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Influencer Marketing Software 2021: Complete Guide

Influencers are people who have the power to impact the buying decisions of others related to specific products or services because of their authority or knowledge on the subject or the trust and relationship they have with their followers. Influencer Marketing is a marketing strategy to make use of influencers to endorse the brand so as to improve brand awareness and drive sales.

Learn what is Influencer Marketing and how to choose the right Influencer Marketing software.

Updated By Cuspera

Last updated: Apr 30, 2021

Influencer Marketing Software 2021: Complete Guide

What is Influencer Marketing?

The internet and social media have made mass communication democratic – anyone can speak to anyone now. So, anyone who puts out engaging, entertaining, useful content can be discovered by peers and can rise in popularity so long as their content remains relevant to their audiences. Such people, in a nutshell, are ‘Influencers’. Influencers become known for their special knowledge about their topic(s) and are seen as reliable go-to people for anything related to their topics. Naturally, they wield tremendous soft power on their followers’ purchase decisions. Hence the term ‘Influencer’.

Influencer Marketing uses this phenomenon to get the word out about a brand or product among carefully considered audience segments. For brands, Influencer Marketing works very well. They get to ride the trust that defines the relationship between influencers and their followers. The flip side of this, of course, is that the brand must fit well within this relationship. The brand’s promises and ethos must fit into the theme that the influencer has built as the basis of their relationship with their followers.

Influencer Marketing involves marketing to the influencer just as much as marketing to the end audience. Everything that a business does to engage their market, they must also do to build relationships with influencers. Businesses must find influencers who are just right to reflect and amplify the brand, target them, convince them to enter into a relationship with the brand, engage them formally, and provide them with ‘product support’, viz., namely product/brand experience and specially purposed information, which they can then use to tell their audience about their experience with the product/brand. The best Influencer-business relationships are patiently built and are genuine. The outcome from such relationships tends to be deeper and longer-lasting brand loyalty from the influencers and their audiences.

It’s about finding opportunities to build relationships with people who touch your potential customers in some way. These are the people who will help you achieve more, with less. If you earn their trust, you will be invited into those new audiences you crave.

E W

Evy Wilkens

Influencer Marketing Expert

Influencers are classified by the media they most use and their audience reach.

Blogs, podcasts, vlogs, and social media platforms are the media most commonly used by influencers. Every audience has a signature use-pattern across these media, which depends on the characteristics of both, the particular audience and the media platforms. For example, professional groups tend to use long-form written formats like blogs, whose appeal is the possible depth of content. On the other hand, a food appreciation group would gravitate to the visual appeal of photograph-sharing platforms.

By reach, influencers are mega, macro, micro, nano, with mega-influencers commanding their influence over very large audiences, often in the millions, to micro in the tens of thousands, to nano-influencers guiding opinions of intimate groups, no larger than a few hundred. The size of the audience has a definite impact on the type and quality of conversations possible. For example, a B2C brand looking to generate brand awareness in a new market may choose to engage with a celebrity mega-influencer to become visible to a huge audience. A niche luxury brand, on the other hand, would do well to identify an appropriate micro or nano-influencer to speak intimately with their small, discerning audience about the brand’s specialties.

What is Influencer Marketing Software?

Executing robust Influencer Marketing campaigns can be effort and time-intensive. Happily, many Influencer Marketing Software exists that can take over much of the drudgery. Beyond that, the software can take the sophistication of your campaigns to a level unthinkable without them.

Influencer discovery, for example, can take weeks of intensive searching on social media, monitoring individuals to assess their persona, and shortlisting likely profiles. Influencer Marketing Software, on the other hand, can provide a ready list of influencers, including details of their online personality and influence-related statistics. Although there is some variance among individual platforms, Influencer Marketing Software can provide complex criteria-based search capabilities.

Many Influencer Marketing platforms also assist the business in managing Influencer relationships. The brand engages with influencers through the platforms inbuilt communication modules (email, messaging, file-sharing, and so on). Contracting is simplified, and payment gateways and wallets enable commercial transactions.

Other capabilities that various Influencer Marketing platforms bring to the table include content creation and management, campaign management, and progress tracking. The platform tracks influencer initiation and participation in topics of interest to the brand. The content can be monitored and brand-specific tweaks proposed to the influencer in real-time. The platform can be set up to alert the brand’s team when the content of interest is published, and the brand can ensure the early reaction to it and promote such influencer-initiated content.

Platforms also offer reporting and analytics that can enhance decision-making and help fine-tune further campaigns. As any marketer looking to include Influence Marketing in their arsenal knows, these capabilities can account for a significant uptick in both, the efficiency and the impact of Influencer Marketing.

7 Benefits of Influencer Marketing Software

Using Influencer Marketing Software is not about automating everything about influencer marketing – it is not advisable in any case to settle for anything less than human for strategizing – but about using this specialized tool to greatly enhance process efficiency.

Grow Revenue

Influencer Marketing Software enables businesses to acquire customers through influencer’s network. This is a faster way to acquire new customers and also helps in faster conversions, thereby boosting revenue growth.

There are exceptional people out there who are capable of starting epidemics. All you have to do is find them

M G

Malcolm Goldwell

Author, Public Speaker

Reach Right Audience

Influencer Marketing Software helps businesses to not only connect with the right target audience but also deliver valuable and relevant content to them. This helps greatly to improve engagement quality.

Increase Brand Trust

When an influencer recommends or endorses a product, it boosts the credibility of the product, thereby greatly enhancing the trustworthiness of the brand. Buyers tend to be more receptive to the offerings and the messages will not be perceived too pushy by the audience.

Increase Brand Awareness

Influencer Marketing Software enables marketers to reach large audiences through influencers and also they are more engaged. So the brand awareness increases dramatically and the recall value is higher.

Enhance Content Strategy

With Influencer Marketing Software, marketers can design and co-create with influencers genuinely innovative and relevant communication assets and plans for the best impact with target audiences. This helps overall in a better content strategy.

Cost-Effectiveness

Micro-Influencers can be cost-effective for businesses as they help in getting focused and targeted audiences. Influencer Marketing Software platforms offer an easy way to search, identify, and recruit the right influencers.

Because they are personally invested in their crafts, micro-influencers are trusted sources of recommendations for followers.‘The Game’ isn’t just getting eyeballs; but getting eyeballs that care!

S P

Sidney Pierucci

Digital Marketing Expert

Build and Manage Partnerships

The software helps to monitor and manage entire influencer campaigns through the framework. It helps to manage influencer relationships in terms of both, the transactional aspects and the softer, nurturing aspects, across diverse types of influencers.

7 Benefits of Influencer Marketing Software

Industries that use Influencer Marketing Software

Influencers and opportunities for Influencer Marketing are most apparent in the food, fashion and beauty, and tourism industries. Influencer Marketing, however, is by no means limited to them. Automobiles, domestic appliances, interiors and furnishing accessories, electronics, salons and spas, gyms and health equipment, and several other B2C industries employ Influencer Marketing.

Influencer Marketing can be very impactful in B2B industries, given their large deal sizes with possibly long-standing strategic implications for the purchaser business. ‘Influence’ in the B2B space tends to stem from the Influencer’s professional accomplishments and business alignment. When a brand engages with influencers in a B2B Influencer Marketing campaign, it helps establish the brand as an industry thought leader among the influencers’ audiences. Influencer Marketing is used in diverse B2B sectors, from high technology to convention services.

Why is Influencer Marketing Important?

As organic as the process of marketing through influencers is, the operational nitty-gritty of getting it off the ground can be daunting.

  • Creating an influencer profile (or several profiles) most apt to the brand’s objectives
  • Searching out adequate numbers of influencers with the right profile(s)
  • Engaging effectively with them,
  • Co-creating communication plans and packages
  • Rolling out said communication and managing campaigns
  • Monitoring and evaluating campaigns applying the best methods with apt parameters
  • Managing and nurturing influencer relationships

Influencer Marketing Software does not just ease each of the above tasks, but also expands their scope and tightens their efficiency, both, to an extent that is incomparable to what can be achieved without software.

5 Key Features of Influencer Marketing Software

Influencer Marketing Software comes in various feature configurations depending on their media channel and clientele focus. Broadly, these are the core features offered:

Influencer Identification, Qualification, Recruiting

The Software provides access to a vast swath of influencers, from among whom, the marketing team can select the most appropriate profiles using specialized search engines, and proceed to initiate the recruitment process. Also called Search and Discovery Engines, this feature represents the first big step that makes software indispensable for this manner of marketing.

Influencer Engagement and Monitoring

Having located influencers most suitable to the brand and the current campaign, the marketing team can engage and enter into contracts with them. After recruitment, the software also provides a CRM-like atmosphere to manage influencer engagement and to monitor their campaign performance.

Integration with Media Channels

Influencer Marketing Software usually provides seamless linking with several social media channels depending on the particular software’s focus. Some even enable easy linking to offline channels.

Campaign Content Management

Content co-creation, rules-based managing of the brand’s influencer content, making content nuggets (such as logos, images, text snippets, etc.) readily available to influencers – this feature supports these activities.

Measurement, Analytics, Reporting

In addition to the activities that the above modules enable, they also fulfill the valuable function of capturing associated data. Naturally, this lends itself to pre-planned measurement of process data, the analysis and reporting of which is used to monitor performance real-time, and for post-campaign analysis.

Professional Services

Many vendors of Influencer Marketing Software also offer professional services to identify and recruit influencers, create content, and manage campaigns.

AI in Influencer Marketing Software

Influencer Marketing is a special form of marketing in that it involves at least two layers of marketing, first, to the influencer, and then, to the target audience through the influencer. Of course, the payoff in terms of conversion and long-term value is very attractive when it is done right. Getting it right involves making the right calls about human behavior at various points in the process, which, as we have seen above, involves collecting and parsing nuanced data at all those points.

The types of influencers, their sheer numbers, the platforms they operate on, and the variety in their audiences, in addition to the brand’s characteristics – all these amounts to a huge amount of data to be analyzed for optimal influencer engagement. Predictably, Artificial Intelligence transforms the effectiveness of Influencer Marketing.

Analytics are critical in understanding the level of engagement between influencers and their followers.

F J 2

Forbes June 2020

The Impact of Artificial Intelligence of Influencer Marketing

AI is harnessed to analyze all types of data in Influencer Marketing. Even voice and image recognition are par for the course, which makes it possible to include audio-visual data germane to the required analysis but which do not carry relevant textual metadata. For instance, AI can be used to incorporate appearances of the brand’s packaging graphics, or the number of times and the context in which the brand is mentioned on a platform, as part of performance analysis. Natural Language Processing (NLP) is used to glean clues about influencer classification, which are then used in modules used to discover influencers by profile. AI is also used for sentiment analysis to gauge the emotional content of conversations and the quality of the relationship between influencer and followers.

Once a brand has accumulated some experience with AI-based Influencer Marketing, AI can be used to synthesize a typical Influencer Marketing campaign for the brand. Based on this, it can make recommendations for influencers, content specifications, campaign parameters, and so on to jumpstart the next round.

Fraud, in Influencer Marketing, takes the form of faked influencer profile and history, and faked and/or bought followership to present a much-inflated view of the value offered to the marketer. Monitoring and tracking influencer profiles, their content output, and the quality of engagement of the followers is a job tailored for AI.

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Buyer’s Guide: 5 Factors to Consider to Choose the Right Influencer Marketing Software

B2B vs B2C

The type of target audience plays a key role in the choice of software. Some software could be more specific B2C markets while some will cater to B2B needs. The way the campaigns are run, content and promotion done could vary between consumer and business-oriented markets. Even within B2C, it is important to analyze whether the platform supports businesses within your industry.

Buyers are recommended to consider peer reviews and expert opinions that are extensively available on Cuspera before making buying decisions. Cuspera’s AI based engine guides you through the requirement process to help you choose the right software.

Go to Cuspera

Feature Support

The range of features supported can be a deciding factor while choosing the right software. The social media channels supported by the platform, the ability to support unlimited campaigns, multiple campaigns, and engagement tools provided, the ability to measure campaign performance metrics and associated analytics can be critical considerations.

Additional factors to consider -does the solution offer such essentials as influencer scoring and ranking, and contracting modules, as part of influencer engagement? Are work measurement, evaluation, and payment systems in place?

Ease of Use

The software should be easy to use in terms of search and discovery of influencers. The process flow to recruit and engage influencers should be smooth and easy to use.

Pricing

The cost of operationalizing the Influencer Marketing strategy not only includes the cost of software, but also the cost of recruiting and retaining influencers. So for organizations who have marketing budget constraints, ROI on software can be crucial. So it is important to consider the right pricing plan. Availability of free trial can reduce the risk to some extent.

Integrations

The platform should integrate with the rest of the marketing ecosystem like marketing automation, social media monitoring, CMS. This is important to provide seamless experience.

Challenges in Adopting Influencer Marketing Software

Requirements gathering

Thorough requirements gathering isn’t easy but is essential before software-hunting. The efficacy of any solution is limited by the clarity of the problem it is supposed to solve. How well your business understands for itself what kind of Influencer Marketing it should undertake will determine how suitable the selected software is to your actual requirements, and after that, how fully you are able to use the software’s potential.

Data privacy concerns

Although Influencer Marketing Platforms are a late innovation that has, since inception, had today’s hyperconnected world with all its security risks as its context, data security still is the foremost threat. By definition, the platform deals with an inordinate amount of personal data, including financial details. Breaches have happened before, and will probably happen again. But, the industry is constantly evolving its approach to data security, and apart from the statistically rare instances of the breach, has always stayed strongly ahead.

Limited platform flexibility

Influencer Marketing solutions tend to be very responsive to evolving business requirements. Yet, the possibility still exists that you do not find a single solution that can support all of your exact requirements.

Which of these 136 Influencer Marketing software fit your needs?

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136 Influencer Marketing Software

Dovetale

Dovetale - Your Database for Creative Marketing

4.72

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Dovetale Icon

Dovetale

4.72
★★★★★
★★★★★
Dovetale - Your Database for Creative Marketing

Dovetale is an all-in-one database built to help in business growth and build more meaningful relationships with creators.

Highlights
Top Business Usecases : Influencer marketing,Campaign management,Social media management
Top Features : Bot
Dovetale Icon

Vendor: Dovetale

Company Size: 1-10

HQ Location: 144 N 7th St. #253, New York City, NY 11249, US

Financials: Seed

Grin

The #1 Influencer Marketing Software - see why the world's best use GRIN

4.66

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Grin Icon

Grin

4.66
★★★★★
★★★★★
The #1 Influencer Marketing Software - see why the world's best use GRIN

Grin is an all-in-one influencer marketing software that helps brands find, recruit, and manage influencer relationships. It's an end-to-end influencer marketing management solution designed for eCommerce. It helps to improve ROI and increase sales and revenue.

Highlights
Top Business Usecases : Influencer marketing,Campaign management,Engaging and following up
Top Features : Dashboard,Personalization,Templates
Grin Icon

Vendor: Grin

Company Size: 11-50

HQ Location: 120 K St, Sacramento, California 95814, US

Financials: Seed

CreatorIQ

Enterprise Influencer Marketing Platform

4.61

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CreatorIQ Icon

CreatorIQ

4.61
★★★★★
★★★★★
Enterprise Influencer Marketing Platform

CreatorIQ is an influencer marketing cloud platform for the marketing, enterprises teams to increase lead generation, close the deals faster and increase revenue.

Highlights
Top Business Usecases : Campaign management,Influencer marketing,Campaign analytics
Top Features : Dashboard,White label,Live monitoring
CreatorIQ Icon

Vendor: CreatorIQ

Company Size: 51-100

HQ Location: Culver City, California

Financials: Series B

AspireIQ

The Leading Influencer Marketing Platform

4.59

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AspireIQ Icon

AspireIQ

4.59
★★★★★
★★★★★
The Leading Influencer Marketing Platform

AspireIQ is a community intelligence marketing platform built for advocacy. It interacts from influencers to customers, forming deep relationships with the people passionate about the brand. It helps to build brand awareness and improve digital and social presence.

Highlights
Top Business Usecases : Influencer marketing,Influencer management,Content management
Top Features : Personalization,Dashboard
AspireIQ Icon

Vendor: AspireIQ

Company Size: 51-100

HQ Location: 550 Montgomery St, San Francisco, California US

Financials: Series A

Linqia influencer marketing

Linqia: Performance-based Influencer Marketing

4.59

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Linqia influencer marketing Icon

Linqia influencer marketing

4.59
★★★★★
★★★★★
Linqia: Performance-based Influencer Marketing

Linqia is an influencer marketing platform, using AI to predict the success of the influencer program. It enables discovery and engagement of the right set of content creators that can drive optimal results across all digital media.

Highlights
Top Business Usecases : Influencer marketing,Social media management,Engagement management
Top Features : Feedback surveys,Personalization,Landing page
Linqia influencer marketing Icon

Vendor: Linqia

Founded: 2005

Company Size: 51-100

HQ Location: 965 Mission St, Fifth Floor San Francisco, CA 94103

Financials: Private

Upfluence

The Smartest Influencer Marketing Platform | Upfluence

4.57

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Upfluence

4.57
★★★★★
★★★★★
The Smartest Influencer Marketing Platform | Upfluence

Upfluence is a Social Media Marketing Software. Upfluence is a cloud-based influencer search and management solution designed for agencies of all sizes. It offers influencer marketing, affiliation management and performance-tracking functionalities within a suite.

Highlights
Top Business Usecases : Influencer marketing,Campaign management,Engagement management
Top Features : Calculator,Personalization,SEM
Upfluence Icon

Vendor: Upfluence

Company Size: 51-100

HQ Location: 381 Broadway, New York, 10013, US

Financials: Series A

Stackla

Discover, manage and display the most engaging visual content across all your marketing touchpoints

4.48

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Stackla

4.48
★★★★★
★★★★★
Discover, manage and display the most engaging visual content across all your marketing touchpoints

Stackla an influencer marketing platform helps modern marketers discover, manage, publish, and optimize the best visuals across all their touchpoints with the AI-powered UGC platform. It helps to build brand awareness and scale best practices.

Highlights
Top Business Usecases : Content management,Engagement management,Engaging and following up
Top Features : Personalization,Widgets,Dashboard
Stackla Icon

Vendor: Stackla

Company Size: 101-250

HQ Location: 33 New Montgomery St , Suite 360, San Francisco, CA 94105, US

Financials: Private

Brandlive

Brand Live | brand management agency that refuses to follow the crowd

4.48

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Brandlive

4.48
★★★★★
★★★★★
Brand Live | brand management agency that refuses to follow the crowd

Brandlive a Demand Generation Platform is a video-first enterprise virtual events solution for product launches, internal communications, sales meetings, etc. It helps to launch new products and improve internal communications.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Event management
Top Features : Recording,Live streaming,Feedback surveys
Brandlive Icon

Vendor: Brandlive

Company Size: 11-50

Financials: Private

Onalytica

Onalytica - Influencer Marketing Platform

4.47

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Onalytica

4.47
★★★★★
★★★★★
Onalytica - Influencer Marketing Platform

Onalytica an influencer marketing platform provides the software, professional services, and consultancy to help clients run successful influencer marketing programs and integrate influencer marketing into their wider social advocacy strategy. It helps to establish thought leadership and build brand awareness.

Highlights
Top Business Usecases : Influencer marketing,Engagement management,Engaging and following up
Top Features : SEO,Personalization,Alerts: popups & Notifications
Onalytica Icon

Vendor: Onalytica

Company Size: 11-50

HQ Location: Crosby Row, London, United Kingdom SE1 1YW, GB

Financials: Private

LinkTrust

LinkTrust - THE MOST TRUSTED PLATFORM IN PERFORMANCE MARKETING...

4.44

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LinkTrust

4.44
★★★★★
★★★★★
LinkTrust - THE MOST TRUSTED PLATFORM IN PERFORMANCE MARKETING...

LinkTrust is a performance marketing platform that empowers advertisers, ad networks, retailers, and marketing agencies to accurately and easily manage, track, and attribute performance marketing campaigns for the customers across the world. It helps to acquire customers and improve ROI.

Highlights
Top Business Usecases : Referral management,Campaign management,Lead routing
Top Features : Rewards,Gamification,Dashboard
LinkTrust Icon

Vendor: LinkTrust

Company Size: 11-50

HQ Location: 12884 S Frontrunner Blvd, STE 140, Draper, UT 84020, US

Social Seeder

Employer Branding platform for recruitment by Social Seeder

4.43

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Social Seeder

4.43
★★★★★
★★★★★
Employer Branding platform for recruitment by Social Seeder

Social Seeder is a communication platform that allows to share relevant content with the community of internal and external ambassadors. It helps to build brand awareness and improve internal communications.

Highlights
Top Business Usecases : Engaging and following up,Engagement management,Advocacy management
Top Features : Personalization
Social Seeder Icon

Vendor: Social Seeder

Company Size: 11-50

HQ Location: Schaarbeeklei 647, Vilvoorde, Vlaams Brabant 1800, BE

Financials: Private

PRgloo

A complete media relations platform combining easy to use tools with exceptional analysis.

4.62

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PRgloo

4.62
★★★★★
★★★★★
A complete media relations platform combining easy to use tools with exceptional analysis.

PRgloo is a Public Relations Software. PRgloo is a comprehensive media communications management service to help streamline media marketing workflows and improve media penetration. A modern intuitive, super-fast platform to allow real-time data entry. The solution is designed for in-house media communication teams, internal communications, and stakeholders to manage all communication functions including enquiries, media newsrooms, press releases, coverage, and influencer engagement.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Contact list management
Top Features : Recording
PRgloo Icon

Vendor: PRgloo

Founded: 2014

Company Size: 1-10

HQ Location: London, UK

Financials: Private

Mention

Monitoring for digital agencies that need to know what's said about their clients, and provide a superior service

4.55

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Mention

4.55
★★★★★
★★★★★
Monitoring for digital agencies that need to know what's said about their clients, and provide a superior service

Mention is a social media marketing suite that helps to gather your brand insights via social media monitoring and to publish relevant content. It is suited for brands looking to amplify brand awareness by monitoring and analyzing market and audience to create relevant social media content.

Highlights
Top Business Usecases : Social media management,Communication management,Tracking & monitoring communications
Top Features : Alerts: popups & Notifications,Dashboard,Personalization
Mention Icon

Vendor: Mention

Founded: 2013

Company Size: 11-50

HQ Location: 16 PASSAGE JOUFFROY - 75009 PARIS - France

Financials: M&A

Crowdly

Advocate Marketing, Word-of-Mouth Marketing

4.53

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Crowdly

4.53
★★★★★
★★★★★
Advocate Marketing, Word-of-Mouth Marketing

Crowdly an Advocate Marketing platform helps in connecting brands with their best advocates. It’s a wall breaker between the brand and the best customers. It helps to improve brand awareness and build brand engagement.

Highlights
Top Business Usecases : Engagement management,Engaging and following up,Advocacy management
Top Features : Feedback surveys,White label,Personalization
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Vendor: Crowdly

Company Size: 11-50

HQ Location: 355 Congress St., Boston, MA 02110, US

Financials: Private

Universal Information Services

PR Measurement & News Monitoring | Universal Information

4.53

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Universal Information Services

4.53
★★★★★
★★★★★
PR Measurement & News Monitoring | Universal Information

Universal Information Services is a public relations management and news monitoring services. It provides television and radio monitoring, social media tracking, press clippings, PR measurement, digital preservation, and many more services. It helps to increase sales and revenue and enhance customer relationships.

Highlights
Top Business Usecases : Public relations,Media buying,Competitive intelligence
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Vendor: Universal Information Services

Company Size: 11-50

HQ Location: 1700 Farnam St, 1260, Omaha, Nebraska 68102-2002, US

Financials: NA

PressPage

Digital PR tools | PressPage

4.52

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PressPage

4.52
★★★★★
★★★★★
Digital PR tools | PressPage

PressPage is a PR software that helps to simplify the workflow, manage online newsroom, media database, email newsletters, and analytics. It helps to improve ROI and acquire customers.

Highlights
Top Business Usecases : Public relations,Communication management,Sending & publishing communications
Top Features : Templates
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Vendor: PressPage

Company Size: 11-50

HQ Location: Amsterdam

Financials: Private

Rakuten Advertising

Combines Rakuten's media properties; affiliate, display and search marketing

4.45

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Rakuten Advertising

4.45
★★★★★
★★★★★
Combines Rakuten's media properties; affiliate, display and search marketing

Rakuten Advertising is an Affiliate marketing platform that makes the Internet a better place that brings relevance, value, and enjoyment to everyone involved advertisers, publishers, and consumers alike. It helps to acquire customers and improve visibility.

Highlights
Top Business Usecases : Advertisement,Sending & publishing communications,Communication management
Top Features : Personalization,Rewards,Gamification
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Vendor: Rakuten Advertising

Company Size: 501-1000

HQ Location: San Mateo, CA

Financials: Private

Muck Rack

Muck Rack for journalists and public relations

4.43

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Muck Rack

4.43
★★★★★
★★★★★
Muck Rack for journalists and public relations

Muck Rack is a public relations software that easily searches for journalists, monitor news, and build reports. It helps to acquire customers and improve internal communications.

Highlights
Top Business Usecases : Social media management,Public relations,Social media analytics
Top Features : Alerts: popups & Notifications,Dashboard,Personalization
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Vendor: Sawhorse Media

Company Size: 11-50

HQ Location: 588 Broadway, Suite 503, New York, NY 10012, US

Financials: Private

Brandwatch

Digital Consumer Intelligence

4.43

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Brandwatch

4.43
★★★★★
★★★★★
Digital Consumer Intelligence

Brandwatch is a social media monitoring tool that provides structure to the voices of potential customers, so as to make decisions that fit your business goals and to become consumer fit. It is suited for businesses and brands to get the right information to the right people in the right format.

Highlights
Top Business Usecases : Social media management,Communication management,Social media analytics
Top Features : Dashboard,Personalization,Alerts: popups & Notifications
Brandwatch Icon

Vendor: Brandwatch

Founded: 2005

Company Size: 251-500

HQ Location: 1st Floor Sovereign House Church Street Brighton BN1 1UJ

Financials: Private

Buzzsumo

BuzzSumo: Find the Most Shared Content and Key Influencers

4.42

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Buzzsumo

4.42
★★★★★
★★★★★
BuzzSumo: Find the Most Shared Content and Key Influencers

BuzzSumo is a digital content marketing platform that helps marketing team to increase productivity and content success.

Highlights
Top Business Usecases : Content management,Social media management,Engagement management
Top Features : SEO,Alerts: popups & Notifications,Personalization
Buzzsumo Icon

Vendor: Buzzsumo

Founded: 2014

Company Size: 11-50

HQ Location: Church Street, Brighton, England GB

Financials: M&A

HARO

Help A Reporter - HARO

4.40

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HARO

4.40
★★★★★
★★★★★
Help A Reporter - HARO

HARO is a sourcing service that helps to connect journalists seeking expertise to include in their content with sources who have that expertise. It helps to acquire customers and scale best practices.

Highlights
Top Business Usecases : Public relations,Sales document management,Proposal & quote management
Top Features : SEO,Alerts: popups & Notifications,Personalization
HARO Icon

Vendor: Cision

Founded: 2016

Company Size: 1001-5000

HQ Location: 130 E Randolph Street, 7th Floor, Chicago, IL 60601, US

Financials: IPO

NinjaOutreach

Influencer and Blogger Marketing Outreach Software

4.40

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NinjaOutreach

4.40
★★★★★
★★★★★
Influencer and Blogger Marketing Outreach Software

NinjaOutreach is an influencer marketing and analysis platform that streamlines influencer marketing and lead generation process with automated outreach and follow-ups. It helps to acquire customers and grow market share.

Highlights
Top Business Usecases : Engaging and following up,Engagement management,Communication management
Top Features : Templates,SEO,Personalization
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Vendor: NinjaOutreach

Founded: 2014

Company Size: 11-50

HQ Location: 165 Ponce de Leon Ave. Suite 201 San Juan, Puerto Rico 00917-1233

Financials: Private

Newswire

Integrated PR & Marketing Software Platform | Newswire

4.37

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Newswire

4.37
★★★★★
★★★★★
Integrated PR & Marketing Software Platform | Newswire

Newswire is an online press release distribution service that enables individuals and businesses to submit their press releases, news, and content for online distribution in the news, media outlets, and social media spaces. It helps to acquire customers and build brand awareness.

Highlights
Top Business Usecases : Public relations,Sending & publishing communications,Communication management
Top Features : Alerts: popups & Notifications,Personalization,SEO
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Vendor: Newswire

Company Size: 11-50

HQ Location: 5 Penn Plaza, New York, NY 10001, US

Financials: Private