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The Sweepstakes Blueprint for Better Selection Decisions in Consumer Goods

Ty - Consumer Goods - Large

Votigo powered the Ty 30th Anniversary Beanie Hunt Contest on TikTok. Ty wanted to celebrate 30 years of Beanie Babies... and boost fan engagement. Votigo built a custom, cross-platform campaign with TikTok hashtag tracking, weekly sweepstakes, and a dynamic gallery. The campaign got tens of thousands of TikTok video submissions in 6 months. Ty saw increased awareness for its anniversary product line and new releases.

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Lights4fun - Consumer Goods

Lights4fun wanted to show off their Christmas lights and help charities. They used Woobox to run a photo contest on... Facebook. Fans uploaded photos and voted for their favorite display. The winner chose a charity to get a £1000 donation. The contest grew their fan base by almost 40%. They got over 5,200 votes and reached more than 8,000 people.

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Brevite - Consumer Goods

VYPER helped Brevite, a backpack company for photographers, run a viral contest. Brevite invested $3,000 in prizes and ads for... a 15-day campaign. The contest collected 41,000 emails and grew their cleaned email list by 36,000. Social media followers increased by thousands across Instagram, Twitter, and Facebook. The campaign achieved a 65% sign up conversion rate and cost about $0.08 per clean email.

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Sweepstakes in Action in Financial Services

Urgo - Financial Services - Medium

Xoxoday Compass helped Urgo, a small business lending fintech, automate sales commission calculations. The platform improved accuracy and speed, leading... to a 68% increase in incentive program adoption. Urgo saw 34% more qualifiers and a 36% rise in incentive payouts. Real-time visibility and gamified sales contests boosted sales rep productivity. The solution reduced administrative overhead and improved pay transparency.

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The Latest Sweepstakes Deployments delivering value in Entertainment

Annagora Aquapark - Entertainment

Easypromos helped Annagora Aquapark run a summer coupon campaign. The water park wanted to boost sales and grow its mailing... list. Doppio Creative, a digital agency, set up the campaign using Easypromos. Visitors who signed up got a 20% discount coupon and a chance to win family tickets. The campaign used 3000 unique barcode coupons. This approach increased new subscribers and attracted more customers to the park.

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Driving ROI and results: Understanding the Impact of Sweepstakes in Food And Beverages

Beam Suntory - Food & Beverages

Snipp Contests & Promotions helped Beam Suntory run a sweepstakes to promote their brands. The program aimed to drive purchases,... gain floorspace, and educate consumers. Consumers from key states registered on a gated website for a chance to win. The sweepstakes was available in English and Spanish. Snipp managed the draws, winner outreach, and reward fulfillment. Five winners received a Big Green Egg grill and table.

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Sweepstakes in Action in Other Industries

Goslings Rum - Food & Beverages - Medium

Contest Factory's Contest and Sweepstakes platform powered Goslings Rum's My Dark 'n Stormy contest. Goslings wanted more brand recognition and... leads. The campaign used a UGC photo contest and sweepstakes, with social media integration. Results included a 111% increase in email opt-ins, 161% more registrations, and 221% higher social engagement. Goslings gained new leads and boosted their brand image.

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The Latest Sweepstakes Deployments delivering value in Publishing

The Province - Publishing

The Province used Strutta’s social promotions platform to boost engagement for its Commuting Challenge. The campaign featured videos of readers... test-driving a hybrid car and a Facebook sweepstakes. Participants answered questions about the videos for a chance to win a 2-year Prius c lease. The campaign nearly doubled The Province’s Facebook likes and drove 9,194 visits and 3,874 entries in four weeks. Over half of entrants opted in for more Toyota info, and 50% shared on social media.

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