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Driving ROI and results: Understanding the Impact of Publisher Ad Management in Media Production
Redaktionsnetzwerk Deutschland (RND) - Media Production - Large
goTom helped Redaktionsnetzwerk Deutschland (RND) optimize digital marketing. RND used goTom as middleware to centralize campaign management and data flows.... The system automated processes and sped up campaign execution. RND saw more efficient workflows and freed up capacity for monitoring and optimization. Customer satisfaction and cost efficiency improved after goTom's integration.
BurdaMedia Extra - Media Production - Large
Browsi helped BurdaMedia Extra boost programmatic revenue by 32% and increase viewability by 13. 2%. The pilot delivered a 485%...ROI, far above the 185% target. BurdaMedia Extra scaled Browsi’s solution from 2 to 8 domains in three months. User experience and editorial design stayed stable. The partnership focused on smarter ad optimization, not adding more ad units.
County10 - Media Production - Small
County10 used Broadstreet to run a digital ad campaign for Porter’s Mountain View Supply Company. The campaign included a photo... contest, sponsored content, and in-store events. Porter’s doubled their summertime foot traffic and saw a 30% increase in revenue. County10 generated $15,000 in extra revenue from this campaign. Broadstreet’s reporting tools helped track engagement and optimize results.
Globo - Media Production - Very Large
Globo used Google Cloud to modernize its media production. Cloud migration enabled Globo to run complex projects at lower costs... and decentralize operations. The company hosted over 50 live events in 2021 using cloud-based Live Production. Automation with Vision AI and Video AI streamlined metadata extraction and reduced manual work. Security and scalability improved, letting Globo handle more productions with fewer resources.
Globo - Media Production - Very Large
Globo used Google Cloud to modernize its media production. Cloud migration enabled Globo to run complex projects at lower costs... and decentralize operations. The company hosted over 50 live events in 2021 using cloud-based Live Production. Automation with Vision AI and Video AI streamlined metadata extraction and reduced manual work. Security and scalability improved, letting Globo handle more productions with fewer resources.
Globo - Media Production - Very Large
Globo used Google Cloud to modernize its media production. Cloud migration enabled Globo to run complex projects at lower costs... and decentralize operations. The company hosted over 50 live events in 2021 using cloud-based Live Production. Automation with Vision AI and Video AI streamlined metadata extraction and reduced manual work. Security and scalability improved, letting Globo handle more productions with fewer resources.
A fast-growing Formula 1 and motorsport news website - Media Production
AdSparc AMP-optimised video player replaced a standard display ad for a Formula 1 and motorsport news site. The site wanted... to boost AMP page revenue, which was limited by display-only ads. AdSparc added a video player and used header bidding to increase demand. When video ads did not fill, a display ad showed instead. Sold CPM rose by 24%. Fill rate increased by 22%. Overall ad unit RPM jumped 51%. Revenue grew by 58%.
ChromeUnboxed - Media Production - Small
Ezoic helped ChromeUnboxed boost ad revenue by 152%. ChromeUnboxed needed strong ad monetization tools and expert support. Ezoic provided advanced... ad management and first-party data solutions. The team at ChromeUnboxed saw a big increase in website ad earnings. Ezoic's platform made it easy to manage ads and grow revenue.
GSTV (Gas Station TV) - Media Production - Large
FatTail's AdBook OMS helped GSTV manage 29,000 locations and 115 million monthly impressions. GSTV replaced manual spreadsheets with automated, algorithm-driven... forecasting. The new two-step sales process sped up deals and improved accuracy. GSTV now scales operations easily and avoids bottlenecks. The platform supports multi-location inventory management for media sales.
The Publisher Ad Management Blueprint for Better Selection Decisions in Marketing And Advertising
Stackmedia - Marketing And Advertising - Small
Epom DSP helped Stackmedia, a small Abuja-based agency, reduce client cost per lead by 38%. Rising CPCs and algorithm changes... on Meta and Google made results unpredictable for Stackmedia's SMB clients. Epom DSP offered low entry costs, transparent reporting, and responsive support. Stackmedia could now show clients exactly where ads ran and how budgets were spent. Programmatic campaigns outperformed Meta and Google, giving Stackmedia a new selling point and reducing platform dependency.
Agence 79 - Marketing And Advertising - Medium
PubMatic helped Agence 79 boost video campaign results for a retail client. Agence 79 used PubMatic’s curation tools to gain... more control and transparency in programmatic video buying. The agency achieved a 14.3% higher video completion rate and 12.5% better viewability than targets. Click-through rates were five times higher than the open market. The solution delivered a safer, more efficient media environment.
dentsu UK - Marketing And Advertising - Large
Magnite powers dentsu UK's Total TV, a private CTV marketplace. Dentsu UK uses this solution to plan, buy, and measure... connected TV campaigns at scale. The unified, data-driven approach helps an alcohol brand achieve better impact and uplift. The platform addresses fragmentation and boosts efficiency for CTV advertising.
Smart Supply by AI Digital - Marketing And Advertising - Medium
Smart Supply by AI Digital used Index Marketplaces to boost video ad performance. They activated supply intelligence technology for real-time... optimization and better inventory targeting. This led to a 19% increase in video completion rate and a 10% decrease in cost per completed view. The campaign ran longer due to strong results. The platform helped Smart Supply deliver consistent, efficient programmatic advertising.
Northstar Travel Group - Marketing And Advertising - Large
Passendo's email advertising platform helped Northstar Travel Group cut manual tag management by 85%. Reporting time for ad performance became... 60% faster. Northstar improved first-party data targeting and increased campaign management efficiency. The solution enabled new revenue streams and better ad performance. Passendo's platform enhanced newsletter monetization and streamlined ad operations.
Sovrn - Marketing And Advertising - Medium
Sovrn Signal and ID5 ID helped publishers address the challenge of cookieless web environments. By linking first-party data to the... ID5 ID, publishers saw nearly double CPM lift. Signal enabled secure, real-time data enrichment and segmentation for ad inventory. Publishers used robust analytics to benchmark and optimize ad performance. The solution provided a scalable way to increase revenue and maximize inventory value.
The Latest Publisher Ad Management Deployments delivering value in Entertainment
Mr. Robinson (anonymous name) - Entertainment - Small
Mr. Robinson runs a gambling platform and faced big challenges with online ad restrictions and low-quality traffic. He tried other... ad networks but got mostly bot traffic and no leads. In 2021, he switched to 7SearchPPC for his iGaming ads. The platform offered better targeting, more ad formats, and real-time analytics. He saw positive growth and was satisfied with the traffic quality and support. 7SearchPPC helped him keep his business running and find new opportunities in the iGaming industry.
Viu Viu Casino - Entertainment - Small
Doorboost analyseerde het spelgedrag van een speler bij Viu Viu Casino. Ze ontwikkelden een strategie om de winstkansen te verhogen... en risico’s te beperken. Door het optimaliseren van speelstrategieën en slim gebruik van bonussen steeg de winst van 5.000 naar 18.000 in drie maanden. De aanpak was gebaseerd op data-analyse en het kiezen van de juiste spellen. De resultaten tonen een duidelijke stijging van de totale winst.
Crazy Maple - Entertainment
HyprMX helped Crazy Maple boost revenue and ad diversity in their Chapters app. The studio wanted more than just game... ads and sought brand campaigns. HyprMX delivered brand-only demand, bringing ads from top brands like McDonald’s and Toyota. Crazy Maple ran rewarded video and interstitial ads up to 60 seconds. This led to higher revenue and a better ad experience for users.
Publisher Ad Management in Action in Other Industries
LoadComplete - Gaming
AppLovin helped LoadComplete grow Legend of Slime after launch. LoadComplete used MAX, AppDiscovery, and SparkLabs to boost monetization and user... acquisition. They saw a 21% increase in ad-based revenue per DAU and a 12% lift in eCPM. User acquisition spending scaled by more than 36X. D7 retention increased by 89%. Legend of Slime reached #1 on the free games chart.
Sky Sports - Entertainment
Azerion helped Sky Sports boost brand awareness at the start of the 2020-21 Premier League season. Sky Sports wanted to... reach football fans who did not have Sky or did not subscribe to Sky Sports. Azerion used targeted ads, video assets, and data-driven audience segmentation. The campaign increased awareness, perception, and consideration of Sky Sports. Independent research showed strong brand engagement and positive results for both target groups.
Zentrix Digital - Advertising
Zentrix Digital used SmartyAds DSP to improve their advertising campaigns. They achieved a win rate of over 40%, optimized their... effective cost per mille to $3.80, and reduced their effective cost per click to $0.67. Their click-through rate increased to 0.56%. Zentrix Digital was satisfied with the results and found the process smooth and user-friendly. They appreciated the support from the SmartyAds team.
Publisher Ad Management in Action in Internet
RatingWidget - Internet - Small
RatingWidget used Freemius to boost its WordPress plugin reviews. They started by offering extraordinary support to users. Then, they asked... users directly for reviews after helping them. Later, they automated review requests with in-app notifications triggered by user activity. A/B testing showed value-based triggers worked best. These changes increased monthly reviews by 700%, from 4-8 to 56, with most being 5-star ratings.
Ryn VPN - Internet - Small
AdPumb helped Ryn VPN boost ad revenue by 200%. Ryn VPN struggled with low eCPM and fill rates before using... AdPumb. The team wanted better ad income and detailed reporting. AdPumb deployed in-app bidding and eCPM optimization. Interstitial ad eCPM doubled, native ad eCPM increased 7x, and fill rates surpassed AdMob. Ryn VPN gained the data needed for smarter decisions.
OnPoint Global - Internet - Large
MonetizeMore used Offerwall ads on OnPoint Global's sites, Homeonlinetips and FinanceEasyTips. Homeonlinetips saw a 106% revenue increase and 30–34% RPM... growth after Offerwall was added. FinanceEasyTips grew revenue by 25% and boosted RPMs by 37–39%, even as traffic dropped 30%. Offerwall delivered high CPMs and stabilized earnings across different traffic patterns. MonetizeMore's ad optimization proved effective for both growing and declining sites.
The Latest Publisher Ad Management Deployments delivering value in Consumer Services
Toru Avariabi - Consumer Services - Small
Vibrant Media built a new website for Toru Avariabi, an emergency plumbing service. The old site lost customers to faster... competitors. The new site loads in under 2 seconds and has a 95 Google PageSpeed score. Emergency calls increased by 200%. Toru Avariabi now ranks on page 1 for local search terms. The site launched in just 5 days.
Listonic - Consumer Services - Small
Appodeal helped Listonic, a shopping list app, boost ARPDAU by 35% in one month. The Appodeal team found that adjusting... the banner ad refresh rate was the key. After tuning this single parameter, impressions per user doubled. Listonic quickly recovered from a sharp drop in ad revenue. The extra income was reinvested into user acquisition campaigns, driving further growth.
All Garage Floors - Consumer Services - Small
AdPushup helped All Garage Floors, a US-based informational website, boost ad revenue by 186% in five months. The site switched... from Google AdSense to AdX and used ActiveView Ad Refresh and Managed Header Bidding. Ad impressions rose by 136% and traffic increased by 120%. Page RPM grew by 60% in the first three months. The founder could focus more on content while AdPushup managed ad operations.
Publisher Ad Management in Action in Information Technology And Services
Thordata - Information Technology And Services
Thordata used Admitad’s Platinum Black Friday promo package to boost partner engagement. The campaign gave Thordata top exposure on landing... pages, emails, banners, and social media. Thordata saw a 15% increase in new publisher joins during Black Friday. The multi-channel approach helped Thordata reach new and existing partners. Thordata’s strong brand and high approval rate supported the campaign’s success.
Rocket Software - Information Technology And Services - Very Large
Nexway helped Rocket Software manage both reseller and direct digital sales channels. Rocket Software needed to balance global reseller sales... and direct B2B sales while keeping customers happy. Nexway provided a reseller portal with real-time product info and global currency support. They also offered a merchant of record service for compliance and automated direct sales. This partnership improved operational efficiency and helped Rocket Software scale its business.
Driving ROI and results: Understanding the Impact of Publisher Ad Management in Pharmaceuticals
Sun Pharma and its agency of record Fingerpaint - Pharmaceuticals - Large
DeepIntent Outcomes helped Sun Pharma and Fingerpaint boost ILUMYA awareness. They used Patient Modeled Audiences to plan and run campaigns... across CTV, online video, and digital. DeepIntent Outcomes measured and optimized the campaign. Verified patient reach increased by 5.7x. Cost-per-verified-patient dropped by 83%.
The Publisher Ad Management Blueprint for Better Selection Decisions in Retail
El Corte Inglés - Retail
Kevel Audience helped El Corte Inglés, Europe’s largest department store group, improve customer targeting and audience segmentation. The Portuguese branch... unified offline and online data for better insights. Using Kevel’s predictive model, they identified likely-to-buy users in specific categories. This led to a 3x increase in conversion rates compared to previous Meta remarketing segments. The solution enabled more effective marketing campaigns and improved customer acquisition and retention.
Publisher Ad Management in Action in Health Wellness And Fitness
A leading Health & Wellness brand - Health, Wellness And Fitness - Large
OpenX, with SWYM. ai and Butler/Till, helped a large health and wellness brand cut CPA by 57% across 18 U.S....markets. The brand used SWYM's AI for real-time supply curation and OpenX for quality downstream activation. This hyper-local programmatic display strategy also lowered CPC by 20%. The campaign reduced the number of domains by 37%, streamlining the supply path.
Publisher Ad Management in Action in Financial Services
Bilt - Financial Services - Medium
Talon. One powers Bilt's loyalty platform for over 5 million members. Bilt lets renters earn points on rent payments and...redeem them with 40,000+ merchants. The no-code platform helps Bilt launch and test campaigns fast, without developer help. Bilt's team can create advanced earn and redeem logic for rent, travel, shopping, and fitness. Talon.One enables Bilt to move from idea to execution in hours, driving higher engagement and flexibility.
The Latest Publisher Ad Management Deployments delivering value in Hospitality
Tourism agency in one of the largest US states - Hospitality
Start. io helped a major US state tourism agency boost website activity during the pandemic. The agency used Start.io's proprietary...targeting and first-party data to reach travelers, including millennials, gen x, and boomers. A new SDK enabled targeting based on device motion, identifying likely road trippers. The campaign more than doubled website activity and increased time on site by 35%. Cost per acquisition was lower than on other platforms.
Publisher Ad Management in Action in Automotive
AAA Northeast - Automotive - Large
Panviva helped AAA Northeast fix knowledge management problems after several mergers. The company had many disconnected sources for policies and... procedures. Panviva created a single place for all information. This made it easier for agents to find answers and reduced training time by half. Agents now solve more problems on the first call and give members a better experience.
Driving ROI and results: Understanding the Impact of Publisher Ad Management in Consumer Goods
RoadPro Family of Brands - Consumer Goods
PageRaft helps RoadPro Family of Brands reach an on-the-go audience with the Trucker Gear Guide digital magazine. The platform supports... editorial, advertising, and video content. Gina Bonafede, director of marketing communications, says the partnership with Nxtbook Media is very positive. The digital publishing solution improves their marketing programs. RoadPro uses PageRaft to engage truckers with useful content.