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Traackr: Use-Cases, Insights and Reviews | 2025 Cuspera

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Traackr I Best-in-Class Influencer Marketing Platform

Traackr Overview

Traackr's influencer marketing software excels in identifying and managing influencer campaigns with precision. It offers a data-driven approach, enabling marketers to select impactful influencers and demonstrate ROI effectively. The platform supports complex programs while remaining accessible for smaller teams. Traackr provides insightful reporting, allowing businesses to optimize initiatives and build strategic partnerships. Notably, it has been utilized by industry leaders like Shiseido and Colgate-Palmolive to enhance visibility and engagement. This software is ideal for marketers seeking to leverage influencer relationships to drive brand awareness and campaign success.

Use Cases

Customers recommend Influencer Marketing, Campaign Management, Engagement Management, as the business use cases that they have been most satisfied with while using Traackr.

Other use cases:

Influencer Management
Relationship Management
Content Management
Social Media Management
Competitive Intelligence
Workflow Management
Social Media Marketing

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Business Priorities

Improve ROI and Build Brand Awareness are the most popular business priorities that customers and associates have achieved using Traackr.

Other priorities:

Improve Brand Engagement
Grow Market Share
Acquire Customers
Enter New Markets Internationally Or Locally
Establish Thought Leadership
Launch New Products
Enhance Customer Relationships
Scale Best Practices
Improve Efficiency
Improve Digital And Social Presence
Improve Visibility
Increase Sales & Revenue

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Traackr Use-Cases and Business Priorities: Customer Satisfaction Data

Traackr works with different mediums / channels such as Social Media.

Traackr's features include Personalization, Dashboard, and Recording. and Traackr support capabilities include 24/7 Support, Chat Support, AI Powered, etc. also Traackr analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Traackr offers a database and a suite of Influencer Relationship Management (IRM) tools...." Peer review from Featured Customers

Traackr, Grin, Shopify Collabs, AspireIQ, CreatorIQ, etc., all belong to a category of solutions that help Influencer Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Traackr is the top data-driven influencer marketing software used to find influencers and manage campaigns. Complex programs are handled efficiently while being accessible for small teams.

Popular Business Setting

for Traackr

Top Industries

Marketing and Advertising
Information Technology and Services
Consumer Goods

Popular in

Large Enterprise
Small Business
Enterprise

Traackr is popular in Marketing And Advertising, Information Technology And Services, and Consumer Goods and is widely used by Large Enterprise, Small Business, and Enterprise.

Comprehensive Insights on Traackr Use Cases

What benefits does Traackr offer for Influencer Marketing?

Traackr is a cloud-based platform that assists in influencer marketing. It facilitates identifying influencers, tracking relationships, and measuring campaign performance. Traackr's influencer database may not be fully comprehensive.

"...It helps you manage, validate, measure, and scale influencer marketing programs built on relationships. ..." 8 Influencer Marketing Tools for Stronger Influence

How efficiently Does Traackr manage your Campaign Management?

Traackr streamlines the management of influencer campaigns. The platform facilitates influencer discovery, program management, and performance tracking. This enables organizations to analyze and report on campaign effectiveness.

"...Managing multiple influencer programs can is made easy through Traackr...." Peer review by Administrator

How can Traackr optimize your Engagement Management Workflow?

Traackr facilitates organizing influencer projects and tracking engagement metrics. The software analyzes influencer engagement and provides recommendations for influencer fees, enabling brands to optimize their influencer marketing investments. The system's capabilities are limited to recommendations based on engagement rates and do not account for additional factors.

"...Congrats AGAIN to Ann Handley for being the Most Engaging Content Marketing Influencer out of this year s group of speakers, based on Traackr s analysis...." The Original List: 50 Content Marketing Influencers and Experts to Follow into 2019

How can Traackr enhance your Influencer Management process?

Traackr is a software solution designed to manage influencer relationships. It offers tools for identifying, managing, and tracking influencers, enabling companies to build and scale their influencer programs. Traackr's strengths lie in its database and relationship management features, although its social media integration is limited.

"...As an Influencer Management Platform, it also allows you to manage relationships and track their impact on your business. ..." 93 Content Marketing Tools You Need to Check Out in 2019

How efficiently Does Traackr manage your Relationship Management?

29+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Traackr solved their Influencer Marketing needs. Cuspera uses 1156 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Influencer Marketing needs.

Case Studies

Health, Wellness and Fitness

CASE STUDY Amika

Amika improved influencer marketing efficiency by integrating Traackr, reducing product waste and enhancing budget allocation, leading to optimized spending and increased campaign clarity.

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Health, Wellness and Fitness

CASE STUDY Shiseido

Shiseido increased its influencer marketing success by 54% in one year using a hyper-focused strategy.

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Health, Wellness and Fitness

CASE STUDY Revlon

Revlon successfully launched the WW84 collection through strategic influencer partnerships, achieving significant brand visibility and engagement during a challenging year without traditional events.

Read more →

Video

Improving Influencer Marketing ROI with Spend Efficiency

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Frequently Asked Questions(FAQ)

for Traackr

What is Traackr?

Traackr is the data-driven influencer marketing platform that marketers use to optimize investments, streamline campaigns, and scale programs. It helps to improve brand engagement and ROI.

Traackr is an influencer finder that accesses the largest global influencer data set by influencer content, attributes, and audience criteria to surface the best potential partners. It provides rich insights including audience demographics, brand affinity, fraud detection, and historical performance indicators.

Traackr features include influencer discovery, streamlined workflows for all types of campaigns, powerful performance insights, standardize influencer management across brand portfolios and regions and any more.

What is Traackr used for?

Traackr is a Influencer Marketing Software mainly used by its customers to Improve ROI and Build Brand Awareness by Influencer Marketing, Campaign Management and Engagement Management .

What are the top features of Traackr?

Personalization, Dashboard and Recording are some of the top features of Traackr.

Who uses Traackr?

Traackr is used by Marketing And Advertising, Information Technology And Services and Consumer Goods among other industries.

What are Traackr alternatives?

Grin, Shopify Collabs, AspireIQ and CreatorIQ are popular alternatives for Traackr.

Where is Traackr located?

Traackr is headquartered at 211 Sutter St, San Francisco, California 94108, US.

lightning

Peers used Traackr for influencer marketing and campaign management

Traackr Competitors

More Traackr Alternatives...

Traackr Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	3.48/5 ★ Read Reviews (1)
Analytics	4.71/5 ★ Read Reviews (98)
Custom Reports	4.26/5 ★ Read Reviews (137)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	3.48/5 ★ Read Reviews (1)
Analytics	4.71/5 ★ Read Reviews (98)
Custom Reports	4.26/5 ★ Read Reviews (137)

Software Failure Risk Guidance

?

for Traackr

Overall Risk Meter

Low Medium High

Top Failure Risks for Traackr

Traackr, Inc. Profile

Company Name

Traackr, Inc.

Company Website

https://www.traackr.com/

HQ Location

211 Sutter St, San Francisco, California 94108, US

Employees

11-50

Social

Financials

SERIES B