Acxiom Overview

Acxiom transforms marketing by enabling better customer experiences through the ethical use of data and technology. Its cloud architecture enhances customer relationships and improves digital presence.

Use Cases

Customers recommend Engagement Management, Advertisement, Collaboration, as the business use cases that they have been most satisfied with while using Acxiom.

Other use cases:

  • Account Management
  • Sending & Publishing Communications
  • Digital Marketing
  • Training & Onboarding
  • Generation Of New Leads
  • Competitive Intelligence
  • Lead Qualification
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Business Priorities

Enhance Customer Relationships and Grow Market Share are the most popular business priorities that customers and associates have achieved using Acxiom.

Other priorities:

  • Acquire Customers
  • Enter New Markets Internationally Or Locally
  • Increase Customer Life Time Value
  • Improve ROI
  • Improve Digital And Social Presence
  • Improve Internal Communications
  • Scale Best Practices
  • Build Brand Awareness
  • Improve Efficiency
  • Establish Thought Leadership
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Acxiom Use-Cases and Business Priorities: Customer Satisfaction Data

Acxiom works with different mediums / channels such as Offline. Events. and Trade Shows.

Acxiom's features include Personalization, and Feedback Surveys. and Acxiom support capabilities include 24/7 Support, Chat Support, Phone Support, etc. also Acxiom analytics capabilities include Analytics, and Custom Reports.

Reviews

"...As Lulu Guinness assesses opportunities to move into other product categories and creates new brand affiliations, we will keep returning to Acxiom s customer insights to inform our decision making about the best ways to engage with new customers...." Peer review by Paul Spinks, Managing Director, Lulu Guinness

Peer review evidence (same sources as the product rating summary)

"...Marketing Performance Management Allocadia Bizible Percolate Hive9 Aprimo Anaplan SAS Marketing Ops Adobe Campaign Brightfunnel Infor MRM Content Marketing and Engagement Uberflip Kapost SnapApp LookBookHQ(rebranded as PathFactory, as on 5 May 2018) ..." MarTech RADAR 2019: Top 250 B2B Technology Companies You Should Follow
"...Acxiom can then use this insight to help the auto client develop a strategy to cater advertisements to their shoppers...." Acxiom s John Campos Drives Excellence by Never Settling for Good Enough
"...With the ability to host up to 15,00 participants and utilize BlueJeans Accelerator which optimizes network bandwidth, collaboration amongst attendees is attainable...." Acxiom Creates Human Connections Over BlueJeans Video Conferencing

Popular Business Setting

for Acxiom

Top Industries

  • Financial Services
  • Retail
  • Entertainment

Popular in

Acxiom is popular in Financial Services, Retail, and Entertainment and is widely used by

Acxiom Customer wins, Customer success stories, Case studies

How efficiently Does Acxiom manage your Engagement Management?

What makes Acxiom ideal for Collaboration?

How can Acxiom optimize your Account Management Workflow?

Why is Acxiom the best choice for Sending & Publishing Communications?

11 buyers and buying teams have used Cuspera to assess how well Acxiom solved their business needs. Cuspera uses 378 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

lightning

Peers used Acxiom for engagement management and advertisement

Acxiom Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.21/5 ★

Read Reviews (3)
Analytics

4.91/5 ★

Read Reviews (39)
Custom Reports

4.62/5 ★

Read Reviews (40)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.21/5 ★

Read Reviews (3)
Analytics

4.91/5 ★

Read Reviews (39)
Custom Reports

4.62/5 ★

Read Reviews (40)

Acxiom Integrations

Acxiom integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import
Data Export

Software Failure Risk Guidance

?

for Acxiom

Overall Risk Meter

Low Medium High

Top Failure Risks for Acxiom

Acxiom, LLC News

Product

Acxiom integrates audience intelligence with HAWK's omnichannel DSP - MediaBrief

Acxiom has integrated its audience intelligence with HAWK's omnichannel DSP, enabling advertisers to access Acxiom's trusted audience data within HAWK. This integration allows for precise audience targeting and enhanced campaign activation across various digital channels, combining Acxiom's data expertise with HAWK's advanced omnichannel capabilities.

Product

Acxiom redefines audience collaboration with Adobe

Acxiom has integrated with Adobe Real-Time CDP Collaboration to enhance audience data collaboration while maintaining privacy. This integration allows brands and publishers to validate and activate high-value audiences without exposing sensitive customer data, streamlining audience insights and campaign activation.

Awards

Acxiom Recognized as a World's Top Disability Inclusive Business

Acxiom has been recognized as a World’s Top Disability Inclusive Business by the Disability Index, highlighting its leadership in disability inclusion practices. This accolade reflects Acxiom's commitment to accessibility and innovation, fostering collaboration and growth. The company has been acknowledged for its efforts in promoting neurodiversity and mental health awareness.

Product

Acxiom Launches Industry-First Identity Boost Solution

Acxiom launched the Identity Boost Accelerator, integrating Salesforce's Data 360 and Acxiom's identity resolution to enhance customer profiles with verified data. This solution enables brands to deploy quickly, improving audience match rates and personalization while maintaining data privacy.

Acxiom, LLC Profile

Company Name

Acxiom, LLC

Company Website

https://www.acxiom.com/

HQ Location

301 Dave Ward Dr, Conway, Arkansas 72032, US

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