Real-World Case Studies and Customer Success Stories with Traackr

Amika used Traackr to relaunch its hair care products in Sephora. The brand needed to boost awareness and drive sales.... Amika moved influencer management to Traackr, using its analytics to select and track influencers. Ten influencers drove 46 mentions, 19.8M reach, and 736K engagements. Amika saw a 140% increase in reach and exceeded sales targets. The campaign set a new standard for future launches.
Show More..

Revlon used Traackr to launch its Wonder Woman 1984 makeup collection during the pandemic. The movie’s release was delayed, so... Revlon relied on influencer marketing instead of traditional events. They picked influencers using Traackr’s data and analytics. The campaign included YouTube, TikTok, and Instagram content. Revlon managed the whole campaign in Traackr, tracking performance and KPIs. The team found top-performing partners and exceeded their goals.
Show More..

Colgate-Palmolive used Traackr to improve influencer marketing. The company unified brand and agency teams on one platform. This change brought... better data, transparency, and campaign measurement. Colgate-Palmolive cut campaign costs by 40%. They also achieved 6X greater reach and 2X higher engagement rates. Teams now make decisions with clear, shared data.
Show More..

Beekman 1802 used Traackr to launch a TikTok influencer marketing campaign. The brand wanted to reach millennials and boost sales... for two new products at Ulta Beauty. They worked with a mix of influencers, including dermatologists and non-beauty creators, to create authentic and educational content. Traackr's analytics helped them select partners and measure results. The campaign led to both new products selling out at Ulta and made Beekman 1802 a top skincare brand on TikTok.
Show More..

Shiseido used Traackr to boost its influencer marketing. The team focused on video content, experiential events, and VIP influencer partnerships.... They used data to pick the best influencers and measure results with the VIT score. In 2021, Shiseido increased its VIT by 54%. The brand reached the 93rd percentile for year-over-year growth.
Show More..

Groupe SEB used Traackr to manage influencer marketing in 28 markets. They needed a unified platform for transparency, measurement, and... best practice sharing. Traackr enabled global influencer discovery, campaign management, and standardized reporting. Teams saw higher engagement and better content quality after rollout. Groupe SEB established global KPIs and improved collaboration across countries.
Show More..

Traackr helped Eau Thermale Avène Spain boost brand awareness in early 2024. The team used Traackr to find and vet... influencers, focusing on skinfluencers and healthcare professionals. They activated 31 influencers, earning 110 brand mentions and 24.3 million video views. Engagement reached 320,000, with a 3.46% engagement rate. Spend efficiency improved, with CPMV at 4.13€ on TikTok and 10.97€ on Instagram.
Show More..

L'Oréal Spain used Traackr's TikTok integration to improve influencer marketing. The team needed to separate paid and organic results for... better reporting and ROI measurement. With Traackr, they managed TikTok Spark Ads and tracked all campaign data in one place. The pilot with L'Oréal Professionnel showed a 100% data match with TikTok Ads Manager. This made reporting faster and spend allocation easier. The new workflow is now a model for other brands in the group.
Show More..

Laneige used Traackr to transform its influencer marketing into a data-driven strategy. The team needed to prove business impact and... justify budget increases in a crowded skincare market. With Traackr, Laneige tracked campaign performance, benchmarked against competitors, and improved creator retention. The brand increased creator marketing performance by 951% and moved from #33 to the top 5 in U.S. skincare influencer rankings. Laneige also improved creator retention by 8% and expanded its creator community by 9%.
Show More..

Traackr helped Groupe SEB prove influencer marketing ROI at global scale. The UK team used Traackr to track every click,... conversion, and euro from influencer campaigns. Over five campaigns, they activated 50+ creators and tracked 29,000+ clicks and 10+ direct conversions. The solution enabled real-time reporting, bulk asset delivery, and full-funnel visibility. This pilot created a repeatable model for measurable, scalable social commerce across all markets.
Show More..

Shiseido used Traackr to boost its influencer marketing program. The team focused on video content, experiential events, and VIP influencer... partnerships. They used data from Traackr to refine their strategy and select high-performing influencers. In 2021, Shiseido increased its VIT score by 54%. This placed them in the 93rd percentile for year-over-year growth.
Show More..

Revlon used Traackr to launch its Wonder Woman 1984 makeup collection during the pandemic. The movie release was delayed, so... Revlon relied on influencer marketing instead of traditional events. They picked influencers using Traackr’s data and analytics. The campaign included YouTube, TikTok, and Instagram content. Revlon managed the whole campaign in Traackr and exceeded all their KPIs.
Show More..

Amika used Traackr to relaunch its hair care products in Sephora. The team centralized influencer management and used data to... select the best partners. Ten influencers drove 46 mentions, 19.8M reach, and 736K engagements. Amika saw a 22% increase in activated influencers and a 140% rise in potential reach. The campaign exceeded sales targets and boosted brand awareness.
Show More..

Laneige used Traackr to make influencer marketing measurable and data-driven. The team needed to prove business impact and justify budget... increases. With Traackr, Laneige tracked campaign performance, benchmarked against competitors, and improved creator relationships. They increased creator marketing performance by 951% and moved from #33 to the top 5 in U.S. skincare influencer rankings. Laneige also improved creator retention by 8% and expanded their creator community by 9%.
Show More..

Traackr helped Groupe SEB prove influencer marketing ROI at global scale. The UK team used Traackr to track every click,... conversion, and euro from influencer campaigns. Over five campaigns, they activated 50+ creators and tracked 29,000+ clicks and 10+ direct conversions. The solution enabled real-time reporting, bulk asset delivery, and full-funnel visibility. This pilot created a repeatable model for measurable, scalable social commerce.
Show More..

Traackr helped Eau Thermale Avène Spain boost influencer marketing in 2024. The team used Traackr to find and vet skinfluencers... and lifestyle influencers. They activated 31 influencers, earning 110 brand mentions and 24.3 million video views. Engagement reached 320,000, with a 3.46% rate. The campaign exceeded all brand awareness goals and improved ROI on TikTok and Instagram.
Show More..

Eau Thermale Avène used Traackr to launch an always-on influencer marketing strategy. The brand focused on building authentic, long-term relationships... with carefully chosen influencers. In 2020, Avène achieved 430 influencer mentions with only 30 paid campaigns. This approach led to a 60% increase in engagements and a 300% rise in reach compared to 2019. Traackr's data tools helped Avène select the right partners and track campaign impact.
Show More..

Eau Thermale Avène used Traackr to launch an always-on influencer marketing strategy. The brand focused on building authentic, long-term relationships... with carefully chosen influencers. In 2020, Avène achieved a 60% increase in engagements and a 300% increase in reach compared to 2019. The team tracked all influencer activity and KPIs using Traackr’s platform. This approach helped Avène boost brand awareness and product recognition beyond paid campaigns.
Show More..

Eau Thermale Avène México used Traackr to boost its influencer marketing on TikTok. The team aimed to increase brand awareness... and improve its Brand Vitality Score (VIT). By focusing on TikTok and partnering with macro and VIP influencers, they achieved a 193% year-over-year increase in VIT. Engagements rose by 126%, video views by 187%, and impressions by 101%. The campaign helped Avène México reach #4 in VIT rankings among competitors.
Show More..

Traackr helped Pierre Fabre Laboratories USA boost brand trust in the skincare market. The team used Traackr’s analytics to identify... top-performing medical creators and build a data-driven influencer program. They increased reach by 189% year-over-year and grew posts mentioning their brands by 58%. Video views rose 15% and engagements climbed 3%. The brand moved up in Dermfluencer Leaderboard rankings, proving the value of expert-led creator marketing.
Show More..

Traackr helped les Laboratoires Pierre Fabre shift from VIP influencers to smaller, more credible creators for their Avène Cleanance ComedoMed Peeling campaign. The team used... Traackr to select 50+ creators with high engagement and audience relevance. The campaign achieved over 3 million impressions and doubled the brand’s benchmark engagement rate. It became the fourth-highest performing influencer campaign for the France team. The results proved that smaller, community-aligned creators can outperform top-tier influencers in driving market share and purchase intent.
Show More..

Eau Thermale Avène México used Traackr to improve its influencer marketing on TikTok. The team aimed to boost brand awareness... and outperform competitors by focusing on the Brand Vitality Score (VIT). They launched a campaign for the Hyaluron Activ B3 range, using a three-phase TikTok strategy with VIP influencers, educational content, and dermatologist expertise. The results included a 193% year-over-year increase in VIT, 126% more engagements, and 187% more video views. The brand reached #4 in VIT rankings among competitors in 2023.
Show More..

Traackr helped Travelocity build a strong influencer marketing program. Travelocity used Traackr to find and manage almost 100 key travel... influencers. The brand increased its impressions by 1200% and brand mentions by 1000%. The Gnational Gnomad project created real connections with travelers. Influencers now help guide Travelocity’s marketing and brand messaging.
Show More..

Traackr helped Meliá Hotels International manage influencer requests across 6 brands and 380 hotels. The company used Traackr to centralize... influencer data and standardize selection processes. With Traackr, Meliá grew activated influencers by 14% and video views by 204%. Influencer mentions rose 167%, and reach increased 238% in the first year. Mobile sales jumped 491%, generating €33.8 million. Traackr enabled KPI-driven influencer marketing and improved campaign tracking.
Show More..

Accor used Traackr’s influencer marketing platform to boost recruitment and employer branding after COVID-19. The campaign targeted young job seekers... through Instagram, TikTok, and LinkedIn. Influencers shared behind-the-scenes content from Accor hotels, driving over 200,000 impressions and a 4.4% engagement rate. The program helped restore interest in hospitality careers and supported Accor’s goal of hiring 80,000 people per year. Positive feedback from the target audience confirmed the campaign’s impact.
Show More..

Traackr helped Meliá Hotels International manage influencer requests across 6 brands and 380 hotels. The company used Traackr to centralize... influencer data and standardize selection processes. With Traackr, Meliá grew activated influencers by 14% and video views by 204%. Influencer mentions rose 167%, boosting reach by 238%. Social-driven visits to Melia.com increased, and mobile sales jumped 491% to €33.8 million.
Show More..

Traackr helped Michelin transform its influencer marketing. Michelin centralized influencer management and improved campaign coordination across Europe. The company saw... a 9% increase in activated influencers and an 18% rise in potential reach. Mentions by automotive influencers grew by 31%, and engagement on posts rose by 43%. Influencer-generated content achieved an 84% higher engagement rate, showing strong audience connection.
Show More..

Michelin used Traackr to launch a global influencer campaign during the Covid-19 pandemic. The campaign brought together 21 automotive influencers... and professional drivers for a virtual racing competition in Gran Turismo Sport. Over 400 pieces of content were published, earning more than 300,000 engagements and over 1 million video views. The campaign reached a potential audience of over 50 million. Traackr enabled Michelin to track influencer activity and engagement across multiple markets, helping the brand deepen relationships and boost awareness in the eSports sector.
Show More..

BFGoodrich used Traackr to launch an influencer marketing campaign targeting a younger audience outside motorsports. The team partnered with five... Red Bull extreme sports athletes, focusing on authentic content and subtle product placement. Influencers posted creative Instagram videos, driving engagement and brand awareness. The campaign achieved 27.8k impressions, 49.5k video views, and a 49% engagement rate. BFGoodrich gained 429 new Instagram followers and proved influencer partnerships can expand brand reach.
Show More..

BFGoodrich used Traackr to run an influencer marketing campaign. The goal was to reach a younger audience outside motorsports. They... partnered with five Red Bull extreme sports athletes. Each athlete created Instagram videos with subtle product placement. The campaign earned 27.8k impressions, 59.5k engagements, and 49.5k video views. BFGoodrich gained 429 new Instagram followers and saw a 49% engagement rate.
Show More..

Traackr helped WineWorld run an influencer marketing campaign for Barone Ricasoli. The campaign used top Swedish wine influencers to reach... younger consumers. It generated 3M+ impressions, 61K website visits, and 7.5M total impressions. Facebook page likes rose by 460%. The campaign reached 2.5M people and PR value exceeded investment by 400%.
Show More..

Hey, Hei used Traackr to launch its gin and juice seltzer brand in Miami with a small team and budget. The team identified... and vetted local influencers using Traackr’s platform, focusing on audience demographics and engagement. Their campaign generated over 8.41 million impressions, 757,000 video views, and a 2.03% average engagement rate. Strong relationship building led to high-quality content and organic posts. The campaign also helped Hey, Hei connect with key distributors and plan future influencer partnerships.
Show More..

Hey, Hei used Traackr to launch its gin and juice seltzer brand in Miami with a small team and budget. The team used... Traackr to find and vet local influencers, focusing on those with strong engagement and Miami-based audiences. They built personal relationships with influencers, leading to high-quality, authentic content and some influencers lowering their rates. The campaign delivered 8.41M+ impressions, 757K+ video views, and a 2.03% average engagement rate, beating competitors. Influencer marketing helped Hey, Hei drive brand awareness, sales, and new distributor relationships.
Show More..