Product Business Settings

Pinterest is popular in Marketing And Advertising, Education, and Publishing industries and is widely used by Small Business, Mid Market, and Enterprise.

Integrations

Content Marketing
Social Media Marketing
E-Commerce Platform
Marketing Automation

Pinterest Product Overview

Pinterest addresses the challenge of idea discovery and inspiration in social media marketing. It serves as a visual discovery engine where users find and save creative ideas. Businesses leverage Pinterest to engage audiences through visually appealing content, driving brand awareness and customer engagement. The platform's unique pinning system allows marketers to curate boards that align with consumer interests, enhancing brand visibility. With its focus on visual content, Pinterest helps brands connect with users seeking inspiration in areas like recipes, home decor, and fashion. This approach fosters a community of engaged users, creating opportunities for businesses to reach potential customers organically.

How satisfied the customers are with Pinterest use-cases

Reviews

"...When we use Pinterest for business purposes, it's often to look at and compare design or color quality for other publishers...." Peer review by User in Publishing, Publishing

Pinterest Customer Insights, Testimonials and Case Studies

How efficiently Does Pinterest manage your Social Media Management?

Why is Pinterest the best choice for Engagement Management?

How does Pinterest address your Communication Management Challenges?

How does Pinterest facilitate Content Management?

What is Pinterest?

Pinterest is a visual social media platform where users can create and share pins, create boards, and shop. It allows users to create their own content through images, videos, and feeds to advertise products and generate leads. It provides an ads manager, which helps drive traffic to pinterest pages and boost online sales, signups, and subscriptions.

Users have the ability to create pins that are customized pieces of content put together to form a feed, which highlight products and give customers multiple ways to connect. Pins display real-time pricing information, availability, and links to the location that the product is sold.

What is Pinterest used for?

Pinterest is a Social Media Marketing Software mainly used by its customers to Acquire Customers and Build Brand Awareness by Advertisement, Social Media Management and Engagement Management .

What are the top features of Pinterest?

Personalization, SEO and Widgets are some of the top features of Pinterest.

Who uses Pinterest?

Pinterest is used by Marketing And Advertising, Education and Publishing among other industries.

What are Pinterest alternatives?

Tubular, Renderforest Video, InVideo and Walls.Io are popular alternatives for Pinterest.

Where is Pinterest located?

Pinterest is headquartered at San Francisco, California.

11 buyers and buying teams have used Cuspera to assess how well Pinterest solved their Social Media Marketing needs. Cuspera uses 28702 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

Fresh Kills Park

Fresh Kills Park set clear goals for long-term transformation. The project used phased development to open more areas to the public over time. The park aimed to become fully sustainable. A habitat di...versification diagram helped explain the process. The project inspired with its focus on sustainability and public access.

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William, USA - Consumer Services - Small

William used buildahottub.com to buy a design for a DIY hot tub. He contacted Andi to get all the parts as a kit. The website provided step-by-step instructions and clear images. William built his ow...n hot tub at home using these resources. The process was simple and supported by detailed guides.

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Ami Farms - Food & Beverages

Serious Studio designed the brand identity for Ami Farms, a biodynamic farm in Silang, Cavite. The project focused on promoting good farming practices and healthy food. The new branding highlights Am...i Farms' commitment to quality and wellness. The design supports their mission to enrich both the soul and body through sustainable agriculture.

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Serious Studio - Design - Small

Serious Studio created A Seriously Good Gift, a premium hot chocolate set, as a client gift. The design agency focused on every detail, using specialty paper, rose gold finish, and fine lined artwork... for the packaging. The project highlights their expertise in packaging design and branding. The result is a unique, elegant gift box that stands out for its thoughtful presentation.

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lightning

Peers used Pinterest for advertisement and social media management

Pinterest Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.01/5

Read Reviews (68)
Analytics

3.96/5

Read Reviews (1266)
Custom Reports

3.78/5

Read Reviews (5607)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.01/5

Read Reviews (68)
Analytics

3.96/5

Read Reviews (1266)
Custom Reports

3.78/5

Read Reviews (5607)

Software Failure Risk Guidance

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for Pinterest

Overall Risk Meter

Low Medium High

Top Failure Risks for Pinterest

Pinterest Inc. News

M&A
 

Pinterest Acquires CTV Startup TvScientific (Didnt CTV That Coming) - AdExchanger

Pinterest plans to acquire tvScientific, a CTV advertising platform, to expand into connected TV advertising. The acquisition aligns with Pinterest's strategy to enhance its performance marketing capabilities. TvScientific will continue to operate independently post-acquisition, which is expected to close in the first half of 2026, pending regulatory review.

Product
 

Pinterest Unveils New Ad Tools to Boost E - Commerce at 2025 Summit

Pinterest introduced new advertising tools at its 2025 summit, including Top of Search ads for unbranded queries, expanded local inventory ads, and Media Network Connect for personalized targeting. These innovations aim to enhance e-commerce engagement by leveraging Pinterest's visual discovery platform, targeting high-intent users, and potentially boosting ad revenue.

Partnership
 

Google Analytics 4 Adds Native Pinterest Ads Data Integration

Google Analytics 4 now supports native integration with Pinterest Ads, allowing marketers to import cost data directly into the analytics platform. This integration aims to streamline multi-channel campaign analysis by offering unified tracking of costs, clicks, and impressions, enhancing ROI for e-commerce brands. It addresses data fragmentation issues and improves attribution accuracy, benefiting advertisers in retail and lifestyle sectors.

Financial
 

Pinterest Q2 Earnings : Revenue Beat , EPS Miss , Monthly Actives Hit All - Time High , Shares Plunge

Pinterest reported Q2 revenue of $998.23 million, surpassing estimates of $974.01 million. Despite the revenue beat, EPS missed expectations, and monthly active users reached an all-time high. However, shares declined following the announcement.

Pinterest Inc. Profile

Company Name

Pinterest Inc.

Company Website

https://www.pinterest.com/

Year Founded

2009

HQ Location

San Francisco, California

Employees

1001-5000

Social

Financials

IPO