Brandwatch Overview
Brandwatch helps understand and engage with customers. The social suite is built for a fast-moving world.
Use Cases
Customers recommend Social Media Management, Tracking & Monitoring Communications, Engagement Management, as the business use cases that they have been most satisfied with while using Brandwatch.
Business Priorities
Improve Digital And Social Presence and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using Brandwatch.
Brandwatch Use-Cases and Business Priorities: Customer Satisfaction Data
Brandwatch works with different mediums / channels such as Social Media.
Brandwatch's features include Dashboard, Personalization, Alerts: Popups & Notifications, etc. and Brandwatch support capabilities include AI Powered, 24/7 Support, Chat Support, etc. also Brandwatch analytics capabilities include Analytics, and Custom Reports.
Reviews
"Market research is still very important, especially in ad-hoc projects. For example, when identifying and evaluating new trends, findings from social listening are increasingly being incorporated into the overall assessment." - Marcel Heitmeier
Peer review evidence (same sources as the product rating summary)
"...Brandwatch s historical social media data tracking and coverage in 25 languages was exactly what we needed...." Peer review by Colin Wheeler, Senior Manager, Insight and Analytics, Waggener Edstrom Communications
"...As a trade body, we are looking to constantly monitor the social media performance of certain hashtags attributed to our key rocks as well as the main Twitter accounts that serve as our primary face to the world...." Peer review by Matthew O, Digital and Social Media Editor, Marketing and Advertising
"...like about Brandwatch is the daily tracking of Twitter activity in a bar chart that allows me to monitor follower growth alongside mentions, retweets, and other engagement metrics...." Peer review by Mike A., Internet
Brandwatch, Missinglettr, Statusbrew, EasySender, Eclincher social media management, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Brandwatch
Top Industries
- Marketing and Advertising
- Computer Software
- Internet
Popular in
- Small Business
- Mid Market
- Enterprise
Brandwatch is popular in Marketing And Advertising, Computer Software, and Internet and is widely used by Small Business, Mid Market, and Enterprise.
Brandwatch Customer wins, Customer success stories, Case studies
How efficiently Does Brandwatch manage your Tracking & Monitoring Communications?
What benefits does Brandwatch offer for Engagement Management?
How can Brandwatch enhance your Campaign Management process?
How efficiently Does Brandwatch manage your Market Research?
11 buyers and buying teams have used Cuspera to assess how well Brandwatch solved their Social Media Marketing needs. Cuspera uses 4481 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Market research is still very important, especially in ad-hoc projects. For example, when identifying and evaluating new trends, findings from social listening are increasingly being incorporated into the overall assessment. Testimonial By Marcel Heitmeier |
|
For a regional association with a large number of bank branches, knowing about current issues and observing long-term trends is an important task. This also includes real-time monitoring of competitors. It was a great pleasure for us to develop this solution together with the BWGV. Testimonial By Alexander Doukas |
|
Having all three of those sources pulled together makes for a rich and compelling story. Testimonial By Emily Arnau |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Marcel Heitmeier Social Media Intelligence Specialist Nestlé |
Market research is still very important, especially in ad-hoc projects. For example, when identifying and evaluating new trends, findings from social listening are increasingly being incorporated into the overall assessment. Testimonial By Marcel Heitmeier |
|
Alexander Doukas Managing Director VR-NetWorld |
For a regional association with a large number of bank branches, knowing about current issues and observing long-term trends is an important task. This also includes real-time monitoring of competitors. It was a great pleasure for us to develop this solution together with the BWGV. Testimonial By Alexander Doukas |
|
Emily Arnau Marketing Director, Consumer Insights Fetch Rewards |
Having all three of those sources pulled together makes for a rich and compelling story. Testimonial By Emily Arnau |
Discover the Power of Brandwatch Consumer Research – Summary
Frequently Asked Questions (FAQ)
What buyers ask before choosing Brandwatch
What is Brandwatch?
Brandwatch is a social media monitoring tool that provides structure to the voices of potential customers, so as to make decisions that fit your business goals and to become consumer fit. It is suited for businesses and brands to get the right information to the right people in the right format.
This tool provides Brand management, content strategy to reach target audience, competitor analysis, enhanced customer experience, influencer marketing tools and protecting brand image.
It features flexible UI for quick insights and deep analysis, track brand health, analyze key trends, optimize brand with changing consumer perceptions and trends, measure impact of marketing strategy, customer journey mapping by automatically segmenting and analyzing consumer conversations, data integration & visualization, discover audience content affinities, amplifying content to the right people, identify real influencers who generate real engagement, discover effective micro-influencers, monitor ROI of your influencer campaigns, real-time insight on online presence relative to competitors, measure customer sentiment, detect emerging crisis, spot negative mentions instantly, share crucial communication across organization in real-time to ensure right people have right information at all times.
What is Brandwatch used for?
What are the top features of Brandwatch?
Who uses Brandwatch?
What are Brandwatch alternatives?
Where is Brandwatch located?
Peers used Brandwatch for social media management and tracking & monitoring communications
Brandwatch Competitors
Brandwatch Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (37) |
| Analytics | Read Reviews (943) |
| Custom Reports | Read Reviews (874) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (37) |
| Analytics | Read Reviews (943) |
| Custom Reports | Read Reviews (874) |
Brandwatch Integrations
Brandwatch integrates with a wide range of software applications through its robust data import and export capabilities.
Software Failure Risk Guidance
?for Brandwatch
Overall Risk Meter
Top Failure Risks for Brandwatch
Brandwatch News
Brandwatch Expands APAC Data Coverage to Strengthen Global Insight for Marketers
Brandwatch has expanded its data coverage in the Asia-Pacific (APAC) region, enhancing its global insights for marketers. This expansion aims to provide marketers with more comprehensive data to inform their strategies and improve decision-making.
Brandwatch and Blackbird.AI Consortium Selected by NATO to Deliver ...
Brandwatch and Blackbird.AI have been selected by NATO to provide an advanced Information Environment Assessment Capability. This AI-enabled solution will enhance NATO's ability to monitor and analyze complex information environments, supporting strategic communications and decision-making. The consortium, including Cision and partners, will deliver tools for media monitoring, sentiment analysis, and trend detection to counter disinformation and harmful narratives.
Brandwatch Strengthens AI Leadership with Deeper Insights and Expanded ...
Brandwatch has unveiled new AI-powered features within its Iris AI platform, enhancing data exploration and workflow efficiency for marketers. The updates include a quick AI chat assistant, AI dashboards, and expanded data coverage across platforms like Threads, YouTube, and TikTok. These innovations aim to provide deeper insights and broader coverage, helping brands make smarter decisions and accelerate growth.
Brandwatch names global president | News | Research Live
Brandwatch has appointed Channing Ferrer as its global president, promoting him from his previous role as chief business officer. Ferrer will lead Brandwatch's business strategy and growth initiatives. Additionally, Matt Tippets has been named chief product and technology officer, and several other senior leadership roles have been filled to drive growth and innovation.
Brandwatch Profile
HQ Location
1st Floor Sovereign House Church Street Brighton BN1 1UJ
Employees
1001-5000
Social
Financials
SERIES C
What Are the key features of Brandwatch for Social Media Management?