Pinterest Overview

This is a summary of the comprehensive capabilities and benefits of Pinterest based on over 28702 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Pinterest, MeetEdgar, Stencil, Renderforest Video, TwineSocial, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Pinterest is right for your needs? Our Cuspera AI engine can evaluate how Pinterest fits your specific business needs, industry, and context. Get your personalized assessment report today.

Pinterest supports business activities such as:

  • Advertisement
  • Social Media Management
  • Engagement Management
  • Communication Management
  • Content Management

Pinterest can help you with many business goals, such as Acquire Customers, Build Brand Awareness, Improve Digital And Social Presence, Scale Best Practices, Increase Sales & Revenue, etc. It can help manage these activities if you use Social Media Pinterest and E-Mail for these needs. As a solution, Pinterest's capabilities include Personalization, SEO, Widgets, etc.

Pinterest was founded in 2009. Marketing and Advertising Vertical is its biggest customer base.

Reviews

"...Lens also helps drive the conversion rate of image-based Pinterest Ads, which hover at 8.5 percent. ..." How to increase conversions with visual search in e-commerce

Cuspera Reviews

11 buyers and buying teams have used Cuspera to assess how well Pinterest solved their Social Media Marketing needs. Cuspera uses 28702 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

Business Priorities

Acquire Customers and Build Brand Awareness are the most popular business priorities peers achieved using Pinterest.

Other priorities:

  • Improve Digital And Social Presence
  • Scale Best Practices
  • Increase Sales & Revenue
  • Improve Brand Engagement
  • Enhance Customer Relationships
  • Improve ROI
  • Launch New Products
  • Grow Market Share
  • Enter New Markets Internationally Or Locally
  • Establish Thought Leadership
  • Improve Efficiency
  • Improve Stakeholder Relations
  • Improve Internal Communications
  • Improve Consistency
  • Improve Visibility
  • Increase Customer Life Time Value
  • Manage Risk
See all business priorities See less business priorities

Use Cases

Peers recommend Advertisement , Social Media Management , Engagement Management , as the business use cases that they have been most satisfied while using Pinterest.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Advertisement with Social Media and Pinterest

3.66/5 ★

Read Reviews (1147)

"...Lens also helps drive the conversion rate of image-based Pinterest Ads, which hover at 8.5 percent. ..." How to increase conversions with visual search in e-commerce
Social Media Management with Social Media and Pinterest

4.52/5 ★

Read Reviews (1139)

"...We will also share your post on social media if sharing buttons are readily available on your post...." Funtastic Friday #200
scheduling post to social media

4.72/5 ★

Read Reviews (503)

"...I share Bible verses and new blog post on social network like on Twitter, Google+ and Facebook...."
engaging on social media

4.65/5 ★

Read Reviews (258)

"...You don t have to be an online seamstress or landscape designer to grow a highly engaged social presence though! ..."
managing social media account

4.68/5 ★

Read Reviews (189)

"...Elisabeth Don t forget to follow my social media accounts; Instagram @littlecupofmum Facebook @littlecupofmum Pinterest @littlecupofmum Twitter @littlecupofmum..."
social media analytics

3.94/5 ★

Read Reviews (121)

"...He reviews data from web analytics and social media dashboard solutions, then provides recommendations and web development action that improves marketing strategy and business profitability...."
monitoring social media

4.72/5 ★

Read Reviews (9)

"...Hootsuite offers the ability to schedule, monitor, engage, and track analytics on social platforms like Instagram, Facebook, LinkedIn, Twitter, YouTube, Pinterest, and Snapchat...."
Engagement Management with Social Media and Pinterest

4.63/5 ★

Read Reviews (964)

"...The Save button is one of the easiest ways to passively grow your Pinterest influence and engagement...." The Top 12 Pinterest Tools for Marketers
engaging and following up

4.64/5 ★

Read Reviews (857)

"...No one needs to come showing up as twins Check out my Pinterest board of engagement session outfits for inspiration! ..."
engaging with scheduling & cadence

1.85/5 ★

Read Reviews (2)

"...Ultimately, creating a sustainable blog posting cadence is up to you. ..."
PEER EXPERIENCES
Advertisement with Social Media and Pinterest

3.66/5 ★

Read Reviews (1147)

"...Lens also helps drive the conversion rate of image-based Pinterest Ads, which hover at 8.5 percent. ..." How to increase conversions with visual search in e-commerce
Social Media Management with Social Media and Pinterest

4.52/5 ★

Read Reviews (1139)

"...We will also share your post on social media if sharing buttons are readily available on your post...." Funtastic Friday #200
scheduling post to social media

4.52/5 ★

Read Reviews (503)

engaging on social media

4.52/5 ★

Read Reviews (258)

managing social media account

4.52/5 ★

Read Reviews (189)

social media analytics

4.52/5 ★

Read Reviews (121)

monitoring social media

4.52/5 ★

Read Reviews (9)

Engagement Management with Social Media and Pinterest

4.63/5 ★

Read Reviews (964)

"...The Save button is one of the easiest ways to passively grow your Pinterest influence and engagement...." The Top 12 Pinterest Tools for Marketers
engaging and following up

4.63/5 ★

Read Reviews (857)

engaging with scheduling & cadence

4.63/5 ★

Read Reviews (2)

86+ more Business Use Cases

Our AI advisor, Wyz, harnessed 28702 insights from peers and experts to help you assess how these Pinterest use cases fit your Social Media Marketing needs.

Frequently Asked Questions(FAQ)

for Pinterest

What is Pinterest?

Pinterest is a visual social media platform where users can create and share pins, create boards, and shop. It allows users to create their own content through images, videos, and feeds to advertise products and generate leads. It provides an ads manager, which helps drive traffic to pinterest pages and boost online sales, signups, and subscriptions.

What is Pinterest used for?

Pinterest is a Social Media Marketing Software mainly used by its customers to Acquire Customers and Build Brand Awareness by Advertisement, Social Media Management and Engagement Management .

What are the top features of Pinterest?

Personalization, SEO and Widgets are some of the top features of Pinterest.

Who uses Pinterest?

Pinterest is used by Marketing And Advertising, Education and Publishing among other industries.

What are Pinterest alternatives?

MeetEdgar, Stencil, Renderforest Video and TwineSocial are popular alternatives for Pinterest.

Where is Pinterest located?

Pinterest is headquartered at San Francisco, California.

Popular Business Setting

for Pinterest

Top Industries

  • Marketing and Advertising
  • Education
  • Publishing

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used Pinterest to Acquire customers and Build brand awareness

Peer and Expert Opinion on Features

for Pinterest

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
Personalization

3.71/5 ★

Read Reviews (966)
SEO

3.55/5 ★

Read Reviews (664)
Widgets

2.08/5 ★

Read Reviews (296)
Templates

3.78/5 ★

Read Reviews (245)
Alerts: popups & Notifications

2.39/5 ★

Read Reviews (161)
FEATURES RATINGS AND REVIEWS
Personalization

3.71/5 ★

Read Reviews (966)
SEO

3.55/5 ★

Read Reviews (664)
Widgets

2.08/5 ★

Read Reviews (296)
Templates

3.78/5 ★

Read Reviews (245)
Alerts: popups & Notifications

2.39/5 ★

Read Reviews (161)

IT and Other Capabilities

for Pinterest

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.33/5 ★

Read Reviews (2006)
Data Export

3.11/5 ★

Read Reviews (1004)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

3.33/5 ★

Read Reviews (2006)
Data Export

3.11/5 ★

Read Reviews (1004)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.91/5 ★

Read Reviews (204)
Email Support

4.77/5 ★

Read Reviews (128)
Phone Support

4.72/5 ★

Read Reviews (91)
24/7 Support

4.07/5 ★

Read Reviews (1112)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.91/5 ★

Read Reviews (204)
Email Support

4.77/5 ★

Read Reviews (128)
Phone Support

4.72/5 ★

Read Reviews (91)
24/7 Support

4.07/5 ★

Read Reviews (1112)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.01/5 ★

Read Reviews (68)
Analytics

3.96/5 ★

Read Reviews (1266)
Custom Reports

3.78/5 ★

Read Reviews (5607)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.01/5 ★

Read Reviews (68)
Analytics

3.96/5 ★

Read Reviews (1266)
Custom Reports

3.78/5 ★

Read Reviews (5607)

Software Failure Risk Guidance

?

for Pinterest

Overall Risk Meter

Low Medium High

Top Failure Risks for Pinterest

Vendor Profile Details

Company Name

Pinterest

Company Website

https://www.pinterest.com/

Year Founded

2009

HQ Location

San Francisco, California

Employees

1001-5000

Social

Financials

IPO