Real-World Case Studies and Customer Success Stories with IZEA

Tyson used IZEA to reach parents and millennials with easy, affordable recipes. The campaign targeted Walmart, Publix, and Meijer to boost awareness and purchase intent for Tyson products. Influencer...s created content on Instagram, Facebook, and Pinterest, driving 4.9M+ reach, 559K engagement, and 17K clicks for Walmart, 10M+ reach, 48K+ engagement, and 11K+ clicks for Publix, and 3.9M+ reach, 29K+ engagement, and 5K+ clicks for Meijer. The campaign achieved a 3.32x ROAS and over 13K product-to-cart transfers, showing strong results and high engagement.
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IZEA partnered with Southern Comfort to promote Southern Comfort Egg Nog during the holidays. The campaign used creators on TikTok and Instagram to share cozy, festive moments. Content highlighted th...e product’s rich, creamy taste and how it fits into holiday gatherings. The campaign increased awareness and made Southern Comfort Egg Nog popular for holiday hosts. Seasonal storytelling helped the product stand out during the holidays.
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Corona worked with IZEA to create social media content that highlights the brand’s relaxed, beach-inspired vibe. Creators made real and easygoing posts showing how Corona fits into summer moments. Th...e campaign focused on the signature lime drop and everyday enjoyment. The content felt authentic and true to the Corona brand. This partnership helped bring the beach mindset to social feeds.
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f'real partnered with TikTok influencers to promote their milkshake flavors. Influencers shared content on TikTok and Instagram Reels, using a custom song and showcasing how to customize the shakes. ...The campaign included vlogs, skits, and dancing routines. The content reached nearly 12 million followers and achieved a 63.6% engagement rate on TikTok. The campaign exceeded internal benchmarks for impressions, video views, and clicks.
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IZEA ran an influencer marketing campaign for The Bouqs Co. Weddings. They worked with 10 lifestyle and fashion influencers to promote wedding flower services. The campaign produced 50 pieces of cont...ent and used paid media to boost results. The campaign achieved a 2.55% engagement rate, 476,000+ engagements, 106,000+ clicks, and a 0.57% click-through rate. Pinterest, Instagram, Facebook, and blogs were key platforms for content and engagement.
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IZEA helped Mayvenn boost brand awareness in the beauty industry. They sent hair bundles to 16 influencers and paired them with certified stylists. Influencers made 53 pieces of content showing the h...air install process and product quality. The campaign reached over 7.4 million viewers in three months. Mayvenn's engagement rate was 27.18%, nearly four times higher than competitors.
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IZEA helped Hidden Valley Ranch boost awareness and sales for Secret Sauce and Dry Dips during the Big Game. Fourteen influencers created recipes and shared posts on Instagram and Pinterest, with ext...ra reach from promoted posts. The campaign used Click2Cart for direct shopping from social media. Results included $0.84 cost per engagement, 110K+ total engagements, 9M+ reach, and a 6.51% engagement rate. Instagram and Pinterest posts drove high engagement and clicks, showing strong influencer marketing impact.
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IZEA ran an influencer marketing campaign for Cuddl Duds to boost traffic to their Kohl’s collection during the 2021 holiday season. Nine lifestyle influencers received care packages and created 63 p...ieces of content across Instagram, Facebook, and Pinterest. The campaign achieved a 1.35% clickthrough rate, 31,000+ clicks, and a total reach of 1.47 million. Instagram Reels saw a 31% engagement rate, and Pinterest posts reached over 109,000 users. The campaign exceeded all set goals and increased purchase intent.
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IZEA worked with Visit Tampa Bay to show off Tampa’s pet-friendly side. They ran a playful influencer campaign using petfluencers. The campaign featured dogs exploring hotels and waterfronts in Tampa.... It highlighted places in the city that welcome pets. The campaign increased awareness of Tampa’s dog-friendly spots on social media.
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IZEA helped Go RVing reach millennials and boost diversity in RVing. The campaign used sponsored social, video, and promoted posts to target people of color. Influencers shared their RV journeys on I...nstagram, Facebook, Twitter, and blogs. The campaign achieved $0.51 cost per engagement, 784,000+ total engagements, 54 million+ earned reach, and a 2.47% engagement rate. Over 80% of Instagram comments were positive, showing strong sentiment and awareness growth.
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IZEA helped Weight Watchers reach people in four global markets. They used creators who shared their own wellness stories. These stories matched different cultures, routines, and foods. The campaign ...made healthy living feel personal and possible. Weight Watchers wanted to connect with more diverse audiences.
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IZEA helped Garden of Life reach wellness-focused shoppers with a creator campaign. Influencers, including fitness and lifestyle experts, showed how Garden of Life fits into daily routines. The campa...ign drove $902,000 in extra sales. Garden of Life used influencer marketing to boost brand awareness and sales. The campaign targeted people interested in health and wellness.
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Samsung used IZEA to reach Millennial and Gen Z audiences. They used a cross-platform creator model. Over two years, IZEA supported many Samsung product lines. They used both niche and well-known cre...ators. The goal was to change brand perception and build loyalty in a tough market.
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IZEA helped SHAMPOOHOTEL launch at Ulta Beauty. They worked with Gen Z beauty creators on TikTok and Instagram. The campaign showed off hydration, shine, and volume benefits. It sparked awareness and... inspired people to try the brand. The campaign beat beauty industry benchmarks. SHAMPOOHOTEL gained strong momentum in just eight weeks.
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IZEA partnered with Jeep to bring the 'Go Anywhere. Do Anything.' message to life. At the Easter Jeep Safari in Moab, creators shared their experiences with Jeep vehicles and the adventurous lifestyl...e. The campaign sparked 46 bonus posts and built real connections in the Jeep community. The content focused on freedom, capability, and adventure. The results extended beyond the event, showing strong engagement and authentic brand impact.
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