter, faster service to its customers.

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The Latest Sales Enablement Deployments delivering value in Consumer Goods

 

Real Flame - Consumer Goods - Medium

Racine, USA

Showcase helped Real Flame improve their sales process. The app let their team show high-quality product photos and lifestyle images... to retailers. All sales materials and catalogs were in one place. This made it easier for reps to sell and for customers to see product quality. Real Flame used Showcase to support both online and catalog sales.

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Sara Lee - Consumer Goods - Large

Illinois, USA

Sara Lee used Imprima Virtual Data Rooms for a €2. 1 billion divestiture of its Household & Body Care units....The project involved 1,500 deal managers and 3,000 investor due diligence team members across 38 countries. Imprima VDR managed 300 GB of sensitive data and enabled secure, large-scale permissioning. The solution included 24/7 support and online training for over 150 users. Sara Lee chose Imprima for its flexibility, security, and strong project management.

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3P - Consumer Goods - Medium

Inzant sales app helped 3P, an Australian importer and manufacturer, move from paper catalogues to a digital sales process. The app integrated... with their accounting software and made it easy for reps to present over 2,200 products. Sales reps now place orders instantly and save hours each week. The built-in CRM helps reps plan routes and manage clients. 3P's team finds the app user-friendly and it has boosted productivity.

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Driving ROI and results: Understanding the Impact of Sales Enablement in Marketing And Advertising

 

LinkedIn 15X - Marketing And Advertising - Small

USA

Linked Helper helped LinkedIn 15X cut LinkedIn outreach time by over 90%. Manual outreach dropped from 20–40 hours to just... 1–2 hours per week. Clients saw $100,000 to $200,000 in annual revenue from LinkedIn campaigns. One client closed $118,000 in 45 days using automated, multi-step messaging. CRM integration and email discovery improved lead tracking and conversions.

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Write Arm - Marketing And Advertising - Small

London, UK

Sopro helped Write Arm, a content agency, generate over 1,500 leads. The agency scaled its business without hiring a sales... team. Sopro’s multi-channel outreach connected Write Arm with senior marketing and content professionals. The cost per lead was £42, with a 4.3% lead rate. Write Arm gained a steady flow of new business and consistent growth.

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ICF Next - Marketing And Advertising - Large

Winmo helped ICF Next find C-suite contacts and accurate brand information. Before Winmo, ICF Next struggled to get public data... on prospects and track brand changes. The platform gave them robust, intuitive tools for agency new business. ICF Next credits Winmo for supporting their growth and helping them connect with more challenger brands. Their team values the service and information Winmo provides.

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The Latest Sales Enablement Deployments delivering value in Health Wellness And Fitness

 

Fortune 500 healthcare company - Health, Wellness And Fitness - Very Large

Triptych helped a Fortune 500 healthcare company save over 16,000 hours each year on content customization. The company cut more... than $500,000 in annual marketing spend while supporting a growing network of 72,000 sales agents. Triptych's automation platform replaced manual creative processes, letting creative teams focus on other work. Agents now create personalized content in minutes, not days. The partnership continues to drive ROI and support new business divisions.

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Omada Health - Health, Wellness And Fitness - Medium

San Francisco, USA

Omada Health used SalesHood to speed up employee onboarding and training. The company saw a 2.5X increase in productivity after... using the platform. SalesHood helped Omada Health boost cross-sell, up-sell, and new logo wins by 2X. Sales attainment rose by 70%. Omada Health relied on SalesHood for modern learning and coaching to keep teams up to date quickly.

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Perfect Harmony Health - Health, Wellness And Fitness - Small

Corporate Visions helped Perfect Harmony Health simplify their complex neurologic music therapy message. The team created a clear, emotionally engaging... story for clients and donors. They rolled out new acquisition messaging across their website, marketing, and social media. A visually rich sales presentation and whiteboard increased engagement and collaboration. As a result, Perfect Harmony Health reached new clients and donors and became more effective communicators.

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Sales Enablement in Action in Hospital And Health Care

 

Clarkson College - Hospital & Health Care - Small

Omaha, USA

Enhatch’s 3D Planning solution helped Clarkson College create patient-specific orthopedic solutions. The college used Enhatch’s portal to design and plan... complex 3D anatomical models. 3D Systems Healthcare printed these models onsite for surgery preparation. Clarkson College also designed custom orthopedic cutting guides using the platform. The solution improved surgery planning and enabled better communication with regional hospitals.

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Sylis Technologies - Hospital & Health Care - Small

India

Bsharp Converse helped Sylis Technologies gamify its sales cycles for interns promoting outpatient care solutions. The platform enabled systematic field... data collection and gave interns real-time visibility into their KPIs. A cricket-themed sales contest and leaderboard motivated the team to improve performance. Bsharp's reporting tools bridged the gap between field and corporate teams. As a result, interns enhanced their sales skills and met their targets.

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Boston Heart Diagnostics - Hospital & Health Care - Medium

Framingham, USA

Progress Kendo UI, Telerik DevCraft, and Corticon helped Boston Heart Diagnostics build a user-friendly wellness portal. The portal supports patients,... providers, and dietitians with personalized diagnostics and lifestyle programs. Progress tools enabled a 40% faster development process. The solution improved patient engagement and made it easy to access information on any device. Boston Heart now delivers new features quickly and enhances patient outcomes.

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The Sales Enablement Blueprint for Better Selection Decisions in Insurance

Eastern Alliance Insurance - Insurance - Medium

Lancaster, USA

Zoomifier helped Eastern Alliance Insurance move from static PDFs to interactive presentations. This change made client onboarding easier and increased... engagement. The team now customizes content for agents and clients, building stronger relationships. Creating and updating reports is faster, saving time and reducing errors. Zoomifier’s analytics help the company follow up with clients and agents more effectively. Eastern Alliance can now work with larger accounts and grow their business.

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SBI Life Insurance - Insurance - Very Large

Mumbai, India

Vymo helped SBI Life Insurance boost advisor engagement and streamline sales operations. Daily active usage of the Vymo app hit... 77%. Advisor recruitment increased by 40% in just 8 weeks. Advisor activation rose by 32%. 93% of planned activities were scheduled and updated on the same day. SBI Life improved productivity and sales management with Vymo's automation and tracking features.

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The Sales Enablement Blueprint for Better Selection Decisions in Computer Software

 

Revaly - Computer Software - Small

Montreal, Canada

Amplemarket helped Revaly boost meetings by 125% and improve open rates by 38%. The team consolidated from Gong Engage, ZoomInfo,... and Apollo into one platform. Social outreach became automated, and email deliverability improved with multi-mailbox rotation. Daily dials per rep increased by 50%. Reps now trust the data and spend more time selling, not switching tools.

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Dayforce - Computer Software - Large

Ava by Vivun helped Dayforce automate pre-sales workflows and unify deal data. The team integrated Salesforce, Gong, Power BI, and... Snowflake for a single view of opportunities. Ava reduced manual research and documentation, letting advisors focus on strategy. Dayforce scaled solution advisory coverage without adding headcount. Leadership saw faster adoption and improved sales productivity with AI-powered automation.

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The Latest Sales Enablement Deployments delivering value in Government Administration

 

TMR Queensland Government - Government Administration - Large

Brisbane, Australia

TMR Queensland Government used SAP Business Technology Platform and SAP AI Core to optimize road asset management. The ADVICE solution... automated scenario analysis, reducing statewide cycle times from 11 hours to 4 hours. TMR reinvested at least 2% of its annual pavement budget, about $9.5M, into high-priority maintenance. Data quality checks and reporting times improved, cutting setup from up to 7 days to just 1 day. The platform enabled 80% faster results delivery and 10x more precise investment decisions.

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Thames Valley Police and Hampshire & Isle of Wight Constabulary - Government Administration - Large

UK

Salesforce helped Thames Valley Police and Hampshire & Isle of Wight Constabulary launch a self-service portal for victims. Citizens can check... case status and message officers directly. The portal led to a 15% improvement in CSAT score and £1.4M in cost avoidance. Contact center call volumes dropped by 10%. The solution was built and deployed in just 15 weeks.

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Sales Enablement in Action in Food And Beverages

 

Hartwall - Food & Beverages - Large

Helsinki, Finland

Salesframe helped Hartwall unify sales materials for all B2B teams. Before, sales reps used outdated content and improvised presentations. Now,... marketing controls updates and sellers access the latest materials from any device. Every team presents a consistent story to customers in retail, restaurants, and events. Sales visits are more structured and follow-ups are faster. Hartwall improved customer experience and saved time in the field.

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Transgourmet - Food & Beverages - Medium

Germany

Zilliant helped Transgourmet, a foodservice delivery company, use its data to boost revenue. Transgourmet serves 41,000 customers daily in Germany.... The company had lots of data but could not turn it into useful actions. Zilliant’s solution let sales reps give better offers at the right time. This improved customer relationships and drove more sales.

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Recent adoption and success with Sales Enablement software in Professional Training And Coaching

 

PDAGroup - Professional Training & Coaching - Small

Innsbruck, Austria

PDAGroup switched from Hubspot CRM to Membrain to improve their sales process. Membrain made it easy for the team to... find and use sales data. The transition was fast and simple, with strong support from Membrain. Collaboration improved, and salespeople could work on any deal at any time. The sales process became more transparent and efficient. PDAGroup now offers these benefits to their own clients.

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UK Flour Millers - Professional Training & Coaching - Small

London, UK

UK Flour Millers used Synap to move from paper-based exams to secure online assessments. The old system was slow, manual,... and error-prone, with staff handling physical papers and data entry. Synap automated grading, feedback, and exam delivery, cutting admin work and errors. The platform's proctoring tool, Synoptic, ensured secure, fair exams worldwide. Integration with FileMaker automated result uploads. Staff and students found the system easy and accessible, improving the exam experience for remote learners.

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The Sales Enablement Blueprint for Better Selection Decisions in Transportationtruckingrailroad

 

PODS - Transportation/Trucking/Railroad - Large

Clearwater, USA

PFL Direct Mail helped PODS lower order cancellations by 1. 73%. PODS faced high cancellation rates, reaching 30%. The team...sent a personalized printed moving guide to customers' homes. This guide replaced a digital version that was often ignored. The campaign delivered a 12.3X net ROI. PODS now sees direct mail as key for post-purchase education and customer retention.

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daa - Transportation - Large

Dublin, Ireland

daa used 3CLogic’s AI Contact Center with ServiceNow to unify customer service at Dublin and Cork airports. Agents now access... all customer data in one place, speeding up resolution times. The new system cut manual work and improved first-call resolution. Customers get proactive updates and faster help. Centralized dashboards give leaders real-time insights. The airport team can update IVRs instantly, making service more agile.

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Sales Enablement in Action in Non Profit Organization Management

 

YMCA-YWCA Winnipeg - Non Profit Organization Management - Medium

Winnipeg, Canada

ExpensePoint helped YMCA-YWCA Winnipeg improve expense management. The non-profit needed a better way to track and control spending. ExpensePoint provided... a solution that made expense reporting easier. The organization saw smoother processes and better oversight. This helped them manage costs more effectively.

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The Sales Enablement Blueprint for Better Selection Decisions in Real Estate

 

California Coast Escrow - Real Estate - Small

San Diego, USA

Cloze CRM helped California Coast Escrow grow its business by automating relationship management. Spencer Tuckett used Cloze to track emails,... calls, meetings, and tasks, ensuring no client or agent slipped through the cracks. The platform's AI-driven agenda prioritized daily follow-ups and streamlined contact updates. Cloze's Mail Merge enabled personalized email campaigns at scale. This technology allowed Spencer to build deeper, more authentic relationships and drive business growth.

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The Sales Enablement Blueprint for Better Selection Decisions in Entertainment

 

Yun Hong Min - Entertainment - Small

South Korea

Dropbox Replay helped Yun Hong Min manage K-drama post-production across a 13-hour time zone gap. Fast uploads and frame-specific comments... made remote teamwork easier. The team saved 20% of their time using Dropbox for planning, sharing, and feedback. Dropbox Transfer enabled efficient large file sharing. Security features and permission controls gave peace of mind. The intuitive interface let the team adapt quickly without extra training.

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The Sales Enablement Blueprint for Better Selection Decisions in Accounting

 

Jessica Stebbings - Accounting - Small

New Zealand

Aider helped Jessica Stebbings transform her accounting practice. She automated period close tasks and used real-time dashboards to spot client... needs fast. The Aider Performance Report became a new advisory service, making meetings more visual and useful for clients. Automated checklists flagged unreconciled transactions and large expenses, reducing errors. Jessica built advisory fees into her pricing and improved client relationships with practical, easy-to-understand reports.

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Driving ROI and results: Understanding the Impact of Sales Enablement in Utilities

 

Rapac Energy - Utilities - Large

Tel Aviv, Israel

Cyolo helped Rapac Energy secure access to OT and SCADA systems for global teams and customers. The company needed a... single solution for secure remote access, especially during Covid-19, when travel was restricted. Cyolo provided zero trust access, 2FA, auditing, and session recording. Implementation took just one day, the fastest in Rapac's history. Rapac saved hundreds of thousands of dollars and improved security and user satisfaction.

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Driving ROI and results: Understanding the Impact of Sales Enablement in Design

Jacqueline Williams / Universally Designed - Design

Uvaro and Digital Nova Scotia partnered in 2023 to launch the Tech Sales Plus program. Jacqueline Williams, founder of Universally... Designed, joined the program to gain modern sales and career skills. The training helped her align her passion for accessible architecture with new business growth. The program supported 100 participants in Atlantic Canada, helping them advance their careers. Jacqueline's story shows how targeted training and community support can drive real change in the tech and design sectors.

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The Sales Enablement Blueprint for Better Selection Decisions in Restaurants

 

McDonald's - Restaurants - Very Large

Chicago, USA

McDonald's used EchoInk to fix problems with brand consistency and old training methods. The new system gave real-time updates and... interactive training to employees. McDonald's saved $30 million each year in onboarding and labor costs. Training time for each new crew member dropped by 10 hours. The training content was translated into 12 languages for global use. Employees now learn together on the job, not just in a training room.

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Sales Enablement in Action in Internet

 

Instacart - Internet - Large

San Francisco, USA

Instacart grew 4X during the COVID-19 pandemic. The surge in new customers made their processes hard to manage. Instacart used... Tonkean for process orchestration. Tonkean helped them scale and improve efficiency. The system was flexible and fit their unique workflows. Instacart saw transformative results with Tonkean.

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Driving ROI and results: Understanding the Impact of Sales Enablement in Events Services

 

MTP Group - Events Services - Large

Poznań, Poland

FORDATA Virtual Data Room helped MTP Group manage a complex real estate tender. The system enabled secure, 24/7 online access... to documents for investors worldwide. MTP Group used the platform to control document sharing and centralize communication. The process was faster and safer, with full transparency for all parties. The built-in Q&A module improved collaboration and streamlined the tender.

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