Later Influence: Product updates, Customer stories, and Insights | 2026 Cuspera

Later Influence helped Clif Bar & Co. improve influencer marketing. Before Later, Clif Bar used spreadsheets and found influencer programs slow and hard to manage. With Later, they activated micro an...d macro-influencers at scale for campaigns, product reviews, and an ambassador program. They saved 2,591 hours, gained $265,000 in content savings, and reached 12 million impressions with 1.3 million engagements. Influencers submitted over 800 reviews with an average of 4.8 stars.
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JanSport used Later Influence to run a TikTok influencer campaign called #UnpackThatChallenge. The goal was to connect with Gen-Z and boost brand engagement during COVID-19. JanSport partnered with T...ikTok creators to share hopeful messages and show their home workspaces. For each video, JanSport donated backpacks to World Central Kitchen. The campaign got 1.3 million impressions, 145,000 engagements, a 42.4% engagement rate, and a $0.01 CPM.
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Later Influence helped Opendoor boost brand awareness with influencer marketing. Opendoor wanted to create demand and reach more people. Later ran campaigns with creators on Facebook, TikTok, and Ins...tagram. The campaign produced 837 pieces of content and 5.1 million impressions. Opendoor saw 438,300 engagements and an 8.6% average engagement rate. The partnership made Opendoor's marketing more effective and measurable.
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Later helped Artifact Uprising manage and grow their Instagram presence. The company gained 80,000 new followers in one year using Later. They saved 4-5 hours per week by scheduling posts with Later'...s Auto Publish feature. The Media Library helped them organize user-generated content. Later's Visual Planner let them keep a cohesive and attractive Instagram feed. Artifact Uprising built a strong community and saw sustainable business growth.
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Later Influence helped Habit Burger & Grill boost brand awareness during the Big Game weekend. Habit used Later Influence to run a creator-led campaign with six influencers on TikTok and Instagram. T...he campaign featured food trucks, street activations, and engaging content. It generated 10.5 million impressions, 186,000 engagements, and 44 pieces of content. The campaign turned national buzz into real results for Habit Burger & Grill.
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Later Influence helped Reebok and Zumiez run their first influencer marketing campaign together. The goal was to promote the Club C shoe to Gen-Z shoppers and boost online and in-store sales. Later's... managed services team sourced 10 creators who made 60 pieces of content. The campaign reached 927,600 impressions and 55,600 engagements, with a 6% average engagement rate. Reebok praised Later for their attention to detail and campaign management.
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