Acxiom Overview

Acxiom transforms marketing by enabling better customer experiences through the ethical use of data and technology. Its cloud architecture enhances customer relationships and improves digital presence.

Use Cases

Customers recommend Engagement Management, Advertisement, Collaboration, as the business use cases that they have been most satisfied with while using Acxiom.

Other use cases:

  • Account Management
  • Sending & Publishing Communications
  • Digital Marketing
  • Training & Onboarding
  • Generation Of New Leads
  • Competitive Intelligence
  • Lead Qualification
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Business Priorities

Enhance Customer Relationships and Grow Market Share are the most popular business priorities that customers and associates have achieved using Acxiom.

Other priorities:

  • Acquire Customers
  • Enter New Markets Internationally Or Locally
  • Increase Customer Life Time Value
  • Improve ROI
  • Improve Digital And Social Presence
  • Improve Internal Communications
  • Scale Best Practices
  • Build Brand Awareness
  • Improve Efficiency
  • Establish Thought Leadership
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Acxiom Use-Cases and Business Priorities: Customer Satisfaction Data

Acxiom works with different mediums / channels such as Offline. Events. and Trade Shows.

Acxiom's features include Personalization, and Feedback Surveys. and Acxiom support capabilities include 24/7 Support, Chat Support, Phone Support, etc. also Acxiom analytics capabilities include Analytics, and Custom Reports.

Reviews

"...As Lulu Guinness assesses opportunities to move into other product categories and creates new brand affiliations, we will keep returning to Acxiom s customer insights to inform our decision making about the best ways to engage with new customers...." Peer review by Paul Spinks, Managing Director, Lulu Guinness

Popular Business Setting

for Acxiom

Top Industries

  • Financial Services
  • Retail
  • Entertainment

Popular in

Acxiom is popular in Financial Services, Retail, and Entertainment and is widely used by

Comprehensive Insights on Acxiom Use Cases

What benefits does Acxiom offer for Engagement Management?

How does Acxiom facilitate Collaboration?

How can Acxiom optimize your Account Management Workflow?

How does Acxiom address your Sending & Publishing Communications Challenges?

27+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Acxiom solved their business needs. Cuspera uses 378 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Case Studies

Media Production

CASE STUDY America’s Test Kitchen

Acxiom’s Customer Intelligence Platform helped America’s Test Kitchen move from a product focus to a customer focus. The solution gave them a single view of their customers and let them personalize m...essages. They could now measure customer activity and business results. America’s Test Kitchen reduced manual reporting, built models to win back customers, and found new ways to increase revenue. They also improved customer experience and could predict and reduce email opt-outs.

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Consumer Goods

CASE STUDY Schär

Acxiom Audiences helped Schär, a global CPG brand, reach new prospects with gluten intolerance. Schär needed to find users in many countries, including GDPR-compliant regions. Acxiom’s Data Guru team... built a 1.4M prospect audience using keyword content data. The eight-week campaign was twice as effective as Google’s solutions. Acxiom delivered a 19% higher CTR and 4% better viewability than Google.

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Consumer Electronics

CASE STUDY A leading wearables brand

Acxiom Addressable Advertising helped a leading wearables brand use its first-party data for programmatic advertising. Acxiom created three custom behavioral segments from the brand's data. The campa...ign also used syndicated data audiences. The custom segments led to nearly twice as many households making purchases compared to syndicated audiences. The campaign drove almost 7,000 incremental sales over average segments.

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Automotive

CASE STUDY A leading automaker

Acxiom helped a leading automaker improve its Facebook marketing. The automaker wanted to better target owners and prospects using its CRM data. Acxiom provided data management solutions and strategi...c guidance. The automaker achieved 4x the usual click-through rate on Facebook. They also saw their lowest cost per click for any Facebook campaign. The company gained more efficiency and could target posts to specific consumers.

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Retail

CASE STUDY A top retailer

Acxiom’s Addressable Advertising helped a top retailer increase foot traffic in stores. The retailer used first-, second-, and third-party data to find new customers. Acxiom set up a private marketpl...ace with top fashion sites for targeted ads. Factual’s Foot Traffic Attribution measured and optimized the cost per store visit. The campaign achieved more in-store visits at a low $5 CPV.

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Retail

CASE STUDY Large National Retailer

Acxiom helped a large national retailer improve customer acquisition marketing. The retailer wanted more online membership signups and to boost awareness for new store locations. Acxiom used new audi...ence segments and geo-fencing in three markets. The campaign led to 75 new memberships in two weeks. The click-through rate was 2.5 times higher than the industry standard.

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lightning

Peers used Acxiom for engagement management and advertisement

Acxiom Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.21/5 ★

Read Reviews (3)
Analytics

4.91/5 ★

Read Reviews (39)
Custom Reports

4.62/5 ★

Read Reviews (40)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.21/5 ★

Read Reviews (3)
Analytics

4.91/5 ★

Read Reviews (39)
Custom Reports

4.62/5 ★

Read Reviews (40)

Acxiom Integrations

Acxiom integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

4.08/5 ★

Read Reviews (27)
Data Export

3.46/5 ★

Read Reviews (13)

MongoDB

4.49 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Tray.io Automation Platform

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Pinterest

4.54 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Acxiom

Overall Risk Meter

Low Medium High

Top Failure Risks for Acxiom

Acxiom, LLC News

Product

Acxiom Launches Fully Integrated Salesforce Practice for Seamless CX | Nation/World

Acxiom has launched a fully integrated Salesforce practice to deliver seamless customer experience (CX) solutions. This new offering combines Acxioms data-driven marketing expertise with Salesforces CRM platform, enabling clients to unify customer data and optimize engagement across channels. The initiative targets enterprises seeking advanced personalization and improved CX through Salesforce technologies.

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Partnership

Nielsen and Acxiom Collaborate to Bring Increased Connectivity to Advanced Audiences

Nielsen and Acxiom have partnered to enhance connectivity for advanced audiences, focusing on cross-media measurement and audience segmentation.

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Partnership

Acxiom and RafterOne Announce Full-Spectrum Salesforce Services Practice - Business Wire

Acxiom and RafterOne are offering a new range of services for Salesforce users.

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Awards

Acxiom Recognized as Leader in Snowflakes Modern Marketing Data Stack Report - Business Wire

Acxiom is named a leader in Snowflakes report on modern marketing data technologies.

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Acxiom, LLC Profile

Company Name

Acxiom, LLC

Company Website

https://www.acxiom.com/

HQ Location

301 Dave Ward Dr, Conway, Arkansas 72032, US

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