Brandwatch Overview

Brandwatch helps understand and engage with customers. The social suite is built for a fast-moving world.

Use Cases

Customers recommend Social Media Management, Tracking & Monitoring Communications, Engagement Management, as the business use cases that they have been most satisfied with while using Brandwatch.

Other use cases:

  • Campaign Management
  • Market Research
  • Content Management
  • Competitive Intelligence
  • Sending & Publishing Communications
  • Social Media Marketing
  • Public Relations
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Business Priorities

Improve Digital And Social Presence and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using Brandwatch.

Other priorities:

  • Build Brand Awareness
  • Enhance Customer Relationships
  • Improve ROI
  • Acquire Customers
  • Launch New Products
  • Establish Thought Leadership
  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve Stakeholder Relations
  • Grow Market Share
  • Scale Best Practices
  • Improve Internal Communications
  • Improve Efficiency
  • Manage Risk
See all business priorities See less business priorities

Brandwatch Use-Cases and Business Priorities: Customer Satisfaction Data

Brandwatch works with different mediums / channels such as Social Media.

Brandwatch's features include Dashboard, Personalization, Alerts: Popups & Notifications, etc. and Brandwatch support capabilities include AI Powered, 24/7 Support, Chat Support, etc. also Brandwatch analytics capabilities include Analytics, and Custom Reports.

Reviews

"Brandwatch has enabled PEC to understand – and react to – how Science Moms is perceived in the digital world." - Zander Sebenius

Brandwatch, Missinglettr, Statusbrew, EasySender, Eclincher social media management, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Brandwatch

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Internet

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Brandwatch is popular in Marketing And Advertising, Computer Software, and Internet and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Brandwatch Use Cases

What makes Brandwatch ideal for Social Media Management?

How can Brandwatch optimize your Tracking & Monitoring Communications Workflow?

What benefits does Brandwatch offer for Engagement Management?

How does Brandwatch facilitate Campaign Management?

How can Brandwatch optimize your Market Research Workflow?

60+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Brandwatch solved their Social Media Marketing needs. Cuspera uses 4481 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Brandwatch testimonial

Zander Sebenius

Director, Strategy and Operations

Potential Energy Coalition

Brandwatch has enabled PEC to understand – and react to – how Science Moms is perceived in the digital world. Testimonial By Zander Sebenius
Brandwatch testimonial

Emily Arnau

Marketing Director, Consumer Insights

Fetch Rewards

Having all three of those sources pulled together makes for a rich and compelling story. Testimonial By Emily Arnau
Brandwatch testimonial

Marcel Heitmeier

Social Media Intelligence Specialist

Nestlé

Market research is still very important, especially in ad-hoc projects. For example, when identifying and evaluating new trends, findings from social listening are increasingly being incorporated into the overall assessment. Testimonial By Marcel Heitmeier
CUSTOMERS TESTIMONIALS
Brandwatch testimonial

Zander Sebenius

Director, Strategy and Operations

Potential Energy Coalition

Brandwatch has enabled PEC to understand – and react to – how Science Moms is perceived in the digital world. Testimonial By Zander Sebenius
Brandwatch testimonial

Emily Arnau

Marketing Director, Consumer Insights

Fetch Rewards

Having all three of those sources pulled together makes for a rich and compelling story. Testimonial By Emily Arnau
Brandwatch testimonial

Marcel Heitmeier

Social Media Intelligence Specialist

Nestlé

Market research is still very important, especially in ad-hoc projects. For example, when identifying and evaluating new trends, findings from social listening are increasingly being incorporated into the overall assessment. Testimonial By Marcel Heitmeier

Case Studies

Media Production

CASE STUDY TSL Media Group

Brandwatch helps TSL Media Group use social listening and data insights to reach Gen Z. TSL uses Brandwatch to track trends and understand what Gen Z wants. They create content that is authentic, ent...ertaining, and useful. TSL found that infographics and certain video styles work best for engagement. With Brandwatch, TSL built a campaign for Huawei that showed real people using a smartphone, making the product feel easy and relatable.

Marketing and Advertising

CASE STUDY Nethodology

Brandwatch Consumer Research helped Nethodology track Barcelona’s online reputation. The team filtered out irrelevant mentions using Custom Classifiers. They used BuzzSumo to find the most viral cont...ent about Barcelona. Nethodology built a custom sentiment model with 84% accuracy. They mapped online communities to find key groups and people. The project gave Barcelona’s Economic Development Department insights to attract talent and investment.

Education

CASE STUDY University of Glasgow & Neon Caffeine

Brandwatch helps the University of Glasgow and Neon Caffeine plan content, manage crises, and run campaigns. During COVID-19, they used Brandwatch's dashboard to track sentiment and adjust communicat...ions. The team uses real-time alerts and social intelligence to spot issues early and adapt messaging. Brandwatch supports student recruitment, brand management, and provides data for leadership decisions. The university now uses Brandwatch to align campaigns with goals and respond quickly to feedback.

Consumer Goods

CASE STUDY Thrasio

Brandwatch Engage helped Thrasio improve customer engagement on social media. Thrasio used Brandwatch to centralize customer interactions and speed up response times. The AI Analyst Iris™ feature let... the team save time by suggesting replies. Thrasio saw a 50% drop in response times, an 80% decrease in resolution time, and a 15% rise in customer satisfaction. Training made it easy for the team to use one dashboard for all brands.

Marketing and Advertising

CASE STUDY Supernatural

Brandwatch helped Supernatural, a small marketing agency, create a campaign for KAYAK about air travel behavior. Supernatural used Brandwatch to find key travel topics and understand online conversat...ions. The Brandwatch Professional Services team helped them build complex queries for deeper insights. Supernatural combined Brandwatch data with survey results to shape the campaign. The campaign led to strong engagement and industry recognition for Supernatural.

Marketing and Advertising

CASE STUDY AttentionMedia

Brandwatch helped AttentionMedia, a digital growth agency, fix slow and messy social media management. Before, they used spreadsheets and Word docs to plan posts, which looked unprofessional and slow...ed them down. With Brandwatch, they now manage all social media tasks in one place. This made their work faster and more organized. Clients are happier, and the agency keeps more clients and wins new business.

Video

Discover the Power of Brandwatch Consumer Research – Summary

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Frequently Asked Questions(FAQ)

for Brandwatch

What is Brandwatch?

Brandwatch is a social media monitoring tool that provides structure to the voices of potential customers, so as to make decisions that fit your business goals and to become consumer fit. It is suited for businesses and brands to get the right information to the right people in the right format.

This tool provides Brand management, content strategy to reach target audience, competitor analysis, enhanced customer experience, influencer marketing tools and protecting brand image.

It features flexible UI for quick insights and deep analysis, track brand health, analyze key trends, optimize brand with changing consumer perceptions and trends, measure impact of marketing strategy, customer journey mapping by automatically segmenting and analyzing consumer conversations, data integration & visualization, discover audience content affinities, amplifying content to the right people, identify real influencers who generate real engagement, discover effective micro-influencers, monitor ROI of your influencer campaigns, real-time insight on online presence relative to competitors, measure customer sentiment, detect emerging crisis, spot negative mentions instantly, share crucial communication across organization in real-time to ensure right people have right information at all times.

What is Brandwatch used for?

Brandwatch is a Social Media Marketing Software mainly used by its customers to Improve Digital And Social Presence and Improve Brand Engagement by Social Media Management, Tracking & Monitoring Communications and Engagement Management .

What are the top features of Brandwatch?

Dashboard, Personalization and Alerts: popups & Notifications are some of the top features of Brandwatch.

Who uses Brandwatch?

Brandwatch is used by Marketing And Advertising, Computer Software and Internet among other industries.

What are Brandwatch alternatives?

Missinglettr, Statusbrew, EasySender and Eclincher Social Media Management are popular alternatives for Brandwatch.

Where is Brandwatch located?

Brandwatch is headquartered at 1st Floor Sovereign House Church Street Brighton BN1 1UJ.
lightning

Peers used Brandwatch for social media management and tracking & monitoring communications

Brandwatch Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.58/5

Read Reviews (37)
Analytics

4.55/5

Read Reviews (943)
Custom Reports

4.32/5

Read Reviews (874)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.58/5

Read Reviews (37)
Analytics

4.55/5

Read Reviews (943)
Custom Reports

4.32/5

Read Reviews (874)

Software Failure Risk Guidance

?

for Brandwatch

Overall Risk Meter

Low Medium High

Top Failure Risks for Brandwatch

Brandwatch News

Partnership

Brandwatch and Trajaan Partner to Bring World-Class Search Intelligence to Consumer Insights

Brandwatch has formed a strategic partnership with Trajaan to enhance its digital consumer intelligence platform. This collaboration integrates Trajaan's search intelligence, allowing Brandwatch customers to access comprehensive search data across various platforms. The partnership aims to provide brands with deeper insights into consumer behavior and market trends, enabling data-driven decision-making and improved forecasting.

Product

New Feature: Auto-Boosting for Facebook Posts in Brandwatch

Brandwatch offers a suite of solutions including consumer intelligence, social media management, and influencer marketing. They provide services across various industries and roles, emphasizing data coverage and AI capabilities. Brandwatch has partnered with Cision for global enterprise solutions.

Product

Brandwatch Advances Brand Reputation Management with Innovative Proprietary and Generative AI Integration - PR Newswire UK

Brandwatch enhances its brand reputation management by integrating innovative proprietary and generative AI technology.

Awards

Brandwatch Named Social Marketing Solutions Leader for Large Enterprises - Martechcube

Brandwatch was recognized as a leader in social marketing solutions for large enterprises by Martechcube.

Brandwatch Profile

Company Name

Brandwatch

Company Website

https://www.brandwatch.com/

Year Founded

2005

HQ Location

1st Floor Sovereign House Church Street Brighton BN1 1UJ

Employees

1001-5000

Social

Financials

SERIES C