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Video Advertising in Action in Other Industries

Aura Aero - Aerospace & Defense

Onshape helps Aura Aero, a French electric aircraft maker, speed up product development. Aura Aero aims to cut carbon emissions... with zero-emissions electric planes for regional travel and training. The company uses Onshape’s custom CAD features to design its two-seat INTEGRAL aircraft and a 19-seat electric regional plane. Onshape’s cloud-native platform supports fast, collaborative design. Aura Aero credits Onshape for helping deliver cleaner air travel.

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N2 Group - Printing

N2 Group needed a new print management system to replace their old one. They wanted to make quoting and estimating... faster and let staff work from home. They chose Nubium, a cloud-based solution. Nubium made their work easier and let them move to remote work. Now, quoting takes minutes instead of days. Their team is more efficient and can work from anywhere.

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Krones - Packaging

UltiMaker 3D printers helped Krones make spare parts and prototypes faster. Krones used to outsource prototypes, which took weeks and... cost more. With UltiMaker, they now make parts in a day or hours. This lets Krones test and improve designs quickly. Customers get more reliable machines and less downtime. 3D printing also lets Krones offer new services and reduce the need for big spare part stocks.

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A Fortune 100 tech company - Computer Software - Very Large

Ace Metrix helped a Fortune 100 tech company measure the effectiveness of co-op ads. Ace Scores showed one ad performed... much better than others. The company used this data to adjust their media schedule and increase the top ad's rotation. Demographic and persuasion scores helped target the most receptive audience. The new strategy matched ads to high-performing demo groups and cut wasted media spend.

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A national service brand - Consumer Services - Large

Simulmedia’s TV+ Incremental Lift solution helped a national service brand measure the true impact of TV advertising. The brand ran... a $600K cross-channel campaign over two months using both linear TV and CTV. Simulmedia’s platform showed a 101.8% lift in conversions for audiences exposed to CTV ads. The campaign reached 46.6 million people and proved clear ROI, helping the brand optimize future media buys.

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Driving ROI and results: Understanding the Impact of Video Advertising in Entertainment

Adventure Aquarium - Entertainment

VDO. AI CTV helped Adventure Aquarium with interactive connected TV advertising. The solution aimed to boost engagement and brand visibility....The campaign used interactive CTV formats. Results or metrics are not mentioned in the content.

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Alexandre Heboyan - Entertainment

Blender helps Alexandre Heboyan, an animation director, speed up storyboarding for his independent film Maryam & Varto. He uses Blender's... Grease Pencil and hybrid 2D/3D workflow to create animatics in days instead of weeks. Alexandre keeps his entire workflow in Blender, from drawing to editing. This approach lets him work faster and expand his creative options. He finds Blender easy to learn and flexible for mixing 2D and 3D animation.

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Betr - Entertainment

Waymark Cinematic helped Betr create a cinematic CTV ad in under 48 hours. Betr used generative AI to bypass traditional... production, saving 90% of the usual time. The campaign delivered 119,000 impressions at a $7.50 CPM and a 97.8% completion rate. Betr reached new audiences with high-quality video ads and full creative control. The solution enabled fast, flexible, and impactful advertising for sports media.

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Driving ROI and results: Understanding the Impact of Video Advertising in Consumer Goods

Batiste Dry Shampoo - Consumer Goods - Large

Batiste Dry Shampoo wanted to grow brand awareness in Malaysia and reach new customers. They used beauty influencers and Instagram... to boost in-store sales. The campaign featured a prize giveaway and targeted talent selection. 22 influencers created 26 pieces of content, reaching 784,200 people. Engagement hit 10.6%, which is 253% above the industry average.

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A leading global CPG brand - Consumer Goods

Zefr Max helped a leading global CPG brand improve brand suitability and reach on Meta. The brand wanted to avoid... misinformation and hate speech without losing scale. They used Zefr’s suitability measurement and custom blocklists in two campaigns. The solution blocked high and medium risk categories. As a result, the brand achieved 99.9% category suitability, even during a rise in unsuitable impressions.

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Bed Head - Consumer Goods

Pixability used YouTube to help Bed Head reach a style-focused audience aged 18–34. The campaign aimed for high video completion... and measurable brand and search lift in brand-suitable environments. Pixability used contextual and behavioral targeting to reach 1.5 million unique users with a 21.72% audience penetration rate and 3.1x frequency. Results included a 645% relative lift, 175% relative search lift, and 6.76% observed awareness lift. The campaign proved YouTube can drive strong results for creative hairstyling brands.

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The Video Advertising Blueprint for Better Selection Decisions in Food And Beverages

McCormick & Company - Food & Beverages

Loftware’s cloud-based enterprise labeling solution helped McCormick & Company manage over 500,000 barcode labels monthly. McCormick faced challenges with customer-specific... label requirements, regulatory compliance, and decentralized processes. The new solution integrated with SAP, ensuring accurate label data and global standardization. This improved supply chain efficiency and reduced costs from labeling errors and delays.

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Heineken - Food & Beverages

Storyteq helped Heineken cut creative production costs by 54. 4%. Heineken used Storyteq to manage digital assets and automate content...creation. The platform enabled faster campaign planning and better team alignment. Heineken saw a 41.3% increase in conversion rate. The solution supported over 100,000 creative assets in the Storyteq DAM.

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Recent adoption and success with Video Advertising software in Retail

NordicaGolf - Retail

NordicaGolf wanted to give customers better product information to help them buy golf equipment online. They needed a way to... add and manage videos on their product pages without using a lot of time or resources. They used Videoly to automatically find, add, and update videos on their site. After installing Videoly, over 2,000 products had videos and more than 3,000 videos were added. A/B testing showed a 50% increase in conversion rates and a 24% increase in average order value when customers watched videos.

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a national home furnishings retailer - Retail

A national home furnishings retailer wanted to boost brand awareness and drive store traffic for Mother’s Day. They worked with... Strike Social to run a YouTube CTV-first campaign using hyper-local targeting and creative messaging. The campaign focused on reaching high-intent shoppers in over 200 local markets. The results included a cost per view of $0.016, which was 47% lower than the $0.030 guaranteed CPV. The campaign also exceeded guaranteed view goals by 195% and achieved a 78% video completion rate after the 25% view point.

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The Video Advertising Blueprint for Better Selection Decisions in Marketing And Advertising

Bart (EndGame) - Marketing And Advertising

Magnfi helped Bart, a marketing consultant, boost client engagement by switching from email to video. He used Magnfi to create... over 449 branded videos and 157 video testimonials. His email open rates jumped from 20-30% to a consistent 50-62%. Bart's videos also gained over 1,100 LinkedIn impressions in a week. Clients saw more repeat visits and positive feedback from video follow-ups.

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Driving ROI and results: Understanding the Impact of Video Advertising in Internet

Enquete-Debat.fr, MaBourse.fr, cipav-retraite.fr, l-echo-des-seniors.fr (French ad network) - Internet

Vidverto's inRead and Sticky ad formats helped four French websites boost ad revenue. Enquete-Debat.fr and MaBourse.fr saw a 50% revenue... increase in 10 months. MaBourse.fr tripled its advertising opportunities. Cipav-retraite.fr and l-echo-des-seniors.fr doubled their income in just 1 month. The new ad formats improved monetization and user engagement for publishers in the French market.

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