The Publisher Ad Management Blueprint for Better Selection Decisions in Marketing And Advertising

Performance-Based Ad Agency (name under NDA) - Marketing And Advertising

Epom WL DSP helped a large US performance-based ad agency improve profits and client acquisition. The agency faced problems with limited features, poor traffic options, and low ad performance. Epom W...L DSP provided custom bid markups, white-labeling, more supply sources, and new ad templates. As a result, the agency saw 27% higher profits for advertisers, 29% higher CTR, 23% higher ad engagement, and 60% more clients per month.

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BigAds - Marketing And Advertising

Vendor Marketplace by Magnite helped BigAds grow revenue by 161% in 2021. BigAds opened its creative services marketplace to 183 advertisers. The platform brought more efficiency to their business. B...igAds expanded publisher relationships and increased demand for rich media advertising. Vendor Marketplace created a valuable new revenue stream for BigAds.

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A leading agency and its investment team - Marketing And Advertising

DeepIntent helped a leading agency manage CTV frequency across connected TV, display, and online video. The agency wanted to reduce audience overlap and improve campaign efficiency. Using DeepIntent,... they reinvested 23% of their media budget through cost savings. They reached 71,000 more verified patients without spending more. The agency also secured multi-million dollar programmatic deals with top CTV partners. This unified approach led to better reach, frequency, and media value.

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KINESSO - Marketing And Advertising

Index Exchange helped KINESSO lower carbon emissions for a digital ad campaign by 35%. KINESSO used Index Exchange to run a month-long display campaign for a global nonprofit. The campaign compared I...ndex Exchange to nine other SSPs. Index Exchange also delivered a 6% higher attention rate. There was no difference in CPM or conversion rate, showing strong performance and sustainability.

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CSG Creative - Marketing And Advertising

CSG Creative used nxtbook4 and PageRaft to improve digital engagement for their clients. They wanted to move beyond basic PDFs and create more interactive, branded experiences. With PageRaft, CSG del...ivered mobile-friendly content that increased client publication opens by up to 19 percent. Their clients saw higher engagement on both mobile and desktop. CSG believes these platforms help brands stand out in a crowded digital space.

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Publisher Ad Management in Action in Entertainment

Gram Games - Entertainment

Chartboost Mediation helped Gram Games boost ad revenue for Merge Dragons!. The studio wanted better dashboard flexibility, detailed reporting, and higher eCPMs. Chartboost Mediation offered a wide n...etwork demand and transparent control. Gram Games saw a 23% increase in ARPDAU in the first week. eCPMs rose by nearly 30%. Implementation was easy and results exceeded expectations.

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iGaming advertisers (clients of 7Search PPC) - Entertainment

7Search PPC helped iGaming advertisers overcome big challenges in online advertising. Advertisers faced problems like ad blindness, low-quality traffic, high costs, and limited ad formats. 7Search PP...C improved its platform to be more user-friendly and made it easier to set up campaigns. They filtered out low-quality traffic and added more quality publishers. This led to better campaign results for iGaming businesses.

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Ilya Artemov (Business Empire: RichMan) - Entertainment

Appodeal helped Business Empire: RichMan boost user acquisition with creative ad campaigns. In nine months, the game saw 1.3 million new installs and over 110 eROAS on Day 365. Appodeal's platform us...ed A/B testing, automated UA, and expert collaboration to optimize ad spend and creative strategy. The result was a 70% lower CPI compared to the industry average. These changes drove strong growth and higher retention for the mobile game.

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The Latest Publisher Ad Management Deployments delivering value in Computer Software

CreativeThemes - Computer Software

Blocksy is a free WordPress theme made by CreativeThemes. The founders spent two years building and perfecting the product. They wanted it to be easy for both beginners and advanced users. They used ...Freemius to help sell their Pro version and manage updates. Blocksy now has over 200,000 active installations. Their focus on user experience and a simple interface led to their success.

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Publisher Ad Management in Action in Other Industries

Vitzo -

Vitzo expanded to over 230 countries. They optimized their checkout process. They managed multiple brands easily.

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Zentrix Digital - Advertising

Zentrix Digital used SmartyAds DSP to improve their advertising campaigns. They achieved a win rate of over 40%, optimized their effective cost per mille to $3.80, and reduced their effective cost pe...r click to $0.67. Their click-through rate increased to 0.56%. Zentrix Digital was satisfied with the results and found the process smooth and user-friendly. They appreciated the support from the SmartyAds team.

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All Garage Floors - Interior Decorating

AdPushup helped All Garage Floors, an informational website about garage flooring, boost ad revenue. The site owner struggled with declining AdSense revenue and wanted more time for content. AdPushup... set up ActiveView Ad Refresh, managed header bidding, and switched the site to Google AdX. These changes led to a 186% increase in ad revenue in five months. Traffic grew by 120%, ad impressions rose by 136%, and Page RPM went up by 60%.

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Sovrn and ID5 - Advertising

Sovrn and ID5 partnered to address the challenge of cookieless web environments. Many publishers struggle to leverage their data assets. Sovrn Signal and ID5 ID were tested to provide privacy-safe so...lutions for enriching and segmenting first-party data. The results showed a near two times greater lift in CPMs. This solution helps publishers enhance their data and improve ad performance.

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The Publisher Ad Management Blueprint for Better Selection Decisions in Retail

Kidizen - Retail

Kevel Ad Server helped Kidizen add promoted listings to their kidstuff marketplace. Kidizen wanted to let sellers pay for more visibility but lacked resources to build an ad platform. Using Kevel’s A...PIs, they quickly launched sponsored listings and a self-serve ad portal. Sellers can now easily opt-in and promote items. The automated system gives Kidizen a steady, low-maintenance revenue stream. Kidizen’s CEO says the platform drives extra revenue and benefits both sellers and users.

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A leading retailer with more than 18,000 stores in 47 states - Retail

Start.io helped a leading retailer with over 18,000 stores drive more visits to their outlets. The campaign targeted competitor audiences using app owner data from brands like Walmart, Costco, and Pu...blix. Start.io activated these audiences to increase food sales and win customers from rivals. The campaign achieved a more efficient cost per store visit compared to location-based audiences. The retailer saw strong results in growing market share.

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Adore Me - Retail

Talon.One helps Adore Me run its subscription loyalty program. Adore Me offers VIP and Elite memberships with perks like discounts and curated boxes. They launched a new loyalty program called 'Frien...ds to Lovers' with tiers and points. Talon.One gives Adore Me a flexible, modern platform that fits their complex needs. The tech team finds Talon.One easy to use and well documented. This has helped Adore Me improve customer engagement and loyalty.

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Publisher Ad Management in Action in Media Production

TMZ - Media Production

TMZ wanted to improve their ad inventory without hurting user experience. They did not want to use inline ads that could disrupt readers. They decided to try Browsi's AI-powered solution after a reco...mmendation. Browsi created a personalized ad layout using AI and data. TMZ saw a 94% increase in ad viewability and a 43% increase in eCPM. User engagement, time on page, and scroll depth also improved.

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A popular news website in the Middle-East - Media Production

A popular news website in the Middle-East faced challenges with web monetization, relying solely on Google AdX demand. They needed to increase revenue without additional investment. AdSparc implement...ed a proprietary header bidding solution, optimizing floor prices and viewability. This led to a 26% increase in fill rate, 18% increase in eCPM, and a 49% increase in RPM. The auto-floor function increased request eCPM by 63%, and viewability optimization resulted in a 70% increase in eCPM and 77% increase in RPM. New bidders bought 63% of the inventory.

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County10 radio group - Media Production

County10 radio group used Broadstreet's digital advertising platform to help Porter’s Mountain View Supply Company boost spring and summer sales. Porter’s faced slow sales outside of fall and winter.... County10 created a multi-channel campaign using Broadstreet, including a photo contest, sponsored content, and events. The campaign doubled Porter’s foot traffic and established them as a local grilling authority. Porter’s saw big revenue gains and called it the best advertising they ever did.

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Redaktionsnetzwerk Deutschland (RND) - Media Production

goTom helped Redaktionsnetzwerk Deutschland (RND) improve digital marketing. RND used goTom as middleware to make workflows more efficient and transparent. The system increased automation and sped up... campaign processes. RND saw easier ad server booking and freed up capacity for monitoring and optimization. Customer satisfaction and cost efficiency improved after using goTom.

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Recent adoption and success with Publisher Ad Management software in Telecommunications

A major US telco - Telecommunications

OpenX supply-side targeting helped a major US telco boost working media by 30%. The campaign targeted users of a competitor’s service. In one month, the telco reached 1.9 million competitor customers.... The campaign improved ad spend efficiency. OpenX enabled better reach and results for telecommunications advertising.

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The Latest Publisher Ad Management Deployments delivering value in Management Consulting

California consulting firm - Management Consulting

BA Insight helped a California consulting firm improve information access with simplified search. The firm used BA Insight's enterprise search solution to make finding information easier. This led to... better productivity for employees. The case highlights the benefits of AI-powered search and knowledge management. The consulting firm saw faster access to data and improved workflow efficiency.

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Publisher Ad Management in Action in Na

LoadComplete - Gaming

AppLovin helped LoadComplete grow Legend of Slime after launch. LoadComplete used MAX, AppDiscovery, and SparkLabs to boost monetization and user acquisition. They saw a 21% increase in ad-based reve...nue per DAU and a 12% lift in eCPM. User acquisition spending scaled by more than 36X. D7 retention increased by 89%. Legend of Slime reached #1 on the free games chart.

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Sky Sports - Entertainment

Azerion helped Sky Sports boost brand awareness at the start of the 2020-21 Premier League season. Sky Sports wanted to reach football fans who did not have Sky or did not subscribe to Sky Sports. Az...erion used targeted ads, video assets, and data-driven audience segmentation. The campaign increased awareness, perception, and consideration of Sky Sports. Independent research showed strong brand engagement and positive results for both target groups.

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Publisher Ad Management in Action in Information Technology And Services

Adya - Information Technology And Services

Adya used Google Cloud to build advanced AI solutions for business growth. With Gemini AI, Adya accelerated time-to-market by 30%. Vertex AI helped reduce LLM building costs by 85% and improved perfo...rmance by 21%. Chirp 3 enabled localization in over 20 Indian languages with low latency. Multi-agent orchestration became 10 times faster using event-driven architecture. Adya's platform now lets users create custom AI agents and applications quickly and securely.

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Adya - Information Technology And Services

Adya used Google Cloud to build advanced AI solutions for business growth. With Gemini AI, Adya accelerated time-to-market by 30%. Vertex AI helped reduce LLM building costs by 85% and improved perfo...rmance by 21%. Chirp 3 enabled localization in over 20 Indian languages with low latency. Multi-agent orchestration became 10 times faster using event-driven architecture. Adya's platform now lets users create custom AI agents and applications quickly and securely.

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Adya - Information Technology And Services

Adya used Google Cloud to build advanced AI solutions for business growth. With Gemini AI, Adya accelerated time-to-market by 30%. Vertex AI helped reduce LLM building costs by 85% and improved perfo...rmance by 21%. Chirp 3 enabled localization in over 20 Indian languages with low latency. Multi-agent orchestration became 10 times faster using event-driven architecture. Adya's platform now lets users create custom AI agents and applications quickly and securely.

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ZebZap - Information Technology And Services

Cloudo helped ZebZap fix problems with communication and workflow. ZebZap had trouble with scattered messages, missed deadlines, and hard-to-find data. Cloudo gave them one place for messaging, proje...ct management, and storing files. ZebZap now works together better, finishes projects on time, and finds information easily. Cloudo also lets them grow without slowing down.

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Driving ROI and results: Understanding the Impact of Publisher Ad Management in Automotive

Antônio Alves, publisher do ramo automobilístico - Automotive

MonetizeMore helped Antônio Alves, an automotive publisher, boost ad revenue. After failed attempts with other companies, he partnered with MonetizeMore. The team used Faux Drifting, Viewability Boos...ter, and daily price floor updates to improve ad performance. In less than 20 days, revenue grew by over 579%, pageviews by 328.10%, and ad unit viewability by 14%. After 8 months, revenue increased by 185% and pageviews by 196%, even with 45% fewer ads per page. The publisher credits MonetizeMore's expertise and support for these results.

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The Publisher Ad Management Blueprint for Better Selection Decisions in Internet

Ryn VPN - Internet

AdPumb helped Ryn VPN increase ad revenue by 200%. Ryn VPN wanted to improve ad income and get better reporting data. AdPumb used in-app bidding, eCPM optimization, and fill rate management. Intersti...tial ad eCPMs doubled and native ad eCPMs increased by 7 times. Ryn VPN also got the reporting data they needed to make better decisions.

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Shopee - Internet

Admitad helped Shopee launch its affiliate marketing program in Poland during the busy fourth quarter of 2021. Shopee wanted to boost brand visibility, website traffic, and sales before Black Friday.... Admitad created a strategy using selected publishers and Facebook groups to drive high-quality traffic. They used Brand Auditor and Brand Guard tools to monitor traffic and prevent abuse. This approach built brand loyalty and helped Shopee quickly enter the Polish e-commerce market.

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9GAG - Internet

PubMatic OpenWrap SDK helped 9GAG, a global social media platform, boost in-app programmatic ad revenue. 9GAG faced limited revenue with server-side header bidding. By integrating OpenWrap SDK, they ...expanded demand partners and improved transparency. 9GAG saw a 22% increase in average CPM and a 51% rise in in-app programmatic ad revenue. The SDK enabled real-time auctions and better analytics without changing their app or store approvals.

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The Publisher Ad Management Blueprint for Better Selection Decisions in Consumer Goods

Godud Inc. - Consumer Goods

Catalysty helped Godud Inc., a mid-sized e-commerce company, improve their SEO. Godud struggled with low organic search visibility. Catalysty delivered a digital strategy from 2022 to 2023. Organic s...earch traffic increased by 90%. SEO rankings improved by 50%. Website sessions grew by 40%. Page views rose by 35%.

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