GALE used Yelp Ads to help a national home services brand improve its AI search visibility. The agency launched targeted... Yelp ad campaigns in select cities. This led to a 28% increase in the brand’s citations by AI tools in those cities. The brand rose to #1 in local AI visibility within a week. Yelp advertising was the only change made during the test period.
Group C Digital
- Marketing And Advertising
- Small
USA
Simpli. fi helped Group C Digital run a year-long campaign for a Midwest grocery store chain. The campaign used geo-fencing...and cross-device targeting to drive in-person visits to 126 stores. Simpli.fi enabled precise measurement of store visits and competitor conquesting. The campaign achieved an average cost per visit of $3.22, beating the $5.00 goal. Over 163,000 store visits were tracked between June 2020 and June 2021.
Unspecified advertiser (dating affiliate marketer)
- Marketing And Advertising
EZmob's floating push ads helped a dating affiliate marketer achieve a 154. 7% ROI in France. The campaign started with...a $50 daily budget and focused on optimizing device, language, and publisher targeting. Using EZmob's postback and tracker, the marketer tracked conversions and adjusted bids for better results. After three months, the campaign delivered 275 conversions and $583 profit. Strategic optimizations led to lower CPA and sustained performance in the French dating market.
A leading advertising and engagement platform
- Marketing And Advertising
LifeStreet helped a leading advertising and engagement platform boost campaign results. The challenge was to overcome a plateau in traditional... marketing and maintain 100% day one ROAS. LifeStreet used machine learning to target new in-app audiences and optimize campaigns. The platform saw a 30% increase over ROAS targets, a 3X increase in conversions, and a 4X budget increase. LifeStreet's models quickly identified top offers and improved campaign efficiency.
Driving ROI and results: Understanding the Impact of Mobile Advertising in Entertainment
Social casino game
- Entertainment
- Small
A social casino game used Aarki to improve its advertising results. The game saw a 2x lift in average day... 7 return on ad spend. This shows strong growth in user engagement and revenue. The case highlights the impact of targeted ad campaigns for mobile games. Aarki helped the game reach more players and increase profits.
Digital Turbine's DT Growth and DT Offer Wall helped Funvent Studios expand in LATAM. Funvent used DT Preloads, App Select,... Notifications, and Offer Wall to boost installs and hit ROAS goals. They achieved 500,000 installs in three weeks and exceeded ROAS D7 targets in multiple countries. DT Offer Wall drove a 1.76x increase in impressions, 2.2x ARPDEU, and 182% more conversions month-over-month. Funvent reached new users and improved campaign results with these user acquisition tools.
ZiMAD used Vungle to boost ad revenue on Windows and Amazon platforms. After adding Vungle, their Windows ARPDAU grew by... 133%. Vungle's platform let ZiMAD optimize ad placements and quickly adjust eCPM values. Vungle became the top video ad supply source for ZiMAD on both platforms. Regular support and high-quality ads improved user retention and revenue.
YouAppi helped Candivore’s Match Masters with mobile app retargeting. The challenge was to keep players engaged and returning to the... game. YouAppi used Appi Templates banner creatives in the retargeting campaign. This led to a 2x increase in Day 7 ROAS compared to regular banner ads. The campaign also saw a 10.4% decrease in cost per user. The new creatives transformed campaign results and kept performance strong.
Foxintelligence (Cleanfox)
- Information Technology And Services
- Small
Paris, France
AdAction helped Cleanfox, a productivity app by Foxintelligence, expand beyond France. Cleanfox used AdAction's CPE campaigns to target new users... in the UK, Germany, and Spain. The campaigns drove over 225,000 new users and nearly 3.5 million clicks. Cleanfox increased its user base across six countries. The app improved its app store rankings and plans to expand to more markets.
Slack
- Information Technology And Services
- Large
San Francisco, USA
Slack grew from a small team tool to a global workplace communication platform. The team focused on user feedback, making... onboarding easy, and integrating with other tools. They used a freemium model and relied on referral marketing and social media, especially Twitter, to drive growth. Press coverage and influencer attention helped Slack reach a $4 billion valuation. Their story shows the power of listening to users and building a product people love.
onXmaps
- Information Technology And Services
- Medium
Missoula, USA
Smadex helped onXmaps grow mobile app installs by 200%. Subscriptions increased by 318%. Smadex used machine learning and multi-dimensional reporting.... The growth team at Smadex managed the campaign. High-quality inventory supported the results. onXmaps scaled its user base quickly with Smadex.
Recent adoption and success with Mobile Advertising software in Automotive
Fox Auto Dealership
- Automotive
- Medium
USA
Infillion ran a mobile ad campaign for Fox Auto Dealership. The goal was to increase foot traffic to their regional... car dealerships. The campaign used geo-conquesting and retargeting to reach people who visited competitor lots. Ads highlighted promotions and offers. The campaign drove an average dwell time of 69 minutes at the dealerships. It resulted in 526 walk-ins and a 3.1% lift in visits. The average cost per visit was $37.07.
Azira helped Škoda dealerships in France attract 1,362 visits across 13 locations during the auto show season. The challenge was... to stand out in a crowded market and turn open-house offers into real foot traffic and sales. Azira used audience insights and data-driven digital ads to target high-intent car shoppers. The campaign reached over 408,000 potential buyers and achieved a low €5.51 cost per visit. Real-time reporting allowed for quick adjustments and clear measurement of results.
Commercial Industrial Company (CIC)
- Automotive
- Medium
Amman, Jordan
AdFalcon created a mobile ad campaign for Commercial Industrial Company (CIC), Ford's official dealer in Jordan. The campaign promoted the... new Ford Explorer 2012 and aimed to boost brand awareness and showroom visits. AdFalcon designed rich media ads with interactive features like 360-degree views and click-to-call buttons. The campaign ran for three weeks, reaching over 1,000,000 impressions. The highest click-through rate achieved was 0.39%.
Driving ROI and results: Understanding the Impact of Mobile Advertising in Hospitality
ROBINSON
- Hospitality
- Large
Hannover, Germany
Vistar Media's programmatic DOOH solution helped ROBINSON double booking intent in Switzerland and achieve a 350% increase in booking intent among 45–54 year-olds in Germany. The campaign used... data-driven targeting to reach high-income audiences in urban centers across both countries. Brand awareness in Germany rose by 17%, while consideration in Switzerland increased by 46%. The creative strategy focused on premium positioning and emotive visuals to drive engagement. ROBINSON strengthened its market leadership and brand association with premium club holidays.
Moloco Ads helped Yanolja reach high-value customers who were hard to engage. Yanolja used its own CRM data with Moloco's... machine learning to target loyal users for a PLCC card campaign. The campaign drove a clear increase in conversions at a strong cost per action. Yanolja expanded its reach beyond owned media and saw improved ROI from digital advertising. The partnership ensured brand safety and compliance for financial product ads.
Washington's Lottery
- Government Administration
- Medium
Olympia, USA
PadSquad created a custom mobile game for Washington's Lottery. The game used rich media and gamification to boost engagement with... the "Imaginations Unite" campaign. Over 54,000 people interacted with the game. 32% played more than once. 24% finished the game. The campaign helped increase awareness and retention for the lottery brand.
Recent adoption and success with Mobile Advertising software in Food And Beverages
Saltas
- Food & Beverages
- Small
Croatia
BYYD ran an advertising campaign for Saltas in Croatia. The campaign aimed to boost brand recognition and inform people about... Saltas products. BYYD used rich media and targeted users aged 18-55 with interests in food, education, and entertainment. The team optimized the campaign daily to improve results. The campaign reached 482,271 unique users and achieved a CTR of 0.84%.
Taptica helped a leading casino game developer grow new user acquisition in Germany. The developer wanted to convert active mobile... users who would engage long-term. Taptica ran targeted mobile campaigns focused on user quality and compliance with age restrictions. The app saw 3X more total app opens, a 5X increase in unique purchases, and a deposit rate 14X above benchmarks. Campaign scale more than doubled in six months.
Weight Watchers Belgium
- Health, Wellness And Fitness
- Large
Brussels, Belgium
Weight Watchers Belgium used Kwanko's performance marketing solutions to improve their affiliate program. Their regular affiliate program was not delivering... results and both advertisers and publishers were dissatisfied. Kwanko introduced a new attribution model with two payout schemes. This change increased program attractiveness and publisher loyalty. The program saw an average of 3 to 4 contributors per sale and 100 final attributed sales for every 200 participative sales.
Driving ROI and results: Understanding the Impact of Mobile Advertising in Internet
SmartNews
- Internet
- Medium
Tokyo, Japan
Verve’s Brand+ Marketplace helped SmartNews boost ad revenue. By using Prebid integration and pre-packaged deals, SmartNews saw a 141% quarter-over-quarter... revenue growth. eCPM on Android increased by 56%. Fill rates rose by 39%. Verve also improved SmartNews’s credibility with ads.txt and direct demand partner relationships. SmartNews now sees Verve as a key strategic partner.
The Latest Mobile Advertising Deployments delivering value in Consumer Goods
PT. Unilever Indonesia Tbk
- Consumer Goods
- Very Large
Kecap Bango used experiential marketing and digital engagement at Festival Jajanan Bango 2022. PT. Unilever Indonesia Tbk aimed to reach... more consumers and preserve Indonesian culinary heritage. The event used brand activation tactics and worked with culinary experts. Social media and partnerships helped build the Kecap Bango brand reputation.
Jampp helped Fetch increase onboarding completions by 180%. Fetch wanted to attract high-quality users and keep them engaged in their... app. Jampp used user acquisition and SKAN to reach the right audience. They ran creative A/B tests and optimized campaigns for better results. Fetch saw strong growth in new user signups and engagement.
The Mobile Advertising Blueprint for Better Selection Decisions in Banking
United Overseas Bank (UOB)
- Banking
- Very Large
Singapore, Singapore
RevX helped United Overseas Bank run a retargeting campaign for its mobile app in Indonesia. The campaign targeted existing customers... who had not registered on the app. RevX used intent-based segmentation and creative optimization to reach high-intent users. The campaign delivered over 2,400 new conversions and an 11% increase in conversion rates. Unique user reach doubled among eligible users during the campaign period.