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The Latest Influencer Marketing Deployments delivering value in Food And Beverages

TrueStart Coffee - Food & Beverages - Small

Dyzio Shopfluence helped TrueStart Coffee boost brand awareness before their in-store launch. They used influencer gifting with nano and micro-influencers... on TikTok and Instagram. The campaign recruited 66 influencers and sent 46 gifts in the first month. Over 111 pieces of content were created, generating 70,000 impressions. TrueStart Coffee saw higher engagement and saved time with automated campaign management.

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Perfection Fresh - Food & Beverages

Hypetap ran an influencer marketing campaign for Perfection Fresh to promote Calypso Mango. Ten foodie creators made 51 social content... pieces on Instagram and TikTok. The campaign aimed to boost brand awareness and set Calypso Mango apart from other varieties. The campaign reached 3,164,523 people, generated 3,492,156 impressions, and drove 473,452 total engagements. Influencer marketing and viral food trends helped increase engagement and brand cut-through at the point of sale.

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Bokksu - Food & Beverages

Makrwatch helped Bokksu use influencer marketing to get more new customers. Bokksu wanted to grow fast and reach people who... love Japanese snacks. Before Makrwatch, Bokksu struggled to scale influencer campaigns and spent too much time on manual work. Makrwatch set up a pilot program, found 336 creators, and closed 11 deals in the first month. YouTube became Bokksu’s main channel for new customers, with 70% of new subscribers coming from YouTube. Bokksu sponsored over 1,000 videos and saved more than 6,000 hours.

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Café Kitsuné - Food & Beverages - Medium

Kolsquare helped Café Kitsuné boost its brand with a targeted influencer marketing campaign. The campaign for a popup with Summer... Fridays in Paris reached 2.3 million impressions in 30 days. Café Kitsuné used Kolsquare to find the right influencers and track campaign results. The gifting-only approach created authentic, high-quality content and increased engagement. The campaign strengthened Café Kitsuné’s image and expanded its community.

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Pernod Ricard - Food & Beverages

Meltwater’s social intelligence solution helps Pernod Ricard track consumer trends and brand performance. The Consumer Insights team uses custom Campaign... Tracker dashboards to measure campaign impact and brand health. Automated reports and integrated review data save time and improve strategy. Meltwater’s tools also support ad hoc research and ESG tracking, helping Pernod Ricard meet sustainability goals and share insights across teams. The company uses these insights to drive innovation and stay ahead in the premium spirits market.

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Absolut Vodka - Food & Beverages

Humanz ran two creator-led campaigns for Absolut Vodka to launch Passionfruit and Watermelon flavors in South Africa. Influencers received gift... boxes to make cocktails and share their experiences on Instagram. The campaign used a mix of nano, micro, macro, and A-list creators with strong lifestyle and entertainment presence. The approach focused on authentic storytelling and exclusive events. Engagement rates and sales exceeded campaign expectations, with strong brand messaging and vibrant content.

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Rescue Chocolate - Food & Beverages

Shopify helped Rescue Chocolate start an online chocolate business. Rescue Chocolate used Shopify to create a website and sell products... online. The platform offered tools for building a brand, managing inventory, and processing payments. Rescue Chocolate was able to launch their store and reach more customers. Shopify made it easy for them to grow their business online.

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M&M’S - Food & Beverages

Aspire’s Agency Services helped M&M’S improve their influencer marketing campaigns. M&M’S wanted to boost awareness and sales for their direct-to-consumer... product. Aspire managed campaign strategy and logistics, focusing on tentpole events like Mother’s Day. The campaign led to a 29% year-over-year increase in engagement rate. M&M’S also saved 20-25 hours per month by letting Aspire handle logistics.

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nutpods - Food & Beverages

GRIN helped nutpods automate influencer program management. Before using GRIN, nutpods could only manage up to 200 influencers. With GRIN,... they scaled beyond that limit. The software saved time and money. nutpods grew their influencer programs with GRIN's tools.

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El Pollo Loco - Food & Beverages

Later Influence helped El Pollo Loco launch a creator campaign for their Double Tostada product. The goal was to boost... sales and brand awareness among Gen Z food lovers. Later Influence enabled El Pollo Loco to work with 20 influencers, creating 39 pieces of content across TikTok and Instagram. The campaign reached 46.7 million impressions and achieved a 2.2% average engagement rate. The brand also saved time on campaign management and focused on strategic partnerships.

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Coca-Cola - Food & Beverages

Sideqik helped Coca-Cola eSports track and manage nearly 100 influencer relationships over a year. Coca-Cola used Sideqik to monitor influencer... mentions and identify top brand advocates. The platform enabled automatic tracking and engagement with influencers. Coca-Cola generated 86,841 engagements and achieved a 571% ROI. This approach led to nearly 5x earned media value for the brand.

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Influencer Marketing in Action in Other Industries

Baxter of California - Consumer Goods

Linqia helped Baxter of California boost awareness for its men's grooming products. The brand wanted to promote a Father’s Day... sale and drive website traffic. Linqia connected Baxter with influencers in fashion, beauty, and lifestyle. Influencers created over 250 original posts and stories. The campaign generated 6.4 million impressions and an engagement rate 648% higher than projected. Baxter reused influencer content on its social channels.

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Titan - Retail - Medium

Qoruz helped Titan improve influencer marketing by making influencer selection faster and more accurate. The platform's search feature saved over... 200 hours of manual data gathering. Titan used Qoruz to find influencers with high-income audiences and get detailed audience insights. The outreach feature removed the need for a separate influencer outreach team. Titan saw better campaign efficiency and improved content planning.

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Bloomers Intimates - Apparel & Fashion

Bloomers Intimates needed to make new video ads quickly for their lingerie brand. They used Billo to get user-generated content... videos for their Meta campaigns. By giving clear instructions to creators, they got videos that matched their needs. Their Return on Ad Spend (ROAS) more than doubled, going from less than one to an average of two. Their slip shorts sold out in a month using only Billo ads. The company saw 400% revenue growth year over year.

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Rate Special - Marketing And Advertising - Small

LinkTrust helped Rate Special, a performance marketing network and credit data reseller, improve reliability and support. After trying other platforms... like Hitpath, Cake, and Everflow, Rate Special chose LinkTrust for its dependable service and strong customer support. The platform's usability and quick access to data made daily operations easier. Trust and honesty from LinkTrust built a long-term partnership for over 14 years.

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Dreams - Retail - Large

Bazaarvoice Social Commerce helped Dreams boost conversion rates by 200%. The UK bed retailer used Bazaarvoice Galleries to show real... customer photos on its website. This led to a 360% increase in time spent on site and a 62% rise in average order value. User-generated content built trust and inspired shoppers. Dreams saw a big jump in revenue from these changes.

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Jeep - Automotive - Large

IZEA worked with Jeep to bring the "Go Anywhere. Do Anything." spirit to life. They activated creators to capture the... thrill of off-roading in Jeep Wranglers on the Rubicon Trail. The campaign showed the vehicle’s capability and the Jeep lifestyle. Content highlighted freedom, grit, and community. The partnership focused on influencer marketing and authentic brand storytelling.

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The Influencer Marketing Blueprint for Better Selection Decisions in Marketing And Advertising

Alkimiads - Marketing And Advertising

Alkimiads used the Influencity platform to improve influencer sourcing and vetting. Manual searches took at least 45 minutes to find... 4-5 viable influencers. Vetting each profile took 10-15 minutes. Influencity's profile analysis feature gave Alkimiads fast, data-driven insights. The agency could estimate campaign ROI and streamline influencer marketing for clients. Alkimiads ran campaigns for Karol G and Playstation 5 using Influencity.

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California-based SEO agency - Marketing And Advertising

Vazoola helped a California-based SEO agency scale their link building to 1,800 links per month. The agency faced rising costs,... operational inefficiencies, and quality issues with their previous vendor. Vazoola provided custom pricing, API integrations, and flexible ordering systems. The agency saved $30,000 per month, a 23% cost reduction, with no drop in link quality. They onboarded 300+ campaigns and improved keyword rankings and traffic for their clients.

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Agency - Marketing And Advertising

Vendasta helped an agency achieve 177% growth. The agency used Vendasta's AI-powered marketing platform. They attracted, converted, and engaged more... customers. The platform offered tools for lead capture, reputation management, social marketing, and CRM. The agency scaled its business and improved client results. This led to significant business growth.

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BeautyLab (inferred as the agency's client) / Anonymous influencer marketing agency - Marketing And Advertising

Upfluence helped a leading influencer marketing agency in the beauty sector reach $1. 4M in sales in 6 months. The...agency integrated Upfluence with Shopify and Klaviyo to identify and activate 15,000 influencers from 160,000 customers. They achieved a 22.5% influencer response rate and 80% application rate. The campaign became ROI positive in just 3 months. Real-time tracking and seamless integrations drove strong results for e-commerce sales and brand visibility.

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Recent adoption and success with Influencer Marketing software in Retail

The FairGround - Retail

Carro's Modern Dropship platform helped The FairGround migrate from Onport with ease. The FairGround needed a Shopify-friendly, simple solution for... onboarding small brands without tech teams. Carro's automation features improved inventory management and product tagging. The support team made onboarding smooth and accessible. The FairGround now scales faster and trusts the process.

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Signet - Retail - Very Large

Creatable Team helped Signet, a leading diamond retailer, empower 26,000+ salespeople across 7 brands with content-based clienteling and social selling. Signet needed a... single tool to reach customers across digital and in-store channels, track engagement, and attribute sales. With Creatable, Signet activated personal storefronts, shoppable videos, and deep ecommerce integrations. The platform unified all digital sales and marketing efforts, providing new insights and visibility. Signet now runs weekly campaigns and has expanded Creatable use across the US, Canada, and soon the UK.

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BUT - Retail

Avis Vérifiés by Skeepers helped BUT, a major French home goods retailer, double its average click-through rate (CTR) on product pages by adding customer reviews. BUT wanted to... enrich product pages and reassure buyers. They chose customer review collection over chat for better visibility and SEO. Product pages with reviews saw a 2x higher CTR, and the presence of ratings increased CTR by 14%. Pages with a 5/5 rating reached a 19% CTR, compared to 5% for pages without reviews.

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Sephora Collection - Retail

Sephora Collection wanted to improve its global influencer marketing. They faced challenges with managing campaigns in many countries and tracking... real engagement. They used Lefty to manage campaigns, track KPIs, and find the right influencers. Lefty helped them save time and improve campaign tracking. In 2023, they saw a 1013% increase in ROI from their influencer campaigns.

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Influencer Marketing in Action in Automotive

BFGoodrich - Automotive

Traackr helped BFGoodrich, a Michelin brand, use influencer marketing to reach a younger audience outside motorsports. The team partnered with... five Red Bull extreme sports athletes, using Traackr to analyze and select influencers based on credibility and engagement. Each athlete created Instagram videos with creative freedom, focusing on authentic brand values. The campaign used subtle product placement and targeted new consumer segments. This approach expanded BFGoodrich's brand awareness beyond its traditional market.

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Hyundai - Automotive - Very Large

Hyundai used creator marketing to promote the IONIQ 5 electric SUV. QYOU Media and Culture Brands ran a TikTok campaign... with four influencers, reaching 22 million subscribers. The campaign generated 10.5 million video views and 523,000 engagements, with a 5% engagement rate. Creators showed the car's features in authentic, personal content. The campaign targeted the African American community and boosted brand consideration.

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Arval - Automotive

Social Seeder helped Arval boost its employer brand on LinkedIn. In just one month, Arval grew from 0 to 70... employee ambassadors. The team achieved 1,700 YouTube views and over 18,000 LinkedIn clicks. Social Seeder made it easy to track social media results. Employee engagement and brand awareness increased quickly.

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Driving ROI and results: Understanding the Impact of Influencer Marketing in Apparel And Fashion

ASOS - Apparel & Fashion

ASOS used Heepsy to boost its business and Instagram during the pandemic. The company shifted its marketing to focus on... home style, sportswear, and loungewear. ASOS saw a 19% increase in total sales, reaching £3.26B, and a 329% rise in annual profits before tax. The brand gained 3.1 million new customers and 1.16 million new Instagram followers. Influencers and digital marketing played a key role in this growth.

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A.L.C. - Apparel & Fashion

Nosto Search helped A. L.C., a premium women's fashion brand, solve problems with slow, generic search and limited merchandising options....The team used Nosto's merchandising and scheduling tools to set up special product ranking rules for sales periods. This made it easier for shoppers to find discounted items and improved search speed and relevance. After launch, A.L.C. saw a 30% increase in click-through rate and more than double the conversion rate on search result pages during sales. The solution was quick to implement and reduced manual work for the team.

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The Influencer Marketing Blueprint for Better Selection Decisions in Consumer Goods

Being Frenshe - Consumer Goods

Fohr ran an influencer campaign for Being Frenshe, a wellness brand. The goal was to boost brand awareness and reach... by sharing real stories about self-care and wellness. Fohr recruited creators to talk about topics like anxiety, mental health, and post-partum experiences. The campaign achieved an average TikTok viewership of 8.94% and 8.07% on Instagram. Over half of TikTok views came from the “For You” page.

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Clarins USA - Consumer Goods

Clarins USA wanted to reach more Millennial buyers but struggled with manual influencer management. They partnered with Tidal Labs to... build and manage a network of influencers on one platform. Over two years, they ran more than 17 campaigns and worked with over 200 influencers. These influencers created over 5,000 pieces of content. The new approach led to 9 times higher engagement than Clarins’ own Instagram channel.

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Recent adoption and success with Influencer Marketing software in Non Profit Organization Management

Nature4Climate - Non Profit Organization Management - Large

Onalytica helped Nature4Climate boost awareness of natural climate solutions. Nature4Climate used Onalytica's influencer marketing platform to map communities, identify key... connectors, and amplify content. The share of global social media conversation on climate change mentioning natural climate solutions rose from 1% to 5%. Influencer engagement doubled their share of the climate change conversation to 10%. Ongoing consultancy and reporting supported campaign measurement and accountability.

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The Latest Influencer Marketing Deployments delivering value in Entertainment

2 Blue - Entertainment

GetEvangelized helps 2 Blue reach the right audience with targeted marketing communication. The platform keeps content relevant and avoids spam,... making social media better for creators. 2 Blue values how GetEvangelized tailors content to fit different lifestyles. The service stands out for promoting positive content and understanding audience behavior.

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Recent adoption and success with Influencer Marketing software in Utilities

Bioderma Romania - Cosmetics

Spitche helped Bioderma Romania boost organic engagement on Facebook and Instagram. The brand launched a social media ambassador program, signing... up over 20,000 ambassadors. This led to a 50% reduction in ad spend. Ambassadors created 65% of user-generated content and made 80% of Instagram comments. Bioderma gained 2,000 new Instagram followers in three months and saw 30% of ambassadors join through referrals.

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The Latest Influencer Marketing Deployments delivering value in Media Production

Apartment Therapy & Kitchn - Media Production

ACTIVATE helped Apartment Therapy and Kitchn find the right influencers for their brands. Both companies wanted to work with mid-tier... influencers who matched their style. ACTIVATE used its influencer network to recruit talent that fit the brands’ look and feel. The campaign focused on influencer casting for these top lifestyle media companies. The case study highlights how ACTIVATE supports influencer marketing for media brands.

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The Latest Influencer Marketing Deployments delivering value in Consumer Electronics

Bang & Olufsen - Consumer Electronics

CreatorIQ helped Bang & Olufsen track and measure influencer marketing across all markets. The platform gave the team clear data... to see the impact of their campaigns. With this intelligence, they made bolder decisions and expanded their influencer programs. Increased transparency let them optimize quickly as they tested new strategies. The result was more strategic and calculated use of talent worldwide.

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The Latest Influencer Marketing Deployments delivering value in Oil And Energy

Aramco - Oil & Energy

Kobe ran an influencer marketing campaign for Aramco in Singapore. The campaign used Instagram and partnered with two creators. They... produced eight pieces of content. The outreach reached 1,389,096 people. This campaign focused on the sports event industry.

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Influencer Marketing in Action in Information Technology And Services

Adya - Information Technology And Services

Adya used Google Cloud to build advanced AI solutions for business growth. With Gemini AI, Adya accelerated time-to-market by 30%.... Vertex AI helped reduce LLM building costs by 85% and improved performance by 21%. Chirp 3 enabled localization in over 20 Indian languages with low latency. Multi-agent orchestration became 10 times faster using event-driven architecture. Adya's platform now lets users create custom AI agents and applications quickly and securely.

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Driving ROI and results: Understanding the Impact of Influencer Marketing in Hospital And Health Care

Avalon Biomedical (Management) Limited - Hospital & Health Care

Barracuda Essentials and Barracuda Sentinel helped Avalon Biomedical stop advanced email threats. The company faced phishing and business email compromise... attacks that bypassed old security. Barracuda's AI-driven tools found over twenty phishing attacks missed by previous systems. The new solution protects against inbound and outbound threats, reduces risk of fraud, and frees up IT resources. Custom reports help Avalon understand attack patterns and keep their network safe.

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The Influencer Marketing Blueprint for Better Selection Decisions in Consumer Services

Eterneva - Consumer Services - Small

Eterneva turns ashes and hair into memorial diamonds using advanced synthetic technology. After appearing on Shark Tank, Eterneva saw triple-digit... growth and doubled revenue in 2020. Their TikTok account grew to 1.7 million followers, driving viral engagement with emotional customer stories and process videos. Eterneva partners with funeral homes and pet end-of-life centers, and raised $10 million in Series A funding. The brand uses influencer marketing and transparent storytelling to build trust and attract new customers.

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