Upfluence Overview

Upfluence is an AI-powered influencer and affiliate marketing platform tailored for e-commerce and direct-to-consumer brands. By integrating ChatGPT, Upfluence enhances campaign efficiency, enabling businesses to quickly identify and engage with the most suitable influencers through its Creator Marketplace. This platform allows teams to launch campaigns in hours, rather than weeks, significantly reducing the time spent on influencer management. Users can drive ROI by leveraging influencer marketing on platforms like Amazon, and the platform supports seamless integration with existing marketing stacks. With over 1,600 clients, Upfluence provides tools to measure the effectiveness of influencer and affiliate campaigns, ensuring data-driven decision-making and optimized marketing strategies.

Use Cases

Customers recommend Campaign Management, Influencer Marketing, Engaging And Following Up, as the business use cases that they have been most satisfied with while using Upfluence.

Other use cases:

  • Influencer Management
  • Content Management
  • Social Media Management
  • Sending & Publishing Communications
  • Public Relations
  • Contract Management
  • Collaboration
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Business Priorities

Improve ROI and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using Upfluence.

Other priorities:

  • Build Brand Awareness
  • Enhance Customer Relationships
  • Acquire Customers
  • Scale Best Practices
  • Grow Market Share
  • Establish Thought Leadership
  • Enter New Markets Internationally Or Locally
  • Improve Visibility
  • Increase Sales & Revenue
  • Improve Digital And Social Presence
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Upfluence Use-Cases and Business Priorities: Customer Satisfaction Data

Upfluence works with different mediums / channels such as E-Mail. and Social Media.

Upfluence's features include Calculator, Personalization, and SEM. and Upfluence support capabilities include 24/7 Support, Email Support, Chat Support, etc. also Upfluence analytics capabilities include Analytics, and Custom Reports.

Reviews

"Sending my gratitude as Upfluence was truly one of the best influencer partners we have worked with!" - KEEN Footwear

Upfluence, Grin, Shopify Collabs, AspireIQ, CreatorIQ, etc., all belong to a category of solutions that help Influencer Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Upfluence is the best Influencer marketing platform. E-commerce and direct-to-consumer brands' ROI is skyrocketed by Upfluence's Influencer Marketing tool.

Popular Business Setting

for Upfluence

Top Industries

  • Marketing and Advertising
  • Information Technology and Services
  • Internet

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Upfluence is popular in Marketing And Advertising, Information Technology And Services, and Internet and is widely used by Small Business, Mid Market, and Enterprise.

Upfluence Customer wins, Customer success stories, Case studies

How efficiently Does Upfluence manage your Campaign Management?

What makes Upfluence ideal for Influencer Marketing?

What solutions does Upfluence provide for Engaging And Following Up?

How efficiently Does Upfluence manage your Influencer Management?

What benefits does Upfluence offer for Content Management?

318 buyers and buying teams have used Cuspera to assess how well Upfluence solved their Influencer Marketing needs. Cuspera uses 488 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Influencer Marketing needs.

CUSTOMERS TESTIMONIALS
Upfluence testimonial

KEEN Footwear
Sending my gratitude as Upfluence was truly one of the best influencer partners we have worked with! Testimonial By KEEN Footwear
Upfluence testimonial

Joshua Weidling

Influencer and Social Media Marketing Manager

Tiege Hanley
Anyone who is using a different platform than Upfluence, doesn’t understand influencer marketing! Testimonial By Joshua Weidling
Upfluence testimonial

Erica Amatori

Director of Marketing

Burrow
The way we worked with influencers before Upfluence was not a pretty experience. It took forever. With Upfluence, we've been able to grow by 56% from what we were doing previously. Testimonial By Erica Amatori
CUSTOMERS TESTIMONIALS
Upfluence testimonial

KEEN Footwear
Sending my gratitude as Upfluence was truly one of the best influencer partners we have worked with! Testimonial By KEEN Footwear
Upfluence testimonial

Joshua Weidling

Influencer and Social Media Marketing Manager

Tiege Hanley
Anyone who is using a different platform than Upfluence, doesn’t understand influencer marketing! Testimonial By Joshua Weidling
Upfluence testimonial

Erica Amatori

Director of Marketing

Burrow
The way we worked with influencers before Upfluence was not a pretty experience. It took forever. With Upfluence, we've been able to grow by 56% from what we were doing previously. Testimonial By Erica Amatori
 

Branded got 10x ROI with Upfluence Amazon Attribution integration

Branded achieved a 10x ROI using Upfluence's Amazon Attribution integration. This integration helped Branded overcome affiliate marketing challenges by combining Amazon Ads with influencer marketing.... The strategy included leveraging Amazon's Brand Referral Bonus to reduce costs and enhance influencer-driven sales, significantly boosting Branded's revenue and brand visibility.

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Universal - Entertainment - Large

Upfluence helped Universal run a fully managed influencer marketing campaign. The goal was to drive registrations, increase traffic, and boost brand reach. Upfluence hand-selected influencers to crea...te targeted and engaging content. The campaign exceeded Universal’s expectations by 73%. It delivered over 553,000 impressions for Universal.

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UNICEF and WHO - Hospital & Health Care - Very Large

Upfluence helped UNICEF and WHO reach over 800,000 parents during COVID-19. They ran a fully managed influencer marketing campaign with 30 creators in 4 weeks. The campaign drove 1,228 clicks to who....int and 2,050 clicks to unicef.org. Influencers published 69 pieces of content and used Instagram Stories to share parenting tips. The campaign generated 10,785 likes, 386 comments, and over 4,800 interactions.

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Afnan Perfumes - Consumer Goods

Upfluence helped Afnan Perfumes grow sales by $50,000 in five months using its influencer marketing platform and agency services. Afnan faced challenges with tracking, scaling, and managing influence...r campaigns, especially when entering the U.S. market. Upfluence provided automated tracking, streamlined campaign management, and access to a large network of creators. The first campaign delivered hundreds of orders and a 47% conversion rate. Automated payments and detailed sales attribution made influencer partnerships more efficient and profitable.

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DRMTLGY - Consumer Goods

Upfluence helped DRMTLGY, a medical-grade skincare brand, make affiliate marketing easier and faster. DRMTLGY used Upfluence to find over 1000 creators and affiliates who matched their brand. Automat...ed email flows and one-click shipping saved time and made product gifting simple. Upfluence dashboards let DRMTLGY track ROI and campaign results in real time. Two product seeding campaigns led to 2.7 million impressions, 148,000 likes, and $15,000 in sales with no extra ad spend.

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Farfetch - Apparel & Fashion

Upfluence helped Farfetch run an influencer and affiliate marketing program. Farfetch used Upfluence to find and manage creators, send products, and track sales. The program drove over $15.4 million ...in sales in less than a year. Farfetch gained 16,800 new customers, with 29% becoming repeat buyers. The campaign achieved an 8.2x ROI and a $112 customer acquisition cost.

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Unlock the power of creators with Upfluence!

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Peers used Upfluence for campaign management and influencer marketing

Upfluence Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.11/5 ★

Read Reviews (5)
Analytics

4.50/5 ★

Read Reviews (31)
Custom Reports

4.46/5 ★

Read Reviews (52)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.11/5 ★

Read Reviews (5)
Analytics

4.50/5 ★

Read Reviews (31)
Custom Reports

4.46/5 ★

Read Reviews (52)

Software Failure Risk Guidance

?

for Upfluence

Overall Risk Meter

Low Medium High

Top Failure Risks for Upfluence

Upfluence Inc. Profile

Company Name

Upfluence Inc.

Company Website

//upfluence.com

HQ Location

381 Broadway, New York, 10013, US

Employees

51-100

Social

Facebook Linkedin Twitter

Financials

SERIES A