Real-World Case Studies and Customer Success Stories with Traackr

Amika used Traackr to relaunch its hair care products in Sephora. The team centralized influencer management and used data to... select the best partners. Ten influencers drove 46 mentions, 19.8M reach, and 736K engagements. Amika saw a 22% increase in activated influencers and a 140% rise in potential reach. The campaign exceeded sales targets and boosted brand awareness.
Show More..

Traackr helped Eau Thermale Avène Spain boost influencer marketing in 2024. The team used Traackr to find and vet skinfluencers... and lifestyle influencers. They activated 31 influencers, earning 110 brand mentions and 24.3 million video views. Engagement reached 320,000, with a 3.46% rate. The campaign exceeded all brand awareness goals and improved ROI on TikTok and Instagram.
Show More..

Laneige used Traackr to make influencer marketing measurable and data-driven. The team needed to prove business impact and justify budget... increases. With Traackr, Laneige tracked campaign performance, benchmarked against competitors, and improved creator relationships. They increased creator marketing performance by 951% and moved from #33 to the top 5 in U.S. skincare influencer rankings. Laneige also improved creator retention by 8% and expanded their creator community by 9%.
Show More..

Traackr helped Groupe SEB prove influencer marketing ROI at global scale. The UK team used Traackr to track every click,... conversion, and euro from influencer campaigns. Over five campaigns, they activated 50+ creators and tracked 29,000+ clicks and 10+ direct conversions. The solution enabled real-time reporting, bulk asset delivery, and full-funnel visibility. This pilot created a repeatable model for measurable, scalable social commerce.
Show More..

Revlon used Traackr to launch its Wonder Woman 1984 makeup collection during the pandemic. The movie release was delayed, so... Revlon relied on influencer marketing instead of traditional events. They picked influencers using Traackr’s data and analytics. The campaign included YouTube, TikTok, and Instagram content. Revlon managed the whole campaign in Traackr and exceeded all their KPIs.
Show More..

Shiseido used Traackr to boost its influencer marketing program. The team focused on video content, experiential events, and VIP influencer... partnerships. They used data from Traackr to refine their strategy and select high-performing influencers. In 2021, Shiseido increased its VIT score by 54%. This placed them in the 93rd percentile for year-over-year growth.
Show More..

Traackr helped Meliá Hotels International manage influencer requests across 6 brands and 380 hotels. The company used Traackr to centralize... influencer data and standardize selection processes. With Traackr, Meliá grew activated influencers by 14% and video views by 204%. Influencer mentions rose 167%, boosting reach by 238%. Social-driven visits to Melia.com increased, and mobile sales jumped 491% to €33.8 million.
Show More..

Hey, Hei used Traackr to launch its gin and juice seltzer brand in Miami with a small team and budget. The team used... Traackr to find and vet local influencers, focusing on those with strong engagement and Miami-based audiences. They built personal relationships with influencers, leading to high-quality, authentic content and some influencers lowering their rates. The campaign delivered 8.41M+ impressions, 757K+ video views, and a 2.03% average engagement rate, beating competitors. Influencer marketing helped Hey, Hei drive brand awareness, sales, and new distributor relationships.
Show More..

BFGoodrich used Traackr to run an influencer marketing campaign. The goal was to reach a younger audience outside motorsports. They... partnered with five Red Bull extreme sports athletes. Each athlete created Instagram videos with subtle product placement. The campaign earned 27.8k impressions, 59.5k engagements, and 49.5k video views. BFGoodrich gained 429 new Instagram followers and saw a 49% engagement rate.
Show More..

Eau Thermale Avène México used Traackr to improve its influencer marketing on TikTok. The team aimed to boost brand awareness... and outperform competitors by focusing on the Brand Vitality Score (VIT). They launched a campaign for the Hyaluron Activ B3 range, using a three-phase TikTok strategy with VIP influencers, educational content, and dermatologist expertise. The results included a 193% year-over-year increase in VIT, 126% more engagements, and 187% more video views. The brand reached #4 in VIT rankings among competitors in 2023.
Show More..