IZEA Overview

IZEA connects brands with creators to effectively engage audiences and achieve tangible outcomes. As a tech-driven agency within the creator economy, it offers a comprehensive suite of services that includes creator strategy, partnerships, and content production. The platform's unique value lies in its ability to integrate performance marketing and social commerce, ensuring that brands can leverage creator experiences to enhance their marketing efforts. By positioning creators as a central pillar of marketing strategy, IZEA enables brands to tap into the growing cultural influence of creators, driving full-funnel engagement and measurable results.

Use Cases

Customers recommend Content Management, Influencer Marketing, Sending & Publishing Communications, as the business use cases that they have been most satisfied with while using IZEA.

Other use cases:

  • Social Media Management
  • Campaign Management
  • Engagement Management
  • Conference Call Management
  • Contract Management
  • Advertisement
  • Lead Qualification
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Business Priorities

Acquire Customers and Launch New Products are the most popular business priorities that customers and associates have achieved using IZEA.

Other priorities:

  • Grow Market Share
  • Improve Brand Engagement
  • Enter New Markets Internationally Or Locally
  • Increase Sales & Revenue
  • Establish Thought Leadership
  • Enhance Customer Relationships
  • Build Brand Awareness
  • Scale Best Practices
  • Improve ROI
  • Improve Internal Communications
  • Improve Digital And Social Presence
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IZEA Use-Cases and Business Priorities: Customer Satisfaction Data

IZEA works with different mediums / channels such as Social Media.

IZEA's features include Feedback Surveys, Personalization, Dashboard, etc. and IZEA support capabilities include AI Powered, 24/7 Support, Email Support, etc. also IZEA analytics capabilities include Analytics, and Custom Reports.

Reviews

"...As a pioneer of the influencer marketing industry, IZEA has connected brands with influential content creators and publishers for over a decade...." Peer review from Izea

IZEA, Grin, Shopify Collabs, AspireIQ, CreatorIQ, etc., all belong to a category of solutions that help Influencer Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

IZEA assists brands and agencies in crafting top-tier influencer marketing campaigns. Collaboration with leading influencer talent is facilitated.

Popular Business Setting

for IZEA

Top Industries

  • Marketing and Advertising
  • Consumer Services
  • Entertainment

Popular in

  • Small Business
  • Large Enterprise
  • Mid Market

IZEA is popular in Marketing And Advertising, Consumer Services, and Entertainment and is widely used by Small Business, Large Enterprise, and Mid Market.

IZEA Customer wins, Customer success stories, Case studies

What benefits does IZEA offer for Content Management?

Why is IZEA the best choice for Influencer Marketing?

What Are the key features of IZEA for Sending & Publishing Communications?

How does IZEA facilitate Social Media Management?

How efficiently Does IZEA manage your Campaign Management?

11 buyers and buying teams have used Cuspera to assess how well IZEA solved their Influencer Marketing needs. Cuspera uses 1741 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Influencer Marketing needs.

Weight Watchers - Health, Wellness And Fitness

IZEA helped Weight Watchers reach people in four global markets. They used creators who shared their own wellness stories. These stories matched different cultures, routines, and foods. The campaign ...made healthy living feel personal and possible. Weight Watchers wanted to connect with more diverse audiences.

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Visit Tampa Bay - Entertainment

IZEA worked with Visit Tampa Bay to show off Tampa’s pet-friendly side. They ran a playful influencer campaign using petfluencers. The campaign featured dogs exploring hotels and waterfronts in Tampa.... It highlighted places in the city that welcome pets. The campaign increased awareness of Tampa’s dog-friendly spots on social media.

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Tyson - Food & Beverages

Tyson used IZEA to reach parents and millennials with easy, affordable recipes. The campaign targeted Walmart, Publix, and Meijer to boost awareness and purchase intent for Tyson products. Influencer...s created content on Instagram, Facebook, and Pinterest, driving 4.9M+ reach, 559K engagement, and 17K clicks for Walmart, 10M+ reach, 48K+ engagement, and 11K+ clicks for Publix, and 3.9M+ reach, 29K+ engagement, and 5K+ clicks for Meijer. The campaign achieved a 3.32x ROAS and over 13K product-to-cart transfers, showing strong results and high engagement.

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The Bouqs Co. - Consumer Goods

IZEA ran an influencer marketing campaign for The Bouqs Co. Weddings. They worked with 10 lifestyle and fashion influencers to promote wedding flower services. The campaign produced 50 pieces of cont...ent and used paid media to boost results. The campaign achieved a 2.55% engagement rate, 476,000+ engagements, 106,000+ clicks, and a 0.57% click-through rate. Pinterest, Instagram, Facebook, and blogs were key platforms for content and engagement.

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Southern Comfort - Food & Beverages

IZEA partnered with Southern Comfort to promote Southern Comfort Egg Nog during the holidays. The campaign used creators on TikTok and Instagram to share cozy, festive moments. Content highlighted th...e product’s rich, creamy taste and how it fits into holiday gatherings. The campaign increased awareness and made Southern Comfort Egg Nog popular for holiday hosts. Seasonal storytelling helped the product stand out during the holidays.

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SHAMPOOHOTEL - Retail

IZEA helped SHAMPOOHOTEL launch at Ulta Beauty. They worked with Gen Z beauty creators on TikTok and Instagram. The campaign showed off hydration, shine, and volume benefits. It sparked awareness and... inspired people to try the brand. The campaign beat beauty industry benchmarks. SHAMPOOHOTEL gained strong momentum in just eight weeks.

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IZEA Managed Services: We Are Influencer Marketing

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Frequently Asked Questions(FAQ)

for IZEA

What is IZEA?

IZEA is an Influencer marketing software that provides both software and services for brands. It provides end-to-end execution of select influencer programs on behalf of the platform and its brand client. It increases digital engagement, diversifies brand voice, scale content production, and drives measurable return on investment.

It creates marketplaces, and connects brands with influential content creators and publishers at-scale. It connects with brands, advertisers, and publishers for sponsorship opportunities to create and share content across social media accounts in exchange for compensation. The platform handles all aspects of influencer marketing social media influencers finding, collaboration, payments and distribution and campaign effectiveness tracking.

What is IZEA used for?

IZEA is a Influencer Marketing Software mainly used by its customers to Acquire Customers and Launch New Products by Content Management, Influencer Marketing and Sending & Publishing Communications .

What are the top features of IZEA?

Feedback surveys, Personalization and Dashboard are some of the top features of IZEA.

Who uses IZEA?

IZEA is used by Marketing And Advertising, Consumer Services and Entertainment among other industries.

What are IZEA alternatives?

Grin, Shopify Collabs, AspireIQ and CreatorIQ are popular alternatives for IZEA.

Where is IZEA located?

IZEA is headquartered at 600 California Street, 14th Floor San Francisco, CA 94108.
lightning

Peers used IZEA for content management and influencer marketing

IZEA Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.63/5 ★

Read Reviews (9)
Analytics

4.77/5 ★

Read Reviews (53)
Custom Reports

4.73/5 ★

Read Reviews (162)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.63/5 ★

Read Reviews (9)
Analytics

4.77/5 ★

Read Reviews (53)
Custom Reports

4.73/5 ★

Read Reviews (162)

Software Failure Risk Guidance

?

for IZEA

Overall Risk Meter

Low Medium High

Top Failure Risks for IZEA

IZEA Worldwide, Inc. News

Financial

IZEA Extends Profitability Momentum in Q3 2025 with $8.1 Million in Revenue - Yahoo Finance

IZEA Worldwide reported a net income of $0.1 million for Q3 2025, marking a significant improvement from a $8.8 million loss in the previous year. The company achieved $8.1 million in revenue, driven by a strategic focus on recurring enterprise accounts and enhanced AI-powered platform features. Despite a decline in total revenue, managed services revenue increased by 5%, and the company maintained positive cash flow.

Executive

IZEA Appoints Steve Bonnell as EVP, Account Management

IZEA Worldwide, Inc. has appointed Steve Bonnell as Executive Vice President of Account Management. Bonnell, with over 25 years of experience in managing multinational accounts, will focus on enhancing strategic partnerships and delivering scalable solutions for enterprise clients in the Creator Economy. His previous roles include leading global accounts at Publicis Groupe and Leo Burnett.

Executive

IZEA Taps McDonald's Global Account Chief to Scale Creator Economy Enterprise Solutions - Stock Titan

IZEA has appointed Steve Bonnell as Executive Vice President of Account Management. Bonnell, with over 25 years of experience in global account management, previously led McDonald's global account at Publicis Groupe and managed Samsung's business at Leo Burnett. His role will focus on strengthening IZEA's enterprise partnerships and delivering strategic solutions in the Creator Economy.

Financial

IZEA Announces Q1 2025 Earnings Results Conference Call - Yahoo Finance

IZEA announced its Q1 2025 earnings results, reporting a 15% year-over-year revenue increase to $8 million and a reduced net loss of $0.1 million. Managed services revenue rose 18%. The company also appointed Frank Carvalho as EVP of sales and marketing and relaunched its homepage to showcase its influencer marketing services.

IZEA Worldwide, Inc. Profile

Company Name

IZEA Worldwide, Inc.

Company Website

https://izea.com/

Year Founded

2006

HQ Location

600 California Street, 14th Floor San Francisco, CA 94108

Employees

101-250

Social

Financials

IPO