Upfluence Overview

Upfluence is an AI-powered influencer and affiliate marketing platform tailored for e-commerce and direct-to-consumer brands. By integrating ChatGPT, Upfluence enhances campaign efficiency, enabling businesses to quickly identify and engage with the most suitable influencers through its Creator Marketplace. This platform allows teams to launch campaigns in hours, rather than weeks, significantly reducing the time spent on influencer management. Users can drive ROI by leveraging influencer marketing on platforms like Amazon, and the platform supports seamless integration with existing marketing stacks. With over 1,600 clients, Upfluence provides tools to measure the effectiveness of influencer and affiliate campaigns, ensuring data-driven decision-making and optimized marketing strategies.

Use Cases

Customers recommend Campaign Management, Influencer Marketing, Engaging And Following Up, as the business use cases that they have been most satisfied with while using Upfluence.

Other use cases:

  • Influencer Management
  • Content Management
  • Social Media Management
  • Sending & Publishing Communications
  • Public Relations
  • Contract Management
  • Collaboration
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Business Priorities

Improve ROI and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using Upfluence.

Other priorities:

  • Build Brand Awareness
  • Enhance Customer Relationships
  • Acquire Customers
  • Scale Best Practices
  • Grow Market Share
  • Establish Thought Leadership
  • Enter New Markets Internationally Or Locally
  • Improve Visibility
  • Increase Sales & Revenue
  • Improve Digital And Social Presence
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Upfluence Use-Cases and Business Priorities: Customer Satisfaction Data

Upfluence works with different mediums / channels such as E-Mail. and Social Media.

Upfluence's features include Calculator, Personalization, and SEM. and Upfluence support capabilities include 24/7 Support, Email Support, Chat Support, etc. also Upfluence analytics capabilities include Analytics, and Custom Reports.

Reviews

"Anyone who is using a different platform than Upfluence, doesn’t understand influencer marketing!" - Joshua Weidling

Upfluence, Grin, Shopify Collabs, AspireIQ, CreatorIQ, etc., all belong to a category of solutions that help Influencer Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Upfluence is the best Influencer marketing platform. E-commerce and direct-to-consumer brands' ROI is skyrocketed by Upfluence's Influencer Marketing tool.

Popular Business Setting

for Upfluence

Top Industries

  • Marketing and Advertising
  • Information Technology and Services
  • Internet

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Upfluence is popular in Marketing And Advertising, Information Technology And Services, and Internet and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Upfluence Use Cases

How can Upfluence enhance your Campaign Management process?

How can Upfluence optimize your Influencer Marketing Workflow?

How can Upfluence optimize your Engaging And Following Up Workflow?

Why is Upfluence the best choice for Influencer Management?

How can Upfluence enhance your Content Management process?

25+ more Business Use Cases

318 buyers and buying teams have used Cuspera to assess how well Upfluence solved their Influencer Marketing needs. Cuspera uses 488 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Influencer Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Upfluence testimonial

Joshua Weidling

Influencer and Social Media Marketing Manager

Tiege Hanley

Anyone who is using a different platform than Upfluence, doesn’t understand influencer marketing! Testimonial By Joshua Weidling
Upfluence testimonial

KEEN Footwear

Sending my gratitude as Upfluence was truly one of the best influencer partners we have worked with! Testimonial By KEEN Footwear
Upfluence testimonial

Calvin Smith

International Content & Creative Head

BlueFocus

Switching to Upfluence has been a game changer for my team. Advanced options that allow you to fine-tune your searches, detailed breakdowns of all of the most relevant creator metrics, an intuitive project management system, and easy to use campaign monitoring tools all combine to create a one-stop... solution for all of our project needs.

Testimonial By Calvin Smith
CUSTOMERS TESTIMONIALS
Upfluence testimonial

Joshua Weidling

Influencer and Social Media Marketing Manager

Tiege Hanley

Anyone who is using a different platform than Upfluence, doesn’t understand influencer marketing! Testimonial By Joshua Weidling
Upfluence testimonial

KEEN Footwear

Sending my gratitude as Upfluence was truly one of the best influencer partners we have worked with! Testimonial By KEEN Footwear
Upfluence testimonial

Calvin Smith

International Content & Creative Head

BlueFocus

Switching to Upfluence has been a game changer for my team. Advanced options that allow you to fine-tune your searches, detailed breakdowns of all of the most relevant creator metrics, an intuitive project management system, and easy to use campaign monitoring tools all combine to create a one-stop... solution for all of our project needs.

Testimonial By Calvin Smith

Case Studies

Hospitality

CASE STUDY Marriott Bonvoy

Upfluence helped Marriott Bonvoy run an influencer marketing campaign with Niche Creators. The goal was to show off Marriott’s many hotel brands and boost enrollments. Marriott picked creators with r...eal, engaged followers on TikTok and Instagram. The campaign reached over 11 million people. Marriott also lowered their cost per view below standard numbers.

Entertainment

CASE STUDY Universal

Upfluence ran a campaign for Universal using its influencer marketing platform. Universal wanted to grow its All-Access Rewards Program. Upfluence picked four influencers and used social ads to targe...t the right audience. The campaign got over 553,000 impressions and reached 881,000 people. Universal saw a 22% conversion rate and a 32% engagement rate. The campaign beat Universal’s reach goal by 73% and had a 33% audience reach rate, much higher than the industry average.

Consumer Goods

CASE STUDY Simply Bread

Upfluence helped Simply Bread track sales and manage creator collaborations. Simply Bread used Upfluence to create unique affiliate links and automate communications. The platform integrated with the...ir e-commerce store and streamlined campaign management. Creator partnerships drove 50% of all sales. Simply Bread doubled its return on investment compared to its previous system. Megan Cody, Director of Brand Marketing & Creative, praised Upfluence for making influencer management easy and effective.

Entertainment

CASE STUDY MercerLabs

Upfluence helped MercerLabs run a creator affiliate program. MercerLabs used Upfluence to find and contact over 10,000 creators in New York City. Automations boosted their response rate to 15%. More ...than 200 creators joined the campaign to promote MercerLabs’ exhibit. Affiliate discount codes for influencers drove ticket sales. MercerLabs achieved a 6x return on investment with this campaign.

Apparel & Fashion

CASE STUDY Valabasas

Upfluence helped Valabasas boost sales by turning influential customers into brand affiliates. Valabasas used Upfluence’s platform and agency to find over 900 creators already shopping their brand. T...hey automated outreach and managed campaigns with one-click shipping and tracking. In three months, Valabasas sold $165,000 with almost 14x ROI and an average campaign engagement rate of 10%. The process saved time and improved performance tracking.

Apparel & Fashion

CASE STUDY Farfetch

Upfluence helped Farfetch run an influencer and affiliate marketing program. Farfetch used Upfluence to find and manage creators, send products, and track sales. The program drove over $15.4 million ...in sales in less than a year. Farfetch gained 16,800 new customers, with 29% becoming repeat buyers. The campaign achieved an 8.2x ROI and a $112 customer acquisition cost.

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Unlock the power of creators with Upfluence!

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Peers used Upfluence for campaign management and influencer marketing

Upfluence Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.11/5

Read Reviews (5)
Analytics

4.50/5

Read Reviews (31)
Custom Reports

4.46/5

Read Reviews (52)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.11/5

Read Reviews (5)
Analytics

4.50/5

Read Reviews (31)
Custom Reports

4.46/5

Read Reviews (52)

Software Failure Risk Guidance

?

for Upfluence

Overall Risk Meter

Low Medium High

Top Failure Risks for Upfluence

Upfluence Inc. News

Upfluence successfully completes SOC 2 Audit to further its continuous commitment to Security in Influencer Marketing

June 24th, 2024 New York, NY – Upfluence   Upfluence, the leading influencer marketing software for 11+ years, announced the successful completion of its SOC 2 audit as of June 2024.  This milestone demonstrates Upfluence’s dedication to maintaining the highest standards of security and data protection, addressing the growing market need for robust cybersecurity measures.  […]

The post Upfluence successfully completes SOC 2 Audit to further its continuous commitment to Security in Influencer Marketing appeared first on Upfluence.

The rise of Women in Influencer Marketing, insights from Female Leaders

 In the dynamic world of influencer marketing, the journey from traditional media to the digital influencer space has been transformative. This blog post delves into the experiences and insights shared by leading women in influencer marketing, spotlighting their journeys, challenges, and the strategies that have propelled them to success. https://youtu.be/GJd76hXkhNI?si=rYGgp-UL0_b1bBT2 The Birth of Women […]

The post The rise of Women in Influencer Marketing, insights from Female Leaders appeared first on Upfluence.

Unveiling the Creative Synergy: A Deep Dive into Art, Social Media, and Entrepreneurship

 In the latest episode of the Ready Set Click Podcast, host Paul Kahn welcomes two distinguished guests, Erica Figliolia, an innovative artist and creator, and Charlotte Schembri, a marketing coordinator and social media director at Wexel Art, to explore the evolving landscape of art and its interconnection with social media and entrepreneurship. This insightful […]

The post  Unveiling the Creative Synergy: A Deep Dive into Art, Social Media, and Entrepreneurship appeared first on Upfluence.

Influencing Sustainability: The Role of Creators in Eco-Conscious Change

Discover how influencers are driving the sustainability movement forward in the latest episode of “Ready Set Click.” This engaging discussion, led by Paul Khan with guests Paula Mugabi (@mspaulapresents) and Rosie Kelly (@TerraCycle), delves into the significant impact creators have in the sustainability space. Whether it’s through fashion, recycling, or promoting zero waste lifestyles, learn […]

The post Influencing Sustainability: The Role of Creators in Eco-Conscious Change appeared first on Upfluence.

Upfluence Inc. Profile

Company Name

Upfluence Inc.

Company Website

//upfluence.com

HQ Location

381 Broadway, New York, 10013, US

Employees

51-100

Social

Financials

SERIES A