Brandwatch Overview

Brandwatch helps understand and engage with customers. The social suite is built for a fast-moving world.

Use Cases

Customers recommend Social Media Management, Tracking & Monitoring Communications, Engagement Management, as the business use cases that they have been most satisfied with while using Brandwatch.

Other use cases:

  • Campaign Management
  • Market Research
  • Content Management
  • Competitive Intelligence
  • Sending & Publishing Communications
  • Social Media Marketing
  • Public Relations
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Business Priorities

Improve Digital And Social Presence and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using Brandwatch.

Other priorities:

  • Build Brand Awareness
  • Enhance Customer Relationships
  • Improve ROI
  • Acquire Customers
  • Launch New Products
  • Establish Thought Leadership
  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve Stakeholder Relations
  • Grow Market Share
  • Scale Best Practices
  • Improve Internal Communications
  • Improve Efficiency
  • Manage Risk
See all business priorities See less business priorities

Brandwatch Use-Cases and Business Priorities: Customer Satisfaction Data

Brandwatch works with different mediums / channels such as Social Media.

Brandwatch's features include Dashboard, Personalization, Alerts: Popups & Notifications, etc. and Brandwatch support capabilities include AI Powered, 24/7 Support, Chat Support, etc. also Brandwatch analytics capabilities include Analytics, and Custom Reports.

Reviews

"It is really helpful to get a flavor of what is there and what people are actually saying. What words do they use? What is the framing here? And that is important for our team because we are responsible for content and we want to make sure we are ma...tching the way our users speak, addressing what problems they have." - Richard Cook

Peer review evidence (same sources as the product rating summary)

"...Social media analytics software which provides consumer insights and market trends by analyzing conversations across multiple platforms...." Peer review from Brandwatch
"...I have been working with different social media listening tools (Radian6,Sysomos) but no one beats the ease of use as Brandwatch The best product in the market if you are considering a tool for your social media monitoring needs...." Peer review by Omkar M., Internet
"...Measuring campaigns, brands and products for metrics like conversation volume Accessing custom reports and dashboards to measure social activity and engagement opportunities ..." 7 Social Media Analytics Tools Marketers Love (and Why)

Brandwatch, Missinglettr, Statusbrew, EasySender, Eclincher social media management, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Brandwatch

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Internet

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Brandwatch is popular in Marketing And Advertising, Computer Software, and Internet and is widely used by Small Business, Mid Market, and Enterprise.

Brandwatch Customer wins, Customer success stories, Case studies

How does Brandwatch address your Social Media Management Challenges?

How does Brandwatch address your Tracking & Monitoring Communications Challenges?

How can Brandwatch enhance your Engagement Management process?

What solutions does Brandwatch provide for Campaign Management?

How can Brandwatch optimize your Market Research Workflow?

11 buyers and buying teams have used Cuspera to assess how well Brandwatch solved their Social Media Marketing needs. Cuspera uses 4481 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

CUSTOMERS TESTIMONIALS
Brandwatch testimonial

Richard Cook

Social Media Manager

Monzo

It is really helpful to get a flavor of what is there and what people are actually saying. What words do they use? What is the framing here? And that is important for our team because we are responsible for content and we want to make sure we are matching the way our users speak, addressing what pr...oblems they have.

Testimonial By Richard Cook
Brandwatch testimonial

Pete Morgan

VP Demand

Metia Group

Choosing and using the best tools, is essential for every agency. Using Audiences gives us more precision in targeting, greater confidence in recommending media investment strategies, and has significantly improved ROI for our clients. Testimonial By Pete Morgan
Brandwatch testimonial

Alexander Doukas

Managing Director

VR-NetWorld

For a regional association with a large number of bank branches, knowing about current issues and observing long-term trends is an important task. This also includes real-time monitoring of competitors. It was a great pleasure for us to develop this solution together with the BWGV. Testimonial By Alexander Doukas
CUSTOMERS TESTIMONIALS
Brandwatch testimonial

Richard Cook

Social Media Manager

Monzo

It is really helpful to get a flavor of what is there and what people are actually saying. What words do they use? What is the framing here? And that is important for our team because we are responsible for content and we want to make sure we are matching the way our users speak, addressing what pr...oblems they have.

Testimonial By Richard Cook
Brandwatch testimonial

Pete Morgan

VP Demand

Metia Group

Choosing and using the best tools, is essential for every agency. Using Audiences gives us more precision in targeting, greater confidence in recommending media investment strategies, and has significantly improved ROI for our clients. Testimonial By Pete Morgan
Brandwatch testimonial

Alexander Doukas

Managing Director

VR-NetWorld

For a regional association with a large number of bank branches, knowing about current issues and observing long-term trends is an important task. This also includes real-time monitoring of competitors. It was a great pleasure for us to develop this solution together with the BWGV. Testimonial By Alexander Doukas

Cision - Information Services - Large

Chicago, USA

Cision's three-person social media team manages over 2,500 annual inquiries and 30+ monthly content approvals using Brandwatch. They unified all social media activities for both Cision and Brandwatch... in one platform. The team set up approval workflows and real-time dashboards to streamline content reviews and reporting. With Brandwatch, they improved response times, scaled content creation, and increased visibility in AI-driven search results. Their strategy now links social media metrics directly to business goals, proving ROI to leadership.

Automated Creative - Marketing And Advertising - Small

London, UK

Brandwatch helped Automated Creative run a campaign for Durex in Southeast Asia. The team used social listening to analyze conversations in six languages. They created 225 ad variants based on real i...nsights about intimacy. The campaign got four times more CRM sign-ups than expected. Cost per acquisition was 286% lower than the benchmark. Click-through rate was three times higher than past Durex campaigns.

VR-NetWorld - Marketing And Advertising - Medium

Düsseldorf, Germany

Brandwatch Vizia helped VR-NetWorld monitor brand sentiment and detect trends for banks in the BWGV network. The agency used live dashboards to track social conversations, competitor mentions, and ke...y topics in real time. Automated reports replaced outdated PDF summaries, saving significant time. Banks accessed up-to-date insights on customer sentiment, industry trends, and competitor activity. This enabled faster, more informed decisions for regional banks in Germany.

Veganz - Food & Beverages - Medium

Berlin, Germany

Brandwatch Consumer Research helped Veganz, a leading vegan food brand in Germany, understand market trends and consumer sentiment. After a major rebranding, Veganz used social listening to track cam...paign impact and audience reactions. The analysis showed a 22% increase in positive brand mentions during a key campaign. Insights from Brandwatch guided marketing decisions and helped Veganz address criticism after going public. Continuous monitoring supports Veganz in staying ahead in the competitive food market.

The Body Shop - Retail - Large

London, UK

Brandwatch helps The Body Shop track online conversations and measure brand mentions. The team uses social listening to monitor campaigns, products, and reputation. Brandwatch alerts help spot risks ...and trends early. Insights from Brandwatch guide marketing, product launches, and sustainability efforts. The Body Shop accelerated its refill program after seeing strong online demand.

Spinnin' Records - Entertainment - Medium

Amsterdam, Netherlands

Brandwatch Consumer Research helped Spinnin' Records spot emerging artists early by centralizing social listening across TikTok, Reddit, and Instagram. The label moved from gut-based decisions to dat...a-driven insights, identifying viral moments and shaping campaigns before tracks are released. Spinnin' Records now invests marketing budgets with confidence and understands fan conversations that predict streaming success. Social listening guides artist discovery, campaign planning, and audience development strategies.

Discover the Power of Brandwatch Consumer Research – Summary

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Frequently Asked Questions (FAQ)

What buyers ask before choosing Brandwatch

What is Brandwatch?

Brandwatch is a social media monitoring tool that provides structure to the voices of potential customers, so as to make decisions that fit your business goals and to become consumer fit. It is suited for businesses and brands to get the right information to the right people in the right format.

This tool provides Brand management, content strategy to reach target audience, competitor analysis, enhanced customer experience, influencer marketing tools and protecting brand image.

It features flexible UI for quick insights and deep analysis, track brand health, analyze key trends, optimize brand with changing consumer perceptions and trends, measure impact of marketing strategy, customer journey mapping by automatically segmenting and analyzing consumer conversations, data integration & visualization, discover audience content affinities, amplifying content to the right people, identify real influencers who generate real engagement, discover effective micro-influencers, monitor ROI of your influencer campaigns, real-time insight on online presence relative to competitors, measure customer sentiment, detect emerging crisis, spot negative mentions instantly, share crucial communication across organization in real-time to ensure right people have right information at all times.

What is Brandwatch used for?

Brandwatch is a Social Media Marketing Software mainly used by its customers to Improve Digital And Social Presence and Improve Brand Engagement by Social Media Management, Tracking & Monitoring Communications and Engagement Management .

What are the top features of Brandwatch?

Dashboard, Personalization and Alerts: popups & Notifications are some of the top features of Brandwatch.

Who uses Brandwatch?

Brandwatch is used by Marketing And Advertising, Computer Software and Internet among other industries.

What are Brandwatch alternatives?

Missinglettr, Statusbrew, EasySender and Eclincher Social Media Management are popular alternatives for Brandwatch.

Where is Brandwatch located?

Brandwatch is headquartered at 1st Floor Sovereign House Church Street Brighton BN1 1UJ.
lightning

Peers used Brandwatch for social media management and tracking & monitoring communications

Brandwatch Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.58/5

Read Reviews (37)
Analytics

4.55/5

Read Reviews (943)
Custom Reports

4.32/5

Read Reviews (874)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.58/5

Read Reviews (37)
Analytics

4.55/5

Read Reviews (943)
Custom Reports

4.32/5

Read Reviews (874)

Software Failure Risk Guidance

?

for Brandwatch

Overall Risk Meter

Low Medium High

Top Failure Risks for Brandwatch

Brandwatch News

Product

Brandwatch Expands APAC Data Coverage to Strengthen Global Insight for Marketers

Brandwatch has expanded its data coverage in the Asia-Pacific (APAC) region, enhancing its global insights for marketers. This expansion aims to provide marketers with more comprehensive data to inform their strategies and improve decision-making.

Partnership

Brandwatch and Blackbird.AI Consortium Selected by NATO to Deliver ...

Brandwatch and Blackbird.AI have been selected by NATO to provide an advanced Information Environment Assessment Capability. This AI-enabled solution will enhance NATO's ability to monitor and analyze complex information environments, supporting strategic communications and decision-making. The consortium, including Cision and partners, will deliver tools for media monitoring, sentiment analysis, and trend detection to counter disinformation and harmful narratives.

Product

Brandwatch Strengthens AI Leadership with Deeper Insights and Expanded ...

Brandwatch has unveiled new AI-powered features within its Iris AI platform, enhancing data exploration and workflow efficiency for marketers. The updates include a quick AI chat assistant, AI dashboards, and expanded data coverage across platforms like Threads, YouTube, and TikTok. These innovations aim to provide deeper insights and broader coverage, helping brands make smarter decisions and accelerate growth.

Executive

Brandwatch names global president | News | Research Live

Brandwatch has appointed Channing Ferrer as its global president, promoting him from his previous role as chief business officer. Ferrer will lead Brandwatch's business strategy and growth initiatives. Additionally, Matt Tippets has been named chief product and technology officer, and several other senior leadership roles have been filled to drive growth and innovation.

Brandwatch Profile

Company Name

Brandwatch

Company Website

https://www.brandwatch.com/

Year Founded

2005

HQ Location

1st Floor Sovereign House Church Street Brighton BN1 1UJ

Employees

1001-5000

Social

Financials

SERIES C