Buzzsumo Overview

This is a summary of the comprehensive capabilities and benefits of Buzzsumo based on over 8414 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.

Buzzsumo, Agorapulse, Hootsuite, Zoho Social, Sprinklr Core, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Do you need to check if Buzzsumo is right for your needs? Our Cuspera AI engine can evaluate how Buzzsumo fits your specific business needs, industry, and context. Get your personalized assessment report today.

Buzzsumo supports business activities such as:

  • Content Management
  • Social Media Management
  • Engagement Management
  • Communication Management
  • Social Media Marketing

Buzzsumo can help you with many business goals, such as Acquire Customers, Improve ROI, Grow Market Share, Improve Digital And Social Presence, Improve Brand Engagement, etc. It can help manage these activities if you use Social Media User Generated Content Blogs etc. for these needs. As a solution, Buzzsumo's capabilities include SEO, Alerts: Popups & Notifications, Personalization, etc.

Buzzsumo was founded in 2014. Marketing and Advertising Vertical is its biggest customer base.

Reviews

"BuzzSumo is just an integral part of the way I work, and it complements what Rise at Seven is all about. " - Luke Cope

Cuspera Reviews

14 buyers and buying teams have used Cuspera to assess how well Buzzsumo solved their Social Media Marketing needs. Cuspera uses 8414 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

Business Priorities

Acquire Customers and Improve ROI are the most popular business priorities peers achieved using Buzzsumo.

Other priorities:

  • Grow Market Share
  • Improve Digital And Social Presence
  • Improve Brand Engagement
  • Establish Thought Leadership
  • Build Brand Awareness
  • Scale Best Practices
  • Enhance Customer Relationships
  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Launch New Products
  • Improve Efficiency
  • Improve Consistency
  • Improve Internal Communications
See all business priorities See less business priorities

Use Cases

Peers recommend Content Management , Social Media Management , Engagement Management , as the business use cases that they have been most satisfied while using Buzzsumo.

Read Peer Reviews and Expert Experience for Business Use Cases

BUSINESS USE CASES RATINGS CUSTOMER AND EXPERT EXPERIENCES
Content Management with Social Media

4.89/5 ★

Read Reviews (1207)

"...it was important to have backlinks because it is synonymous with importance that helps us to have better for web positioning and get backlinks in good pages that many in not very well known pages We found people or brands with accounts within the social networks that helped us generate information on a specific issue that created credibility and positioning in the contents we share, having a greater scope due to the number of its followers...."
content sharing

4.95/5 ★

Read Reviews (374)

"...BuzzSumo is a great way to find the most shared content on social networks...."
content curation

4.94/5 ★

Read Reviews (218)

"...BuzzSumo Want to create content that gets a ton of engagement like your competition does?..."
content publishing

4.91/5 ★

Read Reviews (134)

"...Anytime Buzzsumo finds a mention or share of your brand name in any content published you get an alert. ..."
searching for content

4.82/5 ★

Read Reviews (113)

"...It helps you to search for trending content, which will be very useful in curating your own content...."
content tracking

4.95/5 ★

Read Reviews (37)

"...But, in addition to tracking content performance all over the web, BuzzSumo also offers a tool for researching influencers across multiple social media platforms and the web. ..."
Social Media Management with Social Media, User Generated Content and Blogs

4.83/5 ★

Read Reviews (730)

"...The team decided to measure the impact of the barometer by social shares and traffic to the site...." Case Study BuzzFeed
scheduling post to social media

4.87/5 ★

Read Reviews (352)

"...It s great for setting up mention alerts as well as finding content to share socially through keyword notifications...."
engaging on social media

4.82/5 ★

Read Reviews (193)

"...Alexa's Content Exploration tool shows trends for the number of articles published and social media engagement...."
social media analytics

4.89/5 ★

Read Reviews (105)

"...Sprout Social Sprout Social is a suite of social media analytics tools catered to small and midsize businesses...."
monitoring social media

4.91/5 ★

Read Reviews (44)

"...We have started using it after the need arose for scheduling and tracking more social media posts and develop a social media strategy...."
managing social media account

4.61/5 ★

Read Reviews (16)

"...Well, we ve used Buzzsumo to identify the Top 100 Social Media Marketing Accounts on Twitter in 2019. ..."
Engagement Management with Social Media and Facebook

4.62/5 ★

Read Reviews (598)

"...Alexa's Content Exploration tool shows trends for the number of articles published and social media engagement...." How to Scale Organic Traffic (Without Writing a Million Blog Posts) - Business 2 Community plus 2 more
engaging and following up

4.61/5 ★

Read Reviews (588)

"...However, the tools on BuzzSumo showed us that engagement with similar content was heaviest on Sunday nights over the last year...."
PEER EXPERIENCES
Content Management with Social Media

4.89/5 ★

Read Reviews (1207)

"...it was important to have backlinks because it is synonymous with importance that helps us to have better for web positioning and get backlinks in good pages that many in not very well known pages We found people or brands with accounts within the social networks that helped us generate information on a specific issue that created credibility and positioning in the contents we share, having a greater scope due to the number of its followers...." Peer review by Alberto G, Bachelor of Business Administration
content sharing

4.89/5 ★

Read Reviews (374)

content curation

4.89/5 ★

Read Reviews (218)

content publishing

4.89/5 ★

Read Reviews (134)

searching for content

4.89/5 ★

Read Reviews (113)

content tracking

4.89/5 ★

Read Reviews (37)

Social Media Management with Social Media, User Generated Content and Blogs

4.83/5 ★

Read Reviews (730)

"...The team decided to measure the impact of the barometer by social shares and traffic to the site...." Case Study BuzzFeed
scheduling post to social media

4.83/5 ★

Read Reviews (352)

engaging on social media

4.83/5 ★

Read Reviews (193)

social media analytics

4.83/5 ★

Read Reviews (105)

monitoring social media

4.83/5 ★

Read Reviews (44)

managing social media account

4.83/5 ★

Read Reviews (16)

Engagement Management with Social Media and Facebook

4.62/5 ★

Read Reviews (598)

"...Alexa's Content Exploration tool shows trends for the number of articles published and social media engagement...." How to Scale Organic Traffic (Without Writing a Million Blog Posts) - Business 2 Community plus 2 more
engaging and following up

4.62/5 ★

Read Reviews (588)

59+ more Business Use Cases

Our AI advisor, Wyz, harnessed 8414 insights from peers and experts to help you assess how these Buzzsumo use cases fit your Social Media Marketing needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS

Luke Cope

Head of Digital Strategy

Rise at Seven

BuzzSumo is just an integral part of the way I work, and it complements what Rise at Seven is all about. Testimonial By Luke Cope

Brit Tammeorg

Digital Marketing Manager

TextMagic

BuzzSumo is our most favoured tool when it comes to competitor research. It is great that you can compare domains to get a real insight into which social media channels your competitors use the most, how often and when do they post the most content. This has helped us to shape our marketing strateg...y!

Testimonial By Brit Tammeorg

Russ Henneberry

Founder

theCLIKK

Honestly, without BuzzSumo, we wouldn't be able to produce the letter the way we do. Testimonial By Russ Henneberry
CUSTOMERS TESTIMONIALS

Luke Cope

Head of Digital Strategy

Rise at Seven

BuzzSumo is just an integral part of the way I work, and it complements what Rise at Seven is all about. Testimonial By Luke Cope

Brit Tammeorg

Digital Marketing Manager

TextMagic

BuzzSumo is our most favoured tool when it comes to competitor research. It is great that you can compare domains to get a real insight into which social media channels your competitors use the most, how often and when do they post the most content. This has helped us to shape our marketing strateg...y!

Testimonial By Brit Tammeorg

Russ Henneberry

Founder

theCLIKK

Honestly, without BuzzSumo, we wouldn't be able to produce the letter the way we do. Testimonial By Russ Henneberry

Case Studies

COMPANY CASE STUDIES
Case Study Rise at Seven

How creative agency Rise at Seven landed a $400K pitch with the help of BuzzSumo.

Read More
Case Study BuzzFeed

How BuzzFeed used BuzzSumo to create their Social Barometer.

Read More
Case Study Story & Search

How Story & Search use BuzzSumo to land top tier press coverage

Read More

Frequently Asked Questions(FAQ)

for Buzzsumo

What is Buzzsumo?

BuzzSumo is a digital content marketing platform that helps marketing team to increase productivity and content success.

What is Buzzsumo used for?

Buzzsumo is a Social Media Marketing Software mainly used by its customers to Acquire Customers and Improve ROI by Content Management, Social Media Management and Engagement Management .

What are the top features of Buzzsumo?

SEO, Alerts: popups & Notifications and Personalization are some of the top features of Buzzsumo.

Who uses Buzzsumo?

Buzzsumo is used by Marketing And Advertising, Internet and Media Production among other industries.

What are Buzzsumo alternatives?

Agorapulse, Hootsuite, Zoho Social and Sprinklr Core are popular alternatives for Buzzsumo.

Where is Buzzsumo located?

Buzzsumo is headquartered at Church Street, Brighton, England GB.

Popular Business Setting

for Buzzsumo

Top Industries

  • Marketing and Advertising
  • Internet
  • Media Production

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Peers used Buzzsumo to Acquire customers and Improve ROI

Peer and Expert Opinion on Features

for Buzzsumo

  • Low
  • Medium
  • High
FEATURES RATINGS AND REVIEWS
SEO

4.57/5 ★

Read Reviews (291)
Alerts: popups & Notifications

4.49/5 ★

Read Reviews (173)
Personalization

4.74/5 ★

Read Reviews (73)
Interactive content

4.95/5 ★

Read Reviews (36)
Dashboard

4.24/5 ★

Read Reviews (36)
FEATURES RATINGS AND REVIEWS
SEO

4.57/5 ★

Read Reviews (291)
Alerts: popups & Notifications

4.49/5 ★

Read Reviews (173)
Personalization

4.74/5 ★

Read Reviews (73)
Interactive content

4.95/5 ★

Read Reviews (36)
Dashboard

4.24/5 ★

Read Reviews (36)

IT and Other Capabilities

for Buzzsumo

  • Low
  • Medium
  • High
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.57/5 ★

Read Reviews (543)
Data Export

4.25/5 ★

Read Reviews (191)
CAPABILITIES (DATA) RATINGS AND REVIEWS
Data Import

4.57/5 ★

Read Reviews (543)
Data Export

4.25/5 ★

Read Reviews (191)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.66/5 ★

Read Reviews (8)
24/7 Support

4.52/5 ★

Read Reviews (101)
Phone Support

3.54/5 ★

Read Reviews (2)
Email Support

3.09/5 ★

Read Reviews (2)
CAPABILITIES (SUPPORT) RATINGS AND REVIEWS
Chat Support

4.66/5 ★

Read Reviews (8)
24/7 Support

4.52/5 ★

Read Reviews (101)
Phone Support

3.54/5 ★

Read Reviews (2)
Email Support

3.09/5 ★

Read Reviews (2)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.75/5 ★

Read Reviews (15)
Analytics

4.64/5 ★

Read Reviews (696)
Custom Reports

4.52/5 ★

Read Reviews (890)
CAPABILITIES (OTHER) RATINGS AND REVIEWS
AI Powered

4.75/5 ★

Read Reviews (15)
Analytics

4.64/5 ★

Read Reviews (696)
Custom Reports

4.52/5 ★

Read Reviews (890)

Software Failure Risk Guidance

?

for Buzzsumo

Overall Risk Meter

Low Medium High

Top Failure Risks for Buzzsumo

Vendor Profile Details

Company Name

Buzzsumo

Company Website

https://buzzsumo.com/

Year Founded

2014

HQ Location

Church Street, Brighton, England GB

Employees

11-50

Social

Financials

SEED