Traackr: Use-Cases, Insights and Reviews | 2026 Cuspera

Traackr helped les Laboratoires Pierre Fabre shift from VIP influencers to smaller, more credible creators for their Avène Cleanance ComedoMed Peeling campaign. The team used Traackr to select 50+ cr...eators with high engagement and audience relevance. The campaign achieved over 3 million impressions and doubled the brand’s benchmark engagement rate. It became the fourth-highest performing influencer campaign for the France team. The results proved that smaller, community-aligned creators can outperform top-tier influencers in driving market share and purchase intent.
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Laneige used Traackr to transform its influencer marketing into a data-driven strategy. The team needed to prove business impact and justify budget increases in a crowded skincare market. With Traack...r, Laneige tracked campaign performance, benchmarked against competitors, and improved creator retention. The brand increased creator marketing performance by 951% and moved from #33 to the top 5 in U.S. skincare influencer rankings. Laneige also improved creator retention by 8% and expanded its creator community by 9%.
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Traackr helped Groupe SEB prove influencer marketing ROI at global scale. The UK team used Traackr to track every click, conversion, and euro from influencer campaigns. Over five campaigns, they acti...vated 50+ creators and tracked 29,000+ clicks and 10+ direct conversions. The solution enabled real-time reporting, bulk asset delivery, and full-funnel visibility. This pilot created a repeatable model for measurable, scalable social commerce across all markets.
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Shiseido used Traackr to boost its influencer marketing program. The team focused on video content, experiential events, and VIP influencer partnerships. They used data from Traackr to refine their s...trategy and select high-performing influencers. In 2021, Shiseido increased its VIT score by 54%. This placed them in the 93rd percentile for year-over-year growth.
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Revlon used Traackr to launch its Wonder Woman 1984 makeup collection during the pandemic. The movie release was delayed, so Revlon relied on influencer marketing instead of traditional events. They ...picked influencers using Traackr’s data and analytics. The campaign included YouTube, TikTok, and Instagram content. Revlon managed the whole campaign in Traackr and exceeded all their KPIs.
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Amika used Traackr to relaunch its hair care products in Sephora. The team centralized influencer management and used data to select the best partners. Ten influencers drove 46 mentions, 19.8M reach,... and 736K engagements. Amika saw a 22% increase in activated influencers and a 140% rise in potential reach. The campaign exceeded sales targets and boosted brand awareness.
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