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Traackr: Product updates, Customer stories, and Insights | 2026 Cuspera

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Customer stories

Shiseido used Traackr's influencer marketing platform to boost its VIT score in 2021. The team focused on video content, experiential events, and VIP talent. They used data and insights from Traackr to refine their strategy. This helped them improve visibility, impact, and brand trust. Shiseido saw growth in influencer marketing success, even during the pandemic.
Revlon used Traackr to launch its Wonder Woman 1984 makeup collection during the pandemic. The movie's release was delayed, so Revlon relied on influencer marketing instead of traditional events. They picked influencers using Traackr's data and analytics. The campaign used YouTube, TikTok, and Instagram, working with creators from nano to macro levels. This approach helped Revlon achieve a strong social media launch for the new collection.
Traackr helped amika, a premium hair care brand, boost brand awareness for its Sephora relaunch. Amika moved influencer management from spreadsheets to Traackr’s platform, creating a single system of record. The team could now benchmark influencer performance and access real-time insights. This change supported amika’s goals to increase engagement and drive purchases at Sephora. Amika’s Brand President praised Traackr for its CRM-like features and analytics.
Traackr helped Meliá Hotels International manage influencer marketing across 6 brands and 380 hotels. Meliá faced too many influencer requests and lacked a way to pick the best partners. Traackr gave them a single place to track influencers and measure results. With Traackr, Meliá grew activated influencers by 14% and video views by 204% from 2017 to 2018. Influencer content drove over 43,000 engagements, up 8.2% for key booking topics.
Traackr helped Eau Thermale Avène Spain improve its influencer marketing in early 2024. The brand used Traackr to find and vet skinfluencers and lifestyle influencers. Their goal was to boost brand awareness and work with 31 influencers, earning 110 mentions and 8.7 million video views. They aimed for 175,000 engagements and a 2% engagement rate. Traackr's data and discovery tools enabled smarter partnerships and better ROI, with CPMV of 15€ on TikTok and 19€ on Instagram.
Traackr helped Eau Thermale Avène México improve its influencer marketing on TikTok. The team used Traackr’s Brand Vitality Score (VIT) to measure and compare results. They focused on working with dermainfluencers and top creators. Avène México increased its VIT Score by 193%. The brand moved from 8th to 4th place in VIT ranking among competitors.

Product Business Settings

Traackr is popular in Marketing And Advertising, Information Technology And Services, and Consumer Goods industries and is widely used by Large Enterprise, Small Business, and Enterprise.

Traackr Product Overview

Traackr's influencer marketing software excels in identifying and managing influencer campaigns with precision. It offers a data-driven approach, enabling marketers to select impactful influencers and demonstrate ROI effectively. The platform supports complex programs while remaining accessible for smaller teams. Traackr provides insightful reporting, allowing businesses to optimize initiatives and build strategic partnerships. Notably, it has been utilized by industry leaders like Shiseido and Colgate-Palmolive to enhance visibility and engagement. This software is ideal for marketers seeking to leverage influencer relationships to drive brand awareness and campaign success.

How satisfied the customers are with Traackr use-cases

Reviews

"...Also, being able to create reports for campaigns is very useful and becomes a necessity when analysing impact and successes of launches and events. . ...." Peer review by Alexandra W., Communications Manager , Marketing and Advertising

Traackr Customer Insights, Testimonials and Case Studies

What makes Traackr ideal for Influencer Marketing?

Traackr is a cloud-based platform that assists in influencer marketing. It facilitates identifying influencers, tracking relationships, and measuring campaign performance. Traackr's influencer database may not be fully comprehensive.

"...I have been able to learn about the influencers trends, who matters, how influencers boost todays market...." Peer review by Administrator

What solutions does Traackr provide for Campaign Management?

Traackr streamlines the management of influencer campaigns. The platform facilitates influencer discovery, program management, and performance tracking. This enables organizations to analyze and report on campaign effectiveness.

"...Yes Email Traackr powers influencer marketing programs for brands across the globe...." 41 Influencer Marketing Software Tools To Grow Your Business

How efficiently Does Traackr manage your Engagement Management?

Traackr facilitates organizing influencer projects and tracking engagement metrics. The software analyzes influencer engagement and provides recommendations for influencer fees, enabling brands to optimize their influencer marketing investments. The system's capabilities are limited to recommendations based on engagement rates and do not account for additional factors.

"...You can check their niches and even their audience sizes and engagement without much effort. ..." How to Design the Perfect Influencer Engagement Strategy

Why is Traackr the best choice for Influencer Management?

Traackr is a software solution designed to manage influencer relationships. It offers tools for identifying, managing, and tracking influencers, enabling companies to build and scale their influencer programs. Traackr's strengths lie in its database and relationship management features, although its social media integration is limited.

"...According to the influencer management platform Traackr, 72 percent of major brands say they are dedicating a sizable portion of their marketing budgets to influencers people with a strong relationship to an audience who can heavily sway decisions like purchasing habits...." Influencer engagement: how people can earn $100,000 per Instagram post | Vox

What Are the key features of Traackr for Relationship Management?

What is Traackr?

Traackr is the data-driven influencer marketing platform that marketers use to optimize investments, streamline campaigns, and scale programs. It helps to improve brand engagement and ROI.

Traackr is an influencer finder that accesses the largest global influencer data set by influencer content, attributes, and audience criteria to surface the best potential partners. It provides rich insights including audience demographics, brand affinity, fraud detection, and historical performance indicators.

Traackr features include influencer discovery, streamlined workflows for all types of campaigns, powerful performance insights, standardize influencer management across brand portfolios and regions and any more.

What is Traackr used for?

Traackr is a Influencer Marketing Software mainly used by its customers to Improve ROI and Build Brand Awareness by Influencer Marketing, Campaign Management and Engagement Management .

What are the top features of Traackr?

Personalization, Dashboard and Recording are some of the top features of Traackr.

Who uses Traackr?

Traackr is used by Marketing And Advertising, Information Technology And Services and Consumer Goods among other industries.

What are Traackr alternatives?

Grin, Shopify Collabs, AspireIQ and CreatorIQ are popular alternatives for Traackr.

Where is Traackr located?

Traackr is headquartered at 211 Sutter St, San Francisco, California 94108, US.

11 buyers and buying teams have used Cuspera to assess how well Traackr solved their Influencer Marketing needs. Cuspera uses 1156 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Influencer Marketing needs.

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Improving Influencer Marketing ROI with Spend Efficiency

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Peers used Traackr for influencer marketing and campaign management

Traackr Competitors

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Traackr Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	3.48/5 ★ Read Reviews (1)
Analytics	4.71/5 ★ Read Reviews (98)
Custom Reports	4.26/5 ★ Read Reviews (137)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	3.48/5 ★ Read Reviews (1)
Analytics	4.71/5 ★ Read Reviews (98)
Custom Reports	4.26/5 ★ Read Reviews (137)

Software Failure Risk Guidance

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for Traackr

Overall Risk Meter

Low Medium High

Top Failure Risks for Traackr

Traackr, Inc. Profile

Company Name

Traackr, Inc.

Company Website

https://www.traackr.com/

HQ Location

211 Sutter St, San Francisco, California 94108, US

Employees

11-50

Social

Financials

SERIES B