Buzzsumo - Social Media Marketing: Use Cases, Capabilities & Competitors

Name: Buzzsumo
Brand: Buzzsumo
Rating: 4.5 (8414 reviews)

4.45 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

BuzzSumo: Find the Most Shared Content and Key Influencers

AI Powered

Buzzsumo Overview

BuzzSumo is a digital content marketing platform that helps marketing teams increase productivity and content success by identifying high-performing content and influencers. It offers advanced search features to monitor trends and sharpen strategies.

Use Cases

Customers recommend Content Management, Social Media Management, Engagement Management, as the business use cases that they have been most satisfied with while using Buzzsumo.

Other use cases:

Communication Management
Social Media Marketing
Influencer Marketing
Viral Marketing
Campaign Management
Market Research
Digital Marketing

See all use cases See less use cases

Business Priorities

Acquire Customers and Improve ROI are the most popular business priorities that customers and associates have achieved using Buzzsumo.

Other priorities:

Grow Market Share
Improve Digital And Social Presence
Improve Brand Engagement
Establish Thought Leadership
Build Brand Awareness
Scale Best Practices
Enhance Customer Relationships
Increase Sales & Revenue
Enter New Markets Internationally Or Locally
Launch New Products
Improve Efficiency
Improve Consistency
Improve Internal Communications

See all business priorities See less business priorities

Buzzsumo Use-Cases and Business Priorities: Customer Satisfaction Data

Buzzsumo works with different mediums / channels such as Social Media. User Generated Content. Blogs etc.

Buzzsumo's features include SEO, Alerts: Popups & Notifications, Personalization, etc. and Buzzsumo support capabilities include AI Powered, Chat Support, 24/7 Support, etc. also Buzzsumo analytics capabilities include Analytics, and Custom Reports.

Reviews

"The data is a starting point for talking about bigger stories, This was very much about breaking into the national conversation." - Tom Phillips

Peer review evidence (same sources as the product rating summary)

"...it was important to have backlinks because it is synonymous with importance that helps us to have better for web positioning and get backlinks in good pages that many in not very well known pages We found people or brands with accounts within the social networks that helped us generate information on a specific issue that created credibility and positioning in the contents we share, having a greater scope due to the number of its followers...." Peer review by Alberto G, Bachelor of Business Administration

"...While it's dense, I have still never found software that does buzzsumo does for finding articles to post to our social media. . ...." Peer review by Verified Reviewer, Legal Services

"...And I feel like it often takes me a while to source articles that I am looking for - usually because it turns up results from the same authors (the ones who Buzzsumo identifies as influencers)But this negative is also a positive - the tool is great for finding influencers in the industry, so you can engage with them on social media, listen and echo their tone of voice and dig into what makes them successful so that you can emulate that yourself...." Peer review by Claire Vanner, Senior Content Executive, Bizagi

Buzzsumo, Renderforest Video, Walls.io, Missinglettr, Statusbrew, etc., all belong to a category of solutions that help Social Media Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Buzzsumo

Top Industries

Marketing and Advertising
Internet
Media Production

Popular in

Small Business
Mid Market
Enterprise

Buzzsumo is popular in Marketing And Advertising, Internet, and Media Production and is widely used by Small Business, Mid Market, and Enterprise.

Buzzsumo Customer wins, Customer success stories, Case studies

What benefits does Buzzsumo offer for Content Management?

BuzzSumo assists content marketers with identifying popular content and social media trends. The tool allows for analysis of content performance and identification of influencers. BuzzSumo is limited by a relatively expensive price point for basic features.

"...it was important to have backlinks because it is synonymous with importance that helps us to have better for web positioning and get backlinks in good pages that many in not very well known pages We found people or brands with accounts within the social networks that helped us generate information on a specific issue that created credibility and positioning in the contents we share, having a greater scope due to the number of its followers...." Peer review by Alberto G, Bachelor of Business Administration

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How can Buzzsumo optimize your Social Media Management Workflow?

BuzzSumo provides social media analytics and content curation tools for marketers. It identifies trending content and influencers based on social shares and helps track content performance. BuzzSumo has limitations in searching for influencers across multiple social media platforms and no longer counts LinkedIn shares.

"...While it's dense, I have still never found software that does buzzsumo does for finding articles to post to our social media. . ...." Peer review by Verified Reviewer, Legal Services

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How does Buzzsumo facilitate Engagement Management?

BuzzSumo helps identify engaging content by analyzing social media shares and engagement data. It can be used to discover trending topics, competitor strategies, and influencer opportunities. BuzzSumo is limited to content published in the last five years and does not include LinkedIn engagement data.

"...And I feel like it often takes me a while to source articles that I am looking for - usually because it turns up results from the same authors (the ones who Buzzsumo identifies as influencers)But this negative is also a positive - the tool is great for finding influencers in the industry, so you can engage with them on social media, listen and echo their tone of voice and dig into what makes them successful so that you can emulate that yourself...." Peer review by Claire Vanner, Senior Content Executive, Bizagi

Read Reviews

How does Buzzsumo facilitate Communication Management?

What makes Buzzsumo ideal for Social Media Marketing?

BuzzSumo assists in content marketing and social media marketing by providing a robust social search engine. It helps analyze social media performance, research influencers, and identify trending content. BuzzSumo offers a free version, but a paid subscription provides advanced features for businesses.

"...How to Improve Your Email Outreach Effectiveness Influencer Marketing Uncategorized Email influencer marketing Outreach social media influencer..." Best of B2B Marketing Zone for July 6, 2020

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14 buyers and buying teams have used Cuspera to assess how well Buzzsumo solved their Social Media Marketing needs. Cuspera uses 8414 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Social Media Marketing needs.

CUSTOMERS	TESTIMONIALS
Tom Phillips BuzzFeed	The data is a starting point for talking about bigger stories, This was very much about breaking into the national conversation. Testimonial By Tom Phillips
Josh Kaplan Audience development editor The Tab	Without BuzzSumo we wouldn’t have an awareness of the stories out there. It gives us a really holistic look at what’s trending on any given day Testimonial By Josh Kaplan
Russ Henneberry Founder theCLIKK	Honestly, without BuzzSumo, we wouldn't be able to produce the letter the way we do. Testimonial By Russ Henneberry

CUSTOMERS	TESTIMONIALS
Tom Phillips BuzzFeed	The data is a starting point for talking about bigger stories, This was very much about breaking into the national conversation. Testimonial By Tom Phillips
Josh Kaplan Audience development editor The Tab	Without BuzzSumo we wouldn’t have an awareness of the stories out there. It gives us a really holistic look at what’s trending on any given day Testimonial By Josh Kaplan
Russ Henneberry Founder theCLIKK	Honestly, without BuzzSumo, we wouldn't be able to produce the letter the way we do. Testimonial By Russ Henneberry

Square 2 Marketing - Marketing And Advertising - Small

Philadelphia, USA

Square 2 Marketing uses BuzzSumo to find influencers and trending topics for their clients. The agency's team searches BuzzSumo for content ideas and top authors in client niches. They use the tool t...o spot what headlines and topics get the most engagement on social media. BuzzSumo helps them save time by streamlining research and sending content alerts to the right team members. This makes influencer targeting and outreach faster and more focused.

theCLIKK - Marketing And Advertising - Small

USA

theCLIKK uses BuzzSumo to power its daily marketing newsletter. The team curates 50-75% of content using BuzzSumo and finds inspiration for the rest. BuzzSumo helps them save 60-80% of their time eac...h day. They increased newsletter open rates by 10%. theCLIKK uses BuzzSumo's Content Analyzer and Trending Digest to find fresh, engaging content.

theCLIKK - Marketing And Advertising - Small

USA

theCLIKK uses BuzzSumo to power its daily marketing newsletter. The team curates 50-75% of content using BuzzSumo and finds inspiration for the rest. BuzzSumo's tools help them discover trending topi...cs and filter relevant content fast. They save 60-80% of their time each day. Newsletter open rates increased by 10%.

Integrify - Computer Software - Small

Chicago, USA

BuzzSumo Pro helped Integrify cut content curation time from one hour to just 15 minutes a day. The marketing team uses saved searches and trending topics to find relevant posts fast. BuzzSumo also g...ives new content ideas, helping writers avoid idea droughts. Integrify dropped other tools, saving money and making the process simpler. The team now manages everything from one dashboard.

Rise at Seven - Marketing And Advertising - Small

Sheffield, UK

Rise at Seven used BuzzSumo to win a $400K PR pitch. The agency needed to scale its creative PR campaigns without losing quality. BuzzSumo helped them research content ideas and find journalists for ...outreach. The team used BuzzSumo's Content Analyzer to spot trends and export lists for pitching. This led to faster workflows and a major contract win.

The Tab - Publishing - Medium

London, UK

The Tab uses BuzzSumo’s Monitoring and Alerts to help editors make fast, data-driven decisions. Editors receive real-time alerts about trending content, which guides story assignments for student jou...rnalists. This process shortens the time to publication and boosts the reach of high-performing articles. The Tab increased brand awareness, with stories picked up by major outlets like Fox News. BuzzSumo helps The Tab grow its audience and support student journalists across the UK and US.

Paul Roetzer | Intro To AI 🤖 For Content Marketers & Comms Pros | BuzzSumo Webinars

Frequently Asked Questions(FAQ)

for Buzzsumo

What is Buzzsumo?

BuzzSumo is a digital content marketing platform that helps marketing team to increase productivity and content success.

BuzzSumo helps teams to generate ideas, create high-performing content, monitor your performance and identify influencers. It helps in discovering high performing content so that you can get more likes, links and shares. It can research and analyses billions of data points to sharpen marketing strategy. It helps in power up your brand, campaign and helps in monitoring and tracking trends so that you can respond rapidly and capture opportunities.

BuzzSumo comes with advanced search engine which helps in discovering high performing content. It offers cross platform search to scan social media and advanced influencer search feature that allows users to use certain operators and strings to deliver more specific results.

What is Buzzsumo used for?

Buzzsumo is a Social Media Marketing Software mainly used by its customers to Acquire Customers and Improve ROI by Content Management, Social Media Management and Engagement Management .