Acxiom Overview

Acxiom transforms marketing by enabling better customer experiences through the ethical use of data and technology. Its cloud architecture enhances customer relationships and improves digital presence.

Use Cases

Customers recommend Engagement Management, Advertisement, Collaboration, as the business use cases that they have been most satisfied with while using Acxiom.

Other use cases:

  • Account Management
  • Sending & Publishing Communications
  • Digital Marketing
  • Training & Onboarding
  • Generation Of New Leads
  • Competitive Intelligence
  • Lead Qualification
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Business Priorities

Enhance Customer Relationships and Grow Market Share are the most popular business priorities that customers and associates have achieved using Acxiom.

Other priorities:

  • Acquire Customers
  • Enter New Markets Internationally Or Locally
  • Increase Customer Life Time Value
  • Improve ROI
  • Improve Digital And Social Presence
  • Improve Internal Communications
  • Scale Best Practices
  • Build Brand Awareness
  • Improve Efficiency
  • Establish Thought Leadership
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Acxiom Use-Cases and Business Priorities: Customer Satisfaction Data

Acxiom works with different mediums / channels such as Offline. Events. and Trade Shows.

Acxiom's features include Personalization, and Feedback Surveys. and Acxiom support capabilities include 24/7 Support, Chat Support, Phone Support, etc. also Acxiom analytics capabilities include Analytics, and Custom Reports.

Reviews

"...As Lulu Guinness assesses opportunities to move into other product categories and creates new brand affiliations, we will keep returning to Acxiom s customer insights to inform our decision making about the best ways to engage with new customers...." Peer review by Paul Spinks, Managing Director, Lulu Guinness

Peer review evidence (same sources as the product rating summary)

"...It s time to understand how you can identify , understand and engage customers wherever they are through next-generation approaches...." Data, Identity Solution & People-Based Marketing Solutions
"...Such a combination could help broadcasters sell actual audiences, not just rough demographics, to advertisers. ..." LiveRamp s Metcalfe Entices MVPDs To The Audience-Buying Future
"...has been an honor collaborating with Rajiv at Acxiom in support of the AOS system and the clients who utilize it...." LinkedIn: Connect with Others, Build a Brand

Popular Business Setting

for Acxiom

Top Industries

  • Financial Services
  • Retail
  • Entertainment

Popular in

Acxiom is popular in Financial Services, Retail, and Entertainment and is widely used by

Acxiom Customer wins, Customer success stories, Case studies

What makes Acxiom ideal for Engagement Management?

How can Acxiom optimize your Collaboration Workflow?

How does Acxiom facilitate Account Management?

What makes Acxiom ideal for Sending & Publishing Communications?

11 buyers and buying teams have used Cuspera to assess how well Acxiom solved their business needs. Cuspera uses 378 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

lightning

Peers used Acxiom for engagement management and advertisement

Acxiom Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.21/5

Read Reviews (3)
Analytics

4.91/5

Read Reviews (39)
Custom Reports

4.62/5

Read Reviews (40)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.21/5

Read Reviews (3)
Analytics

4.91/5

Read Reviews (39)
Custom Reports

4.62/5

Read Reviews (40)

Acxiom Integrations

Acxiom integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import
Data Export

Software Failure Risk Guidance

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for Acxiom

Overall Risk Meter

Low Medium High

Top Failure Risks for Acxiom

Acxiom, LLC News

Partnership

Acxiom Deepens Amazon Ads Partnership, Making 10, 000+ Audiences Available for Immediate Activation in Amazon DSP

Acxiom has expanded its partnership with Amazon Ads, integrating over 10,000 Acxiom audiences into Amazon DSP's Audience Hub. This direct API integration allows advertisers to access high-quality, scalable audiences for immediate activation, enhancing campaign precision and efficiency across Amazon's media properties and the open internet. The collaboration aims to address marketers' challenges by providing faster activation and superior match rates.

Partnership

(Acxiom) and RafterOne Introduce End-to-End AI-Powered Salesforce Services Practice

Acxiom and RafterOne have integrated their services to offer comprehensive AI-powered Salesforce solutions. This partnership provides full-stack support across Salesforce platforms, enhancing business growth and ROI through unified expertise, data management, and privacy compliance. The collaboration aims to optimize Salesforce investments for brands, driving personalized marketing and increased conversions.

Product

Acxiom Audience Connection

Acxiom has introduced the Audience Connection destination, currently in beta, within the Adobe Experience Platform. This connector allows users to enhance and activate audiences using Acxiom's Real ID technology across multiple platforms like Altice and Comcast. It supports various audience types and requires mapping source fields to Acxiom's target fields for data export.

Partnership

Acxiom and ReachTV Partner to Launch Industry-First Data-Powered Travel Media Network

Acxiom and ReachTV Partner to Launch Industry-First Data-Powered Travel Media Network

Acxiom, LLC Profile

Company Name

Acxiom, LLC

Company Website

https://www.acxiom.com/

HQ Location

301 Dave Ward Dr, Conway, Arkansas 72032, US

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