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Sales Enablement Software 2021: Definitive Guide

Sales Enablement tools provide sales reps resources so that they can sell more effectively. They act as a store of all the necessary content that the sales teams can use to improve the chances to make a sale. Reps can easily search for relevant content and use this content to engage and educate the customer throughout his buying journey. These tools also track the engagement of buyers on this content and it serves as feedback to the marketing team in terms of which content is doing better with the customers. The overarching purpose of these tools is to bring the marketing and sales team together and align them with the content strategy around the buyer’s needs. Learn how Sales Enablement Software help your business and how to choose the right software.

Last updated: Apr 7, 2021

Sales Enablement Software 2021:  Definitive Guide

What is Sales Enablement?

Sales reps get limited opportunities to understand, engage, and convert the customer to a paid member. The customer will ask questions about why the product is better than the competition or may want to read the experience of existing customers etc. To answer these questions in the best possible way and improve the chances of executing the sale better and communicate the benefits of the product effectively, the sales team needs to be supported in terms of tools and information. This process of supporting the sales team with content, tools, knowledge and information necessary to close the deal throughout the customer journey is called sales enablement. Sales enablement is closely tied to content management systems.

Gartner Definition

“The activities, systems, processes, and information that support and promote knowledge-based sales interactions with clients and prospects.”

What are Sales Enablement Tools?

Sales enablement tools provide sales reps resources so that they can sell more effectively. They act as a store of all the necessary content (blogs, case studies, white papers, videos, etc) that the sales teams can use to improve the chances to make a sale. Reps can easily search for relevant content and use this content to engage and educate the customer throughout his buying journey. These tools also track the engagement of buyers on this content and it serves as feedback to the marketing team in terms of which content is doing better with the customers.

Some tools have content creation capabilities while others can upload content into them. Marketers create a repository of all types of content that can be used for pitches or presentations by the sales reps. Some content is only meant for internal use like research tools, best practices, product information, etc. Many managers use these tools to train and onboard new employees.

The overarching purpose of these tools is to bring the marketing and sales team together and align them with the content strategy around the buyer’s needs.

They store all types of content

  • Presentations / Pitches / Infographics
  • Videos
  • Case studies
  • Reports / White papers
  • Pricing/discount info
  • Competitive comparisons

and aim to democratize the sales process by giving all reps the same content so they can hit quota is a scalable and repeatable way.

Who are the Users of Sales Enablement software?

Sales Reps

Sales Reps use sales enablement tools to find the most relevant content to improve the chances of conversion. They can easily find and share the most relevant information with the customers so that their concerns are addressed. Being able to track the content really helps understand their buyers’ interest so that they can take the conversation forward accordingly.

Sometimes people confuse sales ops and sales enablement, but sales ops are a much broader role which includes sales planning, revenue, and post-sales engagements as well. Sales enablement, on the other hand, includes only improving the efficiency of the sales rep to win more deals.

Marketers

Marketers use enablement tools primarily for two reasons: Content creation and feedback on content created. Usually, marketing teams struggle to get feedback on how well their content is performing on the field. These tools give them detailed feedback even to the level that buyers are engaging which slide the most.

Channel Partners

Channel partners use enable tools for training and content purposes. Having all the content in one place helps them ramp up with the product faster and handle objections/questions better with superior search capabilities.

4 Benefits of Sales Enablement Software

High Quota Achievement

Since sales enablement tools focus on increasing the efficiency of the sales rep, it directly translates to the increase in conversation rates and thereby in high quota achievement.

A study conducted at Aberdeen found that companies with excellent successful Sales Enablement programs have:

  • 32% of higher team sales quota attainment,
  • 24% better individual quota achievement, and

Better Buyer Engagement/Conversations

Enablement strategy involves charting out the buyer journey and figuring out what content (highly relevant, contextual, and high quality) will be needed at what stage of the buyer journey. This keeps buyers engaged across channels throughout the lifecycle of buying.

Consistent Messaging

Enablement tools help provide sales reps with material for having better conversations with the buyers. Since marketing creates the content and sales reps across the organization use the same content, it ensures consistent messaging around the product.

Improved Sales Training and Onboarding

Since all the content can reside in the enablement tools, even internal-facing content like product information, best practices, buyer history, etc sits inside enablement tools. Managers can use these tools to even onboard new reps and train them for new product/customers/

Why is Sales Enablement Important?

Why is Sales Enablement Important?

Sales enablement tools come in very different shapes and sizes. There are so many different ways you can enable the sales rep to close the deal faster and each of them has multiple products in that space. Below we discuss the top few ways of sales enablement :

Content Management

Any Sales content, anytime, anywhere. Marketers can create/upload all their marketing collateral in one central place be it infographics, PDFs, explainer videos, reports, value analysis, etc. The tools deeply index this content and search can get results from the content inside these documents. They have an advanced content management system and this really makes it easy for the sales rep to find content for specific queries. The sales and marketing teams can collaborate on which content is needed by the market with reps giving feedback on existing content with comments and likes. This feedback is further backed by the engagement analytics that the software provides. Another feedback comes from content scoring and content similarity capabilities that the system provides. Over time these systems learn and recommend content that has been most effective depending on the stage of the buyer journey. Highspot and Seismic are leaders in this space.

Incredibly easy to use, solves a massive challenge of the right content, available to the right people at the right time AND enables salespeople to actually use the content and "pitch" more effectively with analytics on how prospects are engaging with the content.

J P M

John Paul M

Director of Sales Enablement

Knowledge Management

These solutions work on the knowledge that is created inside the company. All internal wikis, FAQs, Q&A are included in Knowledge Management. They enable users to create documents and maintain versions. They allow approval workflows for this content to be published. Once the content is published, these tools auto tag them, deeply index them and they become searchable for the content inside the documents as well. Some tools have a voice and a chat interface over this knowledge base which makes looking for content even easier. This content is readily available for the sales rep in places where he needs them like writing an email or chatting with customers etc. Reps can use this content to find answers to their questions/objections raised by the customers and provide feedback to creators in the form of comments. Guru and Bloomfire are the top-recommended tools here (though the main purpose of these tools is internal knowledge management, they can serve as enablement tools as well).

Guided Selling

This is the newest breed of software that leverages AI creatively to enable the sales rep in diverse ways. For example, some tools interview the sales rep post each meeting to figure out what worked, did not work, and profile customers, and next time guides the rep which content works, what action to take for which account, competitive analysis, etc. Some new solutions work by profiling reps based on selling behavior and identifying individual attributes to mentor on. Or Some tools study the profile of your client and give you individual client attributes so that selling to him becomes easier. Some tools give live tips when the customer asks some questions after looking at your internal knowledge databases or Cue repository.

Value Selling

Many buyers need to be convinced about the ROI of the purchase. They need to know what kind of return on their investment can they expect and by when. These tools specialize in helping marketing and sales guys communicate the value proposition of the tool. They include tools such as ROI calculator, TCO tools, benchmarking tools, etc. and visually engaging detailed reports that help guide a value-based discussion with buyers.

Video Selling

In marketing and sales, nothing works like sending a personalized note to improve response rates, especially when it is a video that has been recorded only for the buyer. These tools help in bringing personality and personal connection back to the process of selling.

Referral Management

One of the most critical things that buyers are interested in is listening to customers who are already using the product. Case studies help but they may not be from customers from similar industries. These tools help to manage customer references so that happy customers can be leveraged to get referrals and new business. This is referred to as referral management. They create a central repository of customer contact details, workflows to solicit experiences, tracking to help prevent misuse and analytics to show engagement.

Playbook Creation

These solutions help to create a sales playbook and guide the rep during the sales process to follow the playbook. Dooly, Vplaybook are some examples of this kind of software.

There are many other solutions that specialize in presenting the content using presentation, AR, VR, or all in one enablement solutions.

Top KPIs of Sales Enablement

  • Content ROI
  • Content Engagement
  • Average sales cycle
  • Reps achieving quota
  • Total quota achievement

AI in Sales Enablement

Content Management / Knowledge management

AI is primarily used to understand which content is working for different stages of the user journey and makes content recommendations that would work

Guided Selling

Each solution that does guide selling uses AI very differently.

Bridge Funnel uses AI to study the interactions with the customers, CRM data, deal value to prioritize high-value risky deals and give deal level, contextual recommendations to increase the win percentage. Cein studies your reps’ activities and uses AI to identify skills, behaviors, and opportunities that managers can leverage to guide reps to success. Dooly uses AI to identify customer objections and gives live recommendations to answer those queries. This is a new evolving space so expect a lot more solutions to come here.

AI Assistants

Some tools act as AI assistants to the sales rep and capture the meeting activity data all through the day. They also prompt and nudge the rep to remind him of meetings, follow-ups, and other next steps based on past behavior which helps increase close rates. Tact.ai, get vymo are leaders in this space.

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Buyer’s Guide for Sales Enablement Software - 6 Factors to Consider

Remember that sales enablement is about buyer engagement and how the sales rep can use content to engage the buyer throughout. So when planning to buy a sales enablement solution, keep the buyer at the center and think about capabilities you need in the tool to cater to those needs. Both sales and marketing co-own the sales enablement program, they collaborate on what content needs to be created, marketing owning the content creation and sales own the content distribution and buyer engagement.

How do you want to enable your sales team?

Buyers are recommended to consider peer reviews and expert opinions that are extensively available on Cuspera before making buying decisions. Cuspera’s AI based engine guides you through the requirement process to help you choose the right software.

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This depends on what is the nature of the problem your sales team is facing.

Do your reps struggle with finding the right content for their customers? Content management and knowledge management solutions would best fit the need. The biggest problem is finding and creating relevant content for your customers.

Do they struggle with establishing the value proposition of a product? Value selling solutions come in really handy when the product you are selling is expensive and users want more confidence before making a decision.

Do they help to stick to the sales process? If most of your sales reps follow different processes and lead leakage is a problem, then AI assistants, guided selling, and playbook solutions are designed to address these issues.

Do they need to establish a more personal connection with the buyer? Having a good relationship is what makes sales click and video engagement is on the rise. Video selling software leverages the benefits videos to make a deeper connection with the buyer.

Who should buy a sales enablement solution?

Size of the org/sales team? Usually, the larger sales teams in bigger companies are ideally suited to use enablement solutions where there are too many products/features or complicated products which have a high learning curve and they are being constantly updated and it's tough to be on top of all these changes. Also to leverage the tribal knowledge of sales guys, there has to be a large number of sales reps for the AI to do a good job of recommendations. The complexity of the product where the buyer needs to be educated more make more use of enablement solutions. Also, verticals, where products are complex like technology, manufacturing, life sciences, etc, are the top industries that use enablement solutions.

How do you want to use AI?

Enablement solutions leverage AI heavily, especially guided selling solutions. So if you want AI capabilities in your product, guided selling software or AI assistants do a good job of leveraging AI to give actionable recommendations to the sales rep.

Pointed vs Horizontal

Some solutions offer much more than sales enablements like sales engagement, prospecting, training, and coaching while others focus on solving just the content problem or video selling or value selling problems. So if your need is to buy an enablement solution that is the center of all content-related activities and integrates with a host of software for adjacent needs such as training and coaching, then a platform suits you best.

Integrations

They have integrations with all major software that help enablement of the sales reps

  • Documents - google docs, dropbox, etc so that you can easily import all your existing documents to highspot and have them in one place.
  • Web conferencing - zoom, uber conference, etc when you are talking to a customer online, you will need to show some content to answer some of his questions. Direct integration helps you access the content right there.
  • Similarly for email and social media - when you are engaging with customers on email, social media or a sales engagement solution direct integration helps you get access to all the content right where you need it. You don't have to leave the platform to find content.

Finally, learning solutions -Mindtickle, Brainshark, Lessonly, etc as they have courses and material that help reps train and ramp up on existing product knowledge faster.

  • CRM integrations for the AI-based guided selling, assistant solutions that need to crunch a lot of customer data to give tactical recommendations.

Mobile Ready

Being mobile-ready is a key part of sales enablement solutions as sales reps need to send mails / interact on social media etc on the go and demo presentations and videos to buyers when meeting them. All this means that mobile readiness is highly desirable.

Top challenges in adopting Sales Enablement software

Adoption

The tool should fit into their daily process and workflows else it becomes really hard to get good adoption by sales reps as they are usually resistant to new technology. To truly leverage the benefit of the enablement solution, it has to be adopted equally well by the marketing team so that they create content that actually helps close deals.

Superior Search

This is key to successful adoption. Users don't care about file structure or content management systems and don’t want to browse through them to get their content. They want superior search like google or amazon that looks through the content and returns relevant documents.

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173 Sales Enablement Software

Veloxy

Sales Enablement Software for Salesforce CRM

4.83

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Veloxy

4.83
★★★★★
★★★★★
Sales Enablement Software for Salesforce CRM

Veloxy is an AI-powered Sales Enablement and Predictive Forecasting Software for Salesforce CRM that help Sales Reps engage in the Salesforce CRM with integrated software for sales management. It helps businesses using Salesforce CRM track potential leads, schedule and send emails to customers in bulk and share product information with prospective clients in real-time. It also helps to increase sales and revenue, acquire customers, and improve ROI.

Highlights
Top Business Usecases : Communication management,Tracking & monitoring communications,Engagement management
Top Features : Alerts: popups & Notifications,Templates,Personalization
Veloxy Icon

Vendor: Veloxy

Founded: 2014

Company Size: 11-50

HQ Location: 1240 Dale Avenue, Suite#5 Mountain View, CA, 94040

Financials: Private

Veloxy Mobile

Sales Enablement Software that focus on productive sales tasks and Salesforce updates

4.78

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Veloxy Mobile Icon

Veloxy Mobile

4.78
★★★★★
★★★★★
Sales Enablement Software that focus on productive sales tasks and Salesforce updates

Veloxy Mobile is a Smartphone's AI-powered Sales Assistant Software. It focuses on the most productive sales tasks and takes the grunt-work out of Salesforce updates with AI Sales Assistant Software. It drives the pipeline, saves 60 minutes a day on Salesforce updates and maximizes sales engagement.

Highlights
Top Business Usecases : Engagement management,Communication management,Engaging and following up
Top Features : Alerts: popups & Notifications,Templates,Personalization
Veloxy Mobile Icon

Vendor: Veloxy

Founded: 2014

Company Size: 11-50

HQ Location: 1240 Dale Avenue, Suite#5 Mountain View, CA, 94040

Financials: Private

Highspot

Advanced Sales Enablement Tools and Software

4.74

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Highspot

4.74
★★★★★
★★★★★
Advanced Sales Enablement Tools and Software

Highspot is a sales enablement platform that connects sales teams to the most relevant content for each situation and provides a flexible way to present content to customers. It helps to improve the performance of their revenue teams, elevate customer conversations that drive strategic growth and more.

Highlights
Top Business Usecases : Engagement management,Content management,Engaging and following up
Top Features : Personalization,Alerts: popups & Notifications,Templates
Highspot Icon

Vendor: Highspot

Founded: 2012

Company Size: 101-250

HQ Location: 2401 Fourth Avenue, Suite 600 Seattle WA 98121 US

Financials: Series D

Dealhub

A complete end-to-end Deal Acceleration Platform managing every sales engagement touchpoint.

4.73

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Dealhub

4.73
★★★★★
★★★★★
A complete end-to-end Deal Acceleration Platform managing every sales engagement touchpoint.

Dealhub is a sales proposals and contract management platform for sales teams to close deals faster and increase revenue.

Highlights
Top Business Usecases : Sales document management,Proposal & quote management,Contract management
Top Features : Personalization,Templates,Interactive content
Dealhub Icon

Vendor: Dealhub

Company Size: 11-50

HQ Location: 153 2nd street, suite 102, Los Altos, California 94022, US

Financials: NA

Covideo

Video Sales Enablement Solution for sales professionals

4.73

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Covideo

4.73
★★★★★
★★★★★
Video Sales Enablement Solution for sales professionals

Covideo helps sales professionals to record and send video through email, SMS, web or social media

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Communication management
Top Features : Recording,Personalization,Landing page
Covideo Icon

Vendor: Covideo

Company Size: 11-50

HQ Location: 6235 Guilford Avenue, Indianapolis, Indiana 46220, US

Loom

Sales Enablement Video Platform

4.72

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Loom

4.72
★★★★★
★★★★★
Sales Enablement Video Platform

Loom is a video making solution designed to help businesses facilitate workplace communication through video or screen recording capabilities. It is built for team alignment, engineering, design and sales.

Highlights
Top Business Usecases : Collaboration,Engagement management,Engaging and following up
Top Features : Recording,Personalization,Capture screen
Loom Icon

Vendor: Loom, Inc

Company Size: 11-50

HQ Location: 720 Market St, 6th Floor, San Francisco, California 94102, US

Paperflite

Marketing Collateral Management and Sales Enablement

4.70

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Paperflite

4.70
★★★★★
★★★★★
Marketing Collateral Management and Sales Enablement

Paperflite is a Content Marketing Platform for B2B Marketers. Paperflite’s Customizable content and personalization feature, and facility to track, share and manage content with awareness of ROI enables field sales reps, Inside Sales teams and Marketing teams to use Paperflite’s Content Marketing for their different requirements and sync up with content.

Highlights
Top Business Usecases : Content management,Engagement management,Engaging and following up
Top Features : Personalization,Alerts: popups & Notifications,Microsites
Paperflite Icon

Vendor: Paperflite

Company Size: 11-50

HQ Location: 341 Raven Circle, Wyoming, Delaware 19934, US

Financials: Seed

MindTickle

Sales Training Software to accelerate ramp time and improve performance using data-driven readiness

4.69

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MindTickle

4.69
★★★★★
★★★★★
Sales Training Software to accelerate ramp time and improve performance using data-driven readiness

MindTickle is a sales coaching and training software that helps in sales-readiness.

Highlights
Top Business Usecases : Training & onboarding,Sales coaching,Courses & assessment
Top Features : Microlearning,Skill certification,Gamification
MindTickle Icon

Vendor: MindTickle

Founded: 2011

Company Size: 101-250

HQ Location: 115 Sansome St. Suite 700 San Francisco, CA 94104

Financials: Series C

CloudApp

Video Sales Enablement Software

4.69

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CloudApp

4.69
★★★★★
★★★★★
Video Sales Enablement Software

Cloudapp is an enterprise file sharing service used by Customer Support, Product Development, Design, Sales and Marketing teams to collaborate faster.

Highlights
Top Business Usecases : Collaboration,Content management,Content sharing
Top Features : Recording,Capture screen,Personalization
CloudApp Icon

Vendor: CloudApp

Company Size: 11-50

HQ Location: 548 Market St, San Francisco, California US

Financials: Seed

Dooly sales enablement

Sales Enablement Tool

4.68

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Dooly sales enablement Icon

Dooly sales enablement

4.68
★★★★★
★★★★★
Sales Enablement Tool

dooly is a sales enablement platform for sales, customer success and marketing teams to close deals and grow more businesses

Highlights
Top Business Usecases : Helpdesk management,Playbook creation,Sales call management
Top Features : Templates,Recording,Personalization
Dooly sales enablement Icon

Vendor: Dooly

Founded: 2016

Company Size: 1-10

HQ Location: 560 Beatty St, Vancouver, British Columbia V6B, CA

Financials: Seed

Collective[i] Intelligence

Collective Intelligence | network of sales activity data combined with Artificial Intelligence and predictive technology

4.68

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Collective[i] Intelligence

4.68
★★★★★
★★★★★
Collective Intelligence | network of sales activity data combined with Artificial Intelligence and predictive technology

Collective[i] Intelligence hosts one of the largest networks of sales data that is combined with AI and Predictive Analytics to create intelligence to improve B2B selling. It provides a set performance optimization applications, which use a combination of advanced analytics and decision support tools to dramatically improve the performance of sales, marketing, customer service and customer support teams.

Highlights
Top Business Usecases : Forecasting,Collaboration,Account management
Top Features : Alerts: popups & Notifications,Personalization
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Vendor: Collective[i]

Company Size: 51-200

HQ Location: 130 Madison Ave, New York, New York 10016, US

Financials: NA

Docsend

DocSend - Share business-critical documents with confidence

4.67

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Docsend

4.67
★★★★★
★★★★★
DocSend - Share business-critical documents with confidence

DocSend is a secure document sharing platform which enables sharing, tracking and managing important documents in a secure environment. It enables Sales Enablement, Investor Relations, Board Management, and FundRaising activities and can be used by Sales Leaders, startup founders, investment bankers, and consultants.

Highlights
Top Business Usecases : Sales document management,Content management,Engagement management
Top Features : Personalization,Alerts: popups & Notifications,Templates
Docsend Icon

Vendor: Docsend

Founded: 2013

Company Size: 11-50

HQ Location: 351 California Street, Suite 1200, San Francisco, CA 94104

Financials: Private

Pramata

Pramata - Capture all possible revenue from every active contract

4.64

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Pramata

4.64
★★★★★
★★★★★
Pramata - Capture all possible revenue from every active contract
Highlights
Top Business Usecases : Sales document management,Contract management,Products & pricelist management
Top Features : Recording,Capture information
Pramata Icon

Vendor: Pramata

Company Size: 251-500

HQ Location: Brisbane, CA

Financials: Series A

Rallyware

Performance Enablement Platform (PEP) drives the success of each and every individual at scale

4.64

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Rallyware

4.64
★★★★★
★★★★★
Performance Enablement Platform (PEP) drives the success of each and every individual at scale

Rallyware is a performance [workforce] engagement platform, which is used by various companies and individuals providing them with right learning and business activity tools to achieve their key business goals.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Training & onboarding
Top Features : Personalization,Dashboard,Gamification
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Vendor: Rallyware

Company Size: 51-100

HQ Location: 650 Castro St, Mountain View, CA 94041, US

Financials: Private

Sales Layer

Product Information Management in the cloud for product information

4.63

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Sales Layer

4.63
★★★★★
★★★★★
Product Information Management in the cloud for product information

Sales Layer is a Product Information Management Software in the cloud that guarantees product information automation and synchronization across all channels. It helps to increase sales and revenue.

Highlights
Top Business Usecases : Products & pricelist management,Helpdesk management,Content management
Top Features : Widgets,Personalization,Dashboard
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Vendor: Sales Layer

Company Size: 11-50

HQ Location: Valencia, Valencia

Membrain CRM

Sales Enablement CRM for B2B Sales

4.62

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Membrain CRM

4.62
★★★★★
★★★★★
Sales Enablement CRM for B2B Sales

Membrain is a Sales Enablement CRM built for B2B sales teams enabling execution on Sales strategy and build processes for deal winning behaviours.

Highlights
Top Business Usecases : Coaching,Engagement management,Account management
Top Features : Dashboard,Templates,Recording
Membrain CRM Icon

Vendor: Membrain

Founded: 2012

Company Size: 11-50

HQ Location: Industriv. 17, 171 48 Solna, Sweden.

Financials: Seed

Qualified

Qualified.com - Conversational Marketing platform helps you meet with VIPs in real time using live chat, chatbots, voice calls, and screen sharing

4.62

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Qualified

4.62
★★★★★
★★★★★
Qualified.com - Conversational Marketing platform helps you meet with VIPs in real time using live chat, chatbots, voice calls, and screen sharing

Qualified is a Conversational Marketing platform that helps to meet with VIPs in real-time using live chat, chatbots, voice calls, and screen sharing. It allows buyers and sales reps to connect through real-time website conversations.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Account management
Top Features : Alerts: popups & Notifications,Personalization,Bot
Qualified Icon

Vendor: Qualified.com

Company Size: 11-50

HQ Location: 650 Delancey Street, Suite 422, San Francisco, CA 94107, US

Financials: Seed

Drift Email

Email Marketing Software - drift.com

4.61

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Drift Email

4.61
★★★★★
★★★★★
Email Marketing Software - drift.com
Highlights
Top Business Usecases : Generation of new leads,Communication management,Sending & publishing communications
Top Features : Auto responder,Recording,Personalization
Drift Email Icon

Vendor: Drift

Founded: 2014

Company Size: 251-500

HQ Location: 222 Berkley Street, 6th Floor, Boston, Massachusetts 02116, US

Financials: Series C

SoPro

Sales Enablement engage with prospects and customers

4.60

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SoPro

4.60
★★★★★
★★★★★
Sales Enablement engage with prospects and customers

SoPro is a Sales Enablement Software that helps businesses to identify and engage with qualified prospects socially and on a one-to-one basis, using personalized, conversational email introductions to the business. SoPro team researches and qualifies each new prospect following the brief, then source and verify the correct contact details before queuing each prospect for one-to-one engagement. It helps to improve efficiency, acquire customers and improve internal communications.

Highlights
Top Business Usecases : Customer feedback management,Engaging and following up,Engagement management
Top Features : Personalization
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Vendor: SoPro

Company Size: 51-200

HQ Location: Brighton, United Kingdom

Showcase Workshop

Sales Presentation App for Sales Enablement

4.60

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Showcase Workshop

4.60
★★★★★
★★★★★
Sales Presentation App for Sales Enablement

Showcase Workshop is a content sharing, presentation and sales enablement platform for screen-to-screen selling. It helps the marketing department to prepare sales and marketing collateral and then publish that collateral to tablets.

Highlights
Top Business Usecases : Content management,Communication management,Engagement management
Top Features : Templates,Personalization,Calculator
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Vendor: Showcase Workshop

Company Size: 1-10

HQ Location: 510 Red Hill Avenue, San Anselmo, CA 94960, US

Financials: Private

OneMob

Quickly create pages of content to engage prospects, customers, partners and employees

4.60

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OneMob

4.60
★★★★★
★★★★★
Quickly create pages of content to engage prospects, customers, partners and employees

OneMob is a content enablement platform for sales teams to increase productivity, enhance customer engagement and increase revenue.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Communication management
Top Features : Personalization,Recording,Landing page
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Vendor: OneMob

Company Size: 1-10

Financials: Private

Mediafly

Sales Enablement Software & Content Management Platform

4.59

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Mediafly

4.59
★★★★★
★★★★★
Sales Enablement Software & Content Management Platform

Mediafly is an AI-powered sales enablement platform that gives marketers and sales reps an easy solution to access the right content, at the right time. It enables sales, marketing and management a host of tools to help companies present more effectively, market more efficiently and measure impact, before, during and after every sales meeting.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Content management
Top Features : Personalization,Interactive content,Calculator
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Vendor: Mediafly

Company Size: 501-1000

HQ Location: 150 N. Michigan Avenue, Suite 2000, Chicago, IL 60601, US

Financials: Series A

The ROI Shop

Sales Enablement Application

4.59

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The ROI Shop

4.59
★★★★★
★★★★★
Sales Enablement Application

The ROI Shop is a value selling application for sales teams to provide enhanced customer engagement, increase sales and revenue.

Highlights
Top Business Usecases : Collaboration,Proposal & quote management,Sales document management
Top Features : Calculator,Personalization
The ROI Shop Icon

Vendor: The ROI Shop

Company Size: 11-50

Financials: Private

Olono

Real time engagement software that guides selling for B2B Sales

4.58

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Olono

4.58
★★★★★
★★★★★
Real time engagement software that guides selling for B2B Sales

Olono is a SaaS based sales team activity management platform, providing real time guided selling for B2B organizations through revenue intelligence and activity capture, helping them to drive predictable growth.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Coaching
Top Features : Recording,Capture activity,Dashboard
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Vendor: InsightSquared

Founded: 2010

Company Size: 101-250

HQ Location: 1 Center Plz, 3rd floor / Boston, MA 02108

Financials: Series D

amplemarket

Amplemarket - Helps to sell more and smarter

4.58

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amplemarket

4.58
★★★★★
★★★★★
Amplemarket - Helps to sell more and smarter

Amplemarket is a Sales Intelligence software that can be used in industries such as SaaS, Hospitality, Healthcare, Consulting and eCommerce for enabling Lead generation.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Engaging with scheduling & cadence
Top Features : Personalization,Auto responder,Alerts: popups & Notifications
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Vendor: Amplemarket

Founded: 2016

Company Size: NA

HQ Location: 1160 Mission St, San Francisco, California, 94103

Financials: Private

Vymo

Vymo for Salesforce | Higher Sales Productivity | CRM | Online

4.58

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Vymo

4.58
★★★★★
★★★★★
Vymo for Salesforce | Higher Sales Productivity | CRM | Online

Vymo is an intelligent personal assistant for sales, focusing on high-ROI activities and reduce the time spent on reporting data. It helps to increase sales and revenue, improve stakeholder relations, and scale best practices.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Training & onboarding
Top Features : Personalization,Capture information,Intelligent assistant
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Vendor: Vymo

Company Size: 51-100

HQ Location: 6th Main Road Koramangala 1st Block, 4th Floor, Bangalore, Karnataka 560034, IN

Financials: Series B

Docsify Email Tracking

Sales Engagement platform that automates email tracking

4.58

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Docsify Email Tracking

4.58
★★★★★
★★★★★
Sales Engagement platform that automates email tracking

Docsify Email Tracking is an email tracking software for all email users to help track emails and to understand the best time to communicate with the users.

Highlights
Top Business Usecases : Communication management,Tracking & monitoring communications,Sending & publishing communications
Top Features : Templates,Alerts: popups & Notifications,Dashboard
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Vendor: Docsify

Founded: 2016

Company Size: 1-10

Financials: Private

Guru knowledge network

Guru - Knowledge management software for the future of work

4.57

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Guru knowledge network

4.57
★★★★★
★★★★★
Guru - Knowledge management software for the future of work

Get Guru is a real-time knowledge management solution for sales, marketing, support team, and could be deployed across the entire organization to have collective intelligence on the top areas to prioritize and focus work upon

Highlights
Top Business Usecases : Knowledge management,Sharing knowledge,Training & onboarding
Top Features : Personalization,Alerts: popups & Notifications,Bot
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Vendor: Guru

Company Size: 11-50

HQ Location: 5001 Baum Blvd., Suite 760, Pittsburgh, PA 15213, US

Financials: M&A

Ipresent Sales Enablement

Sales Enablement tool to enable greater alignment between marketing and sales

4.57

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Ipresent Sales Enablement

4.57
★★★★★
★★★★★
Sales Enablement tool to enable greater alignment between marketing and sales

Ipresent Sales Enablement is a sales proposals and contract management platform for sales, marketing teams to increase customer engagement, close deals faster and increase revenue.

Highlights
Top Business Usecases : Content management,Engagement management,Engaging and following up
Top Features : Dashboard
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Vendor: Ipresent

Founded: 2012

Company Size: 11-50

HQ Location: Delta House, 7 Oriel Court Omega Park Alton, Hampshire GU34 2YT United Kingdom

Financials: Private

ClosePlan

combines your Sales Strategy, Sales Process and Sales Methodology natively in Salesforce

4.57

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ClosePlan

4.57
★★★★★
★★★★★
combines your Sales Strategy, Sales Process and Sales Methodology natively in Salesforce

ClosePlan is a purpose-built enterprise sales application for sales teams to help them close deals more efficiently.

Highlights
Top Business Usecases : Playbook creation,Forecasting,Lead qualification
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Vendor: ClosePlan

Company Size: 2-10

Financials: Private

zoovu

zoovu - AI Digital Assistants for Conversational Marketing

4.56

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zoovu

4.56
★★★★★
★★★★★
zoovu - AI Digital Assistants for Conversational Marketing

Zoovu is a Conversational Search Platform that helps brands and retailers narrow down search to guide consumers to the perfect product. It helps customers find the right products with no code AI-powered digital assistants and increase sales through digital buying assistance.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Digital marketing
Top Features : Personalization,Intelligent assistant
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Vendor: zoovu

Company Size: 101-250

HQ Location: 79 Madison Ave, New York, New York 10016, US

Financials: Series B

Value Management Office

Value Management Office - Helps B2B suppliers optimize customer relationships throughout the entire sales cycle

4.56

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Value Management Office

4.56
★★★★★
★★★★★
Value Management Office - Helps B2B suppliers optimize customer relationships throughout the entire sales cycle
Highlights
Top Business Usecases : Scheduling post to social media,Social media management,Engagement management
Top Features : Recording,Dashboard
Value Management Office Icon

Vendor: Ecosystems

Company Size: 11-50

HQ Location: 1320 Old Chain Bridge Road, Suite 330, McLean, VA 22101, US

Exceed.ai

Exceed.ai - Accelerating Sales & Marketing with AI and Automation

4.56

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Exceed.ai

4.56
★★★★★
★★★★★
Exceed.ai - Accelerating Sales & Marketing with AI and Automation

Exceed.ai is an AI-powered Sales Enablement Software that automatically communicates with leads and enables sales and marketing teams to scale their lead engagement and qualification efforts. Exceed.ai follows up with every lead and qualifies them quickly and easily through two-way, automated conversations with prospects using natural language over chat and email.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Sales call management
Top Features : Templates,Personalization,Alerts: popups & Notifications
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Vendor: Exceed Ai

Founded: 2009

Company Size: 11-50

HQ Location: Sunnyvale, CA 94087

Financials: Seed

Enablix

Sales Enablement Platform for Marketers

4.55

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Enablix

4.55
★★★★★
★★★★★
Sales Enablement Platform for Marketers

Enablix is a content enablement platform for marketing, sales teams to drive sales and increase revenue.

Highlights
Top Business Usecases : Content management,Helpdesk management,Content sharing
Top Features : Widgets,Recording,Alerts: popups & Notifications
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Vendor: Enablix

Company Size: 1-10

HQ Location: 23452 Somerset Crossing Place, Ashburn, VA 20148, US

Financials: NA

VoiceVibes

AI-powered practice and coaching platform

4.54

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VoiceVibes

4.54
★★★★★
★★★★★
AI-powered practice and coaching platform

VoiceVibes is an AI-enabled speech coaching software that offers automated feedback for Sales Enablement, Training, and Leader Development. It helps to acquire customers and increase sales and revenue.

Highlights
Top Business Usecases : Coaching,Helpdesk management,Engagement management
Top Features : Recording,Personalization
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Vendor: VoiceVibes

Company Size: 1-10

HQ Location: 1213 Liberty Rd. Suite J-229, Eldersburg, MD 21784

BAM! Mobile Sales Tool

Sales Enablement Tool

4.54

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BAM! Mobile Sales Tool

4.54
★★★★★
★★★★★
Sales Enablement Tool

BAM! is a sales and marketing content management platform and a DAM platform that is purpose built for OEM and their dealers. This helps to improve marketing efficiency and sales productivity. It helps organize information in central location and manage workflow, facilitate timely access to important information. The platform also facilitates sharing of documents, PDFs and videos with the end users / customers.

Highlights
Top Business Usecases : Sending & publishing communications,Communication management,Content management
Top Features : Calculator
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Vendor: BAM!

Company Size: NA

HQ Location: 329 NE Couch St Portland, OR 97232

Financials: NA

Saleswhale

Saleswhale - Conversational Email Marketing, helps to qualify leads at scale

4.52

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Saleswhale

4.52
★★★★★
★★★★★
Saleswhale - Conversational Email Marketing, helps to qualify leads at scale

Saleswhale's AI sales assistant engages and qualifies marketing-generated leads at scale, through two-way intelligent email conversations, before handing over qualified leads to sales reps. The AI-based platform allows to customize your sales assistant and help to engage all your marketing-generated leads. This platform helps to convert MQLs and underserved pipeline, into qualified sales opportunities.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Lead engagement
Top Features : Bot,Personalization
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Vendor: Saleswhale

Founded: 2015

Company Size: 11-50

HQ Location: 10 Hoe Chiang Rd #04-01, Keppel Towers Singapore, 089315

Financials: Series A

Conversica

Conversica - Engage Prospects and Customers in Authentic Conversations over Email or SMS

4.52

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Conversica

4.52
★★★★★
★★★★★
Conversica - Engage Prospects and Customers in Authentic Conversations over Email or SMS

Conversica AI Assistants can be used to engage customers and prospects in conversations over email or SMS.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Lead engagement
Top Features : Personalization,Intelligent assistant,Dashboard
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Vendor: Conversica

Founded: 2007

Company Size: 251-500

HQ Location: 950 Tower Lane, 12th Floor Foster City, California 94404

Financials: Series C

ClientPoint

ClientPoint - The sales sharpener. Close More Deals, Faster

4.51

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ClientPoint

4.51
★★★★★
★★★★★
ClientPoint - The sales sharpener. Close More Deals, Faster

ClientPoint is a cloud-based proposal presentation and tracking software for sales, management and marketing. ClientPoint allows your business to produce a high volume of personalized sales proposals quickly and efficiently. The solution helps to generate proposals, send them to clients and optimize the proposal management lifecycle.

Highlights
Top Business Usecases : Sales document management,Proposal & quote management,Engagement management
Top Features : Templates,Personalization,Alerts: popups & Notifications
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Vendor: Clientpoint

Company Size: 11-50

HQ Location: 6800 Embarcadero Lane Carlsbad, CA 92011

Financials: Seed

Folloze Platform

Folloze Platform - The Personalized B2B Marketing Platform, Hyper-personalization at scale

4.50

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Folloze Platform

4.50
★★★★★
★★★★★
Folloze Platform - The Personalized B2B Marketing Platform, Hyper-personalization at scale

Folloze Platform is a personalized marketing platform, empowering B2B marketing teams to deliver relevant and contextual experiences across every stage of the customer lifecycle. Folloze platform backed by a data-driven machine learning and intelligence engine, supports account-based marketing (ABM) strategies by delivering one-to-one experiences that fuel top-line revenue while optimizing lifetime value and future growth. It helps sales teams sell, and enables users to easily share content, track engagement and get real-time notifications.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Account management
Top Features : Personalization,Alerts: popups & Notifications
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Vendor: Folloze

Company Size: 11-50

HQ Location: 1820 Gateway Dr, San Mateo, California 94404, US

Financials: Series A

WorkRamp Training Software

Training Software that helps companies increase revenue and improve customer satisfaction

4.49

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WorkRamp Training Software

4.49
★★★★★
★★★★★
Training Software that helps companies increase revenue and improve customer satisfaction

Workramp is an Enterprise Learning management system for customers and employees. It can be used in Enterprises by Sales and Customer support teams for training of customers and employees.

Highlights
Top Business Usecases : Training & onboarding,Sales rep engagement,Collaboration
Top Features : Personalization,Templates,Dashboard
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Vendor: Workramp

Founded: 2015

Company Size: 11-50

HQ Location: San Francisco, California 94107, US

Financials: Series A

Drift

Drift - Chat Software & Conversational Marketing Platform

4.48

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Drift

4.48
★★★★★
★★★★★
Drift - Chat Software & Conversational Marketing Platform

Drift is a conversational marketing platform. Its AI enabled bot engine provides marketing automation for your website by providing expert sales rep like answering experience for buyers.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Playbook creation
Top Features : Bot,Personalization,Alerts: popups & Notifications
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Vendor: Drift

Founded: 2014

Company Size: 251-500

HQ Location: 222 Berkley Street, 6th Floor, Boston, Massachusetts 02116, US

Financials: Series C

Saleshood

Sales Enablement Platform with just-in-time training, onboarding, coaching and content correlated to quickly boost sales performance

4.47

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Saleshood

4.47
★★★★★
★★★★★
Sales Enablement Platform with just-in-time training, onboarding, coaching and content correlated to quickly boost sales performance

Saleshood is a Sales Enablement platform used by Sales and Marketing teams to boost up sales performance by increasing Sales productivity.

Highlights
Top Business Usecases : Coaching,Courses & assessment,Create learning path
Top Features : Dashboard,Recording,Ticketing
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Vendor: Saleshood

Founded: 2013

Company Size: 11-50

HQ Location: 595 Pacific Avenue, Suite 120 San Francisco, CA 94133

Financials: Seed

Hubspot Sales Hub

Fully featured Sales CRM and Sales Engagement Software

4.47

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Hubspot Sales Hub

4.47
★★★★★
★★★★★
Fully featured Sales CRM and Sales Engagement Software

HubSpot sales hub is a sales service platform for sales teams which helps them to get all sales activities organized in one place. Using Hubspot sales teams can get lead notifications, automate tracking of all sales interactions.

Highlights
Top Business Usecases : Communication management,Engagement management,Engaging and following up
Top Features : Templates,Personalization,Alerts: popups & Notifications
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Vendor: HubSpot

Founded: 2006

Company Size: 1001-5000

HQ Location: 25 First Street, 2nd Floor Cambridge, MA 02141 United States

Financials: IPO

Raven360

Corporate Training Platform & LMS that turns training into revenue

4.44

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Raven360

4.44
★★★★★
★★★★★
Corporate Training Platform & LMS that turns training into revenue

Raven360 is a corporate learning management platform focused on training customers, vendor partners and employees. This helps to onboard sales faster and increase revenue.

Highlights
Top Business Usecases : Sales rep engagement,Training & onboarding,Sales coaching
Top Features : Personalization
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Vendor: Raven360

Company Size: 51-200

HQ Location: 550 Cochituate Road East Wing, 3rd Floor Framingham, MA 01701

Financials: NA

Frontline Selling

Sales prospecting tools to help B2B organizations effectively engage their buyers and create more quality sales engagement opportunities

4.40

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Frontline Selling

4.40
★★★★★
★★★★★
Sales prospecting tools to help B2B organizations effectively engage their buyers and create more quality sales engagement opportunities

Frontline Selling provides sales prospecting software to help B2B organizations to effectively engage their buyers and create quality sales opportunities. It is designed for the sales team to create high-quality conversations and engage in effective activity that drives outcome.

Highlights
Top Business Usecases : Content management,Engaging and following up,Engagement management
Top Features : Personalization
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Vendor: Frontline Selling

Founded: 2001

Company Size: 101-250

HQ Location: 6505 Shiloh Road, 3rd Floor Alpharetta, GA 30005

Financials: Private

Salesloft

Sales Engagement platform for creating better buying experiences and closing more revenue.

4.39

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Salesloft

4.39
★★★★★
★★★★★
Sales Engagement platform for creating better buying experiences and closing more revenue.

Salesloft is a sales engagement platform that helps sales teams and account executives to connect with customers to drive revenue growth.

Highlights
Top Business Usecases : Engagement management,Engaging with scheduling & cadence,Communication management
Top Features : Personalization,Templates,Recording
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Vendor: Salesloft

Founded: 2011

Company Size: 251-500

HQ Location: 1180 West Peachtree Street NW Suite 600 Atlanta, GA 30309

Financials: Series D

Instabot

A Conversion Chatbot for Your Website

4.39

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Instabot

4.39
★★★★★
★★★★★
A Conversion Chatbot for Your Website

Instabot a Marketing Attribution platform is a conversion chatbot that understands the users, and then curates information, answers questions, captures contacts, and books meetings instantly. It helps to increase sales and revenue and improve ROI.

Highlights
Top Business Usecases : Engagement management,Generation of new leads,Engaging and following up
Top Features : Bot,Personalization,Alerts: popups & Notifications
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Vendor: Instabot

Company Size: 11-50

HQ Location: 1140 Broadway, 501, New York, New York 10001, US

Financials: Private