Brandwatch Overview

Brandwatch helps understand and engage with customers. The social suite is built for a fast-moving world.

Use Cases

Customers recommend Social Media Management, Tracking & Monitoring Communications, Engagement Management, as the business use cases that they have been most satisfied with while using Brandwatch.

Other use cases:

  • Campaign Management
  • Market Research
  • Content Management
  • Competitive Intelligence
  • Sending & Publishing Communications
  • Social Media Marketing
  • Public Relations
See all use cases See less use cases

Business Priorities

Improve Digital And Social Presence and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using Brandwatch.

Other priorities:

  • Build Brand Awareness
  • Enhance Customer Relationships
  • Improve ROI
  • Acquire Customers
  • Launch New Products
  • Establish Thought Leadership
  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve Stakeholder Relations
  • Grow Market Share
  • Scale Best Practices
  • Improve Internal Communications
  • Improve Efficiency
  • Manage Risk
See all business priorities See less business priorities

Brandwatch Use-Cases and Business Priorities: Customer Satisfaction Data

Brandwatch works with different mediums / channels such as Social Media.

Brandwatch's features include Dashboard, Personalization, Alerts: Popups & Notifications, etc. and Brandwatch support capabilities include AI Powered, 24/7 Support, Chat Support, etc. also Brandwatch analytics capabilities include Analytics, and Custom Reports.

Reviews

"Market research is still very important, especially in ad-hoc projects. For example, when identifying and evaluating new trends, findings from social listening are increasingly being incorporated into the overall assessment." - Marcel Heitmeier

Brandwatch, Missinglettr, Statusbrew, EasySender, Eclincher social media management, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Brandwatch

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Internet

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Brandwatch is popular in Marketing And Advertising, Computer Software, and Internet and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Brandwatch Use Cases

What makes Brandwatch ideal for Social Media Management?

What makes Brandwatch ideal for Tracking & Monitoring Communications?

How does Brandwatch facilitate Engagement Management?

How efficiently Does Brandwatch manage your Campaign Management?

What solutions does Brandwatch provide for Market Research?

60+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Brandwatch solved their Social Media Marketing needs. Cuspera uses 4481 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Brandwatch testimonial

Marcel Heitmeier

Social Media Intelligence Specialist

Nestlé

Market research is still very important, especially in ad-hoc projects. For example, when identifying and evaluating new trends, findings from social listening are increasingly being incorporated into the overall assessment. Testimonial By Marcel Heitmeier
Brandwatch testimonial

Mike McGuirk

Lecturer

Babson College

As I researched different platforms that could be used in this course, it became clear that the capabilities provided in the Brandwatch platform were a perfect fit for my needs. Testimonial By Mike McGuirk
Brandwatch testimonial

Zander Sebenius

Director, Strategy and Operations

Potential Energy Coalition

Brandwatch has enabled PEC to understand – and react to – how Science Moms is perceived in the digital world. Testimonial By Zander Sebenius
CUSTOMERS TESTIMONIALS
Brandwatch testimonial

Marcel Heitmeier

Social Media Intelligence Specialist

Nestlé

Market research is still very important, especially in ad-hoc projects. For example, when identifying and evaluating new trends, findings from social listening are increasingly being incorporated into the overall assessment. Testimonial By Marcel Heitmeier
Brandwatch testimonial

Mike McGuirk

Lecturer

Babson College

As I researched different platforms that could be used in this course, it became clear that the capabilities provided in the Brandwatch platform were a perfect fit for my needs. Testimonial By Mike McGuirk
Brandwatch testimonial

Zander Sebenius

Director, Strategy and Operations

Potential Energy Coalition

Brandwatch has enabled PEC to understand – and react to – how Science Moms is perceived in the digital world. Testimonial By Zander Sebenius

Case Studies

Marketing and Advertising

CASE STUDY Metia

Metia used Brandwatch Audiences to improve their marketing results. They achieved a 22% higher click-through rate on Twitter ads. Their landing rate on the webpage increased by 59%. They also saw a 1...44% higher conversion rate. The campaign generated leads at a 33% lower cost compared to traditional methods.

Food & Beverages

CASE STUDY Bimbo

Bimbo used Brandwatch to manage a social campaign. The campaign increased product sales by 12%. It generated $580,000 in sales. Bimbo used Brandwatch to spot and visualize a crisis. They implemented ...a campaign strategy in Mexico. They identified influencers to amplify the campaign.

Computer & Network Security

CASE STUDY AOL

The case study showcases insights from AOL and Brandwatch on American-made cars, highlighting effective market research and consumer intelligence strategies.

Consumer Electronics

CASE STUDY OnePlus

OnePlus used Brandwatch to improve their brand tracking. They launched campaigns like the OnePlus 6 Marvel Avengers Limited Edition. They used Brandwatch to understand consumer interests. They found ...that people liked the Snapdragon 845 processor, price, and design. They also improved customer service by reducing errors to nearly 0%. OnePlus became the number 1 premium smartphone brand in India with 40% market share.

Financial Services

CASE STUDY Sparkassen-Finanzgruppe

The case study highlights successful outcomes for Sparkassen-Finanzgruppe using Brandwatch, improving customer engagement by 20% and increasing social media analytics efficiency by 30%.

Hospitality

CASE STUDY Virgin Holidays

Virgin Holidays used Brandwatch to create the world's first socially-aggregated travel guide. The guide helps users find trending attractions. Visitors view 14.75% more pages and have a 75.29% longer... session duration. The guide won a Drum Award for best Leisure and Travel Strategy. Virgin Holidays plans to expand its use of Brandwatch for future campaigns.

Video

Discover the Power of Brandwatch Consumer Research – Summary

Video Thumbnail

Frequently Asked Questions(FAQ)

for Brandwatch

What is Brandwatch?

Brandwatch is a social media monitoring tool that provides structure to the voices of potential customers, so as to make decisions that fit your business goals and to become consumer fit. It is suited for businesses and brands to get the right information to the right people in the right format.

This tool provides Brand management, content strategy to reach target audience, competitor analysis, enhanced customer experience, influencer marketing tools and protecting brand image.

It features flexible UI for quick insights and deep analysis, track brand health, analyze key trends, optimize brand with changing consumer perceptions and trends, measure impact of marketing strategy, customer journey mapping by automatically segmenting and analyzing consumer conversations, data integration & visualization, discover audience content affinities, amplifying content to the right people, identify real influencers who generate real engagement, discover effective micro-influencers, monitor ROI of your influencer campaigns, real-time insight on online presence relative to competitors, measure customer sentiment, detect emerging crisis, spot negative mentions instantly, share crucial communication across organization in real-time to ensure right people have right information at all times.

What is Brandwatch used for?

Brandwatch is a Social Media Marketing Software mainly used by its customers to Improve Digital And Social Presence and Improve Brand Engagement by Social Media Management, Tracking & Monitoring Communications and Engagement Management .

What are the top features of Brandwatch?

Dashboard, Personalization and Alerts: popups & Notifications are some of the top features of Brandwatch.

Who uses Brandwatch?

Brandwatch is used by Marketing And Advertising, Computer Software and Internet among other industries.

What are Brandwatch alternatives?

Missinglettr, Statusbrew, EasySender and Eclincher Social Media Management are popular alternatives for Brandwatch.

Where is Brandwatch located?

Brandwatch is headquartered at 1st Floor Sovereign House Church Street Brighton BN1 1UJ.
lightning

Peers used Brandwatch for social media management and tracking & monitoring communications

Brandwatch Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.58/5

Read Reviews (37)
Analytics

4.55/5

Read Reviews (943)
Custom Reports

4.32/5

Read Reviews (874)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.58/5

Read Reviews (37)
Analytics

4.55/5

Read Reviews (943)
Custom Reports

4.32/5

Read Reviews (874)

Software Failure Risk Guidance

?

for Brandwatch

Overall Risk Meter

Low Medium High

Top Failure Risks for Brandwatch

Brandwatch News

Product

New Feature: Auto-Boosting for Facebook Posts in Brandwatch

Brandwatch offers a suite of solutions including consumer intelligence, social media management, and influencer marketing. They provide services across various industries and roles, emphasizing data coverage and AI capabilities. Brandwatch has partnered with Cision for global enterprise solutions.

Product

Brandwatch Advances Brand Reputation Management with Innovative Proprietary and Generative AI Integration - PR Newswire UK

Brandwatch enhances its brand reputation management by integrating innovative proprietary and generative AI technology.

Awards

Brandwatch Named Social Marketing Solutions Leader for Large Enterprises - Martechcube

Brandwatch was recognized as a leader in social marketing solutions for large enterprises by Martechcube.

Awards

Brandwatch Recognized as a Leader in Social Marketing Solutions for Large Enterprises by IDC MarketScape - PR Newswire

Brandwatch is recognized as a leader in social marketing solutions for large enterprises by IDC MarketScape.

Brandwatch Profile

Company Name

Brandwatch

Company Website

https://www.brandwatch.com/

Year Founded

2005

HQ Location

1st Floor Sovereign House Church Street Brighton BN1 1UJ

Employees

1001-5000

Social

Financials

SERIES C