Upfluence Overview

Upfluence is an AI-powered influencer and affiliate marketing platform tailored for e-commerce and direct-to-consumer brands. By integrating ChatGPT, Upfluence enhances campaign efficiency, enabling businesses to quickly identify and engage with the most suitable influencers through its Creator Marketplace. This platform allows teams to launch campaigns in hours, rather than weeks, significantly reducing the time spent on influencer management. Users can drive ROI by leveraging influencer marketing on platforms like Amazon, and the platform supports seamless integration with existing marketing stacks. With over 1,600 clients, Upfluence provides tools to measure the effectiveness of influencer and affiliate campaigns, ensuring data-driven decision-making and optimized marketing strategies.

Use Cases

Customers recommend Campaign Management, Influencer Marketing, Engaging And Following Up, as the business use cases that they have been most satisfied with while using Upfluence.

Other use cases:

  • Influencer Management
  • Content Management
  • Social Media Management
  • Sending & Publishing Communications
  • Public Relations
  • Contract Management
  • Collaboration
See all use cases See less use cases

Business Priorities

Improve ROI and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using Upfluence.

Other priorities:

  • Build Brand Awareness
  • Enhance Customer Relationships
  • Acquire Customers
  • Scale Best Practices
  • Grow Market Share
  • Establish Thought Leadership
  • Enter New Markets Internationally Or Locally
  • Improve Visibility
  • Increase Sales & Revenue
  • Improve Digital And Social Presence
See all business priorities See less business priorities

Upfluence Use-Cases and Business Priorities: Customer Satisfaction Data

Upfluence works with different mediums / channels such as E-Mail. and Social Media.

Upfluence's features include Calculator, Personalization, and SEM. and Upfluence support capabilities include 24/7 Support, Email Support, Chat Support, etc. also Upfluence analytics capabilities include Analytics, and Custom Reports.

Reviews

"Sending my gratitude as Upfluence was truly one of the best influencer partners we have worked with!" - KEEN Footwear

Peer review evidence (same sources as the product rating summary)

"...With Upfluence, you can create a list of suitable influencer marketers for specific campaigns so that you save time in finding the appropriate influencers for your marketing requirements...." My Top 3 Influencer Marketing Platforms
"...Upfluence is another leading Influencer Marketing tool that will help you with finding top influencers...." Modern Rules to Run a Successful Influencer Marketing Campaign
"...You can use it to find the top influencers in your niche (from blogs or social networks) with all kinds of filters such as geolocation, how active they are, and the engagement metrics they get on social media...." How to Develop an Influencer Marketing Strategy in 5 Steps

Upfluence, Grin, Shopify Collabs, AspireIQ, CreatorIQ, etc., all belong to a category of solutions that help Influencer Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Upfluence is the best Influencer marketing platform. E-commerce and direct-to-consumer brands' ROI is skyrocketed by Upfluence's Influencer Marketing tool.

Popular Business Setting

for Upfluence

Top Industries

  • Marketing and Advertising
  • Information Technology and Services
  • Internet

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Upfluence is popular in Marketing And Advertising, Information Technology And Services, and Internet and is widely used by Small Business, Mid Market, and Enterprise.

Upfluence Customer wins, Customer success stories, Case studies

How does Upfluence facilitate Campaign Management?

What Are the key features of Upfluence for Influencer Marketing?

What Are the key features of Upfluence for Engaging And Following Up?

How efficiently Does Upfluence manage your Influencer Management?

How can Upfluence optimize your Content Management Workflow?

318 buyers and buying teams have used Cuspera to assess how well Upfluence solved their Influencer Marketing needs. Cuspera uses 488 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Influencer Marketing needs.

CUSTOMERS TESTIMONIALS
Upfluence testimonial

KEEN Footwear

Sending my gratitude as Upfluence was truly one of the best influencer partners we have worked with! Testimonial By KEEN Footwear
Upfluence testimonial

Doug Hill

Partner

The Atfluence Agency

It’s amazing! The amount of time we’re saving by using Upfluence to connect our client’s platforms, like Klaviyo and Shopify, to a single tool and pulling out influential gems from our customer’s client lists is staggering! Testimonial By Doug Hill
Upfluence testimonial

Joshua Weidling

Influencer and Social Media Marketing Manager

Tiege Hanley

Anyone who is using a different platform than Upfluence, doesn’t understand influencer marketing! Testimonial By Joshua Weidling
CUSTOMERS TESTIMONIALS
Upfluence testimonial

KEEN Footwear

Sending my gratitude as Upfluence was truly one of the best influencer partners we have worked with! Testimonial By KEEN Footwear
Upfluence testimonial

Doug Hill

Partner

The Atfluence Agency

It’s amazing! The amount of time we’re saving by using Upfluence to connect our client’s platforms, like Klaviyo and Shopify, to a single tool and pulling out influential gems from our customer’s client lists is staggering! Testimonial By Doug Hill
Upfluence testimonial

Joshua Weidling

Influencer and Social Media Marketing Manager

Tiege Hanley

Anyone who is using a different platform than Upfluence, doesn’t understand influencer marketing! Testimonial By Joshua Weidling
 

Purple Orange Digital Communications - Marketing And Advertising - Small

Jackson, USA

Purple Orange Digital Communications used Upfluence Pay to fix slow, manual creator payments. Before, their team spent too much time on contracts, tax forms, and emails. Upfluence let them manage pay...ments, compliance, and documentation in one place. Payments now process up to 10x faster. The team spends less time on admin work and more on campaign strategy. This helped them scale influencer campaigns and build better creator relationships.

Atfluence - Marketing And Advertising - Medium

Upfluence helped Atfluence boost sales by 350% for their clients using influencer marketing and integrations. Atfluence used Upfluence to find organic influencers from client customer lists and activ...ate them with discount codes and affiliate links. Integrations with Shopify and Klaviyo enabled Atfluence to select brand representatives based on purchase history and automate outreach. Working with influential customers was 25% faster for outreach and onboarding. Atfluence's clients saw more authentic content and stronger partnerships.

BeautyLab (inferred as the agency's client) / Anonymous influencer marketing agency - Marketing And Advertising

Upfluence helped a leading influencer marketing agency in the beauty sector reach $1.4M in sales in 6 months. The agency integrated Upfluence with Shopify and Klaviyo to identify and activate 15,000 ...influencers from 160,000 customers. They achieved a 22.5% influencer response rate and 80% application rate. The campaign became ROI positive in just 3 months. Real-time tracking and seamless integrations drove strong results for e-commerce sales and brand visibility.

UNICEF and WHO - Hospital & Health Care - Very Large

Upfluence helped UNICEF and WHO reach over 800,000 parents during COVID-19. They ran a fully managed influencer marketing campaign with 30 creators in 4 weeks. The campaign drove 1,228 clicks to who....int and 2,050 clicks to unicef.org. Influencers published 69 pieces of content and used Instagram Stories to share parenting tips. The campaign generated 10,785 likes, 386 comments, and over 4,800 interactions.

Universal - Entertainment - Large

Upfluence helped Universal run a fully managed influencer marketing campaign. The goal was to drive registrations, increase traffic, and boost brand reach. Upfluence hand-selected influencers to crea...te targeted and engaging content. The campaign exceeded Universal’s expectations by 73%. It delivered over 553,000 impressions for Universal.

Afnan Perfumes - Consumer Goods

Upfluence helped Afnan Perfumes grow sales by $50,000 in five months using its influencer marketing platform and agency services. Afnan faced challenges with tracking, scaling, and managing influence...r campaigns, especially when entering the U.S. market. Upfluence provided automated tracking, streamlined campaign management, and access to a large network of creators. The first campaign delivered hundreds of orders and a 47% conversion rate. Automated payments and detailed sales attribution made influencer partnerships more efficient and profitable.

Unlock the power of creators with Upfluence!

Video Thumbnail
lightning

Peers used Upfluence for campaign management and influencer marketing

Upfluence Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.11/5 ★

Read Reviews (5)
Analytics

4.50/5 ★

Read Reviews (31)
Custom Reports

4.46/5 ★

Read Reviews (52)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.11/5 ★

Read Reviews (5)
Analytics

4.50/5 ★

Read Reviews (31)
Custom Reports

4.46/5 ★

Read Reviews (52)

Software Failure Risk Guidance

?

for Upfluence

Overall Risk Meter

Low Medium High

Top Failure Risks for Upfluence

Upfluence Inc. News

Product

Upfluence's AI Agent Now Pitches And Negotiates With Creators - Self Employed

Upfluence has introduced Jaice, an AI system that automates influencer marketing tasks like drafting briefs, contacting creators, and negotiating rates. Jaice analyzes brand data to identify suitable creators and integrates with Shopify and WooCommerce for campaign tracking. This automation aims to streamline influencer marketing by leveraging AI for data-driven decisions.

Product

Upfluence launches agentic creator marketing platform

Upfluence has launched an agentic creator marketing platform powered by its AI, Jaice, which automates creator marketing processes from strategy to reporting. The platform integrates with MCP-compatible environments like ChatGPT, enhancing creator outreach and selection. It offers brand-safety controls and aims to streamline workflows, allowing brands to manage creator programs more efficiently.

Product

Upfluence’s AI Agent Now Pitches And Negotiates With Creators - selfemployed.com

Upfluence has introduced an AI agent named Jaice that automates the process of drafting campaign briefs, contacting creators, and negotiating rates. This integration with Shopify and WooCommerce enables brands to track purchases and assess campaign outcomes, enhancing the efficiency of creator marketing.

Product

Upfluence Turns Its Creator Marketing Platform Fully Agentic, Betting AI Can Run Campaigns End to End - Net Influencer

Upfluence has enhanced its influencer marketing platform by integrating AI capabilities, allowing for automated campaign management. The AI, named Jaice, can handle tasks such as creator identification, outreach, and performance tracking, significantly reducing manual effort. This upgrade aims to empower smaller brands by providing them with advanced marketing tools traditionally available to larger enterprises.

Upfluence Inc. Profile

Company Name

Upfluence Inc.

Company Website

//upfluence.com

HQ Location

381 Broadway, New York, 10013, US

Employees

51-100

Social

Financials

SERIES A