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The Video Advertising Blueprint for Better Selection Decisions in Marketing And Advertising
MAGNA - Marketing And Advertising - Large
Zefr partnered with MAGNA to study misinformation and its impact on consumers and brands. The research explored how people identify... misinformation and what they expect from brands. The study highlights the importance of brand safety and responsible advertising. Zefr's solutions help advertisers address misinformation concerns.
Onedery.com - Marketing And Advertising - Small
Magnfi helps Onedery. com use video to qualify leads and build client trust. Geoffrey Chaney sends personalized videos in LinkedIn...outreach, improving lead quality and sales conversations. He uses Magnfi analytics and CRM integration to track engagement and automate testimonial collection. Video messages make prospects more engaged and ready to talk. This approach shortens the sales cycle and boosts conversions for Onedery.com.
IMA - Marketing And Advertising
Pixability and Adelaide helped IMA boost Vaillant UK's YouTube campaign. The challenge was to increase Attention Units (AU) and beat... industry benchmarks. Pixability used contextual targeting and Adelaide measured AU scores. The campaign achieved a 205% higher display benchmark, 61% higher OLV benchmark, and a 3% higher attention unit score. IMA praised the strong results and effective partnership.
Video Advertising in Action in Other Industries
Global B2B Brand - Large
Strike Social helped a global B2B brand improve LinkedIn advertising. The campaign achieved 49% higher efficiency. The focus was on... better ad performance. The results show strong impact for B2B marketing. This case highlights LinkedIn as a key channel for business growth.
Blitzprint Inc. - Printing
Avanti helped Blitzprint Inc. manage three divisions: commercial print, book publishing, and marketing. Blitzprint needed a flexible MIS system to... handle different workflows and financial reporting. Avanti allowed each division to operate separately but share a database. The new system automated job streams and improved inventory and fulfillment tracking. Blitzprint was fully operational with Avanti within a month, streamlining processes and supporting business growth.
Saga Robotics - Robotics
Onshape CAD and PDM helped Saga Robotics speed up design cycles by 30-40%. The company faced crop loss from powdery... mildew and wanted to cut pesticide use. Onshape's cloud-native platform reduced data loss and software crashes. File management became easier for the team. Saga Robotics improved sustainable farming with better product development tools.
Video Advertising in Action in Entertainment
Betr - Entertainment - Medium
Waymark Cinematic helped Betr, a digital sports media brand, create cinematic CTV ads in under 48 hours. Betr used generative... AI to bypass traditional production, saving 90% of the usual time. The campaign delivered 119,000 impressions and a 97.8% completion rate at a $7.50 CPM. Betr reached new audiences with studio-quality visuals and full creative control. The process required no film crew or studio, just fast, flexible content creation.
Adventure Aquarium - Entertainment
VDO. AI CTV helped Adventure Aquarium with interactive connected TV advertising. The solution aimed to boost engagement and brand visibility....The campaign used interactive CTV formats. Results or metrics are not mentioned in the content.
Driving ROI and results: Understanding the Impact of Video Advertising in Food And Beverages
McCormick & Company - Food & Beverages - Very Large
Loftware's enterprise labeling solution helped McCormick & Company print over 500,000 barcode labels a month. McCormick integrated labeling with SAP... to meet changing regulations and customer needs. Centralized control reduced template numbers and improved accuracy. The solution enabled fast updates, compliance with FSMA and GHS, and better supply chain efficiency. Business users can now manage labels without IT, cutting downtime and costs.
Kraft Mac & Cheese - Food & Beverages - Large
Kraft Mac & Cheese launched the "#SendNoods" campaign for National Noodle Day. The ad targeted younger adults with edgy humor... but received backlash from older viewers, leading to negative emotional responses and higher negative purchase intent among those 50+. Despite controversy, the campaign sold out 7,000 meal kits in 28 minutes. Pre-testing and data insights could have helped Kraft avoid risks and improve messaging effectiveness.
Recent adoption and success with Video Advertising software in Media Production
Enquete-Debat.fr, MaBourse.fr, cipav-retraite.fr, l-echo-des-seniors.fr (French ad network) - Media Production - Small
Vidverto's inRead and Sticky ad formats helped four French websites boost ad revenue. Enquete-Debat.fr and MaBourse.fr saw a 50% increase... in revenue over 10 months. MaBourse.fr tripled its ad opportunities. Cipav-retraite.fr and l-echo-des-seniors.fr doubled their income in just one month. The new ad formats improved visibility and user interaction, making monetization more effective for publishers.
Barnstorm VFX - Media Production - Small
Barnstorm VFX used Blender for visual effects on The Man in the High Castle. They switched from Maya to Blender... for 3D work, using the Cycles render engine and AWS cloud rendering to handle large sequences. Blender allowed their small team to work efficiently without a complex pipeline. The team found Blender approachable and easy to use, helping them deliver high-quality VFX for TV production.
The Video Advertising Blueprint for Better Selection Decisions in Consumer Goods
Heineken - Consumer Goods - Very Large
Storyteq helped Heineken cut content production costs by 40%. Heineken used Storyteq to automate manual processes and centralize digital asset... management. The platform enabled teams in 160 countries to create on-brand, localized content in 28 languages. Heineken generated 40,000 assets from templates and improved brand consistency. Teams now spend less time on revisions and more on creative work.
Björn Axén - Consumer Goods - Small
Syncle helped Björn Axén share over 80 active videos across 200+ reseller product pages. Before Syncle, distributing video content to... retailers was slow and inconsistent. Syncle made it easy to deliver high-quality, consistent video content to all retailer sites. Björn Axén saw up to 80% average watch progress on their videos. Retailers gave positive feedback, saying the videos made shopping more engaging and informative.
The Latest Video Advertising Deployments delivering value in Manufacturing
Krones - Manufacturing - Large
Krones used UltiMaker 3D printers to speed up prototype production from weeks to hours. This let them test and improve... parts faster, making machines more reliable and reducing downtime. Customers can now order 3D-printed spare parts on demand, cutting delivery times from weeks to days or hours. Krones also developed custom materials using UltiMaker’s open platform. This new process lowered costs, reduced inventory needs, and improved service for global customers.
Recent adoption and success with Video Advertising software in Pharmaceuticals
A pharma brand - Pharmaceuticals - Large
Simulmedia helped a pharma brand improve TV advertising results. The old strategy targeted broad demographics and missed the right patients.... Simulmedia used data-driven planning to focus on the real audience. The brand reached 93% of priority leads in 2 months, down from 4 months. Customer acquisition cost dropped by 30%. The campaign drove over 50,000 website visits.
Driving ROI and results: Understanding the Impact of Video Advertising in Retail
Card Factory - Retail - Large
Card Factory used micro-influencers to boost brand awareness and drive store visits during the festive season. The campaign focused on... affordable, eco-friendly products for Christmas table settings. Influencers created authentic content, reaching 121,076 people with a 5.18% engagement rate. Contextual digital ads delivered 16 million impressions and a 0.19% CTR. The campaign mainly targeted women aged 34-49.