Traackr Overview

Traackr's influencer marketing software excels in identifying and managing influencer campaigns with precision. It offers a data-driven approach, enabling marketers to select impactful influencers and demonstrate ROI effectively. The platform supports complex programs while remaining accessible for smaller teams. Traackr provides insightful reporting, allowing businesses to optimize initiatives and build strategic partnerships. Notably, it has been utilized by industry leaders like Shiseido and Colgate-Palmolive to enhance visibility and engagement. This software is ideal for marketers seeking to leverage influencer relationships to drive brand awareness and campaign success.

Use Cases

Customers recommend Influencer Marketing, Campaign Management, Engagement Management, as the business use cases that they have been most satisfied with while using Traackr.

Other use cases:

  • Influencer Management
  • Relationship Management
  • Content Management
  • Social Media Management
  • Competitive Intelligence
  • Workflow Management
  • Social Media Marketing
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Business Priorities

Improve ROI and Build Brand Awareness are the most popular business priorities that customers and associates have achieved using Traackr.

Other priorities:

  • Improve Brand Engagement
  • Grow Market Share
  • Acquire Customers
  • Enter New Markets Internationally Or Locally
  • Establish Thought Leadership
  • Launch New Products
  • Enhance Customer Relationships
  • Scale Best Practices
  • Improve Efficiency
  • Improve Digital And Social Presence
  • Improve Visibility
  • Increase Sales & Revenue
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Traackr Use-Cases and Business Priorities: Customer Satisfaction Data

Traackr works with different mediums / channels such as Social Media.

Traackr's features include Personalization, Dashboard, and Recording. and Traackr support capabilities include 24/7 Support, Chat Support, AI Powered, etc. also Traackr analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Traackr is an absolute necessity in any influencer marketing strategy...." Peer review by Jacinda h., Influencer Marketing Coordinator

Traackr, Grin, Shopify Collabs, AspireIQ, CreatorIQ, etc., all belong to a category of solutions that help Influencer Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Traackr is the top data-driven influencer marketing software used to find influencers and manage campaigns. Complex programs are handled efficiently while being accessible for small teams.

Popular Business Setting

for Traackr

Top Industries

  • Marketing and Advertising
  • Information Technology and Services
  • Consumer Goods

Popular in

  • Large Enterprise
  • Small Business
  • Enterprise

Traackr is popular in Marketing And Advertising, Information Technology And Services, and Consumer Goods and is widely used by Large Enterprise, Small Business, and Enterprise.

Traackr Customer wins, Customer success stories, Case studies

What benefits does Traackr offer for Influencer Marketing?

What benefits does Traackr offer for Campaign Management?

How does Traackr address your Engagement Management Challenges?

What benefits does Traackr offer for Influencer Management?

Why is Traackr the best choice for Relationship Management?

11 buyers and buying teams have used Cuspera to assess how well Traackr solved their Influencer Marketing needs. Cuspera uses 1156 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Influencer Marketing needs.

amika - Consumer Goods - Consumer Goods

Amika used Traackr to relaunch its hair care products in Sephora. The team centralized influencer management and used data to select the best partners. Ten influencers drove 46 mentions, 19.8M reach,... and 736K engagements. Amika saw a 22% increase in activated influencers and a 140% rise in potential reach. The campaign exceeded sales targets and boosted brand awareness.

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Meliá Hotels International - Hospitality - Hospitality

Traackr helped Meliá Hotels International manage influencer requests across 6 brands and 380 hotels. The company used Traackr to centralize influencer data and standardize selection processes. With T...raackr, Meliá grew activated influencers by 14% and video views by 204%. Influencer mentions rose 167%, boosting reach by 238%. Social-driven visits to Melia.com increased, and mobile sales jumped 491% to €33.8 million.

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Eau Thermale Avène Spain - Consumer Goods - Consumer Goods

Traackr helped Eau Thermale Avène Spain boost influencer marketing in 2024. The team used Traackr to find and vet skinfluencers and lifestyle influencers. They activated 31 influencers, earning 110 b...rand mentions and 24.3 million video views. Engagement reached 320,000, with a 3.46% rate. The campaign exceeded all brand awareness goals and improved ROI on TikTok and Instagram.

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Laneige - Consumer Goods - Consumer Goods

Laneige used Traackr to make influencer marketing measurable and data-driven. The team needed to prove business impact and justify budget increases. With Traackr, Laneige tracked campaign performance..., benchmarked against competitors, and improved creator relationships. They increased creator marketing performance by 951% and moved from #33 to the top 5 in U.S. skincare influencer rankings. Laneige also improved creator retention by 8% and expanded their creator community by 9%.

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BFGoodrich - Automotive - Automotive

BFGoodrich used Traackr to run an influencer marketing campaign. The goal was to reach a younger audience outside motorsports. They partnered with five Red Bull extreme sports athletes. Each athlete ...created Instagram videos with subtle product placement. The campaign earned 27.8k impressions, 59.5k engagements, and 49.5k video views. BFGoodrich gained 429 new Instagram followers and saw a 49% engagement rate.

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Eau Thermale Avène México - Pharmaceuticals - Pharmaceuticals

Eau Thermale Avène México used Traackr to improve its influencer marketing on TikTok. The team aimed to boost brand awareness and outperform competitors by focusing on the Brand Vitality Score (VIT).... They launched a campaign for the Hyaluron Activ B3 range, using a three-phase TikTok strategy with VIP influencers, educational content, and dermatologist expertise. The results included a 193% year-over-year increase in VIT, 126% more engagements, and 187% more video views. The brand reached #4 in VIT rankings among competitors in 2023.

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Improving Influencer Marketing ROI with Spend Efficiency

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Frequently Asked Questions(FAQ)

for Traackr

What is Traackr?

Traackr is the data-driven influencer marketing platform that marketers use to optimize investments, streamline campaigns, and scale programs. It helps to improve brand engagement and ROI.

Traackr is an influencer finder that accesses the largest global influencer data set by influencer content, attributes, and audience criteria to surface the best potential partners. It provides rich insights including audience demographics, brand affinity, fraud detection, and historical performance indicators.

Traackr features include influencer discovery, streamlined workflows for all types of campaigns, powerful performance insights, standardize influencer management across brand portfolios and regions and any more.

What is Traackr used for?

Traackr is a Influencer Marketing Software mainly used by its customers to Improve ROI and Build Brand Awareness by Influencer Marketing, Campaign Management and Engagement Management .

What are the top features of Traackr?

Personalization, Dashboard and Recording are some of the top features of Traackr.

Who uses Traackr?

Traackr is used by Marketing And Advertising, Information Technology And Services and Consumer Goods among other industries.

What are Traackr alternatives?

Grin, Shopify Collabs, AspireIQ and CreatorIQ are popular alternatives for Traackr.

Where is Traackr located?

Traackr is headquartered at 211 Sutter St, San Francisco, California 94108, US.
lightning

Peers used Traackr for influencer marketing and campaign management

Traackr Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.48/5 ★

Read Reviews (1)
Analytics

4.71/5 ★

Read Reviews (98)
Custom Reports

4.26/5 ★

Read Reviews (137)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.48/5 ★

Read Reviews (1)
Analytics

4.71/5 ★

Read Reviews (98)
Custom Reports

4.26/5 ★

Read Reviews (137)

Software Failure Risk Guidance

?

for Traackr

Overall Risk Meter

Low Medium High

Top Failure Risks for Traackr

Traackr, Inc. News

Executive

Traackr Welcomes Ramzi Saba as Chief Technology Officer

Traackr has appointed Ramzi Saba as Chief Technology Officer to enhance its AI-driven influencer marketing platform. Saba's experience in leading large engineering teams and developing AI platforms will support Traackr's growth and scalability, benefiting global brands like LOral and Samsung.

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Traackr, Inc. Profile

Company Name

Traackr, Inc.

Company Website

https://www.traackr.com/

HQ Location

211 Sutter St, San Francisco, California 94108, US

Employees

11-50

Social

Facebook Linkedin Twitter

Financials

SERIES B