Real-World Case Studies and Customer Success Stories with Supermetrics

Supermetrics helped Orange Line automate client reporting, saving 25–75 hours per week. The agency used Supermetrics to scale data operations... and manage complex marketing data for clients. Orange Line improved reporting speed and accuracy, leading to a 5–10% increase in ROAS across clients. The platform enabled tailored data storage solutions, including Supermetrics Storage and client-owned warehouses. Junior team members now focus on strategic work instead of manual data wrangling.
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Pattrns, a digital agency, used Supermetrics to automate marketing data reporting. Before, reporting was slow and often wrong. Supermetrics let... them blend data from Google Sheets, Looker Studio, and BigQuery into one source of truth. This helped Pattrns give clients real-time dashboards and better insights. Now, they can track results, optimize campaigns, and show clear business impact. Supermetrics made their reporting faster, more accurate, and helped boost client ROI.
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Supermetrics Storage helped Found UK automate marketing data collection and unify reporting. Before, teams spent hours each week on manual... data work. Now, all data is in one place, so reports are fast and always available. Teams focus on strategy and insights, not spreadsheets. Found UK delivers smarter, more reliable client reports with less effort.
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Katté & Co used Supermetrics for Google BigQuery to move marketing data from multiple platforms into a central data warehouse. This switch improved... data consistency and made client reporting faster and more reliable. The team saved dozens of hours by automating data transfers and report creation. Supermetrics also helped upskill staff in data handling and SQL. The agency now delivers better, more customized reports to clients.
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Digital Ninjas uses Supermetrics to connect all marketing and fundraising data for nonprofits in one place. Before Supermetrics, reporting was... slow and error-prone. Now, teams save 50 hours per month on reporting and improve campaign ROI by 5-10%. Budget pacing is accurate within ±5%. Campaigns iterate 25% faster and conversions are up 13%. Supermetrics helps Digital Ninjas show clear links between digital campaigns and real-world impact for clients like Black Dog Institute and Redkite.
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VWO used Supermetrics for Google Sheets to automate their performance marketing reporting. Before, their developers spent hours maintaining custom API... connections and downloading CSVs. With Supermetrics, VWO automated daily, weekly, and monthly reports from multiple ad platforms. This change saved about 30% of developer time. The marketing team now accesses campaign data faster and can optimize more quickly.
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Supermetrics for BigQuery helped Siavak, a Budapest-based marketing analytics agency, overcome reporting limitations caused by spreadsheet data caps. Siavak used Supermetrics... to automate data transfers from multiple marketing platforms into BigQuery, speeding up reporting and enabling deeper analysis. The solution allowed Siavak to blend online and offline data, provide real-time reports, and offer clients full data ownership. As a result, Siavak diversified its client offerings and improved the value of its marketing reporting services.
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Supermetrics helped Props move from Google Sheets to BigQuery for marketing data. Props needed to handle more data and improve... its AI-powered content marketing platform. Supermetrics' Professional Services team built a custom solution to centralize data and connect AI tools. Props now delivers real-time, AI-driven creative insights to clients. The new data stack removed manual work and made scaling easy. Clients get instant access to campaign data and flexible reporting.
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Sleeping Giant Media used Supermetrics to cut their client reporting time from 7 days to just a few hours. The agency automated... data collection and reporting, moving from manual Excel work to streamlined Google Sheets dashboards. This freed up time for campaign optimization and improved client satisfaction. Supermetrics enabled flexible, granular reporting for both client and internal needs. The agency credits Supermetrics with helping them grow their business and deliver better insights to clients.
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Kaimera used Supermetrics to automate client reporting and unify marketing data. Before Supermetrics, manual reporting slowed their team and limited... insights. With Supermetrics, Kaimera identified high-value customers for a retail client and boosted campaign spend efficiency by 22%. For a B2B client, they increased lead generation by 3-4x and cut customer acquisition costs by over 50%. Supermetrics enabled real-time data analysis and helped Kaimera make better business decisions.
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TBWA\Helsinki uses Supermetrics to collect and analyze marketing data for client campaigns. The team replaced manual data gathering with automated... reporting, saving hundreds of hours. Supermetrics helps them track campaign performance in real time and share transparent results with clients. The agency now makes data-driven decisions at every stage, from planning to reporting. TBWA\Helsinki is recognized as a leader in client reporting within the TBWA group.
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Supermetrics helped Webprofits, a digital growth consultancy in Australia, automate and customize client marketing reports. Before Supermetrics, reporting was manual,... slow, and prone to errors. With Supermetrics, Webprofits built a reporting stack that blends data from multiple platforms, saving time and improving accuracy. Teams now create bespoke reports for every client, supporting growth and deeper analytics. Webprofits tripled their average client size and achieved double-digit growth using Supermetrics for reporting.
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Supermetrics helped Imajery automate data collection and reporting. Manual data handling slowed Imajery's analysis and insights. Integrating Supermetrics with Google... Sheets and Looker Studio saved time and improved strategic recommendations. Moving to Supermetrics for BigQuery enabled faster reporting and ensured data ownership. Imajery now focuses on data analysis, client acquisition, and campaign optimization, leading to measurable results and better client retention.
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StackAdapt used Supermetrics for Looker Studio to centralize marketing data from multiple ad platforms. The Demand Generation team saved 20... to 25 hours each month by automating reporting and analysis. Supermetrics helped them track budgets, optimize ad spend, and improve team collaboration. The team now makes faster, data-driven decisions and avoids overspending. Supermetrics' fast data loading and easy onboarding made it a key tool for StackAdapt's marketing operations.
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Supermetrics helped VS Com double its client base from 40 to 80 by automating marketing data collection and reporting. VS Com uses... Supermetrics to blend data from platforms like Meta, TikTok, Google Ads, and Snapchat into Google Sheets and Looker Studio. The JSON Connector lets them import ticketing and ecommerce data for a full performance overview. Automation saves significant time, letting VS Com focus on value-adding work. Visual dashboards give clients real-time campaign insights, making Supermetrics a key part of VS Com's strategy.
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Stride-up, a Paris-based marketing agency, used Supermetrics with Looker Studio and Google Sheets to automate client reporting. They centralized data... from multiple platforms, saving significant manual effort and enabling a focus on business KPIs that matter to clients. Standardized reporting templates improved efficiency and consistency across their 60-person team. Their data-driven approach, called Global Vision, helped clients make better decisions on product promotion and ad spend. Clients appreciated the clear dashboards and actionable insights.
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Supermetrics helped Happy Cog automate marketing data reporting. The agency used Supermetrics for Google Sheets and Supermetrics Uploader to centralize... client data in Acquisio and Google Analytics. This automation saved the team 15-20 hours each week. Happy Cog improved client satisfaction by providing clear, centralized reports. The team could focus more on insights and less on manual data work.
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Z21 Studio used Supermetrics for Google Sheets to automate marketing data collection and reporting. Before Supermetrics, the team spent up... to 8 hours a week on manual reporting. Now, they quickly gather and analyze data from multiple sources. This automation improved collaboration between client and data teams. Z21 Studio delivers faster, more insightful reports to clients, helping optimize campaigns and drive better results.
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Supermetrics helped Reload Media automate their marketing reporting. The team increased reporting efficiency by 25%. Reports became more reliable and... free of human error. Reload Media could quickly build dashboards for clients, executives, and internal use. Clients found it easier to review and understand marketing results. The team spent less time on manual work and more time with clients.
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Supermetrics helped Tinuiti automate client reporting and research assignments. Tinuiti moved data into Google Sheets and Data Studio for weekly,... monthly, and quarterly business reports. The agency reduced operating costs and saved time by eliminating manual reporting. Client feedback improved after custom reports were built with Supermetrics. Tinuiti now relies on Supermetrics for fast, accurate, and scalable data analysis across multiple marketing platforms.
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Supermetrics helped McCann Central automate marketing data reporting. The agency saved 240 days per year by reducing manual reporting. Supermetrics... enabled omni-channel reporting and deeper data insights. The platform's scalability and flexibility supported McCann's growth. Teams quickly adopted the user-friendly interface. McCann now makes faster, data-driven decisions for clients.
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Supermetrics helped Snapshot Interactive cut reporting hours by 35%. The agency saved $7,000 after switching from TapClicks. They now see... a 3X ROI with Supermetrics. The platform lets them automate data collection and blend cross-channel data. This improved reporting quality and helped win and keep more clients. Snapshot Interactive uses Supermetrics to deliver deeper insights and faster results for their customers.
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Dentsu Finland used Supermetrics to help clients migrate from Universal Analytics to Google Analytics 4. The agency created a four-step... process: discovery, planning, implementation, and activation. Supermetrics enabled seamless data transfers, solved GA4 API quota issues, and helped store Universal Analytics data. Dentsu also used Supermetrics to combine GA4 data with other sources for better reporting. Clients benefited from improved web analytics and long-term data strategies.
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Supermetrics helped dentsu Norway automate marketing reporting and data integration. The team increased dashboard output by 50 times and reduced... development time by a third. Supermetrics enabled them to move cross-channel data into Google BigQuery for advanced data modeling. This allowed dentsu Norway to deliver faster, more customizable reports and better insights to clients. The new setup also lowered costs and improved client satisfaction.
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EPL Digital, a New York-based marketing agency, uses Supermetrics for Google BigQuery to manage both on-demand and centralized marketing data. They started with... spreadsheets and dashboards for quick, tactical decisions, then moved to a centralized data warehouse for deeper analysis. This shift improved reporting accuracy and enabled faster, more strategic decisions for their clients. Supermetrics helped EPL Digital avoid hiring traditional data managers and made large data transfers easy. The agency now delivers more granular, automated reports and better ROI for clients.
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GCommerce used Supermetrics for BigQuery to build a marketing data warehouse. They moved data from multiple marketing platforms into Google... BigQuery. This let them centralize all client data and create new reporting products. Reporting labor dropped by 50%. GCommerce now delivers real-time insights and faster, more valuable reports to boutique hotel clients. The agency can quickly answer client questions and develop new data-driven products.
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ChatterBlast Media used Supermetrics to automate their marketing data reporting. They cut reporting time by 70% and achieved a 5x... ROI. Supermetrics integrated with Looker Studio and BigQuery, letting them handle large datasets and create interactive dashboards. This improved efficiency, gave account managers direct access to data, and helped clients make better decisions. The agency now delivers faster reports, deeper insights, and has a stronger edge in client retention and acquisition.
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Supermetrics helped Garnier BBDO automate client reporting and campaign analysis. The agency replaced manual reporting with automated dashboards using Supermetrics... for Google Sheets and Data Studio. This change saved one BI team member 45% of their time. Clients now get live dashboards instead of static PowerPoints. The creative team uses data to measure campaign success. Client satisfaction improved with clearer, more visual reports.
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Supermetrics helped 15000 Cubits, a US-based digital marketing agency, automate client reporting. Before, their team spent hours manually pulling data... from over 30 platforms into PowerPoint. With Supermetrics, they now move all SEO, paid, and social data into Google Data Studio. This change increased transparency, trust, and client retention rates. The agency saves over 20 hours per month on reporting and now offers daily, weekly, and monthly reports to clients.
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Supermetrics for Google Sheets helped Accenture Interactive automate budget pacing and conversion tracking for multi-million dollar media campaigns. The team saved... 1.5 hours daily by eliminating manual data collection and reducing human error. They now use Tableau for high-level client reporting and Supermetrics for internal analytics and campaign optimization. Supermetrics enabled granular data access and improved internal reporting. The tool provided a reliable, centralized view of campaign data.
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Datasavvy used Supermetrics to automate marketing reporting for clients in Latin America and Spain. The agency became one of the... first certified Supermetrics channel sales partners. In less than a year, Datasavvy sold over 100 Supermetrics licenses and provided custom training and support to 30% of those clients. Supermetrics helped Datasavvy replace manual data collection with automated, multi-channel reporting. This partnership now drives about 60% of Datasavvy’s revenue.
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Supermetrics for Google Sheets helped Atomic 212 automate their marketing reporting. The agency saved 20 hours per week by removing... manual data tasks. Reports are now automated, stable, and easy to update. Clients get transparent, up-to-date insights fast. The team spends more time acting on data, not just collecting it. Supermetrics made reporting easier and improved client satisfaction.
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Supermetrics helped Gravital, a performance marketing agency, automate 100% of their client reporting. By using the Supermetrics HubSpot connector, Gravital... reduced time spent on reporting by 53%. The team combined HubSpot, ad, and web data into live dashboards and monthly reports. This automation let them focus more on client strategy and improved client trust. Supermetrics enabled Gravital to shift to a data-driven business model.
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Data Speaks used Supermetrics for BigQuery to automate marketing data collection. This let them scale to over 100 customers without... hiring more staff. Supermetrics' reliable ETL tools and flat pricing helped Data Speaks build better machine learning models. Their customers saw a 20-40% increase in revenue per ad dollar spent. Data Speaks achieved a 6X ROI by eliminating manual data work and optimizing ad spend.
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Supermetrics helped Elbkind Reply automate client reporting and blend paid and organic data. The agency replaced manual Excel and PowerPoint... workflows with real-time dashboards in Looker Studio. This automation freed up time for deeper analysis and strategic recommendations. Reports are now delivered faster and at lower cost. The team can track content and campaign performance more precisely, improving client satisfaction.
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Alvie by Precis used Supermetrics API to expand its marketing data integrations from 14 to over 100 sources in less than two months. The team avoided... hiring 5-10 engineers by choosing Supermetrics instead of building new connectors in-house. This allowed Alvie to launch its marketing performance tool faster and focus on delivering actionable insights to clients. Supermetrics enabled Alvie to onboard new marketing platforms in just 1-2 days. The partnership helped Alvie attract more customers and save significant costs.
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Supermetrics helped Levi's connect online and offline customer data in the UK, Germany, and France in just 8 weeks. The platform unified... CRM, search, programmatic, and social data for a single customer view. Brand search conversions rose by 115%, making up 20% of all conversions in six months. Social campaigns saw up to a 377% conversion rate increase. Programmatic efficiency improved with a 326% drop in CPM and a 65% decrease in CPC spend.
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Kapten & Son used Supermetrics API to move marketing data from Looker Studio to a data warehouse. This helped them... manage large, complex historical data from 10 sources. They improved reporting speed and gained deeper marketing insights. Supermetrics API made data validation and sharing easier. The team now spends less time on manual data tasks and more on analysis.
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Supermetrics for BigQuery helped Flying Tiger Copenhagen build a marketing data warehouse for their new ecommerce business. S360, a Supermetrics... partner, connected all marketing data sources and created dashboards to track campaign performance. The solution gave Flying Tiger Copenhagen instant visibility into customer behavior and campaign ROI. They could quickly adjust marketing plans and optimize ad spend. The scalable data warehouse supports future expansion and cross-channel reporting.
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Supermetrics for BigQuery helped Bygghemma Group automate marketing data transfers. The team replaced manual pipelines with automated data flows, saving... time and effort. Bygghemma combined marketing and business data to build an attribution model. This let them connect marketing activities to real business impact. The new system improved reporting and helped optimize digital marketing operations.
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NocNoc used Supermetrics to centralize and automate their marketing data. They built dashboards to track creative performance, budget pacing, and... audience segmentation. This helped them cut spend on underperforming ads by 50% and refresh creatives twice as fast. Automated data updates improved budget efficiency by 25%. Segmented campaigns boosted engagement by 20%. Trend monitoring doubled the speed of launching new campaigns.
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Shopee used Supermetrics to automate marketing data collection and reporting. The team cut reporting time by up to 50%. They... gained real-time, accurate data from platforms like Meta Ads, Google Ads, and TikTok Ads. Centralized dashboards let them compare campaigns and spot issues fast. With unified insights, Shopee improved budget allocation and team collaboration. This helped them make better, faster marketing decisions in a competitive market.
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Supermetrics helped Etam Group centralize and automate their marketing data, enabling real-time dashboards and advanced analytics. The solution unified fragmented... data from Meta, Google Ads, and email platforms, supporting segmentation, marketing mix modeling, and predictive AI use cases. Etam achieved 7-figure additional revenue and reduced inventory costs by optimizing campaigns and operations. Teams now make faster, data-driven decisions and engage customers with smarter targeting. Supermetrics became a strategic partner in Etam's retail data transformation.
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Heineken used Supermetrics (formerly Relay42) to connect customer journeys across brands and partners. Their main challenge was using first-party data... and showing ROI to stakeholders. Supermetrics helped Heineken build a framework for testing and scaling data-driven marketing. The team worked closely with Heineken to fit solutions to their needs. Heineken aimed to reach 8 million unique people identifiers by 2021.
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Supermetrics helped PlanetArt automate marketing data collection, saving 20 hours per week. The team used Supermetrics to centralize data from... 60 brands and multiple channels. This enabled marketing mix modeling (MMM) for better attribution and budget allocation. PlanetArt improved ROI and profitability by shifting spend to more effective channels. Alerts set up with Supermetrics helped prevent costly errors during peak seasons.
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Benefit Cosmetics needed a new way to access Google Business Profiles data after the old connection was removed. They chose Supermetrics... for its fast setup, easy integration, and strong support. Supermetrics helped Benefit track store reviews and ratings across 8,000+ locations. The team used this data to spot underperforming markets and improve local strategies. This approach boosted customer experience and brand trust in every market.
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Manscaped used Supermetrics to automate marketing campaign reporting. They connected data from Meta, TikTok, and GA4 into Google Sheets. This... let them track campaigns, analyze customer feedback, and run A/B tests. Supermetrics saved the team about 500 hours a year. Manscaped improved campaign effectiveness and made better product decisions with real-time data.
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Supermetrics helped FIFCO automate marketing reports for over 50 brands. The in-house agency, Joystick, unified data into a single dashboard.... This saved FIFCO 160 hours and $70k monthly on reporting. Supermetrics enabled data ingestion, automated reporting, and predictive modeling. The solution improved campaign visibility and consistency. FIFCO scaled its award-winning agency across three countries using Supermetrics.
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Supermetrics' Data Activation Platform helped the automotive finance branch of a major financial services company in Thailand. The team used... personalized messaging and second-party car model data to target Facebook users. This approach led to a 465% increase in car loan leads. The cost per lead dropped by 84%. Centralized campaign management made marketing more efficient.
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Supermetrics helped Jacaranda Finance automate full-funnel marketing reporting. The team integrated data from Google Ads, Facebook Ads, Bing Ads, and... their CRM into Google Sheets and dashboards. Reporting time dropped by 95%, saving 250 hours per person each year. Data accuracy improved, and insights became available faster. Teams now access real-time dashboards and make quicker, data-driven decisions.
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Supermetrics helped CrediNord, a leading online business lender, centralize marketing data in Amazon S3. Before, their team spent hours manually... downloading and combining data from multiple channels. With Supermetrics and QlikSense, they automated reporting and built a dashboard that updates every 24 hours. This let them make faster, data-driven decisions and save at least 15 hours per month on manual work. Now, CrediNord can clearly show marketing's impact to management and focus more on improving performance.
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Radio-Canada used Supermetrics to centralize marketing data from channels like Meta, Google, and TikTok. The team automated reporting with Supermetrics... for Excel and Looker Studio, making it easier to share insights and optimize campaigns. They tracked ad frequency to avoid ad fatigue and managed budgets more effectively. During the Beijing Olympics, Supermetrics helped them adjust campaigns in real time and improve mobile app engagement. Data visualization tools made reports accessible to all teams, supporting better decisions across the organization.
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Supermetrics API helped Super RTL automate their marketing data reporting. The team replaced a manual, in-house solution with Supermetrics, connecting... data sources like Adobe Analytics to Power BI. They built automated dashboards, making fresh data available across the company. Weeks of analytics work now takes just a few hours. Super RTL can quickly compare campaigns and act on insights faster.
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Feld Entertainment used Supermetrics to automate marketing data integration into Power BI. Before, their team spent hours manually exporting and... uploading data from many channels. With Supermetrics, they now centralize all marketing data, cutting reporting time from 2-3 hours to just a few minutes. This lets them get deeper, actionable insights and prove the value of their marketing spend. The solution also improved collaboration between global teams and made it easier to build new dashboards fast.
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A Cloud Guru used Supermetrics for Snowflake to improve marketing attribution and ROI. The analytics team needed better data flexibility... and accuracy as they outgrew spreadsheet-based reporting. Supermetrics enabled them to aggregate marketing data from multiple sources into Snowflake, replacing manual processes. This allowed the team to create flexible reports in Looker and better understand ad spend impact. Early results show cleaner datasets and easier self-service analytics for marketing.
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Supermetrics helped Ben Collins, a Google Developer Expert and data analytics instructor, automate data integration in Google Sheets. Before Supermetrics, Ben... manually imported CSV files, which was slow and error-prone. With Supermetrics, he quickly connected marketing data to Google Sheets, saving time and reducing errors. Ben now uses Supermetrics in his courses and content, recommending it to students and readers. Over 6,700 people joined his SheetsCon event, where Supermetrics was a sponsor.
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Data Driven U uses Supermetrics to automate marketing data collection and reporting. Over 17,000 marketers have enrolled in their analytics... training programs. Supermetrics helps Data Driven U simplify data integration for courses on analytics, ad platforms, and reporting. The tool enables students to easily connect and visualize data from multiple sources. This automation lets Data Driven U focus more on teaching and less on manual data work.
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