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Influencer Marketing in Action in Food And Beverages
Perfection Fresh - Food & Beverages
Hypetap ran an influencer marketing campaign for Perfection Fresh to promote Calypso Mango. Ten foodie creators made 51 social content... pieces on Instagram and TikTok. The campaign aimed to boost brand awareness and set Calypso Mango apart from other varieties. The campaign reached 3,164,523 people, generated 3,492,156 impressions, and drove 473,452 total engagements. Influencer marketing and viral food trends helped increase engagement and brand cut-through at the point of sale.
Bokksu - Food & Beverages
Makrwatch helped Bokksu use influencer marketing to get more new customers. Bokksu wanted to grow fast and reach people who... love Japanese snacks. Before Makrwatch, Bokksu struggled to scale influencer campaigns and spent too much time on manual work. Makrwatch set up a pilot program, found 336 creators, and closed 11 deals in the first month. YouTube became Bokksu’s main channel for new customers, with 70% of new subscribers coming from YouTube. Bokksu sponsored over 1,000 videos and saved more than 6,000 hours.
Pernod Ricard - Food & Beverages
Meltwater’s social intelligence solution helps Pernod Ricard track consumer trends and brand performance. The Consumer Insights team uses custom Campaign... Tracker dashboards to measure campaign impact and brand health. Automated reports and integrated review data save time and improve strategy. Meltwater’s tools also support ad hoc research and ESG tracking, helping Pernod Ricard meet sustainability goals and share insights across teams. The company uses these insights to drive innovation and stay ahead in the premium spirits market.
Absolut Vodka - Food & Beverages
Humanz ran two creator-led campaigns for Absolut Vodka to launch Passionfruit and Watermelon flavors in South Africa. Influencers received gift... boxes to make cocktails and share their experiences on Instagram. The campaign used a mix of nano, micro, macro, and A-list creators with strong lifestyle and entertainment presence. The approach focused on authentic storytelling and exclusive events. Engagement rates and sales exceeded campaign expectations, with strong brand messaging and vibrant content.
Rescue Chocolate - Food & Beverages
Shopify helped Rescue Chocolate start an online chocolate business. Rescue Chocolate used Shopify to create a website and sell products... online. The platform offered tools for building a brand, managing inventory, and processing payments. Rescue Chocolate was able to launch their store and reach more customers. Shopify made it easy for them to grow their business online.
M&M’S - Food & Beverages
Aspire’s Agency Services helped M&M’S improve their influencer marketing campaigns. M&M’S wanted to boost awareness and sales for their direct-to-consumer... product. Aspire managed campaign strategy and logistics, focusing on tentpole events like Mother’s Day. The campaign led to a 29% year-over-year increase in engagement rate. M&M’S also saved 20-25 hours per month by letting Aspire handle logistics.
nutpods - Food & Beverages
GRIN helped nutpods automate influencer program management. Before using GRIN, nutpods could only manage up to 200 influencers. With GRIN,... they scaled beyond that limit. The software saved time and money. nutpods grew their influencer programs with GRIN's tools.
Premier Protein - Food & Beverages
Later Influence helped Premier Protein run a fall influencer campaign for their Pumpkin Spice Protein Shake. The goal was to... boost brand awareness and drive website traffic using influencer-generated content on TikTok, Instagram, Pinterest, and YouTube. Later sourced and managed 78 creators, who produced 144 original pieces of content. The campaign reached 23.2 million people, generated 2.7 million impressions, and achieved a 5.2% average engagement rate. Premier Protein saw increased clicks, purchases, and social followers as a result.
Coca-Cola - Food & Beverages
Sideqik helped Coca-Cola eSports track and manage nearly 100 influencer relationships over a year. Coca-Cola used Sideqik to monitor influencer... mentions and identify top brand advocates. The platform enabled automatic tracking and engagement with influencers. Coca-Cola generated 86,841 engagements and achieved a 571% ROI. This approach led to nearly 5x earned media value for the brand.
Corona - Food & Beverages
Corona worked with IZEA to create social media content that highlights the brand’s relaxed, beach-inspired vibe. Creators made real and... easygoing posts showing how Corona fits into summer moments. The campaign focused on the signature lime drop and everyday enjoyment. The content felt authentic and true to the Corona brand. This partnership helped bring the beach mindset to social feeds.
Influencer Marketing in Action in Apparel And Fashion
ASOS - Apparel & Fashion
ASOS used Heepsy to boost its business and Instagram during the pandemic. The company shifted its marketing to focus on... home style, sportswear, and loungewear. ASOS saw a 19% increase in total sales, reaching £3.26B, and a 329% rise in annual profits before tax. The brand gained 3.1 million new customers and 1.16 million new Instagram followers. Influencers and digital marketing played a key role in this growth.
Abbott Lyon - Apparel & Fashion
Dyzio Shopfluence helped Abbott Lyon scale their influencer gifting program from 100 to 1,000 influencers in under two months. The platform automated... influencer onboarding, email communication, and discount code distribution. Abbott Lyon integrated their Shopify store for seamless gifting and tracked all influencer content in real time. This automation saved 500 hours and generated over 2,000 pieces of content. Abbott Lyon ran global campaigns across TikTok and Instagram, improving efficiency and campaign success.
JENNY BIRD - Apparel & Fashion
Nosto’s Post-Purchase Upsell helped JENNY BIRD boost average order value by 58%. The brand used AI-powered recommendations to show shoppers... relevant products after checkout. This led to a 13% increase in accepted upsell offers. Customers who accepted spent $130 more per order on average. JENNY BIRD also saw a 9.3% rise in upsell value and 8.5% more net sales compared to their previous provider.
Tommy Hilfiger - Apparel & Fashion
Lefty helped Tommy Hilfiger grow earned media value by $140 million in 2024. The brand used Lefty to manage influencer... campaigns and build long-term creator partnerships. Tommy Hilfiger saw a 64% year-over-year increase in EMV, 7.4 billion impressions, and a 315% rise in engagement rate. Key campaigns included NYFW SS25 and APAC partnerships, with strong results from K-pop influencer collaborations. The strategy focused on data-driven creator selection and authentic storytelling to reach Gen Z and global markets.
The Influencer Marketing Blueprint for Better Selection Decisions in Marketing And Advertising
Alkimiads - Marketing And Advertising
Alkimiads used the Influencity platform to improve their influencer marketing campaigns. They wanted to make influencer searches faster, get better... profile insights, and estimate campaign ROI. Before Influencity, finding 4-5 good influencers took at least 45 minutes, and vetting each profile took 10-15 minutes. Influencity helped Alkimiads streamline searches, analyze influencer profiles, and forecast campaign results. This made their process faster and more data-driven.
Salt Lake City Agency - Marketing And Advertising
Vazoola's Bounty Express helped Salt Lake City Agency improve link building profit margins. The agency reduced link spend from $144,000... to $90,000 per year. Each link had a domain authority and domain rating of 30 or higher. Vazoola delivered links faster and with better quality than the previous provider. Client rankings increased quickly, and account manager workloads decreased. The agency was able to focus on growth and onboard more clients.
Agency - Marketing And Advertising
Vendasta helped an agency achieve 177% growth. The agency used Vendasta's AI-powered marketing platform. They attracted, converted, and engaged more... customers. The platform offered tools for lead capture, reputation management, social marketing, and CRM. The agency scaled its business and improved client results. This led to significant business growth.
The Latest Influencer Marketing Deployments delivering value in Retail
Titan - Retail
Titan wanted to find influencers with high-income audiences for their luxury products. Manual outreach and data collection made this hard... and gave incomplete results. WordsWork, their agency, suggested using the Qoruz platform. Qoruz gave detailed data on influencer audiences and helped with competitor analysis. This made influencer selection more precise and improved campaign results. Titan saved over 200 hours on data gathering and did not need a separate outreach team.
The FairGround - Retail
Carro's Modern Dropship platform helped The FairGround migrate from Onport with ease. The FairGround needed a Shopify-friendly, simple solution for... onboarding small brands without tech teams. Carro's automation features improved inventory management and product tagging. The support team made onboarding smooth and accessible. The FairGround now scales faster and trusts the process.
BUT - Retail
Avis Vérifiés by Skeepers helped BUT, a major French home goods retailer, double its average click-through rate (CTR) on product pages by adding customer reviews. BUT wanted to... enrich product pages and reassure buyers. They chose customer review collection over chat for better visibility and SEO. Product pages with reviews saw a 2x higher CTR, and the presence of ratings increased CTR by 14%. Pages with a 5/5 rating reached a 19% CTR, compared to 5% for pages without reviews.
Influencer Marketing in Action in Consumer Goods
Being Frenshe - Consumer Goods
Fohr ran an influencer campaign for Being Frenshe, a wellness brand. The goal was to boost brand awareness and reach... by sharing real stories about self-care and wellness. Fohr recruited creators to talk about topics like anxiety, mental health, and post-partum experiences. The campaign achieved an average TikTok viewership of 8.94% and 8.07% on Instagram. Over half of TikTok views came from the “For You” page.
Afnan Perfumes - Consumer Goods
Upfluence helped Afnan Perfumes grow sales by $50,000 in five months using its influencer marketing platform and agency services. Afnan faced challenges... with tracking, scaling, and managing influencer campaigns, especially when entering the U.S. market. Upfluence provided automated tracking, streamlined campaign management, and access to a large network of creators. The first campaign delivered hundreds of orders and a 47% conversion rate. Automated payments and detailed sales attribution made influencer partnerships more efficient and profitable.
Clarins USA - Consumer Goods
Clarins USA wanted to reach more Millennial buyers but struggled with manual influencer management. They partnered with Tidal Labs to... build and manage a network of influencers on one platform. Over two years, they ran more than 17 campaigns and worked with over 200 influencers. These influencers created over 5,000 pieces of content. The new approach led to 9 times higher engagement than Clarins’ own Instagram channel.
Influencer Marketing in Action in Other Industries
Bayer - Pharmaceuticals
Linqia helped Bayer promote its One A Day Multivitamin 50+ on TikTok. The goal was to boost brand awareness among... adults over 50 using a dance challenge called “Teach Me How to Gummy.” Seven TikTok creators, including Alfonso Ribeiro, led the campaign. The campaign achieved a 41.5% view-through rate, a 102% increase in mentions, and $2.8 million in carted value. It also drove a 16.7% click-through rate and increased purchase intent by 1.7%.
Bloomers Intimates - Apparel & Fashion
Bloomers Intimates needed to make new video ads quickly for their lingerie brand. They used Billo to get user-generated content... videos for their Meta campaigns. By giving clear instructions to creators, they got videos that matched their needs. Their Return on Ad Spend (ROAS) more than doubled, going from less than one to an average of two. Their slip shorts sold out in a month using only Billo ads. The company saw 400% revenue growth year over year.
The Latest Influencer Marketing Deployments delivering value in Automotive
BFGoodrich - Automotive
Traackr helped BFGoodrich, a Michelin brand, use influencer marketing to reach a younger audience outside motorsports. The team partnered with... five Red Bull extreme sports athletes, using Traackr to analyze and select influencers based on credibility and engagement. Each athlete created Instagram videos with creative freedom, focusing on authentic brand values. The campaign used subtle product placement and targeted new consumer segments. This approach expanded BFGoodrich's brand awareness beyond its traditional market.
Arval - Automotive
Social Seeder helped Arval boost its employer brand on LinkedIn. In just one month, Arval grew from 0 to 70... employee ambassadors. The team achieved 1,700 YouTube views and over 18,000 LinkedIn clicks. Social Seeder made it easy to track social media results. Employee engagement and brand awareness increased quickly.
Influencer Marketing in Action in Internet
Truly Madly - Internet
GetEvangelized helped Truly Madly connect with a wide range of influencers and celebrities. The platform enabled the brand to work... with both movie and cricket celebrities, as well as writers as celebrity bloggers. Truly Madly found the influencer network broad and well-matched to their brand. The CEO praised GetEvangelized for their strong rapport and effective influencer partnerships.
adopte - Internet
Kolsquare helped adopte, a French dating app, improve its influencer marketing. The team used Kolsquare to find and manage creators... more easily. They grew from working with 10 to 40 influencers each month. This new strategy led to a 20% increase in female signups in three months. The platform made it easier to connect with women and build trust in a crowded market.
The Influencer Marketing Blueprint for Better Selection Decisions in Non Profit Organization Management
Nature4Climate - Non Profit Organization Management
Nature4Climate wanted to raise awareness about Natural Climate Solutions. They worked with Onalytica to use digital influencers and improve their... communication. Onalytica helped them map communities, identify key connectors, and monitor conversations. They also launched a Twitter account and shifted from paid to earned influencer activity. As a result, the share of the climate conversation about Natural Climate Solutions grew from 1% to 5%, and the influencer conversation doubled to 10%.
Driving ROI and results: Understanding the Impact of Influencer Marketing in Utilities
Bioderma Romania - Cosmetics
Spitche helped Bioderma Romania boost organic engagement on Facebook and Instagram. The brand launched a social media ambassador program, signing... up over 20,000 ambassadors. This led to a 50% reduction in ad spend. Ambassadors created 65% of user-generated content and made 80% of Instagram comments. Bioderma gained 2,000 new Instagram followers in three months and saw 30% of ambassadors join through referrals.
Recent adoption and success with Influencer Marketing software in Health Wellness And Fitness
Clarins - Health, Wellness And Fitness
Bazaarvoice helped Clarins boost online sales by increasing customer reviews. Clarins used product sampling to get products into customers' hands... for real-world testing. This targeted products with few or low-quality reviews. Within 36 days, Clarins collected 138 new reviews. 91% of sample recipients submitted a review. This led to more trustworthy content and higher online conversion rates.
Driving ROI and results: Understanding the Impact of Influencer Marketing in Media Production
Apartment Therapy & Kitchn - Media Production
ACTIVATE helped Apartment Therapy and Kitchn find the right influencers for their brands. Both companies wanted to work with mid-tier... influencers who matched their style. ACTIVATE used its influencer network to recruit talent that fit the brands’ look and feel. The campaign focused on influencer casting for these top lifestyle media companies. The case study highlights how ACTIVATE supports influencer marketing for media brands.
Recent adoption and success with Influencer Marketing software in Banking
A leading investment bank - Banking
A leading investment bank worked with creators to teach Canadians about staying ahead. The campaign got over 14 million impressions... and 5,000 link clicks. It achieved a CPM of $2.25, which is 55% more efficient than the finance norm. The key message pull-through was 34%.
Driving ROI and results: Understanding the Impact of Influencer Marketing in Consumer Electronics
Bang & Olufsen - Consumer Electronics
CreatorIQ helped Bang & Olufsen track and measure influencer marketing across all markets. The platform gave the team clear data... to see the impact of their campaigns. With this intelligence, they made bolder decisions and expanded their influencer programs. Increased transparency let them optimize quickly as they tested new strategies. The result was more strategic and calculated use of talent worldwide.
The Influencer Marketing Blueprint for Better Selection Decisions in Oil And Energy
Aramco - Oil & Energy
Kobe ran an influencer marketing campaign for Aramco in Singapore. The campaign used Instagram and partnered with two creators. They... produced eight pieces of content. The outreach reached 1,389,096 people. This campaign focused on the sports event industry.
Driving ROI and results: Understanding the Impact of Influencer Marketing in Information Technology And Services
Adya - Information Technology And Services
Adya used Google Cloud to build advanced AI solutions for business growth. With Gemini AI, Adya accelerated time-to-market by 30%.... Vertex AI helped reduce LLM building costs by 85% and improved performance by 21%. Chirp 3 enabled localization in over 20 Indian languages with low latency. Multi-agent orchestration became 10 times faster using event-driven architecture. Adya's platform now lets users create custom AI agents and applications quickly and securely.
The Influencer Marketing Blueprint for Better Selection Decisions in Hospital And Health Care
Avalon Biomedical (Management) Limited - Hospital & Health Care
Barracuda Essentials and Barracuda Sentinel helped Avalon Biomedical stop advanced email threats. The company faced phishing and business email compromise... attacks that bypassed old security. Barracuda's AI-driven tools found over twenty phishing attacks missed by previous systems. The new solution protects against inbound and outbound threats, reduces risk of fraud, and frees up IT resources. Custom reports help Avalon understand attack patterns and keep their network safe.