Acxiom Overview
Acxiom transforms marketing by enabling better customer experiences through the ethical use of data and technology. Its cloud architecture enhances customer relationships and improves digital presence.
Use Cases
Customers recommend Engagement Management, Advertisement, Collaboration, as the business use cases that they have been most satisfied with while using Acxiom.
Business Priorities
Enhance Customer Relationships and Grow Market Share are the most popular business priorities that customers and associates have achieved using Acxiom.
Acxiom Use-Cases and Business Priorities: Customer Satisfaction Data
Acxiom works with different mediums / channels such as Offline. Events. and Trade Shows.
Acxiom's features include Personalization, and Feedback Surveys. and Acxiom support capabilities include 24/7 Support, Chat Support, Phone Support, etc. also Acxiom analytics capabilities include Analytics, and Custom Reports.
Reviews
"...As Lulu Guinness assesses opportunities to move into other product categories and creates new brand affiliations, we will keep returning to Acxiom s customer insights to inform our decision making about the best ways to engage with new customers...." Peer review by Paul Spinks, Managing Director, Lulu Guinness
Peer review evidence (same sources as the product rating summary)
"...In a time where clients want greater impact from their marketing spend, Kinesso s Marketing Intelligence Engine offers a connected suite of applications that improves consumer engagement...." Brand & Business: IPG Launches Kinesso, a Marketing Intelligence Engine Powered by Acxiom for More Impactful Executions on Traditional Media
"...Acxiom can then use this insight to help the auto client develop a strategy to cater advertisements to their shoppers...." Acxiom s John Campos Drives Excellence by Never Settling for Good Enough
"...has been an honor collaborating with Rajiv at Acxiom in support of the AOS system and the clients who utilize it...." The Importance of Online Reputation Management: Establishing Trust
Popular Business Setting
for Acxiom
Top Industries
- Financial Services
- Retail
- Entertainment
Popular in
Acxiom is popular in Financial Services, Retail, and Entertainment and is widely used by
Acxiom Customer wins, Customer success stories, Case studies
How does Acxiom address your Engagement Management Challenges?
What benefits does Acxiom offer for Advertisement?
How does Acxiom address your Collaboration Challenges?
How does Acxiom address your Account Management Challenges?
How efficiently Does Acxiom manage your Sending & Publishing Communications?
11 buyers and buying teams have used Cuspera to assess how well Acxiom solved their business needs. Cuspera uses 378 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.
Peers used Acxiom for engagement management and advertisement
Acxiom Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (3) |
| Analytics | Read Reviews (39) |
| Custom Reports | Read Reviews (40) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (3) |
| Analytics | Read Reviews (39) |
| Custom Reports | Read Reviews (40) |
Acxiom Integrations
Acxiom integrates with a wide range of software applications through its robust data import and export capabilities.
Software Failure Risk Guidance
?for Acxiom
Overall Risk Meter
Top Failure Risks for Acxiom
Acxiom, LLC News
Acxiom Deepens Amazon Ads Partnership, Making 10, 000+ Audiences Available for Immediate Activation in Amazon DSP
Acxiom has expanded its partnership with Amazon Ads, integrating over 10,000 Acxiom audiences into Amazon DSP's Audience Hub. This direct API integration allows advertisers to access high-quality, scalable audiences for immediate activation, enhancing campaign precision and efficiency across Amazon's media properties and the open internet. The collaboration aims to address marketers' challenges by providing faster activation and superior match rates.
Acxiom Deepens Amazon Ads Partnership, Making 10, 000+ Audiences ...
Acxiom has expanded its partnership with Amazon Ads by integrating over 10,000 Acxiom audiences directly into Amazon DSP's Audience Hub. This integration allows advertisers to activate high-quality audiences quickly across Amazon's media properties, enhancing campaign precision and reach. The collaboration leverages Acxiom Real ID and Amazon's authenticated graph technology, offering superior match rates and access to over 90% of U.S. households.
(Acxiom) and RafterOne Introduce End-to-End AI-Powered Salesforce Services Practice
Acxiom and RafterOne have integrated their services to offer comprehensive AI-powered Salesforce solutions. This partnership provides full-stack support across Salesforce platforms, enhancing business growth and ROI through unified expertise, data management, and privacy compliance. The collaboration aims to optimize Salesforce investments for brands, driving personalized marketing and increased conversions.
Acxiom Audience Connection
Acxiom has introduced the Audience Connection destination, currently in beta, within the Adobe Experience Platform. This connector allows users to enhance and activate audiences using Acxiom's Real ID technology across multiple platforms like Altice and Comcast. It supports various audience types and requires mapping source fields to Acxiom's target fields for data export.
Acxiom, LLC Profile
Company Name
Acxiom, LLC
Company Website
https://www.acxiom.com/HQ Location
301 Dave Ward Dr, Conway, Arkansas 72032, US
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