AppStock used the Performance+ Marketplace from Verve to access exclusive in-app ad inventory. This helped AppStock reach new audiences and... boost their marketing scale. They saw a 56X increase in average daily revenue year-over-year. Impressions grew by 303% year-over-year. AppStock also saw a 168% increase in average daily revenue quarter-over-quarter. The team used new ad formats and careful monitoring to ensure quality and safety.
MediaMath helped Media Thesis, a performance marketing agency, find the most efficient DSP for cost-effective results. Media Thesis ran a... head-to-head test between MediaMath and another leading DSP during a high-stakes holiday campaign. MediaMath outperformed the competitor with a 40% CPM efficiency advantage for HBO Max video. The test showed MediaMath delivers more value, broader reach, and measurable impact. This success led to a deeper partnership between Media Thesis and MediaMath.
A leading advertising and engagement platform
- Marketing And Advertising
LifeStreet helped a leading advertising and engagement platform boost campaign results. The challenge was to overcome a plateau in traditional... marketing and maintain 100% day one ROAS. LifeStreet used machine learning to target new in-app audiences and optimize campaigns. The platform saw a 30% increase over ROAS targets, a 3X increase in conversions, and a 4X budget increase. LifeStreet's models quickly identified top offers and improved campaign efficiency.
Recent adoption and success with Mobile Advertising software in Entertainment
Candivore’s Match Masters
- Entertainment
YouAppi helped Candivore’s Match Masters with a mobile app retargeting campaign. The challenge was to keep players engaged and returning... to the game. YouAppi used Appi Templates banner creatives, which led to a 2x increase in Day 7 ROAS compared to regular banner ads. The campaign also saw a 10.4% decrease in cost per user. These changes improved campaign results and player retention.
AppSamurai helped APPS boost their mobile game Drill and Collect. The goal was to increase playtime and in-app purchases. AppSamurai... used Rewarded Playtime user acquisition to target engaged gamers. The campaign achieved a 107% ROAS, a 28% activation rate, and a 45% transaction rate. Level completion rates doubled, and day 30 retention improved.
PadSquad used its Slide-to-Reveal ad format for Aidells. Aidells wanted to make at-home meals more exciting using their chicken sausage.... PadSquad created a rich media campaign with playful before and after ads. The ads targeted home cooks and ran on recipe and meal prep content. The campaign had an engagement rate 6 times higher than PadSquad’s benchmark. Viewability was 29% higher than Aidells’ goal.
AdFalcon helped McDonald's boost mobile engagement. The campaign used location-based targeting to reach users near McDonald's stores. This increased store... visits and improved brand awareness. The solution used mobile advertising and real-time data. McDonald's saw strong results from the campaign.
Driving ROI and results: Understanding the Impact of Mobile Advertising in Consumer Services
Fetch
- Consumer Services
Jampp helped Fetch attract and activate new users with its user acquisition platform. Fetch wanted to bring in high-quality users... and boost app engagement. Jampp used user acquisition and SKAN to reach Fetch’s audience. They also ran A/B tests on creative strategies and optimized campaigns for better results. Fetch saw a 180% increase in onboarding completions after working with Jampp.
Insectek Pest Solutions
- Consumer Services
- Small
Yelp Ads helped Insectek Pest Solutions grow revenue by 300% in their first year. The company saw 150% growth entering... year three. With Yelp, they now generate over $3 million in annual revenue. Insectek gets $290,000 in extra yearly revenue, 2,146 leads per year, and a 45% close rate. Yelp Ads and the Upgrade Package drive qualified leads and strong ROI for this pest control business.
Recent adoption and success with Mobile Advertising software in Financial Services
A financial services advertiser
- Financial Services
Simpli. fi’s Bombora B2B contextual solution helped a financial services advertiser boost website visits and chatbot engagement. The client ran...two campaigns: one with Bombora’s contextual segments and one with traditional behavioral targeting. The Bombora campaign achieved an eCPC almost half that of the traditional campaign and a $2 lower eCPM. It delivered 38% more impressions and 83% more clicks. The contextual solution maximized return on ad spend for B2B advertising.
The Mobile Advertising Blueprint for Better Selection Decisions in Education
Babbel
- Education
Smadex helped Babbel boost buy rates by 300% with a creative-focused strategy. Localized and seasonal ads increased user engagement. Smadex... reduced Babbel's cost per buy by 87%. Optimizing ad formats led to 10x more buys and a 2x higher buy rate. Babbel maintained strong results and a stable budget. The partnership improved Babbel's visibility and user acquisition.
BYYD ran an advertising campaign for Asus to boost brand awareness and drive traffic to a landing page. The campaign used... video ads, socio-demographic and interest targeting, and focused on users aged 18-40 in the United States. BYYD optimized the campaign using its platform data. The campaign achieved 17,602 clicks, a video-through rate of 66.35%, and a click-through rate of 1.88%. Targeting included interests like gaming, laptops, and technology.
Driving ROI and results: Understanding the Impact of Mobile Advertising in Sports
PrizePicks
- Sports
Vistar Media's demand-side platform (DSP) powered PrizePicks' digital out-of-home (DOOH) campaign. PrizePicks used both programmatic and direct OOH buys to... reach sports fans near major venues. The campaign drove an 80% lift in consideration, 121% lift in message association, and 103% lift in brand favorability. Influencer creative and local targeting boosted engagement. The strategy helped PrizePicks stand out in the crowded daily fantasy sports market.
Driving ROI and results: Understanding the Impact of Mobile Advertising in Computer Software
Bagelcode
- Computer Software
DT Offer Wall helped Bagelcode boost its install rate by over 100%. The company used DT's Micro-Bidding technology and Virtual... Currency Sales to attract more engaged users. Bagelcode exceeded its D7 ROAS goal by 7 times. The solution also improved user retention and overall revenue. Bagelcode worked closely with Digital Turbine's team for campaign optimization.
Cleanfox used AdAction's rewarded inventory to grow its user base. The app wanted to get more users in several countries.... AdAction helped Cleanfox get nearly 3.5 million clicks and 225,000 new users. The campaign expanded Cleanfox's reach across six countries. Cleanfox saw strong results in user acquisition and cost efficiency.
Recent adoption and success with Mobile Advertising software in Restaurants
McDonald's Singapore
- Restaurants
McDonald's Singapore wanted to bring more people into their restaurants and boost sales. They worked with Stellar Ace and Azira... to run out-of-home ads and target commuters with mobile offers. Azira used geofencing and mobile ad targeting to reach people who saw the ads. They tracked how many people visited the stores after seeing the ads. The campaign led to more engagement, better measurement of ad results, and a wider reach.
Kwanko helped aliexpress expand internationally using a CPA model. The partnership started in 2014 and now covers 22 countries. Kwanko... provided a single global account manager and local managers to recruit publishers. Their studio optimized creatives with vertical display, cashback, and vouchers. The program generated over 3.5 million sales since launch.