Brandwatch Overview

Brandwatch helps understand and engage with customers. The social suite is built for a fast-moving world.

Use Cases

Customers recommend Social Media Management, Tracking & Monitoring Communications, Engagement Management, as the business use cases that they have been most satisfied with while using Brandwatch.

Other use cases:

  • Campaign Management
  • Market Research
  • Content Management
  • Competitive Intelligence
  • Sending & Publishing Communications
  • Social Media Marketing
  • Public Relations
See all use cases See less use cases

Business Priorities

Improve Digital And Social Presence and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using Brandwatch.

Other priorities:

  • Build Brand Awareness
  • Enhance Customer Relationships
  • Improve ROI
  • Acquire Customers
  • Launch New Products
  • Establish Thought Leadership
  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve Stakeholder Relations
  • Grow Market Share
  • Scale Best Practices
  • Improve Internal Communications
  • Improve Efficiency
  • Manage Risk
See all business priorities See less business priorities

Brandwatch Use-Cases and Business Priorities: Customer Satisfaction Data

Brandwatch works with different mediums / channels such as Social Media.

Brandwatch's features include Dashboard, Personalization, Alerts: Popups & Notifications, etc. and Brandwatch support capabilities include AI Powered, 24/7 Support, Chat Support, etc. also Brandwatch analytics capabilities include Analytics, and Custom Reports.

Reviews

"Having all three of those sources pulled together makes for a rich and compelling story." - Emily Arnau

Peer review evidence (same sources as the product rating summary)

"...First work out if you definitely need a *proper* social media analytics tool...." Peer review by Dominick S., Marketing and Advertising
"...Brandwatch is that and more - I've tried several social listening and social monitoring tools in the past, but Brandwatch beats the competition out of the water...." Peer review by Bernardo D., Computer Software
"...It also identifies trending topics in your specialty, offers API access and provides useful dashboards that can be exported into customizable PowerPoints, perfect for internal reporting on social engagement. ..." <3

Brandwatch, Statusbrew, EasySender, Eclincher social media management, Loomly Social media content management, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Brandwatch

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Internet

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Brandwatch is popular in Marketing And Advertising, Computer Software, and Internet and is widely used by Small Business, Mid Market, and Enterprise.

Brandwatch Customer wins, Customer success stories, Case studies

How can Brandwatch enhance your Social Media Management process?

What Are the key features of Brandwatch for Tracking & Monitoring Communications?

How efficiently Does Brandwatch manage your Engagement Management?

What makes Brandwatch ideal for Campaign Management?

How does Brandwatch facilitate Market Research?

11 buyers and buying teams have used Cuspera to assess how well Brandwatch solved their Social Media Marketing needs. Cuspera uses 4481 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

CUSTOMERS TESTIMONIALS
Brandwatch testimonial

Emily Arnau

Marketing Director, Consumer Insights

Fetch Rewards

Having all three of those sources pulled together makes for a rich and compelling story. Testimonial By Emily Arnau
Brandwatch testimonial

Pete Morgan

VP Demand

Metia Group

Choosing and using the best tools, is essential for every agency. Using Audiences gives us more precision in targeting, greater confidence in recommending media investment strategies, and has significantly improved ROI for our clients. Testimonial By Pete Morgan
Brandwatch testimonial

Alexander Doukas

Managing Director

VR-NetWorld

For a regional association with a large number of bank branches, knowing about current issues and observing long-term trends is an important task. This also includes real-time monitoring of competitors. It was a great pleasure for us to develop this solution together with the BWGV. Testimonial By Alexander Doukas
CUSTOMERS TESTIMONIALS
Brandwatch testimonial

Emily Arnau

Marketing Director, Consumer Insights

Fetch Rewards

Having all three of those sources pulled together makes for a rich and compelling story. Testimonial By Emily Arnau
Brandwatch testimonial

Pete Morgan

VP Demand

Metia Group

Choosing and using the best tools, is essential for every agency. Using Audiences gives us more precision in targeting, greater confidence in recommending media investment strategies, and has significantly improved ROI for our clients. Testimonial By Pete Morgan
Brandwatch testimonial

Alexander Doukas

Managing Director

VR-NetWorld

For a regional association with a large number of bank branches, knowing about current issues and observing long-term trends is an important task. This also includes real-time monitoring of competitors. It was a great pleasure for us to develop this solution together with the BWGV. Testimonial By Alexander Doukas
 

Art of the Possible - Marketing And Advertising - Small

London, UK

Brandwatch helped Art of the Possible, a creative agency, improve their social listening and data analysis. The team switched from an unreliable provider to Brandwatch for more accurate, transparent ...insights. Brandwatch’s tools made onboarding easy and integrated smoothly into their workflow. The agency now delivers faster, more trustworthy insights and saves time on reporting. They achieved a 95% pitch win rate for clients using Brandwatch.

 

Mavens - Marketing And Advertising - Small

London, UK

Mavens used Brandwatch Audiences to study new mothers on Twitter for a client launching a skincare line for infants. They identified key hashtags and top parenting blogs used by new mothers. The team... found influential accounts, like entrepreneurial moms, shaping conversations. Insights from Brandwatch Audiences guided the client's communication and creative strategy. The client was impressed by the depth and specificity of the findings.

 

Goodstart Early Learning - Education - Very Large

Brisbane, Australia

Brandwatch helped Goodstart Early Learning manage social media for over 650 centers. The platform gave them a single view of all accounts, making it easier to find top-performing content and share be...st practices. Goodstart improved content quality and increased posting frequency from once to three times a week. The team saved time, reduced workload, and boosted productivity. Brandwatch also helped protect children's privacy while supporting authentic engagement.

 

Automated Creative - Marketing And Advertising - Small

London, UK

Brandwatch helped Automated Creative analyze social media and forums in six languages for Durex. The campaign delivered 4x the expected CRM signups and a 286% lower cost per acquisition than the targ...et. Click-through rates were 3x higher than previous Durex campaigns. Insights from Brandwatch challenged assumptions about the audience and revealed new opportunities for sex education content. These findings now guide Durex’s local market strategies.

 

Australian War Memorial - Government Administration - Medium

Campbell, Australia

Brandwatch Social Media Management helped the Australian War Memorial manage a high volume of online messages. The team used Labels and Engage to organize conversations and streamline community manag...ement. They improved stakeholder coordination and content scheduling across departments. Brandwatch enabled faster response to visitor questions and better campaign reporting. The team now gains deeper insights into user engagement and campaign performance.

University of Glasgow - Education - Large

Brandwatch helped the University of Glasgow improve content strategies and crisis management. The university used Brandwatch's social intelligence tools to monitor sentiment and manage communications... during COVID-19. Real-time alerts and custom dashboards supported student recruitment and reputation management. Neon Caffeine partnered with the university to train teams and map key metrics. The university now adapts campaigns quickly based on social data and feedback.

Discover the Power of Brandwatch Consumer Research – Summary

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Frequently Asked Questions(FAQ)

for Brandwatch

What is Brandwatch?

Brandwatch is a social media monitoring tool that provides structure to the voices of potential customers, so as to make decisions that fit your business goals and to become consumer fit. It is suited for businesses and brands to get the right information to the right people in the right format.

This tool provides Brand management, content strategy to reach target audience, competitor analysis, enhanced customer experience, influencer marketing tools and protecting brand image.

It features flexible UI for quick insights and deep analysis, track brand health, analyze key trends, optimize brand with changing consumer perceptions and trends, measure impact of marketing strategy, customer journey mapping by automatically segmenting and analyzing consumer conversations, data integration & visualization, discover audience content affinities, amplifying content to the right people, identify real influencers who generate real engagement, discover effective micro-influencers, monitor ROI of your influencer campaigns, real-time insight on online presence relative to competitors, measure customer sentiment, detect emerging crisis, spot negative mentions instantly, share crucial communication across organization in real-time to ensure right people have right information at all times.

What is Brandwatch used for?

Brandwatch is a Social Media Marketing Software mainly used by its customers to Improve Digital And Social Presence and Improve Brand Engagement by Social Media Management, Tracking & Monitoring Communications and Engagement Management .

What are the top features of Brandwatch?

Dashboard, Personalization and Alerts: popups & Notifications are some of the top features of Brandwatch.

Who uses Brandwatch?

Brandwatch is used by Marketing And Advertising, Computer Software and Internet among other industries.

What are Brandwatch alternatives?

Where is Brandwatch located?

Brandwatch is headquartered at 1st Floor Sovereign House Church Street Brighton BN1 1UJ.
lightning

Peers used Brandwatch for social media management and tracking & monitoring communications

Brandwatch Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.58/5

Read Reviews (37)
Analytics

4.55/5

Read Reviews (943)
Custom Reports

4.32/5

Read Reviews (874)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.58/5

Read Reviews (37)
Analytics

4.55/5

Read Reviews (943)
Custom Reports

4.32/5

Read Reviews (874)

Software Failure Risk Guidance

?

for Brandwatch

Overall Risk Meter

Low Medium High

Top Failure Risks for Brandwatch

Brandwatch News

Product

Brandwatch Expands APAC Data Coverage to Strengthen Global Insight for Marketers

Brandwatch has expanded its data coverage in the Asia-Pacific (APAC) region, enhancing its global insights for marketers. This expansion aims to provide marketers with more comprehensive data to inform their strategies and improve decision-making.

Partnership

Brandwatch and Blackbird.AI Consortium Selected by NATO to Deliver ...

Brandwatch and Blackbird.AI have been selected by NATO to provide an advanced Information Environment Assessment Capability. This AI-enabled solution will enhance NATO's ability to monitor and analyze complex information environments, supporting strategic communications and decision-making. The consortium, including Cision and partners, will deliver tools for media monitoring, sentiment analysis, and trend detection to counter disinformation and harmful narratives.

Product

Brandwatch Strengthens AI Leadership with Deeper Insights and Expanded ...

Brandwatch has unveiled new AI-powered features within its Iris AI platform, enhancing data exploration and workflow efficiency for marketers. The updates include a quick AI chat assistant, AI dashboards, and expanded data coverage across platforms like Threads, YouTube, and TikTok. These innovations aim to provide deeper insights and broader coverage, helping brands make smarter decisions and accelerate growth.

Executive

Brandwatch names global president | News | Research Live

Brandwatch has appointed Channing Ferrer as its global president, promoting him from his previous role as chief business officer. Ferrer will lead Brandwatch's business strategy and growth initiatives. Additionally, Matt Tippets has been named chief product and technology officer, and several other senior leadership roles have been filled to drive growth and innovation.

Brandwatch Profile

Company Name

Brandwatch

Company Website

https://www.brandwatch.com/

Year Founded

2005

HQ Location

1st Floor Sovereign House Church Street Brighton BN1 1UJ

Employees

1001-5000

Social

Financials

SERIES C