Supermetrics Overview

Supermetrics empowers marketing teams and agencies by transforming how they handle data. As a leading Marketing Intelligence Platform, Supermetrics enables users to seamlessly connect and manage data from various sources for comprehensive analysis and activation. This platform is instrumental for over 200,000 companies across 120 countries, showcasing its global reach and reliability. Users can analyze, visualize, and report data within their preferred applications, providing flexibility and customization. Supermetrics supports data-driven decision-making, offering insights that drive marketing strategies and enhance ROI. With its ability to optimize marketing efforts on user-defined terms, Supermetrics is a strategic asset for brands aiming to leverage data intelligence for accelerated growth.

Use Cases

Customers recommend Advertisement, Social Media Management, Digital Marketing, as the business use cases that they have been most satisfied with while using Supermetrics.

Other use cases:

  • Referral Management
  • Campaign Management
  • Content Management
  • Channel Marketing
  • Training & Onboarding
  • Account Management
  • Engaging And Following Up
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Business Priorities

Acquire Customers and Improve Internal Communications are the most popular business priorities that customers and associates have achieved using Supermetrics.

Other priorities:

  • Grow Market Share
  • Improve ROI
  • Improve Efficiency
  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Enhance Customer Relationships
  • Launch New Products
  • Scale Best Practices
  • Improve Digital And Social Presence
  • Increase Customer Life Time Value
  • Build Brand Awareness
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Supermetrics Use-Cases and Business Priorities: Customer Satisfaction Data

Supermetrics works with different mediums / channels such as Social Media. Facebook. and LinkedIn.

Supermetrics's features include Dashboard, SEM, Templates, etc. and Supermetrics support capabilities include AI Powered, 24/7 Support, Chat Support, etc. also Supermetrics analytics capabilities include Analytics, and Custom Reports.

Reviews

"...I love being able to query everything from social engagement data to AdWords to website traffic all within one spreadsheet using Supermetrics...." Peer review by Tigh L, Marketing Director, Marketing and Advertising

Supermetrics, TWIPLA, Klipfolio, Buildfire, Unity Platform, etc., all belong to a category of solutions that help Digital Analytics. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Supermetrics streamlines marketing data for better control and growth. A 14-day free trial is available without requiring a credit card.

Popular Business Setting

for Supermetrics

Top Industries

  • Marketing and Advertising
  • Internet
  • Education

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Supermetrics is popular in Marketing And Advertising, Internet, and Education and is widely used by Small Business, Mid Market, and Enterprise.

Supermetrics Customer wins, Customer success stories, Case studies

How can Supermetrics enhance your Social Media Management process?

Why is Supermetrics the best choice for Digital Marketing?

What Are the key features of Supermetrics for Referral Management?

How does Supermetrics facilitate Campaign Management?

16 buyers and buying teams have used Cuspera to assess how well Supermetrics solved their Digital Analytics needs. Cuspera uses 3789 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Analytics needs.

CrediNord - Financial Services

Supermetrics for Amazon S3 helped CrediNord automate marketing data collection. Before, the team manually downloaded data from many channels. This made it hard to see marketing results. With Supermet...rics, they moved data to Amazon S3 and built a dashboard in QlikSense. Now, CrediNord makes faster, data-driven decisions and improves marketing performance.

Read on →

First Tube Media - Media Production

Supermetrics API helped First Tube Media, part of Horizon Media, launch a new product and cut time to market by 35-40%. The agency saved over $200,000 in headcount by choosing Supermetrics over build...ing in-house. With Supermetrics, First Tube created Live Look-In, letting brands turn live event clips into ads. This enabled new revenue streams and helped clients prove the value of advertising spend. Supermetrics streamlined data aggregation and authorization for hundreds of influencer accounts.

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Humberview Group - Automotive

Supermetrics and Google BigQuery helped Humberview Group modernize their marketing reporting. The team moved away from manual data aggregation and a closed box reporting system. They built a marketin...g data warehouse with data from Google Analytics, Instagram Ads, and Facebook Ads. Now, the marketing team provides interactive dashboards to internal stakeholders. Humberview aims to analyze the full customer journey and improve campaign insights.

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Ontario Lottery and Gaming Corporation (OLG) - Lottery And Gambling

Supermetrics helped OLG centralize and automate its marketing data reporting. OLG used Supermetrics and Looker Studio to combine data from many sources. This let them access 30% more metrics and auto...mate their reports. The team saved 35% of their time and increased reporting output by 75%. OLG gained deeper insights and improved their marketing campaigns.

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Accenture Interactive - Marketing And Advertising

Supermetrics for Google Sheets helped Accenture Interactive automate budget pacing and conversion tracking. The agency managed large media budgets and struggled with manual data collection, which too...k 1.5 hours daily. With Supermetrics, they streamlined campaign analytics and reduced manual work. The team now uses Tableau for client reporting and Supermetrics for internal analytics and quality assurance. This improved efficiency and built a scalable foundation for campaign management.

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StackAdapt - Marketing And Advertising

StackAdapt used Supermetrics to centralize marketing data from many channels. The Demand Generation team needed a single source of truth to improve efficiency. They integrated Supermetrics with Looke...r Studio to analyze and visualize campaign data. This helped them optimize ad spend and stay within budget. Supermetrics made it easier to track performance and improve marketing results.

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10 Must-know Looker Studio Tips for Marketers

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Frequently Asked Questions(FAQ)

for Supermetrics

What is Supermetrics used for?

Supermetrics is a Digital Analytics Software mainly used by its customers to Acquire Customers and Improve Internal Communications by Advertisement, Social Media Management and Digital Marketing .

What are the top features of Supermetrics?

Dashboard, SEM and Templates are some of the top features of Supermetrics.

Who uses Supermetrics?

Supermetrics is used by Marketing And Advertising, Internet and Education among other industries.

What are Supermetrics alternatives?

TWIPLA, Klipfolio, Buildfire and Unity Platform are popular alternatives for Supermetrics.

Where is Supermetrics located?

Supermetrics is headquartered at Helsinki, Uusimaa.
lightning

Peers used Supermetrics for advertisement and social media management

Supermetrics Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.06/5 ★

Read Reviews (3)
Analytics

4.44/5 ★

Read Reviews (351)
Custom Reports

4.07/5 ★

Read Reviews (997)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.06/5 ★

Read Reviews (3)
Analytics

4.44/5 ★

Read Reviews (351)
Custom Reports

4.07/5 ★

Read Reviews (997)

Software Failure Risk Guidance

?

for Supermetrics

Overall Risk Meter

Low Medium High

Top Failure Risks for Supermetrics

Supermetrics Group News

Product

Supermetrics AI Adoption Gaps in Marketing 2026

Supermetrics released its 2026 Marketing Data Report, revealing that AI adoption in marketing lags behind spend-optimization goals. Only 17% of surveyed marketers use AI for campaign optimization, despite 70% prioritizing spend efficiency. Retail leads AI usage, while e-commerce lags. Barriers include talent shortages and infrastructure gaps. Supermetrics executives emphasize the need for real-time data activation to enhance strategy and revenue impact.

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Product

Supermetrics Report Reveals Marketing Professionals Struggle with AI ...

Supermetrics' 2026 report highlights the challenges marketing professionals face in AI adoption, with only 6% fully integrating AI into workflows. The report identifies data accessibility, trust, and financial pressures as major barriers. CEO Anssi Rusi emphasizes the need for sound data to enhance marketing performance. Supermetrics aids brands like BBC and Heineken in improving data foundations and decision-making.

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Product

Only 6% of Marketers Have Fully Implemented AI: Supermetrics

Supermetrics released its 2026 Marketing Data Report, revealing that only 6% of marketers have fully implemented AI due to limited data access and trust issues. The report highlights the pressure from leadership to adopt AI, with 89% of pressure attributed to the C-suite and board. Supermetrics emphasizes the need for strong data foundations to enhance AI-driven marketing performance.

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Product

Supermetrics 2026 Marketing Data Report Reveals AI Adoption Gap

Supermetrics released its 2026 Marketing Data Report, highlighting a gap in AI adoption among marketers. Despite 80% feeling pressure to adopt AI, only 6% have fully implemented it due to data access and trust issues. The report emphasizes the need for unified data and clear strategies to enhance AI-driven marketing performance.

Read more →

Supermetrics Group Profile

Company Name

Supermetrics Group

Company Website

//supermetrics.com

HQ Location

Helsinki, Uusimaa

Social

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