Real-World Case Studies and Customer Success Stories with Traackr

Traackr helped Meliá Hotels International manage influencer marketing across 6 brands and 380 hotels. Meliá faced too many influencer requests and lacked a way to pick the best partners. Traackr gave... them a single place to track influencers and measure results. With Traackr, Meliá grew activated influencers by 14% and video views by 204% from 2017 to 2018. Influencer content drove over 43,000 engagements, up 8.2% for key booking topics.
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Traackr helped Hey, Hei, a new gin and juice seltzer brand, launch in South Florida with a small team and budget. The brand used Traackr to find and vet local influencers, manage campaigns, and measu...re results. Their goal was to build awareness, drive sales, and secure distribution partners in three months. Traackr made influencer discovery and campaign reporting easier for the team. Hey, Hei targeted a variety of influencer types to reach Miami consumers and distributors.
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Revlon successfully launched the WW84 collection through strategic influencer partnerships, achieving significant brand visibility and engagement during a challenging year without traditional events.

Amika improved influencer marketing efficiency by integrating Traackr, reducing product waste and enhancing budget allocation, leading to optimized spending and increased campaign clarity.

Shiseido increased its influencer marketing success by 54% in one year using a hyper-focused strategy.

Traackr helped Eau Thermale Avène México improve its influencer marketing on TikTok. The team used Traackr’s Brand Vitality Score (VIT) to measure and compare results. They focused on working with de...rmainfluencers and top creators. Avène México increased its VIT Score by 193%. The brand moved from 8th to 4th place in VIT ranking among competitors.
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Traackr helped Eau Thermale Avène Spain improve its influencer marketing in early 2024. The brand used Traackr to find and vet skinfluencers and lifestyle influencers. Their goal was to boost brand a...wareness and work with 31 influencers, earning 110 mentions and 8.7 million video views. They aimed for 175,000 engagements and a 2% engagement rate. Traackr's data and discovery tools enabled smarter partnerships and better ROI, with CPMV of 15€ on TikTok and 19€ on Instagram.
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Shiseido used Traackr to boost its influencer marketing results. The team focused on video content, experiential events, and VIP talent. They used Traackr’s VIT Score to measure visibility, impact, a...nd trust. In 2020, Shiseido saw a 54% increase in influencer marketing success. The brand used data to refine its strategy and partnered with 165 influencers for a major event. Traackr helped Shiseido find top influencers and track campaign performance.
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