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Traackr: Use-Cases, Insights and Reviews | 2025 Cuspera

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Traackr I Best-in-Class Influencer Marketing Platform

Traackr Overview

Traackr's influencer marketing software excels in identifying and managing influencer campaigns with precision. It offers a data-driven approach, enabling marketers to select impactful influencers and demonstrate ROI effectively. The platform supports complex programs while remaining accessible for smaller teams. Traackr provides insightful reporting, allowing businesses to optimize initiatives and build strategic partnerships. Notably, it has been utilized by industry leaders like Shiseido and Colgate-Palmolive to enhance visibility and engagement. This software is ideal for marketers seeking to leverage influencer relationships to drive brand awareness and campaign success.

Use Cases

Customers recommend Influencer Marketing, Campaign Management, Engagement Management, as the business use cases that they have been most satisfied with while using Traackr.

Other use cases:

Influencer Management
Relationship Management
Content Management
Social Media Management
Competitive Intelligence
Workflow Management
Social Media Marketing

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Business Priorities

Improve ROI and Build Brand Awareness are the most popular business priorities that customers and associates have achieved using Traackr.

Other priorities:

Improve Brand Engagement
Grow Market Share
Acquire Customers
Enter New Markets Internationally Or Locally
Establish Thought Leadership
Launch New Products
Enhance Customer Relationships
Scale Best Practices
Improve Efficiency
Improve Digital And Social Presence
Improve Visibility
Increase Sales & Revenue

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Traackr Use-Cases and Business Priorities: Customer Satisfaction Data

Traackr works with different mediums / channels such as Social Media.

Traackr's features include Personalization, Dashboard, and Recording. and Traackr support capabilities include 24/7 Support, Chat Support, AI Powered, etc. also Traackr analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Traackr focuses on relationship management by enabling brands to manage and grow their influencer marketing efforts...." Peer review from Featured Customers

Traackr, Grin, Shopify Collabs, AspireIQ, CreatorIQ, etc., all belong to a category of solutions that help Influencer Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Traackr is the top data-driven influencer marketing software used to find influencers and manage campaigns. Complex programs are handled efficiently while being accessible for small teams.

Popular Business Setting

for Traackr

Top Industries

Marketing and Advertising
Information Technology and Services
Consumer Goods

Popular in

Large Enterprise
Small Business
Enterprise

Traackr is popular in Marketing And Advertising, Information Technology And Services, and Consumer Goods and is widely used by Large Enterprise, Small Business, and Enterprise.

Traackr Customer wins, Customer success stories, Case studies

How does Traackr facilitate Influencer Marketing?

Traackr is a cloud-based platform that assists in influencer marketing. It facilitates identifying influencers, tracking relationships, and measuring campaign performance. Traackr's influencer database may not be fully comprehensive.

"...You might even use influencer-marketing platforms like Upfluence and Traackr to do the legwork for you...." How to Increase Brand Awareness: 6 Things You Should do Today

How does Traackr address your Campaign Management Challenges?

Traackr streamlines the management of influencer campaigns. The platform facilitates influencer discovery, program management, and performance tracking. This enables organizations to analyze and report on campaign effectiveness.

"...One of the main reasons I use traackr is to pull reports on campaigns we've run...." Peer review by User

How can Traackr enhance your Engagement Management process?

Traackr facilitates organizing influencer projects and tracking engagement metrics. The software analyzes influencer engagement and provides recommendations for influencer fees, enabling brands to optimize their influencer marketing investments. The system's capabilities are limited to recommendations based on engagement rates and do not account for additional factors.

"...You can see how many influencers you are working with, how many video views you got, your engagements, and more. ..." 5 Best Pitchbox Alternatives

What solutions does Traackr provide for Influencer Management?

Traackr is a software solution designed to manage influencer relationships. It offers tools for identifying, managing, and tracking influencers, enabling companies to build and scale their influencer programs. Traackr's strengths lie in its database and relationship management features, although its social media integration is limited.

"...We were looking for a platform that was essentially a CRM for influencer management that also allowed us to aggregate our campaign analytics and access the insights we need to properly evaluate influencers...." Traackr I The Data-Driven Influencer Marketing Platform

How does Traackr facilitate Relationship Management?

11 buyers and buying teams have used Cuspera to assess how well Traackr solved their Influencer Marketing needs. Cuspera uses 1156 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Influencer Marketing needs.

Meliá Hotels International - Hospitality

Traackr helped Meliá Hotels International manage influencer marketing across 6 brands and 380 hotels. Meliá faced too many influencer requests and lacked a way to pick the best partners. Traackr gave... them a single place to track influencers and measure results. With Traackr, Meliá grew activated influencers by 14% and video views by 204% from 2017 to 2018. Influencer content drove over 43,000 engagements, up 8.2% for key booking topics.

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Eau Thermale Avène Spain - Consumer Goods

Traackr helped Eau Thermale Avène Spain improve its influencer marketing in early 2024. The brand used Traackr to find and vet skinfluencers and lifestyle influencers. Their goal was to boost brand a...wareness and work with 31 influencers, earning 110 mentions and 8.7 million video views. They aimed for 175,000 engagements and a 2% engagement rate. Traackr's data and discovery tools enabled smarter partnerships and better ROI, with CPMV of 15€ on TikTok and 19€ on Instagram.

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Eau Thermale Avène México - Consumer Goods

Traackr helped Eau Thermale Avène México improve its influencer marketing on TikTok. The team used Traackr’s Brand Vitality Score (VIT) to measure and compare results. They focused on working with de...rmainfluencers and top creators. Avène México increased its VIT Score by 193%. The brand moved from 8th to 4th place in VIT ranking among competitors.

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Hey, Hei - Food & Beverages

Traackr helped Hey, Hei, a new gin and juice seltzer brand, launch in South Florida with a small team and budget. The brand used Traackr to find and vet local influencers, manage campaigns, and measu...re results. Their goal was to build awareness, drive sales, and secure distribution partners in three months. Traackr made influencer discovery and campaign reporting easier for the team. Hey, Hei targeted a variety of influencer types to reach Miami consumers and distributors.

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BFGoodrich - Automotive

Traackr helped BFGoodrich, a Michelin brand, use influencer marketing to reach a younger audience outside motorsports. The team partnered with five Red Bull extreme sports athletes, using Traackr to ...analyze and select influencers based on credibility and engagement. Each athlete created Instagram videos with creative freedom, focusing on authentic brand values. The campaign used subtle product placement and targeted new consumer segments. This approach expanded BFGoodrich's brand awareness beyond its traditional market.

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Groupe SEB - Consumer Goods

Traackr helped Groupe SEB prove influencer marketing ROI at global scale. The company needed to show direct revenue from influencer campaigns and make data consistent across regions. Traackr enabled ...conversion tracking, real-time reporting, and bulk link generation. In the UK pilot, 50+ creators drove 29,000+ tracked clicks and over 10 direct conversions. Groupe SEB gained full-funnel visibility and set a new internal benchmark for influencer marketing.

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More Traackr Customer Stories...

Improving Influencer Marketing ROI with Spend Efficiency

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Frequently Asked Questions(FAQ)

for Traackr

What is Traackr?

Traackr is the data-driven influencer marketing platform that marketers use to optimize investments, streamline campaigns, and scale programs. It helps to improve brand engagement and ROI.

Traackr is an influencer finder that accesses the largest global influencer data set by influencer content, attributes, and audience criteria to surface the best potential partners. It provides rich insights including audience demographics, brand affinity, fraud detection, and historical performance indicators.

Traackr features include influencer discovery, streamlined workflows for all types of campaigns, powerful performance insights, standardize influencer management across brand portfolios and regions and any more.

What is Traackr used for?

Traackr is a Influencer Marketing Software mainly used by its customers to Improve ROI and Build Brand Awareness by Influencer Marketing, Campaign Management and Engagement Management .

What are the top features of Traackr?

Personalization, Dashboard and Recording are some of the top features of Traackr.

Who uses Traackr?

Traackr is used by Marketing And Advertising, Information Technology And Services and Consumer Goods among other industries.

What are Traackr alternatives?

Grin, Shopify Collabs, AspireIQ and CreatorIQ are popular alternatives for Traackr.

Where is Traackr located?

Traackr is headquartered at 211 Sutter St, San Francisco, California 94108, US.

lightning

Peers used Traackr for influencer marketing and campaign management

Traackr Competitors

More Traackr Alternatives...

Traackr Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	3.48/5 ★ Read Reviews (1)
Analytics	4.71/5 ★ Read Reviews (98)
Custom Reports	4.26/5 ★ Read Reviews (137)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	3.48/5 ★ Read Reviews (1)
Analytics	4.71/5 ★ Read Reviews (98)
Custom Reports	4.26/5 ★ Read Reviews (137)

Software Failure Risk Guidance

?

for Traackr

Overall Risk Meter

Low Medium High

Top Failure Risks for Traackr

Traackr, Inc. Profile

Company Name

Traackr, Inc.

Company Website

https://www.traackr.com/

HQ Location

211 Sutter St, San Francisco, California 94108, US

Employees

11-50

Social

Financials

SERIES B