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The Influencer Marketing Blueprint for Better Selection Decisions in Consumer Goods

 

ICHIGO Inc. - Consumer Goods - Small

Tokyo, Japan

ICHIGO Inc. used GRIN to run affiliate marketing campaigns for its TokyoTreat and Sakuraco subscription boxes. The company focused on... YouTube creators who love Japanese culture. Each creator got an affiliate link for $5 off. GRIN helped ICHIGO Inc. grow its creator roster by 30 times in one year. The brand now runs multiple creator campaigns every month. ICHIGO Inc. relies on GRIN to build strong relationships with niche creators.

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Purple Mattress - Consumer Goods - Medium

Lehi, USA

Purple Mattress used Roster to launch an ambassador program focused on user-generated content. Over six months, ambassadors submitted more than... 500 images and hundreds of social posts. The earned media value reached almost $300k. Customer collaboration was 85% more efficient than influencer programs. Purple repurposed ambassador content across their website and Instagram, boosting brand engagement.

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WOW Skin Science - Consumer Goods - Medium

Bangalore, India

WOW Skin Science wanted to reach millennial and Gen-Z shoppers who care about eco-friendly products. They worked with Viral Pitch... to run influencer marketing campaigns. The campaigns focused on sustainability and the brand’s clean, toxin-free skincare. This helped build a unique image for WOW Skin Science and shared their values with new customers.

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Yepoda - Consumer Goods - Small

Berlin, Germany

Storyclash helps Yepoda find and track influencers who match their brand. Yepoda uses Storyclash to analyze Instagram content over time.... This lets them pick influencers who fit their values. The tool also helps them monitor influencer activities and discover new trends. Yepoda relies on Storyclash for influencer marketing and market research.

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Graco - Consumer Goods - Large

Atlanta, USA

Graco used Aspire Agency Services to launch a new car seat. They hosted an exclusive event at the Babylist Showroom... in Los Angeles. Aspire helped Graco invite 23 mom creators to share their experiences. The campaign generated 113 posts and 597,000 organic impressions. Instagram Stories made up 88% of the content. Graco reached 12.5 million people and saw 7,300 engagements, all without mandatory posting.

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Being Frenshe - Consumer Goods - Small

USA

Fohr ran an influencer marketing campaign for Being Frenshe, a wellness brand. The campaign aimed to boost brand awareness by... recruiting creators to share personal stories about wellness and self-care. TikTok viewership averaged 8.94%, with 51.1% of views coming from the “For You” page. Instagram viewership averaged 8.07%. The campaign focused on authentic storytelling to connect with audiences.

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Yves Rocher - Consumer Goods - Large

Rennes, France

Meltwater's Social Influencer Discovery tool helped Yves Rocher's regional marketing team find top influencers faster. Before Meltwater, the team spent... too much time manually searching social media for suitable influencers. With Meltwater, they filtered influencers by interests and demographics, making it easier to match campaign needs. The team used data-driven insights to select influencers and measure campaign impact. This led to more effective influencer marketing and better local market reach.

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GhostBed by Nature’s Sleep - Consumer Goods

Intellifluence helped GhostBed by Nature’s Sleep run targeted influencer campaigns. The company saw a 15% increase in website traffic and... achieved a 3x ROI. Intellifluence enabled GhostBed to reach a broader audience and grow their sales funnel. The platform supported digital marketing for high-cost bedding products. Influencer marketing drove more interest and reviews for GhostBed.

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NAOS/Bioderma - Consumer Goods - Large

Spitche helped NAOS/Bioderma boost Instagram engagement by 60% using an ambassador program. Ambassadors generated 20% of UGC content for campaigns... and drove 80% of social media engagement. Over 6,000 pieces of UGC were collected in Bulgaria, Serbia, and Hungary in the first year. More than 4,000 ambassadors registered, with 20% identified through referrals. The program delivered strong community growth, better CRM insights, and improved campaign targeting.

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Moon Magic - Consumer Goods - Medium

HypeAuditor helped Moon Magic automate influencer vetting, cutting analysis time in half. The e-commerce jewelry brand used influencer discovery, outreach,... and campaign management tools. This let them quickly find authentic influencers and create detailed reports. The marketing team boosted productivity and expanded to new brand ventures. All influencer data is now easy to access and share, streamlining their influencer marketing.

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Kohler - Consumer Goods - Large

Tidal Labs helped Kohler boost purchase intent with the Home Ideas content hub. The platform's CMS/CRM made it easy for... Kohler to manage content. Visitors from Kohler Home Ideas were twice as likely to show purchase intent and search for where to buy. The campaign won OMMA and Digiday awards for best integrated content and digital content integration. Kohler aligned visually-rich content with their market-leading products.

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The Latest Influencer Marketing Deployments delivering value in Marketing And Advertising

 

California-based SEO agency - Marketing And Advertising - Medium

USA

Vazoola helped a California-based SEO agency save $30,000 per month, a 23% cost reduction, by scaling to 1,800 backlinks monthly. The agency managed... 300 active clients and spent $100,000 monthly on link building. Vazoola provided custom pricing, API integrations, and flexible ordering systems. The agency saw no drop in link quality, improved keyword rankings, and more traffic for their clients. Quarterly savings averaged over $90,000, supporting steady campaign growth.

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Purple Orange Digital Communications - Marketing And Advertising - Small

Jackson, USA

Purple Orange Digital Communications used Upfluence Pay to fix slow, manual creator payments. Before, their team spent too much time... on contracts, tax forms, and emails. Upfluence let them manage payments, compliance, and documentation in one place. Payments now process up to 10x faster. The team spends less time on admin work and more on campaign strategy. This helped them scale influencer campaigns and build better creator relationships.

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On Airplane Mode - Marketing And Advertising - Small

USA

On Airplane Mode used social media to help LGBTQ+ travelers find safe and inclusive travel tips. The creators, Kirstie Pike... and Christine Diaz, started sharing advice after getting many questions from their audience. They built a blog and social channels to give honest reviews and safety tips for each destination. TikTok helped them reach more people with authentic, lifestyle-focused content. Their work has directly helped community members travel more safely and confidently.

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Agently - Marketing And Advertising - Small

Paris, France

Agently used Kolsquare to organize a luxury influencer event for Château de l'Hospitalet. They selected 15 key opinion leaders to... attend a 24-hour immersive experience at the hotel and spa. The influencers created 195 pieces of organic content, reaching over 4 million impressions. Kolsquare helped Agently find the right influencers and track campaign results. The campaign achieved a 1,100% ROI and boosted the brand's image among high-income audiences.

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Rate Special - Marketing And Advertising - Small

Pasadena, USA

Rate Special, a performance marketing network and credit data reseller, has used LinkTrust for 14 years. The team values LinkTrust's... reliable support and easy access to data. They highlight the platform's usability and strong company ethics. Trust and honesty are key reasons for their long-term partnership. The CTO says LinkTrust's reliability is essential to their daily business.

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Yoga People - Marketing And Advertising - Small

USA

BrandChamp helped Yoga People, a marketing agency for yoga studios, automate their brand ambassador program management. Yoga People saved over... 30 hours each month by streamlining onboarding and reward processes. The agency saw a 300% increase in sales revenue for client programs. Ambassador applications rose by 225% after using BrandChamp. The platform made it easy to grow and manage more ambassador programs for clients.

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MSL - Marketing And Advertising - Very Large

Qoruz helped MSL, a leading PR agency, cut 108 hours of manual influencer search and 122 hours of data enrichment. MSL used Qoruz... to quickly find the right influencers, manage campaigns, and measure impact. The platform enabled faster campaign execution, better influencer negotiations, and efficient budget management. MSL improved speed, accuracy, and efficiency in influencer marketing with Qoruz.

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The Influencer Marketing Blueprint for Better Selection Decisions in Food And Beverages

 

Burger King Singapore - Food & Beverages - Large

Singapore, Singapore

Burger King Singapore used Kobe's influencer marketing platform to promote its $5. 95 customizable meal set. The campaign targeted budget-conscious...consumers on Instagram and TikTok. Influencers created 12 engaging videos, including skits and street interviews, to boost brand awareness. The campaign achieved 38.5 million views, 2.5 million likes, and 650,000 shares. Positive audience sentiment led to increased cravings and intent to purchase.

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Costa Coffee - Food & Beverages - Large

Dunstable, UK

indaHash ran an influencer marketing campaign for Costa Coffee. Influencers searched for Costa Coffee murals and took photos with them.... This campaign used the physical world to boost digital engagement. The campaign aimed to increase brand awareness and connect with coffee lovers. Influencer participation drove creative content and social buzz.

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Coca-Cola - Food & Beverages - Very Large

Atlanta, USA

Coca-Cola used Sideqik to improve its influencer marketing. The team wanted to connect with new generations by working with social... influencers, especially in gaming. They used Sideqik to identify, test, and build relationships with top influencers. The tool helped them track impressions and engagement, compare earned versus paid influencer strategies, and adapt campaigns for different markets. Coca-Cola valued Sideqik's flexibility, ease of use, and ability to support collaboration across global teams.

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TrueStart Coffee - Food & Beverages - Small

Bristol, UK

TrueStart Coffee used Dyzio Shopfluence to boost awareness before their in-store launch. They ran an influencer gifting campaign with 66... nano and micro-influencers on TikTok and Instagram. The campaign sent gifts to 46 influencers and generated 111 pieces of content. TrueStart saw 70,000 impressions in the first month. The team saved time and increased engagement using automated tools and real-time content tracking.

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WineWorld - Food & Beverages - Small

Stockholm, Sweden

Traackr helped WineWorld run an influencer marketing campaign for Barone Ricasoli. The campaign used top Swedish wine influencers to reach... younger consumers. It generated 3M+ impressions, 61K website visits, and 7.5M total impressions. Facebook page likes rose by 460%. The campaign reached 2.5M people and PR value exceeded investment by 400%.

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Allset - Food & Beverages - Medium

San Francisco, USA

Publicfast helped Allset save time and money. The platform made influencer marketing easier for Allset. Allset used Publicfast to expand... brand loyalty. The process was simple and fast. Publicfast connected Allset with creators for campaigns.

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The Influencer Marketing Blueprint for Better Selection Decisions in Apparel And Fashion

 

Show Me Your Mumu - Apparel & Fashion - Small

Los Angeles, USA

Nosto helped Show Me Your Mumu boost average order value by 20%. The brand used personalized product recommendations and email... widgets to improve product discovery and customer loyalty. They added a color-swatch selector and matching accessories to simplify shopping for bridal customers. Email recommendations, integrated with Klaviyo, led to a 70% open rate and a 4% increase in email widget click-through rate. The team saved time and gained new ways to test and optimize their site.

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ASOS - Apparel & Fashion - Large

London, UK

ASOS used influencer marketing and Instagram to grow during the pandemic. In 2020, ASOS increased sales by 19% to £3.26B... and profits by 329%. The company gained 3.1M new customers and 1.16M new Instagram followers. ASOS adapted its content to focus on sportswear and loungewear, using influencer and user-generated content. The brand ran frequent posts, branded hashtags, and engagement campaigns to connect with its audience.

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Bloomers Intimates - Apparel & Fashion - Small

New York, USA

Billo helped Bloomers Intimates boost revenue by 400% year-over-year. The lingerie brand used Billo to quickly create engaging video ads... for Meta and TikTok. With Billo, their return on ad spend doubled and cost per acquisition dropped by up to six times. The brand sold out a new product launch in one month using only Billo ads. Billo made it easy to find creators and produce high-quality user-generated content.

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Evry Jewels - Apparel & Fashion - Medium

Montreal, Canada

Gatsby helped Evry Jewels manage over 100,000 ambassadors in their Evry Insiders program. The brand integrated Gatsby with GoAffPro and... Klaviyo to automate UGC tracking and ambassador engagement on Instagram and TikTok. Ambassadors now receive automated emails and incentives for sharing content, boosting participation. Evry Jewels sees 800-1,000 new TikTok UGC posts monthly. The solution built a stronger, more loyal brand community while saving time for the team.

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PUMA - Apparel & Fashion

inBeat used its ad mockup generator and influencer network to help PUMA run a sequential storytelling ad campaign. The campaign used... three Instagram Stories and a Reel to guide viewers from awareness to action. The first story introduced an exclusive discount, the second showed a barcode for in-store use, and the third created urgency about the offer ending. The final Reel summarized the offer and store locations to drive conversions. This approach helped PUMA engage users and push them to act.

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Jelenew - Apparel & Fashion

Jelenew used influencer marketing to promote women's cycling apparel. The campaign reached over 1 million Instagram impressions. Cycling professionals and... enthusiasts posted images in Jelenew suits. Influencers gave endorsements, boosting brand visibility. The campaign focused on stylish sportswear for women.

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Driving ROI and results: Understanding the Impact of Influencer Marketing in Retail

 

FragranceNet.com - Retail - Medium

Deer Park, USA

FragranceNet. com used Shop Pay to improve its online checkout process. The company integrated Shop Pay in just 8 weeks...without disrupting its custom platform. After one month, FragranceNet.com saw a 3.4% increase in conversion rates. New customer acquisition grew by 7.5%. Customers enjoyed a faster, smoother checkout with fewer steps.

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Pacsun - Retail - Large

Anaheim, USA

Pacsun used Carro's Modern Dropship to speed up product launches and manage suppliers more efficiently. The platform helped Pacsun organize... product data and publish items faster. Dropship let Pacsun test new brands without owning inventory, lowering financial risk. Pacsun could quickly add or remove brands based on customer demand. The Modern Dropship support team helped with vendor onboarding and integration. Pacsun saw smoother operations and more flexibility in its dropship program.

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BUT - Retail - Large

France

BUT used Avis vérifiés to collect customer reviews on its product pages. The goal was to add more content and... build trust for shoppers. After adding reviews, BUT saw its click-through rate double. Pages with ratings had a 14% higher CTR. The average CTR was 10% for pages with reviews, compared to 5% without. High ratings led to even better results, with up to 19% CTR for top-rated products.

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Sephora Collection - Retail - Very Large

Paris, France

Lefty helped Sephora Collection run influencer marketing campaigns worldwide. Sephora used Lefty to manage both micro and macro influencers on... TikTok. The campaigns achieved a 1013% ROI. Eva Veran from Sephora Collection shared this result. The focus was on global reach and measurable impact.

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Recent adoption and success with Influencer Marketing software in Education

 

Ello - Education - Small

USA

Ello used The Shelf for a back-to-school influencer campaign. The campaign reached 6.58 million parents and drove 110,600 link clicks... with just $40K in paid media. Instagram Stories delivered 40% of all engagement and achieved a 3.2x lift over benchmarks. Parent-led storytelling and allowlisting helped generate 99 content assets and an 83% trial conversion from one creator. The campaign built trust and drove high trial sign-ups for Ello’s AI-powered reading tool.

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Skillshare - Education - Medium

New York, USA

Makrwatch helped Skillshare scale their YouTube influencer marketing. They automated creator discovery and managed partnerships with over 3,000 creators, producing... 18,000+ videos. In 2021, Skillshare averaged 774 videos per month, with a 0.74% click-through rate and 12.14% conversion rate. Makrwatch’s tech and full-service support saved Skillshare time and enabled rapid growth. Data analysis tools improved campaign tracking and creator performance.

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The Latest Influencer Marketing Deployments delivering value in Media Production

 

Globo - Media Production - Very Large

Rio de Janeiro, Brazil

Globo used Google Cloud to modernize its media production. Cloud migration enabled Globo to run complex projects at lower costs... and decentralize operations. The company hosted over 50 live events in 2021 using cloud-based Live Production. Automation with Vision AI and Video AI streamlined metadata extraction and reduced manual work. Security and scalability improved, letting Globo handle more productions with fewer resources.

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Apartment Therapy - Media Production - Medium

New York, USA

Apartment Therapy used ACTIVATE’s influencer network to find mid-tier influencers. The goal was to match content with their brand style.... ACTIVATE helped them cast influencers for campaigns. This supported both Apartment Therapy and Kitchn, a daily food magazine. The focus was on lifestyle and design content.

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The Latest Influencer Marketing Deployments delivering value in Human Resources

 

De Staffing Groep - Human Resources - Medium

Nieuwegein, Netherlands

De Staffing Groep used Ratecard to collect feedback from professionals, customers, and suppliers. They switched from annual surveys to ongoing,... automated feedback collection. This led to a 26% response rate and over 3,000 feedback responses. Their Net Promoter Score (NPS) grew by 41 points. The team now quickly identifies and solves problems, improving processes and satisfaction.

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SD Worx - Human Resources - Very Large

Antwerp, Belgium

SD Worx used Social Seeder to boost the reach of their content and highlight the expertise of their consultants. They engaged 1,000... ambassadors, achieving 2 to 10 times more reach compared to company posts. The platform helped their marketing teams share content organically and improve engagement. SD Worx plans to use Social Seeder for recruitment in the future. Social Seeder is now a key tool for their employer branding and HR strategy.

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Driving ROI and results: Understanding the Impact of Influencer Marketing in Hospitality

 

Palladium Hotel Group - Hospitality - Large

Ibiza, Spain

Palladium Hotel Group used Influencity to boost brand visibility in the luxury travel market. They targeted Millennials and Gen Z... by working with influencers who matched their guest profiles. Influencity’s platform helped them select the right influencers for each resort. This strategy built authentic connections and increased guest loyalty. Influencer campaigns helped drive bookings year-round, even in off-seasons.

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Tourism Whitsundays - Hospitality - Small

Airlie Beach, Australia

Hypetap helped Tourism Whitsundays promote a social competition with holiday package prizes. Four influencers were chosen using AI technology for... their audience fit and location. They created 41 Instagram posts and stories to boost awareness and drive entries. The campaign reached 436,178 people and generated 594,324 impressions. It also delivered 22,009 engagements and 11,246 click throughs.

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Driving ROI and results: Understanding the Impact of Influencer Marketing in Restaurants

Habit - Restaurants - Large

Irvine, USA

Later helped Habit launch the Desert Drip Charburger at a festival. The campaign used fashion-forward creators to reach a younger... audience. Four creators produced 51 pieces of content, driving 1.08M views and 4M paid impressions. The campaign led to a national menu launch. Creator-led storytelling outperformed traditional ads for Habit.

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Noodles & Company - Restaurants - Large

Broomfield, USA

Linqia helped Noodles & Company launch a new Chili Garlic Ramen dish by tapping into TikTok's ramen hack trend. The campaign used... five Gen Z creators on TikTok and Instagram to promote the dish as the ultimate ramen hack. It delivered 4.2 million organic impressions, 15,300 engagements, and a 6.6% average TikTok engagement rate. Over 98% of the sentiment was positive. The campaign exceeded brand goals and was shortlisted for the 2026 Shorty Awards.

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The Latest Influencer Marketing Deployments delivering value in Automotive

 

Jeep - Automotive - Large

Auburn Hills, USA

IZEA worked with Jeep to highlight the "Go Anywhere. Do Anything" lifestyle. Influencers drove Jeep Wranglers on the Rubicon Trail... and shared their off-roading experiences. The campaign focused on the vehicle’s capability and the sense of community. Content from creators showed the freedom and adventure of the Jeep brand. The project used authentic influencer coverage to boost excitement for Jeep’s all-electric Recon.

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Hyundai - Automotive - Very Large

Hyundai used creator marketing to promote the IONIQ 5 electric SUV. QYOU Media and Culture Brands ran a TikTok campaign... with four influencers, reaching 22 million subscribers. The campaign generated 10.5 million video views and 523,000 engagements, with a 5% engagement rate. Creators showed the car's features in authentic, personal content. The campaign targeted the African American community and boosted brand consideration.

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The Influencer Marketing Blueprint for Better Selection Decisions in Real Estate

Zillow - Real Estate - Large

Seattle, USA

Zillow used over 250 user-generated videos for TV commercials. The goal was to show real family home-buying stories. They did... not use expensive agency productions. The commercials felt more authentic and emotional. This approach helped Zillow connect with viewers in a real way.

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Driving ROI and results: Understanding the Impact of Influencer Marketing in Entertainment

 

2 Blue - Entertainment - Small

Mumbai, India

2 Blue uses GetEvangelized to reach audiences with specific, relevant marketing content. The platform helps avoid spam and keeps messaging... focused on user behavior and lifestyle. 2 Blue values how GetEvangelized promotes positive content and maintains high standards. This approach makes social media communication more effective for creators.

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Influencer Marketing in Action in Computer Software

 

Webroot - Computer Software - Medium

Broomfield, USA

Bazaarvoice helped Webroot boost review volume by 9,168% across all retail partner sites. Webroot used review syndication and response tools... to increase visibility and respond to nearly 100% of low-star reviews. This led to a 97.9% increase in response rate and reduced customer churn. Insights and reports from Bazaarvoice allowed Webroot to improve products and share feedback across departments. Webroot also used competitor analysis to find growth opportunities and enhance customer experience.

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Influencer Marketing in Action in Other Industries

Capgemini - Very Large

This case study shows how Capgemini used influencer marketing with Onalytica. The goal was to improve their brand presence in... finance and tech. The content does not share specific results or metrics. Capgemini is a very large company. The focus is on influencer marketing strategy for B2B brands.

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Driving ROI and results: Understanding the Impact of Influencer Marketing in Telecommunications

 

Turkcell - Telecommunications - Large

Istanbul, Turkey

Humanz used travel influencers to show Turkcell’s strong cellular coverage across Turkey. The team sent creators to remote locations to... upload content, proving network reliability. Humanz selected top Turkish travel influencers with local audiences. The campaign achieved a 5.5% engagement rate, three times the industry average. It became Turkcell’s most effective influencer campaign and won the Inflow Awards for best influencer campaign of the year.

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Driving ROI and results: Understanding the Impact of Influencer Marketing in Wholesale

 

Sopartex - Wholesale - Small

France

Sopartex used BarracudaONE to improve email, data, and network security. The company faced rising cyber threats and a growing attack... surface due to a mobile workforce. Their small IT team struggled with too many tools and high admin workload. BarracudaONE consolidated security functions, blocking phishing and reducing IT admin time by several hours each week. Sopartex now protects business-critical systems and customer trust with less day-to-day effort.

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Driving ROI and results: Understanding the Impact of Influencer Marketing in Information Technology And Services

 

A leading SaaS platform serving managed service providers (MSPs) - Information Technology And Services - Medium

Vendasta helped a leading SaaS platform for MSPs launch a white-label CRM and AI marketing stack in under nine months. The company replaced... stalled in-house CRM development with Vendasta’s platform, meeting strict enterprise security and compliance needs. They deployed to 2,000 MSP accounts, doubling their forecasted run rate to $130K/month and generating $4.5M in annual upsell revenue at 75% margins. The platform enabled rapid expansion into new product lines without extra engineering work. MSP clients saw up to 70% lead conversion using embedded AI tools.

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