Brandwatch Overview
This is a summary of the comprehensive capabilities and benefits of Brandwatch based on over 4481 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
Brandwatch, Mention, Keyhole, NetBase Quid, Khoros Marketing, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if Brandwatch is right for your needs? Our Cuspera AI engine can evaluate how Brandwatch fits your specific business needs, industry, and context. Get your personalized assessment report today.
Brandwatch supports business activities such as:
- Social Media Management
- Tracking & Monitoring Communications
- Engagement Management
- Campaign Management
- Market Research
Brandwatch can help you with many business goals, such as Improve Digital And Social Presence, Improve Brand Engagement, Build Brand Awareness, Enhance Customer Relationships, Improve ROI, etc. It can help manage these activities if you use Social Media for these needs. As a solution, Brandwatch's capabilities include Dashboard, Personalization, Alerts: Popups & Notifications, etc.
Brandwatch was founded in 2005. Marketing and Advertising Vertical is its biggest customer base.
Reviews
"For a regional association with a large number of bank branches, knowing about current issues and observing long-term trends is an important task. This also includes real-time monitoring of competitors. It was a great pleasure for us to develop this... solution together with the BWGV. " - Alexander Doukas
Cuspera Reviews
11 buyers and buying teams have used Cuspera to assess how well Brandwatch solved their Social Media Marketing needs. Cuspera uses 4481 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.
Business Priorities
Improve Digital And Social Presence and Improve Brand Engagement are the most popular business priorities peers achieved using Brandwatch.
Use Cases
Peers recommend Social Media Management , Tracking & Monitoring Communications , Engagement Management , as the business use cases that they have been most satisfied while using Brandwatch.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Social Media Management with Social Media |
4.82/5 ★ |
"...Students and faculty use Brandwatch to asses how market segments are engaged with brands, political and societal trends across the social space, and how communities engage and respond with organizations...." Peer review by Ari Lightman, Professor, Carnegie Mellon University & Director, CISO Program, Carnegie Mellon University |
| social media analytics |
4.83/5 ★ |
"...We use Brandwatch for general brand sentiment analysis, tracking deliverables from partners and affiliates, managing online brand voice, product sentiment analysis, and Brand social analytics...." Peer review by Gavin B, Social Media Producer |
| monitoring social media |
4.87/5 ★ |
"...This tool offers three distinct services for social media monitoring: Audience, Vizia, and Analytics...." 12 Tips on how to write a social media content plan |
| engaging on social media |
4.68/5 ★ |
"...It also identifies trending topics in your specialty, offers API access and provides useful dashboards that can be exported into customizable PowerPoints, perfect for internal reporting on social engagement. ..." <3 |
| scheduling post to social media |
4.79/5 ★ |
"...Social dataFor this report, we used Brandwatch to analyze public social media mentions posted in August 2019 in English...." consumer trend 2020 |
| managing social media account |
4.64/5 ★ |
"...According to Brandwatch, people have on average 7.6 social media accounts...." How to trace social media users across multiple platforms |
| Tracking & Monitoring Communications with Social Media |
4.87/5 ★ |
"...- Reputation Management - Social channel monitoring - Customer journey mapping -..." Peer review by Jordan S., Marketing and Advertising |
| Engagement Management with Social Media |
4.59/5 ★ |
"...It informs your Facebook strategy by offering basic post metrics, such as engagement, for updates you make through the tool...." The Top 16 Facebook Analytics Tools for Marketers |
| engaging and following up |
4.69/5 ★ |
"...Justin Bieber, who's been a constant on the top 10 list for the last three years, rarely uses Twitter and yet he's able to generate a huge amount of engagement," said Joyce...." This is the 'most influential' person on Twitter in 2018! |
| PEER EXPERIENCES | |
|---|---|
| Social Media Management with Social Media |
4.82/5 ★ |
"...Students and faculty use Brandwatch to asses how market segments are engaged with brands, political and societal trends across the social space, and how communities engage and respond with organizations...." Peer review by Ari Lightman, Professor, Carnegie Mellon University & Director, CISO Program, Carnegie Mellon University |
|
| social media analytics |
4.82/5 ★ |
| monitoring social media |
4.82/5 ★ |
| engaging on social media |
4.82/5 ★ |
| scheduling post to social media |
4.82/5 ★ |
| managing social media account |
4.82/5 ★ |
| Tracking & Monitoring Communications with Social Media |
4.87/5 ★ |
"...- Reputation Management - Social channel monitoring - Customer journey mapping -..." Peer review by Jordan S., Marketing and Advertising |
|
| Engagement Management with Social Media |
4.59/5 ★ |
"...It informs your Facebook strategy by offering basic post metrics, such as engagement, for updates you make through the tool...." The Top 16 Facebook Analytics Tools for Marketers |
|
| engaging and following up |
4.59/5 ★ |
60+ more Business Use Cases
Our AI advisor, Wyz, harnessed 4481 insights from peers and experts to help you assess how these Brandwatch use cases fit your Social Media Marketing needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
For a regional association with a large number of bank branches, knowing about current issues and observing long-term trends is an important task. This also includes real-time monitoring of competitors. It was a great pleasure for us to develop this solution together with the BWGV. Testimonial By Alexander Doukas |
|
Brandwatch has great visualizations that are already beautiful and easy to read, and can just be screenshotted and placed in my deck. Testimonial By Tegan Jenner |
|
As I researched different platforms that could be used in this course, it became clear that the capabilities provided in the Brandwatch platform were a perfect fit for my needs. Testimonial By Mike McGuirk |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Alexander Doukas Managing Director VR-NetWorld |
For a regional association with a large number of bank branches, knowing about current issues and observing long-term trends is an important task. This also includes real-time monitoring of competitors. It was a great pleasure for us to develop this solution together with the BWGV. Testimonial By Alexander Doukas |
|
Tegan Jenner Senior Data Analyst Helen & Gertrude |
Brandwatch has great visualizations that are already beautiful and easy to read, and can just be screenshotted and placed in my deck. Testimonial By Tegan Jenner |
|
Mike McGuirk Lecturer Babson College |
As I researched different platforms that could be used in this course, it became clear that the capabilities provided in the Brandwatch platform were a perfect fit for my needs. Testimonial By Mike McGuirk |
Case Studies
| COMPANY | CASE STUDIES |
|---|---|
|
Case Study NestléRead More |
|
|
Case Study Helen & GertrudeRead More |
|
Case Study SweetwaterRead More |
Frequently Asked Questions(FAQ)
for Brandwatch
What is Brandwatch?
What is Brandwatch used for?
What are the top features of Brandwatch?
Who uses Brandwatch?
What are Brandwatch alternatives?
Where is Brandwatch located?
Popular Business Setting
for Brandwatch
Top Industries
- Marketing and Advertising
- Computer Software
- Internet
Popular in
- Small Business
- Mid Market
- Enterprise
Peers used Brandwatch to Improve digital and social presence and Improve brand engagement
Brandwatch Alternatives
Peer and Expert Opinion on Features
for Brandwatch
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Dashboard | Read Reviews (178) |
| Personalization | Read Reviews (66) |
| Alerts: popups & Notifications | Read Reviews (48) |
| Gamification | Read Reviews (33) |
| Rewards | Read Reviews (31) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Dashboard | Read Reviews (178) |
| Personalization | Read Reviews (66) |
| Alerts: popups & Notifications | Read Reviews (48) |
| Gamification | Read Reviews (33) |
| Rewards | Read Reviews (31) |
IT and Other Capabilities
for Brandwatch
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (354) |
| Data Export | Read Reviews (260) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Import | Read Reviews (354) |
| Data Export | Read Reviews (260) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (237) |
| Chat Support | Read Reviews (28) |
| Email Support | Read Reviews (20) |
| Phone Support | Read Reviews (17) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (237) |
| Chat Support | Read Reviews (28) |
| Email Support | Read Reviews (20) |
| Phone Support | Read Reviews (17) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (37) |
| Analytics | Read Reviews (943) |
| Custom Reports | Read Reviews (874) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (37) |
| Analytics | Read Reviews (943) |
| Custom Reports | Read Reviews (874) |
Software Failure Risk Guidance
?for Brandwatch
Overall Risk Meter
Top Failure Risks for Brandwatch
Vendor Profile Details
HQ Location
1st Floor Sovereign House Church Street Brighton BN1 1UJ
Employees
1001-5000
Social
Financials
SERIES C
Get a personalised risk report for Brandwatch
See Sample Risk ReportTell us more about yourself so that we can personalise incidents for your location, industry etc.
Connect to vendor request
Brandwatch may get in touch with you regarding your request.
Request Custom Quote
Brandwatch will get in touch with you regarding your request.