Food & Beverages Case Studies and Customer Success Stories with IZEA
Hidden Valley
- Food & Beverages
- Large
Oakland, USA
Hidden Valley worked with IZEA to boost awareness and sales of Secret Sauce and Dry Dips during the Big Game. Fourteen influencers created... recipes and shared posts on Instagram and Pinterest, amplified by promoted content. The campaign used Click2Cart for direct social-to-cart shopping, driving 44K+ clicks and 6.2M+ impressions. Instagram content reached 4.9M+ with an 11.3% engagement rate. Pinterest posts generated 1.1M+ impressions and 6.7K+ clicks. The campaign exceeded industry benchmarks for engagement and reach.
Tyson partnered with IZEA to boost awareness and purchase intent for its products across Walmart, Publix, and Meijer. Influencer campaigns targeted... parents and millennials with easy, affordable recipes. The Walmart campaign achieved 559K engagements, 17K clicks, and a 4.9M+ reach, with a 3.32x ROAS and over 13K product-to-cart transfers. Publix activations drove 48K+ engagements, 11K+ clicks, and a 10M+ reach at a $0.62 CPE. Meijer efforts resulted in 29K+ engagements, 5K+ clicks, and a 3.9M+ reach. Influencer content and direct-to-cart integrations fueled strong engagement and sales.
Corona worked with IZEA to create social media content that highlights the brand’s beach lifestyle. IZEA partnered with creators to... capture relaxed, authentic moments featuring Corona’s signature lime drop. The campaign focused on showing how Corona fits into everyday summer activities. The content aimed to inspire easygoing moments and connect with audiences on social platforms. This partnership helped reinforce Corona’s brand image through influencer marketing.
IZEA partnered with Southern Comfort to promote their Egg Nog during the holidays. Creators shared cozy, festive moments on TikTok... and Instagram. The campaign highlighted the product’s creamy taste and its role in holiday gatherings. Seasonal storytelling increased awareness and made Southern Comfort Egg Nog popular with holiday hosts. The focus was on inspiring consumers to choose Southern Comfort for festive occasions.
IZEA and M/H partnered to promote F'Real shakes and smoothies to Gen Z. They used TikTok and Instagram Reels influencers... in comedy and dance to create custom content. The campaign featured a branded song and vlogs showing how to use F'Real machines. Ten TikTok videos reached 1.7 million views and nearly 12 million followers. The campaign surpassed internal benchmarks for impressions, views, and clicks.
Consumer Goods Case Studies and Customer Success Stories with IZEA
SHAMPOOHOTEL
- Consumer Goods
- Small
IZEA helped SHAMPOOHOTEL launch at Ulta Beauty by partnering with Gen Z beauty creators. The campaign used TikTok and Instagram... to show off hydration, shine, and volume benefits. It sparked awareness and inspired trial among young shoppers. The campaign beat beauty industry benchmarks. Strong momentum built in just eight weeks.
IZEA ran an influencer campaign for The Bouqs Co. Weddings to boost awareness of their wedding and event flower services.... They partnered with 10 lifestyle and fashion influencers, who created 50 pieces of content across Instagram, Pinterest, Facebook, and blogs. The campaign generated 476,000 engagements and 106,000 clicks, reaching over 15.65 million users. Paid promotions on Pinterest and Instagram exceeded engagement and click goals. The Bouqs Co. saw strong results in brand visibility and consumer engagement.
Mayvenn partnered with IZEA to run a three-month influencer ambassador campaign. IZEA shipped hair bundles to 16 influencers, who created... 53 pieces of content showing the install process and product quality. The campaign reached over 7.4 million viewers, mainly on TikTok and YouTube. Engagement rate was nearly four times higher than the beauty industry average at 27.18%. The campaign increased brand awareness and empowered Black women to embrace their beauty.
Garden of Life
- Health, Wellness And Fitness
- Medium
Palm Beach Gardens, USA
Garden of Life worked with IZEA to reach wellness-focused shoppers. They used a full-funnel creator campaign. Influencers from fitness and... lifestyle backgrounds showed how Garden of Life fits into daily routines. The campaign drove $902,000 in incremental sales. This approach helped boost brand visibility and connect with health-minded consumers.
Weight Watchers
- Health, Wellness And Fitness
- Large
New York, USA
Weight Watchers worked with IZEA to connect with diverse audiences in four global markets. IZEA activated creators who shared their... own wellness journeys. These creators reflected different cultures, routines, and cuisines. The campaign made healthy living feel personal and possible for many people. Weight Watchers aimed to show that wellness can fit any lifestyle.
Automotive Case Studies and Customer Success Stories with IZEA
Jeep
- Automotive
- Large
Auburn Hills, USA
IZEA worked with Jeep to highlight the "Go Anywhere. Do Anything" lifestyle. Influencers drove Jeep Wranglers on the Rubicon Trail... and shared their off-roading experiences. The campaign focused on the vehicle’s capability and the sense of community. Content from creators showed the freedom and adventure of the Jeep brand. The project used authentic influencer coverage to boost excitement for Jeep’s all-electric Recon.
Jeep worked with IZEA to promote the all-electric Recon and the brand's adventurous lifestyle. Influencers attended the Easter Jeep Safari... in Moab and explored the Rubicon Trail, creating authentic content about Jeep vehicles and community. The campaign sparked 46 bonus posts and built strong connections beyond the event. Jeep used unpaid influencers to highlight innovation and excitement for their vehicles.
Samsung worked with IZEA to reach Millennial and Gen Z audiences. They used a cross-platform creator model over two years.... IZEA supported many Samsung product lines and teams. The campaign used both niche and well-known influencers. This helped Samsung shift brand perception and build loyalty in a competitive market.
Hospitality Case Studies and Customer Success Stories with IZEA
Visit Tampa Bay
- Hospitality
- Small
Tampa, USA
IZEA and Visit Tampa Bay ran a dog-led influencer campaign to show Tampa’s pet-friendly spots. Petfluencers visited hotels and waterfronts,... sharing their experiences on social media. The campaign highlighted Tampa’s dog-welcoming places for travelers and their pets. It helped raise awareness of the city’s pet-friendly charm. The campaign used playful content to attract visitors with dogs.
Entertainment Case Studies and Customer Success Stories with IZEA
Warner Bros.
- Entertainment
- Very Large
Burbank, USA
Warner Bros. worked with IZEA to promote the horror film Weapons. IZEA sent influencers to the movie's red carpet premiere.... Influencers shared exclusive interviews and behind-the-scenes content. This campaign gave fans a close look at the event. It helped build buzz for the film and showed the impact of creator-led marketing.
Cuddl Duds used IZEA to boost holiday traffic for its Kohl’s collection. They worked with nine lifestyle influencers to create... 63 pieces of content across Instagram, Facebook, and Pinterest. The campaign reached over 1.47 million people and drove 89,811 clicks. The cost per engagement was $0.89, nearly 60% lower than the industry average. Engagement rates hit 13% on Instagram Stories and 15% on Pinterest.
Go RVing partnered with IZEA to reach millennials and boost diversity in RVing. The campaign used influencers to share their... RV experiences on Instagram, Facebook, Twitter, and blogs. IZEA managed sponsored social, video production, and promoted posts. The campaign achieved over 54 million earned reach, 784,000 total engagements, and a 2.47% engagement rate. Social sentiment was 80% positive, with less than 1% negative comments.
