Supermetrics Overview

Supermetrics empowers marketing teams and agencies by transforming how they handle data. As a leading Marketing Intelligence Platform, Supermetrics enables users to seamlessly connect and manage data from various sources for comprehensive analysis and activation. This platform is instrumental for over 200,000 companies across 120 countries, showcasing its global reach and reliability. Users can analyze, visualize, and report data within their preferred applications, providing flexibility and customization. Supermetrics supports data-driven decision-making, offering insights that drive marketing strategies and enhance ROI. With its ability to optimize marketing efforts on user-defined terms, Supermetrics is a strategic asset for brands aiming to leverage data intelligence for accelerated growth.

Use Cases

Customers recommend Advertisement, Social Media Management, Digital Marketing, as the business use cases that they have been most satisfied with while using Supermetrics.

Other use cases:

  • Referral Management
  • Campaign Management
  • Content Management
  • Channel Marketing
  • Training & Onboarding
  • Account Management
  • Engaging And Following Up
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Business Priorities

Acquire Customers and Improve Internal Communications are the most popular business priorities that customers and associates have achieved using Supermetrics.

Other priorities:

  • Grow Market Share
  • Improve ROI
  • Improve Efficiency
  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Enhance Customer Relationships
  • Launch New Products
  • Scale Best Practices
  • Improve Digital And Social Presence
  • Increase Customer Life Time Value
  • Build Brand Awareness
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Supermetrics Use-Cases and Business Priorities: Customer Satisfaction Data

Supermetrics works with different mediums / channels such as Social Media. Facebook. and LinkedIn.

Supermetrics's features include Dashboard, SEM, Templates, etc. and Supermetrics support capabilities include AI Powered, 24/7 Support, Chat Support, etc. also Supermetrics analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Supermetrics has access to some hard-to-find digital marketing sources such as Pinterest Ads or Instagram posts...." Peer review by Administrator

Supermetrics, TWIPLA, Klipfolio, Buildfire, Unity Platform, etc., all belong to a category of solutions that help Digital Analytics. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Supermetrics streamlines marketing data for better control and growth. A 14-day free trial is available without requiring a credit card.

Popular Business Setting

for Supermetrics

Top Industries

  • Marketing and Advertising
  • Internet
  • Education

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Supermetrics is popular in Marketing And Advertising, Internet, and Education and is widely used by Small Business, Mid Market, and Enterprise.

Supermetrics Customer wins, Customer success stories, Case studies

How can Supermetrics optimize your Social Media Management Workflow?

What Are the key features of Supermetrics for Digital Marketing?

What benefits does Supermetrics offer for Referral Management?

Why is Supermetrics the best choice for Campaign Management?

16 buyers and buying teams have used Cuspera to assess how well Supermetrics solved their Digital Analytics needs. Cuspera uses 3789 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Digital Analytics needs.

Tinuiti - Marketing And Advertising

Supermetrics helped Tinuiti, a US-based performance marketing agency, cut operating costs and save time on manual reporting. Tinuiti uses Supermetrics to move marketing data into Google Sheets and Da...ta Studio for business reports and ad hoc analysis. The agency improved client feedback by building custom client reports with Supermetrics. They also streamlined reporting for over 350 clients, mostly in ecommerce and retail. Supermetrics enabled better data integration and reporting automation for Tinuiti's team.

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TBWAHelsinki - Marketing And Advertising

Supermetrics helped TBWAHelsinki automate marketing data collection for campaigns like Neste with Prince Ea. The Data & Insights team now uses Supermetrics for data collection, monitoring, and report...ing. This lets them skip manual work and focus on planning and analyzing campaigns. Supermetrics made TBWAHelsinki a data-driven leader in client reporting within the TBWA group. The agency is now seen as a global trendsetter in marketing analytics.

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Swappie - Consumer Electronics

Supermetrics helped Swappie improve ROAS by 15% using marketing mix modeling. Swappie switched from Funnel to Supermetrics for better pricing and developer experience. Supermetrics automated Swappie'...s data collection for marketing mix modeling, while Google Cloud enabled data analysis. The new setup let Swappie simulate investment scenarios and optimize budget allocation. Swappie identified the most efficient channels and predicted diminishing returns with Supermetrics.

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Super RTL - Entertainment

Supermetrics API helped Super RTL, a leading children's media company in Germany, Austria, and Switzerland, automate their marketing data reporting. The team replaced an in-house solution with Superm...etrics API for direct Power BI integration. This change reduced analytics work from weeks to just a few hours. Automated dashboards now let Super RTL act faster on insights. The solution improved data quality and reporting speed.

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Stride-up - Marketing And Advertising

Supermetrics helped Stride-up, a Paris-based marketing agency, automate data collection from over 150 sources. Before, they manually pulled data into Google Sheets and built reports in Looker Studio.... With Supermetrics, they created a 'Global Vision' approach, focusing on business KPIs that matter to clients. This let them make better decisions on which products to promote and which ads to run. The agency now delivers more value to its mostly ecommerce clients.

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StackAdapt - Marketing And Advertising

StackAdapt used Supermetrics to centralize marketing data from many channels. The Demand Generation team needed a single source of truth to improve efficiency. They integrated Supermetrics with Looke...r Studio to analyze and visualize campaign data. This helped them optimize ad spend and stay within budget. Supermetrics made it easier to track performance and improve marketing results.

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10 Must-know Looker Studio Tips for Marketers

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Frequently Asked Questions(FAQ)

for Supermetrics

What is Supermetrics used for?

Supermetrics is a Digital Analytics Software mainly used by its customers to Acquire Customers and Improve Internal Communications by Advertisement, Social Media Management and Digital Marketing .

What are the top features of Supermetrics?

Dashboard, SEM and Templates are some of the top features of Supermetrics.

Who uses Supermetrics?

Supermetrics is used by Marketing And Advertising, Internet and Education among other industries.

What are Supermetrics alternatives?

TWIPLA, Klipfolio, Buildfire and Unity Platform are popular alternatives for Supermetrics.

Where is Supermetrics located?

Supermetrics is headquartered at Helsinki, Uusimaa.
lightning

Peers used Supermetrics for advertisement and social media management

Supermetrics Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.06/5 ★

Read Reviews (3)
Analytics

4.44/5 ★

Read Reviews (351)
Custom Reports

4.07/5 ★

Read Reviews (997)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.06/5 ★

Read Reviews (3)
Analytics

4.44/5 ★

Read Reviews (351)
Custom Reports

4.07/5 ★

Read Reviews (997)

Software Failure Risk Guidance

?

for Supermetrics

Overall Risk Meter

Low Medium High

Top Failure Risks for Supermetrics

Supermetrics Group News

Product

Supermetrics AI Launches, Reinforced by 15 Years of Marketing ...

Supermetrics has launched a suite of AI-powered solutions to enhance its marketing intelligence platform. These tools, including Supermetrics Agents and AI integrations, aim to improve data analysis and decision-making for marketers. Built on Supermetrics' proprietary Knowledge Graph, the solutions offer reliable AI to streamline workflows and reduce time to insights by up to 90%. This launch reinforces Supermetrics' commitment to providing effective marketing data solutions.

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M&A

Supermetrics acquires Relay42 to power real-time marketing - - mediashotz.co.uk

Supermetrics has acquired Relay42, a real-time customer data platform. This move integrates Relay42s personalization technology with Supermetrics marketing intelligence tools, creating a unified platform for real-time data integration, analysis, and activation. The combined solution aims to deliver end-to-end marketing intelligence, connecting data performance, customer behavior, and revenue outcomes for marketers.

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M&A

Supermetrics acquires real-time CDP Relay42 - MSN

Supermetrics has acquired Relay42, a real-time customer data platform (CDP). This move expands Supermetrics marketing intelligence capabilities with advanced real-time data activation and customer journey orchestration. The acquisition strengthens Supermetrics position in the marketing analytics and data integration space, enabling clients to unify, analyze, and act on customer data across channels for improved marketing performance.

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Supermetrics Group Profile

Company Name

Supermetrics Group

Company Website

//supermetrics.com

HQ Location

Helsinki, Uusimaa

Social

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