Later Influence: Use Cases, Capabilities & Competitors

Later has significantly expanded its enterprise business by leveraging influencer marketing as a performance-driven channel. The platform's ability to track key metrics like CTR and ROAS has position...ed it as a leader in the space. A notable success includes a cosmetics brand achieving a 30% sales increase using Later's platform. This growth underscores the shift towards data-driven strategies in influencer marketing.
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Later helped Maruchan launch Saucy Noods to Gen Z on TikTok. The campaign tripled projected reach and achieved 6x the typical engagement rate. Later sourced creators who matched Gen Z's style, focusi...ng on foodies, dorm chefs, and comedians. A spontaneous "Roomies Collab" video went viral, adding millions of views. Paid media amplified organic success, doubling impressions and video views benchmarks while cutting CPM in half.
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Later helped Phoenix Creative run an influencer marketing campaign for Trident Gum at 7-Eleven. The campaign used Instagram and TikTok to reach Gen Z and Millennial shoppers. With half the expected b...udget, Later sourced micro- and macro-influencers and managed negotiations. The campaign produced 70 pieces of content, drove 1.7 million impressions, and generated 5,200 clicks. The average engagement rate was 7.7%.
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Later helped 24 Hour Fitness scale its influencer marketing. The brand activated 29 creators to support gym reopenings and local storytelling. Campaigns drove 197.8K+ impressions and 16.6K+ engagemen...ts. The average engagement rate hit 8.4%, far above industry benchmarks. Free memberships for creators kept content flowing without big paid campaigns. Localized posts boosted community engagement near renovated gyms.
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Later used its own platform to run a B2B influencer marketing campaign targeting senior marketing decision-makers. The team partnered with two expert creators, using Later’s Brand Suitability Insight...s to vet and select the right partners quickly. The campaign ran across Instagram, LinkedIn, newsletters, and TikTok, managed entirely within Later’s workflow tools. Results included a 75.3% increase in impressions, 288% more link clicks, and $291,500 in new inbound pipeline. The campaign proved that precise creator selection and integrated reporting drive measurable ROI in influencer marketing.
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Later Influence helped American Girl run an influencer marketing campaign for its Cultural Celebrations Collection. American Girl partnered with 20 influencers to create 123 pieces of Instagram conte...nt. The campaign reached 360,000 impressions and drove over 27,000 engagements, achieving a 7.5% engagement rate. The campaign focused on authentic, diverse creators and won a 2023 MUSE Creative Award. Later Influence enabled American Girl to extend content shelf life and boost brand engagement.
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