Later Influence Overview

Later Influence simplifies influencer marketing by streamlining the process from finding influencers to timely payments. Book a demo today to experience seamless collaboration.

Use Cases

Customers recommend Influencer Marketing, Engagement Management, Content Management, as the business use cases that they have been most satisfied with while using Later Influence.

Other use cases:

  • Campaign Management
  • Workflow Management
  • Influencer Management
  • Social Media Analytics
  • Rating And Review Management
  • Sales Incentive Management
  • Market Research
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Business Priorities

Improve ROI and Improve Brand Engagement are the most popular business priorities that customers and associates have achieved using Later Influence.

Other priorities:

  • Build Brand Awareness
  • Grow Market Share
  • Enhance Customer Relationships
  • Scale Best Practices
  • Enter New Markets Internationally Or Locally
  • Improve Digital And Social Presence
  • Increase Sales & Revenue
  • Launch New Products
  • Acquire Customers
  • Establish Thought Leadership
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Later Influence Use-Cases and Business Priorities: Customer Satisfaction Data

Later Influence works with different mediums / channels such as Social Media. and Promotions.

Later Influence's features include Dashboard, SEM, and Personalization. and Later Influence support capabilities include 24/7 Support, AI Powered, Email Support, etc. also Later Influence analytics capabilities include Analytics, and Custom Reports.

Reviews

"...It's allowed our agency to expand the overall portfolio of marketing services we offer to include influencer marketing...." Peer review by Jorie M, Senior Director of Content Strategy, Marketing and Advertising

Later Influence, Grin, Shopify Collabs, AspireIQ, CreatorIQ, etc., all belong to a category of solutions that help Influencer Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Later Influence

Top Industries

  • Information Technology and Services
  • Consumer Goods
  • Marketing and Advertising

Popular in

  • Mid Market
  • Small Business
  • Enterprise

Later Influence is popular in Information Technology And Services, Consumer Goods, and Marketing And Advertising and is widely used by Mid Market, Small Business, and Enterprise.

Later Influence Customer wins, Customer success stories, Case studies

What benefits does Later Influence offer for Influencer Marketing?

How can Later Influence enhance your Engagement Management process?

What Are the key features of Later Influence for Content Management?

How can Later Influence enhance your Campaign Management process?

What solutions does Later Influence provide for Workflow Management?

11 buyers and buying teams have used Cuspera to assess how well Later Influence solved their Influencer Marketing needs. Cuspera uses 430 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Influencer Marketing needs.

COSMEDIX - Retail - Medium

Later Influence helped COSMEDIX shift from in-store to digital by launching the COSMEDIX Crowd influencer program. COSMEDIX used Later's influencer marketing platform to recruit micro-influencers, ad...vocates, and referrers. The program generated a 527% ROI from review and activation purchases. Influencer content drove 3.7 million impressions and 34,000 engagements. COSMEDIX and Later won a Shorty Award for the campaign.

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KiwiCo - Education - Medium

Later Influence helped KiwiCo find 40 authentic creators for its Panda Crate campaign. The campaign generated over 150 posts and 30+ boosted posts across TikTok and Instagram. KiwiCo wanted to reach ...new moms and young families with hands-on STEAM activities. Later streamlined influencer outreach, negotiations, and content rights, saving KiwiCo time and resources. KiwiCo now owns unlimited usage rights to creator content for ongoing marketing.

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Packaged Snack Bar Brand - Food & Beverages

Later Influence helped a packaged snack bar brand reach new audiences and drive engagement. The brand used Later to recruit over 800 micro-influencers on Instagram and TikTok. Influencers shared auth...entic content about the snack bar, focusing on women and moms. The campaign generated 3,224 posts and a 14% average engagement rate. The cost per engagement was $0.16, showing strong results for influencer marketing.

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Brew Dr. Kombucha - Food & Beverages

Later helps Brew Dr. Kombucha plan and schedule Instagram content. Brew Dr. Kombucha wanted to balance product promotion with their mission of sustainability. They used Later's Link in Bio to drive a... 130% increase in site traffic from Instagram. Saved posts grew 3-5 times from 2019 to 2020. The Visual Planner tool helped their small team stay organized and flexible with content planning.

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American Girl - Retail

American Girl used Later Influence to run an influencer marketing campaign for its Cultural Celebrations Collection. The goal was to promote unique cultural and religious holidays and drive website t...raffic. American Girl partnered with 20 diverse influencers to create 123 pieces of content. The campaign reached 360,000 impressions and 27,000 engagements, with a 7.5% engagement rate. The campaign focused on authentic connections and reusable content for future holidays.

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American Greetings - Consumer Goods - Large

Later Influence helped American Greetings run influencer marketing campaigns for their Celebrate The Holiday Season campaign. The brand activated almost 400 influencers and generated over 1.2k unique... pieces of content. One campaign drove 8.6 million impressions, 255,000 engagements, and an 8.98% engagement rate. The average CPM was $0.53 and CPE was $0.03. American Greetings exceeded their goal of 2 million impressions for the fiscal year.

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Later: Social Media Management Platform and Link in Bio Tool

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Peers used Later Influence for influencer marketing and engagement management

Later Influence Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.42/5 ★

Read Reviews (1)
Analytics

4.86/5 ★

Read Reviews (24)
Custom Reports

4.84/5 ★

Read Reviews (60)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.42/5 ★

Read Reviews (1)
Analytics

4.86/5 ★

Read Reviews (24)
Custom Reports

4.84/5 ★

Read Reviews (60)

Later Influence Integrations

Later Influence integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.23/5 ★

Read Reviews (42)
Data Export

3.48/5 ★

Read Reviews (18)

Pinterest

4.54 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Swell

4.74 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Few API Integrations for Later Influence

Seismic Knowledge

4.13 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Lessonly

4.65 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Seismic

4.53 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Later Influence

Overall Risk Meter

Low Medium High

Top Failure Risks for Later Influence

Later News

Product

Introducing Later 360: One View for All Your Influencer Marketing Data

Later has launched Later 360, a comprehensive enterprise reporting suite for influencer marketing. This platform integrates organic, paid, and commerce data into a unified view, powered by Later EdgeAI. It enables real-time optimization and confident investment decisions by providing actionable intelligence based on extensive performance data. Later 360 is designed to adapt to business structures, offering customizable reporting that aligns with enterprise marketing needs.

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Awards

Later Named a Leader in Influencer Marketing Platforms by G2 for Fifth Consecutive Year

Later has been named a Leader in Influencer Marketing Platforms by G2 for the fifth consecutive year. This recognition is based on over 400 verified customer reviews and reflects Later's sustained value and innovation in the creator economy. The company also earned Leader status in Affiliate Marketing, reinforcing its position as a trusted platform for brands and creators.

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Company

Later, rebranded: the story behind our boldest move yet

Later has unveiled a comprehensive rebrand, introducing a new logo, color palette, and voice to better reflect its evolution from a social media scheduling tool to a leading influencer marketing platform. This strategic move aims to align Later's brand identity with its capabilities in AI-driven marketing, creator partnerships, and enterprise solutions, enhancing its appeal to both brands and creators.

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Product

Later Hits $2.4B GMV, $250M in Creator Payouts After Mavely Acquisition

Later has achieved a $2.4 billion annual GMV run rate and $250 million in creator payouts, following its acquisition of Mavely. The platform's unified approach to influencer marketing and commerce, enhanced by AI-driven intelligence, has attracted major brands like Southwest Airlines. Later's EdgeAI optimizes campaign performance, reinforcing its leadership in influencer marketing platforms.

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Later Profile

Company Name

Later

Company Website

https://later.com/

HQ Location

Vancouver, BC CA

Employees

251-500

Social

Facebook Linkedin Twitter

Financials

PRIVATE