Buzzsumo: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: Buzzsumo
Brand: Buzzsumo
Rating: 4.45 (8414 reviews)

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BuzzSumo: Find the Most Shared Content and Key Influencers

AI Powered

Buzzsumo Overview

BuzzSumo is a digital content marketing platform that helps marketing teams increase productivity and content success by identifying high-performing content and influencers. It offers advanced search features to monitor trends and sharpen strategies.

Use Cases

Customers recommend Content Management, Social Media Management, Engagement Management, as the business use cases that they have been most satisfied with while using Buzzsumo.

Other use cases:

Communication Management
Social Media Marketing
Influencer Marketing
Viral Marketing
Campaign Management
Market Research
Digital Marketing

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Business Priorities

Acquire Customers and Improve ROI are the most popular business priorities that customers and associates have achieved using Buzzsumo.

Other priorities:

Grow Market Share
Improve Digital And Social Presence
Improve Brand Engagement
Establish Thought Leadership
Build Brand Awareness
Scale Best Practices
Enhance Customer Relationships
Increase Sales & Revenue
Enter New Markets Internationally Or Locally
Launch New Products
Improve Efficiency
Improve Consistency
Improve Internal Communications

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Buzzsumo Use-Cases and Business Priorities: Customer Satisfaction Data

Buzzsumo works with different mediums / channels such as Social Media. User Generated Content. Blogs etc.

Buzzsumo's features include SEO, Alerts: Popups & Notifications, Personalization, etc. and Buzzsumo support capabilities include AI Powered, Chat Support, 24/7 Support, etc. also Buzzsumo analytics capabilities include Analytics, and Custom Reports.

Reviews

"BuzzSumo is just an integral part of the way I work, and it complements what Rise at Seven is all about." - Luke Cope

Buzzsumo, Renderforest Video, Walls.io, Missinglettr, Statusbrew, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Buzzsumo

Top Industries

Marketing and Advertising
Internet
Media Production

Popular in

Small Business
Mid Market
Enterprise

Buzzsumo is popular in Marketing And Advertising, Internet, and Media Production and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Buzzsumo Use Cases

What makes Buzzsumo ideal for Content Management?

BuzzSumo assists content marketers with identifying popular content and social media trends. The tool allows for analysis of content performance and identification of influencers. BuzzSumo is limited by a relatively expensive price point for basic features.

"...A nifty feature if you re planning to create similar (better) content online and then do an email outreach to promote your content...." Peer review by Sandeep M, Founder & CEO, Marketing and Advertising

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How does Buzzsumo facilitate Social Media Management?

BuzzSumo provides social media analytics and content curation tools for marketers. It identifies trending content and influencers based on social shares and helps track content performance. BuzzSumo has limitations in searching for influencers across multiple social media platforms and no longer counts LinkedIn shares.

"...We have started using it after the need arose for scheduling and tracking more social media posts and develop a social media strategy...." Peer review by Stephanie Reed, Managing Director, Purple Frog

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What makes Buzzsumo ideal for Engagement Management?

BuzzSumo helps identify engaging content by analyzing social media shares and engagement data. It can be used to discover trending topics, competitor strategies, and influencer opportunities. BuzzSumo is limited to content published in the last five years and does not include LinkedIn engagement data.

"...BuzzSumo, which provides social engagement data for content marketers, faces stiff competition for content marketing attention...." How 6 Brands Stand Out and Get Results from Content Marketing

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What Are the key features of Buzzsumo for Communication Management?

How does Buzzsumo address your Social Media Marketing Challenges?

BuzzSumo assists in content marketing and social media marketing by providing a robust social search engine. It helps analyze social media performance, research influencers, and identify trending content. BuzzSumo offers a free version, but a paid subscription provides advanced features for businesses.

"...#5 Participate on social web When we are considering better social media marketing in 2019..." 6 tips on social media marketing in 2019 to improve your web traffic

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59+ more Business Use Cases

14 buyers and buying teams have used Cuspera to assess how well Buzzsumo solved their Social Media Marketing needs. Cuspera uses 8414 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Luke Cope Head of Digital Strategy Rise at Seven	BuzzSumo is just an integral part of the way I work, and it complements what Rise at Seven is all about. Testimonial By Luke Cope
Luke Ormerod Blueclaw	One major factor has been the reporting time, using this much data from so many resources can often take in-house teams hours to correlate. Using a small set of data, say 100 hundred phrases, only takes 30 seconds to pull the data together. Testimonial By Luke Ormerod
Brit Tammeorg Digital Marketing Manager TextMagic	BuzzSumo is our most favoured tool when it comes to competitor research. It is great that you can compare domains to get a real insight into which social media channels your competitors use the most, how often and when do they post the most content. This has helped us to shape our marketing strateg...y! Testimonial By Brit Tammeorg

CUSTOMERS	TESTIMONIALS
Luke Cope Head of Digital Strategy Rise at Seven	BuzzSumo is just an integral part of the way I work, and it complements what Rise at Seven is all about. Testimonial By Luke Cope
Luke Ormerod Blueclaw	One major factor has been the reporting time, using this much data from so many resources can often take in-house teams hours to correlate. Using a small set of data, say 100 hundred phrases, only takes 30 seconds to pull the data together. Testimonial By Luke Ormerod
Brit Tammeorg Digital Marketing Manager TextMagic	BuzzSumo is our most favoured tool when it comes to competitor research. It is great that you can compare domains to get a real insight into which social media channels your competitors use the most, how often and when do they post the most content. This has helped us to shape our marketing strateg...y! Testimonial By Brit Tammeorg

Case Studies

Computer Software

CASE STUDY Integrify

BuzzSumo Pro helped Integrify, a workflow management software company, improve content curation. Mike Raia, VP of Marketing, used to spend up to an hour daily finding content. With BuzzSumo, he cut t...his time to just 15 minutes. He also reduced costs by canceling other subscriptions. BuzzSumo gave the team new content ideas and made their process simpler.

Marketing and Advertising

CASE STUDY Collins Online Marketing Services

BuzzSumo helps Collins Online Marketing Services analyze content, competitors, and influencers. Before BuzzSumo, they struggled to track trends and organize content. With BuzzSumo, they get alerts on... industry news and competitor posts fast. They cut content creation and editorial planning time by more than half. BuzzSumo lets them quickly create reports and find new content ideas. They also use it to find influencers and partners for outreach.

Marketing and Advertising

CASE STUDY Square 2 Marketing

Square 2 Marketing uses BuzzSumo to analyze content, trends, and keywords for their clients. The agency's Copy Architects use BuzzSumo to find trending topics and effective headlines on social media.... They also use it for keyword research and influencer identification. BuzzSumo helps the team save time by allowing them to save searches and set up content alerts. The tool makes research easier for the agency, especially when working with tight deadlines.

Marketing and Advertising

CASE STUDY Digital Third Coast

BuzzSumo helps Digital Third Coast, a Chicago digital marketing agency, with content development and outreach. The team uses BuzzSumo to research popular content, identify influencers, and streamline... outreach for their clients. BuzzSumo saves them several hours in prospecting for content placements. The tool is essential for their daily content promotion and helps maximize digital reach. Digital Third Coast highly recommends BuzzSumo for its unique and useful services.

Media Production

CASE STUDY The Tab

The Tab uses BuzzSumo’s Monitoring tool to get real-time alerts on trending content. This helps editors assign stories to writers based on what is popular. The team can react quickly to trends and pu...blish stories faster. BuzzSumo Alerts also help the newsroom share high-performing content across their sites. This leads to more audience growth and better brand awareness for The Tab.

Information Technology and Services

CASE STUDY GetApp

GetApp used BuzzSumo to find and connect with influencers. Their challenge was to get their content in front of more people. They used BuzzSumo’s Twitter Influencers tool to find relevant influencers... and check their engagement metrics. The PR team managed influencer contacts and tracked outreach. As a result, GetApp built a large list of quality influencers and engaged with them to share content.

Paul Roetzer | Intro To AI 🤖 For Content Marketers & Comms Pros | BuzzSumo Webinars

Frequently Asked Questions(FAQ)

for Buzzsumo

What is Buzzsumo?

BuzzSumo is a digital content marketing platform that helps marketing team to increase productivity and content success.

BuzzSumo helps teams to generate ideas, create high-performing content, monitor your performance and identify influencers. It helps in discovering high performing content so that you can get more likes, links and shares. It can research and analyses billions of data points to sharpen marketing strategy. It helps in power up your brand, campaign and helps in monitoring and tracking trends so that you can respond rapidly and capture opportunities.

BuzzSumo comes with advanced search engine which helps in discovering high performing content. It offers cross platform search to scan social media and advanced influencer search feature that allows users to use certain operators and strings to deliver more specific results.

What is Buzzsumo used for?

Buzzsumo is a Social Media Marketing Software mainly used by its customers to Acquire Customers and Improve ROI by Content Management, Social Media Management and Engagement Management .