Acxiom Overview

Acxiom transforms marketing by enabling better customer experiences through the ethical use of data and technology. Its cloud architecture enhances customer relationships and improves digital presence.

Use Cases

Customers recommend Engagement Management, Advertisement, Collaboration, as the business use cases that they have been most satisfied with while using Acxiom.

Other use cases:

  • Account Management
  • Sending & Publishing Communications
  • Digital Marketing
  • Training & Onboarding
  • Generation Of New Leads
  • Competitive Intelligence
  • Lead Qualification
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Business Priorities

Enhance Customer Relationships and Grow Market Share are the most popular business priorities that customers and associates have achieved using Acxiom.

Other priorities:

  • Acquire Customers
  • Enter New Markets Internationally Or Locally
  • Increase Customer Life Time Value
  • Improve ROI
  • Improve Digital And Social Presence
  • Improve Internal Communications
  • Scale Best Practices
  • Build Brand Awareness
  • Improve Efficiency
  • Establish Thought Leadership
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Acxiom Use-Cases and Business Priorities: Customer Satisfaction Data

Acxiom works with different mediums / channels such as Offline, Events, and Trade Shows,

Acxiom's features include Personalization, and Feedback Surveys.


"...As Lulu Guinness assesses opportunities to move into other product categories and creates new brand affiliations, we will keep returning to Acxiom s customer insights to inform our decision making about the best ways to engage with new customers...." Peer review by Paul Spinks, Managing Director, Lulu Guinness

Popular Business Setting

for Acxiom

Top Industries

  • Financial Services
  • Retail
  • Entertainment

Popular in

Acxiom is popular in Financial Services, Retail, and Entertainment and is widely used by

Comprehensive Insights on Acxiom Use Cases

How does Acxiom address your Engagement Management Challenges?

Acxiom provides insights to guide customer engagement strategies. Acxiom offers identity management services and consulting to help clients engage customers across various channels. Acxiom assists clients in developing engaging, relevant, and seamless customer experiences.
"...State-of-the-Art Work-Life Audiences provides unprecedented customer insights and expanded data points across accounts and devices Acxiom, the data and technology foundation for the world s best marketers, and Dun & Bradstreet (D&B), the global leader in commercial data and analytics, announced Work-Life Audiences, an innovative, omnichannel solution that addresses marketers desire to reach and engage people in more personalized ways...." Acxiom, Dun & Bradstreet Partner to Enable Marketers to Better Understand Where Consumers Business and Personal Data Intersect

How can Acxiom enhance your Advertisement process?

Acxiom's advertising capabilities focus on creating detailed customer profiles based on various data sources. This information is then used to target advertising campaigns and personalize website experiences. The company’s ability to analyze and leverage this data is limited by the consent of individuals whose data is collected.
"...Such a combination could help broadcasters sell actual audiences, not just rough demographics, to advertisers. ..." LiveRamp s Metcalfe Entices MVPDs To The Audience-Buying Future

What solutions does Acxiom provide for Collaboration?

How efficiently Does Acxiom manage your Account Management?

How does Acxiom facilitate Sending & Publishing Communications?

27+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Acxiom solved their business needs. Cuspera uses 378 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.


Peers used Acxiom for engagement management and advertisement

Acxiom Features

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  • High
AI Powered


Read Reviews (3)


Read Reviews (39)
Custom Reports


Read Reviews (40)
AI Powered


Read Reviews (3)


Read Reviews (39)
Custom Reports


Read Reviews (40)

Acxiom Integrations

Acxiom integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import
Data Export

Software Failure Risk Guidance


for Acxiom

Overall Risk Meter

Low Medium High

Top Failure Risks for Acxiom

Acxiom Profile

Company Name


Company Website

HQ Location

301 Dave Ward Dr, Conway, Arkansas 72032, US