Acxiom Overview
Acxiom transforms marketing by enabling better customer experiences through the ethical use of data and technology. Its cloud architecture enhances customer relationships and improves digital presence.
Use Cases
Customers recommend Engagement Management, Advertisement, Collaboration, as the business use cases that they have been most satisfied with while using Acxiom.
Business Priorities
Enhance Customer Relationships and Grow Market Share are the most popular business priorities that customers and associates have achieved using Acxiom.
Acxiom Use-Cases and Business Priorities: Customer Satisfaction Data
Acxiom works with different mediums / channels such as Offline. Events. and Trade Shows.
Acxiom's features include Personalization, and Feedback Surveys. and Acxiom support capabilities include 24/7 Support, Chat Support, Phone Support, etc. also Acxiom analytics capabilities include Analytics, and Custom Reports.
Reviews
"...As Lulu Guinness assesses opportunities to move into other product categories and creates new brand affiliations, we will keep returning to Acxiom s customer insights to inform our decision making about the best ways to engage with new customers...." Peer review by Paul Spinks, Managing Director, Lulu Guinness
Popular Business Setting
for Acxiom
Top Industries
- Financial Services
- Retail
- Entertainment
Popular in
Acxiom is popular in Financial Services, Retail, and Entertainment and is widely used by
Comprehensive Insights on Acxiom Use Cases
How efficiently Does Acxiom manage your Engagement Management?
Why is Acxiom the best choice for Advertisement?
How does Acxiom facilitate Collaboration?
How does Acxiom facilitate Account Management?
How can Acxiom enhance your Sending & Publishing Communications process?
11 buyers and buying teams have used Cuspera to assess how well Acxiom solved their business needs. Cuspera uses 378 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.
Case Studies
CASE STUDY Home Improvement Retailer
CASE STUDY Upwork
CASE STUDY Top automotive retailer
CASE STUDY A top retailer
CASE STUDY ScottsMiracle-Gro
CASE STUDY A leading wearables brand
Peers used Acxiom for engagement management and advertisement
Acxiom Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (3) |
| Analytics | Read Reviews (39) |
| Custom Reports | Read Reviews (40) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (3) |
| Analytics | Read Reviews (39) |
| Custom Reports | Read Reviews (40) |
Acxiom Integrations
Acxiom integrates with a wide range of software applications through its robust data import and export capabilities.
Software Failure Risk Guidance
?for Acxiom
Overall Risk Meter
Top Failure Risks for Acxiom
Acxiom, LLC News
Magnite and Acxiom Forge Direct Integration to Enhance Addressable-Based Buying and Maximize Working Media in Streaming - FinancialContent
Magnite and Acxiom have integrated to enhance addressable-based buying in streaming media. This partnership allows advertisers to activate first-party and Acxiom's third-party data through Magnite, reducing costs and maximizing ad spend. The integration offers improved match rates and insights, benefiting advertisers with precise activation and enhanced performance across streaming and omnichannel media.
Acxiom's Data Clean Room Innovation Wins MarTech Breakthrough Award
Acxiom's data clean room innovation has won the Best Marketing Insights Platform award at the MarTech Breakthrough Awards. This recognition highlights Acxiom's integration with Snowflake's AI Data Cloud, enabling brands to modernize their data stacks and gain deeper insights without moving data outside the Snowflake environment. The solution enhances customer experiences and supports AI-driven marketing.
IPG Simulation Studio Measures Impact Of Advertising Before It Happens
Interpublic Group (IPG) has unveiled a "simulation studio" leveraging AI technology from Aaru, integrating proprietary consumer data from its Acxiom unit. This initiative aims to simulate human responses to advertising scenarios with unprecedented speed and accuracy. The partnership with Aaru allows IPG to access and customize products for advertising needs, marking a significant advancement in AI-driven marketing strategies.
Acxiom Earns Top Score as Best Place to Work for Disability Inclusion
Acxiom has been recognized for the third consecutive year as a "Best Place to Work for Disability Inclusion" by Disability:IN, achieving a top score of 100 on the 2025 Disability Index. This accolade highlights Acxiom's commitment to fostering an inclusive workplace for individuals with disabilities through initiatives like partnerships with nonprofits and participation in awareness events.
Acxiom, LLC Profile
Company Name
Acxiom, LLC
Company Website
https://www.acxiom.com/HQ Location
301 Dave Ward Dr, Conway, Arkansas 72032, US
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