cuspera logo CUSPERA

Sales Enablement Software 2024: Complete Guide

Sales Enablement tools provide sales reps resources so that they can sell more effectively. They act as a store of all the necessary content that the sales teams can use to improve the chances to make a sale. Reps can easily search for relevant content and use this content to engage and educate the customer throughout his buying journey. These tools also track the engagement of buyers on this content and it serves as feedback to the marketing team in terms of which content is doing better with the customers. The overarching purpose of these tools is to bring the marketing and sales team together and align them with the content strategy around the buyer’s needs.

Learn how Sales Enablement Software help your business and how to choose the right software.

What is the right solution for you depends on your business context and needs. Let us help you firm up your needs and find you the right-fit solutions. Get your personalized assessment report now!

Updated By Cuspera

Last updated: Jan 31, 2024

Popular Sales Enablement Software

ClearSlide Platform

The Sales Engagement Platform that Closes Deals

4.17

Read Reviews
ClearSlide Platform Icon

ClearSlide Platform

20.87
★★★★★
★★★★★
The Sales Engagement Platform that Closes Deals

ClearSlide is a Sales Enablement and Engagement platform designed for the operations, services, sales and marketing team to help enhance sales process and customer journey. The tool provides content, communication, and insights, all in one tool to help deliver quantifiable impact and maximize content ROI.

The tool offers features like cloud content management, integrated communications, real-time engagement analytics, coaching and best practices, and guided selling. The engagement dashboard help centralize interactions across multiple communications channels including email, online presentations, and in-person meeting.

The platform offers rules-based recommendations to ensure right content is published at the right CRM stage. It increases the overall productivity and data quality by providing product integration capability and APIs to connect with Salesforce and Microsoft Dynamics CRM.

Testimonials

Justin Petkus

Director of Sales

ClearSlide Platform Icon
Highlights
Top Processes : Engagement management,Collaboration,Engaging and following up
Top Features : Personalization,Templates,Recording

Vendor: ClearSlide

Founded: 2009

Company Size: 101-250

HQ Location: 150 Spear Street, Suite 1500, San Francisco, CA 94105

Financials: M&A

Highspot

Advanced Sales Enablement Tools and Software

4.74

Read Reviews
Highspot Icon

Highspot

23.69
★★★★★
★★★★★
Advanced Sales Enablement Tools and Software

Highspot is a sales enablement platform that connects sales teams to the most relevant content for each situation and provides a flexible way to present content to customers. It helps to improve the performance of their revenue teams, elevate customer conversations that drive strategic growth and more.

Highspot empowers organizations to manage content, guide, train, and coach reps, and engage customers on the #1-rated platform in the sales enablement category. It helps companies increase the impact of their customer-facing teams and offers flexible content management combined with semantic search, intelligent recommendations and customer relationship management integration, enabling businesses to engage more effectively with customers, driving increased revenue and customer satisfaction.

Key features include maximizes marketing investment, infuses guidance in every conversation with dynamic playbooks and AI-driven recommendations everywhere your sellers work, onboarding and training makes easier for reps to gain new knowledge or brush up when (and where) they need it, drive repeatable success using individual ratings and reviews or by leveraging expert methodologies and more.

Testimonials

Shawn Pillow

Director of Sales Enablement

Granicus

Highspot Icon
Highlights
Top Processes : Engagement management,Content management,Engaging and following up
Top Features : Personalization,Alerts: popups & Notifications,Templates

Vendor: Highspot

Founded: 2012

Company Size: 101-250

HQ Location: 2401 Fourth Avenue, Suite 600 Seattle WA 98121 US

Financials: SERIES B

Zight

All-In-One Screenshots, Videos, Screen Recording & GIF

4.69

Read Reviews
Zight Icon

Zight

23.45
★★★★★
★★★★★
All-In-One Screenshots, Videos, Screen Recording & GIF

Zight, formerly CloudApp, creates software to assist individuals all over the world to interact more effectively asynchronously by using a unified application to produce, annotate, and share screenshots, videos, screen recordings, GIFs, and other media.

Zight supports happier and more productive organizations through improved communication, saving time and reducing misunderstandings.

Testimonials

Ryan O

VP of Growth and Marketing

LeadIQ

Zight Icon
Highlights
Top Processes : Collaboration,Content management,Content sharing
Top Features : Recording,Capture screen,Personalization

Vendor: Zight

Company Size: 11-50

HQ Location: 548 Market St, San Francisco, California US

Financials: SERIES A

GetAccept

Sales Enablement Platform Fully Enhances B2B Sales Experience

4.53

Read Reviews
GetAccept Icon

GetAccept

22.65
★★★★★
★★★★★
Sales Enablement Platform Fully Enhances B2B Sales Experience

GetAccept is a sales enablement and electronic signature solution platform for sales, sales operation, customer success and legal teams to close the deals faster and increase revenue.

It helps teams to see automatic reminders after the conversation with the customers, it provides trackable documents to close the deal faster and electronic signature to sign the contract using live video, chat.

It comes with data-driven analytics, sales automation, and personalized engagement features. It provides API to connect with any tools and electronic signature for closing deals faster.

Testimonials

Daniel Robertson

Reporting & MI Analyst

Diners Club

GetAccept Icon
Highlights
Top Processes : Sales document management,Contract management,Digital signature
Top Features : Personalization,Templates,Alerts: popups & Notifications

Vendor: Getaccept

Founded: 2015

Company Size: 101-250

HQ Location: 73 Sumner St, San Francisco, CA 94103, USA

Financials: SERIES A

Seismic

Sales Enablement Software for right sales content and optimize sales process

4.53

Read Reviews
Seismic Icon

Seismic

22.63
★★★★★
★★★★★
Sales Enablement Software for right sales content and optimize sales process

Seismic is a sales & marketing enablement software that provides reps with the right content that compel buyer action. It is best suited for sales team to provide a personalized experience with the right data for every customer interaction.

It offers features like content management, targeted communication, training tools, data findability, content personalization & collaboration, engagement tracking, data analytics and reporting.

It offers a centralized location to manage all sales resources, information and content thereby increasing productivity and effectiveness. It provides strategic focus, cross-functional visibility and operational efficiency to orchestrate great customer experience. It supports with precise materials automatically to increase buyer engagement with appropriate information.

Testimonials

Megan Friedrich

Director of Sales Readiness

deluxe

Seismic Icon
Highlights
Top Processes : Content management,Buyer engagement,Engagement management
Top Features : Templates,Dashboard,Alerts: popups & Notifications

Vendor: Seismic

Founded: 2010

Company Size: 1001-5000

HQ Location: 12770 El Camino Real Suite 300 San Diego, CA 92130

Financials: SERIES G

Docsend

DocSend - Share business-critical documents with confidence

4.68

Read Reviews
Docsend Icon

Docsend

23.39
★★★★★
★★★★★
DocSend - Share business-critical documents with confidence

DocSend is a secure document sharing platform which enables sharing, tracking and managing important documents in a secure environment. It enables Sales Enablement, Investor Relations, Board Management, and FundRaising activities and can be used by Sales Leaders, startup founders, investment bankers, and consultants.

DocSend features include secure sharing of documents by sharing through DocSend links, which eliminates sending bulky documents as attachments. It supports all file formats and provides password and email verification for controlling access to sensitive documents. Editing of documents is possible even after sharing with the corrections getting updated automatically in all shared links.

DocSend features include analytics on the documents each time it is viewed, providing pagewise analytics, popular pages and new stakeholder info. DocSend’s feature DocSend Spaces enables sharing of multiple documents within one link enabling a single point of reference. DocSend’s eSignature feature enables converting the document into a legally binding one, with provision for audit trail and signed copies sent to stakeholders.

Testimonials

Sahil Mansuri

CEO and Co-founder

Bravado

Docsend Icon
Highlights
Top Processes : Sales document management,Content management,Content sharing
Top Features : Personalization,Alerts: popups & Notifications,White label

Vendor: Docsend

Founded: 2013

Company Size: 11-50

HQ Location: 351 California Street, Suite 1200, San Francisco, CA 94104

Financials: M&A

Membrain CRM

Sales Enablement CRM for B2B Sales

4.62

Read Reviews
Membrain CRM Icon

Membrain CRM

23.09
★★★★★
★★★★★
Sales Enablement CRM for B2B Sales

Membrain is a Sales Enablement CRM built for B2B sales teams enabling execution on Sales strategy and build processes for deal winning behaviours.

Membrain Sales Enablement CRM can co-exist or complement an existing CRM and provides tools to enable Sales teams to get coached for better performance, to optimize and execute on Sales strategy.

Membrain includes features such as a CRM database, tools for building Sales enablement process workflow, templates for content, Sales forecasting and analytics tools, and productivity and collaboration tools.

Testimonials

Brett Opie

VP Sales

Skender Constructions

Membrain CRM Icon
Highlights
Top Processes : Coaching,Engagement management,Engaging and following up
Top Features : Recording,Dashboard,Personalization

Vendor: Membrain

Founded: 2012

Company Size: 11-50

HQ Location: Industriv. 17, 171 48 Solna, Sweden.

Financials: PRIVATE

Showpad Content

Sales Enablement and Marketing Platform

4.50

Read Reviews
Showpad Content Icon

Showpad Content

22.48
★★★★★
★★★★★
Sales Enablement and Marketing Platform

Showpad Content is a content platform made available for the sales team to leverage visually engaging on-brand content developed by the marketing teams.

It provides the sales team a centralized location from where the sales team can discover present, latest and most appropriate on-brand content which can be used during their business pitches to their customers. Key features include Sales content management, content recommendations, content personalizations, showpad experiences, shared spaces, 3D models and augmented reality, and Pages.

The Sales content management centralizes asset management through automatic content sync with existing CMS or DAM systems. The platform is equipped with data access, security compliance, integration with CRM, Marketing Automation Systems or custom using APIs or SDKs ; Content Recommendation for sellers provides intelligent recommendations for Salesforce using AI and ML; Personalized or Visually engaging experiences delivered using Showpad Experiences; Collaborate with buyers through shared spaces helps all stakeholders get a holistic view of the buying process; Using Analytics and AI measure key metrics - content analytics (marketing), prospect insights (sales), user analytics (sales leadership). Using MeetingIQ understand how content is used in field, helping to optimize content strategy.

Testimonials

Jeremy McCullough

Business Development Manager

Schneider Electric

Showpad Content Icon
Highlights
Top Processes : Content management,Engagement management,Content sharing
Top Features : Personalization,Alerts: popups & Notifications,Interactive content

Vendor: Showpad

Founded: 2011

Company Size: 251-500

HQ Location: Moutstraat 62 9000 Ghent Belgium

Financials: SERIES D

Enablix

Sales Enablement Platform for Marketers

4.55

Read Reviews
Enablix Icon

Enablix

22.73
★★★★★
★★★★★
Sales Enablement Platform for Marketers

Enablix is a content enablement platform for marketing, sales teams to drive sales and increase revenue.

Enablix helps marketing team to manage and drive content enablement that spans the entire buyer’s journey and drive marketing efficiency. It helps in managing content by buyers personas, it enables partners with content and manages event content. It provides process and data driven enablement. It helps in taking sales feedback to make informed content investment. Enablix brings a toolset for marketers to drive quality content without the need for high maintenance. It helps sales reps by providing the right content to enable them.

Enablix comes with integrations to marketing and sales apps to gain content insights, it automates sales communication to keep sales on message, it provides a central hub for trusted content both sales and marketing can easily access which in turn helps in driving sales numbers and increase revenue

Testimonials

Sales Representative

Enablix Icon
Highlights
Top Processes : Content management,Content sharing,Helpdesk management
Top Features : Widgets,Recording,Alerts: popups & Notifications

Vendor: Enablix

Company Size: 1-10

HQ Location: 23452 Somerset Crossing Place, Ashburn, VA 20148, US

Financials: NA

Mediafly

Sales Enablement Software & Content Management Platform

4.69

Read Reviews
Mediafly Icon

Mediafly

23.44
★★★★★
★★★★★
Sales Enablement Software & Content Management Platform

Mediafly is an AI-powered sales enablement platform that gives marketers and sales reps a comprehensive solution that helps to engage with their buyers effectively at every stage of the buyer's journey. It covers the entire range of sales enablement from content management to value selling and customer engagement to revenue intelligence. Mediafly provides conversation intelligence, sales coaching & training in one platform so you can onboard and ramp sellers faster. Overall it helps to improve win rates, faster deal cycles and greater preparedness of sales reps.

Mediafly's flagship solution Revenue 360 connects sales enablement, value selling, customer engagement and revenue intelligence to create a personalized and interactive buyer experience. It enables sales reps in real-time with contextual training and guided selling. It helps to improve pipeline visibility and forecast accuracy with ML-powered dashboards. Overall helps to achieve revenue goals. It also provides high-quality leads and accelerates sales cycles quantifying the business value and even helps to convert buyer-seller interactions into actionable insights.

Some of the key capabilities include the ability to measure content ROI by tracking what content is resonating with the audience and what is not working with centralized content management. It provides a 360º view of the customer journey improving sales efficiency and effectiveness. Communicating and quantifying the value pre and post-sale, delighting buyers with interactive presentations, proactively spot risk, improving forecast accuracy, inspecting pipelines, reporting on any metric, and driving predictable revenue growth with AI-powered revenue intelligence.

Testimonials

Latane Conant

CMO

6sense

Mediafly Icon
Highlights
Top Processes : Engagement management,Engaging and following up,Content management
Top Features : Personalization,Interactive content,Calculator

Vendor: Mediafly

Company Size: 501-1000

HQ Location: 150 N. Michigan Avenue, Suite 2000, Chicago, IL 60601, US

Financials: PRIVATE

Show More

What is Sales Enablement?

Sales Enablement

Sales reps get limited opportunities to understand, engage, and convert the customer to a paid member. The customer will ask questions about why the product is better than the competition or may want to read the experience of existing customers etc. To answer these questions in the best possible way and improve the chances of executing the sale better and communicate the benefits of the product effectively, the sales team needs to be supported in terms of tools and information. This process of supporting the sales team with content, tools, knowledge and information necessary to close the deal throughout the customer journey is called sales enablement. Sales enablement is closely tied to content management systems.

Gartner Definition

“The activities, systems, processes, and information that support and promote knowledge-based sales interactions with clients and prospects.”

What are Sales Enablement Tools?

Sales enablement tools provide sales reps resources so that they can sell more effectively. They act as a store of all the necessary content (blogs, case studies, white papers, videos, etc) that the sales teams can use to improve the chances to make a sale. Reps can easily search for relevant content and use this content to engage and educate the customer throughout his buying journey. These tools also track the engagement of buyers on this content and it serves as feedback to the marketing team in terms of which content is doing better with the customers.

Some tools have content creation capabilities while others can upload content into them. Marketers create a repository of all types of content that can be used for pitches or presentations by the sales reps. Some content is only meant for internal use like research tools, best practices, product information, etc. Many managers use these tools to train and onboard new employees.

The overarching purpose of these tools is to bring the marketing and sales team together and align them with the content strategy around the buyer’s needs.

They store all types of content

  • Presentations / Pitches / Infographics
  • Videos
  • Case studies
  • Reports / White papers
  • Pricing/discount info
  • Competitive comparisons

and aim to democratize the sales process by giving all reps the same content so they can hit quota is a scalable and repeatable way.

Who are the Users of Sales Enablement software?

Sales Reps

Sales Reps use sales enablement tools to find the most relevant content to improve the chances of conversion. They can easily find and share the most relevant information with the customers so that their concerns are addressed. Being able to track the content really helps understand their buyers’ interest so that they can take the conversation forward accordingly.

Sometimes people confuse sales ops and sales enablement, but sales ops are a much broader role which includes sales planning, revenue, and post-sales engagements as well. Sales enablement, on the other hand, includes only improving the efficiency of the sales rep to win more deals.

Marketers

Marketers use enablement tools primarily for two reasons: Content creation and feedback on content created. Usually, marketing teams struggle to get feedback on how well their content is performing on the field. These tools give them detailed feedback even to the level that buyers are engaging which slide the most.

Channel Partners

Channel partners use enable tools for training and content purposes. Having all the content in one place helps them ramp up with the product faster and handle objections/questions better with superior search capabilities.

4 Benefits of Sales Enablement Software

High Quota Achievement

Since sales enablement tools focus on increasing the efficiency of the sales rep, it directly translates to the increase in conversation rates and thereby in high quota achievement.

A study conducted at Aberdeen found that companies with excellent successful Sales Enablement programs have:

  • 32% of higher team sales quota attainment,
  • 24% better individual quota achievement, and

Better Buyer Engagement/Conversations

Enablement strategy involves charting out the buyer journey and figuring out what content (highly relevant, contextual, and high quality) will be needed at what stage of the buyer journey. This keeps buyers engaged across channels throughout the lifecycle of buying.

Consistent Messaging

Enablement tools help provide sales reps with material for having better conversations with the buyers. Since marketing creates the content and sales reps across the organization use the same content, it ensures consistent messaging around the product.

Improved Sales Training and Onboarding

Since all the content can reside in the enablement tools, even internal-facing content like product information, best practices, buyer history, etc sits inside enablement tools. Managers can use these tools to even onboard new reps and train them for new product/customers/

Why is Sales Enablement Important?

Why is Sales Enablement Important?

Sales enablement tools come in very different shapes and sizes. There are so many different ways you can enable the sales rep to close the deal faster and each of them has multiple products in that space. Below we discuss the top few ways of sales enablement :

Content Management

Any Sales content, anytime, anywhere. Marketers can create/upload all their marketing collateral in one central place be it infographics, PDFs, explainer videos, reports, value analysis, etc. The tools deeply index this content and search can get results from the content inside these documents. They have an advanced content management system and this really makes it easy for the sales rep to find content for specific queries. The sales and marketing teams can collaborate on which content is needed by the market with reps giving feedback on existing content with comments and likes. This feedback is further backed by the engagement analytics that the software provides. Another feedback comes from content scoring and content similarity capabilities that the system provides. Over time these systems learn and recommend content that has been most effective depending on the stage of the buyer journey. Highspot and Seismic are leaders in this space.

Incredibly easy to use, solves a massive challenge of the right content, available to the right people at the right time AND enables salespeople to actually use the content and "pitch" more effectively with analytics on how prospects are engaging with the content.

J P M

John Paul M

Director of Sales Enablement

Knowledge Management

These solutions work on the knowledge that is created inside the company. All internal wikis, FAQs, Q&A are included in Knowledge Management. They enable users to create documents and maintain versions. They allow approval workflows for this content to be published. Once the content is published, these tools auto tag them, deeply index them and they become searchable for the content inside the documents as well. Some tools have a voice and a chat interface over this knowledge base which makes looking for content even easier. This content is readily available for the sales rep in places where he needs them like writing an email or chatting with customers etc. Reps can use this content to find answers to their questions/objections raised by the customers and provide feedback to creators in the form of comments. Guru and Bloomfire are the top-recommended tools here (though the main purpose of these tools is internal knowledge management, they can serve as enablement tools as well).

Guided Selling

This is the newest breed of software that leverages AI creatively to enable the sales rep in diverse ways. For example, some tools interview the sales rep post each meeting to figure out what worked, did not work, and profile customers, and next time guides the rep which content works, what action to take for which account, competitive analysis, etc. Some new solutions work by profiling reps based on selling behavior and identifying individual attributes to mentor on. Or Some tools study the profile of your client and give you individual client attributes so that selling to him becomes easier. Some tools give live tips when the customer asks some questions after looking at your internal knowledge databases or Cue repository.

Value Selling

Many buyers need to be convinced about the ROI of the purchase. They need to know what kind of return on their investment they can expect and by when. These tools specialize in helping marketing and sales guys communicate the value proposition of the tool. They include tools such as ROI calculator, TCO tools, benchmarking tools, etc. and visually engaging detailed reports that help guide a value-based discussion with buyers.

Video Selling

In marketing and sales, nothing works like sending a personalized note to improve response rates, especially when it is a video that has been recorded only for the buyer. These tools help in bringing personality and personal connection back to the process of selling.

Referral Management

One of the most critical things that buyers are interested in is listening to customers who are already using the product. Case studies help but they may not be from customers from similar industries. These tools help to manage customer references so that happy customers can be leveraged to get referrals and new business. This is referred to as referral management. They create a central repository of customer contact details, workflows to solicit experiences, tracking to help prevent misuse and analytics to show engagement.

Playbook Creation

These solutions help to create a sales playbook and guide the rep during the sales process to follow the playbook. Dooly, Vplaybook are some examples of this kind of software.

There are many other solutions that specialize in presenting the content using presentation, AR, VR, or all in one enablement solutions.

Top KPIs of Sales Enablement

  • Content ROI
  • Content Engagement
  • Average sales cycle
  • Reps achieving quota
  • Total quota achievement

AI in Sales Enablement

Content Management / Knowledge management

AI is primarily used to understand which content is working for different stages of the user journey and makes content recommendations that would work

Guided Selling

Each solution that does guide selling uses AI very differently.

Bridge Funnel uses AI to study the interactions with the customers, CRM data, deal value to prioritize high-value risky deals and give deal level, contextual recommendations to increase the win percentage. Cein studies your reps’ activities and uses AI to identify skills, behaviors, and opportunities that managers can leverage to guide reps to success. Dooly uses AI to identify customer objections and gives live recommendations to answer those queries. This is a new evolving space so expect a lot more solutions to come here.

AI Assistants

Some tools act as AI assistants to the sales rep and capture the meeting activity data all through the day. They also prompt and nudge the rep to remind him of meetings, follow-ups, and other next steps based on past behavior which helps increase close rates. Tact.ai, get vymo are leaders in this space.

How to Choose the Right Sales Enablement Software

Remember that sales enablement is about buyer engagement and how the sales rep can use content to engage the buyer throughout. So when planning to buy a sales enablement solution, keep the buyer at the center and think about capabilities you need in the tool to cater to those needs. Both sales and marketing co-own the sales enablement program, they collaborate on what content needs to be created, marketing owning the content creation and sales own the content distribution and buyer engagement.

How do you want to enable your sales team?

This depends on what is the nature of the problem your sales team is facing.

Do your reps struggle with finding the right content for their customers? Content management and knowledge management solutions would best fit the need. The biggest problem is finding and creating relevant content for your customers.

Do they struggle with establishing the value proposition of a product? Value selling solutions come in really handy when the product you are selling is expensive and users want more confidence before making a decision.

Do they help to stick to the sales process? If most of your sales reps follow different processes and lead leakage is a problem, then AI assistants, guided selling, and playbook solutions are designed to address these issues.

Do they need to establish a more personal connection with the buyer? Having a good relationship is what makes sales click and video engagement is on the rise. Video selling software leverages the benefits of videos to make a deeper connection with the buyer.

Who should buy a sales enablement solution?

Size of the org/sales team? Usually, the larger sales teams in bigger companies are ideally suited to use enablement solutions where there are too many products/features or complicated products which have a high learning curve and they are being constantly updated and it's tough to be on top of all these changes. Also to leverage the tribal knowledge of sales guys, there has to be a large number of sales reps for the AI to do a good job of recommendations. The complexity of the product where the buyer needs to be educated more makes more use of enablement solutions. Also, verticals, where products are complex like technology, manufacturing, life sciences, etc, are the top industries that use enablement solutions.

How do you want to use AI?

Enablement solutions leverage AI heavily, especially guided selling solutions. So if you want AI capabilities in your product, guided selling software or AI assistants do a good job of leveraging AI to give actionable recommendations to the sales rep.

Pointed vs Horizontal

Some solutions offer much more than sales enablements like sales engagement, prospecting, training, and coaching while others focus on solving just the content problem or video selling or value selling problems. So if your need is to buy an enablement solution that is the center of all content-related activities and integrates with a host of software for adjacent needs such as training and coaching, then a platform suits you best.

Integrations

They have integrations with all major software that help enablement of the sales reps

  • Documents - google docs, dropbox, etc so that you can easily import all your existing documents to highspot and have them in one place.
  • Web conferencing - zoom, uber conference, etc when you are talking to a customer online, you will need to show some content to answer some of his questions. Direct integration helps you access the content right there.
  • Similarly for email and social media - when you are engaging with customers on email, social media or a sales engagement solution direct integration helps you get access to all the content right where you need it. You don't have to leave the platform to find content.

Finally, learning solutions - Mindtickle, Brainshark, Lessonly, etc as they have courses and material that help reps train and ramp up on existing product knowledge faster.

  • CRM integrations for the AI-based guided selling, assistant solutions that need to crunch a lot of customer data to give tactical recommendations.

Mobile Ready

Being mobile-ready is a key part of sales enablement solutions as sales reps need to send mails / interact on social media etc on the go and demo presentations and videos to buyers when meeting them. All this means that mobile readiness is highly desirable.

Top challenges in adopting Sales Enablement software

Adoption

The tool should fit into their daily process and workflows else it becomes really hard to get good adoption by sales reps as they are usually resistant to new technology. To truly leverage the benefit of the enablement solution, it has to be adopted equally well by the marketing team so that they create content that actually helps close deals.

Superior Search

This is key to successful adoption. Users don't care about file structure or content management systems and don’t want to browse through them to get their content. They want superior search like google or amazon that looks through the content and returns relevant documents.

Which of these 209 Sales Enablement software fit your needs?

wyz, your personal AI advisor

Get AI-generated right fit software based on peer experience in just a minute.

209 Sales Enablement Software

ClearSlide Platform

The Sales Engagement Platform that Closes Deals

4.17

Read Reviews
ClearSlide Platform Icon

ClearSlide Platform

4.17
★★★★★
★★★★★
The Sales Engagement Platform that Closes Deals

ClearSlide is a Sales Enablement and Engagement platform designed for the operations, services, sales and marketing team to help enhance sales process and customer journey. The tool provides content, communication, and insights, all in one tool to help deliver quantifiable impact and maximize content ROI.

Highlights
Top Business Usecases : Engagement management,Collaboration,Engaging and following up
Top Features : Personalization,Templates,Recording
ClearSlide Platform Icon

Vendor: ClearSlide

Founded: 2009

Company Size: 101-250

HQ Location: 150 Spear Street, Suite 1500, San Francisco, CA 94105

Financials: M&A

Highspot

Advanced Sales Enablement Tools and Software

4.74

Read Reviews
Highspot Icon

Highspot

4.74
★★★★★
★★★★★
Advanced Sales Enablement Tools and Software

Highspot is a sales enablement platform that connects sales teams to the most relevant content for each situation and provides a flexible way to present content to customers. It helps to improve the performance of their revenue teams, elevate customer conversations that drive strategic growth and more.

Highlights
Top Business Usecases : Engagement management,Content management,Engaging and following up
Top Features : Personalization,Alerts: popups & Notifications,Templates
Highspot Icon

Vendor: Highspot

Founded: 2012

Company Size: 101-250

HQ Location: 2401 Fourth Avenue, Suite 600 Seattle WA 98121 US

Financials: SERIES B

Zight

All-In-One Screenshots, Videos, Screen Recording & GIF

4.69

Read Reviews
Zight Icon

Zight

4.69
★★★★★
★★★★★
All-In-One Screenshots, Videos, Screen Recording & GIF

Zight, formerly CloudApp, creates software to assist individuals all over the world to interact more effectively asynchronously by using a unified application to produce, annotate, and share screenshots, videos, screen recordings, GIFs, and other media.

Highlights
Top Business Usecases : Collaboration,Content management,Content sharing
Top Features : Recording,Capture screen,Personalization
Zight Icon

Vendor: Zight

Company Size: 11-50

HQ Location: 548 Market St, San Francisco, California US

Financials: SERIES A

GetAccept

Sales Enablement Platform Fully Enhances B2B Sales Experience

4.53

Read Reviews
GetAccept Icon

GetAccept

4.53
★★★★★
★★★★★
Sales Enablement Platform Fully Enhances B2B Sales Experience

GetAccept is a sales enablement and electronic signature solution platform for sales, sales operation, customer success and legal teams to close the deals faster and increase revenue.

Highlights
Top Business Usecases : Sales document management,Contract management,Digital signature
Top Features : Personalization,Templates,Alerts: popups & Notifications
GetAccept Icon

Vendor: Getaccept

Founded: 2015

Company Size: 101-250

HQ Location: 73 Sumner St, San Francisco, CA 94103, USA

Financials: SERIES A

Seismic

Sales Enablement Software for right sales content and optimize sales process

4.53

Read Reviews
Seismic Icon

Seismic

4.53
★★★★★
★★★★★
Sales Enablement Software for right sales content and optimize sales process

Seismic is a sales & marketing enablement software that provides reps with the right content that compel buyer action. It is best suited for sales team to provide a personalized experience with the right data for every customer interaction.

Highlights
Top Business Usecases : Content management,Buyer engagement,Engagement management
Top Features : Templates,Dashboard,Alerts: popups & Notifications
Seismic Icon

Vendor: Seismic

Founded: 2010

Company Size: 1001-5000

HQ Location: 12770 El Camino Real Suite 300 San Diego, CA 92130

Financials: SERIES G

Docsend

DocSend - Share business-critical documents with confidence

4.68

Read Reviews
Docsend Icon

Docsend

4.68
★★★★★
★★★★★
DocSend - Share business-critical documents with confidence

DocSend is a secure document sharing platform which enables sharing, tracking and managing important documents in a secure environment. It enables Sales Enablement, Investor Relations, Board Management, and FundRaising activities and can be used by Sales Leaders, startup founders, investment bankers, and consultants.

Highlights
Top Business Usecases : Sales document management,Content management,Content sharing
Top Features : Personalization,Alerts: popups & Notifications,White label
Docsend Icon

Vendor: Docsend

Founded: 2013

Company Size: 11-50

HQ Location: 351 California Street, Suite 1200, San Francisco, CA 94104

Financials: M&A

Membrain CRM

Sales Enablement CRM for B2B Sales

4.62

Read Reviews
Membrain CRM Icon

Membrain CRM

4.62
★★★★★
★★★★★
Sales Enablement CRM for B2B Sales

Membrain is a Sales Enablement CRM built for B2B sales teams enabling execution on Sales strategy and build processes for deal winning behaviours.

Highlights
Top Business Usecases : Coaching,Engagement management,Engaging and following up
Top Features : Recording,Dashboard,Personalization
Membrain CRM Icon

Vendor: Membrain

Founded: 2012

Company Size: 11-50

HQ Location: Industriv. 17, 171 48 Solna, Sweden.

Financials: PRIVATE

Showpad Content

Sales Enablement and Marketing Platform

4.50

Read Reviews
Showpad Content Icon

Showpad Content

4.50
★★★★★
★★★★★
Sales Enablement and Marketing Platform

Showpad Content is a content platform made available for the sales team to leverage visually engaging on-brand content developed by the marketing teams.

Highlights
Top Business Usecases : Content management,Engagement management,Content sharing
Top Features : Personalization,Alerts: popups & Notifications,Interactive content
Showpad Content Icon

Vendor: Showpad

Founded: 2011

Company Size: 251-500

HQ Location: Moutstraat 62 9000 Ghent Belgium

Financials: SERIES D

Enablix

Sales Enablement Platform for Marketers

4.55

Read Reviews
Enablix Icon

Enablix

4.55
★★★★★
★★★★★
Sales Enablement Platform for Marketers

Enablix is a content enablement platform for marketing, sales teams to drive sales and increase revenue.

Highlights
Top Business Usecases : Content management,Content sharing,Helpdesk management
Top Features : Widgets,Recording,Alerts: popups & Notifications
Enablix Icon

Vendor: Enablix

Company Size: 1-10

HQ Location: 23452 Somerset Crossing Place, Ashburn, VA 20148, US

Financials: NA

Mediafly

Sales Enablement Software & Content Management Platform

4.69

Read Reviews
Mediafly Icon

Mediafly

4.69
★★★★★
★★★★★
Sales Enablement Software & Content Management Platform

Mediafly is an AI-powered sales enablement platform that gives marketers and sales reps a comprehensive solution that helps to engage with their buyers effectively at every stage of the buyer's journey. It covers the entire range of sales enablement from content management to value selling and customer engagement to revenue intelligence. Mediafly provides conversation intelligence, sales coaching & training in one platform so you can onboard and ramp sellers faster. Overall it helps to improve win rates, faster deal cycles and greater preparedness of sales reps.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Content management
Top Features : Personalization,Interactive content,Calculator
Mediafly Icon

Vendor: Mediafly

Company Size: 501-1000

HQ Location: 150 N. Michigan Avenue, Suite 2000, Chicago, IL 60601, US

Financials: PRIVATE

ExpensePoint

ExpensePoint – Expense Reporting Made Easy

4.82

Read Reviews
ExpensePoint Icon

ExpensePoint

4.82
★★★★★
★★★★★
ExpensePoint – Expense Reporting Made Easy
Highlights
Top Business Usecases : Workflow management,Helpdesk management,Engaging and following up
Top Features : Dashboard,Personalization,Recording
ExpensePoint Icon

Vendor: ExpensePoint

HQ Location: Suite 2020-2751 Hennepin Ave. S, Minneapolis, MN. 55408, U.S.A

ShareVault

Virtual Data Room - Virtual Data Room Providers | ShareVault

4.45

Read Reviews
ShareVault Icon

ShareVault

4.45
★★★★★
★★★★★
Virtual Data Room - Virtual Data Room Providers | ShareVault
Highlights
Top Business Usecases : Sales document management,Content management,Content sharing
Top Features : Alerts: popups & Notifications,Templates,Personalization
ShareVault Icon

Vendor: ShareVault

Company Size: 11-50

HQ Location: Los Gatos, CA

Financials: PRIVATE

Qualified

Conversational sales and marketing platform to meet with VIPs in real time

4.76

Read Reviews
Qualified Icon

Qualified

4.76
★★★★★
★★★★★
Conversational sales and marketing platform to meet with VIPs in real time

Qualified is a Conversational Marketing platform that helps to meet with VIPs in real-time using live chat, chatbots, voice calls, and screen sharing. It allows buyers and sales reps to connect through real-time website conversations.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Account management
Top Features : Personalization,Alerts: popups & Notifications,Dashboard
Qualified Icon

Vendor: Qualified.com

Company Size: 11-50

HQ Location: 650 Delancey Street, Suite 422, San Francisco, CA 94107, US

Financials: SERIES C

Loom

Sales Enablement Video Platform

4.74

Read Reviews
Loom Icon

Loom

4.74
★★★★★
★★★★★
Sales Enablement Video Platform

Loom is a video making solution designed to help businesses facilitate workplace communication through video or screen recording capabilities. It is built for team alignment, engineering, design and sales.

Highlights
Top Business Usecases : Collaboration,Training & onboarding,Content management
Top Features : Recording,Personalization,Capture screen
Loom Icon

Vendor: Loom, Inc

Company Size: 11-50

HQ Location: 720 Market St, 6th Floor, San Francisco, California 94102, US

Financials: SERIES C

Dealhub

A complete end-to-end Deal Acceleration Platform managing every sales engagement touchpoint.

4.73

Read Reviews
Dealhub Icon

Dealhub

4.73
★★★★★
★★★★★
A complete end-to-end Deal Acceleration Platform managing every sales engagement touchpoint.

Dealhub is a sales proposals and contract management platform for sales teams to close deals faster and increase revenue.

Highlights
Top Business Usecases : Sales document management,Proposal & quote management,Contract management
Top Features : Personalization,Templates,Interactive content
Dealhub Icon

Vendor: Dealhub

Company Size: 11-50

HQ Location: 815-A Brazos Street, Suite 705, Austin, Texas, 78701

Financials: PRIVATE

Paperflite

Marketing Collateral Management and Sales Enablement

4.70

Read Reviews
Paperflite Icon

Paperflite

4.70
★★★★★
★★★★★
Marketing Collateral Management and Sales Enablement

Paperflite is a Content Marketing Platform for B2B Marketers. Paperflite’s Customizable content and personalization feature, and facility to track, share and manage content with awareness of ROI enables field sales reps, Inside Sales teams and Marketing teams to use Paperflite’s Content Marketing for their different requirements and sync up with content.

Highlights
Top Business Usecases : Content management,Engagement management,Engaging and following up
Top Features : Personalization,Microsites,Alerts: popups & Notifications
Paperflite Icon

Vendor: Paperflite

Company Size: 51-100

HQ Location: 341 Raven Circle, Wyoming, Delaware 19934, US

Financials: SEED

Collective[i]

Ad networks and e-commerce sites representing billions of dollars in economic and job creation.

4.68

Read Reviews
Collective[i] Icon

Collective[i]

4.68
★★★★★
★★★★★
Ad networks and e-commerce sites representing billions of dollars in economic and job creation.

Collective[i]® is on a mission to help people and companies prosper. Developed by a team of world-renowned entrepreneurs, engineers, scientists, and business leaders. Collective[i] built the first foundation model to study the buying and selling behaviors that drive the B2B economy. Collective[i]’s AI is trained on a massive set of proprietary data which surfaces dynamic insights and human connections that can radically increase sales productivity as well as optimize revenue growth.

Highlights
Top Business Usecases : Forecasting,Collaboration,Account management
Top Features : Alerts: popups & Notifications,Personalization
Collective[i] Icon

Vendor: Collective[i]

Company Size: 51-100

HQ Location: 450 Park Ave South 3rd Floor New York, NY 10016

Financials: PRIVATE

MindTickle

Sales Training Software to accelerate ramp time and improve performance using data-driven readiness

4.67

Read Reviews
MindTickle Icon

MindTickle

4.67
★★★★★
★★★★★
Sales Training Software to accelerate ramp time and improve performance using data-driven readiness

MindTickle is a sales coaching and training software that helps in sales-readiness.

Highlights
Top Business Usecases : Training & onboarding,Sales coaching,Courses & assessment
Top Features : Microlearning,Gamification,Skill certification
MindTickle Icon

Vendor: MindTickle

Founded: 2011

Company Size: 101-250

HQ Location: 115 Sansome St. Suite 700 San Francisco, CA 94104

Financials: SERIES E

Pramata

Pramata - Capture all possible revenue from every active contract

4.64

Read Reviews
Pramata Icon

Pramata

4.64
★★★★★
★★★★★
Pramata - Capture all possible revenue from every active contract

Pramata makes contract management effortless by handling all the steps that consume time, including data entry, AI-tagging, and quality checks. Complete, organized visibility into signed contracts, assisting in the confident management of opportunities, tracking obligations, and mitigating risk through the use of simple contract AI technology, an AI-assisted team, and all-in-one search, reporting, storage, and powerful analytics.

Highlights
Top Business Usecases : Sales document management,Contract management,Digital signature
Top Features : Calculator,Alerts: popups & Notifications,Auto renewal
Pramata Icon

Vendor: Pramata

Company Size: 251-500

HQ Location: Brisbane, CA

Financials: SERIES A

Rallyware

Performance Enablement Platform (PEP) drives the success of each and every individual at scale

4.64

Read Reviews
Rallyware Icon

Rallyware

4.64
★★★★★
★★★★★
Performance Enablement Platform (PEP) drives the success of each and every individual at scale

Rallyware is a performance [workforce] engagement platform, which is used by various companies and individuals providing them with right learning and business activity tools to achieve their key business goals.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Training & onboarding
Top Features : Gamification,Personalization,Dashboard
Rallyware Icon

Vendor: Rallyware

Company Size: 51-100

HQ Location: 650 Castro St, Mountain View, CA 94041, US

Financials: PRIVATE

OneMob

Quickly create pages of content to engage prospects, customers, partners and employees

4.60

Read Reviews
OneMob Icon

OneMob

4.60
★★★★★
★★★★★
Quickly create pages of content to engage prospects, customers, partners and employees

OneMob is a content enablement platform for sales teams to increase productivity, enhance customer engagement and increase revenue.

Highlights
Top Business Usecases : Communication management,Engagement management,Engaging and following up
Top Features : Personalization,Recording,Landing page
OneMob Icon

Vendor: OneMob

Company Size: 1-10

Financials: PRIVATE

Docsify Email Tracking

Sales Engagement platform that automates email tracking

4.59

Read Reviews
Docsify Email Tracking Icon

Docsify Email Tracking

4.59
★★★★★
★★★★★
Sales Engagement platform that automates email tracking

Docsify Email Tracking is an email tracking software for all email users to help track emails and to understand the best time to communicate with the users.

Highlights
Top Business Usecases : Communication management,Tracking & monitoring communications,Engaging and following up
Top Features : Templates,Alerts: popups & Notifications,Dashboard
Docsify Email Tracking Icon

Vendor: Docsify

Founded: 2016

Company Size: 1-10

Financials: PRIVATE

Guru knowledge network

Guru - Knowledge management software for the future of work

4.57

Read Reviews
Guru knowledge network Icon

Guru knowledge network

4.57
★★★★★
★★★★★
Guru - Knowledge management software for the future of work

Get Guru is a real-time knowledge management solution for sales, marketing, support team, and could be deployed across the entire organization to have collective intelligence on the top areas to prioritize and focus work upon

Highlights
Top Business Usecases : Knowledge management,Training & onboarding,Sharing knowledge
Top Features : Personalization,Alerts: popups & Notifications,Bot
Guru knowledge network Icon

Vendor: Guru

Company Size: 11-50

HQ Location: 121 S Broad St, Floor 11, Philadelphia, PA

Financials: SERIES C

Conversica

Conversica - Engage Prospects and Customers in Authentic Conversations over Email or SMS

4.52

Read Reviews
Conversica Icon

Conversica

4.52
★★★★★
★★★★★
Conversica - Engage Prospects and Customers in Authentic Conversations over Email or SMS

Conversica AI Assistants can be used to engage customers and prospects in conversations over email or SMS.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Lead engagement
Top Features : Personalization,Intelligent assistant,Dashboard
Conversica Icon

Vendor: Conversica

Founded: 2007

Company Size: 251-500

HQ Location: 950 Tower Lane, 12th Floor Foster City, California 94404

Financials: SERIES E