Pinterest: Pinterest offers a free business account to market brands. Ads can be run to reach business goals on this top platform for discovery.
Tubular: Tubular tracks shifting values, interests, and consumer behaviors across platforms. It provides a unified view of social video audiences' interests and behaviors.
Introducing Pinterest and Tubular
Pinterest belong to a category of solutions that help Social Media Marketing, whereas Tubular belong to a category of solutions that help Data Management Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Pinterest covers Social Media Management with Social Media, Engagement Management with Social Media, Advertisement with Social Media, Content Management with Social Media, etc.
Tubular focuses on Social Media Management with Social Media, Engagement Management with Video, Communication Management with Video, Advertisement with Mass Media, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Pinterest and Tubular: Best activities based on customer satisfaction
Pinterest in Action: Unique Activities
How does Pinterest facilitate Engagement Management?
"...For B2C and B2B companies can distribute content in an engaging way - For example, include an image on your blog or products to make them easily pinnable and easy to share...." Peer review by Joy M., Marketing and Advertising
What benefits does Pinterest offer for Advertisement?
"...It s not uncommon for our CPA on Pinterest to be 10-50% lower than it is on other advertising channels at any given time...." Peer review by Gabriela Parada, Social Media Manager, Adore Me
How can Pinterest optimize your Content Management Workflow?
"...I love that Pinterest allows me to upload and create content...." Peer review by Ann I.
How can Pinterest optimize your Communication Management Workflow?
"...I can post lots of different content to our Pinterest page and have our web page materials and social media posts free for other to post to the platform through their accounts...." Peer review by Curtis R, Lead Marketing Associate
Tubular in Action: Unique Activities
How does Tubular address your Competitive Intelligence Challenges?
"...Benchmark yourself against the competition and find the right partners to close more deals and increase ROI. ..." Partner Decisions Tubular Labs
Top Processes
Customer evidence for the processes each product supports. Click Read Reviews to open peer feedback.
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Build brand awareness
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Improve digital and social presence
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Scale best practices
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Increase sales & revenue
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Improve brand engagement
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Enhance customer relationships
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Improve ROI
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Launch new products
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Grow market share
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Enter new markets internationally or locally
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Establish thought leadership
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Improve efficiency
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Improve stakeholder relations
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Improve internal communications
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Improve consistency
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Improve visibility
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Increase customer life time value
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Manage risk
- See 16 more
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Increase sales & revenue
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Improve ROI
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Acquire customers
-
Enhance customer relationships
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Improve digital and social presence
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Enter new markets internationally or locally
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Improve brand engagement
-
Scale best practices
- See 5 more
IT and Other Capabilities
- Low
- Medium
- High
Data
Support
Others
Business Setting
| Tubular | ||
|---|---|---|
| Peer score | 4.5 | 4.8 |
| Peer insights | 28702 | 578 |
| Top industries |
Marketing And Advertising 16.0%
Education 15.0%
Publishing 9.0%
|
Research 28.0%
Marketing And Advertising 15.0%
Insurance 15.0%
|
| SMB and Mid-Market | 79.0% | 100.0% |
| Enterprise | 21.0% | 0.0% |
| Pricing |
Integrations
Ecosystem partners each product commonly connects with.
News
Latest Pinterest news
Pinterest offers predictive optimization for Performance+
Pinterest has introduced a predictive optimization feature for Performance+, utilizing AI to enhance campaign effectiveness. The new campaign optimization score evaluates ad elements to improve performance, focusing on Pinterest+ campaigns. It measures factors like targeting, budgets, and creative variations. Advertisers are encouraged to use diverse ad formats and maintain updated conversion data to align with shopping trends.
Latest Tubular news
Tubular Labs: How Brands Won on YouTube with AI-Centered ...
Tubular Labs released its March 2026 viewership trends data, highlighting significant growth in social video engagement driven by AI-generated content and women-centered sports campaigns. Brands like Gatorade and Microsoft leveraged these strategies for substantial increases in YouTube viewership. Tubular Labs, now part of Chartbeat, continues to lead in social video intelligence, offering insights across major platforms.
How can Pinterest optimize your Social Media Management Workflow?