Brandwatch Overview

Brandwatch helps understand and engage with customers. The social suite is built for a fast-moving world.

Use Cases

Customers recommend Social Media Management, Tracking & Monitoring Communications, Engagement Management, as the business use cases that they have been most satisfied with while using Brandwatch.

Other use cases:

  • Campaign Management
  • Market Research
  • Content Management
  • Competitive Intelligence
  • Sending & Publishing Communications
  • Social Media Marketing
  • Public Relations
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Business Priorities

Improve Digital And Social Presence and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using Brandwatch.

Other priorities:

  • Build Brand Awareness
  • Enhance Customer Relationships
  • Improve ROI
  • Acquire Customers
  • Launch New Products
  • Establish Thought Leadership
  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve Stakeholder Relations
  • Grow Market Share
  • Scale Best Practices
  • Improve Internal Communications
  • Improve Efficiency
  • Manage Risk
See all business priorities See less business priorities

Brandwatch Use-Cases and Business Priorities: Customer Satisfaction Data

Brandwatch works with different mediums / channels such as Social Media.

Brandwatch's features include Dashboard, Personalization, Alerts: Popups & Notifications, etc. and Brandwatch support capabilities include AI Powered, 24/7 Support, Chat Support, etc. also Brandwatch analytics capabilities include Analytics, and Custom Reports.

Reviews

"Brandwatch has enabled PEC to understand – and react to – how Science Moms is perceived in the digital world." - Zander Sebenius

Brandwatch, Missinglettr, Statusbrew, EasySender, Eclincher social media management, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Brandwatch

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Internet

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Brandwatch is popular in Marketing And Advertising, Computer Software, and Internet and is widely used by Small Business, Mid Market, and Enterprise.

Brandwatch Customer wins, Customer success stories, Case studies

What Are the key features of Brandwatch for Social Media Management?

How does Brandwatch address your Tracking & Monitoring Communications Challenges?

Why is Brandwatch the best choice for Engagement Management?

What benefits does Brandwatch offer for Campaign Management?

What Are the key features of Brandwatch for Market Research?

11 buyers and buying teams have used Cuspera to assess how well Brandwatch solved their Social Media Marketing needs. Cuspera uses 4481 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

CUSTOMERS TESTIMONIALS
Brandwatch testimonial

Zander Sebenius

Director, Strategy and Operations

Potential Energy Coalition

Brandwatch has enabled PEC to understand – and react to – how Science Moms is perceived in the digital world. Testimonial By Zander Sebenius
Brandwatch testimonial

Mike McGuirk

Lecturer

Babson College

As I researched different platforms that could be used in this course, it became clear that the capabilities provided in the Brandwatch platform were a perfect fit for my needs. Testimonial By Mike McGuirk
Brandwatch testimonial

Richard Cook

Social Media Manager

Monzo

It is really helpful to get a flavor of what is there and what people are actually saying. What words do they use? What is the framing here? And that is important for our team because we are responsible for content and we want to make sure we are matching the way our users speak, addressing what pr...oblems they have.

Testimonial By Richard Cook
CUSTOMERS TESTIMONIALS
Brandwatch testimonial

Zander Sebenius

Director, Strategy and Operations

Potential Energy Coalition

Brandwatch has enabled PEC to understand – and react to – how Science Moms is perceived in the digital world. Testimonial By Zander Sebenius
Brandwatch testimonial

Mike McGuirk

Lecturer

Babson College

As I researched different platforms that could be used in this course, it became clear that the capabilities provided in the Brandwatch platform were a perfect fit for my needs. Testimonial By Mike McGuirk
Brandwatch testimonial

Richard Cook

Social Media Manager

Monzo

It is really helpful to get a flavor of what is there and what people are actually saying. What words do they use? What is the framing here? And that is important for our team because we are responsible for content and we want to make sure we are matching the way our users speak, addressing what pr...oblems they have.

Testimonial By Richard Cook

Bimbo - Consumer Goods

Bimbo faced a social media crisis when they released a limited edition cake in the US. Using Brandwatch, they managed the situation by visualizing the crisis in real-time and implementing a campaign ...strategy in Mexico. They identified influencers to amplify the campaign and measured the ROI on social media. This approach increased product sales by 12%, generating $580,000 in sales.

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Metia - Marketing And Advertising

Metia, a global marketing agency, needed to create a highly-targeted lead generation campaign for a technology client. They used Brandwatch Audiences to find the right people, in the right places, at... the right time. This tool allowed them to target specific Twitter users and optimize their ad campaigns. As a result, Metia achieved a 22% higher click-through rate on Twitter ads, a 59% higher landing rate on their webpage, and a 144% higher conversion rate.

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OnePlus - Consumer Electronics

OnePlus faced challenges in tracking brand mentions in real-time during the launch of OnePlus 6. They used Brandwatch Analytics to add context to their social insights. This helped them improve influ...encer relationships and customer service. They discovered consumer interests like the Snapdragon 845 processor and design features. They addressed negative feedback about the notch feature by updating the software. This led to a decline in negative mentions. They also improved customer service by monitoring replies and reducing errors.

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Virgin Holidays - Hospitality

Virgin Holidays wanted to improve their travel content strategy. They found that they were often telling customers what to do, rather than engaging them. With Brandwatch's help, they created the Tren...ding Travel Guide, a socially-aggregated travel guide. This tool uses social media insights to show trending attractions. The guide increased page views by 14.75% and session duration by 75.29%. It also won a Drum Award for best Leisure and Travel Strategy.

Read more →

Clinical Partners - Hospital & Health Care

Brandwatch helped Clinical Partners track online conversations about mental health, autism, and ADHD. The platform gave real-time sentiment analysis, Reddit insights, and AI-powered summaries. The ma...rketing team now understands what matters to their audience. They create content that matches real conversations and respond faster to key topics. Brandwatch proves the value of social media across the business.

Read more →

Nilfisk - Cleaning Machines And Equipment

Brandwatch helped Nilfisk manage social media across 26 markets and 4 global departments. Nilfisk used Brandwatch to plan, schedule, and track social content. The platform's label system and reportin...g tools improved efficiency. Nilfisk saw a 200% increase in impressions, 123% increase in reach, and 26% increase in engagements. The marketing team saved time and gained insights for better strategy.

Read more →

Discover the Power of Brandwatch Consumer Research – Summary

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Frequently Asked Questions(FAQ)

for Brandwatch

What is Brandwatch?

Brandwatch is a social media monitoring tool that provides structure to the voices of potential customers, so as to make decisions that fit your business goals and to become consumer fit. It is suited for businesses and brands to get the right information to the right people in the right format.

This tool provides Brand management, content strategy to reach target audience, competitor analysis, enhanced customer experience, influencer marketing tools and protecting brand image.

It features flexible UI for quick insights and deep analysis, track brand health, analyze key trends, optimize brand with changing consumer perceptions and trends, measure impact of marketing strategy, customer journey mapping by automatically segmenting and analyzing consumer conversations, data integration & visualization, discover audience content affinities, amplifying content to the right people, identify real influencers who generate real engagement, discover effective micro-influencers, monitor ROI of your influencer campaigns, real-time insight on online presence relative to competitors, measure customer sentiment, detect emerging crisis, spot negative mentions instantly, share crucial communication across organization in real-time to ensure right people have right information at all times.

What is Brandwatch used for?

Brandwatch is a Social Media Marketing Software mainly used by its customers to Improve Digital And Social Presence and Improve Brand Engagement by Social Media Management, Tracking & Monitoring Communications and Engagement Management .

What are the top features of Brandwatch?

Dashboard, Personalization and Alerts: popups & Notifications are some of the top features of Brandwatch.

Who uses Brandwatch?

Brandwatch is used by Marketing And Advertising, Computer Software and Internet among other industries.

What are Brandwatch alternatives?

Missinglettr, Statusbrew, EasySender and Eclincher Social Media Management are popular alternatives for Brandwatch.

Where is Brandwatch located?

Brandwatch is headquartered at 1st Floor Sovereign House Church Street Brighton BN1 1UJ.
lightning

Peers used Brandwatch for social media management and tracking & monitoring communications

Brandwatch Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.58/5

Read Reviews (37)
Analytics

4.55/5

Read Reviews (943)
Custom Reports

4.32/5

Read Reviews (874)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.58/5

Read Reviews (37)
Analytics

4.55/5

Read Reviews (943)
Custom Reports

4.32/5

Read Reviews (874)

Software Failure Risk Guidance

?

for Brandwatch

Overall Risk Meter

Low Medium High

Top Failure Risks for Brandwatch

Brandwatch News

Executive

Brandwatch names global president | News | Research Live

Brandwatch has appointed Channing Ferrer as its global president, promoting him from his previous role as chief business officer. Ferrer will lead Brandwatch's business strategy and growth initiatives. Additionally, Matt Tippets has been named chief product and technology officer, and several other senior leadership roles have been filled to drive growth and innovation.

Partnership

Brandwatch partners to add search insights

Brandwatch has partnered with Trajaan to integrate search intelligence data into its digital consumer intelligence platform. This collaboration allows Brandwatch customers to access data from search engines, e-commerce, social platforms, and generative AI, enhancing insights and forecasting capabilities. The partnership aims to help organizations understand consumer behavior and spot market trends faster.

Partnership

Brandwatch and Trajaan Partner to Bring World-Class Search Intelligence to Consumer Insights

Brandwatch has formed a strategic partnership with Trajaan to enhance its digital consumer intelligence platform. This collaboration integrates Trajaan's search intelligence, allowing Brandwatch customers to access comprehensive search data across various platforms. The partnership aims to provide brands with deeper insights into consumer behavior and market trends, enabling data-driven decision-making and improved forecasting.

Product

New Feature: Auto-Boosting for Facebook Posts in Brandwatch

Brandwatch offers a suite of solutions including consumer intelligence, social media management, and influencer marketing. They provide services across various industries and roles, emphasizing data coverage and AI capabilities. Brandwatch has partnered with Cision for global enterprise solutions.

Brandwatch Profile

Company Name

Brandwatch

Company Website

https://www.brandwatch.com/

Year Founded

2005

HQ Location

1st Floor Sovereign House Church Street Brighton BN1 1UJ

Employees

1001-5000

Social

Financials

SERIES C