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Content Management System 2021: Complete Guide

A Content Management System enables users to create, manage, and modify content without any specialized technical or coding knowledge. They are designed for users to manage digital content, at scale, with ease. Content Management systems also provide some level of automation and document management for the tasks required to effectively manage content.

Learn how Content Management Systems work and how to choose the right CMS software.

Updated By Cuspera

Last updated: Apr 14, 2021

Content Management System 2021: Complete Guide

What is a Content Management System?

Content management is the process that enables businesses to manage collecting, sharing and publishing of information in any format. Digital content is stored and accessed through computers in the form of text, graphics, or multimedia clips and carry tagging schemes such as XML, HTML, etc.

By ensuring business content is organized and consolidated, it can be easily retrieved and re-used according to business demand.

A Content Management System enables users (often multiple stakeholders) to create, manage, and modify content without any specialized technical or coding knowledge. They are designed for users to manage digital content, at scale, with ease.

Content Management Systems can be used at the enterprise-level (enterprise content management) or at the website-level (web content management). Enterprise Content Management systems enable large businesses to collaborate by bringing together content collaboration, and document management functionalities while providing business users with access based on their role. A Web Content Management system helps enable both individuals and businesses to create and publish websites without intensive technical knowledge.

Commonly, Content Management systems also provide some level of automation and document management for the tasks required to effectively manage content. A headless CMS is a content management system that only provides a content repository and is decoupled from the presentation layer. Such CMS provides RESTFUL APIs that make content accessible.

What are the Key Benefits of Content Management System?

Content Management systems are designed to improve content usage, data organization, and productivity by giving business users management capabilities and reducing dependency on IT resources.

What are the Key Benefits of Content Management System?

Additionally, Content Management systems offer the following advantages:

Improved Speed

The ability to quickly publish important news and content is expected by both customers and business owners, and a Content Management system can help make creating and publishing content a quick process.

Improved Workflow

With more content being created by businesses everyday (for example, content that supports multi-channel marketing efforts), there are often many individuals who are involved in the content creation and publishing process. A workflow that is built into the Content Management system ensures that everyone not only has appropriate access but can also review and get approvals within the system.

Instant Updates

Content Management systems allow users to control, manage, and structure content in real-time. Enterprises with large business websites can easily make changes from a single dashboard and quickly publish those updates across the site.

SEO friendly

A good CMS comes with a host of content management tools that help to create SEO friendly content. Some platforms come with associated usability and accessibility methods without having to include extra plugins. Some CMS platforms include SEO tools or provide extensions that can help improve a website's SEO ranking, such as meta tag plugins, contact form or sitemap plugins.

Improved Collaboration

Content Management systems help teams share content, and manage processes more effectively, improving and positively impacting all collaborative efforts.

Anywhere Access

Content Management systems are accessible from any computer or device that is connected to the internet. For businesses with large field teams, this offers remote access without compromising on content security.

Easy Integration

With a Content Management system, information isn’t coded but extracted from databases that can be easily maintained by authorized users. As a result, the Content Management system is geared towards integration and enables information to be easily updated or repurposed as needed. Some of the CMS also allows adding social media integration - an easily-identified link to your business’ Facebook page, Twitter account, and so on

Enhanced Security

Content Management systems are constantly updated to deal with ongoing security issues such as hackers and viruses. By working with an established software provider, companies can rely on automatic updates and constant plugin maintenance to ensure content security.

Which industries use a Content Management System?

What are the Key Benefits of Content Management System?

Content management systems have become vital for today’s businesses to effectively manage their digital material. In spite of this need, however, Content Management systems have mainly been adopted by B2B service providers, Internet and e-commerce companies, media and marketing companies and technology-oriented (software and product) companies. Finance and education businesses are also seen to deploy Content Management systems for their content requirements.

Who are the users of a Content Management System?

Users of a Content Management system are mostly those directly involved in creating or publishing content, such as authors, content writers, content managers, social media managers, designers, developers, and website managers. Other users may include field teams, product leaders and marketing managers.

Why CMS is Important?

CMS plays an important role in solving several key business problems.

Lost time searching for content

According to Marketing Land, the average worker spends 20% of the day looking for lost files. The fact of the matter is that poor content management can severely hamper a team’s productivity.

Costs of managing unstructured content

Content that exists in a freeform layout often requires time and effort to process for a specific business need, which can become expensive to manage manually.

Difficulty in Managing Sensitive Material

Lack of a proper Content Management system could cause risk in disclosure of sensitive or personal information, which could result in litigation problems or compliance violations.

Lack of Data Insights

With millions of documents stored in repositories, businesses could be sitting on insightful data but without any way to analyze them. Content Management systems make content and usage data easily available for analytics, which could result in business optimization.

Versioning

Loss in time and money is common due to employees working on the wrong version of the content. With a Content Management system, businesses can track versions as well as know who last worked on the item.

Key Features of a Content Management System?

Driving the Content Management system industry’s growth is an increase in consumer demand for omnichannel experiences, digitally-driven retail industries and a plethora of digital marketing solutions. Content Management systems meet this growing demand by giving content control to businesses at a time when the content volume is booming.

Key Features of a Content Management System?

While features vary between the different Content Management systems available in the market, they have several core features which are common to all:

Content Editors

CMS provides rich text editors which let users create rich text - lists, blogs, news and more. Content creators can focus on creating content and the CMS provides an easy to use UI that can be used to create and publish content. CMS vendors provide many user-friendly features in content editors like page management, the ability to manage text content, links, videos, and images. In addition, they also provide basic SEO capabilities which makes content creators’ jobs easy and also enables them to create and manage content at scale.

Smart Indexing

Intelligent indexing, search and retrieval features for all data are the most common features for a Content Management system. This enables users to search for content by attributes such as publication dates, keywords or author names.

Content is the reason search began in the first place.

L O

Lee Odden

Format Management

With a large number of businesses still adapting to digital interfaces, many need to turn old scanned paper documents and legacy electronic documents into HTML or PDF documents. Content Management systems need to be able to handle and convert multiple formats with ease.

Version Control

When working with a centralized content repository it is essential that every version of content created is tracked and managed. Businesses need to be able to roll-back to previous versions without loss of data and most Content Management systems offer version controls and tracking capabilities as standard features.

Publishing

Publishing tools are at the core of any good Content Management system. Most CMS provide the ability to publish and unpublish content in multiple forms and enable easy management of SEO, content tagging, links, images, and video support.

Permission and Controls

Multi-user functionality is critical to CMS, at the same time they need to support the necessary access control mechanism. Content Management systems offer selective access to content, enabling businesses to manage sensitive material, and maintain robust control without slowing down employee efficiency.

Extensibility and API

Users of CMS need customization capabilities to enhance their websites - web parts, modules, event handlers, providers and other extensions. CMS usually come with an API that customers can leverage to extend the capabilities.

Integration

Depending on the business type, the Content Management system needs to be able to connect with other platforms such as CRMs, analytics, or even to be able to publish to new devices like VRs and ARs. Therefore some integration capabilities are usually offered as standard features in any Content Management system.

Content Management Systems and AI

AI is changing how we consume and use data everywhere. According to CMSWire, AI could soon help Content Management systems generate content, design sites, speed up testing, and even give feedback on content!

Some of the ways AI is already making its presence felt is as follows:

Automated Image Tagging

AI-powered image recognition has given Content Management systems the ability to automatically recognize and tag images in seconds. This is a great advantage for e-commerce websites with thousands of product images and for businesses looking for keyword metadata enhancement.

Accelerated Content Creation

Using natural language processing (NLP) and natural language generation (NLG), AI is accelerating the process of content creation in areas such as translation, video and audio transcription, metadata creation, and grammar checks.

Great content is the best sales tool in the world

M S

Marcus Sheridan

Author and Speaker

Voice-Controlled Platforms

AI-assisted voice services are increasing productivity and Content Management systems are being enabled with voice-assisted services, including voice-to-text and voice commands.

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Buyer’s Guide - Choosing the Right Content Management Systems

Most Content Management systems come equipped with some basic functionalities, such as a user-friendly interface and smart search capabilities. But choosing a Content Management System also needs consideration of business needs.

Let’s look at some of the important factors to consider, below:

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Free, Open Source or Commercial

If you are starting with a digital marketing initiative, it would be good to start with a free version instead of going with the power-packed CMS platform. Popular and free CMS like Wordpress, Joomla, Drupal offer ease of use and open source flexibility. Wordpress is very popular with bloggers. Open Source CMS do not offer a lot of out of the box features and hence would need customization, but they compensate with a lot of plugins that are available. Companies that have a more mature digital marketing practice would benefit from all-in-one CMS platforms like Sitefinity, Kentico, CraftCMS.

Scale and Performance

CMS should provide the necessary scale and performance so that it can support the company's needs as the business grows. Also if the company is a global and multi-site organization, and plans to extend adoption in phases, CMS should be able to meet those expansion requirements.

Multi-Lingual Support

Consider how many people will be accessing the Content Management system and whether multilanguage support will be needed. According to Science Content, 92% of companies face challenges in translating content into different languages. Only 29% integrate their CMS with a translation management system or language service provider.

Ease of Use

When choosing a Content Management system, businesses need to balance between ease of use and complexity of features. The administration overheads of managing the system should be reasonable. The UI and content tools should be intuitive to authors. Many CMS offer the ability to create and update content without advanced technical knowledge.

Omnichannel Support

The channel support provided by CMS should be in line with the marketing channel strategy. CMS should not only support current channel needs but also should be able to meet future needs. The channels can go beyond just desktop, mobile to AR/VR, kiosks, digital assistants, etc. It should provide continuity of experience across multiple channels and devices.

Customizable Applications

Content Management systems come with plugins that are either out of the box or an add-on and can enhance your content capabilities (such as form-based authoring for news items, events, and bios). These plugins can save hours of development time and money, but could also pose security risks (especially if you opt for third-party plugins instead of native functions). Check if your Content Management system offers functional applications that add value to your requirements and whether they can be customized to suit the needs of your business.

SaaS or On-Premise

Is the Content Management system cloud-based, or on-premise? Make a checklist of the resources the business will require and whether the Content Management system fits within the infrastructure plan.

Third-Party Integration

Content Management systems rarely are standalone systems, they cannot work in isolation and therefore must be able to communicate with third-party applications - such as marketing automation tools, or CRM, seamlessly.

Support

Does the Content Management system come with an account executive or a support team? Open-source Content Management systems do not, but most closed-source or SaaS products will offer both technical support and automatic feature upgrades.

What are the Challenges in Adoption of Content Management System?

Homegrown Systems

Companies generally have some form of content management in the form of homegrown tools, they could be disparate, spread across the organization. While adopting a commercially available system, organizations face challenges in bringing together all this data, resistance to the use of a new system, know-how challenges. If the CMS does not support the seamless integration and data migration, companies can face adoption barriers.

Content Migration

Migrating all content into a new Content Management system is a significant investment in time and effort. Most Content Management systems enable quick and easy import of content in the most popular formats. However, migration can be impacted or delayed when formats are not supported, or content needs to be manually reviewed before being imported.

Flexibility

With a Content Management system, content is no longer owned by individuals but is a collaborative exercise. For some employees, this can be a challenge to comply with. Additionally, employees may also be limited to using templates without the ability to make changes, curtailing creativity. If the CMS does not provide adequate customization capabilities, it could become a barrier to adoption.

Training

Once a Content Management system is implemented, users need to be trained and encouraged to follow protocols for all content creation, distribution, and collaboration. Depending on the company’s previous process, getting people to adapt to a new system can be an uphill task.

ROI for Content Management Systems

Content Management systems offer businesses a way to manage content in an effective and efficient way. An article from Business Wire states that the Content Management systems market was valued at around $36 billion in 2018 and is expected to generate around $123.5 billion by 2026 — indicating a very healthy growth and demand for content management systems.

Below are some of the ways the returns on investing in a Content Management system can be realized:

Lost Files

Marketing Land states that the cost to replace a single digital asset can easily exceed $1,000—which certainly lends weight to the intrinsic return value that a Content Management system brings in.

Optimized Reuse

A Content Management system enables businesses to identify and easily reuse, repurpose and re-publish best performing content. This ability to optimize and reuse content, can result in both time and cost savings.

Leads and Automation

Effective Content Management systems can help support and optimize lead generation tactics such as gated whitepapers, case studies, and reports. Additionally, tools such as analytics and marketing automation can be integrated to help plan, coordinate, manage and measure all campaigns and provide insights into the most valuable content resources.

SEO

Most Content Management systems enable businesses to incorporate their SEO requirements, which in addition to being cost-effective, can help generate valuable consumer traffic quickly and easily.

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486 Content Management Systems Software

DialogsCMS

Content Management for Business

4.74

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DialogsCMS Icon

DialogsCMS

4.74
★★★★★
★★★★★
Content Management for Business

DialogsCMS is the cloud-based website builder for businesses. It provides end-to-end solutions designed for Web App. Its editing tools allow it to update its content, manage website, copy, images, and styling.

Highlights
Top Business Usecases : Content management,Loyalty management,Sales document management
Top Features : Templates,Ticketing,Personalization
DialogsCMS Icon

Vendor: Dialogs

Company Size: 101-250

HQ Location: P.O. Box 670985, Dallas, TX 75367, US

WeTransfer

WeTransfer - cloud based file transfer service

4.72

Read Reviews
WeTransfer Icon

WeTransfer

4.72
★★★★★
★★★★★
WeTransfer - cloud based file transfer service

WeTransfer is a cloud-based platform that provides a simple way to send files across the world. It creates an easy platform for people to send big files without any sign-up.

Highlights
Top Business Usecases : Sending & publishing communications,Communication management,Content management
Top Features : Personalization,Alerts: popups & Notifications,Recording
WeTransfer Icon

Vendor: WeTransfer

Company Size: 101-250

HQ Location: WillemFenengastraat 19, Amsterdam

Financials: Private

MemberSpace

MemberSpace - Turn any part of your website into members ...

4.71

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MemberSpace

4.71
★★★★★
★★★★★
MemberSpace - Turn any part of your website into members ...

MemberSpace is a membership solution that helps to turn any website into a membership business. It helps to capture more leads, optimize and grow revenue. It is designed for non-technical people. With MemberSpace, 100% control over the design and member experience because everything occurs on the website without members having to leave.

Highlights
Top Business Usecases : Content management,Billing and invoice management,Upselling
Top Features : Personalization,Alerts: popups & Notifications,Gamification
MemberSpace Icon

Vendor: MemberSpace

Company Size: 1-10

HQ Location: 625 Washington Street, Hoboken, NJ 07030.

GraphCMS

Headless CMS with GraphQL

4.69

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GraphCMS Icon

GraphCMS

4.69
★★★★★
★★★★★
Headless CMS with GraphQL

GraphCMS is a modern content management platform that helps teams bring content to any channel. GraphCMS is designed to serve Agencies, SMEs. GraphCMS provides end-to-end solutions designed for the Web App. This online Content Management system offers Audio Content, Customizable Templates, Image Editor, Text Editor, Video Content at one place.

Highlights
Top Business Usecases : Content management,Communication management,Sending & publishing communications
Top Features : Personalization,Landing page,SEO
GraphCMS Icon

Vendor: GraphCMS

Company Size: 11-50

HQ Location: Am Urnenfeld 35, Giessen, Hessen 35396, DE

Financials: Seed

Wordable

Export Google Docs to Wordpress Pages or Posts | Wordable.io

4.69

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Wordable

4.69
★★★★★
★★★★★
Export Google Docs to Wordpress Pages or Posts | Wordable.io

Wordable is a Content Management Software that exports content instantly to any website in bulk and any format. It helps users to publish content faster.

Highlights
Top Business Usecases : Content management,Sending & publishing communications,Communication management
Top Features : Widgets,SEO,Dashboard
Wordable Icon

Vendor: Wordable

Company Size: 2-10

HQ Location: Viman Nagar, Pune, 303, Pune, Maharashtra 411014, IN

Financials: NA

Solodev

Solodev Content Management System | Solodev

4.67

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Solodev Icon

Solodev

4.67
★★★★★
★★★★★
Solodev Content Management System | Solodev

Solodev is a Content Management Software. Solodev is a web experience platform designed for creatives, developers, and marketers. Companies and organizations use the platform to generate more leads and increase conversions from their website visitors. The platform offers content management functionalities that help creatives and designers enhance their web content from a centralized location.

Highlights
Top Business Usecases : Content management,Digital marketing,Engagement management
Top Features : Personalization,Landing page,Templates
Solodev Icon

Vendor: Solodev

Company Size: 11-50

HQ Location: 800 N. Magnolia Ave, Ste 1400, Orlando, FL 32803, US

Financials: Private

Strapi

Leading open-source headless CMS

4.66

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Strapi Icon

Strapi

4.66
★★★★★
★★★★★
Leading open-source headless CMS

Strapi is an open-source headless content management system. It gives developers the freedom to use their favorite tools and frameworks while allowing editors to easily manage their content and distribute it anywhere. It helps small to large businesses create and manage content for websites and mobile applications.

Highlights
Top Business Usecases : Content management,Sending & publishing communications,Communication management
Top Features : Widgets,SEO,Dashboard
Strapi Icon

Vendor: Strapi

Company Size: 2-10

HQ Location: 128 rue la Boétie, Paris, France 75008, FR

Financials: Private

VT Docs

Generate compliance matrices in minute

4.66

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VT Docs

4.66
★★★★★
★★★★★
Generate compliance matrices in minute

VT Docs is a Document Analysis Software for proposal and contract teams. It improves compliance, reduces risk and wins more business. It provides solutions for enterprise and government organizations.

Highlights
Top Business Usecases : Sales document management,Proposal & quote management,Contract management
VT Docs Icon

Vendor: Visiblethread

Founded: 2008

Company Size: 11-50

HQ Location: ETC – 101 N. Haven Street Suite #301 Baltimore, MD 21224

Financials: Private

FileCenter DMS

Easy document management & scanning software makes it possible...

4.66

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FileCenter DMS Icon

FileCenter DMS

4.66
★★★★★
★★★★★
Easy document management & scanning software makes it possible...

FileCenter DMS is a Document Management Software that organizes documents quickly and eliminates the pain of dealing with the daily flow of computer files and paper. It is designed to help business users scan, organize, and find computer files. It is suitable for offices of all sizes.

Highlights
Top Business Usecases : Sales document management,Digital signature,Contract management
Top Features : Templates
FileCenter DMS Icon

Vendor: FileCenter

Company Size: 1-10

HQ Location: 710 Technology Ave., Suite E3100, Orem, UT 84097, USA

EisenVault

EisenVault - Document Management System (DMS) Software

4.64

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EisenVault

4.64
★★★★★
★★★★★
EisenVault - Document Management System (DMS) Software

EisenVault is a cloud-based Document Management Software that helps medium-sized enterprises store, sort and manage documents easily and securely. It can be deployed on-premise or within the Microsoft Azure cloud. It can be used in multiple industry sectors and caters to specific requirements of various job roles.

Highlights
Top Business Usecases : Workflow management,Offer management,Scheduling post to social media
Top Features : Recording,Widgets
EisenVault Icon

Vendor: Argali Knowledge Services

Company Size: 11-50

HQ Location: 4th Floor, Statesman House,Barakhamba Road,New Delhi - 110001 IN

DataLife Engine (DLE)

dle-news.com - a content management system.

4.63

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DataLife Engine (DLE)

4.63
★★★★★
★★★★★
dle-news.com - a content management system.

DataLife Engine (DLE) is a content management system that is designed for the creation of mass media websites and blogs on the Internet. It has a wide variety of basic features of the engine, which are initially integrated into it, allowing DataLife Engine to step further ahead of its nearest competitors in terms of website creation.

Highlights
Top Business Usecases : Sending & publishing communications,Communication management,Content management
Top Features : Templates,Widgets
DataLife Engine (DLE) Icon

Vendor: DataLife Engine

Company Size: NA

HQ Location: 404 5th Ave, New York, 10018, US

Financials: NA

QuickSilk

Secure CMS | Content Management System

4.63

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QuickSilk

4.63
★★★★★
★★★★★
Secure CMS | Content Management System

QuickSilk is a software-as-a-service (SaaS) content management system (CMS) for building websites, microsites, landing pages and web portals. It provides solutions for small and medium-sized organizations with affordable enterprise-level security.

Highlights
Top Business Usecases : Content management,Event management,Content publishing
Top Features : Templates
QuickSilk Icon

Vendor: QuickSilk

Company Size: 11-50

HQ Location: 245 Cooper Street, 7, Ottawa, ON K2P 0G2, CA

Financials: Private

Clearscope

SEO Software that drives search traffic

4.85

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Clearscope

4.85
★★★★★
★★★★★
SEO Software that drives search traffic

Clearscope is the best-in-class SEO content optimization platform that drives search traffic. The streamlined tools simplify SEO writing to create first-rate content that ranks. It helps the digital marketing teams and enterprises to optimize the content and increase organic traffic.

Highlights
Top Business Usecases : Content management,Content curation,Sending & publishing communications
Top Features : SEO,Dashboard,Personalization
Clearscope Icon

Vendor: Clearscope

Company Size: 1-10

HQ Location: 25 Taylor St, San Francisco, California US

Docsend

DocSend - Share business-critical documents with confidence

4.68

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Docsend Icon

Docsend

4.68
★★★★★
★★★★★
DocSend - Share business-critical documents with confidence

DocSend is a secure document sharing platform which enables sharing, tracking and managing important documents in a secure environment. It enables Sales Enablement, Investor Relations, Board Management, and FundRaising activities and can be used by Sales Leaders, startup founders, investment bankers, and consultants.

Highlights
Top Business Usecases : Sales document management,Content management,Engagement management
Top Features : Personalization,Alerts: popups & Notifications,Templates
Docsend Icon

Vendor: Docsend

Founded: 2013

Company Size: 11-50

HQ Location: 351 California Street, Suite 1200, San Francisco, CA 94104

Financials: Private

Pimcore DXP

Digital Experience Platform | Open Source DXP - Pimcore.com

4.61

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Pimcore DXP

4.61
★★★★★
★★★★★
Digital Experience Platform | Open Source DXP - Pimcore.com
Highlights
Top Business Usecases : Products & pricelist management,Content management,Workflow management
Top Features : Personalization,Widgets,Recording
Pimcore DXP Icon

Vendor: Pimcore

Company Size: 51-100

HQ Location: Söllheimerstraße 16, Gusswerk Halle 6, Salzburg, Salzburg 5020, AT

Financials: Series A

Captavi

Captavi Platform | All-in-One Digital Marketing Software | Marketing ...

4.57

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Captavi

4.57
★★★★★
★★★★★
Captavi Platform | All-in-One Digital Marketing Software | Marketing ...

Captavi is an all-in-one digital marketing automation platform that helps organizations manage all inbound and outbound marketing efforts while building lasting relationships, developing repeat business, and fostering referral contacts. It acquires and retains customers with integrated digital marketing and seamless CRM.

Highlights
Top Business Usecases : Digital marketing,Content management,Event management
Top Features : Landing page,Personalization
Captavi Icon

Vendor: Captavi

Company Size: 1-10

HQ Location: 14019 SW Freeway, Suite 301-308, Sugar Land, Texas 77478, US

Financials: NA

Dokmee

Document Management Software (DMS) - dokmee.com

4.55

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Dokmee

4.55
★★★★★
★★★★★
Document Management Software (DMS) - dokmee.com
Highlights
Top Business Usecases : Workflow management,Collaboration,Sales document management
Top Features : Recording
Dokmee Icon

Vendor: Office Gemini

Company Size: 11-50

HQ Location: Houston, TX

DynamicWeb platform

Dynamicweb: All-In-One Platform Combining Content, PIM, Ecommerce.....

4.54

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DynamicWeb platform

4.54
★★★★★
★★★★★
Dynamicweb: All-In-One Platform Combining Content, PIM, Ecommerce.....
Highlights
Top Business Usecases : Content management,Products & pricelist management,Communication management
Top Features : Personalization,Alerts: popups & Notifications,Landing page
DynamicWeb platform Icon

Vendor: DynamicWeb

Company Size: 101-250

HQ Location: Bjoernholms Allé 30, Viby J, DK 8260, DK

Financials: Private

Seismic

Sales and Marketing Enablement Software that lets teams find the right sales content and optimize sales process

4.51

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Seismic

4.51
★★★★★
★★★★★
Sales and Marketing Enablement Software that lets teams find the right sales content and optimize sales process

Seismic is a sales & marketing enablement software that provides reps with the right content that compel buyer action. It is best suited for sales team to provide a personalized experience with the right data for every customer interaction.

Highlights
Top Business Usecases : Content management,Buyer engagement,Engagement management
Top Features : Dashboard,Templates,Alerts: popups & Notifications
Seismic Icon

Vendor: Seismic

Founded: 2010

Company Size: 501-1000

HQ Location: 12770 El Camino Real Suite 300 San Diego, CA 92130

Financials: Series E

HubSpot

Marketing Automation Software for inbound marketing and sales

4.47

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HubSpot Icon

HubSpot

4.47
★★★★★
★★★★★
Marketing Automation Software for inbound marketing and sales

Hubspot is a Growth Platform consisting of a stack of Marketing, Sales and Service software. It includes a Marketing Hub, Sales Hub, Service Hub and a free CRM module. It can be used by Sales Leaders, Marketers, Customer Service Teams, Business Owners, and Operations Managers.

Highlights
Top Business Usecases : Social media management,Communication management,Sending & publishing communications
Top Features : Landing page,SEO,Templates
HubSpot Icon

Vendor: HubSpot

Founded: 2006

Company Size: 1001-5000

HQ Location: 25 First Street, 2nd Floor Cambridge, MA 02141 United States

Financials: IPO

Concord

The Contract Success Platform

4.38

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Concord

4.38
★★★★★
★★★★★
The Contract Success Platform

Concord is an online contract management solution. It is designed to help companies create new contracts and keep track of existing contracts. It allows businesses to automate contract management and e-signature processes and is suitable for all types of businesses and industries, ranging from freelancers to multinational corporations.

Highlights
Top Business Usecases : Sales document management,Contract management,Digital signature
Top Features : Templates,Alerts: popups & Notifications,Personalization
Concord Icon

Vendor: Concord Worldwide

Company Size: 51-100

HQ Location: San Francisco, CA

Financials: Series B

CoreDNA

Core dna: eCommerce, Intranet, Content Marketing & SaaS CMS

4.37

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CoreDNA

4.37
★★★★★
★★★★★
Core dna: eCommerce, Intranet, Content Marketing & SaaS CMS

Core dna is a Digital Experience Platform (DXP) that fully integrates web content management, eCommerce, intranet and marketing on one managed platform. It provides mid-market to enterprise-level organizations with the ability to meet their objectives for their corporate website, eCommerce, intranet, extranet, mobile, social, and online marketing. It helps to reduce the total cost of ownership, and improve return on investment

Highlights
Top Business Usecases : Content management,Engagement management,Engaging and following up
Top Features : Personalization,Dashboard
CoreDNA Icon

Vendor: CoreDNA

Company Size: 11-50

HQ Location: Asia-Pacific, Australasia

Financials: Private

Superdesk

Your Digital Newsroom Software

4.33

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Superdesk

4.33
★★★★★
★★★★★
Your Digital Newsroom Software

Superdesk is an open source headless CMS for news organisations and publishers. It enables news agencies of all sizes to create, produce, distribute, archive, and curate content with a suite of open-source journalism tools, including a headless content management system, editorial workflow management, Elasticsearch capabilities, review and revision functions, plus user access controls and permissions.

Highlights
Top Business Usecases : Content management,Sending & publishing communications,Communication management
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Vendor: Sourcefabric

Company Size: 51-100

HQ Location: Salvátorská 10, Prague, 110 00, CZ

Financials: Private

Docusign CLM

DocuSign CLM: Automate agreement life cycle

4.30

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Docusign CLM

4.30
★★★★★
★★★★★
DocuSign CLM: Automate agreement life cycle

Docusign CLM allows organizations to streamline the agreement lifecycle by transforming analog manual processes into a digital automated workflow. The result is an accelerated pace of doing business, increased compliance, and more efficient employees.

Highlights
Top Business Usecases : Sales document management,Contract management,Workflow management
Top Features : Templates,Dashboard,Alerts: popups & Notifications
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Vendor: Docusign

Founded: 2003

Company Size: 1001-5000

HQ Location: 221 Main St., Suite 1550, San Francisco, CA 94105

Financials: IPO