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Driving ROI and results: Understanding the Impact of Mobile Advertising in Entertainment

 

Funvent Studios - Entertainment - Small

Dubai, UAE
User acquisition for mobile games Expanding installs in new regions User acquisition Mobile app marketing

Digital Turbine's DT Growth and DT Offer Wall helped Funvent Studios expand in LATAM. Funvent used DT Preloads, App Select,... Notifications, and Offer Wall to boost installs and hit ROAS goals. They achieved 500,000 installs in three weeks and exceeded ROAS D7 targets in multiple countries. DT Offer Wall drove a 1.76x increase in impressions, 2.2x ARPDEU, and 182% more conversions month-over-month. Funvent reached new users and improved campaign results with these user acquisition tools.

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Fanatics Betting and Gaming - Entertainment - Large

Jacksonville, USA
App user acquisition diversification Customer acquisition

Fanatics Betting and Gaming used Moloco to scale their app marketing while keeping brand safety and transparency. They expanded their... ad channels beyond social partners. This led to more platform bookings, which they confirmed with incrementality modeling. The team plans to boost performance by increasing creative output. Moloco helped them reach new users in the independent app ecosystem.

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Candivore (Match Masters) - Entertainment

YouAppi helped Candivore’s Match Masters with mobile app retargeting. The challenge was to keep players engaged and returning to the... game. YouAppi used Appi Templates banner creatives in the retargeting campaign. This led to a 2x increase in Day 7 ROAS compared to regular banner ads. The campaign also saw a 10.4% decrease in cost per user. The new creatives transformed campaign results and kept performance strong.

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BIGO LIVE - Entertainment

Jampp helped BIGO LIVE grow its user base with programmatic user acquisition. BIGO LIVE wanted to reach more users while... keeping cost per install low. Jampp launched Limited Ad Tracking campaigns and used Dynamic Ads Builder for creative optimization. BIGO LIVE quickly reached more scale and lowered CPI. The team praised Jampp for transparency and strong support.

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The Latest Mobile Advertising Deployments delivering value in Marketing And Advertising

 

GALE - Marketing And Advertising - Medium

New York, USA
AI search visibility improvement Local advertising campaign management Customer engagement Content marketing

GALE used Yelp Ads to help a national home services brand improve its AI search visibility. The agency launched targeted... Yelp ad campaigns in select cities. This led to a 28% increase in the brand’s citations by AI tools in those cities. The brand rose to #1 in local AI visibility within a week. Yelp advertising was the only change made during the test period.

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Group C Digital - Marketing And Advertising - Small

USA
Multi-location advertising campaign management In-person visit attribution for retail Campaign measurement and attribution Retail marketing

Simpli. fi helped Group C Digital run a year-long campaign for a Midwest grocery store chain. The campaign used geo-fencing...and cross-device targeting to drive in-person visits to 126 stores. Simpli.fi enabled precise measurement of store visits and competitor conquesting. The campaign achieved an average cost per visit of $3.22, beating the $5.00 goal. Over 163,000 store visits were tracked between June 2020 and June 2021.

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A leading advertising and engagement platform - Marketing And Advertising

LifeStreet helped a leading advertising and engagement platform boost campaign results. The challenge was to overcome a plateau in traditional... marketing and maintain 100% day one ROAS. LifeStreet used machine learning to target new in-app audiences and optimize campaigns. The platform saw a 30% increase over ROAS targets, a 3X increase in conversions, and a 4X budget increase. LifeStreet's models quickly identified top offers and improved campaign efficiency.

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The Latest Mobile Advertising Deployments delivering value in Information Technology And Services

 

Foxintelligence (Cleanfox) - Information Technology And Services - Small

Paris, France
User acquisition for mobile app App store ranking improvement Mobile app marketing User acquisition

AdAction helped Cleanfox, a productivity app by Foxintelligence, expand beyond France. Cleanfox used AdAction's CPE campaigns to target new users... in the UK, Germany, and Spain. The campaigns drove over 225,000 new users and nearly 3.5 million clicks. Cleanfox increased its user base across six countries. The app improved its app store rankings and plans to expand to more markets.

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Slack - Information Technology And Services - Large

San Francisco, USA
Workplace communication platform adoption User feedback-driven product development Customer engagement Collaboration tools

Slack grew from a small team tool to a global workplace communication platform. The team focused on user feedback, making... onboarding easy, and integrating with other tools. They used a freemium model and relied on referral marketing and social media, especially Twitter, to drive growth. Press coverage and influencer attention helped Slack reach a $4 billion valuation. Their story shows the power of listening to users and building a product people love.

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onXmaps - Information Technology And Services - Medium

Missoula, USA
Mobile app user acquisition Subscription growth marketing Customer acquisition Mobile marketing

Smadex helped onXmaps grow mobile app installs by 200%. Subscriptions increased by 318%. Smadex used machine learning and multi-dimensional reporting.... The growth team at Smadex managed the campaign. High-quality inventory supported the results. onXmaps scaled its user base quickly with Smadex.

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Mobile Advertising in Action in Food And Beverages

 

Ben & Jerry's - Food & Beverages - Large

South Burlington, USA
Interactive video ad campaign for product launch Customer engagement Content marketing

PadSquad helped Ben & Jerry's launch interactive video ads for new Sundae flavors. The campaign used VidStream+ End Frame and... Drag to Reveal formats. These ads let people interact with the brand and discover flavors in a fun way. Ben & Jerry's saw a 148% higher click-through rate than the industry benchmark. Brand consideration rose by 35 points. The likelihood to try new flavors increased by 39%.

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McDonald's - Food & Beverages - Very Large

AdFalcon helped McDonald's boost mobile engagement. The campaign used location-based targeting to reach users near McDonald's stores. This increased store... visits and improved brand awareness. The solution used mobile advertising and real-time data. McDonald's saw strong results from the campaign.

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Driving ROI and results: Understanding the Impact of Mobile Advertising in Internet

 

SmartNews - Internet - Medium

Tokyo, Japan
Ad inventory monetization for news apps Ad monetization Mobile app advertising

Verve’s Brand+ Marketplace helped SmartNews boost ad revenue. By using Prebid integration and pre-packaged deals, SmartNews saw a 141% quarter-over-quarter... revenue growth. eCPM on Android increased by 56%. Fill rates rose by 39%. Verve also improved SmartNews’s credibility with ads.txt and direct demand partner relationships. SmartNews now sees Verve as a key strategic partner.

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aliexpress - Internet - Very Large

Kwanko helped aliexpress expand internationally using a CPA model. The partnership started in 2014 and now covers 22 countries. Kwanko... provided a single global account manager and local managers to recruit publishers. Their studio optimized creatives with vertical display, cashback, and vouchers. The program generated over 3.5 million sales since launch.

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The Mobile Advertising Blueprint for Better Selection Decisions in Education

A mid-sized private university in the Mid-Atlantic region - Education - Medium

Infillion's TrueX engagement ads helped a mid-sized private university in the Mid-Atlantic region double its industry benchmark click-through rate to 1. 7%. The campaign...used interactive carousel ads to showcase the school's benefits, including fee waivers and scholarships. The CTV ad with QR codes achieved a 0.3% scan rate. Users spent an average of 51 seconds engaging with the ad, surpassing the 30-second guarantee. The campaign drove more prospective students to learn about the university.

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Driving ROI and results: Understanding the Impact of Mobile Advertising in Automotive

Škoda dealerships - Automotive

Azira helped Škoda dealerships run a data-driven digital advertising campaign during France’s auto show season. The campaign targeted high-intent car... shoppers using audience insights and dynamic, location-based ads. Azira’s platform exposed 408,000+ shoppers to targeted ads and generated 1,362 dealership visits across 13 locations. The cost per visit was €5.51, below typical automotive averages. Real-time reporting and agile execution improved marketing return on ad spend.

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Recent adoption and success with Mobile Advertising software in Retail

PAK’nSAVE - Retail - Large

Vistar Media's Demand-Side Platform and dynamic creative helped PAK’nSAVE run a programmatic DOOH campaign. The brand used real-time price messaging... and localised creative to highlight savings at each store. Over two years, the campaign delivered 26+ million impressions and always-on visibility. Weekly updates reinforced PAK’nSAVE's lowest-price promise and built trust with shoppers. The campaign won Best Data Driven Marketing Campaign at the NZ Marketing Awards 2025.

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Recent adoption and success with Mobile Advertising software in Consumer Goods

PT. Unilever Indonesia Tbk - Consumer Goods - Very Large

Kecap Bango used experiential marketing and digital engagement at Festival Jajanan Bango 2022. PT. Unilever Indonesia Tbk aimed to reach... more consumers and preserve Indonesian culinary heritage. The event used brand activation tactics and worked with culinary experts. Social media and partnerships helped build the Kecap Bango brand reputation.

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Driving ROI and results: Understanding the Impact of Mobile Advertising in Banking

Nlb bank - Banking

BYYD helped Nlb bank run a targeted advertising campaign in Serbia. The goal was to expand awareness of the bank's... offers and attract users to their site. BYYD used rich media creatives, SSP optimization, and precise targeting by age, gender, and interests like education and scholarships. The campaign reached 110,225 unique users and exceeded targets for impressions and clicks, achieving a CTR of 0.86%. The results show strong performance in digital banking marketing.

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