VideoHeroes wanted to grow in new European markets and needed better targeting and optimization. They used Verve’s in-app performance marketplace to reach the right audiences and launch new video ad ...formats. Verve helped them improve video completion rates and engagement. In the first quarter, video completion rates went up by over 13%. Year-over-year, revenue grew by 139% and impressions more than tripled. Over two years, revenue grew an average of 40% every quarter.
MediaMath helped Media Thesis, a performance marketing agency, find the most efficient DSP for cost-effective results. Media Thesis ran a head-to-head test between MediaMath and another leading DSP d...uring a high-stakes holiday campaign. MediaMath outperformed the competitor with a 40% CPM efficiency advantage for HBO Max video. The test showed MediaMath delivers more value, broader reach, and measurable impact. This success led to a deeper partnership between Media Thesis and MediaMath.
Growth Marketing Agency
- Marketing And Advertising
LifeStreet’s in-app advertising solution helped a growth marketing agency expand into mobile marketing. The agency used LifeStreet’s Nero platform to find the best leads and optimize ad spending. Thi...s led to an 18% decrease in cost per registration, a 30% increase in media margin on Android and iOS, and a 34% increase in the number of payers. The agency increased its lead-generation offers with LifeStreet by 5 times after seeing strong results.
A marketing and advertising company
- Marketing And Advertising
Smadex App to Web campaigns helped clients achieve a consistent 60% ROAS over 6 months. The campaigns used in-app ads to drive users to websites and convert them into leads and customers. Smadex algo...rithms found new quality users, predicted their behavior, and served targeted ads. Results included a 500% increase in budget and reach, over 30,000 buys, CPA/CPSale below $110, and a 15% CTR. The strategy maximized sales and ensured transparency for advertisers.
BYYD ran an advertising campaign for Asus to boost brand awareness and drive traffic to a landing page. The campaign used video ads, socio-demographic and interest targeting, and focused on users age...d 18-40 in the United States. BYYD optimized the campaign using its platform data. The campaign achieved 17,602 clicks, a video-through rate of 66.35%, and a click-through rate of 1.88%. Targeting included interests like gaming, laptops, and technology.
YouAppi helped Candivore’s Match Masters with mobile app retargeting. The challenge was to keep players engaged and returning to the game. YouAppi used Appi Templates banner creatives in the retarget...ing campaign. This led to a 2x increase in Day 7 ROAS compared to regular banner ads. The campaign also saw a 10.4% decrease in cost per user. The new creatives transformed campaign results and kept performance strong.
The Mobile Advertising Blueprint for Better Selection Decisions in Computer Software
Bagelcode
- Computer Software
DT Offer Wall helped Bagelcode boost its install rate by over 100%. The company used DT's Micro-Bidding technology and Virtual Currency Sales to attract more engaged users. Bagelcode exceeded its D7 ...ROAS goal by 7 times. The solution also improved user retention and overall revenue. Bagelcode worked closely with Digital Turbine's team for campaign optimization.
Cleanfox used AdAction's rewarded inventory to grow its user base. The app wanted to get more users in several countries. AdAction helped Cleanfox get nearly 3.5 million clicks and 225,000 new users.... The campaign expanded Cleanfox's reach across six countries. Cleanfox saw strong results in user acquisition and cost efficiency.
Driving ROI and results: Understanding the Impact of Mobile Advertising in Manufacturing
A large manufacturing company focused on packaging and plastic production
- Manufacturing
Simpli.fi helped a large manufacturing company boost job applicants using addressable targeting. The company needed to fill many job openings and wanted more qualified applicants. Simpli.fi’s program...matic advertising campaign used location-based targeting and custom occupational audiences. The campaign achieved a 0.15% click-through rate, 634 total actions, and a $19.37 cost per action. The solution included addressable geo-fencing and job-specific display ads for both online and in-person applications.
The Mobile Advertising Blueprint for Better Selection Decisions in Food And Beverages
Aidells
- Food & Beverages
PadSquad used its Slide-to-Reveal ad format for Aidells. Aidells wanted to make at-home meals more exciting using their chicken sausage. PadSquad created a rich media campaign with playful before and... after ads. The ads targeted home cooks and ran on recipe and meal prep content. The campaign had an engagement rate 6 times higher than PadSquad’s benchmark. Viewability was 29% higher than Aidells’ goal.
Recent adoption and success with Mobile Advertising software in Restaurants
Taste of Texas
- Restaurants
Taste of Texas is a busy steakhouse in Houston. They used to manage reservations with pen and paper. This limited how many guests they could serve. After switching to Yelp Guest Manager, they saw a 4...0% increase in guest count. Now, 70-80% of their reservations come through Yelp. The system is easy to use and saves staff time. More guests return because they can join the waitlist from home.
McDonald's Singapore wanted to bring more people into their restaurants and boost sales. They worked with Stellar Ace and Azira to run out-of-home ads and target commuters with mobile offers. Azira u...sed geofencing and mobile ad targeting to reach people who saw the ads. They tracked how many people visited the stores after seeing the ads. The campaign led to more engagement, better measurement of ad results, and a wider reach.
Otrivine used Vistar Media's demand-side platform (DSP) for a digital out-of-home (DOOH) campaign during winter. The challenge was to stand out among many cold and flu brands and reach shoppers at th...e right time. Otrivine used symptom-based targeting, real-time weather triggers, and proximity to retail stores. The campaign led to a 23% lift in product awareness, 18% lift in consideration, 14% lift in purchase intent, and 11% lift in brand preference.
Driving ROI and results: Understanding the Impact of Mobile Advertising in Consumer Services
Fetch
- Consumer Services
Jampp helped Fetch attract and activate new users with its user acquisition platform. Fetch wanted to bring in high-quality users and boost app engagement. Jampp used user acquisition and SKAN to rea...ch Fetch’s audience. They also ran A/B tests on creative strategies and optimized campaigns for better results. Fetch saw a 180% increase in onboarding completions after working with Jampp.
