Acxiom Overview

Acxiom transforms marketing by enabling better customer experiences through the ethical use of data and technology. Its cloud architecture enhances customer relationships and improves digital presence.

Use Cases

Customers recommend Engagement Management, Advertisement, Collaboration, as the business use cases that they have been most satisfied with while using Acxiom.

Other use cases:

  • Account Management
  • Sending & Publishing Communications
  • Digital Marketing
  • Training & Onboarding
  • Generation Of New Leads
  • Competitive Intelligence
  • Lead Qualification
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Business Priorities

Enhance Customer Relationships and Grow Market Share are the most popular business priorities that customers and associates have achieved using Acxiom.

Other priorities:

  • Acquire Customers
  • Enter New Markets Internationally Or Locally
  • Increase Customer Life Time Value
  • Improve ROI
  • Improve Digital And Social Presence
  • Improve Internal Communications
  • Scale Best Practices
  • Build Brand Awareness
  • Improve Efficiency
  • Establish Thought Leadership
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Acxiom Use-Cases and Business Priorities: Customer Satisfaction Data

Acxiom works with different mediums / channels such as Offline. Events. and Trade Shows.

Acxiom's features include Personalization, and Feedback Surveys. and Acxiom support capabilities include 24/7 Support, Chat Support, Phone Support, etc. also Acxiom analytics capabilities include Analytics, and Custom Reports.

Reviews

"...As Lulu Guinness assesses opportunities to move into other product categories and creates new brand affiliations, we will keep returning to Acxiom s customer insights to inform our decision making about the best ways to engage with new customers...." Peer review by Paul Spinks, Managing Director, Lulu Guinness

Popular Business Setting

for Acxiom

Top Industries

  • Financial Services
  • Retail
  • Entertainment

Popular in

Acxiom is popular in Financial Services, Retail, and Entertainment and is widely used by

Acxiom Customer wins, Customer success stories, Case studies

How can Acxiom optimize your Engagement Management Workflow?

How can Acxiom optimize your Collaboration Workflow?

How can Acxiom optimize your Account Management Workflow?

How does Acxiom facilitate Sending & Publishing Communications?

11 buyers and buying teams have used Cuspera to assess how well Acxiom solved their business needs. Cuspera uses 378 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

lightning

Peers used Acxiom for engagement management and advertisement

Acxiom Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.21/5

Read Reviews (3)
Analytics

4.91/5

Read Reviews (39)
Custom Reports

4.62/5

Read Reviews (40)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.21/5

Read Reviews (3)
Analytics

4.91/5

Read Reviews (39)
Custom Reports

4.62/5

Read Reviews (40)

Acxiom Integrations

Acxiom integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import
Data Export

Software Failure Risk Guidance

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for Acxiom

Overall Risk Meter

Low Medium High

Top Failure Risks for Acxiom

Acxiom, LLC News

Partnership

Acxiom and ReachTV Partner to Launch Industry-First Data-Powered Travel Media Network

Acxiom and ReachTV Partner to Launch Industry-First Data-Powered Travel Media Network

Executive

New (Acxiom) Executives to Lead Martech, Cloud, Omnichannel Innovation

New (Acxiom) Executives to Lead Martech, Cloud, Omnichannel Innovation

Partnership

CX insights powered by Acxiom identity and Adobe cloud

Acxiom and Adobe have partnered to enhance customer experiences through integrated data and identity solutions. At the Adobe Summit, Citi and Prudential Financial will discuss using Acxiom's solutions within Adobe Experience Cloud to streamline martech, personalize at scale, and optimize ad spend. This collaboration aims to drive innovation and improve marketing effectiveness.

Partnership

Acxiom and Client Command Partner to Revolutionize Automotive Marketing with Real-Time ...

Acxiom and Client Command have formed a partnership to enhance automotive marketing through real-time shopper identification. The collaboration integrates Client Command's Active Shopper Network with Acxiom's data solutions, allowing automotive brands to identify and engage potential buyers using privacy-compliant methods. This partnership aims to improve customer engagement and dealer alignment by providing real-time insights into shopper behavior.

Acxiom, LLC Profile

Company Name

Acxiom, LLC

Company Website

https://www.acxiom.com/

HQ Location

301 Dave Ward Dr, Conway, Arkansas 72032, US

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