Real-World Case Studies and Customer Success Stories with Traackr

Traackr helped Eau Thermale Avène Spain improve its influencer marketing in early 2024. The brand used Traackr to find and vet skinfluencers and lifestyle influencers. Their goal was to boost brand a...wareness and work with 31 influencers, earning 110 mentions and 8.7 million video views. They aimed for 175,000 engagements and a 2% engagement rate. Traackr's data and discovery tools enabled smarter partnerships and better ROI, with CPMV of 15€ on TikTok and 19€ on Instagram.
Show More..

Traackr helped Eau Thermale Avène México improve its influencer marketing on TikTok. The team used Traackr’s Brand Vitality Score (VIT) to measure and compare results. They focused on working with de...rmainfluencers and top creators. Avène México increased its VIT Score by 193%. The brand moved from 8th to 4th place in VIT ranking among competitors.
Show More..

Traackr helped Groupe SEB prove influencer marketing ROI at global scale. The company needed to show direct revenue from influencer campaigns and make data consistent across regions. Traackr enabled ...conversion tracking, real-time reporting, and bulk link generation. In the UK pilot, 50+ creators drove 29,000+ tracked clicks and over 10 direct conversions. Groupe SEB gained full-funnel visibility and set a new internal benchmark for influencer marketing.
Show More..

Traackr helped Laneige boost creator marketing performance by 951%. Laneige used Traackr's influencer marketing platform to track campaigns, benchmark competitors, and analyze creator relationships. ...The team identified top-performing creators and improved retention with lifecycle analytics. Laneige moved from #33 to a top 5 spot in skincare influencer marketing. Data-driven insights justified budget increases and optimized strategy.
Show More..

Traackr helped Meliá Hotels International manage influencer marketing across 6 brands and 380 hotels. Meliá faced too many influencer requests and lacked a way to pick the best partners. Traackr gave... them a single place to track influencers and measure results. With Traackr, Meliá grew activated influencers by 14% and video views by 204% from 2017 to 2018. Influencer content drove over 43,000 engagements, up 8.2% for key booking topics.
Show More..

Traackr helped Hey, Hei, a new gin and juice seltzer brand, launch in South Florida with a small team and budget. The brand used Traackr to find and vet local influencers, manage campaigns, and measu...re results. Their goal was to build awareness, drive sales, and secure distribution partners in three months. Traackr made influencer discovery and campaign reporting easier for the team. Hey, Hei targeted a variety of influencer types to reach Miami consumers and distributors.
Show More..

Traackr helped BFGoodrich, a Michelin brand, use influencer marketing to reach a younger audience outside motorsports. The team partnered with five Red Bull extreme sports athletes, using Traackr to ...analyze and select influencers based on credibility and engagement. Each athlete created Instagram videos with creative freedom, focusing on authentic brand values. The campaign used subtle product placement and targeted new consumer segments. This approach expanded BFGoodrich's brand awareness beyond its traditional market.
Show More..