Publisher Ad Management Customer Deals | Implementation & Best Practices

goTom helped Redaktionsnetzwerk Deutschland (RND) optimize digital marketing. RND used goTom as middleware to centralize campaign management and data flows.... The system automated processes and sped up campaign execution. RND saw more efficient workflows and freed up capacity for monitoring and optimization. Customer satisfaction and cost efficiency improved after goTom's integration.
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Browsi helped BurdaMedia Extra boost programmatic revenue by 32% and increase viewability by 13. 2%. The pilot delivered a 485%...ROI, far above the 185% target. BurdaMedia Extra scaled Browsi’s solution from 2 to 8 domains in three months. User experience and editorial design stayed stable. The partnership focused on smarter ad optimization, not adding more ad units.
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FatTail's AdBook OMS helped GSTV manage 29,000 locations and 115 million monthly impressions. GSTV replaced manual spreadsheets with automated, algorithm-driven... forecasting. The sales process was reduced to two steps, speeding up deals and improving accuracy. GSTV saw 3.7x higher engagement after automation. The platform enabled scalable operations and eliminated bottlenecks.
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Globo used Google Cloud to modernize its media production. Cloud migration enabled Globo to run complex projects at lower costs... and decentralize operations. The company hosted over 50 live events in 2021 using cloud-based Live Production. Automation with Vision AI and Video AI streamlined metadata extraction and reduced manual work. Security and scalability improved, letting Globo handle more productions with fewer resources.
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Globo used Google Cloud to modernize its media production. Cloud migration enabled Globo to run complex projects at lower costs... and decentralize operations. The company hosted over 50 live events in 2021 using cloud-based Live Production. Automation with Vision AI and Video AI streamlined metadata extraction and reduced manual work. Security and scalability improved, letting Globo handle more productions with fewer resources.
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Globo used Google Cloud to modernize its media production. Cloud migration enabled Globo to run complex projects at lower costs... and decentralize operations. The company hosted over 50 live events in 2021 using cloud-based Live Production. Automation with Vision AI and Video AI streamlined metadata extraction and reduced manual work. Security and scalability improved, letting Globo handle more productions with fewer resources.
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SHE Media wanted to stand out in a crowded programmatic ad market. They needed custom solutions to improve bid performance... and CPM efficiency for their sales team. SHE Media used Magnite’s Preferred Price Reduction technology to create tailored programs for buyers. This helped them address specific campaign KPIs like viewability. The solution strengthened relationships with key advertising partners.
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AdSparc AMP-optimised video player replaced a standard display ad for a Formula 1 and motorsport news site. The site wanted... to boost AMP page revenue, which was limited by display-only ads. AdSparc added a video player and used header bidding to increase demand. When video ads did not fill, a display ad showed instead. Sold CPM rose by 24%. Fill rate increased by 22%. Overall ad unit RPM jumped 51%. Revenue grew by 58%.
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WO Analytics helps Townsquare Media cut report generation time by at least half. The business intelligence tool gives fast insights... into inventory and revenue. Sales directors and executives use dashboards daily to track performance. Integration with WO Traffic made reporting easier and more transparent. Townsquare Media uses business intelligence to spot problems early and drive revenue growth.
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DeepIntent’s Patient Modeled Audiences helped a leading healthcare media agency reach qualified patient audiences with 30% higher quality than the 18-partner average. The agency saw... a 59% lower CPM and delivered 50% more qualified impressions compared to industry benchmarks. DeepIntent enabled the creation of two actionable audience models for weight management, COPD, dry eyes, and mental health campaigns. The solution drove a 40% monthly increase in conversions. The agency values DeepIntent for its precision, transparency, and privacy in healthcare marketing.
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Smart helped TimeOne Group use semantic contextual targeting to boost qualified visits for a Spanish fashion e-commerce brand. TimeOne aimed to... increase visits over 10 seconds and drive sales with retargeting strategies. They used Smart’s proprietary algorithm to analyze and categorize web pages in real time. The campaign achieved a 1.5% CTR, 30% higher than other deals, and a 23% visit rate, 5 points above average. TimeOne saw better performance and lower costs compared to third-party data activation.
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BreakRoom used Epom DSP to introduce programmatic advertising to betting, iGaming, and FinTech brands in East Africa. Most local brands... relied only on Google Ads and Meta, lacking exposure to programmatic options. BreakRoom focused on media buying, guiding clients through one campaign at a time and building trust. Epom's white-label access and strong support helped BreakRoom offer a transparent, branded experience. The team is preparing for growth as more clients adopt programmatic, especially during the football season.
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GeoEdge helped ReklamStore boost its AdOps efficiency by over 1,400%. ReklamStore used GeoEdge to manage ad operations faster. This led... to a rapid increase in ReklamStore's customer base. The case highlights how ad tech tools can drive growth for marketing platforms. ReklamStore improved its workflow and scaled up quickly.
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Smart Supply by AI Digital used Index Marketplaces to boost video ad performance. They activated supply intelligence technology for real-time... optimization and better inventory targeting. This led to a 19% increase in video completion rate and a 10% decrease in cost per completed view. The campaign ran longer due to strong results. The platform helped Smart Supply deliver consistent, efficient programmatic advertising.
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Passendo's email advertising platform helped Northstar Travel Group cut manual tag management by 85%. Reporting time for ad performance became... 60% faster. Northstar improved first-party data targeting and increased campaign management efficiency. The solution enabled new revenue streams and better ad performance. Passendo's platform enhanced newsletter monetization and streamlined ad operations.
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TouchTunes used Kevel’s server-side APIs to add ads to their digital jukeboxes. They needed a solution that did not rely... on JavaScript tags. Kevel enabled TouchTunes to launch a DOOH ad platform in weeks. The platform supports direct-sold, interactive, and programmatic ads. Advertisers can target by location, time, and music genre. This helped TouchTunes boost revenue from their jukebox network.
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Beeswax's CPA bidding strategy helped a leading streaming platform boost user acquisition. The platform saw a 3X increase in incremental... listeners after switching to automated campaign optimization. The new approach reduced cost-per-incremental listener and improved conversion rates. The solution made campaign management easier and more efficient. The platform met its target CPA goals while saving time and money.
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Mr. Robinson runs a gambling platform and faced big challenges with online ad restrictions and low-quality traffic. He tried other... ad networks but got mostly bot traffic and no leads. In 2021, he switched to 7SearchPPC for his iGaming ads. The platform offered better targeting, more ad formats, and real-time analytics. He saw positive growth and was satisfied with the traffic quality and support. 7SearchPPC helped him keep his business running and find new opportunities in the iGaming industry.
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Doorboost analyseerde het spelgedrag van een speler bij Viu Viu Casino. Ze ontwikkelden een strategie om de winstkansen te verhogen... en risico’s te beperken. Door het optimaliseren van speelstrategieën en slim gebruik van bonussen steeg de winst van 5.000 naar 18.000 in drie maanden. De aanpak was gebaseerd op data-analyse en het kiezen van de juiste spellen. De resultaten tonen een duidelijke stijging van de totale winst.
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Sky Sports worked with Azerion to boost engagement for their campaign 'Everything to Play For. ' The case highlights how...Sky Sports used digital advertising solutions. The goal was to reach more viewers and increase campaign impact. Azerion's platform helped Sky Sports connect with their audience. The results show improved engagement and campaign performance.
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HyprMX helped Crazy Maple boost revenue and ad diversity in their Chapters app. The studio wanted more than just game... ads and sought brand campaigns. HyprMX delivered brand-only demand, bringing ads from top brands like McDonald’s and Toyota. Crazy Maple ran rewarded video and interstitial ads up to 60 seconds. This led to higher revenue and a better ad experience for users.
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Start. io helped Sovrn scale in-app video advertising on mobile apps worldwide. Sovrn used Start.io’s platform to reach more accurate...audiences and optimize programmatic connections. The partnership led to a 197% quarter-over-quarter growth and a 405% year-over-year increase in video revenue. Video share of total revenue jumped from 11% to 73% in one year. Enhanced data signals and deeper integrations drove these strong results.
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OpenX and Overwolf partnered to help advertisers reach engaged gaming audiences. Overwolf provided access to immersive gaming environments, while OpenX... used its curation tools to target high-attention video inventory. The campaigns achieved a 98.2% video viewability rate and an 89.2% video completion rate. Advertisers benefited from attentive reach and strong video performance. This case highlights the value of programmatic video in gaming.
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MonetizeMore helped finance-easytips. com increase both Session RPM and Page RPM by about 50%. The site used a PPS-PPID configuration...to send stronger first-party audience signals. They migrated traffic in stages and refreshed their PPID key for better match quality. After moving all traffic to the new setup, RPM metrics rose sharply. The case shows how identity enrichment and careful cohort testing can drive ad revenue growth for finance publishers.
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Playwire's QPT initiative helped a major utility and education website boost CPMs by 168%. The site saw a 76% increase... in overall revenue and a 61% reduction in ad requests. Viewability improved by 107% through strategic ad placement and logic refinements. The solution focused on efficiency, using traffic shaping and advanced ad logic. The publisher achieved higher revenue with fewer wasted resources.
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AdPumb helped Ryn VPN boost ad revenue by 200%. Ryn VPN struggled with low eCPM and fill rates before using... AdPumb. The team wanted better ad income and detailed reporting. AdPumb deployed in-app bidding and eCPM optimization. Interstitial ad eCPM doubled, native ad eCPM increased 7x, and fill rates surpassed AdMob. Ryn VPN gained the data needed for smarter decisions.
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Study Break Media used header bidding to boost ad revenue. They integrated 10 header bidding partners, including Sovrn, through a... custom Prebid.js wrapper. After switching, 50% of their inventory sold at higher CPMs than before. Real-time bid data and A/B testing improved partner evaluation and auction pressure. Header bidding changed their partner relationships and increased revenue from remnant inventory.
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Today Media uses Broadstreet to manage digital advertising. The platform helps them impress advertisers and improve ad performance. Broadstreet supports... small publishers with tools for ad management. Today Media benefits from easier ad operations and better renewal rates. The solution fits the needs of publishing companies.
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Ezoic helped a publisher move from Access Now to Level 3 in under six months. The publisher focused on a... niche topic and used Ezoic's WordPress plugin, Leap, Cloud Suite, and Tag Tester to optimize their site. With support from Ezoic's Publisher Success team, they improved revenue, visits, pageviews, and EPMV. Enhanced AI Placeholders further boosted their site performance. The publisher benefited from 1-to-1 consulting and access to high-earning ad partners.
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PubMatic’s Identity Hub helped Kobe Shimbun, a major Japanese news publisher, boost ad spend by 667%. The publisher needed a... solution after Google announced the end of third-party cookies. Identity Hub enabled Kobe Shimbun to use multiple alternative IDs on their digital properties. This led to a 263% increase in fill rate and a 1,321% lift in TTD ad spend. Kobe Shimbun improved programmatic revenue with no extra cost.
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FiboSearch used Freemius to grow its WooCommerce search plugin to over 100,000 active installs and a 5-star rating. The team launched... a paid version in 2019 and rebranded to stand out in the market. Freemius handled sales, licensing, and finance, letting FiboSearch focus on product and support. This partnership helped FiboSearch streamline operations and boost user satisfaction. The plugin now leads its niche for WooCommerce stores.
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Thordata used Admitad’s Platinum Black Friday promo package to boost partner engagement. The campaign gave Thordata top exposure on landing... pages, emails, banners, and social media. Thordata saw a 15% increase in new publisher joins during Black Friday. The multi-channel approach helped Thordata reach new and existing partners. Thordata’s strong brand and high approval rate supported the campaign’s success.
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Nexway helped Rocket Software manage both reseller and direct digital sales channels. Rocket Software needed to balance global reseller sales... and direct B2B sales while keeping customers happy. Nexway provided a reseller portal with real-time product info and global currency support. They also offered a merchant of record service for compliance and automated direct sales. This partnership improved operational efficiency and helped Rocket Software scale its business.
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Vibrant Media built a new website for Toru Avariabi, an emergency plumbing service. The old site lost customers to faster... competitors. The new site loads in under 2 seconds and has a 95 Google PageSpeed score. Emergency calls increased by 200%. Toru Avariabi now ranks on page 1 for local search terms. The site launched in just 5 days.
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Appodeal helped Listonic, a shopping list app, boost ARPDAU by 35% in one month. The Appodeal team found that adjusting... the banner ad refresh rate was the key. After tuning this single parameter, impressions per user doubled. Listonic quickly recovered from a sharp drop in ad revenue. The extra income was reinvested into user acquisition campaigns, driving further growth.
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AdPushup helped All Garage Floors, a US-based informational website, boost ad revenue by 186% in five months. The site switched... from Google AdSense to AdX and used ActiveView Ad Refresh and Managed Header Bidding. Ad impressions rose by 136% and traffic increased by 120%. Page RPM grew by 60% in the first three months. The founder could focus more on content while AdPushup managed ad operations.
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