Pinterest Overview
Pinterest addresses the challenge of idea discovery and inspiration in social media marketing. It serves as a visual discovery engine where users find and save creative ideas. Businesses leverage Pinterest to engage audiences through visually appealing content, driving brand awareness and customer engagement. The platform's unique pinning system allows marketers to curate boards that align with consumer interests, enhancing brand visibility. With its focus on visual content, Pinterest helps brands connect with users seeking inspiration in areas like recipes, home decor, and fashion. This approach fosters a community of engaged users, creating opportunities for businesses to reach potential customers organically.
Use Cases
Customers recommend Advertisement, Social Media Management, Engagement Management, as the business use cases that they have been most satisfied with while using Pinterest.
Business Priorities
Acquire Customers and Build Brand Awareness are the most popular business priorities that customers and associates have achieved using Pinterest.
Pinterest Use-Cases and Business Priorities: Customer Satisfaction Data
Pinterest works with different mediums / channels such as Social Media. Pinterest. and E-Mail.
Pinterest's features include Personalization, SEO, Widgets, etc. and Pinterest support capabilities include Chat Support, Email Support, Phone Support, etc. also Pinterest analytics capabilities include Analytics, and Custom Reports.
Reviews
"...I started to use Pinterest for display my professional photos online for advertisement and viewing...." Peer review by Kevin C., Construction
Pinterest, Tubular, Renderforest Video, InVideo, Walls.io, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Pinterest offers a free business account to market brands. Ads can be run to reach business goals on this top platform for discovery.
Popular Business Setting
for Pinterest
Top Industries
- Marketing and Advertising
- Education
- Publishing
Popular in
- Small Business
- Mid Market
- Enterprise
Pinterest is popular in Marketing And Advertising, Education, and Publishing and is widely used by Small Business, Mid Market, and Enterprise.
Pinterest Customer wins, Customer success stories, Case studies
How can Pinterest enhance your Advertisement process?
Why is Pinterest the best choice for Engagement Management?
What solutions does Pinterest provide for Communication Management?
What makes Pinterest ideal for Content Management?
11 buyers and buying teams have used Cuspera to assess how well Pinterest solved their Social Media Marketing needs. Cuspera uses 28702 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.
Frequently Asked Questions(FAQ)
for Pinterest
What is Pinterest?
Pinterest is a visual social media platform where users can create and share pins, create boards, and shop. It allows users to create their own content through images, videos, and feeds to advertise products and generate leads. It provides an ads manager, which helps drive traffic to pinterest pages and boost online sales, signups, and subscriptions.
Users have the ability to create pins that are customized pieces of content put together to form a feed, which highlight products and give customers multiple ways to connect. Pins display real-time pricing information, availability, and links to the location that the product is sold.
What is Pinterest used for?
What are the top features of Pinterest?
Who uses Pinterest?
What are Pinterest alternatives?
Where is Pinterest located?
Peers used Pinterest for advertisement and social media management
Pinterest Competitors
Pinterest Features
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| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (68) |
| Analytics | Read Reviews (1266) |
| Custom Reports | Read Reviews (5607) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (68) |
| Analytics | Read Reviews (1266) |
| Custom Reports | Read Reviews (5607) |
Pinterest Integrations
Pinterest integrates with a wide range of software applications through its robust data import and export capabilities.
Software Failure Risk Guidance
?for Pinterest
Overall Risk Meter
Top Failure Risks for Pinterest
Pinterest Inc. News
Pinterest Unveils New Ad Tools to Boost E - Commerce at 2025 Summit
Pinterest introduced new advertising tools at its 2025 summit, including Top of Search ads for unbranded queries, expanded local inventory ads, and Media Network Connect for personalized targeting. These innovations aim to enhance e-commerce engagement by leveraging Pinterest's visual discovery platform, targeting high-intent users, and potentially boosting ad revenue.
Google Analytics 4 Adds Native Pinterest Ads Data Integration
Google Analytics 4 now supports native integration with Pinterest Ads, allowing marketers to import cost data directly into the analytics platform. This integration aims to streamline multi-channel campaign analysis by offering unified tracking of costs, clicks, and impressions, enhancing ROI for e-commerce brands. It addresses data fragmentation issues and improves attribution accuracy, benefiting advertisers in retail and lifestyle sectors.
Pinterest Q2 Earnings : Revenue Beat , EPS Miss , Monthly Actives Hit All - Time High , Shares Plunge
Pinterest reported Q2 revenue of $998.23 million, surpassing estimates of $974.01 million. Despite the revenue beat, EPS missed expectations, and monthly active users reached an all-time high. However, shares declined following the announcement.
Pinterest Statistics 2024 By Usage Share, Revenue And Users - Coolest Gadgets
Pinterest's 2024 statistics highlight its usage share, revenue, and user growth.
Pinterest Inc. Profile
HQ Location
San Francisco, California
Employees
1001-5000
Social
Financials
IPO
What Are the key features of Pinterest for Social Media Management?