Upfluence Overview

Upfluence is an AI-powered influencer and affiliate marketing platform tailored for e-commerce and direct-to-consumer brands. By integrating ChatGPT, Upfluence enhances campaign efficiency, enabling businesses to quickly identify and engage with the most suitable influencers through its Creator Marketplace. This platform allows teams to launch campaigns in hours, rather than weeks, significantly reducing the time spent on influencer management. Users can drive ROI by leveraging influencer marketing on platforms like Amazon, and the platform supports seamless integration with existing marketing stacks. With over 1,600 clients, Upfluence provides tools to measure the effectiveness of influencer and affiliate campaigns, ensuring data-driven decision-making and optimized marketing strategies.

Use Cases

Customers recommend Campaign Management, Influencer Marketing, Engaging And Following Up, as the business use cases that they have been most satisfied with while using Upfluence.

Other use cases:

  • Influencer Management
  • Content Management
  • Social Media Management
  • Sending & Publishing Communications
  • Public Relations
  • Contract Management
  • Collaboration
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Business Priorities

Improve ROI and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using Upfluence.

Other priorities:

  • Build Brand Awareness
  • Enhance Customer Relationships
  • Acquire Customers
  • Scale Best Practices
  • Grow Market Share
  • Establish Thought Leadership
  • Enter New Markets Internationally Or Locally
  • Improve Visibility
  • Increase Sales & Revenue
  • Improve Digital And Social Presence
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Upfluence Use-Cases and Business Priorities: Customer Satisfaction Data

Upfluence works with different mediums / channels such as E-Mail. and Social Media.

Upfluence's features include Calculator, Personalization, and SEM. and Upfluence support capabilities include 24/7 Support, Email Support, Chat Support, etc. also Upfluence analytics capabilities include Analytics, and Custom Reports.

Reviews

"The way we worked with influencers before Upfluence was not a pretty experience. It took forever. With Upfluence, we've been able to grow by 56% from what we were doing previously." - Erica Amatori

Peer review evidence (same sources as the product rating summary)

"...Features: influencers identification based on multiple criterias such as keywords, geolocation, engagement rates, demographics & more - influencers management and lists - campaigns management - emailing campaigns - reporting...." Peer review
"...Upfluence is a cloud-based influencer marketing app that provides great content management and search features to its clients. ..." The Top 10 Influencer Platforms That Pay
"...We have gotten ZERO engagement through Upfluence...." Peer review by Rosa M

Upfluence, Grin, Shopify Collabs, AspireIQ, CreatorIQ, etc., all belong to a category of solutions that help Influencer Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Upfluence is the best Influencer marketing platform. E-commerce and direct-to-consumer brands' ROI is skyrocketed by Upfluence's Influencer Marketing tool.

Popular Business Setting

for Upfluence

Top Industries

  • Marketing and Advertising
  • Information Technology and Services
  • Internet

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Upfluence is popular in Marketing And Advertising, Information Technology And Services, and Internet and is widely used by Small Business, Mid Market, and Enterprise.

Upfluence Customer wins, Customer success stories, Case studies

What benefits does Upfluence offer for Campaign Management?

What benefits does Upfluence offer for Influencer Marketing?

What solutions does Upfluence provide for Engaging And Following Up?

How does Upfluence address your Influencer Management Challenges?

What Are the key features of Upfluence for Content Management?

318 buyers and buying teams have used Cuspera to assess how well Upfluence solved their Influencer Marketing needs. Cuspera uses 488 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Influencer Marketing needs.

CUSTOMERS TESTIMONIALS
Upfluence testimonial

Erica Amatori

Director of Marketing

Burrow
The way we worked with influencers before Upfluence was not a pretty experience. It took forever. With Upfluence, we've been able to grow by 56% from what we were doing previously. Testimonial By Erica Amatori
Upfluence testimonial

Calvin Smith

International Content & Creative Head

BlueFocus
Switching to Upfluence has been a game changer for my team. Advanced options that allow you to fine-tune your searches, detailed breakdowns of all of the most relevant creator metrics, an intuitive project management system, and easy to use campaign monitoring tools all combine to create a one-stop... solution for all of our project needs.

Testimonial By Calvin Smith
Upfluence testimonial

Joshua Weidling

Influencer and Social Media Marketing Manager

Tiege Hanley
Anyone who is using a different platform than Upfluence, doesn’t understand influencer marketing! Testimonial By Joshua Weidling
CUSTOMERS TESTIMONIALS
Upfluence testimonial

Erica Amatori

Director of Marketing

Burrow
The way we worked with influencers before Upfluence was not a pretty experience. It took forever. With Upfluence, we've been able to grow by 56% from what we were doing previously. Testimonial By Erica Amatori
Upfluence testimonial

Calvin Smith

International Content & Creative Head

BlueFocus
Switching to Upfluence has been a game changer for my team. Advanced options that allow you to fine-tune your searches, detailed breakdowns of all of the most relevant creator metrics, an intuitive project management system, and easy to use campaign monitoring tools all combine to create a one-stop... solution for all of our project needs.

Testimonial By Calvin Smith
Upfluence testimonial

Joshua Weidling

Influencer and Social Media Marketing Manager

Tiege Hanley
Anyone who is using a different platform than Upfluence, doesn’t understand influencer marketing! Testimonial By Joshua Weidling
 

Branded got 10x ROI with Upfluence Amazon Attribution integration

Branded achieved a 10x ROI using Upfluence's Amazon Attribution integration. This integration helped Branded overcome affiliate marketing challenges by combining Amazon Ads with influencer marketing.... The strategy included leveraging Amazon's Brand Referral Bonus to reduce costs and enhance influencer-driven sales, significantly boosting Branded's revenue and brand visibility.

Read on →
 

Purple Orange Digital Communications - Marketing And Advertising - Small

Jackson, USA

Purple Orange Digital Communications used Upfluence Pay to fix slow, manual creator payments. Before, their team spent too much time on contracts, tax forms, and emails. Upfluence let them manage pay...ments, compliance, and documentation in one place. Payments now process up to 10x faster. The team spends less time on admin work and more on campaign strategy. This helped them scale influencer campaigns and build better creator relationships.

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Atfluence - Marketing And Advertising - Medium

Upfluence helped Atfluence boost sales by 350% for their clients using influencer marketing and integrations. Atfluence used Upfluence to find organic influencers from client customer lists and activ...ate them with discount codes and affiliate links. Integrations with Shopify and Klaviyo enabled Atfluence to select brand representatives based on purchase history and automate outreach. Working with influential customers was 25% faster for outreach and onboarding. Atfluence's clients saw more authentic content and stronger partnerships.

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BeautyLab (inferred as the agency's client) / Anonymous influencer marketing agency - Marketing And Advertising

Upfluence helped a leading influencer marketing agency in the beauty sector reach $1.4M in sales in 6 months. The agency integrated Upfluence with Shopify and Klaviyo to identify and activate 15,000 ...influencers from 160,000 customers. They achieved a 22.5% influencer response rate and 80% application rate. The campaign became ROI positive in just 3 months. Real-time tracking and seamless integrations drove strong results for e-commerce sales and brand visibility.

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Universal - Entertainment - Large

Upfluence helped Universal run a fully managed influencer marketing campaign. The goal was to drive registrations, increase traffic, and boost brand reach. Upfluence hand-selected influencers to crea...te targeted and engaging content. The campaign exceeded Universal’s expectations by 73%. It delivered over 553,000 impressions for Universal.

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UNICEF and WHO - Hospital & Health Care - Very Large

Upfluence helped UNICEF and WHO reach over 800,000 parents during COVID-19. They ran a fully managed influencer marketing campaign with 30 creators in 4 weeks. The campaign drove 1,228 clicks to who....int and 2,050 clicks to unicef.org. Influencers published 69 pieces of content and used Instagram Stories to share parenting tips. The campaign generated 10,785 likes, 386 comments, and over 4,800 interactions.

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Unlock the power of creators with Upfluence!

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Peers used Upfluence for campaign management and influencer marketing

Upfluence Competitors

Upfluence Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

2.11/5 ★

Read Reviews (5)
Analytics

4.50/5 ★

Read Reviews (31)
Custom Reports

4.46/5 ★

Read Reviews (52)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

2.11/5 ★

Read Reviews (5)
Analytics

4.50/5 ★

Read Reviews (31)
Custom Reports

4.46/5 ★

Read Reviews (52)

Upfluence Integrations

Upfluence integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.70/5 ★

Read Reviews (24)
Data Export

2.67/5 ★

Read Reviews (8)

Slack

4.65 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Calendly

4.66 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

ActiveCampaign

4.55 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Uscreen

4.29 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Copper

4.5 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Upfluence

Overall Risk Meter

Low Medium High

Top Failure Risks for Upfluence

Upfluence Inc. News

Product

Upfluence Review | Pricing & Features (2026)

Upfluence has evolved into an AI-powered creator marketing platform, integrating with eCommerce tools like Shopify and WooCommerce. It enhances influencer marketing by automating creator matching, campaign workflows, and affiliate tracking. The platform supports brands in managing influencer campaigns efficiently, connecting creator activity to revenue and ROI, and offering integrations with major social media platforms.

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Product

Integrate Upfluence With Your Marketing Stack

Upfluence integrates with various marketing tools, enhancing influencer and affiliate marketing capabilities. The platform supports e-commerce, mailing providers, CRM, payment systems, and social media management tools, offering seamless operations across platforms like Amazon, Shopify, and Hootsuite. These integrations streamline processes such as order tracking, email synchronization, influencer identification, and secure payments, optimizing marketing campaigns.

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Upfluence Inc. Profile

Company Name

Upfluence Inc.

Company Website

//upfluence.com

HQ Location

381 Broadway, New York, 10013, US

Employees

51-100

Social

Facebook Linkedin Twitter

Financials

SERIES A