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Influencer Marketing Software 2020: Buyers Guide

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Influencer Marketing Software 2020: Buyers Guide

What is Influencer Marketing Software?

Influencer marketing is now an established form of online marketing. Influencer Marketing is a hybrid of old and new marketing tools. It takes the idea of celebrity or an online influencer endorsement and places it into a modern-day content-driven marketing campaign. The main differentiator in the case of influencer marketing is that the results of the campaign are collaborations between brands and influencers. But influencer marketing doesn’t just involve celebrities. Instead, it revolves around influencers, many of whom would never consider themselves famous in an offline setting.

Using social media influencers in marketing is the practice of building relationships with the people who can build relationships for the brand. Whether an influencer's audience is small or large, an influencer can reach consumers via their blogs and social networks that the brand may not be able to achieve on its own. This is specifically useful when a brand is trying to establish its presence and to build more brand awareness.

Influencer Marketing Software

Dovetale Icon

Dovetale

4.72
★★★★★
★★★★★

Dovetale - Your Database for Creative Marketing

CreatorIQ Icon

CreatorIQ

4.61
★★★★★
★★★★★

CreatorIQ | Enterprise Influencer Marketing Platform

AspireIQ Icon

AspireIQ

4.59
★★★★★
★★★★★

AspireIQ | The Leading Influencer Marketing Platform

Linqia influencer marketing Icon

Linqia influencer marketing

4.59
★★★★★
★★★★★

Linqia: Performance-based Influencer Marketing

Upfluence Icon

Upfluence

4.57
★★★★★
★★★★★

The Smartest Influencer Marketing Platform | Upfluence

Popular Pays Icon

Popular Pays

4.51
★★★★★
★★★★★

Popular Pays: Create Content Worth Sharing

Brandlive Icon

Brandlive

4.48
★★★★★
★★★★★

Brand Live | brand management agency that refuses to follow the crowd

Onalytica Icon

Onalytica

4.47
★★★★★
★★★★★

Onalytica - Influencer Marketing Platform

Activate Platform Icon

Activate Platform

4.41
★★★★★
★★★★★

The Leading Influencer Marketplace ACTIVATE

Publicfast Influencer Marketing Icon

Publicfast Influencer Marketing

4.41
★★★★★
★★★★★

Publicfast: Influencer Marketing Platform

Paladin Icon

Paladin

4.38
★★★★★
★★★★★

Creator Relationship Management - Paladin

Julius Influencer Marketing Solution Icon

Julius Influencer Marketing Solution

4.35
★★★★★
★★★★★

Julius - The People-First Influencer Marketing Solution

Traackr Icon

Traackr

4.34
★★★★★
★★★★★

Traackr I Best-in-Class Influencer Marketing Platform

Influenster Icon

Influenster

4.29
★★★★★
★★★★★

Influenster

Reachbird Icon

Reachbird

4.28
★★★★★
★★★★★

Reachbird.io - The Most Intelligent Influencer Marketing Platform

Klear Influencer Marketing Icon

Klear Influencer Marketing

4.18
★★★★★
★★★★★

Klear: Influencer Marketing Software

Ahalogy Muse Icon

Ahalogy Muse

4.14
★★★★★
★★★★★

Quotient Technology Inc.: Our Story

VideoAmigo Icon

VideoAmigo

4.09
★★★★★
★★★★★

VideoAmigo: has all the lists, and more without ads

Influencer Marketing Cloud Icon

Influencer Marketing Cloud

4.08
★★★★★
★★★★★

The Influencer Marketing Cloud by InfluencerDB

Scrunch Influencer Marketing Icon

Scrunch Influencer Marketing

4.02
★★★★★
★★★★★

Influencer Marketing Platform ¬? Scrunch

BrandBacker Platform Icon

BrandBacker Platform

4.01
★★★★★
★★★★★

BrandBacker - Build Your Brand Through Influencers

Crowdtap Icon

Crowdtap

3.98
★★★★★
★★★★★

Give your opinion. Get rewarded.

FameBit Icon

FameBit

3.94
★★★★★
★★★★★

FameBit | Influencer Marketing for YouTube, Twitter, and Instagram

IZEA Icon

IZEA

3.85
★★★★★
★★★★★

IZEA | Enterprise Influencer Marketing Platform

PRgloo Icon

PRgloo

4.62
★★★★★
★★★★★

A complete media relations platform combining easy to use tools with exceptional analysis.

Mention Icon

Mention

4.55
★★★★★
★★★★★

Monitoring for digital agencies that need to know what's said about their clients, and provide a superior service

Stackla Icon

Stackla

4.48
★★★★★
★★★★★

Stackla |Discover, manage and display the most engaging visual content across all your marketing touchpoints

Muck Rack Icon

Muck Rack

4.43
★★★★★
★★★★★

Muck Rack for journalists and public relations

Brandwatch Icon

Brandwatch

4.43
★★★★★
★★★★★

Brandwatch | Digital Consumer Intelligence

Buzzsumo Icon

Buzzsumo

4.42
★★★★★
★★★★★

BuzzSumo: Find the Most Shared Content and Key Influencers

Ambassador Relationship Marketing Icon

Ambassador Relationship Marketing

4.41
★★★★★
★★★★★

Ambassador Relationship Marketing | All-in-One Relationship Marketing Platform. Run referral, affiliate, influencer and partner, marketing programs on one platform

HARO Icon

HARO

4.40
★★★★★
★★★★★

Help A Reporter - HARO

Newswire Icon

Newswire

4.37
★★★★★
★★★★★

Integrated PR & Marketing Software Platform | Newswire

Prezly Icon

Prezly

4.37
★★★★★
★★★★★

Prezly - Software for better, faster PR | Prezly

NinjaOutreach Icon

NinjaOutreach

4.34
★★★★★
★★★★★

NinjaOutreach: Influencer and Blogger Marketing Outreach Software

Prowly PR Platform Icon

Prowly PR Platform

4.30
★★★★★
★★★★★

Prowly PR Software - Tools to Drive PR Results

Mynewsdesk Icon

Mynewsdesk

4.21
★★★★★
★★★★★

Mynewsdesk: Publish and distribute press releases | Digital PR

Keyhole Icon

Keyhole

4.20
★★★★★
★★★★★

Keyhole: Hashtag Tracking for Twitter, Instagram and Facebook

Justreachout Icon

Justreachout

4.20
★★★★★
★★★★★

Attract journalists. Pitchwith relevance.

Grouphigh Icon

Grouphigh

4.18
★★★★★
★★★★★

GroupHigh | Find bloggers and social media influencers, research and review websites, measure content and the results of influencer marketing and blogger outreach

Onclusive Icon

Onclusive

4.18
★★★★★
★★★★★

Monitor your coverage and owned content. Keep track of metrics and competitive comparison data on our customizable dashboard

Mustr Icon

Mustr

4.17
★★★★★
★★★★★

Getmustr - Media Relations made easy

BuzzStream Icon

BuzzStream

4.12
★★★★★
★★★★★

BuzzStream

Agility PR Solutions Icon

Agility PR Solutions

4.04
★★★★★
★★★★★

Agility PR Solutions

SMAudience Customer Journey Icon

SMAudience Customer Journey

4.02
★★★★★
★★★★★

Customer journey,sales attribution multichannel marketing

Cision Media Database Icon

Cision Media Database

4.00
★★★★★
★★★★★

Cision: Home

Meltwater Icon

Meltwater

3.95
★★★★★
★★★★★

Meltwater | Media Monitoring, Management & Social Listening

Vuelio Icon

Vuelio

3.32
★★★★★
★★★★★

Public Relations software| Vuelio