Acxiom Overview

Acxiom transforms marketing by enabling better customer experiences through the ethical use of data and technology. Its cloud architecture enhances customer relationships and improves digital presence.

Use Cases

Customers recommend Engagement Management, Advertisement, Collaboration, as the business use cases that they have been most satisfied with while using Acxiom.

Other use cases:

  • Account Management
  • Sending & Publishing Communications
  • Digital Marketing
  • Training & Onboarding
  • Generation Of New Leads
  • Competitive Intelligence
  • Lead Qualification
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Business Priorities

Enhance Customer Relationships and Grow Market Share are the most popular business priorities that customers and associates have achieved using Acxiom.

Other priorities:

  • Acquire Customers
  • Enter New Markets Internationally Or Locally
  • Increase Customer Life Time Value
  • Improve ROI
  • Improve Digital And Social Presence
  • Improve Internal Communications
  • Scale Best Practices
  • Build Brand Awareness
  • Improve Efficiency
  • Establish Thought Leadership
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Acxiom Use-Cases and Business Priorities: Customer Satisfaction Data

Acxiom works with different mediums / channels such as Offline. Events. and Trade Shows.

Acxiom's features include Personalization, and Feedback Surveys. and Acxiom support capabilities include 24/7 Support, Chat Support, Phone Support, etc. also Acxiom analytics capabilities include Analytics, and Custom Reports.

Reviews

"...As Lulu Guinness assesses opportunities to move into other product categories and creates new brand affiliations, we will keep returning to Acxiom s customer insights to inform our decision making about the best ways to engage with new customers...." Peer review by Paul Spinks, Managing Director, Lulu Guinness

Popular Business Setting

for Acxiom

Top Industries

  • Financial Services
  • Retail
  • Entertainment

Popular in

Acxiom is popular in Financial Services, Retail, and Entertainment and is widely used by

Acxiom Customer wins, Customer success stories, Case studies

What solutions does Acxiom provide for Engagement Management?

How efficiently Does Acxiom manage your Collaboration?

How does Acxiom address your Account Management Challenges?

How does Acxiom address your Sending & Publishing Communications Challenges?

11 buyers and buying teams have used Cuspera to assess how well Acxiom solved their business needs. Cuspera uses 378 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Scott’s Miracle-Gro - Consumer Goods

Acxiom used InfoBase data and look-a-like modeling to help Scott’s Miracle-Gro reach more customers. The goal was to keep new customers from 2020 and build stronger relationships with current ones. S...cott’s Miracle-Gro faced challenges like narrow margins and limited customer data. Acxiom scaled three audience segments for test and control campaigns. The campaign reached 26.8 million people and got 117 million impressions. Scott’s Miracle-Gro saw an 11x campaign lift, 203,000 more site visits, and 2.25x more buy actions over the control group.

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Heathrow - Hospitality

Acxiom’s Salesforce services helped Heathrow transform its customer experience. Heathrow wanted a seamless journey for travelers and better revenue from its stores. They used Salesforce Data Cloud to... build a privacy-compliant data foundation. Advanced identity resolution let them recognize even anonymous travelers. Heathrow automated CRM, digital, and paid media channels. They used a Customer Data Platform to manage first-party cookies and deliver real-time, personalized services. This set a new standard for data-driven airport operations.

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Upwork - Internet

Acxiom helped Upwork scale its client acquisition campaigns. Upwork used Acxiom Audiences' predictive insights to reach more tech-based audiences. Upwork saved up to $150 per job post. They reduced c...ost per acquisition by up to 75%. Upwork gained access to more quality audiences and improved testing precision.

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Auto manufacturer - Automotive

Acxiom Real Identity helped an auto manufacturer fix fragmented customer data across offline and digital channels. The company built a first-party digital identity graph to connect all customer touch...points. This created a single customer view for better brand experiences. The solution led to $50 million in extra conversions, $20 million in loyalty savings from a 1% lower churn rate, and $15 million in media savings. The company also improved customer engagement and drove enterprise-wide efficiencies.

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A top investment client - Financial Services

Acxiom used value-based bidding to help a top investment client improve their media strategy. The client synced internal user IDs with Google and used offline deposit data for optimization. They auto...mated uploads and tested value-based bidding in SA360. This led to a 65% lift in average deposits and a 15% lower cost per deposit.

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Home Improvement Retailer - Retail

Acxiom modernized the analytics engine for a home improvement retailer. The retailer struggled with poor media channel insights and outdated analytics. Acxiom migrated data from Adobe Analytics to Ad...obe Customer Journey Analytics. They automated 75% of the data to speed up migration. The retailer optimized over $1 million in media and channel spend. The new system helped prioritize ecommerce personalization.

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lightning

Peers used Acxiom for engagement management and advertisement

Acxiom Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.21/5 ★

Read Reviews (3)
Analytics

4.91/5 ★

Read Reviews (39)
Custom Reports

4.62/5 ★

Read Reviews (40)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.21/5 ★

Read Reviews (3)
Analytics

4.91/5 ★

Read Reviews (39)
Custom Reports

4.62/5 ★

Read Reviews (40)

Acxiom Integrations

Acxiom integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.08/5 ★

Read Reviews (27)
Data Export

3.46/5 ★

Read Reviews (13)

Pinterest

4.54 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

MongoDB

4.49 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Tray.ai

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Acxiom

Overall Risk Meter

Low Medium High

Top Failure Risks for Acxiom

Acxiom, LLC News

Partnership

Acxiom and Client Command Partner to Revolutionize Automotive Marketing with Real-Time ...

Acxiom and Client Command have formed a partnership to enhance automotive marketing through real-time shopper identification. The collaboration integrates Client Command's Active Shopper Network with Acxiom's data solutions, allowing automotive brands to identify and engage potential buyers using privacy-compliant methods. This partnership aims to improve customer engagement and dealer alignment by providing real-time insights into shopper behavior.

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Partnership

Acxiom and Client Command Partner to Revolutionize Automotive Marketing ...

Acxiom and Client Command have formed a partnership to enhance automotive marketing through real-time shopper identification. This collaboration leverages Client Command's Active Shopper Network to help automotive brands identify and engage high-intent vehicle shoppers using privacy-compliant methods. The solution integrates with IPG's marketing platform, offering insights and personalized messaging to improve customer experiences and OEM-dealer alignment.

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Product

Acxiom Launches 'True Intelligence' to Revolutionize Digital and CTV ...

Acxiom has launched 'True Intelligence' in partnership with The Trade Desk to enhance digital and CTV advertising measurement. This solution integrates Acxiom's Real ID with The Trade Desk's Kokai platform, offering precise measurement of advertising effectiveness. It addresses challenges in measuring incremental impact on sales and provides advanced audience development and optimization capabilities.

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Partnership

Acxiom Launches 'True Intelligence' in Partnership with The Trade Desk

Acxiom, in collaboration with The Trade Desk, has launched 'True Intelligence,' a new measurement solution for digital and connected TV advertising. It leverages Acxiom's Real ID and The Trade Desk's Kokai platform to provide precise measurement of advertising effectiveness, enhancing audience development and optimization. This solution aims to offer advertisers deeper insights into the real-world impact of their campaigns, improving ROI through data-driven decisions.

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Acxiom, LLC Profile

Company Name

Acxiom, LLC

Company Website

https://www.acxiom.com/

HQ Location

301 Dave Ward Dr, Conway, Arkansas 72032, US

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