Brandwatch Overview

Brandwatch helps understand and engage with customers. The social suite is built for a fast-moving world.

Use Cases

Customers recommend Social Media Management, Tracking & Monitoring Communications, Engagement Management, as the business use cases that they have been most satisfied with while using Brandwatch.

Other use cases:

  • Campaign Management
  • Market Research
  • Content Management
  • Competitive Intelligence
  • Sending & Publishing Communications
  • Social Media Marketing
  • Public Relations
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Business Priorities

Improve Digital And Social Presence and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using Brandwatch.

Other priorities:

  • Build Brand Awareness
  • Enhance Customer Relationships
  • Improve ROI
  • Acquire Customers
  • Launch New Products
  • Establish Thought Leadership
  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve Stakeholder Relations
  • Grow Market Share
  • Scale Best Practices
  • Improve Internal Communications
  • Improve Efficiency
  • Manage Risk
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Brandwatch Use-Cases and Business Priorities: Customer Satisfaction Data

Brandwatch works with different mediums / channels such as Social Media.

Brandwatch's features include Dashboard, Personalization, Alerts: Popups & Notifications, etc. and Brandwatch support capabilities include AI Powered, 24/7 Support, Chat Support, etc. also Brandwatch analytics capabilities include Analytics, and Custom Reports.

Reviews

"We have clients who want to study an entire industry before launching a new project, or clients who want to actively monitor dozens of campaigns to improve communications and capture true customer feedback." - Youssef Shalaby

Brandwatch, Missinglettr, Statusbrew, EasySender, Eclincher social media management, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Brandwatch

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Internet

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Brandwatch is popular in Marketing And Advertising, Computer Software, and Internet and is widely used by Small Business, Mid Market, and Enterprise.

Brandwatch Customer wins, Customer success stories, Case studies

How can Brandwatch enhance your Social Media Management process?

How efficiently Does Brandwatch manage your Tracking & Monitoring Communications?

How efficiently Does Brandwatch manage your Engagement Management?

How does Brandwatch address your Campaign Management Challenges?

How does Brandwatch address your Market Research Challenges?

11 buyers and buying teams have used Cuspera to assess how well Brandwatch solved their Social Media Marketing needs. Cuspera uses 4481 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

CUSTOMERS TESTIMONIALS
Brandwatch testimonial

Youssef Shalaby

Head of Research & Analytics

Hug Digital

We have clients who want to study an entire industry before launching a new project, or clients who want to actively monitor dozens of campaigns to improve communications and capture true customer feedback. Testimonial By Youssef Shalaby
Brandwatch testimonial

Zander Sebenius

Director, Strategy and Operations

Potential Energy Coalition

Brandwatch has enabled PEC to understand – and react to – how Science Moms is perceived in the digital world. Testimonial By Zander Sebenius
Brandwatch testimonial

Mike McGuirk

Lecturer

Babson College

As I researched different platforms that could be used in this course, it became clear that the capabilities provided in the Brandwatch platform were a perfect fit for my needs. Testimonial By Mike McGuirk
CUSTOMERS TESTIMONIALS
Brandwatch testimonial

Youssef Shalaby

Head of Research & Analytics

Hug Digital

We have clients who want to study an entire industry before launching a new project, or clients who want to actively monitor dozens of campaigns to improve communications and capture true customer feedback. Testimonial By Youssef Shalaby
Brandwatch testimonial

Zander Sebenius

Director, Strategy and Operations

Potential Energy Coalition

Brandwatch has enabled PEC to understand – and react to – how Science Moms is perceived in the digital world. Testimonial By Zander Sebenius
Brandwatch testimonial

Mike McGuirk

Lecturer

Babson College

As I researched different platforms that could be used in this course, it became clear that the capabilities provided in the Brandwatch platform were a perfect fit for my needs. Testimonial By Mike McGuirk

AOL - Internet - Large

AOL used Brandwatch Analytics to study how Ford's move of car production to Mexico affected public sentiment and purchase intent. The research focused on online discussions and social media data. AOL...'s analyst, Jacob Chavis, chose Brandwatch Analytics for its social intelligence capabilities. The insights helped AOL's sales team understand consumer attitudes toward American-made cars. The study provided actionable data for marketing and advertising strategies.

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Hato Hone St John - Hospital & Health Care - Large

Brandwatch Social Media Management helped Hato Hone St John, New Zealand’s largest charitable organization, streamline content planning and online community engagement. The small digital marketing te...am used Brandwatch to manage high volumes of social interactions, improve crisis communications, and monitor brand sentiment. Reporting features enabled better content strategy by tracking what posts performed best. Brandwatch also supported data compliance and privacy for sensitive health information.

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OnePlus - Consumer Electronics

OnePlus faced challenges in tracking brand mentions in real-time during the launch of OnePlus 6. They used Brandwatch Analytics to add context to their social insights. This helped them improve influ...encer relationships and customer service. They discovered consumer interests like the Snapdragon 845 processor and design features. They addressed negative feedback about the notch feature by updating the software. This led to a decline in negative mentions. They also improved customer service by monitoring replies and reducing errors.

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Metia - Marketing And Advertising

Metia, a global marketing agency, needed to create a highly-targeted lead generation campaign for a technology client. They used Brandwatch Audiences to find the right people, in the right places, at... the right time. This tool allowed them to target specific Twitter users and optimize their ad campaigns. As a result, Metia achieved a 22% higher click-through rate on Twitter ads, a 59% higher landing rate on their webpage, and a 144% higher conversion rate.

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Up&Up Group - Marketing And Advertising

Brandwatch Consumer Research helped Up&Up Group find insights faster. The team moved from manual research to real-time dashboards and AI-powered sentiment analysis. They used Brandwatch to map cultur...al trends and validate campaign ideas. This let them act quickly and build more relevant campaigns. Clients trusted the insights, and the team pitched braver ideas.

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Petstock - Retail

Brandwatch’s Social Media Management solution helped Petstock manage over 90 social channels and 250 sites with a small team. Petstock needed to deliver high-quality, local content to a large audienc...e. Brandwatch enabled efficient community management, content scheduling, and risk mitigation. The team streamlined daily activities and delivered relevant content to diverse audiences. Petstock used Brandwatch’s Measure and Benchmark tools to track content performance and improve results.

Read on →

Discover the Power of Brandwatch Consumer Research – Summary

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Frequently Asked Questions(FAQ)

for Brandwatch

What is Brandwatch?

Brandwatch is a social media monitoring tool that provides structure to the voices of potential customers, so as to make decisions that fit your business goals and to become consumer fit. It is suited for businesses and brands to get the right information to the right people in the right format.

This tool provides Brand management, content strategy to reach target audience, competitor analysis, enhanced customer experience, influencer marketing tools and protecting brand image.

It features flexible UI for quick insights and deep analysis, track brand health, analyze key trends, optimize brand with changing consumer perceptions and trends, measure impact of marketing strategy, customer journey mapping by automatically segmenting and analyzing consumer conversations, data integration & visualization, discover audience content affinities, amplifying content to the right people, identify real influencers who generate real engagement, discover effective micro-influencers, monitor ROI of your influencer campaigns, real-time insight on online presence relative to competitors, measure customer sentiment, detect emerging crisis, spot negative mentions instantly, share crucial communication across organization in real-time to ensure right people have right information at all times.

What is Brandwatch used for?

Brandwatch is a Social Media Marketing Software mainly used by its customers to Improve Digital And Social Presence and Improve Brand Engagement by Social Media Management, Tracking & Monitoring Communications and Engagement Management .

What are the top features of Brandwatch?

Dashboard, Personalization and Alerts: popups & Notifications are some of the top features of Brandwatch.

Who uses Brandwatch?

Brandwatch is used by Marketing And Advertising, Computer Software and Internet among other industries.

What are Brandwatch alternatives?

Missinglettr, Statusbrew, EasySender and Eclincher Social Media Management are popular alternatives for Brandwatch.

Where is Brandwatch located?

Brandwatch is headquartered at 1st Floor Sovereign House Church Street Brighton BN1 1UJ.
lightning

Peers used Brandwatch for social media management and tracking & monitoring communications

Brandwatch Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.58/5

Read Reviews (37)
Analytics

4.55/5

Read Reviews (943)
Custom Reports

4.32/5

Read Reviews (874)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.58/5

Read Reviews (37)
Analytics

4.55/5

Read Reviews (943)
Custom Reports

4.32/5

Read Reviews (874)

Software Failure Risk Guidance

?

for Brandwatch

Overall Risk Meter

Low Medium High

Top Failure Risks for Brandwatch

Brandwatch News

Partnership

Brandwatch and Blackbird.AI Consortium Selected by NATO to Deliver ...

Brandwatch and Blackbird.AI have been selected by NATO to provide an advanced Information Environment Assessment Capability. This AI-enabled solution will enhance NATO's ability to monitor and analyze complex information environments, supporting strategic communications and decision-making. The consortium, including Cision and partners, will deliver tools for media monitoring, sentiment analysis, and trend detection to counter disinformation and harmful narratives.

Product

Brandwatch Strengthens AI Leadership with Deeper Insights and Expanded ...

Brandwatch has unveiled new AI-powered features within its Iris AI platform, enhancing data exploration and workflow efficiency for marketers. The updates include a quick AI chat assistant, AI dashboards, and expanded data coverage across platforms like Threads, YouTube, and TikTok. These innovations aim to provide deeper insights and broader coverage, helping brands make smarter decisions and accelerate growth.

Executive

Brandwatch names global president | News | Research Live

Brandwatch has appointed Channing Ferrer as its global president, promoting him from his previous role as chief business officer. Ferrer will lead Brandwatch's business strategy and growth initiatives. Additionally, Matt Tippets has been named chief product and technology officer, and several other senior leadership roles have been filled to drive growth and innovation.

Partnership

Brandwatch partners to add search insights

Brandwatch has partnered with Trajaan to integrate search intelligence data into its digital consumer intelligence platform. This collaboration allows Brandwatch customers to access data from search engines, e-commerce, social platforms, and generative AI, enhancing insights and forecasting capabilities. The partnership aims to help organizations understand consumer behavior and spot market trends faster.

Brandwatch Profile

Company Name

Brandwatch

Company Website

https://www.brandwatch.com/

Year Founded

2005

HQ Location

1st Floor Sovereign House Church Street Brighton BN1 1UJ

Employees

1001-5000

Social

Financials

SERIES C