In this section, you will find
What is Sales Enablement?
What are Sales Enablement Tools?
4 Benefits of Sales Enablement Software
Why is Sales Enablement Important?
AI in Sales Enablement
How to Choose the Right Sales Enablement Software
Sales Enablement tools provide sales reps resources so that they can sell more effectively. They act as a store of all the necessary content that the sales teams can use to improve the chances to make a sale. Reps can easily search for relevant content and use this content to engage and educate the customer throughout his buying journey. These tools also track the engagement of buyers on this content and it serves as feedback to the marketing team in terms of which content is doing better with the customers. The overarching purpose of these tools is to bring the marketing and sales team together and align them with the content strategy around the buyer’s needs.
Learn how Sales Enablement Software help your business and how to choose the right software.
What is the right solution for you depends on your business context and needs. Let us help you firm up your needs and find you the right-fit solutions. Get your personalized assessment report now!
Updated By Cuspera
Last updated: Jan 31, 2024
Sales Enablement Software & Content Management Platform
Mediafly is an AI-powered sales enablement platform that gives marketers and sales reps a comprehensive solution that helps to engage with their buyers effectively at every stage of the buyer's journey. It covers the entire range of sales enablement from content management to value selling and customer engagement to revenue intelligence. Mediafly provides conversation intelligence, sales coaching & training in one platform so you can onboard and ramp sellers faster. Overall it helps to improve win rates, faster deal cycles and greater preparedness of sales reps.
Mediafly's flagship solution Revenue 360 connects sales enablement, value selling, customer engagement and revenue intelligence to create a personalized and interactive buyer experience. It enables sales reps in real-time with contextual training and guided selling. It helps to improve pipeline visibility and forecast accuracy with ML-powered dashboards. Overall helps to achieve revenue goals. It also provides high-quality leads and accelerates sales cycles quantifying the business value and even helps to convert buyer-seller interactions into actionable insights.
Some of the key capabilities include the ability to measure content ROI by tracking what content is resonating with the audience and what is not working with centralized content management. It provides a 360º view of the customer journey improving sales efficiency and effectiveness. Communicating and quantifying the value pre and post-sale, delighting buyers with interactive presentations, proactively spot risk, improving forecast accuracy, inspecting pipelines, reporting on any metric, and driving predictable revenue growth with AI-powered revenue intelligence.
We've already seen great success and know we will for years to come because of the scalability of the Mediafly solution and the fact that what we're doing can now be done in every single cycle.Latane Conant
CMO
6sense
Vendor: Mediafly
Company Size: 501-1000
HQ Location: 150 N. Michigan Avenue, Suite 2000, Chicago, IL 60601, US
Financials: PRIVATE
Pramata - Capture all possible revenue from every active contract
Pramata makes contract management effortless by handling all the steps that consume time, including data entry, AI-tagging, and quality checks. Complete, organized visibility into signed contracts, assisting in the confident management of opportunities, tracking obligations, and mitigating risk through the use of simple contract AI technology, an AI-assisted team, and all-in-one search, reporting, storage, and powerful analytics.
Its features include Automating the contract lifecycle with easy-to-set up workflows and request forms with a powerful contract repository to centralize the contracts, search for key terms, and enable secure access directly from CRM. Revolutionizing contract management through human-assisted AI, powerful integrations, and so on.
Pramata serves as a lynchpin, central to informing and optimizing our global operations.Bill VanCuren
SVP and CIO
NCR
Vendor: Pramata
Company Size: 251-500
HQ Location: Brisbane, CA
Financials: SERIES A
Conversica - Engage Prospects and Customers in Authentic Conversations over Email or SMS
Conversica AI Assistants can be used to engage customers and prospects in conversations over email or SMS.
This platform is used by companies to drive customer conversations at scale. AI Assistants engage customer/propsect by initiating contact, intelligently interpret replies and respond with tailored response. Conversia platform has vast conversational library that AI uses to have natural conversation with customers All corner cases/exceptions are handled by Conversica team.
The system uses machine learning and training of responses to improve accuracy and quality of AI. Conversica integrates with all major CRM
A must-get App for your organization, Conversica is a great tool for customer engagement. It was a very simple, straightforward implementation process which works well with our CRM... I never thought I would consider an AI a part of my staff, but she absolutely is the best.David Ramsaroop
Director of Business Development
Full Sail University
Vendor: Conversica
Founded: 2007
Company Size: 251-500
HQ Location: 950 Tower Lane, 12th Floor Foster City, California 94404
Financials: SERIES E
Advanced Sales Enablement Tools and Software
Highspot is a sales enablement platform that connects sales teams to the most relevant content for each situation and provides a flexible way to present content to customers. It helps to improve the performance of their revenue teams, elevate customer conversations that drive strategic growth and more.
Highspot empowers organizations to manage content, guide, train, and coach reps, and engage customers on the #1-rated platform in the sales enablement category. It helps companies increase the impact of their customer-facing teams and offers flexible content management combined with semantic search, intelligent recommendations and customer relationship management integration, enabling businesses to engage more effectively with customers, driving increased revenue and customer satisfaction.
Key features include maximizes marketing investment, infuses guidance in every conversation with dynamic playbooks and AI-driven recommendations everywhere your sellers work, onboarding and training makes easier for reps to gain new knowledge or brush up when (and where) they need it, drive repeatable success using individual ratings and reviews or by leveraging expert methodologies and more.
Reps who understand the value of using Highspot and have immersed themselves in the tool are performing better and closing deals more quickly because they're getting the guidance and training they need for each unique selling scenario, exactly when they need it.Shawn Pillow
Director of Sales Enablement
Granicus
Vendor: Highspot
Founded: 2012
Company Size: 101-250
HQ Location: 2401 Fourth Avenue, Suite 600 Seattle WA 98121 US
Financials: SERIES B
Sales Training Software to accelerate ramp time and improve performance using data-driven readiness
MindTickle is a sales coaching and training software that helps in sales-readiness.
MindTickle accelerates onboarding with microlearning, social and gamified training, equips managers to do data-driven coaching, enables channel partners to enable their teams for sales-readiness. MindTickle's AI-enabled platform provides automated workflows to tailor learning paths for its users based on their profile and performance. It supports user management to manage user-specific profiles that help in personalizing content and training and coaching based on their needs.
MindTickle platform and the associated applications support coaching course content creation, learning program tracking, and management. It provides various templates, checklists, and assessments to help in training and coaching. MindTickle is enterprise-ready with features such as data security and industry-standard certifications.
Quickly transitioning to a virtual event wouldn't have been possible without MindTickle! Assigning learning content at scale and driving interaction was key to the success of our event!Carolyn Montgomery
Director of Sales
Nextep
Vendor: MindTickle
Founded: 2011
Company Size: 101-250
HQ Location: 115 Sansome St. Suite 700 San Francisco, CA 94104
Financials: SERIES E
Sales Enablement engage with prospects and customers
SoPro is a Sales Enablement Software that helps businesses to identify and engage with qualified prospects socially and on a one-to-one basis, using personalized, conversational email introductions to the business. SoPro team researches and qualifies each new prospect following the brief, then source and verify the correct contact details before queuing each prospect for one-to-one engagement. It helps to improve efficiency, acquire customers and improve internal communications.
Some of its features include real-time campaign performance, onboarding overview, campaign targeting, source, review and, approve prospects, review the Social Media groups, influencers and business pages followed by every prospect, Account-Based Marketing, Complete visibility of campaign exclusions, and, many more.
and and so on.
We have found our partnership with Sopro seamless. The relationship we hold with them is very open and transparent and we are able to work both collaboratively and effectively in our marketing effort. The sopro Hub gives us incredible visibility on our email responses to the data and all the inform...ation we need is housed in one place and making it simple to navigate through.
Alex Simpson
Marketing Executive
Omni RMS
Vendor: SoPro
Company Size: 51-200
HQ Location: Brighton, United Kingdom
Financials: PRIVATE
Marketing Collateral Management and Sales Enablement
Paperflite is a Content Marketing Platform for B2B Marketers. Paperflite’s Customizable content and personalization feature, and facility to track, share and manage content with awareness of ROI enables field sales reps, Inside Sales teams and Marketing teams to use Paperflite’s Content Marketing for their different requirements and sync up with content.
Paperflite provides tools for tracking of content all through its entire journey, providing insights into what works best. It also provides access to content on multiple channels.
Paperflite features include Content Intelligence that can alert when a client interacts with the content provided. Content Curation enables content created by different teams to get collated in a central repository. Content Sharing enables sharing of content in any format including from blogs or videos, and whatever the file size.
Our sales team were blind, once sending a piece of content. We now have granular information about every single piece of content being sent. How the lead is engaging with it, and what pages are of most interest. This allows our team to tailor their follow up and leads to better sales outcomes. Our ...sales team couldn't be happier!
Andrew Humphries
Marketing Manager
Bison
Vendor: Paperflite
Company Size: 51-100
HQ Location: 341 Raven Circle, Wyoming, Delaware 19934, US
Financials: SEED
Ad networks and e-commerce sites representing billions of dollars in economic and job creation.
Collective[i]® is on a mission to help people and companies prosper. Developed by a team of world-renowned entrepreneurs, engineers, scientists, and business leaders. Collective[i] built the first foundation model to study the buying and selling behaviors that drive the B2B economy. Collective[i]’s AI is trained on a massive set of proprietary data which surfaces dynamic insights and human connections that can radically increase sales productivity as well as optimize revenue growth.
Collective[i] has over 20 patents issued on its technology and is known for its flagship applications that include intelligence.com™, Intelligent WriteBack™, and C[i] for Sales™ along with its award-winning series on innovation entitled Collective[i] Forecast™.
Vendor: Collective[i]
Company Size: 51-100
HQ Location: 450 Park Ave South 3rd Floor New York, NY 10016
Financials: PRIVATE
Performance Enablement Platform (PEP) drives the success of each and every individual at scale
Rallyware is a performance [workforce] engagement platform, which is used by various companies and individuals providing them with right learning and business activity tools to achieve their key business goals.
It is a software platform which can help towards direct selling, corporate training, franchise management, sales enablement, human resources and corporate citizenship (CSR initiatives)
Rallyware for direct selling helps to increase distributor retention, sales productivity and recruitment providing a social game experience digitally for better engagement incorporating analytics and in line with engagement objectives and KPIs. For Corporate Training, new-hires can learn business activities delivered just-in-time; using data-driven approach by delivering right activities to right person at right time to streamline workflows and increase operational efficiency. For Francise management, maximize franchisee participation in company wide initiatives through franchisee engagement programs, peer recognition and rewards and streamlined franchise network communication. For Sales enablement, empower sales representatives, speeding up onboarding process and improviding productivity faster.
Rallyware is fun. You don't even have to call it training. I would tell any direct sales company, the easier and more intuitive you can make it, the more successful you'll be.Tami VanHoy
Director of Field Development
pawTree
Vendor: Rallyware
Company Size: 51-100
HQ Location: 650 Castro St, Mountain View, CA 94041, US
Financials: PRIVATE
Sales Enablement Software for Salesforce CRM
Veloxy is an AI-powered Sales Enablement and Predictive Forecasting Software for Salesforce CRM that help Sales Reps engage in the Salesforce CRM with integrated software for sales management. It helps businesses using Salesforce CRM track potential leads, schedule and send emails to customers in bulk and share product information with prospective clients in real-time. It also helps to increase sales and revenue, acquire customers, and improve ROI.
It helps sales reps engage in the Salesforce CRM with integrated software for sales management. It helps them get more out of it than they put in while giving Sales Management better forecasts and the analytics to see which actions truly drive the pipeline. Veloxy Mobile and Veloxy Engage Salesforce CRM integrated software supports automatically logging actions like calls, emails sent, opens, and replies, and helps to add and maintain information on the go, as a natural step in the sales workflow.
Its features include powerful email analytics and notifications, Can-Spam compliant email prospecting, contact, and convert lead to opportunity management, streamlined user interface and experience and more.
Veloxy is an amazing product! Veloxy has been an amazing tool for me as a sales professional for many reasons. The integration with Salesforce is seamless and allows me to be more organized. Also, the email tracking and analytics are very important to me.Maurice G
Senior Business Account Executive
Vendor: Veloxy
Founded: 2014
Company Size: 11-50
HQ Location: 1240 Dale Avenue, Suite#5 Mountain View, CA, 94040
Financials: PRIVATE
Sales reps get limited opportunities to understand, engage, and convert the customer to a paid member. The customer will ask questions about why the product is better than the competition or may want to read the experience of existing customers etc. To answer these questions in the best possible way and improve the chances of executing the sale better and communicate the benefits of the product effectively, the sales team needs to be supported in terms of tools and information. This process of supporting the sales team with content, tools, knowledge and information necessary to close the deal throughout the customer journey is called sales enablement. Sales enablement is closely tied to content management systems.
“The activities, systems, processes, and information that support and promote knowledge-based sales interactions with clients and prospects.”
Sales enablement tools provide sales reps resources so that they can sell more effectively. They act as a store of all the necessary content (blogs, case studies, white papers, videos, etc) that the sales teams can use to improve the chances to make a sale. Reps can easily search for relevant content and use this content to engage and educate the customer throughout his buying journey. These tools also track the engagement of buyers on this content and it serves as feedback to the marketing team in terms of which content is doing better with the customers.
Some tools have content creation capabilities while others can upload content into them. Marketers create a repository of all types of content that can be used for pitches or presentations by the sales reps. Some content is only meant for internal use like research tools, best practices, product information, etc. Many managers use these tools to train and onboard new employees.
The overarching purpose of these tools is to bring the marketing and sales team together and align them with the content strategy around the buyer’s needs.
They store all types of content
and aim to democratize the sales process by giving all reps the same content so they can hit quota is a scalable and repeatable way.
Sales Reps use sales enablement tools to find the most relevant content to improve the chances of conversion. They can easily find and share the most relevant information with the customers so that their concerns are addressed. Being able to track the content really helps understand their buyers’ interest so that they can take the conversation forward accordingly.
Sometimes people confuse sales ops and sales enablement, but sales ops are a much broader role which includes sales planning, revenue, and post-sales engagements as well. Sales enablement, on the other hand, includes only improving the efficiency of the sales rep to win more deals.
Marketers use enablement tools primarily for two reasons: Content creation and feedback on content created. Usually, marketing teams struggle to get feedback on how well their content is performing on the field. These tools give them detailed feedback even to the level that buyers are engaging which slide the most.
Channel partners use enable tools for training and content purposes. Having all the content in one place helps them ramp up with the product faster and handle objections/questions better with superior search capabilities.
Since sales enablement tools focus on increasing the efficiency of the sales rep, it directly translates to the increase in conversation rates and thereby in high quota achievement.
A study conducted at Aberdeen found that companies with excellent successful Sales Enablement programs have:
Enablement strategy involves charting out the buyer journey and figuring out what content (highly relevant, contextual, and high quality) will be needed at what stage of the buyer journey. This keeps buyers engaged across channels throughout the lifecycle of buying.
Enablement tools help provide sales reps with material for having better conversations with the buyers. Since marketing creates the content and sales reps across the organization use the same content, it ensures consistent messaging around the product.
Since all the content can reside in the enablement tools, even internal-facing content like product information, best practices, buyer history, etc sits inside enablement tools. Managers can use these tools to even onboard new reps and train them for new product/customers/
Sales enablement tools come in very different shapes and sizes. There are so many different ways you can enable the sales rep to close the deal faster and each of them has multiple products in that space. Below we discuss the top few ways of sales enablement :
Any Sales content, anytime, anywhere. Marketers can create/upload all their marketing collateral in one central place be it infographics, PDFs, explainer videos, reports, value analysis, etc. The tools deeply index this content and search can get results from the content inside these documents. They have an advanced content management system and this really makes it easy for the sales rep to find content for specific queries. The sales and marketing teams can collaborate on which content is needed by the market with reps giving feedback on existing content with comments and likes. This feedback is further backed by the engagement analytics that the software provides. Another feedback comes from content scoring and content similarity capabilities that the system provides. Over time these systems learn and recommend content that has been most effective depending on the stage of the buyer journey. Highspot and Seismic are leaders in this space.
Incredibly easy to use, solves a massive challenge of the right content, available to the right people at the right time AND enables salespeople to actually use the content and "pitch" more effectively with analytics on how prospects are engaging with the content.
These solutions work on the knowledge that is created inside the company. All internal wikis, FAQs, Q&A are included in Knowledge Management. They enable users to create documents and maintain versions. They allow approval workflows for this content to be published. Once the content is published, these tools auto tag them, deeply index them and they become searchable for the content inside the documents as well. Some tools have a voice and a chat interface over this knowledge base which makes looking for content even easier. This content is readily available for the sales rep in places where he needs them like writing an email or chatting with customers etc. Reps can use this content to find answers to their questions/objections raised by the customers and provide feedback to creators in the form of comments. Guru and Bloomfire are the top-recommended tools here (though the main purpose of these tools is internal knowledge management, they can serve as enablement tools as well).
This is the newest breed of software that leverages AI creatively to enable the sales rep in diverse ways. For example, some tools interview the sales rep post each meeting to figure out what worked, did not work, and profile customers, and next time guides the rep which content works, what action to take for which account, competitive analysis, etc. Some new solutions work by profiling reps based on selling behavior and identifying individual attributes to mentor on. Or Some tools study the profile of your client and give you individual client attributes so that selling to him becomes easier. Some tools give live tips when the customer asks some questions after looking at your internal knowledge databases or Cue repository.
Many buyers need to be convinced about the ROI of the purchase. They need to know what kind of return on their investment they can expect and by when. These tools specialize in helping marketing and sales guys communicate the value proposition of the tool. They include tools such as ROI calculator, TCO tools, benchmarking tools, etc. and visually engaging detailed reports that help guide a value-based discussion with buyers.
In marketing and sales, nothing works like sending a personalized note to improve response rates, especially when it is a video that has been recorded only for the buyer. These tools help in bringing personality and personal connection back to the process of selling.
One of the most critical things that buyers are interested in is listening to customers who are already using the product. Case studies help but they may not be from customers from similar industries. These tools help to manage customer references so that happy customers can be leveraged to get referrals and new business. This is referred to as referral management. They create a central repository of customer contact details, workflows to solicit experiences, tracking to help prevent misuse and analytics to show engagement.
These solutions help to create a sales playbook and guide the rep during the sales process to follow the playbook. Dooly, Vplaybook are some examples of this kind of software.
There are many other solutions that specialize in presenting the content using presentation, AR, VR, or all in one enablement solutions.
AI is primarily used to understand which content is working for different stages of the user journey and makes content recommendations that would work
Each solution that does guide selling uses AI very differently.
Bridge Funnel uses AI to study the interactions with the customers, CRM data, deal value to prioritize high-value risky deals and give deal level, contextual recommendations to increase the win percentage. Cein studies your reps’ activities and uses AI to identify skills, behaviors, and opportunities that managers can leverage to guide reps to success. Dooly uses AI to identify customer objections and gives live recommendations to answer those queries. This is a new evolving space so expect a lot more solutions to come here.
Some tools act as AI assistants to the sales rep and capture the meeting activity data all through the day. They also prompt and nudge the rep to remind him of meetings, follow-ups, and other next steps based on past behavior which helps increase close rates. Tact.ai, get vymo are leaders in this space.
Remember that sales enablement is about buyer engagement and how the sales rep can use content to engage the buyer throughout. So when planning to buy a sales enablement solution, keep the buyer at the center and think about capabilities you need in the tool to cater to those needs. Both sales and marketing co-own the sales enablement program, they collaborate on what content needs to be created, marketing owning the content creation and sales own the content distribution and buyer engagement.
This depends on what is the nature of the problem your sales team is facing.
Do your reps struggle with finding the right content for their customers? Content management and knowledge management solutions would best fit the need. The biggest problem is finding and creating relevant content for your customers.
Do they struggle with establishing the value proposition of a product? Value selling solutions come in really handy when the product you are selling is expensive and users want more confidence before making a decision.
Do they help to stick to the sales process? If most of your sales reps follow different processes and lead leakage is a problem, then AI assistants, guided selling, and playbook solutions are designed to address these issues.
Do they need to establish a more personal connection with the buyer? Having a good relationship is what makes sales click and video engagement is on the rise. Video selling software leverages the benefits of videos to make a deeper connection with the buyer.
Size of the org/sales team? Usually, the larger sales teams in bigger companies are ideally suited to use enablement solutions where there are too many products/features or complicated products which have a high learning curve and they are being constantly updated and it's tough to be on top of all these changes. Also to leverage the tribal knowledge of sales guys, there has to be a large number of sales reps for the AI to do a good job of recommendations. The complexity of the product where the buyer needs to be educated more makes more use of enablement solutions. Also, verticals, where products are complex like technology, manufacturing, life sciences, etc, are the top industries that use enablement solutions.
Enablement solutions leverage AI heavily, especially guided selling solutions. So if you want AI capabilities in your product, guided selling software or AI assistants do a good job of leveraging AI to give actionable recommendations to the sales rep.
Some solutions offer much more than sales enablements like sales engagement, prospecting, training, and coaching while others focus on solving just the content problem or video selling or value selling problems. So if your need is to buy an enablement solution that is the center of all content-related activities and integrates with a host of software for adjacent needs such as training and coaching, then a platform suits you best.
They have integrations with all major software that help enablement of the sales reps
Finally, learning solutions - Mindtickle, Brainshark, Lessonly, etc as they have courses and material that help reps train and ramp up on existing product knowledge faster.
Being mobile-ready is a key part of sales enablement solutions as sales reps need to send mails / interact on social media etc on the go and demo presentations and videos to buyers when meeting them. All this means that mobile readiness is highly desirable.
The tool should fit into their daily process and workflows else it becomes really hard to get good adoption by sales reps as they are usually resistant to new technology. To truly leverage the benefit of the enablement solution, it has to be adopted equally well by the marketing team so that they create content that actually helps close deals.
This is key to successful adoption. Users don't care about file structure or content management systems and don’t want to browse through them to get their content. They want superior search like google or amazon that looks through the content and returns relevant documents.
Get AI-generated right fit software based on peer experience in just a minute.
Sales Enablement Software for Salesforce CRM
Veloxy is an AI-powered Sales Enablement and Predictive Forecasting Software for Salesforce CRM that help Sales Reps engage in the Salesforce CRM with integrated software for sales management. It helps businesses using Salesforce CRM track potential leads, schedule and send emails to customers in bulk and share product information with prospective clients in real-time. It also helps to increase sales and revenue, acquire customers, and improve ROI.
Vendor: Veloxy
Founded: 2014
Company Size: 11-50
HQ Location: 1240 Dale Avenue, Suite#5 Mountain View, CA, 94040
Financials: PRIVATE
Sales Enablement Software that focus on productive sales tasks and Salesforce updates
Veloxy Mobile is a Smartphone's AI-powered Sales Assistant Software. It focuses on the most productive sales tasks and takes the grunt-work out of Salesforce updates with AI Sales Assistant Software. It drives the pipeline, saves 60 minutes a day on Salesforce updates and maximizes sales engagement.
Vendor: Veloxy
Founded: 2014
Company Size: 11-50
HQ Location: 1240 Dale Avenue, Suite#5 Mountain View, CA, 94040
Financials: PRIVATE
Video Sales Enablement Solution for sales professionals
Covideo helps sales professionals to record and send video through email, SMS, web or social media
Vendor: Covideo
Company Size: 11-50
HQ Location: 6235 Guilford Avenue, Indianapolis, Indiana 46220, US
Financials: PRIVATE
Advanced Sales Enablement Tools and Software
Highspot is a sales enablement platform that connects sales teams to the most relevant content for each situation and provides a flexible way to present content to customers. It helps to improve the performance of their revenue teams, elevate customer conversations that drive strategic growth and more.
Vendor: Highspot
Founded: 2012
Company Size: 101-250
HQ Location: 2401 Fourth Avenue, Suite 600 Seattle WA 98121 US
Financials: SERIES B
Dooly Sales Enablement Tool for a winning sales process
Dooly is a sales enablement platform that helps with information and insights needed to close business sales. It helps the revenue teams win more deals, improving CRM hygiene, running a winning sales process, and eliminating low-value work. It also updates Salesforce, takes notes, manages all deals and automatically adds new contacts to an account helping teams run a winning sales process.
Vendor: Dooly
Founded: 2016
Company Size: 1-10
HQ Location: 560 Beatty St, Vancouver, British Columbia V6B, CA
Financials: SEED
All-In-One Screenshots, Videos, Screen Recording & GIF
Zight, formerly CloudApp, creates software to assist individuals all over the world to interact more effectively asynchronously by using a unified application to produce, annotate, and share screenshots, videos, screen recordings, GIFs, and other media.
Vendor: Zight
Company Size: 11-50
HQ Location: 548 Market St, San Francisco, California US
Financials: SERIES A
Sales Enablement Software & Content Management Platform
Mediafly is an AI-powered sales enablement platform that gives marketers and sales reps a comprehensive solution that helps to engage with their buyers effectively at every stage of the buyer's journey. It covers the entire range of sales enablement from content management to value selling and customer engagement to revenue intelligence. Mediafly provides conversation intelligence, sales coaching & training in one platform so you can onboard and ramp sellers faster. Overall it helps to improve win rates, faster deal cycles and greater preparedness of sales reps.
Vendor: Mediafly
Company Size: 501-1000
HQ Location: 150 N. Michigan Avenue, Suite 2000, Chicago, IL 60601, US
Financials: PRIVATE
DocSend - Share business-critical documents with confidence
DocSend is a secure document sharing platform which enables sharing, tracking and managing important documents in a secure environment. It enables Sales Enablement, Investor Relations, Board Management, and FundRaising activities and can be used by Sales Leaders, startup founders, investment bankers, and consultants.
Vendor: Docsend
Founded: 2013
Company Size: 11-50
HQ Location: 351 California Street, Suite 1200, San Francisco, CA 94104
Financials: M&A
Sales Enablement CRM for B2B Sales
Membrain is a Sales Enablement CRM built for B2B sales teams enabling execution on Sales strategy and build processes for deal winning behaviours.
Vendor: Membrain
Founded: 2012
Company Size: 11-50
HQ Location: Industriv. 17, 171 48 Solna, Sweden.
Financials: PRIVATE
Sales Enablement engage with prospects and customers
SoPro is a Sales Enablement Software that helps businesses to identify and engage with qualified prospects socially and on a one-to-one basis, using personalized, conversational email introductions to the business. SoPro team researches and qualifies each new prospect following the brief, then source and verify the correct contact details before queuing each prospect for one-to-one engagement. It helps to improve efficiency, acquire customers and improve internal communications.
Vendor: SoPro
Company Size: 51-200
HQ Location: Brighton, United Kingdom
Financials: PRIVATE
Sales Presentation App for Sales Enablement
Showcase Workshop is a content sharing, presentation and sales enablement platform for screen-to-screen selling. It helps the marketing department to prepare sales and marketing collateral and then publish that collateral to tablets.
Vendor: Showcase Workshop
Company Size: 1-10
HQ Location: 510 Red Hill Avenue, San Anselmo, CA 94960, US
Financials: PRIVATE
Sales Enablement Application
The ROI Shop is a value selling application for sales teams to provide enhanced customer engagement, increase sales and revenue.
Vendor: The ROI Shop
Company Size: 11-50
Financials: PRIVATE
Conversational sales and marketing platform to meet with VIPs in real time
Qualified is a Conversational Marketing platform that helps to meet with VIPs in real-time using live chat, chatbots, voice calls, and screen sharing. It allows buyers and sales reps to connect through real-time website conversations.
Vendor: Qualified.com
Company Size: 11-50
HQ Location: 650 Delancey Street, Suite 422, San Francisco, CA 94107, US
Financials: SERIES C
Sales Enablement Video Platform
Loom is a video making solution designed to help businesses facilitate workplace communication through video or screen recording capabilities. It is built for team alignment, engineering, design and sales.
Vendor: Loom, Inc
Company Size: 11-50
HQ Location: 720 Market St, 6th Floor, San Francisco, California 94102, US
Financials: SERIES C
A complete end-to-end Deal Acceleration Platform managing every sales engagement touchpoint.
Dealhub is a sales proposals and contract management platform for sales teams to close deals faster and increase revenue.
Vendor: Dealhub
Company Size: 11-50
HQ Location: 815-A Brazos Street, Suite 705, Austin, Texas, 78701
Financials: PRIVATE
Marketing Collateral Management and Sales Enablement
Paperflite is a Content Marketing Platform for B2B Marketers. Paperflite’s Customizable content and personalization feature, and facility to track, share and manage content with awareness of ROI enables field sales reps, Inside Sales teams and Marketing teams to use Paperflite’s Content Marketing for their different requirements and sync up with content.
Vendor: Paperflite
Company Size: 51-100
HQ Location: 341 Raven Circle, Wyoming, Delaware 19934, US
Financials: SEED
Ad networks and e-commerce sites representing billions of dollars in economic and job creation.
Collective[i]® is on a mission to help people and companies prosper. Developed by a team of world-renowned entrepreneurs, engineers, scientists, and business leaders. Collective[i] built the first foundation model to study the buying and selling behaviors that drive the B2B economy. Collective[i]’s AI is trained on a massive set of proprietary data which surfaces dynamic insights and human connections that can radically increase sales productivity as well as optimize revenue growth.
Vendor: Collective[i]
Company Size: 51-100
HQ Location: 450 Park Ave South 3rd Floor New York, NY 10016
Financials: PRIVATE
Sales Training Software to accelerate ramp time and improve performance using data-driven readiness
MindTickle is a sales coaching and training software that helps in sales-readiness.
Vendor: MindTickle
Founded: 2011
Company Size: 101-250
HQ Location: 115 Sansome St. Suite 700 San Francisco, CA 94104
Financials: SERIES E
Pramata - Capture all possible revenue from every active contract
Pramata makes contract management effortless by handling all the steps that consume time, including data entry, AI-tagging, and quality checks. Complete, organized visibility into signed contracts, assisting in the confident management of opportunities, tracking obligations, and mitigating risk through the use of simple contract AI technology, an AI-assisted team, and all-in-one search, reporting, storage, and powerful analytics.
Vendor: Pramata
Company Size: 251-500
HQ Location: Brisbane, CA
Financials: SERIES A
Performance Enablement Platform (PEP) drives the success of each and every individual at scale
Rallyware is a performance [workforce] engagement platform, which is used by various companies and individuals providing them with right learning and business activity tools to achieve their key business goals.
Vendor: Rallyware
Company Size: 51-100
HQ Location: 650 Castro St, Mountain View, CA 94041, US
Financials: PRIVATE
Quickly create pages of content to engage prospects, customers, partners and employees
OneMob is a content enablement platform for sales teams to increase productivity, enhance customer engagement and increase revenue.
Vendor: OneMob
Company Size: 1-10
Financials: PRIVATE
Sales Engagement platform that automates email tracking
Docsify Email Tracking is an email tracking software for all email users to help track emails and to understand the best time to communicate with the users.
Vendor: Docsify
Founded: 2016
Company Size: 1-10
Financials: PRIVATE
Guru - Knowledge management software for the future of work
Get Guru is a real-time knowledge management solution for sales, marketing, support team, and could be deployed across the entire organization to have collective intelligence on the top areas to prioritize and focus work upon
Vendor: Guru
Company Size: 11-50
HQ Location: 121 S Broad St, Floor 11, Philadelphia, PA
Financials: SERIES C
Conversica - Engage Prospects and Customers in Authentic Conversations over Email or SMS
Conversica AI Assistants can be used to engage customers and prospects in conversations over email or SMS.
Vendor: Conversica
Founded: 2007
Company Size: 251-500
HQ Location: 950 Tower Lane, 12th Floor Foster City, California 94404
Financials: SERIES E